Racold Thermo Creates a Revolution in Water Heaters Industry, Launches Slimmest Water Heater in India

Racold Thermo, the leading water heating solutions brand in India, today announced the launch of Velis, the slimmest storage electrical water heater. With only 27 cms depth, Velis is not only the slimmest but also boasts of extremely beautiful metalized exteriors, never seen before in the industry. It’s truly, the ‘Size Zero’ of water heaters!

Velis along with the recently launched Eterno Swift and Altro2 Plus range is specifically customized for the Sanitary channel.

The electrical water heater market in India is around Rs 850 Crores. Most retail sales happen through electrical stores, hardware stores, appliance stores, sanitary stores and white goods outlets. Racold is a market leader in electrical water heaters in India with a strong share across these channels. With this new range offering, Racold aims to further strengthen its presence in the sanitary channel. The new product range will be available at more than 1000 premium sanitary outlets across the country.

Velis is super sleek Italian-inspired design. It is a perfect amalgamation of compactness, beauty, luxury and aesthetically appealing design. It has dual tank and dual heating elements that help make the product suitable to different types of bathing requirements. It has many cutting edge technology features like the smart ‘Eco’ feature that helps in heating water optimally with minimum use of energy.

Eterno Swift has a premium design with metallic finish and heats the water 33% faster than the conventional water heaters available in the market. Altro 2 Plus, with its unique design, comes with a regulator, which can help the user to regulate the water temperature as per requirement.

Speaking on the occasion of the launch, Mr. Mathew Job – Managing Director, Racold Thermo, said, “Bathrooms have undergone a remarkable change in the last few years. With changing lifestyle preferences, consumers want the water heater, too, to match the smart look of their bathroom. Velis, our hero product, which is a perfect blend of performance and luxury is designed keeping this in mind. We are confident that Velis along with Eterno Swift and Altro 2 Plus will define new benchmarks in water heating.”

Racold products are available at more than 10,000 outlets across the country. Racold will continue to enlarge the product offering in both Solar and Electric categories with a focus on technology, quality and aesthetics.

About Racold Thermo:

Racold Thermo Limited, the Indian arm of Italy’s Ariston Group, world’s largest company in water heating products and solutions, has India’s s largest and fully integrated water heater manufacturing plant at Chakan, Pune. The company has a pan India presence with over 10, 000 retail outlets and 175 service centers. It has redefined industry standards and set new benchmarks in water heating by enhancing the aesthetics, quality, durability, safety and performance of the product. The continuous focus on innovation and R&D has resulted in many a “firsts” for Racold. Racold as a brand is synonymous with breakthrough innovation, premium quality and complete customer satisfaction. It has also been the first to obtain quality and performance certifications as per IEC, CE and other similar International standards. With a complete range of Electrical, Gas and Solar water heaters, Racold Thermo Ltd provides complete water heating solutions to all the sectors, i.e., domestic, commercial and industrial.Racold Thermo is the largest player in the electrical water heater segment in India.

For more information –

Renuka Bhide / Priya Panwekar

Renuka.bhide@adfactorspr.com / priya.panwekar@adfactorspr.com