Bisleri Launches Limited-Edition Cocktail 2 Bottles Featuring Shahid Kapoor, Kriti Sanon and Rashmika Mandanna
 

Timed with the release of Cocktail 2, the collaboration taps into the nostalgia and anticipation surrounding one of Bollywood's most recognisable film franchises. With the sequel already generating significant buzz across social media and fan communities, Bisleri brings the excitement closer to consumers through limited-edition packs that celebrate entertainment, culture and shared experiences.

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “With its strong pop-culture appeal, Cocktail continues to hold a special place in the minds of audiences. As Cocktail 2 brings together a stellar cast and generates significant excitement among fans, it is poised to become one of the most talked-about entertainment events of the year. Bisleri’s association with the film aligns with our strategy of partnering with high-impact entertainment properties that drive engagement and cultural relevance, allowing us to be part of a moment that is already creating considerable buzz across audiences and platforms.”

The limited-edition Cocktail 2 bottles will be available across general and modern trade outlets in Mumbai, Pune, Delhi NCR, Madhya Pradesh, Rajasthan and Ahmedabad. As part of the activation, four specially branded Bisleri trucks will travel across Mumbai, creating high-impact visibility for the collaboration and building excitement around the film's release. The campaign will also be amplified through branded retail visibility and digital engagement, extending the association beyond theatres and bringing it closer to consumers.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

The bottled portfolio includes three signature variants – Golden Harvest, Soul Surfer, and Bangalore Daze – featuring smooth, creamy, and fruity taste notes, available exclusively in 330 ml bottles. The range brings Red Rhino's signature beverage experience to select retail shelves across Bengaluru.

The line-up includes Golden Harvest, crafted using premium basmati rice to deliver a remarkably smooth and refreshing taste profile with a clean finish. Soul Surfer offers a rich, creamy texture complemented by subtle fruit and spice notes, creating a balanced and enjoyable drinking experience. Bangalore Daze is a bold and flavourful offering featuring notes of ripe mangosteen and bitter orange, designed for consumers who appreciate layered and expressive flavours. All variants are crafted and produced in-house at Red Rhino's Malur facility.

Commenting on the launch, COO of Red Rhino, Mr. Ashwin Nawani, said, “When transitioning to a bottled format, our goal was to preserve the essence of our signature creations while ensuring consistency and quality. We carefully refined our processes, optimized production and packaging, and remained committed to the craftsmanship that defines our products. The result is a bottled experience that stays true to our original vision.”

Founder Mr. Kishore Pallamredd

Commenting on the launch, Founder Mr. Kishore Pallamreddy said, “This bottle is more than a new look; it is a statement of intent. At its core, this launch reflects our belief that great products should mirror the people who choose them: confident, expressive, and unafraid to stand apart. Every detail, from the formulation to the label, has been crafted with that mindset. ‘Crafted for the Bold’ embodies the passion, creativity, and attention to detail behind every bottle, celebrating individuality and self-expression. With this launch, we are inviting consumers across generations to connect with a brand that stays true to its craft while bringing a premium beverage experience into their homes and celebrations.”

The bottled range is housed in a distinctive sculpted bottle designed to stand out on retail shelves. Inspired by the Rhino, a symbol of strength and confidence, the design reflects the brand's philosophy of creating bold yet balanced products.

Red Rhino plans to scale its bottled presence to over 50 locations while continuing to strengthen its presence across hospitality venues.

Positioned in the premium craft segment, Red Rhino's bottled debut reflects the growing demand for high-quality, experience-driven beverage offerings in India. Over the next 12–24 months, the brand plans to expand across multiple consumption and retail formats, with a focus on Bengaluru and Telangana.

About Red Rhino

Founded in 2016 by Mr. Kishore Pallamreddy and Mrs. Rachana Pallamreddy, Red Rhino, a division of Arrkp Hospitality, is dedicated to sustainable production practices, innovative techniques, and delivering exceptional craft beverage experiences. Beyond its products, Red Rhino serves as a cultural hub where culinary excellence meets artisanal craftsmanship. By prioritizing locally sourced ingredients and fostering an atmosphere of inclusive hospitality, the brand continues to redefine premium lifestyle experiences. Through its innovative creations and vibrant community-centric spaces, Red Rhino remains committed to elevating the art of craft beverages for a discerning audience

C K Jaipuria, President, Indian Beverage Association (IBA)

Outlining the industry’s initiative and focus on sustainable development, President of the Indian Beverage Association (IBA), Mr. C K Jaipuria said, “Driven by the strict mandates under India's amended Plastic Waste Management Rules and Extended Producer Responsibility (EPR) targets requiring 100% recovery and recycling – the industry is constantly working on driving unprecedented efficiency in the circular economy. The three core pillars to optimize waste management are -- lightweight engineering, institutionalized digital collection networks, and the fast-tracked adoption of Food-Grade Recycled PET (r-PET).”

“The most efficient way to manage waste is to rationalize material entering the ecosystem in the first place. In this regard, Indian bottling giants have engineered aggressive material reduction programs at the production level,” added Mr. Jaipuria.

The stress on preforming optimization has led to refinement in injection-molding technology, which has allowed companies to reduce the weight of standard PET preforms by 10% to 20% across high-volume packs ranging from 600ml to 2.25L.

“Along with this, the closure downsizing is leading to the neck profiles and plastic cap closures for Carbonated Soft Drinks (CSD), juices, and packaged water witnessing weight reductions of 20% to 25%, which is significantly curbing upstream raw polymer consumption,” said Mr. Jaipuria.

The IBA President further outlined that, “The urgency of meeting the central government's scaling EPR targets has been taken up by the beverage industry in the form of formalizing India’s historically fragmented, informal waste-picking ecosystem. This has been catalysed by the Producer Responsibility Organizations (PROs) and the industry leaders are executing nationwide reclamation strategies via deep joint ventures with specialized PROs such as GEM Enviro and Saahas Zero Waste.”

This socio-economic formalization through these networks is systematically mapping and incentivizing thousands of local kabadiwalas and waste-pickers. By offering guaranteed buy-back pricing, digital weight verification, and direct-benefit payouts, the system is guaranteeing a high-velocity, clean inflow of post-consumer waste.

Adoption of technology through data intelligence platforms by utilizing specialized circular economy platforms like Race Eco Chain and Banyan Nation, beverage brands now track plastic waste digitally from the initial collection point to the processing mill, generating audit-ready, CPCB-compliant (Central Pollution Control Board) plastic credits with absolute traceability.

Mr. Jaipuria added that while the above measures are streamlining the waste management efforts, the goal of the industry and the committed efficiency drive is to transition from downcycling --- turning bottles into low-value textile fibers -- to a true bottle-to-bottle circular economy.

“In this backdrop, to enhance availability of food-grade r-PET access, major players have established large-scale joint ventures with global polymer processors like Indorama to set up advanced washing and resin-manufacturing units. This has unlocked the massive commercial rollout of 100% recycled PET bottles for select flagship product lines, with industry-wide targets aiming for 30% r-PET integration across core portfolios,” he said.

Another step is to bring in sustainable multi-layer cartons for non-carbonated segments and major packaging partners such as Tetra Pak have integrated certified recycled polymers into their multi-layer carton lines in India, which is successfully matching strict FSSAI food-safety standards while mitigating multi-layered plastic disposal challenges.

The efficiency metrics are no doubt climbing, but maintaining this momentum requires mitigation of two critical challenges, said Mr. Jaipuria.

“First is the Quality-Grade Deficit. It needs to be understood that producing food-grade r-PET requires highly efficient and pure post-consumer collection streams. The hard reality is if the plastic is contaminated at the municipal dumping stage, it loses its structural integrity for bottle-to-bottle recycling. The industry needs to invest deeper in source-segregation awareness and smart collection kiosks at the consumer touchpoint, and it requires local government and consumers’ support to achieve this objective,” he added.

According to the IBA President, above all, navigating state-level disparities adds to unnecessary hassle and compliance burden. “While the central CPCB portal provides a unified framework, actual municipal infrastructure and waste-handling fees vary drastically across states. Beverage manufacturers need standardized, single-window municipal access frameworks to optimize their reverse-logistics networks across differing geographies.”

Liquid I.V. Expands its Hydration Portfolio in India with the Launch of Sugar-Free Range

As wellness-led lifestyles continue to shape consumer choices, Liquid I.V. Sugar-Free has been developed for consumers seeking cleaner, smarter hydration solutions without compromising on performance or taste. The launch further strengthens the brand’s growing presence in India’s rapidly evolving functional beverage space.

India’s sugar-free beverage category continues to witness strong growth, driven by increasing awareness around wellness, fitness, and mindful consumption. Consumer interest in no-sugar hydration beverages has also seen a sharp rise, reflecting the growing demand for cleaner and more functional alternatives.

Commenting on the launch, Guntas Randhawa, Head of Liquid I.V., India, said, "The wellness and hydration category in India is evolving rapidly, driven by consumers who are increasingly prioritizing informed choices, functional benefits, and cleaner formulations. The launch of Liquid I.V. Sugar-Free reflects our commitment to expand the category with solutions that address emerging consumer needs while broadening access to science-backed hydration. As we continue to build the brand in India, this launch represents an important step in strengthening our portfolio and driving long-term growth within the wellness space."

Built for India’s affluent Gen Z and millennial consumers, Liquid I.V. Sugar-Free is designed for those who have made wellness an everyday lifestyle choice from movement and recovery to mindful nutrition and overall well-being.

Liquid I.V. Sugar-Free is formulated with a proprietary amino acid blend including L-Glutamine and L-Alanine, which support sodium-dependent transport pathways in the gut to help enhance fluid absorption and support functional hydration — without glucose.

The formula also contains:

• Sodium, potassium, calcium, magnesium, and chloride.

• 9 vitamins and minerals

• Plant-based stevia

• No artificial sweeteners or artificial colours

• Proprietary Amino Acid Blend: Formulated with a proprietary amino acid blend that serves as an alternative to glucose, delivering the intended functional benefits while supporting the product's sugar-free proposition.

The product is formulated to maintain optimal osmolarity while delivering superior hydration and replenishment.

Launching in three distinct flavours — Mango Pineapple, Raspberry Melon, and Juicy Peach the range combines functionality, convenience, and taste for Indian consumers looking to integrate hydration into their everyday wellness routines.

Liquid I.V. Sugar-Free is available on Liquid I.V. India’s official website, leading e-commerce and quick-commerce platforms, and select retail channels across India.

For more information, follow @liquidiv.in | #HydrationMultiplier #LiquidIVIndia

About Liquid I.V.

Liquid I.V. is the #1 powdered hydration brand in the U.S.A., known for its science-backed hydration solutions designed to support faster and more efficient hydration. Built on its proprietary LIV HydraScience technology, the brand combines electrolytes, vitamins, and functional ingredients to support hydration, recovery, and everyday wellness.

Launched in India by Hindustan Unilever Limited, Liquid I.V. continues to expand its hydration portfolio for the evolving Indian wellness consumer through innovative, functional, and convenient hydration solutions.

About Hindustan Unilever Limited (HUL)

Hindustan Unilever Limited (HUL) is India's largest Fast-Moving Consumer Goods company, with its products touching the lives of nine out of ten households in the country. HUL works to create a better future every day.

For more information, visit our website: www.hul.co.in.

DS Group Inks Exclusive Partnership with Iconic British Brand ‘Ben’s Cookies’ for India Entry

Reflecting on the brand's uncompromising commitment to quality, Ben’s Cookies will launch with a diverse selection of favourite flavours, ranging from the classic Milk Chocolate Chunk and White Chocolate & Macadamia to Ginger & Dark and a dedicated eggless variant. Positioned for those who appreciate a freshly baked treat, the brand will also offer simple gifting solutions, ideal for sharing during festive and corporate occasions. With individual cookies starting at Rs. 325 and gifting options reaching upwards of Rs. 1500, the partnership aims to share a premium standard of quality and freshness with cookie lovers across the country.
 

Speaking on the occasion, Ms. Sanskriti Gupta, Ben’s Cookies India, emphasized the synergy between the two entities, “The arrival of Ben’s Cookies in India marks a significant milestone in DS Group’s strategic expansion within the premium food retail sector. We are delighted to introduce a piece of British heritage to the Indian market, combining a forty-year legacy of artisanal baking with DS Group’s rooted understanding of Indian palate and the ever-evolving consumer preferences. We have a robust retail expansion strategy which represents a significant pillar of DS Group’s growth objectives for Ben’s Cookies in India, with a target to establish eight to ten physical stores across India in the current financial year.”
 

To ensure a fresh cookie is always within reach, Ben’s Cookies will also be available on major ecommerce and food delivery platforms. 
 

Luke Menezes, Ben's Cookies said, “To ensure our traditional, quality standards are mirrored in India, every Ben’s Cookies boutique will feature a live-oven baking fresh batches throughout the day. Beyond our world-famous cookies, we look forward to sharing an array of delicious treats, including rich cookie shakes, coffees, and cookie ice cream sandwiches. We are truly grateful for the opportunity to work with DS Group and look forward to becoming a cherished part of the Indian dessert landscape.”
 

The partnership arrives as more consumers in India are looking for authentic, handcrafted treats. The domestic cookie market, valued at USD 1.3 billion in 2024, is on an aggressive growth trajectory and is projected to reach USD 2.3 billion by 2033. This surge is fuelled by rising urban affluence and a profound shift toward "premiumisation," where consumers increasingly seek authentic, handcrafted indulgence. Ben’s Cookies is positioned to bridge this gap, offering handcrafted, freshly baked cookies and simple gifting solutions for those who value authenticity and freshness. 

About Ben’s Cookies
Ben’s Cookies, founded by cookery writer Helge Rubinstein in 1983, quickly opened its first shop in Oxford’s Covered Market in 1984 and has since become a globally loved British brand celebrated for its signature chunky, gooey, freshly baked cookies. Named after Helge’s son, Ben, the brand remains committed to the same traditional principles it started with: using chocolate chunks (not chips), fresh butter, and quality ingredients. Every cookie is baked fresh in-store throughout the day, offering a warm and delicious indulgence. From its humble beginnings as a single market stall, Ben’s Cookies has grown to be enjoyed by people around the world, and it is now bringing these traditionally cherished recipes to India for the first time.
 

About DS Group
The DS Group (Dharampal Satyapal Group) is one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.
 

As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC. DS Group has aligned its financial performance with global ESG priorities with the launch of a pioneering Double Materiality Assessment across all businesses. Further demonstrating its environmental leadership, the DS Group has a water positivity index at 1.8 across its business units in 30 locations of India. For details, log onto www.dsgroup.com.

From Left to right: Natalie Hart, Sheref Sabawy, Deepak Anand, Pooja S & Balaji Nagaraja, Nina Tangri, Catherine West, Tania Lee and Parth Makwana

The launch is being viewed as a significant milestone in India’s expanding global footprint, aligning with the country’s larger push over the past decade towards strengthening international partnerships, promoting Indian enterprise abroad, and taking Indian culture beyond borders. As India continues to emerge as a major economic and cultural force globally, initiatives such as the Indian Aisle reflect the growing international appetite for Indian products, stories and craftsmanship.

The presence of Indian beverage in Canada’s premium duty-free ecosystem is not merely a retail development, but a symbol of India’s soft power and evolving global identity where Indian brands are increasingly being recognised for quality, authenticity and heritage on the world stage.

Beyond commerce, the initiative also highlights the strengthening relationship between India and Canada through culture, tourism and trade. The visibility of Indian beverages across major Canadian travel hubs reflects the importance and influence of the Indian diaspora while opening new opportunities for cultural exchange and bilateral business growth. At a time when Indian cuisine, wellness, fashion, cinema, and artisanal products are finding wider global audiences, the Indian Aisle adds another powerful dimension to India’s international cultural presence.

“Today is not just about launching products into a new market; it is about opening doors for Indian heritage, craftsmanship and stories to travel globally,” said Mr. Balaji Nagaraja & Ms. Pooja S, Founders of GWNS. “Canada’s multicultural identity makes it the perfect home for an initiative like the Indian Aisle. Through this platform, we hope to create stronger cultural connections, introduce travellers to the richness of Indian beverage, and build meaningful commercial opportunities between India and Canada. This launch represents the coming together of tradition, innovation and international collaboration.”

The exclusive launch event witnessed the presence of government officials, diplomatic representatives, cultural leaders, trade stakeholders, hospitality professionals, retail partners, and members of the media. Guests experienced an evening centred around networking, curated showcases of premium Indian beverage, cultural celebration, and ceremonial moments surrounding the ribbon-cutting ceremony. The launch marked not just a business milestone, but a proud cultural moment reflecting India’s growing confidence and influence on the global stage.

Rajeev Baid, Managing Director at Aman Tea Group, highlighting the importance of sustainability, safe farming practices, and supporting tea growing communities
 

The initiative focused on honouring small growers and tea workers who play a critical role in sustaining the tea ecosystem, while also encouraging conversations around safe farming practices, quality awareness, and the long-term future of the industry.
 

As part of its ongoing commitment towards responsible tea cultivation, Aman Tea Group has been consistently engaging with growers and farming communities across tea producing regions, particularly in West Bengal, to create greater awareness around sustainable farming practices and the importance of safe tea production at the source.

The programmes organised on International Tea Day reflected this year’s global focus on strengthening livelihoods and advancing sustainability across the tea sector.

Speaking on the occasion, Rajeev Baid said, “Tea has always been deeply connected to people and communities. Behind every cup are thousands of growers, workers, and families whose contribution often goes unseen. International Tea Day is an important reminder to recognise and appreciate their role in shaping the industry. At Aman Tea Group, we believe sustainability is not just a conversation for the future, but a responsibility that begins today at the ground level. Supporting safe farming practices, building awareness among growers, and strengthening the ecosystem around tea are essential for ensuring the long-term future of the industry.”

Over the years, Aman Tea Group has continued to focus on building stronger engagement with growers and tea communities while encouraging practices that support both quality and sustainability.

The company reiterated that the future of tea will increasingly depend not only on production and market demand, but also on how responsibly the industry approaches cultivation, community development, and environmental stewardship.

About Aman Tea Group
Aman Tea Group is a diversified tea enterprise engaged across tea production, sourcing, manufacturing, and brand building. Through its associated brands and tea estates, the group continues to focus on quality, sustainability, and creating differentiated tea experiences while remaining deeply connected to the roots of the industry.

Bisleri Introduces Kattalan-Themed Limited-Edition Packs

With Malayalam cinema continuing to enjoy strong cultural influence and a deeply engaged fan base, the collaboration aims to extend the excitement around Kattalan beyond theatres and into everyday consumer experiences.

Commenting on the collaboration, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “Entertainment today has evolved into a powerful engagement ecosystem where fandom, culture and consumer experiences increasingly intersect. At Bisleri, we see regional cinema as an important avenue for building sharper cultural relevance and creating associations that feel organic to consumers. Kattalan is an example of how impactful storytelling can drive audience excitement, and this collaboration allows us to participate in that momentum through meaningful and high-visibility consumer touchpoints.”

The Kattalan limited-edition packs are available at retail outlets across Kerala, including general and modern trade stores. The association is being amplified through in-store branding, and digital and social media engagement aimed at extending the film’s visibility beyond theatres.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Bisleri Launches Limited-Edition Karuppu Packs Featuring Suriya

Timed with the film’s growing buzz, the association taps into the deep cultural influence of Tamil cinema and transforms everyday consumer touchpoints into moments of fandom. By bringing Karuppu to retail shelves, Bisleri continues to strengthen its regional connect through hyperlocal, culturally relevant campaigns that resonate strongly with consumers.

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “At Bisleri, we are always looking for meaningful ways to connect with consumers through moments and passions that matter to them. In Tamil Nadu, cinema is more than entertainment, it is an integral part of popular culture. Our association with Karuppu allows us to participate in that cultural excitement while building stronger consumer engagement at scale.”

The limited-edition Karuppu packs will be available across retail outlets in Tamil Nadu, spanning general and modern trade channels. The campaign will also be amplified through branded retail visibility, on-ground activations, digital engagement, ensuring fans can experience the collaboration across multiple touchpoints.

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Building on its strong market momentum, Bombay Banta — the country’s fast-growing homegrown beverage brand reimagining the most beloved Indian flavours for today’s modern consumer has raised Rs 8 crore in a Pre-Series A funding round led by DSG Consumer Partners, which also led the company’s seed round in late 2023. This marks a major milestone, as Bombay Banta aggressively accelerates its rapid expansion journey across India’s booming beverage and quick commerce ecosystem.

L to R Akkshita Malhotra,  Meet Singh Malhotra, Co-founders, Bombay Banta

The company has also attracted strategic investment from hospitality entrepreneur Kapil Chopra, founder of EazyDiner and The Postcard Hotel. In the brand’s formative years, the founders were also supported by close hospitality industry collaborators and early investors including Simrita Arora and Chef Deep Mohan Arneja, who contributed to Bombay Banta’s product development and brand-building journey.

Akkshita Malhotra and Meet Singh Malhotra, Co-founders at Bombay Banta, shared, "This fundraise marks a significant inflection point for Bombay Banta. It reaffirms our conviction to disrupt the Indian beverage market as a brand that uniquely interprets flavour memories that generations have grown up with. Reimagined for today’s modern consumer with better ingredients, a distinctive range, premium branding, and world-class packaging – this capital with the backing of our investors will enable us to accelerate our vision across India and on a global stage over time.”

“Bombay Banta is building a highly differentiated Indian beverage brand at the intersection of nostalgia, flavour and modern consumer relevance. Meet and Akkshita have demonstrated exceptional product instinct and brand-building capability in a highly competitive market, while creating strong resonance with consumers across channels. We are excited to deepen our partnership with them as they continue scaling Bombay Banta into a large and enduring consumer brand,” added Hari Premkumar, Partner, DSG Consumer Partners.

Bombay Banta: Growth story so far
Founded in 2021, by the husband-wife duo - Akkshita Malhotra and Meet Singh Malhotra, Bombay Banta was built on a simple but ambitious belief that India’s most iconic local flavours deserved world-class branding, packaging and scale. What began as an attempt to modernise the nostalgic Indian banta experience has rapidly evolved into one of the country’s most exciting beverage brands that is challenging both established and emerging market players.

Today, Bombay Banta’s has eight distinctive variants in its current product portfolio of bold, distinctly Indian flavours. Its carbonated range includes – Masala Cola, Masala Soda, Kala Khatta, Jeera Soda, and Lemon Soda, while its non-carbonated range has low-sugar, vitamin-rich lemonades for the health-conscious consumer - Masala Shikanji, Nimbu Shikanji and Jamun Shikanji.

Bombay Banta first gained widespread visibility after becoming the featured beverage onboard Vistara Airlines, introducing the brand to premium urban consumers across India. Since then, the brand has rapidly expanded its presence across leading airlines, restaurants, cafés, delivery-first food brands and hospitality groups.

As on 2026, Bombay Banta is being served across hundreds of hotels and restaurants across India, including several premium and luxury hospitality brands that now stock the beverages across minibars, in-room dining and restaurant menus. A growing number of restaurant chains and food brands have also begun moving away from traditional global soft drink offerings in favour of Bombay Banta’s modern Indian beverage portfolio. Further, its product range is available across all leading quick commerce and e-commerce platforms including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes and BigBasket, where the brand has emerged as one of the fastest-growing players in its category.

Next phase of rapid growth and expansion:
This Pre-Series A raise will fuel Bombay Banta's next phase of growth. The latest funding will be deployed toward - accelerating Bombay Banta’s pan-India expansion, strengthening distribution, deepening quick commerce penetration, and significantly expanding the product portfolio over the coming months. Bombay Banta is also preparing to launch Diet Vanilla Cola later in May, marking its entry into the zero-sugar, zero-calorie carbonated beverage segment.

The company has also seen sharp momentum in business performance. Even before the funding round formally closed, Bombay Banta recorded nearly 50 percent growth in sales during the course of investor discussions, with the founders now targeting a doubling of revenues over the next six months driven by strong summer demand and new product launches.

The Pre-Series A round values Bombay Banta at Rs 80 crore, marking a remarkable rise from the company’s early-stage valuation in a relatively short span of time. The rapid acceleration in both customer adoption and investor interest reflects the growing success of Bombay Banta’s vision to build a modern, globally relevant beverage brand rooted in Indian flavours and nostalgia.

At its core, Bombay Banta is building far more than a beverage company. The founders believe the next great global beverage brand can emerge from India, rooted in nostalgia, authenticity and local flavour, yet designed for a modern global consumer.

As the company enters its next phase of growth, Bombay Banta aims to challenge an industry long dominated by global giants - one Indian flavour at a time.

For more information on the brand, visit: Instagram handle @bombaybanta

Additional Notes
About the founders: Since its inception in 2021, Bombay Banta has become the country’s fastest growing, Indian beverage brand reimagining India’s most-loved nostalgic flavours for today’s modern consumer. Co-founders and husband-wife duo - Akkshita Malhotra and Meet Singh Malhotra, bring deep hospitality and consumer experience backgrounds to the business. Akkshita Malhotra leads brand and consumer strategy at Bombay Banta, she was formerly associated with prestigious hospitality and consumer brands like Nestlé and PVR. Meet Singh Malhotra, fronts the crafting of the unique recipes behind Bombay Banta’s signature flavours, he is a Gold Medallist from The Oberoi Centre of Learning & Development, and among the youngest Executive Chefs within the Oberoi ecosystem.

Parag Milk Foods Launches a Milk-based Protein Drink in Collaboration with Tetra Pak

The launch comes at a time when India’s whey protein-based products market is witnessing significant growth. Despite growing awareness around nutrition, nearly 73% of Indians remain protein deficient, creating a significant opportunity for convenient, everyday protein formats.

Avvatar Protein Cold Coffee has been developed to bridge this gap by integrating protein into one of India’s most familiar daily habits-coffee. The ready-to-drink beverage delivers 15g protein in a 250 ml pack, with no added sugar or artificial sweeteners. Available in Classic and Vanilla variants, the coffee beverage is based on milk protein with no added sugar and no artificial sweeteners offering a balance between indulgence and functional nutrition.

Designed for modern consumption and mid-day energy needs, Avvatar Protein Cold Coffee reflects the brand’s expansion into a broader lifestyle and wellness space. The product is packaged in octagonal-shaped pack, which is lightweight, paper-based, recyclable aligned with the company’s focus on convenience and greener packaging.

The launch also comes amid strong business momentum for Parag Milk Foods, with the company’s new-age business segment, including Avvatar, recording a 91% year-on-year growth in FY26 reflecting increasing consumer demand in the health and nutrition category on trusted brands.

Speaking on the launch, Akshali Shah, Executive Director, Parag Milk Foods said, “Protein consumption in India is evolving rapidly, but for many consumers it still feels like a conscious effort rather than a natural part of daily life. With Avvatar Protein Cold Coffee, we wanted to bridge that gap by combining the familiarity of cold coffee with the functionality of high-quality protein in a convenient ready-to-drink format. The idea was to create a product that fits effortlessly into modern lifestyles while making everyday protein intake more accessible and enjoyable. We believe the future of nutrition lies in formats that seamlessly blend taste, convenience, and performance.”

Cassio Simoes, Managing Director, Tetra Pak South Asia added, “As functional beverages gain momentum in India, packaging is playing a critical role in enabling new categories to scale. The Tetra Prisma® Aseptic 250E format is widely used globally for RTD protein and similar beverages, offering the right balance of convenience, portion size, and safety. In addition, the metallized printing enhances on-shelf differentiation by delivering a premium and distinctive visual appeal. We are pleased to partner with Parag Milk Foods in bringing this innovation to the Indian market and supporting the evolution of protein consumption in the country.”

About Parag Milk Foods Ltd
Parag Milk Foods Limited, established in 1992, is the largest private dairy FMCG Company with a Pan India presence. The Company’s manufacturing facilities with in-house technology which are strategically located at Manchar and Thorandale in Maharashtra and Palamner in Andhra Pradesh. The Company sells 100% cow’s milk products that are healthy and nutritious. Integrated business model and strong R&D capabilities have helped the Company emerge as a leader in innovation. The Company’s dairy farm, Bhagyalaxmi, houses more than 5,000 cows, with an automated milking process. The Company offers traditional products like Ghee, Dahi, Paneer, Liquid Milk, etc. under brand “Gowardhan”, and products like Cheese, UHT Milk, Buttermilk, Lassi, Flavoured Milk Shakes, etc. under the brand name “Go”. “Pride of Cows”, the flagship brand of the Company based on proposition of Farm to Home – single origin concept targeting customers seeking premium quality dairy products. The Company is also present in Whey Protein based sports nutrition under the brand Avvatar – India’s 1st 100% vegetarian whey protein. The Company’s goal is to become the global nutrition provider and become the largest dairy FMCG Company that emphasizes health and nutrition to consumers through quality and innovation.

Bisleri Unveils Patriot Limited-Edition Packs Featuring Mammootty and Fahadh Faasil

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “Consumer engagement today is increasingly driven by culture, entertainment and shared experiences. Our association with Patriot is part of Bisleri’s larger strategy to build strong regional relevance through cultural integrations that resonate deeply with audiences.”

The Patriot limited-edition packs celebrate the scale and popularity of Malayalam cinema while driving strong visibility for the association across Kerala. 

Available at upto 3000 retail outlets spanning general and modern trade stores, the special packs are supported by in-store branding, branded Bisleri trucks travelling across key markets in the state, and amplification across digital and social media platforms to engage consumers and movie enthusiasts alike. The limited-edition packs are also available on the Bisleri@Doorstep App.

About Bisleri International Pvt. Ltd

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Mrs. Brahmani Nara, Executive Director, Heritage Foods Limited alluded to “the company’s focus on strengthening procurement infrastructure, expanding distribution reach and scaling high-growth categories. With continued investments in premiumisation, new capacities and Value-added Products, we remain well positioned to drive sustainable long-term growth as industry conditions gradually normalise. Our consumer business continued to deliver healthy momentum led by strong growth across Value-added Products, premium categories and emerging channels. Categories such as curd, paneer, consumer fats and ice-creams recorded strong traction, while Q-commerce and Fresh Distribution scaled rapidly, strengthening market penetration and consumer engagement across key regions. Calibrated pricing actions and improving product mix also supported realisation growth during the year.”

Q4 & FY26 Results Key Highlights

Consumer Business Continues Double-Digit Growth Momentum
The business accelerated momentum delivered healthy growth - revenue grew 10% YoY to Rs. 11,576 million in Q4FY26 and 9% YoY to Rs. 45,260 million in FY26 despite weak flush season, milk shortages and prolonged weather-led disruptions across key markets.
 

Robust Category-Led Growth Across Value Added Products portfolio
VAP revenue grew 18% YoY to Rs. 3,957 million in Q4FY26 and by 13% YoY to Rs. 14,678 million in FY26, with VAP contribution improving to 35.5% in Q4FY26 versus 32.5% in Q4FY25 and to 35.3% in FY26 compared to 32.0% in FY25

VAP contribution including consumer-pack fats stood at 41.9% in Q4FY26 compared to 36.8% in Q4 FY25, while FY26 contributed 39.7% versus 36.7% in FY25
 

Strong VAP momentum continued, with paneer volumes growing 32% YoY in Q4 and 27% YoY in FY26, curd volumes rising 11% YoY in Q4 and 7% YoY in FY26, and ice cream volumes increasing 26% YoY in Q4 and 15% YoY in FY26, reflecting resilient consumer demand and improving product mix.
 

VAP growth aided by innovations; strong traction seen in new launches viz, Livo Yogurts, premium Sampurna A2 Curd, Nourish+ High Protein Paneer, Alpenvie Ice Cream range, etc.
 

Elevated Milk pricing and supply tightness, leads to margin shrinkage 
Weak flush season across key regions drove average landed milk costs to Rs. 46.7/litre in Q4FY26, up 8% YoY, one of the sharpest raw milk inflations witnessed by the industry. This resulted in EBITDA margins shrinking by 311 bps to 4.5% YoY. 
 

Procurement Network Demonstrated Resilience Amid Supply Constraints
Despite continued network expansion, severe supply-side challenges resulted in procurement volumes falling 7% YoY to 16.38 LLPD in Q4FY26.
 

Strong Pricing Discipline and Premiumization partly offset Milk Price Inflation
Timely and calibrated pricing actions along with higher VAP contribution supported blended realisation growth, with milk realisation increasing 4% YoY in Q4FY26 and 4% YoY in FY26, while VAP realisation improved 7% YoY in Q4FY26 and 9% YoY in FY26. Milk sales volumes grew 1% YoY to 11.73 LLPD in Q4FY26 and 2% YoY to 11.83 LLPD in FY26
 

Heritage Nutrivet Limited Delivers Strong Results
The wholly owned subsidiary, Heritage Nutrivet Limited, recorded a 33% YoY increase in revenue to Rs. 2,454 million in FY26. Profit before tax surged to Rs. 206 million, underscoring operational excellence and strategic execution.

Commenting further, Mrs. Brahmani Nara, said, “FY26 witnessed one of the toughest operating environments for the dairy industry in recent years, marked by severe milk shortages, elevated procurement inflation and weak flush season. Despite these challenges, Heritage Foods delivered resilient revenue growth of 9% YoY to Rs. 45,260 million, with quarterly revenues consistently sustaining above the Rs. 11,000 million mark, reflecting the strength of our consumer patronage and execution capabilities.”

Q4-FY26 Consolidated Financial Performance:

• Revenue: INR 11,576 mn - YoY: 10%

• Gross Margins: 22% - YoY: (308) bps

• EBITDA: INR 522mn – YoY: (35)%

• EBITDA Margin: 4.5% - YoY (311) bps

• PAT: INR 239mn – YoY: (37)%

Other Business Highlights
 

One-Time Employee Cost Impact Due to New Labour Codes
The Company recognised a one-time Rs. 48 million employee benefit provision during FY26 following implementation of the new Labour Codes under Ind AS 19.
 

Emerging Channels Continued to Scale Rapidly
E-Commerce & Q-Commerce revenues grew 56% YoY, while Fresh Distribution and other emerging channels grew 49% YoY, strengthening urban penetration and channel diversification.
 

Focused Brand Investments Enhanced Consumer Reach
Strategic campaigns, BIGG BOSS Kannada integration and launch of Certified Organic Cow Milk in Bengaluru strengthened brand visibility and consumer engagement across key markets.

Results for the quarter/year ended March 31, 2026, prepared under Ind AS, along with segment results, are available in the Investor Relations section of our website www.heritagefoods.in 

Dr. Rupali Ambegaonkar and Sannjeev Rao

The fresh capital will be deployed across product innovation, team expansion, marketing, and an accelerated retail rollout across the country. Bobakat's growth engine is built on compact, experience-first outlets strategically positioned across high-footfall food courts and premium high streets, a format that is already proving its mettle with consumers and delivering strong unit economics for the business.

Founded in 2024 by Dr. Rupali Ambegaonkar and Sannjeev Rao, Bobakat was built on a sharp conviction: that India's urban, young consumer was ready for a beverage brand that offered more than a drink; one that delivered a global experience rooted in local sensibility. That conviction has been validated decisively. The brand has served over 10 lakh consumers, is recording strong double-digit year-on-year growth, and is currently valued at INR 43 crore. The target now is INR 100 crore in Net Sales Value within 36 months, backed by a clear, capital-efficient expansion plan.

The macro tailwinds are undeniable. India's beverage market, valued at USD 80.11 billion in 2025, is on course to reach USD 154.67 billion by 2035, growing at a CAGR of 6.80%. Within this landscape, the premium and experiential beverage segment represents one of the most exciting white spaces and Bobakat is firmly positioned to capture it.

Speaking on the fundraise, Dr. Rupali Ambegaonkar, Founder, Bobakat, said, "The Indian consumer today is seeking more than just beverages; they are looking for experiences, community spaces, and global formats adapted for local preferences. With Bobakat, our vision has always been to build a culturally relevant beverage brand that combines quality, innovation, and accessibility. This fundraise gives us the momentum to strengthen our operations, innovate across our offerings, and scale aggressively across key Indian markets."

Co-founder Sannjeev Rao added, "We see immense headroom in India's organised beverage ecosystem, especially within youth-driven consumption categories. Our compact and scalable retail model allows us to enter high-potential locations efficiently while maintaining strong unit economics. The next phase of growth will focus on expanding our store network, building stronger consumer recall, and creating a differentiated beverage experience."

What makes Bobakat a particularly compelling story is the founding team behind it. Dr. Ambegaonkar brings formidable category expertise as the founder of Tea Culture of the World (TCW), a premium tea brand now present across 200+ stores in India. A former medical professional turned tea sommelier, she has spent years crafting globally inspired beverage experiences for Indian consumers and understands, better than most, what it takes to build a beverage brand with staying power. Sannjeev Rao is one of India's most accomplished retail operators, with over 30 years of brand-building and turnaround experience across Future Group, Aditya Birla Retail, Landmark Dubai, and Raymond, and most recently as CEO of Being Human. Together, they bring the rare combination of consumer insight, category depth, and hard-won retail execution expertise that early-stage brands rarely have access to.

Bobakat's differentiation in the crowded premium beverage space rests on four pillars: a quality-first product approach, sharp and deliberate audience positioning, a curated in-store consumer experience, and a store format designed for speed of replication without compromise on brand integrity.

The expansion roadmap reflects the brand's ambition with 35 new stores in FY26–27, followed by 50 stores each in FY27–28 and FY28–29, spanning metro cities and high-growth emerging urban markets. With this raise, Bobakat isn't just opening new stores it is staking its claim as the defining bubble tea and experiential beverage brand of India's next decade.

Farmley gamifies healthy snacking with new ‘Daily Fuel’ campaign

More than 50 creators and consumers participated in the initiative, with several completing all 30 days of recipe-based content creation. Farmley also sold over 500 Daily Fuel Boxes during the campaign window.

Participants ranged from everyday home cooks to creators with audiences exceeding 200,000 followers. As the challenge progressed, participants began interacting with each other, exchanging recipes, and amplifying fellow creators’ content, eventually forming an online community referred to as the ‘Intentional Food Club’.

The challenge concluded with 27 winners across multiple participation tiers receiving rewards including a PS5, Dyson Airwrap, and Decathlon vouchers worth INR 14 lakh in total. The campaign generated over 1,000 user-created recipe reels, 4.5 million+ views, and 7,000+ follower growth during the campaign period.

Aman Gupta, Head of Marketing, Farmley, said, “The idea behind the Daily Fuel Challenge was to create stronger behavioural engagement around healthy snacking. We wanted to move beyond one-time product trials and encourage consumers to actually build everyday habits around the products. The challenge format made healthy eating more interactive, consistent, and community-driven.”

He added, “What stood out for us was the level of organic participation the campaign created. Participants were not just posting content for rewards, they were building routines, exchanging ideas, and motivating each other throughout the 30 days. That kind of genuine advocacy is extremely valuable for a brand.”

Designed to encourage repeat consumption and daily engagement, the Daily Fuel Box comprised Farmley’s Chia Seeds, Original Trail Mix, and Power Up Seed Mix along with recipe cards, a ceramic bowl, wooden scoop, fridge magnets, star stickers, and a bingo-style tracker. The challenge aimed to make healthy eating more interactive while helping consumers incorporate seeds and mixes into their everyday routines.

With a portfolio spanning 500 products/SKUs and a presence across multiple markets, the brand’s latest launches reflect a deliberate shift a clear shift towards more conscious ingredients and modern consumption habits, without moving away from the taste and familiarity that have defined its offerings. Distributed via e-commerce, retail and quick commerce channels, the newly introduced avocado oil sev range is available in four variants, taps into a growing consumer preference for “better-for-you” indulgences. 

Commenting on the development, Mr. Aakash Kandoi, Managing Director, Jagdish Farshan, said, "Consumer today are no longer choosing between taste and better ingredients, they expect both. For a brand like ours, the opportunity lies in not reinventing what has worked for eight decades, but in evolving it meaningfully. With the avocado oil sev range, we are taking a product people already love and rethinking one of its most critical elements — the oil it is made in. At the same time, our new pack formats reflect how consumption itself is changing — more mobile, more frequent, and more intentional. This is not a departure from tradition for us, it is a more relevant expression of it.” 

Alongside ingredient innovation, Jagdish Farshan is also reimagining how its products are consumed. The brand is soon to introduce its 80g packs across its namkeen range, catering to the growing demand for portion-controlled, on-the-go snacking — particularly among urban consumers navigating busy, mobile lifestyles. These smaller packs are designed to addresses two converging trends, the growing preference for portion-controlled snacking and impulse purchases, opening up higher purchase frequency and a wider addressable consumer base for the brand. 

The avocado oil sev range is available pan India while it is already being white labelled for modern trade channels such as Food Square.

The dual launch underscores a larger strategy — where tradition and transformation are not at odds, but complementary. By bringing together trusted recipes, evolving ingredient choices, and more accessible formats, Jagdish Farshan is positioning itself for a new generation of snack consumers. 

About Jagdish Farshan
Established in 1938, Jagdish Farshan has built a strong reputation in the traditional snacks industry with its wide range of namkeen, sweets, and ready-to-eat offerings. Rooted in authentic flavours and quality craftsmanship, the brand has steadily evolved into an organised player catering to a diverse and growing consumer base.

With a portfolio spanning 500 products/SKUs and a presence across multiple markets, the company is supported by a robust manufacturing setup and an expanding distribution network across retail and institutional channels. Jagdish Farshan’s approach combines traditional recipes with modern processes, ensuring consistency, hygiene, and scalability.

As the brand continues to grow, it remains focused on strengthening its market presence through strategic expansion, relevant product innovations, and a continued commitment to delivering quality-driven consumer experiences.

Introducing a first-of-its-kind nostalgic flavour inspired by India’s beloved guava with chilli, reimagined for the modern consumer

Rooted in a familiar taste memory, the new flavour delivers a balanced blend of sweet, tangy, and spicy notes staying true to Havmor’s philosophy of evolving existing preferences rather than reinventing them.

A Familiar Taste, Reimagined
Guava Chilli Ice Cream captures the essence of a nostalgic street-side experience and translates it into a creamy, indulgent format. Crafted with 25% fruit preparation, the product reinforces real fruit credentials while retaining Havmor’s signature milk-based richness.

Interactive by Design
Enhancing the experience is a special chilli masala sachet, allowing consumers to adjust spice levels to their liking. This dual-format approach adds a layer of customization, making the product more engaging and shareable—particularly appealing to younger consumers seeking discovery-led experiences.

Built on Insight, Not Experimentation
Commenting on the launch, Rishabh Verma, Head Marketing, said, “Guava with chilli is a deeply rooted flavour across India. With this launch, we’ve taken a familiar experience and made it more contemporary without losing its essence. It’s an example of innovation that feels intuitive rather than experimental.”

Janaki Patel, AGM Marketing, added, “The strength of this product lies in its balance—of flavour and experience. The chilli sachet introduces personalization, while the fruit content and creamy texture ensure authenticity. Early response has been very encouraging, with the product emerging as one of our top-performing tubs.”

The product is now available across general trade, Havmor parlours, and quick commerce platforms like BlinkIt, Zepto, Swiggy Instamart and Flipkart Minutes.

Supported by a high-impact OOH and social media campaign, the launch aims to bring alive the quirky nostalgia of this iconic pairing for today’s consumers.

With this launch, Havmor continues to strengthen its position as a brand that brings together tradition and innovation, creating flavour experiences that are not just consumed, but remembered.

About Lotte India Corporation Pvt. Ltd.
Lotte India Corporation Pvt. Ltd. is a subsidiary of Lotte Wellfood Co. Ltd., a South Korean multinational confectionery and food company, and the parent company of Havmor Ice Cream. Strengthening its commitment to the Indian market, the company recently inaugurated one of the largest ice cream manufacturing facilities in Pune. Built with an investment of INR 500 crore over a sprawling 60,000 sq. m. area, the facility is set to significantly boost production capacity to meet the growing demand for Havmor’s popular ice cream range and extend Lotte’s reach across India. Lotte India Corporation Pvt. Ltd., already well recognized in India for its iconic Choco Pie and candy portfolio, and recently for launching Pepero, the global choco-stick mega brand in to the Market. Innovation lies at the heart of Lotte’s offerings, which includes unique formats like the Krunch- India’s first Korean 4-layered ice cream bar, World Cone Ice Cream – Korea No 1 Ice-cream Cone, crafted using advanced Korean technology. It also introduces India’s first easy-tear packaging for added convenience. Inspired by Korea’s playful imagination and crafted for Indian tastes, Subak & Shark are not just ice candies; these first-of-its-kind playful ice candies combine refreshing dual flavours, slushy textures, and fun shapes that promise to delight consumers across kids, teens, and adults alike. With a strong focus on product innovation, a robust distribution network, and an unwavering commitment to quality, Lotte is dedicated to delivering delight to consumers while accelerating its growth journey in India.

About Havmor
Havmor Ice Cream, part of Lotte India Corporation Pvt. Ltd, is one of the most loved ice cream brands in the country. Over 80 years, the brand has grown immensely by reinventing the ice cream experience time and again. While innovation forms the essence of every creation at Havmor, the brand has been constantly curating a novelty of flavors ranging from Vanilla Ice Cream to high-end varieties like Rajwadi Kulfi Falooda and Nutty Belgian dark chocolate to the well-liked Ice Cream Cakes. Havmor has grown multi-fold in the last decade, established a strong brand presence, and emerged as one of the country's fastest-growing, most loved ice cream brands. With a wide and varied range of flavours, more than 23 states and union territories, a network of more than 85,000 dealers, and 250+ flagship parlours, Havmor is truly a national brand that caters to a wide spectrum of audiences across the country.

Bisleri International and Ministry of Earth Sciences Mark Earth Day 2026 with a Pan-India Pledge Drive

The campaign resonated deeply at the grassroots level, with multiple pledge-taking events held across 130 institutes. An overwhelming 54,860 participants from schools, colleges, and public institutions took an oath to act sustainably in their daily lives. The pledge called upon citizens to use energy responsibly, conserve water and natural resources, and adopt sustainable practices, recognizing that environmental protection is essential for the benefit of Mother Earth and future generations.

Over 54,000 students, one pledge: Bisleri’s nationwide youth movement with the MoES

Aligning with this year’s theme, 'Our Power, Our Planet,' the campaign successfully placed citizens at the heart of climate action. To mark the occasion, Bisleri representatives were invited to the MoES headquarters. The event was graced by Chief Guest Padma Shri Dr. Shailesh Nayak, alongside Dr. M. Ravichandran (Secretary, MoES), Dr. Mrutyunjay Mohapatra (Director General), and Dr. Jagvir Singh (Senior Scientist).

Mr. K Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International, said, "Our collaboration with the Ministry of Earth Sciences, GoI, reflects the scale of collective responsibility we all share towards our planet. With over 54,860 individuals, citizens, and institutional partners coming together to commit to energy conservation and sustainable living, this campaign is a testament to the power of community-led action. At Bisleri, we believe that meaningful environmental change is driven not just by policy, but by people, and we remain steadfast in our commitment to empowering every Indian to be a catalyst for a cleaner, greener future."

The Earth Day campaign reinforces Bisleri's Bottles for Change initiative, a movement that has long championed the responsible use and recycling of plastic, transforming post-consumer waste into opportunity. By fostering citizen-led action and building lasting partnerships with government bodies and communities alike, Bottles for Change continues to drive India towards a more circular, sustainable future.

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe, and healthy water.

 Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

 The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating a greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

 For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com

Life today feels busy and stressful, and people often forget to enjoy the small, happy moments around them. But a smile is a superpower — it can instantly lift the mood and inspire others to smile too. That’s where Mirinda comes in. With its tangy, refreshing flavour, Mirinda invites you to see the brighter side of life and smile.
 

Mirinda unveils its bold new look and global ‘Smile Please’ platform, featuring vibrant, smile-inspired visuals designed to spark joy and everyday moments of happiness
 

Bursting with retro-modern energy and designed with Gen Z in mind, the refreshed look – developed in-house by PepsiCo Design and Innovation team – reflects an expressive, contemporary, and emotionally driven way for consumers to connect with the brand. It embraces bold typography and the iconic Mirinda colour palette, while vibrant, larger-than-life fruit forms crown each can and label. Built from semi-circles, the shapes echo the uplift of a smile and establish an unmistakable visual language across variants.
 

Drawing from the brand’s heritage, the logo has been reimagined with fresh, youthful energy. Saturated tones and high-contrast compositions highlight each flavour while staying true to Mirinda’s bold personality and optimistic spirit.
 

Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, commented, “Mirinda has always stood for original self-expression, and we are now bringing that spirit to life through a global movement that feels fresh, playful and relevant. In a world of busy days and constant noise, sometimes a simple reason to smile can go a long way. Through our new visual identity and Smile Please platform, we are inviting you to pause, refresh and choose a moment of joy.”
 

Nitin Bhandari, VP & General Manager - Beverages, PepsiCo India & South Asia, said, “Mirinda’s refreshed identity and the launch of ‘Smile Please’ reflect how we continue to evolve our brands to stay culturally relevant while deepening consumer connection. At PepsiCo, our focus is on building beverage brands that resonate with changing consumer mindsets, occasions and expectations. Mirinda has always stood for bold flavour and optimism, and this new global platform reinforces its role as a vibrant, contemporary brand that brings joy to consumers across markets.”
 

 As part of the 'Smile Please' platform, Mirinda is launching 'Smile Chain', an influencer-led digital activity designed to spark a chain reaction of positivity. Watch for it and join the 'Smile Chain' as the campaign unfolds.
 

The 'Smile Please' platform will begin rolling out across Mirinda’s international markets from today.
 

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate.

For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Bisleri brings a refreshing twist to their association with Royal Challengers Bengaluru

The film opens like any other cricket commercial, with a full crew and Jaideep Ahlawat in the director’s chair. But instead of the usual action-packed shoot, Jaideep takes a refreshingly simple approach, asking the players to just sit back, relax and hydrate. What follows is a witty moment that reveals the ‘commercial’ was just a simple water break. With its understated humour and BTS-style realism, this digital-first campaign shifts the lens, making Bisleri and the act of hydration the true stars of the story.

Tushar Malhotra, Director of Sales & Marketing, Bisleri International, added, “We are delighted to partner with Royal Challengers Bengaluru for the third consecutive season as we continue to champion hydration and create impact. We are sure the refreshing and witty limited-edition reveal film, in collaboration with Jaideep Ahlawat and Rajat Patidar, Venkatesh Iyer, and Tim David from the Royal Challengers Bengaluru team, will be enjoyed by our consumers across the country.”

Commenting on the association, Mr. Rajesh Menon, CEO, Royal Challengers Bengaluru, said, “We’re always looking for ways to connect with our fans beyond the boundary, and this film with Bisleri does exactly that. It captures the camaraderie, the calm within the storm, and the moments that happen when the cameras are not supposed to be rolling. We’re proud to be part of this film that celebrates the game in such a refreshingly and entertaining way.”

Commenting on the association, Mr. Jaideep Ahlawat said, “It was a privilege to collaborate with Bisleri and Royal Challengers Bengaluru on this project. I love how the film transforms something as basic as a water break into a compelling story. Its simplicity, combined with a natural flow of humour, is what really drew me to the campaign.”

Through a mix of on-ground visibility, digital storytelling, and franchise-led content, Bisleri continues to redefine how brands engage with sporting moments shifting from traditional associations to storytelling that is subtle, immersive, and culturally resonant.

Link to the film: www.instagram.com/reel/DXJMShtt9-R/?igsh=aGZleHBqenlrcHZ0

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

As part of the Greener Promise campaign, Bisleri has installed benches made from recycled plastic at the Dwarkadhish Temple
 

The recycled plastic benches demonstrate how post-consumer plastic can be transformed into functional infrastructure rather than discarded as waste. Each bench has been crafted using approximately 40,000 recycled plastic bottle caps, showcasing the potential of sustainable innovation in everyday environments. Adding a meaningful social dimension to the initiative, the backdrop of the benches is painted by The Mouth & Foot Painting Artists (MFPA). Their perspectives give the benches an aesthetic appeal and reflect creativity, inclusion and empowerment.
 

Mr Himanshu Chauhan, Administrator (Mamlatdar), Dwarkadhish Temple, said, “The recycled plastic benches at the Dwarkadhish Temple not only provide functional infrastructure for devotees but also encourage people to adopt sustainable practices and contribute towards a cleaner and greener future. We appreciate Bisleri’s efforts in promoting sustainability and bringing their efforts closer to communities.”
 

Mr K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International reinforced the company’s commitment to sustainability stating, “Bottles for Change continues to serve as a key pillar of Bisleri’s sustainability efforts. The installation at Dwarkadhish Temple aims to encourage thousands of devotees visiting the temple to adopt responsible waste disposal practices and become active participants in recycling efforts. By placing sustainable infrastructure in high-footfall public spaces, Bisleri continues to drive behavioral changes and strengthen community participation in environmental conservation.”
 

Through these meaningful initiatives, Bisleri International continues to lead in sustainability and champion the circular economy, reinforcing its commitment to environmental stewardship.
 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Shinji Fukuyo brought the spirit of Japanese craftsmanship to India, celebrating the artistry behind Hibiki - a true icon from Suntory Global Spirits
 

As the fifth-generation Chief Blender in Suntory’s century-long legacy, Fukuyo represents a lineage of mastery that underpins Hibiki’s creation. Central to this is the Japanese philosophy of Wa, or harmony, where balance, subtlety, and depth are achieved through precise and thoughtful blending. His visit brought together Japan’s storied spirits heritage and India’s appreciation for refined, premium spirits, with Hibiki at the heart of the experience.

A Curated Hibiki Experience

This year’s edition unfolded across two marquee locations, Madeleine de Proust at Fairmont, Mumbai and The Collections at Four Seasons, Bengaluru as intimate, immersive showcases designed to bring the world of Hibiki to life. The exclusive tasting and masterclass-led evenings brought together spirits connoisseurs, industry leaders and tastemakers for a sensorial journey through Hibiki’s layered artistry, guided by the expertise of Shinji Fukuyo.

In Bengaluru, the experience extended into thoughtful cultural expressions, from an ice carving showcase led by Robert Hospet, Portfolio Advocate, South India, Suntory Global Spirits, to a calligraphy station offering personalised mementos for the guests. Created using traditional Japanese brush techniques and minimalist design, these elements reflected a quiet interplay of time, precision and transformation, echoing the harmony that defines every pour of Hibiki.

At its core was an exploration of Hibiki’s blending philosophy, rooted in the ideals of Miyabi, a Japanese concept of elegance and refinement that elevates nature into art. Guests were introduced to the meticulous process behind Hibiki, which harmoniously blends spirits from the Yamazaki, Hakushu Chita distilleries, each contributing to a precise balance between people and nature.

Matured across a range of casks—including American white oak, Spanish oak and rare Mizunara oak—Hibiki reveals its complexity through integration rather than intensity. Fukuyo shared insights into the Japanese approach to blending, where patience, sensitivity and respect for nature guide every decision, resulting in a spirits defined by elegance, depth and balance.

Symbolism Rooted in Harmony

The event also explored the symbolism embedded in Hibiki’s design—from the bottle’s 24 facets representing the Japanese lunar calendar and the passage of time, to the washi paper label and nuanced colour palette. These elements reflect the natural rhythms and aesthetic principles that define Hibiki’s character. This philosophy was echoed throughout the event, drawing subtle parallels between Japanese traditions and India’s own rich heritage of craftsmanship, ritual and storytelling.

Shinji Fukuyo, Chief Blender, Suntory Global Spirits, said: “Hibiki is an expression of harmony, bringing together nature, craftsmanship, and time in a way that is both subtle and deeply layered. In Japan, we pursue balance and refinement with great care, and Hibiki reflects this philosophy in every detail. It was a pleasure to share this approach with guests in India, where there is a growing appreciation for authenticity, craftsmanship, and the quiet beauty of Japanese spirits.”

For more information on Hibiki, please visit house.suntory.com/hibiki-spirits

WHEN:

March 31, 2026 – Mumbai

April 2, 2026 - Bengaluru

WHERE:

Fairmont Hotel, Mumbai

Four Seasons Hotel, Bengaluru

Spain-based Grupo Osborne (“Osborne”), one of Europe’s oldest producers of wines and spirits, has appointed Octopus (APAC) Holdings Limited (“Octopus” or “Company”) as its principal distributor in Singapore under a five-year mandate, alongside a S$5 million strategic equity investment, marking a step towards extending the Company’s business model beyond distribution into brand creation.

Founded in 1772, Osborne is an international food and beverage group with a portfolio of premium brands and a presence in over 70 countries, supported by production facilities across Spain. It owns and manages more than 30 brands across wines, spirits and gourmet products, including global labels such as Carlos I brandy, Nordés gin, Cinco Jotas ham and Bodegas Montecillo wines.

As part of the partnership, Osborne will invest S$5 million in Singapore-listed Octopus by subscribing for new shares at S$0.0680 each, representing a 13.33% premium to the Company’s last closing price of S$0.0600 on 9 April 2026. The investment will give Osborne a 6.40% equity stake, aligning its interests with Octopus’ regional growth strategy.
 

Osborne, a family-owned business now led by the sixth generation, in 2024 reported net sales of €251 million (S$372 million) and net profit of €16.1 million.
 

Under the five-year agreement, renewable for successive three-year periods, Octopus will manage Osborne’s distribution value chain in Singapore. This includes distribution across retail, on-trade and e-commerce channels, alongside marketing, trade execution and brand positioning.
 

From distribution to product development
Beyond distribution, the partnership opens a pathway for Octopus to develop its own wines and spirits by leveraging Osborne’s production expertise. Products developed under this collaboration will be tailored for Asian palates, drawing on Octopus’ on-the-ground understanding of consumer preferences, pricing dynamics and route-to-market execution.
 

Through its wholly owned Octopus Distribution Networks, established in 2011, the Company has built a regional wholesale platform specialising in the import, distribution and marketing of beverages across Southeast Asia. Its portfolio spans both local and international brands with established provenance and heritage, supplying a customer base ranging from high-end cocktail bars to mass-market retailers.

The Osborne partnership marks a natural extension of this model. It positions Octopus to move upstream from distributor to brand creator, with the ability to originate and scale products designed for regional markets. Economic benefits from jointly developed products will be shared equally between both parties.
 

Scalable platform for regional expansion

The partnership is structured as a scalable regional platform, enabling Octopus to extend Osborne’s distribution footprint across Asia-Pacific. Expansion beyond Singapore will be carried out via separate local distribution agreements with existing and newly acquired distribution companies. This allows the network to scale progressively as Octopus builds its regional presence.
 

Mr Fernando Terry Osborne, Chief Executive Officer of Osborne, said, “This partnership with Octopus represents a decisive step in Osborne’s international growth strategy. Asia-Pacific is a priority region for our brands, and Singapore provides a solid platform from which to strengthen our presence in high-potential markets. The investment in Octopus reflects our confidence in their operational capabilities and business vision. We share the same ambition: to bring the excellence and authenticity of our brands to new consumers across the region. We are convinced that, together, we can accelerate our expansion and develop value propositions adapted to the preferences of the Asian market.”
 

Mr Paul Hopkins, Chief Executive Officer of Octopus, said the collaboration expands the Company’s role within the value chain.
 

“This partnership goes beyond distribution. By combining Osborne’s production expertise with our market knowledge, we will be able to develop products built for Asian consumers from the outset,” he said. “It marks a step forward in our strategy to become not just a distributor of global brands, but a creator and owner of brands in our own right.”
 

The distribution agreement is expected to contribute to Octopus’ revenue growth and enhance margins through a greater mix of premium, brand-led products.
 

Octopus intends to replicate this model across future partnerships, combining distribution mandates and strategic investments, where appropriate, with product co-development to build a regional, brand-led platform.

www.octopusholdings.asia/
www.linkedin.com/company/grupo-osborne/?originalSubdomain=es
www.facebook.com/OsborneExperience?ref=ts&fref=ts
www.instagram.com/accounts/login/?next=%2Fosborne_oficial&source=omni_redirect
www.youtube.com/user/SalaPrensaOsborne

 

Octopus (APAC) Holdings Limited

Octopus (APAC) Holdings Limited is a Singapore-listed alcohol distributor focused on building a scalable regional platform through acquisitions and partnerships with global brand owners. Formerly known as GS Holdings Limited, the Company distributes a portfolio of beers, wines and spirits across Asia-Pacific through a network spanning retail, on-trade and wholesale channels.
 

For more information, please visit www.octopusgroup.com.sg.
 

Grupo Osborne

Founded in 1772, Grupo Osborne is one of the oldest and most established producers of wines and spirits in Europe, with a heritage spanning more than 250 years. The family-owned group has evolved into an internationally recognised food and beverage company with a diversified portfolio of premium brands and a presence in over 70 countries.
 

Grupo Osborne owns and manages more than 30 brands across wines, spirits and gourmet products, including globally recognised labels such as Carlos I brandy, Nordés gin and Bodegas Montecillo wines. Its products are supported by multiple production facilities in Spain and an expanding international footprint, underscoring its role as a global ambassador of Spanish gastronomy and premium beverages.

With a legacy built on heritage, craftsmanship and international expansion, Grupo Osborne is widely regarded as one of Spain’s most iconic consumer brands and among the oldest continuously operating companies in the global wine and spirits industry.
 

For more information, please visit www.osborne.es/en.

Superplum InstaTrace™ QR Scanner

Every Superplum pack carries a unique QR code. One scan — no app download, no login — and families get the full, verifiable life story of their fruit: where it was grown, who grew it, how it was tested, and how it reached their home. In a market where consumers have been told to just “trust the label,” InstaTrace replaces blind faith with open data.

Here Are The Receipts.

India’s fruit industry is a $100 billion market with zero consumer-facing transparency. No brand lets you verify safety. No brand shows you the farm. No brand names the farmer. InstaTrace changes all of that.

When a consumer scans the QR code on a Superplum pack, they access a comprehensive intelligence report covering eight sections of verified data:

Pesticide Safety: Verified, Not Claimed

Every batch is tested at a NABL-accredited laboratory for pesticides, fungicides, herbicides, insecticides, and growth regulators. The actual lab report is linked directly in the scan. Consumers don’t read a marketing claim — they read the lab data. When the InstaTrace report says “Within Safe Limits,” that’s not a tagline. That’s a test result.

The Farmer: Named, Photographed, Rewardable

InstaTrace reveals the actual grower behind each pack — their name, photograph, years of farming experience, and a harvest calendar showing their growing season. For example, a scan of Superplum Papaya shows grower Daga Mahadu Karankal from Shindkheda, Maharashtra, farming for over a year with drip irrigation and high farm hygiene. Consumers can even pay the farmer a direct bonus through a secure portal — turning purchase into partnership.

The Farm: GPS-Pinpointed, Satellite-Mapped

Every InstaTrace report includes a precise satellite map of the source farm. This is how Superplum guarantees provenance. A Sindhura Mango scan shows the exact orchard in Muthalamada, Kerala — with plant age, irrigation type, disease incidence levels, and farm hygiene rating. For GI-tagged varieties, this is irrefutable proof of origin: not “Alphonso-style,” but actual, verified Alphonso from its rightful region.

The Journey: Tracked all the way

From the moment the fruit is hand-picked to the final quality check at the distribution centre, InstaTrace logs every step. Consumers see harvest time, sorting location, transport temperature, humidity levels, and the name of every quality inspector who handled their batch. A Papaya batch scan reveals it was harvested in Dhule at 9:30 AM, transported at 13°C with 51% humidity, and quality-checked in Noida — every checkpoint verified.

Hygienic Handling: Checked at Every Stage

The report confirms that procurement centres, transport vehicles, distribution centres, and packaging lines all passed hygiene checks before the batch moved through. This isn’t a blanket assurance — it’s a checkpoint-by-checkpoint verification trail.

Carbon Footprint: Measured, Not Marketed

For the first time in Indian fresh produce, consumers can view the calculated carbon emissions for their pack’s journey from farm to city. Sourced from the GHG Emission Factors Hub, this gives environmentally conscious families real data, not a green label.

See the reports in action: Papayas | Sindhura

Why There’s Nothing Like This. Anywhere.

InstaTrace is not a QR code that links to a marketing page. It is not a blockchain gimmick. It is a live, batch-specific intelligence report powered by Superplum’s proprietary FreshManager™ platform — a system built over five years of in-house R&D to manage India’s most complex fresh produce supply chain.

Globally, no fresh fruit brand combines all of these elements in a single consumer-facing scan: batch-level pesticide lab reports, named and photographed growers, GPS farm coordinates, timestamped cold-chain journey tracking, hygiene verification, and carbon footprint data. Leading international brands offer partial traceability — a regional certification here, an anti-counterfeit code there. InstaTrace goes further by declassifying the entire supply chain for every individual pack.

The Safe Fruit Movement

InstaTrace is the public-facing expression of Superplum’s broader mission: to make fruit safety visible and verifiable across India. Behind the QR code is a nationwide infrastructure of farm-level cold rooms, precision sorting and grading facilities, proprietary cold-chain transport (Fresherator™), automated ripening chambers, and state-of-the-art distribution centres — all digitally traced and connected through FreshManager™.

This modern supply chain enables Superplum to deliver what was previously impossible in India: high-quality, pesticide-tested, fully traceable fruit at scale — including delicate varieties like lychees, cherries, and ready-to-eat mangoes, delivered nationwide.

Don’t Guess. InstaTrace It!

About Superplum

Superplum is reimagining India’s fruit supply chain with a mission to make fruit safety visible and verifiable. Through its proprietary technology platform, custom-designed digital cold chain, and direct farmer relationships, Superplum delivers premium, traceable, and safe-to-eat fruit to consumers while ensuring fair returns for farmers. The company operates India’s first state-of-the-art modern fresh produce supply chain, serving consumers across multiple states through retail, quick-commerce, and e-commerce channels.

Website: www.superplum.com

Bisleri International Partners With Karan Aujla’s P-Pop Culture India Tour 2026 as Official Beverage Partner
 

Karan Aujla has come to define a generation of Punjabi pop, shaping both sound and cultural expression. The P-Pop Culture India Tour brings that energy to life at scale, uniting fans across cities in a shared celebration of music and community. As part of its on-ground presence, Bisleri will set up free hydration stations across all venues, ensuring access to safe drinking water throughout the concert experience.

Speaking about the association, Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said, “Live entertainment has emerged as one of the most powerful platforms for brands to build cultural relevance at scale. As India’s concert economy expands, it opens up high-impact touchpoints to engage younger audiences in authentic environments. Our partnership with Karan Aujla’s P-Pop Culture India Tour 2026 allows us to strengthen Bisleri’s presence in this space while delivering a critical on-ground utility through reliable hydration. It’s a strategic investment in connecting with consumers in moments that matter, at scale and across markets.”

Commenting on the partnership, Mohit Bijlani, Founder, Team Innovation stated, “Designing for a tour of this scale comes down to precision and flow across every touchpoint. With the P-Pop Culture India Tour, our focus has been on making every element work seamlessly together. Bisleri played a key role in that, with a consistent presence across cities that ensured fans had access throughout. It was a purposeful association that added real value on ground.”

Bisleri’s continued presence across large-scale live events reflects its evolving role as essential infrastructure within India’s growing live entertainment ecosystem, enabling reliable hydration at scale.
 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Vedica Presents “Life Full of Altitude” starring Rana Daggubati, a New Expression of the Good Life
 

The film features Mr. Rana Daggubati, showcasing a day in his life that's effortlessly modern and balanced. With an indie dog by his side, the narrative unfolds through moments of subtle refinement and genuine connection. As the story flows from everyday comforts to the thrill of the mountains, it finds its rhythm in the contrast between movement and stillness, adventure and retreat. Set against stunning natural landscapes, the journey culminates in a serene mountain retreat, beautifully reconnecting with Vedica's roots.

The thoughtful inclusion of an adopted indie dog adds a quiet yet meaningful layer to the narrative, subtly reflecting Vedica's purpose-driven philosophy, encouraging responsible choices like "adopt, don't shop." With understated elegance, the campaign bridges the brand's Himalayan origins with a balanced, modern lifestyle, making the essence of subtle luxury feel both aspirational and relatable. It brings the story closer to everyday life, weaving a gentle yet impactful connection with the consumer.

Commenting on the launch of the film, Ms. Jayanti Khan Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., said, “There is a clear shift in how premium is being understood today. It is far more personal, more considered, and closely aligned with how people choose to live. With Vedica, our focus has always been on building a brand that brings together strong provenance with a meaningful place in the consumer’s lifestyle. We’re also delighted to have Mr. Rana Daggubati be a part of Vedica’s journey. He is known for his creative versatility, and a larger-than-life presence that extends beyond cinema, embodying a modern sensibility that resonates with audiences across cultures. ‘Life Full of Altitude’ reflects this evolution while also embracing thoughtful choices that quietly shape a more responsible way of living.”

Actor Rana Daggubati, the film’s protagonist added, “What drew me to this film is how effortlessly it captures the idea of living well. It is not loud or exaggerated, but rooted in moments that feel real, personal, and fulfilling. That is what makes ‘Life Full of Altitude’ resonate. Vedica sits very naturally within that world, without needing to assert itself.”

The film is available across digital platforms and will be amplified across premium lifestyle and experiential touchpoints.

Link to the film: A Life Full Of Altitude | ft Rana Daggubati

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Bisleri Marks Its Largest T20 Season Play with Five Leading Cricket Franchises

With a legacy spanning over five decades, Bisleri continues to champion hydration as a critical pillar of performance, building one of the region’s most expansive sports marketing portfolios across India and the Middle East. The ongoing partnerships further deepen the brand’s association with high-energy cricketing platforms that resonate strongly with passionate audiences.

Expressing enthusiasm on the extension of this partnership, Tushar Malhotra, Director of Sales & Marketing, Bisleri International said, “The T20 cricket season is one of the biggest sporting spectacles in the world and represents one of our largest sports partnerships at Bisleri. As we mark our fourth consecutive season of hydration partnerships with some of the most celebrated cricketing franchises in the country, it provides a powerful cultural moment to engage with consumers at scale. Through integrated activations across retail, on-ground experiences and digital storytelling, we aim to enhance visibility while continuing to champion the importance of everyday hydration as an essential part of performance and lifestyle.”

Sunil Gupta, CEO, Delhi Capitals, said, “We are delighted to extend our partnership with Bisleri for another exciting IPL season. Over the years, this association has evolved into a strong and meaningful collaboration, and together we aim to create memorable experiences for our fans.”

Satish Menon, CEO, Punjab Kings, said, “We are delighted to welcome Bisleri to the Punjab Kings family as our official partner. Bisleri is a brand that enjoys immense trust across the country, and this long-term partnership aligns with our vision of working in collaboration with the brands that share values of performance, consistency and fan-first engagement.”

Alok Chitre, Chief Operating Officer, Rajasthan Royals, said “Continuing our partnership with Bisleri as our Official Hydration Partner reflects a strong and valued association for the Royals, centred around elevating the fan experience. This season, we look forward to championing the partnership through engaging digital content and unique on-ground activations that bring us even closer to our fans."  

Rajesh Menon, CEO of Royal Challengers Bengaluru, said “We are delighted to continue our partnership with Bisleri as our Official Hydration Partner. With one of the most passionate fan communities in cricket, strengthened associations like this enable us to create memorable experiences and celebrate the unmatched energy of RCB fans throughout the season.”

Mr. K Shanmugam, CEO of Sunrisers Hyderabad, said, "We are proud to welcome Bisleri into the Sunrisers Hyderabad family. Their legacy of quality and consistency makes them a natural fit for our ecosystem. This partnership reinforces our focus on working with brands that bring tangible value to our team, our players, and our fans."

The partnerships are designed to bring fans closer to the action - from limited-edition team bottles to high-energy stadium experiences, retail activations, and interactive digital content throughout the season. By integrating with each franchise’s unique regional fan base, the initiative aims to celebrate the passion, loyalty, and identity that define Indian cricket fandom. We have also partnered with Star Sports to be present with our television commercials across all the matches of the season. 

With partnerships spanning 120+ sporting associations, Bisleri commands one of the largest hydration portfolios across India and the Middle East, cutting across virtually every major sporting genre. Our associations include some of the most iconic sporting properties such as all Procam Marathons, the Dubai Marathon, the Ras Al Khaimah Half Marathon, the Professional Golf Tour of India, seven football teams in the Indian Super League, five teams in the UAE ILT20 League, Ultimate Table Tennis, the Mubadala Abu Dhabi Tennis Open, leading WTA Tour and ATP Tour events in India, the Hockey India League, the Ladakh Marathon, the JSW Indian Open, Spartan Race, and many more, reinforcing our commitment to powering athletes and sporting excellence at every level.

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
 
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
 
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com

Nutrica Yellow Mustard Oil

With consumers increasingly moving towards cleaner and more natural cooking ingredients, Nutrica Yellow Mustard Oil unrefined to retain its natural antioxidants and full-bodied nutrition caters to health-conscious families, fitness enthusiasts, and home cooks who seek authentic flavours without compromise. It preserves the natural aroma, taste, and nutritional value of yellow mustard seeds, making it a dependable choice for everyday Indian cooking, from tadkas and sauteing to curries, marinades, and traditional recipes.

Nutrica Yellow Mustard Oil stays close to tradition by bringing the rich taste and natural character of mustard without chemical processing, making it a trusted choice for families seeking real and reliable kitchen staples. The product is available in two convenient pack sizes, a 1 Litre PET bottle and a 5 Litre tin container, catering to both nuclear and joint family needs. It will be available across general trade stores and retail outlets in Delhi NCR.

Commenting on the launch, Sparsh Sachar, Director and Business Head – FMCG, Nutrica, said, “At Nutrica, we believe that everyday cooking should be both wholesome and flavourful. Consumers today are more aware of what goes into their meals, and Nutrica Yellow Mustard Oil has been crafted with that understanding. It brings natural purity and the authentic taste that Indian kitchens have trusted for generations. With this launch, we are continuing our commitment to offering products that make home cooking healthier and more enjoyable.”

The introduction of Yellow Mustard Oil expands Nutrica’s growing offering of clean-label, natural food products, furthering its vision of becoming a preferred brand for modern households seeking purity and authenticity in their everyday cooking experiences.

About Nutrica
Nutrica, a leading edible oil brand of BN Agritech Limited, carries a mission to reimagine health by crafting innovative and nutritious oils that cater to the diverse needs and preferences of families across India. Understanding that every family is unique, the company is dedicated to creating nutrient-infused oils that fulfil the health goals and taste preferences of its customers. The oils are made from the finest ingredients and cutting-edge technology, ensuring the highest standards of quality and nutrition.

Vedica Brings Premium Hydration to Def Leppard’s India Tour Across Three Cities

Vedica will lead the on-ground presence with branded water selling carts positioned across key venue zones, along with the brand’s signature balloon activation to add to the visual energy of the event. Complementing this, Bisleri will ensure uninterrupted access to safe drinking water through free hydration stations across the venues, enabling fans to stay refreshed throughout the performances.

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said, “The Def Leppard India tour represents a pinnacle of global entertainment, and Vedica is proud to be part of this cultural milestone. With Vedica, we are elevating the live music experience, ensuring our brand resonates with the sophisticated lifestyle and high-energy atmosphere that defines this iconic tour. With dedicated free hydration stations by Bisleri, we aim to enhance the overall experience for the concert goers. Our presence is designed to move beyond the traditional, seamlessly integrating our signature expression of purity and balance into the concert’s premium landscape.”

Commenting on the partnership, Samradha Tibrewala, Head - Partnerships and Revenue, BookMyShow, said, “At BookMyShow Live, every detail of the fan experience is intentionally designed, and hydration is a fundamental part of that. At the Def Leppard India tour, as with all our events, we’ve ensured free and easy access to drinking water so fans can focus on what truly matters - the music. With partners like Bisleri, we’re able to deliver this reliably and at scale, across every touchpoint.”

The Def Leppard India tour will take place in Shillong on 25 March, Mumbai on 27 March, and Bengaluru on 29 March, uniting music fans across cities for a high-energy live experience with easy access to hydration throughout.

About Bisleri International Pvt.
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com. 

Vedica Partners with Rishab Sharma’s Sitar for Mental Health India Tour 2026

The multi-city tour is conceived as a multi-sensory, immersive and holistic experience that seamlessly blends music with mindfulness. It invites audiences to pause, reflect, and engage with sound in a more intentional and meaningful way.

With a mission to redefine how Indian classical music connects with contemporary listeners, Sitar for Mental Health positions the sitar as a powerful conduit for inner reflection and emotional release. The experience bridges meditative soundscape rooted in classical Indian tradition with contemporary elements, creating a deeply resonant and transformative live experience.

Rooted in a shared philosophy of mindful living and culturally enriched experiences, this collaboration underscores Vedica’s continued association with premium, culture-shaping IPs and live events. It reflects the brand’s commitment to engaging with evolving, discerning audiences at the intersection of wellness and contemporary lifestyle.

Tushar Malhotra, Director of Sales and Marketing, Bisleri International states, “Sitar for Mental Health by Rishab Rikhiram Sharma is a deeply immersive cultural experience—where music, emotion, and mindfulness come together to create something truly special. With Vedica, our intent was to complement this atmosphere by becoming a seamless part of the experience by elevating moments of pause, reflection, and connection. As a brand born in the Himalayas, Vedica naturally aligns with platforms that celebrate conscious living and meaningful experiences. This association reflects our continued effort to be present in spaces that inspire a more elevated, mindful way of life.”

Mohit Bijlani, Founder, Team Innovation states, “With Sitar for Mental Health, our focus was on creating an immersive and intentional environment that remained true to the essence of the experience. Vedica’s association played a pivotal role in shaping this vision, enabling us to integrate a premium hydration layer that felt both purposeful and contextually relevant. Our approach was to ensure that Vedica was not merely present, but seamlessly woven into the overall journey where functionality met experience.”

Vedica partnered across two key showcases of the tour in Delhi (April 19) and Mumbai (March 20) with exclusive on-ground presence at both venues. Vedica-branded hydration and retail carts were strategically placed to offer a seamless and elevated hydration experience for attendees. This carefully curated presence complemented the overall ambiance of the showcases, reinforcing the brand’s signature expression of purity, balance and calm. 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com

P.F. Chang’s debuts in Mohali at HLP Gallerria, marking its entry into the Tricity and expanding its North India presence with elevated American Pan-Asian cuisine, famous across the globe

Founded in 1993, P.F. Chang’s has spent over three decades honoring the 2,000-year-old tradition of wok cooking, bringing high-heat technique, scratch preparation and layered Asian flavors to more than 300 restaurants across 20+ countries. With Mohali, the brand extends this global legacy to a new audience that appreciates bold flavors and contemporary Asian food served with honor. 

With seven restaurants already operating across Mumbai and Delhi-NCR, the Mohali restaurant is P.F. Chang’s eighth restaurant in India, extending the brand’s presence beyond established metro strongholds into high-potential Northern markets.

Ramit Bharti Mittal, Executive Chairman & Director, Gourmet Investments Pvt. Ltd, said: “At P.F. Chang’s, we have built a loyal following in India by staying true to our culinary roots while evolving with the modern Indian diner. Mohali today is one of North India’s most happening food destinations, with guests who are eager to experiment. Our entry here today is therefore perfectly timed to fit into this vibrant food culture by offering bold, new flavors and globally benchmarked experiences.”

Taylor Viersen, VP, Global Brand Development, P.F.Chang’s, stated: “Expanding into the Tricity market is a proud milestone in our strategic growth across India, a market that remains a top priority for P.F. Chang’s. We look forward to delivering our signature bold flavors, world-class standards, and ‘wok-first’ culinary heritage to Mohali.”

At the heart of the experience lies the brand’s signature 700-degree wok fire, designed to preserve texture, flavor intensity and nutritional value. Guests can savor iconic American Pan-Asian dishes such as Chang’s Lettuce Wraps, Dynamite Shrimp and Kung Pao Chicken, alongside an expansive menu curated for Indian diners, including vegetarian and Jain selections. Guest favorites like the Great Wall of Chocolate, the always ordered Orange Chicken and the Lo Mein are also sure to attract new fans. All dishes are served completely MSG-free, reinforcing the brand’s commitment to quality and purposeful cooking. Recognizing Punjab’s affinity for robust, comforting flavors, the menu also highlights chicken-forward classics that showcase the brand’s layered approach to spice, heat and texture.

Jerry Thomas, Culinary Head- Restaurants, said: “Our cuisine is built on technique and precision. High-heat wok cooking, fresh ingredients and sauces prepared from scratch every day are fundamental to what we do. Alongside globally loved classics, the Mohali menu introduces locally crafted expressions inspired by the P.F. Chang’s culinary legacy, including dishes such as Hunan Chili Chicken, Ring of Fire Shrimp and Crispy Lotus Root, each bringing bold flavor, balance and the signature wok-fired intensity the brand is known for.”

In addition to its culinary offerings, P.F. Chang's is committed to delivering an exceptional dining experience characterized by attentive service and a warm, inviting atmosphere. The Mohali outpost will feature stylish interiors, making it an ideal setting for family gatherings, celebrations and casual dining.

As P.F. Chang’s continues its measured expansion into key Northern markets, the focus remains clear: tradition, embrace innovation and deliver bold Asian flavors served with purpose.

About P.F. Chang’s

Website: pfchangs.in

Instagram: www.instagram.com/pfchangsindia/?hl=en

Founded in 1993 by Paul Fleming and Philip Chiang, P.F. Chang’s created a modern Asian dining experience within a premium casual format. The brand’s culinary foundation lies in traditional wok cooking and scratch preparation, with dishes cooked over high heat to retain texture and flavor balance.

P.F. Chang’s operates more than 300 restaurants across 20+ countries and positions itself as a destination for social dining and shared meals.

In India, P.F. Chang’s currently operates seven outlets:

Mumbai — Lower Parel (Lodha), Khar, Andheri, Borivali (Sky City Mall)
Delhi-NCR — DLF Mall of India (Noida), Ambience Mall (Vasant Kunj), CyberHub (Gurugram)

Fact Sheet

Where: Ground Floor, West Court HLP Gallerria, Sector 62, Mohali.
Timings: Dine in operational hours - 12 to 11 pm

Gold Winner Refined Sunflower Oil Onboards Rachita Ram as Brand Endorser

Through this association, Rachita Ram will feature in upcoming campaigns across digital and social media platforms, highlighting the importance of thoughtful cooking and everyday food choices that families rely on. Her relatable personality and cultural connect make her a natural ambassador for a brand that has been a dependable presence in kitchens for decades.

Gold Winner Refined Sunflower Oil, the flagship brand of Kaleesuwari Refinery Pvt. Ltd., is a legacy brand with a long-standing reputation built on consistency, trust, and quality. For over three decades, Gold Winner has earned the confidence of millions of households by delivering light sunflower oil enriched with vitamins A, D, and E. The brand continues to stand for dependable quality while supporting healthier lifestyles and preserving the authentic taste families cherish.

Speaking about the collaboration, Rachita Ram said, “Food has always been at the heart of our homes and celebrations. Gold Winner Refined Sunflower Oil is a brand that generations of families have trusted for its quality and consistency. I’m delighted to partner with a legacy brand that encourages families to cook wholesome meals while keeping traditions alive.”

With Rachita Ram as its brand endorser, Gold Winner aims to further strengthen its bond with consumers and reinforce its position as a trusted legacy brand that continues to deliver quality to households across South India.

For More Information, please visit www.kaleesuwari.com

Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, today announced the third season of Swiggy Restaurant Awards. The annual awards have been designed to recognize and celebrate the best restaurants across India. Voting for the awards will be open till March 27, 2026, on the Swiggy app. The winners will be determined solely via public voting and will be announced on March 28, 2026. This year’s edition is bigger than ever, expanding its footprint to 160+ cities, with 11000, nominated brands competing across a diverse set of categories.

Swiggy Rx Awards Third Edition

The Swiggy Restaurant Awards 2026 aims to honor the restaurants and chefs who continue to raise the bar for culinary excellence across the country. From iconic neighborhood favorites to trending global cuisine hotspots, the awards celebrate those who have defined India’s food landscape over the past year.

Some of the key award categories include popular core categories like

• Best in North Indian

• Best in Biryani

• Best in Pizza

In addition to this, it will include Spotlight categories like 

• Best Local Gems

• Best Newcomers

• Best in Global Flavours (Korean, Mexican, Japanese)

• Best Regional Favourites (including Best in Andhra, Best in Goan cuisine, Best in Assamese cuisine and more)

The Swiggy Restaurant Awards 2026 will also see the launch of a number of new and trending categories including

• Best in Coffee & Tea (including trending beverages like Boba and Matcha)

• Best in Trending Dish Families (Mandi, Pasta, Arabic cuisine)

• Best EatRight Brands

• Best Corporate / DeskEats Brands 

Some of the participating cities for the Swiggy Restaurant Awards 2026 include  Delhi NCR, Mumbai, Bengaluru, Chennai, Pune, Kolkata, Hyderabad, Chandigarh, Bhopal, Coimbatore, Goa, Indore, Jaipur, Lucknow, Ranchi, Varanasi, Amritsar, Bhubaneswar, Dehradun, Guwahati, Jalandhar, Kanpur, Kochi, Kozhikode, Mangaluru, Mysore, Nagpur, Patna, Pondicherry, Surat, Udaipur, Vijayawada, Agartala, Ahmedabad and many more.

Adding to the excitement, customers can Vote & Win up to INR 600 Swiggy Cash plus exclusive coupons. Users can also share their voting link with friends and earn additional rewards, unlocking up to INR 600 in Swiggy Cash through participation.

Swiggy Restaurant Awards 2026 is more than just an awards initiative — it’s a grand tribute to India’s rich and evolving food culture. By voting and sharing, users play a key role in recognising and honouring the best in the business — while earning exciting rewards along the way.

For more details, please visit our website: www.swiggy.com/corporate.

Gold Winner Expands Legacy with Launch of New Edible Oil Range

Originating from a small setup in Chennai nearly 30 years ago, Gold Winner has grown into a strong FMCG brand, trusted by mothers across generations. Fondly associated with the sentiment “Ammakkalin Nambikkai”, the brand today reaches nearly 2 crore families every month, built on a foundation of consistent quality and reliability.

The introduction of the new range marks a significant step in the brand’s journey, allowing consumers to access a wider variety of oils under the trusted brand ‘Gold Winner’. The expanded portfolio aims to suit diverse cooking styles and traditional recipes, reflecting the evolving needs of modern kitchens and aspirational mothers.

Launched under the tagline “Gold Winner 5 – Quality la Vera Range-u”, the new lineup reinforces the brand’s commitment to delivering quality while simplifying the decision-making process for families. In a market where consumers often turn to multiple brands for different oils, Gold Winner aims to provide a single, dependable solution that mothers can trust across all, types of dishes.

The new range is guided by three core promises: The trust the ‘Gold Winner’ brand has built over decades, oils suited for all kinds of dishes and cuisines and uncompromising quality.

With this expansion, Gold Winner continues its mission to evolve alongside the needs of South Indian families, offering a complete portfolio of high-quality cooking oils while remaining rooted in the trust it has cultivated over 30 years.

For More Information, please visit: www.kaleesuwari.com

A group picture showing event organizers, culinary professionals, influencers, and guests
 

The association hosted an exclusive presentation on 9 March 2026 at Le Méridien New Delhi, followed by participation at AAHAR 2026 from 10-14 March at Pragati Maidan. The initiative comes at a time of strong growth in India’s imports of European soft wheat flour, reflecting rising demand from professional chefs, artisan bakers and increasingly discerning home cooks seeking premium, fully traceable ingredients.
 

India: A High-Potential Growth Market

India continues to demonstrate robust demand for imported soft wheat flour:
 

• Imports reached €1.7 million in 2024, the third highest level ever recorded.

• In the first ten months of 2025 alone, imports totalled €2.5 million, already surpassing previous annual figures.

• Forecasts indicate imports may exceed €3 million by the end of 2025, marking a historic high.
   

Italy remains the leading European Union exporter of soft wheat flour to India, with exports projected to reach approximately €378,000 in 2025.
 

“India represents a strategic and fast-growing market for high-quality European flour,” said Vincenzo Martinelli, President of ITALMOPA. “Although India is one of the world’s largest producers of soft wheat flour, we are witnessing increasing demand for premium imported products, particularly within the hospitality sector. The current growth trajectory confirms the significant long-term potential of this market.”
 

Promoting Excellence through “Pure Flour from Europe”

The “Pure Flour from Europe” campaign aims to raise awareness of the superior characteristics of European soft wheat flour - especially Italian flour recognised worldwide for:
 

• Consistent baking performance

• Excellent elasticity and dough stability

• High food safety standards

• Full traceability

• Sustainable production practices.
   

Italian soft wheat flour is particularly valued for uses such as Neapolitan pizza, focaccia, artisan breads, pastries and fresh pasta, where flour performance is essential to achieving authentic texture and structure.
 

Devna Khanna, Director of i2i, and Chef Manjit Gill, President of the Indian Federation of Culinary Associations (IFCA) engage with delegates, discussing collaboration, culinary trends, and industry initiatives
 

Rigorous Safety, Traceability and Sustainability Standards

Founded in 1958 and headquartered in Rome, ITALMOPA represents more than 80 industrial milling companies across Italy and is the largest flour milling association in the European Union. European milling operations are subject to some of the world’s most stringent food safety regulations. Quality controls begin with the careful selection of wheat and continue throughout the milling and distribution process via fully computerised traceability systems.
 

Thousands of analytical tests and cross-checks are conducted annually by independent accredited laboratories to ensure compliance with EU standards. In addition to quality assurance, the European milling industry remains committed to sustainability, investing continuously in energy efficiency, emissions reduction and responsible by-product utilisation.
 

Live Demonstrations and Tastings at AAHAR 2026

Visitors to AAHAR 2026 can discover “Pure Flour from Europe” at Booth 13B, Hall 1G, where representatives from leading Italian milling companies, including Molini Agugiaro & Figna and Mulino Caputo, will meet industry professionals and buyers. Live culinary demonstrations will be led by Italian master chefs Giuseppe Ottolano and Riccardo Scaioli, who will prepare authentic Neapolitan pizza and Pizza in pala using premium Italian flour, enabling visitors to experience its performance first-hand.
 

Strengthening EU–India Trade Relations

The campaign also reflects the strengthening of trade relations between the European Union and India. Following the closure of negotiations on a landmark free trade agreement between the European Union and India, further agri-food exchanges will be facilitated, opening new opportunities for high-quality European products within the Indian market.
 

With India’s rapidly expanding hospitality sector and growing appetite for international cuisines, Italian soft wheat flour is well positioned to support chefs and bakers seeking authenticity, consistency and premium quality.
 

About ITALMOPA

Founded in 1958 and based in Rome, ITALMOPA (Italian Association of Milling Industries) represents over 80 industrial milling companies and promotes the excellence, innovation and sustainability of Italian flour production worldwide. The association plays a key role in advancing quality standards and supporting international market development for Italian milling products.
 

For further information, visit www.pureflourfromeurope.com and follow the campaign on Instagram - Facebook - YouTube.

French Toast Sticks

The entry into the UK market marks the company’s first product launch in the region and forms part of its strategy to diversify export markets and expand its presence across Europe. The UK will serve as a gateway for the company to promote its broader range of value-added frozen food products, including specialty potato products and frozen appetizers, across the European Union.

The expansion follows the company’s recent export initiatives in Australia earlier this year, as Himalaya Food International strengthens its global footprint and mitigates the impact of changing international trade dynamics.

The company expects its European expansion to benefit from the recently concluded India–EU trade agreement, which is expected to improve export competitiveness through favourable duty structures and enhanced logistics integration.

In a parallel development, Himalaya Food International has successfully completed product registration with US Foods, marking its transition from operating as a spot vendor since 2025 to becoming a Regular Approved Vendor within the distributor’s procurement network.

Following the approval, APN numbers have been assigned to the company’s core product range, enabling procurement teams across the US Foods network to place direct orders through their centralized purchasing systems.

The initial product portfolio approved under the program includes:

• French Fries – Straight Cut

• French Fries – Crinkle Cut

• French Fries – Shoestring

• Baked Potato Skins (BPS)

The development is expected to significantly enhance Himalaya’s reach across the extensive US Foods distribution network, providing opportunities for future product listings and expansion across North American foodservice channels.

Founded in 1979 by Man Mohan Malik, Himalaya Food International has grown into a global food processing enterprise employing over 1,200 people and supporting more than 1,000 contract farmers.

Founded in 1979 by Man Mohan Malik, Himalaya Food International has grown into a global food processing company employing over 1,200 people and supporting 1,000+ contract farmers. The company operates two ISO 22000-certified facilities in India, producing natural frozen and canned foods using advanced processing technologies without chemical preservatives. Under the leadership of Sanjiv Kakkar, Executive Director and President – North America, Himalaya is expanding its presence in the U.S. and Canada. The company follows a circular farm-to-fork sustainability model, recycling agro-waste into compost for mushroom cultivation and returning it to farmers to improve soil health. With growing access to European and North American markets, the company expects stronger global demand for its frozen food portfolio.

About Himalaya Food International Ltd.

Himalaya Food International Ltd. is a BSE-listed food processing company specializing in frozen and canned food products, including mushrooms, specialty potato products, appetizers, dairy alternatives and snacks. The company serves international markets with high-quality, sustainable farm-to-fork food solutions.

ProNutramax Unveils Two Distinct Brands - ‘Pro Nutra Kidz’ and ‘ANI - Traditional Masalas’

With this dual launch, ProNutramax aims to bridge the gap between convenience and tradition. By combining nutraceutical science with traditional masala excellence, the company seeks to support modern families with products that promote both health and heritage cooking.

Speaking at the launch conference, Ms. Latha Dubay, Founder & CEO of ProNutramax, said, “As modern life becomes faster and more demanding, the home kitchen has turned into a place of compromise.Today’s new-generation parents often struggle to balance their children’s busy academic schedules with proper nutrition, while also trying to preserve the authentic flavours of traditional home cooking.

Understanding this challenge, we at ProNutramax have brought together science-backed nutrition and time-tested flavours under two distinct brands- Pro Nutra Kidz and ANI. Our mission is simple — to restore 100% parent-approved nutrition and the trusted taste of yesteryear to every family’s table.”

Highlighting the brand’s strategic retail presence, growth plans, and commitment to consistent quality, the Mr. K Raman, Director, said, “Recognising that accessibility is as important as quality, ProNutra and ANI are backed by a strong strategic marketing plan to ensure high visibility across prominent retail outlets and high-footfall stores. Supported by a rapidly expanding dealer network, we are well-positioned to meet growing demand in urban and semi-urban markets. We identified a widening gap where families were often forced to choose between convenience and wholesome quality. Our goal is to bridge that gap by making premium nutrition and authentic traditional flavours easily accessible — without compromise.”

"Both brands remain committed to authenticity in preparation and unwavering consistency in quality, whether in nutraceutical supplements or traditional masalas. We welcome distributors from Tamil Nadu to join us as we expand into key markets and build a strong industry presence,” he added.

Why ProNutra?

In a market filled with so-called “health drinks” that often contain hidden sugars, ProNutra stands out as a transparent and parent-friendly choice. Created especially for growing children—whose taste preferences may often lean toward fast food—ProNutra delivers balanced nutrition without compromise.

Pro Nutra Kidz: For Active Mind and Body delivers rich, enjoyable flavours like classic Vanilla and Rich Chocolate, while supporting overall growth and development. Formulated with essential vitamins and minerals, it helps promote strong bones, improved immunity, and sustained energy — supporting both active minds and growing bodies. Unlike many products that come pre-loaded with high amounts of sugar, ProNutra gives control back to parents—allowing them to decide how much sweetness to add.

Building on this foundation, ProNutramax will soon expand its portfolio with specially formulated products designed for women and elders, addressing their unique nutritional needs at every stage of life.

Why ANI?

While ProNutra focuses on the science of growth and nutrition, ANI celebrates the art of traditional cooking. The brand offers a carefully crafted range of spices and instant mixes that stay true to heritage flavours, with a strong emphasis on authentic taste and traditional preparation. Its Idli Podi stands out with a rich, granular texture, delivering a wholesome and satisfying experience. Moreover, absolutely the most apt and the latest aluminium foil packaging has been used to enhance shelf life, freshness and seal the aroma.

For staples such as Rasam, Sambar, Puliyotharai, and Rava Idli mixes, high-quality key ingredients are sourced from a single authentic source to ensure batch-to-batch consistency and true traditional flavour. This strong focus on ingredient integrity and uniform quality sets ANI apart in the market.

Going forward, ANI plans to expand its portfolio with popular traditional favourites, including Instant Payasam, Millet Dosa, and Special Maddur Vada, thus bringing more heritage recipes to modern kitchens.

For Further information please visit www.pronutramax.com / Contact: 95009 10040 / 98402 97720.

Shaahi Chicken Haleem

Ramadan evenings are defined by anticipation. The first sip of water. The first bite after a day of fasting, and the comforting dishes that bring families together. At the heart of many Iftar tables sits Haleem, hearty, wholesome and deeply satisfying.

Wow! Chicken’s Shaahi Chicken Haleem brings that familiar emotion to life.

Prepared with tender chicken, slow simmered lentils and a carefully balanced blend of aromatic spices, the dish is cooked for hours to achieve a smooth, velvety texture that delivers depth and warmth in every spoonful. It recreates the nostalgia of traditional Haleem while offering the convenience and consistency of a trusted QSR brand.

“Ramadan is not just about food. It is about emotion, tradition and togetherness. With Shaahi Chicken Haleem, we wanted to bring a dish that feels festive and fulfilling while maintaining the quality standards our customers rely on,” said spokesperson, Wow! Chicken

With its tagline “India ko India ka Chicken”, the brand continues to focus on flavours crafted for Indian palates, celebrating the country’s love for chicken in formats that are both authentic and accessible.

The Shaahi Chicken Haleem will be available during Ramadan across Wow! Chicken stores in Kolkata, Chennai, Kochi, Trivandrum, Coimbatore, Bengaluru, Hyderabad, Bhubaneswar, Raipur (Chhattisgarh), Siliguri, Malda, Patna, Bokaro, Dhanbad, Gangtok and Guwahati. Whether it’s a family Iftar gathering or a quick festive indulgence after prayers, this Shaahi Chicken Haleem is a must try.

About Wow! Chicken

Wow! Chicken by Wow! Momo Foods Pvt. Ltd. is a fast-growing Indian quick-service restaurant brand focused on serving high-quality chicken dishes tailored to Indian tastes. With a commitment to flavour, consistency and consumer trust, the brand continues to expand its footprint across India, bringing innovative chicken experiences to customers nationwide.

California Pistachios

Recent global and Indian insights reinforce this shift. According to NielsenIQ’s 2025 report Snacking Habits: From Mindless to Mindful, “smart snacking” is growing 1.2 times faster than traditional snack formats, with one in five snack purchases now carrying a health association. Complementing this, Innova Market Insights’ Snack Trends 2025 highlights that taste remains the top driver of snack selection and that texture plays a role in snack satisfaction, positioning pistachios perfectly at the intersection of flavour, crunch and nutrition.
 

In India, the case for seeking protein when snacking is even more compelling. A 2026 LocalCircles & Country Delight survey revealed that 60% of urban Indians do not consume protein-rich foods daily. At the same time, 71% of respondents indicated willingness to switch to affordable protein alternatives. With six grams of plant protein per 28-gram serving, California Pistachios offer an accessible, convenient and natural way to bridge this protein gap without requiring drastic dietary changes.
 

Industry data from India Brand Equity Foundation further notes that, “India is witnessing a nutrition-driven move, with protein supplements becoming a key component in preventive health and wellness.” The study shares how protein consumption is no longer confined to sports nutrition and is increasingly integrated into everyday foods as consumers seek functional benefits. Supporting this, Packaging Corporation of America’s 2025 snacking insights report that 63% of consumers select snacks based on flavour, while 55% consider protein the most important driver for a healthy snack, demonstrating that today’s Indian consumer expects snacks to deliver both taste and nutritional value which are core characteristics of California Pistachios.
 

This World Pistachio Day, California Pistachio’ aims to simplify the protein conversation according to consumer snacking trends. Commenting on the occasion, Shail Pancholi, Country Director, California Pistachios, said, “India’s snacking habits are clearly becoming more mindful, yet awareness around daily protein intake still remains limited. World Pistachio Day is an opportunity to remind consumers that improving nutrition does not have to be complicated. A handful of pistachios offers protein, satisfying crunch and great taste in one simple choice. Choosing to eat pistachios can be a practical, everyday decisions that fit seamlessly into our lives while supporting a balanced diet.”
 

As Indian consumers increasingly seek snacks that combine flavour, functionality and convenience, California Pistachios stands positioned as a solution—proving that mindful snacking can be both delicious and effortless.
 

For more information about California Pistachios, visit www.californiapistachios.com.
 

California Pistachios  
California Pistachios are grown and distributed by The Wonderful Company, the world's largest vertically integrated pistachio processor and marketer located in California's Central Valley. California Pistachios are Non-GMO, providing a smart, healthy choice for consumers around the world. Sun-ripened in the moderate Mediterranean climate of California, these distinctively green nuts pack taste and contain antioxidants and over 30 different nutrients. California Pistachios in India are available under leading brands and private labels at retail outlets, grocery stores, and online platforms.
 

For more information about California Pistachios India, visit - www.californiapistachios.com

(L to R): H.E. Mr. Antonio Bartoli, Ambassador of Italy to India, Mr. Hamid Touil, Managing Director, Ferrero India and H.E. Mr. Christian Biever, Ambassador of Luxembourg to India

In India, the milestone was recently celebrated with the unveiling of the Assouline Nutella Coffee Table Book by His Excellency Mr. Antonio Bartoli, Ambassador of Italy to India, His Excellency Mr. Christian Biever, Ambassador of Luxembourg to India and Mr. Hamid Touil, Managing Director, Ferrero India. The celebration took place at Italian Embassy, marking 60+ Years of Nutella and World Nutella Day.

Nutella Coffee Table Book by Assouline

The event was graced by senior leaders, industry stalwarts, content creators, chefs, and key opinion leaders. The warm and intimate setting fostered meaningful conversations and cultural exchange, reflecting Nutella’s rich heritage and global appeal.

Designed as a premium coffee table edition, Nutella by Assouline traces over 60 years of history across six chapters — History, Quality, Bread & Breakfast, Multiplicity of Uses, Nutella in the World, and Iconicity. The book captures how Nutella has evolved into a true cultural phenomenon, inspiring traditions, creativity, and shared family moments across generations.

The celebration in India reinforced Nutella’s timeless appeal, cultural resonance, and continued evolution as a global Power Brand.

Sting® Energy, PepsiCo India’s high-voltage energy drink, today unveiled the next chapter of its sonic brand universe — transforming every Six into a signature ‘STIINNGGG’ moment. Building on its growing cultural presence, Sting® Energy enters the season with a bold ambition: to own the sound of every Six. Because when the ball clears the boundary, not every boundary is the same, not every Six is the same. This nationwide campaign positions Sting® Energy at the center of cricket’s most energetic moments with Sting® Energy sonic becoming the qualifier to define every Six shot.

Cricket legends Yuvraj Singh and Ravi Shastri bring to life the latest Sting® Energy

The campaign’s centerpiece is a high-energy film featuring cricket legends Yuvraj Singh and Ravi Shastri. Set on a cricket ground charged with nostalgia and flair; the film opens with playful banter and escalates into a power-packed sequence of towering Sixes. With every smasher Six, Yuvraj reveals to the audience that longer the Six, louder the ‘STIINNGGG’ signature sonic.

Campaign Film: https://youtu.be/YtH-MYeXp6Y

Responding in his unmistakable flair, Shastri calls out the evolving energy of every strike, building the drama and proving that no Sixes sound or feel the same. With every hit, Ravi’s commentary ranges from ‘STINNNNNGGGG’ to ‘STIINNGGG’ to ‘STINGGGGGG’, proving that every moment carries its own.

Together, the dynamic duo brings Sting® Energy’s sonic world to life, showing how the ‘STIINNGGG’ stretches, builds and intensifies with every unique towering hit. By the final strike, it is no longer just a sound effect; it becomes the pulse of the moment, reinforcing Sting® Energy as the unmistakable sound of cricket’s peak energy moments.

Commenting on the announcement, Diksha Bajaj, Category Head - Energy Portfolio, PepsiCo India, said, “Cricket is one of the biggest passion points in this country, with the Sixes making for peak energy moments. Our campaign is rooted in the insight that no two sixes are ever the same. Every Six is different in its energy; so, we set out to bring the distinct Sting® sonic identity as a qualifier that redefines every Six. This cricket season, longer the six, louder the ‘STIINNGGG’. So, when you hear a Six, you either go it is a ‘STINNNNNNGGGGG’ Six or a ‘STINGGGG’ Six? We are thrilled to bring this campaign to life with standout cricket icons, Yuvraj Singh and Ravi Shastri, who have brought the right energy to make it a 'STIINNNGGG' energy season enjoyed by fans.”

Yuvraj Singh, on the campaign, “Cricket has always been about big moments and big energy for me, and nothing captures that like a Six. What I love about this campaign is how Sting® Energy has turned that feeling into something fans can actually hear and celebrate together. It’s bold, it’s disruptive and it matches the intensity the game deserves. I look forward to be associated with a brand like Sting Energy® that has built a strong connection with today’s youth culture and brings a unique perspective to everything it does.”

Ravi Shastri, on the campaign, “For me, commentary on a Six has always been the most exhilarating part of the game. It’s that split second where the energy shifts rapidly as we race to describe the shot, its length, its power to the listeners. This campaign takes that passion and gives it a whole new dimension by adding a distinct sonic. The idea of owning the sound of every Six is powerful and instantly relatable for cricket fans. I’m thrilled to be part of a campaign with Sting® Energy that celebrates the drama, volume and pure of the sport.”

Vikram Pandey, Chief Creative Officer Leo - South Asia, shared, “To truly bring alive the energy of a six, we gave every six its own ‘STIINNGGG’. And what better way to recreate this than with Yuvraj Singh, the iconic smasher of sixes, paired with Ravi Shastri’s legendary commentary, allowing us to relive most energetic cricketing moments through a fresh, sonic lens.”

The campaign will be rolled out across television, digital and social platforms, aimed at connecting with young audiences who live life at full charge and thrive on energy, passion, and drive.

Creative Agency: Leo India

Raj Deepak Das - Chief Creative Officer - Publicis Groupe South Asia and Chairman - Leo Burnett South Asia

Amitesh Rao - Chief Executive Officer - Leo South Asia

Vikram Pandey - Co-Chief Creative Officer

Anirban Roy - Chief Strategy Officer

Jaikrit Singh Rathore - Managing Partner - Delhi

Shreekant Srinivasan - Executive Vice President

Sakshi Chawla - Vice President

Saarthak Dutt - Executive Creative Director

Hardik Trivedi - Associate Executive Creative Director

Umang Puri - Senior Creative Director

Naman Gera - Brand Services Director

Tushar Verma - Senior Art Director

Manasvi Pandit - Senior Art Director

Mahima Lakhotia - Brand Services Associate

Purahan Bisht - Copywriter

About Pepsico

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

The Ponda facility, spanning 50,000 sq. ft. across a 2-acre site, will serve as UBD’s production hub, providing the scale and logistical agility required to grow its portfolio while maintaining the quality standards of a premium venture. The new plant will be the sole supply node for UBD’s core markets of Delhi NCR, Haryana, Punjab, and Daman & Diu. The facility will also support UBD’s planned expansion into Odisha, serving as a launchpad to explore the Eastern markets and strengthening supply readiness for the Company’s next phase of growth.

“For a young team like ours, establishing this dedicated unit in Ponda is a defining moment. It reflects our agility and our commitment to building a legacy from the ground up,” says Kanhav Uppal, Co-founder, UBD. "It signals that UBD has moved beyond the foundational phase into a chapter defined by stability, scale, and a long-term commitment to excellence in the Indian craft landscape."

With this new infrastructure, UBD is geared to reach a diverse group of consumers across its 5 operational territories, addressing the growing preference for homegrown premium labels. UBD’s current portfolio features, Soorahi, an artisanal premium blend crafted for the modern traveller, celebrating exploration and refined taste (INR 1,700), and Madhvan, a bold blend of fine grains and select malts, designed for the aspirational consumer (INR 990). (Prices for both labels may vary by market.)

“Our early operations represent an important foundational phase—where we had focused on establishing our brands, refining processes, and gaining early adopters. Today, a year since launch, we have hit significant milestones and are confident in both our product and vision,” said Ankur Sachdeva, CEO and Co-founder, UBD.

“Beyond regulatory advantages, Goa’s rich heritage, cultural depth, and natural beauty played a meaningful role in our decision. There is an authentic connection to craft and provenance in Goa that mirrors our own approach,” said Smita Singh, Head of Operations, UBD. “This inspiration extends beyond the facility and subtly influences an upcoming product, whose provenance is closely linked to Goa’s cultural and natural landscape.”

Chef Sanjeev Kapoor with Sakata Seed Team

Held under the theme “From Soil to Soul, From Farm to Fork: Daily Broccoli, a Treasure of Health,” the conference looked at how simple, wholesome foods can play a meaningful role in addressing lifestyle-related health issues and building more sustainable food systems.

The event saw participation from several renowned dignitaries and celebrities, including Padma Shri awardee and celebrity Chef Sanjeev Kapoor, former Indian Cricket Captain Krishnamachari Srikkanth, and Model, nutritionist and wellness expert Claudia Ciesla, who shared valuable insights on food, health, and innovation.

Former Indian Cricket Captain Krishnamachari Srikkanth with Sakata Seed Team

Sharing his expert insights, celebrity Chef Sanjeev Kapoor highlighted broccoli’s growing acceptance and versatility in Indian kitchens. “Broccoli is no longer exotic or expensive. It is local, nutritious, visually appealing, and extremely versatile. The time for broccoli has truly come,” he said. He emphasized the importance of celebrating vegetables to encourage healthier eating habits and noted that greater awareness and use would make such ingredients even more accessible and affordable for Indian households.

Nutritionist and wellness expert Claudia Ciesla

Former Indian Cricket Captain Krishnamachari Srikkanth drew parallels between sports and life, speaking about fearlessness, innovation, and embracing healthier food choices. “Just like cricket, progress comes from taking bold decisions. Broccoli was once considered exotic, but innovation and awareness can make it part of every Indian plate,” he said. He also shared his personal experience of regularly including broccoli in his diet and spoke about the rising focus on fitness and nutrition among Indians today.

In addition to that Nutritionist and wellness expert Claudia Ciesla also emphasized the value of returning to real, whole foods and moving away from processed diets. “Good health does not come from fancy products or shortcuts. It comes from simple, real food choices we make every day. Broccoli is an affordable, locally grown vegetable that delivers powerful nutrition for long-term health,” she said. She further highlighted India’s paradox of overeating while remaining malnourished and stressed that fiber-rich vegetables can play a crucial role in preventing lifestyle diseases, improving gut health, and supporting women’s nutrition.

Cooking Competition Adds a Culinary Dimension

A major highlight of the conference was the Broccoli Cooking Contest, which brought broccoli’s culinary potential to life. The competition was judged by Chef Sanjeev Kapoor, adding credibility and inspiration to the showcase.

Home chefs from across the country presented innovative recipes, with winning dishes including Broccoli Bomb & Broccoli Paratha, Triple Broccoli Homos Bite Side Punch and Steamed Broccoli Cupcake. Other noteworthy creations such as broccoli chutney, stuffed broccoli with cheese, Florentine pasta with broccoli, and broccoli soup demonstrated the vegetable’s versatility across cuisines.

A Step Towards Healthier Living

The conference aligned with national initiatives such as Swachh Bharat Abhiyan and the UN Sustainable Development Goals, reinforcing the link between healthy food choices, sustainable farming, and public well-being.

By combining expert insights, celebrity participation, and culinary creativity, the event reinforced that simple, everyday foods can play a powerful role in building a healthier and more resilient India.

For more updates, visit our website at broccolilovers.com and follow us on Instagram: @broccoliloversindia

Bisleri, Edathala Gram Panchayat & Green Worms launch a community-led waste awareness drive under ‘Bottles for Change’

The initiative is also aligned with the Government of Kerala’s Malinya Muktha Keralam (Waste-Free Kerala) mission which supports efforts to reduce pressure on public dumping sites and promote sustainable local waste management systems.

The campaign brings together the efforts of the local self-government, implementation partner Green Worms, and grassroots institutions including the Haritha Karma Sena and Kudumbashree units, who will lead field-level outreach and community engagement. Alongside the structured collection of plastic waste, the initiative places strong emphasis on sustained public interaction to encourage long-term behavioural change towards responsible waste disposal.

Speaking on the initiative, Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., said, “Building sustainable waste management systems requires long-term engagement, strong partnerships and active community participation. Through Bottles for Change, Bisleri continue to work closely with local bodies and organisations to strengthen segregation at source and enable households to participate meaningfully in the circular economy. This collaboration with the Edathala Panchayat, partnering with them lays the foundation for sustained environmental impact driven by collective action.”

Highlighting the long-term vision of the initiative, Mr Mohammed Jamsheer, Managing Director, Green Worms Waste Management stated, “Waste management is not merely a project; it is a culture. A clean Kerala can become a reality only when waste segregation becomes a habit in every household. By integrating CSR initiatives like Bisleri International’s ‘Bottles for Change’ with the dedicated efforts of the Haritha Karma Sena, Kudumashree we can create sustainable and lasting social change. The progress seen in Edathala reflects the strength of this collaborative approach.”

The campaign began with an orientation session for elected representatives and Haritha Karma Sena members. The session focused on the principles of the plastic circular economy, global best practices in waste segregation, and the role of community participation in strengthening decentralised waste management systems. 

The week-long drive will sensitise households about source segregation of plastic reducing consumption, reusing, and recycling. The aim is to achieve measurable environmental outcomes, including large-scale collection of non-biodegradable waste and ensuring its diversion to recycling rather than landfills and oceans.

Through Bottles for Change, Bisleri International partners with urban local bodies, state governments, and implementation agencies across India to advance responsible plastic waste management. The initiative combines public awareness, capacity building, and on-ground infrastructure to create scalable, community-led solutions.

About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Ms Becky Crane, Mr Shiva Krishnamurthy, and Balki Radhakrishnan inaugurated General Mills’ Nashik Manufacturing Plant – Unit 2, strengthening its India footprint

General Mills invested approximately INR 100 crore to build this plant, and it serves as the company’s second manufacturing facility in Nashik. The facility has been built using advanced manufacturing technologies and global quality standards, with a strong focus on food safety, high quality, and responsible resource use.

The new plant at Nashik will also ensure a more efficient supply chain, reducing lead times and enhancing the availability of Pillsbury products across the country. This improved accessibility will empower thousands of bakeries in India to leverage Pillsbury's consistent quality, thereby contributing to their own growth and the overall development of the bakery sector.

Beyond manufacturing scale, the plant is expected to deliver meaningful economic impact in the region. It has already created numerous direct and indirect employment opportunities across manufacturing, logistics, and support services, providing a boost to local livelihoods and skill development in the Nashik region of Maharashtra. Furthermore, the increased demand for raw materials and ancillary services will stimulate growth for local suppliers and businesses.

"We're extremely proud to increase the availability of Pillsbury products across the country with the opening of our new plant in Nashik," said Balki Radhakrishnan, Vice President and Managing Director of Global Emerging Markets at General Mills. "Since 1999, our Pillsbury brand has been offering delicious, quality and convenient baking mixes in India. This expansion allows us to serve our consumers and bakery partners better, faster, and at greater scale."

The inauguration event to celebrate this milestone, was attended by senior company representatives, officials from the U.S. Consulate in Mumbai, and the Government of Maharashtra. Their presence underscores the strategic importance of this investment and the broader collaboration between global companies and Indian manufacturing ecosystems. The new plant represents a commitment to the economic prosperity of the region and a strategic move to further embed Pillsbury within India's evolving culinary landscape.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion.

For more information, please visit www.generalmills.co.in.

A sweet runway spectacle where chocolate melted into wearable art at Salon du Chocolat India

Bringing together 47 exhibitors, 80 brands, and participants from India, Belgium, Switzerland, Germany and France, Salon du Chocolat India emerged as a powerful B2B2C destination, seamlessly blending business networking, education, artistry, and immersive consumer experiences. With an actual attendance of above 5,462 visitors, the show demonstrated strong engagement across professionals, brands, families and chocolate enthusiasts alike.

From the outset, the event positioned itself beyond a conventional exhibition—curated as a premium, experience-led festival celebrating chocolate as craft, culture and contemporary luxury. Live demonstrations, tastings, cocoa-origin storytelling, masterclasses and interactive zones generated high dwell time and consistent audience interest across both days.

At the heart of the show was the iconic Chocolate Fashion Show, a global hallmark of Salon du Chocolat editions worldwide. Supported by Western India Culinary Association (WICA), with Chefs Unlimited as Uniform Partner and MICKS Foods and Urban Platter as Ingredient Partners, the runway transformed into a stage for edible haute couture. Visionary chocolatier Chef Anil Rohira and creative curator Farzana Gandhi reimagined chocolate as couture, sculpted and styled into breathtaking wearable art that blurred the boundaries between fashion, gastronomy and design.

Further strengthening its cultural lens, WICA curated a special showcase titled “Cacao & Concrete – Mumbai in Chocolate”, translating the city’s architectural contrasts, street energy and urban textures into evocative chocolate narratives.

Artistry took centre stage through large-scale chocolate installations, most notably a 200 kg life-size chocolate sculpture by renowned chocolate artist Rintu Kalyani Rathod, made possible with the support of Ingredient Partners - Jindal Cocoa and Urban Platter. Additional chocolate art showcases and live demonstrations further reinforced the platform’s focus on craftsmanship and creative expression.

Education and thought leadership formed a core pillar of the event. The Talk Show & Masterclasses featured industry leaders, chocolatiers, chefs and business experts addressing key themes such as bean-to-bar innovation, sustainability, cocoa sourcing, consumer trends and the future of premium chocolate in India. Hands-on masterclasses saw strong participation, reaffirming the show’s relevance as an industry learning platform. The platform was further enriched by contributions from industry leaders, including Nikki Thakker, CEO of Entisi and Prathik Deshmukh, Head of Callebaut Chocolate Academy India, who brought global expertise and contemporary chocolate perspectives to the show’s educational and creative programming.

Visitor feedback was overwhelmingly positive, with an overall satisfaction rating of 4.6 out of 5. Audiences praised the quality of brands, global curation, educational depth and the seamless balance between business and family-friendly experiences. Exhibitors echoed this sentiment, reporting high-quality interactions, strong brand visibility and 100% rebooking intent for future editions.

Supported by leading culinary associations, including WICA and IFCA, and guided by an experienced advisory board, Salon du Chocolat India has firmly established itself as the country’s definitive platform for chocolate excellence.

Building on the success of its debut, Salon du Chocolat India will return on 16–17 January 2027, at the Jio World Convention Centre, with plans for expanded international participation, larger experiential zones, enhanced conferences and deeper industry integration—cementing its long-term vision as India’s gateway to the global chocolate world.

To experience the show beyond the page, visit www.salonduchocolatindia.com.  

For press materials, click here.

About Salon Du Chocolat
Salon Du Chocolat is the world’s largest and most prestigious event dedicated to chocolate and pastry. Since its launch in Paris over 30 years ago, it has become a global celebration, captivating chocolate enthusiasts across 11 countries with dazzling fashion shows, interactive workshops and live demonstrations.

Tetra Pak, the world’s leading food processing and packaging solutions company, is showcasing its integrated and made in India capabilities for protein and value-added dairy at the Dairy Industry Conference (DIC) 2026, reinforcing its position as a world-class end-to-end partner enabling dairy and beverage brands to capture the fast-growing functional nutrition opportunity.

Tetra Pak® UF System

Anchored around the theme “Powering the Future of Protein,” Tetra Pak’s participation will demonstrate how brands- from large dairy players to emerging startups- can accelerate product innovation, improve speed-to-market and scale operations efficiently through a fully connected ecosystem spanning processing, packaging and digital services.

Tetra Pak® Bag Tipping Unit CS VS600

Commenting on the occasion, Saurabh Sinha, Marketing Director, Tetra Pak South Asia said, “As consumer demand shifts from commoditized liquid milk to protein-rich and functional beverages, dairy companies are increasingly prioritizing value addition in milk for consumers who are demanding 'more from milk'. Capturing this opportunity requires more than equipment, it demands deep product expertise, integrated technology and the ability to scale efficiently and sustainably.

At Tetra Pak, we combine processing, packaging and services into one connected ecosystem, enabling our customers to move from concept to commercialization faster and with confidence. Our ambition is to be a long-term strategic partner to the industry, helping build future-ready, resilient and high-value dairy.”

The company’s booth will feature a line-up of liquid and powder protein processing solutions, alongside a range of aseptic packaging formats designed for ready-to-drink beverages. 

Tetra Pak’s processing equipment showcase at DIC 2026
Tetra Pak® UF System- The Tetra Pak® UF System uses ultra-filtration to separate and concentrate proteins from milk or whey. It removes water, lactose, and other unwanted components, leaving behind high-protein milk or protein-rich ingredients. This makes it ideal for creating products like high-protein shakes, nutritional beverages, yogurts, and protein concentrates-all with consistent quality and efficiency.

Tetra Pak® Bag Tipping Unit CS VS600- Allows operators to manually empty bags of powder or ingredients safely and hygienically. With its compact design and built-in vibrating sifter, it removes unwanted particles or foreign bodies, ensuring only clean, high-quality product enters the process.

Tetra Pak® Homogenizer 250- Offers efficient homogenization of both low and high acid products including pasteurized milk, ESL milk, beverages and more. Helps handle a wide range of applications and easily change recipes at the push of a button.

Moreover, the company is exhibiting its Factory OS and Services ecosystem, which leverages digitalization, automation and predictive maintenance to optimize plant performance, as well as sustainable factory solutions that help reduce energy, water and resource consumption.

Additionally, visitors will get a preview of Tetra Pak’s Protein Up Program, part of the Nutriverse initiative, which provides category insights and technical expertise to support faster innovation in protein-rich products.

Read more about Tetra Pak’s protein and value-added solutions - Dairy Industry Conference 2026 | Tetra Pak India

About Tetra Pak
Tetra Pak is a world leading food processing and packaging solutions company. Working with our customers and suppliers, we provide access to safe, nutritious food for hundreds of millions of people in more than 160 countries every day.

With over 24,000 employees worldwide, we commit to making food safe and available, everywhere, and we promise to protect what’s good: food, people and the planet.

More information about Tetra Pak is available at www.tetrapak.com

Feasibility study, Innovative Business Model followed by first three year Business Plan has been developed by 3EA Global. Positioning strategy of both brands is by Dr. Vibhor Mishra, Brand Consultant at 3EA Global.

A powerful moment of leadership and collaboration as Sanjay Mehra, Rushil Mehra, Rashmi Mehra, Vibhor Mishra, Pranav Bhaskar and Kritagaya Singh align on vision, strategy and growth

Nothing – But Pure Water: Purity for All

As the name says, Nothing stands for Nothing but pure water. Designed to reach every corner of India, this brand promises high-quality, 100% pure drinking water at an affordable price point — ensuring that purity is no longer a privilege, but a basic right.

What sets Nothing apart is its unique customized branding model — a first-of-its-kind in India. The brand will provide custom-labelled water bottles for corporates, startups, hotels, restaurants, and cafes (HoReCa industry) — allowing brands to enhance visibility while serving hydration.

And here’s the revolutionary twist — Nothing will also offer FREE water bottles customized with company names for CSR activities. This initiative will empower companies to spread awareness and goodwill while ensuring clean water reaches those who need it most.

“We wanted to build a brand that doesn’t just sell water, but makes people feel proud of every drop they drink,” said Mr. Pranav Bhaskar, Business Partner 3EA Global.

Zinga – Premium Water: Health. Luxury. Assurance.

‘Nothing’ redefines purity, Zinga luxury. Positioned as a premium lifestyle water, Zinga goes beyond hydration — it’s an experience, a statement, and a wellness revolution in a bottle.

Zinga’s portfolio includes exotic and health-boosting variants like:

• Black Water – rich in essential minerals for superior detoxification.

• Sparkling Water – the perfect blend of bubbles and elegance.

• Gold Water – infused with edible gold flakes symbolizing luxury and vitality.

• Ginseng Flavoured Water – designed for rejuvenation and improved stamina.

Post-COVID, the demand for premium, health-centric beverages has skyrocketed as people have become more conscious about what they consume. Zinga answers this need with its commitment to purity, immunity, and innovation.

“Zinga flavoured hai, smart hai — it justifies that health is wealth, and Zinga is the assurance of health,” added Ms. Rashmi Mehra, Director of Rudri Beverages and Food Industries Pvt. Ltd.

She further emphasized, “Our body is 70% water — and it’s time we purify that 70% through Zinga. Each sip is scientifically designed to detoxify and rejuvenate the body from within.”

During a recent media interaction, Rushil Mehra shared the thought process behind launching two distinct water brands under one umbrella. He highlighted India’s vast consumer diversity, explaining that while one segment seeks pure drinking water at an accessible price point, another is increasingly inclined towards premium, wellness-driven hydration. With Nothing and Zinga, the idea was to cater to both ends of the spectrum while staying rooted in a single philosophy — making hydration meaningful and relevant for every lifestyle.

Adding to the conversation, Rashmi Mehra spoke about the growing relevance of premium water in a post-COVID world. She noted that the pandemic has significantly reshaped consumer behaviour, with people becoming more conscious about immunity, health, and daily wellness choices. According to her, Zinga’s mineral-rich and flavoured variants are designed not just to hydrate, but to support overall well-being — positioning the brand as a refined, health-forward choice rather than just another beverage.

Sharing his perspective on evolving lifestyle trends, Rushil Mehra further emphasized that today’s consumers are embracing the idea of mindful luxury. Essentials like water are no longer seen as basic commodities but as intentional choices that reflect one’s health priorities and lifestyle. Zinga, he explained, represents “luxury with logic” — a smart hydration solution aligned with the aspirations of modern India.

Speaking about the company’s vision, Mr. Rushil Mehra, Director of Rudri Beverages and Food Industries Pvt. Ltd., shared, “Rudri Beverages and Food Industries Pvt.   on a simple yet powerful belief — that hydration should be more than a necessity; it should be a lifestyle choice. We’re committed to delivering innovative, high-quality beverage solutions that redefine how India consumes water. Through our twin brands — Nothing – But Pure Water and Zinga – Premium Water — we’re creating a balance between affordability and exclusivity, ensuring that both purity and luxury are within everyone’s reach.”

Mr. Rushil Mehra further highlighted that the feasibility study, development of business canvas model, and strategic concept development for this venture were meticulously carried out by 3EA Global, a leading management consulting company known for its expertise in market research, strategic planning, and business model innovation.

“3EA Global played a pivotal role in shaping our business strategy from the ground up,” Mr. Rushil Mehra added. “Their research-driven insights helped us validate our market potential, identify untapped opportunities, and structure a sustainable business model that aligns with our long-term vision. With their support, we transformed an idea into a brand that’s ready to revolutionize the beverage industry.”

Bisleri Vedica Rejoins Lollapalooza India 2026

Led by Bisleri Vedica, the on-ground presence will feature Vedica branded water selling carts positioned across key festival zones, along with the brand’s signature helium balloon activation, handed out free of cost and designed to move with festivalgoers throughout the day, giving consumers an immersive experience. Supporting this, Bisleri will ensure uninterrupted access to safe drinking water through free hydration stations, while under #LollaForChange, Bisleri Bottles for Change will drive sustainability efforts with recycled benches, plastic collection points, and on-ground recycling support, reinforcing responsible consumption and waste management across the venue.

Bisleri Vedica Rejoins Lollapalooza India 2026

Commenting on the association, Samradha Tibrewala, Head - Partnerships and Revenue, BookMyShow, said, “From our very first edition, free and easy access to drinking water has been non-negotiable for us at Lollapalooza India. As the festival has grown in scale and intensity, ensuring hydration at every touchpoint has remained central to how we design the fan experience. Long-standing partners like Bisleri make this possible, helping us deliver hydration at scale, responsibly and seamlessly, year after year.”

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said, “Lollapalooza India is a high energy cultural space where hydration plays a critical role in enabling the overall experience. Over the years, our roles have remained clearly defined. Bisleri ensures hydration at scale, Bottles for Change enables responsible plastic management, and Bisleri Vedica brings a premium, culture-led presence that audiences recognize and engage with. Together, we focus on making hydration an integral part of the festival experience.”

Now in its fourth year, the Bisleri Vedica and Lollapalooza India partnership reflects a sustained, culture first collaboration that brings together premium engagement, access at scale, and sustainability in a way that feels natural and relevant to today’s festival audiences.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Left to Right: Ravi Kannan - Director, A Senthil Kumar - CBO, Nagasamy Dhanabalan - MD & Ramesh Subbarao - CFO of Dindigul Thalappakatti Hotel Pvt. Ltd.

Nati Raja reflects the brand’s uncompromising focus on authenticity, quality, and process excellence. Each dish is prepared using traditional techniques and premium ingredients, supported by a robust, multi-layered quality control system. The end-to-end production and supply chain are managed through a SAP-enabled framework to ensure consistency, safety, and traceability at scale.

Deeply rooted in Karnataka’s culinary heritage, Donne Biryani dates back to the Maratha era and later became a staple in Bengaluru’s military hotels and local eateries. Known for its robust flavours, subtle mint notes, and traditional preparation, it represents the soul of the city’s food culture.

With Nati Raja, Dindigul Thalappakatti brings this legacy to life using its expertise with Seeraga Samba rice, prized for its aroma, texture, and flavour-enhancing qualities.

Speaking on the launch, Mr. Nagasamy Dhanabalan, Managing Director, said, “Nati Raja is about preserving a legacy and celebrating Karnataka’s royal flavours, while staying true to our uncompromising standards of quality and taste.”

Mr. Senthil Kumar, Chief Business Officer, added, “The biryani category continues to see strong growth. Nati Raja allows us to introduce a differentiated regional Donne Biryani experience and efficiently reach consumers across geographies.”

The Nati Raja menu features Donne-style Chicken and Mutton Biryanis, authentic Nati-style variants, a selection of traditional starters, and regionally inspired desserts and beverages.

With Nati Raja, Dindigul Thalappakatti brings the royal flavours of Karnataka straight to homes across South India.

About Dindigul Thalappakatti
Founded in 1957, Dindigul Thalappakatti is one of India’s most iconic biryani brands, celebrated for its distinctive use of Seeraga Samba rice, hand-ground spices, and a time-honoured secret recipe. With a legacy rooted in authenticity and consistency, the brand has grown from its origins in Tamil Nadu to a strong national and international presence, operating over 100 outlets and digital platforms.

Founded by Mr. Nagasamy Naidu, the brand traces its roots to Anandha Vilas Biriyani Hotel in Dindigul. Known for his distinctive turban, or thalapa, he earned the name “Thalappakatti,” which became synonymous with his unique cooking style.

Meticulously prepared with hand-pounded masalas, premium Seeraga Samba rice, and select Kannivadi meat, the brand’s biryani has remained unchanged for decades. Today, Dindigul Thalappakatti offers a premium South Indian dining experience, with personalised service delivered by dedicated table captains and specially trained staff, ensuring a memorable experience that blends tradition with elegance.