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Tata Docomo Wins the Special Leadership Recognition Awards for Product Innovation, Marketing and Energy Management

Tata Docomo honored at the prestigious V&D Telecom Leadership Forum 2015 in three categories

Mar 30, 2015   17:23 IST 
Hyderabad, Andhra Pradesh, India

Tata Docomo – the unified telecom brand of Tata Teleservices Limited was honoured for their efforts across three categories - Product Innovation, Marketing and Energy Management at the prestigious ‘Voice & Data Telecom Leadership Forum 2015’ held at New Delhi.

Tata Docomo’s online purchase portal “www.eShop.tatadocomo.com” was awarded under the Marketing category for India's first and only full service telecom e-commerce platform that enables online purchase of pre-paid, post-paid SIMs and Internet access dongles (Photon) enabling door step delivery and activation. eShop was successfully launched last year across 47 cities in India that accounts for over 90 percent of India’s current e-commerce potential.

In the Product Innovation category, Tata Docomo was recognised for developing innovative Multi-SIM (Micro & Nano SIM built in normal classic SIM); which led to the reduction of overhead costs associated with maintaining multiple SIM types and also led to an overall reduction in carbon footprint. This innovation improved flexibility in stock levels, price and distribution efficiency right up to point-of-sales with added advantage for the customer to spend less by having a Multi SIM.

Tata Docomo’s “Project Optimus” was recognized under the Energy Management category for its continuing efforts to be a Green Telecom. In the last three years through its Project Optimus1 initiative, Tata Docomo has converted around 15,750 sites from Indoor to Outdoor that resulted in Annualized Savings of 67,865 MWh of Grid units, 8,436 KL of Diesel, 79871TCO2e carbon foot print and Rs.98.97 crore of OPEX cost. This was achieved through conversion of base stations from Indoor BTS to Outdoor conversion through Outdoor Cabinet and Free Cooling units.

 

Speaking on the occasion, Mr. Elango Thambiah, President Mobility, Tata Teleservices Limited said, “We are honoured to receive the Special Leadership Recognition awards from Voice & Data. These recognitions are a testimony of our commitment towards Customer Centricity and Innovation. Tata Docomo have always believed in continuously working towards creating innovative products and services which benefits our customers and address their evolving needs. Our customer centric approach has always helped us to quickly adapt to the dynamic and progressive changing world. Recognitions like these are important motivators for us to remain committed towards building a better future. ”

 

Tata Docomo has played an important role in the evolution of mobile telecommunications with continual development of cutting-edge technologies and services. A study suggests that mobile phones are the top preferred and owned gadget in India at 86.68 % compared to all the other gadgets Indian millennials own. 2 Keeping in mind the increasing penetration of Smart Phones and with insights and innovation at the core its business, Tata Docomo has continually offered it customers with superior lifestyle-enhancing telecom products.

 

About Tata Teleservices Limited:

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, and public booth telephony and wireline services.

 

For details, visit www.tatateleservices.com and www.tataDOCOMO.com

1 http://www.tatateleservices.com/indoor-to-outdoor.aspx

2 Post-Millennial_Survey Findlings_All India Vs Mini Metros - 2013-14

 


Media Contact Details
Uzzal Mohan
Edelman India
(91) 9246 21 5332
 
 
Energy Management for Project Optimus, award received by Saji Mathew
Energy Management for Project Optimus, award received by Saji Mathew
Marketing Innovation for eShop, award received by Achin Sharma
Marketing Innovation for eShop, award received by Achin Sharma
Product Innovation for Multi Sim, award received by Sushant Arora

Product Innovation for Multi Sim, award received by Sushant Arora
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