Forever 21 Launches Fall ‘17 Collection in India

• Fashion and style Guru Prasad Bidapa showcased the latest collection

• Sandalwood diva, Aindrita Ray launches the unique #WeAreForever campaign

Forever 21, a leading fast fashion brand from Aditya Birla Fashion and Retail Ltd. launched its Fall 2017 collection with its unique #WeAreForever campaign celebrating individuality and inclusivity. Marking a new chapter in India’s fashion scene, Forever 21’s Fall ‘17 collection comprises of everything glamorous and edgy. The curated collection was showcased by famous fashion and style Guru Prasad Bidapa at a much fanfare gathering hosted at the Forever 21 store, VR Bengaluru, Whitefield. The showstopper for the evening was the stunning Sandalwood actress Aindrita Ray; she walked the runway with grace and splendor sporting the latest collection.

Forever 21 presents Fall 17 collection with India’s fashion Guru Prasad Bidapa (right) along with World’s top snooker & billiards champion Pankaj Advani (left) and Mr. Rahul Jhamb,  Brand Head (India Operations) Forever 21 (centre)

The event saw the glitterati of the garden city coming out in full swing. The guest list comprised of the crème-de-la crème of the fashion industry, including world’s top snooker & billiards champion Pankaj Advani, upcoming sandalwood actress Ria Malwade, pro-golfer and social activist Nikki Ponappa.

Speaking at the launch, Mr. Rahul Jhamb, Brand Head, Forever 21 (India Business Operations), Aditya Birla Fashion and Retail Limited said, “We are happy to introduce the most awaited Fall ‘17 collection which is inspired by the latest global runway trends. Fashion is an important tool for self-expression and our fall campaign #WeAreForever strongly resonates this thought. Our collection celebrates individuality and inclusiveness. It calls out "Come FALL in Love" which represents the largeness of our campaign. At Forever 21, we aspire to make high fashion accessible to fashion-conscious youngsters by introducing different styles every week. The new collection will be available across our 18 stores in the country. We would like to thank all our patrons for making Forever 21 the most loved fashion destination of the country.”

Forever 21’s Fall ‘17 collection comprises of logo tees, to sheer ruffle adorned blouses, velvet and silk camisoles that are set against denim jackets, skirts and trousers mirrors the spirit of the collection. The new look of the classic moto jacket with studs is a wardrobe must have for the uber-chic women. Adding on to the collection is the wide range of accessories to choose from. Beanies, studded belts, golden hoop earrings, knee high socks, rose colored sunglasses and metallic booties, these fashion accessories is surely going to up the glam quotient of the discerning women. The men’s casual wear offers an interesting variety of two tone denims and track jackets with unique detailing and pops of color, velvet hoodies and camouflage which will provide a fresh and modern spin to their wardrobe.

Bringing global trends and runway fashion closer to the fashionistas, Forever 21 promises to provide a unique fashion journey to its fashion conscious customers. 

About Forever 21

Forever 21 is a California-based fast fashion brand that entered the Indian market in 2010 and has considerably grown since then. With 18 stores in major cities in the country, it has built a strong market for itself and has already become a brand of choice for many fashion conscious women.

In July 2016, Aditya Birla Fashion and Retail Limited acquired the exclusive online and offline rights to Forever 21’s India network. The partnership between Forever 21 and ABFRL marks a milestone in the creation of the largest integrated branded fashion player in India, with a strong foothold in the women’s wear segment, given the growing popularity of fast fashion and the young demographics of the country.

Forever 21 in India offers clothes and accessories for Men, Women and Girls. With growing demand for its trendy street wear and subtle contemporary pieces, the brand launched its exclusive website (www.Forever21.com/In) for the Indian market in June 2014, and now reaches out to its customers in over 300 towns and cities of the country.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India's No 1. Fashion Lifestyle entity. It altogether hosts India's largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.