Shubha Design Studio Co-founders Shubha Mitra, Punam Mallick Launches ‘Laadla Laadli. India

Founded five years ago by Shubha Mitra and Co-founded by Punam Mullick, Shubha Design Studio has carved a niche for itself among women seeking comfort-led yet expressive fashion. With a strong focus on skin-friendly fabrics, environmentally aligned practices, and its signature quirky design language, the brand has received widespread love and acceptance from women across India and globally.

Building on this success, the founders are now extending their design philosophy into children’s fashion with Laadla Laadli. India—a brand that seeks to engage young minds through thoughtfully designed clothing that is educational, interactive, and fun, inspired by art, culture, and nature.

At the heart of Laadla Laadli. India lies the belief that children’s clothing can go beyond aesthetics to become a medium of learning and imagination. Each piece is designed to introduce children to elements of Indian art, culture, mythology, and global influences, creating a bridge between the East and the West in a way that is intuitive, engaging, and playful.

To bring this vision to life, Shubha Mitra and Punam Mullick have partnered with Pravitha Nair, an IT engineer with international experience in technology and an evolving Kathak dancer. Her multidisciplinary background and passion for global storytelling, cartoons and Indian cultural heritage add a unique dimension to the brand's creative and strategic direction.

This collaboration brings together design, culture, and visual storytelling to shape a brand universe that is imaginative, meaningful, and fun-driven.

As part of the launch, the brand has also introduced a specially curated campaign designed to bring children aged 3 to 12 years together under one roof both physically and digitally to experience the richness of Indian sustainable textiles and storytelling through clothing. The campaign aims to position fashion as more than apparel, but as moments of learning, joy, and discovery, where each garment becomes a conversation starter about culture, creativity, heritage, and fun exploration.

Speaking about the launch, Shubha Mitra, Founder and Head of Design, Shubha Design Studio, said, “Shubha Design Studio has always been about creating clothing that feels good—on the skin and in spirit. With Laadla Laadli. India, we wanted to take that idea further by designing for children in a way that sparks curiosity and imagination. Every garment is not just a piece of clothing, but a story waiting to be discovered.”

Punam Mullick, Co-founder and Head of Business, added: “The response we have received over the last five years has been incredibly humbling and has inspired us to build something equally meaningful for the next generation. With Laadla Laadli. India, we are creating a brand that parents can trust—not just for comfort, quality, and quirky aesthetics, but for the value it brings in shaping a child’s understanding of the world around them in a fun and engaging way.”

Pravitha Nair, Partner at Laadla Laadli. India, said, “Having experienced global cultures firsthand, I have always believed in the power of storytelling as a universal connector. Through this brand, we want to introduce children to the richness of Indian art and culture while keeping it relatable in a global context. It’s about making learning joyful, visual, interactive, and deeply rooted in fun experiences.”

The brand will initially launch as a digital-first platform, making its collections accessible to parents across India and globally. However, the long-term vision extends beyond e-commerce. Laadla Laadli. India aims to create immersive offline spaces where children can engage with art, music, storytelling, and cultural experiences, particularly focusing on Indian comics, mythology, and traditional art forms alongside global influences.

With this launch, Shubha Design Studio reinforces its commitment to thoughtful design and meaningful storytelling, expanding its universe from women’s fashion into a holistic, culture-led lifestyle proposition for the next generation.

About Shubha Design Studio
Shubha Design Studio is a sustainable fashion brand specializing in comfortable, effortless, and stylish clothing for women. Known for its quirky, artistic prints and skin-friendly fabrics, the brand blends design with environmental consciousness to create apparel that is both expressive and responsible. Founded by Shubha Mitra and co-founded by Punam Mullick, the brand has built a loyal customer base across India and internationally over the past five years.

About Laadla Laadli. India
Laadla Laadli. India is a kids wear brand by Shubha Design Studio that reimagines children’s clothing as a medium for storytelling, education, cultural exploration, and fun-driven interaction. Rooted in Indian art and culture with a global perspective, the brand creates interactive, meaningful apparel designed to inspire curiosity, creativity, and joy in young minds. The brand is currently launching as a digital-first platform, with plans to build immersive offline experiences for children in the future.

Everyday Essentials Reinvented

The collection focuses on open silhouettes, including flat and low-heeled sandals, peep-toes, woven straps and styles with adjustable buckles. Crafted using lightweight materials and supportive construction, the range is designed for long hours of wear while keeping the look fresh, minimal and easy to style. A palette of beige, brown, silver and black gives the collection a relaxed, modern sensibility, while subtle heel heights add stability without compromising comfort.

More than just a seasonal trend, open footwear continues to be a category deeply embedded in Indian consumer behaviour. From navigating daily commutes to transitioning into relaxed evening settings, sandals and open styles have consistently delivered on ease and adaptability. This sustained demand is reflected in scale, with Bata selling over 2 million pairs of open footwear in 2025, reinforcing its position as a category staple.

Speaking about the campaign, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India said, “Everyday Essentials. Reinvented reflects the way Bata is looking at modern footwear today - through the lens of comfort, utility and design that fits seamlessly into real life. With this collection, we are bringing together thoughtful construction and contemporary style to create footwear that feels relevant, easy to wear and dependable through the day.”

Adding to the campaign’s spirit, Taapsee Pannu added, “For me, comfort is essential when it comes to footwear. My days are often packed and constantly on the move, so I naturally gravitate towards styles that feel effortless to wear while still looking stylish. The open footwear from Bata’s Everyday Essentials collection fit seamlessly into my everyday routine.”

With “Everyday Essentials. Reinvented,” Bata positions open footwear not just as a category, but as an everyday constant, one that continues to evolve with the pace and preferences of modern India. With accessible pricing starting at ₹799, the collection aligns with Bata’s commitment to making well-crafted, everyday footwear widely available.

Campaign link: www.instagram.com/reel/DW8qHyFot5X/?igsh=MXNheXRlNzliY3c0NQ%3D%3D

About Bata India
For close to a century, Bata India has been a symbol of trust and quality for the Indian consumers, serving 250,000 customers every day in 2023. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 1900+ stores (Company Owned and Franchise). Augmented by thousands of Multi Brand Outlets and a robust omni-channel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.

Bata India's mission is to make global trends and premium fashion accessible to all consumers through its extensive retail network. It is redefining the intersection of fashion and comfort through its various brands - Bata Red Label for in trend global styles, Bata Comfit for technology enabled comfort in daily wear, athleisure brand Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, fashionable range of clogs and slip-ons under Floatz, kids brand Bubblegummers that has won the trust of parents while inspiring fun, and Hush Puppies the global brand that epitomises comfort and elegance to name a few. To explore the world of Bata, please visit www.bata.com

Shreyas Iyer styled in Pepe Jeans in association with ELLE

The collaboration presents a series of elevated casual looks that blend classic denim with modern silhouettes, from timeless double-denim styles to relaxed, refined fits. Shot in a clean, editorial-style setting, the campaign captures Iyer’s effortless presence, where comfort meets confidence, and versatility defines everyday style.

Reflecting his personal approach to fashion, the edit subtly mirrors a sense of ease, adaptability, and understated confidence, qualities that resonate with both his on-field persona and off-duty wardrobe.

Shreyas embodies the spirit of modern India, confident, expressive, and constantly evolving. His style aligns seamlessly with the brand’s focus on individuality and contemporary fashion, making this collaboration a natural fit. Through this association with ELLE India, the brand aims to create a strong cultural moment at the intersection of sport and style.

With this collaboration, Pepe Jeans London continues to strengthen its cultural relevance in India, aligning with influential voices who bridge sport and lifestyle with authenticity.

You can watch the video here: youtube.com/shorts/Y8WYCjo1aCo?si=eICH1Be49oaXuGNs

About Pepe Jeans London

Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim, that’s what Pepe Jeans is all about.

Sangeeta Tanwani, Chief Executive Officer of Pantaloons & OWND!, with Acclaimed Actor Adarsh Gourav at OWND!’s 75th Flagship Store Launch
 

To mark its entry into Mumbai, OWND! hosted a high-impact launch event that brought the brand’s energy and identity to life. The evening featured a dynamic fashion showcase, with Adarsh Gourav, one of the lead actors from Kho Gaye Hum Kahan, as the showstopper. The event saw strong participation from the city’s fashion and youth community, creating a vibrant celebration of style, self-expression, and culture.
 

Located at Infiniti Mall in Malad and R-Mall in Thane, the two new stores span over 5,900 sq. ft. and 7,600 sq. ft., respectively. Designed as immersive and high-energy retail spaces, the stores bring OWND!’s bold and expressive identity to life, offering trend-first collections, intuitive layouts, and a seamless blend of physical and digital experiences. The spaces are built to encourage discovery, individuality, and self-expression.
 

Commenting on the milestone, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND! said, “We are incredibly proud to reach the 75-store milestone for OWND!, which reflects the strong connection the brand has built with young India. Our entry into Mumbai is an important milestone for us, given the city’s influence on youth culture and fashion. As we continue to grow, our focus remains on staying close to our consumers and building a brand that evolves with them.”
 

OWND! offers a wide range of fashion-forward collections for a generation that thrives on visibility and validation. From everyday essentials to trend-driven statement pieces, the brand blends comfort, versatility, and individuality with great accessibility across menswear, womenswear, and kidswear. With frequent drops and an agile design approach, OWND! stays closely aligned with global trends while remaining rooted in local sensibilities.
 

Reaching 75 stores underscores OWND!’s rapid scale-up and its strong cultural resonance with Gen-Z consumers. The brand continues to shape a retail experience that goes beyond fashion, creating environments that feel relevant, inclusive, and rooted in youth culture.
 

With a continued focus on agility, trend responsiveness, and consumer-first thinking, OWND! is poised to further strengthen its footprint across the country.

Madame & Mister Sibarita at Moscow Fashion Week

Many collections by Russian designers showcased this season at Moscow Fashion Week have sparked considerable media attention and drawn the interest of fashion industry experts. The brand Koss focused on a play of textures and a contrasting palette in its new collection, combining classic New Look–inspired silhouettes with airy chiffon and rich velvet. Designers of Capparel explored the idea of physical presence and material memory, turning folds and imprints of body movement into the central elements of the collection’s architectural structure. The brand MME showcased a collection that harmoniously blends precision and sculptural structure with softness, capturing the inner strength and understated elegance of the contemporary woman. XakaMa - Fashion House of Lena Makashova, which celebrated its 35-year anniversary, presented a collection enriched with avant-garde details - intricate straps, asymmetrical multi-tiered folds, dresses with vests, voluminous accent trousers and an interplay with pockets. The Ammonit collection featured flowing silhouettes and soft fabrics designed to provide comfort and confidence in the rhythm of the modern city.

The global spirit of the event was reflected in the participation of the Spanish label Madame & Mister Sibarita. Designer Patricia Emma Fernandez Ortiz draws inspiration from Indian aesthetics, incorporating its vibrant colors and rich craft traditions into the brand’s collections.

“Our brand offers something truly distinctive: a fusion of cultures and aesthetics. Madame & Mister Sibarita combines the rich textile traditions of India with a contemporary Western vision, creating pieces that are not only luxurious but also unique and full of personality. The Russian market is particularly receptive to fashion with character, craftsmanship, and story. For us, this represents a significant opportunity to introduce our differentiated approach, while for the Spanish fashion industry, it opens doors to showcase creativity, quality, and innovation on a new international stage”, - shared Patricia Emma Fernandez Ortiz.

Moscow Fashion Week has long been a most effective platform for the development of emerging brands, opening doors for up-and-coming designers to enter new international markets. A great example of this is Russian label Hatsibana, a regular participant at Moscow Fashion Week, which proudly showcased its collection at Lakmé Fashion Week in India last October.

“This trip was more than just a runway show for me — it became a true dialogue of cultures, a moment when the heritage of the Caucasus was expressed in a language understood around the world. We didn’t simply present our brand; we laid the foundation for future collaborations and for entering one of the world’s most promising markets,” said Fatima Shogenova, designer and founder of Hatsibana.

Moscow Fashion Week is now in full swing, with many remarkable shows and exciting collections still to come. The event continues to serve as a space where local traditions meet the global demands of the fashion industry, helping designers connect with audiences around the world.

WforWoman at Paris Fashion Week

W’s Paris showcase marks the next step in an ambitious global ascent. From New York to Paris, the brand’s runway presence signals a long-term global play for Indian fashion, placing the unique fashion sensibility of the modern Indian woman firmly within the international style conversation.

Speaking on this historic moment, Anant Daga, Chief Executive Officer – TCNS Division, Aditya Birla Fashion and Retail Ltd. said, “This runway showcase marks a significant milestone not only for our brand but for Indian fashion. For years, we have been redefining how the world perceives Indian ethnic wear, blending tradition with modernity to create fashion that resonates with the modern Indian woman. Seeing our silhouettes presented on the runway in Paris is both powerful and deeply meaningful. After stepping onto the international stage in New York last year, bringing our collections to Paris represents a natural progression and reinforces our belief that Indian design, storytelling, and style have a rightful place in the global fashion conversation. And we are only getting started.”

At Paris Fashion Week, W unveiled a carefully curated runway showcase spanning festive, occasion, and contemporary silhouettes. Each look captured the way Indian women celebrate today—balancing statement elegance with effortless wearability, thoughtfully reimagined for a global audience. The showcase moved beyond costume or couture, with high-street Indian ethnic wear stepping confidently onto one of the most influential platforms in global fashion and asserting its place within the highest echelons of international design.

With its seamless blend of heritage craftsmanship and contemporary design, WforWoman continues to push creative boundaries, setting new benchmarks in modern ethnic fashion. Building on its global debut at Paris Fashion Week, each capsule tells a summer story where tradition meets sunlit modernity. Designed for celebrations, getaways, and golden-hour moments, the pieces flow effortlessly from seaside escapes to city strolls, capturing the warmth, ease, and carefree elegance of modern Indian style.

Poetic Reverie: Summer Weddings
Soft pastels, ethereal silhouettes, and delicate embellishments come together to evoke the romance of summer weddings. Airy fabrics and intricate craftsmanship create occasion wear that feels opulent, graceful, and timeless.

Pristine Summer
Clean bicolour palettes and striking surface details define this expression of contemporary Indian dressing. Light, polished silhouettes create a refined wardrobe for sunlit daytime celebrations and elegant summer gatherings with a distinctly global sensibility.

Youthful Celebration
Vibrant prints, lively silhouettes, and playful embellishments capture the joyful spirit of celebration. Thoughtful details like flowing capes and charming potlis add a youthful, contemporary energy to festive dressing and celebratory moments.

Holiday: The Indian Way
Relaxed silhouettes, vivid prints, and graphic accents reimagine Indian resort dressing. Effortless and vibrant, the looks capture the carefree spirit of summer escapes and holiday celebrations.

With its Paris debut, W underscores a bold ambition: to position Indian ethnic wear as a dynamic, evolving force within global fashion. As international audiences increasingly embrace cultural crossovers and diverse narratives, W’s presence on the Paris stage sends a clear message- Indian fashion is stepping confidently onto the world stage, shaping the future of global style.

The collections showcased at Paris Fashion Week are now available across WforWoman stores nationwide and on the brand’s official website www.wforwoman.com, bringing the runway edit directly to customers in India and beyond.

About W for Woman 
W for woman, is India’s leading women’s apparel brand that creates fusion wear that blends Indian sensibilities with modernity, offering a unique style experience for the contemporary woman who lives dynamically and unapologetically. The company designs, manufactures and retails a wide portfolio of women’s apparel including casual wear, work wear and occasion wear. It is available across India through 1150+ point of sales including 300+ brand outlets. Their products are also available on the brand website www.wforwoman.com and with leading online retailers.

About Aditya Birla Fashion and Retail Limited
Aditya Birla Fashion and Retail Limited (ABFRL), part of the Aditya Birla Group, is India’s leading fashion powerhouse, offering a distinguished portfolio of renowned brands and retail formats, catering to multiple high-growth segments. As of March 31, 2025, the Company has presence across 1,168 stores spanning 7.1 Mn sqft. retail space.

ABFRL’s portfolio includes Pantaloons, one of India’s most loved fashion destinations, and OWND!, a growing value retail format. The Company also operates The Collective, who commands a dominant position as one of the country’s most influential multi-brand luxury retailers, with exclusive long-term tie-ups with global fashion brands including Ralph Lauren, Hackett London, Ted Baker and Fred Perry. ABFRL has also partnered with Paris based Galeries Lafayette to introduce a high-end luxury destination in India.

ABFRL is a market leader in branded ethnic wear, its portfolio includes Jaypore, Tasva and TCNS brands and it has forged strategic partnerships with India’s top designers such as Shantnu & Nikhil, Tarun Tahiliani, Sabyasachi, and House of Masaba. Recently, the Company further expanded its ethnic wear leadership with the integration of TCNS brands, home to leading women’s brands W, Aurelia, Wishful, Elleven and Folksong.

To address the evolving preferences of digitally native consumers, ABFRL is also building a portfolio of new-age, digital-first fashion brands under its tech-led venture TMRW. This platform collaborates with emerging entrepreneurs to co-create scalable fashion businesses in India’s rapidly expanding fashion ecosystem.

For further information, please contact: Janet Arole | AVP & Head, Corporate Communications, Aditya Birla Fashion and Retail Limited (ABFRL) | janet.arole@abfrl.adityabirla.com.

Pantaloons x Truly SMA

With a sharp understanding of what today’s woman seeks from her wardrobe, Pantaloons continues to expand its fashion portfolio with brands that balance aspiration and accessibility. Truly SMA is a natural addition to this journey, bringing a perspective that is rooted in confidence, comfort and individuality.

 The launch event, held at the flagship Pantaloons store in Hyderabad, saw a massive turnout of fans and fashion enthusiasts eager to get a first look at a brand that promises to blend Samantha's signature effortless style with high-quality, everyday functionality. The Pantaloons store came alive with conversations around personal style, self-expression and effortless dressing as guests experienced Truly SMA up close in a high-energy retail setting.

Speaking about the launch, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND! said, “At Pantaloons, our focus is on bringing fashion that resonates our customers. Truly SMA embodies a modern sensibility for effortless style, which aligns beautifully with our vision. We are delighted to introduce the brand across select stores and celebrate this milestone with a special launch in Hyderabad. It also marks an exciting new chapter in our ongoing association with Samantha.”

Adding to this, Samantha Ruth Prabhu said, “Truly SMA is very personal to me. I wanted to create clothing that feels authentic and empowering - pieces that move with you through everyday life. Launching Truly SMA at Pantaloons feels great as it takes my association with the brand forward, enabling us to bring the Truly SMA collection to women across the country. And being at the starting line of this journey in Hyderabad feels really special.”

Truly SMA which is born from Samantha’s personal philosophy of authenticity and mindful living, is designed to be fluid, effortless and versatile. The debut collection features an array of everyday wardrobe essentials, including versatile co-ords, tops, dresses, and separates, designed for comfort, repetition, and effortless style – pieces that move seamlessly through real life.

By launching at Pantaloons, Truly SMA now gains an immediate footprint across major Indian metros, offering customers an immersive ‘touch-and-feel’ experience. Truly SMA will now be available at select Pantaloons stores across Mumbai, Delhi, Bengaluru, Hyderabad, Chennai and Kolkata as well as online at www.pantaloons.com

About Pantaloons

Pantaloons, a division of Aditya Birla Fashion and Retail Ltd., is a playful and youthful fashion destination with 405 stores, spread across 189+ cities and towns. As a playground for fashion, Pantaloons offers a wide variety of styles across categories and occasions. The brand speaks to the ever-evolving millennial customer of today who is confident and expressive. Be it through the physical retail experience or online, the Pantaloons experience is exciting, friendly and uplifting. With a vibrant, expressive and fun-loving approach to style, the brand seeks to enable the customer to be their fashionable best.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Limited (ABFRL), part of the Aditya Birla Group, is India’s leading fashion powerhouse, offering a distinguished portfolio of renowned brands and retail formats, catering to multiple high-growth segments. As of March 31, 2025, the Company has presence across 1,168 stores spanning 7.1 Mn sqft. retail space.

ABFRL’s portfolio includes Pantaloons, one of India’s most loved fashion destinations, and OWND!, a growing value retail format. The Company also operates The Collective, who commands a dominant position as one of the country’s most influential multi-brand luxury retailers, with exclusive long-term tie-ups with global fashion brands including Ralph Lauren, Hackett London, Ted Baker and Fred Perry. ABFRL has also partnered with Paris based Galeries Lafayette to introduce a high-end luxury destination in India.

ABFRL is a market leader in branded ethnic wear, its portfolio includes Jaypore, Tasva and TCNS brands and it has forged strategic partnerships with India’s top designers such as Shantnu & Nikhil, Tarun Tahiliani, Sabyasachi, and House of Masaba. Recently, the Company further expanded its ethnic wear leadership with the integration of TCNS brands, home to leading women’s brands W, Aurelia, Wishful, Elleven and Folksong.

To address the evolving preferences of digitally native consumers, ABFRL is also building a portfolio of new-age, digital-first fashion brands under its tech-led venture TMRW. This platform collaborates with emerging entrepreneurs to co-create scalable fashion businesses in India’s rapidly expanding fashion ecosystem.

Hush Puppies Brings Bounce Technology to Its Office Sneaker Collection

Film Reel Link: youtu.be/oScsNwC5qec

As workplaces evolve and workdays grow increasingly dynamic, comfort is no longer a luxury; it’s essential. The Office Sneaker Collection addresses this shift by seamlessly blending professional styling with advanced comfort technology, enabling effortless movement across meetings, commutes, and long hours on the go.    

 

Hush Puppies Brings Bounce Technology to Its Office Sneaker Collection

At the sole of the collection is reinvented Bounce Technology, an enhanced two layer cushioning system that delivers superior responsiveness, shock absorption, and all-day comfort. Built to support continuous movement without compromising on structure or style, the technology elevates the everyday office shoe into a performance-driven essential.
 

“With the Re-introduction of Bounce technology in our Office Sneaker Collection, we are responding to the growing sneakersation of workwear. We are evolving the legacy for today’s workplace where movement, versatility, and comfort are essential to how professionals work and live,” said Badri Beriwal, Chief Strategy and Business Development Officer, Bata India.
 

The collection reflects Hush Puppies’ deep understanding of modern professional needs, a footwear that transitions effortlessly from desk to dinner, meetings to movement, without losing its polished appeal. Clean silhouettes, versatile colourways, and refined detailing ensure the sneakers pair as seamlessly with tailored workwear as they do with relaxed, after-hours looks.
 

The collection features refined uppers, versatile neutral tones, and streamlined profiles that transition effortlessly from meetings to after-hours engagements. Available in lace-up and slip-on styles for men and women, the range delivers comfort that works as hard as you do.
 

The Hush Puppies Office Sneaker Collection with Bounce technology is available across select Bata stores, Hush Puppies exclusive outlets, and bata.com/in.

Zeenat Aman, The OG of unapologetic self-expression encourages every woman to: move freely, move boldly, move her way

Conceptualized as a cinematic narrative, the film transcends conventional markers of success, such as wealth, fame, or nostalgia. Instead, it explores what truly drives women forward: choice. Through a series of striking visual moments, Zeenat Aman rejects the glitter, the noise, and the past, ultimately embracing Freedom. The freedom to walk forward without permission, to tell her story her way, and to define success for herself. As she navigates different spaces, her journey becomes a metaphor for every woman who continues to evolve, lead, and inspire others along the way.

“For us, empowering women goes far beyond a campaign or a single day of celebration. It begins with creating an environment where women feel confident, supported, and free to pursue their ambitions without hesitation. At Campus, we focus on understanding their everyday movements and designing products that genuinely make day-to-day lives easier, whether that means comfort through long days, reliability through changing roles, or style that reflects individuality. We believe progress happens when women feel heard, when their feedback shapes what we build, and when small barriers are removed consistently. When women are given the right support system, they do not just move ahead personally. They create momentum for everyone around them.” said as Prerna Agarwal, Chief Innovation Officer, Campus Activewear.

"I have spent a lifetime being told what I should look like, what I should wear, and what I should represent. And for a lifetime, I have walked my own way regardless. That is not rebellion that is simply knowing who you are. When Campus approached me with this campaign, I said yes immediately, because the message is not about me. It is about every woman who has been handed a label and decided to wear it as a badge of honour instead. You go girl — move your way." Zeenat Aman, Actor, Icon, and You Go Girl Ambassador

Link- www.instagram.com/reels/DVirtevDBY7/

The campaign is a bold extension of Campus's You Go Girl initiative, which encourages women to embrace their choices and move through life with self-belief and authenticity. With Zeenat Aman as its voice and symbol, the message becomes even more resonant: freedom is not permission granted, it is power claimed.

This Women’s Day, Campus encourages women to move freely, move forward, and move her way.

About Campus Activewear Ltd.

Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure lifestyle brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, 297 company exclusive outlets, a website (campusshoes.com), and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.

Mercaze introduces a refined approach to men’s innerwear, blending elevated comfort, modern design and breathable fabrics for effortless everyday confidence

“At Mercaze, we believe comfort should never be complicated,” said Pankaj Jain from Mercaze. “Every detail from fabric selection to fit has been considered to create innerwear that feels effortless, looks refined, and supports everyday life without demanding attention.”
 

Positioned in the mid-premium segment, Mercaze is built for men who value quality, subtle sophistication, and functionality over loud branding. Their range reflects a modern, urban sensibility—minimal, versatile, and designed to integrate seamlessly into daily routines. Moving beyond traditional cotton innerwear, Mercaze introduces advanced stitchless bonded technology for enhanced comfort, flexibility, and durability. Developed to meet international standards, the brand focuses on innovation, breathable performance fabrics, and future-ready design.
 

Mercaze is supported by a strong operational and strategic foundation, allowing the brand to scale while staying true to its design-led vision. This enables a continued focus on product innovation, quality, and a refined everyday experience. With its launch, Mercaze aims to shift the conversation around men’s innerwear—from necessity to experience—where comfort, confidence, and design coexist naturally.

Mercaze products are now available online at www.mercaze.com, with plans to expand availability across select platforms and retail touchpoints in the coming months.

About Mercaze
Mercaze is a premium men’s innerwear brand focused on modern design, superior comfort, and everyday wearability. Rooted in the belief that the best essentials are the ones you don’t have to think about, Mercaze creates innerwear that fits right, feels good, and complements a contemporary lifestyle.

For more details, visit: www.mercaze.com.

Commanding presence, Suave Energy, Refined Style, Pushpit, Varun and Gaurav
 

Rooted in a rich Italian heritage, the brand is globally recognised for its handcrafted premium leather and meticulous craftsmanship. More than just a footwear label, The Italian Shoes Company represents a complete luxury leather experience under one roof. Showcasing premium leather of the highest quality across categories, the brand brings together Italian craftsmanship, refined European design sensibilities, and precision manufacturing crafted in India.

From impeccably designed men’s and women’s footwear to bags, wallets, belts, trolleys, and luxury accessories, the collection showcases an exceptional range of footwear and accessories that blend timeless European elegance with contemporary sophistication, With over 7,000+ exclusive designs across categories, every creation reflects a deep commitment to detail, from precision stitching and expertly engineered sole construction to refined finishing techniques. ensuring each piece stands as a testament to class, durability, comfort, and style.

Talking about the brand, Mohit Sharma, Co-Founder and well known Indian cricketer, said, “Excellence has always been close to my heart, whether on the field or in business. With The Italian Shoes Company, our vision is to bring world-class Italian craftsmanship and uncompromising quality to India. India has not witnessed this level of comprehensive luxury leather craftsmanship under a single roof before. The Italian Shoes Company is here to set a new benchmark, delivering global standards of premiumness, class, and design sophistication to India’s luxury market.”

Having established a strong online presence, the brand has garnered a loyal global following and is a celebrity-favourite, worn by notable personalities across fashion and entertainment circles. With its entry into the retail space, the label aims to bring authentic European luxury closer to discerning Indian consumers.

The Delhi launch signals the beginning of an ambitious growth journey in India. Following the successful launches in Mohali and now New Delhi, the brand is set to open additional stores in Gurugram and Amritsar next month, further strengthening its footprint across North India.

Sharing his vision for the Indian market, Co-Founder Gaurav Bhatia stated, “We are thrilled to bring this rich Italian legacy to India. With plans to open 8 stores in 2026 and expand to 40 stores by 2027, this expansion is a testament to our confidence in India’s rapidly growing luxury market. Our vision is to elevate India’s luxury footwear experience with craftsmanship that stands the test of time.”

Located in the heart of South Extension II, the new store offers an immersive retail experience that reflects the brand’s European aesthetic- elegant, refined, and unmistakably premium. The launch evening was marked by style, sophistication, and a strong statement of intent: redefining luxury leather goods for the Indian market.

With its uncompromising dedication to quality, design, innovation and heritage, the brand is poised to redefine India’s luxury leather footwear & accessories segment.

Kosala, the social enterprise of Hindalco Industries Limited, has opened its flagship retail store in Greater Kailash (N Block), New Delhi, marking a key expansion milestone in its Kosa silk value-chain initiative in Chhattisgarh.

L–R: Satish Pai, MD, Hindalco Industries Ltd; actor Yami Gautam Dhar; Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives & Rural Development;  Saurabh Khedekar, CEO Alumina Business, Hindalco Industries Ltd & Director, Kosala Foundation, and  Neeta Shah - CEO Kosala at inauguration of Kosala Boutique in Delhi

Kosala was launched in 2021 to restore and expand the indigenous Kosa silk craft of the Dewangan community. Today, Kosala reached a key milestone with the launch of its first flagship store. The boutique was inaugurated by Mrs. Rajashree Birla, Chairperson of the Aditya Birla Centre for Community Initiatives and Rural Development, in the presence of Mr. Satish Pai, Managing Director of Hindalco Industries Limited, Mr. Saurabh Khedekar, CEO, Alumina Business, Hindalco Industries Limited and Director, Kosala Foundation with actor Ms. Yami Gautam Dhar marking the occasion.

Speaking at the launch, Mrs. Rajashree Birla- Chairperson of the Aditya Birla Centre for Community Initiatives and Rural Development said, “Kosala reflects our deep commitment to trusteeship, nurturing communities while preserving India’s rich cultural heritage. By revitalising the art of Kosa silk, we are empowering artisan families, especially women, with sustainable livelihoods and renewed pride in their craft. This store serves as a bridge between rural skill and global appreciation.”

Kosala’s impact at the grassroots level has been measurable and transformative. In FY25, 31 weaver families secured full-time engagement, while 130 artisans were employed across pre-loom and post-loom processes, strengthening integration across the value chain. Full-time weavers now benefit from assured year-round engagement, resulting in a 63% increase in income, significantly enriching their livelihoods. During the year, 379 artisans were engaged and 100 were newly skilled, reinforcing household stability and enabling the Dewangan community to move forward with renewed confidence and dignity. Since its inception, Kosala has empowered over 700 artisans, strengthening sustainable livelihoods while preserving the indigenous craft of Kosa silk.

Mr. Saurabh Khedekar, CEO, Alumina Business, Hindalco Industries Limited and Director, Kosala Foundation, said, “Kosala is anchored in two core beliefs, reviving the indigenous legacy of Kosa silk and restoring economic dignity, recognition, and continuous skill advancement to its original custodians, the Dewangan community. This store is not merely a retail milestone; it reaffirms our long-term commitment to strengthening the artisan ecosystem and enabling weaver families to thrive with pride and purpose.

We continue to prioritise the well-being of artisans and their families by extending individual life insurance coverage, expanding structured training to bring more weavers into the fold, and reimagining Kosa through a thoughtful blend of time-honoured techniques and consciously designed collections for the modern consumer.”

Capacity-building initiatives include training 25 rural youth in professional natural colour dyeing; providing sewing and embroidery skills to 100 women in partnership with the International Labour Organization and the Foundation for MSME Clusters; certifying 50 Dewangan women in Kosa reeling; and offering advanced weaving training to 25 artisans through the Weavers’ Service Centre, Raigarh. In 2024, Kosala introduced the Kosala Artisan Shilp Unnati Yojana, instituting annual recognition and incentive structures for master weavers.

Kosala was instituted as part of Hindalco’s sustainable mining initiatives in Chhattisgarh. Over the years we have built a scalable rural enterprise model that integrates market access, skill development and infrastructure investment positioning heritage textiles within a sustainable luxury framework while delivering measurable economic outcomes at the grassroots level.

About Hindalco Industries Limited

Hindalco Industries Limited is the metals flagship company of the Aditya Birla Group. A $28 billion metals powerhouse, Hindalco is the world’s largest aluminium company by revenues, and the world’s second largest Copper rods manufacturer (outside China). Hindalco operates across the value chain, from bauxite mining, alumina refining, coal mining, captive power plants and aluminium smelting to downstream rolling, extrusions, and foils. Along with its subsidiary Novelis, Hindalco is the global leader in flat rolled products and the world’s largest recycler of aluminium.

Hindalco is India’s largest copper producer, serving more than half the country’s copper requirements. Its copper facility in Gujarat, India, comprises a world-class copper smelter and refinery complex, downstream facilities, and a captive jetty. Hindalco’s global footprint spans 48 manufacturing units across 10 countries. Hindalco has been ranked the world’s most sustainable aluminium company in the Dow Jones Sustainability Indices (DJSI) for six consecutive years– 2020, 2021, 2022, 2023, 2024 and 2025.

About Kosala

Kosala is a social enterprise initiative by Hindalco Industries Limited, the metals flagship of the Aditya Birla Group, launched to revive and advance the ancient Kosa silk craft of the Dewangan community in Chhattisgarh. Conceptualised in association with Xynteo Vikaasa, a multi-stakeholder coalition working to build sustainable growth models, Kosala blends heritage with innovation to preserve a 5,000-year-old art form while strengthening the economic resilience of artisan communities. Kosala, which supports craftsmen in weaving, reeling, and dyeing, prioritizes the development of sustainable livelihoods, women's empowerment, skill enhancement, and access to international markets. Since its inception, Kosala has empowered over 700 artisans across Chhattisgarh, strengthening sustainable livelihoods while preserving the indigenous craft of Kosa silk.

Bata India onboards Sanjana Sanghi to launch its new victoria ballerina collection

Ballerinas have long been central to Bata’s design heritage. Inspired by Europe’s classic dance lineage, the silhouette was originally created for balance, movement and long hours on the feet, principles that align seamlessly with Bata’s own legacy of comfort-first craftsmanship. Engineered through multiple mould iterations, the Ballerinas deliver elevated arch support, a soft cushioned sole and a breathable foot-hugging upper. Ballerinas have brought comfort into everyday wear.

At the heart of the campaign is the Victoria Ballerina collection, created for women who move seamlessly between work, college, leisure and daily routines. The range features lightweight silhouettes in soft pastels and warm neutrals, blending Bata’s comfort-first approach with clean, feminine design for all-day wearability.

Watch the full film here:  www.instagram.com/p/DUPglYxEt2J/

Commenting on the launch, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said, “With Everyday Comfort and the Victoria Ballerina, we are reaffirming what Bata stands for today, footwear that complements modern lifestyles. Our focus is on delivering products that are thoughtfully designed, stylish, and truly comfortable for everyday wear.”

“For me, Comfort and confidence are two sides of the same coin,” says Sanjana Sanghi. “I want shoes that let me move through my day without thinking about them. The Victoria Ballerinas fit naturally into my everyday life, whether I’m working, travelling, or just stepping out.”

 Entering 2026 on a strong momentum, the ballerina silhouette will anchor the portfolio, reaching consumers across diverse style preferences in India—from modern to conservative. The narrative will be amplified through a diversified, integrated marketing ecosystem spanning digital, social, influencer-led content, in-store visibility, PR, and traditional media to ensure scale, relevance, and cultural resonance.

The brand is leveraging digital channels such as Spotify, JioCinema, and NoBroker, supported by high-visibility OOH placements throughout the country. ‘Make Your Way’ reflects Bata India’s renewed focus on design-led, stylish footwear for young consumers, while staying rooted in the brand’s long-standing promise of trust and comfort.

The Victoria Ballerina collection price starts from Rs. 899 and is available across Bata retail stores, the Bata app, and leading e-commerce platforms. The ‘Make Your Way’ campaign is live across digital platforms, social media and retail touchpoints, reinforcing Bata India’s commitment to elevating everyday footwear through design and comfort.

About Bata India

For close to a century, Bata India has been a symbol of trust and quality for the Indian consumers, serving 250,000 customers every day in 2023. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 1900+ stores (Company Owned and Franchise). Augmented by thousands of Multi Brand Outlets and a robust omni-channel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.

Bata India, India’s most trusted footwear brand, is on a mission to make global trends and premium fashion accessible to all consumers through its extensive retail network. It is redefining the intersection of fashion and comfort through its various brands - Bata Red Label for in trend global styles, Bata Comfit for technology enabled comfort in daily wear, athleisure brand Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, fashionable range of clogs and slip-ons under Floatz, kids brand Bubblegummers that has won the trust of parents while inspiring fun, and Hush Puppies the global brand that epitomises comfort and elegance to name a few.

To explore the world of Bata, please visit www.bata.com/in.

Shiruku Denim by Pepe Jeans London
 

Crafted for consumers who value comfort as much as style, Shiruku introduces the innovative features of fine textile engineering with sophisticated design to provide superior comfort, soft feel, and style.
 

Inspired by the sensorial elegance of Japanese silk, Shiruku Denim delivers an elevated wearing experience, light against the skin yet structured in silhouette, making it a versatile choice for all-day wear.
 

Prices starting from Rs. 4,999, Shiruku Denim is now available pan-India, across exclusive retail outlets, leading departmental stores, multi-brand outlets and leading e-commerce portals.
 

The launch of Shiruku further reinforces Pepe Jeans London’s position as a brand that continues to evolve with modern lifestyles while remaining rooted in its denim-first philosophy.

You can watch the campaign here www.youtube.com/watch?v=N8QI4tOuqCA

About Pepe Jeans London
Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim, that’s what Pepe Jeans is all about.

Campus Enters Athleisure Apparel, Extends Canvas of Self-Expression for Youth

Campus celebrates the bold, diverse, and ever-evolving spirit of India’s youth that shows up every day moving between ambition & downtime, structure & spontaneity, and individuality & community. The foray into athleisure apparel reflects this belief, extending Campus’ core philosophy of “Move Your Way” into clothing that allows young consumers to express who they are, without being defined by a single role, activity, or label.

Designed for everyday life, the athleisure apparel range features Polo T-shirts, Round-Neck T-Shirts, Jackets, Jogger Pants, and Caps for both men and women. The apparel range comes in multiple designs, colours, and sizes, starting at a price of INR 599, ranging up to INR 1899, to tap a wider customer base.

Built with everyday comfort at its core, the range comes with versatile designs and features that tackle everyday needs, bringing long-term value for the youth. The anti-odour and anti-microbial properties ensure all-day freshness while the two-way stretch ensures unrestricted movement and enhances the overall wear experience. With clean silhouettes, versatile styling, and contemporary colour stories, the collection is made to move seamlessly across moments— workout, travel, and casual hangouts.

Speaking on the launch, Mr. Nikhil Aggarwal, Whole Time Director & CEO, Campus Activewear, said, “Our entry into the athleisure apparel market is a strategic business decision allowing us to expand our addressable market, drive incremental revenues from our existing customer base, while remaining anchored to Campus’ core brand philosophy of movement and self-expression. The launch not only expands the brand’s portfolio but also underscores our commitment to delivering superior products that cater to modern consumer needs.”

Link: www.youtube.com/watch?v=Zz_K6qhw3mo

The athleisure apparel category is currently available across Campus Exclusive Brand Outlets, Brand’s D2C website, and leading e-commerce platforms like Amazon and Myntra, ensuring accessibility across pan-India markets. With this entry into the athleisure apparel category, Campus reinforces its commitment to supporting the daily lives of the youth – championing confident self-expression, individuality, and to Move Your Way, every day.

About Campus Activewear Ltd.

Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure lifestyle brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, 297 company exclusive outlets, a website (campusshoes.com), and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.

KORA by Nilesh Mitesh Opens Its Third Store in Tamil Nadu at Anna Nagar, Chennai

The Anna Nagar store opening is a heartfelt response to the warmth and appreciation shown by Chennai's discerning clientele. Following the success of KORA's presence in Nungambakkam and Coimbatore, this expansion brings the complete KORA experience closer to North Chennai residents, offering unparalleled access to luxury ethnic wear crafted for the modern Indian man.

A Celebration of Tamil Heritage Meets Contemporary Elegance
Understanding the cultural nuances and preferences of Tamil customers, the Anna Nagar store showcases collections that beautifully resonate with local traditions while embracing contemporary sophistication. The store features an exquisite range of traditional veshti sets, angavastram-styled sherwanis, classic pancha with coordinated kurtas, and festive silk kurta sets perfect for Pongal, weddings, and temple occasions. Each piece honors Tamil heritage while incorporating modern silhouettes and premium fabrics that appeal to today's gentleman.

For the Tamil bridegroom, KORA offers bespoke wedding collections featuring luxurious silk sherwanis, intricately embroidered, designer veshti combinations, and contemporary indo-western ensembles that perfectly blend tradition with style. The store's made-to-measure service ensures every groom looks and feels exceptional on his special day, with personalized styling consultations that respect cultural traditions while creating distinctive, memorable looks.

"The love we've received from Chennai has been overwhelming and truly humbling. Our customers in Nungambakkam and across Tamil Nadu have embraced KORA as their destination for meaningful celebrations and everyday elegance. Opening our third store in Tamil Nadu at Anna Nagar is our way of saying thank you and bringing the KORA experience even closer to the wonderful people of Chennai who have made us part of their most cherished moments," Nilesh Chhadva & Mitesh Sumbad, Founders, KORA by Nilesh Mitesh.

A Global Brand with Deep Indian Roots
Since its establishment in 2011 by designer duo Nilesh and Mitesh, KORA by Nilesh Mitesh has grown from a boutique design studio to a globally recognized bridge to luxury Indian men's ethnic wear. Today, KORA operates 28 stores across three countries, serving discerning gentlemen who appreciate the perfect balance of traditional craftsmanship and contemporary design.

KORA's Pan-India & International Presence: 

• Maharashtra: Mumbai, Pune, Nashik, Nagpur

• Gujarat: Ahmedabad ,Rajkot, Surat, Vadodara

• Karnataka: Bangalore (Richmond Road, Jayanagar)

• Telangana: Hyderabad (Banjara Hills, Gachibowli)

• Tamil Nadu: Chennai (Nungambakkam, Anna Nagar), Coimbatore

• Other Cities: Delhi (Omaxe Chowk), Indore, Lucknow, Vijayawada

• International: London, Birmingham, Dubai (Meena Bazaar)

The KORA Experience at Anna Nagar
The new Anna Nagar store spans 4,200 square feet of elegantly designed retail space, featuring contemporary interiors that celebrate Indian aesthetics. The store offers an immersive shopping experience with dedicated sections for traditional wear, contemporary fusion pieces, wedding collections, and festive ensembles. Customers can expect personalized styling consultations, expert tailoring services, and access to exclusive collections crafted with premium fabrics and intricate handwork.

KORA's signature made-to-measure service allows every customer to create garments tailored to perfection, ensuring impeccable fit and personalized style. The brand's commitment to quality is evident in every stitch, with each piece reflecting meticulous attention to detail and a deep respect for Indian textile heritage.

Grand Opening Celebrations
To celebrate the Anna Nagar launch, KORA by Nilesh Mitesh invites Chennai residents to experience the store's opening week festivities. Visitors will enjoy exclusive previews of new collections, complimentary styling consultations, and special launch offers. The store will operate from 10:30 AM to 9:00 PM daily, with appointments available for personalized consultations.

"As we expand our footprint in Tamil Nadu, we remain committed to our founding vision: to be the bridge that connects discerning gentlemen to luxury ethnic wear that celebrates their heritage while embracing their contemporary lifestyle. Whether you're a groom preparing for your wedding or someone building a timeless wardrobe, KORA is where tradition meets innovation, and quality meets soul," Nilesh Chhadva & Mitesh Sumbad, Founders, KORA by Nilesh Mitesh.

About KORA by Nilesh Mitesh
KORA by Nilesh Mitesh is a bridge to luxury Indian men's ethnic wear brand established in 2011 by designer duo Nilesh and Mitesh. The brand specializes in traditional and contemporary ethnic wear that honors Indian craftsmanship while embracing modern design sensibilities. With 28 stores across India, the United Kingdom, and the UAE, KORA serves the modern Indian gentleman who seeks the perfect balance of heritage and contemporary style. Each KORA garment is crafted using premium fabrics, intricate handwork, and impeccable tailoring, offering collections that include kurta sets, sherwanis, indo-western ensembles, bandhgalas, and bespoke wedding attire. The brand's commitment to quality, authenticity, and customer service has made it a trusted destination for weddings, festivals, and special celebrations. For more information, visit www.koranm.com or follow @korabynm on Instagram.

Store Address:
KORA by Nilesh Mitesh
Shop No. 5, 2nd Avenue
Anna Nagar, Chennai

Tamil Nadu 600040
Phone: +91 [9820039056]

Email: kora@korabynm.com

Being Human Clothing Celebrates Salman Khan's Birthday with FLAT 50% OFF
 

Leading the celebrations is Being Human Clothing’s playful new campaign, “Cake Fake B’day For Real,” which looks at birthdays a little differently. Instead of predictable celebrations, the campaign adds an element of surprise, keeping things light, joyful, and true to Salman Khan’s larger-than-life personality.
 

A key highlight of the celebration sees Sunil Grover stepping in to enact Salman Khan, delivering a moment filled with humour and familiarity that fans instantly relate to. The playful act is followed by Salman Khan himself, bringing the campaign thought to life and tying it directly to the birthday offer in a way that feels effortless and fun.
 

“This year’s “Cake Fake, B’Day for Real” campaign is our playful nod to the joy and energy that Salman Mamu brings into people’s lives. By taking the celebrations live with a 50% exclusive birthday sale in stores and online, we wanted to create a digital moment that fans everywhere can be part of—no matter where they are. It’s our way of saying thank you to everyone who continues to support the Being Human Clothing family and Salman Mamu,” says Ayaan Agnihotri, Executive Director at Four Aces Fashion House, Being Human Clothing.

Campaign Link - www.instagram.com/p/DSg4pjekYWH/?hl=en
 

To make the celebration even more special for fans and shoppers, Being Human Clothing is offering birthday-exclusive discounts:

• A flat 50% off across all Being Human Clothing exclusive brand stores, department stores, and MBOs starting 25^th – 27^th December, 2025.

• A minimum 50% off, available exclusively on www.beinghumanclothing.com, as part of the SKB Birthday Celebration starting 24^th – 27^th December, 2025.

The sale covers menswear, womenswear, accessories and everyday essentials, giving customers a chance to refresh their wardrobes with Being Human Clothing’s consciously designed collections, comfortable, contemporary pieces made for everyday life and celebration alike.
 

With Cake Fake B’day For Real, Being Human Clothing turns Salman Khan’s birthday into more than just a sale. It becomes a shared celebration, cheerful, unexpected, and full of heart, reflecting the close connection Salman Khan continues to share with audiences across the country.
 

The Being Human Clothing Birthday Sale and SKB Birthday Celebration will be available for a limited period across offline stores nationwide and exclusively online at Being Human Clothing.
 

Instagram | Website

Devo's traditional elegant white sherwani

And that is exactly where Devo – A Siyaram’s Initiative steps in with The Modern Groom’s Guide to Wedding Style, a function-wise wardrobe that reimagines how a groom dresses across the wedding journey.

This isn’t just a collection. It’s a mood board for today’s groom — someone who values culture but loves contemporary design, someone who wants effortless movement through five or six different ceremonies, and someone who wants each look to feel connected, considered, and distinctly personal.

Models wearing Devo's designed Kurta, Jackets

A Wedding Wardrobe Built for the Way Modern Grooms Live, Move and Celebrate

Haldi: Bright, Breezy and Uncomplicated

The guide begins with what is often the most joyful, intimate and laughter-filled ritual — the Haldi.
Here, the energy is warm and unfiltered. Devo captures this mood through lightweight kurtas drenched in sunlit shades of yellow, mustard and soft pastels.

Breathable, textured fabrics allow the groom to move freely — because let’s face it, Haldi is not a ceremony where you stand still. The outfit stays festive but never fussy, ensuring he looks radiant without feeling restricted.

Mehendi: Calm Layers, Quiet Style

If Haldi is about brightness, Mehendi is about relaxed charm. Devo introduces gentle layering—soft-hued kurtas paired with short jackets in sage green, teal and muted blues. The colours feel grounded; the silhouettes breathe easy. Delicate threadwork and geometric touches give personality without overwhelming the eye.
It’s a look that blends into long conversations, casual dancing, and effortless, unhurried celebration.

Sangeet: Sharp, Structured and Ready to Shine

The Sangeet is where energy peaks, and Devo answers with Indo-western glamour. Think midnight blues, charcoals and jewel tones, cut into structured, modern silhouettes. Subtle sheen in the fabrics ensures the outfit catches light with every move—perfect for a dance-heavy night. The groom looks stylish, confident and refined, without sacrificing comfort for even a moment.

The Wedding: Timeless Tradition, Handcrafted Excellence

The wedding day calls for a different kind of presence—something rooted, regal and emotional. Devo’s sherwanis in ivory, gold and classic off-white are tailored with precision and finished by hand. The embellishments stay understated so the craftsmanship speaks for itself. Coordinated safas and stoles complete the look with quiet opulence, making the groom look every bit the centre of the ceremony without overshadowing its sacredness.

Reception: Modern Lines, Minimal Elegance

As the celebrations wind down into the reception, the style takes a refined shift. Bandhgalas and tailored suits in onyx, wine, and deep midnight tones bring clean sophistication to the final evening. The cuts are minimal; the mood is polished. It’s a look designed for a groom who wants his final appearance to feel calm, contemporary and effortlessly stylish.

Because today’s groom wants more than just outfits—he wants a story. A wardrobe that travels with him from ritual to ritual without losing its thread. A look that reflects who he is across joy-filled chaos, emotional ceremonies, and elegant evenings and Devo fulfils all these. Each piece is designed with purpose — to enhance every moment, every emotion, every photograph, and every memory.

For more information,please visit www.devo.co.in.

Soch, showcasing some of its collections for this wedding season
 

The good news? This wedding season, there are brands that actually get it. Your bridesmaids can look coordinated, feel comfortable, and genuinely love what they're wearing. Here are 7 brands making bridesmaid dressing easier (and way more fun).
 

1. Soch - The "Actually, I Can Wear This Again" Miracle

Here's the thing about Soch: they've cracked the code on making your bridesmaids look coordinated without making them look like clones.
 

Imagine this: Your entire squad shows up in the same colour palette, but one friend is rocking a flowy anarkali, another's serving looks in a sharara set, and your sister's killing it in a saree. Different vibes, same aesthetic, total harmony. That's the Soch magic.
 

Their collections are designed for the modern woman who wants to serve tradition but would also like to move her arms without the restraint of itchy fabric and tight stitches. Soch’s fits are comfortable and contemporary enough that your friends won't banish these outfits to the back of their closets post-wedding.
 

Pro tip: Use Soch for your mehendi or sangeet functions where your squad needs to move, dance, and not worry about wardrobe malfunctions. Your photographer will thank you when everyone's comfortable enough to nail those candid shots.
 

2. Suta - For the Bride Who Has a Pinterest Board Called "Sustainable Queens"

You care about the planet. You also care about your bridesmaids looking fire. Suta gets it. Their handloom sarees are so beautiful that your environmentally conscious heart and your aesthetically obsessed brain will both be delighted.
 

Plus, there's something poetic about each bridesmaid wearing a unique handwoven piece. It's like saying, "You're all special to me, but also please coordinate for the photos."
 

3. Koskii - When Subtle Isn't in Your Vocabulary

If maximalism is your theme, and you want your bridesmaids to look like they stepped out of a royal durbar? Koskii is your brand.
 

Warning: These outfits are HEAVY. We're talking serious embroidery, zari work that could double as a workout, and enough bling to be seen from space. But if you're going for that full Bollywood wedding fantasy, this is it.
 

4. Kalki - The Fashion Risk-Takers' Paradise

Got a squad that lives for making a statement? Kalki is where traditional ethnic wear meets "Is that even allowed?" energy, with cape blouses, asymmetrical hemlines, and drapes that bring the perfect synergy in Indo-Western.
 

This is the brand for bridesmaids who want to look like they could walk straight from your wedding into an afterparty.
 

5. Jaypore - Cottagecore Meets Indian Wedding

Planning a destination wedding in Jaipur? An intimate ceremony in Kerala? Jaypore brings that artsy, "we're all about the vibes" aesthetic. Hand-block prints, natural fabrics, and that effortlessly cool look that says "I woke up like this".
 

Perfect for bridesmaids who'd love to be comfortable and chic. Also ideal for outdoor functions where heavy lehengas would be a crime against humanity.
 

6. Neeru's - When Your Mom Has Opinions

Let's face it: sometimes you need to make the aunties happy. Neeru's is that reliable, classic choice that nobody can criticise. Traditional without being boring, elegant without being stuffy.
 

Great for when your bridesmaids include people of different ages and style preferences. Your cool younger sister and your traditional aunt can both find something they'll love.
 

7. W for Woman - Because Weddings Are Expensive Enough

Real talk: Being a bridesmaid is financially brutal. Between the bachelorette, the gifts, and the travel, your friends are basically funding your happily ever after. W for Woman lets you give them a break.
 

Trendy, affordable, and extensive enough that your entire squad can find coordinated pieces without taking out a loan. Your bridesmaids will love you for this. Their bank accounts will really love you for this.

The bottom line is: your bridesmaids are the ones who held your hand through heartbreaks, celebrated your wins, and are now helping you navigate the beautiful chaos of wedding planning. They deserve to look and feel amazing.

SocksSutra

Wearing Socks Sutra, adds a extra spring to your step/stride, and confidence begins at your lively feet. Socks made by Socks Sutra are an epitome of comfort, sensuality, boldness, fashion & style, with cutting-edge craftsmanship.

Socks Sutra is a collection that redefines what socks can be. Socks Sutra with over 100 stunning 'design' styles, blends flair, function and irresistible appeal perfectly capturing the signature statement, “100 ways to sexy feet”. Socks Sutra is for Gen Z, millennials, and each of us who is young at heart, the collection, celebrates individuality and self-expression at every step. From work to workouts, parties to wellness, and everything in between, the range offers a curated selection for both men and women, making it one of the most inclusive socks collections in the market today.

More Than Just Socks ; A New Language of Style

In a market flooded with 'deja vu', Socks Sutra stands distinctly apart. Each pair is thoughtfully crafted using breathable fabrics, bold aesthetics and modern construction, ensuring all-day comfort while elevating the sensuality and boldness of each stride. The designs are intentionally youthful, energetic, and expressive—perfect for a generation that treats style as a daily language.

From classic everyday wear to specialized support socks featuring gentle compression, moisture-management technology, single-toe separation and eco-friendly bamboo fabrics, Socks Sutra by Macroman M Series & Macrowoman W Series brings together innovation, indulgence, and personality in equal measure.

Mr. Vikash Agarwal, Director at Rupa and Company Limited, says, “Socks Sutra is built on the belief that great socks are the foundation of feeling sexy and youthfulness. This collection is all about expressing personality, enhancing comfort, and transforming everyday footwear into a style statement.”

A Style for Every Mood, A Fit for Every Persona

Whether it’s the invisible pair that slips effortlessly under stilettos, the athletic sock engineered for performance, or the chic everyday option that makes routine feel luxurious, Socks Sutra offers a perfect match for every outfit, every mood, and every lifestyle.

With meticulous detailing and trend-forward designs, Socks Sutra promises to add that essential “sutra”- the formula for undeniable style and confidence to daily life.

The exclusive Socks sutra collection from Macroman M Series & Macrowoman W Series is now available online at www.macroworld.in and on Amazon, Flipkart.

Meezaan Jafri serving looks in KORA by NM’s wedding collection

Titled “Crafted in Confidence”, the campaign draws inspiration from Meezaan’s sharp style, effortless energy, and grounded confidence qualities that perfectly mirror Kora’s vision of the modern Indian groom. This collaboration represents the coming together of timeless craftsmanship and new-age charisma, redefining how today’s men express individuality through fashion.

The collection offers a complete wedding wardrobe from pastel kurta sets for Haldi and Mehendi, to regal sherwanis and bandhgalas for the wedding, and sleek tuxedos and tailored jackets for cocktail and reception nights. Each piece reflects Kora’s signature detailing, contemporary silhouettes, and a sophisticated color palette that flows seamlessly from soft neutrals to deep jewel tones.

“Meezaan embodies the spirit of the Kora man- confident, expressive, and deeply rooted in individuality. This collaboration captures the pulse of the new generation while staying true to our craftsmanship and design philosophy,” says a Kora by NM spokesperson.

“Kora feels authentic and timeless. It represents everything I believe modern menswear should be elegant, confident, and real. This campaign is about breaking away from the expected and owning who you are,” shares Meezaan Jafri.

The digital campaign, launching across Kora’s Instagram, YouTube, and website, showcases a cinematic fusion of tradition and modernity celebrating the evolving identity of Indian menswear and the next generation of grooms.

TVC Link: www.youtu.be/pbzXrVfM4zE

About Kora by NM
Kora by NM is a contemporary Indian menswear label founded by designer duo Nilesh Mitesh, known for blending craftsmanship, culture, and individuality. With a presence across India, the UAE, and the UK, Kora continues to redefine celebration wear for the global Indian man.

Embrace the Chill with Pepe Jeans London new AW'25 winter collection

This season's lineup highlights the brand's signature craftsmanship in corduroy, flannel, jackets, sweatshirts, puffers, shackets, and ofcourse denim. It is designed for those who love to express their style while staying comfortable during the colder months. Each piece blends Pepe Jeans' distinctive design with practical warmth, making it the ideal wardrobe for the modern winter explorer.

A standout this season is the launch of the Thinsulate Puffer Jacket, made with 3M's insulation technology. This innovative process creates a lightweight yet effective jacket that offers great warmth without the extra bulk, perfect for facing chilly days while keeping your style sharp.

From the rugged appeal of denim to the soft touch of flannel and corduroy, Pepe Jeans' AW'25 winter collection celebrates the joy of dressing for the season, where style meets comfort, and every layer tells a story.

Embrace the Chill. Feel the Warmth. Live the Style.

Watch the video here:
Video 1 - youtu.be/_bEBFQPFP9M
Video 2 - youtu.be/XMEVwGz9Qtc

Where to Find Us
Pepe Jeans London is present across major cities including Mumbai, Delhi, Bengaluru, Kolkata, Kerala, Pune, Chandigarh, Jaipur, Hyderabad, Kochi, Ahmedabad, Mohali, and more. The brand is also available at Lifestyle, Shoppers Stop, leading department stores and MBOs across India. Pepe is also available online on Amazon, Flipkart, Myntra, Ajio, Tata Cliq, and other leading platforms.

About Pepe Jeans London
Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim - that’s what Pepe Jeans is all about.

Soch's E-commerce site

The Indian retail industry is entering a new era where profitability and sustainable growth are the north stars, not just raw expansion. Apparel and fashion brands are embracing a “fewer, better” philosophy, curating memorable destinations, integrating digital experiences, and leveraging analytics for sharper store selection. Reflecting this macro shift, Soch has redefined its growth playbook with an equal focus on disciplined offline expansion and accelerated e-commerce growth and profitability.

While Soch continues to remain predominantly an offline-first brand, its e-commerce business has grown tenfold over the past five years, from INR 5.3 crore in FY20 to INR 54 crore in FY25, and is now targeting over six-fold growth to INR 350 crore by FY30. The online channel contributed 12% of total revenue last year, projected to rise to 18% this year and to 30% of overall business within five years. This impressive jump in e-commerce revenue has not come at the sacrifice of profitability. On the contrary, its online division has transitioned from breakeven to delivering a 10% profit margin this fiscal, powered by exclusive online collections, sharper product curation, and data-led innovations. The brand’s omni-channel approach has also been a key enabler, integrating store-level inventory with digital fulfilment to ensure speed and availability across channels.

While many brands began digital-first and are now exploring offline channels, Soch represents the next evolution, an offline-first brand mastering online with speed and precision. “Our e-commerce transformation reflects the strength of our brand trust combined with the agility of technology. It’s proof that growth and profitability can and should coexist,” said Vinay Chatlani, CEO & Co-Founder, Soch.

Soch exemplifies the ‘Offline First, Digital Fast’ approach, leveraging its established offline trust to swiftly scale online. This blend of strong offline credibility with rapid digital growth creates a powerful growth flywheel, amplifying both brand loyalty and ecommerce profitability.

Despite the recent success with its Online platforms, retail operations remain Soch’s core strength. On this front the Brand is taking a measured approach—fortifying its retail base while advancing in product and customer innovation. Over the last two years, the brand has consolidated its offline portfolio with a clear focus on performance. While continuing to expand new outlets in high-potential markets, it has closed its underperforming stores. This strategic optimisation is projected to deliver over 2.5% improvement in store-level EBITDA. With over 175 stores across India, Canada and Malaysia, Soch now prioritises same-store growth by driving customer conversion, ticket size, and average transaction value. This has been one of the outcomes of its premiumisation journey, which has seen the brand expand its evening and occasion wear portfolio to meet evolving customer expectations. In a 5-year period the brand has seen a 40% jump in ASP (average selling price), 50% increase in average transaction value along with a 10% increase in average basket size.

The brand also records one of the highest trading densities in its category, exceeding INR 16,000 per sq. ft. “Store openings today are sharper and more strategic,” added Chatlani. “We close locations that don’t meet benchmarks and double down on those that drive value and engagement. It’s not about being everywhere; it’s about being of substance wherever we are.”

Through a blend of offline trust and digital speed, Soch has built a resilient growth engine designed for the future of Indian retail. “Our investments in technology, digital capability, and disciplined retail operations are already yielding strong results,” said Chatlani. “We’ve built a business that’s both resilient and ready for scale, anchored in profitability and confident in our ability to sustain and accelerate this momentum.”

The Brand has successfully navigated a challenging consumer environment where many have faced revenue and margin pressures. Soch is building a future-ready omnichannel business for steady, sustainable growth, positioning itself as a confident leader in Indian ethnic and occasion wear—harnessing e-commerce’s momentum while strengthening its retail foundation for long-term success.

About Soch
Soch Apparels, the largest evening-occasion wear ethnic brand for women in India, seamlessly combines tradition and modern artistry. Our meticulously crafted outfits, featuring elaborate embroideries and handpicked fabrics, celebrate the rich heritage of Indian aesthetics. It offers a wide range of stylish designer ethnic wear, including sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans. With over 175 stores nationwide, Soch is the go-to destination for stylish and elegant designer ethnic wear. The brand has been consecutively recognized as the Best Ethnic Fashion Retailer of the Year 2023 and 2024 by IREC (Industry of Retail & eCommerce) and continues to redefine traditional Indian fashion.

Visit soch.com to explore our collection.

Jockey India marks a milestone — 1500th Exclusive Brand Store in India

From its first store in India in 1995, to now reaching 1500 exclusive outlets, Jockey has steadily expanded its retail footprint, evolving from a trusted innerwear brand into a comprehensive lifestyle brand, catering to the growing demand for comfort-driven, fashion-forward essentials. The brand continues to define what everyday comfort and style mean for India. Jockey’s expansive presence is a testament to its inclusive retail strategy and deep market understanding. By combining youthful, modern designs with enhanced in-store experience, the brand is steadily progressing along a retail path that resonates with today’s consumer preferences.

Ankur Sharma, Chief Retail Officer, Page Industries , said, “We are thrilled to reach this incredible milestone of 1500 stores in India. This achievement is a testament to our consumer’s love and franchisees’ trust in the brand. This marks another step forward in our mission to redefine comfort and style in everyday essentials. We remain committed to expanding our presence across the country, ensuring that our products align with the evolving preferences of our consumers."​

With a strategic emphasis on both offline and online channels, Jockey continues to reinforce its position as a leader in the Indian apparel market. The opening of its 1500th store, along with a strong presence across metros, tier II and III cities, highlights the brand’s commitment to delivering unmatched quality, innovation, and customer satisfaction.

About Page Industries Limited 

Page Industries Ltd is the exclusive licensee of JOCKEY International Inc. (USA) for manufacture, distribution and marketing of the JOCKEY® brand in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan, Bahrain, Kuwait, Saudi Arabia and UAE. Page Industries is also the exclusive licensee of Speedo International Ltd. for the manufacture, marketing and distribution of the Speedo brand in India and Nepal. 

For further information, please visit www.jockeyindia.com.

Priya Rajesh, Head of Operations at StyleBuddy
 

The new service democratizes access to professional fashion advice. Users simply upload their photo and details about the occasion - be it a wedding, a Diwali celebration, a business meeting, or a dinner date - to the StyleBuddy platform. Utilizing a blend of expert human oversight and rapid technology integration, a professional stylist curates and delivers a digital lookbook featuring five distinct outfit ideas, complete with shoppable links and styling notes, all within half an hour.
 

“The greatest challenge in styling is not lack of clothes, but lack of time and direction,” said Priya Rajesh, Head of Operations at StyleBuddy. “With 'Styled Looks,' we’ve engineered a service that is not just hyper-affordable at Rs. 499, but also unbelievably fast. Getting an expert opinion used to take days; now, you can get five complete, event-ready looks faster than you can finish a cup of coffee. We are making professional styling an instant, everyday convenience.”
 

The service targets busy professionals, fashion enthusiasts, and anyone needing quick, reliable advice for high-stakes events. It addresses the common pain point of choice overload by providing a curated, ready-to-wear solution.
 

Siddharth Pandit, CEO of StyleBuddy, emphasized the company’s vision, “Our mission has always been to make professional styling accessible to everyone, not just the elite. By offering five fully personalized looks for under Rs. 500, delivered in 30 minutes, we are fundamentally disrupting the market. This service eliminates the last-minute panic and the wasted hours of online shopping. It's about empowering our users to step out with confidence, knowing their stylish looks were vetted by an expert.”
 

The “Styled Looks” service is immediately available on the StyleBuddy website and app, offering personalized solutions for categories like Diwali looks, Party looks, vacation styles, and more.
 

Key Features of the Styled Looks Service

• Affordable: 5 expertly styled looks for an introductory price of just Rs. 499.

• Fast: Personalized lookbook delivered in 30 minutes.

• Personalized: Curated by a human stylist based on user-uploaded photo, body type, and occasion details.

• Comprehensive: Includes complete outfits (clothing, accessories, styling tips) with optional add on for shoppable links, at additional fee.
   

About StyleBuddy
StyleBuddy, launched in 2020, is a leading personal styling and fashion platform committed to democratizing fashion advice. By combining a network of expert human stylists with smart technology, StyleBuddy offers affordable, accessible, and personalized styling solutions for all body types, budgets, and occasions. Its services empower users to look good, feel confident, and make informed fashion choices.

Campus Shoes’ “You Go, Girl!” campaign featuring Kriti Sanon

The campaign film captures something every woman knows — that quiet, familiar weight of being labelled, and the choice to simply rise above it. Kriti steps into a bright lobby, only to be surrounded by floating labels that echo familiar stereotypes: Too ambitious. Too bold. Opinionated. Drama Queen. They rise, they close in, they try to hold her back. And yet, she keeps moving in her own rhythm, almost enjoying the process. Every effortless stride she takes bursts the stereotypes trying to label her. When she finally breaks through, she exclaims with a smile, “Damn good shoes, yaar!” while pointing to her stylish Campus Shoes.

The film closes on a line that captures both the spirit of the campaign and Campus’ core philosophy: “They’ll always have something to say. You Go, Girl. Move Your Way.” 

Watch the full campaign film featuring Kriti Sanon here: www.youtu.be/1dS11Tf9yUo.

Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “You Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. That sense of self-belief not only inspired ‘You Go, Girl!’ but also lies at the heart of Campus. Our brand ideology, ‘Move Your Way’, reflects the same conviction— that every move becomes meaningful when it’s guided by authenticity and confidence. This campaign builds on that belief, encouraging women to take the most powerful stride, the one that feels like their own. Kriti Sanon embodies this spirit effortlessly; her ambition and authenticity capture the energy of today’s woman and the ethos that drives Campus forward.”

Sharing her thoughts on the campaign, Kriti Sanon said, “Every woman has been told who she should be — how to act, how to look, how far to go. You Go, Girl! resonated with me because it not only reflects my journey of rising above judgments, but also the reality of so many women who do the same every day. It’s about owning your choices and moving with confidence, no matter what labels come your way. Campus has stood for individuality and authenticity, and that shared belief makes this partnership so special — together we’re sending out a message that goes beyond fashion: one that celebrates confident self-expression and the courage to Move Your Way.”

Hemant Shringy, Chief Creative Officer & Managing Partner, Wondrlab, added, “Labels are meant to define — until you stop listening to them. We wanted to show that truth in a way that feels light and real. Kriti moves through those stereotypes effortlessly and with self-assurance, proving that confidence isn’t about proving anything — it’s about knowing who you are and moving your way, without caring about the labels society gives or the stereotypes it creates. That’s the essence of You Go, Girl!”

The campaign will be amplified via 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.

About Campus Activewear Ltd. 
Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 294 company exclusive outlets, a website (campusshoes.com), and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022. 

Jockey unveils Next Gen Inno-Wear expanding its men’s innerwear collection

Designed as a seamless, precision-fit base layer, this collection offers exceptional support that adapts to your every move. Crafted as a seamless, precision-fit base layer, this collection introduces our cutting-edge Bonding Technology, which eliminates traditional stitching and pairs with advanced microfiber fabric to provide a smooth, chafe-free fit, ensuring all-day comfort.

The expansion in the line features premium trunks tailored for the modern man’s dynamic routine. Whether you're commuting, collaborating, or powering through a workout, these bonded seamless trunks offer adaptive stretch for ease of movement, StayFresh™ technology for lasting freshness, and a breathable mesh pouch for enhanced ventilation. The ultra-soft, label-free waistband ensures irritation-free wear from morning to night.

“At Jockey, we understand that today’s men are looking for more than just functionality, they want innerwear that fits seamlessly into their fast-paced life,” said Nihal Rajan, Chief Marketing Officer, Jockey India. “This collection of bonded trunks has been thoughtfully designed for the modern man who values cutting-edge innovation and contemporary aesthetics. By combining Bonding Technology with adaptive comfort and smart design, we’ve created a collection that lets men move confidently and comfortably through every part of their day. This Next Gen Inno-Wear collection represents the future of innerwear, where advanced innovation meets effortless, everyday comfort.”

With a global legacy of over a century, Jockey continues to innovate in the innerwear category balancing quality, technology, and timeless style to meet the evolving needs of today’s men.

The new collection is now available at Jockey Exclusive Outlets, leading multi-brand retail stores, popular Marketplaces and online at www.jockey.in, with a focused rollout across key metro cities. To celebrate the launch, Jockey India is rolling out a dynamic multi-platform campaign that highlights the cutting-edge innovation and seamless comfort of the Next Gen Inno-Wear narrative. The campaign will feature an impactful film and visuals across digital, outdoor, and in-store media and targeted content across social platforms; all designed to engage consumers and showcase the collection’s blend of technology, style, and everyday luxury.

Next Gen Inno-Wear is here

YouTube link of the campaign: youtu.be/G5WJAtvue6Q

About Page Industries Limited

Page Industries is the exclusive licensee of JOCKEY International Inc. (USA) for the manufacture, distribution and marketing of the JOCKEY® brand in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan and UAE. Page Industries is also the exclusive licensee of Speedo International Ltd. for the manufacture, marketing and distribution of the Speedo brand in India.

Jockey is the company’s flagship brand and a market leader in the premium innerwear and leisure wear category. The brand is distributed in 2,852+ cities & towns and available in 113,715+ Multi Brand Outlets, 1,144+ Exclusive Brand Outlets (EBO) with extensive presence in 3,026+ Large Format Stores, as also online. Speedo brand is available in 1,074+ stores, 28+ EBOs and 10+ Large Format Stores, spread across 90+ cities.

For further information, please visit www.jockey.in

India's Best Wedding Makers Conclave 2025 - The Great Indian Wedding Book launch

India’s Best Wedding Makers (IBWM) Conclave was more than an event; it was a celebration of the brilliant minds and skilled hands that craft weddings into experiences of a lifetime. From visionary planners and couture designers to jewelers, photographers, chefs, and décor specialists, the conclave honoured excellence across every pillar of the wedding ecosystem. The unveiling of the IBWM Powerlist 2025 was a moment of recognition and pride; acknowledging visionaries who not only define trends but also shape India’s standing as a global destination for luxury weddings.

Pleased with the success of the event, Mr. Atul Pandey, Publisher of The Great Indian Wedding Book said, “We are honoured to present the 5th edition of The Great Indian Wedding Book, India’s flagship luxury wedding publication. Our vision was to create more than a book; it is a curated chronicle and a trusted reference point for families, creators, and brands navigating the luxury wedding space. With the launch of this edition and the unveiling of the IBWM Powerlist, we aim to set a benchmark that celebrates talent and places Indian weddings firmly on the global stage.”

Speaking at the occasion, Bollywood Actor Varun Dhawan said, “It’s an absolute honour to be here at the India’s Best Wedding Makers Conclave tonight. The energy in this room is truly inspiring, with so many visionaries from across the wedding world gathered to celebrate creativity and excellence. Indian weddings are not just events, they are living works of art, built with passion, imagination, and extraordinary effort. That is exactly what The Great Indian Wedding Book has always captured — the people, the ideas, and the innovations shaping this Industry.”
 

Mr. Prateek Tandon, as Co-founder of India’s Best Wedding Makers added, “Bringing India’s Best Wedding Makers Conclave to life has been a truly fulfilling journey. Our vision was to create not just an event, but a platform that unites the most brilliant minds shaping the wedding industry today. By curating an ecosystem where creativity, commerce, and culture intersect, we are proud to have built a stage that honours excellence while inspiring the future of Indian weddings on the global luxury map.”

Ms. Prachi Tandon, Co-founder of Copper Events said, “At Copper Events, we have always strived to deliver the finest solutions in the wedding industry. It is a matter of great pride for us to partner with India’s Best Wedding Makers and The Great Indian Wedding Book. We are truly honoured to have played a pivotal role in curating this landmark event, which has brought together astute clients, leading luxury brands, and the most exceptional talent from across the industry.”

Speaking at the occasion, Bollywood Actress Neha Dhupia said, “It was such a wonderful evening at the India’s Best Wedding Makers Conclave. The energy and creativity in the room truly reflected the spirit of the Indian wedding industry. The new edition of The Great Indian Wedding Book is incredibly beautiful and a must-have guide for anyone planning a big wedding, filled with inspiration, trends, and insights from the country’s top wedding experts.”

Speaking at the occasion, Bollywood Actress Esha Gupta said, “The new edition of The Great Indian Wedding Book is so beautiful! It captures the essence of Indian weddings with such style and detail. Kudos to the team and one must have it to plan a beautiful wedding. Being at the India’s Best Wedding Makers Conclave was an incredible experience. The atmosphere was electric, surrounded by the most talented people who are redefining how India celebrates love and luxury at weddings.”

In India, weddings are far more than ceremonies, they are identity statements. They serve as milestones where heritage, aspiration, and design come together with the grandeur of global luxury. With over 32 lakh weddings every year and an industry valued at nearly Rs. 4.7 lakh crore, weddings are not just personal celebrations but the very heartbeat of India’s cultural economy. They also stand as the ultimate stage for luxury, shaping and influencing couture houses, jewelers, hotels, automotive brands, and spirits companies alike.

Resonating with the opulence of India’s wedding industry, The Great Indian Wedding Book and its flagship annual platform, the India’s Best Wedding Makers (IBWM) Conclave, stand as both a showcase of excellence and a benchmark of credibility, filling a long-standing gap for an authoritative platform that honours creativity and innovation with objectivity. More than recognition, they offer permanence documenting the finest talent, setting new standards, and elevating Indian weddings onto the global stage of luxury and influence. Much like cinema has its festivals, fashion its runways, and literature its prizes, Indian weddings now have their own true marker of prestige.

'Get Great Denim' at Pepe Jeans London

Staying true to its denim-first heritage, Pepe Jeans London highlights the enduring relevance and versatility of denim: Style that remain timeless yet contemporary, Fits designed to flatter, Comfort that lasts, Shades to express every mood and Stretch that seamlessly adapts to modern lifestyles.

The denim collection draws inspiration from its easy-going character and timeless ability to become the perfect choice for any occasion. The key highlights for the season include oversized denim shirts, versatile blue denim fits, jackets designed for layering, and the signature denim-on-denim ensemble, all brought together to celebrate denim’s versatility and enduring appeal.

What makes the AW’25 collection truly stand out is Pepe Jeans London’s commitment to fabric innovation, reflected in its signature denim lines:

• Powerflex – engineered with advanced stretch technology to ensure complete freedom of movement and lasting comfort.

• Shiruku – a reinvention of denim with a silky-smooth, breathable finish that feels soft on the skin yet remains durable.

• Heritage – crafted with timeless techniques and modern finishes, offering unique pieces that are both classic and long-lasting.

• Daser – climate-adaptive denim designed to adjust up to 3°C for year-round comfort without compromising on style.

• Dark Pro – always black. always bold. wash after wash.

With Get Great Denim, Pepe Jeans London reaffirms its legacy as a brand that not only defines denim but also continues to innovate and inspire, ensuring it remains as iconic today as it has always been.

The collection is now available at Pepe Jeans London stores nationwide and online. This season, denim isn’t just worn — it’s lived in every shade, form, and fit.

Please watch the campaign here: - Use this video to share it forward - www.youtube.com/watch?v=PJTMLykZd1A
 

Where to Find Us

Pepe Jeans London is present across major cities including Mumbai, Delhi, Bengaluru, Kolkata, Kerala, Pune, Chandigarh, Jaipur, Hyderabad, Kochi, Ahmedabad, Mohali, and more. The brand is also available at Lifestyle and Shoppers Stop, as well as online on Amazon, Flipkart, Myntra, Ajio, Tata Cliq, and other leading platforms.

About Pepe Jeans London

Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim - that’s what Pepe Jeans is all about.

Luxury fashion and beauty creator Annissha Garg in a custom made pearl outfit by designer Rimzim Dadu for her alleged Cannes look 2025
 

Sharing a personal setback, Annissha recounted one of her most challenging experiences. Her Cannes journey began with excitement and hope, yet ended in unexpected sorrow. Advised by colleagues, she applied for the festival, paying Rs. 15 lakhs through an agency and quickly submitting her visa application. She invested an additional Rs. 20 lakhs in top stylists, photographers, and a custom pearl dress that held personal meaning in every detail. She even commissioned a customized pearl dress, each detail holding deep personal significance, confident it would make a statement on the red carpet. However, just a week before the event, she learned her visa had been rejected. The disappointment was immense - not only for her but for her entire team who had dedicated their time and creativity to the project.
 

“The heartbreak of not being able to showcase my work after such an investment was overwhelming,” Annissha reflected. “That moment taught me that even dreams draped in glamour come with hard lessons about strategy, sacrifice, and the reality of the industry.”
 

Annissha also praised Aishwarya Rai Bachchan and Alia Bhatt for their effortless style at the festival, highlighting how Indian talent continues to leave a global mark.
 

Through her candid account, Annissha offers a rare glimpse into the highs and lows of being a creator on the world stage—where resilience matters just as much as style.

Jockey launches new women’s innerwear collection as part of the ‘Designed to Disappear’ campaign

Engineered with advanced bonding technology, this collection of bras and shapewear delivers invisible comfort for all-day wear. The range features versatile styles such as T-shirt bra, strapless bra, and lounge bras, crafted to meet the needs of today’s women for every occasion. Each piece combines subtle shaping with supportive fits in new age neutral color palette. The shapewear collection features targeted compression with a sleek, smooth finish that eliminates lines and ride-ups. This collection of bonded bras and shapewear are perfect for everyday confidence and festive celebrations alike. 

Jockey launches new women’s innerwear collection as part of the ‘Designed to Disappear’ campaign

“Designed for the modern woman who refuses to compromise on comfort or style, this collection brings together innovation, precision, and ease like never before,” said Nihal Rajan, CMO of Jockey India. “We believe that true luxury is defined by how a garment makes the wearer feel, beyond its visual appeal. Each piece in the collection is crafted with precision right from selection of fabric to fit and designed with bonding technology at its core. The products are made to feel effortless, so that it disappears into the day as naturally as it fits.”

As part of the ‘Designed to Disappear’ campaign, Jockey is enhancing the retail experience with "Size Check" an in-store bra fitting service that helps women find their perfect size. This activation ensures every piece fit exactly as it should, delivering on Jockey India’s promise of making comfort effortless and innerwear truly personal.

The new collection is now available across Jockey Exclusive Brand Stores, leading multi-brand retail stores, and on www.jockey.in, with a focused rollout across key metro cities. To amplify the launch, Jockey India is activating a multi-platform campaign featuring high-impact films and stills, brought to life across digital, outdoor and in-store media. The campaign will also see widespread engagement through influencer collaborations, targeted content across various digital platforms, reinforcing the message of seamless comfort and empowering elegance under the ‘Designed to Disappear’ narrative.

Jockey Woman Bonded Bras - Designed To Disappear

YouTube link of the campaign: www.youtube.com/watch?v=QZJuRROGlR8 

About Page Industries Limited
Page Industries is the exclusive licensee of JOCKEY International Inc. (USA) for the manufacture, distribution and marketing of the JOCKEY® brand in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan and UAE. Page Industries is also the exclusive licensee of Speedo International Ltd. for the manufacture, marketing and distribution of the Speedo brand in India.

Jockey is the company’s flagship brand and a market leader in the premium innerwear and leisure wear category. The brand is distributed in 2,852+ cities & towns and available in 113,715+ Multi Brand Outlets, 1,144+ Exclusive Brand Outlets (EBO) with extensive presence in 3,026+ Large Format Stores, as also online. Speedo brand is available in 1,074+ stores, 28+ EBOs and 10+ Large Format Stores, spread across 90+ cities.

For further information, please visit www.jockey.in 

Global India Couture Week 2025 at Nesco Centre, Goregaon, with a four-day showcase uniting 40+ Indian and international designers in a grand celebration of couture

The event commenced with a dramatic solo showcase by renowned designer Rohit Verma, whose theatrical presentation was elevated by showstoppers Diana Penty and Maniesh Paul, setting a glamorous tone for the week ahead. As the showcase progressed, a diverse line-up of designers and institutions brought their vision to life. This included presentations by NIF Global, Gift Design Academy, Label Gayatri whose collection was highlighted by showstopper Lekha Prajapati,alongside Aankona, Battle Harbour, Andaloussia, Raj Sharma, and Lucilia Couture. The pairing of Nitin Singh x Forever Naveen Kumar offered a compelling blend of structure and elegance, while Manali Jagtap, presented by Dr Tvacha, captivated the audience with Daisy Shah as the showstopper. Closing the evening, Saisha Shinde’s edgy, sculptural showcase featured model Deepti Gujral, adding boldness to the lineup.As the week unfolded, the runway became a playground for creativity, celebrity, and couture. Ken Ferns delivered a modern, metropolitan collection.

Followed by an ode to Indian heritage by Odisha Textiles the next day. Students from IIFT (Bilaspur and Bareilly campuses) presented fresh interpretations of ethnic and fusion design. Designer Thomas Abraham brought sophistication to the runway with Manisha Rani as his showstopper, while Tina Ranka’s romantic silhouettes were modeled by Shruti Sharma. Kirti Rathore’s regal menswear line featured an ensemble of stars including Tina Ahuja, Neetu Chandra, and Aniruddh Dave. Gagan Kumar presented an edgy lineup, punctuated by showstoppers Shiv Thakare and Divya Aggarwal. The dynamic duo of Reynu and Nikhita Tandon Bhatia closed the segment with a glamorous celebrity parade featuring Deepti Sadhwani, Mallika Singhania, Krystle D’Souza, and Manika Vishwakarma, drawing thunderous applause.

The final stretch of the couture celebration offered an eclectic mix of student-led innovation, celebrity flair, and high fashion drama. IIFT’s Naraina, GK Campus, and Ghaziabad branches showcased experimental collections from emerging student designers. JD Institute of Fashion Technology brought theatrical energy to the ramp with Vedant Mahiwar and Prakruti Mishra as showstoppers. Harish Akkisetty, Aarya by Rashmi, and Sumit Goel, who featured Femina Miss India World Nandini Gupta as showstopper, expanded the style narrative with diverse themes and textures. One of the evening’s highlights was the emotionally rich showcase by Fraganta presents Robert Naorem, featuring Birjit Singh and Miss Supranational India 2025 Anushree on the ramp. The audience was further treated to collections by Naorem, Keembdanti by Sabyasachi, and Tamishka by Narendra Kumar, each of whom brought strong individualistic voices to the runway.

Capping off the week with a grand finale, celebrated designer Varun Bahl delivered an opulent and poetic couture presentation, featuring actress Fatima Sana Shaikh as the showstopper, a moment that brought the audience to its feet and brought GICW 2025 to a resounding close.

Speaking on the success of this year’s edition, Satyajit Mohanty, Managing Director of GICW, said, “Global India Couture Week is not just a fashion showcase it’s a cultural ecosystem that fosters dialogue between tradition and modernity. We are proud to provide a platform where Indian designers and global influences can co-exist and evolve together.” Adding to that, Dr. Sidharth Behera, Operational Director, stated, “This edition set new operational and creative benchmarks. From student showcases to international collaborations, GICW continues to be where couture finds its global voice.”

With an unmatched combination of over 40 design showcases, numerous celebrity showstoppers, and a stage that welcomed both legacy and next-gen talent, GICW 2025 marked a defining chapter in the evolution of Indian couture. As trends are born and talent discovered, the platform continues to bridge fashion, culture, and commerce charting the course for the future of Indian fashion on the world stage.

Shantnu & Nikhil at Moscow Fashion Week
 

The prominent participation of top Indian designers was one of the highlights of Moscow Fashion Week. Architectural silhouettes were expertly blended with elaborate draping and hand embroidery in the renowned brand Shantnu & Nikhil's debut all-women’s couture collection, ‘Armouré’, which was inspired by the 1930s. Pawan Sachdeva displayed his distinctive urban, well-tailored styles in the showroom, which attracted a lot of attention from both young audiences and buyers.
 

“Since Shantnu & Nikhil is one of the most prestigious and respected brands in the Indian fashion industry, we believe that attending Moscow Fashion Week is the ideal and distinguished way to introduce ourselves to the Russian market,” stated designers Nikhil Mehra and Shantnu Mehra.
 

The event also served as a powerful showcase for homegrown Russian talent. Designer Ianis Chamalidy presented a collection defined by strict architectural cuts and a minimalist aesthetic, creating looks that appeared as sculptures in motion. Kisselenko captured audience attention with a collection rooted in Eastern culture and strict geometric silhouettes, where every detail reflected a refined sense of style and craftsmanship. Stas Lopatkin offered an avant-garde take on classic tailoring, blending Eastern and Western cultural elements in a collection that functioned as an artistic manifesto. Emerging brand Vira Plotnikova’s ‘Diva’ collection highlighted the harmony between tradition and modernity with its technologically innovative feminine silhouettes.
 

Moscow Fashion Week’s global reach – spanning Africa, Europe, Asia, and the Americas – was further emphasized by the presence of international runway stars, including David Tlale, one of Africa’s leading couturiers, and Turkish designer Emre Erdemoglu, known for styling world-famous celebrities. This cross-cultural exchange was a recurring theme, with many designers drawing inspiration from Russian culture. Brazilian designer Mayari Jubini of Artemisi explained her influence:
 

“I was influenced by sculpted cinema, especially the works of Andrei Tarkovsky, where each frame evokes time, memory and sensory depth. These references led to the creation of garments that blur the line between the real and the surreal, combining advanced techniques with refined manual techniques.”
 

Held concurrently, the BRICS+ Fashion Summit became one of the industry's largest and most significant business events. As a founding member of BRICS, India sent a large delegation to Moscow.
 

Pawan Sachdeva, who is also a member of the Board of Governors of the Fashion Design Council of India (FDCI), participated in both events. He affirmed that “these events serve as a powerful platform for cross-cultural exchange and international collaboration in the fashion industry. Traditional textiles, local motifs, and indigenous techniques are brought to a global stage, increasing appreciation for lesser known fashion traditions.”
 

Moscow Fashion Week and the BRICS+ Fashion Summit have firmly established Moscow as a thriving fashion hub and a platform for cultural exchange. The events gave partners like India a valuable chance to showcase well-known designers internationally and strengthen connections with global markets. Moscow has eloquently shown that fashion is a universal language, speaking to audiences across every continent.

Pepe Jeans London Unveils Autumn-Winter 2025 Campaign - Very Real. Very Pepe

The Autumn-Winter 2025 collection is all about versatile fashion designed to keep you warm, stylish, and comfortable through the season. From oversized denim shirts and classic blue denim fits to natural-hued corduroy shirts, varsity jackets, and the ever-iconic denim-on-denim look, the campaign showcases a wardrobe that is equal parts cool and cozy.

Complementing these standout pieces are versatile shirts and knitwear, all seamlessly paired with Pepe Jeans London’s signature denim. Layering remains at the heart of the collection, offering fashion enthusiasts the freedom to mix, match, and style their looks in ways that feel personal, authentic and real.

The collection will be available at Pepe Jeans London stores nationwide and online. Step into the season’s layered looks and iconic denim moments with Pepe.

Our stores are located across major cities such as Mumbai, Delhi, Bengaluru, Kolkata, Kerala, Pune, Chandigarh, Jaipur, Hyderabad, Kochi, Ahmedabad, Mohali, and many more. We are also present in prominent departmental stores, including Lifestyle and Shoppers Stop, and available online on leading platforms like Amazon, Flipkart, Myntra, Ajio, Tata Cliq, and more.

About Pepe Jeans London
Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim—that’s what Pepe Jeans is all about.

Regional Session Asia at BRICS+ Fashion Summit
 

Sunil Sethi, Chairman of the Fashion Design Council of India (FDCI) and a member of the prestigious BoF 500 list, reflected on the partnership, "The new edition of BRICS+ Fashion Summit stands as a testament to the vibrant and growing dialogue both between India and Russia and all the participating nations. This platform has proven essential for moving from dialogue to action — Indian delegation, led by FDCI, returns to Moscow for the third consecutive time — and each time we explore opportunities for mutual growth. We’ve already held several successful India-Russia designer exchanges and continue to discuss a united vision for the future of the industry at the Summit. These solidifying relationships are a powerful model for how the nations can jointly steer the future course of the fashion industry and shape a more diverse and resilient global fashion economy."
 

Representing the education sector, Antonio Maurizio Grioli, Dean at Pearl Academy, took part in the Summit session and spoke about changes in India’s education system, “I've been in India for the past 10 years and education has seen an important shift. When I first arrived in India, it used to follow a British system, but later the Indian Government decided to strengthen the value of national education. I was part of this new education policy. We created blocks, with 80 percent dedicated to knowledge about the specific program that the student will study, 10 percent focused on life skills, and the remaining 10 percent on technology. Another important aspect in India is craft. I see craft as something we should find a way to sustain and support.”
 

One of the key events at the Summit was the “Regional Session: Asia”, with representatives from India, Malaysia, and Indonesia discussing the development of the region’s fashion ecosystem, sustainable practices, and new international cooperation opportunities shaping Asia’s global presence. Nandini Bhalla, Editor-in-Chief of The Word Magazine, shared insights on India’s contemporary fashion market, "India is a very young market – 65% of our country is actually under 35 years of age. India is the fastest-growing fashion market at the moment. There are about 500 million social media users, which means that our direct-to-customer budget is very high. India is currently at a wonderful crossroads between East and West, where we love our craft and we love all of the beauty that we have brought to the world, yet we are not stuck in our own world."
 

During Moscow Fashion Week, which ran alongside the Summit, acclaimed designers Shantnu and Nikhil Mehra presented their collection. The brand Shantnu & Nikhil is renowned for blending imperial style with modern luxury, and its new new collection Armoure combined 1930s glamour with Renaissance-inspired silhouettes – evening gowns with corset inserts, decorative peplums evoking royal hems, openwork knitting, ornamental hems, ruffles, textured capes, and sparkling fringe.
 

"Making our debut in Russia at such an important event, where key industry players come together, is crucial for us," said Nikhil and Shantnu Mehra. "This opportunity will not only allow us to present our new collection but also lay the foundation for a long-term presence in the region."
 

Pawan Sachedeva, the designer behind the New Delhi-based fashion house bearing his name, also showcased its latest collection and took part in the Summit’s Business Program. "I was participating in the BRICS+ Fashion Summit for the first time & I have high expectations in terms of cultural exchanges & increasing mutual influence in the apparel industry between the countries," said Pawan Sachedeva. "My main aim is to center around creativity, functionality, and market relevance. Events like these serve as a powerful platform for cross-cultural exchange and international collaboration in the fashion industry."

Flipkart, India’s homegrown e-commerce marketplace, has officially announced the dates for its blockbuster annual shopping festival, The Big Billion Days (TBBD) 2025, starting 23rd September, with 24 hour early access for Flipkart Black and Plus members beginning on 22nd September. With ‘Early Bird Deals’, customers can shop for their favorite products at The Big Billion Days Sale prices before it officially begins and can access deals across mobiles, electronics, fashion, appliances, and more. Flipkart aims to transform the festive season into a nationwide celebration of choice, value, and curated experiences. This Big Billion Days is slated to be Flipkart's largest shopping event yet. Prioritising speed in delivery, Flipkart Minutes is set to participate in TBBD at scale, with presence in 3,000 pincodes across metros and tier-2+ cities.

Known to be more than just a sale, TBBD 2025 is a cultural moment, where millions of shoppers, sellers, and communities are brought together by one special celebration. With its trademark mix of accessibility, trust, and trailblazing innovation, this year’s The Big Billion Days is set to be Flipkart’s most inclusive, impactful, and unforgettable edition. With the all-new revamped app interface, Flipkart is geared to deliver a richer, tech-led experience, with faster navigation and smarter discovery for an intuitive festive shopping experience. Notably, Samsung Galaxy AI is the Title Sponsor and Intel Core is the Tech Sponsor for this 12th edition of TBBD.

Speaking about The Big Billion Days, Pratik Shetty, Vice President, Growth and Marketing at Flipkart, said, “The Big Billion Days has always been more than just a shopping event - it’s India’s very own festival of possibilities that brings millions together in the spirit of celebration, joy, and discovery. Every year, we raise the bar not only with unmatched value but by creating experiences that stay with our customers long after checkout. In 2025, we have reimagined TBBD to be bigger, bolder, and more meaningful - powered by innovation, technology, and deep partnerships. From new offerings that unlock choice and discovery to immersive, personalized journeys that make shopping seamless and delightful, we’re blending celebration with convenience, entertainment with trust, and surprise with scale.”

He further added, “At its core, TBBD is a cultural moment - one where customers from metros to tier-3 towns feel part of something larger than a sale. This year, we’re turning up that magic like never before, making The Big Billion Days not just the country’s most awaited shopping festival, but a true showcase of India’s digital-first future.”

Minutes Multiplying Festive Cheer

• This The Big Billion Days sale, Flipkart Minutes will delight its customers with 10-minute delivery across 19 cities and 3,000 pincodes

• Exclusive early access and rewards for Flipkart Plus and Black members to enhance the festive experience

• All deals live on Flipkart will be available on Minutes as well, encompassing several categories such as mobiles, electronics, home, nuts & dry fruits, beauty and personal care, baby care, and grocery, among others. A wide range of regional selections will be offered spanning grocery, bakery, sweets, dairy, and more

• In addition to metros, tier 2+ cities such as Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna will continue to be major growth markets for Minutes

Enhanced and new payment options to unlock greater affordability, convenience and festive cheer for every shopper

• Beginning 8 September, customers have the chance to get a flat 50% off on payments made through super.money app. The limited period offer is applicable daily at 12 PM across categories

• Exciting rewards will be unlocked with Flipkart Axis Bank Credit Card and Flipkart SBI Credit Card with 7.5% cashback on Myntra, 5% cashback on Flipkart, Minutes, Grocery, and Cleartrip

• Customers can avail No Cost EMI options on a wide selection of products with Flipkart EMI, Debit Card & Cardless EMI options

• With the Flipkart Bajaj Finserv Insta EMI Card, users will be able to access easy EMIs and get up to Rs. 400 off on their orders

• Flipkart has partnered with Axis Bank and ICICI Bank to offer customers a 10% instant bank discount on credit card transactions (*T&C apply)

• As part of The Big Billion Days Savings Sale, customers can enjoy up to 5% off on Gift Card purchases via Flipkart UPI and 2% on any Credit Card, Debit Card

• Additional special offers include 1% off on Gift Card purchases via UPI (minimum order value Rs. 5,000) 

Unlocking The Best Festive Value Through Loyalty & Best Rewards

• 24 hrs early access for Flipkart Plus and Black members

• Higher bank offers (12%-15%) for Plus and Black members & 2X Savings with SuperCoins during Early Access hours 

• Members-only ‘Black Deals’ for Flipkart Black members across a wide selection of premium brands

• Introducing this TBBD, Boost Up! - Flipkart’s flagship SuperCoin construct where customers can boost their SuperCoins savings by 10X 

• 100% CoinBack Bonanza - An initiative where customers will earn 70% to 100% of the product value in SuperCoins

• Sale Price Live CoinBack - In another special 1-hour window, customers can enjoy 100% CoinBack in SuperCoins on eligible purchases made during this slot

New Tech And On-App Experiences: Enabling A Smarter, Faster & More Personalized TBBD

• AI-driven search, contextual recommendations, infinite scroll, and intent-based surfacing ensure effortless, intuitive, and personalized discovery tailored to real-time signals

• Tailored interactions coupled with haptic feedback add responsiveness and a premium tactile dimension, making every engagement feel more immersive and dynamic

• Engaging video commerce content for GenZ and digital-first users, powered by Creator Cities and Creatorhood

• Address intelligence, auto-geocoding, and two-tier last-mile delivery powering faster, and more accurate shipments

• Redesigned Seller Hub and free NXT Insights to help sellers grow through simplified processes, competitive pricing, and AI-powered decision support 

Premiumisation expands access to aspirational products for all shoppers

• This The Big Billion Days, Flipkart will strengthen its position as India’s trusted smartphone destination with the best marquee launches. Key highlights include open box deliveries, fastest delivery via Flipkart Minutes, affordability innovations such as no-cost EMIs on all phones, enhanced exchange programs and democratized credit access to customers entirely new to the banking ecosystem. These constructs make Flipkart a compelling platform for consumers across both metros and tier-3+ towns to access the latest smartphone technology. TBBD 2025 is set to accelerate smartphone adoption at scale, while fueling growth for partners and the larger digital ecosystem

• This The Big Billion Days, Flipkart Fashion will open the season with its widest-ever festive collection, bringing together over 200k+ trends, homegrown D2C brands, and special celebrity-inspired lines. From couture-inspired ethnic wear to everyday essentials, customers across India will discover fresh styles curated to celebrate every occasion of the festive calendar. With over 100 new brand and product launches, deeper personalization, and faster deliveries, Flipkart Fashion aims to make 2025 the year when festive shopping is not just about great deals, but about elevating personal style like never before

Democratising festive shopping with value-driven selection

• Exciting festive offers on Grocery will be live such as steal deals, coupons, and bank offers, making daily and monthly essential shopping more affordable and rewarding

• In electronics, consumers will get access to an impressive selection of new launches with a special focus on premium tech including AI laptops, Smartglasses and others. In order to democratize access, multiple options will be made available including industry-first instruments enabling access to EMI for customers without credit facility 

• New launches for large appliances include a diverse range of products spanning double-door refrigerators, front load washing machines, 4K TVs, vacuum cleaners, and water purifiers. Some of the new launches include MI 55 inch QLED, IFB 9 Kg Front Load, Xiaomi 50” 4K LED Google TV, among several others. Affordability remains a key focus with appliances starting at Rs. 99 per month via credit instruments like Credit card NCEMI, Debit card NCEMI, Bajaj Finance Limited NCEMI, Debit card & Cardless NCEMI, thereby enabling credit access to customers like never before

• TBBD will enable access to a premium range of beauty and personal care, including a variety of global Korean brands at competitive pricing; along with a curated selection of dermatologist-recommended products and active ingredients to enable informed, science-backed choices for customers’ unique skincare needs

• During this The Big Billion Days sale, Shopsy, Flipkart’s hypervalue platform, is delighting Bharat’s value-conscious shoppers with blockbuster offers starting at just Rs. 29/- and exciting evening deals from 7-11 pm. Adding to the festive cheer, Shopsy is offering the best value across 1,300 categories, with over 1 Cr+ products under Rs. 149/-, empowering customers in Tier 2, 3, and 4+ cities, and reaching shoppers across all serviceable pincodes in India

Marketing Initiatives That Deepen Connections PAN India

• Bringing back the magic of TBBD this year, a star-studded thematic campaign 'Yahaan kuch bhi ho sakta hai' has connected with customers across multiple touchpoints PAN India

• The festive season will also be witness to deeper creative content integrations across platforms (such as collaborations with the popular show ‘Big Boss’) and other targeted activations connecting with diverse consumer groups

Supply Chain Initiatives

• As part of its festive readiness, Flipkart has created over 2.2 lakh additional seasonal job opportunities across warehousing, logistics, and last-mile delivery roles. The hiring initiative includes a strong emphasis on inclusivity and empowerment, with a 10% growth in women and PwD hiring across supply chain operations

• 15% of new hires are first-time workforce entrants; roles include pickers, packers, sorters, and delivery executives

• Through the Supply Chain Operations Academy (SCOA), Flipkart has trained over 6,000 students and plans to upskill 10,000 additional associates by the end of 2025

• With the addition of new fulfilment centres (FCs) and last-mile hubs, this year’s expansion spans 35 lakh sq. ft., covering 21,000+ pincodes nationwide

• Flipkart’s logistics network, which covers all serviceable pincodes, will see the expansion of 650 new festive-only delivery hubs in cities such as Siliguri, Kundli, Jakhar, including Tier 2 and 3 cities

• Flipkart is also scaling its quick commerce backbone through nearly 400 new micro-fulfilment centers and dark stores across 19 cities

Expanding the Seller Network for Deeper Reach

• Flipkart marketplace continues to show strong performance, with a 25% rise in transacting sellers over the last 6 months and steady onboarding of new sellers, beyond traditional trade centers, including Kannauj, Khurja, and Shantipur

• Simplified listing page and a revamped seller app with improved navigation to enhance the seller experience, leading to strong growth across categories such as BGM, Fashion, and Electronics, with momentum building ahead of the festive season and TBBD 2025

• Sustained investments in digital tools, training programs, and regional collaborations are strengthening the seller ecosystem. The New Seller Success Program has seen strong momentum, with free onboarding and dedicated account management in the first 60 days

• Engaged 8,000+ sellers and MSMEs through the three-city Seller Summit in Jaipur, Surat, and Delhi, showcasing how digital tools and partnerships accelerate growth. Alongside expansion, consistent support to MSMEs to drive compliance adoption to ensure sellers have the knowledge to build a trustworthy and sustainable marketplace

With The Big Billion Days 2025, Flipkart reaffirms its commitment to making festive shopping more inclusive, innovative, and unforgettable for every Indian household.

About the Flipkart Group 
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. 

Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians. 

For more information, please write to media@flipkart.com 

Ahead of the 2025 festive season, Flipkart, India’s homegrown e-commerce marketplace, announced the launch of ‘Fashion Spotlight’, its flagship program to accelerate the growth of digital-first fashion brands, especially from T2+ regions. The D2C landscape for Fashion remains a key growth opportunity especially for those from T2+ regions, who may not have access to the right tools that can enable them to exponentially scale their business. Flipkart plans to scale the program 10X by year-end, reaching around 500 brands, and eventually expanding its reach to several more; turning Fashion Spotlight into a truly democratized launchpad for D2C fashion talent. 
 

Flipkart Launches 'Fashion Spotlight' to Power India's Emerging D2C Fashion Ecosystem
 

This strategic rollout comes just in time for the festive season, traditionally the zenith of fashion demand. With 100+ D2C fashion brands already live on Flipkart Fashion today, the organisation is scaling its efforts to bring curated, trend-led selection to millions of shoppers across the country. Several D2C Fashion brands have already witnessed tremendous growth on Flipkart’s marketplace such as Rare Rabbit growing over 500% YoY, Miraggio at over 2300%, and Zouk recording over 200% growth in the past year.
 

With 1 in 3 customers on Flipkart making their first-ever purchase in Fashion, and purchase intent on the app growing 3X in the past year when compared to social media platforms, the Spotlight programme becomes a high-conversion environment for digital-first brands. Going beyond traditional accelerator models, the program integrates Flipkart’s full-stack capabilities, including video cataloguing, image search, Live Commerce, and virtual try-ons, to create a tech-powered, trust-led ecosystem where fashion entrepreneurs can scale with speed and confidence.
 

As part of this launch phase, 50 high-potential brands will be onboarded with a focus on those solving for specific customer needs including unique style, value, and regional relevance. Fashion Spotlight is focused on enabling early-stage fashion entrepreneurs who may have found initial traction among their immediate networks but are now seeking to scale and become brands in their own right.
 

Flipkart has observed that while product innovation is thriving across India’s fashion landscape from climate-conscious fabrics to regional design revival, the biggest bottleneck for many fashion entrepreneurs and D2C brands remains discovery and distribution. Spotlight aims to bridge that gap with Flipkart’s strengths in consumer data, merchandising expertise, and platform reach. The programme is structured around three key pillars: identifying real consumer need gaps, crafting differentiated product experiences, and delivering iterative feedback to improve assortment, visibility, and conversions. Spotlight offers a managed service layer, where Flipkart works closely with entrepreneurs to test product-market fit, iterate on catalogues using cohort feedback, and provide guaranteed visibility much like a VC would invest in early-stage innovation.
 

A Platform Built Around Brand Growth, Not Gatekeeping

• The initiative empowers early‑stage fashion entrepreneurs with three key pillars:

• Curated Discovery: Elevating standout products to a wide audience

• Iterative Product Feedback: Fostering product-market fit through structured learnings

• Guaranteed Visibility: Amplified exposure without commission or exclusivity constraints
   

Tapping Festive and Bharat Tailwinds

• Flipkart’s move aligns with wider shifts in India’s fashion market:

• Consumers are increasingly buying based on trend, identity, and comfort—not just deals. 

• Fashion is now a key growth driver: one in three new Flipkart users discovers the platform through fashion. 

For more information, visit seller.flipkart.com/seller-blog/fashionSpotlight.
 

Speaking about the launch, Kunal Gupta, Vice President, Flipkart Fashion, said, “The D2C revolution in fashion is being driven by a new wave of entrepreneurs across India who are deeply rooted in regional cultures and consumer needs. Spotlight is built for them - for the brands building for hot climates, local use cases, and fabric innovations that deliver the right fashion to the people of Bharat. Our goal is to enable them in their zero-to-one journey, by supporting them till they achieve scale and product-market validation. This is not just about distribution, it is about building a generation of brands that are born digital, are local-first, and ready to serve the next 200 million fashion consumers.”
 

Fashion trends observed on Flipkart today:

• Sarees are making a comeback with handloom, regional weaves becoming popular - 30X increase YoY in searches for “Latest Saree Designs”

• 5X increase YoY in demand for Fusion Jewellery

• Ready to Wear Sarees searches have seen a 10x jump in the last 18 months
   

As fashion consumption continues to evolve in India, Flipkart Fashion’s Spotlight programme marks a decisive step in Flipkart’s efforts to unlock new growth levers for both consumers and young fashion brands. By tapping into rising entrepreneurial energy across small towns and layering it with Flipkart’s platform strengths, Spotlight aims to become the springboard for India’s next big fashion brands.
 

About Flipkart

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money.
 

Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.
 

For more information, please write to media@flipkart.com.

House of Surya New Store Launch at Kohat Enclave

A Star-Studded Beginning
The grand inauguration will be graced by renowned influencers, adding a touch of stardust to the evening. The celebration will begin with the traditional lighting of the ceremonial lamp, symbolising prosperity and new beginnings. The directors of House of Surya will share their vision for this expansion, speaking about the brand’s journey from Chandni Chowk to becoming a trusted household name in ethnic couture. The highlight for attendees will be the meet-and-greet with the influencers, offering fans and fashion enthusiasts a chance to interact and capture unforgettable memories. With the presence of the press and media, the event is also poised to be a major highlight in Delhi’s social calendar.

A Feast for the Senses
The launch is designed to celebrate not only fashion but also Delhi’s cultural vibrancy. Guests will be treated to an array of authentic Chandni Chowk street delicacies, carefully curated to evoke nostalgia and connect the brand’s Pitampura debut with its Chandni Chowk roots. From iconic chaats to traditional sweets, the menu promises to delight every palate. Adding to the festivities, a live Music Band will perform through the evening, creating an atmosphere of joy and celebration. Guests can also participate in fun games, quizzes, and surprise giveaways, ensuring there’s something exciting for everyone who attends. The event will also host a press conference, where the directors will unveil insights about the brand’s vision, its commitment to customers, and the new fashion trends being introduced this season. The evening will culminate with a lucky draw winner announcement, building anticipation and rewarding guests for being part of this special day.

Showcasing the New Collection
The Pitampura store opening will also mark the exclusive launch of House of Surya’s new wedding collection Reewaz 25-26, featuring exquisite bridal wear, couture ensembles, and prêt designs. The collection embodies the brand’s hallmark of combining traditional craftsmanship with contemporary flair, appealing to both brides-to-be and fashion-forward individuals. Along with bridal couture, the collection spans across a wide range of categories including saris, bridal lehengas, non-bridal lehengas, unstitched suits, and ready-made dresses such as anarkalis, jumpsuits, shararas, and cord sets. Every piece in the collection has been thoughtfully designed to celebrate India’s rich textile heritage while offering modern silhouettes that resonate with today’s generation. Guests will get the first glimpse of these creations as they are unveiled and displayed in the new store’s elegant interiors.

House of Surya: A Legacy of Craftsmanship
Founded in Chandni Chowk, the cultural and bridal hub of Delhi, House of Surya has grown to become a leading name in the world of ethnic fashion. With decades of expertise, the brand has earned a reputation for delivering bridal couture, occasion wear, and prêt lines that combine intricate artistry with impeccable quality. House of Surya is celebrated for its exquisite craftsmanship, attention to detail, and ability to blend tradition with modernity. Whether it is a bride looking for her dream lehenga or a family preparing for a festive celebration, the brand has consistently delivered designs that make every occasion unforgettable. The expansion into Pitampura is a strategic move to cater to a wider audience and provide a premium shopping experience in a more accessible location. By bringing its artistry and collections closer to customers in North Delhi, House of Surya is continuing its mission to make every woman feel regal in her ethnic attire.

A Celebration of Tradition and Modernity
The Pitampura store has been designed to reflect the ethos of House of Surya—where tradition meets innovation. From the curated interiors to the personalised shopping services, the store will offer a seamless experience for shoppers seeking bridal couture, festive ensembles, or statement ethnic wear. The launch event itself mirrors this philosophy. It blends the cultural richness of Chandni Chowk with the modern vibrancy of Pitampura, through food, music, and of course, fashion. The entire celebration is a testament to House of Surya’s belief that fashion is not just about clothing but about creating memorable experiences.

Looking Ahead
As House of Surya opens its doors in Pitampura, the brand reaffirms its position as a pioneer in ethnic fashion. The new store is not just an addition to its portfolio but a promise of continuing to deliver unparalleled designs, unmatched shopping experiences, and a deeper cultural connection with its audience.

With an influencer-studded launch, a showcase of its finest collections, and an evening filled with music, food, and celebration, the Pitampura opening is set to be a milestone in the brand’s journey.

For more information, please visit: www.houseofsurya.com.

Kriti Sanon, celebrated for her fearless career choices and ability to effortlessly balance multiple roles, mirrors the spirit of today’s women — dynamic, ambitious, and unapologetically authentic. From her journey as an engineering graduate to becoming one of India’s most admired actresses and businesswomen, Kriti embodies the determination, individuality, and style that inspire women to own their choices, both in life and in fashion.

Campus Activewear Announces Kriti Sanon as the Face of its Women’s Category
 

For years, Campus Activewear has led the way in making sneakers accessible, trend-forward, and comfort-driven for millions across India. Over the past year, this commitment has led to remarkable growth in the women’s portfolio, reaffirming its role as a key driver of the brand’s future. Bringing Kriti Sanon on board marks the next step in this journey — aligning her bold, multifaceted persona with Campus’ vision to create footwear that keeps pace with every role women play, without compromising on style or comfort.

Speaking on the association, Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “We are thrilled to welcome Kriti Sanon as the face of Campus’ Women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment. Women’s Sports and Athleisure has emerged as one of the most significant growth drivers for us, and with Kriti’s ability to connect across audiences, we are poised to build on this momentum — elevating our design language, delivering innovation tailored for women, and strengthening Campus’ leadership in this fast-growing category.”

Expressing her excitement, Kriti Sanon said, “I have always believed style should reflect who you are, not what you are told to be. For me, Campus, an iconic homegrown Indian sneaker brand, embodies that belief, designing footwear as versatile as the roles women play, while keeping comfort and style at the core. I am excited to join the Campus family and be part of a vision that feels so close to my own — one that celebrates individuality and inspires women to choose for themselves, without any inhibitions.”

For women who value self-expression and individuality, Campus Activewear offers footwear that is bold enough to match their ambitions and is as dynamic as they are.

About Campus Activewear Ltd.
Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 295 company exclusive outlets, a website (campusshoes.com), and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.

R&B Fashion Now in Mumbai
 

"Our expansion into Phoenix Marketcity underscores R&B’s mission to bring high-quality fashion closer to our customers," said Abhishek Bajpai, CEO of Apparel Group India. "Mumbai is a crucial market for us, and this new store reinforces our commitment to providing an accessible and inspiring shopping experience. With our extensive collection of over 10,000 styles, we're confident we can cater to the diverse tastes of trend-conscious shoppers across the region."
 

The new R&B concept stores are designed to provide a modern and engaging shopping experience by integrating several key features. They focus on digitalization, using information screens to enhance customer interaction and create a seamless journey. To improve the shopping flow, the stores feature a customer-friendly layout that makes it easy to discover products. Additionally, they incorporate environmentally friendly lighting that creates a luxurious ambiance while also promoting energy efficiency. This combination of technology, thoughtful design, and sustainability reflects a comprehensive approach to modern retail.
 

Discover the latest fashion trends at R&B's new 6,600-square-foot store in Phoenix Marketcity. This one-stop shop features a curated selection from R&B's newest collections, with styles ranging from timeless classics to the latest seasonal trends. To make your shopping even easier, you can also explore and buy R&B's collections online at www.randbfashion.in, allowing for a convenient shopping experience that blends the best of in-store and online shopping. With a strong presence across Karnataka, Kerala, Telangana, Gujarat, and Maharashtra, the brand now plans to expand into new markets, including Delhi and Chennai.

About Apparel Group India

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2300+ retail stores and 85+ brands on all platforms while employing over 27,000+ multicultural staff.
 

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and the Philippines.
 

Apparel Group India has created an omnichannel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Crocs, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, and Carrefour. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of the BCBG, Ben Sherman, Bruno Magli, Sur la Table, and Martha Stewart brands across GCC and India. With 250+ stores and 20+ brands, the company serves thousands of customers across 43 cities in India.
 

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
 

For more information, please visit

Apparel Group India | LinkedIn | Download Club Apparel App

About R&B

The fastest-growing value & lifestyle fashion brand in the Middle East & India, R&B was launched in Muscat Grand Mall, Oman, in October 2012. Today, it has a strong presence with over 165 stores across 8 countries, spanning 2,000,000 sq. ft. of retail space.
 

R&B is dedicated to offering quality fashion at unbeatable prices, ensuring that every customer finds the perfect outfit for every occasion. Our team of in-house designers stays ahead of trends to create fresh, stylish collections for every season. With a deep understanding of diverse markets, R&B continues to deliver fashion that resonates with customers across the region.
 

For more details, visit www.randbfashion.in.

Convergent Finance LLP, announced a strategic investment of $18 million in Kapsons Group by funds advised by Convergent Finance. Founded in 1989, Kapsons Group has been a unique gateway for premium brands to enter and expand across tier-2 and tier-3 cities in India. Notably, the Group has been the preferred partner for international brands seeking to expand beyond metro cities into Northern India.  

With this investment, the Group aims to develop capabilities for the design and manufacture of premium garments through brand-led manufacturing partnerships, expand its footprint nationwide, while enhancing operational efficiency and strengthening corporate governance. The premium apparel segment in India is expected to grow from ~$26 bn in FY23 to ~$57 bn in FY27 at a CAGR of ~21.2% particularly in non-metro cities. The Group is well-positioned to address this demand and cater to the premium fashion markets.

Vipin Kapoor, Founder and Chairman of Kapsons Group said, "Partnering with Convergent Finance marks a significant milestone in our journey, as it validates our ambition to build a market leader in premium fashion. We believe that Convergent’s hands-on approach and long term vision align well with our values, and will be instrumental in unlocking Kapsons Group’s full potential.”

Harsha Raghavan, Managing Partner of Convergent Finance said, "We are delighted to partner with Vipin Kapoor who has done a fantastic job of building Kapsons Group into a leading fashion house in North India. We look forward to working with the team to take the company to the next level, and building a national champion in the growing premium apparel space.”

About Kapsons Group

Founded in 1989, Kapsons Group is one of India’s first organization to market international brands to customers in tier-2 and tier-3 cities in North India. The Group has built a strong portfolio of global fashion brands through partnerships with icons like Tommy Hilfiger, Hugo Boss, Calvin Klein, Gant, Forever New, G-Star, Armani Exchange, Mango, Vero Moda, Jack & Jones, Superdry, U.S. POLO and many more. With India increasingly positioned as a competitive hub for high-quality manufacturing, the Kapsons Group is seeking to leverage its understanding of the Indian consumer and her fashion preferences by extending its activities into designing and manufacturing of premium garments, making it easier to reach customers and provide them with the best brand experience. Having successfully established a strong presence across Northern India, the Group now aims to establish itself as a leading name across India.

About Convergent Finance LLP

Convergent Finance LLP is an investment management and advisory partnership at the forefront of bringing together Ideas, Capital, and passionate Entrepreneurs. The Convergent investment process involves identifying proprietary platform and bolt-on opportunities, speed of execution, and a relentless focus on performance improvement. The Convergent value investing approach believes in paying fair and reasonable valuations through bilaterally negotiated transactions.

Gartex Texprocess India is set to break new grounds with its upcoming exhibition scheduled to take place at Bharat Mandapam, New Delhi from 21st-23rd August 2025 in Halls 2, 3, and 4. Organised by MEX Exhibitions Pvt Ltd., and Messe Frankfurt Trade Fairs India Pvt Ltd the Gartex Texprocess India 2025 will introduce two new additions aimed at widening the spectrum and catering to stakeholders across industries- a brand-new LeatherX Pavilion and the Textile Care Forum. An all-encompassing platform, the exhibition is future-focused and promises to be a landmark event for the garment, textile manufacturing, leather goods and denim industry.

The Denim Show at Gartex Texprocess India Expo

The New Delhi edition is expected to witness participation from over 200 exhibitors and 600+ brands, including international companies from China, Japan, Italy, Germany and Singapore, with a remarkable 35% of the exhibitors as first-time participants. Spread across 1,50,000+ sq ft show area, the exhibition will incorporate The Denim Show (in association with the Denim Manufacturers Association), and will feature several dedicated zones, including Fabrics and Trims Show and Screen Print India – Textile and LeatherX Pavilion.

The Delhi edition of Gartex Texprocess India is also set to feature a Textile Care Forum, a Knowledge Session in association with the Drycleaners and Launderers Association of India., scheduled to occur on day two of the Expo (22^nd August 2025) which will spotlight discussions on how washing and finishing influence a garment’s lifecycle and environmental footprint while staying informed on EPR guidelines, green chemistry and sustainable laundry practices. Meanwhile, the LeatherX Pavilion, making its debut in 2025, will open-up new avenues for collaboration in industries like leather processing and tanning, fashion accessories and footwear. This addition underscores the vision of integrating complementary sectors and addressing a broader range of industry requirements.

Sharing his excitement on the upcoming exhibition, Mr Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Ltd. said, “The remarkable growth of India’s textile sector is mirrored in the success of Gartex Texprocess India across both its editions. The show continues to deliver unmatched value for every visitor and exhibitor alike. This year, with the introduction of the Textile Care Forum and LeatherX Pavilion, along with the spotlight on smart automation in the laundry and dry-cleaning industry, we are set to elevate the experience further.”

Over the last decade, Gartex Texprocess India has experienced significant growth. Initially focused solely on garment machinery and manufacturing solutions, the show has now expanded to a much broader scope, encompassing knitting, embroidery, digital printing, sewing technologies, trims, and accessories, in addition to participation from a diverse array of software and e-commerce enablers.

Expressing their anticipation at the upcoming edition, Ms Himani Gulati and Mr Gaurav Juneja, Directors of MEX Exhibitions Pvt Ltd, stated, "With over 200 exhibitors and about 600 brands, this edition of Gartex Texprocess India is set to be one of the most impactful to date. In the last five years, the show has grown immensely in terms of product categories. Our continued focus on technology-driven solutions, value-added machinery and new features like the Textile Care Forum and LeatherX Pavilion ensures the show remains a complete sourcing and networking destination for the garment and textile industry."

India is also one of the world’s top producers of denim fabric with manufacturing capacity touching 1,600mn meters annually according to the Denim Show. The Indian denim jeans market generated a revenue of USD 2,433.5 million in 2024 and is expected to reach USD 3,859.5 million by 2030 along with being expected to grow at a CAGR of 8%, according to the Grand View Research.

While the industry continues to grow and the fashion trends evolve, the Denim Show co-located at Gartex Texprocess India, which is organised in association with the Denim Manufacturers Association (DMA) adds value by enabling denim industry stakeholders to catalyse business contacts through corporate networking, besides locating and reaching out to the target customers.

The upcoming edition marks a significant expansion as textile manufacturing makes new developments, expands the trade and innovates with much vigour. This year with companies under LeatherX Pavilion and the dry cleaning segments being added into the fray, the visitor and product profile is bound to expand holistically. Together, these areas offer a 360-degree view of the industry, from raw materials and production technologies to value-added services and finished goods. This along with the Denim Show and the Gartex Texprocess India New Delhi go a long way in showcasing Indian capabilities to the global platform.

Background information on MEX Exhibitions Pvt. Ltd.

MEX Exhibitions Pvt. Ltd. is an international exhibition company with a strong presence of over four decades in the advertising industry, over 28 years in publishing & 23 years in exhibitions. The company has produced more than 100 market-leading trade exhibitions for various segments in addition to publishing various magazines & advertising trade directories of repute. Successful exhibitions are conducted all over India, Dubai, Singapore, Canada and Thailand.

For more details, visit our website at: www.mexexhibits.com.

Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were € 775 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability.

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

Taneira Handloom Day

As part of this initiative, Taneira works closely with vendor partners and artisan clusters to facilitate GI certification, providing documentation support, legal guidance and on-ground enablement. In a design landscape increasingly shaped by mechanized production and diminishing recognition of the craftsperson, this effort reflects the brand’s deep-rooted intent to preserve and progress the quiet elegance and enduring beauty of handwoven traditions.

Taneira Handloom Day

Taneira is championing a certified and transparent approach to handloom retail. The offerings carry a suite of trusted authenticity markers such as the Handloom Mark, Silk Mark, Zari Certification, Khadi Certificate and Pashmina Certification. With the addition of GI tagging, this suite of certifications now also verifies that each weave originates from its rightful region and the artisans who have upheld it across generations.

On this milestone, Mr. Ambuj Narayan, CEO, Taneira, said, “On the occasion of National Handloom Day, we at Taneira are proud to take another meaningful step in our journey to safeguard India’s weaving traditions and support our artisan communities. By partnering with craft clusters and offering certified weaves, including GI-tagged products, we aim to build a transparent supply chain that not only empowers artisans but also helps customers make informed, conscious choices. Through this initiative, we continue our endeavour to offer sarees that go beyond aesthetics, pieces that embody authenticity, carry the responsibility of heritage and reflect the cultural richness of India to the world at large.”

By actively partnering with weaving clusters, the brand seeks to preserve the traditional knowledge systems that define Indian textiles while ensuring that weaving communities receive rightful recognition. Owning a GI-tagged saree is to own a tangible piece of India’s cultural geography, history and craftsmanship. These sarees are not just keepers of tradition, but by the very nature of how they are made, handloom sarees are breathable, durable and crafted to last many generations, while combining comfort with timeless elegance.

Taneira is working towards expanding its portfolio of GI-tagged clusters, with weaves from close to 10 other regions currently in progress. With each new addition, the brand moves closer to its vision of making authenticated, region-specific handlooms accessible to the modern Indian woman, while uplifting the ecosystem at every step. This National Handloom Day, Taneira invites customers to discover the stories, soil and soul woven into every thread.

About Taneira

Taneira, the women's ethnic wear brand from Titan, the TATA group company, offers differentiated design sarees, blouses, and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide rooted yet progressive Indian women with diverse craftsmanship and exclusive crafts and designs. The products cater to everyday fashion and all occasions a woman would want to adorn herself for – festivals, weddings, and special occasions.

In its endeavour to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India. It has also launched the 'Weavershala' initiative to modernize the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workspace facilities for the weavers in collaboration with localized weaver-led organizations. Currently, there are 18 Weavershalas operational across the country.

Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 80+ stores across 41 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at www.taneira.com.

Rakesh Jallipally as Chief Executive Officer in India at Pepe Jeans London

This appointment is a major step forward as the brand continues its growth journey and deepens its connection with India’s vibrant and ever-evolving consumer market. Throughout his career, Rakesh has been instrumental in scaling high-growth businesses, expanding market reach, and leading transformative brand initiatives. He is well-known for his knack for blending sharp business insight with operational excellence and keen understanding of the constantly shifting retail landscape.

Before joining Pepe Jeans, Rakesh held the position of Vice President at Flipkart, where he made waves by launching and expanding “Spoyl”, a fashion platform aimed at Gen Z, while also overseeing the men’s fashion segment. His deep understanding of India’s digital-first retail landscape and his grasp of the tastes of young, fashion-savvy consumers will be crucial in elevating Pepe Jeans in India to new heights.

Beyond his time at Flipkart, Rakesh was instrumental in launching AZORTE at Reliance Retail, further solidifying his status as a trailblazer in India’s fashion retail scene. He dedicated nearly ten years to Arvind Fashions Ltd., where he held both CEO and COO roles, driving the growth and transformation of well-known brands like USPA and Flying Machine. Rakesh kicked off his career at Raymond Ltd., managing extensive retail operations across South India, which laid the groundwork for his robust operational and strategic skills.

Rakesh has a Post Graduate Diploma in Management from IIM Lucknow, specializing in Marketing and Strategy, giving him a perfect mix of academic knowledge and practical business leadership.

Sharing his thoughts on the new role, Mr. Rakesh Jallipally expressed his excitement, saying, “I’m really thrilled to be joining Pepe Jeans, a brand that has continually redefined denim and casual wear for millions of Indian consumers. I can’t wait to collaborate with the talented team here to enhance the brand’s presence, broaden our market reach, and connect more deeply with our diverse customer base. Together, we’re looking to build on Pepe Jeans’ iconic legacy and unlock the next phase of growth for our business in India.”

With Rakesh at the helm, Pepe Jeans London is set to enhance its retail presence, boost digital growth, and drive deeper connections with fashion-conscious consumers across the country.

About Pepe Jeans London

Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim—that’s what Pepe Jeans is all about.

Akshay Kumar walks the ramp for Falguni Shane Peacock presented by Pearl Academy
 

Known for dressing global icons and redefining couture with futuristic flair, Falguni Shane Peacock unveiled a collection that blurred the lines between fantasy and fashion. Inspired by the opulence of Indian maharajas and maharanis, the collection reimagined royal heritage with modern silhouettes, rich embroidery, and intricate detailing - exuding grandeur, drama, and theatrical finesse. Bollywood icon Akshay Kumar brought star power to the runway in an ivory bandhgala, paired with black sunglasses - a look that evoked princely elegance and effortless charisma.
 

In a rare and immersive opportunity, over fifty students from Pearl Academy, spanning disciplines such as fashion design, styling, communication, interiors, and business, worked behind the scenes with India’s leading couturiers, managing fittings, styling, sequencing, and backstage operations. They not only experienced the high-stakes energy of a live couture show but became part of its making. For many, it was a dream turned reality - a defining moment where classroom learning transformed into adrenaline-fuelled, hands-on experience that most design students can only imagine.
 

This wasn’t their first encounter with the world of couture. Just weeks earlier, Pearl Academy students had travelled to Paris for a Global Immersion Programme, where they participated in exclusive workshops and secured backstage access to the prestigious Paris Haute Couture Week - one of only two official couture weeks in the world, the other being India Couture Week. From the fashion capital of the world to India’s most celebrated couture showcase, Pearl students are consistently stepping into real-world roles at the most exclusive fashion events globally - a reflection of the institution’s deep commitment to preparing future-ready professionals.
 

“We have always led with creativity - not by following trends, but by setting them,” said Aditi Srivastava, President, Pearl Academy. “This collaboration reflects our deep commitment to experiential learning. Our students don’t just watch fashion happen - they help make it happen.”
 

“It was a pleasure to collaborate with Pearl Academy for our showcase at Hyundai India Couture Week. Partnerships like these are always energising and add a meaningful layer to the overall experience,” added Falguni Shane Peacock.
 

This partnership reflected a shared commitment to creativity without boundaries. On one side, Falguni Shane Peacock - synonymous with future-forward couture and a celebrity clientele spanning Beyoncé to Bollywood. On the other, Pearl Academy - a leader in creative education for over three decades. This powerful combination of cutting-edge fashion and academic excellence spotlighted Pearl Academy as the only educational institution at India Couture Week 2025, reinforcing its position as a changemaker in design education.
 

The show was a celebration of bold vision and technical precision - and for Pearl Academy students, it became a transformative experience. Their backstage involvement underscored the institution’s commitment to preparing industry-ready talent who don’t just learn design - they live it.
 

Backed by a pedagogy rooted in experiential learning, Pearl Academy continues to lead with future-focused initiatives - from launching India’s first Metaverse campus to global immersions in London, Paris, Milan, and New York, and social rehabilitation programmes like the Tihar Jail Fashion Laboratory. The institution consistently pushes boundaries in how design is taught, experienced, and applied.
 

As the only academic institution partnering with India Couture Week, Pearl Academy continues to lead from the front - transforming premier fashion platforms into powerful learning environments. For its students, this was not just an assignment. It was a front-row seat to their own future.
 

About Pearl Academy

Pearl Academy, a unit of the Creative Arts Education Society (CAES), is India’s leading creative education institution. Established in 1993, the institution offers a diverse range of Bachelor’s and Master’s degree programmes including B.Des/M.Des., BBA/MBA and short-term certificate courses across disciplines such as Fashion Design, Communication Design, Product Design, Interior Design, Textile Design, Fashion Communication, Fashion Styling, Fashion Business, and more.
 

With campuses in Delhi-South, Delhi-West, Mumbai, Bengaluru, and Jaipur, Pearl Academy provides world-class education backed by its affiliation with the Rajiv Gandhi National Institute of Youth Development (RGNIYD), a Government of India Institution of National Importance on par with prestigious institutions such as IITs, IIMs, NIDs, and AIIMS. This partnership ensures that effective 2024 intake, all students will receive accredited degrees recognised by the Government of India.
 

With a legacy of 32 years, Pearl Academy has evolved into a globally renowned institution of higher learning, placing a strong focus on global exposure, entrepreneurship, technological expertise, and life skills. The institution has been a catalyst for success for its students through its constructive tie-ups with industry bodies such as FDCI, Tech Mahindra, Reliance Brands Ltd., MAC, and international universities. With an impressive track record of consistently exceeding a 99% placement rate, Pearl Academy has over 700 top recruiters hiring its graduates annually. The institution boasts 15,000+ successful alumni and continues to be a driving force in the creative industries, both in India and globally.
 

For more information, please visit www.pearlacademy.com.

Derby, Tamil Nadu's premier denim and menswear brand, announced the appointment of acclaimed Tamil Film Actor Gautham Ram Karthik as its official brand ambassador. This strategic partnership marks a pivotal moment in Derby's ambitious expansion plans as the brand sets its sights on capturing the hearts and wardrobes of India's young, style-conscious demographic.

(L-R) Vijay Kapoor, MD, Derby; Film Actor Gautham Ram Karthik; Rakhi Kapoor, Founder, Dwi

With nearly 50 retail outlets across South India, Derby has established itself as the go-to destination for quality denim and contemporary menswear. The brand's decision to partner with Gautham Ram Karthik reflects its commitment to resonating with today's ambitious youth who value both style and substance.

"Gautham Ram Karthik embodies everything Derby represents - he's classy, accessible, and genuinely talented," said Mr. Vijay Kapoor, Managing Director, Derby. "His natural style and connection with young audiences make him the perfect ambassador for our next phase of growth. Like our denim, he's authentic, versatile, and always camera-ready."

Gautham Ram Karthik, known for his compelling performances and effortless style both on and off screen, expressed his enthusiasm for the collaboration, "Derby's commitment to quality craftsmanship and contemporary design aligns perfectly with my personal style philosophy. I'm excited to represent a brand that truly understands what today's young men want - clothing that looks great and leaves a mark."

The partnership comes at a strategic time as Derby prepares to accelerate its expansion across India through ecommerce. The brand plans to leverage Gautham Ram Karthik rising star power and authentic appeal to strengthen its position in key markets while attracting new customers who aspire to combine classic style with modern sensibilities.

Derby's association with Gautham Ram Karthik will be showcased through a comprehensive 360degree campaign that reflects the actor's personal style aesthetic.

For more details, please visit: www.derbyjeanscommunity.com

About Derby 

Established as Tamil Nadu's leading denim specialist, Derby has grown into one of South India's most trusted menswear brands. With nearly 50 outlets, Derby combines quality craftsmanship with contemporary design to serve style-conscious men across the region. The brand is committed to expanding its footprint while maintaining its reputation for accessible luxury and superior fit.

Jaipuri Banno - Celebrating Craft, empowering women, creating timeless fashion

Founded by Neetu Mahajan, a homemaker and mother of two, Jaipuri Banno began not in a studio or fashion hub, but at a kitchen table. With no formal business background and no investors, Neetu followed her instinct and love for Indian textiles. She began working with block prints and pure cotton, creating garments that reflected both tradition and modern ease. What started as a personal pursuit quickly grew into a beloved brand, worn and adored by women across the country.

Jaipuri Banno is best known for its use of traditional hand block printing techniques combined with soft, breathable fabrics. Each garment is made with care by skilled artisans, many of whom come from families with generations of experience in this craft. The prints are thoughtful and earthy, the silhouettes are flattering yet relaxed, and the fabrics are chosen to suit the Indian climate and lifestyle. Whether it’s a kurta for daily wear or something more vibrant for a festive moment, every piece carries the brand’s signature of understated charm.

Among its many collections, two have stood out as favourites among customers and admirers alike — Raag and Patola.

The Raag collection is inspired by the emotional depth and graceful rhythm of Indian classical music. The garments in this line are soft, fluid, and rooted in a calm elegance. Raag uses earthy colour palettes, subtle prints, and flowing forms that feel meditative and timeless. Each piece is designed to be worn and re-worn — for quiet gatherings, moments of reflection, or simply when one wants to feel beautifully at ease. Much like a raag in music, the collection moves gently but leaves a lasting impression.

The Patola collection brings a vibrant and bold dimension to Jaipuri Banno’s offerings. Crafted in breathable cotton and adorned with striking block prints, Patola is tailored into modern silhouettes that are both festive and functional. With jewel-toned colours, geometric and floral motifs, and easy-to-wear cuts, the collection has become a favourite for women who like to stand out without sacrificing comfort. Whether worn to a family celebration, a day at work, or a casual brunch, Patola delivers confident style with a distinctly traditional soul.

At the heart of Jaipuri Banno, beyond the design and fabrics, is a deep commitment to women’s empowerment. As the brand gained recognition, Neetu remained rooted in her vision of using fashion as a tool for social change. With the support of the M3M Foundation, she began training young women from rural areas in garment construction, embroidery, and tailoring. This led to the formation of a collective proudly known as the Dream Weavers.

For many of these women, joining Jaipuri Banno marked a new beginning. Through their training and work, they gained financial independence, creative confidence, and a sense of identity. Today, they are not only the hands behind the clothes but also an integral part of the brand’s story. Their proudest moment came during Times Fashion Week 2024, where the Dream Weavers didn’t just work backstage — they walked the runway, side by side with professional models, presenting the very garments they had helped bring to life. It was a powerful moment of recognition, resilience, and celebration.

Jaipuri Banno’s journey proves that fashion rooted in purpose and authenticity can quietly but powerfully shape the industry. With no need for gimmicks or mass marketing, the brand has built a loyal following through consistency, care, and an honest connection with its audience. Customers often describe the experience of wearing Jaipuri Banno as comforting, graceful, and deeply personal.

Today, the brand’s collections are available on major platforms including Nykaa Fashion, Myntra, Ajio, and through its own official website. Despite its growing popularity, Jaipuri Banno remains focused on small-batch production, ethical practices, and a hands-on approach to quality. Each garment is still designed with the same attention to detail and emotional resonance as it was in Neetu’s early days.

In a market filled with mass-produced fashion, Jaipuri Banno offers something far more meaningful — clothes that carry a story, honour a craft, and support a community. Whether it’s a Raag kurta worn on a quiet evening or a Patola kurti that lights up a celebration, each piece is made to be remembered and re-worn.

Neetu Mahajan’s journey is a reminder that powerful change often begins in the smallest of spaces. From her kitchen table to fashion week, from block printing to building futures, she has woven together creativity, purpose, and resilience into every thread of Jaipuri Banno. And through her work, she continues to inspire women everywhere to wear their roots with pride.

Jaipuri Banno is not just a brand. It is a tribute — to handmade artistry, to cultural continuity, and to the courage of women who dare to dream and do.

Flipkart, India’s homegrown e-commerce marketplace, today announced the return of its highly anticipated GOAT (Greatest of All Time) Sale, scheduled to run from July 12 to 17, 2025. Flipkart Plus members will receive early access starting July 11. Designed to deliver unmatched value and convenience, the sale brings exciting deals, enhanced exchange options, and extensive bank offers - with no paid memberships required. On July 11, Flipkart will roll out category-specific access passes and ‘Early Bird’ deals for high-demand segments like smartphones, large appliances, and fashion. Flipkart Plus members will also get access to great deals, reward multipliers, and early access to special offers. Customers can maximise savings through SuperCoins, prepaid/UPI bonuses, and up to 10% instant deals via partner banks, including Axis Bank, HDFC Bank, and IDFC First Bank, with flexible EMI options.

From SuperCoins to Super Speed: Flipkart's GOAT Sale Powers India's Next Shopping Wave: Begins 12th July

Pratik Shetty, Senior Director, Marketing and Media at Flipkart, said, “The GOAT Sale 2025 reflects Flipkart’s customer-first mindset - delivering smart, affordable, and personalized shopping at scale. With innovations like live commerce, voice search, and seamless exchange, we’re simplifying discovery and decision-making across categories. This edition offers our widest selection yet, backed by curated deals like the GOAT Top 50, no-cost EMIs, SuperCoins offers, and expanded bank offers. We’re also rolling out several firsts: from hyperlocal delivery and creator-led formats to gamified experiences that deepen engagement. At its core, GOAT 2025 is more than a sale - it’s a strategic moment connecting millions of shoppers with MSMEs, emerging brands, and regional sellers. It’s built for how India shops today - and where it’s headed next.”

Flipkart is also connecting with people across India through an interesting ‘Flippin Amazin’ campaign, which uses humour and tech to create a disruptive, consumer-first experience that reimagines the shopping journey. Central to this campaign is a WhatsApp chatbot that enables customers to connect with Flipkart to access the best shopping deals.

What can customers expect from the GOAT 2025 sale?

Innovation-led, enhanced on-app experience
This year’s GOAT Sale is centered around making shopping smarter, faster, and more personalized:

• Deals on Live Commerce & Video Demos: Flipkart elevates shopping with video-led demos, creator showcases, and live commerce. Several creators will spotlight real-time picks across lifestyle, electronics, and beauty—offering great deals and limited-time drops. Daily live sessions during the sale intrigue period are already driving early excitement and engagement.

1. 7 hours of live interactions daily are keeping users engaged and informed during the intrigue period

2. Notably, 90% of users who joined live sessions revisited the same category, showing strong interest and conversion potential.

• Gamified Offers:

1. Tick Tock Deals (hourly flash deals)

2. Coupon Unlocks and Treasure Hunts on the app

• Curated Discovery: The GOAT Top 50, a special list of trending and top-rated products

• Seamless Fulfilment:

1. 1-day metro delivery

2. 10-minute delivery via Flipkart Minutes

3. Video assistance and a dedicated support line for post-purchase care

• Flipkart Plus Silver Challenge: There is a chance for customers to earn rewards with the Plus Silver Challenge. Simply tap “Participate Now,” visit the Plus GOAT page to earn 5 SuperCoins, and complete a quick quiz for 5 more—unlocking guaranteed SuperCoins in just a few easy steps.

Great deals across every category

• Smartphones and Gadgets: Grab top offers (up to 50%) and new launches from Samsung, Apple, Vivo, Realme, Motorola, and more—with added benefits like no-cost EMI and exchange deals.

• Electronics and two wheelers: Upgrade your digital lifestyle with deals on top tech brands like Apple, CMF by Nothing, Samsung, boAt, and Redmi. Save big on products like HP 15s i3, Samsung Galaxy Book 4 i3, Asus Vivobook i3, Apple iPad 2025 A16, Redmi Pad SE 8 GB / 128 GB, OnePlus Pad Go, Sony PS5 Digital Console, Metashot, and Hero Xtreme 125R. Great tech, great value.

• Home Appliances: Enjoy top deals on smart TVs, refrigerators, washing machines, ACs, and more from Samsung, Prestige, LG, TCL & SONY. Over 50% of the selection features special pricing, with 3/6/9-month no-cost EMIs on most products. Access easy exchange on premium appliances and unbeatable prices on new launches, making high-end upgrades more accessible than ever.

• BGM (Beauty, Grooming & Wellness): Get the best offers on skincare, haircare, and wellness picks—from cult K-beauty brands and other premium brands. 

• Home Essentials: Up to 70% off on kitchenware, cleaning tools, and organizers from Pigeon, Mortein, and more—everyday utility, GOAT prices.

• Grocery: New users can avail ₹400 off, structured as ₹100 off on each of their first 4 grocery transactions, and avail bank offers (Valid till July 17) such as:

1. Axis Bank Credit Cards (EMI and Non-EMI Transactions), Flipkart Axis Bank Credit Card EMI Transactions and IDFC First Bank (Credit Card Non-EMI and EMI Transactions, and Debit Cards):

• ₹200 off on a minimum transaction of ₹2,000

• Flipkart Minutes: Midnight Drop Sale: A special 12 AM to 2 AM sale window is being planned on Flipkart Minutes. All mobile and electronic deals will be available during this slot. GOAT Sale products, especially mobiles, will be delivered within 10 minutes, showcasing the platform’s instant delivery capabilities

• Fashion Bonanza: Enjoy Buy one get one (BOGO) deals, mega clearance deals, and fresh arrivals for men, women, and kids from brands like PUMA, USPA, LEVI'S, Casio, HRX & more.

• Furniture and Home Decor: Style your home with smart deals on sofas, beds, dining sets, and décor from top brands like Raymond Home, Wakefit, and more. Best-in-season picks at prices that fit your space and budget.

Exciting launches from top brands

• Electronics: Check out the latest drops—new audio gear from Mivi, Govo, Nothing, OnePlus, Sony, plus the Sony PlayStation Portal, Fire-Boltt Smart Glass, and upcoming OnePlus Pad 3. Also, explore new laptops from Acer, Asus, HP, Motorola, and MSI. July’s packed with top tech upgrades!

• Home Appliances: Experience brilliance with TCL’s Mini LED TVs, blazing 4K with Xiaomi Fire TVs, and AI-powered immersion with Samsung Vision AI QLEDs. Plus, explore MI’s 55” QLED, Whirlpool & Voltas Beko washers, Haier floral-glass fridges, Acer & Sharp ACs, and smart kitchen picks from Prestige and Kenstar- all packed with premium features at great value.

Affordability Options at Scale

• Up to 10% instant deals from Axis Bank, HDFC Bank, IDFC First Bank, and more

• No-cost EMIs, UPI offers, and bundled exchange deals

• Additional Flipkart Axis Bank Credit Card benefits

• ‘Flipkart Plus’ now gives you early access to major shopping events, surprise post-order treats, and extra 10% off using SuperCoins on bestsellers

• SuperCoins, Flipkart’s rewards currency offers great savings on every purchase and shopping privileges that enable customers to shop smarter. Additionally, get 2% off on Flipkart Gift Cards when you pay with Flipkart UPI, debit or credit card.

Powering Bharat’s E-commerce Growth 
During Flipkart’s GOAT Sale, lakhs of sellers, from both metros and smaller towns, are expected to see a surge in visibility and engagement. These shopping festivals not only drive demand but also equip local MSMEs, artisans, and regional brands while making selling at scale simpler and more sustainable.

How Customers Can Prepare:

• Wishlist top picks in advance for easy access

• Activate Flipkart Plus membership for early entry

• Check bank offers and ensure payment methods are linked

• Look out for hourly flash deals, limited drops, and extra savings through SuperCoins

• Trade in old gadgets and appliances for maximum exchange value

Flipkart invites customers from across India to experience the most comprehensive, accessible, and rewarding shopping event of the year. The GOAT Sale is not just a sale; it’s a commitment to India’s shoppers, sellers, and digital economy.

About the Flipkart Group 
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money. 

Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.

For more information, please write to media@flipkart.com. 

House of Surya, one of India’s most iconic ethnic fashion destinations, is set to usher in the festive spirit with its much-awaited Grand Annual Sale 2025, starting 10th July. Far beyond a traditional sale, this festive retail celebration is Surya’s heartfelt tribute to the community of shoppers who’ve made it a household name and an open invitation to new customers to experience ethnic fashion at its finest.

House of Surya’s Grand Annual Sale 2025 from 10th July

With its timeless occasion wear, contemporary flair, and a legacy built in the heart of Chandni Chowk, House of Surya has long stood for more than just fashion, it represents family, festivity, and flair. This year’s Grand Annual Sale is an elevated version of its most awaited event bringing together unbeatable offers, engaging experiences, and a space designed for discovery and delight.

The Grand Annual Sale is carefully curated as a joyful, high-energy celebration that puts the customer at the heart of everything. For 15–20 action-packed days, shoppers can expect exclusive offers, experiential moments, and surprise delights, all inside a store that feels as festive as the season it celebrates.

What to Look Forward to:

Shop More and Wins Assured Gifts

The much-loved ‘Shop More & Wins’ reward program is back with even bigger excitement. With every bill, shoppers unlock the chance to win assured Apple gifts from iPads to Smart Watches and AirPods, based on shopping value. Shop ethnic, win iconic.

Spin-the-Wheel Fun, Every Day

Why wait to win? The store floor is buzzing daily with interactive Spin-the-Wheel contests, offering instant prizes and surprises for shoppers of all ages. It’s engagement at its festive best.

Lucky Draw Bonanza

Customers also stand a chance to win free shopping worth ₹25,000, ₹15,000, and more through an exciting Lucky Draw contest held during the Sale period. Just shop, drop your entry, and get lucky!

But the celebration doesn’t stop at the contests. House of Surya has transformed its store into a fully immersive experience. Designed to reflect the rich textures of Indian tradition with a modern twist, every corner is a visual delight, perfect for shoppers, families, and even the selfie-happy explorer. The vibrant interiors, spacious aisles, and thoughtfully designed displays ensure that every visit is as joyful as it is convenient.

Another reason to visit? The store now showcases its brand-new wedding and festive collection, a stunning curation of couture and prêt that brings together old-world charm and contemporary glamour. With special launch offers on select pieces, it’s the perfect time to start your wedding shopping or upgrade your festive wardrobe early and smartly.

This sale is more than just an opportunity to save it’s a celebration of customer loyalty, fashion-forward thinking, and community spirit. Every offer, activity, and surprise is thoughtfully created to engage, reward, and elevate the in-store experience.

House of Surya understands that their patrons are not just shoppers; they are storytellers, memory-makers, and trendsetters. The Grand Annual Sale 2025 is an invitation to become part of that story to celebrate not just what you wear, but how you feel wearing it.

Whether you're revisiting a brand you love or walking into Surya for the first time, prepare for a shopping journey filled with festive energy, stylish rewards, and moments worth remembering.

For more information, visit the House of Surya store in Chandni Chowk at any of the stores at Omaxe Chowk Mall or Maliwara and follow them on Instagram and Facebook for updates, winner announcements, and style inspiration. T&C apply.

About the House of Surya

House of Surya is a premier ethnic fashion house specializing in couture and prêt occasion wear. Renowned for its exquisite craftsmanship and attention to detail, the brand offers a wide range of collections that reflect the evolving tastes of modern Indian shoppers. With a stronghold in Chandni Chowk and a loyal customer base across the country, House of Surya remains a trusted name for those who seek quality, elegance, and memorable shopping experiences.

Website: www.houseofsurya.com

The collection, officially launched on June 25 at Dirty Good, Mumbai, reimagines performance wear with the spirit of beloved characters like Batman, Superman, and Wonder Woman, giving your workouts a bold, expressive edge while maintaining STRCH’s commitment to technical comfort and modern design.
 

New Warner Bros Collection by STRCH India
 

“At STRCH, we believe activewear should reflect who you are and how you move. With this collection, we wanted to bring the energy of these iconic superheroes to your everyday workouts, empowering you to feel unstoppable every time you move,” Prithvi Bhagat, Founder, STRCH.

A Community-First Celebration

The June 25th launch event was a vibrant day of movement, art, and community energy that brought STRCH’s ethos to life.
 

The morning began with a high-energy pickleball competition, where influencers, athletes, and the STRCH community came together to play, compete, and celebrate the collection’s spirit of movement. The caffeinated scene kept the energy up, blending music, conversations, and fresh brews to create a lively atmosphere throughout the venue.
 

Guests also engaged in hands-on art sessions, painting Warner Bros characters on shirts and spray-painting designs on bags, adding a personal & creative touch to their gear while celebrating the launch. Good food, great music, and a collective sense of excitement transformed Dirty Good into a space where people could move, create, connect, and celebrate together.
 

The event was more than a collection launch—it was a celebration of self-expression and community movement, capturing the essence of what STRCH is building within India’s performance wear landscape.

A New Era for Activewear

With the Warner Bros collection, STRCH is redefining performance wear in India by blending pop culture with advanced functionality, giving today’s active consumer apparel that is expressive yet high-performing.
 

Each piece in the collection is crafted with breathable, stretchable, moisture-wicking fabrics, ensuring you can run, train, or flow with confidence and the spirit of your favourite superhero.

Now Available

The STRCH x Warner Bros collection is now live on our website and will be showcased through exclusive offline pop-ups across key cities, ready to add a superhero edge to your active lifestyle.
 

Check out the new collection at strch.in/collections/warner-bros-exclusive.
 

Gear up, express yourself, and move with power. This is your hero era.