Bisleri brings a refreshing twist to their association with Royal Challengers Bengaluru

The film opens like any other cricket commercial, with a full crew and Jaideep Ahlawat in the director’s chair. But instead of the usual action-packed shoot, Jaideep takes a refreshingly simple approach, asking the players to just sit back, relax and hydrate. What follows is a witty moment that reveals the ‘commercial’ was just a simple water break. With its understated humour and BTS-style realism, this digital-first campaign shifts the lens, making Bisleri and the act of hydration the true stars of the story.

Tushar Malhotra, Director of Sales & Marketing, Bisleri International, added, “We are delighted to partner with Royal Challengers Bengaluru for the third consecutive season as we continue to champion hydration and create impact. We are sure the refreshing and witty limited-edition reveal film, in collaboration with Jaideep Ahlawat and Rajat Patidar, Venkatesh Iyer, and Tim David from the Royal Challengers Bengaluru team, will be enjoyed by our consumers across the country.”

Commenting on the association, Mr. Rajesh Menon, CEO, Royal Challengers Bengaluru, said, “We’re always looking for ways to connect with our fans beyond the boundary, and this film with Bisleri does exactly that. It captures the camaraderie, the calm within the storm, and the moments that happen when the cameras are not supposed to be rolling. We’re proud to be part of this film that celebrates the game in such a refreshingly and entertaining way.”

Commenting on the association, Mr. Jaideep Ahlawat said, “It was a privilege to collaborate with Bisleri and Royal Challengers Bengaluru on this project. I love how the film transforms something as basic as a water break into a compelling story. Its simplicity, combined with a natural flow of humour, is what really drew me to the campaign.”

Through a mix of on-ground visibility, digital storytelling, and franchise-led content, Bisleri continues to redefine how brands engage with sporting moments shifting from traditional associations to storytelling that is subtle, immersive, and culturally resonant.

Link to the film: www.instagram.com/reel/DXJMShtt9-R/?igsh=aGZleHBqenlrcHZ0

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

As part of the Greener Promise campaign, Bisleri has installed benches made from recycled plastic at the Dwarkadhish Temple
 

The recycled plastic benches demonstrate how post-consumer plastic can be transformed into functional infrastructure rather than discarded as waste. Each bench has been crafted using approximately 40,000 recycled plastic bottle caps, showcasing the potential of sustainable innovation in everyday environments. Adding a meaningful social dimension to the initiative, the backdrop of the benches is painted by The Mouth & Foot Painting Artists (MFPA). Their perspectives give the benches an aesthetic appeal and reflect creativity, inclusion and empowerment.
 

Mr Himanshu Chauhan, Administrator (Mamlatdar), Dwarkadhish Temple, said, “The recycled plastic benches at the Dwarkadhish Temple not only provide functional infrastructure for devotees but also encourage people to adopt sustainable practices and contribute towards a cleaner and greener future. We appreciate Bisleri’s efforts in promoting sustainability and bringing their efforts closer to communities.”
 

Mr K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International reinforced the company’s commitment to sustainability stating, “Bottles for Change continues to serve as a key pillar of Bisleri’s sustainability efforts. The installation at Dwarkadhish Temple aims to encourage thousands of devotees visiting the temple to adopt responsible waste disposal practices and become active participants in recycling efforts. By placing sustainable infrastructure in high-footfall public spaces, Bisleri continues to drive behavioral changes and strengthen community participation in environmental conservation.”
 

Through these meaningful initiatives, Bisleri International continues to lead in sustainability and champion the circular economy, reinforcing its commitment to environmental stewardship.
 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Shinji Fukuyo brought the spirit of Japanese craftsmanship to India, celebrating the artistry behind Hibiki - a true icon from Suntory Global Spirits
 

As the fifth-generation Chief Blender in Suntory’s century-long legacy, Fukuyo represents a lineage of mastery that underpins Hibiki’s creation. Central to this is the Japanese philosophy of Wa, or harmony, where balance, subtlety, and depth are achieved through precise and thoughtful blending. His visit brought together Japan’s storied spirits heritage and India’s appreciation for refined, premium spirits, with Hibiki at the heart of the experience.

A Curated Hibiki Experience

This year’s edition unfolded across two marquee locations, Madeleine de Proust at Fairmont, Mumbai and The Collections at Four Seasons, Bengaluru as intimate, immersive showcases designed to bring the world of Hibiki to life. The exclusive tasting and masterclass-led evenings brought together spirits connoisseurs, industry leaders and tastemakers for a sensorial journey through Hibiki’s layered artistry, guided by the expertise of Shinji Fukuyo.

In Bengaluru, the experience extended into thoughtful cultural expressions, from an ice carving showcase led by Robert Hospet, Portfolio Advocate, South India, Suntory Global Spirits, to a calligraphy station offering personalised mementos for the guests. Created using traditional Japanese brush techniques and minimalist design, these elements reflected a quiet interplay of time, precision and transformation, echoing the harmony that defines every pour of Hibiki.

At its core was an exploration of Hibiki’s blending philosophy, rooted in the ideals of Miyabi, a Japanese concept of elegance and refinement that elevates nature into art. Guests were introduced to the meticulous process behind Hibiki, which harmoniously blends spirits from the Yamazaki, Hakushu Chita distilleries, each contributing to a precise balance between people and nature.

Matured across a range of casks—including American white oak, Spanish oak and rare Mizunara oak—Hibiki reveals its complexity through integration rather than intensity. Fukuyo shared insights into the Japanese approach to blending, where patience, sensitivity and respect for nature guide every decision, resulting in a spirits defined by elegance, depth and balance.

Symbolism Rooted in Harmony

The event also explored the symbolism embedded in Hibiki’s design—from the bottle’s 24 facets representing the Japanese lunar calendar and the passage of time, to the washi paper label and nuanced colour palette. These elements reflect the natural rhythms and aesthetic principles that define Hibiki’s character. This philosophy was echoed throughout the event, drawing subtle parallels between Japanese traditions and India’s own rich heritage of craftsmanship, ritual and storytelling.

Shinji Fukuyo, Chief Blender, Suntory Global Spirits, said: “Hibiki is an expression of harmony, bringing together nature, craftsmanship, and time in a way that is both subtle and deeply layered. In Japan, we pursue balance and refinement with great care, and Hibiki reflects this philosophy in every detail. It was a pleasure to share this approach with guests in India, where there is a growing appreciation for authenticity, craftsmanship, and the quiet beauty of Japanese spirits.”

For more information on Hibiki, please visit house.suntory.com/hibiki-spirits

WHEN:

March 31, 2026 – Mumbai

April 2, 2026 - Bengaluru

WHERE:

Fairmont Hotel, Mumbai

Four Seasons Hotel, Bengaluru

Spain-based Grupo Osborne (“Osborne”), one of Europe’s oldest producers of wines and spirits, has appointed Octopus (APAC) Holdings Limited (“Octopus” or “Company”) as its principal distributor in Singapore under a five-year mandate, alongside a S$5 million strategic equity investment, marking a step towards extending the Company’s business model beyond distribution into brand creation.

Founded in 1772, Osborne is an international food and beverage group with a portfolio of premium brands and a presence in over 70 countries, supported by production facilities across Spain. It owns and manages more than 30 brands across wines, spirits and gourmet products, including global labels such as Carlos I brandy, Nordés gin, Cinco Jotas ham and Bodegas Montecillo wines.

As part of the partnership, Osborne will invest S$5 million in Singapore-listed Octopus by subscribing for new shares at S$0.0680 each, representing a 13.33% premium to the Company’s last closing price of S$0.0600 on 9 April 2026. The investment will give Osborne a 6.40% equity stake, aligning its interests with Octopus’ regional growth strategy.
 

Osborne, a family-owned business now led by the sixth generation, in 2024 reported net sales of €251 million (S$372 million) and net profit of €16.1 million.
 

Under the five-year agreement, renewable for successive three-year periods, Octopus will manage Osborne’s distribution value chain in Singapore. This includes distribution across retail, on-trade and e-commerce channels, alongside marketing, trade execution and brand positioning.
 

From distribution to product development
Beyond distribution, the partnership opens a pathway for Octopus to develop its own wines and spirits by leveraging Osborne’s production expertise. Products developed under this collaboration will be tailored for Asian palates, drawing on Octopus’ on-the-ground understanding of consumer preferences, pricing dynamics and route-to-market execution.
 

Through its wholly owned Octopus Distribution Networks, established in 2011, the Company has built a regional wholesale platform specialising in the import, distribution and marketing of beverages across Southeast Asia. Its portfolio spans both local and international brands with established provenance and heritage, supplying a customer base ranging from high-end cocktail bars to mass-market retailers.

The Osborne partnership marks a natural extension of this model. It positions Octopus to move upstream from distributor to brand creator, with the ability to originate and scale products designed for regional markets. Economic benefits from jointly developed products will be shared equally between both parties.
 

Scalable platform for regional expansion

The partnership is structured as a scalable regional platform, enabling Octopus to extend Osborne’s distribution footprint across Asia-Pacific. Expansion beyond Singapore will be carried out via separate local distribution agreements with existing and newly acquired distribution companies. This allows the network to scale progressively as Octopus builds its regional presence.
 

Mr Fernando Terry Osborne, Chief Executive Officer of Osborne, said, “This partnership with Octopus represents a decisive step in Osborne’s international growth strategy. Asia-Pacific is a priority region for our brands, and Singapore provides a solid platform from which to strengthen our presence in high-potential markets. The investment in Octopus reflects our confidence in their operational capabilities and business vision. We share the same ambition: to bring the excellence and authenticity of our brands to new consumers across the region. We are convinced that, together, we can accelerate our expansion and develop value propositions adapted to the preferences of the Asian market.”
 

Mr Paul Hopkins, Chief Executive Officer of Octopus, said the collaboration expands the Company’s role within the value chain.
 

“This partnership goes beyond distribution. By combining Osborne’s production expertise with our market knowledge, we will be able to develop products built for Asian consumers from the outset,” he said. “It marks a step forward in our strategy to become not just a distributor of global brands, but a creator and owner of brands in our own right.”
 

The distribution agreement is expected to contribute to Octopus’ revenue growth and enhance margins through a greater mix of premium, brand-led products.
 

Octopus intends to replicate this model across future partnerships, combining distribution mandates and strategic investments, where appropriate, with product co-development to build a regional, brand-led platform.

www.octopusholdings.asia/
www.linkedin.com/company/grupo-osborne/?originalSubdomain=es
www.facebook.com/OsborneExperience?ref=ts&fref=ts
www.instagram.com/accounts/login/?next=%2Fosborne_oficial&source=omni_redirect
www.youtube.com/user/SalaPrensaOsborne

 

Octopus (APAC) Holdings Limited

Octopus (APAC) Holdings Limited is a Singapore-listed alcohol distributor focused on building a scalable regional platform through acquisitions and partnerships with global brand owners. Formerly known as GS Holdings Limited, the Company distributes a portfolio of beers, wines and spirits across Asia-Pacific through a network spanning retail, on-trade and wholesale channels.
 

For more information, please visit www.octopusgroup.com.sg.
 

Grupo Osborne

Founded in 1772, Grupo Osborne is one of the oldest and most established producers of wines and spirits in Europe, with a heritage spanning more than 250 years. The family-owned group has evolved into an internationally recognised food and beverage company with a diversified portfolio of premium brands and a presence in over 70 countries.
 

Grupo Osborne owns and manages more than 30 brands across wines, spirits and gourmet products, including globally recognised labels such as Carlos I brandy, Nordés gin and Bodegas Montecillo wines. Its products are supported by multiple production facilities in Spain and an expanding international footprint, underscoring its role as a global ambassador of Spanish gastronomy and premium beverages.

With a legacy built on heritage, craftsmanship and international expansion, Grupo Osborne is widely regarded as one of Spain’s most iconic consumer brands and among the oldest continuously operating companies in the global wine and spirits industry.
 

For more information, please visit www.osborne.es/en.

Superplum InstaTrace™ QR Scanner

Every Superplum pack carries a unique QR code. One scan — no app download, no login — and families get the full, verifiable life story of their fruit: where it was grown, who grew it, how it was tested, and how it reached their home. In a market where consumers have been told to just “trust the label,” InstaTrace replaces blind faith with open data.

Here Are The Receipts.

India’s fruit industry is a $100 billion market with zero consumer-facing transparency. No brand lets you verify safety. No brand shows you the farm. No brand names the farmer. InstaTrace changes all of that.

When a consumer scans the QR code on a Superplum pack, they access a comprehensive intelligence report covering eight sections of verified data:

Pesticide Safety: Verified, Not Claimed

Every batch is tested at a NABL-accredited laboratory for pesticides, fungicides, herbicides, insecticides, and growth regulators. The actual lab report is linked directly in the scan. Consumers don’t read a marketing claim — they read the lab data. When the InstaTrace report says “Within Safe Limits,” that’s not a tagline. That’s a test result.

The Farmer: Named, Photographed, Rewardable

InstaTrace reveals the actual grower behind each pack — their name, photograph, years of farming experience, and a harvest calendar showing their growing season. For example, a scan of Superplum Papaya shows grower Daga Mahadu Karankal from Shindkheda, Maharashtra, farming for over a year with drip irrigation and high farm hygiene. Consumers can even pay the farmer a direct bonus through a secure portal — turning purchase into partnership.

The Farm: GPS-Pinpointed, Satellite-Mapped

Every InstaTrace report includes a precise satellite map of the source farm. This is how Superplum guarantees provenance. A Sindhura Mango scan shows the exact orchard in Muthalamada, Kerala — with plant age, irrigation type, disease incidence levels, and farm hygiene rating. For GI-tagged varieties, this is irrefutable proof of origin: not “Alphonso-style,” but actual, verified Alphonso from its rightful region.

The Journey: Tracked all the way

From the moment the fruit is hand-picked to the final quality check at the distribution centre, InstaTrace logs every step. Consumers see harvest time, sorting location, transport temperature, humidity levels, and the name of every quality inspector who handled their batch. A Papaya batch scan reveals it was harvested in Dhule at 9:30 AM, transported at 13°C with 51% humidity, and quality-checked in Noida — every checkpoint verified.

Hygienic Handling: Checked at Every Stage

The report confirms that procurement centres, transport vehicles, distribution centres, and packaging lines all passed hygiene checks before the batch moved through. This isn’t a blanket assurance — it’s a checkpoint-by-checkpoint verification trail.

Carbon Footprint: Measured, Not Marketed

For the first time in Indian fresh produce, consumers can view the calculated carbon emissions for their pack’s journey from farm to city. Sourced from the GHG Emission Factors Hub, this gives environmentally conscious families real data, not a green label.

See the reports in action: Papayas | Sindhura

Why There’s Nothing Like This. Anywhere.

InstaTrace is not a QR code that links to a marketing page. It is not a blockchain gimmick. It is a live, batch-specific intelligence report powered by Superplum’s proprietary FreshManager™ platform — a system built over five years of in-house R&D to manage India’s most complex fresh produce supply chain.

Globally, no fresh fruit brand combines all of these elements in a single consumer-facing scan: batch-level pesticide lab reports, named and photographed growers, GPS farm coordinates, timestamped cold-chain journey tracking, hygiene verification, and carbon footprint data. Leading international brands offer partial traceability — a regional certification here, an anti-counterfeit code there. InstaTrace goes further by declassifying the entire supply chain for every individual pack.

The Safe Fruit Movement

InstaTrace is the public-facing expression of Superplum’s broader mission: to make fruit safety visible and verifiable across India. Behind the QR code is a nationwide infrastructure of farm-level cold rooms, precision sorting and grading facilities, proprietary cold-chain transport (Fresherator™), automated ripening chambers, and state-of-the-art distribution centres — all digitally traced and connected through FreshManager™.

This modern supply chain enables Superplum to deliver what was previously impossible in India: high-quality, pesticide-tested, fully traceable fruit at scale — including delicate varieties like lychees, cherries, and ready-to-eat mangoes, delivered nationwide.

Don’t Guess. InstaTrace It!

About Superplum

Superplum is reimagining India’s fruit supply chain with a mission to make fruit safety visible and verifiable. Through its proprietary technology platform, custom-designed digital cold chain, and direct farmer relationships, Superplum delivers premium, traceable, and safe-to-eat fruit to consumers while ensuring fair returns for farmers. The company operates India’s first state-of-the-art modern fresh produce supply chain, serving consumers across multiple states through retail, quick-commerce, and e-commerce channels.

Website: www.superplum.com

Bisleri International Partners With Karan Aujla’s P-Pop Culture India Tour 2026 as Official Beverage Partner
 

Karan Aujla has come to define a generation of Punjabi pop, shaping both sound and cultural expression. The P-Pop Culture India Tour brings that energy to life at scale, uniting fans across cities in a shared celebration of music and community. As part of its on-ground presence, Bisleri will set up free hydration stations across all venues, ensuring access to safe drinking water throughout the concert experience.

Speaking about the association, Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said, “Live entertainment has emerged as one of the most powerful platforms for brands to build cultural relevance at scale. As India’s concert economy expands, it opens up high-impact touchpoints to engage younger audiences in authentic environments. Our partnership with Karan Aujla’s P-Pop Culture India Tour 2026 allows us to strengthen Bisleri’s presence in this space while delivering a critical on-ground utility through reliable hydration. It’s a strategic investment in connecting with consumers in moments that matter, at scale and across markets.”

Commenting on the partnership, Mohit Bijlani, Founder, Team Innovation stated, “Designing for a tour of this scale comes down to precision and flow across every touchpoint. With the P-Pop Culture India Tour, our focus has been on making every element work seamlessly together. Bisleri played a key role in that, with a consistent presence across cities that ensured fans had access throughout. It was a purposeful association that added real value on ground.”

Bisleri’s continued presence across large-scale live events reflects its evolving role as essential infrastructure within India’s growing live entertainment ecosystem, enabling reliable hydration at scale.
 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Vedica Presents “Life Full of Altitude” starring Rana Daggubati, a New Expression of the Good Life
 

The film features Mr. Rana Daggubati, showcasing a day in his life that's effortlessly modern and balanced. With an indie dog by his side, the narrative unfolds through moments of subtle refinement and genuine connection. As the story flows from everyday comforts to the thrill of the mountains, it finds its rhythm in the contrast between movement and stillness, adventure and retreat. Set against stunning natural landscapes, the journey culminates in a serene mountain retreat, beautifully reconnecting with Vedica's roots.

The thoughtful inclusion of an adopted indie dog adds a quiet yet meaningful layer to the narrative, subtly reflecting Vedica's purpose-driven philosophy, encouraging responsible choices like "adopt, don't shop." With understated elegance, the campaign bridges the brand's Himalayan origins with a balanced, modern lifestyle, making the essence of subtle luxury feel both aspirational and relatable. It brings the story closer to everyday life, weaving a gentle yet impactful connection with the consumer.

Commenting on the launch of the film, Ms. Jayanti Khan Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., said, “There is a clear shift in how premium is being understood today. It is far more personal, more considered, and closely aligned with how people choose to live. With Vedica, our focus has always been on building a brand that brings together strong provenance with a meaningful place in the consumer’s lifestyle. We’re also delighted to have Mr. Rana Daggubati be a part of Vedica’s journey. He is known for his creative versatility, and a larger-than-life presence that extends beyond cinema, embodying a modern sensibility that resonates with audiences across cultures. ‘Life Full of Altitude’ reflects this evolution while also embracing thoughtful choices that quietly shape a more responsible way of living.”

Actor Rana Daggubati, the film’s protagonist added, “What drew me to this film is how effortlessly it captures the idea of living well. It is not loud or exaggerated, but rooted in moments that feel real, personal, and fulfilling. That is what makes ‘Life Full of Altitude’ resonate. Vedica sits very naturally within that world, without needing to assert itself.”

The film is available across digital platforms and will be amplified across premium lifestyle and experiential touchpoints.

Link to the film: A Life Full Of Altitude | ft Rana Daggubati

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Bisleri Marks Its Largest T20 Season Play with Five Leading Cricket Franchises

With a legacy spanning over five decades, Bisleri continues to champion hydration as a critical pillar of performance, building one of the region’s most expansive sports marketing portfolios across India and the Middle East. The ongoing partnerships further deepen the brand’s association with high-energy cricketing platforms that resonate strongly with passionate audiences.

Expressing enthusiasm on the extension of this partnership, Tushar Malhotra, Director of Sales & Marketing, Bisleri International said, “The T20 cricket season is one of the biggest sporting spectacles in the world and represents one of our largest sports partnerships at Bisleri. As we mark our fourth consecutive season of hydration partnerships with some of the most celebrated cricketing franchises in the country, it provides a powerful cultural moment to engage with consumers at scale. Through integrated activations across retail, on-ground experiences and digital storytelling, we aim to enhance visibility while continuing to champion the importance of everyday hydration as an essential part of performance and lifestyle.”

Sunil Gupta, CEO, Delhi Capitals, said, “We are delighted to extend our partnership with Bisleri for another exciting IPL season. Over the years, this association has evolved into a strong and meaningful collaboration, and together we aim to create memorable experiences for our fans.”

Satish Menon, CEO, Punjab Kings, said, “We are delighted to welcome Bisleri to the Punjab Kings family as our official partner. Bisleri is a brand that enjoys immense trust across the country, and this long-term partnership aligns with our vision of working in collaboration with the brands that share values of performance, consistency and fan-first engagement.”

Alok Chitre, Chief Operating Officer, Rajasthan Royals, said “Continuing our partnership with Bisleri as our Official Hydration Partner reflects a strong and valued association for the Royals, centred around elevating the fan experience. This season, we look forward to championing the partnership through engaging digital content and unique on-ground activations that bring us even closer to our fans."  

Rajesh Menon, CEO of Royal Challengers Bengaluru, said “We are delighted to continue our partnership with Bisleri as our Official Hydration Partner. With one of the most passionate fan communities in cricket, strengthened associations like this enable us to create memorable experiences and celebrate the unmatched energy of RCB fans throughout the season.”

Mr. K Shanmugam, CEO of Sunrisers Hyderabad, said, "We are proud to welcome Bisleri into the Sunrisers Hyderabad family. Their legacy of quality and consistency makes them a natural fit for our ecosystem. This partnership reinforces our focus on working with brands that bring tangible value to our team, our players, and our fans."

The partnerships are designed to bring fans closer to the action - from limited-edition team bottles to high-energy stadium experiences, retail activations, and interactive digital content throughout the season. By integrating with each franchise’s unique regional fan base, the initiative aims to celebrate the passion, loyalty, and identity that define Indian cricket fandom. We have also partnered with Star Sports to be present with our television commercials across all the matches of the season. 

With partnerships spanning 120+ sporting associations, Bisleri commands one of the largest hydration portfolios across India and the Middle East, cutting across virtually every major sporting genre. Our associations include some of the most iconic sporting properties such as all Procam Marathons, the Dubai Marathon, the Ras Al Khaimah Half Marathon, the Professional Golf Tour of India, seven football teams in the Indian Super League, five teams in the UAE ILT20 League, Ultimate Table Tennis, the Mubadala Abu Dhabi Tennis Open, leading WTA Tour and ATP Tour events in India, the Hockey India League, the Ladakh Marathon, the JSW Indian Open, Spartan Race, and many more, reinforcing our commitment to powering athletes and sporting excellence at every level.

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
 
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
 
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com

Nutrica Yellow Mustard Oil

With consumers increasingly moving towards cleaner and more natural cooking ingredients, Nutrica Yellow Mustard Oil unrefined to retain its natural antioxidants and full-bodied nutrition caters to health-conscious families, fitness enthusiasts, and home cooks who seek authentic flavours without compromise. It preserves the natural aroma, taste, and nutritional value of yellow mustard seeds, making it a dependable choice for everyday Indian cooking, from tadkas and sauteing to curries, marinades, and traditional recipes.

Nutrica Yellow Mustard Oil stays close to tradition by bringing the rich taste and natural character of mustard without chemical processing, making it a trusted choice for families seeking real and reliable kitchen staples. The product is available in two convenient pack sizes, a 1 Litre PET bottle and a 5 Litre tin container, catering to both nuclear and joint family needs. It will be available across general trade stores and retail outlets in Delhi NCR.

Commenting on the launch, Sparsh Sachar, Director and Business Head – FMCG, Nutrica, said, “At Nutrica, we believe that everyday cooking should be both wholesome and flavourful. Consumers today are more aware of what goes into their meals, and Nutrica Yellow Mustard Oil has been crafted with that understanding. It brings natural purity and the authentic taste that Indian kitchens have trusted for generations. With this launch, we are continuing our commitment to offering products that make home cooking healthier and more enjoyable.”

The introduction of Yellow Mustard Oil expands Nutrica’s growing offering of clean-label, natural food products, furthering its vision of becoming a preferred brand for modern households seeking purity and authenticity in their everyday cooking experiences.

About Nutrica
Nutrica, a leading edible oil brand of BN Agritech Limited, carries a mission to reimagine health by crafting innovative and nutritious oils that cater to the diverse needs and preferences of families across India. Understanding that every family is unique, the company is dedicated to creating nutrient-infused oils that fulfil the health goals and taste preferences of its customers. The oils are made from the finest ingredients and cutting-edge technology, ensuring the highest standards of quality and nutrition.

Vedica Brings Premium Hydration to Def Leppard’s India Tour Across Three Cities

Vedica will lead the on-ground presence with branded water selling carts positioned across key venue zones, along with the brand’s signature balloon activation to add to the visual energy of the event. Complementing this, Bisleri will ensure uninterrupted access to safe drinking water through free hydration stations across the venues, enabling fans to stay refreshed throughout the performances.

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said, “The Def Leppard India tour represents a pinnacle of global entertainment, and Vedica is proud to be part of this cultural milestone. With Vedica, we are elevating the live music experience, ensuring our brand resonates with the sophisticated lifestyle and high-energy atmosphere that defines this iconic tour. With dedicated free hydration stations by Bisleri, we aim to enhance the overall experience for the concert goers. Our presence is designed to move beyond the traditional, seamlessly integrating our signature expression of purity and balance into the concert’s premium landscape.”

Commenting on the partnership, Samradha Tibrewala, Head - Partnerships and Revenue, BookMyShow, said, “At BookMyShow Live, every detail of the fan experience is intentionally designed, and hydration is a fundamental part of that. At the Def Leppard India tour, as with all our events, we’ve ensured free and easy access to drinking water so fans can focus on what truly matters - the music. With partners like Bisleri, we’re able to deliver this reliably and at scale, across every touchpoint.”

The Def Leppard India tour will take place in Shillong on 25 March, Mumbai on 27 March, and Bengaluru on 29 March, uniting music fans across cities for a high-energy live experience with easy access to hydration throughout.

About Bisleri International Pvt.
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com. 

Vedica Partners with Rishab Sharma’s Sitar for Mental Health India Tour 2026

The multi-city tour is conceived as a multi-sensory, immersive and holistic experience that seamlessly blends music with mindfulness. It invites audiences to pause, reflect, and engage with sound in a more intentional and meaningful way.

With a mission to redefine how Indian classical music connects with contemporary listeners, Sitar for Mental Health positions the sitar as a powerful conduit for inner reflection and emotional release. The experience bridges meditative soundscape rooted in classical Indian tradition with contemporary elements, creating a deeply resonant and transformative live experience.

Rooted in a shared philosophy of mindful living and culturally enriched experiences, this collaboration underscores Vedica’s continued association with premium, culture-shaping IPs and live events. It reflects the brand’s commitment to engaging with evolving, discerning audiences at the intersection of wellness and contemporary lifestyle.

Tushar Malhotra, Director of Sales and Marketing, Bisleri International states, “Sitar for Mental Health by Rishab Rikhiram Sharma is a deeply immersive cultural experience—where music, emotion, and mindfulness come together to create something truly special. With Vedica, our intent was to complement this atmosphere by becoming a seamless part of the experience by elevating moments of pause, reflection, and connection. As a brand born in the Himalayas, Vedica naturally aligns with platforms that celebrate conscious living and meaningful experiences. This association reflects our continued effort to be present in spaces that inspire a more elevated, mindful way of life.”

Mohit Bijlani, Founder, Team Innovation states, “With Sitar for Mental Health, our focus was on creating an immersive and intentional environment that remained true to the essence of the experience. Vedica’s association played a pivotal role in shaping this vision, enabling us to integrate a premium hydration layer that felt both purposeful and contextually relevant. Our approach was to ensure that Vedica was not merely present, but seamlessly woven into the overall journey where functionality met experience.”

Vedica partnered across two key showcases of the tour in Delhi (April 19) and Mumbai (March 20) with exclusive on-ground presence at both venues. Vedica-branded hydration and retail carts were strategically placed to offer a seamless and elevated hydration experience for attendees. This carefully curated presence complemented the overall ambiance of the showcases, reinforcing the brand’s signature expression of purity, balance and calm. 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com

P.F. Chang’s debuts in Mohali at HLP Gallerria, marking its entry into the Tricity and expanding its North India presence with elevated American Pan-Asian cuisine, famous across the globe

Founded in 1993, P.F. Chang’s has spent over three decades honoring the 2,000-year-old tradition of wok cooking, bringing high-heat technique, scratch preparation and layered Asian flavors to more than 300 restaurants across 20+ countries. With Mohali, the brand extends this global legacy to a new audience that appreciates bold flavors and contemporary Asian food served with honor. 

With seven restaurants already operating across Mumbai and Delhi-NCR, the Mohali restaurant is P.F. Chang’s eighth restaurant in India, extending the brand’s presence beyond established metro strongholds into high-potential Northern markets.

Ramit Bharti Mittal, Executive Chairman & Director, Gourmet Investments Pvt. Ltd, said: “At P.F. Chang’s, we have built a loyal following in India by staying true to our culinary roots while evolving with the modern Indian diner. Mohali today is one of North India’s most happening food destinations, with guests who are eager to experiment. Our entry here today is therefore perfectly timed to fit into this vibrant food culture by offering bold, new flavors and globally benchmarked experiences.”

Taylor Viersen, VP, Global Brand Development, P.F.Chang’s, stated: “Expanding into the Tricity market is a proud milestone in our strategic growth across India, a market that remains a top priority for P.F. Chang’s. We look forward to delivering our signature bold flavors, world-class standards, and ‘wok-first’ culinary heritage to Mohali.”

At the heart of the experience lies the brand’s signature 700-degree wok fire, designed to preserve texture, flavor intensity and nutritional value. Guests can savor iconic American Pan-Asian dishes such as Chang’s Lettuce Wraps, Dynamite Shrimp and Kung Pao Chicken, alongside an expansive menu curated for Indian diners, including vegetarian and Jain selections. Guest favorites like the Great Wall of Chocolate, the always ordered Orange Chicken and the Lo Mein are also sure to attract new fans. All dishes are served completely MSG-free, reinforcing the brand’s commitment to quality and purposeful cooking. Recognizing Punjab’s affinity for robust, comforting flavors, the menu also highlights chicken-forward classics that showcase the brand’s layered approach to spice, heat and texture.

Jerry Thomas, Culinary Head- Restaurants, said: “Our cuisine is built on technique and precision. High-heat wok cooking, fresh ingredients and sauces prepared from scratch every day are fundamental to what we do. Alongside globally loved classics, the Mohali menu introduces locally crafted expressions inspired by the P.F. Chang’s culinary legacy, including dishes such as Hunan Chili Chicken, Ring of Fire Shrimp and Crispy Lotus Root, each bringing bold flavor, balance and the signature wok-fired intensity the brand is known for.”

In addition to its culinary offerings, P.F. Chang's is committed to delivering an exceptional dining experience characterized by attentive service and a warm, inviting atmosphere. The Mohali outpost will feature stylish interiors, making it an ideal setting for family gatherings, celebrations and casual dining.

As P.F. Chang’s continues its measured expansion into key Northern markets, the focus remains clear: tradition, embrace innovation and deliver bold Asian flavors served with purpose.

About P.F. Chang’s

Website: pfchangs.in

Instagram: www.instagram.com/pfchangsindia/?hl=en

Founded in 1993 by Paul Fleming and Philip Chiang, P.F. Chang’s created a modern Asian dining experience within a premium casual format. The brand’s culinary foundation lies in traditional wok cooking and scratch preparation, with dishes cooked over high heat to retain texture and flavor balance.

P.F. Chang’s operates more than 300 restaurants across 20+ countries and positions itself as a destination for social dining and shared meals.

In India, P.F. Chang’s currently operates seven outlets:

Mumbai — Lower Parel (Lodha), Khar, Andheri, Borivali (Sky City Mall)
Delhi-NCR — DLF Mall of India (Noida), Ambience Mall (Vasant Kunj), CyberHub (Gurugram)

Fact Sheet

Where: Ground Floor, West Court HLP Gallerria, Sector 62, Mohali.
Timings: Dine in operational hours - 12 to 11 pm

Gold Winner Refined Sunflower Oil Onboards Rachita Ram as Brand Endorser

Through this association, Rachita Ram will feature in upcoming campaigns across digital and social media platforms, highlighting the importance of thoughtful cooking and everyday food choices that families rely on. Her relatable personality and cultural connect make her a natural ambassador for a brand that has been a dependable presence in kitchens for decades.

Gold Winner Refined Sunflower Oil, the flagship brand of Kaleesuwari Refinery Pvt. Ltd., is a legacy brand with a long-standing reputation built on consistency, trust, and quality. For over three decades, Gold Winner has earned the confidence of millions of households by delivering light sunflower oil enriched with vitamins A, D, and E. The brand continues to stand for dependable quality while supporting healthier lifestyles and preserving the authentic taste families cherish.

Speaking about the collaboration, Rachita Ram said, “Food has always been at the heart of our homes and celebrations. Gold Winner Refined Sunflower Oil is a brand that generations of families have trusted for its quality and consistency. I’m delighted to partner with a legacy brand that encourages families to cook wholesome meals while keeping traditions alive.”

With Rachita Ram as its brand endorser, Gold Winner aims to further strengthen its bond with consumers and reinforce its position as a trusted legacy brand that continues to deliver quality to households across South India.

For More Information, please visit www.kaleesuwari.com

Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, today announced the third season of Swiggy Restaurant Awards. The annual awards have been designed to recognize and celebrate the best restaurants across India. Voting for the awards will be open till March 27, 2026, on the Swiggy app. The winners will be determined solely via public voting and will be announced on March 28, 2026. This year’s edition is bigger than ever, expanding its footprint to 160+ cities, with 11000, nominated brands competing across a diverse set of categories.

Swiggy Rx Awards Third Edition

The Swiggy Restaurant Awards 2026 aims to honor the restaurants and chefs who continue to raise the bar for culinary excellence across the country. From iconic neighborhood favorites to trending global cuisine hotspots, the awards celebrate those who have defined India’s food landscape over the past year.

Some of the key award categories include popular core categories like

• Best in North Indian

• Best in Biryani

• Best in Pizza

In addition to this, it will include Spotlight categories like 

• Best Local Gems

• Best Newcomers

• Best in Global Flavours (Korean, Mexican, Japanese)

• Best Regional Favourites (including Best in Andhra, Best in Goan cuisine, Best in Assamese cuisine and more)

The Swiggy Restaurant Awards 2026 will also see the launch of a number of new and trending categories including

• Best in Coffee & Tea (including trending beverages like Boba and Matcha)

• Best in Trending Dish Families (Mandi, Pasta, Arabic cuisine)

• Best EatRight Brands

• Best Corporate / DeskEats Brands 

Some of the participating cities for the Swiggy Restaurant Awards 2026 include  Delhi NCR, Mumbai, Bengaluru, Chennai, Pune, Kolkata, Hyderabad, Chandigarh, Bhopal, Coimbatore, Goa, Indore, Jaipur, Lucknow, Ranchi, Varanasi, Amritsar, Bhubaneswar, Dehradun, Guwahati, Jalandhar, Kanpur, Kochi, Kozhikode, Mangaluru, Mysore, Nagpur, Patna, Pondicherry, Surat, Udaipur, Vijayawada, Agartala, Ahmedabad and many more.

Adding to the excitement, customers can Vote & Win up to INR 600 Swiggy Cash plus exclusive coupons. Users can also share their voting link with friends and earn additional rewards, unlocking up to INR 600 in Swiggy Cash through participation.

Swiggy Restaurant Awards 2026 is more than just an awards initiative — it’s a grand tribute to India’s rich and evolving food culture. By voting and sharing, users play a key role in recognising and honouring the best in the business — while earning exciting rewards along the way.

For more details, please visit our website: www.swiggy.com/corporate.

Gold Winner Expands Legacy with Launch of New Edible Oil Range

Originating from a small setup in Chennai nearly 30 years ago, Gold Winner has grown into a strong FMCG brand, trusted by mothers across generations. Fondly associated with the sentiment “Ammakkalin Nambikkai”, the brand today reaches nearly 2 crore families every month, built on a foundation of consistent quality and reliability.

The introduction of the new range marks a significant step in the brand’s journey, allowing consumers to access a wider variety of oils under the trusted brand ‘Gold Winner’. The expanded portfolio aims to suit diverse cooking styles and traditional recipes, reflecting the evolving needs of modern kitchens and aspirational mothers.

Launched under the tagline “Gold Winner 5 – Quality la Vera Range-u”, the new lineup reinforces the brand’s commitment to delivering quality while simplifying the decision-making process for families. In a market where consumers often turn to multiple brands for different oils, Gold Winner aims to provide a single, dependable solution that mothers can trust across all, types of dishes.

The new range is guided by three core promises: The trust the ‘Gold Winner’ brand has built over decades, oils suited for all kinds of dishes and cuisines and uncompromising quality.

With this expansion, Gold Winner continues its mission to evolve alongside the needs of South Indian families, offering a complete portfolio of high-quality cooking oils while remaining rooted in the trust it has cultivated over 30 years.

For More Information, please visit: www.kaleesuwari.com

A group picture showing event organizers, culinary professionals, influencers, and guests
 

The association hosted an exclusive presentation on 9 March 2026 at Le Méridien New Delhi, followed by participation at AAHAR 2026 from 10-14 March at Pragati Maidan. The initiative comes at a time of strong growth in India’s imports of European soft wheat flour, reflecting rising demand from professional chefs, artisan bakers and increasingly discerning home cooks seeking premium, fully traceable ingredients.
 

India: A High-Potential Growth Market

India continues to demonstrate robust demand for imported soft wheat flour:
 

• Imports reached €1.7 million in 2024, the third highest level ever recorded.

• In the first ten months of 2025 alone, imports totalled €2.5 million, already surpassing previous annual figures.

• Forecasts indicate imports may exceed €3 million by the end of 2025, marking a historic high.
   

Italy remains the leading European Union exporter of soft wheat flour to India, with exports projected to reach approximately €378,000 in 2025.
 

“India represents a strategic and fast-growing market for high-quality European flour,” said Vincenzo Martinelli, President of ITALMOPA. “Although India is one of the world’s largest producers of soft wheat flour, we are witnessing increasing demand for premium imported products, particularly within the hospitality sector. The current growth trajectory confirms the significant long-term potential of this market.”
 

Promoting Excellence through “Pure Flour from Europe”

The “Pure Flour from Europe” campaign aims to raise awareness of the superior characteristics of European soft wheat flour - especially Italian flour recognised worldwide for:
 

• Consistent baking performance

• Excellent elasticity and dough stability

• High food safety standards

• Full traceability

• Sustainable production practices.
   

Italian soft wheat flour is particularly valued for uses such as Neapolitan pizza, focaccia, artisan breads, pastries and fresh pasta, where flour performance is essential to achieving authentic texture and structure.
 

Devna Khanna, Director of i2i, and Chef Manjit Gill, President of the Indian Federation of Culinary Associations (IFCA) engage with delegates, discussing collaboration, culinary trends, and industry initiatives
 

Rigorous Safety, Traceability and Sustainability Standards

Founded in 1958 and headquartered in Rome, ITALMOPA represents more than 80 industrial milling companies across Italy and is the largest flour milling association in the European Union. European milling operations are subject to some of the world’s most stringent food safety regulations. Quality controls begin with the careful selection of wheat and continue throughout the milling and distribution process via fully computerised traceability systems.
 

Thousands of analytical tests and cross-checks are conducted annually by independent accredited laboratories to ensure compliance with EU standards. In addition to quality assurance, the European milling industry remains committed to sustainability, investing continuously in energy efficiency, emissions reduction and responsible by-product utilisation.
 

Live Demonstrations and Tastings at AAHAR 2026

Visitors to AAHAR 2026 can discover “Pure Flour from Europe” at Booth 13B, Hall 1G, where representatives from leading Italian milling companies, including Molini Agugiaro & Figna and Mulino Caputo, will meet industry professionals and buyers. Live culinary demonstrations will be led by Italian master chefs Giuseppe Ottolano and Riccardo Scaioli, who will prepare authentic Neapolitan pizza and Pizza in pala using premium Italian flour, enabling visitors to experience its performance first-hand.
 

Strengthening EU–India Trade Relations

The campaign also reflects the strengthening of trade relations between the European Union and India. Following the closure of negotiations on a landmark free trade agreement between the European Union and India, further agri-food exchanges will be facilitated, opening new opportunities for high-quality European products within the Indian market.
 

With India’s rapidly expanding hospitality sector and growing appetite for international cuisines, Italian soft wheat flour is well positioned to support chefs and bakers seeking authenticity, consistency and premium quality.
 

About ITALMOPA

Founded in 1958 and based in Rome, ITALMOPA (Italian Association of Milling Industries) represents over 80 industrial milling companies and promotes the excellence, innovation and sustainability of Italian flour production worldwide. The association plays a key role in advancing quality standards and supporting international market development for Italian milling products.
 

For further information, visit www.pureflourfromeurope.com and follow the campaign on Instagram - Facebook - YouTube.

French Toast Sticks

The entry into the UK market marks the company’s first product launch in the region and forms part of its strategy to diversify export markets and expand its presence across Europe. The UK will serve as a gateway for the company to promote its broader range of value-added frozen food products, including specialty potato products and frozen appetizers, across the European Union.

The expansion follows the company’s recent export initiatives in Australia earlier this year, as Himalaya Food International strengthens its global footprint and mitigates the impact of changing international trade dynamics.

The company expects its European expansion to benefit from the recently concluded India–EU trade agreement, which is expected to improve export competitiveness through favourable duty structures and enhanced logistics integration.

In a parallel development, Himalaya Food International has successfully completed product registration with US Foods, marking its transition from operating as a spot vendor since 2025 to becoming a Regular Approved Vendor within the distributor’s procurement network.

Following the approval, APN numbers have been assigned to the company’s core product range, enabling procurement teams across the US Foods network to place direct orders through their centralized purchasing systems.

The initial product portfolio approved under the program includes:

• French Fries – Straight Cut

• French Fries – Crinkle Cut

• French Fries – Shoestring

• Baked Potato Skins (BPS)

The development is expected to significantly enhance Himalaya’s reach across the extensive US Foods distribution network, providing opportunities for future product listings and expansion across North American foodservice channels.

Founded in 1979 by Man Mohan Malik, Himalaya Food International has grown into a global food processing enterprise employing over 1,200 people and supporting more than 1,000 contract farmers.

Founded in 1979 by Man Mohan Malik, Himalaya Food International has grown into a global food processing company employing over 1,200 people and supporting 1,000+ contract farmers. The company operates two ISO 22000-certified facilities in India, producing natural frozen and canned foods using advanced processing technologies without chemical preservatives. Under the leadership of Sanjiv Kakkar, Executive Director and President – North America, Himalaya is expanding its presence in the U.S. and Canada. The company follows a circular farm-to-fork sustainability model, recycling agro-waste into compost for mushroom cultivation and returning it to farmers to improve soil health. With growing access to European and North American markets, the company expects stronger global demand for its frozen food portfolio.

About Himalaya Food International Ltd.

Himalaya Food International Ltd. is a BSE-listed food processing company specializing in frozen and canned food products, including mushrooms, specialty potato products, appetizers, dairy alternatives and snacks. The company serves international markets with high-quality, sustainable farm-to-fork food solutions.

ProNutramax Unveils Two Distinct Brands - ‘Pro Nutra Kidz’ and ‘ANI - Traditional Masalas’

With this dual launch, ProNutramax aims to bridge the gap between convenience and tradition. By combining nutraceutical science with traditional masala excellence, the company seeks to support modern families with products that promote both health and heritage cooking.

Speaking at the launch conference, Ms. Latha Dubay, Founder & CEO of ProNutramax, said, “As modern life becomes faster and more demanding, the home kitchen has turned into a place of compromise.Today’s new-generation parents often struggle to balance their children’s busy academic schedules with proper nutrition, while also trying to preserve the authentic flavours of traditional home cooking.

Understanding this challenge, we at ProNutramax have brought together science-backed nutrition and time-tested flavours under two distinct brands- Pro Nutra Kidz and ANI. Our mission is simple — to restore 100% parent-approved nutrition and the trusted taste of yesteryear to every family’s table.”

Highlighting the brand’s strategic retail presence, growth plans, and commitment to consistent quality, the Mr. K Raman, Director, said, “Recognising that accessibility is as important as quality, ProNutra and ANI are backed by a strong strategic marketing plan to ensure high visibility across prominent retail outlets and high-footfall stores. Supported by a rapidly expanding dealer network, we are well-positioned to meet growing demand in urban and semi-urban markets. We identified a widening gap where families were often forced to choose between convenience and wholesome quality. Our goal is to bridge that gap by making premium nutrition and authentic traditional flavours easily accessible — without compromise.”

"Both brands remain committed to authenticity in preparation and unwavering consistency in quality, whether in nutraceutical supplements or traditional masalas. We welcome distributors from Tamil Nadu to join us as we expand into key markets and build a strong industry presence,” he added.

Why ProNutra?

In a market filled with so-called “health drinks” that often contain hidden sugars, ProNutra stands out as a transparent and parent-friendly choice. Created especially for growing children—whose taste preferences may often lean toward fast food—ProNutra delivers balanced nutrition without compromise.

Pro Nutra Kidz: For Active Mind and Body delivers rich, enjoyable flavours like classic Vanilla and Rich Chocolate, while supporting overall growth and development. Formulated with essential vitamins and minerals, it helps promote strong bones, improved immunity, and sustained energy — supporting both active minds and growing bodies. Unlike many products that come pre-loaded with high amounts of sugar, ProNutra gives control back to parents—allowing them to decide how much sweetness to add.

Building on this foundation, ProNutramax will soon expand its portfolio with specially formulated products designed for women and elders, addressing their unique nutritional needs at every stage of life.

Why ANI?

While ProNutra focuses on the science of growth and nutrition, ANI celebrates the art of traditional cooking. The brand offers a carefully crafted range of spices and instant mixes that stay true to heritage flavours, with a strong emphasis on authentic taste and traditional preparation. Its Idli Podi stands out with a rich, granular texture, delivering a wholesome and satisfying experience. Moreover, absolutely the most apt and the latest aluminium foil packaging has been used to enhance shelf life, freshness and seal the aroma.

For staples such as Rasam, Sambar, Puliyotharai, and Rava Idli mixes, high-quality key ingredients are sourced from a single authentic source to ensure batch-to-batch consistency and true traditional flavour. This strong focus on ingredient integrity and uniform quality sets ANI apart in the market.

Going forward, ANI plans to expand its portfolio with popular traditional favourites, including Instant Payasam, Millet Dosa, and Special Maddur Vada, thus bringing more heritage recipes to modern kitchens.

For Further information please visit www.pronutramax.com / Contact: 95009 10040 / 98402 97720.

Shaahi Chicken Haleem

Ramadan evenings are defined by anticipation. The first sip of water. The first bite after a day of fasting, and the comforting dishes that bring families together. At the heart of many Iftar tables sits Haleem, hearty, wholesome and deeply satisfying.

Wow! Chicken’s Shaahi Chicken Haleem brings that familiar emotion to life.

Prepared with tender chicken, slow simmered lentils and a carefully balanced blend of aromatic spices, the dish is cooked for hours to achieve a smooth, velvety texture that delivers depth and warmth in every spoonful. It recreates the nostalgia of traditional Haleem while offering the convenience and consistency of a trusted QSR brand.

“Ramadan is not just about food. It is about emotion, tradition and togetherness. With Shaahi Chicken Haleem, we wanted to bring a dish that feels festive and fulfilling while maintaining the quality standards our customers rely on,” said spokesperson, Wow! Chicken

With its tagline “India ko India ka Chicken”, the brand continues to focus on flavours crafted for Indian palates, celebrating the country’s love for chicken in formats that are both authentic and accessible.

The Shaahi Chicken Haleem will be available during Ramadan across Wow! Chicken stores in Kolkata, Chennai, Kochi, Trivandrum, Coimbatore, Bengaluru, Hyderabad, Bhubaneswar, Raipur (Chhattisgarh), Siliguri, Malda, Patna, Bokaro, Dhanbad, Gangtok and Guwahati. Whether it’s a family Iftar gathering or a quick festive indulgence after prayers, this Shaahi Chicken Haleem is a must try.

About Wow! Chicken

Wow! Chicken by Wow! Momo Foods Pvt. Ltd. is a fast-growing Indian quick-service restaurant brand focused on serving high-quality chicken dishes tailored to Indian tastes. With a commitment to flavour, consistency and consumer trust, the brand continues to expand its footprint across India, bringing innovative chicken experiences to customers nationwide.

California Pistachios

Recent global and Indian insights reinforce this shift. According to NielsenIQ’s 2025 report Snacking Habits: From Mindless to Mindful, “smart snacking” is growing 1.2 times faster than traditional snack formats, with one in five snack purchases now carrying a health association. Complementing this, Innova Market Insights’ Snack Trends 2025 highlights that taste remains the top driver of snack selection and that texture plays a role in snack satisfaction, positioning pistachios perfectly at the intersection of flavour, crunch and nutrition.
 

In India, the case for seeking protein when snacking is even more compelling. A 2026 LocalCircles & Country Delight survey revealed that 60% of urban Indians do not consume protein-rich foods daily. At the same time, 71% of respondents indicated willingness to switch to affordable protein alternatives. With six grams of plant protein per 28-gram serving, California Pistachios offer an accessible, convenient and natural way to bridge this protein gap without requiring drastic dietary changes.
 

Industry data from India Brand Equity Foundation further notes that, “India is witnessing a nutrition-driven move, with protein supplements becoming a key component in preventive health and wellness.” The study shares how protein consumption is no longer confined to sports nutrition and is increasingly integrated into everyday foods as consumers seek functional benefits. Supporting this, Packaging Corporation of America’s 2025 snacking insights report that 63% of consumers select snacks based on flavour, while 55% consider protein the most important driver for a healthy snack, demonstrating that today’s Indian consumer expects snacks to deliver both taste and nutritional value which are core characteristics of California Pistachios.
 

This World Pistachio Day, California Pistachio’ aims to simplify the protein conversation according to consumer snacking trends. Commenting on the occasion, Shail Pancholi, Country Director, California Pistachios, said, “India’s snacking habits are clearly becoming more mindful, yet awareness around daily protein intake still remains limited. World Pistachio Day is an opportunity to remind consumers that improving nutrition does not have to be complicated. A handful of pistachios offers protein, satisfying crunch and great taste in one simple choice. Choosing to eat pistachios can be a practical, everyday decisions that fit seamlessly into our lives while supporting a balanced diet.”
 

As Indian consumers increasingly seek snacks that combine flavour, functionality and convenience, California Pistachios stands positioned as a solution—proving that mindful snacking can be both delicious and effortless.
 

For more information about California Pistachios, visit www.californiapistachios.com.
 

California Pistachios  
California Pistachios are grown and distributed by The Wonderful Company, the world's largest vertically integrated pistachio processor and marketer located in California's Central Valley. California Pistachios are Non-GMO, providing a smart, healthy choice for consumers around the world. Sun-ripened in the moderate Mediterranean climate of California, these distinctively green nuts pack taste and contain antioxidants and over 30 different nutrients. California Pistachios in India are available under leading brands and private labels at retail outlets, grocery stores, and online platforms.
 

For more information about California Pistachios India, visit - www.californiapistachios.com

(L to R): H.E. Mr. Antonio Bartoli, Ambassador of Italy to India, Mr. Hamid Touil, Managing Director, Ferrero India and H.E. Mr. Christian Biever, Ambassador of Luxembourg to India

In India, the milestone was recently celebrated with the unveiling of the Assouline Nutella Coffee Table Book by His Excellency Mr. Antonio Bartoli, Ambassador of Italy to India, His Excellency Mr. Christian Biever, Ambassador of Luxembourg to India and Mr. Hamid Touil, Managing Director, Ferrero India. The celebration took place at Italian Embassy, marking 60+ Years of Nutella and World Nutella Day.

Nutella Coffee Table Book by Assouline

The event was graced by senior leaders, industry stalwarts, content creators, chefs, and key opinion leaders. The warm and intimate setting fostered meaningful conversations and cultural exchange, reflecting Nutella’s rich heritage and global appeal.

Designed as a premium coffee table edition, Nutella by Assouline traces over 60 years of history across six chapters — History, Quality, Bread & Breakfast, Multiplicity of Uses, Nutella in the World, and Iconicity. The book captures how Nutella has evolved into a true cultural phenomenon, inspiring traditions, creativity, and shared family moments across generations.

The celebration in India reinforced Nutella’s timeless appeal, cultural resonance, and continued evolution as a global Power Brand.

Sting® Energy, PepsiCo India’s high-voltage energy drink, today unveiled the next chapter of its sonic brand universe — transforming every Six into a signature ‘STIINNGGG’ moment. Building on its growing cultural presence, Sting® Energy enters the season with a bold ambition: to own the sound of every Six. Because when the ball clears the boundary, not every boundary is the same, not every Six is the same. This nationwide campaign positions Sting® Energy at the center of cricket’s most energetic moments with Sting® Energy sonic becoming the qualifier to define every Six shot.

Cricket legends Yuvraj Singh and Ravi Shastri bring to life the latest Sting® Energy

The campaign’s centerpiece is a high-energy film featuring cricket legends Yuvraj Singh and Ravi Shastri. Set on a cricket ground charged with nostalgia and flair; the film opens with playful banter and escalates into a power-packed sequence of towering Sixes. With every smasher Six, Yuvraj reveals to the audience that longer the Six, louder the ‘STIINNGGG’ signature sonic.

Campaign Film: https://youtu.be/YtH-MYeXp6Y

Responding in his unmistakable flair, Shastri calls out the evolving energy of every strike, building the drama and proving that no Sixes sound or feel the same. With every hit, Ravi’s commentary ranges from ‘STINNNNNGGGG’ to ‘STIINNGGG’ to ‘STINGGGGGG’, proving that every moment carries its own.

Together, the dynamic duo brings Sting® Energy’s sonic world to life, showing how the ‘STIINNGGG’ stretches, builds and intensifies with every unique towering hit. By the final strike, it is no longer just a sound effect; it becomes the pulse of the moment, reinforcing Sting® Energy as the unmistakable sound of cricket’s peak energy moments.

Commenting on the announcement, Diksha Bajaj, Category Head - Energy Portfolio, PepsiCo India, said, “Cricket is one of the biggest passion points in this country, with the Sixes making for peak energy moments. Our campaign is rooted in the insight that no two sixes are ever the same. Every Six is different in its energy; so, we set out to bring the distinct Sting® sonic identity as a qualifier that redefines every Six. This cricket season, longer the six, louder the ‘STIINNGGG’. So, when you hear a Six, you either go it is a ‘STINNNNNNGGGGG’ Six or a ‘STINGGGG’ Six? We are thrilled to bring this campaign to life with standout cricket icons, Yuvraj Singh and Ravi Shastri, who have brought the right energy to make it a 'STIINNNGGG' energy season enjoyed by fans.”

Yuvraj Singh, on the campaign, “Cricket has always been about big moments and big energy for me, and nothing captures that like a Six. What I love about this campaign is how Sting® Energy has turned that feeling into something fans can actually hear and celebrate together. It’s bold, it’s disruptive and it matches the intensity the game deserves. I look forward to be associated with a brand like Sting Energy® that has built a strong connection with today’s youth culture and brings a unique perspective to everything it does.”

Ravi Shastri, on the campaign, “For me, commentary on a Six has always been the most exhilarating part of the game. It’s that split second where the energy shifts rapidly as we race to describe the shot, its length, its power to the listeners. This campaign takes that passion and gives it a whole new dimension by adding a distinct sonic. The idea of owning the sound of every Six is powerful and instantly relatable for cricket fans. I’m thrilled to be part of a campaign with Sting® Energy that celebrates the drama, volume and pure of the sport.”

Vikram Pandey, Chief Creative Officer Leo - South Asia, shared, “To truly bring alive the energy of a six, we gave every six its own ‘STIINNGGG’. And what better way to recreate this than with Yuvraj Singh, the iconic smasher of sixes, paired with Ravi Shastri’s legendary commentary, allowing us to relive most energetic cricketing moments through a fresh, sonic lens.”

The campaign will be rolled out across television, digital and social platforms, aimed at connecting with young audiences who live life at full charge and thrive on energy, passion, and drive.

Creative Agency: Leo India

Raj Deepak Das - Chief Creative Officer - Publicis Groupe South Asia and Chairman - Leo Burnett South Asia

Amitesh Rao - Chief Executive Officer - Leo South Asia

Vikram Pandey - Co-Chief Creative Officer

Anirban Roy - Chief Strategy Officer

Jaikrit Singh Rathore - Managing Partner - Delhi

Shreekant Srinivasan - Executive Vice President

Sakshi Chawla - Vice President

Saarthak Dutt - Executive Creative Director

Hardik Trivedi - Associate Executive Creative Director

Umang Puri - Senior Creative Director

Naman Gera - Brand Services Director

Tushar Verma - Senior Art Director

Manasvi Pandit - Senior Art Director

Mahima Lakhotia - Brand Services Associate

Purahan Bisht - Copywriter

About Pepsico

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

The Ponda facility, spanning 50,000 sq. ft. across a 2-acre site, will serve as UBD’s production hub, providing the scale and logistical agility required to grow its portfolio while maintaining the quality standards of a premium venture. The new plant will be the sole supply node for UBD’s core markets of Delhi NCR, Haryana, Punjab, and Daman & Diu. The facility will also support UBD’s planned expansion into Odisha, serving as a launchpad to explore the Eastern markets and strengthening supply readiness for the Company’s next phase of growth.

“For a young team like ours, establishing this dedicated unit in Ponda is a defining moment. It reflects our agility and our commitment to building a legacy from the ground up,” says Kanhav Uppal, Co-founder, UBD. "It signals that UBD has moved beyond the foundational phase into a chapter defined by stability, scale, and a long-term commitment to excellence in the Indian craft landscape."

With this new infrastructure, UBD is geared to reach a diverse group of consumers across its 5 operational territories, addressing the growing preference for homegrown premium labels. UBD’s current portfolio features, Soorahi, an artisanal premium blend crafted for the modern traveller, celebrating exploration and refined taste (INR 1,700), and Madhvan, a bold blend of fine grains and select malts, designed for the aspirational consumer (INR 990). (Prices for both labels may vary by market.)

“Our early operations represent an important foundational phase—where we had focused on establishing our brands, refining processes, and gaining early adopters. Today, a year since launch, we have hit significant milestones and are confident in both our product and vision,” said Ankur Sachdeva, CEO and Co-founder, UBD.

“Beyond regulatory advantages, Goa’s rich heritage, cultural depth, and natural beauty played a meaningful role in our decision. There is an authentic connection to craft and provenance in Goa that mirrors our own approach,” said Smita Singh, Head of Operations, UBD. “This inspiration extends beyond the facility and subtly influences an upcoming product, whose provenance is closely linked to Goa’s cultural and natural landscape.”

Chef Sanjeev Kapoor with Sakata Seed Team

Held under the theme “From Soil to Soul, From Farm to Fork: Daily Broccoli, a Treasure of Health,” the conference looked at how simple, wholesome foods can play a meaningful role in addressing lifestyle-related health issues and building more sustainable food systems.

The event saw participation from several renowned dignitaries and celebrities, including Padma Shri awardee and celebrity Chef Sanjeev Kapoor, former Indian Cricket Captain Krishnamachari Srikkanth, and Model, nutritionist and wellness expert Claudia Ciesla, who shared valuable insights on food, health, and innovation.

Former Indian Cricket Captain Krishnamachari Srikkanth with Sakata Seed Team

Sharing his expert insights, celebrity Chef Sanjeev Kapoor highlighted broccoli’s growing acceptance and versatility in Indian kitchens. “Broccoli is no longer exotic or expensive. It is local, nutritious, visually appealing, and extremely versatile. The time for broccoli has truly come,” he said. He emphasized the importance of celebrating vegetables to encourage healthier eating habits and noted that greater awareness and use would make such ingredients even more accessible and affordable for Indian households.

Nutritionist and wellness expert Claudia Ciesla

Former Indian Cricket Captain Krishnamachari Srikkanth drew parallels between sports and life, speaking about fearlessness, innovation, and embracing healthier food choices. “Just like cricket, progress comes from taking bold decisions. Broccoli was once considered exotic, but innovation and awareness can make it part of every Indian plate,” he said. He also shared his personal experience of regularly including broccoli in his diet and spoke about the rising focus on fitness and nutrition among Indians today.

In addition to that Nutritionist and wellness expert Claudia Ciesla also emphasized the value of returning to real, whole foods and moving away from processed diets. “Good health does not come from fancy products or shortcuts. It comes from simple, real food choices we make every day. Broccoli is an affordable, locally grown vegetable that delivers powerful nutrition for long-term health,” she said. She further highlighted India’s paradox of overeating while remaining malnourished and stressed that fiber-rich vegetables can play a crucial role in preventing lifestyle diseases, improving gut health, and supporting women’s nutrition.

Cooking Competition Adds a Culinary Dimension

A major highlight of the conference was the Broccoli Cooking Contest, which brought broccoli’s culinary potential to life. The competition was judged by Chef Sanjeev Kapoor, adding credibility and inspiration to the showcase.

Home chefs from across the country presented innovative recipes, with winning dishes including Broccoli Bomb & Broccoli Paratha, Triple Broccoli Homos Bite Side Punch and Steamed Broccoli Cupcake. Other noteworthy creations such as broccoli chutney, stuffed broccoli with cheese, Florentine pasta with broccoli, and broccoli soup demonstrated the vegetable’s versatility across cuisines.

A Step Towards Healthier Living

The conference aligned with national initiatives such as Swachh Bharat Abhiyan and the UN Sustainable Development Goals, reinforcing the link between healthy food choices, sustainable farming, and public well-being.

By combining expert insights, celebrity participation, and culinary creativity, the event reinforced that simple, everyday foods can play a powerful role in building a healthier and more resilient India.

For more updates, visit our website at broccolilovers.com and follow us on Instagram: @broccoliloversindia

Bisleri, Edathala Gram Panchayat & Green Worms launch a community-led waste awareness drive under ‘Bottles for Change’

The initiative is also aligned with the Government of Kerala’s Malinya Muktha Keralam (Waste-Free Kerala) mission which supports efforts to reduce pressure on public dumping sites and promote sustainable local waste management systems.

The campaign brings together the efforts of the local self-government, implementation partner Green Worms, and grassroots institutions including the Haritha Karma Sena and Kudumbashree units, who will lead field-level outreach and community engagement. Alongside the structured collection of plastic waste, the initiative places strong emphasis on sustained public interaction to encourage long-term behavioural change towards responsible waste disposal.

Speaking on the initiative, Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., said, “Building sustainable waste management systems requires long-term engagement, strong partnerships and active community participation. Through Bottles for Change, Bisleri continue to work closely with local bodies and organisations to strengthen segregation at source and enable households to participate meaningfully in the circular economy. This collaboration with the Edathala Panchayat, partnering with them lays the foundation for sustained environmental impact driven by collective action.”

Highlighting the long-term vision of the initiative, Mr Mohammed Jamsheer, Managing Director, Green Worms Waste Management stated, “Waste management is not merely a project; it is a culture. A clean Kerala can become a reality only when waste segregation becomes a habit in every household. By integrating CSR initiatives like Bisleri International’s ‘Bottles for Change’ with the dedicated efforts of the Haritha Karma Sena, Kudumashree we can create sustainable and lasting social change. The progress seen in Edathala reflects the strength of this collaborative approach.”

The campaign began with an orientation session for elected representatives and Haritha Karma Sena members. The session focused on the principles of the plastic circular economy, global best practices in waste segregation, and the role of community participation in strengthening decentralised waste management systems. 

The week-long drive will sensitise households about source segregation of plastic reducing consumption, reusing, and recycling. The aim is to achieve measurable environmental outcomes, including large-scale collection of non-biodegradable waste and ensuring its diversion to recycling rather than landfills and oceans.

Through Bottles for Change, Bisleri International partners with urban local bodies, state governments, and implementation agencies across India to advance responsible plastic waste management. The initiative combines public awareness, capacity building, and on-ground infrastructure to create scalable, community-led solutions.

About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Ms Becky Crane, Mr Shiva Krishnamurthy, and Balki Radhakrishnan inaugurated General Mills’ Nashik Manufacturing Plant – Unit 2, strengthening its India footprint

General Mills invested approximately INR 100 crore to build this plant, and it serves as the company’s second manufacturing facility in Nashik. The facility has been built using advanced manufacturing technologies and global quality standards, with a strong focus on food safety, high quality, and responsible resource use.

The new plant at Nashik will also ensure a more efficient supply chain, reducing lead times and enhancing the availability of Pillsbury products across the country. This improved accessibility will empower thousands of bakeries in India to leverage Pillsbury's consistent quality, thereby contributing to their own growth and the overall development of the bakery sector.

Beyond manufacturing scale, the plant is expected to deliver meaningful economic impact in the region. It has already created numerous direct and indirect employment opportunities across manufacturing, logistics, and support services, providing a boost to local livelihoods and skill development in the Nashik region of Maharashtra. Furthermore, the increased demand for raw materials and ancillary services will stimulate growth for local suppliers and businesses.

"We're extremely proud to increase the availability of Pillsbury products across the country with the opening of our new plant in Nashik," said Balki Radhakrishnan, Vice President and Managing Director of Global Emerging Markets at General Mills. "Since 1999, our Pillsbury brand has been offering delicious, quality and convenient baking mixes in India. This expansion allows us to serve our consumers and bakery partners better, faster, and at greater scale."

The inauguration event to celebrate this milestone, was attended by senior company representatives, officials from the U.S. Consulate in Mumbai, and the Government of Maharashtra. Their presence underscores the strategic importance of this investment and the broader collaboration between global companies and Indian manufacturing ecosystems. The new plant represents a commitment to the economic prosperity of the region and a strategic move to further embed Pillsbury within India's evolving culinary landscape.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion.

For more information, please visit www.generalmills.co.in.

A sweet runway spectacle where chocolate melted into wearable art at Salon du Chocolat India

Bringing together 47 exhibitors, 80 brands, and participants from India, Belgium, Switzerland, Germany and France, Salon du Chocolat India emerged as a powerful B2B2C destination, seamlessly blending business networking, education, artistry, and immersive consumer experiences. With an actual attendance of above 5,462 visitors, the show demonstrated strong engagement across professionals, brands, families and chocolate enthusiasts alike.

From the outset, the event positioned itself beyond a conventional exhibition—curated as a premium, experience-led festival celebrating chocolate as craft, culture and contemporary luxury. Live demonstrations, tastings, cocoa-origin storytelling, masterclasses and interactive zones generated high dwell time and consistent audience interest across both days.

At the heart of the show was the iconic Chocolate Fashion Show, a global hallmark of Salon du Chocolat editions worldwide. Supported by Western India Culinary Association (WICA), with Chefs Unlimited as Uniform Partner and MICKS Foods and Urban Platter as Ingredient Partners, the runway transformed into a stage for edible haute couture. Visionary chocolatier Chef Anil Rohira and creative curator Farzana Gandhi reimagined chocolate as couture, sculpted and styled into breathtaking wearable art that blurred the boundaries between fashion, gastronomy and design.

Further strengthening its cultural lens, WICA curated a special showcase titled “Cacao & Concrete – Mumbai in Chocolate”, translating the city’s architectural contrasts, street energy and urban textures into evocative chocolate narratives.

Artistry took centre stage through large-scale chocolate installations, most notably a 200 kg life-size chocolate sculpture by renowned chocolate artist Rintu Kalyani Rathod, made possible with the support of Ingredient Partners - Jindal Cocoa and Urban Platter. Additional chocolate art showcases and live demonstrations further reinforced the platform’s focus on craftsmanship and creative expression.

Education and thought leadership formed a core pillar of the event. The Talk Show & Masterclasses featured industry leaders, chocolatiers, chefs and business experts addressing key themes such as bean-to-bar innovation, sustainability, cocoa sourcing, consumer trends and the future of premium chocolate in India. Hands-on masterclasses saw strong participation, reaffirming the show’s relevance as an industry learning platform. The platform was further enriched by contributions from industry leaders, including Nikki Thakker, CEO of Entisi and Prathik Deshmukh, Head of Callebaut Chocolate Academy India, who brought global expertise and contemporary chocolate perspectives to the show’s educational and creative programming.

Visitor feedback was overwhelmingly positive, with an overall satisfaction rating of 4.6 out of 5. Audiences praised the quality of brands, global curation, educational depth and the seamless balance between business and family-friendly experiences. Exhibitors echoed this sentiment, reporting high-quality interactions, strong brand visibility and 100% rebooking intent for future editions.

Supported by leading culinary associations, including WICA and IFCA, and guided by an experienced advisory board, Salon du Chocolat India has firmly established itself as the country’s definitive platform for chocolate excellence.

Building on the success of its debut, Salon du Chocolat India will return on 16–17 January 2027, at the Jio World Convention Centre, with plans for expanded international participation, larger experiential zones, enhanced conferences and deeper industry integration—cementing its long-term vision as India’s gateway to the global chocolate world.

To experience the show beyond the page, visit www.salonduchocolatindia.com.  

For press materials, click here.

About Salon Du Chocolat
Salon Du Chocolat is the world’s largest and most prestigious event dedicated to chocolate and pastry. Since its launch in Paris over 30 years ago, it has become a global celebration, captivating chocolate enthusiasts across 11 countries with dazzling fashion shows, interactive workshops and live demonstrations.

Tetra Pak, the world’s leading food processing and packaging solutions company, is showcasing its integrated and made in India capabilities for protein and value-added dairy at the Dairy Industry Conference (DIC) 2026, reinforcing its position as a world-class end-to-end partner enabling dairy and beverage brands to capture the fast-growing functional nutrition opportunity.

Tetra Pak® UF System

Anchored around the theme “Powering the Future of Protein,” Tetra Pak’s participation will demonstrate how brands- from large dairy players to emerging startups- can accelerate product innovation, improve speed-to-market and scale operations efficiently through a fully connected ecosystem spanning processing, packaging and digital services.

Tetra Pak® Bag Tipping Unit CS VS600

Commenting on the occasion, Saurabh Sinha, Marketing Director, Tetra Pak South Asia said, “As consumer demand shifts from commoditized liquid milk to protein-rich and functional beverages, dairy companies are increasingly prioritizing value addition in milk for consumers who are demanding 'more from milk'. Capturing this opportunity requires more than equipment, it demands deep product expertise, integrated technology and the ability to scale efficiently and sustainably.

At Tetra Pak, we combine processing, packaging and services into one connected ecosystem, enabling our customers to move from concept to commercialization faster and with confidence. Our ambition is to be a long-term strategic partner to the industry, helping build future-ready, resilient and high-value dairy.”

The company’s booth will feature a line-up of liquid and powder protein processing solutions, alongside a range of aseptic packaging formats designed for ready-to-drink beverages. 

Tetra Pak’s processing equipment showcase at DIC 2026
Tetra Pak® UF System- The Tetra Pak® UF System uses ultra-filtration to separate and concentrate proteins from milk or whey. It removes water, lactose, and other unwanted components, leaving behind high-protein milk or protein-rich ingredients. This makes it ideal for creating products like high-protein shakes, nutritional beverages, yogurts, and protein concentrates-all with consistent quality and efficiency.

Tetra Pak® Bag Tipping Unit CS VS600- Allows operators to manually empty bags of powder or ingredients safely and hygienically. With its compact design and built-in vibrating sifter, it removes unwanted particles or foreign bodies, ensuring only clean, high-quality product enters the process.

Tetra Pak® Homogenizer 250- Offers efficient homogenization of both low and high acid products including pasteurized milk, ESL milk, beverages and more. Helps handle a wide range of applications and easily change recipes at the push of a button.

Moreover, the company is exhibiting its Factory OS and Services ecosystem, which leverages digitalization, automation and predictive maintenance to optimize plant performance, as well as sustainable factory solutions that help reduce energy, water and resource consumption.

Additionally, visitors will get a preview of Tetra Pak’s Protein Up Program, part of the Nutriverse initiative, which provides category insights and technical expertise to support faster innovation in protein-rich products.

Read more about Tetra Pak’s protein and value-added solutions - Dairy Industry Conference 2026 | Tetra Pak India

About Tetra Pak
Tetra Pak is a world leading food processing and packaging solutions company. Working with our customers and suppliers, we provide access to safe, nutritious food for hundreds of millions of people in more than 160 countries every day.

With over 24,000 employees worldwide, we commit to making food safe and available, everywhere, and we promise to protect what’s good: food, people and the planet.

More information about Tetra Pak is available at www.tetrapak.com

Feasibility study, Innovative Business Model followed by first three year Business Plan has been developed by 3EA Global. Positioning strategy of both brands is by Dr. Vibhor Mishra, Brand Consultant at 3EA Global.

A powerful moment of leadership and collaboration as Sanjay Mehra, Rushil Mehra, Rashmi Mehra, Vibhor Mishra, Pranav Bhaskar and Kritagaya Singh align on vision, strategy and growth

Nothing – But Pure Water: Purity for All

As the name says, Nothing stands for Nothing but pure water. Designed to reach every corner of India, this brand promises high-quality, 100% pure drinking water at an affordable price point — ensuring that purity is no longer a privilege, but a basic right.

What sets Nothing apart is its unique customized branding model — a first-of-its-kind in India. The brand will provide custom-labelled water bottles for corporates, startups, hotels, restaurants, and cafes (HoReCa industry) — allowing brands to enhance visibility while serving hydration.

And here’s the revolutionary twist — Nothing will also offer FREE water bottles customized with company names for CSR activities. This initiative will empower companies to spread awareness and goodwill while ensuring clean water reaches those who need it most.

“We wanted to build a brand that doesn’t just sell water, but makes people feel proud of every drop they drink,” said Mr. Pranav Bhaskar, Business Partner 3EA Global.

Zinga – Premium Water: Health. Luxury. Assurance.

‘Nothing’ redefines purity, Zinga luxury. Positioned as a premium lifestyle water, Zinga goes beyond hydration — it’s an experience, a statement, and a wellness revolution in a bottle.

Zinga’s portfolio includes exotic and health-boosting variants like:

• Black Water – rich in essential minerals for superior detoxification.

• Sparkling Water – the perfect blend of bubbles and elegance.

• Gold Water – infused with edible gold flakes symbolizing luxury and vitality.

• Ginseng Flavoured Water – designed for rejuvenation and improved stamina.

Post-COVID, the demand for premium, health-centric beverages has skyrocketed as people have become more conscious about what they consume. Zinga answers this need with its commitment to purity, immunity, and innovation.

“Zinga flavoured hai, smart hai — it justifies that health is wealth, and Zinga is the assurance of health,” added Ms. Rashmi Mehra, Director of Rudri Beverages and Food Industries Pvt. Ltd.

She further emphasized, “Our body is 70% water — and it’s time we purify that 70% through Zinga. Each sip is scientifically designed to detoxify and rejuvenate the body from within.”

During a recent media interaction, Rushil Mehra shared the thought process behind launching two distinct water brands under one umbrella. He highlighted India’s vast consumer diversity, explaining that while one segment seeks pure drinking water at an accessible price point, another is increasingly inclined towards premium, wellness-driven hydration. With Nothing and Zinga, the idea was to cater to both ends of the spectrum while staying rooted in a single philosophy — making hydration meaningful and relevant for every lifestyle.

Adding to the conversation, Rashmi Mehra spoke about the growing relevance of premium water in a post-COVID world. She noted that the pandemic has significantly reshaped consumer behaviour, with people becoming more conscious about immunity, health, and daily wellness choices. According to her, Zinga’s mineral-rich and flavoured variants are designed not just to hydrate, but to support overall well-being — positioning the brand as a refined, health-forward choice rather than just another beverage.

Sharing his perspective on evolving lifestyle trends, Rushil Mehra further emphasized that today’s consumers are embracing the idea of mindful luxury. Essentials like water are no longer seen as basic commodities but as intentional choices that reflect one’s health priorities and lifestyle. Zinga, he explained, represents “luxury with logic” — a smart hydration solution aligned with the aspirations of modern India.

Speaking about the company’s vision, Mr. Rushil Mehra, Director of Rudri Beverages and Food Industries Pvt. Ltd., shared, “Rudri Beverages and Food Industries Pvt.   on a simple yet powerful belief — that hydration should be more than a necessity; it should be a lifestyle choice. We’re committed to delivering innovative, high-quality beverage solutions that redefine how India consumes water. Through our twin brands — Nothing – But Pure Water and Zinga – Premium Water — we’re creating a balance between affordability and exclusivity, ensuring that both purity and luxury are within everyone’s reach.”

Mr. Rushil Mehra further highlighted that the feasibility study, development of business canvas model, and strategic concept development for this venture were meticulously carried out by 3EA Global, a leading management consulting company known for its expertise in market research, strategic planning, and business model innovation.

“3EA Global played a pivotal role in shaping our business strategy from the ground up,” Mr. Rushil Mehra added. “Their research-driven insights helped us validate our market potential, identify untapped opportunities, and structure a sustainable business model that aligns with our long-term vision. With their support, we transformed an idea into a brand that’s ready to revolutionize the beverage industry.”

Bisleri Vedica Rejoins Lollapalooza India 2026

Led by Bisleri Vedica, the on-ground presence will feature Vedica branded water selling carts positioned across key festival zones, along with the brand’s signature helium balloon activation, handed out free of cost and designed to move with festivalgoers throughout the day, giving consumers an immersive experience. Supporting this, Bisleri will ensure uninterrupted access to safe drinking water through free hydration stations, while under #LollaForChange, Bisleri Bottles for Change will drive sustainability efforts with recycled benches, plastic collection points, and on-ground recycling support, reinforcing responsible consumption and waste management across the venue.

Bisleri Vedica Rejoins Lollapalooza India 2026

Commenting on the association, Samradha Tibrewala, Head - Partnerships and Revenue, BookMyShow, said, “From our very first edition, free and easy access to drinking water has been non-negotiable for us at Lollapalooza India. As the festival has grown in scale and intensity, ensuring hydration at every touchpoint has remained central to how we design the fan experience. Long-standing partners like Bisleri make this possible, helping us deliver hydration at scale, responsibly and seamlessly, year after year.”

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said, “Lollapalooza India is a high energy cultural space where hydration plays a critical role in enabling the overall experience. Over the years, our roles have remained clearly defined. Bisleri ensures hydration at scale, Bottles for Change enables responsible plastic management, and Bisleri Vedica brings a premium, culture-led presence that audiences recognize and engage with. Together, we focus on making hydration an integral part of the festival experience.”

Now in its fourth year, the Bisleri Vedica and Lollapalooza India partnership reflects a sustained, culture first collaboration that brings together premium engagement, access at scale, and sustainability in a way that feels natural and relevant to today’s festival audiences.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Left to Right: Ravi Kannan - Director, A Senthil Kumar - CBO, Nagasamy Dhanabalan - MD & Ramesh Subbarao - CFO of Dindigul Thalappakatti Hotel Pvt. Ltd.

Nati Raja reflects the brand’s uncompromising focus on authenticity, quality, and process excellence. Each dish is prepared using traditional techniques and premium ingredients, supported by a robust, multi-layered quality control system. The end-to-end production and supply chain are managed through a SAP-enabled framework to ensure consistency, safety, and traceability at scale.

Deeply rooted in Karnataka’s culinary heritage, Donne Biryani dates back to the Maratha era and later became a staple in Bengaluru’s military hotels and local eateries. Known for its robust flavours, subtle mint notes, and traditional preparation, it represents the soul of the city’s food culture.

With Nati Raja, Dindigul Thalappakatti brings this legacy to life using its expertise with Seeraga Samba rice, prized for its aroma, texture, and flavour-enhancing qualities.

Speaking on the launch, Mr. Nagasamy Dhanabalan, Managing Director, said, “Nati Raja is about preserving a legacy and celebrating Karnataka’s royal flavours, while staying true to our uncompromising standards of quality and taste.”

Mr. Senthil Kumar, Chief Business Officer, added, “The biryani category continues to see strong growth. Nati Raja allows us to introduce a differentiated regional Donne Biryani experience and efficiently reach consumers across geographies.”

The Nati Raja menu features Donne-style Chicken and Mutton Biryanis, authentic Nati-style variants, a selection of traditional starters, and regionally inspired desserts and beverages.

With Nati Raja, Dindigul Thalappakatti brings the royal flavours of Karnataka straight to homes across South India.

About Dindigul Thalappakatti
Founded in 1957, Dindigul Thalappakatti is one of India’s most iconic biryani brands, celebrated for its distinctive use of Seeraga Samba rice, hand-ground spices, and a time-honoured secret recipe. With a legacy rooted in authenticity and consistency, the brand has grown from its origins in Tamil Nadu to a strong national and international presence, operating over 100 outlets and digital platforms.

Founded by Mr. Nagasamy Naidu, the brand traces its roots to Anandha Vilas Biriyani Hotel in Dindigul. Known for his distinctive turban, or thalapa, he earned the name “Thalappakatti,” which became synonymous with his unique cooking style.

Meticulously prepared with hand-pounded masalas, premium Seeraga Samba rice, and select Kannivadi meat, the brand’s biryani has remained unchanged for decades. Today, Dindigul Thalappakatti offers a premium South Indian dining experience, with personalised service delivered by dedicated table captains and specially trained staff, ensuring a memorable experience that blends tradition with elegance.

Bisleri & NBT Launched a Comic on Waste Management at the New Delhi World Book Fair 2026

To ensure accessibility, inclusion, and relevance across India's diverse linguistic landscape, the comic book will be translated in 48 languages, including 22 listed languages under Schedule VIII of the Indian Constitution. Through engaging storytelling and relatable characters, the book introduces young readers to key concepts such as waste segregation, recycling, and sustainable consumption, encouraging them to adopt responsible waste practices from an early age. Green Gold Animation Pvt. Ltd., the creators of the iconic Chhota Bheem universe, extended creative support in script development and visual design to ensure engagement, visual appeal, and suitability for young audiences.

Bisleri & NBT Launched a Comic on Waste Management at the New Delhi World Book Fair 2026

Speaking at the launch, Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd. said, “The collaboration underscores the shared commitment of Bisleri International and NBT towards promoting environmental awareness and responsible behaviour through educational content. Designed to be both informative and engaging, the comic seeks to encourage children and young adults to incorporate sustainable waste management practices into their everyday lives.”

Mr. Yuvraj Malik, Director, National Book Trust, India expressed, “This book will inspire children to adopt eco-friendly habits in their daily lives and actively contribute towards building a sustainable future. Our continued collaboration with Bisleri International allows us to not only address waste management but also show how partnerships with responsible organizations can help shape positive values among children and youth.”

Bisleri International Pvt. Ltd., through its continued focus on sustainability and environmental stewardship, has played a key role in shaping the publication’s concept and themes. The partnership brings together socially relevant messaging and age-appropriate learning, making environmental education accessible and impactful for young readers. The narratives, supported by vibrant illustrations and familiar characters, highlight how small individual actions can collectively contribute to a cleaner and healthier environment. The stories emphasise that environmental stewardship begins early and is fostered when children are equipped with knowledge and positive examples.

Recently, Bisleri International collaborated with the NBT to set a Guinness World Record for environmental pledges, in association with the Pune Book Festival. In 2025, the two organisations also signed a MoU with the Centre for Environment Education (CEE) to launch an educational book on plastic waste management for schools in 48 languages. Based on their firm, long-standing association, Bisleri International and National Book Trust continue to work together on initiatives that leverage education and storytelling to engage India’s youth on critical sustainability issues, reinforcing their shared vision of nurturing environmentally conscious future generations.

About Bisleri International Pvt. Ltd

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Across India, the festive season is where tradition meets creativity. Kitchens come alive with cakes, breads, pastries, and festive treats, many inspired by Europe’s timeless baking heritage. From light sponge cakes and crisp cookies to delicate pastries and enriched breads, European soft wheat flour adds refinement and reliability, making every bake a celebration in itself.

Elevate your festive baking with the unmatched quality of Pure Flour from Europe

“Using European flour has transformed my baking,” shares Anita Verma, a Delhi‑based baker. “My biscuits are lighter, my cakes stay moist longer, and my breads rise beautifully. It feels like I am bringing authentic European finesse into my Indian kitchen.”

This season, Indian bakers and chefs are delighting in the fusion of European classics with Indian flavours. Italian Panettone infused with rose or elaichi, German Stollen using local dried fruits, and rum‑soaked Plum Cakes made lighter with Type 00 flour have become festive favourites in homes, hotels, cafés, and boutique bakeries.

For food‑service businesses, European soft wheat flour’s consistency is a major advantage supporting high‑volume production, precise textures, and dependable results. Whether used for holiday dessert menus, bakery displays, buffet spreads, or festive hampers, European flour adapts easily across different uses from pastries and breads to waffles, crepes, and artisanal cakes.

High quality, clean milling, and adherence to strict European standards ensure that every batch performs flawlessly. For chefs, pastry artists, and baking professionals, this reliability is essential during peak festive operations where excellence must be maintained at scale.

Whether for families baking together at home or professional kitchens designing seasonal menus, Pure Flour from Europe celebrates the art of baking—bridging continents through flavour, tradition, and craftsmanship.

Feature Dish: Oven-Baked Zeppole di San Giuseppe

A timeless Italian classic, Zeppole di San Giuseppe are celebrated for their light texture, refined flavour, and artisanal appeal. This oven-baked version stays true to tradition while offering a lighter finish, making it ideal for Indian home kitchens as well as professional bakeries and cafés.

Prepared using Italian Type 00 soft wheat flour, the choux pastry develops a smooth, elastic consistency that pipes cleanly and bakes into a golden, airy shell. The dough is gently cooked, enriched with eggs, and shaped into generous rings before being baked until crisp on the outside and light within.

Feature Dish: Oven-Baked Zeppole di San Giuseppe

Once cooled, the pastries are filled with a silky vanilla pastry cream made from milk, cream, egg yolks, and real vanilla, then finished with a swirl of cream, a sour Amarena cherry, and a dusting of icing sugar.

Elegant yet comforting, Oven-Baked Zeppole di San Giuseppe make a striking addition to festive dessert tables, café menus, and premium bakery displays—showcasing how European soft wheat flour brings consistency, finesse, and authenticity to classic European baking, even in Indian kitchens.

For the complete step-by-step recipe, visit pureflourfromeurope.com/oven-baked-zeppole-di-san-giuseppe/

About Pure Flour from Europe

Launched in 2021 and now set for renewed outreach in 2025, the campaign is actively educating Indian chefs, bakers, importers, and media on the excellence of EU soft wheat flour. From product demonstrations to recipe development and awareness initiatives, it has played a crucial role in building recognition for Italian flour among Indian professionals and consumers alike. The steady rise in imports and the shift from generic or re-branded options to certified Italian products—highlights a broader transformation: India’s food sector is evolving toward premium, health-focused, and origin-assured ingredients. Italian flour, with its combination of tradition, safety, and versatility, is well-positioned to meet that demand.

As part of its relaunch in India, the “Pure Flour from Europe” campaign will be participating in AAHAR- The International Food & Hospitality Fair, taking place in March 2026 at the Bharat Mandapam, New Delhi. The event will provide a platform to reconnect with the food trade, showcase the superior quality and versatility of European flour, and engage directly with chefs, bakers, importers, and food professionals across India.

For more information about Pure Flour From Europe, or on the planned activities and events visit our website, email us or follow us on our social profiles as follows:

• Website: www.pureflourfromeurope.com

• Instagram: pureflourfromeurope

• Facebook: pureflourfromeurope

• Email: contact@pureflourfromeurope.com

Starting with an impactful Never-Drink-and-Drive campaign in Lucknow and Chandigarh earlier this year, the movement now expands its national footprint, leveraging digital media to drive a sustained behavioural change.
 

To create wider awareness and build on this momentum, the ‘I-pledge’ movement invites citizens across India to voluntarily commit to ‘Never Drink and Drive.’ Hosted at the ISWAI’s website (pledge.iswai.in), the campaign enables citizens to take a simple online pledge and receive a personalized certificate acknowledging their commitment to this important cause. A real-time pledge counter highlights growing public participation, while social sharing with #NeverDrinkAndDrive helps amplify the message nationwide.
 

Speaking on the roll-out, Sanjit Padhi, CEO, ISWAI, said, “The ‘I-pledge’ movement is not just a digital initiative, it is a collective call for responsible behaviour. By empowering individuals to make a conscious commitment to never drink and drive, we aim to build a culture where safety is prioritised. The power of ‘I-pledge’ reinforces the fact that ‘change begins with you’.”
 

Sanjit Padhi further added, “Driving under the influence continues to be a leading cause of road accidents in India. Through the ‘I-pledge’ platform, we encourage citizens to choose safer alternatives, such as a designated driver, a cab, or not driving after drinking at all. With over 1,800 citizens already committed, the campaign calls on many more to take the pledge, spread awareness, and help make our roads safer for everyone.”
 

As a responsible industry body, ISWAI continues to create awareness among the public on safe consumption and safe driving through various campaigns, especially during festive seasons and celebrations, when socialising is common.
 

ISWAI calls upon citizens across India to take the I-Pledge and be part of this important movement.

Bisleri International, NBT and Pune Book Festival Creates a Guinness World Record

The record attempt was conducted during the Pune Book Festival from 13 December to 21 December 2025. As part of the initiative, participants recorded and submitted short video messages reciting a common environmental pledge in a multilingual format, enabling participation across diverse linguistic backgrounds. The pledge was administered in English, Hindi, and Marathi, affirming collective commitment to sustainable and responsible living. The pledge stated, “I pledge to care for my planet by reducing waste, saving water, and protecting nature. Swachh Bharat, Samruddha Bharat, Mera Bharat.”

Through this collective affirmation, participants committed to adopting environmentally responsible practices in their daily lives, reinforcing the values of cleanliness, sustainability, and stewardship of natural resources.

The Pune Book Festival witnessed participation of over 10 lakh visitors, representing hundreds of schools, colleges, and institutions. More than 27,000+ video entries were submitted and validated as part of the Guinness World Record process. The initiative saw enthusiastic participation from students, teachers, volunteers, and members of the public, underscoring the festival’s role as a platform for large-scale public engagement and awareness.

The official result of the Guinness World Record attempt was announced in the presence of Shri Yuvraj Malik, Director, National Book Trust (NBT), India; Mr. K. Ganesh, Director - Sustainability and Corporate Affairs, Bisleri International; Shri Rajesh Pandey ji, Chief Convener and Chief Coordinator, Pune Book Festival; Dr. Rajendra Shende, Former Director, United Nations Environment Programme (UNEP); Shri Milind Sudhakar Marathe, Chairperson, National Book Trust (NBT), India; Prof. (Dr.) Suresh Gosavi, Vice-Chancellor, Savitribai Phule Pune University (SPPU); Prof. Parag Kalkar, Pro Vice-Chancellor, Savitribai Phule Pune University (SPPU); Dr. Sanjeev Sonawane, Vice-Chancellor, Yashwantrao Chavan Maharashtra Open University (YCMOU); Shri Krishna Kumar Goyal, Chairman, Kohinoor Group of Enterprises; Shri Somnath Patil, Secretary, Dr. D. Y. Patil Group; Shri Shankar Karajagi, Director, Maharashtra Natural Gas Limited (MNGL); and Shri Aaba Rawat, Chairperson, Deccan Education Society (DES), Pune, along with other distinguished guests.

Speaking on the occasion, Mr. Yuvraj Malik, Director, National Book Trust, India, said, “The environmental pledge undertaken at the Pune Book Festival represents a meaningful integration of knowledge, awareness, and responsible citizenship. As the Reading and Knowledge Partner of the Nation, the National Book Trust remains committed to promoting reading and informed engagement on issues of national importance. Our collaboration with Bisleri International has enabled us to take the message of sustainability and the ethos of Swachh Bharat to young readers, students, and families through a participatory and accessible format.”

Mr. K. Ganesh, Director - Sustainability and Corporate Affairs, Bisleri International, added, “This Guinness World Record initiative brought together a large and diverse group of participants around a shared commitment to saving water, reducing waste, and protecting nature. The scale of participation reflects a growing public consciousness around environmental responsibility. The multilingual approach ensured wider reach and inclusiveness, allowing participants to engage meaningfully in their preferred language. The focus now is to ensure that these pledges translate into sustained action beyond the festival.”

Shri Rajesh Pandey ji, Chief Convener, Pune Book Festival, said, “This Guinness World Record achievement reflects the collective effort, discipline, and dedication of the entire organizing and volunteer team. The successful execution of such a large-scale initiative within a limited timeframe demonstrates the strength of collaboration and shared purpose. Platforms like the Pune Book Festival provide a powerful opportunity to engage citizens - especially young people in meaningful action towards environmental responsibility."

The organizers noted that the initiative was conceptualized to leverage the wide reach and high footfall of the Pune Book Festival to encourage public participation through a simple, inclusive, and accessible format. The use of multilingual digital video submissions enabled large-scale participation and amplified the message of environmental responsibility across diverse audiences, making the record attempt both impactful and future oriented.

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Culinary Explorer Anubhav Sapra Reveals the Science Behind India’s Street Food and Misleading Food Labels

Episode Overview
In the first Episode, “Silent Hero: The Science of What We Eat,” Anubhav explains why palm oil is widely used by vendors. Its high-heat stability, neutral taste, and consistent frying performance help deliver the signature crispness of Indian snacks.

In the next Episode, “No Palm Oil? Don’t Be Fooled,” he discusses the growing wave of “No Palm Oil” labels and why these tags often create misleading perceptions of health. Anubhav urges shoppers to read entire ingredient lists and nutrition facts instead of relying on front-of-packet (FoP) claims.

Influencer Insights

Across both episodes, Anubhav highlights:

• Street vendors value oils that stay stable at high temperatures and have a high smoke point and does not break down easily.

• Palm oil’s neutral taste keeps authentic flavours intact.

• Many consumers are unaware that palm oil is naturally trans-fat free and cholesterol-free.

• Safe cooking habits matter: use fresh oil, avoid overheating, and rotate different oils at home.

What Science Says About Palm Oil
Palm oil is naturally cholesterol-free, as cholesterol is found only in animal-based fats. When consumed as part of a balanced diet, palm oil has a neutral impact on blood cholesterol levels. It also contains vitamin E compounds known as tocotrienols, which are recognised for their potent antioxidant properties and potential role in supporting cellular and cardiovascular health.

Aligned With ICMR Dietary Guidelines
Reiterating the ICMR–NIN 2024 guidelines, it’s recommended to use oils/fats in  appropriate amounts and choose a variety of oilseeds, nuts, nutricereals, and legumes to meet daily needs of fats and Essential Fatty Acids (EFA).

NMEO–OP: India’s Edible Oil Goals
Anubhav also touches upon India’s broader efforts to strengthen its edible oil ecosystem. India’s National Mission on Edible Oils – Oil Palm (NMEO–OP), which aims to boost oil palm area by an additional 6.5 lakh hectares by 2025-26, and eventually to 16.71 lakh hectares by 2029-30, with a special focus on the North-Eastern states and reduce reliance on imports.

Understanding “No Palm Oil” Labels
Industry bodies like IFBA and OTAI have cautioned that these labels are often marketing tactics rather than indicators of nutritional superiority. Consumers are encouraged to look at the complete nutrition ingredients, including sugar, salt and overall fat content. Through street-level stories and food science, these episodes help listeners focus on the important information, and make informed dietary choices.

Link to Episode 3: www.youtube.com/watch?v=lvBYj6cjM04 
Link to Episode 4: www.youtube.com/watch?v=Rqmp_tx2nlQ

About the Series
This is a six-episode podcast series by the Malaysian Palm Oil Council (MPOC) designed to address misinformation and share scientific facts about palm oil in a simple, relatable way. Each episode brings expert voices and everyday perspectives to topics like nutrition, health, and sustainability helping listeners replace myths with understanding. With these conversations, MPOC hopes to encourage balanced, fact-based discussions and highlight palm oil’s rightful place as a versatile, nutritious, and sustainably produced edible oil.

Bisleri International and Katalytic Charter Educational Foundation came together to conduct a Mega Cleanliness Drive
 

The event was attended by Mrs. Chimi Donka, Chief Education Officer, Gangtok District, Mr. Anugrah E Rai, Joint Director, School Education, Education Department, Mr. Tshering Yangchen Joint Director, IT, Education Department, Mr. N. B Chettri, Assistant Director, SE, Education Department and Ms. Choeki CEO of  Katalytic Charter Educational Foundation, Community members were also present and encouraged students to look after the environment around them.
 

The day began with a short opening ceremony, followed by the distribution of cleanup kits. Volunteers then spent two hours collecting and sorting waste from selected areas. Students were provided with gloves, masks, trash bags, and safety kits. The event included a small discussion on plastic waste management, and a photo session with students, followed by distribution of certificates to all the participants for their involvement.
 

Speaking about the activity, Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd, said, “At Bisleri, we try to involve young people and communities in simple actions that build long-term habits. This drive with KCEF is another step in that direction. We want students to feel confident about taking small but meaningful steps for the environment.”
 

Commenting on the initiative, Mrs. Chimi Donka, Chief Education Officer, Gangtok District said, "I am delighted to see students taking such an active role in promoting cleanliness and environmental awareness. Initiatives like this not only instils a sense of responsibility among young minds but also inspire our communities to embrace sustainable practices. I commend Bisleri International and KCEF for their continued efforts in nurturing a cleaner and greener Sikkim."
 

The collaboration reflects Bisleri’s wider work on responsible plastic use, recycling, and community participation. Together with KCEF, the company aims to nurture a sense of shared responsibility and encourage young people in Sikkim to lead by example.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
 

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
 

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Sting Energy X Mercedes-AMG PETRONAS F1 Team

The creative idea is simple: fast just got faster!

Early reactions have been buzzing, with viewers calling out the blink-and-miss pace, the F1-inspired cut and the way the film mirrors how they scroll – fast, instinctive and non-stop. Social chatter reflects a mix of surprise and excitement, with many rewatching the ad just to catch every detail packed into those two seconds.

In an era where every second counts, Sting Energy leans into format innovation with one of its sharpest, shortest pieces of communication yet. With this launch, the brand is experimenting with a bold, format-breaking approach. 

Ruloi tea, an Assam based startup has launched one of India’s most affordable iced teas made with real tea brews and crafted for today’s discerning consumer seeking mindful refreshments. Launched under the brand name ‘Oji’, the iced teas are available in two delectable flavors-Lemon and Lychee, contain antioxidants and are enriched with Vitamin C, providing smart hydration and taste. The product is currently available in Assam via Drinkoji.com, leading retail outlets, national hypermarket chains, and neighbourhood mom-and-pop stores. It will soon be rolled out on quick-commerce platforms and in select cities across the Northeast and beyond.

Oji Launches Affordable Vitamin-c enriched Iced tea

Oji is one of the winners of Startup Challenge 2024 by Tetra Pak India, in partnership with Startup India, an initiative aimed at fostering innovation in India’s F&B ecosystem. Through the programme, Oji received comprehensive support in product development, mentorship, and commercialization, along with access to Tetra Pak’s Product Development Centre in Chakan for hands-on assistance in product formulation and testing.

Priced at an accessible INR 10 for each 160 ML carton and curated with one of the world’s finest teas naturally sourced from Assam, the product is made for the modern generation that values authentic experiences and mindful consumption. Packaged in convenient, hygienic, ready-to-drink Tetra Pak packaging, the teas are ideal for anyone seeking everyday refreshment with a touch of wellness.

Commenting on the launch, Bijit Sarma, Co-founder, Oji said, “Oji was born in the lush valleys of Assam, the cradle of the world’s finest teas, with a simple vision: to democratize access to healthy, flavorful beverages. We wanted to take the essence of Assam’s tea heritage and present it in a form that resonates with today’s youth – affordable, refreshing, and guilt-free. Every sip of Oji carries the soul of the Northeast, where authenticity meets innovation. With the unwavering support of Tetra Pak and Startup India, we have transformed a local dream into a national offering – proudly Indian in spirit, and global in appeal.”

Sagar Rai Deka, Co-founder, Oji added, “Our journey with Oji is about building a bridge between Assam’s natural wealth and the modern Indian lifestyle. We are committed to proving that a brand from the Northeast can redefine the beverage landscape nationally, by offering a product that’s authentic, functional, and genuinely good for you. Oji represents the future of Indian refreshment- proudly homegrown, sustainable, and made for everyone. We are grateful to the support we received from Tetra Pak and Startup India in bringing our vision to reality.”

“At Tetra Pak, we are deeply committed to nurturing India’s fast-evolving beverage innovation ecosystem. Oji Iced Tea is a perfect example of how passion and purpose can come together to create something truly refreshing - rooted in local heritage, yet globally relevant. Through the Startup Challenge, we are proud to have supported Oji’s journey from concept to shelf, providing access to our global expertise, paper-based packaging, and product development capabilities. Our goal remains clear - to empower homegrown innovators who are redefining the beverage industry,” Cassio Simoes, MD, Tetra Pak South Asia, commented.

Sanjiv Singh, Joint Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Startup India said, “India’s startup ecosystem has become one of the most dynamic in the world, with over 180,000+ recognised startups across 770+ districts (as of August 2025). Nearly 52% of them are from tier-2 and 3 cities.

Home-grown startups are therefore in a unique position to combine global best practices with local insights, creating products that resonate with modern Indian consumers and push India’s reputation as a hub for food & beverage innovation. We are proud to support initiatives like Tetra Pak’s Start-Up Challenge and remain committed to fostering an ecosystem where these startups can scale, generate meaningful employment, and help India capture even greater value from its innovation landscape.”

Blending authentic tea brews with great taste and affordability, Oji represents a new era of mindful refreshment. Over the coming months, Oji plans to gradually expand its footprint beyond the Northeast, bringing its refreshing, iced teas to consumers across India through both modern and traditional retail channels.

About Oji Iced Tea
Oji Iced Tea is a next-generation ready-to-drink beverage brand from Ruloi Tea, founded by Bijit Sarma and Sagar Rai Deka – two entrepreneurs inspired by the tea-growing heritage of Assam and driven by the mission to make smart refreshment both delightful and accessible. Rooted in authenticity, Oji reimagines the timeless tradition of Assam tea for a new generation that seeks flavour, freshness, and conscious living. Every carton of Oji embodies the brand’s philosophy – authenticity, taste and affordability.

Under the agreement, The Bitcoin Group will advise on the structure and implementation of a Bitcoin-aligned treasury framework intended to enhance balance-sheet resilience, diversify capital allocation, and position WTER to leverage emerging digital-asset financing mechanisms within the functional beverage sector.

Scope of Advisory Services

The Bitcoin Group will provide WTER with specialized expertise in several key areas:

Digital Treasury Architecture:

• Development of a strategic Bitcoin allocation model, multi-signature custody protocols, and integrated reporting systems for secure, auditable, and compliant asset management.

Regulatory and Risk Controls:

• Implementation of SEC- and FINRA-aligned compliance procedures, including governance, custody safeguards, valuation standards, and volatility-mitigation mechanisms appropriate for a publicly traded issuer.

Financing and Capital Structure Innovation:

• Evaluation of blockchain-based capital solutions such as tokenized real-world assets (RWA), production-linked digital instruments, and other blockchain-enabled financing structures to support operational growth and reduce reliance on traditional credit facilities.

Market Infrastructure Connectivity:

• Assessment of partnerships with regulated RWA platforms and institutional-grade custody and liquidity networks to ensure secure integration with the broader digital asset ecosystem.

"This advisory engagement supports our objective of optimizing long-term financial stability and expanding our access to innovative capital markets," said Ricky Wright, Chief Executive Officer of The Alkaline Water Company. "The Bitcoin Group brings deep technical and regulatory expertise that will help us evaluate and implement a digital asset treasury strategy aligned with our operational goals and shareholder interests."

About The Alkaline Water Company, Inc.

Founded in 2012 and headquartered in Glendale, Arizona, The Alkaline Water Company, Inc. (OTCID:WTER) develops, manufactures, and distributes premium bottled alkaline water products using proprietary electrolysis technology and Himalayan rock salt to deliver an 8.8 pH profile. The Company operates across major retail channels in North America and remains committed to sustainable packaging, operational efficiency, and functional beverage innovation.

About The Bitcoin Group

Since 2014, Bitcoin Group has been a pioneer in Digital Asset Treasury Management, building a proven framework for integrating high-performing blockchain assets into public company balance sheets. By bringing institutional discipline to the rapidly evolving digital asset sector, Bitcoin Group enables organizations to future-proof enterprise value, unlock new growth opportunities, and secure their position as innovators within their industries. With over a decade of specialized expertise, Bitcoin Group has established itself as a strategic leader in corporate blockchain adoption-helping forward-thinking companies leverage digital assets with confidence, compliance, and long-term vision.

Guided by a singular mission, Bitcoin Group is scaling its capabilities to become the BlackRock of Blockchain: the trusted, institutional-grade partner for digital asset strategy. Through rigorous methodology, deep market insight, and a commitment to transparency, Bitcoin Group is shaping the future of corporate treasury strategy in the blockchain era. "We bring deep technical, regulatory, and institutional-grade digital asset expertise that will be instrumental as we evaluate and implement a modern treasury strategy. Our expertise will allow us to explore digital asset integration in a way that is disciplined, compliant, and aligned with our operational objectives and our commitment to delivering value for shareholders," said Wesley Blom, Chief Executive Officer of The Bitcoin Group.

FORWARD-LOOKING INFORMATION

Certain information set forth in this press release contains "forward-looking information," including "future-oriented financial information" and "financial outlook," within the meaning of applicable securities laws (collectively referred to herein as forward-looking statements). Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of the Company; (ii) completion of, and the use of proceeds from, the sale of the shares being offered hereunder; (iii) the expected development of the Company's business, projects and joint ventures; (iv) execution of the Company's vision and growth strategy, including with respect to future M&A activity and global growth; (v) sources and availability of third-party financing for the Company's projects; (vi) completion of the Company's projects that are currently underway, in development or otherwise under consideration; (vii) renewal of the Company's current customer, supplier and other material agreements; and (viii) future liquidity, working capital and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand management's beliefs and opinions in respect to the future so they may use such beliefs and opinions as one factor in evaluating an investment. These statements are not guarantees of future performance and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Although forward-looking statements contained in this presentation are based upon what management of the Company believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change, except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements. The United States Securities and Exchange Commission ("SEC") has provided guidance to issuers regarding the use of social media to disclose material nonpublic information. In this regard, investors and others should note that we announce material financial information on our company website, www.LelantosHoldings.io, in addition to SEC filings, press releases, public conference calls and webcasts. We also use social media to communicate with the public about our company, our services and other issues. It is possible that the information we post on social media could be deemed to be material information. Therefore, in light of the SEC's guidance, we encourage investors, the media and others interested in our company to review the information we post on the Company website.

Website: www.thealkalinewaterco.com.

Estonia Ambassador to India - H.E. Ms. Marje Luup with Estonian Company Saku Brewery and Indian counterpart HS Oberoi Spirits

One of the delegates - Saku Brewery’s Export Manager, Margus Masing, the company’s collaboration with India began through the strong support of KredEx, the Estonian Business and Innovation Agency (EIS), and the Estonian Embassy in India.

“I would like to extend special thanks to the Estonian Business and Innovation Agency, KredEx, and Ambassador Marje Luup, who place great value on the success of Estonia’s food and beverage industry and strongly support the promotion of domestic exports. Thanks to their efforts, the cooperation between Saku Brewery and HS Oberoi Spirits became a reality,” said Masing.

He highlighted that the partnership with HS Oberoi Spirits has progressed very successfully. “Our collaboration with HS Oberoi Spirits has been excellent — the first container of Saku products arrived in India in July, and another order is already awaiting shipment. At the moment, Saku products are available in the Delhi region, but HS Oberoi Spirits is strongly committed to building our brands across India. Our shared goal is to expand into additional cities and regions. India is one of the world’s largest and fastest-growing markets, and we are delighted that Saku products are now available there, with local consumers appreciating our packaging, distinctive flavours, and high quality,” explained Margus Masing.

As per Indian counterpart, HS Oberoi Spirits – the role of Estonia Trade Office and equal zeal from Estonian F&B companies brought Estonia’s historic Saku Brewery to India through its partnership with HS Oberoi Spirits. The collaboration stands as a strong early example of the value that shared heritage, craftsmanship, and open trade can create between the two nations. HS Oberoi Spirits is a strategic import and distribution partner committed to building long-term, value-driven collaborations between global beverage brands and the Indian market.

Hardarshan Singh Oberoi, Founder, HS Oberoi Spirits, said, “We are delighted to support this growing relationship between India and Estonia. Partnerships like these celebrate craftsmanship, culture, and shared ambition — and we look forward to building many more meaningful stories together.”

Manveer Singh Oberoi, Founder, HS Oberoi Spirits, said, “Indian consumers today value authenticity and thoughtful product narratives. Collaborating with Estonia allows us to bring distinctive global experiences to India’s evolving premium beverage landscape.”

Further joint initiatives and category-building programs are expected to be explored in the coming months as both countries work toward expanding commercial and cultural engagement.

Nutritionist Sakshi Lalwani Debunks Myths on Palm Oil, Labels and Everyday Nutrition

Episode Highlights

In the first Episode, Sakshi explains the basics of palm oil, a plant-based oil extracted from the fruit of the oil palm tree. She breaks down how palm olein is naturally trans-fat free, stable at high temperatures, and contains Vitamin E tocotrienols and, the red palm oil contains beta-carotene, a source of provitamin A. She highlights palm oil’s balanced fatty acid mix (around 50% saturated, 40% monounsaturated and 10% polyunsaturated fats) and emphasizes that smart cooking habits, not the elimination of any one oil, are key to healthier meals.

In the next Episode, she unfolds the increasing appearance of “No Palm Oil” labels and explains how these tags are largely marketing-led, designed to create a perception of being healthier without reflecting true nutritional value. She advises listeners to look beyond front labels, check the ingredients list, and understand what oils are used as a replacement when palm oil is removed.

What Science Says About Palm Oil

The series highlights that palm oil, when used as part of a balanced diet, contains beneficial compounds such as tocotrienols and carotenoids (in red palm oil), which are powerful antioxidants. Food science shows that palm oil is stable at high temperatures, resistant to oxidation, neutral in flavour, has a long shelf life, less chances of forming harmful compounds as compared to other vegetable oils, and is naturally trans-fat free and does not need to go through the process of partial hydrogenation. It also absorbs less oil into food, leading to crisp and evenly fried dishes.

Aligned With ICMR Dietary Guidelines

Sakshi reinforces the ICMR–NIN Dietary Guidelines (2024), which recommend keeping visible fats to 25–30 g per person per day and rotating different plant-based oils to maintain a balanced fatty acid profile. Within this approach, palm oil is positioned as one of several suitable options for everyday Indian cooking.

Supporting India’s Edible Oil Goals: NMEO–OP

The episodes also briefly reference India’s broader edible oil needs. Under the Government of India’s National Mission on Edible Oils – Oil Palm (NMEO–OP), multiple states are expanding oil palm cultivation due to its high productivity, yielding 5–8 times more oil per hectare compared to many other oilseeds crops, helping strengthen domestic supply and reduce reliance on imports.

Understanding ‘No Palm Oil’ Labels

The conversation also aligns with recent views from industry bodies such as IFBA and OTAI, which have noted that “No Palm Oil” claims can mislead consumers. The episodes encourage shoppers to prioritise the overall nutrient profile, ingredient quality, rather than relying on a claim on the front of a pack.

Link to Episode 5: www.instagram.com/p/DQx7TR7gZH6/
Link to Episode 6: www.instagram.com/p/DRmZs1TgSH9/

About the Series

This is a six-episode podcast series by the Malaysian Palm Oil Council (MPOC) designed to address misinformation and share scientific facts about palm oil in a simple, relatable way.

Each episode brings expert voices and everyday perspectives to topics like nutrition, health, and sustainability  helping listeners replace myths with understanding. With these conversations, MPOC hopes to encourage balanced, fact-based discussions and highlight palm oil’s rightful place as a versatile, nutritious, and sustainably produced edible oil.

Sting Energy, the electrifying energy drink by PepsiCo and the Official Team Partner of Formula 1®, shifts into a new gear as it partners with the Mercedes-AMG PETRONAS F1 Team. In a first-of-its-kind moment for both Formula 1 and brand partnerships, Sting Energy and Mercedes-AMG PETRONAS F1 Team let the car deliver the news through a digital film. No podium. No script. Just a precision-tuned lap where the engine’s roar sharpened into an unmistakable “STINGGGGGG.”

Sting Energy X Mercedes-AMG PETRONAS F1 Team 

The announcement not only announces the partnership but also sets the tone for what Sting will bring to race weekends – more energy, more speed, and a deeper connection between fans and the Mercedes-AMG PETRONAS F1 Team.

Soon after the video dropped, leading creators took to social media to share their reactions and excitement about the news and the way it was communicated creatively by a car.

“This partnership unites performance, energy, and flavour under one banner - connecting three of PepsiCo’s most iconic brands with the world’s most successful Formula 1 team," said Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo. “Through Gatorade, Sting, and Doritos, we’re inside the culture of the sport, fueling both the athletes and the fans who live for the thrill of F 1. Partnering with Mercedes-AMG PETRONAS Formula 1 Team reflects our shared commitment to performance, innovation, and excellence - values that define both our organizations.”

Toto Wolff, Team Principal & Chief Executive Officer, Mercedes-AMG PETRONAS F1 Team, said, “Welcoming a company with a portfolio as strong as PepsiCo’s into our partner ecosystem is another sign of the strength of our team and our sport. As a brand, they align perfectly with our ethos of chasing ultimate performance through innovation and excellence. Gatorade’s expertise in sports science, Sting’s youthful energy, and Doritos’ cultural relevance each bring something unique. Together, they create a partnership that not only supports our team’s performance but also enhances the experience for our fans around the world.”

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, said, “We’re delighted to welcome PepsiCo to the team. Their expertise in this sector will help us deliver great experiences for our guests and fans at the track and beyond. It’s a partnership that adds real value to how we operate day-to-day and how we connect with people around the world.”

Nutrica launches peanut butter in two flavours
 

Available in two variants, Crunchy and Creamy, the new peanut butter range offers a healthy snacking option for everyday fitness, making nutrition simple and enjoyable. Fitness is not limited to gyms or just one individual, it’s a daily habit the whole family can adapt, from children to elders. Replacing regular spreads with peanut butter becomes a small, easy switch that gives everyone at home a healthier option and creates a big, long-term difference in overall lifestyle. Both variants are high in protein, rich in fibre, made from 100% vegetarian ingredients, and contain no artificial preservatives, making them a wholesome, energy-dense choice for active lifestyles. The range comes in convenient PET jars of 300g, 750g, and 900g.
 

Commenting on the launch, Sparsh Sachar, Director and Business Head – FMCG, Nutrica, said, “With every product we introduce, our aim is to make health simpler, more accessible, and enjoyable for everyone. The peanut butter range embodies our belief that nutritious food can be delicious too. We want to make healthy choices easy and exciting for consumers, not something they have to compromise for. This launch is another step toward creating a wellness brand that fits naturally into modern lifestyles.”
 

Nutrica’s entry into the peanut butter category follows the success of Nutrica Bee Honey and its vitamin-enriched cooking oils, further strengthening the brand’s function-first wellness portfolio. With this expansion, Nutrica continues its journey toward becoming a comprehensive lifestyle and wellness brand, offering premium yet accessible products that make wholesome nutrition an effortless part of everyday living.

About Nutrica
Nutrica, a leading lifestyle and wellness brand under BN Agritech Limited, carries a mission to reimagine health by crafting innovative and nutritious food that cater to the diverse needs and preferences of families across India. Understanding that every family is unique, the company is dedicated to creating nutrient-infused food that fulfil the health goals and taste preferences of its customers. The products are made from the finest ingredients and cutting-edge technology, ensuring the highest standards of quality and nutrition.

HELL ENERGY DRINK Launches First-Ever Intercollegiate Cricket Turf Championship 2025 in Mumbai

The championship will be held across four major zones - Western, Central, SOBO, and Harbour, with participation from over 200 college teams and 2,000 players. Teams of ten (8+2) will compete in six-over knockout underarm turf matches, promising high octane, fast-paced cricketing action. Each zone will witness 27 matches across four intense days, culminating in four zonal champions advancing to the Grand City Finale, where they will battle for the title of HELL ENERGY DRINK Intercollegiate Cricket Turf Champion 2025.

Speaking about this event, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “HELL ENERGY DRINK stands for unstoppable power, unlimited passion, and unbeatable performance - values that perfectly align with the spirit of cricket and India’s youth. Through this championship, we aim to create a platform that energizes young talent and celebrates teamwork, ambition, and sporting excellence.”

He further added, “The growing popularity of turf cricket offers a fantastic opportunity to engage with college youth in a dynamic and relatable way. This initiative reflects our commitment to building meaningful connections with the new generation through the shared love for sport and energy.”

The tournament goes beyond competition, it’s a celebration of Mumbai’s vibrant college culture, complete with on-ground brand touchpoint and sampling opportunity designed to elevate the excitement both on and off the turf.

The Grand City Finale will crown the first-ever HELL ENERGY DRINK Intercollegiate Cricket Turf Champion, marking a milestone in the brand’s journey to energize India’s youth and reinforce its positioning as a symbol of unstoppable drive and passion.

About HELL ENERGY DRINK
HELL ENERGY DRINK is one of the fastest-growing FMCG brands in the world. Founded in 2006, the 100% Hungarian brand became Hungary’s market leader by 2010 and currently exports to 60+ countries. It holds market leadership in, among others, Greece, Bulgaria, Croatia, Romania, and Slovakia. HELL ENERGY DRINK’s success is driven by excellent quality, good value for money, wide availability, and world-class marketing communication. As a unique player in the energy drink sector, it is the only brand with a market-leading presence in several countries, its own ultramodern filling factory, and an aluminium beverage can factory, ensuring an unparalleled strategic position globally.

For more information, visit www.hellenergy.com/ind/ 

Nutritionist Leema Mahajan Clears Myths on Palm Oil and Misleading Labels with Science-Backed Facts

The first two podcast episodes in the series feature nutrition expert and creator Leema Mahajan as the guest. The podcast blends relatable kitchen conversations with evidence-based insights on health, dietary fats, sustainability, and misleading marketing labels. Each episode breaks down widely circulated myths and offers listeners clear, practical takeaways for everyday cooking.

Episode Highlights
In the first Episode, Leema simplifies the big question, which oil is truly healthy? by stressing balance, and smart cooking habits over eliminating any single oil. She briefly touches on palm oil’s science-backed benefits and the importance of rotating oils at home. In the next Episode, she breaks down the rising “No Palm Oil” labels, explaining why they’re often fear-driven and misleading. She urges viewers to look beyond front packet claims and understand what truly makes a product healthy.

What Science Says About Palm Oil
The series integrates current research showing that palm oil is rich in tocotrienols and carotenoids (in red palm oil), compounds recognised for their antioxidant and potential cardiometabolic benefits. Palm oil is naturally cholesterol-free, as cholesterol is found only in animal-based fats. When consumed as part of a balanced diet, palm oil has a neutral impact on blood cholesterol levels.

Aligned With ICMR Dietary Guidelines
The podcast reiterates the ICMR–NIN Dietary Guidelines (2024), which recommend limiting visible fats to 25–30 g per person per day and rotating multiple plant-based oils to maintain a balanced fatty acid profile. In this context, palm oil is positioned as one of several healthy options suitable for Indian cooking patterns.

Supporting India’s Edible Oil Goals: NMEO–OP
The series also contextualises palm oil within India’s broader edible oil landscape. Under the Government of India’s National Mission on Edible Oils – Oil Palm (NMEO–OP), states across the country are expanding oil palm cultivation to strengthen domestic availability and reduce reliance on imports. Malaysian expertise continues to support this growth across multiple regions.

Addressing Misleading ‘No Palm Oil’ Labels
Responding to growing market confusion, the podcast reinforces recent statements by industry bodies such as IFBA and OTAI, which have labelled “No Palm Oil” tags as misleading marketing tactics rather than evidence-based health claims. The series urges consumers to prioritise overall nutrition, moderation and credible science over fear-based messaging.

Through scientific facts MPOC aims to bring clarity, context and accuracy to empower consumers to make informed and balanced choices.

Link to episode one : www.instagram.com/p/DQMimjLD3Uq/ 
Link to episode two : www.instagram.com/reel/DRCrejij7Hi/?igsh=dHNsYXlmemx5bjcx 

About the Series
This is a six-episode podcast series by the Malaysian Palm Oil Council (MPOC) designed to address misinformation and share scientific facts about palm oil in a simple, relatable way.

Each episode brings expert voices and everyday perspectives to topics like nutrition, health, and sustainability helping listeners replace myths with understanding. With these conversations, MPOC hopes to encourage balanced, fact-based discussions and highlight palm oil’s rightful place as a versatile, nutritious, and sustainably produced edible oil.

Facade - Jashan, Dalas

Founded by entrepreneur Prasanna Singaraju, Jashan is more than just a restaurant; it’s a cultural journey that showcases the time-honoured recipes from India’s royal kitchens, brought to life using traditional techniques and thoughtfully sourced ingredients. Chef Ashish Bhasin, one of India’s prominent regional cuisine specialists, joins founder Prasanna Singaraju for this venture, alongside Chef Ramesh Thangaraj, the team ensures each recipe reflects its roots.

At Jashan, the menu brings alive the timeless cooking traditions that define India’s rich culinary heritage, offering dishes from the history laden chowks of Lucknow, the Mughal durbars of Old Delhi, the Nizami Dastarkhwans of Hyderabad, and the coastal traditions of the “southern V” of India.

From Lucknow, diners can look forward to galouti and kakori kebabs, sheermal, slow-cooked nihari, and chaats layered with yoghurt and tangy chutneys that echo the Nazaaqath. Hyderabad offers haleem, dum biryani, pathar ka gosht, and mirchi ka salan and Qormas highlighting the region’s love for spice and slow-simmered dishes. The coastal heritage appears through Chettinad and Tanjore style curries, meen moilee, Prawn and Lobster Rassa, nethili fry, with delightful pairings that include idiyappam, appam, and Neer Dosa.

The dessert selection at Jashan complete the experience with nimish and shahi tukda from Lucknow, daulat ki chaat and rabri from Delhi, qubani ka meetha and double ka meetha from Hyderabad, and elaneer payasam and adhirasam from Chennai. Dishes at Jashan will be prepared using traditional methods such as dum cooking to seal in aromas, dhungar smoking for a charcoal kiss, slow braising to achieve depth, bhunao for searing spices, baghar tempering for layered flavours, tandoor roasting for charred tenderness, and stone-searing for select meats. Saffron sourced from Pampore, carefully selected meats for texture, and locally grown microgreens will add freshness and authenticity to each plate. For those seeking a complete experience, an omakase-style tasting will offer a curated progression of these flavours, letting guests discover the stories of these cities in one visit.

Inside, warm lighting and design elements inspired by Indian craftsmanship will create a welcoming environment for families, intimate dinners, and small gatherings. Subtle architectural touches, handcrafted decor, and earthy textures will reflect the regions Jashan represents, adding depth and character to the ambience. A chef’s table and private dining spaces will provide choices for those marking special events or seeking a dedicated meal.

“Home was where meals brought us together, creating moments that formed who we are. Building Jashan comes from the desire to extend these moments while keeping the essence of where I come from alive. Bringing this to Dallas is both an honour and a responsibility I carry with commitment. Each dish speaks of tradition, each service reflects care, and each visit is built to leave a lasting connection. I believe in working with people who see the purpose behind every detail, and Jashan is guided by this belief, bringing India’s kitchens to a place where guests can find a piece of that familiarity and memory on the table” says Mr. Prasanna Singaraju, Founder, Jashan.

Chef Bhasin and Chef Thangaraj note that Jashan will present Dallas with a culinary chapter showcasing India’s rich food origins while creating an offering that will stand apart in the city’s restaurant landscape, promising something truly special for those who walk through its doors.

The events were led by Francois Robin, Award-winning French Cheesemonger, and showcased a curated selection of French cheeses including Brie, Comté, Camembert, Emmental and more — paired with the bold flavours and zest of Indian favourites.

An exclusive influencer workshop at Kakapo, Delhi, introduced leading culinary creators and food bloggers to the versatility of French cheese in everyday Indian eating. Through interactive tastings, fusion recipe demonstrations, and hands-on cheeseboard activities, attendees explored how French cheese can elevate beloved local snacks and street-style bites.

Cheesemonger Francois Robin with participants at the influencer workshop

The day also featured a lively networking reception for chefs, restaurateurs, culinary media, and industry leaders. Guests enjoyed fusion tasting experiences that celebrated the theme — French cheese infused into iconic Indian flavours fostering fresh conversations on innovation and the evolving role of European cheese in Indian cuisine.

Best Awarded Cheesemonger Francois at the networking dinner

“India’s love for rich and nuanced flavours blends beautifully with the depth and diversity of French cheese. This year, we are celebrating this union of cultures — where tradition meets innovation on the plate,” said Emilie Martin, Managing Director APAC at CNIEL. “The enthusiasm we’ve witnessed in Delhi reinforces our commitment to continue inspiring Indian consumers and the culinary community.”

CNIEL further hosted a hands-on culinary workshop for students at APCA, Gurgaon, sharing practical knowledge on incorporating French cheeses into modern Indian cuisine. The workshop highlighted the craftsmanship behind French cheese production and the limitless possibilities for innovation in professional kitche.

Students of APCA at the culinary training with Francois Robin

A Sustainable Journey of Taste

As the campaign enters its final year in India, CNIEL continues to spotlight European excellence through:

• Responsible dairy farming practices

• High standards of animal welfare

• Reduced environmental footprint

• Authentic and traceable production

These efforts ensure French cheese remains not just delicious, but also a consciously produced choice for consumers in India and globally.

The campaign invites everyone to join this exciting flavour movement:

#EnjoyItsFromEurope #FullOfCharacter#EUAgriPromo

Bisleri International Secures Two-Year Partnership as Official Beverage Partner of the TATA Women’s Premier League

Launched in 2023, the Tata Women’s Premier League has rapidly elevated the visibility and aspirations of women’s cricket in India, uniting top domestic and international talent on one premier stage. 

Commenting on the bid win Jayanti Khan Chauhan, Vice-Chairperson, Bisleri International, said, “We at Bisleri are proud to partner with the TATA Women's Premier League as Official Beverage Partners for the next two years. Excited to witness this exceptional generation of women cricketers from across the world championing an indomitable spirit for sporting excellence.”

BCCI Secretary, Devajit Saikia added, “Tata WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Bisleri, our new partner, brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”

The tournament, which is set to kick-off from January 2026, will be amplified through limited-edition packs, followed by strong on-ground visibility via visicoolers and iceboxes in team dugouts, while also engaging fans with in-stadium hydration support. The brand is further exploring experience-led interventions and a roll-out of exciting digital content to extend the excitement beyond the stadium. 

Bisleri International today has one of the largest sports marketing portfolios across India and the UAE, with 60+ associations across various genres of sports - cricket, hockey, tennis, badminton, marathons, rugby, table tennis, golf, and more. This association further strengthens Bisleri’s growing presence in the sports ecosystem, reinforcing its dedication to fostering a culture of fitness, resilience and hydration excellence for athletes and fans alike.

Air India, India’s leading global airline, announced the introduction of its new global menu across its fleet. The menu draws inspiration from India’s diverse culinary tapestry, from the royal kitchens of Awadh to the coastal flavours of southern India, while incorporating global influences through Pan-Asian, European Bistro, and geo-specific star dishes.

The new menu has been introduced on most international ex-India routes, including flights from Delhi to London Heathrow, New York, Melbourne, Sydney, Toronto and Dubai; from Mumbai and Bengaluru to San Francisco; and from Mumbai to New York, to name a few. It will be progressively rolled out across all international sectors as well as on domestic routes.

Chicken Roulade Filled with Caramelized Onion and Goat Cheese

The menu weaves a delicious story that combines the flavours of India with influences from global cuisines. To strike a chord with every traveller, there is a portfolio mix of region-inspired meals and global cuisines such as European bistros and pan-Asian. The region-inspired meals like south-Indian cuisine brings alive the heritage of India giving the travellers an authentic dining experience.

Guests travelling First Class will enjoy gourmet meals, artisanal breads, signature desserts, and bespoke wine and champagne pairings. Business Class offers multi-course gourmet meals with customisable options and curated beverage pairings, while Premium Economy and Economy feature upgraded meal trays with balanced, wholesome options with familiar regional flavours and enhanced presentation.

Highlights of the new menu include:

• Signature Indian dishes: Awadhi Paneer Anjeer Pasanda (Veg Awadhi Thali), Murgh Massalam (Non-veg Awadhi Thali), and south Indian platter in First and Business Class. Rajasthani besan chilla, malabari chicken curry, and malai palak kofta in Premium Economy

• International cuisine: Japanese Teppanyaki Bowl, citrus tiger prawns, and oriental napa cabbage and tofu rollmops in First Class and Seoul flamed prawns, manicotti forestiere, and Mediterranean tapas in Business Class

• GenZ Delights: chicken bibimbap and matcha delice in Business Class

• Home-made comfort food: homestyle masala dal khichdi and homestyle stuffed parantha in Business Class

• Plant-Based & Special Dietary Options: A dedicated vegan, gluten-free, and allergen-conscious menu

The exquisite new menu has been curated by Chef Sandeep Kalra, who joined Air India recently as the airline continues with its transformation programme, with new and upgraded aircraft joining the fleet and the introduction of new cabin and the new Air India experience across its fleet. The new menu has taken inspiration from the diverse culinary experiences that India offers from the classic Delhi Street food to the real southern India tiffin, apart from international cuisine that appeal to today’s young travellers such as Korean Bibimbap and Matcha. The Air India cabin crew have also gone through specialised training to enhance customer experience onboard.

South Indian Platter including Malgapodi Idli, Cashew Upma, Mini Mysore Masala Dosa and Sambar

“At the very core, the new food and beverage enhancements draw inspiration from Air India's commitment to continuous innovation and transforming the customer experience. We are reimagining the inflight dining experience that resonates with the tastes and preferences of global travellers. Our thoughtfully curated menu caters to guests from different cultural affinities who prefer delectable gourmet meals. We endeavour to master the art of menu design and presentation to ensure every inflight meal goes beyond taste into serving care and culinary excellence,” said Mr. Rajesh Dogra, Chief Customer Experience Officer, Air India.

Air India will also offer over 18 special meal types, one of the few airlines worldwide to do so, accommodating modern travellers’ lifestyles and dietary preferences for a truly inclusive and personalised experience. Guests can choose from thoughtfully curated choices ranging from international cuisine, homestyle comfort food, to health-conscious fare that caters to contemporary dietary lifestyles. Guests can also pre-select meals online using the Air India app with chef's notes, allergen information, and customisation capabilities.

The airline is also trying to reduce its environmental impact across the cycle such as in responsible sourcing, packaging, and waste reduction. Using locally sourced seasonal food to support local farmers and keep food miles down, Air India also ensures freshness of ingredients from the time of produce till the final serving onboard. There is also increased emphasis on environmentally friendly initiatives such as compostable utensils, paper meal boxes, less single-use plastics, and segregation of onboard waste for recycling and composting to reduce the carbon footprint.

About Air India group

The Air India group – comprising of full-service global airline, Air India, and value carrier, Air India Express – is spearheading a new era of Indian aviation. The Air India story began in 1932 when JRD Tata piloted the airline’s inaugural flight and opened the skies for aviation in India. Today, Air India group employs more than 30,000 people, operates over 300 aircraft and carries customers to 57 domestic and 48 international destinations across five continents.

Returning to the Tata Sons in 2022 following 70 years under Government ownership, Air India group is in the midst of a five-year transformation program, Vihaan.AI. As part of the transformation, Air India has placed an order for 570 new aircraft. In 2024, sister airlines Air Asia India and Vistara were successfully merged into Air India Express and Air India, respectively, and the Airline opened South Asia’s largest aviation training academy. A new flying school is scheduled to open in 2025, and construction of a greenfield maintenance base, to be operational in 2026, is underway. In addition to receiving new aircraft, all existing aircraft are progressively undergoing a full interior refit.

With transformation underway across all facets of the business and India’s rich legacy of hospitality, Air India is committed to being a world class global airline with an Indian heart. For more stories on Air India, visit www.airindia.com/newsroom.