Crompton - Ameo Chop’N’Peel

For many home cooks, busy routines and limited kitchen space make ease of use and multifunctionality important considerations when choosing kitchen appliances. Everyday tasks such as peeling garlic and chopping ingredients can involve additional handling, lingering odour on hands and clean-up, creating a need for solutions that can perform multiple functions through a single appliance.

Designed with this in mind, the Crompton Ameo Chop’N’Peel combines multiple functions in an easy-to-use format. From peeling garlic without directly handling the cloves to delivering quick, uniform chops and whisking ingredients, the appliance helps simplify food preparation. The transparent bowl allows users to monitor ingredients during preparation, while detachable components support convenient cleaning, particularly in smaller kitchens.

Key Features of the Crompton Ameo Chop’N’Peel

The Ameo Chop’N’Peel comes equipped with features designed to support convenient and efficient food preparation:

• Ninja Peel Technology: Features a unique garlic peeler attachment for effortless peeling, reducing the need to handle garlic cloves directly and helping prevent lingering odour on hands. The technology is designed to remove up to 90% of garlic skin in a single roll, helping make kitchen preparation faster.

• Salad Ninja Technology: Equipped with dual S-shaped Ninja blades designed to support smoother and more consistent chopping results.

• Powerful 300W Motor: Powers peeling, chopping and whisking functions for faster food preparation.

• 800 ml Food-Grade Bowl: Features a transparent food-grade bowl with stainless-steel blades, allowing users to conveniently monitor ingredients while chopping.

• Compact, Multi-Functional Design: Brings peeling, chopping and whisking together in a single easy-to-use appliance, helping save time and kitchen space.

• Easy Cleaning and Storage: Detachable components enable convenient cleaning, while the compact format makes the appliance easy to store, including in smaller kitchens.

• Single Touch Operation: Enables simple and convenient operation at the touch of a button.

Commenting on the launch, Anand Kumar N, Business Unit Head – Kitchen Appliances, Crompton Greaves Consumer Electricals Ltd. said, “Everyday cooking involves several small preparation tasks, and while each may take only a few minutes, the time and effort can add up over the course of a meal. With Ameo Chop’N’Peel, we wanted to simplify these frequently repeated tasks by bringing multiple food preparation needs together in one appliance. Our aim was to create a versatile solution that makes everyday cooking easier to manage, particularly for consumers looking for convenient solutions that fit into their kitchen spaces and routines. By bringing different preparation functions together, Ameo Chop’N’Peel is designed to help consumers spend less time on preparation and focus more on enjoying the food they prepare.”

With the launch of Ameo Chop’N’Peel, Crompton continues to expand its kitchen appliances portfolio with solutions that combine performance, convenience and ease of use, helping simplify everyday food preparation for consumers.

The Crompton Ameo Chop’N’Peel is available across retail stores and on e-commerce platforms at a price of Rs. 2,999. The appliance comes with a 2-year warranty and includes a whisking attachment, garlic peeler attachment, user manual and warranty card.

About Crompton

With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

BRAVIA 9II True RGB - The Future of Colour is here

Both the models are powered by Sony’s proprietary RGB Backlight Master Drive Pro, which precisely controls independently driven red, green, and blue light sources, enabling the new BRAVIA True RGB TV models achieve the largest colour volume ever in Sony’s home TV history, delivering the accurate colour reproduction from wider viewing angle, in bright home environment.

Flagship Launch of BRAVIA 9II: The most advanced expression of True RGB technology
At the heart of BRAVIA 9II is Sony's revolutionary True RGB technology, representing the brand's most advanced implementation of RGB display innovation to date. Unlike conventional LED televisions, True RGB independently controls red, green and blue LEDs through RGB Backlight Master Drive Pro™, enabling significantly wider colour volume, enhanced brightness, deeper blacks and remarkably lifelike picture quality. 

 
Working together with Advanced AI Cognitive Processor XR™, Sony's advanced RGB architecture intelligently analyses every scene in real time to optimise colour, contrast and brightness while faithfully preserving the creator's original intent. 

Purpose-built for premium large-screen entertainment, the BRAVIA 9II features newly developed LED controllers that deliver Sony's highest level of backlight control. Combined with RGB Triluminos Max™, Luminance Booster Pro™ and Smooth Colour Gradation, the television produces purer primary light before it reaches the panel, reproducing richer colours, smoother tonal transitions and more accurate hues, even at higher brightness levels for exceptional viewing in bright living room environments. 

The BRAVIA 9II comes with exclusives features that further elevates the viewing experience with Immersive Black Screen Pro, a newly engineered glare-free, low-reflection screen treatment that delivers deeper blacks while revealing fine details in darker scenes.

 
Complementing the exceptional sound quality is Acoustic Multi-Audio+™ with Sound Positioning Tweeters and Up-Firing Beam Tweeters, delivering precisely positioned sound that matches on-screen action.

A Unified Cinematic Experience Across BRAVIA 9II and BRAVIA 7II

• First True RGB LED BRAVIA TVs: the BRAVIA 9II and BRAVIA 7II, each using independently driven red, green, and blue LEDs for precise colour reproduction in bright living room environments.

• True RGB Televisions offers Dolby Vision®, Dolby Atmos®, DTS:X®, and IMAX® Enhanced. The result is a viewing experience that maintains creator-intended colour, depth, and detail under real world conditions.

• Powered by XR Contrast Booster, BRAVIA 9II and BRAVIA 7II achieves exceptional peak brightness while maintaining deep, detailed blacks for enhanced depth and realism.

• Unprecedented Colour Volume: Independent control of RGB LEDs achieves the largest colour volume in Sony’s home TV history, delivering high colour gamut, contrast, depth, and beautiful gradation. Powered by Sony’s RGB Backlight Master Drive Pro which drives each LED with high precision, improving brightness, reducing blooming, and producing purer colour than conventional Mini LED displays.

• Wide Viewing Angles: Independent RGB LED driving and the X-Wide Angle Pro ensure beautiful images and consistent colours from wide viewing angle.

• Large Screen for Immersive Experience: The True RGB series BRAVIA 9II & BRAVIA 7II both offers most immersive size options for large format cinematic viewing and also maintaining ease of installation and integration.

• Elevated Audio Experience: Full range speakers⁽ⁱ⁾ deliver a solid sound while enhancing dialogue clarity with Voice Zoom 3™, powered by AI. Also, our evolved 3D Surround Upscaling expands stereo to wider 3D surround.

• Harmonic Presence: The flagship design integrates effortlessly into any space, featuring a wave textured bezel and a Mirage stand⁽ⁱⁱ⁾ that creates a floating, cable free look, allowing the screen to serve as décor even when not in use.

• My Cinema, optimising picture and sound for film first viewing

• Ambient Optimization, automatically adapts picture and audio to room condition and viewing position

• “Studio Calibrated” modes for platforms, including Netflix, Prime Video, and SONY PICTURES CORE (availability varies by region)

Discover effortless entertainment with Google TV and Gemini

Powered by Google TV, The True RGB televisions bring together movies, TV shows, apps and games into a personalized entertainment experience. Gemini for Google TV will be introduced via a future over-the-air update, enabling more natural AI-powered interactions.

Experience studio-quality entertainment with Sony Pictures Core

Enjoy blockbuster movies, including IMAX® Enhanced titles, with Sony Pictures Core. Powered by Pure Stream™, users can experience near 4K UHD Blu-ray quality and receive 10 movie credits valid for 24 months.

Premium design with everyday convenience

Featuring an Immersive Frame and Mirage Stand, BRAVIA 9II and BRAVIA 7II blend seamlessly into modern living spaces with concealed cable management. The Inclusive Premium Remote offers USB Type-C charging, backlit buttons and Find My Remote for added accessibility and convenience.

Price and Availability

Sony's True RGB television portfolio now spans screen sizes from 55-inch (140 cm) to 85-Inch (215 cm) offering consumers a wider choice of premium televisions across different home entertainment needs.

The True RGB Televisions, www.sony.co.in/bravia/products/bravia-9m2 and BRAVIA 7II available across Sony retail stores (Sony Centre and Sony Exclusive), ShopatSC.com, leading electronic outlets and major e-commerce platforms across India.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

(i) Varies depending on the inch size. Or *except for BRAVIA 7II 50-inch/55-inch

(ii) The stand design varies depending on the inch size. Or *except for BRAVIA 9II 115-inch/ BRAVIA 7II 98 -inch

Real Feedback, Real Improvement, A better Ai+ Experience

Across its smartphone portfolio, customers have appreciated Ai+Smartphone for its design, camera capabilities, battery life, performance and value for money. The Nova 2 Neo 5G has received positive feedback for its battery performance and accessibility, while the Nova 2 Power 5G has been appreciated for its overall experience and dual-tone design, particularly the Blue Fusion colour. The Nova 2 Ultra 5G has been recognised for its photography experience, performance and AMOLED display. Similarly, the Nova 2 5G and Nova 2 Pro 5G have received encouraging responses for their overall experience and value, while the Ai+ Pulse 2 has been appreciated for its battery, display and design.

Beyond positive reviews, Ai+Smartphone is actively using customer feedback to identify and address areas for improvement. Concerns related to camera stability, connectivity and device performance have been shared with product and technical teams, informing targeted over-the-air (OTA) updates and product refinements. The Nova 2 Ultra 5G, for instance, has received software updates aimed at improving camera stability. These insights are also being considered during product reviews and pre-launch testing to strengthen the experience offered by future devices.

Ai+ Smartphone has also made independent pre-launch evaluations an integral part of its product development approach through Project Open Review, inviting external feedback on its devices before they reach consumers. As of now we have over thousand registrations, from reviewers, creators, journalists, tech enthusiasts and, for the first time, ethical hackers to independently evaluate our devices. The initiative enables the brand to gather honest, unscripted feedback and incorporate necessary refinements into its products ahead of launch, reinforcing its commitment to Trust through Transparency.

Commenting on the approach, Archi Gogoi, Head of Brand, Marketing & Growth at Ai+ Smartphone, said, “At Ai+ Smartphone, we believe that building better technology starts with listening to the people who use it. Customer feedback helps us understand what we are getting right and where we need to improve. Whether through software updates, stronger product testing or more responsive after-sales support, our focus is on translating these insights into meaningful action. As we grow, we want our customers to know that their voices play an important role in shaping the Ai+ experience.”

The brand is also strengthening its after-sales operations through daily feedback collection, improved case tracking and closer coordination between customer support and technical teams. Dedicated teams conduct pre-launch testing to identify potential concerns, while software-related issues identified through customer interactions are being addressed. Where spare parts availability affects repair timelines, handset replacements are arranged wherever required and feasible to minimise customer inconvenience.

To make customer support more responsive and personalised, Ai+ Smartphone has strengthened its social media feedback and escalation process. Dedicated teams regularly monitor customer messages, comments and mentions, ensuring concerns are reviewed, prioritised and coordinated with Customer Service for timely action. The process focuses on proactive engagement, structured follow-ups and tracking cases through to resolution, helping deliver a more consistent and accountable customer experience. Ai+ Smartphone currently aims to resolve most service concerns within three to four days, depending on the nature of the issue and spare parts availability.

Ai+ Smartphone also plans to introduce customer experience videos following service resolution to better understand customer satisfaction and identify opportunities for improvement. Alongside product reviews and service feedback, these insights will help the brand refine its support processes, improve turnaround times and incorporate customer learnings into future product and service decisions.

As Ai+ Smartphone continues to expand its portfolio, customer feedback will remain central to how the brand evolves. By connecting real-world experiences with product development, software enhancements and after-sales improvements, Ai+ Smartphone is reinforcing its commitment to building technology not just for its users, but with them.

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

Festive Buying Guide, Powered by Ai+ Smartphone
 

Make the most of the festive season with these eight Ai+ devices to consider for your next upgrade.
 

1. Ai+ Nova 2 Power 5G: For Festive Nights That Go On and On

The Ai+ Nova 2 Power 5G is built to keep up with your everyday needs. Its massive 7,000mAh battery, 33W fast charging and 120Hz display make it a reliable companion throughout the day. The dual-tone design adds a distinctive touch for those who want their smartphone to stand out.

BBD price: INR 15,999*
 

2. Ai+ Pulse 2 FE: For Everyday Festive Moments

From coordinating plans with friends to capturing moments between garba rounds, the Ai+ Pulse 2 FE covers everyday smartphone essentials. It features a 50MP rear camera, a 5,000mAh battery and a 120Hz display, making it a practical pick for daily use throughout the festive season.

BBD price: INR 8,999
 

3. Ai+ Nova 2 Ultra 5G: For Those Who Like to Stand Out

For shoppers who want a more premium smartphone experience, the Ai+ Nova 2 Ultra 5G combines a vibrant 1.5K AMOLED display for sharp, vivid visuals, a 50MP main camera with OIS for clearer photos with reduced blur, and a Dimensity 7400 processor for smooth everyday performance. Its standout design and capable camera make it a great choice for those who want to capture every moment in detail.

BBD price: INR 18,999*
 

4. Ai+ Nova 2 Pro 5G: For Performance That Keeps Up

Whether it is switching between apps, capturing festive photos or staying connected through a packed schedule, the Ai+ Nova 2 Pro 5G is designed for users who want a smooth everyday experience. Powered by the Dimensity 7100 processor, it combines performance with a feature-rich smartphone experience.

BBD price: INR 16,999*
 

5. Ai+ Nova 2 Neo 5G: For the Everyday Upgrader

For those looking to upgrade to 5G this festive season, the Ai+ Nova 2 Neo 5G brings together everyday performance and camera capabilities. Its Dimensity 6300 processor and Sony IMX582 camera sensor make it a well-rounded option for users who want to stay connected, capture memories and enjoy their daily apps.

BBD price: INR 12,999*
 

6. Ai+ Nova 2 5G: Reliable Performance with Everyday Value

The Ai+ Nova 2 5G is designed to deliver a dependable smartphone experience while balancing affordability and performance. Featuring a 6,000mAh battery, a 50MP AI camera and dual 5G connectivity, it supports everyday communication, festive photography and entertainment, while continuing to offer value for money.

BBD price: INR 11,999*
 

7. Ai+ NovaTab 5G: For Entertainment and Productivity On The Go

Whether it’s catching up on your favourite shows, browsing or unwinding with some reading, the Ai+ NovaTab 5G brings entertainment to a larger canvas with its 11.97-inch display. Its 8,000mAh battery supports extended everyday use, while the 13MP primary camera and 8MP secondary camera make it suitable for video calls and capturing everyday moments. Available in Dark Blue and Cinnamon Brown, it pairs everyday functionality with a distinctive look.

BBD Price: INR 20,999*
 

8. Ai+ PulseTab: For Learning, Streaming and Everything in Between

The Ai+ PulseTab is designed for those who want a versatile device for everyday entertainment, browsing and learning. Its 10.95-inch Full HD display and 8,000mAh battery make it suitable for watching content, attending video calls and handling daily tasks. With quad speakers, a 13MP rear camera and an 8MP front camera, it brings together entertainment and communication in one device. Available in Lightest Sky, it adds a fresh touch to your everyday tech essentials.

BBD Price: INR 12,999*
 

Make This Festive Season Count with Ai+

From smartphones built for everyday performance to tablets designed for entertainment and productivity, Ai+ offers devices for different needs and lifestyles. With Big Billion Days deals on Flipkart, shoppers can explore the Nova and Pulse series and find a device that fits their routine, preferences and budget this festive season.
 

*Prices inclusive of applicable bank offers, where specified. Offers are subject to availability and applicable terms and conditions.

Sony India Expands BRAVIA Theatre Portfolio with New Immersive Audio Lineup for a Cinematic Home Entertainment Experience

Sunil Nayyar, Managing Director, Sony India said, “At Sony India, we continue to witness strong momentum in the premium home entertainment segment, driven by consumers’ growing preference for immersive, cinema-like experiences within their homes. The launch of BRAVIA Theatre Trio; BRAVIA Theatre Bar 7, BRAVIA Theatre Bar 5, BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8, and BRAVIA Theatre Rear 9 & 8 reflects our commitment to expanding the BRAVIA ecosystem and delivering seamlessly integrated audio-visual solutions that bring creators’ intent to life. Powered by Sony’s cutting-edge audio technologies, including 360 Spatial Sound Mapping and Dolby Atmos, this new lineup is designed to cater to a wide spectrum of consumers seeking exceptional sound performance, deeper bass, enhanced surround sound, seamless connectivity, and outstanding value. As the home entertainment category continues to preimmunize, we remain focused on driving innovation and setting new benchmarks in immersive entertainment experiences for Indian consumers.”

Nezu Daisuke, Global Head of Home Product Business Div., Home Entertainment Business Unit, Sony Corporation said, "As consumers increasingly aspire to recreate cinema-quality entertainment at home, the demand for immersive and seamlessly connected experiences continues to grow. At Sony, we are committed to delivering a complete entertainment ecosystem where picture, sound, and content work in perfect harmony to bring the creator’s vision to life. The launch of BRAVIA Theatre Trio, BRAVIA Theatre Bar 7 and BRAVIA Theatre Bar 5, BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8 and BRAVIA Theatre Rear 9 & Rear 8 further strengthens the BRAVIA ecosystem and underscores our commitment to driving innovation in premium home entertainment. India remains a strategic market for Sony, and we will continue to introduce category-leading technologies and experiences that set new benchmarks for home entertainment while addressing the evolving aspirations of consumers."

BRAVIA Theatre Trio 

The BRAVIA Theatre Trio is Sony's flagship wireless home theatre system, specifically designed for today's ultra-large screen televisions. Unlike conventional soundbars that are limited by their physical width, the BRAVIA Theatre Trio combines dedicated left, centre and right speakers to create a significantly wider soundstage and more precise dialogue reproduction. With support for Dolby Atmos® and DTS®, along with seamless integration with compatible BRAVIA televisions, the Trio recreates the atmosphere of a movie theatre at home, offering exceptional clarity, depth, and realism across movies, music, and gaming content. Capable of creating upto 24 Phantom speakers when paired with Sub 9 and Rear 9.

BRAVIA Theatre Bar 7 

The BRAVIA Theatre Bar 7 delivers a premium home cinema experience through Sony’s advanced 360 Spatial Sound Mapping technology, creating a wider and more immersive soundstage with virtual phantom speakers. Enhanced by Sony’s proprietary Sound Field Optimization, Dolby Atmos and IMAX Enhanced support, the soundbar recreates cinematic audio with remarkable depth and realism. Despite its sleek and compact design, the BRAVIA Theatre Bar 7 houses nine speaker units, including up-firing and side-firing speakers along with four passive radiators, enabling expansive surround sound and enhanced height effects that bring movies, sports and entertainment to life in the comfort of the living room.

BRAVIA Theatre Bar 5 

The BRAVIA Theatre Bar 5, a feature-rich soundbar designed to elevate home entertainment with immersive audio and enhanced voice clarity. Equipped with a wireless subwoofer (in package) and support for Dolby Atmos® and DTS:X®, the soundbar delivers a powerful cinematic experience through Sony’s proprietary Vertical Surround Engine and S-Force PRO Front Surround technologies, creating a spacious, virtual surround sound environment.

The 3.1-channel system includes a dedicated centre speaker for precise dialogue reproduction, while Voice Zoom 3, when paired with compatible BRAVIA TVs, further enhances speech clarity. Additional features such as Sony’s unique upmixer and Voice Mode ensure clear, balanced audio across a wide range of content, making the BRAVIA Theatre Bar 5 an ideal solution for consumers looking to upgrade their living room entertainment setup.

BRAVIA Theatre Sub 9  

The BRAVIA Theatre Sub 9, a premium wireless subwoofer engineered to deliver exceptionally deep, cinematic bass for home entertainment systems. Designed with an ultra-low-frequency response, the subwoofer enhances movie soundtracks, music, and gaming experiences with powerful, room-filling low-end performance. At its core is a high-output 600W amplifier paired with a dual-subwoofer configuration and vibration-cancelling dual opposing drivers, ensuring clean, controlled bass with minimal distortion. 

An aluminium speaker unit further contributes to accurate and dynamic sound reproduction. For added convenience, the BRAVIA Theatre Sub 9 offers seamless integration with compatible BRAVIA products through the BRAVIA Connect app and direct connection capabilities, enabling quick setup and intuitive operation for users seeking a more immersive home theatre experience.

BRAVIA Theatre Sub 8 

The BRAVIA Theatre Sub 8, Sony’s premium super deep bass subwoofer engineered to transform home entertainment with powerful, cinematic low-frequency performance. Designed to deliver deeper, richer bass with exceptional clarity, the Sub 8 features a high-output 300W amplifier, dual subwoofer configuration support, and a durable aluminium speaker unit for clean, distortion-free sound. Seamlessly integrating with compatible BRAVIA TVs through Direct Connect and the BRAVIA Connect App, it offers effortless setup and intuitive control. Whether enjoying blockbuster movies, live sports, or immersive gaming, the BRAVIA Theatre Sub 8 elevates every experience with room-filling bass and theatre quality audio.

BRAVIA Theatre Rear 9 

BRAVIA Theatre Rear 9 is Sony’s premium Rear speaker solution, designed with the same sophisticated design philosophy as the BRAVIA Theatre Trio to deliver a more immersive surround sound experience. Featuring large up-firing speakers and high-quality aluminium speaker units, the Rear 9 enhances spatial audio performance, bringing cinematic sound closer to home. Its sleek and compact design seamlessly integrates into modern living spaces, while wireless connectivity and a swivel wall-mount bracket offer flexible installation options. With support for the BRAVIA Connect App and direct connectivity with compatible BRAVIA products, the Rear 9 ensures effortless setup and intuitive operation for a truly elevated home entertainment experience.

BRAVIA Theatre Rear 8 

 Complementing the home theatre experience, the BRAVIA Theatre Rear 8 Wireless Rear Speakers are engineered to deliver enhanced surround sound with greater immersion and flexibility. Designed to pair seamlessly with compatible BRAVIA Theatre systems, the Rear 8 adds depth and spatial precision to the 

audio experience, enabling listeners to enjoy dynamic and room-filling sound. Its wireless design ensures easy setup and placement, while the premium acoustic performance elevates every scene with greater realism and cinematic impact.

BRAVIA Direct Connec

Sony also introduced BRAVIA Direct Connect, a unique feature that allows compatible BRAVIA televisions to connect directly with BRAVIA Theatre Subwoofers and Rear Speakers without requiring a soundbar. This provides customers with greater flexibility to enhance bass performance, expand surround sound, or gradually build a home theatre system based on their preferences and budget. With support for multiple configurations including TV + Subwoofer, TV + Rear Speakers and TV + Subwoofer + Rear Speakers, BRAVIA Direct Connect makes immersive home entertainment more accessible than ever.

Pricing and Availability:

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

Sony India Pvt. Ltd.

A-18, Mohan Co-operative Industrial Estate, New Delhi - 44 | www.sony.co.in

New Toll Paid customer care no: 08065006500

NVY Power+ LED TV

Recognising this real consumer need, Indian consumer-electronics brand NVY identified a clear market gap: a television solution built specifically for the realities of Indian homes and power conditions. The result is the NVY Power+ LED TV, a first-of-its-kind innovation, conceived and developed in India, for India.

The NVY Power+ LED TV represents a significant step forward in indigenous consumer-electronics innovation. It supports the larger spirit of Make in India and Aatmanirbhar Bharat by demonstrating how Indian brands can identify local challenges, invest in in-house R&D and create original technology solutions for domestic consumers.

The NVY Power+ LED TV incorporates an in-built battery solution that enables consumers to continue watching television during a power outage. Crucially, the system is designed not only to support the television but also to charge and power the connected Set-Top Box and Wi-Fi modem, helping ensure a truly uninterrupted viewing experience, for up to 3 hours.

“Power interruptions should not mean an interruption to family time, entertainment or access to important live content,” said Mr. Ricky Gosain, Chairman & CEO, Reach NVY Pvt. Ltd. “Our R&D team began with a simple question: why should consumers need separate power-backup solutions just to continue watching television? The NVY Power+ LED TV is our answer. It is an indigenous innovation designed around a distinctly Indian consumer need.”

NVY’s R&D team developed the Power+ LED TV in-house, combining practical engineering with an understanding of how Indian households consume television. Rather than treating power backup as an external accessory, NVY has integrated it into the product experience itself.

The innovation reflects NVY’s commitment to creating technology that goes beyond conventional feature upgrades and delivers tangible everyday value. With its growing television portfolio, the brand continues to focus on reliability, accessibility and relevant innovation for Indian consumers.

NVY LED TV has also built strong visibility and credibility through its long-standing association with cricket, having been the official partner of the IPL RCB team for the last eight years. This sustained presence reinforces the brand’s connection with Indian audiences and its growing stature in the consumer electronics market.

Aligned with the Prime Minister’s “Vocal for Local” message, NVY’s innovation-led approach reflects the confidence of Indian enterprise in designing and building products for domestic needs. The Power+ LED TV stands as a compelling example of how local insight and local R&D can create meaningful, market-relevant technology solutions.

Further strengthening its market presence, NVY has tied up with Reliance for retail and distribution in India, expanding access and visibility for consumers across the country. NVY LED TV is now available across 28 states, underlining the scale of its footprint and its ambition to serve households nationwide.

With the launch of the Power+ LED TV, NVY aims to establish a new category in television - one where uninterrupted and seamless viewing is not an added convenience, but a built-in promise.

About NVY
NVY is an Indian consumer-electronics brand, with a growing portfolio of televisions designed around the evolving needs of Indian consumers. The brand is committed to combining technology, reliability, accessibility and practical value through meaningful, consumer-led innovation.

boltt Smartphones Now Live on Flipkart’s Big Billion Days Sale

The boltt Evo is powered by the UNISOC T7250 octa-core processor, with up to 6GB RAM + 128GB storage, a 6.79-inch 120Hz display, and a 6000mAh battery for smooth viewing and extended everyday usage. On the camera front, it features a 50MP AI main camera, a 2MP macro lens, and an 8MP front camera with Real Tone, supported by AI Portrait Mode, AI Night Mode, and AI Selfie Enhancement.

Stepping up to the UNISOC T8200 octa-core processor, the boltt Ace 5G offers up to 8GB RAM + 128GB storage and a 5,47,000+ AnTuTu score. It also features a 6.79-inch 120Hz display, a 6000mAh battery, and a 64MP AI main camera with an 8MP front camera. The smartphone further brings 5G connectivity, 18W fast charging, NFC, and expandable storage, while running Android 16 with clean, no-bloatware experience and Google Gemini-powered capabilities, including Circle to Search and Google Lens.

 boltt Evo will be available at:

• 4GB + 64GB: INR 8,999

• 6GB + 128GB: INR 9,999

boltt Ace 5G is available at a special price of INR 11,999 across all three variants, lower than its Day 1 launch price:

• 4GB + 64GB

• 6GB + 128GB

• 8GB + 128GB

With best-in-segment pricing, powerful specifications, and strong customer ratings, the boltt Evo and boltt Ace 5G emerge as two of the best smartphone deals on Flipkart’s Big Billion Days sale. Whether shoppers are looking for an affordable everyday smartphone or a feature-packed 5G upgrade, boltt offers compelling options across price points. Available exclusively on Flipkart, both offers are live for a limited time, with stocks expected to move fast. Shop now before stocks run out. 

Buy now on Flipkart:

boltt Evo: www.flipkart.com/boltt-evo

boltt Ace 5G: www.flipkart.com/boltt-ace

About boltt
boltt is a homegrown smartphone brand from the house of Fire-Boltt, built on the trust of over 4 crore users. Created for India’s evolving digital lifestyle, boltt combines deep consumer insight with a consumer-first approach to design and innovation. The brand is focused on delivering dependable and relevant smartphone experiences tailored for modern Indian consumers.

About Fire-Boltt
Fire-Boltt is India’s No. 1 smartwatch brand and one of the country’s leading homegrown consumer technology companies. With a growing ecosystem of connected devices and more than 4 crore users, Fire-Boltt is committed to creating innovative technology products that are accessible, relevant and designed for Indian consumers.

BBD price Reveal
 

Nova and Pulse are designed for how people actually use their phones: long days, clear cameras, smooth displays, and prices that stay within reach. From Pulse 2 to Nova 2 Ultra, and NovaFlip for those who want something new, every model is a reason to upgrade - not a compromise.

The Nova and Pulse series

Pulse 2 — Rs. 8,999 · 6000mAh · 50MP AI camera
Pulse 2 FE — Rs. 8,999* · MediaTek G81 · 50MP
Nova 2 5G — Rs. 11,999 · 6000mAh · 50MP AI · dual 5G
Nova 2 Neo 5G — Rs. 12,999 · Dimensity 6300 · Sony IMX582
Nova 2 Power 5G — Rs. 15,999* / Rs. 16,999* · 7000mAh · dual-colour design
Nova 2 Pro 5G — Rs. 16,999* / Rs. 17,999* · Dimensity 7100
Nova 2 Ultra 5G — Rs. 18,999* · 1.5K AMOLED · IP68 · Dimensity 7400
NovaFlip 5G — Rs. 49,999 · foldable · dual AMOLED · 50MP

*Including bank offers. Offers valid while stocks last. Available for a limited period on Flipkart during Big Billion Days 2026.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered, and developed in India while remaining globally competitive.

About Ai+ Smartphone

Ai+ Smartphone is a next generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India's first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India's next era of user-owned, future-ready technology.

Introducing MOMENTUM 5 Series in India: Your Sound Revelation Starts Here

MOMENTUM 5 Wireless: The True Sound Revelation

The Sennheiser brand’s newest portable powerhouse is an escape into high-fidelity sound, enriched with spatial audio and a suite of sophisticated capabilities. Sennheiser’s category-defining over-ear headphone is powered by HD 600-inspired 42mm drivers, delivering pure audiophile detail with Dolby Atmos spatial tracking and Lossless codec support.

“With MOMENTUM 5 Wireless, we focused on refining the entire experience without straying from the formula that made its predecessor such a success.” Said Mr. Saahil Kumar, Country Head, Sennheiser (Consumer), India. “These enhancements enrich the overall functionality while still capturing the magic you feel every time you press play.” 

Key Highlights - MOMENTUM 5 Wireless:

• HD 600-inspired 42mm drivers with Dolby Atmos spatial tracking and Lossless codec support

• 8-microphone hybrid ANC system, up to 3x stronger midrange noise suppression over MOMENTUM 4

• Ongoing firmware updates to DSP and wireless engines for continually improving performance

• Unmatched 57-hour battery life with fast charging

• User-replaceable batteries and ear pads, eliminating product obsolescence

• Carrying case redesigned to be 20% flatter, with 16% less overall packaging

• Available in Black and Denim, with White, Bronze and Lavender coming soon

MOMENTUM True Wireless 5: Flagship Performance, Compact Form

MOMENTUM True Wireless 5 brings uncompromised audiophile sound into a compact earbud profile, with TrueResponse transducers delivering 24-bit/96kHz high-res audio and Dolby Atmos 3D sound. A Hybrid Adaptive ANC system dynamically counters both ambient noise and wind, while Natural Transparency keeps listeners connected to their surroundings when needed.

Speaking about the MOMENTUM True Wireless 5, he further said, “We set out to bring the larger-than-life sound and connected technology of the MOMENTUM series into a remarkably compact format. From its exquisite audio reproduction to the advanced hardware powering, it all, MOMENTUM True Wireless 5 represents our most advanced integration of audio technology in an earbud.”

Key Highlights — MOMENTUM True Wireless 5:

• All-new design – Improved comfort, stability, and portability

• User-replaceable batteries – Easily refresh your run-time even years from now

• Optimized for Dolby Atmos® – Head-tracking unlocks immersive entertainment

• Improved voice calls & ANC – Voice accelerometer, expanded mic array, and AI speech enhancement

• Bluetooth® 6.0 – Prioritizes fast and stable connections

• Smart Control Plus – a new 8-band EQ highlights an assortment of customizable features in the free app

• Available in Graphite, Cream, Copper, Denim and Lavender

Signature Performance

MOMENTUM 5 Wireless carries forward the acclaimed 42mm transducer from its predecessor, meticulously manufactured at Sennheiser’s state-of-the-art facility in Tullamore, Ireland, and inspired by the famed HD 600-series headphones for full-bodied sound with dynamic bass. It further advances its sonic capabilities with Hi-Res Audio certification and Snapdragon Sound™ technology with support for aptX™ Lossless. The MOMENTUM True Wireless 5 brings the same sound-first DNA to an in-ear form factor with Sennheiser’s signature 7mm TrueResponse dynamic transducer, also developed and manufactured in Tullamore, Ireland, alongside Bluetooth 6.0 with aptX Adaptive and aptX Lossless support for high-resolution audio up to 24-bit/96 kHz.

Total Immersion

The newest MOMENTUM models pair rich sound with advanced noise cancellation and immersive spatial audio. MOMENTUM 5 Wireless features supercharged ANC that is up to three times more effective at reducing distracting voice chatter, with four microphones per side improving noise reduction and call quality. MOMENTUM True Wireless 5 features adaptive hybrid ANC, automatic anti-wind mode and a four-microphone array, while its eight-sensor system with AI-powered speech extraction enhances voice clarity in noisy environments. Both models are optimized for Dolby Atmos® with interactive head-tracking for an immersive, theater-like listening experience.

Refreshingly Responsible

MOMENTUM 5 Wireless delivers up to 57 hours of battery life with ANC engaged and introduces a user-replaceable 700 mAh battery, allowing owners to refresh the power cell in minutes using only a small Phillips-head screwdriver, helping extend the headphones’ usable life without impacting acoustic performance. MOMENTUM True Wireless 5 extends the same longevity-focused approach with user-replaceable batteries in both the earbuds and charging case, offering up to 12 hours of playback per charge and up to 40 hours with the case. Both models also support quick charging, while MOMENTUM 5 Wireless features a 20% flatter carrying case and plastic-free packaging.

Ergonomic Evolution

MOMENTUM True Wireless 5 features a redesigned, aerodynamic and fin-free housing developed using data from thousands of unique ear models, with 73% of testers rating it more comfortable than the previous generation. The earbuds are also IP54-rated for dust, sweat and splash resistance, while the micro-perforated acoustic mic plate helps reduce wind interference. Its redesigned charging case offers a narrower, pocket-friendly profile, while MOMENTUM 5 Wireless includes both USB-C and 3.5mm audio cables for added everyday versatility.

“Balancing our signature high-fidelity acoustics, advanced performance, and long-term usability is at the heart of the new MOMENTUM experience. With MOMENTUM 5 Wireless, our user-swappable battery, adaptable hardware, and compact, plastic-free packaging demonstrate that high-performance sound and environmental responsibility can, and must, exist in the same product. With MOMENTUM True Wireless 5, we are bringing flagship performance to a compact form factor while introducing a replaceable battery designed to extend the life of the product. Across both products, we are proving that cutting-edge audio does not have to come at the expense of longevity, giving listeners products they can enjoy for years to come,” concluded Mr. Saahil Kumar, Country Head, Sennheiser (Consumer), India.

Pricing, Offers and Availability

MOMENTUM 5 Wireless will be available in India at a launch price of INR 39,990, while MOMENTUM True Wireless 5 will be available at INR 29,990.

Pre-orders for both products begin on September 24, 2026, across Sennheiser’s official website and all leading online platforms, offline chain stores and outlets.

Customers can pre-order from September 24 to unlock exclusive pre-order benefits, including a complimentary Sennheiser BTD 600 Bluetooth® USB dongle, worth INR 5,990, along with additional pre-order benefits across participating platforms.

Both products will be available for sale from October 1, 2026, across online and offline retail outlets.

About the Sennheiser Brand – 80 Years of Building the Future of Audio 

We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. This passion has taken us from the world’s greatest stages to the quietest listening rooms – and made Sennheiser the name behind audio that doesn’t just sound good: It feels true. In 2025, the Sennheiser brand celebrated its 80th anniversary. Since 1945, we have stood for building the future of audio and bringing remarkable sound experiences to our customers. While professional audio solutions such as microphones, meeting solutions, streaming technologies and monitoring systems are part of the business of Sennheiser electronic SE & Co. KG, the business with consumer devices such as headphones, soundbars and speech-enhanced hearables is operated by Sonova Holding AG under the license of Sennheiser. 

sennheiser.com 

sennheiser-hearing.com 

About Sonova Consumer Hearing

Sonova Consumer Hearing offers premium headphones and hearables – primarily in the true wireless segment – as well as audiophile headphones, hearing solutions and soundbars under the Sennheiser brand. The business is part of the Sonova Group, a global leader in innovative hearing care solutions with headquarters in Switzerland and more than 17,000 employees worldwide.

MSI, a global leader in gaming, content creation, and business & productivity laptops, today announced its Diwali Offers 2026. The offers run from October 1st to October 31st, 2026 at Croma, Vijay Sales, MSI Brand Stores, and Flipkart. They include extended warranty coverage, flexible EMI, festive pricing, and an exclusive backpack offer.

MSI Diwali Offers 2026

Commenting on the Diwali Offers 2026, Mr. James Sung, NB Sales Director, MSI, said, “Diwali is an important time for customers to invest in technology that can support their work, creativity, entertainment, and gaming needs. With our Diwali Offers 2026, we are bringing together extended warranty benefits, flexible EMI options, special festive pricing, and an exclusive backpack offer to provide greater value across our portfolio. We remain focused on making the MSI experience more accessible while giving customers greater confidence and flexibility with their purchase.”

For more information on the Diwali Offers, please visit: msi.gm/SEAA54A8

MSI Diwali Offers 2026 at a Glance

Offer period: October 1st to October 31st, 2026

Diwali Offers on MSI Laptops

Customers can combine warranty, financing, pricing, and purchase benefits across eligible MSI laptops and retail channels.

• 1-Year Free Warranty Extension (worth INR 4,999): Available on eligible MSI Modern series laptops and MSI laptops with RTX 50 series graphics bought through offline channels, including Croma and Vijay Sales.

• Flexible EMI (up to 24 months): Available through eligible offline channels. The actual offer varies by channel.

• Backpack Offer (INR 599): Customers who buy an eligible laptop at an MSI Brand Store can add a backpack for INR 599.

MSI Laptops Available on Flipkart During Diwali 2026

MSI's Diwali Offers 2026 feature special festive pricing on select laptops on Flipkart. The Flipkart range covers gaming, productivity, content creation, and everyday computing. It currently includes:

• MSI Katana 15 B13UDXK-107IN at INR 91,990

• MSI Modern 14 C7M-105IN at INR 59,990

MSI Laptops Available at Croma, Vijay Sales and MSI Brand Stores

Across offline retail channels, including Croma and Vijay Sales, MSI is offering special festive pricing on select Gaming and Thin & Light models. The offline range includes:

• Gaming laptops: Raider, Crosshair, Katana and Cyborg series, including systems with NVIDIA GeForce RTX 50 series graphics

• Thin & Light laptops: Modern and Prestige series

MSI Diwali 2026 Laptop Price Guide by Series

A quick summary of the offline range (prices from the tables above):

Offer Validity & Eligibility

• All Diwali Offers 2026 are valid from October 1st to October 31st, 2026.

• The 1-year free warranty extension applies to MSI Modern series laptops and all MSI laptops with RTX 50 series graphics, purchased through eligible offline channels.

• EMI is available through eligible offline channels, and the offer varies by channel.

• The INR 599 backpack offer applies to eligible laptop purchases at MSI Brand Stores.

Frequently Asked Questions

• Where can I buy MSI laptops under the Diwali Offers 2026?

Offline at Croma, Vijay Sales and MSI Brand Stores, and online through Flipkart.

• Which MSI laptops get the free 1-year extended warranty?

MSI Modern series laptops and MSI laptops equipped with RTX 50 series graphics, purchased through eligible offline channels such as Croma and Vijay Sales. The extension is worth INR 4,999.

• Which MSI laptops have RTX 50 series graphics in this offer?

• Raider 18 Max HX (RTX 5090 and RTX 5080)

• Crosshair 18 HX AI (RTX 5070)

• Katana 15 HX (RTX 5060 and RTX 5050)

• Cyborg 15 Max (RTX 5060 and RTX 5050)

• How long is the EMI tenure on MSI laptops during Diwali 2026?

Up to 24 months through eligible offline channels. The actual offer varies by channel, so confirm the terms with the retailer.

• What is the MSI backpack offer?

Customers who buy an eligible laptop at an MSI Brand Store can purchase an additional backpack for INR 599.

• What is the lowest-priced MSI laptop in the Diwali Offers 2026?

In the offline range, it is the Modern 14 C13M (Intel Core i3-1315U, 16GB RAM, 512GB SSD) at INR 58,990. On Flipkart, the Modern 14 C7M-105IN (AMD Ryzen 5 7430U, 14" FHD) is INR 59,990.

• What is the most powerful MSI laptop in the Diwali Offers 2026?

The Raider 18 Max HX A2WJ, at INR 6,49,990. It has an Intel Core Ultra 9 processor, NVIDIA GeForce RTX 5090 graphics with 24GB GDDR7, an 18" 16:10 UHD+ MiniLED display at 120Hz, 2x32GB DDR5 memory and a 2TB Gen5 NVMe SSD.

• Which MSI laptops are on Flipkart?

The Katana 15 B13UDXK-107IN (Intel Core i5-13420H, RTX 3050 6GB, 15.6" FHD 144Hz) at INR 91,990, and the Modern 14 C7M-105IN (AMD Ryzen 5 7430U, 14" FHD) at INR 59,990.

About MSI

MSI is a world leader in gaming, content creation and AIoT solutions. Bolstered by its cutting-edge R&D capabilities and customer-driven innovation, MSI has a wide-ranging global presence spanning over 120 countries. Its comprehensive lineup of laptops, graphics cards, monitors, motherboards, desktops, peripherals, servers, IPCs, robotic appliances, and vehicle infotainment and telematics systems are globally acclaimed. Committed to advancing user experiences through the finest product quality, intuitive user interface and design aesthetics, MSI is a leading brand that shapes the future of technology.

For more product information, please go to www.msi.com.

MSI Gaming: in.msi.com/

MSI Facebook: www.facebook.com/MSIGamingIndia/, www.facebook.com/MSIIndia

MSI Instagram: www.instagram.com/msigaming_india/, www.instagram.com/msi_india/?hl=en

*All rights of the technical, pictures, text and other content published in this press release are reserved. Contents are subject to changes without prior notice.

For some, it is a battery that can comfortably keep up with long days. For others, it is a better display, a capable camera, more immersive entertainment or simply a dependable smartphone that gets the everyday essentials right.
 

BBD 2026 Smartphone Buying Guide: Ai+ Smartphones to Consider This Festive Season
 

Ai+ Smartphone currently has a portfolio of devices across its Nova and Pulse series available on Flipkart, catering to these different priorities. With the ongoing festive sales and Big Billion Days giving consumers another reason to consider an upgrade, here are five Ai+ smartphones to look at based on how you actually use your phone. 
 

1. Want a phone that keeps going? Consider the Ai+ Nova 2 Power 5G
Battery anxiety can quickly become a deciding factor for travellers, gamers, heavy users or simply anyone who spends most of the day away from a charger.
 

That is where the Ai+ Nova 2 Power 5G makes its case. Its headline feature is a massive 7000mAh battery, paired with 33W fast charging for consumers who prioritise endurance.
 

The phone also features a 120Hz display, 48 MP Sony IMX582 camera, VC cooling for sustained performance and IP65 protection against dust and everyday splashes.
 

For consumers whose smartphone needs to survive a long commute, workday, entertainment and everything in between, Nova 2 Power puts battery life at the centre of the experience.
 

Why consider it: 7000mAh battery | 120Hz display | 48 Sony IMX582 camera | VC cooling | IP65
BBD price: Rs. 15,999* | Available on Flipkart

2. Upgrading for a more premium experience? Look at the Ai+ Nova 2 Ultra 5G
Sometimes an upgrade is not about one particular feature, but about wanting a noticeable step up in the overall smartphone experience.
 

The Ai+ Nova 2 Ultra 5G combines a 6.78-inch 1.5K AMOLED display with a 50MP Sony IMX752 main camera and customisable lights in the back panel, adding a distinctive visual element to the device experience.
 

It also features IP68 protection and a 6000mAh battery supports upto 40W fast charging, balancing a more premium everyday experience with practical durability and battery life.

Why consider it: 1.5K AMOLED display | 50MP Sony IMX752 camera | Customisable lights in the back panel | 40W charging | IP68 protection
BBD price: Rs. 18,999* | Available on Flipkart

3. Spend hours watching, gaming and creating? The Ai+ Nova 2 Pro 5G goes puts the screen first
For consumers who spend more time streaming, gaming, scrolling and consuming content on their phones, a bigger and smoother display can make all the difference.
 

The Ai+ Nova 2 Pro 5G puts the viewing experience at the centre with its expansive 6.9-inch FHD+ display and 144Hz refresh rate, delivering a large, fluid canvas for entertainment, gaming and everyday multitasking.

A 6000mAh battery with 33W charging is designed to keep up with longer viewing and gaming sessions, while the dedicated Ai key and customisable lighting add greater convenience and personality to the experience.
 

Why consider it: 6.9-inch FHD+ display | 144Hz refresh rate | 6000mAh battery |Dedicated Ai key | Customisable lighting
BBD price: Rs. 16,999* | Available on Flipkart

4. Buying someone's first smartphone this Diwali? Start with the Ai+ Pulse 2 FE
Festive smartphone shopping is not always about buying the most powerful device. For many families, it is about choosing someone's first smartphone, replacing an ageing device or gifting a practical everyday phone to a parent or family member.
 

Built around the idea of a “First Step to a Smarter World,” the Ai+ Pulse 2 FE brings together the essentials that matter for everyday smartphone use.
 

It features a 120Hz display, 50MP main camera and 5000mAh battery, while practical additions such as a 3.5mm headphone jack and FM radio retain features that remain relevant for many users.
 

For first-time smartphone users or families looking for a straightforward festive purchase, Pulse 2 FE focuses on accessibility without stripping away the essentials.
 

Why consider it: 120Hz display | 50MP camera | 5000mAh battery | 3.5mm headphone jack | FM radio
BBD price: Rs. 9,999 | Will be available on Flipkart from 8th October midnight

*Prices and offers are applicable during the promotional period and may be subject to applicable terms, conditions and availability.

Ahead of the festive season Ai+ Smartphone today announced its portfolio expansion with the launch of Pulse 2 FE, NovaTab and LapTab, bringing three new technology experiences to consumers across communication, learning, entertainment and productivity.
 

Ai+ Smartphone brings a festival of accessibility, expanding the ecosystem with new devices spanning smartphones and tablets, Sale live on Flipkart midnight October 7
 

The launch comes at a time when consumers across India are preparing for one of the year's biggest periods for technology purchases, upgrades and gifting. With the new portfolio, Ai+ Smartphone is expanding the choices available to consumers across different needs and price segments from someone purchasing their first smartphone to students looking for a connected learning device and consumers seeking a larger screen that can move seamlessly between entertainment and productivity.
 

Each product has been built around a distinct consumer need. Pulse 2 FE, positioned as the “First Step to a Smarter World,” brings essential smartphone experiences to consumers entering or upgrading their digital journey. The launch also marks Ai+ Smartphone’s entry into the 5G tablet category and the next phase of its connected ecosystem strategy with NovaTab and LapTab. NovaTab brings 5G connectivity to a larger screen, with a strong focus on education and learning. LapTab, on the other hand, combines entertainment with productivity through a large 13.2 display, and supports stylus and an attachable keyboard that enables a laptop-like working experience.
 

Across the portfolio, Ai+ Smartphone brings together Android 16 with nxtQ OS, high-refresh-rate displays, large batteries and 4G/5G connectivity, with the aim of making relevant technology accessible to a wider set of consumers.

All three devices will go on sale on Flipkart from October 7, 2026, 11:59PM onwards, giving consumers new options as they upgrade their personal technology or choose devices for their families this festive season.

“The festive season is a time when millions of consumers make important technology choices whether it is their first smartphone, an upgrade, a device for education or something that brings work and entertainment together,” said Madhav Sheth, CEO, NxtQuantum Shift Technologies (Ai+ Smartphone). “With Pulse 2 FE, NovaTab and Nova Nova LapTab, we wanted to create products for these different moments without losing sight of accessibility. This is also an important step in taking Ai+ Smartphone beyond smartphones and building a connected technology ecosystem designed in India with the ambition to compete globally. As families prepare for Diwali, we want more consumers to have access to technology that adds meaningful value to their everyday lives.”

Ai+ Pulse 2 FE: First Step to a Smarter World

Built around “First Step to a Smarter World,” Pulse 2 FE is designed for first-time smartphone users and consumers looking to upgrade this festive season. It combines a 6.67-inch 120Hz display, MediaTek G81 processor, 50MP AI camera, 5000mAh battery and IP64 protection, with 4GB RAM, 64GB storage expandable up to 1TB, and Android 16 with nxtQ OS. Available in Black, Blue, Green and Purple, it brings together the everyday essentials for a simple, dependable smartphone experience.

Ai+ NovaTab: A Bigger Screen for Smarter Learning

Designed as an accessible 5G learning companion, NovaTab combines an 11.97-inch 90Hz display, 5G connectivity and an 8000mAh battery to give students a larger, connected canvas for classes, reading, research and entertainment. Powered by the T760 processor with 6GB/8GB RAM and 128GB storage, it also features dual speakers, 13MP and 8MP cameras, and Android 16 with nxtQ OS. NovaTab will be available in Dark Blue and Cinnamon Brown.

Ai+ Nova LapTab: From Entertainment to Productivity, in a Tap

Nova LapTab brings entertainment and productivity together in one versatile 5G device. Its 13.2-inch 2.4K 90Hz display, stylus support and attachable keyboard allow it to move effortlessly from streaming and entertainment to note-taking, study and laptop-like productivity. Powered by the MT8755 processor with 8GB RAM, 128GB storage and a 10,000mAh battery, Nova LapTab also features quad speakers, 33W charging and Android 16 with nxtQ OS. It will be available in Teal Green and Dark Blue.

Pricing and Festive Availability

Pulse 2 FE, NovaTab and Nova LapTab have been launched in India today, September 28, 2026.

Ai+ Pulse 2 FE (4 GB/ 64 GB): INR 9,999 onwards
Ai+ NovaTab (6 GB/ 128 GB): INR 17,999* (including bank offers)

Ai+ NovaTab (8 GB/ 128 GB): INR 20,999* (including bank offers)
Ai+ Nova LapTab (8 GB/ 128 GB): INR 24,999* (including bank offers)

Ai+ Nova 2 Pro (6 GB/ 128 GB): INR 16,999* (including bank offers)

Ai+ Nova 2 Pro (8 GB/ 128 GB): INR 17,999* (including bank offers)

Ai+ Nova 2 Ultra (6 GB/ 128 GB): INR 18,999* (including bank offers)

Ai+ Nova 2 Ultra (8 GB/ 128 GB): INR 19,999* (including bank offers)

Ai+ Nova 2 Power (6 GB/ 128 GB): INR 15,999* (including bank offers)

Ai+ Nova 2 Power (8 GB/ 128 GB): INR 16,999* (including bank offers)

All three devices will go on sale on Flipkart from October 7, 2026, 11:59PM onwards, in time for consumers looking to upgrade, gift or bring home new technology ahead of Diwali.

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is authored in India and globally competitive.

BRAVIA 7 II: A new dimension of colour with True RGB

At the heart of BRAVIA 7II is True RGB, powered by RGB Backlight Master Drive Pro, Sony’s proprietary backlight control technology that independently controls red, green and blue light to achieve exceptional colour precision, deeper contrast and remarkable realism. Combined with Cognitive Processor XR, BRAVIA 7II reproduces content the way humans naturally see and hear-creating visuals with enhanced depth, vibrant colours and lifelike detail.

Key technologies powering the experience include:

• RGB Backlight Master Drive Pro – Sony’s advanced individual RGB backlight control technology delivers precise local dimming with deeper blacks, reduced blooming and stunning contrast.

• RGB Triluminos Max with Luminance Booster – Uniting QD-OLED-level colour richness with Mini LED brightness to achieve Sony’s richest colour volume and brighter brilliance.

• Smooth Color Gradation – Reveals every nuance across dark and bright scenes with ultra-fine tonal transitions and enhanced visual depth.

• X-Wide Angle Pro – Maintains consistent colour and contrast from wider viewing positions for an immersive cinematic experience from every seat in the room, available in select screen sizes.

Starting with a 55 (140 cm) model, the series extends across 65 (165 cm), 75 (190 cm) and 85 (215 cm) variants, and will further culminate in a stunning 98 (248 cm) model expected in June, bringing Sony’s vision of “Cinema is Coming Home” to more consumers across India.

Experience cinema-grade colour, highlighting true to life colour and depth with True RGB

Building on Sony’s legacy of innovation, the BRAVIA 7II introduces Sony’s first True RGB LED BRAVIA TV technology, using independently driven red, green and blue LEDs for precise colour reproduction in bright living room environments. Powered by RGB Backlight Master Drive Pro, this advanced backlight control system drives each LED with high precision to improve brightness, reduce blooming, deliver deeper blacks and produce purer colour than conventional Mini LED displays.

With RGB Triluminos Max, the television delivers Sony’s widest colour volume, reproducing a broader spectrum of colours with remarkable accuracy, while Smooth Colour Gradation enables seamless and ultra-fine tonal transitions across every scene. Powered by RGB Triluminos Max with Luminance Booster, it combines QD-OLED-like colour depth with the brightness of Mini LED technology to deliver Sony’s richest and most vibrant visual experience yet. On 65-inch and larger models, X-Wide Angle Pro maintains consistent colour and contrast from wider viewing positions, ensuring an optimal experience from every seat in the room.

Powered by Cognitive Processor XR for lifelike picture quality

At the core of the BRAVIA 7II is Sony’s Cognitive Processor XR, which processes images in line with how humans naturally perceive sight and sound. This enables the TV to enhance depth, contrast, and clarity in real time, delivering more natural and immersive visuals.

XR Contrast Booster (20) intelligently balances light and dark elements for enhanced realism, while XR Clear Image reduces noise and upscales lower-resolution content to near 4K quality, while XR Motion Clarity analyses motion across multiple frames to ensure fast-moving scenes such as sports, movies, and gameplay remain smooth, bright, and blur-free

Experience cinematic HDR visuals and multidimensional surround sound powered by Dolby Vision and Atmos

With support for Dolby Vision®, HDR10, HLG and IMAX® Enhanced, BRAVIA 7II delivers a truly cinematic viewing experience with richer colours, deeper contrast, enhanced brightness and creator-intended picture quality. Studio Calibrated Modes for Netflix, Prime Video, and Sony Pictures Core automatically optimize picture settings to reflect the creator’s intent across different content environments.

On the audio front, Acoustic Multi-Audio+ on 65 (165 cm) and above models positions sound precisely with on-screen action, creating a more immersive experience and sound positioning Tweeters further enhances the bass performance without compromising the slim design.

Voice Zoom 3 with AI Sound Separation technology ensures dialogue remains clear above background sound, while 3D Surround Upscaling transforms standard audio into an expansive 5.1.4 channel virtual surround experience. With Dolby Atmos® and DTS:X®, viewers can enjoy multidimensional, theatre-like sound with overhead effects that bring every scene to life.

Engineered for next-generation gaming with 4K 120Hz and intelligent gaming features

BRAVIA 7II supports 4K at 120fps via HDMI 2.1, delivering ultra-smooth and responsive gameplay. Features such as Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) reduce input lag and eliminate screen tearing, ensuring a seamless gaming experience.

With Game Menu 2, users can quickly access and customise gaming settings, including crosshair, black equalizer, and motion blur reduction. Dolby Vision® Gaming enhances visual fidelity with richer colours and contrast, while PS Remote Play and dedicated optimizations for PlayStation 5, including Auto HDR Tone Mapping and Auto Genre Picture Mode, make BRAVIA 7II an ideal choice for console gaming enthusiasts.

Discover effortless entertainment with Google TV and Gemini

Powered by Google TV, BRAVIA 7II offers access to over 400,000 movies and TV shows along with thousands of apps and games, delivering a personalized and intuitive content discovery experience. Supported by Hands-Free Voice Search and built-in Google Assistant, users can control the TV, search for content, or manage compatible smart home devices using voice commands. The TV also supports Apple AirPlay 2, Apple HomeKit, Google Cast, and works with Alexa-enabled devices for added convenience.

Additionally, Gemini for Google TV will be introduced via an over-the-air update, enabling more natural, AI-powered interactions and smarter content recommendations.

Experience studio-quality cinematic entertainment at home with Sony Pictures Core

BRAVIA 7II enables users to experience studio-quality entertainment at home with Sony Pictures Core, offering a curated library of blockbuster movies, including IMAX® Enhanced titles.

Powered by Pure Stream, users can stream content at up to 80 Mbps, delivering picture quality comparable to 4K UHD Blu-ray. Customers will also receive an exclusive 10 movie credits with access to a curated selection of premium titles from Sony Pictures for 24 months.

Combining thoughtful design with enhanced accessibility and robust durability

Designed with Sony’s Harmonic Presence concept, the BRAVIA 7II blends seamlessly into modern living spaces with its Immersive Frame design and Mirage Stand for 55-inch to 85-inch models, while the 98-inch variant features a premium T-Shape Stand.

The television is built for durability with X-Protection PRO, offering resistance against lightning, power surges, dust, and humidity. With Eco Dashboard 2 and power-efficient RGB LED control by RGB Backlight Master Drive Pro, users can monitor energy consumption and access power-saving recommendations.

The Inclusive Affordable Remote, developed in collaboration with people with disabilities, features optimized button design, tactile differentiation, and clear spacing for ease of use.

Price and Availability

The BRAVIA 7II will be available across all Sony retail stores (Sony Center and Sony Exclusive), the www.ShopatSC.com portal, leading electronic outlets and major e-commerce platforms in India starting 28^th May 2026 onwards. Pre-booking for select BRAVIA 7II models also starts today, and customers can register their interest through this link.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

Samsung Galaxy Z Fold8 Ultra vs Fold8: a closer look at the design, cameras, and features that could justify the extra  Rs 20,000

The Galaxy Z Fold8 Ultra adds a 200MP Wide camera and a 10MP telephoto camera with 3x optical zoom to its camera setup. The Galaxy Z Fold8 uses a 50MP Wide camera and a 50MP Ultra Wide camera, while offering a lighter 201 g design. This gives buyers a choice between more advanced camera hardware and a lighter foldable experience.

Samsung Galaxy Z Fold8 Ultra focuses on camera and productivity

The Samsung Galaxy Z Fold8 Ultra combines a large foldable display with flagship performance and an advanced camera system. Its 8.0-inch main display and 6.5-inch cover display provide space for multitasking, content consumption, and everyday productivity.

Key features include:

• 8.0-inch Dynamic AMOLED 2X main display

• 6.5-inch cover display

• 120Hz refresh rate

• Snapdragon 8 Elite Gen 5 for Galaxy processor

• Up to 16GB RAM and 1TB storage

• 5,000 mAh battery

• 200MP Wide camera

• 50MP Ultra Wide camera

• 10MP telephoto camera with 3x optical zoom

• 215 g weight

The 200MP Wide camera is the major camera upgrade over the Galaxy Z Fold8. The telephoto camera also adds 3x optical zoom for closer subjects.

Samsung Galaxy Z Fold8 offers a lighter foldable design

The Samsung Galaxy Z Fold8 focuses on a lighter design and a large working area. Its 7.6-inch main display and 5.4-inch cover display support browsing, entertainment, multitasking, and everyday communication.

Key features include:

• 7.6-inch Dynamic AMOLED 2X main display

• 5.4-inch cover display

• 120Hz refresh rate

• Snapdragon 8 Elite Gen 5 for Galaxy processor

• Up to 16GB RAM and 1TB storage

• 4,800 mAh battery

• 50MP Wide camera

• 50MP Ultra Wide camera

• 201 g weight

The Galaxy Z Fold8 is 14 g lighter than the Ultra model, which can make a difference for buyers who carry their phone throughout the day.

The camera creates the biggest difference

Both foldables use the Snapdragon 8 Elite Gen 5 for Galaxy processor and offer high-end specifications. The key hardware distinction is the rear camera system.

The Galaxy Z Fold8 Ultra features a 200MP Wide camera and a dedicated 10MP telephoto camera with 3x optical zoom. The Galaxy Z Fold8 uses a 50MP Wide camera and a 50MP Ultra Wide camera.

This makes the Ultra model more suitable for buyers who prioritise detailed photography and optical zoom. The Galaxy Z Fold8 remains focused on a lighter foldable design with a capable dual-camera setup.

Pricing and configurations

The Samsung Galaxy Z Fold8 and Galaxy Z Fold8 Ultra are available in multiple RAM and storage configurations. The Galaxy Z Fold8 starts at Rs. 1,79,999, while the Galaxy Z Fold8 Ultra starts at Rs. 1,99,999.

The high price does not have to make a foldable upgrade difficult. Eligible buyers can purchase either model through Bajaj Finance with Easy EMI options and choose a repayment tenure that suits their budget.

Prices and Easy EMI options may vary by partner store, offer period, location, and variant. Please check the latest details before purchase.

Festive season offers can reduce the purchase burden

Festive season shopping can make a premium foldable upgrade more rewarding when buyers compare all applicable benefits before purchase. The Smart Savings Calculator from Bajaj Finance can help buyers understand potential savings by considering applicable dealer, brand, Bajaj Finance, and scheme offers.

Buyers can check:

• Dealer offers: Check applicable benefits available at participating partner stores.

• Brand offers: Explore offers available on eligible Samsung foldable models.

• Bajaj Finance offers: Check additional benefits available on eligible purchases.

• Scheme offers: Check benefits linked to selected EMI schemes.

The Smart Savings Calculator can help buyers assess applicable benefits together before completing the purchase.

Which Samsung foldable suits which buyer?

The Galaxy Z Fold8 Ultra is suited to buyers who want Samsung's more advanced camera hardware alongside a large foldable display and flagship performance.

• For photography: The 200MP Wide camera and 10MP telephoto camera offer greater camera flexibility.

• For productivity: The large main display provides more space for multitasking and work.

• For battery capacity: The 5,000 mAh battery offers higher capacity than the 4,800 mAh battery on the Galaxy Z Fold8.

• For premium configurations: Up to 16GB RAM and 1TB storage are available.

The Galaxy Z Fold8 is suited to buyers who prioritise a lighter foldable design while retaining flagship performance and a large screen.

• For portability: The 201 g body is lighter than the 215 g Ultra model.

• For entertainment: The large foldable display provides an immersive viewing experience.

• For multitasking: The expanded screen offers more room for multiple applications.

• For storage: Configurations are available with up to 1TB storage.

Buying a Samsung foldable with Bajaj Finance

1. Visit the nearest Bajaj Finance partner store.

2. Select the Samsung Galaxy Z Fold8 or Galaxy Z Fold8 Ultra variant preferred.

3. Check eligibility for Easy EMIs at checkout using a mobile number and OTP.

4. Choose a flexible tenure between 3 and 60 months.

5. Complete the purchase and take the new Samsung foldable home the same day.

Bajaj Finance offers an Easy EMI Loan of up to Rs. 5 lakh with repayment tenures ranging from 3 to 60 months. Select models can also have zero down payment offers.

Ai+ Nova 2 Series Now on Sale on Flipkart — Nova 2 Power 5G Starting at Rs. 15,199, Nova 2 Pro at Rs. 16,149 & Nova 2 Ultra at Rs. 18,049

Built on the mantra "Design to Inspire. Power to Outlast," the Nova 2 Power centres design in the smartphone experience while delivering the performance and endurance that today's users demand.

Nova 2 Power will be available starting at Rs. 15,999*, inclusive of bank offers and exclusively on Flipkart.

"Today, technology is personal. A smartphone isn't just functional; it's a means of self-expression. With the Nova 2 Power, design matches performance — its eye-catching Colour Fusion design demands attention, while the power within keeps pace with everyday life," said Madhav Sheth, CEO, NxtQuantum Shift Technologies (Ai+ Smartphone).

Performance Built to Outlast
The Nova 2 Power is powered by the MediaTek Dimensity 7100 processor (6nm), built for smooth multitasking and dependable everyday performance. The 6.75-inch HD+ punch-hole IPS display with a 120Hz refresh rate delivers fluid visuals across work, gaming, and content creation. Backing it all is a large 7000mAh battery with 33W fast charging, keeping the device going through demanding days. The Nova 2 Power also supports dual 5G SIM, Wi-Fi 6, and Bluetooth 5.4, and carries an IP65 rating for everyday durability.

A Design Made for the Runway
The Nova 2 Power's striking dual-tone back panel is available in Colour Fusion finishes — Blue Gold Fusion and Blue Fusion — alongside Ocean Green, Deep Purple, and Midnight Black, with each colour shifting under light for a distinctive flair. On the imaging side, the device features a 48MP AI primary camera and an 8MP ultra-wide lens, along with a 13MP front camera for sharp selfies and high-quality video calls. Memory options include 6GB+128GB and 8GB+128GB, both expandable via microSD.

Pricing Across the Nova 2 Series
Alongside the Nova 2 Power, the Nova 2 Ultra and Nova 2 Pro also continue to be available on Flipkart. The Nova 2 Ultra is priced at Rs. 18,999* onwards, while the Nova 2 Pro is available starting at Rs. 16,999* onwards.

*Price inclusive of bank offer

About Ai+ and NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered, and developed in India while remaining globally competitive.

About Ai+ Smartphone
Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

boltt Evo Early Bird Sale

boltt Evo is powered by the UNISOC T7250 octa-core processor and comes with up to 6GB RAM and 128GB storage. For photography, it features a 50MP AI main camera, 2MP macro lens and 8MP front camera with Real Tone, supported by AI Portrait Mode, AI Night Mode and AI Selfie Enhancement.

It also packs a 6.79-inch 120Hz display and a 6000mAh battery, bringing together performance, smooth visuals and extended usage for everyday multitasking, entertainment and connectivity.

The boltt Evo will be available at the following prices during the sale:

4GB + 64GB | INR 8,999
6GB + 128GB | INR 9,999

With the highest rating, best specifications and best price in its segment, the boltt Evo brings together performance, features and value this Big Billion Days.

The boltt Evo is available exclusively on Flipkart as part of the Big Billion Days Early Bird sale from 12:00 AM midnight on September 24, 2026.

Buy now on Flipkart- www.flipkart.com/boltt-evo-coming-soon-ads-store

About boltt

boltt is a homegrown smartphone brand from the house of Fire-Boltt, built on the trust of over 4 crore users. Created for India's evolving digital lifestyle, the brand brings together deep consumer insight and a consumer-first approach to design and innovation. boltt is focused on delivering dependable, relevant smartphone experiences tailored for modern India.

About Fire-Boltt

Fire-Boltt is India's No. 1 smartwatch brand and one of the country's leading homegrown consumer technology companies. With a growing ecosystem of connected devices and more than 4 crore users, Fire-Boltt is committed to creating innovative technology products that are accessible, relevant, and designed for Indian consumers.

Ai+ Nova 2 Power 5G brings fashion and tech together with bold design, powerful performance and long-lasting power, available from 24 Sept at Rs.15,999*

In a unique twist on traditional smartphone launches, the Nova 2 Power debuted on the runway in New Delhi, showcasing a seamless blend of fashion and technology. The phone was integrated into contemporary runway looks, emphasising its role as a stylish accessory.

Built on the mantra "Design to Inspire. Power to Outlast," the Nova 2 Power centres design in the smartphone experience while delivering the performance and endurance that consumers demand.

Where Technology Meets Fashion

As smartphones increasingly reflect personal identity, the Nova 2 Power transcends mere functionality. Its runway presentation highlights Ai+ Smartphone’s vision of placing the device at the nexus of design, aspiration, and technology. Key features include a striking dual-tone back panel, available in Colour Fusion finishes: Blue Gold Fusion and Blue Fusion, alongside Ocean Green, Deep Purple, and Midnight Black. Each colour adeptly shifts under light, adding a distinctive flair.

For the runway, the Nova 2 Power was styled with athleisure pieces by Just Billi by Rashmi Chhabra, showcasing the phone as an integral part of the ensemble.

Madhav Sheth, CEO of NxtQuantum Shift Technologies (Ai+ Smartphone), stated, "Today, technology is personal. A smartphone isn’t just functional; it’s a means of self-expression. With the Nova 2 Power, design matches performance. Its eye-catching Colour Fusion design demands attention, while the internal power supports daily life. Launching it on the runway was a fitting choice for a device at the intersection of tech, design, and personal expression."

Design to Inspire. Power to Outlast

The Nova 2 Power doesn’t just look good; it’s engineered for endurance. A robust chipset ensures smooth multitasking, while the large 7000mAh battery and 33W fast charging keep up with demanding use throughout the day. A fluid, high-refresh-rate display and capable camera system support everything from work to gaming and content creation.

Nova 2 Power: Key Specifications

• 6.75-inch HD+ Punch-Hole IPS display, 120Hz refresh rate

• MediaTek Dimensity 7100 processor (6nm)

• Memory options: 6GB+128GB and 8GB+128GB, expandable via microSD

• 48MP AI primary camera, 8MP ultra-wide, 13MP front camera

• 7000mAh battery with 33W fast charging

• IP65 rating, dual 5G SIM, Wi-Fi 6, and Bluetooth 5.4

• Available colors: Golden Blue Fusion, Blue Fusion

Pricing and Availability

The Ai+ Nova 2 Power 5G will be available in 6GB+128GB and 8GB+128GB variants, starting at INR 15999* (Including Bank Offer).

The smartphone's first sale will go live on Flipkart on Thursday, September 24, 2026, at 12 am.

From the runway to everyday life, Nova 2 Power represents the next evolution of the Nova Series, bringing together expressive design and dependable performance in a smartphone made to feel more personal.

Design to Inspire. Power to Outlast.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

FE 100-400mm F4.5 GM OSS G Master Super-Telephoto Zoom Lens

Covering a 100-400 mm focal range with a constant F4.5 aperture, the FE 100-400mm lens delivers remarkable high resolution and beautiful bokeh similar with Sony’s G Master series. The lens comes with advanced autofocus technology and offers autofocus that speeds up to approximately 3x faster compared to previous generation models.

With an 1,840 g build up, it comes with an innovative internal zoom structure that maintains a stable centre of gravity throughout the zoom range, enabling smooth handheld operation and improved shooting comfort for professionals on the move.

“We are excited to further strengthen Sony India’s extensive G Master lens portfolio with the launch of the FE 100-400mm F4.5 GM OSS. Designed for professional photographers and videographers, this lens combines exceptional telephoto reach, fast and precise autofocus performance, a lightweight form factor and outstanding image quality. It is ideally suited for demanding genres such as wildlife, sports, birding, and photojournalism. With one of the most comprehensive premium lens ecosystems in the industry, Sony continues to empower professionals with advanced capabilities,” said Mukesh Srivastava, Head-Imaging & Professional Solution Business, Sony India.

Exceptional G Master Optics:

The FE 100-400mm F4.5 GM OSS is designed to deliver exceptional image quality across the entire 100-400 mm zoom range, maintaining fine detail and clarity even when shooting wide open at F4.5. Additionally, it also comes with an enhanced optical construction, a newly developed ED XA (Extra-low Dispersion extreme aspherical) element, along with XA (extreme aspherical), two Super ED (extra-low Dispersion), and three ED glass elements. Together, these elements effectively suppress chromatic and spherical aberrations to achieve high resolution and sharpness from the centre to the edges of the frame throughout the zoom range.

With Sony’s Nano AR Coating II, it helps minimize ghosting and flare, enabling high-contrast images even in challenging surroundings. The lens also comes with an 11-blade circular aperture with precision spherical aberration control, producing the smooth and natural background blur characteristic of the G Master series.

A constant F4.5 maximum aperture ensures stable exposure while zooming, making it especially useful for both still photography and videography. Additionally, the lens supports optional tele converters, extending focal length capabilities up to 800 mm, or up to 1,200 mm when used in APS-C mode.

Fast and Reliable Autofocus Performance

The new lens is designed with four custom-optimized XD (extreme dynamic) Linear Motors, a floating focus mechanism, and Sony’s latest autofocus algorithms to deliver highly responsive and precise autofocus performance. Together, these features enable autofocus speeds that are up to 3x faster, along with approximately 50% improved subject tracking performance compared to the previous-generation model.

It is also fully compatible with the Alpha 9 III’s high-speed continuous shooting capabilities of up to 120 fps with AF/AE tracking, helping creators reliably capture fast-moving subjects with greater accuracy and consistency.

Lightweight Build with Enhanced Mobility

The FE 100-400mm F4.5 GM OSS offers advanced optical design, precision mechanical engineering, lightweight yet durable magnesium alloy barrel components, and high-efficiency XD Linear Motors to achieve a compact and strong build weighing approximately 65 oz. (1,840 g). Despite its super-telephoto capabilities, the lens is designed to support comfortable handheld shooting and extended usage in the field.

Its inner-zoom design maintains a constant lens length and stable center of gravity throughout the zoom range, allowing photographers to make precise framing adjustments without affecting balance or handling.

Built for professional Handling and offers Reliably under challenging conditions

It is designed to support professional shooting requirements across both photography and videography. With built-in image stabilization feature, it supports Active Mode and works in coordination with compatible camera bodies to deliver stable handheld shooting performance. The lens also supports the camera body’s breathing compensation feature, helping minimize angle-of-view shifts during focus transitions while recording video.

For enhanced flexibility, the lens includes four customizable focus hold buttons along with a dedicated function ring, enabling intuitive and personalized control based on shooting preferences.

Built with a dust and moisture resistant design, the lens is further protected by a fluorine coating on the front element, helping maintain reliable performance in demanding outdoor conditions while making the surface easier to clean.

Sustainability-focused design and packaging

As part of Sony’s Road to Zero initiative, the lens incorporates recycled materials across multiple components. More than 22% of the product’s total plastic weight is made using recycled plastic, including over 11% in the lens barrel, more than 41% in the lens hood, and over 78% in the lens caps. In addition, Sony is also transitioning towards recyclable non-plastic packaging materials, with plant-based non-woven fabrics being used for the product bags as part of its broader sustainability efforts.

Pricing and Availability 

The FE 100-400mm F4.5 GM OSS lens will be available across all Sony Center and Alpha Flagship stores, Sony authorized dealers, major electronic stores across India & on e-commerce platforms such as Amazon & Flipkart from 22^nd May 2026 onwards.

About Sony Alpha Community

In an effort to build a robust Alpha community with a strong network of amateur and professional photographers on one platform, a special initiative has been undertaken by Sony India where users can now avail several benefits by simply registering their Alpha cameras, lenses and accessories on the Alpha Community. Some of the benefits of registration include an extended warranty of 3 years (2-year standard warranty + 1 Year extended warranty) and free exclusive workshops by Sony experts and Artisans. Customers can also avail attractive discounts on photo tours (50% discount on photo tours for their first trip and 25% discount for the consecutive trips) and a chance to participate in photography/videography contests to win exciting prizes like cameras, lens and professional camcorders and a lot more. The platform will be a one-stop destination to get all latest updates, firmware updates, free service camps, workshops and new launches for Sony Alpha. For more information, visit Alpha Community.

Explore the new Sony Alpha Community App. We invite you to download, experience, and share feedback on the app.

Register your Sony products with ease

Join expert-led Alpha Classroom sessions

Stay informed about upcoming workshops near you

Download Now:

Android: shorturl.at/2xvWn

iOS: apple.co/43EydLs

Alpha Classroom: Alpha Classroom is a series of tutorials where experts will take you through the nuances of photography & Videography, advise you on the right gear and help you explore your creative potential to reach its fullest expression. Come, learn with us and together, we will conquer the world of your dreams. alphacommunity.in/alpha-classroom/courses

Ask an Expert: Ask an Expert is a one-stop platform to get all your questions related to cameras, lenses, gear and more answered by a Sony Alpha Expert. It’s easy, convenient and absolutely free! Yup! You heard it right. Choose your slot and book an appointment with an expert today! alphacommunity.in/ask-an-expert

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

Sony India Pvt. Ltd.

A-18, Mohan Co-operative Industrial Estate, New Delhi - 44 | www.sony.co.in

New Toll Paid customer care no: 08065006500

Lava International Limited, India’s leading homegrown smartphone brand, today announced the launch of the Bold N4 Pro 5G, the latest addition to its Bold series, bringing together powerful performance, long-lasting battery life, a smooth 120Hz display, and Lava’s intelligent AI companion, Vayu AI.

Lava launches Bold N4 Pro 5G on Amazon

Designed for consumers seeking a dependable everyday smartphone, the Bold N4 Pro 5G combines powerful hardware, a clean software experience and a durable build. Available in two stylish colour options, - Monaco Blue and Opulent Lilac, the smartphone brings together a modern design and reliable features for everyday use.

Design and Display

The Bold N4 Pro 5G features a 17.13 cm (6.75") HD+ Notch display with a fast 120Hz refresh rate, delivering an ultra-smooth visual experience for gaming, multimedia, and daily scrolling. Designed with a sleek and modern look, the smartphone is available in two stylish colour options, offering consumers a contemporary design that complements everyday use.

Performance and Memory

At the heart of the smartphone is the Octa-Core Unisoc T8200 processor, built on a 6nm architecture and achieving a 500K+ AnTuTu score. The processor is paired with 6GB RAM, which can be extended by up to 6GB through virtual RAM, enabling smooth multitasking, gaming and everyday app usage. The smartphone offers 128GB of onboard storage, with support for up to 1TB of expandable storage via microSD card, providing ample room for apps, photos, videos and other content.

Battery and Charging

Powering the Bold N4 Pro 5G is a 6000mAh battery, built to support users through their daily routines, whether it’s staying connected, streaming content or getting work done on the go. The device supports 18W fast charging, offering a convenient charging experience when users need to power up.

Camera and Connectivity

The Bold N4 Pro 5G is equipped with a 50MP AI rear camera that helps users capture sharp and detailed images across different everyday moments. With shooting modes such as Night Mode, HDR, Portrait, Film, Pro Mode and Motion Photo, the camera offers multiple ways to capture and experiment with content.

Adding to its content creation capabilities, the smartphone comes with Dual-View Video, enabling users to record from two perspectives at the same time. It also supports 2K video recording at 30fps for detailed video capture, while the 8MP front camera* is suited for selfies and video calls.

For connectivity, the smartphone supports dual 5G SIM connectivity and Bluetooth 5.4, along with a Hybrid SIM slot that accommodates either two Nano SIMs or one SIM and one microSD card. The smartphone also offers side-mounted fingerprint authentication and Face Unlock, giving users convenient options for quick and secure access.

Software and Durability

The Bold N4 Pro 5G runs on Android 16 with a bloatware-free UI, offering a clean and streamlined software experience without unnecessary pre-installed applications. It also features Vayu AI, Lava’s intelligent AI companion, bringing AI-powered functionality to everyday smartphone use. The smartphone is supported with 1 Android OS upgrade and 2 years of security updates, helping ensure a reliable and up-to-date software experience.

Built to withstand the demands of everyday use, the smartphone comes with an IP64 rating for dust and splash resistance, adding an extra layer of protection for users on the go.

Free Service @ Home

Continuing Lava's customer-first philosophy, the Bold N4 Pro 5G comes supported by Lava’s signature Free Service @ Home, offering convenient after-sales support across India.

Pricing and Availability

The Bold N4 Pro 5G, priced at Rs. 15,999, will be available at a special launch price of Rs. 13,999 from 26 September 2026, 12 PM on Amazon.

Key Specifications

*Through Software Interpolation.

About Lava International Limited

#ProudlyIndian | Made in India, Made for India

Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries.

Connect with us on Instagram, X (formerly Twitter), and LinkedIn.

Signify (Euronext: LIGHT), the world leader in lighting, brings EcoLink’s energy-efficient fan technology to Lalbaugcha Raja this Ganesh Chaturthi. With devotees travelling from Mumbai and beyond to seek Bappa’s blessings, EcoLink high airflow fans have been installed across the pandal and queue areas to make the darshan journey airy and more comfortable.

Signify brings EcoLink’s energy-efficient innovation to the iconic Lalbaugcha Raja this Ganesh Chaturthi

For many devotees, the darshan experience includes time spent travelling to the venue, waiting in queues and moving through crowded areas. The EcoLink installation addresses one part of this experience by providing cooling across the areas where devotees spend time waiting.

The installation brings together four EcoLink fan models—AiroJewel, AiroTrio, AiroKristal and AiroQuad 3B powered by Brushless Direct Current (BLDC) motor technology. BLDC fans consume up to 50% less electricity compared with conventional induction motor fans with a power input of 75–80 watts. The fans will operate 24 hours a day during the ten days of celebration and are expected to consume approximately 4,200 units of electricity in total. The installation demonstrates the use of energy-efficient fan technology in a large public setting while supporting the comfort of visitors during the festival.

Speaking about the activation, Nikhil Gupta, Head of Strategy and Marketing, Signify Greater India, said, “Ganesh Chaturthi is a time when people come together, and for us at Signify, this is a chance to contribute in a way that's true to what we stand for—innovation that shows up in real spaces and real experiences. With EcoLink's BLDC fans, we are bringing energy-efficient cooling to Lalbaugcha Raja to make the darshan journey more comfortable for devotees.”

The EcoLink presence extends across key areas of the Lalbaugcha Raja experience, with branding assets including large hoardings, drop-downs, lilliputs, and other visibility elements across the venue. The brand presence reinforces EcoLink’s proposition of energy efficient cooling while creating multiple consumer communication touchpoints throughout the pandal and queue areas. Taking the EcoLink experience beyond the venue, personal handheld fans will also be available for visitors to purchase.

As part of the on-ground engagement, Signify will host an interactive activity where visitors can test how loud they can cheer "Hawa Cha Raja EcoLink" for a chance to win exciting gifts, adding an experiential layer to EcoLink's presence at the festival.

About Signify  

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers. We proudly bring to market the world’s best lighting brands, from Signify, Philips, Philips Hue, Signify Interact, Philips Dynalite, Color Kinetics and many more. Our advanced products connected systems and services, unlock the extraordinary potential of light for brighter lives and a better world. In 2025, we had sales of EUR 5.8 billion, approximately 27,000 employees, and a presence in over 70 markets. We are in the Dow Jones Sustainability World Index and hold the EcoVadis Platinum rating.  News and updates from Signify can be found in the Newsroom, on LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

Lava International Limited, India’s trusted homegrown mobile phone manufacturer, introduced the moto A300 2026, a feature phone designed for durability and reliable everyday performance.
 

Lava International Limited introduces the moto A300 2026, a durable feature phone designed for reliable everyday performance
 

The feature phone offers a compact and ergonomic form factor, enabling comfortable day-to-day usage across calling, messaging and essential communication needs. Its 2.0-inch display provides a clear and convenient viewing experience for everyday tasks, while the compact form factor makes the device easy to handle and carry. 
 

One of the key strengths of the moto A300 2026 is its 1000mAh battery, designed to support dependable everyday usage while reducing the need for frequent charging. The device also supports dual SIM usage, offering flexibility to seamlessly manage personal and professional numbers or multiple networks.
 

With support for up to 32GB of expandable storage*, the feature phone gives users the flexibility to keep more of their personal content, including photos and music, readily accessible on the device.
 

The moto A300 2026 also comes with Auto Call Recording, Wireless FM Radio, Instant Torch and Bluetooth Support, bringing a practical set of features for everyday use. The Wireless FM Radio is particularly suited to users who want access to news, music and other radio content without depending on mobile data or an internet connection. Auto Call Recording adds another layer of convenience for users who regularly need to retain details from important calls.
 

Speaking on the moto A300 2026, Mr. Sumit Kumar Singh, SVP and Head of Product, Lava International, said, “Feature phones continue to play an important role for consumers who value simplicity, reliability and long-lasting everyday utility. With the moto A300 2026, the focus has been to offer a dependable device that combines the essentials of a feature phone with conveniences that consumers increasingly expect from their everyday devices. Priced under Rs. 1,500, the phone makes a reliable and feature-rich mobile experience more accessible to a wider set of consumers, particularly those looking for a device for their everyday communication needs.”
 

In addition to storage expansion up to 32GB and a camera module to capture everyday moments, the phone is equipped with USB Type-C^Ⓡ charging and enhanced call clarity. A two-year replacement assurance further strengthens the product’s after-sales support, giving customers added peace of mind.
 

The moto A300 2026 is priced at Rs. 1,370 and is available in two stylish Black & Purple colour options.
 

The moto A300 2026 is currently available on Amazon, Flipkart, Swiggy, Zepto and Blinkit, as well as across Lava’s retail outlets.

Key Specifications:

*Supports up to 32GB microSD card, sold separately. Content with DRM restrictions may not be able to be moved to the card
 

About Lava International Limited
#ProudlyIndian | Made in India, Made for India
 

Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries
 

About Motorola Strategic Brand Partnerships

For over 90 years the Motorola brand has been known around the world for high quality, innovative and trusted products. Motorola’s Strategic Brand Partnership program seeks to leverage the power of this iconic brand by partnering with dynamic companies who offer unique, high-quality products that enrich consumer’s lives. Strategic brand partners work closely with Motorola engineers while developing and manufacturing their products, ensuring that their products meet the exacting safety, quality, and reliability standards that consumers have come to expect from Motorola. To learn more about Motorola strategic brand partnerships, follow us @ShopMotorola.
 

MOTOROLA, MOTO, the Stylized Motorola Logo and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC, and are used under license. USB Type-C^Ⓡ and USB-C^Ⓡ are registered trademarks of USB Implementers Forum. microSD is a trademark of SD-3C, LLC. All other trademarks are the property of their respective owners. © 2026 Motorola Mobility LLC.

Sony Unveils INZONE H6 Air: Built for Immersive Audio, All-Day Comfort and Competitive Gaming

Impressive sound quality

The INZONE H6 Air features an advanced open-back acoustic structure designed to deliver precise spatial audio, creating a highly immersive, three-dimensional sound field for enhanced in-game awareness making it ideal for gaming. Leveraging optimized driver units inspired by professional open-back monitor headphones, it ensures rich low-frequency response, low distortion, and clear separation across audio ranges for accurate, competitive-ready sound reproduction.

With 360 Spatial Sound support, the headset enhances positional accuracy across gaming genres such as FPS and RPG, allowing players to react faster and more precisely. Additionally, co-developed with SIE, the RPG/Adventure equalizer profile further refines the audio experience, offering tailored sound settings that deepen immersion and elevate overall gameplay.

Lightest INZONE Headset

The INZONE H6 Air sets a new benchmark for lightweight comfort, weighing just 199g without the mic and cable (mic: 12g), making it the lightest headset in the INZONE lineup. Its advanced light weight design incorporates a wire band and suspender structure at the top of the head, along with slimmer yet durable hanger sections and carefully selected internal materials to reduce weight without compromising strength.

A spring hinge structure, inspired by premium designs, minimizes material within the housing while maintaining a compact form, stability, and a comfortable fit. Engineered for extended gaming sessions, the headset delivers low side pressure, ensuring stability and enhanced comfort even over long periods of use. The newly developed headband and slider-lock mechanism balance lightness and stability while allowing easy, secure adjustments on the go.

Premium Quality Design

The INZONE H6 Air features a premium aluminium housing that delivers an exceptional balance of lightweight design, durability, and high-quality construction. By incorporating aluminium materials, the headset achieves a refined, robust build while maintaining its ultra-light profile. Its internal structure is thoughtfully engineered around three key principles lightweight construction, superior sound quality, and structural strength ensuring both performance and longevity.

The housing also introduces a “Graduated Hole Design,” with precisely arranged perforations across its surface, while an open-back structure enhances spatial acoustics. Together, these elements create a sophisticated combination of durability, acoustic precision, and lightweight comfort, elevating the overall listening experience.

Seamless Multi-Device Connectivity

The INZONE H6 Air is designed for seamless compatibility across a wide range of devices, including PCs, smartphones, and PS5 controllers. It supports multiple connection options, featuring a 3.5mm audio cable alongside a USB Type-C audio box to ensure flexible and reliable connectivity. When connected via USB Type-C, users can take advantage of the INZONE HUB on PC for enhanced control and customization.

The headset can also be connected through a PC’s audio interface using a 3.5mm cable or directly to compatible devices, including PS5 controllers, for a straightforward plug-and-play experience. This versatile connectivity ensures that users can enjoy high-quality audio across different platforms with ease.

Pricing and Availability

The newly launched INZONE H6 Air will be available on Amazon and Shopatsc.com portal from 18^th May 2026 onwards.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

Sony India Pvt. Ltd.
A-18, Mohan Co-operative Industrial Estate, New Delhi - 44 | www.sony.co.in
New Toll Paid customer care no: 08065006500

Best iPhone offers available at your nearest Croma Store

The new Pro lineup brings Apple’s latest advances in performance and photography, including the powerful A20 Pro chip, Apple’s in-house C2 wireless modem and a new 48MP Fusion main camera with a physical variable aperture.

Pre-bookings will be available across more than 560 Croma stores in over 200 cities, as well as on croma.com, the Tata Neu app and Big Basket. For complete pricing and availability details, customers can visit their nearest Croma store or croma.com.

Pre-Booking Details for the iPhone 18 Pro Lineup 

• Customers can pre-book the iPhone 18 Pro or iPhone 18 Pro Max at Croma stores for Rs. 5,000. Pre-bookings through croma.com, Tata Neu and BigBasket will require full payment

• Customer can avail an exclusive exchange bonus of up to Rs. 12,000 at Croma

Apple Watch Series 12, Apple Watch Ultra 4 and AirPods can be pre-booked at Croma stores for Rs. 2,000. Pre-bookings through croma.com, Tata Neu, and Big Basket require full payment and is going live already.    

iPhone 17 Pro and iPhone 17 Pro Max continue to deliver value

Exclusive Offers for iPhone 17 Pro:

iPhone 17 Pro 256 GB available in stores at Rs. 69,990* and 512 GB at Rs. 88,490*. How to get this offer:

• Avail Rs. 4,000 bank cashback on select credit cards

• Exchange your old iPhone15 Pro for up to Rs. 44,500 (depending on condition and model)

• Avail Rs. 12,000* exchange bonus

The phone can also be availed on croma.com at Rs. 1,26,490* (256GB) and Rs. 1,45,990* (512GB) inclusive of Rs. 4,000 bank cashback starting 15^th September.

Exclusive Offers for iPhone 17 Pro Max:

iPhone 17 Pro Max 256 GB available in stores at Rs. 74,990* and 512 GB at Rs. 94,990*. How to get this offer:

• Avail Rs. 4,000 bank cashback on select credit cards

• Exchange your old iPhone15 Pro Max for up to Rs. 53,000 (depending on condition and model)

• Avail Rs. 12,000* exchange bonus

The phone can also be availed on croma.com at Rs. 1,39,990* (256GB) and Rs. 1,59,990* (512GB) inclusive of Rs. 4,000 bank cashback starting 15th September.

Commenting on the announcement, a spokesperson at Infiniti Retail Ltd. said, “A new iPhone Pro launch is always met with strong anticipation, and customers increasingly want a simple and seamless way to secure their preferred model. Through our nationwide store network and digital platforms, we are making the pre-booking journey easier, from choosing the right model to exchanging an existing device and completing the purchase. Alongside the new lineup, the continued availability of the iPhone 17 Pro and iPhone 17 Pro Max at compelling prices allows customers to select a Pro model that best suits their priorities and budget.”

For more information about the exclusive offers and to explore the full range of products, customers are encouraged to visit their nearest Croma store, or shop online at Croma.com and through the Tata Neu app. With an expansive presence of 560+ stores across 200+ cities, Croma remains committed to delivering the latest technology, unmatched service, and rewarding shopping journeys to its customers.

*Disclaimer: Offers are time-bound and valid only subject to eligibility, availability, and brand guidelines. NeuCoin issuance/redemption is governed by Tata Neu's programme rules. Please check in-store or on Croma.com for the latest details.

Crompton’s Master Brand Refresh - OOH Campaign
 

The OOH campaign is part of Crompton’s broader marketing rollout, which includes Print and Digital and introduces the brand’s new visual identity and the tagline “Amazing, Every Day.” The new identity reflects Crompton’s evolution into an innovation-led, consumer-centric business. Through the integrated campaign, Crompton aims to build awareness of the new identity, broaden awareness of its product range and drive consideration among a wider consumer audience.

OOH plays a critical role in complementing reach-building media by bringing the brand into the everyday environments where consumers spend time. As part of an integrated media approach, it helps reinforce the new brand identity and promise beyond traditional touchpoints, building familiarity and strengthening consideration for the brand. For Crompton, the OOH campaign extends the reach of the Master Brand Launch into high-footfall locations, creating a consistent brand presence across the consumer journey.

Across the four markets - Mumbai, Bengaluru, Chennai and Delhi NCR - the campaign spans premium billboards, transit hubs, key arterial roads and high-footfall urban locations, bringing the new Crompton identity to prominent consumer touchpoints.

The refreshed visual identity has been adapted across multiple outdoor formats, including airports and buses, using Crompton’s new colour palette, visual system and Cephyr – Crompton Greaves Consumer Electricals’ new logo to create a distinctive and recognisable presence.

Commenting on the campaign, Tanmay Prusty, Chief Marketing Officer, Crompton Greaves Consumer Electricals Ltd., said, “A brand identity becomes meaningful when consumers begin to recognise it in the spaces they encounter as part of their everyday lives. That is why OOH is an important part of our Master Brand Launch. By placing the refreshed Crompton identity across high-visibility locations and transit environments, we are able to reach consumers at multiple points in their daily journeys and build repeated exposure to the new brand expression. The campaign is designed to strengthen familiarity and recall while bringing the refreshed Crompton closer to consumers across our key markets.”

Launched in mid-August for a 30-day period, the campaign forms part of Crompton’s wider Master Brand Launch.

About Crompton

With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Signify (Euronext: LIGHT), the global leader in lighting, has inaugurated India’s largest Philips Smart Light Hub in Kirti Nagar, Delhi NCR, marking a significant step in the company’s retail expansion in India. At 3,000 sq. ft., the flagship is Signify's biggest experience store in India, bringing together its broadest portfolio of Philips lighting solutions and giving consumers, architects and interior designers the opportunity to experience how lighting can shape the look, feel and functionality of a space.

Philips Smart Light Hub in Kirti Nagar, Delhi NCR

The hub was inaugurated by Sumit Joshi, CEO & MD, Signify, Greater India.

The new hub comes as lighting takes on a more prominent role in home and interior design in India, with consumers increasingly looking beyond its purely functional value to explore solutions that create moods, enhance interiors and personalise their spaces.

Philips Smart Light Hub in Kirti Nagar, Delhi NCR

For Signify, this shift in consumer preferences also creates an opportunity to build retail environments where people can understand and experience the role lighting can play in their spaces. The company now has 373 stores across India, with the new Kirti Nagar hub adding a larger, more immersive format to its retail network.

Commenting on the inauguration, Sumit Joshi, CEO & MD, Signify, Greater India, said, "The Indian consumer is becoming more thoughtful about how lighting can transform a space, not just illuminate it. We are seeing growing interest in lighting that brings together design, functionality, personalisation and smart technology. The Philips Smart Light Hub is designed around this changing consumer need, giving customers an opportunity to see, experience and discover the possibilities of lighting in one place. As we continue to expand our presence across India, our focus is on making innovative lighting solutions more accessible and helping consumers make more informed choices for their spaces."

Inside the hub

It showcases a wide selection of Philips lighting across decorative, functional and connected categories. The decorative range includes chandeliers, wall lights, floor lamps and track lights, while functional lighting includes modular COBs, downlighters, magnetic tracks, panels and spots.

The hub also features WiZ, Signify's smart lighting platform, allowing visitors to explore connected lighting and understand how technology can give them greater control and flexibility over their lighting environment.

Designed as a destination for discovery, the hub enables customers to explore different lighting applications and combinations in one setting. It also gives architects and interior designers a space to discover products and possibilities that can be incorporated into residential and other projects.

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

MSI, a global leader in gaming, content creation, and business & productivity laptops, today announced its September Promotion 2026 campaign, offering customers enhanced value through extended warranty coverage, flexible financing, and special pricing across its laptop portfolio. Running from September 4th to September 24th, 2026, the campaign spans offline retail partners, including Croma and Vijay Sales, as well as Flipkart online.

MSI September Offers 2026

Commenting on the campaign, Mr. James Sung, NB Sales Director, MSI said, “Our September Promotion 2026 reflects MSI's continued focus on making premium computing more accessible to our customers. With a free warranty extension on our Modern series, extended EMI options, and attractive pricing across our gaming and thin-and-light lineups, we aim to deliver greater value and a seamless ownership experience across our retail and online network.”

For more information on the offers: www.msi.gm/S9402F90

Offline Channel Offers
1. 1-Year Free Warranty Extension (worth INR 4,999)
Customers purchasing MSI Modern series laptops through offline channels, including Croma and Vijay Sales, will be eligible for a 1-year free warranty extension.

Flexible EMI plans are being offered to make purchases more accessible. Bajaj Finserv is providing EMI options for up to 18 months, while Pine Labs is offering extended EMI plans of up to 24 months — both valid through September 24, 2026.

Offline Special Offers

*Only Modern series is eligible for the extended warranty offer.

Online Channel Offers (Flipkart Only)
For online purchases, MSI's September Promotion is available exclusively on Flipkart, spanning both the Gaming and Thin & Light (TNL) lineups with dedicated pricing.

Flipkart Gaming

Flipkart Thin & Light (TNL)

About MSI
MSI is a world leader in gaming, content creation and AIoT solutions. Bolstered by its cutting-edge R&D capabilities and customer-driven innovation, MSI has a wide-ranging global presence spanning over 120 countries. Its comprehensive lineup of laptops, graphics cards, monitors, motherboards, desktops, peripherals, servers, IPCs, robotic appliances, and vehicle infotainment and telematics systems are globally acclaimed. Committed to advancing user experiences through the finest product quality, intuitive user interface and design aesthetics, MSI is a leading brand that shapes the future of technology. For more product information, please go to www.msi.com.

MSI Gaming: in.msi.com
MSI Facebook: www.facebook.com/MSIGamingIndia/ www.facebook.com/MSIIndia
MSI Instagram: www.instagram.com/msigaming_india/ www.instagram.com/msi_india/?hl=en

*All rights of the technical, pictures, text and other content published in this press release are reserved. Contents are subject to changes without prior notice.

BRAVIA 3II: Bright, crisp, and true-to-life colour with clear sound and intuitive AI

Building on this momentum, Sony India is set to roll out the new BRAVIA 3II lineup in multiple screen sizes, launching sequentially to cater to a wide range of home entertainment needs. Starting with 55-inch and 65-inch models, followed by larger formats, the series will culminate in a stunning 100-inch variant expected between July and August. Designed to deliver an expansive and immersive viewing canvas, the 100-inch BRAVIA 3II will elevate the “Cinema is Coming Home” experience to an entirely new scale—bringing the grandeur of theatrical viewing into the living room like never before. 

With Advanced AI XR Processor, BRAVIA 3II delivers scenes with enhanced picture quality
Powered by Sony’s advanced XR Processor™, BRAVIA 3II combines artificial intelligence with cognitive intelligence to analyze content the way humans naturally perceive sight and sound. This enables television to enhance depth, color, and clarity in real time, delivering more natural and lifelike visuals. With XR Triluminos Pro™, the BRAVIA 3II reproduces a wide spectrum of colors with remarkable accuracy, bringing scenes to life with billions of shades, deeper blacks, and brighter highlights. XR Clear Image further enhances clarity by reducing noise and blur, ensuring every frame looks sharp and detailed, even in fast-moving scenes. Motionflow XR keeps the action smooth and fluid, making movies, sports, and gaming more immersive than ever before. 

Experience cinematic HDR visuals and multidimensional surround sound with Dolby Vision and Atmos
With Dolby Vision® and Dolby Atmos®, BRAVIA 3II delivers a truly cinema-like experience at home. Customers can now experience picture quality with richer colors, deeper contrast, and enhanced brightness along with immersive spatial audio that draws viewers deeper into every scene. 
 

The TV is equipped with uniquely designed speakers that reduce distortion and improve sound resolution, allowing users to enjoy clearer dialogue and a more immersive audio experience across movies, shows, and games.
 

Built for next-generation gaming with 4K 120Hz and advanced gaming features
BRAVIA 3II supports 4K at 120fps through HDMI 2.1, ensuring smooth and responsive gameplay. Features such as Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) reduce input lag and eliminate screen tearing, delivering ultra-smooth gaming performance. 
 

With a dedicated Game Menu, users gain a convenient quick-access control panel that allows them to instantly adjust gaming settings and activate assist features when a game console is connected. Dolby Vision® Gaming further enhances the experience by using advanced HDR processing to deliver richer brighter, deeper contrast, and more vibrant colors, making game worlds appear more immersive and cinematic.
 

Additionally, PS Remote Play and dedicated optimizations for the PlayStation 5 make BRAVIA 3II an ideal choice for console gaming enthusiasts. Equipped with four HDMI 2.1 ports supporting 4K at 120fps, VRR, and ALLM, the BRAVIA 3II ensures smooth, responsive, and highly engaging gaming experience.
 

Enjoy seamless entertainment with Google TV 
Powered by Google TV, BRAVIA 3II offers access to over 400,000 movies and TV shows along with thousands of apps and games, making content discovery simple and intuitive without the need to switch between multiple platforms. With personalized recommendations and dedicated user profiles, Google TV helps viewers quickly find content tailored to their interests.
 

BRAVIA 3II supports Hands-free Voice Search and works with Google Assistant, enabling users to search for content, control the TV, or manage compatible smart home devices using voice commands. It also supports Apple Google Cast, AirPlay 2, Apple HomeKit, and Amazon Alexa–enabled devices for added convenience and smart home connectivity.
 

Additionally, all 2026 models will also receive Google Gemini support via an OTA update, introducing enhanced AI-powered voice interactions and smarter content discovery. 
 

Access studio-quality content with SONY PICTURES CORE
BRAVIA 3II enables customers to experience studio-quality entertainment at home with Sony Pictures Core, offering a curated selection of blockbuster movies, including titles available in IMAX Enhanced. Designed to bring the cinematic experience closer to what creators intended, the platform delivers premium content directly to the television. 
 

Powered by Pure Stream, users can stream at speeds of up to 80 Mbps, delivering exceptional picture clarity comparable to 4K Blu-ray quality. In addition, customers receive exclusive 5 movie credits for 12 months, allowing them to instantly access and enjoy selecting premium titles on their BRAVIA TV.

Thoughtful design with enhanced accessibility and durability
BRAVIA 3II features a sleek, minimalist design that blends seamlessly into modern interiors. Designed with inclusivity in mind, the TV comes with a newly developed Inclusive Remote Control, featuring optimized button design, distinct shapes, and clear spacing for easier navigation. 
 

Built to perform in varied conditions, the television is equipped with Sony’s X-Protection PRO, offering protection against dust, humidity, Lightning and power surges for enhanced durability. With Eco Dashboard 2, users can also monitor power consumption and access energy-saving insights.
 

Price and Availability
The BRAVIA 3II will be available across all Sony retail stores (Sony Center and Sony Exclusive), the www.ShopatSC.com portal, leading electronic outlets and major e-commerce platforms in India starting May 2026.
 

About Sony India Pvt. Ltd.
Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

New Toll-Paid Customer Care Number - 080 6500 6500

Sony India Pvt. Ltd.
A-18, Mohan Co-operative Industrial Estate, New Delhi - 44 | www.sony.co.in

Ai+ opens up Nxt Quantum OS

As part of the commitment to data sovereignty and security, Nxt Quantum enforces a strict sovereign data boundary, ensuring that 100% of application data traffic is routed through local, India-hosted infrastructure. This robust system performs automated analysis of source rules across more than 1,000 connections and 172 unique destination IPs to ensure perimeter security. Notably, all data traffic and IP pings are contained within India, with external traffic limited to essential Google core services directed solely to California and Singapore, necessary for standard operating system functions. This approach not only prioritises data integrity but also reinforces our commitment to protecting user information in line with the Nxtquantum OS framework.

Network Traffic Security Review

With v1.1, NxtQuantum OS also introduces a more streamlined privacy experience through the NxtPrivacy Dashboard, bringing application permissions together in a single interface. Users can review, modify and revoke permissions more easily, providing greater control over how applications interact with device resources and personal data. Enhanced background activity visibility helps users understand when applications access sensitive device resources while operating outside active use. Privacy alerts further help identify permissions that may be excessive, unnecessary or no longer required, enabling users to make more informed decisions about their privacy.

Commenting on the update, Madhav Sheth, CEO, NxtQuantum Shift Technologies (Ai+ Smartphone), said, “The future of technology isn't defined by what it can do. It's defined by how much people can trust it and the aspirations it enables. That belief is central to how we are building NxtQuantum OS.”

The latest enhancements are part of NxtQuantum’s broader approach to building a technology platform, in which privacy, security, and user control are considered throughout the software experience.

This commitment to transparency also extends to how Ai+ evaluates its products through Project Open Review 2.0, which enables reviewers, creators, journalists, technology enthusiasts and ethical hackers to independently test Ai+ devices and provide feedback even before launch.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

Ai+ Smartphone Enters the Bigg Boss House Across Five Language Editions
 

Bigg Boss has grown beyond being a television show to become a cultural phenomenon, driving conversations across television, digital and social platforms. Its ability to connect with audiences across languages and regions makes the property a powerful platform for Ai+ Smartphone to build familiarity, trust and aspiration among consumers across the country.
 

The association spans the Hindi, Tamil, Telugu, Kannada and Bengali editions of Bigg Boss, with Salman Khan, Vijay Sethupathi, Nagarjuna Akkineni, Kiccha Sudeep and Sourav Ganguly hosting the Hindi, Tamil, Telugu, Kannada and Bengali editions respectively. Together, the association gives Ai+ Smartphone a powerful multilingual platform to build familiarity and relevance while speaking to consumers in the languages, cultural contexts and entertainment formats they connect with most.
 

Speaking on the collaboration, Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone, said, “In a market as diverse as India, meaningful consumer connections come from understanding the distinct cultures, conversations and contexts that shape audiences across regions. Bigg Boss is one of the few platforms that combines massive national relevance with incredibly strong regional appeals. For Ai+ Smartphone, this association is about going beyond visibility and becoming part of the conversations and cultural moments, our consumers already care about. Across Hindi, Tamil, Telugu, Kannada and Bengali, we have an opportunity to connect with audiences in a way that feels more local, relevant and authentic.”
 

As part of the association, Ai+ Smartphone will engage audiences through product integrations, branded moments, contextual content and digital amplification across the Bigg Boss ecosystem. The approach is designed to take the brand beyond conventional advertising and integrate Ai+ Smartphone naturally into moments and conversations audiences engage with throughout the season.
 

For Ai+ Smartphone, the Bigg Boss 20 partnership represents another step in building a technology brand that combines Indian roots with global ambition while staying close to the culture, conversations and consumers shaping modern India.
 

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

The new camera agnostic camera system Ocellus

The system also comprises of a sensor unit, a processing box, and three lens encoders, and can be used with Sony Cinema Line cameras, system cameras, and non-Sony cameras. Additionally, it also comes with five image sensors and Sony’s Visual SLAM (Simultaneous Localization and Mapping) technology which helps the system to create a reference map enabling stable marker-free tracking both indoors and outdoors.

When used with Sony cameras, metadata such as focus, iris, and zoom values can be extracted via the camera’s SDI output and transmitted in real time to external devices through an Ethernet connection. In cases where the lens does not support in-camera metadata capture, lens encoders can be attached to gather this information. This data can then be leveraged for virtual production and augmented reality applications. Additionally, the system supports recording of tracking data, camera and lens metadata, timecode, and file names, enabling a smoother post-production workflow.

"The increasing demand for immersive and high-quality visual storytelling is accelerating the adoption of Augmented Reality and virtual production technologies across the media and entertainment industry. Through OCELLUS, Sony is introducing an advanced camera tracking solution that combines portability, precision and seamless workflow integration. The system has been thoughtfully engineered to support dynamic production environments and help creators achieve efficient and stable tracking performance both indoors and outdoors,” said Mukesh Srivastava - Head Digital Imaging Business

Key Features:

Compact and lightweight sensor unit with five image sensor

• By leveraging four of the five image sensors, the OCELLUS system delivers stable, marker-free tracking with strong resistance to occlusion, essential for dynamic shooting conditions

• Even in limited visibility scenarios, the system offers tracking data can still be captured as long as at least one active sensor detects valid feature points

• To enhance performance in low-light environments, IR LEDs are positioned on both sides of each sensor for improved tracking accuracy

• To maintain the consistency under changing lighting conditions, the system comes with a Visible Light Cut Unit that helps ensure stable tracking

• With a compact and lightweight build, the sensor unit measures approximately 86 × 60 × 43 mm and weighs around 250 g, making it easy to integrate into different setups

• With NATO rail mounting parts, it allows easy installation and flexible positioning

• It comes with a single USB Type-C® cable that connects the sensor unit to the processing box, carrying both power and data with a secure locking mechanism making it an easy process

Processing Box:

• It offers real-time transmission of tracking data and camera/lens metadata to CG rendering software such as Unreal Engine via an Ethernet connection, using the free-d format for seamless integration

• Designed with multiple connectivity options, including Genlock input, Timecode input, SDI input/output terminals, and dedicated ports for lens encoder connections

• Supports recording of tracking data along with camera and lens metadata as FBX files on SDXC memory cards (UHS-II/UHS-I), synchronized with the main camera’s video files for streamlined post-production

• Features an OLED display for quick monitoring, allowing users to easily check the IP address, tracking status, lens data, and other key information

Lens Encoder

• It detects the rotation and helps positioning the lens parameters, including focus, zoom, and iris, ensuring precise data capture during shooting

• The Lens Encoder helps in capturing data directly to the processing box via a LEMO 7-pin cable, enabling seamless communication within the system

• Allows metadata acquisition for lenses and cameras that do not support lens data embedding via SDI output, ensuring broader compatibility across setups

• Comes with five different types of gears, making it adaptable to a wide range of lenses for flexible use across production environments

Price and Availability:

The OCELLUS 'ASR-CT1' is now available in India for purchase across all Sony Center, Alpha Flagship stores and major electronic stores in India. 

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

Ai+ Nova 2 Ultra gets a new software update, bringing enhancements across camera experience, performance and security

Key Updates

1. Refined Bokeh Algorithm for Natural Portraits — The Nova 2 Ultra’s camera algorithm has been optimised for smoother, more natural background blur, helping deliver a more refined portrait photography experience. The update also addresses an intermittent connectivity-loss issue that could occur when triggering the bokeh blur algorithm, making the experience more consistent.

2. Enhanced Fluidity Across the UI — Optimisations to scrolling, app animations, app switching and system navigation deliver a smoother and more responsive interaction experience across the device.

3. August Security Patch & Stability Improvements — The update includes the latest August security patch, along with fixes for app crashes, unresponsiveness and other stability issues, supporting a more reliable overall experience.

With this update, Ai+ continues to invest in the software experience of its flagship device, refining camera performance, system fluidity and reliability through ongoing updates. The update is rolling out to Nova 2 Ultra users starting today and can be downloaded via Settings > System > Software Update > Check for Updates.

About Ai+ Smartphone

Ai+ Smartphone is an Indian technology brand delivering high-performance, accessible mobile experiences powered by NxtQuantum OS — India’s first sovereign mobile operating system. By combining clean design, long battery life and privacy-first software across its smartphone and Connected AIoT ecosystem, Ai+ Smartphone is establishing a new standard for trust, performance and user-owned technology.

boltt service centres

The service network spans key markets across the country, including Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Patna and Guwahati, alongside several other cities. Customers can walk into their nearest service centre with their device and purchase invoice for repair and warranty assistance, including component-level repairs, replacements and software diagnosis and resolution, in accordance with applicable warranty terms.

As boltt scales its smartphone business, the brand is also working towards expanding its service network to 350–400 centres across India within the next 6–8 months, giving customers greater choice and convenience when seeking support. The brand is also working towards introducing doorstep service in the future, further enhancing convenience throughout the ownership journey.

Complementing the physical service network is Boltt Care, a dedicated support platform built directly into every boltt smartphone. Customers can raise service requests through the device and connect with boltt’s backend support team and live agents, providing a direct channel for assistance. Dedicated support is also available through email, WhatsApp and phone, giving customers multiple ways to reach the brand when they need help.

Commenting on the company’s approach to customer support, Arnav Kishore, Founder & CEO, boltt, said, “At boltt, we believe our relationship with customers begins with the purchase and continues throughout the ownership journey. As we enter the smartphone category with the Evo and Ace 5G, our focus is on building trust through accessible, responsive and accountable support. We are building boltt for the long term, and we are committed to standing firmly behind every device we sell.”

The service infrastructure forms an important part of boltt’s consumer-first approach as the brand establishes itself in India’s smartphone market. By leveraging Fire-Boltt’s existing network and expanding its service footprint, boltt aims to ensure that customers have access to reliable support as its smartphone user base grows, reinforcing trust well beyond the point of purchase.

To locate nearby service centers: www.boltt.com/pages/boltt-service-centers.pdf.

For Support & Warranty guidelines: www.boltt.com/pages/boltt-warranty-policy.pdf 

About boltt
boltt is a homegrown smartphone brand from the house of Fire-Boltt, built on the trust of over 4 crore users. Created for India's evolving digital lifestyle, the brand brings together deep consumer insight and a consumer-first approach to design and innovation. boltt is focused on delivering dependable, relevant smartphone experiences tailored for modern India.

About Fire-Boltt
Fire-Boltt is India's No. 1 smartwatch brand and one of the country's leading homegrown consumer technology companies. With a growing ecosystem of connected devices and more than 4 crore users, Fire-Boltt is committed to creating innovative technology products that are accessible, relevant, and designed for Indian consumers.

Ai+ Smartphone Announces Nova 2 Power through Project Open Review 2.0, Unveiling a Bold New Design and Powerful Performance
 

Building on the first edition of Project Open Review, which drew more than 700 registrations, Open Review 2.0 expands participation to include ethical hackers for the first time, reflecting Ai+’s commitment to building Trust through Transparency before the product reaches the end consumer. 
 

With Nova 2 Power, Ai+ Smartphone is introducing a smartphone built around two defining ideas - “Design that inspires and Power that outlasts.” The design story comes to life through two striking dual Colour Fusion finishes: Golden Blue Fusion, which brings together muted gold and deep navy blue in a fluid gradient that shifts from understated warmth to a deeper, bolder tone; and Blue Fusion, which transitions from cool ocean blue to vivid sunset orange for a younger, more expressive visual identity.
 

Rather than treating colour as a surface-level addition, the design language brings contrasting tones together in a dual flowing finish, giving Nova 2 Power a distinctive and recognisable identity. The approach is designed for consumers who increasingly see their smartphone not just as a technology device, but as an extension of their personal style.
 

Ai+ Smartphone Announces Nova 2 Power through Project Open Review 2.0, Unveiling a Bold New Design and Powerful Performance
 

Under the hood, Nova 2 Power runs on the MediaTek Dimensity 7100, built on a 6nm process designed to deliver a balance of sustained performance and power efficiency. 
 

Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies, said, “Nova 2 Power represents the next evolution of the Nova Series bringing together performance and a design identity that is distinctly its own. The Dimensity 7100 gives it the performance foundation, while our new Colour Fusion finishes allow the device to stand out beyond specifications. But we also believe a product should earn confidence before it asks consumers for it. With Project Open Review 2.0, we are putting the Nova 2 Power to test before it reaches the end consumer.”
 

Under Project Open Review 2.0, participants will get early, independent access to evaluate Nova 2 Power across all the specs and overall user experience. The process is entirely unscripted, with no expectation of a favourable verdict. Nova 2 Power runs on NxtQuantum OS, Ai+ Smartphone’s mobile operating system, and extends the Nova Series into a more performance and design-led territory. 
 

Further details on Nova 2 Power, including additional specifications, pricing and availability, will be announced closer to its consumer launch. 
 

About Ai+ Smartphone

Ai+ Smartphone is an Indian technology brand delivering high-performance, accessible mobile experiences powered by NxtQuantum OS — India’s first sovereign mobile operating system. By combining clean design, long battery life and privacy-first software across its smartphone and Connected AIoT ecosystem, Ai+ Smartphone is establishing a new standard for trust, performance and user-owned technology.
 

About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is authored in India and globally competitive.

Price Reset Hits Ai+ smartphone Lineup

The smartphone industry continues to navigate a challenging cost environment, with rising costs across key components, particularly memory, alongside manufacturing, logistics and other critical inputs. These pressures have increasingly impacted device economics across price segments, requiring brands to reassess pricing while continuing to balance affordability with product experience.

Ai+ Smartphone has absorbed a significant portion of these incremental costs to maintain accessible pricing for consumers. However, with cost pressures continuing, the company has implemented a measured price revision across select devices effective today.

Commenting on the development, Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies, said: Our Mission is to deliver exceptional technology and real value to Indian consumers while building a strong, sustainable business. The industry is under pressure with rising component costs, and while we've absorbed much of it, a strategic price adjustment is necessary. One thing remains clear: we will keep technology accessible, and Ai+ will continue to provide unparalleled value across our offerings.”

The company emphasised that the revision reflects the broader change in industry cost structures and is aimed at maintaining a sustainable balance between affordability, product experience and long-term value.

Despite the adjustment, Ai+ Smartphone will continue to focus on delivering a strong price-to-experience proposition across its portfolio, while closely evaluating market and supply-chain dynamics to ensure its devices remain competitively positioned for Indian consumers.

Revised Price list :

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India's first sovereign mobile operating system, the brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered, and developed in India while remaining globally competitive.

InfoComm India 2026 to Anchor India’s Accelerating Pro AV and Integrated Experience Technology Boom

InfoComm India 2026 spans five halls across two levels of JWCC – Pavilion Halls 1 to 3 and Jasmine Halls 1 to 2 – with the show floor now exceeding 10,600 square metres, up more than 17% on 2025 and still growing as the show approaches. 

Leading the showcase are Platinum Partners BenQ, Crestron, Epson, Harman, Shure and Vega, alongside over 40 first-time exhibitors including ATVI Computech, Dahua Technology India, Anixter India, Prama Hikvision India, CT Square LLC, Trustech AV Solution amongst others. Together they will stage more than 130 new product launches — from AI-enabled collaboration tools to immersive experience environments — making the floor as much a launchpad for what's next as a marketplace for what's proven.
 

The show floor will bring together solution providers spanning the full spectrum of Pro AV and integrated experience technology ranging from AI-enabled collaboration tools and digital signage to LED displays, projection systems and professional audio. Visitors will also find advanced solutions for unified communications platforms, control systems and broadcast technologies, alongside solutions purpose-built for smart classrooms, smart workplaces and immersive experience environments. The breadth speaks less to any single product category than to the convergence now underway across India's technology landscape, as organizations rethink how people learn, collaborate and interact with the spaces around them.

Given the scale of the 2026 show floor and a Summit programme running concurrently, visitors are encouraged to plan across more than one day to experience it in full.

The momentum reflects a broader shift in the India Pro AV market. According to the 2025 Industry Outlook and Trends Analysis (IOTA) from AVIXA, the Audiovisual and Integrated Experience Association, India has emerged as Asia Pacific's fastest-growing Pro AV market, overtaking China — set against a global Pro AV market the IOTA projects will grow from USD332 billion in 2025 to USD402 billion by 2030.
 

This year's edition reflects an industry in transition. As AI-enabled tools move from experimental to operational, and as organizations increasingly favor integrated experiences over standalone hardware, InfoComm India 2026 has expanded its Summit programme and broadened its exhibitor base to match. The result is a show shaped as much by where the industry is heading - toward smart workplaces, immersive environments and connected infrastructure - as by where it has been.

Back by popular demand are two crowd favorites from 2025: the Smart Tech Stage, and AVIXA’s CTS® Training, which returns to India for a second year following strong demand at its 2025 debut.

"InfoComm India represents high potential for the future of immersive technologies. It was encouraging to reconnect with leading global brands and see their local distributors providing strong support in India. The show floor itself was active and vibrant, now expanded across two levels — a clear sign that opportunities in this region are growing bigger and better."

• Sujoy Cherian, Creative Technologist and CEO, Option 1 Group

"I was able to connect with a wide network of professionals, and the event itself is exceptionally well-organised. As a knowledge seeker, I am particularly focused on the role of AI in audio-video systems — it is the frontier of our industry, and staying ahead requires continuous learning."

• Alexis Bou Farhat, ELV Projects Manager, BLINQ Technologies, Qatar

“I have identified new companies and technologies relevant to my procurement pipeline, and singled out the guided show-floor tour as especially useful for narrowing in on the booths most relevant to my project.”

• Anand Menon, Project Planning and Management Specialist, AGRA Smart City

"InfoComm India represents excellence in both scale and substance."

• Furqan Qureshi, Assistant Director, NRIDA, Ministry of Rural Development, Government of India

Registration is now open to industry professionals across the Pro AV and integrated experience technology value chain — systems integrators, consultants, distributors, enterprise buyers and government stakeholders. More at www.infocomm-india.com.

About InfoComm India
Since its inception in 2013, InfoComm India has grown into the country's leading platform connecting manufacturers, distributors, technology providers, system integrators, consultants, end users, enterprise buyers and government stakeholders across the Pro AV and integrated experience technology industry. It is one of three marquee events operated by InfoCommAsia Pte Ltd across the Asia Pacific region, alongside InfoComm China in Beijing and InfoComm Asia in Bangkok. Each show pairs a comprehensive exhibition with a Summit conference programme offering education on the latest industry trends and best practices.
 

About AVIXA
AVIXA® (the Audiovisual and Integrated Experience Association) is the international trade association representing the professional audiovisual and integrated experience industry. Founded in 1939 and now home to more than 3,000 enterprise members representing over 20,000 AV professionals across more than 80 countries, AVIXA is the industry’s leading resource for standards, certification, training, market intelligence and thought leadership. InfoComm Asia serves as AVIXA’s flagship gathering for its communities across the region.

Intex Technologies Director Mr. Keshav Bansal unveils the Jersey with Sri Lanka Captain Mr. Dhananjaya de Silva

As part of the partnership, the Intex brand will feature prominently on the front of the Sri Lanka Cricket team jersey, alongside high-impact visibility across LED perimeter boards during the two-match Test series. The 1st Test is being played from August 15–19 in Galle, followed by the 2nd Test from August 23–27, 2026. This association places Intex at the centre of one of the region’s most anticipated cricketing contests.
 

Commenting on the association, Keshav Bansal, Director, Intex Technologies, said, “Our association with Sri Lanka Cricket marks an exciting new chapter in Intex’s journey with international cricket. The India–Sri Lanka series offers us a great platform to engage with India’s passionate cricket audience, strengthen our connection with consumers, and build greater visibility and relevance of the Intex brand. As we continue to expand our presence across consumer electronics and durables, we see meaningful sporting associations such as this as an important part of building a stronger and more contemporary consumer brand.”
 

Upul Navaratne Bandara, Head of Marketing of Sri Lanka Cricket, said, “We are delighted to welcome Intex Technologies as the National Team Sponsor of Sri Lanka Cricket for this highly anticipated Test series. Intex is a prominent Indian consumer technology brand with a strong connect with consumers across India. We are pleased to have them partner with Sri Lanka Cricket for this series. The association reflects the strong commercial appeal of India–Sri Lanka cricket, and we look forward to a mutually successful partnership and an exciting series of Test cricket.”
 

The partnership builds on Intex’s recent association with international cricket, following its partnerships around the India–Afghanistan, India–Ireland and India–England series earlier this year. These associations reflect the brand’s broader approach to building a consistent presence across high-impact sporting platforms and strengthening its connection with consumers through the sport.
 

The India–Sri Lanka Test series is expected to draw strong interest among cricket audiences in India and provide Intex with a prominent platform to enhance brand visibility and deepen consumer engagement.

Philips India onboards Rocking Star Yash as the Brand Ambassador for its Men’s Grooming portfolio, as he fronts the new ‘Trimmers Ka Baap’ campaign

The collaboration marks a natural coming together of one of India's most celebrated style icons and the country's leading men's grooming brand. Known for setting trends both on and off screen, Rocking Star Yash brings his signature confidence, individuality and larger-than-life presence to a campaign that celebrates effortless grooming and self-expression.

The 'Trimmers Ka Baap' campaign featuring Rocking Star Yash in a high-energy avatar, reinstates Philips’ superiority over ordinary trimmers. The campaign film reinforces one singular message- for grooming his iconic beard, Rocking Star Yash trusts only Philips trimmers. At the heart of the campaign is the Philips All-in-One Trimmer with BeardSense Technology, which scans beard density 125 times every second and intelligently adjusts its power as it moves effortlessly across both dense and fine hair areas, consistently delivering an even trim & sharp finish. Designed to achieve professional-grade grooming results at home, the innovation reflects Philips' continued focus on technology-led performance and superior grooming experiences.

Speaking about the association, Rocking Star Yash said, "I've trusted Philips with my grooming for years, long before this partnership was even a conversation. So, this felt like the next step with a brand I already believe in. Grooming is part of everyday life and having products that deliver consistency and performance- matters to me, and that's what I value about Philips."

Commenting on the collaboration, Smit Shukla, Zone Business Leader- Personal Health, Philips Indian Subcontinent, said, "The best partnerships are often the most authentic ones. When fans organically discovered Yash using a Philips trimmer, it reinforced the trust consumers have placed in Philips over the years. As one of India's most loved style icons, Yash perfectly embodies confidence, individuality and excellence in grooming. Through our 'Trimmers Ka Baap' campaign and our partnership with Toxic, we're excited to showcase how Philips' innovation, led by our BeardSense Technology, helps consumers achieve professional-grade grooming at home."

Extending beyond a traditional celebrity endorsement, Philips' association with ‘Toxic: A Fairy Tale for Grown-ups’ further strengthens the connection between Rocking Star Yash's on-screen persona and his trusted grooming choices off-screen. As the movie gears up for its global release, Philips has come onboard as the film's Official Grooming Partner, bringing together authentic product usage, cinematic storytelling and cultural relevance.

The integrated campaign will roll out across digital platforms, social media, cinema, OTT, outdoor advertising, retail and experiential touchpoints, bringing together entertainment, action and grooming innovation in a distinctive Philips storytelling format.
 

Watch Philips All-in-One ‘Trimmers Ka Baap’ ft. Rocking Star Yash: www.youtube.com/watch?v=jmr37nz8BtE

Availability

The Philips Men's Grooming range is available across all e-commerce, quick-commerce and modern retail platforms including Amazon, Big Basket, Blinkit, Croma, Flipkart, Myntra, Nykaa Man, Reliance Retail, Swiggy Instamart, Tira, Vijay Sales, Zepto and all leading stores across India.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.

Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2025 sales of EUR 18 billion and employs approximately 64,300 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

Source:boltt

The boltt Ace features a 64MP AI camera, while the Evo comes with a 50MP AI camera, complemented by an 8MP AI selfie camera on both devices. Google AI imaging features, including Face Unblur, help deliver sharp, natural-looking selfies, while AI-powered Night Mode and intelligent scene optimisation enhance photography across different environments.

Powered by Google Gemini, Ace and Evo offer Circle to Search and Google Lens, enabling users to identify objects, translate text, search for products and access contextual information directly from their screens.

Both smartphones pack a 6000mAh battery designed to deliver all-day power across streaming, gaming, browsing and navigation. The Ace additionally supports 18W fast charging via Type-C, with an 18W charger included in the box. Both devices are engineered to retain over 80% battery health after 500+ charge cycles and feature protection against overcharging, short circuits, voltage fluctuations, and temperature variations. They have also been tested for high-temperature conditions to ensure reliable performance across India's diverse climate.

The boltt Ace and Evo will launch on 25th August 2026. Stay tuned for more details on the upcoming launch.

boltt Ace - www.flipkart.com/boltt-smartphone-coming-soon-ads-at-store
boltt Evo - www.flipkart.com/boltt-evo-coming-soon-ads-store

About boltt
boltt is a homegrown smartphone brand from the house of Fire-Boltt, built on the trust of over 4 crore users. Created for India's evolving digital lifestyle, the brand brings together deep consumer insight and a consumer-first approach to design and innovation. boltt is focused on delivering dependable, relevant smartphone experiences tailored for modern India.

About Fire-Boltt
Fire-Boltt is India's No. 1 smartwatch brand and one of the country's leading homegrown consumer technology companies. With a growing ecosystem of connected devices and more than 4 crore users, Fire-Boltt is committed to creating innovative technology products that are accessible, relevant, and designed for Indian consumers.

Ai+ Smartphone Partners with Kaun Banega Crorepati Season 18

For over two decades, KBC and its legendary host Amitabh Bachchan have stood for credibility, knowledge and aspiration, earning the trust of generations of Indian audiences. For Ai+ Smartphone, the association reflects a shared belief that trust is not claimed, it is earned over time.

As a young Indian technology brand, Ai+ Smartphone is building its journey around transparency, privacy and consumer-first technology. Its association with KBC gives the brand an opportunity to take this vision to millions of households across India.

Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone and NxtQuantum Shift Technologies, said, “KBC is more than a television show; it is a part of India’s cultural fabric. Over the years, KBC and Mr. Bachchan have built an extraordinary legacy of credibility and trust. As a young Indian brand, that resonates deeply with us. We are building Ai+ with the belief that trust has to be earned every day through our products, our actions and our transparency. This partnership brings together an established legacy of trust with a new Indian technology brand aspiring to earn the same confidence from consumers.”

The association marks another step in Ai+ Smartphone’s journey towards building an Indian technology brand rooted in trust, privacy and transparency.

About Ai+ Smartphone

Ai+ Smartphone is a next generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

vivo S2 First Look: Explore its design, features, camera and performance, and see how the latest vivo S2 compares with vivo smartphones in 2026

vivo S2: The first look
The vivo S2 will launch in India on 6 August 2026, and early reports point to a phone built around a bold display and all-day battery life.

The standout here is the pairing of a large, curved screen with a 7,050 mAh battery, a combination that should suit anyone who streams, scrolls, or games through the day without reaching for a charger too often. The dual rear setup, backed by 4K video on both cameras, gives it a genuine edge for casual content creation, while wireless charging is a rare addition at this segment.

vivo V80 5G: The next V-series contender
The V-series has built its reputation on camera performance, and the upcoming vivo V80 5G looks set to continue that trend with a sharper display and a bigger battery than its predecessor.

Where the vivo S2 leans on screen size and battery capacity, the V80 5G looks to bring a faster refresh rate and a Zeiss-tuned triple camera into the conversation, making it a strong pick for buyers who prioritise photography alongside everyday performance.

vivo X300 FE: The compact flagship benchmark

For a sense of where vivo's flagship ambitions sit, the vivo X300 FE offers a useful reference point. Launched on 6th May 2026, it brings a 6.31-inch 120Hz AMOLED display, a Snapdragon 8 Gen 5 processor, and 12GB RAM for smooth gaming and multitasking.

The X300 FE proves that a compact body needn't mean compromise, packing flagship silicon and a versatile triple camera into a phone that's easier to handle one-handed. It sets a useful benchmark for what buyers can expect as they move up vivo's 2026 lineup.

Pricing at a glance
Early pricing indications place these three phones across a wide spread, giving buyers options at different budgets.

Disclaimer: Prices are subject to change. Please check the official website for the most accurate and up-to-date information.

Shopping made easier with Easy EMIs from Bajaj Finance
Whichever vivo smartphone catches your eye, spreading the cost makes it easier to own. With an Easy EMI Loan offering a loan offer amount of up to Rs. 5 lakh, or an Insta EMI Card offering a loan offer amount of up to Rs. 3 lakh, both with tenures between 3 and 60 months, upgrading your phone need not mean paying the full price upfront.

Buying on Easy EMIs from a Bajaj Finance partner store is straightforward:

• Check your loan eligibility online in a few minutes

• Visit any of the 1.5 lakh+ partner stores across 4,000+ cities in India

• Pick your preferred vivo smartphone and confirm the EMI plan that fits your budget

• Complete the paperwork in-store and walk out with your new phone

This wide network means a partner store is rarely far away, whether you are in a metro city or a smaller town. Buyers can also look forward to zero down payment on select models, Easy EMIs starting from Rs. 830, flexible tenures ranging between 3 and 60 months, and up to 60% off the price of select phones, making a display and camera upgrade far more accessible.

With three distinct phones on offer, from the design-led vivo S2 to the camera-focused V80 5G and the compact X300 FE, there is a vivo smartphone to suit most needs and budgets, all of them within easier reach thanks to Easy EMIs from Bajaj Finance.

Google Pixel 11 Pro and Pixel 11 Pro XL compared, highlighting their expected design, display, camera and performance differences ahead of the 2026 launch

Key specifications
Both phones are expected to run on the same Tensor G6 chipset, yet they diverge in screen size, battery capacity, and camera balance. Here is what current information points to for each model.

Google Pixel 11 Pro (expected specifications):

• Display: 6.31-inch OLED, 144Hz refresh rate, 1280x2856 resolution

• Chipset: Google Tensor G6

• RAM and storage: 16GB RAM with 512GB storage

• Rear camera: Triple 50MP setup

• Front camera: 42MP

• Battery: 5,000mAh with 45W fast charging and 25W wireless charging

•  

Google Pixel 11 Pro XL (expected specifications):

• Display: 7.02-inch LTPO AMOLED, 144Hz refresh rate, with HDR and Ultra HDR support

• Chipset: Google Tensor G6 built on a 2nm process

• RAM and storage: 12GB RAM with 512GB or 1TB storage

• Rear camera: 50MP main, 48MP ultra-wide, and 12MP telephoto

• Front camera: 20MP

• Battery: 6,200mAh with 90W fast charging

Which one suits different needs
The Pixel 11 Pro suits buyers who prefer a phone that sits comfortably in one hand, without sacrificing flagship features to get there. Its 42MP front camera and triple 50MP rear system point towards strong portraits and low-light detail. Meanwhile, 25W wireless charging adds a welcome dose of everyday convenience.

The Pixel 11 Pro XL, by contrast, is built for buyers who want the largest possible screen for streaming, gaming, and multitasking. Its 7.02-inch display, larger 6,200mAh battery, and rapid 90W charging point towards a phone designed for longer sessions away from a charger. Its telephoto lens also adds useful reach for distant subjects that the standard Pro may not capture quite as effectively.

Pricing in India
Current estimates place both phones in a similar price bracket, though the final figures will likely depend on the storage and colour options chosen at launch. Both the Pixel 11 Pro and the Pixel 11 Pro XL are expected to start from around Rs. 1,19,999.

• Google Pixel 11 Pro: expected from around Rs. 1,19,999

• Google Pixel 11 Pro XL: expected from around Rs. 1,19,999

Disclaimer: Prices may change based on availability, offers, and location. Please check the latest price before buying. 

Offers on Google phones
Both phones are expected to launch in India soon, with Bajaj Finance extending Easy EMI Loan benefits to eligible models, including:

• Zero down payment on select models

• Easy EMI Loan options starting from Rs. 830

• Flexible tenures ranging between 3 and 60 months

• Up to 60% off the price of select phones

How to get a Pixel phone on Easy EMIs
Shoppers can plan their purchase in a few simple steps once either phone goes on sale in India.

• Choose the Google Pixel 11 Pro or the Google Pixel 11 Pro XL at a Bajaj Finance partner store or on the Bajaj Finserv website

• Check eligibility for the Easy EMI Loan and select a tenure that fits, from 3 up to 60 months

• Complete the KYC verification, either online or in-store, whichever is more convenient

• Review the loan offer amount and place the order once everything is confirmed

Both the Pixel 11 Pro and Pixel 11 Pro XL are set to deliver Google's latest camera and AI capabilities. Their size and battery differences will likely steer buyers towards the one that fits their lifestyle. Once pricing is confirmed, an Easy EMI Loan from Bajaj Finance can help spread the cost across a tenure that fits comfortably into individual plans.

About Bajaj Finance Limited
Bajaj Finance Ltd. ('BFL', 'Bajaj Finance', or 'the Company'), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB+/Positive and a short-term rating of B by S&P Global ratings.

To know more, visit www.bajajfinserv.in.

HONOR Robot Phone brings an ambitious new concept to smartphones, combining innovative design, AI capabilities and advanced technology in one futuristic device

Specifications at a glance

The HONOR Robot phone is built around a motorised camera arm, a feature that no other mainstream phone currently offers. This alone makes it one of the more talked-about launches of the year, and here is what is expected on the specifications sheet.

• Display: 6.71-inch OLED, 120Hz refresh rate, 1256x2808 resolution, protected by Giant Rhino Glass

• Chipset: flagship-grade octa-core Snapdragon platform

• RAM and storage: 12GB RAM with 512GB storage

• Rear camera: 200MP main sensor with a 50MP ultra-wide lens, mounted on a motorised gimbal

• Front camera: 50MP

• Battery: 7,000mAh with 120W fast charging and wireless charging support

• Build: IP68 rating for dust and water resistance

• Software: Android 16 with MagicOS

What makes it stand out

The headline feature is a mechanical gimbal with four degrees of motion, built around what HONOR describes as its smallest micro motor yet. This arm can track a subject automatically and hold steady through handheld video. It also rotates for creative angles using AI Spinshot, and it can tilt to keep every participant in frame during a video call. Rather charmingly, it even responds to music, moving in time with the beat.

Beyond the gimbal, the phone also leans on AI for everyday tasks. Object tracking helps with cleaner action shots, and wide-angle group photos no longer require anyone to shuffle into position. Paired with a 7,000mAh battery and 120W charging, the HONOR Robot phone suits people who create as much content as they consume. Those keen to browse HONOR's wider portfolio can also look at HONOR mobile phones for current models available today.

Pricing in India

Early estimates place the HONOR Robot phone in the higher flagship price band, reflecting its unusual hardware and camera system. Current reports suggest a starting price of around Rs. 99,990, though this figure remains unconfirmed until HONOR confirms Indian availability.

• HONOR Robot phone: expected from around Rs. 99,990

Disclaimer: Prices may change based on availability, offers, and location. Please check the latest price before buying.

Offers on HONOR phones

The HONOR Robot phone will soon reach Indian stores. Buyers looking to bring the phone home on Bajaj Finance Easy EMIs can look forward to these benefits:

• Zero down payment on select models

• Easy EMI Loan options starting from Rs. 830

• Flexible tenures ranging between 3 and 60 months

• Up to 60% off the price of select phones

How to shop on Easy EMIs

The phone will soon launch in India and getting it through Easy EMIs should then be a straightforward process.

• Pick the HONOR Robot phone at a Bajaj Finance partner store

• Check Easy EMI Loan eligibility and choose a repayment tenure that suits, anywhere between 3 and 60 months

• Provide the required KYC details for verification

• Accept the loan offer amount and take the phone home the same day

The HONOR Robot phone marks a genuine departure from familiar smartphone design. Its camera moves, tracks, and reacts almost on its own. For buyers keen to be among the first to own one, an Easy EMI Loan from Bajaj Finance offers a practical way to manage the cost once Indian pricing and availability are confirmed.

Ai+ Smartphones Independence Day Sale is now LIVE on Flipkart

Here’s a curated pick of Ai+ Smartphones worth adding to your cart this Flipkart Freedom Day Sale:

Nova 2 Neo 5G: The Perfect First 5G Phone
For anyone stepping into the 5G world for the first time, the Nova 2 Neo 5G is the ideal welcome gift. It's powered by the MediaTek Dimensity 6300 5G chipset and features a 6.745-inch HD+ 120Hz display, a 48MP Sony IMX582 AI camera, and an 8MP front camera for everyday selfies. A 6000mAh battery which supports up to 18W charging keeping it running through long days, while up to 2TB of expandable storage, dual-SIM 5G, a side-mounted fingerprint scanner, IP65 dust and water resistance, and a slim 8.5mm profile round out a genuinely practical package. It runs on Android 16-based NxtQuantum OS with the NxtPrivacy Dashboard and AI Key support. Starting at INR 12,999*

Nova 2 Pro 5G - Performance on a Budget
Built for consumers who want performance first without breaking the bank, the Nova 2 Pro 5G is powered by the MediaTek Dimensity 7100 chipset and a 6.9-inch FHD+ 144Hz punch-hole display with up to 800 nits HBM brightness, backed by a multi-layer cooling system for smooth performance during extended use. Its camera setup includes a 48MP Sony IMX582 AI main camera, an 8MP ultra-wide lens, and a 13MP front camera for content creation and video calls. Nova 2 Pro comes with  customisable back-panel lights, a premium 2.5D glass finish, dual stereo speakers and microphones, up to 1TB of expandable storage, and a 6000mAh battery which can support 33W fast charging — all running Android 16-based NxtQuantum OS with the NxtPrivacy Dashboard and advanced AI Key customisation. Starting at INR 14,999*

Nova 2 Ultra 5G - The Ultimate Freedom Day Upgrade

For those who want the best of everything in one device, the Nova 2 Ultra 5G is this sale's flagship pick. It's powered by the MediaTek Dimensity 7400 chipset with an octa-core CPU clocked at 2.6GHz and a Mali-G615 MC2 GPU, paired with VC cooling for sustained performance and a stunning 6.78-inch 1.5K AMOLED display with a 120Hz refresh rate and 1800 nits peak brightness. Its 50MP Sony IMX752 primary camera with OIS and 8MP wide-angle lens, powered by Matrix AI Camera processing, captures every moment in sharp detail, while the 13MP front camera makes group selfies and video calls effortless. The IP68-rated build comes with dynamic customisable back-panel lights, customisable action keys, up to 1TB of expandable storage, and a 6000mAh battery with 40W fast charging support. It ships with an 18W charger, a transparent TPU case, and a screen protector in the box. Available in Blue, Green, Purple, Black, and Red. Starting at INR 16,999*
 

Nova 2 5G - Your Everyday, Ride-or-Die Companion

Reliable, dependable, and built for everyday use, the Nova 2 5G features a 50MP camera for natural, sharp images, a 6000mAh battery for all-day power, and full dual-mode 5G support to keep you connected wherever you go. Available in five colours — Purple, Green, Pink, Blue, and Black — it runs on Android 16-based NxtQuantum OS with the NxtPrivacy Dashboard. Starting at INR 11,999*

Pulse 2 4G: The Ideal First Smartphone

For first-time smartphone buyers who don't want to spend heavily, the Pulse 2 4G is the perfect companion. Powered by the Unisoc T7250 chipset and running on Android 16-based on NxtQuantum OS, it's built to make everyday tasks effortless, backed by a 6000mAh battery. It also features a best-in-segment 50MP AI rear camera for razor-sharp images, an 8MP selfie camera, and a spacious 6.75-inch 120Hz HD+ display for smooth, easy-on-the-eyes viewing. Its Available in Pink, Purple, Green, Blue, and Black, starting at INR 9,499*

*All prices are inclusive of INR 1000 bank offers available across all banks

About Ai+ Smartphone

Ai+ Smartphone is a next generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

Ai+ Smartphone commits Rs. 100 crore through Project Trust+ to enhance security through community participation

Through the initiative, the company is inviting independent researchers to actively test its systems, challenge its security architecture and highlight vulnerabilities that can be addressed before they impact consumers. 

Project Trust+ is driven by the belief that security is an ongoing journey rather than a final destination. As digital landscapes become more interconnected, Ai+ emphasizes that building secure smartphones requires collaboration, transparency, and active participation from the community. This initiative aims to go beyond traditional bug bounty programs, fostering an open environment where developers, security researchers, and ethical hackers can collectively contribute to the safety and resilience of Ai+ products.

Commenting on the announcement, Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies, said, "Most companies tell users their devices are secure. We want to prove it. The reality is that no smartphone, no platform, and no technology ecosystem can claim security as a finished destination. It evolves every day. Project Trust+ reflects our belief that trust should be built transparently and collaboratively. We are opening our doors to India’s technology community because we believe the safest products are built not in isolation, but together."

The initiative further strengthens Ai+’s broader philosophy around transparency, privacy, and user ownership, values that also sit at the centre of NxtQuantum OS, the company’s sovereign mobile operating system initiative.

With Project Trust+, Ai+ Smartphone aims to shift the conversation around smartphone security from claims and promises to continuous improvement and public accountability.

Because when it comes to trust, the work is never complete.

To apply for the programme, visit the link in bio on Madhav’s IG handle

Project Trust+ Because Trust Is Built Together.

About Ai+ Smartphone
Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About Ai+ and NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

boltt x Flipkart Freedom Sale 2026

Leveraging Flipkart's nationwide reach through this title sponsorship, boltt aims to establish itself as a trusted homegrown smartphone brand. Through the association, the brand will engage with millions of consumers across metros as well as Tier 2 and Tier 3 markets, strengthening its visibility and reinforcing its long-term commitment to the Indian smartphone market.

Backed by the consumer insights, technology expertise, and scale built through Fire-Boltt's connected ecosystem, boltt represents the group's strategic expansion into the smartphone category. The collaboration with Flipkart forms an integral part of the brand's go-to-market strategy, providing a high-impact platform to build early consumer awareness and long-term brand recall in a highly competitive market.

The Freedom Sale 2026 will commence with early access for Flipkart Plus, Black, and VIP members on 7 August, before opening to all consumers on 8 August, and is expected to continue until 15 August. As the Title Sponsor, boltt will have a prominent presence throughout the sale, further strengthening its visibility during one of the country's most anticipated shopping events.

Speaking on the announcement, Arnav Kishore, Founder & CEO, boltt, said, "Partnering with Flipkart for the Freedom Sale 2026 is a significant milestone for boltt as we begin building our presence in the Indian smartphone market. Flipkart has been instrumental in shaping how millions of consumers discover technology, and this association gives us an opportunity to establish the boltt brand on a platform trusted by consumers across the country. We see this as the beginning of a long-term association that will help us build meaningful consumer connections and support our vision of establishing boltt as a trusted homegrown smartphone brand for India."

The partnership underscores boltt's long-term commitment to the Indian smartphone market while providing a powerful platform to build brand awareness and connect with consumers at scale. More details regarding boltt's smartphone journey will be shared in the coming weeks.

About boltt 
Boltt is a homegrown smartphone brand from the house of Fire-Boltt, built on the trust of over 4 crore users. Created for India’s evolving digital lifestyle, the brand brings together deep consumer insight and a consumer-first approach to design and innovation. BOLTT is focused on delivering dependable, relevant smartphone experiences tailored for modern India.

About Fire-Boltt
Fire-Boltt is India's No. 1 smartwatch brand and one of the country's leading homegrown consumer technology companies. With a growing ecosystem of connected devices and more than 4 crore users, Fire-Boltt is committed to creating innovative technology products that are accessible, relevant, and designed for Indian consumers.

NxtQuantum Shift Technologies accelerates investments in R&D and engineering to build a globally competitive Indian technology brand

NxtQuantum Shift Technologies recorded over Rs 965 crore in revenue in its first shortened financial year and crossed Rs 1,650 crore in Q1 FY27. The company is now expanding investments across software, engineering, testing and R&D as part of its larger ambition to build a globally competitive Indian smartphone brand.

Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies, said, “India has already established itself as one of the world's largest smartphone markets and manufacturing hubs. The next opportunity is to build globally competitive technology brands from India. With Ai+, our focus is on taking global industry learnings and progressively building stronger capabilities across software, R&D, engineering and intellectual property within the country.”

The company has invested approximately Rs 60 crore towards software development, engineering and server infrastructure in India and plans to further strengthen its R&D capabilities, including building a team of over 150 engineers.

Ai+ believes the next phase of India's electronics growth will be driven not only by manufacturing scale but also by greater domestic ownership of technology, design, software and intellectual property.

Sheth added, “Our ambition goes beyond selling smartphones. We want to build deeper technology capabilities in India and contribute towards creating an ecosystem that can eventually compete at a global level.”

As Ai+ smartphone enters its next phase of growth, it remains committed to advancing indigenous technology, strengthening India's innovation ecosystem and building a globally competitive smartphone brand from India.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

Eveready Industries India Ltd., the country's leading flashlight and battery brand, today announced the launch of its all-new Eveready Shor Torch DL190, a rugged, rechargeable, multi-utility torch equipped with an integrated 100 decibel animal alarm, powerful illumination and UV strobe functionality designed specifically to help farmers protect crops from animal intrusion during the night.

The Innovative Eveready Shor Torch DL190, helping farmers protect crops from animal intrusion with a powerful 100 dBA animal alarm

The launch of Shor Torch further strengthens Eveready's expanding rechargeable flashlight portfolio, reflecting the company's continued focus on developing innovative solutions that cater to evolving consumer needs and diverse usage occasions. Designed specifically for agricultural use, the Eveready Shor Torch, along with an integrated 100 dB animal alarm and UV strobe, features a powerful 5W front torch for long range visibility and a 3W side light to support farmers during nighttime farm surveillance. It is powered by a 3600 mAh rechargeable Li ion battery with Type C fast charging support, enabling reliable performance during prolonged farm usage.

Designed to withstand demanding rural usage conditions, the Eveready Shor Torch combines durability with functionality. The product features a powerful 1 km long-beam front torch with up to 5 hours of lighting time and integrated animal deterrence capabilities. The thoughtfully engineered design ensures dependable performance during extended outdoor usage under challenging field conditions.

Speaking on the launch, Mr. Anirban Banerjee, Chief Executive Officer, Eveready Industries India Limited, said, "At Eveready, innovation has always been rooted in solving real consumer challenges. Farmers across the country face persistent crop losses due to animal intrusion, particularly during the night. The Shor Torch reflects our commitment to developing practical and relevant solutions for Indian consumers. By combining powerful illumination with an effective animal alarm and UV strobe functionality, we have created a unique product that can make a meaningful difference in the daily lives of farmers while helping them protect their livelihoods."

The Eveready Shor Torch has been developed keeping in mind the unique requirements of India's farming community, where protecting crops often extends well beyond daylight hours. During critical crop cycles such as sowing and harvesting, farmers routinely undertake nighttime field surveillance to safeguard cultivated land from animal intrusion. While flashlights have long been an essential tool for activities such as irrigation, fertilizer application, crop monitoring and harvesting after dark, keeping animals away from cultivated fields remains one of the biggest challenges they encounter.

Recognising this challenge, Eveready developed the Shor Torch as a practical, humane and non-intrusive solution for nighttime crop protection. Designed for use in open farmlands, where sound and light can travel over longer distances, the product helps farmers safeguard their crops more effectively during early morning and nighttime surveillance, without causing harm to animals.

The Eveready Shor Torch, an innovation at the grassroot level, addresses this challenge through a powerful 100 decibel alarm that emits a sharp warning sound, combined with a red UV strobe light. When directed towards approaching animals, the alarm and flashing light create sufficient disturbance to drive them away, helping protect crops.

Eveready has been actively expanding its rechargeable flashlight portfolio in line with evolving consumer needs and usage occasions. The launch of the Shor Torch further strengthens Eveready's growing portfolio of innovative flashlights. The portfolio also includes the Siren Torch with Safety Alarm, designed to empower women, children, senior citizens and persons with disabilities with an added sense of personal security. Additionally, Eveready offers a first-of-its-kind Hybrid Torch featuring patent-applied dual-powered operation through rechargeable and battery-powered modes, providing consumers with enhanced flexibility and reliability across varied usage situations.

All of Eveready’s flashlight manufacturing facilities follow stringent quality parameters and are Bureau of Indian Standards (BIS) certified. The certification reinforces Eveready's long-standing commitment to product quality, safety, reliability and adherence to stringent industry standards.

Driven by feature-led innovation, consumer-focused product development and state-of-the-art manufacturing facilities, Eveready continues to strengthen its position as India's leading flashlight, battery and lighting solutions brand through products designed to address evolving consumer needs.

The Eveready Shor Torch DL190 will be available at Rs. 1,099 across leading retail outlets and e-commerce platforms.

About Eveready Industries India Ltd.

With a legacy of over 100 years, Eveready Industries India Ltd. (NSE Symbol: EVEREADY, BSE Scrip Code: 531508, CSE Scrip Code 000029) is a household name in batteries and flashlights, with an emerging presence in the consumer and professional lighting space.

Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The company’s iconic catchphrase “Give Me Red” has become synonymous with trust and dependability, resonating with consumers across generations.

In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline “Give Me Power, Give Me Red”. The pivotal year also witnessed the launch of its Ultima Alkaline battery range, designed to cater to the evolving needs of Indian consumers. In April 2026, Eveready has inaugurated India’s only operating alkaline battery facility in Jammu. Alongside Ultima Alkaline, Eveready today offers a comprehensive battery portfolio spanning carbon-zinc, alkaline, rechargeable, and lithium formats, making it India’s No. 1* battery brand.

Beyond batteries, Eveready also offers a wide range of flashlights and torches designed for everyday use, emergencies, and outdoor activities. This includes purpose-driven products such as the Eveready Siren Torch, which combines illumination with a built-in safety alarm, and India’s First Hybrid Torch, which offers dual power options via rechargeable and battery-based formats. Together, through these innovations, the company has emerged as India’s no. 1 flashlight brand.

The company has also strategically expanded its portfolio with an entry into the mobile accessories segment, mosquito racquets, small appliances, electrical accessories, wires, and MCBs to meet the dynamic needs of consumers.

Eveready’s manufacturing facilities are spread across India, namely Matia, Lucknow, Haridwar, Maddur, Kolkata, Jammu and they are equipped with globally benchmarked technology platforms and follow the best-in-class operating standards, with a relentless focus on quality (ISO 9000), environmental best practices (ISO 14000), and rapid adoption of technology. The company has a Research and Development (R&D) facility that is approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India.

For more information, please visit www.eveready.in

A first look at the OnePlus 15s reveals a premium design, sleek profile, and eye-catching camera module, hinting at a flagship smartphone experience

Compact convenience or immersive entertainment
The OnePlus 15s and OnePlus 15R are designed for different lifestyles. Based on early reports, the OnePlus 15s is expected to feature a compact 6.3-inch ProXDR LTPO display with a 165Hz refresh rate, making it comfortable for one-handed use and frequent travel. The OnePlus 15R, on the other hand, offers a larger 6.83-inch AMOLED display with the same 165Hz refresh rate, making it better suited for streaming, gaming, and multitasking.
 

Highlights include:

• OnePlus 15s (expected): 6.3-inch ProXDR LTPO display

• OnePlus 15R: 6.83-inch AMOLED display

• 165Hz refresh rate on both smartphones

• Punch-hole displays with vibrant colours and smooth visuals

Performance tailored to different users
Performance is one of the biggest differentiators between the two devices. The OnePlus 15R is powered by the Qualcomm Snapdragon 8 Gen 5 processor, delivering flagship-level speed for demanding applications, gaming, and multitasking.

The expected OnePlus 15s is likely to feature a premium Snapdragon platform with 12GB LPDDR5X RAM and UFS 4 storage, offering responsive performance for everyday productivity and AI-powered experiences.

Performance highlights:

• OnePlus 15R: Snapdragon 8 Gen 5 processor

• OnePlus 15s (expected): Premium Snapdragon platform with 12GB RAM

• Android 16 on both devices

• OxygenOS experience designed for smooth navigation

• Fast app loading and efficient multitasking

Cameras built for different photography styles

Both smartphones focus on high-quality photography, although they take slightly different approaches.

The OnePlus 15R combines a 50MP primary camera with an 8MP ultra-wide sensor and supports 4K recording at up to 120fps. It also includes a 32MP front camera for selfies and video calls.

According to early reports, the OnePlus 15s is expected to feature a dual 50MP rear camera setup, including a telephoto lens, along with a 50MP front camera. These specifications could appeal to buyers looking for higher-resolution selfies and more versatile portrait photography.

Camera highlights:

• OnePlus 15R: 50MP + 8MP rear cameras and 32MP front camera

• OnePlus 15s (expected): Dual 50MP rear cameras and 50MP front camera

• Optical Image Stabilisation on the primary camera

• 4K video recording support

Battery life and charging for busy schedules

Battery performance is another area where the two smartphones differ.

The OnePlus 15R packs a large 7,400mAh battery with 80W Super Charging, making it well suited for users who spend long hours away from a charger.

The expected OnePlus 15s is likely to feature a 6,500mAh battery with 80W SUPERVOOC charging. While the battery capacity is smaller, it is expected to complement the phone's compact design without compromising everyday usage.

Battery highlights:

• OnePlus 15R: 7,400mAh battery with 80W Super Charging

• OnePlus 15s (expected): 6,500mAh battery with 80W SUPERVOOC charging

• Fast charging support on both smartphones

Smart features for modern lifestyles

Both smartphones are expected to offer premium connectivity and security features. The OnePlus 15R includes Wi-Fi 7, Bluetooth 6.0, NFC, and an ultrasonic in-display fingerprint sensor.

The OnePlus 15s is also expected to support Wi-Fi 7, Bluetooth 6.0, NFC, IP69 protection, and several AI-powered features such as AI Translation, AI Call Assistant, AI VoiceScribe, AI Detail Boost, AI Unblur, and Google Gemini integration.

These capabilities are designed to improve productivity, communication, and content creation while supporting everyday convenience.

Pricing and variants

The OnePlus 15R is available in multiple storage configurations to suit different usage requirements.

• 12GB RAM + 256GB storage: Rs. 59,999 | Easy EMI from Rs. 4,000/month 

• 12GB RAM + 512GB storage: Rs. 64,999 | Easy EMI from Rs. 4,333/month 

The OnePlus 15s is expected to launch with 12GB RAM and 256GB storage, although official pricing has not yet been announced.

Buying OnePlus smartphones with Bajaj Finance

Customers planning to purchase eligible OnePlus smartphones can benefit from flexible payment options through Bajaj Finance.

• Visit the nearest Bajaj Finance partner store.

• Select the OnePlus smartphone variant you prefer.

• Check eligibility for Easy EMIs at checkout using a mobile number and OTP.

• Choose a flexible tenure between 3 and 60 months.

• Complete the purchase and take the new smartphone home the same day.

Signify (Euronext: LIGHT), the world leader in lighting, today announced the launch of the Philips FocusGlow range - a lighting solution built for the hours people spend reading, studying and working under artificial light. FocusGlow pairs high colour accuracy with reduced-flicker performance, giving everyday spaces a more comfortable, dependable source of light.

Introducing the Philips FocusGlow range, engineered with EyeComfort Technology and CRI >90 for true-to-life colour accuracy, reduced flicker, and everyday visual comfort

As more consumers spend longer hours at home reading, studying or working under artificial light, the demand for lighting that reduces eye strain without sacrificing brightness or colour quality continues to grow. The Philips FocusGlow range is designed to meet this need, offering a dependable lighting solution for households seeking comfort-led, everyday illumination.

Commenting on the launch, C Arun Kumar, Head of Consumer Business, Signify Greater India said, “At Signify, we design every product around how people actually experience light in their daily lives. With Philips FocusGlow, we're bringing together accurate colour rendering and meaningful eye comfort, so that whether someone is reading, studying or working at their desk, the light around them supports their eyes instead of straining them.”

True colour, where it matters most

FocusGlow's CRI >90 (Colour Rendering Index) keeps colours looking natural with less strain on the eyes a real advantage for reading, studying and any close-up work where getting eye comfort actually matters.

Comfort built for long hours

The lamp runs on Signify's EyeComfort Technology, engineered to reduce flicker during extended use. That makes it a practical pick for students, professionals and households looking to cut down on visual fatigue over long stretches of near work.

The Philips FocusGlow range is available in a 12W LED Lamp, 25 & 30W Batten & two desk lamps (Skyy & Orbit), sized for general home and study lighting. With the launch of the Philips FocusGlow 12W LED Lamp, Signify reinforces its commitment to designing lighting solutions that prioritise everyday wellness, supporting consumers in creating healthier, more comfortable spaces for reading, studying and work at home.

About Signify  

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers. We proudly bring to market the world’s best lighting brands, from Signify, Philips, Philips Hue, Signify Interact, Philips Dynalite, Color Kinetics and many more. Our advanced products, connected systems and services unlock the extraordinary potential of light for brighter lives and a better world. In 2025, we had sales of EUR 5.8 billion, approximately 27,000 employees, and a presence in over 70 markets. We are in the Dow Jones Sustainability World Index and hold the EcoVadis Platinum rating.  News and updates from Signify can be found in the Newsroom, on LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

Samsung Galaxy Z Fold

The Samsung Galaxy Z Fold 8 Ultra is priced from Rs. 1,99,999, while the Samsung Galaxy Z Fold 8 starts at Rs. 1,79,999. You can explore both foldables at your nearest Bajaj Finance partner store across 4,000+ cities in India.

Experience their design, displays, and performance in person, then purchase them on Easy EMIs from Bajaj Finance for a more convenient buying experience.

A Quick Breakdown

Samsung's 2026 flagship foldables, the Galaxy Z Fold 8 Ultra and Galaxy Z Fold 8 (Wide), share core DNA but target entirely different audiences.

The Shape: Tall Book vs. Passport Style

The Ultra keeps the classic book style form with an 8.0 inch main display and a 6.5 inch cover screen. The Galaxy Z Fold 8 breaks the mold with a shorter, passport like 7.6 inch inner screen (4:3 aspect ratio) and a compact 5.5 inch cover screen (10:16 aspect ratio), designed for media consumption and side by side multitasking.

Performance: Two Configurations, One Chipset

Both devices pack the identical Snapdragon 8 Elite Gen 5 for Galaxy chip, ensuring top tier speed. Both also now scale up to the same top configuration — 16GB of RAM with 1TB of storage — with the Ultra additionally offered at 12GB+256GB and 12GB+512GB tiers, and the Fold 8 offered at matching 12GB+256GB and 12GB+512GB tiers below its top variant.

Cameras: Pro Grade vs. Sleek Dual Setup

For photography enthusiasts, the Ultra stands out with a triple lens system featuring a 200MP main sensor, 50MP ultra wide, and a 10MP telephoto lens with 3x optical zoom (up to 30x Space Zoom). The design forward Fold 8 cuts the zoom lens entirely, relying on a leaner dual 50MP main and 50MP ultra wide setup, along with 10MP cameras on both its inner and outer displays.

Battery, Build, and Software

Keeping these giant screens lit takes plenty of juice, with the Ultra housing a larger 5,000 mAh battery compared to the Fold 8's 4,800 mAh cell. Both support 45W wired fast charging plus 20W wireless charging. On the software front, the two are identical twins, launching with Android 17, One UI 9, and full Galaxy AI support, including new features like Now Nudge.

Physically, the Ultra relies on Samsung's traditional aluminum and glass armor, while the Fold 8 debuts a fresh design language and Flex Titanium Alloy screen tailored to its landscape layout. Both models carry an IP48 dust and water resistance rating.

Which Samsung foldable should you pick in 2026?

The Samsung Galaxy Z Fold 8 Ultra and Samsung Galaxy Z Fold 8 have now launched in India and are available for preorder. While both foldables share Samsung's premium foldable engineering, they target different users through their shape, cameras, and pricing. The Galaxy Z Fold 8 Ultra focuses on delivering a refined, camera first flagship experience for power users, whereas the Galaxy Z Fold 8 brings an entirely new widescreen form factor for users who want something different from the traditional book style foldable.

Prices in India

Samsung Galaxy Z Fold 8 Ultra:

• 12GB + 256GB: Rs. 1,99,999

• 12GB + 512GB: Rs. 2,19,999

• 16GB + 1TB: Rs. 2,59,999

Samsung Galaxy Z Fold 8 (Wide):

• 12GB + 256GB: Rs. 1,79,999

• 12GB + 512GB: Rs. 1,99,999

• 16GB + 1TB: Rs. 2,39,999

The Samsung Galaxy Z Fold 8 Ultra is well suited for users who want the most advanced cameras, largest storage options, and a familiar tall foldable design for productivity and content creation. The Galaxy Z Fold 8 (Wide), on the other hand, appeals to users who want a fresh, landscape first foldable experience better suited for video, gaming, and widescreen multitasking.

Both devices offer a premium foldable experience, with the final choice depending on your budget and the shape of foldable that suits your lifestyle.

Shop for the Samsung Galaxy Z Fold 8 Series on Easy EMIs from Bajaj Finance

Buying a premium foldable smartphone becomes more convenient when you do not have to pay the full amount upfront. The Samsung Galaxy Z Fold 8 Ultra and Samsung Galaxy Z Fold 8 (Wide) are now available in India on Easy EMIs from Bajaj Finance. Whether you prefer the flagship focused Fold 8 Ultra or the all new Fold 8, flexible payment options can help make your purchase more affordable. You can also check the latest offers available on eligible smartphones at the time of purchase.

Steps to shop on Easy EMIs

1. Visit a nearby Bajaj Finance partner store.

2. Enquire about Easy EMI options for the Samsung Galaxy Z Fold 8 Ultra or Galaxy Z Fold 8 (Wide).

3. Check the available offers and benefits.

4. Choose a repayment tenure that suits your budget.

5. Complete the purchase and take home your new foldable smartphone with convenient monthly payments.