BRICS+ Fashion Summit

The international fashion business forum of fast-growing economies has become a  decisive venue for shaping the commercial and creative strategies of emerging markets, and this year gathered experts from more than 60 countries to discuss economic trends, production technologies, consumer behaviour, traditional crafts, brand influence and AI. Discussions considered fashion markets across Asia, Africa, Latin America, the Middle East and Europe, where design, manufacturing and retail practices continue to evolve.

Kanika Goyal explains why AI cannot replace creative judgement

Kanika Goyal, Founder and Creative Director of KGL, examined whether AI should be considered a creative partner or a tool for designers.

Recognised in Forbes 30 Under 30 and Entrepreneur 35 Under 35, Goyal has dressed M.I.A. and Priyanka Chopra Jonas. Her brand has also collaborated with Adidas Originals.

“AI can help with the design process, but it cannot understand how a model feels or whether an embroidery detail is in the right place. AI is more of an assistant because it has no emotions or life experience,” Goyal said.

She emphasised that effective AI use depends on how designers formulate instructions and critically assess the results. Decisions about which elements to improve, change or reject must remain with the designer rather than being delegated entirely to technology.

Goyal also highlighted how AI could help emerging designers explore concepts without the substantial investment previously needed for visualisation, photography and 3D specialists. Yet, while AI makes creation more accessible, she emphasized that aesthetic judgment remains human.

“Democratising the tools doesn't democratise taste. Everyone can potentially generate an image. But not everyone knows which image is worth pursuing," she warned.

Indian textile heritage offers opportunities in international markets

Subhendu Ghosh Dastidar, Business Head at Ezma Fine Cashmere, addressed the commercial importance of traditional craftsmanship during the session “The Cultural Code: From Historical Archives to Worldwide Impact.” 

Dastidar argued that cultural heritage alone cannot secure international market success. Products must also meet customer expectations for quality.

He described historical archives as repositories of knowledge extending beyond decorative patterns to materials, cultural practices and techniques passed down through generations. Contemporary designers, he suggested, must translate this inherited expertise into clothing relevant to modern consumers.

KGL reinterprets traditional embroidery through contemporary design

Goyal illustrated how traditional techniques can evolve through new materials and silhouettes.

“At KGL, we work extensively with hand embroidery, but interpret it through very contemporary materials, techniques and silhouettes. I think that is how craft survives, when it continues to evolve and becomes relevant to a new generation.” 

Her Arc Echo collection was presented through a partnership between the Fashion Design Council of India and Moscow Fashion Week, which took place in the Russian capital alongside the BRICS+ Fashion Summit.

The collection features jackets and trousers constructed from narrow strips of upcycled denim, with embroidery completed by artisans in New Delhi. Mosaic knitwear and interwoven fabrics explore the idea of fragmented memories.

Sunil Sethi highlights the international appeal of Indian craftsmanship

Sunil Sethi, Chairman of the Fashion Design Council of India, pointed to designers combining established artisanal techniques with increasingly expressive approaches to fashion.

He cited Anamika Khanna's chikankari embroidery paired with relaxed trousers and washed indigo, Rahul Mishra's use of zardosi, Falguni and Shane's intricate beadwork and sequins, and Sabyasachi's handloom creations.

For Sethi, these examples demonstrate how Indian fashion is moving beyond conventional interpretations of traditional aesthetics towards greater creative freedom.

He also identified international demand for handmade products as an opportunity for India's fashion exports.

“The foreign customer appreciates handmade crafts, as they represent true luxury through their timeless quality and reflect our rich textile traditions and processes that have withstood the test of time,” Sethi said.

Mr. Nilesh Ved, Chairman of APPCORP Holding, owner of Apparel Group and Founder of KORA Properties, alongside Team Carrefour

Following the launch of Carrefour’s first flagship store at H&S Mall (Boulevard Walk), Greater Noida West, the Ghaziabad opening builds on the momentum of the strategic partnership between Apparel Group and Carrefour. The expansion strengthens the brand’s presence across the National Capital Region (NCR), bringing its globally recognised retail proposition closer to a growing consumer base seeking quality, value, choice and convenience.

The opening comes as India’s retail landscape continues to evolve, driven by rising consumer aspirations, rapid urbanisation and growing demand for modern, organised retail experiences. Through its partnership with Carrefour, Apparel Group is capitalising on these opportunities by combining the international retailer’s global expertise and extensive product offering with its own understanding of Indian consumers, established operational capabilities and local market knowledge.

Located at ANSA City Centre, the new Ghaziabad store introduces Carrefour’s world-class retail experience through a format of 2,000 square meters tailored to local shopping preferences. Customers can explore a comprehensive selection of fresh produce, daily bakery items, groceries, household essentials, personal care products and other everyday categories. The offering brings together international brands and locally sourced products, delivering a shopping experience that reflects the diverse needs and expectations of Indian households.

Beyond expanding Carrefour’s physical presence, the Ghaziabad opening represents another step towards Apparel Group’s long-term ambition to establish a strong and scalable retail platform across India. Building on the foundation established in Greater Noida, the Group plans to progressively extend Carrefour’s footprint into key markets nationwide, supported by domestic sourcing networks, modern logistics infrastructure and localised supply chain capabilities.

Mr. Nilesh Ved, Chairman of APPCORP Holding, Owner of Apparel Group and Founder of KORA Properties, said, “Carrefour’s second store in India represents another important step in our ambition to establish a strong and enduring presence in one of the world’s most promising consumer markets. The momentum following our Greater Noida launch reinforces our confidence in the opportunities ahead, as Indian consumers increasingly seek greater choice, international quality and exceptional value. Through our partnership with Carrefour, we are bringing together global retail expertise and deep local market understanding to create a platform designed for long-term scale. The Ghaziabad opening strengthens our presence across the NCR and takes us further towards our vision of making Carrefour a trusted retail destination for households across India.”

Mr. Patrick Lasfargues, Executive Director – International Partnership, Carrefour, added, "The opening of our second store in India marks an important step in Carrefour’s journey in this market. Following the launch of our first flagship in Greater Noida, expanding into Ghaziabad enables us to bring our retail proposition to an even broader consumer base in the NCR. We look forward to continuing this journey and expanding our presence across India."

As Apparel Group and Carrefour advance their shared vision for India, the partnership will continue to focus on strengthening domestic supplier relationships, expanding local sourcing capabilities and developing an integrated omnichannel retail ecosystem. Supported by technology, modern logistics infrastructure and strategic partnerships, this approach aims to connect physical retail with evolving consumer expectations while creating long-term value across India's retail and supply chain sectors.

With its second store now established in Ghaziabad, Carrefour's India journey continues to gather momentum, reinforcing Apparel Group's commitment to building a nationwide retail presence that brings international standards, local relevance and everyday value to consumers across the country.

About Apparel Group (India) Pvt. Ltd.

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2600+ retail stores and 85+ brands on all platforms while employing over 28,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group India has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands in India include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Dolce&Gabbana Beauty, Victoria’s Secret PINK, YSL, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Cotton On, Levis Kids, Tim Hortons, Inglot, Call It Spring, Nike Littles, Jordan Kids, Anne Klein, Herschel Supply Co., R&B, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands, across GCC and India. With 300+ stores and 20+ brands, the company serves thousands of customers across 50 cities in India.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

For more information, please visit: 

Apparel Group India | LinkedIn | Download Club Apparel App

About Carrefour Group

With a multi-format network of over 15,000 stores in more than 40 countries, the Carrefour Group is one of the world's leading food retailers. Carrefour International Partnership manages all the Carrefour Group’s franchised Partners worldwide, operating in more than 30 countries with over 4,000 stores. Carrefour posted sales of EUR 91.5 billion in 2025. Its integrated store network employs more than 300,000 people who help to make Carrefour the world leader in the food transition for all, by offering quality food every day, accessible everywhere and at a reasonable price. In total, more than 500,000 people work under Carrefour banners worldwide.

For more information, visit www.carrefour.com or find us on X (@news_carrefour) and LinkedIn (Carrefour).

This festive season, Crocs, a world leader in innovative casual footwear for all, brings its global Feel It All platform to life through a lens inspired by modern India. Starring Brand Ambassador KL Rahul and a diverse cast of personalities, the campaign reflects a new era of celebrations that are increasingly personal, expressive, and multifaceted. As consumers seek styles that help them showcase their individuality without compromising comfort, Feel It All highlights Crocs' unique ability to bring together comfort, style and personalization across every festive occasion. 
 

Crocs Festive Campaign

Campaign video link: www.instagram.com/reel/DeGj8-gs96j/?stkn=bXNyYmR3bmk1Y2Vu
 

At the center of the campaign is a social-first film featuring KL Rahul, built around a playful ‘dhoom scroll’ that transforms his feed into a gateway to a series of festive experiences. As Rahul navigates a stream of posts, each swipe draws him into a different world featuring actor Dalip Tahil, creators Rida Tharana and Prish, and internet-famous bodyguard Amin Khan. Together, they bring to life the many ways India comes together during the festive season, with each character's unique quirks, traditions and distinctive sense of style offering a fresh perspective on modern celebration. 

Set against an original soundtrack by industry stalwart Mikey McCleary, the narrative unfolds through a series of unexpected encounters that capture the diversity, energy and individuality that define the season today. As Rahul moves through these moments, the line between the digital and real world begins to blur, culminating in a simple realization: while social feeds may capture the spirit of the season, its most meaningful moments are experienced with the people around us. 

Woven seamlessly into the campaign narrative is Crocs' festive capsule collection, featuring the Classic Ballet silhouette and Saturday Sandal styled with elevated, blingy Jibbitz charms. Through the distinct styles and personalities featured in the film, the collection demonstrates how comfort, customization, and festive dressing can come together in a way that feels personal to every celebration. 
 

Commenting on the campaign launch, Varun Sehgal, SVP & General Manager, APAC, Crocs, said, "India's festive season is not only a key business moment but also a powerful expression of culture, identity and individuality. With Feel It All, we wanted to celebrate the different ways people show up during this time of year. By pairing our iconic silhouettes with festive styling and personalization, we're giving consumers fresh inspiration to make Crocs a part of their celebrations while staying true to their own unique style." 
 

KL Rahul, Crocs’ Global Brand Ambassador, added, “I am someone who usually enjoys being away from the spotlight, so being part of a film with so much energy and personality was fun for me. What made the experience even more interesting was discovering how I could style Crocs shoes and Jibbitz charms with festive looks and seeing how naturally they worked with even the most elevated outfits.” 

Conceptualised by One Hand Clap, the campaign brings together a vibrant mix of characters and festive moments through the lens of KL Rahul’s feed. Speaking about the campaign, Nirzery Iswalkar, Group Creative Head, One Hand Clap said, “The idea was to create a festive celebration that feels as varied and unpredictable as the people in it. KL Rahul’s social media feed gave us the perfect device to move between different worlds, personalities and moments while keeping the film playful and full of energy. Every swipe brings a new story, but Crocs is the thread that brings them all together.” 
 

Young, playful and feel-good, the film celebrates the freedom to show up as yourself and enjoy the season your own way. 

Beyond the campaign film, Feel It All will come to life through an integrated 360-degree rollout across digital, social, influencer and retail channels. Supported by creator collaborations, festive gifting, elevated in-store experiences and curated seasonal assortments, the campaign reinforces Crocs' distinctive blend of comfort, style and personalization across every consumer touchpoint. 
 

About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms. 

JDS Banaras Continues the Tradition of Banarasi Weaving
 

A Family Story, Passed Down Four Times

Even before JDS Banaras was founded in 1913, the Shah family already had a deep love for the textile traditions of Banaras. That love, passed down through the family, led to the start of JDS Banaras. — a business built with one simple goal: to keep the true beauty and skill of Banarasi weaving alive.
 

Even after more than a hundred years, that same goal hasn't changed. The way people shop has changed a lot — from visiting stores in person to shopping online today — but JDS Banaras has stayed true to four simple values: respecting the craft, caring about quality, understanding what customers want, and never lowering its standards, all backed by its own workshop where the sarees are actually made.
 

"Being the best Banarasi saree shop in Varanasi was never about being the biggest — it was about being the most trustworthy," said Rajesh Shah, a fourth-generation member of the Shah family. "Every generation before us worked closely with Varanasi's weavers, and that same relationship is still at the heart of everything we do today."
 

Today, the family works together to carry this legacy forward. Rajesh Shah continues to focus on honesty and openness with customers, working closely with weavers to help people understand what really makes a saree special. Viresh Shah looks after the business side, working on ways to grow and serve more customers while keeping the same quality.
 

Supporting Thousands of Weavers

A single Banarasi saree is never made by just one person. It takes many hands — for preparing the thread, weaving, designing, and finishing. JDS Banaras works directly with over 3,000 skilled weavers, helping keep this traditional art alive.
 

This close bond with real weavers is what sets JDS Banaras apart, especially at a time when many fake sarees are being sold under the Banarasi name. JDS Banaras offers some of the most special and difficult weaving styles in Indian textile history — including Jangala (flowing floral patterns), Shikargah (detailed storytelling scenes), Meenakari (colourful thread work), traditional Brocade, Rangkat, and the slow, careful Kadwa and Cutwork weaving methods — each one needing hours of skilled handwork that no machine can copy.
 

One Trusted Name for Making, Supplying, and Selling

Unlike many shops that simply buy sarees from someone else to resell, JDS Banaras does everything itself — making, supplying, and selling genuine Banarasi sarees, all under one roof. This means the brand can keep a close eye on quality and authenticity at every single step, from choosing the thread to handing the finished saree to the customer.
 

As a leading Banarasi saree manufacturer, JDS Banaras has its own advanced production unit that helps keep every saree consistent and high in quality, from traditional designs to modern collections — without ever losing what makes a Banarasi saree truly special. As a Banarasi saree wholesaler, it supplies shops, boutiques, resellers, and designers across India and other countries, making sure real Banarasi sarees reach people everywhere. And as a retail store, its main showroom at Rathyatra Crossing, Varanasi, continues to offer friendly, personal help to customers and brides — including its own bridal and Banarasi lehenga collection.
 

JDS Banaras offers many types of fabric, including Katan silk, Tissue silk, Organza, Georgette (Khaddi), Tussar silk, Satin silk, Mashru, Cotton silk, and Mooga silk — giving every customer, whether shopping for a wedding, a festival, or everyday wear, a genuine Banarasi option to match their occasion and budget.
 

Real Proof of Authenticity, Not Just a Promise

As Banarasi sarees have become more popular across India and the world, so have fake and machine-made copies sold under the same name — making it harder for everyday buyers to know what's real. JDS Banaras deals with this directly: selected sarees carry Silk Mark certification, an official government check that confirms the silk is genuine, giving customers real proof they can trust.
 

"A Banarasi saree is often passed down from one generation to the next — it's seen as a symbol of love and purity," the brand shares. "That's exactly why we believe trust alone isn't enough. Customers should be able to check it for themselves."
 

Looking Ahead

As JDS Banaras steps into its second century, it continues to bring together family knowledge passed down over generations, modern-day production skills and a steady commitment to the weavers who make Banarasi sarees possible. For customers in India and abroad looking for the best banarasi saree shop in Varanasi, JDS Banaras remains what it has always been since 1913 — a name built not on size, but on trust.
 

Taking the Banarasi Legacy Beyond Varanasi

Since 2017, sacredweaves.com, the online sister brand of JDS Banaras, has carried the same legacy of authentic Banarasi craftsmanship to customers online. Built around the same values of purity, quality and trust, Sacred Weaves helps people in India and around the world find genuine Banarasi sarees, even when they cannot visit Varanasi in person.
 

About JDS Banaras

JDS Banaras is a Silk Mark-certified Banarasi saree maker, supplier, and seller based in Varanasi, India, started in 1913. Now led by the fourth generation of the Shah family, JDS Banaras works directly with over 3,000 weavers to create genuine handmade Banarasi silk sarees and bridal lehengas, serving customers, shops, and businesses across India and around the world.
 

Contact

JDS Banaras

D-58/1, Rathyatra Kamachha Road, Rathyatra Crossing, Jahumandi, Varanasi, Uttar Pradesh 221010

Phone: +91 7269 055 695

Website: www.jdsvaranasi.in

Email: jdsbanaras@gmail.com

KGL (India) at Moscow Fashion Week (ph. Max Bykov)

Moscow has secured a prominent place on the international fashion show calendar alongside New York, London, Milan and Paris, becoming a capital of independent fashion on the global stage. Until October 1, the season’s program features more than 350 designers from India, Russia, China, the UK, Spain, Sri Lanka, the US, Kenya, Nicaragua and other countries.

KGL’s journey to Moscow was made possible by an exchange program between Moscow Fashion Week and the Fashion Design Council of India. The Council brings together the country’s leading designers, organises Lakmé Fashion Week and has shaped the way Indian fashion is seen abroad for more than a quarter of a century. KGL’s selection for Moscow offers a picture of India as the new generation knows it: urban, ironic and free from postcard clichés.

“Moscow Fashion Week has participants from all over the world so for starters it’s great exposure, - says Sunil Sethi, Chairman, Fashion Design Council of India. - Kanika is known for her deconstructed, gender agnostic clothing which appeals to a global consumer looking for separates that can elevate everyday dressing. We at the FDCI want to give designers with an offbeat trajectory a global opportunity. Moscow and FDCI partnership brings to the fore Indian craftsmanship at its best”.

Before Kanika Goyal launched KGL in 2014, she completed internships at Prada, Marchesa, Adidas Group and with Bibhu Mohapatra. It was at these institutions that she developed the technical precision in tailoring for which her brand is known. In 2023, Goyal remained the only designer representing India at New York Fashion Week for the third consecutive season. Entrepreneur magazine included her in its 35 Under 35 list, while KGL’s work has been featured in Vogue India and Vogue Italia. Grazia India named her Designer of the Year in 2023, and a year later Harper’s Bazaar India awarded her the title of Spotlight Designer of the Year. KGL has been worn by Priyanka Chopra Jonas, Deepika Padukone, and other celebrities.

Arc Echo grew out of Goyal’s interest in psychology. The collection explores how memory breaks down into fragments and how a person can recognise several versions of themselves at once. Another theme is the ability of dreams and déjà vu to reshape our understanding of personal identity. Mosaic knitwear with pop-art graphics, hybrid blazers, jacquard and vivid primary colours bring these fragments together in cohesive designs. Jackets and trousers are woven from narrow strips of reclaimed denim, dresses are assembled from unused fabric scraps, and embroidery is carried out by artisans in New Delhi. KGL sources surplus fabric from factories and incorporates materials from previous collections into new pieces, making circular production an integral part of the brand’s creative process.

At Moscow Fashion Week, Russian designers are showcasing the full breadth of their creativity, seamlessly bridging historical craftsmanship with experimental cuts and unexpected textiles. Designer Ianis Chamalidy showcased headpieces and bags woven from old film stock, transformed into textile thread, while crumpled surfaces and laser-treated fabrics give new pieces the appearance of objects with a long history. The Kartashova brand showcased dresses inspired by historical lingerie constructed in multiple layers, with uneven hems. The Moscow-based brand Edder has created pieces for city life and travel, built around architectural tailoring and premium European fabrics.

Following the show, Kanika Goyal joined the program at the BRICS+ Fashion Summit, a business forum for the fashion industries of fast-growing economies taking place from September 28 to 30 and bringing together hundreds of speakers from 65 countries. On September 28, Kanika Goyal joined other experts to discuss where the line lies between artificial intelligence as a working tool for designers and as their creative collaborator. “For me, it's really about meeting people from markets we may not otherwise interact with designers, retailers, media and other creative businesses. I'm interested in conversations that can organically lead to new markets, collaborations and long-term relationships,” says Kanika Goyal. 

From L to R: Mr Gautam Gambhir; Uplaksh Tewary, COO, Campus Activewear; Gaurav Sharma, CMO, Campus Activewear

Spread across 1,640 sq. ft., the Roop Nagar store is the first Campus Activewear store to showcase the brand’s redesigned retail concept, reflecting its evolving proposition and changing consumer expectations. The new format moves beyond conventional product display to create a more curated and engaging environment, with dedicated spaces designed around discovery, styling, interaction and product exploration.

The store takes cues from a modern, minimalist design language, bringing Campus Activewear’s energetic identity into an urban, contemporary setting. From a striking window display and curated product hotspots to styling boards, lifestyle imagery and tactile flooring, the space is designed to make discovery feel more intuitive. Lace customisation and a dedicated photo-op add interactive moments to the experience, while distinct zones create a clear flow across the store.

The assortment brings together lifestyle and sneakers, running, walking, ÉLAN, women’s and kids’ footwear, alongside apparel, accessories, bags, slippers and sandals. Together, the portfolio reflects Campus Activewear’s expanding proposition across sport, fashion and everyday lifestyle, giving consumers a broader range of products to explore within a single retail environment.

Commenting on the launch, Mr.Gautam Gambhir said, “Sport teaches you to keep moving, adapt and push forward, and I see that same spirit in the way Campus Activewear is evolving. The new Roop Nagar store is a reflection of that journey, bringing a fresh perspective to how consumers experience the brand. It is exciting to see a homegrown brand continue to grow while staying connected to the changing aspirations of young India.”

Nikhil Aggarwal, CEO, Campus Activewear said, “The Indian sports and athleisure market is at an exciting STAGE, with consumers increasingly seeking products and brands that fit seamlessly into their everyday lives. For Campus Activewear, this presents an opportunity to build on our scale and strengthen our relevance across a much broader consumer landscape. Our focus is on investing for long-term growth, expanding our presence across markets and continuing to build capabilities that allow us to serve an evolving consumer. As we enter this next phase, we remain committed to building a strong, enduring homegrown brand with the ambition to shape the future of sports and lifestyle retail in India.”

With 311 exclusive stores across India, including 41 stores across Delhi NCR, Campus Activewear continues to strengthen its presence across major tier 1 and tier 2 cities in India. Delhi NCR remains a key growth market for the brand, with strong consumer spending potential and the capacity to support a footprint of 60+ stores in the coming years. The Roop Nagar launch further strengthens Campus Activewear’s presence in the region as it continues to expand its retail network and bring its evolving proposition closer to consumers.

The launch will also see Campus Activewear take its ‘Move Your Way’ philosophy to students through a shoe truck activation near Roop Nagar and North Campus, Delhi for two weeks featuring engaging fitness challenges and open talent activities, with coupons and merchandise for winners.

The Campus Activewear Roop Nagar store is now open, inviting consumers to experience the brand’s first reimagined retail concept and explore its latest offerings across footwear, apparel and accessories. With the new format bringing together lifestyle and sneakers, running, walking, ÉLAN, women’s and kids’ footwear, apparel and accessories, the store reflects Campus Activewear’s continued expansion into a broader lifestyle proposition while creating a more engaging and contemporary shopping experience for consumers.

Store Name: Campus Activewear – Roop Nagar, New Delhi

Opening Date: 22 September 2026

Store Size: 1,640 sq. ft.

Address: 4/11, Roop Nagar, New Delhi – 110007

Opening Hours: 10:30 AM – 9:30 PM

Launch Offer: Free gift on purchases of Rs. 2,499 and above, subject to applicable terms and conditions.

As part of the store launch, shoppers can avail of a free gift on purchases of Rs. 2,499 and above, subject to applicable terms and conditions.

About Campus Activewear Ltd.

Campus Activewear Limited (NSE: CAMPUS, BSE: 543523) is one of India's largest sports and athleisure footwear brands by value and volume. Introduced in 2005, Campus offers a diverse portfolio of footwear for the entire family, combining style, comfort and accessibility across multiple price points. With an estimated 17% market share in the Indian branded sports and athleisure footwear market, the company is backed by strong in-house manufacturing capabilities, an integrated supply chain, a robust omnichannel distribution network spanning over 30,000 retailers across 800 districts, 300+ exclusive brand outlets, and a growing e-commerce presence across leading marketplaces and its own website. Through its focus on innovation, design, and consumer-centric product development, Campus continues to strengthen its position as one of India's most trusted and accessible footwear brands. For additional information and financial results, please visit campusshoes.com.

The emerging sports and athleisure brand from the House of Lehar partners with the acclaimed actor to strengthen its presence across India

Built on Lehar Footwears Limited’s decades of footwear manufacturing expertise, RANNR has been created for a new generation of consumers seeking a balance of style, comfort, performance and value. The brand’s portfolio spans sports, running, walking and lifestyle footwear, with its presence across direct-to-consumer, e-commerce and offline channels.

The association will see Rajkummar Rao feature across RANNR’s upcoming brand campaigns and consumer communication across digital, e-commerce, retail, print and outdoor. His versatility and unconventional choices across Indian cinema align with RANNR’s belief in individuality and finding one’s own path, reflected in the brand’s philosophy of “Power in Every Step.” 

Commenting on the association, Raj Kumar Agarwal, Chairman, Lehar Footwears Limited, said, “RANNR represents an important new chapter for us at Lehar Footwears. We wanted the face of the brand to be someone whose journey feels authentic, aspirational and deeply relatable to Indian consumers. Rajkummar has built his career through talent, perseverance and by creating his own path, and those qualities strongly connect with what we want RANNR to stand for. We are delighted to welcome him to the RANNR family.”

Rajkummar Rao, Brand Ambassador, RANNR, said, “For me, every journey starts with taking that first step and then continuing to move forward in your own way. That thought is something I connect with personally. RANNR is a young Indian brand with a fresh perspective on footwear, comfort and everyday movement, and I’m excited to be part of its journey.”

The partnership comes as RANNR expands its presence across India’s sports, athleisure and closed-footwear segments, leveraging Lehar Footwears Limited’s established manufacturing and distribution ecosystem

About RANNR
RANNR is a sports and athleisure footwear brand from the House of Lehar, Lehar Footwears Limited. Built on decades of footwear manufacturing expertise, RANNR offers contemporary footwear designed around comfort, performance, quality and everyday style.

The brand caters to the evolving needs of Indian consumers across sports, running, walking and lifestyle footwear.

Website: www.rannr.com.

About Lehar Footwears Limited
Lehar Footwears Limited is an established Indian footwear manufacturer with decades of experience in the footwear industry. The company operates across multiple footwear categories and has built a strong manufacturing and distribution ecosystem.

With RANNR, Lehar Footwears Limited is strengthening its presence in the sports, athleisure and closed-footwear categories.

Softline from the house of Rupa & Company Limited Unveils Its Freshest Chapter Yet with a Contemporary Brand Refresh Across Lingerie, Athleisure and Outerwear

Inspired by freshness, femininity and effortless everyday style, the refreshed identity brings together delicate floral motifs, vibrant colours and clean, contemporary lines that carry across the collections and create an immediate visual impact at retail.

The latest collections include Bras, Camisoles, Panties, Leggings and Pants, thoughtfully designed for women whose wardrobes move seamlessly between work, leisure, travel, fitness and everyday life. Each piece balances functionality with contemporary styling, allowing consumers to express their personal style without compromising on comfort.

Leading Softline into this exciting new chapter is Wamiqa Gabbi - an actor celebrated not only for her work on screen, but also for her distinctive personality, infectious energy and unmistakable sense of style. She brings a certain lightness to everything she does - expressive, spirited and full of life, while remaining grounded in her own sense of individuality. Her style reflects the same attitude: playful when she wants it to be, understated when the moment calls for it, and always unmistakably her own. It is this confidence without effort and exuberance without excess that makes Wamiqa such a natural fit for Softline.

Softline’s new identity embraces a similar spirit. It is fresh, feminine, colourful and contemporary, but never disconnected from comfort and everyday life. The brand believes that feeling good is an essential part of looking good, and that fashion becomes truly personal when women have the freedom to wear it their way. 

From relaxed everyday dressing to statement looks, she brings an effortless versatility to her style. She chooses pieces that allow her to move, express herself and feel comfortable in her own skin. Her appreciation for quality, considered fits and clothing that works with real life mirrors Softline’s own approach to design.

For Softline, Wamiqa represents more than a face for the brand. She represents its new spirit.

Softline TVC Softline TVC.mp4

A spirit that is young yet assured, feminine yet free-spirited, expressive yet effortless.

As Softline evolves, Wamiqa brings that evolution to life connecting the brand’s trusted heritage with the energy, optimism and individuality of the woman of today.

Vikash Agarwal, Director, Rupa & Company Limited, said, “Softline has always stood for quality, comfort and trust. As fashion preferences continue to evolve, we believe the brands consumers choose should evolve with them. This refresh is our way of bringing new energy to Softline while staying true to everything people have always loved about the brand. Every detail reflects our vision of creating a more contemporary and engaging experience for today’s consumer. This is not just a new look for Softline. It is the beginning of a new journey for the brand.”

This launch reflects Softline’s long-term vision of building a stronger presence across Lingerie, Athleisure and Outerwear by introducing products that align with changing lifestyles, evolving fashion preferences and everyday versatility. It reinforces the brand’s commitment to continuous innovation while creating a more contemporary retail experience across every consumer touchpoint.

The refreshed Softline collections are now available across leading retail outlets and major e-commerce platforms across India.

About Rupa & Company Limited
Rupa & Company Limited is one of India’s leading knitwear and lifestyle apparel companies, with a legacy of delivering quality, innovation and value since 1968. Its portfolio spans Innerwear, Casualwear, Athleisure and Lifestyle apparel for Men, Women and Kids. With a strong nationwide presence and a continued focus on innovation, the company remains committed to creating products that evolve with the changing needs of Indian consumers.

JACK&JONES Unveils Its Autumn Winter 2026 Denim Campaign Featuring Vedang Raina

For JACK&JONES, denim has always been more than an everyday staple. It is a badge of camaraderie, personal style, and quiet self-assurance. Engineered to move seamlessly through every part of a man’s daily life, it forms the backbone of an authentic wardrobe - built on zero compromises, hard-wearing quality, and clean, modern fits.

Vedang Raina captures the ethos of the JACK&JONES brotherhood with natural ease. As an actor defining modern youth culture, he represents a generation of men who are driven, understated, and unapologetic about who they are. His effortless off-screen style, creative energy, and strong sense of community make him an authentic fit for the brand.

The Autumn Winter 2026 collection champions denim in its most versatile form, spanning directional barrel fits, sharp bootcuts, high-impact denim sets, and rugged outerwear. Built around the dual energies of Party and Travel, the lineup transitions effortlessly from after-dark statements to life on the road with the crew. Every piece reflects the JACK&JONES promise: iconic jean craft made to be lived in and built for real life.

While denim remains the brand’s core foundation, the JACK&JONES range extends across the entire modern wardrobe - from casual tees to versatile jackets. Anchoring the lineup are signature pieces like the brand’s Premium Denim and iconic Sheridan shirts, crafted for style that always delivers.

Speaking on the association, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, “At JACK&JONES, denim isn't about choosing between style or substance; our mindset is built on the ‘&’ - craft & quality, fashion & everyday durability. That dedication is the backbone of our brand, engineered to give men the freedom to go their own way in any setting. Vedang brings an authentic, vibrant energy that reflects our brotherhood today - driven, self-assured, and grounded in togetherness.”

Speaking about the collaboration, Actor Vedang Raina said, “Denim has always been the anchor of my wardrobe. It’s what I reach for whether I’m traveling, on set, or catching up with friends. Teaming up with JACK&JONES felt instinctive because their dedication to the craft is evident in every fit and wash. This collection is truly built for the move; it lets you feel completely comfortable in your own skin, stay true to who you are, and take on every day with absolute ease.”

The JACK&JONES Autumn Winter 2026 Collection is now available across stores nationwide, online at www.jackjones.in, and on the JACK&JONES India app.

About JACK&JONES

More than a quarter of a century ago, we set out to take on the world. We were just a few guys with our first jeans collection and a passion for denim that couldn't be denied.

Many years later, we're still just one of the guys and it's still all about jeans, but we've added a few more people to our team along the way. And yes, we know it takes more than a pair of good jeans to cover a guy's wardrobe needs. So, we cover the full range from urban sportswear, casual classics, neat suits, accessories, and footwear. Basically, we've got it covered for every occasion you might end up in. That's why we like to think of ourselves as more than just a brand. We're brotherhood, a club, a community - bonded by denim. And in that community, we have one objective – being there for our guys. Our universe is a drama free zone, shopping is made easy. It's good jeans with good vibes. This is the philosophy behind our brand.

JACK&JONES India currently has 82 exclusive brand outlets & 477 shop-in-shops spread across the country. JACK&JONES is available online with www.jackjones.in and present with leading online partners.

About BESTSELLER India

BESTSELLER India is part of BESTSELLER, an international, family-owned fashion company founded in Denmark in 1975. With a portfolio of more than 20 brands, BESTSELLER designs fashion and accessories for women, men, teenagers and children, built on the promise of great style, quality and value.

In India, its portfolio — including JACK&JONES, VERO MODA, ONLY, SELECTED, JACK&JONES JUNIOR and VERO MODA GIRL — reaches customers through 200+ exclusive brand outlets and over 1,274 shop-in-shops, complemented by its own digital platforms and leading online marketplaces. Globally, BESTSELLER's products are available in more than 90 countries through approximately 3,100 branded stores and over 16,500 multi-brand and department stores.

VERO MODA x Aditi Rao Hydari

No woman is just one thing. The campaign captures the many facets of the VERO MODA woman, whose style shifts with every moment while her individuality stays unmistakably her own.

Rooted in the season's collection, the campaign brings to life pieces spanning dresses and jumpsuits, co-ord sets, denim, blazers and knitwear. Each designed to move easily across a woman's day.

Speaking about the campaign, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, “VERO MODA has built a strong position in Indian womenswear, and we see significant opportunity ahead. As we enter the next phase of our growth, this campaign with Aditi Rao Hydari is an important step in strengthening the brand’s relevance and visibility in the market."

Speaking about the campaign, Aditi Rao Hydari said, "VERO MODA has always stood for quiet confidence, and that's something I connect with personally. Being part of the VERO MODA AW'26 campaign feels like a natural extension of that philosophy."

The collection featuring Aditi Rao Hydari, is now available across all retail stores, app, and www.veromoda.in. Alongside this, VERO MODA has also launched its festive line, now available in stores and online, bringing the brand's signature versatility to festive dressing this season.

About VERO MODA

Launched in 1987 as BESTSELLER's first fashion label, VERO MODA has grown to become one of Europe's most recognised high-street fashion brands. Built on the belief that everyday style should feel effortless, elevated and empowering; the brand creates versatile collections that celebrate individuality and inspire confidence. With an authentic expression of style and a constant focus on evolution, VERO MODA continues to redefine modern fashion for women who embrace self-expression and effortless dressing.

In India, VERO MODA has established itself as one of the leading destinations for women's western wear, offering trend-led collections designed for every facet of a woman's lifestyle. The brand reaches customers through its exclusive brand outlets and shop-in-shops across the country, the VERO MODA App, www.veromoda.in and leading online marketplaces.

About Pinit

Pinit is a Hyderabad-based saree retail startup offering handloom and designer sarees through an app-based, doorstep shopping model. Customers can browse collections, book a session and receive sarees at home within approximately 45 minutes, where a Pinit stylist assists with viewing, draping and selection. The company offers sarees priced between Rs. 1,000 and Rs. 20,000 and focuses on direct sourcing from weavers, women-led employment and electric-vehicle delivery.

The Pant Project, India's pioneering men’s bottom-wear brand, has been named the “D2C Brand of the Year 2026” by Myntra at its highly coveted brand conclave, Myntra Tech Threads 2026. The recognition celebrates the brand’s growth journey on Myntra, its differentiated approach to men’s bottom-wear and its focus on building stronger consumer connect through product innovation, assortment expansion and faster fulfilment.
 

The Pant Project has been named the “D2C Brand of the Year 2026” by Myntra at Myntra Tech Threads 2026
 

The Pant Project is part of Myntra’s growing ecosystem of 4,000+ homegrown D2C brands spanning overall Men's Wear, Women's Western Wear, Women's Ethnic Wear, Beauty and Personal Care, Footwear, Accessories, Kidswear Loungewear, Home & Lifestyle, Sports and Athleisure and more. The recognition is a testament to customers’ growing affinity towards innovation in pants which The Pant Project’s has been able to address.

Founded in 2020 by brothers Dhruv Toshniwal and Udit Toshniwal, The Pant Project was built to solve a simple yet massive problem in the Men’s Wear segment: The Indian menswear market, as per industry reports, valued at USD 23.50 billion in 2026, had seen virtually no meaningful innovation in bottom-wear for decades. Most apparel brands invested heavily in top wear while treating pants as an afterthought, leaving Indian men to choose either ill-fitting ready-made options designed as per the western sizing guides or the inconvenience of traditional tailoring. The Pant Project set out to solve this at scale, specialising in custom-made and ready-to-wear pants designed specifically for Indian body types. Their mission statement is to blend traditional tailoring knowledge with modern technology to deliver “made-for-me” comfort through a seamless experience.

Specialising in custom-made and ready-to-wear pants for Indian men, the brand has 300+ SKUs across formal trousers, chinos, jeans, cargos, shorts, power-stretch knit pants, linen trousers, casual wear and athleisure.

The brand's growth trajectory has been one of the most compelling in India's D2C ecosystem. From Rs. 1 crore in its first year of operations (FY2020-21) to Rs. 80 crore in FY2025-26, The Pant Project has scaled 80x so far. It is projecting a revenue of Rs. 160 crore in FY2026-27.

Dhruv Toshniwal, Founder & CEO, The Pant Project said, “Being recognised as the D2C Brand of the Year by Myntra, is a significant milestone for us. Our journey on Myntra has been built around a clear focus on reaching new-to-brand customers, ensuring strong availability across our core products, leveraging M-now for faster delivery, and using the platform to launch differentiated products that create new demand. We have grown over 10x on Myntra over the last two years, and the platform has played an important role in helping us scale our reach and build a strong consumer franchise.”

Sukita Tapadia, CMO and Head of E-commerce, The Pant Project said “Myntra has been an incredible partner in our journey of building The Pant Project into a leading bottom-wear brand. What makes the partnership particularly valuable is the ability to combine scale with innovation and speed. We have been able to use the platform to introduce differentiated products such as Malai Pants and Inklock No Fade Jeans. Jeans have emerged as a particularly exciting growth opportunity for us, and we are looking forward to investing further in the category through newness, innovation and a wider assortment. This recognition reinforces our belief in the opportunity ahead and our ambition to continue building the category with Myntra.”

About The Pant Project

The Pant Project is a D2C custom-made and ready-to-wear omnichannel brand, founded in 2020 by Dhruv and Udit Toshniwal. With over 50 years of family expertise in textiles, Dhruv, a Wharton finance graduate, manages business operations, while Udit, from The School of the Art Institute of Chicago, drives the creative vision. Offering formal wear, denims, chinos, cargo pants, and more, the brand ensures every pair is expertly tailored from the finest materials to deliver intuitive fits, smart performance, and effortless confidence. With great consideration for details, The Pant Project appeals to discerning individuals who value quality, invest in themselves and live intentionally. The brand's commitment to quality and a seamless shopping experience across online and offline channels ensures every customer finds their perfect fit.

Visit www.thepantproject.com to know more about the brand.

Kalki Koechlin wears a Sanganeri block print inspired by Japanese sakura blooms, brought to life through the craftsmanship of Sanganeri artisans
 

At the heart of it is Max Project New, Max Fashion’s purpose-led platform, which looks at fashion through a different lens, one where creativity begins beyond the design studio and finds its way into what people actually wear.
 

For its debut edition, Kalki and the Max Fashion design team went looking for work with a story behind it, eventually bringing together two very different worlds: the expressive work of specially-abled artists and the centuries-old craft of hand block printing from Sanganer. The result is a festive collection where the artwork isn't merely inspiration, it is the design.
 

One of its most distinctive stories comes through the Kairassi Foundation, Chennai, a design-inclusive organisation that empowers specially-abled artists. Through the foundation, Max Fashion worked with three artists — Simron, Pavithra and Manas — translating their original paintings into fashion for the first time.
 

Simron’s watercolour landscapes bring an almost dreamlike quality to skirts, while Pavithra’s fluid ocean-inspired blues make their way across shirts. Manas, the youngest of the three, creates his artwork using a straw instead of a brush, giving his work a spontaneous, playful quality that now finds a new expression on a tote bag. These aren't interpretations of their work; they are the artists’ original paintings, carried from canvas to fabric.
 

Kalki Koechlin wears original artwork by three specially-abled artists, translated from canvas to contemporary fashion for Max Fashion’s Festive 2026 collection
 

Then there is Sanganer, Rajasthan, where the same idea takes shape through a completely different craft. Working with artisans from Sanganer, Max Fashion developed an exclusive design created specifically for the collection, bringing together the quiet elegance of Japanese florals with the distinctive craft of Sanganer block printing. The original piece was painstakingly developed by hand — from carving the wooden blocks and mixing the colours to printing each layer of fabric, one colour at a time.
 

It is a meeting of two worlds — paint and pigment, canvas and cloth, contemporary expression and traditional craftsmanship — but the thought behind both remains the same: to celebrate the creativity, craft and stories behind what we wear.
 

“Fashion, for us, has always been more than what we wear, it’s a form of expression, a way to tell stories, and a platform that can create real impact,” said Sumit Chandna, CEO, Max Fashion. “Kalki shared a vision with us that we instantly connected with, and together we built on it, the idea that festive dressing could carry meaning, not just style. MAX PROJECT NEW brings that belief to life, whether through an artist’s brushstroke or an artisan’s hand-carved block. And this is only the beginning.”
 

For Kalki, the collection is rooted in the belief that fashion can carry something more personal than a trend. “I’ve always wanted festive fashion to feel like it’s saying something, not just selling something,” she says. “Whether it’s a tiny painted detail on a bag or a hand-carved print on a dress, you put it on and you’re carrying someone else’s story with you. I think that makes what you wear feel much more special.”
 

That spirit extends to how Kalki has approached the collection itself, styling it with an effortless, contemporary sensibility that moves beyond traditional festive dressing. Fluid silhouettes and unexpected combinations make the collection as relevant for a festive evening as they are for bringing a little more colour and personality into an everyday wardrobe.
 

The collection brings the stories behind its artwork and craft into everyday wardrobes, making creative expression part of how people dress and celebrate.
 

And while this may be the first chapter, Max Project New is designed to go much further. The initiative will continue across seasons, opening the door to new artists, craftspeople and creative voices and bringing their work into the world of fashion.
 

Because sometimes, new isn't just a new look. It is a new story waiting to be worn.
 

The campaign captures that spirit with its line: “HOW NEW IS YOUR NEW.”

About Max Fashion

Max Fashion, a global fashion leader born in the Middle East in 2004 and now present across 20+ countries, has evolved into a global powerhouse of everyday style. With over 900 stores across markets including the UAE, Saudi Arabia, Egypt, India and Indonesia, the brand’s journey is defined by scale, speed and a deep instinct for contemporary fashion.
 

India sits at the heart of that growth story. Since opening its first store here in 2006, Max has become deeply woven into the country’s fashion landscape, celebrating 20 years in India this year. Today, the brand operates 530+ stores across 220+ cities, spanning over 5.8 million sq. ft. of retail space nationwide. This expansive footprint translates into over 1 million daily customer interactions and more than 130 million garments sold annually across men, women and kids.
 

Beyond its formidable scale lies its defining edge — the seamless blend of international design direction with an intuitive understanding of Indian preferences. From elevated everyday essentials to occasion-ready fashion for men, women and kids, Max captures the rhythm of modern India, delivering style that is current, versatile and deeply connected to its audience.

Many Ways, One Original Starring Alia Bhatt

For over 150 years, Levi's has been part of the way people express themselves. From music and fashion to art and everyday life, the brand has remained a canvas for individuality, evolving with the people and culture around it. The campaign builds on this legacy with a simple thought: there is no single version of who we are. We are constantly shaped by our experiences, our surroundings and the moments that stay with us and personal style can evolve right alongside us.

The campaign is led by a new brand film inspired by the idea of a mixtape where different sounds, memories and influences come together to tell the story behind an original. Following Alia through a subway corridor, a bustling street corner and a neighborhood pub, the film captures different moods, moments and expressions of personal style.

At the heart of the campaign is the versatility of Levi's and the freedom to make every look your own. Through a range of fits, silhouettes and pieces that can be styled together in different ways, the campaign brings to life the approach to dressing showing how one wardrobe can move across different moods, moments and versions of you. Because originality isn't about having one signature look; it's about having the freedom to express yourself in many ways.

"Originality has never been about fitting into one version of yourself, and Behind Every Original has always celebrated the mindset that shapes individuality," said Hiren Gor, Managing Director, South Asia, Middle East and Africa, Levi Strauss & Co. "With Many Ways, One Original, we wanted to celebrate the many influences and expressions that come together to shape who we are. Alia embodies that spirit effortlessly, and through this chapter, we are also bringing to life the versatility of Levi's from different fits to complete looks that give people the freedom to style, experiment and express every version of themselves." 

Speaking about the campaign, Alia Bhatt said, “We’re all made up of so many facets, shaped by our varied experiences, the things we love, the people we meet and the places we discover along the way. In a way, it’s a bit like a mixtape, every song adding something different to who we are and who we become. I love that this campaign celebrates all those different sides of us and the many ways they come together to make us who we are. There’s no one way to express yourself. You can play with different fits, pieces and looks to create something that feels personal, lived-in and uniquely yours.”

With Behind Every Original: Chapter Two, Levi's celebrates the many ways personal style can take shape. The latest collection is designed to offer versatility across fits, silhouettes and styling making it easy to create looks that feel true to you, whatever the mood or moment. 

The latest Levi's collections are available across stores nationwide and online at www.levi.in.

Link to the film: www.instagram.com

About the Levi’s brand
The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s brand, its products and stores, please visit levi.in.

About Levi Strauss & Co.
Levi Strauss & Co. (LS&Co.) is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's, Levi Strauss Signature, and Beyond Yoga brands. Its products are sold in approximately 120 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,300 retail stores and shop-in-shops. Levi Strauss & Co.'s reported 2025 net revenues were USD 6.3 billion.

For more information, go to www.levistrauss.com, and for financial news and announcements go to www.investors.levistrauss.com.

ONLY X Smriti Mandhana
 

For ONLY, denim has always been more than a wardrobe essential. It is a language of confidence, individuality and self-expression for young women. Smriti Mandhana embodies the spirit of the ONLY girl effortlessly. As one of India’s most celebrated athletes and role models, she represents a generation that is ambitious, self-assured and unafraid to define their own path. Her natural approach to style extends far beyond the game, making her a true reflection of the ONLY attitude.
 

The ONLY Fit campaign puts denim in the spotlight, exploring a range of jeans and statement jackets designed to be styled, switched up and worn on repeat. From everyday comfort to standout moments, each piece is made to move seamlessly, reflecting ONLY’s belief that great denim is timeless and always open to interpretation.
 

Speaking about the collaboration, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, "Smriti Mandhana is one of the standout icons of her generation, not just for what she has accomplished, but for how she has gotten there: on her own terms, in her own time, always staying true to herself. That quiet confidence and authenticity is exactly what ONLY represents. With this collaboration, we want to inspire young women across India to pursue their ambitions boldly and carry their individuality with pride.”
 

Speaking about the collaboration, Smriti Mandhana said, “What drew me to ONLY is the ease and energy the brand brings to style. That instantly resonated with me. Denim has always been a go-to in my wardrobe because it fits naturally into my day and gives me the choice to experiment with my look depending on the moment. Partnering with ONLY felt like a natural fit because we share the similar philosophy; trusting your instincts, keeping it effortless and always being open to switching things up.”
 

The ONLY Autumn 2026 Denim Collection is now available across ONLY app, stores and online.

About ONLY

Founded in Denmark in 1995 as part of the BESTSELLER group, ONLY has evolved from a denim-focused label into a global fashion brand known for its trend-led, accessible style. With a strong foundation in denim and a progressive, style-first approach, the brand today offers a versatile portfolio of modern wardrobe essentials and statement pieces that enable self-expression for the next generation of women. Over the years, ONLY has built deep expertise across retail, wholesale, and the evolving online market, with a presence across 70 countries and a growing online presence in India through www.only.in and leading e-commerce platforms.

About BESTSELLER India
BESTSELLER India is part of BESTSELLER, an international, family-owned fashion company founded in Denmark in 1975. With a portfolio of more than 20 brands, BESTSELLER designs fashion and accessories for women, men, teenagers and children, built on the promise of great style, quality and value.
 

In India, its portfolio includes JACK&JONES, VERO MODA, ONLY, SELECTED, JACK&JONES JUNIOR and VERO MODA GIRL, complemented by its own digital platforms and leading online marketplaces. Globally, BESTSELLER’s products are available in more than 90 countries through branded stores, multi-brand and department stores, and digital channels.

Vero Moda x Marilyn Monroe

Decades after she first captivated the world, Marilyn Monroe remains a symbol of confidence, individuality and effortless glamour. Long before the age of social media, she defined what it meant to be an icon with magnetic presence and fearless femininity continuing to inspire generations across fashion, film and culture today.

VERO MODA translates Marilyn's iconic spirit into a fashion-forward yet nostalgic collection designed for today's woman, one who embraces authenticity and confidence in every moment.

The collection seamlessly blends VERO MODA's signature aesthetic with Marilyn Monroe's unmistakable visual identity. Her legendary portraits, iconic signature and instantly recognisable kiss mark are thoughtfully woven throughout the collection, creating pieces that feel nostalgic yet unmistakably modern.

At its heart are statement dresses, graphic t-shirts and relaxed sweatshirts showcasing Marilyn's most celebrated imagery through bold portrait graphics and pop-art inspired artwork. Playful polka dots, delicate pearl embellishments, sparkling rhinestone details and expressive graphics pay homage to the glamour Marilyn defined, reinterpreted with a contemporary outlook. 

A standout highlight is the denim capsule, where vintage-inspired washes meet feminine ruffles, modern silhouettes and elevated detailing, offering a modern take on one of fashion's most enduring essentials. 

The collaboration also extends into accessories with statement caps featuring Marilyn’s kiss mark and autograph, an easy way to carry a touch of the icon into everyday style.

The VERO MODA x Marilyn Monroe capsule collection will be available exclusively on the VERO MODA App for the first 48 hours from launch, beginning 1st September 2026, before rolling out across VERO MODA retail stores nationwide, online at www.veromoda.in, and on Myntra.

About VERO MODA

Launched in 1987 as BESTSELLER's first fashion label, VERO MODA has grown to become one of Europe's most recognised high-street fashion brands. Built on the belief that everyday style should feel effortless, elevated and empowering; the brand creates versatile collections that celebrate individuality and inspire confidence. With an authentic expression of style and a constant focus on evolution, VERO MODA continues to redefine modern fashion for women who embrace self-expression and effortless dressing.

In India, VERO MODA has established itself as one of the leading destinations for women's western wear, offering trend-led collections designed for every facet of a woman's lifestyle. The brand reaches customers through its exclusive brand outlets and shop-in-shops across the country, the VERO MODA App, www.veromoda.in and leading online marketplaces.

About Marilyn Monroe
Marilyn Monroe is one of the most influential pop culture icons of all time. A true trailblazer, Monroe forged her own path, embracing her individuality and pursuing her passions in an era when paths for women were few. She appeared in 29 films over the course of her career, became a Golden Globe winner for Some Like It Hot, and continued to set a new standard for women in film. As part of her quest for control, she launched her own production company, Marilyn Monroe Productions, affording her control over her image, while pushing back on the Hollywood system to ensure her voice and others were heard. Her pioneering spirit, independence and confidence, along with her incomparable star power, continue to inspire modern generations and transcend cultures and backgrounds. Partnerships with both luxury and mass-consumer brands, in addition to an extensive merchandising program, reinforce her status as a global icon.

THE NEW FACE: Roka, who represents India on the global stage, embodies Motherland's proudly rooted and fiercely independent identity

The launch also marks the appointment of MMA fighter Asha “The Knockout Queen” Roka as Motherland’s Digital Ambassador.

Motherland’s inspiration has always been India. The brand’s world extends beyond clothing to lifestyle accessories, art and its collectible quarterly magazine, drawing from Indian cities, narratives, cultures, emerging trends and everyday references. Motherland’s “Made in India” collection takes that approach in a more direct visual direction, through powerful words that represent homeland, placed at the centre of the design.

Bringing together polos, T-shirts, 70s-inspired ringer tees, crop T-shirts and tank tops across unisex and women’s fits, the Made in India Collection takes a typography-led approach. Featuring simple yet powerful words - ‘INDIA’, ‘भारत’, ‘SWADESHI’ and ‘MADE IN INDIA’ the collection’s visual language is clean and considered, letting the words and silhouettes speak loud.

Ultimately, the Made in India collection is a new form of representation through everyday fashion, worn loud and proud; for people who seek pride in carrying Indian spirit and want that sentiment expressed in a contemporary, understated way.

The collaboration with Roka - a rising MMA star and the first Indian woman to win a 9-second knockout - reflects a similar side of contemporary Indian ambition; one built through discipline, persistence and the willingness to enter spaces where Indian representation is still growing. Her association with the collection brings together two distinct expressions of modern India: design and sport. The accompanying campaign places Asha firmly in her own and most recognized MMA environment. Rather than creating a conventional fashion setup, the campaign captures her within the physicality of her sport.

Asha Roka, MMA Fighter said, “I’ve always felt that representing India is about more than where you come from. It’s also about what you choose to do with your journey and how you carry that identity with you. That’s what connected me to Motherland and this collection. The designs are simple but they have a strong presence, and that feels very close to how I approach my own work; stay true to who you are and let that speak for itself.”

The ‘Made in India’ collection is now available at Motherland Superstore. 

Link to the collection: www.motherlandsuperstore.com/collections/made-in-india
 

About Motherland

Motherland is a design-first Indian lifestyle brand exploring contemporary India through clothing, lifestyle products, emerging artists, and its collectible magazine. The brand draws from pop culture, regional references, subcultures and the emerging ways in which India is experienced and expressed today. Its product universe includes apparel, accessories and limited-edition collections, alongside the Motherland magazine, which explores subjects spanning culture, sport, fashion, cities, less explored narratives, and emerging trends.

Raghav Juyal for Arvind AD Denim Collection

Commenting on the launch, Pranav Dave, Chief Business Officer – Retail, Arvind Limited, said, “Arvind’s relationship with denim goes back decades, and our expertise has always been rooted in our ability to innovate across fabric, fit, finish and craftsmanship. With AD Denim and our campaign featuring Raghav Juyal, we are bringing this legacy to a new generation in a way that feels contemporary and authentic. Through Arvind Denim Lab, consumers can take this journey a step further—from choosing denim to creating denim that is truly their own.”

The new AW’26 collection highlights new fits, offering consumers distinct silhouettes designed for everyday comfort and personal expression. From timeless indigo to contemporary washes and finishes, the collection reflects the many ways denim can become an extension of one’s personality.

At the heart of the campaign is the thought “Real Comfort. Real Denim. For the Real You.” Featuring Raghav Juyal, the campaign celebrates authenticity and individuality, connecting Arvind’s deep denim heritage with a generation that believes personal style should come without a rulebook.

Campaign video link: youtu.be/yvh4HAjJGsI?si=9wJgjQmm_7PS54g6 

Taking the denim experience further is Arvind Denim Lab (ADL), a distinctive custom-made denim experience where consumers can create a pair that is uniquely their own. Consumers can explore premium denim fabrics, including select fabrics from Italy and Japan, and personalise their denim across fabric, fit, washes, finishes and detailing. ADL also offers custom measurements and personalisation options such as leather patches, buttons, rivets, zodiac details and monograms.

With AD Denim, Raghav Juyal and Arvind Denim Lab, Arvind continues to build on its denim legacy—bringing together heritage, craftsmanship, innovation and personal expression for the modern Indian consumer.

Ambience Mall Vasant Kunj Hosts Victoria’s Secret’s ‘Rome After Dark’ Launch with Triptii Dimri

Actor Triptii Dimri joined the evening as the special guest, adding a strong fashion and entertainment dimension to the launch.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said, “The strength of a luxury retail destination lies not only in the brands it houses, but in the quality of the experiences it creates around them. At Ambience Malls, we have consistently focused on bringing the world’s leading luxury and premium brands together with experiences that resonate with an evolving, fashion-conscious consumer. Victoria’s Secret’s latest collection is a strong example of this approach, combining global fashion, distinctive storytelling and experiential retail. The ‘Rome After Dark’ launch at Ambience Mall, Vasant Kunj, reflects our continued commitment to setting a high benchmark for luxury retail in the country.”

Shahista Gehlot, Director, Ambience Group, said, “Luxury today is about being distinctive, relevant and ahead of the curve. The ‘Rome After Dark’ experience brings together fashion, trend and a strong sense of occasion, making it a fitting expression of the evolving luxury retail experience at Ambience Mall.”

The Very Sexy Collection is presented through the ‘Rome After Dark’ narrative, drawing on the city’s timeless romance and after-dark allure. The experience at Ambience Mall brought together Victoria’s Secret’s signature fashion language with the atmosphere of the collection, creating a setting centred around discovery, engagement and the brand’s identity.

The launch also reflects Ambience Mall’s continued focus on premium and luxury retail, bringing together leading international and Indian brands across fashion, beauty, lifestyle and dining under one destination. Over the years, the mall has also welcomed several prominent celebrities, including Sonam Kapoor and Janhvi Kapoor, for launches and engagements with leading brands, further reinforcing its position as a destination at the intersection of fashion, luxury, culture and entertainment.

With Victoria’s Secret’s latest collection taking centre stage and Triptii Dimri adding a celebrity dimension to the evening, the launch highlighted the evolving role of premium retail destinations in creating experiences that extend beyond conventional shopping.

Crocs India launches the latest chapter of its ‘Let Them Talk’ campaign

Set within an immersive world where music, movement and visual art collide, the film brings together Siddhant Chaturvedi alongside rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander. As their creative worlds intersect, the campaign celebrates the freedom to explore new ideas, challenge conventions and create without seeking approval. Reinforcing the campaign's core message, the film reminds audiences that if people are going to talk, let them.

At the heart of the campaign is the new Echo II silhouette that pushes the boundaries of comfort and design with its boldest expression yet, unlocking striking colourways and a progressive aesthetic. Designed for those who move at the intersection of style, comfort and street culture, it translates the campaign's spirit into a confident expression of individuality.

Watch the campaign film here: www.instagram.com/reel/Dbm6uqtMtZ3/

Commenting on the campaign, Carly Gomez, Chief Marketing Officer, Crocs, said, "At Crocs, we believe self-expression is one of the most powerful ways people connect with our brand. The latest chapter of ‘Let Them Talk’, featuring the new Echo II, celebrates a generation that isn’t afraid to experiment, explore new creative pursuits and embrace individuality on its own terms. As we continue expanding our portfolio in India, we're excited to introduce consumers to newer silhouettes like Echo II—bringing bold design, comfort and self-expression together in a way that feels deeply relevant to today's culture."

Siddhant Chaturvedi added, "I had a lot of fun shooting this campaign because it brought together different forms of creativity and self-expression. As someone who loves exploring new creative pursuits, the message behind ‘Let Them Talk’ really resonated with me. To me, the campaign is a reminder to stay curious, keep experimenting, and enjoy the journey without worrying about what others think. Needless to say, I’m also a big fan of the Echo II—it’s bold, comfortable and full of character.”

Speaking about the creative vision behind the campaign, Varsha Patra, CEO/Co-founder Homegrown, said, "The idea behind 'Let Them Talk' was to create a world where experimentation feels instinctive and exciting. We wanted Siddhant's journey to unfold through different creative disciplines, showing that growth comes from being willing to explore without worrying about how you'll be perceived. Bringing together artists with distinct voices allowed us to celebrate creativity in its many forms while staying true to Echo's bold, expressive spirit."

The latest chapter of 'Let Them Talk' is now live across digital, social and retail touchpoints as part of an integrated rollout. The new Echo II silhouette is available on crocs.in, Myntra and at Crocs retail stores nationwide.

About Crocs, Inc.

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

Bata India’s next growth phase focuses on product innovation, retail excellence and a stronger consumer focus

For close to a century, Bata has been part of India's everyday life, earning consumer trust across generations. The Company's current transformation is aimed at taking that trust into a more contemporary context, where consumers expect footwear to deliver comfort, style, value and convenience together. This sharper consumer focus is guiding how Bata is reimagining its product portfolio, retail experience, digital touchpoints and operating model.

Retail continues to remain central to this journey. Bata India today serves millions of consumers through the country's largest footwear retail network of more than 2,000 brand outlets, supported by 775+ franchise stores, multi-brand distribution, D2C platforms, marketplaces and omnichannel fulfilment. With 1,000+ omnichannel-enabled stores and 70% of stores enabled for hyperlocal delivery, the focus is not only on expanding reach, but on making every consumer touchpoint more relevant, seamless and easier to shop.

Zero Base Merchandising has emerged as an important pillar of Bata India's retail transformation. The initiative is now operational across 800+ stores and is targeting 900+ stores by end-2026, helping the company build assortments around local demand signals, reduce clutter, improve availability, enhance store navigation and present fresher, more relevant choices to consumers. ZBM reflects Bata's larger shift from a uniform store approach to a more consumer-led model that responds to catchments, occasions and evolving shopping behaviour.

Operational excellence remained a key focus during the year, with the Company simplifying processes, improving planning capabilities and strengthening execution across manufacturing, sourcing and supply chain. Bata India has improved in-store availability by 8% in India, while inventory freshness has moved from the mid-70% range to around 90%, supported by season-to-season new-to-store product resets.  

Bata India also continued to modernise its portfolio with a stronger focus on contemporary styling, enhanced comfort and superior value. Across categories such as Hush Puppies, Power, Floatz, Comfit and core Bata offerings, the Company is working to serve a consumer who is increasingly style-aware, comfort-conscious and digitally influenced. Focused marketing initiatives and stronger storytelling are helping translate this product evolution into greater brand desirability, especially among younger consumers.

Speaking at the AGM, Mr. Ashwani Windlass, Chairman, Bata India Limited, opined, "FY 2025-26 was a year of purposeful transformation for Bata India. We are strengthening competitiveness, improving agility and preparing the business for sustainable growth. At the heart of this transformation lies our renewed commitment to product excellence, contemporary styling, enhanced comfort and superior value. These efforts will lend new vigour to the generational trust in the Bata brand and its value proposition."

Adding to this, he said, "The external environment has remained complex, requiring continuous planning and rapid operational responses. Our teams have demonstrated resilience through diversified sourcing, disciplined inventory management and agile execution. As we look ahead, we do so with cautious optimism. While there is still work ahead, the direction is clear and execution is gathering momentum.”

Reflecting confidence in the Company's long-term fundamentals and healthy financial position, the Company has approved a final dividend of 180%, in line with Bata India's Dividend Distribution Policy. Beyond business performance, Bata India continued to deepen its commitment to responsible growth. During the year, the Company's CSR initiatives positively impacted more than 9,200 students, supported by over 7,000 hours of employee volunteering, reinforcing its belief that sustainable business success must be accompanied by meaningful social impact.

As Bata India enters the next phase of its transformation, the Company remains focused on accelerating growth through a balanced strategy of higher volumes, premiumisation, stronger consumer engagement, operational excellence and disciplined capital allocation. 

About Bata India 
For close to a century, Bata India has been a symbol of trust and quality for Indian consumers, serving over 250,000 customers every day. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 2,000+ stores, supported by thousands of Multi Brand Outlets and a robust omni-channel presence across D2C and marketplaces.

Bata India sells close to 50 million pairs annually. Bata India is on a mission to make global trends and premium fashion accessible to all consumers through its extensive retail network. It is redefining the intersection of fashion and comfort through brands including Bata Red Label, Bata Comfit, Power, NorthStar, Floatz, Bubblegummers and Hush Puppies among others.

To explore the world of Bata, please visit www.bata.com/in

Peter England today announced the launch of “VYBE”, a contemporary menswear sub-brand shaped by how a new generation dresses today. With modern fits, effortless styling and accessible prices, VYBE brings a more relaxed and individual expression to Peter England’s British-rooted, dressed-up sensibility. The result feels current and expressive, yet unmistakably Peter England.

From L-R: India’s Leading artist Tricksingh with Anand Aiyer, Chief Business Officer, Peter England and THE IMBACHI

The launch introduces a range of overshirts, shackets, structured polos, oversized T-shirts, cargos, denim, Korean-fit trousers and coordinated separates. Designed with an emphasis on comfort, versatility and ease of styling, the range brings together elevated essentials that can be worn across multiple occasions. Starting at Rs 1,200, with every piece priced below Rs 2,000, VYBE makes contemporary fashion accessible without compromising on quality, craftsmanship or design.

To mark the launch, Peter England has introduced VYBE Verified, an original music-led campaign conceptualised by Ogilvy, featuring independent artists Tricksingh and THE IMBACHI. The campaign reimagines what it means to be “verified”, celebrating individuals who trust their own instincts, express themselves with confidence and define success on their own terms.

Commenting on the launch, Anand Aiyer, Chief Business Officer, Peter England, added: “VYBE is an important step in further deepening Peter Englands’ relevance with Gen Z and bringing younger consumers into the brand. Contemporary product, accessible pricing and a culture-led campaign create a strong platform for future growth while keeping the proposition distinctly Peter England ”

The artists collaborated through a series of studio jam sessions to create an original track inspired by the brand’s creative idea. The partnership culminates in a music video that brings together fashion and music, positioning VYBE Verified as an expression of the confidence and creative energy that shape the brand.

Commenting on the vision behind VYBE, Priyank Karanam, Creative Director, Peter England, said: “The creative idea behind VYBE was simple: to make dressing well feel effortless. Relaxed fits, fresh styling and considered details create looks that feel young and individual, while retaining the put-together character of Peter England.”

Peter England created an immersive VYBE launch experience at its Indiranagar store in Bengaluru, bringing fashion, music and culture together. Designed as a content-friendly destination for creators and consumers alike, the space featured VYBE Verified branding across multiple touchpoints, inviting guests to engage with the brand and create their own interpretation of the campaign. The experience was brought to life through live performances by Tricksingh and THE IMBACHI as they unveiled the collection.

The first drop of VYBE is now available across 50 Peter England stores nationwide and is also available on Peterengland.com and Myntra. 

About Peter England

Peter England is one of India's most loved and largest menswear brands, selling more than 14 million garments every year across 1000+ exclusive stores, 3,500+ multi-brand outlets, and 800+ towns, along with a strong e-commerce presence. Launched in India in 1997, the brand has evolved from its foundation in honest shirts into a complete lifestyle offering across formalwear, casualwear, denim, celebration wear, and accessories. Peter England is committed to making quality and style accessible for every occasion.

About Aditya Birla Lifestyle Brands Limited

Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands. As of June 30, 2026, the Company operates a retail footprint of ~5 million sq. ft., comprising 3,362 exclusive brand outlets, presence across 39,500+ multi-brand outlets, and over 6,500+ shop-in-shops in department stores across the country. The Company’s brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly and Peter England – each with a legacy of over 25 years. These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion and operational excellence across product lines spanning formal, casual and occasion wear. ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

For Further information, please contact: Janet Arole | AVP & Head, Corporate Communications, janet.arole@abfrl.adityabirla.com.

VERO MODA App Launch

The launch reflects how VERO MODA's customers actually shop today: discovering a style on their phone during the commute, trying it on at the mall on the weekend, and reordering a favourite in a new colour weeks later. Rather than adding another online store, the app is designed to be an always-on companion for that journey - a single place to discover, browse and buy, with the brand's retail network built right in.

Two standout features that make shopping across app and store effortless:

• Product SKU Scan - Spotted something in-store but not in your size or colour? Scan the barcode or enter the style number to instantly pull up the piece online, with every size, colour and product detail available at a glance.

• In-Store Availability - Found something online you'd rather see in person? Check which VERO MODA stores have it in stock before you leave home, so every trip to the store is a productive one.

Together, they turn the app and the store into two halves of one experience: what customers discover in one place, they can effortlessly find in the other.

To celebrate the launch, VERO MODA is offering a flat 10% off the first purchase made through the app - an invitation for customers to explore its newest digital destination with a little added value.

The VERO MODA App is available now on the Apple App Store and Google Play Store. Download it at gettheapp.veromoda.in.

About VERO MODA

VERO MODA is one of Europe's most recognised high-street fashion brands and the first clothing label launched by BESTSELLER. Since 1987, the brand has created fashion that celebrates individuality through elevated everyday style, with versatile collections that empower women to express themselves with confidence.

In India, VERO MODA has become a leading destination for women's western wear, offering trend-led fashion for every part of a woman's lifestyle. The brand reaches customers through 56 exclusive brand outlets and over 312 shop-in-shops across the country, as well as www.veromoda.in, the VERO MODA App and leading online marketplaces.

About BESTSELLER India

BESTSELLER India is part of BESTSELLER, an international, family-owned fashion company founded in Denmark in 1975. With a portfolio of more than 20 brands, BESTSELLER designs fashion and accessories for women, men, teenagers and children, built on the promise of great style, quality and value.

In India, its portfolio — including JACK&JONES, VERO MODA, ONLY, SELECTED, JACK&JONES JUNIOR and VERO MODA GIRL — reaches customers through 200+ exclusive brand outlets and over 1,274 shop-in-shops, complemented by its own digital platforms and leading online marketplaces. Globally, BESTSELLER's products are available in more than 90 countries through approximately 3,100 branded stores and over 16,500 multi-brand and department stores.

The actors front a new chapter of modern Indian celebration wear - unveiled through the campaign’s first look: a crimson hand-embroidered bridal lehenga paired with a champagne ceremonial achkan

The announcement arrives with the reveal of the campaign’s first look - a moment that pairs Ishaan Khatter in a champagne ceremonial achkan with Janhvi Kapoor in a rich maroon bridal lehenga. Photographed against a grand heritage backdrop for the campaign, titled Bride & Groom Couture‘26, the opening look sets the tone for the season: heritage craftsmanship reimagined through a contemporary lens, with quiet romance at its centre.

The Opening Chapter

The campaign opens with a considered dialogue between heritage and modernity. Ishaan Khatter appears in a champagne ceremonial achkan while Janhvi Kapoor compliments him in a rich maroon bridal lehenga, together setting the tone for Bride & Groom Couture ’26. Photographed against a grand heritage backdrop, this opening chapter offers an initial glimpse into a world shaped by exquisite craftsmanship, contemporary design and the spirit of modern Indian celebration. As the story unfolds, the collection will reveal further expressions of KALKI’s vision for the modern bride and groom — each chapter adding to a larger narrative of tradition, individuality and timeless celebration. 

The Modern Bride & Groom

The pairing is deliberate. Ishaan Khatter and Janhvi Kapoor represent a generation that celebrates beyond convention - carrying tradition forward while making it their own. Their ease, individuality and genuine appreciation for Indian craftsmanship mirror the couple's KALKI designs for: those who want heritage and contemporary fashion to live in the same frame, with authenticity and ease.

“I’ve always believed that style says the most when it feels effortless and true to who you are. What I really appreciate about KALKI is the way it embraces tradition without feeling bound by it. Wearing these pieces felt natural, expressive and very much like myself. I’m excited to be part of a story that celebrates individuality while staying rooted in something timeless,” Ishaan Khatter.

“For me, fashion has always been about how it makes you feel. What I love about KALKI is that every piece carries the beauty of our traditions while still feeling effortless and modern. There’s something so special about wearing an outfit that makes you feel graceful, beautiful and confident all at once. That’s exactly what this collection does for me, and I can’t wait for everyone to experience it,” Janhvi Kapoor.

“We are delighted to welcome Janhvi Kapoor and Ishaan Khatter to the KALKI family. They perfectly represent the spirit of today’s India — modern, confident and deeply connected to their roots. At KALKI, we’ve always believed that occasion wear is about more than clothing; it’s about celebrating life’s most meaningful moments with authenticity, craftsmanship and individuality,” Saurabh Gupta, Founder, KALKI.

More From the Collection

The first look marks the beginning of Bride & Groom Couture ’26 with Chapter One: Love in Bloom, inspired by the sacred pheras, the moment when two lives come together through timeless vows, marking the beginning of a shared journey. Capturing the emotion, significance, and beauty of this cherished ritual, the chapter reimagines occasion dressing for the modern bride and groom through a contemporary lens. As the story unfolds, each chapter will reveal a new expression of celebration, craftsmanship, and modern romance.

With more distinctive creations and celebratory moments yet to be unveiled, KALKI invites audiences to stay tuned as the world of Bride & Groom Couture ’26 continues to unfold.

Designed as a complete couture wardrobe for the modern Indian wedding, Bride & Groom Couture ’26 seamlessly transitions across ceremonies and celebrations. From regal bridal statements to contemporary menswear and occasion dressing, the collection embraces clean lines, graceful movement, thoughtful layering, and elevated styling, offering a fresh perspective on timeless Indian couture.

Bride & Groom Couture ’26 is now available across all KALKI’s stores and on the brand’s official website.

About KALKI

KALKI is one of India’s leading luxury occasion wear and bridal couture brands, renowned for redefining contemporary ethnic fashion through a seamless blend of timeless craftsmanship and modern design. From bridal lehengas and elegant sarees to festive ensembles, occasion wear and sophisticated menswear, every KALKI creation reflects meticulous artistry, refined detailing and a distinctly contemporary aesthetic. With 14 flagship stores across 11 cities in India and a global e-commerce platform serving customers across international markets, KALKI continues to create fashion that celebrates individuality while staying deeply rooted in India’s rich artisanal heritage.

Named Bharat Runway Tour (BhaRT), the registered IP will debut in Paris this September 2026, marking the beginning of a multi-city international journey for Indian brands.
 

Logo of Bharat Runway Tour
 

Indian D2C brands have been building world-class products. Now they're getting a world-class platform to showcase them. The idea is simple: India's best homegrown brands deserve access to international audiences and opportunities. BhaRT is designed to bridge that gap.

“At Gold Coast Films, we have had the opportunity to work with several D2C brands that have disrupted their respective categories. These Companies and their founders have the vision and ambition to go global. Through BhaRT, we want to provide a launchpad for these ambitious and visionary teams to showcase their brands and products to a global audience,” Sunny Arora, Co-founder, Gold Coast Films.

Why Paris? Why Now?

Gold Coast Films has 15+ years of experience producing international campaigns and content across 100+ brands in 50 countries. The team has worked at fashion weeks in Paris and New York, built the SCY Awards (Social Creator of the Year), and collaborated with 500+ influencers and creators globally.

That experience revealed a clear gap: while India produces exceptional brands, opportunities to showcase them on prestigious international platforms remain limited. Paris, the world's fashion capital, is the ideal first destination for BhaRT's larger global vision.

What's Next

Selected Indian brands will showcase their work, share their stories, and connect with global audiences, media, buyers, and industry leaders. Paris is just the beginning—Bharat Runway Tour will continue to Milan, New York, and India, creating an ongoing global platform that brings Indian creativity, craftsmanship, and entrepreneurship to the world.

Beyond being just another holiday shopping destination, Ananta Kriti has built a platform that tries to bring together artisans and buyers through narratives about craft, fabric and design. This first edition has been organised keeping in mind Raksha Bandhan, allowing attendees to explore the fashion and festive items created by Indian labels and designers.

Ananta Kriti’s range will feature ethnic and contemporary womenswear, children's wear, handloom sarees, Indo-Western designs, unstitched and semi-stitched wear made from fabrics like cotton, cotton-silk, ikat, kalamkari and hand block prints.

True to the philosophy of the label, much of the fabric used has been directly sourced from weaving clusters of India, in alignment with Lakshmi’s passion for natural and regional textiles and crafts.

"Ananta Kriti was envisioned as a platform where one would find the story of the products that have been created with love and care. For me, every textile has a story, every creation tells you about its maker. The intention was to take the idea of Ananta Kriti to various cities and create a platform that would bring together artisans and connoisseurs of their creations," says Lakshmi K, Founder, Threads and Craft.

Ananta Kriti’s Delhi-based event is the first of an ongoing series that will visit various Indian cities in the future to provide the artisans and the hand-crafted business a platform to exhibit their work.
 

The show will be open to visitors from 10:00 am to 07:00 pm and will showcase a specially curated selection of clothing, jewellery, accessories, and other handcrafted items from participating labels.
 

Event Details

• Event: Ananta Kriti by Threads and Craft

• Dates: 26-28 August

• Venue: Aga Khan Hall, New Delhi

• Timings: 10:00 am to 7:00 pm

• Entry: Free
  ​

For more information, please contact - 9217391347

Designer Silky Nanda at her store SILKY NANDA in Defence Colony, New Delhi
 

The newly launched space offers clients a refined couture experience, bringing together design consultations, bespoke craftsmanship, and carefully curated collections under one roof. More than just a retail destination, the studio has been envisioned as a creative space where every garment is developed through close collaboration with the client, ensuring each creation reflects personal style while maintaining the label’s signature aesthetic.
 

Over the years, Silky Nanda has built a distinct identity in the luxury couture landscape through contemporary cocktail gowns, eveningwear, and occasion dressing that seamlessly blend Indian craftsmanship with modern silhouettes. The launch of the standalone studio marks the evolution of the brand from a growing couture label into a destination for discerning clients seeking understated luxury and personalised design.
 

Speaking on the occasion, Silky Nanda, Founder and Creative Director, said, “Opening this studio is incredibly special because it represents years of passion, perseverance, and belief in building a label that stays true to its identity. I wanted to create a space where couture feels intimate rather than intimidating where every client enjoys a personalised journey, and every garment tells a story. This studio is not just about showcasing collections; it’s about celebrating craftsmanship, creativity, and the confidence that beautiful clothing can inspire.”
 

She further added, “I’ve always believed that luxury today is defined by authenticity and emotional connection. Our designs are created to become a part of people’s most memorable moments, and this new space allows us to deepen that relationship. As we continue to grow, our focus remains on creating couture that is contemporary, versatile, and timeless enough to be cherished for years to come.”
 

Designed to mirror the label’s understated elegance, the Defence Colony studio features thoughtfully curated interiors that place craftsmanship and design at the forefront. The space showcases the brand’s signature cocktail gowns, eveningwear, bridal and occasion couture while offering clients an environment that encourages collaboration and personalised styling.
 

The label has steadily earned recognition for its contemporary interpretation of couture, with creations that balance fluid silhouettes, intricate detailing, and refined craftsmanship. Working closely with skilled artisans across the country, the brand remains committed to preserving traditional craftsmanship while presenting it through a contemporary lens. Every collection reflects meticulous embroidery, thoughtful surface development, and silhouettes designed for modern lifestyles without compromising on couture excellence.
 

With the opening of its flagship studio, Silky Nanda enters a new phase of growth, reaffirming its commitment to creating couture that feels relevant, wearable, and deeply personal. As the label expands its presence, it continues to champion a design philosophy rooted in individuality, craftsmanship, and enduring elegance.
 

About Silky Nanda

Silky Nanda is a contemporary couture label specialising in cocktail gowns, eveningwear, and modern occasion dressing. Known for its refined craftsmanship, fluid silhouettes, and sophisticated design language, the brand creates timeless garments that celebrate confidence, elegance, and individuality.
 

Founded by self-taught designer Silky Nanda, the label combines traditional Indian craftsmanship with contemporary aesthetics to create couture that is luxurious yet wearable. With a growing presence in the luxury fashion space, the brand has showcased at leading fashion platforms and continues to build a loyal clientele seeking personalised couture experiences rooted in authenticity, quality, and understated glamour.

Silky Nanda Label Instagram:

www.instagram.com/silky.nanda?igsh=MWNvcnVrZ2ZxYXpxOQ==
 

Silky Nanda Instagram:

RajaRani Coaching Launches India's First-Ever National Blouse Designing Competition to Spotlight India's Grassroots Fashion Talent

Hosted entirely online, the competition has been designed to make participation accessible to everyone with a symbolic registration fee of just Rs. 51. 

Registrations will remain open until 13 July 2026 at 9:00 PM IST, following which the design challenge will be unveiled on 14 July 2026 at 8:00 AM IST. Participants will submit their entries between 4:00 PM and 6:00 PM IST on the same day, while the winners will be announced on 15 July 2026 at 4:00 PM IST.

The competition is more than a showcase of creativity. It aims to position blouse designing as a serious creative, technical and entrepreneurial discipline while providing talented individuals from every corner of the country with a national platform to gain recognition. Participants will compete for exciting prizes, including a Juki Sewing Machine for the winner, trophies for the top three winners and exclusive rewards for the Top 51 participants.

Speaking about the initiative, Mohit Gadhiya, Co-Founder & Chairman, RajaRani Coaching, said, "India has no shortage of fashion talent. What many aspiring designers need is access to the right platform, recognition and opportunities to transform their skills into sustainable careers. Through this competition, we hope to celebrate creativity, encourage entrepreneurship and inspire more people to build successful careers through fashion."

Priya M.G., Founder, RajaRani Coaching, added, "Blouse designing is one of the most commercially relevant skills in India's fashion ecosystem, yet the talent behind it often goes unrecognized. Through this initiative, we want to provide a national platform where aspiring designers can showcase their skills, gain confidence and receive the recognition they truly deserve."

Blouse designing remains one of the most significant segments within India's ethnic wear industry. Combining technical precision, creativity and craftsmanship, it continues to generate livelihood opportunities for thousands of boutique owners, homepreneurs, independent designers and tailoring professionals across the country. By launching India's first national competition dedicated exclusively to blouse designing, RajaRani Coaching aims to formally recognize this skill while inspiring more individuals to pursue fashion as a sustainable career and entrepreneurial opportunity.

The competition is an extension of RajaRani Coaching's larger vision to democratize fashion education and make practical skill development accessible to every learner. Founded by Priya M.G. and Mohit Gadhiya in Surat, the organization has evolved into one of India's leading vocational fashion education ecosystems, empowering learners through structured training, practical learning and entrepreneurship-focused education.

Today, RajaRani Coaching has trained over 3.5 lakh learners, recorded more than 5 lakh app downloads, offers 140+ fashion and design courses, and has impacted over 10 lakh lives through its education, entrepreneurship and community initiatives. The platform has also enabled the launch of more than 10,000 boutiques and fashion businesses, helping learners transform their skills into sustainable livelihoods.

Recognized for its contribution to vocational education and fashion skill development, RajaRani Coaching has also earned national recognition, including a Guinness World Record for the highest viewership of a live textiles lesson on YouTube and Forbes 30 Under 30 recognition for its founders. Through the National Blouse Designing Competition, the organization continues its mission of building a skill-first ecosystem that empowers India's next generation of fashion entrepreneurs while bringing national visibility to grassroots talent.

About RajaRani Coaching

Founded by Priya M.G. and Mohit Gadhiya, RajaRani Coaching is a vocational fashion and creative skills ecosystem committed to making fashion education accessible, practical and outcome-driven. Through structured curricula, digital learning, assessments, certifications, workshops, competitions and entrepreneurship-focused programs, the organization enables learners to transform creative skills into professional careers, successful businesses and sustainable income opportunities.

Competition Link- www.competition.rajaranicoaching.com

Brand Website Link- www.RajaRaniCoaching.com 

Instagram Profile Link - www.instagram.com/rajarani_coaching 

With ‘Karigari Ki Kahani: Keepers of the Weave’ campaign, Jaypore launches a deeply evocative brand film that brings together some of India’s most compelling women voices across craft, culture, journalism and conscious entrepreneurship. The campaign features mindful writer Karuna Ezara Parikh, creative director and stylist Devanshi Tuli, fashion editor Praachi Raniwala, singer and songwriter Lothika Jha, and Alka Sharma, who runs a traditional Dabu craft unit rooted in Rajasthan’s rich handicraft traditions.

Jaypore’s Karigari Ki Kahani Campaign

More than a celebration, ‘Karigari Ki Kahani’ is a conversation about craft as memory, identity, labour and legacy. Through intimate reflections, women revisit the moments that first connected them to craft – not as a commodity, but as an inheritance. Whether through the scent of a grandmother’s sari or the ritual of watching a Dabu block print dry in the sun, the film reveals craft as a lived experience shaped by touch and emotion. But it is not a story rooted in nostalgia alone.

Talking about the campaign, Sooraj Bhat, Chief Executive Officer, Premium Ethnic Business, ABFRL, said, “Karigari Ki Kahani is our attempt to shift the conversation around Indian craft from consumption to deeper connection. We wanted to create a platform that honours not just the beauty of the handmade, but also the people, memories and lived experiences behind it. At Jaypore, we have always believed that craft is a way of seeing the world. Today, as we work with 2,500+ craft families across 40+ craft clusters and celebrate 39 unique crafts from across India, our commitment remains rooted in preserving and evolving these living traditions for the modern woman, someone who values meaning, individuality and cultural connection in the way she lives, dresses and expresses herself. With Karigari Ki Kahani, we wanted to move beyond simply showcasing craft to truly listening – to the artisans who keep it alive and to the modern women who have carried it, questioned it and continue to shape its future.”

At the same time, the campaign asks a pressing question: what does craft mean in an age of speed and scale? By centring the voices of artisans, the film reframes them as authors of culture rather than invisible contributors to a supply chain. It explores the delicate balance between preserving tradition and meeting contemporary demands, while underscoring the need for greater recognition, authorship and equitable value within craft ecosystems.

One of the campaign’s key themes is the evolving relationship between designers and artisans. More than a source of inspiration, the craft is presented as a process of collaboration. Through ‘Karigari Ki Kahani’, Jaypore advocates for a future in which designers work alongside craft communities as partners – building relationships rooted in mutual respect, dialogue and long-term commitment.

The film also spotlights a new generation of makers who are redefining how craft is seen and shared. By embracing digital platforms and direct-to-consumer storytelling, these artisans are documenting their processes, building communities and reclaiming ownership of their narratives.

Conceived as more than a one-time campaign, 'Karigari Ki Kahani’ will continue through digital storytelling, community conversations and immersive experiences across Jaypore’s 47 stores. Together, these stories form a living archive that aims to foster deeper engagement with craft and strengthen the connection between karigars and the people who wear their work.

Link to the campaign: www.instagram.com/reel/DZjfNVkB-kV/?igsh=dTAwdG01MWxhenhy

Experience Partner: Club Jolie’s, Century Mills, Worli, Mumbai

GAS Milano Moto capsule Drop At Phoenix Mall of Asia in Bengaluru
 

Inspired by the exhilarating world of motorcycling and the unmistakable adrenaline rush that comes with every rev of the engine, the GAS Milano Moto Capsule Collection pays tribute to the spirit of riding, freedom and automotive passion. Rooted in the brand's enduring connection to motorsport culture, the limited-edition collection reflects the personality of those driven by curiosity, confidence and the pursuit of new experiences, while staying true to GAS Milano's distinctive Italian heritage.

Beyond its motorsport inspiration, the collection translates racing aesthetics into contemporary everyday fashion through statement graphic tees, elevated silhouettes and utility-inspired details. Designed for those who embrace style as an extension of their personality, the collection seamlessly blends Italian craftsmanship with modern streetwear sensibilities.

To mark the launch, GAS Milano transformed the Sunday morning into an immersive community experience where fashion and motorsport culture seamlessly intersected. Guests gathered at the store over freshly brewed coffee, music and shared conversations, creating an atmosphere that celebrated not just the collection, but the community that inspires it. The event also showcased some of Bengaluru's most coveted superbikes, revving their engines in unison before proceeding for a celebratory lap within the vast mall compound, adding to the energy and authenticity of the occasion.

The launch reinforced GAS Milano's commitment to creating experiences that extend beyond fashion, fostering meaningful connections among those who share a passion for self-expression, adventure and the open road.

"The Moto Capsule Collection represents more than a product launch; it celebrates a culture and community that embody freedom, individuality and the thrill of discovery. Through this collection, we wanted to bring together people who share these values and create an experience that reflects the spirit of the GAS Milano brand," said a spokesperson for GAS Milano India.

The GAS Milano Moto Capsule Collection is now available across GAS Milano stores and online at gasjeans.in.

About GAS Milano
Founded in Italy in 1984, GAS Milano is a premium denim-focused lifestyle brand known for its authentic Italian design, craftsmanship and contemporary fashion sensibility. With a strong heritage in denim innovation and a longstanding association with the world of motorsport, the brand continues to create collections that blend style, performance and individuality.

Superdry Launches its FIFA Official Licensed Products Collection

The collection features a tribute line of seven country jerseys, each re-imagined through Superdry's distinctive design lens and signature detailing. Complementing the jersey offering is a luxe athleisure capsule inspired by the world of football. Designed for match days, celebrations and everything in between, the collection is built for football fans and fashion enthusiasts alike, offering a stylish way to showcase their zeal for the game both on and off the field.

To mark the launch, Superdry has unveiled #WearYourGame, a high-energy campaign film that captures the passion and emotions that universally define the love for football. The action-packed campaign film follows a series of fan moments that bring the spirit of the game to life. 

Through dynamic storytelling and energetic visuals, the campaign highlights how football pride extends far beyond the ninety minutes on the pitch and becomes part of everyday identity.

With their FIFA campaign, Superdry brings together football fandom, fashion and chic street style through a collection designed for the moments that matter most, from kick-off to the final whistle and beyond.
 
The FIFA Official Licensed Products Collection is manufactured under license by Q-LIVE in partnership with Superdry, and is available for a limited time in India across all Superdry stores, select partner retailers, Superdry.in and on Ajio. 

About Superdry
Superdry is a global contemporary fashion brand celebrated for its distinctive fusion of British craftsmanship, Japanese-inspired graphic energy, and American varsity heritage. Loved by Gen Z and young millennials, the brand is recognised for its iconic streetwear, premium fabrications, and elevated style codes that blend cultural relevance with modern design.

In India, Reliance Brands Limited (RBL) operates the country’s largest Superdry network and holds a 76% stake in the brand’s IP for India, Sri Lanka, and Bangladesh. Since introducing Superdry to India in 2012, RBL has expanded the brand to over 200 points of sale across more than 50 cities, with its e-commerce footprint extending reach to over 2,300 cities nationwide.

Part of the SWEET DREAMS' Summer 2026 collection, featuring breathable fabrics and relaxed silhouettes engineered for Indian climate

The brand’s summer narrative is anchored in a deceptively simple premise: when the weather refuses to cooperate, the right fabric can still make home feel livable. In a country where power cuts, voltage fluctuations, inverter limitations and rising electricity bills are everyday realities for millions of households, SWEET DREAMS is making the case that what you wear to bed matters just as much as whether your AC is running.

The “No AC, No Problem” Philosophy
The campaign’s tagline is not a bold technological claim — it is an honest, grounded insight drawn from Indian home life. The right summer nightwear can support better airflow, reduce the sensation of trapped heat, manage moisture more comfortably, and help the body ease into sleep. When the AC clicks off mid-night or simply isn’t an option, the fabric against your skin becomes the last line of comfort defence.

Central to the collection’s design language is the shorts set — identified by SWEET DREAMS as one of the most relevant summer sleepwear silhouettes for Indian consumers today. A breathable top paired with relaxed shorts reduces fabric coverage, allows natural airflow around the legs, and lends itself to hot nights, humid evenings, travel packing and casual home lounging alike. For consumers who find full-length pyjamas too warm during peak summer months, the shorts set offers the most direct, no-compromise answer to heat — without sacrificing a coordinated, put-together look.

Introducing BambooSoft: A Trademarked Fabric Built for Indian Nights
At the heart of SWEET DREAMS’ summer story is BambooSoft, a trademarked fabric concept developed in-house for consumers who want nightwear that feels light, fresh and skin-friendly through warm weather. The fabric is naturally breathable, pH-neutral and bamboo-infused, carrying a natural anti-bacterial character alongside thermo-regulating and UV-resistant properties. It is also built to withstand the abrasion of regular bed surfaces — an often-overlooked quality consideration for sleepwear that sees nightly use.

For the consumer, BambooSoft translates into a tangible experience: nightwear that feels gentle when the skin is tired from heat, allows airflow during long lounging hours, and holds its quality across repeated use. Unlike occasionwear, sleepwear occupies an unusually intimate role — worn through the couch, the bed, the balcony, the morning tea moment, the late-night laptop session. SWEET DREAMS treats fabric performance not as a premium add-on, but as the very foundation of the product.

Linen: The Original Cooling Fabric, Reimagined for Modern Indian Homes
Alongside BambooSoft, SWEET DREAMS’ 100% linen sets bring a time-honoured summer fabric into contemporary sleepwear and downtime dressing. Linen has long held a natural relationship with heat — appreciated across warm-weather cultures for its cooling character, natural airflow and understated elegance. SWEET DREAMS’ linen offering is positioned not as a formal or delicate product, but as a relaxed, lived-in fabric that suits slow evenings, resort lounging, work-from-home transitions and hot-weather sleep routines with equal ease.

What makes linen particularly relevant for India is its versatility across the season. It feels airy on a hot summer night, remains comfortable on a cooler monsoon evening, and only improves aesthetically with wear — making it an ideal companion for the imperfect, real rhythm of home life.

SWEET DREAMS is positioning summer sleepwear as a smart home essential — part fashion, part wellness, part textile innovation. As Indian consumers become increasingly discerning about what they wear at home, the brand’s investment in fabric-led design reflects a clear belief: comfort is not a luxury, it is a nightly necessity.

The full SWEET DREAMS summer collection, including BambooSoft sets, 100% linen nightwear and shorts sets, is available at SweetDreams.

About SWEET DREAMS
SWEET DREAMS is one of India’s leading sleepwear and downtime-wear brands, dedicated to bringing together textile intelligence, Indian climate understanding and relaxed design. The brand’s collections — including the proprietary BambooSoft fabric line, 100% linen sets and shorts sets — are crafted for everyday home comfort across seasons. For more information, visit SweetDreams.in.

Every Indian street has a story, Neeman’s turned them into a collection
 

At a time when consumers are increasingly moving away from mass, one-size-fits-all fashion narratives and looking for stories that feel more personal, rooted and culturally familiar, Neeman’s brings a distinctly Indian lens to street-inspired sneakers. Instead of borrowing inspiration from global streetwear cultures, The Street Collection draws from lived experiences that feel deeply relatable to Indian consumers.
 

The collection introduces four distinct sneaker styles - Street Heart, Remix Icon, Remix Modish and Remix Vintage - each designed to interpret street culture in its own way. Blending expressive aesthetics with everyday versatility, the range is created for consumers who want sneakers that feel individual, effortless and emotionally connected to the world around them. The range is available at a price of INR 4,999.

Neeman's Street Collection Inspired by Real India

Watch Neeman's Street Collection Inspired by Real India: www.youtube.com/watch?v=M_ZgDbvK-Pc

Speaking about the inspiration behind the collection, Taran Chhabra, Co-founder and CEO of Neeman’s, said, “For a long time, streetwear conversations have largely been shaped by cultures from around the world, and while that has always been exciting to see, we felt there was an opportunity to tell stories that felt closer to home. The inspiration for The Street Collection came from the everyday Indian street experiences we all carry with us — the energy, the nostalgia, the little rituals and moments that become memories over time. This collection was born out of our love for those streets and the joy of simply being out there.”

Speaking about the business strategy behind the collection, Amar Preet Singh, Co-founder and COO of Neeman’s, said, “The footwear category today has become far more repertoire-driven, with consumers looking for different styles for different occasions. Sneakers, in particular, have become an important part of everyday lifestyle dressing. For us, this launch is a strategic step towards expanding occasions for our existing consumers while strengthening our presence in the lifestyle and sneaker space. The Street Collection allows us to play a bigger role in the consumer’s wardrobe while increasing our share of wallet, all while staying true to the comfort-first philosophy Neeman’s is known for.”

With The Street Collection, Neeman’s continues to evolve its product portfolio by combining comfort-led design with culturally relevant storytelling, building a stronger lifestyle expression for the brand.

The collection is now available across Neeman’s stores, the brand’s official website (neemans.com) and Myntra, ensuring accessibility across pan-India.

About Neeman’s

Founded in 2017 by Taran Chhabra and Amar Preet Singh, Neeman’s is one of India’s leading homegrown, comfort-first footwear and lifestyle brands. Built on the belief that everyday essentials should combine comfort, functionality and contemporary style, the brand has steadily built a strong presence among modern Indian consumers looking for versatile footwear solutions across occasions.

Over the years, Neeman’s has also pioneered the use of innovative and sustainable materials across its product portfolio, incorporating natural and recycled materials such as merino wool, recycled PET bottles, and responsibly sourced components into its footwear designs, while continuing to evolve its portfolio across lifestyle and casual categories.

With a growing omnichannel presence across its website, 40 exclusive stores, and all leading e-commerce platforms, Neeman’s continues to strengthen its connection with consumers seeking products that feel personal, effortless and relevant to their everyday lives. By blending comfort with culture-led storytelling and contemporary design, the brand is building a modern lifestyle ecosystem rooted in simplicity, mindful innovation and comfort as a cultural identity.

A talk show with Sara Sham at Layer’M
 

Recognised as one of Mumbai’s premier institutes for fashion and interior design education, NIF Global Borivali & South Mumbai has consistently focused on nurturing industry-ready talent through experiential learning and practical exposure. With campuses in both Borivali and South Mumbai, the institute has actively created opportunities for students to engage with the professional world through platforms such as Lakmé Fashion Week, Bombay Times Fashion Week, and design competitions including IDAC.
 

The annual showcase Layer’M reflected this vision through an immersive presentation of student-led projects and collections across both disciplines.
 

The Interior Design Exhibition featured thoughtfully designed furniture pieces, detailed 3D models, and academic design portfolios conceptualised by students. The exhibition was reviewed by renowned architects and interior designers, offering students valuable industry feedback and firsthand exposure to professional jury interactions, an important step in understanding practical industry expectations and design thinking.
 

One of the key highlights of the event was an engaging Interior Design Talk Show featuring acclaimed interior designer Sarah Sham. Through her interaction with students, she shared insights into the realities of the design industry, creative processes, and career-building, giving aspiring designers meaningful direction and practical knowledge for their professional journeys ahead.
 

The evening transitioned into a grand Fashion Design showcase, where graduating students presented experimental and innovative collections through a high-energy runway presentation. Featuring nearly 110 garments, the showcase celebrated individuality, craftsmanship, and contemporary design narratives, reflecting the evolving voice of young fashion talent emerging from Mumbai’s design ecosystem.
 

The event concluded with a felicitation ceremony honouring distinguished guests, student winners, and graduating designers, celebrating the achievements and creative excellence displayed throughout the festival.
 

With initiatives like Layer’M, NIF Global Borivali & South Mumbai continues to strengthen its commitment towards shaping the next generation of fashion and interior design professionals by combining creativity, industry exposure, and experiential learning under one platform.

Instagram: www.instagram.com/nifborivali?igsh=NGxvNHZ6MGtkZG0w
 

About NIF Global Borivali & South Mumbai
NIF Global Borivali & South Mumbai is one of Mumbai’s leading institutes for fashion and interior design education, committed to nurturing creativity, innovation, and industry-ready talent. With campuses in Borivali and South Mumbai, the institute focuses on providing students with practical exposure and real-world opportunities that bridge academics with the professional industry. Through a strong emphasis on experiential learning, industry collaborations, and creative excellence, NIF Global continues to empower and shape the next generation of fashion and interior design professionals.

Celebrating 20 years, Max Fashion brings the Max Kids Festival inspired by Disney and Pixar’s Toy Story 5

This summer, Max Kids Festival returns with its biggest edition yet transforming 530+ stores across India into destinations built around discovery, imagination, and play. What began two decades ago as a seasonal retail event has evolved into one of the country's most anticipated summer experiences for families. Max Kids Festival 2026 is bringing timeless Disney storytelling to life through character merchandise, interactive experiences, and on-ground activities designed to make every store visit truly memorable.

Celebrating 20 years, Max Fashion brings the Max Kids Festival inspired by Disney and Pixar’s Toy Story 5

Disney and Pixar’s Toy Story 5 Is Here. And so is Max Fashion’s themed collection.
The launch of Max Fashion’s Toy Story 5-inspired collection is timed with the much-anticipated film release on 19 June. Inspired by one of the world's most beloved franchises, the collection features designs showcasing fan-favourite characters like Woody and Buzz Lightyear, bringing themes of friendship and adventure to everyday kidswear.

50+ Styles. Everyone’s Favourite Characters.
Spanning infants, kids, and teens, the Max Kids Festival features over 50 styles from the Toy Story 5-inspired collection including coordinated sets, playful prints and everyday essentials, all starting at xx INR. As part of a broader celebration of Max Fashion's Disney and Marvel-themed portfolio, this year’s festival will be the most exciting yet.                                      

Paint & Win: Making Kids the Stars, City by City
Taking the festival beyond store walls, Max Fashion is launching Paint & Win - a city-wide creative contest that has already drawn 5,000+ registrations. Designed to engage children through imagination and art, the initiative rolls out across Bengaluru, Hyderabad, Kolkata, and Chennai, inviting young fans to express themselves through painting while enjoying games, music, and interactive experiences themed after Toy Story 5 at every stop. Exciting prizes await the young creators: the winner will walk away with a gift voucher worth INR 6,000, a trophy, and a certificate, while the runner-up will receive a gift voucher worth INR 3,000 alongside their own trophy and certificate.

A Grand Celebration Two Decades in the Making
As part of the festival launch in celebration of 20 years of Max Fashion in India, the brand hosted a first-of-its-kind in-store fashion walk wearing Toy Story 5-themed collections at its Rajouri Garden store in New Delhi - a truly grand occasion that brought together 200+ families, including parenting creators for an unforgettable afternoon.

Sumit Chandna, CEO, Max Fashion, said, "Max Kids Festival has evolved into a powerful platform for us to showcase the depth and breadth of our kidswear offering while creating memorable experiences for families. This year, we are bringing that to life through an expansive character-led collection that blends everyday comfort with playful design across categories and age groups. This collection inspired by Disney and Pixar’s Toy Story 5 gives us a unique opportunity to connect storytelling with product in a way that feels relevant, accessible, and engaging for both kids and parents."

About Max Fashion

Max Fashion, known for ‘everyday fashion’, is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and now has a footprint in over 19 countries globally. In India, currently with 530+ stores & presence across 210+ cities, Max is the largest family fashion brand not only in the Middle East but also in India in the shortest span of time. Fashion’s brand vision is to “democratize fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids.

Max Fashion is a true omnichannel brand with an outstanding Online shopping experience through the maxfashion.com website as well as an engaging app which is enjoyed by millions of consumers.

For more information, visit www.maxfashion.in/in/en.

Pepe Jeans Wins Big at Images Group PRC Event

The brand secured wins in the following categories:

• Marketing Campaign of the Year for the Pepe Jeans x Social Discovery campaign

• CRM / Loyalty Programme of the Year for its customer engagement and database-driven retail initiatives

The award-winning Pepe Jeans x Social Discovery campaign leveraged Meta Ads to create a more personalised and conversational shopping journey for consumers. The campaign delivered strong business impact through lead generation, customer engagement, and measurable sales conversions, while strengthening the brand’s digital-first retail approach.

In the CRM and loyalty category, the recognition highlighted Pepe Jeans London’s focus on customer retention, database management, and data-led engagement strategies that have contributed to sustained consumer relationships and retail performance.

These recognitions reflect the brand’s continued focus on building meaningful consumer experiences through technology, data intelligence, and integrated omnichannel marketing initiatives.

The Phygital Retail Convention by IMAGES Group is among India’s leading retail industry platforms, bringing together brands, retailers, and industry leaders to recognise innovation across the retail ecosystem.

About Pepe Jeans London
Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim, that’s what Pepe Jeans is all about.

#PepeJeansLondon
@pepejeansindia
pepejeans.in

JACK&JONES blends sport, street and denim in new ‘Rush’ drop
 

Vol.02 is designed for the chase - the constant pull towards what excites you, drives you and keeps you moving. This campaign is built around the idea of everyday adrenaline: the thrill of doing, expressing, moving and living in the moment. It speaks to a mindset that is energetic, instinctive and always in pursuit of what’s next. Through Vol.02, JACK&JONES shows up for those who are driven by momentum and built for life in motion.

Five athletes. Five worlds. One relentless energy. Motorsport athlete Harith Noah, footballer Vikram Partap Singh, dancer Nasir, BMX rider Rahul, and skateboarder Kushal — each with their own arena, their own rules, their own way of moving. Rush was built around that. Utility-driven fits that move with you, graphics that hit like adrenaline, and denim that doesn't flinch under pressure. This is what happens when attitude, discipline, and identity show up in every stitch

Denim carries the chapter - technical in construction, raw in feel. Structured fits, clean washes, and detailing that earns its place. Built to perform without looking like it's trying.

Rush is a headspace - the kind that kicks in when the stakes are real and the outfit still has to land. These four bring that same locked-in, eyes-forward energy to every frame. No hesitation. Just movement.

Volume 1: Music set the tone with India's indie scene - artists Loka, Wazir Patar, and Aksomaniac, and a full brand takeover at Bangalore's UN40 festival.

Volume 3: Travel wraps the season - sun-worn, unhurried, and built for wherever you disappear to next.

The JACK&JONES Spring Summer '26 collection is available across stores nationwide and online at www.jackjones.in.
 

Watch JACK&JONES I Vol.02 Designer For The Chase: www.youtube.com/watch?v=GP8WNW8LdXs
 

About JACK&JONES

More than a quarter of a century ago, we set out to take on the world. We were just a few guys with our first jeans collection and a passion for denim that couldn't be denied.
 

Many years later, we're still just one of the guys and it's still all about jeans, but we've added a few more people to our team along the way. And yes, we know it takes more than a pair of good jeans to cover a guy's wardrobe needs. So, we cover the full range from casual classics, neat suits, accessories, and footwear. Basically, we've got it covered for every occasion you might end up in. That's why we like to think of ourselves as more than just a brand. We're brotherhood, a club, a community - bonded by denim. And in that community, we have one objective – being there for our guys. Our universe is a drama free zone, shopping is made easy. It's good jeans with good vibes. This is the philosophy behind our brand.
 

JACK&JONES India currently has 79 exclusive brand outlets & 417 shop-in-shops spread across the country. JACK&JONES is available online with www.jackjones.in and present with leading online partners.

About BESTSELLER India

BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 44 countries through more than 2,800 chain stores and 16,000 external multi-brand stores. Read more about BESTSELLER at www.bestseller.com. Today, we provide fast affordable fashion for women, men, teenagers, and children. Our products are available online, in branded chain stores and in multi-brand and department stores across the world. BESTSELLER India markets and sells the BESTSELLER brands JACK&JONES, VERO MODA, ONLY, Selected, JACK&JONES Junior & VERO MODA Girl. BESTSELLER India currently has 256 exclusive brand outlets and is present in over 1519 shop-in-shops in external multi-brand stores throughout India.

• Redefining Occasion Fashion Through Rentals, Resale, and Circular Commerce.

• India’s peer-to-peer platform for premium occasion wear rentals, resale, and direct purchase.

Vyshlo, India's newest peer-to-peer fashion rental and resale platform, today announced its public launch across India's major metropolitan cities. The platform enables vendors and individual listers to showcase designer occasion wear, while giving customers a seamless way to discover, rent, and purchase premium fashion for weddings, festive celebrations, and special occasions — including lehengas, sarees, sherwanis, gowns, Indo-western looks, festive wear, menswear, and kids’ wear — delivered to their door, worn for the occasion, conveniently collected afterward, with professional dry cleaning included as part of the rental experience.

A Vyshlo moment — premium occasion wear for life’s most memorable celebrations

Alongside peer listings, Vyshlo features exclusive designer partnerships and a dedicated Vyshlo-owned collection — giving customers access to curated, high-end occasion wear through a single, seamless platform.

Designed for modern Indian consumers who seek variety, flexibility, and access to premium fashion without the burden of ownership, Vyshlo brings together occasion wear rentals, resale, and circular fashion commerce into one integrated platform.

Founded after a formative experience involving a trademark dispute with its original brand, VastraLoop, Vyshlo was rebuilt from the ground up with a clear philosophy: fashion should be sold as a feeling, not a function.

The name itself — Vyshlo — represents the moment something comes together. The instant a look feels exactly right, confidence rises, memories begin, and the day becomes unforgettable.

“We are not in the clothing business. We are in the ‘moment’ business. Every rental, resale, or outfit discovery on Vyshlo becomes someone’s Vyshlo moment — a wedding, a celebration, a family gathering, a day they’ll remember for years," said Founder, Vyshlo.

The Market Opportunity
India’s wedding and occasion wear industry is one of the largest in the world, with the wedding market alone valued at more than $50 billion annually. The average urban Indian consumer attends multiple weddings, receptions, sangeets, mehendi nights, festive celebrations, cocktail events, and family gatherings every season — each demanding a fresh and elevated look.

Yet the dominant solution remains ownership: expensive garments purchased for one-time use and then stored away indefinitely.

Vyshlo enters the market not merely as a utility platform, but as a modern fashion ecosystem built around what today’s customers truly value — access to extraordinary looks for specific moments, without the permanence, high cost, or wardrobe burden of ownership.

The platform also enables users to monetize underutilized wardrobes through resale and rental participation, helping transform fashion from a one-time purchase into a reusable lifestyle asset.

Platform Highlights

• Hundreds of premium designer outfits across ethnic, fusion, western, menswear, women's wear, and kid’s wear — available for rent, resale, and direct purchase, with styles and sizes curated for every occasion.

• Seamless end-to-end rental experience: doorstep delivery, pickup, professional dry cleaning, and flexible durations.

• Curated occasion wear collections for weddings, receptions, festivals, engagement parties, cocktail nights, and destination celebrations.

• "Vyshlo Moments" feature tracking how many celebrations each garment has been part of — reinforcing the platform's circular fashion philosophy.

• Circular fashion model enabling customers to resell premium outfits back into the marketplace, extending garment life and reducing fashion waste.

• Exclusive vendor partnerships and a dedicated Vyshlo-owned signature collection.

“You don’t need to own the outfit — you need the moment, the confidence, and the experience. At Vyshlo, we’re making premium fashion directly accessible to everyone,” said Founder, Vyshlo.

Sustainability
Vyshlo’s rental model directly addresses fashion’s overconsumption crisis. Each garment is professionally cleaned, maintained, and re-rented across dozens of occasions — extending its active life and reducing demand for fast-fashion production.

At Vyshlo, sustainability is not a marketing message — it is embedded into the business model itself.

US Expansion
Following its nationwide India launch, Vyshlo will expand into the United States — targeting major metros including New York, Los Angeles, San Francisco, Chicago, and Houston. The US launch is planned for Q4 2026.

About Vyshlo
Vyshlo is India’s occasion fashion platform for rentals, resale, and direct purchase of premium ethnic and occasion wear — built on the belief that memorable fashion moments should not require permanent ownership. Through an integrated circular fashion experience, customers can rent, buy, and resell designer outfits with doorstep delivery, pickup, and professional dry cleaning for rentals.

Vyshlo makes premium fashion more accessible, flexible, and sustainable, and is available on iOS, Android, and the web. Headquartered in California, USA, with India operations based in Hyderabad.

© 2026 Vyshlo. All content, trademarks, and brand assets are the exclusive property of Vyshlo. Unauthorized reproduction or distribution is prohibited.

Campus Activewear unveiled its new brand identity and logo at Shoecase 2026, with Gautam Gambhir joining the brand during the launch

At the heart of the identity shift are three outward arrows and lines that symbolise multidirectional paths, choices and possibilities, reinforcing the belief that there is no singular route to growth or self-expression. As a visual identity of Move Your Way philosophy, the refreshed identity reimagines the freedom of movement as a reflection of personal ambition, culture and individuality. Designed with a global outlook while remaining rooted in the Indian youth ethos, the new brand identity represents a generation that values authenticity and the freedom to shape its own journey. This further represents Campus’ progression towards a broader culture-led identity that brings together fashion, sport and everyday lifestyle while building stronger emotional relevance with consumers.

The new identity was unveiled at Campus’ Annual Distributors’ Meet- Shoecase 2026, which brought together more than 300+ number of distributor-partners from across India for a three-day event representing growth and shared ambition. As one of the Company’s largest partner engagement platforms, the event reflected Campus’ continued commitment to strengthen its nationwide distributor network that has played a pivotal role in the brand’s journey over the past two decades. Former Indian batsman and current coach of Indian men’s cricket team Shri Gautam Gambhir graced the event as the Chief Guest, sharing his views and engaging with the attendees.

Speaking at the launch, Nikhil Aggarwal, Whole Time Director and CEO, Campus Activewear, said, “As we evolve, this marks an important step in the next phase of our journey as a brand. It reflects a generation that values individuality, draws inspiration from culture and continues to move, explore and define success in its own way. With our new identity, we are placing the individual at the centre of this journey while strengthening Campus’ focus on building a brand that stays closely connected to the ambitions, choices and everyday movement of today’s consumers.”

Held from 16 to 18 May, the three-day event brought together distributors, influencers and key company stakeholders on a single platform to experience the brand’s next phase of growth. The event featured leadership interactions, panel discussion with Gautam Gambhir, large-scale distributor showcases, product experiences, a fashion presentation, a gala evening and an influencer-led engagement hosted by Suhana Sethi.

Sharing his thoughts, Shri Gautam Gambhir said, “Sport has always taught me that success is not about following a single path, but about staying committed to your purpose and pushing forward no matter how the journey changes. What stands out about Campus is how it understands this spirit of movement and individuality. A brand that reflects the mindset of today’s youth, where expression, ambition and everyday performance all come together. This evolution is not just about a new identity, but about staying connected to a generation that is constantly evolving.”

The unveiling comes at an important phase in Campus’ brand journey as the Company continues to strengthen its position within India’s fast-evolving athleisure and lifestyle market. Since its inception in 2005, Campus has steadily evolved into one of India’s leading homegrown sports and athleisure brands by combining fashion-forward design, accessibility and a deep understanding of youth aspirations. Backed by a strong retail and distribution ecosystem with over 23,000 retail touchpoints, more than 300+ exclusive brand outlets and a widespread distributor network across the country, the brand has built a significant omni-channel presence while remaining closely connected to everyday consumers.

The event also highlighted Campus’ commitment towards collaborative growth with its partners and the retail ecosystem. The Company leadership engaged extensively with distributors and stakeholders, reiterating the brand’s long-term focus on innovation, agility and consumer-first thinking. With a product portfolio driven by technology, design agility and evolving lifestyle preferences, Campus continues to strengthen its position as a trusted everyday companion for young India.

About Campus Activewear Ltd

Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr Hari Krishan Agarwal, with his acumen, skill and innovative thinking, started a never-ending revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With more than 23,000 retail touchpoints, 300+ plus exclusive company outlets, a website (campusshoes.com) and as one of the top brands available on e-commerce portals, Campus has secured its pan-India presence while capturing the imagination of millions of people across omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points and an attractive product value proposition, making Campus an aspirational brand, especially for young adults, everyday performers and fashionistas. Strengthening the brand’s leadership position in India, Campus was listed on NSE and BSE on 9 May 2022.

KALKI X Rhea Kapoor

Designed for women who move with ease yet command attention, the KALKI x Rhea Kapoor collection is a considered ode to freedom, individuality and quiet power. Rooted in the balance between ease and elegance, it speaks to a woman who leads with presence, not performance. Each piece is intentionally fluid, breathable and adaptable, allowing for a more personal, intuitive way of dressing.

KALKI X Rhea Kapoor

Sharing her thoughts on the collection, Rhea Kapoor said, “This collaboration was about designing clothes that feel easy, powerful, and versatile, so women can wear them their own way. I’ve always believed that great style isn’t loud, it’s intentional, and KALKI truly understood that vision. Together, we created something deeply personal and timeless.”      
 

The collection unfolds across three distinct series. The Banarasi edit, in gold and ivory, refines heritage through custom weaves from Banaras, paired with restrained zardozi and pearl detailing that feel elevated yet light. The Metallic series, in black, beige and silver, introduces a sharper edge with sculptural cuts and constructed metal patchwork, bold without excess. The Printed series, in pink, green and peach, brings fluidity through soft silhouettes layered with intricate 3D florals that add texture, depth and movement.

Silhouettes span sarees, draped skirts, kaftans, bandhgala jackets and modular separates, designed to move across age groups and geographies. Equally at ease on a younger dresser as on someone with a more intuitive sense of style, the pieces transition seamlessly between Indian and global wardrobes, inviting styling that feels instinctive, not prescribed.

“This collection represents a beautiful balance of comfort and couture. Working with Rhea Kapoor allowed us to explore a softer, freer approach to occasion wear, one that celebrates craftsmanship while giving women the confidence to move, lead, and express themselves effortlessly,” adds Saurabh Gupta, CEO, KALKI Fashion.

Offered through a considered, made-to-order approach, the collection champions intentional dressing, where value lies not just in craftsmanship, but in how each piece is worn, re-worn and made one’s own. Available from XS to XXXL, with customisation across colour, fit and embellishment, it delivers a truly tailored experience

The KALKI Fashion x Rhea Kapoor collection will be available at select KALKI stores and online at kalkifashion.com, providing access to styling assistance and bespoke options.

About KALKI

KALKI- a brand that needs no introduction in the fashion space, is an exuberant balance between ethnic Indian fashion and opulent fusion wear. With glamorous ethnic statements infused with a contemporary aesthetic, KALKI leaves every woman mesmerized with its sumptuous luxury couture. Reviving deeply rooted Indian ence with a trace of universal appeal over the years, Kalki is upstart, innovative, and dynamic. The brand’s design and aesthetic draws inspiration from all walks of life – haute couture trends, forecasts from fashion destinations across the globe, and homebound handloom traditions of India.

To know more about the brand, please visit: Instagram

M3M Foundation, in Collaboration with Jaipuri Banno, Unveils “Ada-E-Hind” at Times Lifestyle Week 2026

Presented under the thematic concept Threads of India: Woven Stories, Shared Soul, the showcase celebrated India’s timeless textile traditions while creating a national platform for grassroots artisans and emerging designers from rural communities.

Following the success of Dream Weavers 1.0 at Times Lifestyle Week 2024, M3M Foundation once again returned to the runway to amplify hidden talent and bring India’s craft heritage to the forefront. Last year’s initiative introduced six young rural designers to the world of fashion. This year, the Foundation deepened that vision by taking students directly to the source of India’s most iconic crafts.

Under the visionary leadership of Dr. Payal Kanodia, Chairperson and Trustee, M3M Foundation enabled four students from its iMpower Academy for Skills — Aanchal, Geeta, Nishu and Nancy — to embark on an immersive journey across India.

Over the course of three months, the young creators travelled through narrow streets, artisan homes and modest workshops across the country, often in economically vulnerable communities where craftsmanship remains the backbone of household livelihoods. They learned directly from weavers, embroiderers, printers and dyers, understanding not only the techniques but also the stories, struggles and traditions woven into every thread.

The journey began in Lucknow, where the students explored delicate Chikankari and Zardozi embroidery. In Varanasi, they witnessed the intricate process of Banarasi silk weaving. In Patiala, they learned the vibrant art of Phulkari embroidery. In Kanchipuram and Chennai, they experienced the richness of Kanjivaram silk and Kalamkari. In Bhuj and surrounding artisan villages such as Ajrakhpur and Bhujodi, they discovered Ajrakh printing, Bandhani and handloom traditions. In Rajkot, they observed the highly complex Patola weaving technique, and in Rajasthan, they immersed themselves in the timeless craft of hand block printing.

Mentored by Neetu Mahajan, Director of Jaipuri Banno and designer of the collection, the students transformed their learnings into a contemporary fashion narrative rooted in heritage and purpose.

The result was a stunning collection of 33 ensembles, each thoughtfully designed to carry the spirit of the regions and communities from which they emerged. Each garment represented countless hours of artisan labour and embodied the cultural memory of communities that have preserved these traditions for generations.

The collection was brought to life on the runway by acclaimed actor Neetu Chandra as the lead showstopper, joined by digital creator Garima Chaurasia and Nisha Yadav in a special showstopper appearance. They were accompanied by Neetu Mahajan and the four young creators from iMpower Academy, and Dr. Aishwarya Mahajan, Managing Trustee and President, M3M Foundation, receiving an enthusiastic response and standing ovation from the audience.

Speaking on the occasion, Dr. Payal Kanodia said, “At M3M Foundation, we believe that true empowerment begins when hidden talent is given visibility, dignity and opportunity. Ada-E-Hind is not merely a fashion showcase; it is a tribute to India’s artisans, whose hands preserve our cultural soul, and to the young creators who prove that dreams from the smallest villages can reach the grandest stages.”

Through its iMpower Academy for Skills implemented by the National Institute of Education and Development (NIED), M3M Foundation continues to equip young people from underserved communities with vocational training, mentorship and exposure. Ada-E-Hind extends this mission by connecting education with heritage, creativity and dignified livelihoods.

With Threads of India and the unveiling of Ada-E-Hind, M3M Foundation and Jaipuri Banno have once again demonstrated that when purpose meets creativity, fashion becomes a powerful medium for recognition, preservation and social transformation.

About M3M Foundation
M3M Foundation is the philanthropic arm of the M3M Group, working across education, health, livelihoods, sports, and environment. With a reach across 22 states and over 1,300 villages, the Foundation has positively impacted more than 5 million lives, driven by a vision of inclusive, sustainable, and transformative nation-building.

Ford Models Jury

The event received an overwhelming response, with 1500+ applicants participating in the casting process and 600+ registrations recorded for the Mumbai open casting, further highlighting India’s growing influence in the global fashion and modelling ecosystem.

Known globally for discovering and shaping some of fashion’s most iconic faces over the last eight decades, Ford Models brought its international scouting legacy to India with a powerful jury panel featuring leading names from Paris, New York, Barcelona, and the international fashion circuit.

The casting marked a significant step for India’s growing presence in the global modelling industry, with aspiring talent travelling from multiple cities for a chance to be seen directly by one of the world’s most influential modelling agencies.

After an extensive evaluation process, 20 finalists were shortlisted for the next stage of consideration for potential international opportunities.

The esteemed jury personally reviewed and scored participants based on runway potential, and confidence, personality, versatility, and international market appeal.

The jury included:

• Phonetip Sisavath - Agent, Ford Paris Women Board

• Eddy Martin - Agent, Ford Paris Men Board

• Fabio Monceri - Senior Image Manager, Ford NYC & Barcelona

• Victoria Da Silva - CEO, Le Grand Casting Paris

• Parthiva Hirdaramani - CEO, Panthera MA

The event witnessed long queues of aspiring talent outside the venue, reflecting the excitement and scale surrounding Ford Models’ India debut. For many participants, the casting represented a rare opportunity to step directly into the global fashion ecosystem and gain visibility with some of the world’s top international scouts and agencies.

Industry insiders, creators, fashion enthusiasts, and media gathered to witness what many are calling one of the most significant international scouting initiatives to take place in India in recent years.

With Ford Models now officially scouting in India, the event signals a powerful shift in the global fashion industry’s growing focus on Indian talent, diversity, and representation on the international stage.

About Ford Models

Founded in 1946 in New York, Ford Models is one of the world’s most influential modelling agencies and has played a defining role in shaping the global fashion industry. The agency has offices across Paris, Barcelona, New York, Miami, Los Angeles, Chicago, and Brazil.

About Panthera Management Agency

Panthera Management Agency (MA) is a talent and management agency operating across Sri Lanka and India, representing leading names including Elina Gunawardena.

About Le Grand Casting

Le Grand Casting is an international scouting platform creating premium casting events in collaboration with leading model agencies worldwide.

Superdry Sport Takes the Court at Sip & Serve-A Padel Evening with Brand Ambassador Lakshya

At the centre of it all was actor and Superdry Sport brand ambassador Lakshya — on court, in the mix, and very much in his element. He rallied with guests, owned the energy on the padel court, and made the whole evening feel effortlessly cool. With beats setting the mood and bites keeping the crowd fuelled, Sip & Serve was designed to be experienced, not just attended — a living showcase of what Superdry Sport is all about.

Guests also got a first look at Superdry Sport’s new padel-ready collection — a drop that doesn’t ask you to choose between performance and personality. Breathable, moisture-wicking fabrics. Lightweight construction. Movement-friendly fits engineered for agility, comfort and endurance when the game demands everything you’ve got. Built tough, built to last — and designed to transition seamlessly from court to street without missing a beat.

This drop lives inside Superdry Sport’s broader performance universe — a world engineered for intensity. Moisture-control technology, high-durability materials, and construction built to keep pace with high-output play, no compromises. Layered on top is the brand’s signature street energy: a sharp, athletic aesthetic that moves effortlessly between the court and the city. 

Sip & Serve was more than an event — it was a statement. Superdry Sport is showing up at the intersection of performance, style and culture, building community that goes beyond the brand.

About Superdry

Superdry is a global contemporary fashion brand celebrated for its distinctive fusion of British craftsmanship, Japanese-inspired graphic energy, and American varsity heritage. Loved by Gen Z and young millennials, the brand is recognised for its iconic streetwear, premium fabrications, and elevated style codes that blend cultural relevance with modern design.

In India, Reliance Brands Limited (RBL) operates the country’s largest Superdry network and holds a 76% stake in the brand’s IP for India, Sri Lanka, and Bangladesh. Since introducing Superdry to India in 2012, RBL has expanded the brand to over 200 points of sale across more than 50 cities, with its e-commerce footprint extending reach to over 2,300 cities nationwide.

On the Road with Shiruku Denim

At the centre of this initiative was a one-of-a-kind concept: a truck wrapped entirely in Shiruku denim, designed to take the fabric directly to consumers. The journey began with a flag-off from the Pepe Jeans office, followed by an installation at R City Mall, Ghatkopar, before the truck travelled across Mumbai from April 27 to May 3.

The denim-wrapped truck served as both a striking visual and an interactive touchpoint, encouraging people to engage with the fabric in a more tangible way. It offered consumers the opportunity to explore Shiruku’s defining qualities—its softness, breathability, and lightweight feel—while retaining the strength and character of denim. By transforming a simple vehicle into a travelling brand experience, Pepe Jeans London created a distinctive on-ground moment that connected product innovation with real-world interaction.

Commenting on the activation, Rakesh Jallipally, CEO, Pepe Jeans London, said, “At Pepe Jeans London, we are constantly exploring new ways to bring our innovations closer to consumers. Shiruku is a standout fabric that redefines comfort in denim, and we wanted people to experience it beyond the retail environment. This activation allowed us to create a more direct, sensory connection with our audience, turning the product into a lived and memorable brand experience.”

With this activation, Pepe Jeans London continues to reimagine how consumers engage with denim by bringing together innovation, creativity, and meaningful on-ground experiences.

You can watch the video here: www.youtube.com/watch?v=1zaGL6z4hEk

About Pepe Jeans London

Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim, that’s what Pepe Jeans is all about.

Beverly Hills Polo Club - Exclusive Brand Outlet

This transition marks a decisive move from a licensing-led structure to a fully owned subsidiary with a franchise-operated platform.

The new model will enable BHPC to exercise greater control over brand positioning, consumer experience, and market execution. It is designed to drive consistency, strengthen brand equity, and accelerate scalable growth across channels.

At the core of this transformation is a multi-partner, multi-channel, and multi-category strategy aimed at enhancing distribution agility, optimizing operational efficiency, and building a future-ready retail ecosystem.

Mr. Ajay Bindroo, Managing Partner, Beverly Hills Polo Club said, “India is not just a growth market, it is a strategic global priority for us. Moving to a franchise model allows us to take mutual ownership of our brand narrative, deepen market engagement, and execute with precision. With a strong partner ecosystem and a clear roadmap, we are confident of building a high-quality, scalable platform that delivers sustained long-term value.”

Key Strategic Initiatives:

• BHPC has partnered with RJ Corp to drive the rollout of Exclusive Brand Outlets (EBOs), leveraging their strong retail execution capabilities.

• The brand is strengthening its presence in department store retail through Shoppers Stop, expanding its Shop-in-Shop footprint across key cities.

• A wider multi-brand outlet (MBO) partner network will further extend reach into high-potential emerging cities.

This integrated approach positions BHPC to capture India’s evolving consumption landscape with greater speed, sharper execution, and enhanced control, while building a resilient and premium retail presence across formats. 

While retail remains a key driver of expansion in the near term, we see digital as an essential pillar for the future, one that will enable deeper consumer engagement and more direct relationships over time. E-commerce and D2C are important strategic priorities for us, and we are actively working towards strengthening our capabilities in this space.

Mr. Eli Haddad, Founder, Beverly Hills Polo Club said, "India represents one of the most compelling growth markets for the Beverly Hills Polo Club brand. With its scale, evolving consumer landscape, and strong affinity for global lifestyle brands, the opportunity is both immediate and long term. Our India partnership allows us to build the brand in a structured and meaningful way, with the right foundation to scale across key markets while staying true to our heritage and positioning."

Mr. Varun Jaipuria, Director, RJ Corp, said, “Adding Beverly Hills Polo Club to our portfolio marks an exciting new chapter in our retail journey. India's appetite for premium lifestyle brands has never been stronger and Beverly Hills Polo Club resonates deeply with the Indian consumer. With our deep retail expertise, we are committed building a retail footprint where all our consumers connect with the brand's complete portfolio, making BHPC a leader in India’s premium casualwear segment.”

Mr. Kavindra Mishra, Customer Care Associate, Managing Director and CEO, Shoppers Stop, said, “At Shoppers Stop, we are committed to bringing the best of global brands to Indian consumers. Our partnership with BHPC strengthens our premium lifestyle portfolio and allows us to offer customers a compelling brand experience within our stores.”

About Beverly Hills Polo Club
Beverly Hills Polo Club is an internationally recognised lifestyle brand inspired by the heritage and spirit of the sport of polo. With a presence across multiple categories and markets, the brand combines classic elegance with a contemporary sensibility.

Heritage in every stitch, Mrs. Sudha Reddy represented India at the Met Gala 2026 in ancient Machilipatnam Kalamkari couture

​Rooted in the ancient Machilipatnam style of Kalamkari, the look served as a living bridge between 3,000 years of tradition and the 2026 theme of "Costume Art." 

The centerpiece of the ensemble, the "Tree of Life," was reinterpreted through a sculptural, modern lens, utilizing natural dyes and intricate hand-painting to tell a story of growth and interconnectedness. This was not merely a dress, but a constructed immersive narrative, where traditional Indian zardozi, marodi, and resham embroidery met cutting-edge couture innovation.

​The design was a love letter to Reddy’s origins, intricately mapping the cultural landscape of Telangana. Symbolic motifs like the Palapitta bird and the Jammi Chettu tree were woven alongside celestial nods to the Sun and Moon gods. The silhouette featured a dramatic royal blue corseted bodice and a staggering 7 meter lavish trail that unfurled with peacock motifs. To add a touch of metallic edge, a handcrafted installation of brass, copper, and silver vines climbed the back, centering on the wish-fulfilling Kalpavriksha tree.

​No, Sudha Reddy's appearance would be complete without a display of museum worthy jewels, and this year was no exception. Valued at $15 million, her monochromatic sapphire suite featured the "Queen of Merelani" a jaw dropping 550 carat deep violet-blue tanzanite. Complemented by 23-carat yellow diamonds and a theatrical Dolce & Gabbana minaudière, the look was grounded by minimalist beauty: a sleek low ponytail and a soft, smoky cat-eye that allowed the craftsmanship to take center stage.

​Reflecting on the evening, Sudha Reddy noted that the ensemble was a deliberate effort to bring South Indian textiles to the global forefront, inspired by the region's vision for international visibility. "Indian craftsmanship isn't a legacy confined to history but a living, breathing art form," Reddy shared. For Manish Malhotra, the project was about the "soul of the craft," creating an emotional experience that transcended the garment itself. As Reddy continues her trajectory as a champion of cultural storytelling, "The Tree of Life" stands as her most profound statement yet on the power of heritage in a modern world.

​

​About Sudha Reddy

Sudha Reddy is a globally recognized philanthropist, business leader, and fashion icon. Through the Sudha Reddy Foundation, she remains committed to various charitable initiatives while consistently using the world’s most prestigious platforms to elevate Indian craftsmanship and storytelling.

Kora by NM strengthens its footprint across India and globally, with 27+ stores shaping a unified retail experience

Over the years, Kora by NM has carved a distinct place in India’s occasionwear market, becoming a familiar name across weddings, festivities, and milestone moments. Its growth reflects a broader shift in menswear where dressing today is not just traditional, but increasingly personal, expressive, and style-conscious.

At its core, the brand brings together heritage and modernity, with contemporary Indian silhouettes that balance craftsmanship with ease and wearability. This approach has helped Kora by NM connect across generations, often becoming part of shared celebration dressing within families.

Today, Kora by NM operates 27+ stores across India, with a presence in key markets including Mumbai, Delhi, Jaipur, Hyderabad, and other metro cities, along with a growing footprint globally. Retail continues to play a key role in its growth, with a focus on expanding its footprint while maintaining a consistent and immersive brand experience.

Speaking on the milestone, the Founders Nilesh and Mitesh said, “Kora by NM completes 15 years this year, growing from a single vision into a brand with 27+ stores across India and an expanding presence in the UK and UAE. This growth has been driven by a strong focus on retail experience and an evolving understanding of our customer. We’re grateful to be part of our customers’ most important moments. Their trust continues to fuel our journey as we scale further and build Kora into a household name in celebration wear.”

As it enters its next phase, Kora by NM is focused on expanding its retail footprint and strengthening its position within India’s growing occasionwear market.

About KORA by NM

KORA by NM is a Mumbai-based contemporary Indian menswear brand founded by Nilesh and Mitesh in 2009. Known for its modern take on traditional occasionwear, the brand offers sherwanis, kurta sets, bandhgalas, and Indo-western ensembles crafted with a focus on quality, detail, and accessible luxury. Blending heritage craftsmanship with contemporary design, KORA by NM caters to the evolving style of the modern Indian man for weddings and celebrations.

The hands behind every Indian Peacock piece

Not because the craft wasn't valuable. Because the path from loom to life had too many barriers.

Indian Peacock attempts to bridge these gaps through direct collaboration.

Founded by architect Preethi Pathireddy, The Indian Peacock is where her decade-long journey in architecture meets her deep-rooted love for texture, form, and cultural heritage. An Ivy League alumna, Preethi has always been intuitive in her design approach, drawing connections between structure and softness, craft and utility. What began as a personal exploration of India's textile legacy soon grew into a brand committed to slow fashion and conscious living.

We collaborate with handloom artisans across India. Jamdani weavers of West Bengal, Ikat weavers of Telangana, handblock print artisans of Rajasthan, and Mangalgiri weavers of Andhra Pradesh. They are not vendors, but partners. We know their craft, their processes, and their stories. We support them with fair wages, and consistent work, not just seasonal demand.

This isn't about "modernizing" traditional craft. We do something simple: we make their work wearable for everyday life.

We design structured shirts, versatile kurtas, and thoughtfully made coord sets for everyday wear. We don’t approach craft as fusion or occasionwear. Our intent is to bring handwoven textiles into the rhythm of life, to be worn often, lived in, and relied on. Because craft survives not through occasional admiration, but through relevance and consistent use.

A handwoven garment becomes something you reach for week after week. Instead of a mass-produced alternative, it creates quiet continuity. It keeps looms active, skills relevant, and livelihoods steady. Handloom survives not through admiration or occasional wear, but through everyday choices that keep the craft alive, relevant, and in motion.

This is how we reclaim the narrative: by putting artisan craft back to where it's always belonged.

Indian Peacock isn't rescuing artisans, they need markets, respect, and fair economics. We're providing that. We're not preserving tradition in amber. We're proving it's alive and necessary.

Every garment carries the maker's presence. Every collection starts with the textile, not the trend. Every decision asks: does this serve the craft and the craftsperson? Because when Indian textiles move from heritage looms to modern streets, wearing the artisan's dignity along with their weave, the story becomes theirs again.

This work extends beyond the loom. In our Hyderabad studio, every garment moves through the hands of a team that cuts, stitches, and finishes each piece with the same attention to detail the textile began with. Craft does not exist in isolation, and neither do we. Fair wages, consistent work, and a supportive environment are principles we apply across everyone involved in the process, not just in idea, but in practice.

And we're just here to make sure it gets told, thoughtfully, consistently, and with the care of a team that believes in it.

Shubha Design Studio Co-founders Shubha Mitra, Punam Mallick Launches ‘Laadla Laadli. India

Founded five years ago by Shubha Mitra and Co-founded by Punam Mullick, Shubha Design Studio has carved a niche for itself among women seeking comfort-led yet expressive fashion. With a strong focus on skin-friendly fabrics, environmentally aligned practices, and its signature quirky design language, the brand has received widespread love and acceptance from women across India and globally.

Building on this success, the founders are now extending their design philosophy into children’s fashion with Laadla Laadli. India—a brand that seeks to engage young minds through thoughtfully designed clothing that is educational, interactive, and fun, inspired by art, culture, and nature.

At the heart of Laadla Laadli. India lies the belief that children’s clothing can go beyond aesthetics to become a medium of learning and imagination. Each piece is designed to introduce children to elements of Indian art, culture, mythology, and global influences, creating a bridge between the East and the West in a way that is intuitive, engaging, and playful.

To bring this vision to life, Shubha Mitra and Punam Mullick have partnered with Pravitha Nair, an IT engineer with international experience in technology and an evolving Kathak dancer. Her multidisciplinary background and passion for global storytelling, cartoons and Indian cultural heritage add a unique dimension to the brand's creative and strategic direction.

This collaboration brings together design, culture, and visual storytelling to shape a brand universe that is imaginative, meaningful, and fun-driven.

As part of the launch, the brand has also introduced a specially curated campaign designed to bring children aged 3 to 12 years together under one roof both physically and digitally to experience the richness of Indian sustainable textiles and storytelling through clothing. The campaign aims to position fashion as more than apparel, but as moments of learning, joy, and discovery, where each garment becomes a conversation starter about culture, creativity, heritage, and fun exploration.

Speaking about the launch, Shubha Mitra, Founder and Head of Design, Shubha Design Studio, said, “Shubha Design Studio has always been about creating clothing that feels good—on the skin and in spirit. With Laadla Laadli. India, we wanted to take that idea further by designing for children in a way that sparks curiosity and imagination. Every garment is not just a piece of clothing, but a story waiting to be discovered.”

Punam Mullick, Co-founder and Head of Business, added: “The response we have received over the last five years has been incredibly humbling and has inspired us to build something equally meaningful for the next generation. With Laadla Laadli. India, we are creating a brand that parents can trust—not just for comfort, quality, and quirky aesthetics, but for the value it brings in shaping a child’s understanding of the world around them in a fun and engaging way.”

Pravitha Nair, Partner at Laadla Laadli. India, said, “Having experienced global cultures firsthand, I have always believed in the power of storytelling as a universal connector. Through this brand, we want to introduce children to the richness of Indian art and culture while keeping it relatable in a global context. It’s about making learning joyful, visual, interactive, and deeply rooted in fun experiences.”

The brand will initially launch as a digital-first platform, making its collections accessible to parents across India and globally. However, the long-term vision extends beyond e-commerce. Laadla Laadli. India aims to create immersive offline spaces where children can engage with art, music, storytelling, and cultural experiences, particularly focusing on Indian comics, mythology, and traditional art forms alongside global influences.

With this launch, Shubha Design Studio reinforces its commitment to thoughtful design and meaningful storytelling, expanding its universe from women’s fashion into a holistic, culture-led lifestyle proposition for the next generation.

About Shubha Design Studio
Shubha Design Studio is a sustainable fashion brand specializing in comfortable, effortless, and stylish clothing for women. Known for its quirky, artistic prints and skin-friendly fabrics, the brand blends design with environmental consciousness to create apparel that is both expressive and responsible. Founded by Shubha Mitra and co-founded by Punam Mullick, the brand has built a loyal customer base across India and internationally over the past five years.

About Laadla Laadli. India
Laadla Laadli. India is a kids wear brand by Shubha Design Studio that reimagines children’s clothing as a medium for storytelling, education, cultural exploration, and fun-driven interaction. Rooted in Indian art and culture with a global perspective, the brand creates interactive, meaningful apparel designed to inspire curiosity, creativity, and joy in young minds. The brand is currently launching as a digital-first platform, with plans to build immersive offline experiences for children in the future.

Everyday Essentials Reinvented

The collection focuses on open silhouettes, including flat and low-heeled sandals, peep-toes, woven straps and styles with adjustable buckles. Crafted using lightweight materials and supportive construction, the range is designed for long hours of wear while keeping the look fresh, minimal and easy to style. A palette of beige, brown, silver and black gives the collection a relaxed, modern sensibility, while subtle heel heights add stability without compromising comfort.

More than just a seasonal trend, open footwear continues to be a category deeply embedded in Indian consumer behaviour. From navigating daily commutes to transitioning into relaxed evening settings, sandals and open styles have consistently delivered on ease and adaptability. This sustained demand is reflected in scale, with Bata selling over 2 million pairs of open footwear in 2025, reinforcing its position as a category staple.

Speaking about the campaign, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India said, “Everyday Essentials. Reinvented reflects the way Bata is looking at modern footwear today - through the lens of comfort, utility and design that fits seamlessly into real life. With this collection, we are bringing together thoughtful construction and contemporary style to create footwear that feels relevant, easy to wear and dependable through the day.”

Adding to the campaign’s spirit, Taapsee Pannu added, “For me, comfort is essential when it comes to footwear. My days are often packed and constantly on the move, so I naturally gravitate towards styles that feel effortless to wear while still looking stylish. The open footwear from Bata’s Everyday Essentials collection fit seamlessly into my everyday routine.”

With “Everyday Essentials. Reinvented,” Bata positions open footwear not just as a category, but as an everyday constant, one that continues to evolve with the pace and preferences of modern India. With accessible pricing starting at ₹799, the collection aligns with Bata’s commitment to making well-crafted, everyday footwear widely available.

Campaign link: www.instagram.com/reel/DW8qHyFot5X/?igsh=MXNheXRlNzliY3c0NQ%3D%3D

About Bata India
For close to a century, Bata India has been a symbol of trust and quality for the Indian consumers, serving 250,000 customers every day in 2023. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 1900+ stores (Company Owned and Franchise). Augmented by thousands of Multi Brand Outlets and a robust omni-channel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.

Bata India's mission is to make global trends and premium fashion accessible to all consumers through its extensive retail network. It is redefining the intersection of fashion and comfort through its various brands - Bata Red Label for in trend global styles, Bata Comfit for technology enabled comfort in daily wear, athleisure brand Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, fashionable range of clogs and slip-ons under Floatz, kids brand Bubblegummers that has won the trust of parents while inspiring fun, and Hush Puppies the global brand that epitomises comfort and elegance to name a few. To explore the world of Bata, please visit www.bata.com