Ambience Mall Vasant Kunj Hosts Victoria’s Secret’s ‘Rome After Dark’ Launch with Triptii Dimri

Actor Triptii Dimri joined the evening as the special guest, adding a strong fashion and entertainment dimension to the launch.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said, “The strength of a luxury retail destination lies not only in the brands it houses, but in the quality of the experiences it creates around them. At Ambience Malls, we have consistently focused on bringing the world’s leading luxury and premium brands together with experiences that resonate with an evolving, fashion-conscious consumer. Victoria’s Secret’s latest collection is a strong example of this approach, combining global fashion, distinctive storytelling and experiential retail. The ‘Rome After Dark’ launch at Ambience Mall, Vasant Kunj, reflects our continued commitment to setting a high benchmark for luxury retail in the country.”

Shahista Gehlot, Director, Ambience Group, said, “Luxury today is about being distinctive, relevant and ahead of the curve. The ‘Rome After Dark’ experience brings together fashion, trend and a strong sense of occasion, making it a fitting expression of the evolving luxury retail experience at Ambience Mall.”

The Very Sexy Collection is presented through the ‘Rome After Dark’ narrative, drawing on the city’s timeless romance and after-dark allure. The experience at Ambience Mall brought together Victoria’s Secret’s signature fashion language with the atmosphere of the collection, creating a setting centred around discovery, engagement and the brand’s identity.

The launch also reflects Ambience Mall’s continued focus on premium and luxury retail, bringing together leading international and Indian brands across fashion, beauty, lifestyle and dining under one destination. Over the years, the mall has also welcomed several prominent celebrities, including Sonam Kapoor and Janhvi Kapoor, for launches and engagements with leading brands, further reinforcing its position as a destination at the intersection of fashion, luxury, culture and entertainment.

With Victoria’s Secret’s latest collection taking centre stage and Triptii Dimri adding a celebrity dimension to the evening, the launch highlighted the evolving role of premium retail destinations in creating experiences that extend beyond conventional shopping.

Crocs India launches the latest chapter of its ‘Let Them Talk’ campaign

Set within an immersive world where music, movement and visual art collide, the film brings together Siddhant Chaturvedi alongside rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander. As their creative worlds intersect, the campaign celebrates the freedom to explore new ideas, challenge conventions and create without seeking approval. Reinforcing the campaign's core message, the film reminds audiences that if people are going to talk, let them.

At the heart of the campaign is the new Echo II silhouette that pushes the boundaries of comfort and design with its boldest expression yet, unlocking striking colourways and a progressive aesthetic. Designed for those who move at the intersection of style, comfort and street culture, it translates the campaign's spirit into a confident expression of individuality.

Watch the campaign film here: www.instagram.com/reel/Dbm6uqtMtZ3/

Commenting on the campaign, Carly Gomez, Chief Marketing Officer, Crocs, said, "At Crocs, we believe self-expression is one of the most powerful ways people connect with our brand. The latest chapter of ‘Let Them Talk’, featuring the new Echo II, celebrates a generation that isn’t afraid to experiment, explore new creative pursuits and embrace individuality on its own terms. As we continue expanding our portfolio in India, we're excited to introduce consumers to newer silhouettes like Echo II—bringing bold design, comfort and self-expression together in a way that feels deeply relevant to today's culture."

Siddhant Chaturvedi added, "I had a lot of fun shooting this campaign because it brought together different forms of creativity and self-expression. As someone who loves exploring new creative pursuits, the message behind ‘Let Them Talk’ really resonated with me. To me, the campaign is a reminder to stay curious, keep experimenting, and enjoy the journey without worrying about what others think. Needless to say, I’m also a big fan of the Echo II—it’s bold, comfortable and full of character.”

Speaking about the creative vision behind the campaign, Varsha Patra, CEO/Co-founder Homegrown, said, "The idea behind 'Let Them Talk' was to create a world where experimentation feels instinctive and exciting. We wanted Siddhant's journey to unfold through different creative disciplines, showing that growth comes from being willing to explore without worrying about how you'll be perceived. Bringing together artists with distinct voices allowed us to celebrate creativity in its many forms while staying true to Echo's bold, expressive spirit."

The latest chapter of 'Let Them Talk' is now live across digital, social and retail touchpoints as part of an integrated rollout. The new Echo II silhouette is available on crocs.in, Myntra and at Crocs retail stores nationwide.

About Crocs, Inc.

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

Bata India’s next growth phase focuses on product innovation, retail excellence and a stronger consumer focus

For close to a century, Bata has been part of India's everyday life, earning consumer trust across generations. The Company's current transformation is aimed at taking that trust into a more contemporary context, where consumers expect footwear to deliver comfort, style, value and convenience together. This sharper consumer focus is guiding how Bata is reimagining its product portfolio, retail experience, digital touchpoints and operating model.

Retail continues to remain central to this journey. Bata India today serves millions of consumers through the country's largest footwear retail network of more than 2,000 brand outlets, supported by 775+ franchise stores, multi-brand distribution, D2C platforms, marketplaces and omnichannel fulfilment. With 1,000+ omnichannel-enabled stores and 70% of stores enabled for hyperlocal delivery, the focus is not only on expanding reach, but on making every consumer touchpoint more relevant, seamless and easier to shop.

Zero Base Merchandising has emerged as an important pillar of Bata India's retail transformation. The initiative is now operational across 800+ stores and is targeting 900+ stores by end-2026, helping the company build assortments around local demand signals, reduce clutter, improve availability, enhance store navigation and present fresher, more relevant choices to consumers. ZBM reflects Bata's larger shift from a uniform store approach to a more consumer-led model that responds to catchments, occasions and evolving shopping behaviour.

Operational excellence remained a key focus during the year, with the Company simplifying processes, improving planning capabilities and strengthening execution across manufacturing, sourcing and supply chain. Bata India has improved in-store availability by 8% in India, while inventory freshness has moved from the mid-70% range to around 90%, supported by season-to-season new-to-store product resets.  

Bata India also continued to modernise its portfolio with a stronger focus on contemporary styling, enhanced comfort and superior value. Across categories such as Hush Puppies, Power, Floatz, Comfit and core Bata offerings, the Company is working to serve a consumer who is increasingly style-aware, comfort-conscious and digitally influenced. Focused marketing initiatives and stronger storytelling are helping translate this product evolution into greater brand desirability, especially among younger consumers.

Speaking at the AGM, Mr. Ashwani Windlass, Chairman, Bata India Limited, opined, "FY 2025-26 was a year of purposeful transformation for Bata India. We are strengthening competitiveness, improving agility and preparing the business for sustainable growth. At the heart of this transformation lies our renewed commitment to product excellence, contemporary styling, enhanced comfort and superior value. These efforts will lend new vigour to the generational trust in the Bata brand and its value proposition."

Adding to this, he said, "The external environment has remained complex, requiring continuous planning and rapid operational responses. Our teams have demonstrated resilience through diversified sourcing, disciplined inventory management and agile execution. As we look ahead, we do so with cautious optimism. While there is still work ahead, the direction is clear and execution is gathering momentum.”

Reflecting confidence in the Company's long-term fundamentals and healthy financial position, the Company has approved a final dividend of 180%, in line with Bata India's Dividend Distribution Policy. Beyond business performance, Bata India continued to deepen its commitment to responsible growth. During the year, the Company's CSR initiatives positively impacted more than 9,200 students, supported by over 7,000 hours of employee volunteering, reinforcing its belief that sustainable business success must be accompanied by meaningful social impact.

As Bata India enters the next phase of its transformation, the Company remains focused on accelerating growth through a balanced strategy of higher volumes, premiumisation, stronger consumer engagement, operational excellence and disciplined capital allocation. 

About Bata India 
For close to a century, Bata India has been a symbol of trust and quality for Indian consumers, serving over 250,000 customers every day. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 2,000+ stores, supported by thousands of Multi Brand Outlets and a robust omni-channel presence across D2C and marketplaces.

Bata India sells close to 50 million pairs annually. Bata India is on a mission to make global trends and premium fashion accessible to all consumers through its extensive retail network. It is redefining the intersection of fashion and comfort through brands including Bata Red Label, Bata Comfit, Power, NorthStar, Floatz, Bubblegummers and Hush Puppies among others.

To explore the world of Bata, please visit www.bata.com/in

Peter England today announced the launch of “VYBE”, a contemporary menswear sub-brand shaped by how a new generation dresses today. With modern fits, effortless styling and accessible prices, VYBE brings a more relaxed and individual expression to Peter England’s British-rooted, dressed-up sensibility. The result feels current and expressive, yet unmistakably Peter England.

From L-R: India’s Leading artist Tricksingh with Anand Aiyer, Chief Business Officer, Peter England and THE IMBACHI

The launch introduces a range of overshirts, shackets, structured polos, oversized T-shirts, cargos, denim, Korean-fit trousers and coordinated separates. Designed with an emphasis on comfort, versatility and ease of styling, the range brings together elevated essentials that can be worn across multiple occasions. Starting at Rs 1,200, with every piece priced below Rs 2,000, VYBE makes contemporary fashion accessible without compromising on quality, craftsmanship or design.

To mark the launch, Peter England has introduced VYBE Verified, an original music-led campaign conceptualised by Ogilvy, featuring independent artists Tricksingh and THE IMBACHI. The campaign reimagines what it means to be “verified”, celebrating individuals who trust their own instincts, express themselves with confidence and define success on their own terms.

Commenting on the launch, Anand Aiyer, Chief Business Officer, Peter England, added: “VYBE is an important step in further deepening Peter Englands’ relevance with Gen Z and bringing younger consumers into the brand. Contemporary product, accessible pricing and a culture-led campaign create a strong platform for future growth while keeping the proposition distinctly Peter England ”

The artists collaborated through a series of studio jam sessions to create an original track inspired by the brand’s creative idea. The partnership culminates in a music video that brings together fashion and music, positioning VYBE Verified as an expression of the confidence and creative energy that shape the brand.

Commenting on the vision behind VYBE, Priyank Karanam, Creative Director, Peter England, said: “The creative idea behind VYBE was simple: to make dressing well feel effortless. Relaxed fits, fresh styling and considered details create looks that feel young and individual, while retaining the put-together character of Peter England.”

Peter England created an immersive VYBE launch experience at its Indiranagar store in Bengaluru, bringing fashion, music and culture together. Designed as a content-friendly destination for creators and consumers alike, the space featured VYBE Verified branding across multiple touchpoints, inviting guests to engage with the brand and create their own interpretation of the campaign. The experience was brought to life through live performances by Tricksingh and THE IMBACHI as they unveiled the collection.

The first drop of VYBE is now available across 50 Peter England stores nationwide and is also available on Peterengland.com and Myntra. 

About Peter England

Peter England is one of India's most loved and largest menswear brands, selling more than 14 million garments every year across 1000+ exclusive stores, 3,500+ multi-brand outlets, and 800+ towns, along with a strong e-commerce presence. Launched in India in 1997, the brand has evolved from its foundation in honest shirts into a complete lifestyle offering across formalwear, casualwear, denim, celebration wear, and accessories. Peter England is committed to making quality and style accessible for every occasion.

About Aditya Birla Lifestyle Brands Limited

Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands. As of June 30, 2026, the Company operates a retail footprint of ~5 million sq. ft., comprising 3,362 exclusive brand outlets, presence across 39,500+ multi-brand outlets, and over 6,500+ shop-in-shops in department stores across the country. The Company’s brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly and Peter England – each with a legacy of over 25 years. These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion and operational excellence across product lines spanning formal, casual and occasion wear. ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

For Further information, please contact: Janet Arole | AVP & Head, Corporate Communications, janet.arole@abfrl.adityabirla.com.

VERO MODA App Launch

The launch reflects how VERO MODA's customers actually shop today: discovering a style on their phone during the commute, trying it on at the mall on the weekend, and reordering a favourite in a new colour weeks later. Rather than adding another online store, the app is designed to be an always-on companion for that journey - a single place to discover, browse and buy, with the brand's retail network built right in.

Two standout features that make shopping across app and store effortless:

• Product SKU Scan - Spotted something in-store but not in your size or colour? Scan the barcode or enter the style number to instantly pull up the piece online, with every size, colour and product detail available at a glance.

• In-Store Availability - Found something online you'd rather see in person? Check which VERO MODA stores have it in stock before you leave home, so every trip to the store is a productive one.

Together, they turn the app and the store into two halves of one experience: what customers discover in one place, they can effortlessly find in the other.

To celebrate the launch, VERO MODA is offering a flat 10% off the first purchase made through the app - an invitation for customers to explore its newest digital destination with a little added value.

The VERO MODA App is available now on the Apple App Store and Google Play Store. Download it at gettheapp.veromoda.in.

About VERO MODA

VERO MODA is one of Europe's most recognised high-street fashion brands and the first clothing label launched by BESTSELLER. Since 1987, the brand has created fashion that celebrates individuality through elevated everyday style, with versatile collections that empower women to express themselves with confidence.

In India, VERO MODA has become a leading destination for women's western wear, offering trend-led fashion for every part of a woman's lifestyle. The brand reaches customers through 56 exclusive brand outlets and over 312 shop-in-shops across the country, as well as www.veromoda.in, the VERO MODA App and leading online marketplaces.

About BESTSELLER India

BESTSELLER India is part of BESTSELLER, an international, family-owned fashion company founded in Denmark in 1975. With a portfolio of more than 20 brands, BESTSELLER designs fashion and accessories for women, men, teenagers and children, built on the promise of great style, quality and value.

In India, its portfolio — including JACK&JONES, VERO MODA, ONLY, SELECTED, JACK&JONES JUNIOR and VERO MODA GIRL — reaches customers through 200+ exclusive brand outlets and over 1,274 shop-in-shops, complemented by its own digital platforms and leading online marketplaces. Globally, BESTSELLER's products are available in more than 90 countries through approximately 3,100 branded stores and over 16,500 multi-brand and department stores.

The actors front a new chapter of modern Indian celebration wear - unveiled through the campaign’s first look: a crimson hand-embroidered bridal lehenga paired with a champagne ceremonial achkan

The announcement arrives with the reveal of the campaign’s first look - a moment that pairs Ishaan Khatter in a champagne ceremonial achkan with Janhvi Kapoor in a rich maroon bridal lehenga. Photographed against a grand heritage backdrop for the campaign, titled Bride & Groom Couture‘26, the opening look sets the tone for the season: heritage craftsmanship reimagined through a contemporary lens, with quiet romance at its centre.

The Opening Chapter

The campaign opens with a considered dialogue between heritage and modernity. Ishaan Khatter appears in a champagne ceremonial achkan while Janhvi Kapoor compliments him in a rich maroon bridal lehenga, together setting the tone for Bride & Groom Couture ’26. Photographed against a grand heritage backdrop, this opening chapter offers an initial glimpse into a world shaped by exquisite craftsmanship, contemporary design and the spirit of modern Indian celebration. As the story unfolds, the collection will reveal further expressions of KALKI’s vision for the modern bride and groom — each chapter adding to a larger narrative of tradition, individuality and timeless celebration. 

The Modern Bride & Groom

The pairing is deliberate. Ishaan Khatter and Janhvi Kapoor represent a generation that celebrates beyond convention - carrying tradition forward while making it their own. Their ease, individuality and genuine appreciation for Indian craftsmanship mirror the couple's KALKI designs for: those who want heritage and contemporary fashion to live in the same frame, with authenticity and ease.

“I’ve always believed that style says the most when it feels effortless and true to who you are. What I really appreciate about KALKI is the way it embraces tradition without feeling bound by it. Wearing these pieces felt natural, expressive and very much like myself. I’m excited to be part of a story that celebrates individuality while staying rooted in something timeless,” Ishaan Khatter.

“For me, fashion has always been about how it makes you feel. What I love about KALKI is that every piece carries the beauty of our traditions while still feeling effortless and modern. There’s something so special about wearing an outfit that makes you feel graceful, beautiful and confident all at once. That’s exactly what this collection does for me, and I can’t wait for everyone to experience it,” Janhvi Kapoor.

“We are delighted to welcome Janhvi Kapoor and Ishaan Khatter to the KALKI family. They perfectly represent the spirit of today’s India — modern, confident and deeply connected to their roots. At KALKI, we’ve always believed that occasion wear is about more than clothing; it’s about celebrating life’s most meaningful moments with authenticity, craftsmanship and individuality,” Saurabh Gupta, Founder, KALKI.

More From the Collection

The first look marks the beginning of Bride & Groom Couture ’26 with Chapter One: Love in Bloom, inspired by the sacred pheras, the moment when two lives come together through timeless vows, marking the beginning of a shared journey. Capturing the emotion, significance, and beauty of this cherished ritual, the chapter reimagines occasion dressing for the modern bride and groom through a contemporary lens. As the story unfolds, each chapter will reveal a new expression of celebration, craftsmanship, and modern romance.

With more distinctive creations and celebratory moments yet to be unveiled, KALKI invites audiences to stay tuned as the world of Bride & Groom Couture ’26 continues to unfold.

Designed as a complete couture wardrobe for the modern Indian wedding, Bride & Groom Couture ’26 seamlessly transitions across ceremonies and celebrations. From regal bridal statements to contemporary menswear and occasion dressing, the collection embraces clean lines, graceful movement, thoughtful layering, and elevated styling, offering a fresh perspective on timeless Indian couture.

Bride & Groom Couture ’26 is now available across all KALKI’s stores and on the brand’s official website.

About KALKI

KALKI is one of India’s leading luxury occasion wear and bridal couture brands, renowned for redefining contemporary ethnic fashion through a seamless blend of timeless craftsmanship and modern design. From bridal lehengas and elegant sarees to festive ensembles, occasion wear and sophisticated menswear, every KALKI creation reflects meticulous artistry, refined detailing and a distinctly contemporary aesthetic. With 14 flagship stores across 11 cities in India and a global e-commerce platform serving customers across international markets, KALKI continues to create fashion that celebrates individuality while staying deeply rooted in India’s rich artisanal heritage.

Named Bharat Runway Tour (BhaRT), the registered IP will debut in Paris this September 2026, marking the beginning of a multi-city international journey for Indian brands.
 

Logo of Bharat Runway Tour
 

Indian D2C brands have been building world-class products. Now they're getting a world-class platform to showcase them. The idea is simple: India's best homegrown brands deserve access to international audiences and opportunities. BhaRT is designed to bridge that gap.

“At Gold Coast Films, we have had the opportunity to work with several D2C brands that have disrupted their respective categories. These Companies and their founders have the vision and ambition to go global. Through BhaRT, we want to provide a launchpad for these ambitious and visionary teams to showcase their brands and products to a global audience,” Sunny Arora, Co-founder, Gold Coast Films.

Why Paris? Why Now?

Gold Coast Films has 15+ years of experience producing international campaigns and content across 100+ brands in 50 countries. The team has worked at fashion weeks in Paris and New York, built the SCY Awards (Social Creator of the Year), and collaborated with 500+ influencers and creators globally.

That experience revealed a clear gap: while India produces exceptional brands, opportunities to showcase them on prestigious international platforms remain limited. Paris, the world's fashion capital, is the ideal first destination for BhaRT's larger global vision.

What's Next

Selected Indian brands will showcase their work, share their stories, and connect with global audiences, media, buyers, and industry leaders. Paris is just the beginning—Bharat Runway Tour will continue to Milan, New York, and India, creating an ongoing global platform that brings Indian creativity, craftsmanship, and entrepreneurship to the world.

Beyond being just another holiday shopping destination, Ananta Kriti has built a platform that tries to bring together artisans and buyers through narratives about craft, fabric and design. This first edition has been organised keeping in mind Raksha Bandhan, allowing attendees to explore the fashion and festive items created by Indian labels and designers.

Ananta Kriti’s range will feature ethnic and contemporary womenswear, children's wear, handloom sarees, Indo-Western designs, unstitched and semi-stitched wear made from fabrics like cotton, cotton-silk, ikat, kalamkari and hand block prints.

True to the philosophy of the label, much of the fabric used has been directly sourced from weaving clusters of India, in alignment with Lakshmi’s passion for natural and regional textiles and crafts.

"Ananta Kriti was envisioned as a platform where one would find the story of the products that have been created with love and care. For me, every textile has a story, every creation tells you about its maker. The intention was to take the idea of Ananta Kriti to various cities and create a platform that would bring together artisans and connoisseurs of their creations," says Lakshmi K, Founder, Threads and Craft.

Ananta Kriti’s Delhi-based event is the first of an ongoing series that will visit various Indian cities in the future to provide the artisans and the hand-crafted business a platform to exhibit their work.
 

The show will be open to visitors from 10:00 am to 07:00 pm and will showcase a specially curated selection of clothing, jewellery, accessories, and other handcrafted items from participating labels.
 

Event Details

• Event: Ananta Kriti by Threads and Craft

• Dates: 26-28 August

• Venue: Aga Khan Hall, New Delhi

• Timings: 10:00 am to 7:00 pm

• Entry: Free
  ​

For more information, please contact - 9217391347

Designer Silky Nanda at her store SILKY NANDA in Defence Colony, New Delhi
 

The newly launched space offers clients a refined couture experience, bringing together design consultations, bespoke craftsmanship, and carefully curated collections under one roof. More than just a retail destination, the studio has been envisioned as a creative space where every garment is developed through close collaboration with the client, ensuring each creation reflects personal style while maintaining the label’s signature aesthetic.
 

Over the years, Silky Nanda has built a distinct identity in the luxury couture landscape through contemporary cocktail gowns, eveningwear, and occasion dressing that seamlessly blend Indian craftsmanship with modern silhouettes. The launch of the standalone studio marks the evolution of the brand from a growing couture label into a destination for discerning clients seeking understated luxury and personalised design.
 

Speaking on the occasion, Silky Nanda, Founder and Creative Director, said, “Opening this studio is incredibly special because it represents years of passion, perseverance, and belief in building a label that stays true to its identity. I wanted to create a space where couture feels intimate rather than intimidating where every client enjoys a personalised journey, and every garment tells a story. This studio is not just about showcasing collections; it’s about celebrating craftsmanship, creativity, and the confidence that beautiful clothing can inspire.”
 

She further added, “I’ve always believed that luxury today is defined by authenticity and emotional connection. Our designs are created to become a part of people’s most memorable moments, and this new space allows us to deepen that relationship. As we continue to grow, our focus remains on creating couture that is contemporary, versatile, and timeless enough to be cherished for years to come.”
 

Designed to mirror the label’s understated elegance, the Defence Colony studio features thoughtfully curated interiors that place craftsmanship and design at the forefront. The space showcases the brand’s signature cocktail gowns, eveningwear, bridal and occasion couture while offering clients an environment that encourages collaboration and personalised styling.
 

The label has steadily earned recognition for its contemporary interpretation of couture, with creations that balance fluid silhouettes, intricate detailing, and refined craftsmanship. Working closely with skilled artisans across the country, the brand remains committed to preserving traditional craftsmanship while presenting it through a contemporary lens. Every collection reflects meticulous embroidery, thoughtful surface development, and silhouettes designed for modern lifestyles without compromising on couture excellence.
 

With the opening of its flagship studio, Silky Nanda enters a new phase of growth, reaffirming its commitment to creating couture that feels relevant, wearable, and deeply personal. As the label expands its presence, it continues to champion a design philosophy rooted in individuality, craftsmanship, and enduring elegance.
 

About Silky Nanda

Silky Nanda is a contemporary couture label specialising in cocktail gowns, eveningwear, and modern occasion dressing. Known for its refined craftsmanship, fluid silhouettes, and sophisticated design language, the brand creates timeless garments that celebrate confidence, elegance, and individuality.
 

Founded by self-taught designer Silky Nanda, the label combines traditional Indian craftsmanship with contemporary aesthetics to create couture that is luxurious yet wearable. With a growing presence in the luxury fashion space, the brand has showcased at leading fashion platforms and continues to build a loyal clientele seeking personalised couture experiences rooted in authenticity, quality, and understated glamour.

Silky Nanda Label Instagram:

www.instagram.com/silky.nanda?igsh=MWNvcnVrZ2ZxYXpxOQ==
 

Silky Nanda Instagram:

RajaRani Coaching Launches India's First-Ever National Blouse Designing Competition to Spotlight India's Grassroots Fashion Talent

Hosted entirely online, the competition has been designed to make participation accessible to everyone with a symbolic registration fee of just Rs. 51. 

Registrations will remain open until 13 July 2026 at 9:00 PM IST, following which the design challenge will be unveiled on 14 July 2026 at 8:00 AM IST. Participants will submit their entries between 4:00 PM and 6:00 PM IST on the same day, while the winners will be announced on 15 July 2026 at 4:00 PM IST.

The competition is more than a showcase of creativity. It aims to position blouse designing as a serious creative, technical and entrepreneurial discipline while providing talented individuals from every corner of the country with a national platform to gain recognition. Participants will compete for exciting prizes, including a Juki Sewing Machine for the winner, trophies for the top three winners and exclusive rewards for the Top 51 participants.

Speaking about the initiative, Mohit Gadhiya, Co-Founder & Chairman, RajaRani Coaching, said, "India has no shortage of fashion talent. What many aspiring designers need is access to the right platform, recognition and opportunities to transform their skills into sustainable careers. Through this competition, we hope to celebrate creativity, encourage entrepreneurship and inspire more people to build successful careers through fashion."

Priya M.G., Founder, RajaRani Coaching, added, "Blouse designing is one of the most commercially relevant skills in India's fashion ecosystem, yet the talent behind it often goes unrecognized. Through this initiative, we want to provide a national platform where aspiring designers can showcase their skills, gain confidence and receive the recognition they truly deserve."

Blouse designing remains one of the most significant segments within India's ethnic wear industry. Combining technical precision, creativity and craftsmanship, it continues to generate livelihood opportunities for thousands of boutique owners, homepreneurs, independent designers and tailoring professionals across the country. By launching India's first national competition dedicated exclusively to blouse designing, RajaRani Coaching aims to formally recognize this skill while inspiring more individuals to pursue fashion as a sustainable career and entrepreneurial opportunity.

The competition is an extension of RajaRani Coaching's larger vision to democratize fashion education and make practical skill development accessible to every learner. Founded by Priya M.G. and Mohit Gadhiya in Surat, the organization has evolved into one of India's leading vocational fashion education ecosystems, empowering learners through structured training, practical learning and entrepreneurship-focused education.

Today, RajaRani Coaching has trained over 3.5 lakh learners, recorded more than 5 lakh app downloads, offers 140+ fashion and design courses, and has impacted over 10 lakh lives through its education, entrepreneurship and community initiatives. The platform has also enabled the launch of more than 10,000 boutiques and fashion businesses, helping learners transform their skills into sustainable livelihoods.

Recognized for its contribution to vocational education and fashion skill development, RajaRani Coaching has also earned national recognition, including a Guinness World Record for the highest viewership of a live textiles lesson on YouTube and Forbes 30 Under 30 recognition for its founders. Through the National Blouse Designing Competition, the organization continues its mission of building a skill-first ecosystem that empowers India's next generation of fashion entrepreneurs while bringing national visibility to grassroots talent.

About RajaRani Coaching

Founded by Priya M.G. and Mohit Gadhiya, RajaRani Coaching is a vocational fashion and creative skills ecosystem committed to making fashion education accessible, practical and outcome-driven. Through structured curricula, digital learning, assessments, certifications, workshops, competitions and entrepreneurship-focused programs, the organization enables learners to transform creative skills into professional careers, successful businesses and sustainable income opportunities.

Competition Link- www.competition.rajaranicoaching.com

Brand Website Link- www.RajaRaniCoaching.com 

Instagram Profile Link - www.instagram.com/rajarani_coaching 

With ‘Karigari Ki Kahani: Keepers of the Weave’ campaign, Jaypore launches a deeply evocative brand film that brings together some of India’s most compelling women voices across craft, culture, journalism and conscious entrepreneurship. The campaign features mindful writer Karuna Ezara Parikh, creative director and stylist Devanshi Tuli, fashion editor Praachi Raniwala, singer and songwriter Lothika Jha, and Alka Sharma, who runs a traditional Dabu craft unit rooted in Rajasthan’s rich handicraft traditions.

Jaypore’s Karigari Ki Kahani Campaign

More than a celebration, ‘Karigari Ki Kahani’ is a conversation about craft as memory, identity, labour and legacy. Through intimate reflections, women revisit the moments that first connected them to craft – not as a commodity, but as an inheritance. Whether through the scent of a grandmother’s sari or the ritual of watching a Dabu block print dry in the sun, the film reveals craft as a lived experience shaped by touch and emotion. But it is not a story rooted in nostalgia alone.

Talking about the campaign, Sooraj Bhat, Chief Executive Officer, Premium Ethnic Business, ABFRL, said, “Karigari Ki Kahani is our attempt to shift the conversation around Indian craft from consumption to deeper connection. We wanted to create a platform that honours not just the beauty of the handmade, but also the people, memories and lived experiences behind it. At Jaypore, we have always believed that craft is a way of seeing the world. Today, as we work with 2,500+ craft families across 40+ craft clusters and celebrate 39 unique crafts from across India, our commitment remains rooted in preserving and evolving these living traditions for the modern woman, someone who values meaning, individuality and cultural connection in the way she lives, dresses and expresses herself. With Karigari Ki Kahani, we wanted to move beyond simply showcasing craft to truly listening – to the artisans who keep it alive and to the modern women who have carried it, questioned it and continue to shape its future.”

At the same time, the campaign asks a pressing question: what does craft mean in an age of speed and scale? By centring the voices of artisans, the film reframes them as authors of culture rather than invisible contributors to a supply chain. It explores the delicate balance between preserving tradition and meeting contemporary demands, while underscoring the need for greater recognition, authorship and equitable value within craft ecosystems.

One of the campaign’s key themes is the evolving relationship between designers and artisans. More than a source of inspiration, the craft is presented as a process of collaboration. Through ‘Karigari Ki Kahani’, Jaypore advocates for a future in which designers work alongside craft communities as partners – building relationships rooted in mutual respect, dialogue and long-term commitment.

The film also spotlights a new generation of makers who are redefining how craft is seen and shared. By embracing digital platforms and direct-to-consumer storytelling, these artisans are documenting their processes, building communities and reclaiming ownership of their narratives.

Conceived as more than a one-time campaign, 'Karigari Ki Kahani’ will continue through digital storytelling, community conversations and immersive experiences across Jaypore’s 47 stores. Together, these stories form a living archive that aims to foster deeper engagement with craft and strengthen the connection between karigars and the people who wear their work.

Link to the campaign: www.instagram.com/reel/DZjfNVkB-kV/?igsh=dTAwdG01MWxhenhy

Experience Partner: Club Jolie’s, Century Mills, Worli, Mumbai

GAS Milano Moto capsule Drop At Phoenix Mall of Asia in Bengaluru
 

Inspired by the exhilarating world of motorcycling and the unmistakable adrenaline rush that comes with every rev of the engine, the GAS Milano Moto Capsule Collection pays tribute to the spirit of riding, freedom and automotive passion. Rooted in the brand's enduring connection to motorsport culture, the limited-edition collection reflects the personality of those driven by curiosity, confidence and the pursuit of new experiences, while staying true to GAS Milano's distinctive Italian heritage.

Beyond its motorsport inspiration, the collection translates racing aesthetics into contemporary everyday fashion through statement graphic tees, elevated silhouettes and utility-inspired details. Designed for those who embrace style as an extension of their personality, the collection seamlessly blends Italian craftsmanship with modern streetwear sensibilities.

To mark the launch, GAS Milano transformed the Sunday morning into an immersive community experience where fashion and motorsport culture seamlessly intersected. Guests gathered at the store over freshly brewed coffee, music and shared conversations, creating an atmosphere that celebrated not just the collection, but the community that inspires it. The event also showcased some of Bengaluru's most coveted superbikes, revving their engines in unison before proceeding for a celebratory lap within the vast mall compound, adding to the energy and authenticity of the occasion.

The launch reinforced GAS Milano's commitment to creating experiences that extend beyond fashion, fostering meaningful connections among those who share a passion for self-expression, adventure and the open road.

"The Moto Capsule Collection represents more than a product launch; it celebrates a culture and community that embody freedom, individuality and the thrill of discovery. Through this collection, we wanted to bring together people who share these values and create an experience that reflects the spirit of the GAS Milano brand," said a spokesperson for GAS Milano India.

The GAS Milano Moto Capsule Collection is now available across GAS Milano stores and online at gasjeans.in.

About GAS Milano
Founded in Italy in 1984, GAS Milano is a premium denim-focused lifestyle brand known for its authentic Italian design, craftsmanship and contemporary fashion sensibility. With a strong heritage in denim innovation and a longstanding association with the world of motorsport, the brand continues to create collections that blend style, performance and individuality.

Superdry Launches its FIFA Official Licensed Products Collection

The collection features a tribute line of seven country jerseys, each re-imagined through Superdry's distinctive design lens and signature detailing. Complementing the jersey offering is a luxe athleisure capsule inspired by the world of football. Designed for match days, celebrations and everything in between, the collection is built for football fans and fashion enthusiasts alike, offering a stylish way to showcase their zeal for the game both on and off the field.

To mark the launch, Superdry has unveiled #WearYourGame, a high-energy campaign film that captures the passion and emotions that universally define the love for football. The action-packed campaign film follows a series of fan moments that bring the spirit of the game to life. 

Through dynamic storytelling and energetic visuals, the campaign highlights how football pride extends far beyond the ninety minutes on the pitch and becomes part of everyday identity.

With their FIFA campaign, Superdry brings together football fandom, fashion and chic street style through a collection designed for the moments that matter most, from kick-off to the final whistle and beyond.
 
The FIFA Official Licensed Products Collection is manufactured under license by Q-LIVE in partnership with Superdry, and is available for a limited time in India across all Superdry stores, select partner retailers, Superdry.in and on Ajio. 

About Superdry
Superdry is a global contemporary fashion brand celebrated for its distinctive fusion of British craftsmanship, Japanese-inspired graphic energy, and American varsity heritage. Loved by Gen Z and young millennials, the brand is recognised for its iconic streetwear, premium fabrications, and elevated style codes that blend cultural relevance with modern design.

In India, Reliance Brands Limited (RBL) operates the country’s largest Superdry network and holds a 76% stake in the brand’s IP for India, Sri Lanka, and Bangladesh. Since introducing Superdry to India in 2012, RBL has expanded the brand to over 200 points of sale across more than 50 cities, with its e-commerce footprint extending reach to over 2,300 cities nationwide.

Part of the SWEET DREAMS' Summer 2026 collection, featuring breathable fabrics and relaxed silhouettes engineered for Indian climate

The brand’s summer narrative is anchored in a deceptively simple premise: when the weather refuses to cooperate, the right fabric can still make home feel livable. In a country where power cuts, voltage fluctuations, inverter limitations and rising electricity bills are everyday realities for millions of households, SWEET DREAMS is making the case that what you wear to bed matters just as much as whether your AC is running.

The “No AC, No Problem” Philosophy
The campaign’s tagline is not a bold technological claim — it is an honest, grounded insight drawn from Indian home life. The right summer nightwear can support better airflow, reduce the sensation of trapped heat, manage moisture more comfortably, and help the body ease into sleep. When the AC clicks off mid-night or simply isn’t an option, the fabric against your skin becomes the last line of comfort defence.

Central to the collection’s design language is the shorts set — identified by SWEET DREAMS as one of the most relevant summer sleepwear silhouettes for Indian consumers today. A breathable top paired with relaxed shorts reduces fabric coverage, allows natural airflow around the legs, and lends itself to hot nights, humid evenings, travel packing and casual home lounging alike. For consumers who find full-length pyjamas too warm during peak summer months, the shorts set offers the most direct, no-compromise answer to heat — without sacrificing a coordinated, put-together look.

Introducing BambooSoft: A Trademarked Fabric Built for Indian Nights
At the heart of SWEET DREAMS’ summer story is BambooSoft, a trademarked fabric concept developed in-house for consumers who want nightwear that feels light, fresh and skin-friendly through warm weather. The fabric is naturally breathable, pH-neutral and bamboo-infused, carrying a natural anti-bacterial character alongside thermo-regulating and UV-resistant properties. It is also built to withstand the abrasion of regular bed surfaces — an often-overlooked quality consideration for sleepwear that sees nightly use.

For the consumer, BambooSoft translates into a tangible experience: nightwear that feels gentle when the skin is tired from heat, allows airflow during long lounging hours, and holds its quality across repeated use. Unlike occasionwear, sleepwear occupies an unusually intimate role — worn through the couch, the bed, the balcony, the morning tea moment, the late-night laptop session. SWEET DREAMS treats fabric performance not as a premium add-on, but as the very foundation of the product.

Linen: The Original Cooling Fabric, Reimagined for Modern Indian Homes
Alongside BambooSoft, SWEET DREAMS’ 100% linen sets bring a time-honoured summer fabric into contemporary sleepwear and downtime dressing. Linen has long held a natural relationship with heat — appreciated across warm-weather cultures for its cooling character, natural airflow and understated elegance. SWEET DREAMS’ linen offering is positioned not as a formal or delicate product, but as a relaxed, lived-in fabric that suits slow evenings, resort lounging, work-from-home transitions and hot-weather sleep routines with equal ease.

What makes linen particularly relevant for India is its versatility across the season. It feels airy on a hot summer night, remains comfortable on a cooler monsoon evening, and only improves aesthetically with wear — making it an ideal companion for the imperfect, real rhythm of home life.

SWEET DREAMS is positioning summer sleepwear as a smart home essential — part fashion, part wellness, part textile innovation. As Indian consumers become increasingly discerning about what they wear at home, the brand’s investment in fabric-led design reflects a clear belief: comfort is not a luxury, it is a nightly necessity.

The full SWEET DREAMS summer collection, including BambooSoft sets, 100% linen nightwear and shorts sets, is available at SweetDreams.

About SWEET DREAMS
SWEET DREAMS is one of India’s leading sleepwear and downtime-wear brands, dedicated to bringing together textile intelligence, Indian climate understanding and relaxed design. The brand’s collections — including the proprietary BambooSoft fabric line, 100% linen sets and shorts sets — are crafted for everyday home comfort across seasons. For more information, visit SweetDreams.in.

Every Indian street has a story, Neeman’s turned them into a collection
 

At a time when consumers are increasingly moving away from mass, one-size-fits-all fashion narratives and looking for stories that feel more personal, rooted and culturally familiar, Neeman’s brings a distinctly Indian lens to street-inspired sneakers. Instead of borrowing inspiration from global streetwear cultures, The Street Collection draws from lived experiences that feel deeply relatable to Indian consumers.
 

The collection introduces four distinct sneaker styles - Street Heart, Remix Icon, Remix Modish and Remix Vintage - each designed to interpret street culture in its own way. Blending expressive aesthetics with everyday versatility, the range is created for consumers who want sneakers that feel individual, effortless and emotionally connected to the world around them. The range is available at a price of INR 4,999.

Neeman's Street Collection Inspired by Real India

Watch Neeman's Street Collection Inspired by Real India: www.youtube.com/watch?v=M_ZgDbvK-Pc

Speaking about the inspiration behind the collection, Taran Chhabra, Co-founder and CEO of Neeman’s, said, “For a long time, streetwear conversations have largely been shaped by cultures from around the world, and while that has always been exciting to see, we felt there was an opportunity to tell stories that felt closer to home. The inspiration for The Street Collection came from the everyday Indian street experiences we all carry with us — the energy, the nostalgia, the little rituals and moments that become memories over time. This collection was born out of our love for those streets and the joy of simply being out there.”

Speaking about the business strategy behind the collection, Amar Preet Singh, Co-founder and COO of Neeman’s, said, “The footwear category today has become far more repertoire-driven, with consumers looking for different styles for different occasions. Sneakers, in particular, have become an important part of everyday lifestyle dressing. For us, this launch is a strategic step towards expanding occasions for our existing consumers while strengthening our presence in the lifestyle and sneaker space. The Street Collection allows us to play a bigger role in the consumer’s wardrobe while increasing our share of wallet, all while staying true to the comfort-first philosophy Neeman’s is known for.”

With The Street Collection, Neeman’s continues to evolve its product portfolio by combining comfort-led design with culturally relevant storytelling, building a stronger lifestyle expression for the brand.

The collection is now available across Neeman’s stores, the brand’s official website (neemans.com) and Myntra, ensuring accessibility across pan-India.

About Neeman’s

Founded in 2017 by Taran Chhabra and Amar Preet Singh, Neeman’s is one of India’s leading homegrown, comfort-first footwear and lifestyle brands. Built on the belief that everyday essentials should combine comfort, functionality and contemporary style, the brand has steadily built a strong presence among modern Indian consumers looking for versatile footwear solutions across occasions.

Over the years, Neeman’s has also pioneered the use of innovative and sustainable materials across its product portfolio, incorporating natural and recycled materials such as merino wool, recycled PET bottles, and responsibly sourced components into its footwear designs, while continuing to evolve its portfolio across lifestyle and casual categories.

With a growing omnichannel presence across its website, 40 exclusive stores, and all leading e-commerce platforms, Neeman’s continues to strengthen its connection with consumers seeking products that feel personal, effortless and relevant to their everyday lives. By blending comfort with culture-led storytelling and contemporary design, the brand is building a modern lifestyle ecosystem rooted in simplicity, mindful innovation and comfort as a cultural identity.

A talk show with Sara Sham at Layer’M
 

Recognised as one of Mumbai’s premier institutes for fashion and interior design education, NIF Global Borivali & South Mumbai has consistently focused on nurturing industry-ready talent through experiential learning and practical exposure. With campuses in both Borivali and South Mumbai, the institute has actively created opportunities for students to engage with the professional world through platforms such as Lakmé Fashion Week, Bombay Times Fashion Week, and design competitions including IDAC.
 

The annual showcase Layer’M reflected this vision through an immersive presentation of student-led projects and collections across both disciplines.
 

The Interior Design Exhibition featured thoughtfully designed furniture pieces, detailed 3D models, and academic design portfolios conceptualised by students. The exhibition was reviewed by renowned architects and interior designers, offering students valuable industry feedback and firsthand exposure to professional jury interactions, an important step in understanding practical industry expectations and design thinking.
 

One of the key highlights of the event was an engaging Interior Design Talk Show featuring acclaimed interior designer Sarah Sham. Through her interaction with students, she shared insights into the realities of the design industry, creative processes, and career-building, giving aspiring designers meaningful direction and practical knowledge for their professional journeys ahead.
 

The evening transitioned into a grand Fashion Design showcase, where graduating students presented experimental and innovative collections through a high-energy runway presentation. Featuring nearly 110 garments, the showcase celebrated individuality, craftsmanship, and contemporary design narratives, reflecting the evolving voice of young fashion talent emerging from Mumbai’s design ecosystem.
 

The event concluded with a felicitation ceremony honouring distinguished guests, student winners, and graduating designers, celebrating the achievements and creative excellence displayed throughout the festival.
 

With initiatives like Layer’M, NIF Global Borivali & South Mumbai continues to strengthen its commitment towards shaping the next generation of fashion and interior design professionals by combining creativity, industry exposure, and experiential learning under one platform.

Instagram: www.instagram.com/nifborivali?igsh=NGxvNHZ6MGtkZG0w
 

About NIF Global Borivali & South Mumbai
NIF Global Borivali & South Mumbai is one of Mumbai’s leading institutes for fashion and interior design education, committed to nurturing creativity, innovation, and industry-ready talent. With campuses in Borivali and South Mumbai, the institute focuses on providing students with practical exposure and real-world opportunities that bridge academics with the professional industry. Through a strong emphasis on experiential learning, industry collaborations, and creative excellence, NIF Global continues to empower and shape the next generation of fashion and interior design professionals.

Celebrating 20 years, Max Fashion brings the Max Kids Festival inspired by Disney and Pixar’s Toy Story 5

This summer, Max Kids Festival returns with its biggest edition yet transforming 530+ stores across India into destinations built around discovery, imagination, and play. What began two decades ago as a seasonal retail event has evolved into one of the country's most anticipated summer experiences for families. Max Kids Festival 2026 is bringing timeless Disney storytelling to life through character merchandise, interactive experiences, and on-ground activities designed to make every store visit truly memorable.

Celebrating 20 years, Max Fashion brings the Max Kids Festival inspired by Disney and Pixar’s Toy Story 5

Disney and Pixar’s Toy Story 5 Is Here. And so is Max Fashion’s themed collection.
The launch of Max Fashion’s Toy Story 5-inspired collection is timed with the much-anticipated film release on 19 June. Inspired by one of the world's most beloved franchises, the collection features designs showcasing fan-favourite characters like Woody and Buzz Lightyear, bringing themes of friendship and adventure to everyday kidswear.

50+ Styles. Everyone’s Favourite Characters.
Spanning infants, kids, and teens, the Max Kids Festival features over 50 styles from the Toy Story 5-inspired collection including coordinated sets, playful prints and everyday essentials, all starting at xx INR. As part of a broader celebration of Max Fashion's Disney and Marvel-themed portfolio, this year’s festival will be the most exciting yet.                                      

Paint & Win: Making Kids the Stars, City by City
Taking the festival beyond store walls, Max Fashion is launching Paint & Win - a city-wide creative contest that has already drawn 5,000+ registrations. Designed to engage children through imagination and art, the initiative rolls out across Bengaluru, Hyderabad, Kolkata, and Chennai, inviting young fans to express themselves through painting while enjoying games, music, and interactive experiences themed after Toy Story 5 at every stop. Exciting prizes await the young creators: the winner will walk away with a gift voucher worth INR 6,000, a trophy, and a certificate, while the runner-up will receive a gift voucher worth INR 3,000 alongside their own trophy and certificate.

A Grand Celebration Two Decades in the Making
As part of the festival launch in celebration of 20 years of Max Fashion in India, the brand hosted a first-of-its-kind in-store fashion walk wearing Toy Story 5-themed collections at its Rajouri Garden store in New Delhi - a truly grand occasion that brought together 200+ families, including parenting creators for an unforgettable afternoon.

Sumit Chandna, CEO, Max Fashion, said, "Max Kids Festival has evolved into a powerful platform for us to showcase the depth and breadth of our kidswear offering while creating memorable experiences for families. This year, we are bringing that to life through an expansive character-led collection that blends everyday comfort with playful design across categories and age groups. This collection inspired by Disney and Pixar’s Toy Story 5 gives us a unique opportunity to connect storytelling with product in a way that feels relevant, accessible, and engaging for both kids and parents."

About Max Fashion

Max Fashion, known for ‘everyday fashion’, is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and now has a footprint in over 19 countries globally. In India, currently with 530+ stores & presence across 210+ cities, Max is the largest family fashion brand not only in the Middle East but also in India in the shortest span of time. Fashion’s brand vision is to “democratize fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids.

Max Fashion is a true omnichannel brand with an outstanding Online shopping experience through the maxfashion.com website as well as an engaging app which is enjoyed by millions of consumers.

For more information, visit www.maxfashion.in/in/en.

Pepe Jeans Wins Big at Images Group PRC Event

The brand secured wins in the following categories:

• Marketing Campaign of the Year for the Pepe Jeans x Social Discovery campaign

• CRM / Loyalty Programme of the Year for its customer engagement and database-driven retail initiatives

The award-winning Pepe Jeans x Social Discovery campaign leveraged Meta Ads to create a more personalised and conversational shopping journey for consumers. The campaign delivered strong business impact through lead generation, customer engagement, and measurable sales conversions, while strengthening the brand’s digital-first retail approach.

In the CRM and loyalty category, the recognition highlighted Pepe Jeans London’s focus on customer retention, database management, and data-led engagement strategies that have contributed to sustained consumer relationships and retail performance.

These recognitions reflect the brand’s continued focus on building meaningful consumer experiences through technology, data intelligence, and integrated omnichannel marketing initiatives.

The Phygital Retail Convention by IMAGES Group is among India’s leading retail industry platforms, bringing together brands, retailers, and industry leaders to recognise innovation across the retail ecosystem.

About Pepe Jeans London
Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim, that’s what Pepe Jeans is all about.

#PepeJeansLondon
@pepejeansindia
pepejeans.in

JACK&JONES blends sport, street and denim in new ‘Rush’ drop
 

Vol.02 is designed for the chase - the constant pull towards what excites you, drives you and keeps you moving. This campaign is built around the idea of everyday adrenaline: the thrill of doing, expressing, moving and living in the moment. It speaks to a mindset that is energetic, instinctive and always in pursuit of what’s next. Through Vol.02, JACK&JONES shows up for those who are driven by momentum and built for life in motion.

Five athletes. Five worlds. One relentless energy. Motorsport athlete Harith Noah, footballer Vikram Partap Singh, dancer Nasir, BMX rider Rahul, and skateboarder Kushal — each with their own arena, their own rules, their own way of moving. Rush was built around that. Utility-driven fits that move with you, graphics that hit like adrenaline, and denim that doesn't flinch under pressure. This is what happens when attitude, discipline, and identity show up in every stitch

Denim carries the chapter - technical in construction, raw in feel. Structured fits, clean washes, and detailing that earns its place. Built to perform without looking like it's trying.

Rush is a headspace - the kind that kicks in when the stakes are real and the outfit still has to land. These four bring that same locked-in, eyes-forward energy to every frame. No hesitation. Just movement.

Volume 1: Music set the tone with India's indie scene - artists Loka, Wazir Patar, and Aksomaniac, and a full brand takeover at Bangalore's UN40 festival.

Volume 3: Travel wraps the season - sun-worn, unhurried, and built for wherever you disappear to next.

The JACK&JONES Spring Summer '26 collection is available across stores nationwide and online at www.jackjones.in.
 

Watch JACK&JONES I Vol.02 Designer For The Chase: www.youtube.com/watch?v=GP8WNW8LdXs
 

About JACK&JONES

More than a quarter of a century ago, we set out to take on the world. We were just a few guys with our first jeans collection and a passion for denim that couldn't be denied.
 

Many years later, we're still just one of the guys and it's still all about jeans, but we've added a few more people to our team along the way. And yes, we know it takes more than a pair of good jeans to cover a guy's wardrobe needs. So, we cover the full range from casual classics, neat suits, accessories, and footwear. Basically, we've got it covered for every occasion you might end up in. That's why we like to think of ourselves as more than just a brand. We're brotherhood, a club, a community - bonded by denim. And in that community, we have one objective – being there for our guys. Our universe is a drama free zone, shopping is made easy. It's good jeans with good vibes. This is the philosophy behind our brand.
 

JACK&JONES India currently has 79 exclusive brand outlets & 417 shop-in-shops spread across the country. JACK&JONES is available online with www.jackjones.in and present with leading online partners.

About BESTSELLER India

BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 44 countries through more than 2,800 chain stores and 16,000 external multi-brand stores. Read more about BESTSELLER at www.bestseller.com. Today, we provide fast affordable fashion for women, men, teenagers, and children. Our products are available online, in branded chain stores and in multi-brand and department stores across the world. BESTSELLER India markets and sells the BESTSELLER brands JACK&JONES, VERO MODA, ONLY, Selected, JACK&JONES Junior & VERO MODA Girl. BESTSELLER India currently has 256 exclusive brand outlets and is present in over 1519 shop-in-shops in external multi-brand stores throughout India.

• Redefining Occasion Fashion Through Rentals, Resale, and Circular Commerce.

• India’s peer-to-peer platform for premium occasion wear rentals, resale, and direct purchase.

Vyshlo, India's newest peer-to-peer fashion rental and resale platform, today announced its public launch across India's major metropolitan cities. The platform enables vendors and individual listers to showcase designer occasion wear, while giving customers a seamless way to discover, rent, and purchase premium fashion for weddings, festive celebrations, and special occasions — including lehengas, sarees, sherwanis, gowns, Indo-western looks, festive wear, menswear, and kids’ wear — delivered to their door, worn for the occasion, conveniently collected afterward, with professional dry cleaning included as part of the rental experience.

A Vyshlo moment — premium occasion wear for life’s most memorable celebrations

Alongside peer listings, Vyshlo features exclusive designer partnerships and a dedicated Vyshlo-owned collection — giving customers access to curated, high-end occasion wear through a single, seamless platform.

Designed for modern Indian consumers who seek variety, flexibility, and access to premium fashion without the burden of ownership, Vyshlo brings together occasion wear rentals, resale, and circular fashion commerce into one integrated platform.

Founded after a formative experience involving a trademark dispute with its original brand, VastraLoop, Vyshlo was rebuilt from the ground up with a clear philosophy: fashion should be sold as a feeling, not a function.

The name itself — Vyshlo — represents the moment something comes together. The instant a look feels exactly right, confidence rises, memories begin, and the day becomes unforgettable.

“We are not in the clothing business. We are in the ‘moment’ business. Every rental, resale, or outfit discovery on Vyshlo becomes someone’s Vyshlo moment — a wedding, a celebration, a family gathering, a day they’ll remember for years," said Founder, Vyshlo.

The Market Opportunity
India’s wedding and occasion wear industry is one of the largest in the world, with the wedding market alone valued at more than $50 billion annually. The average urban Indian consumer attends multiple weddings, receptions, sangeets, mehendi nights, festive celebrations, cocktail events, and family gatherings every season — each demanding a fresh and elevated look.

Yet the dominant solution remains ownership: expensive garments purchased for one-time use and then stored away indefinitely.

Vyshlo enters the market not merely as a utility platform, but as a modern fashion ecosystem built around what today’s customers truly value — access to extraordinary looks for specific moments, without the permanence, high cost, or wardrobe burden of ownership.

The platform also enables users to monetize underutilized wardrobes through resale and rental participation, helping transform fashion from a one-time purchase into a reusable lifestyle asset.

Platform Highlights

• Hundreds of premium designer outfits across ethnic, fusion, western, menswear, women's wear, and kid’s wear — available for rent, resale, and direct purchase, with styles and sizes curated for every occasion.

• Seamless end-to-end rental experience: doorstep delivery, pickup, professional dry cleaning, and flexible durations.

• Curated occasion wear collections for weddings, receptions, festivals, engagement parties, cocktail nights, and destination celebrations.

• "Vyshlo Moments" feature tracking how many celebrations each garment has been part of — reinforcing the platform's circular fashion philosophy.

• Circular fashion model enabling customers to resell premium outfits back into the marketplace, extending garment life and reducing fashion waste.

• Exclusive vendor partnerships and a dedicated Vyshlo-owned signature collection.

“You don’t need to own the outfit — you need the moment, the confidence, and the experience. At Vyshlo, we’re making premium fashion directly accessible to everyone,” said Founder, Vyshlo.

Sustainability
Vyshlo’s rental model directly addresses fashion’s overconsumption crisis. Each garment is professionally cleaned, maintained, and re-rented across dozens of occasions — extending its active life and reducing demand for fast-fashion production.

At Vyshlo, sustainability is not a marketing message — it is embedded into the business model itself.

US Expansion
Following its nationwide India launch, Vyshlo will expand into the United States — targeting major metros including New York, Los Angeles, San Francisco, Chicago, and Houston. The US launch is planned for Q4 2026.

About Vyshlo
Vyshlo is India’s occasion fashion platform for rentals, resale, and direct purchase of premium ethnic and occasion wear — built on the belief that memorable fashion moments should not require permanent ownership. Through an integrated circular fashion experience, customers can rent, buy, and resell designer outfits with doorstep delivery, pickup, and professional dry cleaning for rentals.

Vyshlo makes premium fashion more accessible, flexible, and sustainable, and is available on iOS, Android, and the web. Headquartered in California, USA, with India operations based in Hyderabad.

© 2026 Vyshlo. All content, trademarks, and brand assets are the exclusive property of Vyshlo. Unauthorized reproduction or distribution is prohibited.

Campus Activewear unveiled its new brand identity and logo at Shoecase 2026, with Gautam Gambhir joining the brand during the launch

At the heart of the identity shift are three outward arrows and lines that symbolise multidirectional paths, choices and possibilities, reinforcing the belief that there is no singular route to growth or self-expression. As a visual identity of Move Your Way philosophy, the refreshed identity reimagines the freedom of movement as a reflection of personal ambition, culture and individuality. Designed with a global outlook while remaining rooted in the Indian youth ethos, the new brand identity represents a generation that values authenticity and the freedom to shape its own journey. This further represents Campus’ progression towards a broader culture-led identity that brings together fashion, sport and everyday lifestyle while building stronger emotional relevance with consumers.

The new identity was unveiled at Campus’ Annual Distributors’ Meet- Shoecase 2026, which brought together more than 300+ number of distributor-partners from across India for a three-day event representing growth and shared ambition. As one of the Company’s largest partner engagement platforms, the event reflected Campus’ continued commitment to strengthen its nationwide distributor network that has played a pivotal role in the brand’s journey over the past two decades. Former Indian batsman and current coach of Indian men’s cricket team Shri Gautam Gambhir graced the event as the Chief Guest, sharing his views and engaging with the attendees.

Speaking at the launch, Nikhil Aggarwal, Whole Time Director and CEO, Campus Activewear, said, “As we evolve, this marks an important step in the next phase of our journey as a brand. It reflects a generation that values individuality, draws inspiration from culture and continues to move, explore and define success in its own way. With our new identity, we are placing the individual at the centre of this journey while strengthening Campus’ focus on building a brand that stays closely connected to the ambitions, choices and everyday movement of today’s consumers.”

Held from 16 to 18 May, the three-day event brought together distributors, influencers and key company stakeholders on a single platform to experience the brand’s next phase of growth. The event featured leadership interactions, panel discussion with Gautam Gambhir, large-scale distributor showcases, product experiences, a fashion presentation, a gala evening and an influencer-led engagement hosted by Suhana Sethi.

Sharing his thoughts, Shri Gautam Gambhir said, “Sport has always taught me that success is not about following a single path, but about staying committed to your purpose and pushing forward no matter how the journey changes. What stands out about Campus is how it understands this spirit of movement and individuality. A brand that reflects the mindset of today’s youth, where expression, ambition and everyday performance all come together. This evolution is not just about a new identity, but about staying connected to a generation that is constantly evolving.”

The unveiling comes at an important phase in Campus’ brand journey as the Company continues to strengthen its position within India’s fast-evolving athleisure and lifestyle market. Since its inception in 2005, Campus has steadily evolved into one of India’s leading homegrown sports and athleisure brands by combining fashion-forward design, accessibility and a deep understanding of youth aspirations. Backed by a strong retail and distribution ecosystem with over 23,000 retail touchpoints, more than 300+ exclusive brand outlets and a widespread distributor network across the country, the brand has built a significant omni-channel presence while remaining closely connected to everyday consumers.

The event also highlighted Campus’ commitment towards collaborative growth with its partners and the retail ecosystem. The Company leadership engaged extensively with distributors and stakeholders, reiterating the brand’s long-term focus on innovation, agility and consumer-first thinking. With a product portfolio driven by technology, design agility and evolving lifestyle preferences, Campus continues to strengthen its position as a trusted everyday companion for young India.

About Campus Activewear Ltd

Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr Hari Krishan Agarwal, with his acumen, skill and innovative thinking, started a never-ending revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With more than 23,000 retail touchpoints, 300+ plus exclusive company outlets, a website (campusshoes.com) and as one of the top brands available on e-commerce portals, Campus has secured its pan-India presence while capturing the imagination of millions of people across omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points and an attractive product value proposition, making Campus an aspirational brand, especially for young adults, everyday performers and fashionistas. Strengthening the brand’s leadership position in India, Campus was listed on NSE and BSE on 9 May 2022.

KALKI X Rhea Kapoor

Designed for women who move with ease yet command attention, the KALKI x Rhea Kapoor collection is a considered ode to freedom, individuality and quiet power. Rooted in the balance between ease and elegance, it speaks to a woman who leads with presence, not performance. Each piece is intentionally fluid, breathable and adaptable, allowing for a more personal, intuitive way of dressing.

KALKI X Rhea Kapoor

Sharing her thoughts on the collection, Rhea Kapoor said, “This collaboration was about designing clothes that feel easy, powerful, and versatile, so women can wear them their own way. I’ve always believed that great style isn’t loud, it’s intentional, and KALKI truly understood that vision. Together, we created something deeply personal and timeless.”      
 

The collection unfolds across three distinct series. The Banarasi edit, in gold and ivory, refines heritage through custom weaves from Banaras, paired with restrained zardozi and pearl detailing that feel elevated yet light. The Metallic series, in black, beige and silver, introduces a sharper edge with sculptural cuts and constructed metal patchwork, bold without excess. The Printed series, in pink, green and peach, brings fluidity through soft silhouettes layered with intricate 3D florals that add texture, depth and movement.

Silhouettes span sarees, draped skirts, kaftans, bandhgala jackets and modular separates, designed to move across age groups and geographies. Equally at ease on a younger dresser as on someone with a more intuitive sense of style, the pieces transition seamlessly between Indian and global wardrobes, inviting styling that feels instinctive, not prescribed.

“This collection represents a beautiful balance of comfort and couture. Working with Rhea Kapoor allowed us to explore a softer, freer approach to occasion wear, one that celebrates craftsmanship while giving women the confidence to move, lead, and express themselves effortlessly,” adds Saurabh Gupta, CEO, KALKI Fashion.

Offered through a considered, made-to-order approach, the collection champions intentional dressing, where value lies not just in craftsmanship, but in how each piece is worn, re-worn and made one’s own. Available from XS to XXXL, with customisation across colour, fit and embellishment, it delivers a truly tailored experience

The KALKI Fashion x Rhea Kapoor collection will be available at select KALKI stores and online at kalkifashion.com, providing access to styling assistance and bespoke options.

About KALKI

KALKI- a brand that needs no introduction in the fashion space, is an exuberant balance between ethnic Indian fashion and opulent fusion wear. With glamorous ethnic statements infused with a contemporary aesthetic, KALKI leaves every woman mesmerized with its sumptuous luxury couture. Reviving deeply rooted Indian ence with a trace of universal appeal over the years, Kalki is upstart, innovative, and dynamic. The brand’s design and aesthetic draws inspiration from all walks of life – haute couture trends, forecasts from fashion destinations across the globe, and homebound handloom traditions of India.

To know more about the brand, please visit: Instagram

M3M Foundation, in Collaboration with Jaipuri Banno, Unveils “Ada-E-Hind” at Times Lifestyle Week 2026

Presented under the thematic concept Threads of India: Woven Stories, Shared Soul, the showcase celebrated India’s timeless textile traditions while creating a national platform for grassroots artisans and emerging designers from rural communities.

Following the success of Dream Weavers 1.0 at Times Lifestyle Week 2024, M3M Foundation once again returned to the runway to amplify hidden talent and bring India’s craft heritage to the forefront. Last year’s initiative introduced six young rural designers to the world of fashion. This year, the Foundation deepened that vision by taking students directly to the source of India’s most iconic crafts.

Under the visionary leadership of Dr. Payal Kanodia, Chairperson and Trustee, M3M Foundation enabled four students from its iMpower Academy for Skills — Aanchal, Geeta, Nishu and Nancy — to embark on an immersive journey across India.

Over the course of three months, the young creators travelled through narrow streets, artisan homes and modest workshops across the country, often in economically vulnerable communities where craftsmanship remains the backbone of household livelihoods. They learned directly from weavers, embroiderers, printers and dyers, understanding not only the techniques but also the stories, struggles and traditions woven into every thread.

The journey began in Lucknow, where the students explored delicate Chikankari and Zardozi embroidery. In Varanasi, they witnessed the intricate process of Banarasi silk weaving. In Patiala, they learned the vibrant art of Phulkari embroidery. In Kanchipuram and Chennai, they experienced the richness of Kanjivaram silk and Kalamkari. In Bhuj and surrounding artisan villages such as Ajrakhpur and Bhujodi, they discovered Ajrakh printing, Bandhani and handloom traditions. In Rajkot, they observed the highly complex Patola weaving technique, and in Rajasthan, they immersed themselves in the timeless craft of hand block printing.

Mentored by Neetu Mahajan, Director of Jaipuri Banno and designer of the collection, the students transformed their learnings into a contemporary fashion narrative rooted in heritage and purpose.

The result was a stunning collection of 33 ensembles, each thoughtfully designed to carry the spirit of the regions and communities from which they emerged. Each garment represented countless hours of artisan labour and embodied the cultural memory of communities that have preserved these traditions for generations.

The collection was brought to life on the runway by acclaimed actor Neetu Chandra as the lead showstopper, joined by digital creator Garima Chaurasia and Nisha Yadav in a special showstopper appearance. They were accompanied by Neetu Mahajan and the four young creators from iMpower Academy, and Dr. Aishwarya Mahajan, Managing Trustee and President, M3M Foundation, receiving an enthusiastic response and standing ovation from the audience.

Speaking on the occasion, Dr. Payal Kanodia said, “At M3M Foundation, we believe that true empowerment begins when hidden talent is given visibility, dignity and opportunity. Ada-E-Hind is not merely a fashion showcase; it is a tribute to India’s artisans, whose hands preserve our cultural soul, and to the young creators who prove that dreams from the smallest villages can reach the grandest stages.”

Through its iMpower Academy for Skills implemented by the National Institute of Education and Development (NIED), M3M Foundation continues to equip young people from underserved communities with vocational training, mentorship and exposure. Ada-E-Hind extends this mission by connecting education with heritage, creativity and dignified livelihoods.

With Threads of India and the unveiling of Ada-E-Hind, M3M Foundation and Jaipuri Banno have once again demonstrated that when purpose meets creativity, fashion becomes a powerful medium for recognition, preservation and social transformation.

About M3M Foundation
M3M Foundation is the philanthropic arm of the M3M Group, working across education, health, livelihoods, sports, and environment. With a reach across 22 states and over 1,300 villages, the Foundation has positively impacted more than 5 million lives, driven by a vision of inclusive, sustainable, and transformative nation-building.

Ford Models Jury

The event received an overwhelming response, with 1500+ applicants participating in the casting process and 600+ registrations recorded for the Mumbai open casting, further highlighting India’s growing influence in the global fashion and modelling ecosystem.

Known globally for discovering and shaping some of fashion’s most iconic faces over the last eight decades, Ford Models brought its international scouting legacy to India with a powerful jury panel featuring leading names from Paris, New York, Barcelona, and the international fashion circuit.

The casting marked a significant step for India’s growing presence in the global modelling industry, with aspiring talent travelling from multiple cities for a chance to be seen directly by one of the world’s most influential modelling agencies.

After an extensive evaluation process, 20 finalists were shortlisted for the next stage of consideration for potential international opportunities.

The esteemed jury personally reviewed and scored participants based on runway potential, and confidence, personality, versatility, and international market appeal.

The jury included:

• Phonetip Sisavath - Agent, Ford Paris Women Board

• Eddy Martin - Agent, Ford Paris Men Board

• Fabio Monceri - Senior Image Manager, Ford NYC & Barcelona

• Victoria Da Silva - CEO, Le Grand Casting Paris

• Parthiva Hirdaramani - CEO, Panthera MA

The event witnessed long queues of aspiring talent outside the venue, reflecting the excitement and scale surrounding Ford Models’ India debut. For many participants, the casting represented a rare opportunity to step directly into the global fashion ecosystem and gain visibility with some of the world’s top international scouts and agencies.

Industry insiders, creators, fashion enthusiasts, and media gathered to witness what many are calling one of the most significant international scouting initiatives to take place in India in recent years.

With Ford Models now officially scouting in India, the event signals a powerful shift in the global fashion industry’s growing focus on Indian talent, diversity, and representation on the international stage.

About Ford Models

Founded in 1946 in New York, Ford Models is one of the world’s most influential modelling agencies and has played a defining role in shaping the global fashion industry. The agency has offices across Paris, Barcelona, New York, Miami, Los Angeles, Chicago, and Brazil.

About Panthera Management Agency

Panthera Management Agency (MA) is a talent and management agency operating across Sri Lanka and India, representing leading names including Elina Gunawardena.

About Le Grand Casting

Le Grand Casting is an international scouting platform creating premium casting events in collaboration with leading model agencies worldwide.

Superdry Sport Takes the Court at Sip & Serve-A Padel Evening with Brand Ambassador Lakshya

At the centre of it all was actor and Superdry Sport brand ambassador Lakshya — on court, in the mix, and very much in his element. He rallied with guests, owned the energy on the padel court, and made the whole evening feel effortlessly cool. With beats setting the mood and bites keeping the crowd fuelled, Sip & Serve was designed to be experienced, not just attended — a living showcase of what Superdry Sport is all about.

Guests also got a first look at Superdry Sport’s new padel-ready collection — a drop that doesn’t ask you to choose between performance and personality. Breathable, moisture-wicking fabrics. Lightweight construction. Movement-friendly fits engineered for agility, comfort and endurance when the game demands everything you’ve got. Built tough, built to last — and designed to transition seamlessly from court to street without missing a beat.

This drop lives inside Superdry Sport’s broader performance universe — a world engineered for intensity. Moisture-control technology, high-durability materials, and construction built to keep pace with high-output play, no compromises. Layered on top is the brand’s signature street energy: a sharp, athletic aesthetic that moves effortlessly between the court and the city. 

Sip & Serve was more than an event — it was a statement. Superdry Sport is showing up at the intersection of performance, style and culture, building community that goes beyond the brand.

About Superdry

Superdry is a global contemporary fashion brand celebrated for its distinctive fusion of British craftsmanship, Japanese-inspired graphic energy, and American varsity heritage. Loved by Gen Z and young millennials, the brand is recognised for its iconic streetwear, premium fabrications, and elevated style codes that blend cultural relevance with modern design.

In India, Reliance Brands Limited (RBL) operates the country’s largest Superdry network and holds a 76% stake in the brand’s IP for India, Sri Lanka, and Bangladesh. Since introducing Superdry to India in 2012, RBL has expanded the brand to over 200 points of sale across more than 50 cities, with its e-commerce footprint extending reach to over 2,300 cities nationwide.

On the Road with Shiruku Denim

At the centre of this initiative was a one-of-a-kind concept: a truck wrapped entirely in Shiruku denim, designed to take the fabric directly to consumers. The journey began with a flag-off from the Pepe Jeans office, followed by an installation at R City Mall, Ghatkopar, before the truck travelled across Mumbai from April 27 to May 3.

The denim-wrapped truck served as both a striking visual and an interactive touchpoint, encouraging people to engage with the fabric in a more tangible way. It offered consumers the opportunity to explore Shiruku’s defining qualities—its softness, breathability, and lightweight feel—while retaining the strength and character of denim. By transforming a simple vehicle into a travelling brand experience, Pepe Jeans London created a distinctive on-ground moment that connected product innovation with real-world interaction.

Commenting on the activation, Rakesh Jallipally, CEO, Pepe Jeans London, said, “At Pepe Jeans London, we are constantly exploring new ways to bring our innovations closer to consumers. Shiruku is a standout fabric that redefines comfort in denim, and we wanted people to experience it beyond the retail environment. This activation allowed us to create a more direct, sensory connection with our audience, turning the product into a lived and memorable brand experience.”

With this activation, Pepe Jeans London continues to reimagine how consumers engage with denim by bringing together innovation, creativity, and meaningful on-ground experiences.

You can watch the video here: www.youtube.com/watch?v=1zaGL6z4hEk

About Pepe Jeans London

Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim, that’s what Pepe Jeans is all about.

Beverly Hills Polo Club - Exclusive Brand Outlet

This transition marks a decisive move from a licensing-led structure to a fully owned subsidiary with a franchise-operated platform.

The new model will enable BHPC to exercise greater control over brand positioning, consumer experience, and market execution. It is designed to drive consistency, strengthen brand equity, and accelerate scalable growth across channels.

At the core of this transformation is a multi-partner, multi-channel, and multi-category strategy aimed at enhancing distribution agility, optimizing operational efficiency, and building a future-ready retail ecosystem.

Mr. Ajay Bindroo, Managing Partner, Beverly Hills Polo Club said, “India is not just a growth market, it is a strategic global priority for us. Moving to a franchise model allows us to take mutual ownership of our brand narrative, deepen market engagement, and execute with precision. With a strong partner ecosystem and a clear roadmap, we are confident of building a high-quality, scalable platform that delivers sustained long-term value.”

Key Strategic Initiatives:

• BHPC has partnered with RJ Corp to drive the rollout of Exclusive Brand Outlets (EBOs), leveraging their strong retail execution capabilities.

• The brand is strengthening its presence in department store retail through Shoppers Stop, expanding its Shop-in-Shop footprint across key cities.

• A wider multi-brand outlet (MBO) partner network will further extend reach into high-potential emerging cities.

This integrated approach positions BHPC to capture India’s evolving consumption landscape with greater speed, sharper execution, and enhanced control, while building a resilient and premium retail presence across formats. 

While retail remains a key driver of expansion in the near term, we see digital as an essential pillar for the future, one that will enable deeper consumer engagement and more direct relationships over time. E-commerce and D2C are important strategic priorities for us, and we are actively working towards strengthening our capabilities in this space.

Mr. Eli Haddad, Founder, Beverly Hills Polo Club said, "India represents one of the most compelling growth markets for the Beverly Hills Polo Club brand. With its scale, evolving consumer landscape, and strong affinity for global lifestyle brands, the opportunity is both immediate and long term. Our India partnership allows us to build the brand in a structured and meaningful way, with the right foundation to scale across key markets while staying true to our heritage and positioning."

Mr. Varun Jaipuria, Director, RJ Corp, said, “Adding Beverly Hills Polo Club to our portfolio marks an exciting new chapter in our retail journey. India's appetite for premium lifestyle brands has never been stronger and Beverly Hills Polo Club resonates deeply with the Indian consumer. With our deep retail expertise, we are committed building a retail footprint where all our consumers connect with the brand's complete portfolio, making BHPC a leader in India’s premium casualwear segment.”

Mr. Kavindra Mishra, Customer Care Associate, Managing Director and CEO, Shoppers Stop, said, “At Shoppers Stop, we are committed to bringing the best of global brands to Indian consumers. Our partnership with BHPC strengthens our premium lifestyle portfolio and allows us to offer customers a compelling brand experience within our stores.”

About Beverly Hills Polo Club
Beverly Hills Polo Club is an internationally recognised lifestyle brand inspired by the heritage and spirit of the sport of polo. With a presence across multiple categories and markets, the brand combines classic elegance with a contemporary sensibility.

Heritage in every stitch, Mrs. Sudha Reddy represented India at the Met Gala 2026 in ancient Machilipatnam Kalamkari couture

​Rooted in the ancient Machilipatnam style of Kalamkari, the look served as a living bridge between 3,000 years of tradition and the 2026 theme of "Costume Art." 

The centerpiece of the ensemble, the "Tree of Life," was reinterpreted through a sculptural, modern lens, utilizing natural dyes and intricate hand-painting to tell a story of growth and interconnectedness. This was not merely a dress, but a constructed immersive narrative, where traditional Indian zardozi, marodi, and resham embroidery met cutting-edge couture innovation.

​The design was a love letter to Reddy’s origins, intricately mapping the cultural landscape of Telangana. Symbolic motifs like the Palapitta bird and the Jammi Chettu tree were woven alongside celestial nods to the Sun and Moon gods. The silhouette featured a dramatic royal blue corseted bodice and a staggering 7 meter lavish trail that unfurled with peacock motifs. To add a touch of metallic edge, a handcrafted installation of brass, copper, and silver vines climbed the back, centering on the wish-fulfilling Kalpavriksha tree.

​No, Sudha Reddy's appearance would be complete without a display of museum worthy jewels, and this year was no exception. Valued at $15 million, her monochromatic sapphire suite featured the "Queen of Merelani" a jaw dropping 550 carat deep violet-blue tanzanite. Complemented by 23-carat yellow diamonds and a theatrical Dolce & Gabbana minaudière, the look was grounded by minimalist beauty: a sleek low ponytail and a soft, smoky cat-eye that allowed the craftsmanship to take center stage.

​Reflecting on the evening, Sudha Reddy noted that the ensemble was a deliberate effort to bring South Indian textiles to the global forefront, inspired by the region's vision for international visibility. "Indian craftsmanship isn't a legacy confined to history but a living, breathing art form," Reddy shared. For Manish Malhotra, the project was about the "soul of the craft," creating an emotional experience that transcended the garment itself. As Reddy continues her trajectory as a champion of cultural storytelling, "The Tree of Life" stands as her most profound statement yet on the power of heritage in a modern world.

​

​About Sudha Reddy

Sudha Reddy is a globally recognized philanthropist, business leader, and fashion icon. Through the Sudha Reddy Foundation, she remains committed to various charitable initiatives while consistently using the world’s most prestigious platforms to elevate Indian craftsmanship and storytelling.

Kora by NM strengthens its footprint across India and globally, with 27+ stores shaping a unified retail experience

Over the years, Kora by NM has carved a distinct place in India’s occasionwear market, becoming a familiar name across weddings, festivities, and milestone moments. Its growth reflects a broader shift in menswear where dressing today is not just traditional, but increasingly personal, expressive, and style-conscious.

At its core, the brand brings together heritage and modernity, with contemporary Indian silhouettes that balance craftsmanship with ease and wearability. This approach has helped Kora by NM connect across generations, often becoming part of shared celebration dressing within families.

Today, Kora by NM operates 27+ stores across India, with a presence in key markets including Mumbai, Delhi, Jaipur, Hyderabad, and other metro cities, along with a growing footprint globally. Retail continues to play a key role in its growth, with a focus on expanding its footprint while maintaining a consistent and immersive brand experience.

Speaking on the milestone, the Founders Nilesh and Mitesh said, “Kora by NM completes 15 years this year, growing from a single vision into a brand with 27+ stores across India and an expanding presence in the UK and UAE. This growth has been driven by a strong focus on retail experience and an evolving understanding of our customer. We’re grateful to be part of our customers’ most important moments. Their trust continues to fuel our journey as we scale further and build Kora into a household name in celebration wear.”

As it enters its next phase, Kora by NM is focused on expanding its retail footprint and strengthening its position within India’s growing occasionwear market.

About KORA by NM

KORA by NM is a Mumbai-based contemporary Indian menswear brand founded by Nilesh and Mitesh in 2009. Known for its modern take on traditional occasionwear, the brand offers sherwanis, kurta sets, bandhgalas, and Indo-western ensembles crafted with a focus on quality, detail, and accessible luxury. Blending heritage craftsmanship with contemporary design, KORA by NM caters to the evolving style of the modern Indian man for weddings and celebrations.

The hands behind every Indian Peacock piece

Not because the craft wasn't valuable. Because the path from loom to life had too many barriers.

Indian Peacock attempts to bridge these gaps through direct collaboration.

Founded by architect Preethi Pathireddy, The Indian Peacock is where her decade-long journey in architecture meets her deep-rooted love for texture, form, and cultural heritage. An Ivy League alumna, Preethi has always been intuitive in her design approach, drawing connections between structure and softness, craft and utility. What began as a personal exploration of India's textile legacy soon grew into a brand committed to slow fashion and conscious living.

We collaborate with handloom artisans across India. Jamdani weavers of West Bengal, Ikat weavers of Telangana, handblock print artisans of Rajasthan, and Mangalgiri weavers of Andhra Pradesh. They are not vendors, but partners. We know their craft, their processes, and their stories. We support them with fair wages, and consistent work, not just seasonal demand.

This isn't about "modernizing" traditional craft. We do something simple: we make their work wearable for everyday life.

We design structured shirts, versatile kurtas, and thoughtfully made coord sets for everyday wear. We don’t approach craft as fusion or occasionwear. Our intent is to bring handwoven textiles into the rhythm of life, to be worn often, lived in, and relied on. Because craft survives not through occasional admiration, but through relevance and consistent use.

A handwoven garment becomes something you reach for week after week. Instead of a mass-produced alternative, it creates quiet continuity. It keeps looms active, skills relevant, and livelihoods steady. Handloom survives not through admiration or occasional wear, but through everyday choices that keep the craft alive, relevant, and in motion.

This is how we reclaim the narrative: by putting artisan craft back to where it's always belonged.

Indian Peacock isn't rescuing artisans, they need markets, respect, and fair economics. We're providing that. We're not preserving tradition in amber. We're proving it's alive and necessary.

Every garment carries the maker's presence. Every collection starts with the textile, not the trend. Every decision asks: does this serve the craft and the craftsperson? Because when Indian textiles move from heritage looms to modern streets, wearing the artisan's dignity along with their weave, the story becomes theirs again.

This work extends beyond the loom. In our Hyderabad studio, every garment moves through the hands of a team that cuts, stitches, and finishes each piece with the same attention to detail the textile began with. Craft does not exist in isolation, and neither do we. Fair wages, consistent work, and a supportive environment are principles we apply across everyone involved in the process, not just in idea, but in practice.

And we're just here to make sure it gets told, thoughtfully, consistently, and with the care of a team that believes in it.

Shubha Design Studio Co-founders Shubha Mitra, Punam Mallick Launches ‘Laadla Laadli. India

Founded five years ago by Shubha Mitra and Co-founded by Punam Mullick, Shubha Design Studio has carved a niche for itself among women seeking comfort-led yet expressive fashion. With a strong focus on skin-friendly fabrics, environmentally aligned practices, and its signature quirky design language, the brand has received widespread love and acceptance from women across India and globally.

Building on this success, the founders are now extending their design philosophy into children’s fashion with Laadla Laadli. India—a brand that seeks to engage young minds through thoughtfully designed clothing that is educational, interactive, and fun, inspired by art, culture, and nature.

At the heart of Laadla Laadli. India lies the belief that children’s clothing can go beyond aesthetics to become a medium of learning and imagination. Each piece is designed to introduce children to elements of Indian art, culture, mythology, and global influences, creating a bridge between the East and the West in a way that is intuitive, engaging, and playful.

To bring this vision to life, Shubha Mitra and Punam Mullick have partnered with Pravitha Nair, an IT engineer with international experience in technology and an evolving Kathak dancer. Her multidisciplinary background and passion for global storytelling, cartoons and Indian cultural heritage add a unique dimension to the brand's creative and strategic direction.

This collaboration brings together design, culture, and visual storytelling to shape a brand universe that is imaginative, meaningful, and fun-driven.

As part of the launch, the brand has also introduced a specially curated campaign designed to bring children aged 3 to 12 years together under one roof both physically and digitally to experience the richness of Indian sustainable textiles and storytelling through clothing. The campaign aims to position fashion as more than apparel, but as moments of learning, joy, and discovery, where each garment becomes a conversation starter about culture, creativity, heritage, and fun exploration.

Speaking about the launch, Shubha Mitra, Founder and Head of Design, Shubha Design Studio, said, “Shubha Design Studio has always been about creating clothing that feels good—on the skin and in spirit. With Laadla Laadli. India, we wanted to take that idea further by designing for children in a way that sparks curiosity and imagination. Every garment is not just a piece of clothing, but a story waiting to be discovered.”

Punam Mullick, Co-founder and Head of Business, added: “The response we have received over the last five years has been incredibly humbling and has inspired us to build something equally meaningful for the next generation. With Laadla Laadli. India, we are creating a brand that parents can trust—not just for comfort, quality, and quirky aesthetics, but for the value it brings in shaping a child’s understanding of the world around them in a fun and engaging way.”

Pravitha Nair, Partner at Laadla Laadli. India, said, “Having experienced global cultures firsthand, I have always believed in the power of storytelling as a universal connector. Through this brand, we want to introduce children to the richness of Indian art and culture while keeping it relatable in a global context. It’s about making learning joyful, visual, interactive, and deeply rooted in fun experiences.”

The brand will initially launch as a digital-first platform, making its collections accessible to parents across India and globally. However, the long-term vision extends beyond e-commerce. Laadla Laadli. India aims to create immersive offline spaces where children can engage with art, music, storytelling, and cultural experiences, particularly focusing on Indian comics, mythology, and traditional art forms alongside global influences.

With this launch, Shubha Design Studio reinforces its commitment to thoughtful design and meaningful storytelling, expanding its universe from women’s fashion into a holistic, culture-led lifestyle proposition for the next generation.

About Shubha Design Studio
Shubha Design Studio is a sustainable fashion brand specializing in comfortable, effortless, and stylish clothing for women. Known for its quirky, artistic prints and skin-friendly fabrics, the brand blends design with environmental consciousness to create apparel that is both expressive and responsible. Founded by Shubha Mitra and co-founded by Punam Mullick, the brand has built a loyal customer base across India and internationally over the past five years.

About Laadla Laadli. India
Laadla Laadli. India is a kids wear brand by Shubha Design Studio that reimagines children’s clothing as a medium for storytelling, education, cultural exploration, and fun-driven interaction. Rooted in Indian art and culture with a global perspective, the brand creates interactive, meaningful apparel designed to inspire curiosity, creativity, and joy in young minds. The brand is currently launching as a digital-first platform, with plans to build immersive offline experiences for children in the future.

Everyday Essentials Reinvented

The collection focuses on open silhouettes, including flat and low-heeled sandals, peep-toes, woven straps and styles with adjustable buckles. Crafted using lightweight materials and supportive construction, the range is designed for long hours of wear while keeping the look fresh, minimal and easy to style. A palette of beige, brown, silver and black gives the collection a relaxed, modern sensibility, while subtle heel heights add stability without compromising comfort.

More than just a seasonal trend, open footwear continues to be a category deeply embedded in Indian consumer behaviour. From navigating daily commutes to transitioning into relaxed evening settings, sandals and open styles have consistently delivered on ease and adaptability. This sustained demand is reflected in scale, with Bata selling over 2 million pairs of open footwear in 2025, reinforcing its position as a category staple.

Speaking about the campaign, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India said, “Everyday Essentials. Reinvented reflects the way Bata is looking at modern footwear today - through the lens of comfort, utility and design that fits seamlessly into real life. With this collection, we are bringing together thoughtful construction and contemporary style to create footwear that feels relevant, easy to wear and dependable through the day.”

Adding to the campaign’s spirit, Taapsee Pannu added, “For me, comfort is essential when it comes to footwear. My days are often packed and constantly on the move, so I naturally gravitate towards styles that feel effortless to wear while still looking stylish. The open footwear from Bata’s Everyday Essentials collection fit seamlessly into my everyday routine.”

With “Everyday Essentials. Reinvented,” Bata positions open footwear not just as a category, but as an everyday constant, one that continues to evolve with the pace and preferences of modern India. With accessible pricing starting at ₹799, the collection aligns with Bata’s commitment to making well-crafted, everyday footwear widely available.

Campaign link: www.instagram.com/reel/DW8qHyFot5X/?igsh=MXNheXRlNzliY3c0NQ%3D%3D

About Bata India
For close to a century, Bata India has been a symbol of trust and quality for the Indian consumers, serving 250,000 customers every day in 2023. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 1900+ stores (Company Owned and Franchise). Augmented by thousands of Multi Brand Outlets and a robust omni-channel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.

Bata India's mission is to make global trends and premium fashion accessible to all consumers through its extensive retail network. It is redefining the intersection of fashion and comfort through its various brands - Bata Red Label for in trend global styles, Bata Comfit for technology enabled comfort in daily wear, athleisure brand Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, fashionable range of clogs and slip-ons under Floatz, kids brand Bubblegummers that has won the trust of parents while inspiring fun, and Hush Puppies the global brand that epitomises comfort and elegance to name a few. To explore the world of Bata, please visit www.bata.com

Shreyas Iyer styled in Pepe Jeans in association with ELLE

The collaboration presents a series of elevated casual looks that blend classic denim with modern silhouettes, from timeless double-denim styles to relaxed, refined fits. Shot in a clean, editorial-style setting, the campaign captures Iyer’s effortless presence, where comfort meets confidence, and versatility defines everyday style.

Reflecting his personal approach to fashion, the edit subtly mirrors a sense of ease, adaptability, and understated confidence, qualities that resonate with both his on-field persona and off-duty wardrobe.

Shreyas embodies the spirit of modern India, confident, expressive, and constantly evolving. His style aligns seamlessly with the brand’s focus on individuality and contemporary fashion, making this collaboration a natural fit. Through this association with ELLE India, the brand aims to create a strong cultural moment at the intersection of sport and style.

With this collaboration, Pepe Jeans London continues to strengthen its cultural relevance in India, aligning with influential voices who bridge sport and lifestyle with authenticity.

You can watch the video here: youtube.com/shorts/Y8WYCjo1aCo?si=eICH1Be49oaXuGNs

About Pepe Jeans London

Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim, that’s what Pepe Jeans is all about.

Sangeeta Tanwani, Chief Executive Officer of Pantaloons & OWND!, with Acclaimed Actor Adarsh Gourav at OWND!’s 75th Flagship Store Launch
 

To mark its entry into Mumbai, OWND! hosted a high-impact launch event that brought the brand’s energy and identity to life. The evening featured a dynamic fashion showcase, with Adarsh Gourav, one of the lead actors from Kho Gaye Hum Kahan, as the showstopper. The event saw strong participation from the city’s fashion and youth community, creating a vibrant celebration of style, self-expression, and culture.
 

Located at Infiniti Mall in Malad and R-Mall in Thane, the two new stores span over 5,900 sq. ft. and 7,600 sq. ft., respectively. Designed as immersive and high-energy retail spaces, the stores bring OWND!’s bold and expressive identity to life, offering trend-first collections, intuitive layouts, and a seamless blend of physical and digital experiences. The spaces are built to encourage discovery, individuality, and self-expression.
 

Commenting on the milestone, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND! said, “We are incredibly proud to reach the 75-store milestone for OWND!, which reflects the strong connection the brand has built with young India. Our entry into Mumbai is an important milestone for us, given the city’s influence on youth culture and fashion. As we continue to grow, our focus remains on staying close to our consumers and building a brand that evolves with them.”
 

OWND! offers a wide range of fashion-forward collections for a generation that thrives on visibility and validation. From everyday essentials to trend-driven statement pieces, the brand blends comfort, versatility, and individuality with great accessibility across menswear, womenswear, and kidswear. With frequent drops and an agile design approach, OWND! stays closely aligned with global trends while remaining rooted in local sensibilities.
 

Reaching 75 stores underscores OWND!’s rapid scale-up and its strong cultural resonance with Gen-Z consumers. The brand continues to shape a retail experience that goes beyond fashion, creating environments that feel relevant, inclusive, and rooted in youth culture.
 

With a continued focus on agility, trend responsiveness, and consumer-first thinking, OWND! is poised to further strengthen its footprint across the country.

Madame & Mister Sibarita at Moscow Fashion Week

Many collections by Russian designers showcased this season at Moscow Fashion Week have sparked considerable media attention and drawn the interest of fashion industry experts. The brand Koss focused on a play of textures and a contrasting palette in its new collection, combining classic New Look–inspired silhouettes with airy chiffon and rich velvet. Designers of Capparel explored the idea of physical presence and material memory, turning folds and imprints of body movement into the central elements of the collection’s architectural structure. The brand MME showcased a collection that harmoniously blends precision and sculptural structure with softness, capturing the inner strength and understated elegance of the contemporary woman. XakaMa - Fashion House of Lena Makashova, which celebrated its 35-year anniversary, presented a collection enriched with avant-garde details - intricate straps, asymmetrical multi-tiered folds, dresses with vests, voluminous accent trousers and an interplay with pockets. The Ammonit collection featured flowing silhouettes and soft fabrics designed to provide comfort and confidence in the rhythm of the modern city.

The global spirit of the event was reflected in the participation of the Spanish label Madame & Mister Sibarita. Designer Patricia Emma Fernandez Ortiz draws inspiration from Indian aesthetics, incorporating its vibrant colors and rich craft traditions into the brand’s collections.

“Our brand offers something truly distinctive: a fusion of cultures and aesthetics. Madame & Mister Sibarita combines the rich textile traditions of India with a contemporary Western vision, creating pieces that are not only luxurious but also unique and full of personality. The Russian market is particularly receptive to fashion with character, craftsmanship, and story. For us, this represents a significant opportunity to introduce our differentiated approach, while for the Spanish fashion industry, it opens doors to showcase creativity, quality, and innovation on a new international stage”, - shared Patricia Emma Fernandez Ortiz.

Moscow Fashion Week has long been a most effective platform for the development of emerging brands, opening doors for up-and-coming designers to enter new international markets. A great example of this is Russian label Hatsibana, a regular participant at Moscow Fashion Week, which proudly showcased its collection at Lakmé Fashion Week in India last October.

“This trip was more than just a runway show for me — it became a true dialogue of cultures, a moment when the heritage of the Caucasus was expressed in a language understood around the world. We didn’t simply present our brand; we laid the foundation for future collaborations and for entering one of the world’s most promising markets,” said Fatima Shogenova, designer and founder of Hatsibana.

Moscow Fashion Week is now in full swing, with many remarkable shows and exciting collections still to come. The event continues to serve as a space where local traditions meet the global demands of the fashion industry, helping designers connect with audiences around the world.

WforWoman at Paris Fashion Week

W’s Paris showcase marks the next step in an ambitious global ascent. From New York to Paris, the brand’s runway presence signals a long-term global play for Indian fashion, placing the unique fashion sensibility of the modern Indian woman firmly within the international style conversation.

Speaking on this historic moment, Anant Daga, Chief Executive Officer – TCNS Division, Aditya Birla Fashion and Retail Ltd. said, “This runway showcase marks a significant milestone not only for our brand but for Indian fashion. For years, we have been redefining how the world perceives Indian ethnic wear, blending tradition with modernity to create fashion that resonates with the modern Indian woman. Seeing our silhouettes presented on the runway in Paris is both powerful and deeply meaningful. After stepping onto the international stage in New York last year, bringing our collections to Paris represents a natural progression and reinforces our belief that Indian design, storytelling, and style have a rightful place in the global fashion conversation. And we are only getting started.”

At Paris Fashion Week, W unveiled a carefully curated runway showcase spanning festive, occasion, and contemporary silhouettes. Each look captured the way Indian women celebrate today—balancing statement elegance with effortless wearability, thoughtfully reimagined for a global audience. The showcase moved beyond costume or couture, with high-street Indian ethnic wear stepping confidently onto one of the most influential platforms in global fashion and asserting its place within the highest echelons of international design.

With its seamless blend of heritage craftsmanship and contemporary design, WforWoman continues to push creative boundaries, setting new benchmarks in modern ethnic fashion. Building on its global debut at Paris Fashion Week, each capsule tells a summer story where tradition meets sunlit modernity. Designed for celebrations, getaways, and golden-hour moments, the pieces flow effortlessly from seaside escapes to city strolls, capturing the warmth, ease, and carefree elegance of modern Indian style.

Poetic Reverie: Summer Weddings
Soft pastels, ethereal silhouettes, and delicate embellishments come together to evoke the romance of summer weddings. Airy fabrics and intricate craftsmanship create occasion wear that feels opulent, graceful, and timeless.

Pristine Summer
Clean bicolour palettes and striking surface details define this expression of contemporary Indian dressing. Light, polished silhouettes create a refined wardrobe for sunlit daytime celebrations and elegant summer gatherings with a distinctly global sensibility.

Youthful Celebration
Vibrant prints, lively silhouettes, and playful embellishments capture the joyful spirit of celebration. Thoughtful details like flowing capes and charming potlis add a youthful, contemporary energy to festive dressing and celebratory moments.

Holiday: The Indian Way
Relaxed silhouettes, vivid prints, and graphic accents reimagine Indian resort dressing. Effortless and vibrant, the looks capture the carefree spirit of summer escapes and holiday celebrations.

With its Paris debut, W underscores a bold ambition: to position Indian ethnic wear as a dynamic, evolving force within global fashion. As international audiences increasingly embrace cultural crossovers and diverse narratives, W’s presence on the Paris stage sends a clear message- Indian fashion is stepping confidently onto the world stage, shaping the future of global style.

The collections showcased at Paris Fashion Week are now available across WforWoman stores nationwide and on the brand’s official website www.wforwoman.com, bringing the runway edit directly to customers in India and beyond.

About W for Woman 
W for woman, is India’s leading women’s apparel brand that creates fusion wear that blends Indian sensibilities with modernity, offering a unique style experience for the contemporary woman who lives dynamically and unapologetically. The company designs, manufactures and retails a wide portfolio of women’s apparel including casual wear, work wear and occasion wear. It is available across India through 1150+ point of sales including 300+ brand outlets. Their products are also available on the brand website www.wforwoman.com and with leading online retailers.

About Aditya Birla Fashion and Retail Limited
Aditya Birla Fashion and Retail Limited (ABFRL), part of the Aditya Birla Group, is India’s leading fashion powerhouse, offering a distinguished portfolio of renowned brands and retail formats, catering to multiple high-growth segments. As of March 31, 2025, the Company has presence across 1,168 stores spanning 7.1 Mn sqft. retail space.

ABFRL’s portfolio includes Pantaloons, one of India’s most loved fashion destinations, and OWND!, a growing value retail format. The Company also operates The Collective, who commands a dominant position as one of the country’s most influential multi-brand luxury retailers, with exclusive long-term tie-ups with global fashion brands including Ralph Lauren, Hackett London, Ted Baker and Fred Perry. ABFRL has also partnered with Paris based Galeries Lafayette to introduce a high-end luxury destination in India.

ABFRL is a market leader in branded ethnic wear, its portfolio includes Jaypore, Tasva and TCNS brands and it has forged strategic partnerships with India’s top designers such as Shantnu & Nikhil, Tarun Tahiliani, Sabyasachi, and House of Masaba. Recently, the Company further expanded its ethnic wear leadership with the integration of TCNS brands, home to leading women’s brands W, Aurelia, Wishful, Elleven and Folksong.

To address the evolving preferences of digitally native consumers, ABFRL is also building a portfolio of new-age, digital-first fashion brands under its tech-led venture TMRW. This platform collaborates with emerging entrepreneurs to co-create scalable fashion businesses in India’s rapidly expanding fashion ecosystem.

For further information, please contact: Janet Arole | AVP & Head, Corporate Communications, Aditya Birla Fashion and Retail Limited (ABFRL) | janet.arole@abfrl.adityabirla.com.

Pantaloons x Truly SMA

With a sharp understanding of what today’s woman seeks from her wardrobe, Pantaloons continues to expand its fashion portfolio with brands that balance aspiration and accessibility. Truly SMA is a natural addition to this journey, bringing a perspective that is rooted in confidence, comfort and individuality.

 The launch event, held at the flagship Pantaloons store in Hyderabad, saw a massive turnout of fans and fashion enthusiasts eager to get a first look at a brand that promises to blend Samantha's signature effortless style with high-quality, everyday functionality. The Pantaloons store came alive with conversations around personal style, self-expression and effortless dressing as guests experienced Truly SMA up close in a high-energy retail setting.

Speaking about the launch, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND! said, “At Pantaloons, our focus is on bringing fashion that resonates our customers. Truly SMA embodies a modern sensibility for effortless style, which aligns beautifully with our vision. We are delighted to introduce the brand across select stores and celebrate this milestone with a special launch in Hyderabad. It also marks an exciting new chapter in our ongoing association with Samantha.”

Adding to this, Samantha Ruth Prabhu said, “Truly SMA is very personal to me. I wanted to create clothing that feels authentic and empowering - pieces that move with you through everyday life. Launching Truly SMA at Pantaloons feels great as it takes my association with the brand forward, enabling us to bring the Truly SMA collection to women across the country. And being at the starting line of this journey in Hyderabad feels really special.”

Truly SMA which is born from Samantha’s personal philosophy of authenticity and mindful living, is designed to be fluid, effortless and versatile. The debut collection features an array of everyday wardrobe essentials, including versatile co-ords, tops, dresses, and separates, designed for comfort, repetition, and effortless style – pieces that move seamlessly through real life.

By launching at Pantaloons, Truly SMA now gains an immediate footprint across major Indian metros, offering customers an immersive ‘touch-and-feel’ experience. Truly SMA will now be available at select Pantaloons stores across Mumbai, Delhi, Bengaluru, Hyderabad, Chennai and Kolkata as well as online at www.pantaloons.com

About Pantaloons

Pantaloons, a division of Aditya Birla Fashion and Retail Ltd., is a playful and youthful fashion destination with 405 stores, spread across 189+ cities and towns. As a playground for fashion, Pantaloons offers a wide variety of styles across categories and occasions. The brand speaks to the ever-evolving millennial customer of today who is confident and expressive. Be it through the physical retail experience or online, the Pantaloons experience is exciting, friendly and uplifting. With a vibrant, expressive and fun-loving approach to style, the brand seeks to enable the customer to be their fashionable best.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Limited (ABFRL), part of the Aditya Birla Group, is India’s leading fashion powerhouse, offering a distinguished portfolio of renowned brands and retail formats, catering to multiple high-growth segments. As of March 31, 2025, the Company has presence across 1,168 stores spanning 7.1 Mn sqft. retail space.

ABFRL’s portfolio includes Pantaloons, one of India’s most loved fashion destinations, and OWND!, a growing value retail format. The Company also operates The Collective, who commands a dominant position as one of the country’s most influential multi-brand luxury retailers, with exclusive long-term tie-ups with global fashion brands including Ralph Lauren, Hackett London, Ted Baker and Fred Perry. ABFRL has also partnered with Paris based Galeries Lafayette to introduce a high-end luxury destination in India.

ABFRL is a market leader in branded ethnic wear, its portfolio includes Jaypore, Tasva and TCNS brands and it has forged strategic partnerships with India’s top designers such as Shantnu & Nikhil, Tarun Tahiliani, Sabyasachi, and House of Masaba. Recently, the Company further expanded its ethnic wear leadership with the integration of TCNS brands, home to leading women’s brands W, Aurelia, Wishful, Elleven and Folksong.

To address the evolving preferences of digitally native consumers, ABFRL is also building a portfolio of new-age, digital-first fashion brands under its tech-led venture TMRW. This platform collaborates with emerging entrepreneurs to co-create scalable fashion businesses in India’s rapidly expanding fashion ecosystem.

Hush Puppies Brings Bounce Technology to Its Office Sneaker Collection

Film Reel Link: youtu.be/oScsNwC5qec

As workplaces evolve and workdays grow increasingly dynamic, comfort is no longer a luxury; it’s essential. The Office Sneaker Collection addresses this shift by seamlessly blending professional styling with advanced comfort technology, enabling effortless movement across meetings, commutes, and long hours on the go.    

 

Hush Puppies Brings Bounce Technology to Its Office Sneaker Collection

At the sole of the collection is reinvented Bounce Technology, an enhanced two layer cushioning system that delivers superior responsiveness, shock absorption, and all-day comfort. Built to support continuous movement without compromising on structure or style, the technology elevates the everyday office shoe into a performance-driven essential.
 

“With the Re-introduction of Bounce technology in our Office Sneaker Collection, we are responding to the growing sneakersation of workwear. We are evolving the legacy for today’s workplace where movement, versatility, and comfort are essential to how professionals work and live,” said Badri Beriwal, Chief Strategy and Business Development Officer, Bata India.
 

The collection reflects Hush Puppies’ deep understanding of modern professional needs, a footwear that transitions effortlessly from desk to dinner, meetings to movement, without losing its polished appeal. Clean silhouettes, versatile colourways, and refined detailing ensure the sneakers pair as seamlessly with tailored workwear as they do with relaxed, after-hours looks.
 

The collection features refined uppers, versatile neutral tones, and streamlined profiles that transition effortlessly from meetings to after-hours engagements. Available in lace-up and slip-on styles for men and women, the range delivers comfort that works as hard as you do.
 

The Hush Puppies Office Sneaker Collection with Bounce technology is available across select Bata stores, Hush Puppies exclusive outlets, and bata.com/in.

Zeenat Aman, The OG of unapologetic self-expression encourages every woman to: move freely, move boldly, move her way

Conceptualized as a cinematic narrative, the film transcends conventional markers of success, such as wealth, fame, or nostalgia. Instead, it explores what truly drives women forward: choice. Through a series of striking visual moments, Zeenat Aman rejects the glitter, the noise, and the past, ultimately embracing Freedom. The freedom to walk forward without permission, to tell her story her way, and to define success for herself. As she navigates different spaces, her journey becomes a metaphor for every woman who continues to evolve, lead, and inspire others along the way.

“For us, empowering women goes far beyond a campaign or a single day of celebration. It begins with creating an environment where women feel confident, supported, and free to pursue their ambitions without hesitation. At Campus, we focus on understanding their everyday movements and designing products that genuinely make day-to-day lives easier, whether that means comfort through long days, reliability through changing roles, or style that reflects individuality. We believe progress happens when women feel heard, when their feedback shapes what we build, and when small barriers are removed consistently. When women are given the right support system, they do not just move ahead personally. They create momentum for everyone around them.” said as Prerna Agarwal, Chief Innovation Officer, Campus Activewear.

"I have spent a lifetime being told what I should look like, what I should wear, and what I should represent. And for a lifetime, I have walked my own way regardless. That is not rebellion that is simply knowing who you are. When Campus approached me with this campaign, I said yes immediately, because the message is not about me. It is about every woman who has been handed a label and decided to wear it as a badge of honour instead. You go girl — move your way." Zeenat Aman, Actor, Icon, and You Go Girl Ambassador

Link- www.instagram.com/reels/DVirtevDBY7/

The campaign is a bold extension of Campus's You Go Girl initiative, which encourages women to embrace their choices and move through life with self-belief and authenticity. With Zeenat Aman as its voice and symbol, the message becomes even more resonant: freedom is not permission granted, it is power claimed.

This Women’s Day, Campus encourages women to move freely, move forward, and move her way.

About Campus Activewear Ltd.

Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure lifestyle brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, 297 company exclusive outlets, a website (campusshoes.com), and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.

Mercaze introduces a refined approach to men’s innerwear, blending elevated comfort, modern design and breathable fabrics for effortless everyday confidence

“At Mercaze, we believe comfort should never be complicated,” said Pankaj Jain from Mercaze. “Every detail from fabric selection to fit has been considered to create innerwear that feels effortless, looks refined, and supports everyday life without demanding attention.”
 

Positioned in the mid-premium segment, Mercaze is built for men who value quality, subtle sophistication, and functionality over loud branding. Their range reflects a modern, urban sensibility—minimal, versatile, and designed to integrate seamlessly into daily routines. Moving beyond traditional cotton innerwear, Mercaze introduces advanced stitchless bonded technology for enhanced comfort, flexibility, and durability. Developed to meet international standards, the brand focuses on innovation, breathable performance fabrics, and future-ready design.
 

Mercaze is supported by a strong operational and strategic foundation, allowing the brand to scale while staying true to its design-led vision. This enables a continued focus on product innovation, quality, and a refined everyday experience. With its launch, Mercaze aims to shift the conversation around men’s innerwear—from necessity to experience—where comfort, confidence, and design coexist naturally.

Mercaze products are now available online at www.mercaze.com, with plans to expand availability across select platforms and retail touchpoints in the coming months.

About Mercaze
Mercaze is a premium men’s innerwear brand focused on modern design, superior comfort, and everyday wearability. Rooted in the belief that the best essentials are the ones you don’t have to think about, Mercaze creates innerwear that fits right, feels good, and complements a contemporary lifestyle.

For more details, visit: www.mercaze.com.

Commanding presence, Suave Energy, Refined Style, Pushpit, Varun and Gaurav
 

Rooted in a rich Italian heritage, the brand is globally recognised for its handcrafted premium leather and meticulous craftsmanship. More than just a footwear label, The Italian Shoes Company represents a complete luxury leather experience under one roof. Showcasing premium leather of the highest quality across categories, the brand brings together Italian craftsmanship, refined European design sensibilities, and precision manufacturing crafted in India.

From impeccably designed men’s and women’s footwear to bags, wallets, belts, trolleys, and luxury accessories, the collection showcases an exceptional range of footwear and accessories that blend timeless European elegance with contemporary sophistication, With over 7,000+ exclusive designs across categories, every creation reflects a deep commitment to detail, from precision stitching and expertly engineered sole construction to refined finishing techniques. ensuring each piece stands as a testament to class, durability, comfort, and style.

Talking about the brand, Mohit Sharma, Co-Founder and well known Indian cricketer, said, “Excellence has always been close to my heart, whether on the field or in business. With The Italian Shoes Company, our vision is to bring world-class Italian craftsmanship and uncompromising quality to India. India has not witnessed this level of comprehensive luxury leather craftsmanship under a single roof before. The Italian Shoes Company is here to set a new benchmark, delivering global standards of premiumness, class, and design sophistication to India’s luxury market.”

Having established a strong online presence, the brand has garnered a loyal global following and is a celebrity-favourite, worn by notable personalities across fashion and entertainment circles. With its entry into the retail space, the label aims to bring authentic European luxury closer to discerning Indian consumers.

The Delhi launch signals the beginning of an ambitious growth journey in India. Following the successful launches in Mohali and now New Delhi, the brand is set to open additional stores in Gurugram and Amritsar next month, further strengthening its footprint across North India.

Sharing his vision for the Indian market, Co-Founder Gaurav Bhatia stated, “We are thrilled to bring this rich Italian legacy to India. With plans to open 8 stores in 2026 and expand to 40 stores by 2027, this expansion is a testament to our confidence in India’s rapidly growing luxury market. Our vision is to elevate India’s luxury footwear experience with craftsmanship that stands the test of time.”

Located in the heart of South Extension II, the new store offers an immersive retail experience that reflects the brand’s European aesthetic- elegant, refined, and unmistakably premium. The launch evening was marked by style, sophistication, and a strong statement of intent: redefining luxury leather goods for the Indian market.

With its uncompromising dedication to quality, design, innovation and heritage, the brand is poised to redefine India’s luxury leather footwear & accessories segment.

Kosala, the social enterprise of Hindalco Industries Limited, has opened its flagship retail store in Greater Kailash (N Block), New Delhi, marking a key expansion milestone in its Kosa silk value-chain initiative in Chhattisgarh.

L–R: Satish Pai, MD, Hindalco Industries Ltd; actor Yami Gautam Dhar; Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives & Rural Development;  Saurabh Khedekar, CEO Alumina Business, Hindalco Industries Ltd & Director, Kosala Foundation, and  Neeta Shah - CEO Kosala at inauguration of Kosala Boutique in Delhi

Kosala was launched in 2021 to restore and expand the indigenous Kosa silk craft of the Dewangan community. Today, Kosala reached a key milestone with the launch of its first flagship store. The boutique was inaugurated by Mrs. Rajashree Birla, Chairperson of the Aditya Birla Centre for Community Initiatives and Rural Development, in the presence of Mr. Satish Pai, Managing Director of Hindalco Industries Limited, Mr. Saurabh Khedekar, CEO, Alumina Business, Hindalco Industries Limited and Director, Kosala Foundation with actor Ms. Yami Gautam Dhar marking the occasion.

Speaking at the launch, Mrs. Rajashree Birla- Chairperson of the Aditya Birla Centre for Community Initiatives and Rural Development said, “Kosala reflects our deep commitment to trusteeship, nurturing communities while preserving India’s rich cultural heritage. By revitalising the art of Kosa silk, we are empowering artisan families, especially women, with sustainable livelihoods and renewed pride in their craft. This store serves as a bridge between rural skill and global appreciation.”

Kosala’s impact at the grassroots level has been measurable and transformative. In FY25, 31 weaver families secured full-time engagement, while 130 artisans were employed across pre-loom and post-loom processes, strengthening integration across the value chain. Full-time weavers now benefit from assured year-round engagement, resulting in a 63% increase in income, significantly enriching their livelihoods. During the year, 379 artisans were engaged and 100 were newly skilled, reinforcing household stability and enabling the Dewangan community to move forward with renewed confidence and dignity. Since its inception, Kosala has empowered over 700 artisans, strengthening sustainable livelihoods while preserving the indigenous craft of Kosa silk.

Mr. Saurabh Khedekar, CEO, Alumina Business, Hindalco Industries Limited and Director, Kosala Foundation, said, “Kosala is anchored in two core beliefs, reviving the indigenous legacy of Kosa silk and restoring economic dignity, recognition, and continuous skill advancement to its original custodians, the Dewangan community. This store is not merely a retail milestone; it reaffirms our long-term commitment to strengthening the artisan ecosystem and enabling weaver families to thrive with pride and purpose.

We continue to prioritise the well-being of artisans and their families by extending individual life insurance coverage, expanding structured training to bring more weavers into the fold, and reimagining Kosa through a thoughtful blend of time-honoured techniques and consciously designed collections for the modern consumer.”

Capacity-building initiatives include training 25 rural youth in professional natural colour dyeing; providing sewing and embroidery skills to 100 women in partnership with the International Labour Organization and the Foundation for MSME Clusters; certifying 50 Dewangan women in Kosa reeling; and offering advanced weaving training to 25 artisans through the Weavers’ Service Centre, Raigarh. In 2024, Kosala introduced the Kosala Artisan Shilp Unnati Yojana, instituting annual recognition and incentive structures for master weavers.

Kosala was instituted as part of Hindalco’s sustainable mining initiatives in Chhattisgarh. Over the years we have built a scalable rural enterprise model that integrates market access, skill development and infrastructure investment positioning heritage textiles within a sustainable luxury framework while delivering measurable economic outcomes at the grassroots level.

About Hindalco Industries Limited

Hindalco Industries Limited is the metals flagship company of the Aditya Birla Group. A $28 billion metals powerhouse, Hindalco is the world’s largest aluminium company by revenues, and the world’s second largest Copper rods manufacturer (outside China). Hindalco operates across the value chain, from bauxite mining, alumina refining, coal mining, captive power plants and aluminium smelting to downstream rolling, extrusions, and foils. Along with its subsidiary Novelis, Hindalco is the global leader in flat rolled products and the world’s largest recycler of aluminium.

Hindalco is India’s largest copper producer, serving more than half the country’s copper requirements. Its copper facility in Gujarat, India, comprises a world-class copper smelter and refinery complex, downstream facilities, and a captive jetty. Hindalco’s global footprint spans 48 manufacturing units across 10 countries. Hindalco has been ranked the world’s most sustainable aluminium company in the Dow Jones Sustainability Indices (DJSI) for six consecutive years– 2020, 2021, 2022, 2023, 2024 and 2025.

About Kosala

Kosala is a social enterprise initiative by Hindalco Industries Limited, the metals flagship of the Aditya Birla Group, launched to revive and advance the ancient Kosa silk craft of the Dewangan community in Chhattisgarh. Conceptualised in association with Xynteo Vikaasa, a multi-stakeholder coalition working to build sustainable growth models, Kosala blends heritage with innovation to preserve a 5,000-year-old art form while strengthening the economic resilience of artisan communities. Kosala, which supports craftsmen in weaving, reeling, and dyeing, prioritizes the development of sustainable livelihoods, women's empowerment, skill enhancement, and access to international markets. Since its inception, Kosala has empowered over 700 artisans across Chhattisgarh, strengthening sustainable livelihoods while preserving the indigenous craft of Kosa silk.

Bata India onboards Sanjana Sanghi to launch its new victoria ballerina collection

Ballerinas have long been central to Bata’s design heritage. Inspired by Europe’s classic dance lineage, the silhouette was originally created for balance, movement and long hours on the feet, principles that align seamlessly with Bata’s own legacy of comfort-first craftsmanship. Engineered through multiple mould iterations, the Ballerinas deliver elevated arch support, a soft cushioned sole and a breathable foot-hugging upper. Ballerinas have brought comfort into everyday wear.

At the heart of the campaign is the Victoria Ballerina collection, created for women who move seamlessly between work, college, leisure and daily routines. The range features lightweight silhouettes in soft pastels and warm neutrals, blending Bata’s comfort-first approach with clean, feminine design for all-day wearability.

Watch the full film here:  www.instagram.com/p/DUPglYxEt2J/

Commenting on the launch, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said, “With Everyday Comfort and the Victoria Ballerina, we are reaffirming what Bata stands for today, footwear that complements modern lifestyles. Our focus is on delivering products that are thoughtfully designed, stylish, and truly comfortable for everyday wear.”

“For me, Comfort and confidence are two sides of the same coin,” says Sanjana Sanghi. “I want shoes that let me move through my day without thinking about them. The Victoria Ballerinas fit naturally into my everyday life, whether I’m working, travelling, or just stepping out.”

 Entering 2026 on a strong momentum, the ballerina silhouette will anchor the portfolio, reaching consumers across diverse style preferences in India—from modern to conservative. The narrative will be amplified through a diversified, integrated marketing ecosystem spanning digital, social, influencer-led content, in-store visibility, PR, and traditional media to ensure scale, relevance, and cultural resonance.

The brand is leveraging digital channels such as Spotify, JioCinema, and NoBroker, supported by high-visibility OOH placements throughout the country. ‘Make Your Way’ reflects Bata India’s renewed focus on design-led, stylish footwear for young consumers, while staying rooted in the brand’s long-standing promise of trust and comfort.

The Victoria Ballerina collection price starts from Rs. 899 and is available across Bata retail stores, the Bata app, and leading e-commerce platforms. The ‘Make Your Way’ campaign is live across digital platforms, social media and retail touchpoints, reinforcing Bata India’s commitment to elevating everyday footwear through design and comfort.

About Bata India

For close to a century, Bata India has been a symbol of trust and quality for the Indian consumers, serving 250,000 customers every day in 2023. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 1900+ stores (Company Owned and Franchise). Augmented by thousands of Multi Brand Outlets and a robust omni-channel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.

Bata India, India’s most trusted footwear brand, is on a mission to make global trends and premium fashion accessible to all consumers through its extensive retail network. It is redefining the intersection of fashion and comfort through its various brands - Bata Red Label for in trend global styles, Bata Comfit for technology enabled comfort in daily wear, athleisure brand Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, fashionable range of clogs and slip-ons under Floatz, kids brand Bubblegummers that has won the trust of parents while inspiring fun, and Hush Puppies the global brand that epitomises comfort and elegance to name a few.

To explore the world of Bata, please visit www.bata.com/in.

Shiruku Denim by Pepe Jeans London
 

Crafted for consumers who value comfort as much as style, Shiruku introduces the innovative features of fine textile engineering with sophisticated design to provide superior comfort, soft feel, and style.
 

Inspired by the sensorial elegance of Japanese silk, Shiruku Denim delivers an elevated wearing experience, light against the skin yet structured in silhouette, making it a versatile choice for all-day wear.
 

Prices starting from Rs. 4,999, Shiruku Denim is now available pan-India, across exclusive retail outlets, leading departmental stores, multi-brand outlets and leading e-commerce portals.
 

The launch of Shiruku further reinforces Pepe Jeans London’s position as a brand that continues to evolve with modern lifestyles while remaining rooted in its denim-first philosophy.

You can watch the campaign here www.youtube.com/watch?v=N8QI4tOuqCA

About Pepe Jeans London
Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim, that’s what Pepe Jeans is all about.

Campus Enters Athleisure Apparel, Extends Canvas of Self-Expression for Youth

Campus celebrates the bold, diverse, and ever-evolving spirit of India’s youth that shows up every day moving between ambition & downtime, structure & spontaneity, and individuality & community. The foray into athleisure apparel reflects this belief, extending Campus’ core philosophy of “Move Your Way” into clothing that allows young consumers to express who they are, without being defined by a single role, activity, or label.

Designed for everyday life, the athleisure apparel range features Polo T-shirts, Round-Neck T-Shirts, Jackets, Jogger Pants, and Caps for both men and women. The apparel range comes in multiple designs, colours, and sizes, starting at a price of INR 599, ranging up to INR 1899, to tap a wider customer base.

Built with everyday comfort at its core, the range comes with versatile designs and features that tackle everyday needs, bringing long-term value for the youth. The anti-odour and anti-microbial properties ensure all-day freshness while the two-way stretch ensures unrestricted movement and enhances the overall wear experience. With clean silhouettes, versatile styling, and contemporary colour stories, the collection is made to move seamlessly across moments— workout, travel, and casual hangouts.

Speaking on the launch, Mr. Nikhil Aggarwal, Whole Time Director & CEO, Campus Activewear, said, “Our entry into the athleisure apparel market is a strategic business decision allowing us to expand our addressable market, drive incremental revenues from our existing customer base, while remaining anchored to Campus’ core brand philosophy of movement and self-expression. The launch not only expands the brand’s portfolio but also underscores our commitment to delivering superior products that cater to modern consumer needs.”

Link: www.youtube.com/watch?v=Zz_K6qhw3mo

The athleisure apparel category is currently available across Campus Exclusive Brand Outlets, Brand’s D2C website, and leading e-commerce platforms like Amazon and Myntra, ensuring accessibility across pan-India markets. With this entry into the athleisure apparel category, Campus reinforces its commitment to supporting the daily lives of the youth – championing confident self-expression, individuality, and to Move Your Way, every day.

About Campus Activewear Ltd.

Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure lifestyle brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, 297 company exclusive outlets, a website (campusshoes.com), and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.

KORA by Nilesh Mitesh Opens Its Third Store in Tamil Nadu at Anna Nagar, Chennai

The Anna Nagar store opening is a heartfelt response to the warmth and appreciation shown by Chennai's discerning clientele. Following the success of KORA's presence in Nungambakkam and Coimbatore, this expansion brings the complete KORA experience closer to North Chennai residents, offering unparalleled access to luxury ethnic wear crafted for the modern Indian man.

A Celebration of Tamil Heritage Meets Contemporary Elegance
Understanding the cultural nuances and preferences of Tamil customers, the Anna Nagar store showcases collections that beautifully resonate with local traditions while embracing contemporary sophistication. The store features an exquisite range of traditional veshti sets, angavastram-styled sherwanis, classic pancha with coordinated kurtas, and festive silk kurta sets perfect for Pongal, weddings, and temple occasions. Each piece honors Tamil heritage while incorporating modern silhouettes and premium fabrics that appeal to today's gentleman.

For the Tamil bridegroom, KORA offers bespoke wedding collections featuring luxurious silk sherwanis, intricately embroidered, designer veshti combinations, and contemporary indo-western ensembles that perfectly blend tradition with style. The store's made-to-measure service ensures every groom looks and feels exceptional on his special day, with personalized styling consultations that respect cultural traditions while creating distinctive, memorable looks.

"The love we've received from Chennai has been overwhelming and truly humbling. Our customers in Nungambakkam and across Tamil Nadu have embraced KORA as their destination for meaningful celebrations and everyday elegance. Opening our third store in Tamil Nadu at Anna Nagar is our way of saying thank you and bringing the KORA experience even closer to the wonderful people of Chennai who have made us part of their most cherished moments," Nilesh Chhadva & Mitesh Sumbad, Founders, KORA by Nilesh Mitesh.

A Global Brand with Deep Indian Roots
Since its establishment in 2011 by designer duo Nilesh and Mitesh, KORA by Nilesh Mitesh has grown from a boutique design studio to a globally recognized bridge to luxury Indian men's ethnic wear. Today, KORA operates 28 stores across three countries, serving discerning gentlemen who appreciate the perfect balance of traditional craftsmanship and contemporary design.

KORA's Pan-India & International Presence: 

• Maharashtra: Mumbai, Pune, Nashik, Nagpur

• Gujarat: Ahmedabad ,Rajkot, Surat, Vadodara

• Karnataka: Bangalore (Richmond Road, Jayanagar)

• Telangana: Hyderabad (Banjara Hills, Gachibowli)

• Tamil Nadu: Chennai (Nungambakkam, Anna Nagar), Coimbatore

• Other Cities: Delhi (Omaxe Chowk), Indore, Lucknow, Vijayawada

• International: London, Birmingham, Dubai (Meena Bazaar)

The KORA Experience at Anna Nagar
The new Anna Nagar store spans 4,200 square feet of elegantly designed retail space, featuring contemporary interiors that celebrate Indian aesthetics. The store offers an immersive shopping experience with dedicated sections for traditional wear, contemporary fusion pieces, wedding collections, and festive ensembles. Customers can expect personalized styling consultations, expert tailoring services, and access to exclusive collections crafted with premium fabrics and intricate handwork.

KORA's signature made-to-measure service allows every customer to create garments tailored to perfection, ensuring impeccable fit and personalized style. The brand's commitment to quality is evident in every stitch, with each piece reflecting meticulous attention to detail and a deep respect for Indian textile heritage.

Grand Opening Celebrations
To celebrate the Anna Nagar launch, KORA by Nilesh Mitesh invites Chennai residents to experience the store's opening week festivities. Visitors will enjoy exclusive previews of new collections, complimentary styling consultations, and special launch offers. The store will operate from 10:30 AM to 9:00 PM daily, with appointments available for personalized consultations.

"As we expand our footprint in Tamil Nadu, we remain committed to our founding vision: to be the bridge that connects discerning gentlemen to luxury ethnic wear that celebrates their heritage while embracing their contemporary lifestyle. Whether you're a groom preparing for your wedding or someone building a timeless wardrobe, KORA is where tradition meets innovation, and quality meets soul," Nilesh Chhadva & Mitesh Sumbad, Founders, KORA by Nilesh Mitesh.

About KORA by Nilesh Mitesh
KORA by Nilesh Mitesh is a bridge to luxury Indian men's ethnic wear brand established in 2011 by designer duo Nilesh and Mitesh. The brand specializes in traditional and contemporary ethnic wear that honors Indian craftsmanship while embracing modern design sensibilities. With 28 stores across India, the United Kingdom, and the UAE, KORA serves the modern Indian gentleman who seeks the perfect balance of heritage and contemporary style. Each KORA garment is crafted using premium fabrics, intricate handwork, and impeccable tailoring, offering collections that include kurta sets, sherwanis, indo-western ensembles, bandhgalas, and bespoke wedding attire. The brand's commitment to quality, authenticity, and customer service has made it a trusted destination for weddings, festivals, and special celebrations. For more information, visit www.koranm.com or follow @korabynm on Instagram.

Store Address:
KORA by Nilesh Mitesh
Shop No. 5, 2nd Avenue
Anna Nagar, Chennai

Tamil Nadu 600040
Phone: +91 [9820039056]

Email: kora@korabynm.com

Being Human Clothing Celebrates Salman Khan's Birthday with FLAT 50% OFF
 

Leading the celebrations is Being Human Clothing’s playful new campaign, “Cake Fake B’day For Real,” which looks at birthdays a little differently. Instead of predictable celebrations, the campaign adds an element of surprise, keeping things light, joyful, and true to Salman Khan’s larger-than-life personality.
 

A key highlight of the celebration sees Sunil Grover stepping in to enact Salman Khan, delivering a moment filled with humour and familiarity that fans instantly relate to. The playful act is followed by Salman Khan himself, bringing the campaign thought to life and tying it directly to the birthday offer in a way that feels effortless and fun.
 

“This year’s “Cake Fake, B’Day for Real” campaign is our playful nod to the joy and energy that Salman Mamu brings into people’s lives. By taking the celebrations live with a 50% exclusive birthday sale in stores and online, we wanted to create a digital moment that fans everywhere can be part of—no matter where they are. It’s our way of saying thank you to everyone who continues to support the Being Human Clothing family and Salman Mamu,” says Ayaan Agnihotri, Executive Director at Four Aces Fashion House, Being Human Clothing.

Campaign Link - www.instagram.com/p/DSg4pjekYWH/?hl=en
 

To make the celebration even more special for fans and shoppers, Being Human Clothing is offering birthday-exclusive discounts:

• A flat 50% off across all Being Human Clothing exclusive brand stores, department stores, and MBOs starting 25^th – 27^th December, 2025.

• A minimum 50% off, available exclusively on www.beinghumanclothing.com, as part of the SKB Birthday Celebration starting 24^th – 27^th December, 2025.

The sale covers menswear, womenswear, accessories and everyday essentials, giving customers a chance to refresh their wardrobes with Being Human Clothing’s consciously designed collections, comfortable, contemporary pieces made for everyday life and celebration alike.
 

With Cake Fake B’day For Real, Being Human Clothing turns Salman Khan’s birthday into more than just a sale. It becomes a shared celebration, cheerful, unexpected, and full of heart, reflecting the close connection Salman Khan continues to share with audiences across the country.
 

The Being Human Clothing Birthday Sale and SKB Birthday Celebration will be available for a limited period across offline stores nationwide and exclusively online at Being Human Clothing.
 

Instagram | Website

Devo's traditional elegant white sherwani

And that is exactly where Devo – A Siyaram’s Initiative steps in with The Modern Groom’s Guide to Wedding Style, a function-wise wardrobe that reimagines how a groom dresses across the wedding journey.

This isn’t just a collection. It’s a mood board for today’s groom — someone who values culture but loves contemporary design, someone who wants effortless movement through five or six different ceremonies, and someone who wants each look to feel connected, considered, and distinctly personal.

Models wearing Devo's designed Kurta, Jackets

A Wedding Wardrobe Built for the Way Modern Grooms Live, Move and Celebrate

Haldi: Bright, Breezy and Uncomplicated

The guide begins with what is often the most joyful, intimate and laughter-filled ritual — the Haldi.
Here, the energy is warm and unfiltered. Devo captures this mood through lightweight kurtas drenched in sunlit shades of yellow, mustard and soft pastels.

Breathable, textured fabrics allow the groom to move freely — because let’s face it, Haldi is not a ceremony where you stand still. The outfit stays festive but never fussy, ensuring he looks radiant without feeling restricted.

Mehendi: Calm Layers, Quiet Style

If Haldi is about brightness, Mehendi is about relaxed charm. Devo introduces gentle layering—soft-hued kurtas paired with short jackets in sage green, teal and muted blues. The colours feel grounded; the silhouettes breathe easy. Delicate threadwork and geometric touches give personality without overwhelming the eye.
It’s a look that blends into long conversations, casual dancing, and effortless, unhurried celebration.

Sangeet: Sharp, Structured and Ready to Shine

The Sangeet is where energy peaks, and Devo answers with Indo-western glamour. Think midnight blues, charcoals and jewel tones, cut into structured, modern silhouettes. Subtle sheen in the fabrics ensures the outfit catches light with every move—perfect for a dance-heavy night. The groom looks stylish, confident and refined, without sacrificing comfort for even a moment.

The Wedding: Timeless Tradition, Handcrafted Excellence

The wedding day calls for a different kind of presence—something rooted, regal and emotional. Devo’s sherwanis in ivory, gold and classic off-white are tailored with precision and finished by hand. The embellishments stay understated so the craftsmanship speaks for itself. Coordinated safas and stoles complete the look with quiet opulence, making the groom look every bit the centre of the ceremony without overshadowing its sacredness.

Reception: Modern Lines, Minimal Elegance

As the celebrations wind down into the reception, the style takes a refined shift. Bandhgalas and tailored suits in onyx, wine, and deep midnight tones bring clean sophistication to the final evening. The cuts are minimal; the mood is polished. It’s a look designed for a groom who wants his final appearance to feel calm, contemporary and effortlessly stylish.

Because today’s groom wants more than just outfits—he wants a story. A wardrobe that travels with him from ritual to ritual without losing its thread. A look that reflects who he is across joy-filled chaos, emotional ceremonies, and elegant evenings and Devo fulfils all these. Each piece is designed with purpose — to enhance every moment, every emotion, every photograph, and every memory.

For more information,please visit www.devo.co.in.

Soch, showcasing some of its collections for this wedding season
 

The good news? This wedding season, there are brands that actually get it. Your bridesmaids can look coordinated, feel comfortable, and genuinely love what they're wearing. Here are 7 brands making bridesmaid dressing easier (and way more fun).
 

1. Soch - The "Actually, I Can Wear This Again" Miracle

Here's the thing about Soch: they've cracked the code on making your bridesmaids look coordinated without making them look like clones.
 

Imagine this: Your entire squad shows up in the same colour palette, but one friend is rocking a flowy anarkali, another's serving looks in a sharara set, and your sister's killing it in a saree. Different vibes, same aesthetic, total harmony. That's the Soch magic.
 

Their collections are designed for the modern woman who wants to serve tradition but would also like to move her arms without the restraint of itchy fabric and tight stitches. Soch’s fits are comfortable and contemporary enough that your friends won't banish these outfits to the back of their closets post-wedding.
 

Pro tip: Use Soch for your mehendi or sangeet functions where your squad needs to move, dance, and not worry about wardrobe malfunctions. Your photographer will thank you when everyone's comfortable enough to nail those candid shots.
 

2. Suta - For the Bride Who Has a Pinterest Board Called "Sustainable Queens"

You care about the planet. You also care about your bridesmaids looking fire. Suta gets it. Their handloom sarees are so beautiful that your environmentally conscious heart and your aesthetically obsessed brain will both be delighted.
 

Plus, there's something poetic about each bridesmaid wearing a unique handwoven piece. It's like saying, "You're all special to me, but also please coordinate for the photos."
 

3. Koskii - When Subtle Isn't in Your Vocabulary

If maximalism is your theme, and you want your bridesmaids to look like they stepped out of a royal durbar? Koskii is your brand.
 

Warning: These outfits are HEAVY. We're talking serious embroidery, zari work that could double as a workout, and enough bling to be seen from space. But if you're going for that full Bollywood wedding fantasy, this is it.
 

4. Kalki - The Fashion Risk-Takers' Paradise

Got a squad that lives for making a statement? Kalki is where traditional ethnic wear meets "Is that even allowed?" energy, with cape blouses, asymmetrical hemlines, and drapes that bring the perfect synergy in Indo-Western.
 

This is the brand for bridesmaids who want to look like they could walk straight from your wedding into an afterparty.
 

5. Jaypore - Cottagecore Meets Indian Wedding

Planning a destination wedding in Jaipur? An intimate ceremony in Kerala? Jaypore brings that artsy, "we're all about the vibes" aesthetic. Hand-block prints, natural fabrics, and that effortlessly cool look that says "I woke up like this".
 

Perfect for bridesmaids who'd love to be comfortable and chic. Also ideal for outdoor functions where heavy lehengas would be a crime against humanity.
 

6. Neeru's - When Your Mom Has Opinions

Let's face it: sometimes you need to make the aunties happy. Neeru's is that reliable, classic choice that nobody can criticise. Traditional without being boring, elegant without being stuffy.
 

Great for when your bridesmaids include people of different ages and style preferences. Your cool younger sister and your traditional aunt can both find something they'll love.
 

7. W for Woman - Because Weddings Are Expensive Enough

Real talk: Being a bridesmaid is financially brutal. Between the bachelorette, the gifts, and the travel, your friends are basically funding your happily ever after. W for Woman lets you give them a break.
 

Trendy, affordable, and extensive enough that your entire squad can find coordinated pieces without taking out a loan. Your bridesmaids will love you for this. Their bank accounts will really love you for this.

The bottom line is: your bridesmaids are the ones who held your hand through heartbreaks, celebrated your wins, and are now helping you navigate the beautiful chaos of wedding planning. They deserve to look and feel amazing.

SocksSutra

Wearing Socks Sutra, adds a extra spring to your step/stride, and confidence begins at your lively feet. Socks made by Socks Sutra are an epitome of comfort, sensuality, boldness, fashion & style, with cutting-edge craftsmanship.

Socks Sutra is a collection that redefines what socks can be. Socks Sutra with over 100 stunning 'design' styles, blends flair, function and irresistible appeal perfectly capturing the signature statement, “100 ways to sexy feet”. Socks Sutra is for Gen Z, millennials, and each of us who is young at heart, the collection, celebrates individuality and self-expression at every step. From work to workouts, parties to wellness, and everything in between, the range offers a curated selection for both men and women, making it one of the most inclusive socks collections in the market today.

More Than Just Socks ; A New Language of Style

In a market flooded with 'deja vu', Socks Sutra stands distinctly apart. Each pair is thoughtfully crafted using breathable fabrics, bold aesthetics and modern construction, ensuring all-day comfort while elevating the sensuality and boldness of each stride. The designs are intentionally youthful, energetic, and expressive—perfect for a generation that treats style as a daily language.

From classic everyday wear to specialized support socks featuring gentle compression, moisture-management technology, single-toe separation and eco-friendly bamboo fabrics, Socks Sutra by Macroman M Series & Macrowoman W Series brings together innovation, indulgence, and personality in equal measure.

Mr. Vikash Agarwal, Director at Rupa and Company Limited, says, “Socks Sutra is built on the belief that great socks are the foundation of feeling sexy and youthfulness. This collection is all about expressing personality, enhancing comfort, and transforming everyday footwear into a style statement.”

A Style for Every Mood, A Fit for Every Persona

Whether it’s the invisible pair that slips effortlessly under stilettos, the athletic sock engineered for performance, or the chic everyday option that makes routine feel luxurious, Socks Sutra offers a perfect match for every outfit, every mood, and every lifestyle.

With meticulous detailing and trend-forward designs, Socks Sutra promises to add that essential “sutra”- the formula for undeniable style and confidence to daily life.

The exclusive Socks sutra collection from Macroman M Series & Macrowoman W Series is now available online at www.macroworld.in and on Amazon, Flipkart.