Fackelmann Launches Triply Pressure Cooker Range in India

With a legacy of over a century rooted in German engineering and craftsmanship, and headquartered in Hersbruck (Germany), Fackelmann continues to expand its presence in India as part of its long-term growth strategy. The launch aligns with increasing consumer preference for durable, safe, and performance-driven cookware in modern Indian kitchens.

Fackelmann Launches Triply Pressure Cooker Range in India

The Triply Pressure Cooker is engineered with a three-layer construction comprising 304 food-grade stainless steel, a pure aluminium core, and induction-compatible 430 stainless steel, ensuring efficient heat distribution and consistent cooking performance. The product is ISI certified, undergoes 100% leak testing at their respective factory, and is supported by a five-year warranty, reflecting Fackelmann’s commitment to quality and safety.

Mr. Joy Chatterjee, Director, Fackelmann India, said, "We are witnessing sustained year-on-year growth in India, supported by increasing consumer awareness and a clear preference for high-quality kitchen solutions. The Triply Pressure Cooker range has been specifically developed to meet the requirements of Indian households, where efficiency, safety, and durability are paramount. This launch further strengthens our product portfolio and our commitment to the Indian market."

The launch comes at a time when the Indian kitchenware market is witnessing a gradual shift toward premium, long-lasting products that offer both functionality and safety. Fackelmann’s latest offering is designed to address these evolving expectations through a combination of advanced materials and user-centric features.

Mr. Martin, Global CEO, Fackelmann, added, "Fackelmann has consistently focused on combining precision engineering with practical innovation to enhance everyday cooking experiences. India continues to be a priority market for us, and the launch of our Triply Pressure Cooker range reflects our commitment to bring globally trusted, high-quality products to Indian consumers. This introduction further reinforces our position in the premium kitchenware segment."

Key Product Differentiators

• Triply Construction Technology: Three-layer design with 304 food-grade stainless steel, aluminium core, and induction-safe 430 stainless steel for superior heat distribution and durability

• Rivet-less Body Design: Enhances hygiene, prevents food residue buildup, and ensures ease of cleaning

• Cool-Touch Safety Features: Ergonomically designed handles and whistle for safer handling during and after cooking

• ISI Certification: Meets Bureau of Indian Standards(BIS) for safety, quality, and performance

• 100% Leak-Tested: Each unit undergoes rigorous factory testing for reliability

• Multi-Cooktop Compatibility: Suitable for gas, electric, and induction cooktops

• Premium Gasket System: Ensures a secure seal and extended product life

• 5-Year Warranty: Reinforces long-term durability and brand confidence

This launch complements Fackelmann’s broader portfolio across cookware, bakeware, and kitchen tools, as the company continues to invest in product innovation and expand its footprint across key Indian markets.

Unbound is entering India’s rapidly evolving men’s personal care market with a philosophy that challenges how the category has traditionally been built. The brand has raised INR 8 crore in funding, led by Fireside Ventures, as it gears up to launch its first range of products across skin, hair, and body care.

Kanika Mittal, Co-Founder and CEO & Atul Arora, Co-Founder & COO of Unbound

At the core of Unbound lies the idea of Zero-Step Self-Care. Instead of encouraging layered routines or single-problem solutions, the brand focuses on engineering high-performance formulations that combine multiple functions into one seamless experience. The approach is rooted in simplifying grooming without compromising on efficacy, making it more intuitive and time-efficient for modern consumers.

India’s men’s personal care market has largely been shaped by basic hygiene offerings or adapted versions of broader beauty products. However, evolving lifestyles are beginning to shift this narrative. A new generation of men is increasingly engaging with fitness, outdoor activity, and high-performance routines, creating a demand for products that are not just functional but also adaptive.

Unbound is being built for a life in motion, with a product philosophy centred on multi-functional care that addresses everyday stressors like sun exposure, sweat, pollution, and hard water. Through consolidated, performance-driven formulations enriched with premium ingredients, the brand aims to simplify men’s self-care into a streamlined, high-impact routine. Designed specifically for men’s unique needs—such as higher sebum production, thicker skin, and greater environmental exposure—it delivers targeted and effective care.

Speaking about the brand, Kanika Mittal, Co-Founder and CEO of Unbound, said, “At its core, Unbound is about freedom. The brand is built on a simple belief that men are more than the roles they are expected to play, and that self-care can be a powerful expression of that freedom. Our research showed that men feel most like themselves when they are immersed in activities they love, whether it’s sport, fitness, or pushing their limits. That insight became the starting point for Unbound. We are extending this idea of liberation across every aspect of the brand—from the moments that matter most to men, to freeing them from sub-par products and unnecessary complexity. At Unbound, everything is designed to enable men to care for themselves without friction, so they can live fully, freely, and in motion.”

Atul Arora, Co-Founder and COO of Unbound, added, “Unbound is being built as more than just a personal care brand. Men’s grooming in India is evolving from basic hygiene to more considered self-care, and we see a clear whitespace for a brand that brings together scientific credibility with a premium, lifestyle-led identity. Having Fireside Ventures partner with us at this stage is incredibly meaningful, given their experience in building some of India’s most iconic consumer brands. This funding allows us to scale responsibly, accelerate product innovation, strengthen brand building, and expand our digital-first distribution across India.”

Prayag Mohanty, Principal who leads Early Venture investments at Fireside Ventures, added, “The men’s personal care category in India is entering an exciting phase of evolution, moving beyond basic grooming to performance-led skincare solutions. Unbound stands out for its clear philosophy of simplifying grooming while delivering high-efficacy formulations designed for modern lifestyles. We feel Kanika and Atul, who come with deep domain expertise and very complementary skillsets across brand building, growth, consumer insight, and product development, are best placed to address this large, growing consumer segment. We believe the brand sits at a compelling intersection of performance and self-care, and we are excited to partner with the team as they build a differentiated offering in this fast-growing category.”

Clockwork Toothpaste range for everyday oral care

At the core of Clockwork Rituals’ innovation is its proprietary Hydroxy™ blend, powered by Nano-Hydroxyapatite (nHAp)—a clinically backed ingredient that closely mimics the natural composition of human enamel. The brand has developed differentiated formulations tailored to specific consumer needs. Its kids and adults variants in Natural Strawberry Watermelon and Natural Orange Vanilla are formulated with 5% nHAp and 10% Organic Xylitol, while its adults variant in Natural Peppermint is formulated with 10% nHAp and 10% Organic Xylitol.

Unlike traditional formulations, the brand’s products are designed to repair microscopic damage and support enamel remineralization, offering a more advanced and holistic approach to oral health. The formulations are 100% natural, non-toxic, and free from SLS, making them suitable for daily use by families, including children and expecting mothers.

The idea for Clockwork Rituals stems from a personal need experienced by co-founder Rohan. During his search for safe and effective fluoride-free oral care solutions for his child, he identified a significant gap in the Indian market, which continues to rely on outdated formulations. This insight led to the creation of a brand that combines global scientific advancements with consumer safety and transparency at its core.

Uditya Sharma, Co-Founder, Clockwork Rituals, added, “Having built and scaled a Rs100 crore B2B business, I saw a strong opportunity to bring operational excellence and product innovation into India’s Rs15,000 crore oral care category. With Clockwork Rituals, we are building a brand that consumers can trust—one that combines scientific credibility with a premium experience.”

Since its launch on February 22, 2026, the brand has gained strong early momentum, clocking over 200 organic orders and signalling a positive consumer response. The brand is currently available on Amazon, Blinkit, and OZI (Kids Quick Commerce), with an upcoming launch on FIRSTCLUB, marking the next phase of its retail expansion journey.

Speaking on the launch, Mr. Rohan, Co-founder, Clockwork Rituals, said, “We realized that while global markets had already evolved towards safer, more advanced oral care solutions, India was still largely underserved in this category. Clockwork Rituals was created to bridge this gap by offering products that are not only effective but also safe and rooted in science.”

Clockwork Rituals is built on the philosophy of turning brushing from a daily chore into a conscious ritual. By combining clean-label ingredients, clinically relevant science, and thoughtfully crafted formulations, the brand is poised to lead a new wave of innovation in biomimetic oral care in India.

About Clockwork Rituals
Clockwork Rituals is a high-performance natural premium oral care brand for kids and adults, redefining everyday dental hygiene through science-backed, non-toxic formulations. Built on biomimetic innovation, the brand’s products are powered by its proprietary Hydroxy™ blend, combining Nano-Hydroxyapatite (nHAp) and organic xylitol to support enamel repair and long-term oral health.

Designed to be SLS-free and aligned with global standards, Clockwork Rituals aims to transform oral care from a daily routine into a mindful self-care ritual.

Website: www.clockworkrituals.com

Keep your little one comfy and rash-free this monsoon with simple hygiene tips
 

The good news is that with mindful daily habits and the right care choices, monsoon can be just as comfortable for babies as any other season. By combining a few old-school habits with mindful products like those from Mother Sparsh, you can turn this season of sniffles into a season of snuggles.
 

The Monsoon Reality Check: Why the Extra Care?

During the rains, the air is thick with moisture. This leads to excessive sweating, but because the air is already saturated, that sweat doesn't evaporate. It sits in the tiny folds of your baby’s skin, leading to the dreaded "monsoon rash". From damp diapers to bedding that feels perpetually moist, the challenges are plenty, but the solutions are simple.
 

1. The "Dry Skin" Protocol: Mastering the Fold

The secret to monsoon skincare isn't just about cleaning; it’s about drying. Areas like the neck folds, armpits, and behind the knees are magnets for moisture.

• After a bout of humidity-induced sweating, skip the harsh soaps. Reach for Mother Sparsh 99% Pure Water Unscented Baby Wipes. Made with medical-grade fabric, they are as good as cotton and water. They allow you to wipe away sweat and impurities without stripping the skin of its natural oils or leaving behind chemical residues that react poorly to humidity.

• High humidity means the diaper area stays warmer than usual. Don't wait for a "heavy" diaper to change it. Frequent changes and a few minutes of "nappy-free time" are essential to prevent infections.
   

2. Light Moisture is Key

It is a common myth that humid weather doesn't require lotion. In reality, constant wiping and bathing can dehydrate the skin. The trick is to avoid heavy, greasy creams that clog pores.

• Use a lightweight, quick-absorbing formula like Mother Sparsh Natural Care Baby Lotion. Infused with avocado and shea butter, it provides a breathable layer of hydration that protects the skin barrier without feeling sticky.
   

3. Wardrobe Wisdom: Beyond Just "Clean"

The monsoon sun is fickle, often leaving clothes with that dreaded "damp" feeling.

• When it comes to monsoon dressing, 100% cotton is the only way to go. Cotton allows air circulation, absorbs sweat, and dries faster than synthetic fabrics.

• Loose-fitting clothes further reduce sweat retention and keep babies comfortable throughout the day.

• Fungi love damp fabric. If a garment feels even slightly moist, don't put it on your baby.

• Use a detergent that understands sensitive skin. Mother Sparsh Baby Plant Powered Laundry Detergent is a game-changer here. It’s tough on the bacteria that thrive in damp weather but free from the harsh chemicals and optical brighteners that can trigger allergies on a baby's damp skin.
   

4. Holistic Hygiene: The Little Things

• If the sun isn't coming out, a quick run of a warm iron over baby’s clothes and bedding can help zap any residual dampness and bacteria.

• Humid air promotes mould growth on wooden toys and fabric prams. Ensure a weekly deep clean of their play area.

• Hygiene starts with us. Ensure you wash your hands or use a natural sanitiser before picking up your little one, especially after coming in from the rain.
  ​

A Happy, Healthy Monsoon for Your Baby

The monsoon is a beautiful time for your baby to observe the changing world: the sound of thunder, the sight of green leaves, and the smell of wet earth. By staying consistent with a hygiene routine and choosing products that prioritise purity over chemicals, you ensure that the only thing your baby feels this season is the comfort of your arms.
 

With Mother Sparsh by your side, you can let it pour outside while your baby stays perfectly dry and happy inside.

OneChef

The unveiling took place in Mumbai, at an experiential “Chef’s Tasting Table” event curated by Ranveer Brar, where guests were invited to explore India’s diverse culinary flavours through live tastings and interactive food stations. During the event, Brar along with Mr. Gulbahar Taurani, MD & CEO, Versuni India, demonstrated how modern kitchen technology can simplify complex recipes while preserving the authenticity of Indian cooking.

The launch marks Philips’ latest step in reimagining the modern Indian kitchen, with OneChef combining 33 smart cooking functions in a single appliance. Powered by advanced AmbiHeat™ technology, the appliance uses intelligent temperature sensing and uniform heating to adapt to different dishes and cooking stages, delivering consistent taste and texture across a wide range of recipes, from everyday comfort meals to indulgent festive dishes.

Speaking at the launch, Gulbahar Taurani said, “At Versuni, our focus has always been on understanding how Indian households actually cook and designing appliances that fit naturally into those routines. Indian cooking is incredibly diverse and often time-intensive, which is why solutions that simplify processes without compromising flavour are becoming increasingly important. With OneChef, we wanted to bring multiple cooking techniques into a single intelligent platform that makes everyday cooking more intuitive and efficient. It reflects our broader commitment to reimagining the modern Indian kitchen through innovation that is both practical and purposeful.” 

"Indian cooking is incredibly diverse and layered, and technology can play a powerful role in making it more accessible without compromising flavour. OneChef is designed to bring that balance, helping home cooks explore a wide range of dishes with greater ease and confidence,” said chef Ranveer Brar.

With OneChef, Philips aims to address evolving consumer needs by combining multiple cooking techniques such as air frying, stir frying, steaming, and boiling, within a single compact appliance. This approach helps simplify kitchen workflows while enabling home cooks to prepare a wide variety of dishes without juggling multiple appliances. Designed with Indian households in mind, OneChef’s intuitive controls and guided cooking programs help users recreate chef-inspired recipes with ease.

The event also featured a panel conversation on the future of home cooking and kitchen innovation, with Ranveer Brar, Gulbahar Taurani, along with director Farah Khan, and tech expert Rajiv Makhni, exploring how intelligent appliances are reshaping everyday cooking experiences for modern households.

Pricing and Availability
Philips OneChef will be available from 19th March onwards across leading retail stores and e-commerce platforms, including Croma, Reliance Digital, Vijay Sales, Amazon and Flipkart. 

About Versuni
Versuni’s purpose is turning houses into homes. As a house of home appliances brands, Versuni markets: Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR Barista, Saeco, and Gaggia. With more than 900 patents to its name, Versuni’s portfolio spans coffee and kitchen appliances, garment care, climate care, and floor care. Philips, Saeco and Gaggia products are sold under trademark license from Koninklijke Philips N.V. Products under the Philips brand include the Airfryer, Espresso Machine with LatteGo, Handheld Steamer, Air Purifier and AquaTrio Cordless Vacuum. Versuni is headquartered in Amsterdam, the Netherlands, with innovation, manufacturing, and commercial centers across the globe and a footprint in over 100 countries.

EcoLink Becomes Associate Sponsor for Rajasthan Royals

The partnership also aligns with the upcoming product portfolio from EcoLink, reinforcing the brand’s commitment to delivering reliable and efficient solutions for Indian consumers. Much like the pursuit of excellence on the field by Rajasthan Royals, EcoLink aims to power comfort and convenience in millions of homes across the country. As part of the collaboration, the brand will feature prominently on leading head gear, supported by an integrated promotional campaign and digital activations throughout the tournament.

Sumit Joshi, CEO and MD, Signify, Greater India said, "At Signify, we are committed to driving innovation and delivering meaningful value to our consumers. With EcoLink, our emerging electrical brand, we are focused on bringing reliable and accessible solutions to Indian homes. As we expand the brand’s presence across the country, the Indian Premier League offers a powerful platform to connect with millions of consumers. Our partnership with Rajasthan Royals allows us to engage with passionate cricket fans while bringing EcoLink closer to households across India. This collaboration reflects our ambition to strengthen the brand’s footprint and accelerate its growth in one of the world’s most dynamic markets.”

Nikhil Gupta, Head of Strategy and Marketing for Greater India, Signify, added, "Cricket is deeply embedded in India’s cultural fabric, and the upcoming season offers an unparalleled platform for brands to connect with audiences at scale. We have received a strong consumer response for our EcoLink BLDC fans across India. With our partnership with Rajasthan Royals, we aim to create high-impact visibility for EcoLink through on-ground presence, leading head gear branding, and integrated fan engagement initiatives. This partnership is a key part of our strategy to build a stronger consumer connect and reinforce EcoLink as a trusted, accessible BLDC fans brand for millions of Indian homes."

Alok Chitre, COO, Rajasthan Royals said, "We are proud to partner with EcoLink and welcome them to the Rajasthan Royals family. The scale and reach of the Royals fan community allow us to offer a powerful platform to connect with fans through strong in-stadia presence, digital storytelling and year-round engagement. Through this association, we look forward to enabling meaningful visibility and fan interaction across the season.”

This partnership brings together EcoLink and the massive reach of the upcoming T20 series to connect with consumers across India. With a proven track record of delivering reliable, high-performance products in over 20 countries, EcoLink shares a common commitment with Rajasthan Royals: betting on emerging technology and talent, building trust, consistent performance, reliability, and creating memorable experiences for millions of fans.

Rajasthan Royals enter the season with strong squads, led by captain Riyan Parag and head coach Kumar Sangakkara. The team features a blend of talented players, including Vaibhav Suryavanshi, Ravindra Jadeja, Yashasvi Jaiswal poised to deliver thrilling performances and keep fans engaged throughout the season.

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers. We proudly bring to market the world’s best lighting brands, from Signify, Philips, Philips Hue, Signify Interact, Philips Dynalite, Color Kinetics and many more. Our advanced products connected systems and services unlock the extraordinary potential of light for brighter lives and a better world. In 2025, we had sales of EUR 5.8 billion, approximately 27,000 employees, and a presence in over 70 markets. We are in the Dow Jones Sustainability World Index and hold the EcoVadis Platinum rating. News and updates from Signify can be found in the Newsroom, on LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

About Rajasthan Royals

Rajasthan Royals were the champions of the inaugural 2008 season and are one of the 10 teams competing in the Indian Premier League (IPL). The franchise completed a major shareholding restructure in 2021, with Emerging Media having the majority ownership of the franchise with support from new co-investor RedBird Capital Partners.

For more information, please log on to  www.rajasthanroyals.com.

Like a hush that settles over the world just before midnight, Asian Paints Colour of the Year 2026, Moonlit Silk, arrives as a tender presence in everyday spaces. Soft and luminous, the shade reflects a quieter way of living, one where beauty is found in subtlety and rather than excess. Gentle rather than shiny, Moonlit Silk feels like a pause in a fast-moving world, offering comfort, calm and a quiet sense of presence.

Mural inspired by Asian Paints Colour of the Year 2026 'Moonlit Silk' at the Lodhi Art Festival by artist, Pener

Extending beyond interiors, the launch unfolds through a Colour of the Year–inspired mural at the Lodhi Art Festival and an inflatable installation at Raw Mango, the festival’s culture partner, bringing the shade into the public realm.

Asian Paints Colour of the Year 2026 | Moonlit Silk

Asian Paints Colour of the Year 2026 - Moonlit Silk: www.youtube.com/watch?v=l-LPtk4exXU

Inspired by the warmth of worn book pages and the comfort of everyday rituals, Moonlit Silk brings softness into contemporary homes. A warm, luminous, neutral green, it reflects a collective longing for familiarity and emotional grounding in an overstimulated world. Radiant yet restrained, it offers presence without performance and optimism without excess. In a world that often feels overly curated, Moonlit Silk captures a quiet desire to reconnect with what is real, tactile, and memory-washed.

In a landmark moment coinciding with the 10th anniversary of the Lodhi Art District, Asian Paints brought its Colour of the Year into the public realm for the first time through a mural inspired by Moonlit Silk at the Lodhi Art Festival. An initiative by St+art India Foundation, supported by Asian Paints, the festival marks a decade of transforming Lodhi Colony into India’s first open-air public art district. Featuring works by over 50 artists from around the world, it offered a fitting backdrop for Moonlit Silk to become part of Delhi’s evolving cultural landscape at this milestone moment.

The mural created by Polish artist Pener interprets Moonlit Silk through a palette that resonates deeply with Delhi’s surroundings. Subtle butterscotch tones echo the city’s architectural legacy, blending into deep greens inspired by its parks rendered using the Colour of the Year shade, and finishing with the quiet blues of its night skies.

Complementing the public mural at the festival, Asian Paints unveiled a unique installation at Raw Mango featuring oversized inflatable floral forms that create a brief, imagined garden within everyday public spaces. Drawing from the palette and mood of Moonlit Silk, colour functions as an immersive experience. The installation turns familiar surroundings into moments of reflection and engagement.

The Colour of the Year is part of Asian Paints ColourNext, South Asia’s most authoritative colour and material intelligence forecast, now in its 23^rd year. Rooted in cultural insight and evolving lifestyle patterns, ColourNext decodes emerging moods and behaviours, translating them into colours, materials, textures, and finishes that shape spaces in tune with the times we live in.

Speaking at the launch, Amit Syngle, MD & CEO, Asian Paints Ltd., said, “At Asian Paints, our perspective on colour and décor is shaped by decades of understanding Indian homes and the many ways people live within them. As a brand deeply rooted in the world of design, we see colour as a reflection of culture, emotion, and everyday life. The Colour of the Year 2026 is the result of deep research and close observation of evolving lifestyles across India. With Moonlit Silk, we are seeing a growing inclination towards calm, softness, and a quieter form of luxury, one that values warmth, authenticity, and emotional comfort. By translating this colour into the public realm at the Lodhi Art District, as it marks a decade of public art, we’re allowing it to move beyond homes and become part of the city’s shared cultural experience.”

As part of this year’s cultural exploration, Beautiful Homes also presents its first editorial publication, The Way We Live, marking nearly a decade of documenting homes and décor across the country. Named after the widely followed home tour video series, the book brings together essays and photographs from residences across India, placing them in thoughtful juxtaposition. A bookshelf from a Bangalore home sits beside one from Delhi; a room in Manipur converses quietly with one in Chennai, revealing both common ground and compelling contrast.

“This book is unlike any design book, and it is not a decor presentation. Instead, it is a showcase of how we live as a country, how our spaces reflect both our uniqueness and our exceptionalism,” says Manju Sara Rajan, Editor-In-Chief of Beautiful Homes.

The publication shifts the lens away from aesthetic perfection and toward lived experience. The images are accompanied by personal essays and poems by writers reflecting on their own understandings of ‘home’, foregrounding intimacy over stylisation. “The subject of home has become entirely about aesthetics, so this book seeks to divert the idea and turn the focus of a home back to its most important element, people. Yet, their faces are not the focus of these pages, rather the focus is the way they experience and shape their world,” Rajan adds.

Echoing this sentiment, Mr. Syngle, shares, “The spirit of Asian Paints is spelt out in the line that the late Piyush Pandey created ‘Har ghar kuch kehta hai ki iss ghar mein kaun rehta hai’. This book, ‘The Way We Live’, looks at the stories of lives told by the rhythm of their spaces and objects. The rooms are redolent spaces designed by the residents themselves, and objects collected because of personal interest and not just for aesthetic value. ‘The Way We Live’ gives the reader a peek into these homes before they are staged and spruced up as one would before hosting guests—a window into a lived experience of daily life.” The publication will be circulated privately to readers and is not for commercial sale.

Together, the Colour of the Year for 2026, Moonlit Silk and The Way We Live signal a deeper cultural shift from consumption to connection, from spectacle to meaning, and from speed to presence.

Celebrating 10 years of Lodhi Art District: www.youtube.com/watch?v=1mWKum5Bask

About Asian Paints Limited

Since its founding in 1942, Asian Paints has become India’s leading and Asia’s second-largest paint company, with a consolidated turnover of Rs. 33,797 crores (Rs. 338 billion). It continues to uplift spaces, transcend the boundaries of colour and design, creating a positive impact in the lives of customers. The organization operates in 14 countries and has 26 paint manufacturing facilities globally, servicing consumers in over 60 countries.

Asian Paints has always been a leader in the paint industry, innovating and introducing new concepts in India like Colour Ideas, Beautiful Homes Painting Service, Colour Next, and Asian Paints Beautiful Homes Stores. Asian Paints manufactures a wide range of paints and coatings for Decorative and Industrial use and also offers specialized painting and interior decor solutions. The decorative business portfolio also includes the SmartCare range for waterproofing, WoodTech products for wood finishes, and the Adhesives range for all surfaces.

Asian Paints also offers a wide range of Home Décor products and is one of the leading players in the integrated decor space in India, offering Modular Kitchens and wardrobes, Bath Fittings and Sanitaryware, Decorative Lightings, uPVC windows and doors, Wall coverings, Furnitures, Furnishings, Rugs, etc.

For our email disclaimer please visit www.asianpaints.com/disclaimer.html#email

TTK Prestige at HT City Unwind Delhi 2025 - where kitchen innovation met food, music, and immersive lifestyle experiences
 

Through high-visibility integrations, immersive brand experiences, and live culinary showcases, TTK Prestige reinforced its positioning as a contemporary lifestyle kitchen brand, engaging consumers through a range of interactive and fun-led activities.
 

The first half of the festival showcased the HT City Foodies Signature Kitchen, with TTK Prestige as the Presenting Partner. The brand amplified engagement through its “Prestige – Signature Kitchen” zone, which included live cooking demonstrations, interactive cooking challenges, and influencer-led activities supported by the brand’s digital marketing team. Over two days, the space came alive with MasterChef-led cookouts and food-tasting sessions, featuring celebrated chefs such as Chef Tarun Sibal, Chef Harpal Singh Sokhi, Chef Suvir Saran, and Chef Nishant Choubey.
 

A key highlight of the event was the launch of TTK Prestige’s complete Triply range of cookware and cookers, including the Triply ByK Set, Triply Designer Range, Triply Cooker, and Triply Hexamagic, unveiled at the Signature Kitchen alongside Chef Nishant Choubey. The brand also executed a high-impact main-stage reveal of the Endura 6-Jar Mixer Grinder, which drew strong audience interest and engagement. Audiences were further engaged through exclusive chef interactions and a lively food trivia session hosted by Chef Nishant Choubey, with Prestige products awarded to winners.
 

Beyond the kitchen, the festival featured 30+ food stalls, gaming zones, and a high-energy music segment in the latter half of each day, making it a truly holistic lifestyle experience. TTK Prestige further enhanced engagement through immersive, interactive activities with influencers and young audiences at its brand zone, with participants winning exciting gifts. Product display zones showcased the brand’s latest innovations, while an immersive engagement area hosted fun, cooking-led competitions with Prestige cookware prizes. A specially curated “Kitchen Memories” wall invited visitors to share their most cherished kitchen moments, reinforcing the deep emotional connection Indian consumers have with their kitchens.
 

Through its presence at HT City Unwind Delhi 2025, TTK Prestige reaffirmed its belief that kitchens today are more than functional spaces - they are social, expressive, and central to modern lifestyles. By blending culinary expertise, product innovation, and cultural experiences, the brand continues to reimagine the kitchen as a space of inspiration, connection, and celebration.
 

About TTK Prestige (shop.ttkprestige.com)

TTK Prestige Limited is part of TTK Group. Over the past six decades TTK Prestige Limited, has emerged as India’s largest kitchen appliances company catering to the needs of homemakers in the country. Every Prestige brand product is built on the pillars of safety, innovation, durability and trust, making the brand the first choice in millions of homes. In April 2016, TTK Prestige bought UK based Horwood Homewares and launched Judge Brand in India in August 2017. 

Carysil’s Valentine’s Day campaign film celebrates imperfect but intentional love, highlighting intuitive, tech-enabled kitchen appliances built with German engineering

Video Link: www.instagram.com/reel/DUf9WPugR2P/?igsh=MWhnMnBlZWtvZWVmdA==

At the heart of the campaign lies a moment of improvisation. Forgotten plans transform into heartfelt action, and the kitchen becomes a space of possibility rather than pressure. As the narrative unfolds, Chunky steps into the kitchen as a confident decision-maker, redefining traditional roles and expectations. The result is a warm, lived-in story that feels intimate and relatable rather than staged.

The film reflects Carysil’s larger belief that modern kitchen appliances should feel instinctive and welcoming. When technology is designed with empathy, it does not demand expertise; it simply responds. This ease enables genuine connection to unfold naturally, allowing the kitchen to become a space defined by comfort.

“Carysil kitchen appliances are tech-enabled spaces where anyone can take control with confidence,” says Rhea Parekh, VP, International Marketing - Carysil. “With this campaign, we wanted to move away from outdated notions of who belongs in the kitchen. Mastery doesn’t come from tradition or instruction. It comes from intuitive design. Our German-engineered appliances are built to feel effortless. When technology removes friction, confidence follows naturally. By placing men confidently at the centre of everyday kitchen moments - not as helpers, but as decision-makers - we’re reframing the kitchen as a space defined by skill enabled by technology, not by gender.”

By featuring Chunky and Bhavana Pandey’s decades-long relationship, the campaign brings authenticity to the narrative, adding emotional credibility to its message. Their chemistry feels less like performance and more like a genuine partnership, supported quietly by appliances designed to blend seamlessly into everyday life.

The campaign film has been rolled out across Facebook, Instagram, LinkedIn, and YouTube, reinforcing Carysil’s core belief that easy, tech-enabled kitchens are made for everyone. More than a seasonal message, the campaign positions the kitchen as a space where intention, comfort, and confidence coexist - long after Valentine’s Day has passed.

Established in 1987, Carysil is Asia’s premier quartz kitchen sink manufacturer and the world’s fourth-largest producer of quartz sinks. Headquartered in India and present in 55+ countries, the company combines German engineering with innovation and craftsmanship to offer premium sinks, faucets, and built-in kitchen appliances. With subsidiaries in the UK, Germany, and the UAE, Carysil continues to advance modern kitchen solutions globally. | www.carysil.com.

Philips X Wheel of Fortune
 

Through this unique association, Philips is giving its consumers a chance to be part of Wheel of Fortune India and play the iconic game alongside Bollywood superstar Akshay Kumar. As part of the campaign, 15 lucky Philips consumers will be selected to appear on the show, turning everyday purchases into extraordinary, once-in-a-lifetime experiences.
 

The contest is open to consumers who purchase any Philips product worth Rs. 1,500 or more. Post purchase, consumers can participate by scanning a QR code available at retail outlets, completing a simple registration process, and entering the ‘Spin the Wheel’ contest.
 

“Wheel of Fortune is a format that naturally brings families together, and that is a space where Philips has always belonged. This partnership allows us to create a meaningful moment for our consumers by combining the trust they place in our products with the joy of shared entertainment. As a brand present in millions of Indian homes, we are excited to offer consumers a once-in-a-lifetime opportunity to step onto national television and be part of a show that is rooted in fun, familiarity and everyday viewing moments.” said Pooja Baid, Chief Marketing Officer, Versuni India.
 

Recognised by Guinness World Records as the World’s Most Popular TV Game Show and honored with the Daytime Emmy® Award for Outstanding Game Show, Wheel of Fortune has enjoyed unparalleled global success. The campaign is live across 18000+ retail outlets, inviting consumers across the country to take their shot at playing Wheel of Fortune India on national television. In addition to the opportunity to be on the show, consumers also stand a chance to win assured rewards through the Spin the Wheel challenge.
 

About Versuni
Versuni’s purpose is turning houses into homes. As a house of home appliances brands, Versuni markets: Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR Barista, Saeco, and Gaggia. With more than 900 patents to its name, Versuni’s portfolio spans coffee and kitchen appliances, garment care, climate care, and floor care. Philips, Saeco and Gaggia products are sold under trademark license from Koninklijke Philips N.V. Products under the Philips brand include the Airfryer, Espresso Machine with LatteGo, Handheld Steamer, Air Purifier and AquaTrio Cordless Vacuum. Versuni is headquartered in Amsterdam, the Netherlands, with innovation, manufacturing, and commercial centers across the globe and a footprint in over 100 countries.

In India, Roca has built a strong foundation through Roca Bathroom Products Private Limited, operating eight state-of-the-art manufacturing facilities and maintaining a robust pan-India retail presence. The brand represents premium bathroom solutions that combine Spanish design heritage with cutting-edge technology, catering to the evolving needs of Indian consumers who seek both sophistication and functionality in their living spaces.

The In-Wash® Insignia 2.0 represents a revolutionary advancement in electronic toilets and smart water closet toilet technology, embodying the pinnacle of Roca's research and development efforts. This next-generation smart toilet seamlessly integrates advanced hygiene systems, intelligent automation, and sustainable design principles to deliver an unparalleled bathroom experience that transforms daily routines into moments of comfort and wellbeing.

Roca Insignia 2-0 Smart toilet

Revolutionary Features of In-Wash® Insignia 2.0

Dual UV Light Technology for Maximum Sterilisation
The In-Wash® Insignia 2.0 introduces an advanced dual UV light system that elevates hygiene to unprecedented levels. This cutting-edge solution features a self-cleaning nozzle equipped with UV light technology and an integrated water sterilisation system. As water flows through the system, powerful UV-C light actively targets and neutralises harmful bacteria and viruses, delivering water that meets the highest standards of purity. The intelligent self-cleaning nozzle operates by applying water before and after each use, while UV light treatment removes 99.9% of all bacteria, providing users with complete peace of mind.

Electrolytic Water Disinfection System
Roca's innovative electrolytic water system represents a breakthrough in automated hygiene maintenance for electronic toilets. Designed to disinfect nozzles before and after each use, this advanced technology eliminates up to 99% of harmful pathogens including Escherichia coli and Staphylococcus aureus. The electrolysed water process ensures impeccable hygiene through self-cleaning nozzles that maintain optimal cleanliness without manual intervention, delivering consistent protection and superior sanitation.

Roca Rimless® Vortex – Signature Innovation
The 360° Roca Rimless® Vortex flushing system stands as Roca's signature innovation, delivering maximum hygiene through intelligent engineering. This revolutionary dual flush toilet design ensures thorough cleaning while minimising water consumption, using just 3.8 litres per full flush. The system generates an effective 360° whirlwind flushing action that reaches every corner of the bowl up to four times, guaranteeing unparalleled cleanliness. By eliminating the traditional rim, the design removes hidden areas where bacteria can accumulate, while the powerful vortex motion ensures complete coverage and superior sanitation with every flush.

Optimum Hygiene with Supraglaze® Ag+ Technology
The In-Wash® Insignia 2.0 elevates cleanliness through the integration of an antibacterial seat and Roca's exclusive Supraglaze® Ag+ glazing technology. This advanced ceramic coating creates an extremely smooth and waterproof surface that actively resists bacterial growth and prevents the accumulation of dirt and microorganisms. The Supraglaze® finish allows dirt particles to slide off effortlessly, maintaining a pristine appearance with minimal maintenance while continuously inhibiting bacterial adhesion.

Soft Front Wash and Rear Wash with Multi-Stream Technology
In-Wash® Insignia 2.0 introduces an advanced washing system that delivers the next level of cleaning efficiency, responding precisely to individual needs and preferences. The innovative multi-stream technology offers customisable washing sprays for both rear and front cleansing, ensuring optimal comfort and thorough hygiene. This sophisticated system allows users to personalise their experience, adapting water pressure, temperature, and spray patterns to achieve the perfect wash every time.

Coanda Effect – State-of-the-Art Drying Technology
The In-Wash® Insignia 2.0 harnesses the scientific principle of the Coanda effect to deliver state-of-the-art drying performance. This aerodynamic phenomenon inspired the precision-engineered design of the drying nozzle, which directs warm air exactly where it is needed with exceptional accuracy. By optimising airflow dynamics, this innovative system accelerates the drying process by 20%, ensuring peak performance at any power level while reducing energy consumption.

In-Tank® Pro – Integrated Design Excellence
In-Wash® Insignia 2.0 showcases In-Tank® technology, another signature innovation from Roca that integrates the cistern directly into the water closet toilet bowl. This unique architectural approach maximises available bathroom space while seamlessly combining aesthetic elegance with practical functionality. Powered by advanced in-pump technology, the In-Tank® Pro system delivers powerful and consistent flushing performance that remains unaffected by fluctuations in water supply pressure, using just 3.8 litres of water per flush.

Automatic Functions – The Connected Toilet Experience
The In-Wash® Insignia 2.0 transforms the bathroom experience through intelligent automation powered by advanced presence sensors. As users approach, the seat and lid open automatically in welcome, creating a touchless, hygienic interaction. Following use, the system initiates automatic flushing and concludes with automatic lid closure, ensuring complete hands-free operation. This seamless integration of automated functions elevates convenience while maintaining the highest standards of hygiene.

The Best Bathroom Experience
The Roca In-Wash® Insignia 2.0 represents more than a smart toilet. It embodies Roca's century-long commitment to excellence, innovation, and wellbeing. By integrating cutting-edge technology with thoughtful design, Roca has created a bathroom solution that transforms daily routines into moments of comfort and care. From its advanced dual UV sterilisation and electrolytic disinfection to its intuitive automatic functions and space-saving In-Tank® design, every feature has been meticulously crafted to deliver the best bathroom experience.

The In-Wash® Insignia 2.0 sets a new standard in smart bathroom technology and electronic toilets, offering users the perfect combination of hygiene, efficiency, and sophisticated design that elevates the modern bathroom into a personal sanctuary. As Roca continues to lead the global bathroom industry, the In-Wash® Insignia 2.0 stands as a testament to the brand's unwavering dedication to creating products that enhance lives and redefine what's possible in bathroom innovation.

For more information, you may visit www.roca.in or call 7777-87-7622, Follow Roca on Instagram (@roca_india) and on Linkedin (www.linkedin.com/company/roca-bathroom-products-private-limited/).

• Pressure: Airboost’s air-matrix structure distributes body weight across 1 lakh+ micro-support points, reducing peak pressure and supporting spinal alignment.

• Breathability: Designed to enable 3 times more continuous airflow vs existing mattresses in the market, Airboost minimises heat build-up through the night.

• Energy restoration: Rapid responsiveness of Airboost reduces the energy required to roll over, supporting deeper sleep cycles and overnight recovery.

• Duroflex Airboost has been exclusively approved by the National Health Academy for effective spinal support and back pain reduction. 

• The Indian Society of Sleep Research recommends Airboost for enhanced Slow Wave Sleep (Deep Sleep) in India

• The collection is available through Duroflex Experience Centers pan-India, select retail channels and online at www.duroflexworld.com/pages/Airboost-mattress

Airboost by Duroflex featuring Virat Kohli

Watch the explainer film here: www.youtube.com/watch?v=H2iwN6a59SQ 
 

Duroflex Airboost™ I Latest in Sleep Tech

Duroflex, one of India’s leading sleep and comfort solutions brands, announces the launch of the Airboost™ Series, a sleep science-led material innovation for the Indian mattress category. The proprietary Airboost™ is built with an open matrix fibre structure offering 3X breathability, and introduces a fundamentally different approach to sleep technology in an industry long defined by foam density, coir firmness and spring counts.

Engineered to adapt hyper-locally to the human body, Airboost™ with 1 lakh+ independent micro-support points continuously contours to the shape and movement of the body while sleeping, helping distribute the body’s pressure evenly. Its 3D open-air structured design enables uninterrupted airflow from all directions, supporting effective heat dissipation away from the body. This temperature regulation is increasingly recognised as critical to sleep quality in India’s hot and humid climate.

After testing various branded mattresses available in India, Duroflex Airboost™ has been exclusively approved by the National Health Authority (NHA) for its ability to support spinal health and the Indian Society for Sleep Research (ISSR) for enabling enhanced N3 sleep (also known as Slow Wave Sleep), the stage of sleep which focuses on physical recovery, tissue repair and immune strengthening of the body. This sleep innovation reinforces Duroflex’s Designed to De-Stress philosophy - using sleep science to solve unmet consumer needs across the sleep and comfort ecosystem.

In India, demanding work schedules, rising lifestyle stress, and environmental factors such as heat and humidity continue to compromise sleep quality. Postural adaptation, temperature regulation and overnight energy restoration play a crucial role in supporting deep restorative sleep. Airboost™ is designed to address these three fundamental sleep requirements simultaneously - in ways that the current mattress offerings in the market struggle to achieve.

Speaking on the launch, Sridhar Balakrishnan, CEO, Duroflex Limited said, “For six decades, Duroflex has been guided by a consumer-first principle, creating solutions that address real problems. We are the makers of Duropedic®, the first ever mattress approved by doctors at NHA and trusted by elite athletes like Virat Kohli, Neuma - India’s first firmness adjustable mattress, and Wave Kinect, a smart bed compatible mattress.”

He added, “Sleep is one of the most important health investments, yet material innovation in the mattress segment was long overdue. Airboost™, our Make-In-India technology, disrupts traditional foam-and-coir approaches with over 1 lakh Airknit fibres by working with the body’s natural physiology. It reduces effort in regulating temperature, maintaining posture, and re-energising during the night. Every fibre, every design choice, is aimed at helping the body truly de-stress and wake up feeling restored. With our new, one-of-its-kind manufacturing facility in Hosur now fully operational, we are confident Airboost will find relevance with Indian consumers seeking deeper, more restorative sleep.”

Developed as part of Duroflex’s long-term focus on sleep science and material innovation, Airboost™ reflects a broader shift towards rethinking how mattresses are built for modern lifestyles. As sleep research increasingly establishes connections between sleep quality and long-term health outcomes, materials that can measurably improve sleep architecture play a larger role towards healthier lifestyles.

The Airboost™ range is available in multiple variants under the Duropedic portfolio, offering different comfort configurations and thickness options. The collection is available through Duroflex Experience Centers pan-India, select retail channels and online at www.duroflexworld.com/pages/Airboost-mattress.

About Duroflex
Duroflex, one of the three largest mattress companies in India, offers a wide range of premium mattresses, sofas, recliners and sleep accessories with 60 years of experience and innovation. Backed by research, the brand today offers sleep and comfort solutions for consumers across the country. Its mattress range - Duropedic, one of India's leading ranges of orthopaedic mattresses – has been recommended by doctors at the NHA.

The brand has an extensive retail distribution network of 73 COCO stores and 5000+ trade partners. With an expanding footprint and strengthened omni-channel presence, Duroflex is introducing solutions in sleep and furniture technology to elevate modern living. The product portfolio has been envisioned to ensure that our customers are provided with quality sleep and comfort solutions.

To know more visit - www.duroflexworld.com and www.mysleepyhead.com | Follow us on @duroflexworld and @sleepyheadhq.

Simta Astrix Opens its New Experience Centre in Hyderabad, Showcasing the Best in Windows, Doors, and Interiors

This new Experience Centre is designed as more than a showroom; it’s a hands-on space where people can see, touch, and compare Simta Astrix’s full range of windows, doors and interiors under one roof. Visitors were able to explore uPVC windows and doors known for moisture resistance, low maintenance and termite-free performance; slim-profile aluminium systems that suit large openings and modern architecture; ABS and steel doors that combine style with security; and ready-to-install uPVC modular interiors for kitchens, wardrobes and TV units that bring durability and easy upkeep to everyday living. Our on-ground team, we have a group of experienced, competent product specialists to guided visitors through each display, explained benefits in simple terms, and helped match products to real needs: from energy efficiency and sound reduction to longevity and aesthetic fit. Our approach is to ensured visitors left with clear, practical recommendations tailored to their projects.

The Hyderabad Experience Centre is part of Simta Astrix’s ongoing effort to be closer to customers and to provide meaningful, hands-on support. By opening a physical space where samples, finishes, hardware, and system details are displayed side by side, Simta Astrix has made it easier for homeowners and professionals to compare options and make confident choices. During the launch, several visitors remarked that seeing actual profiles and finished installations helped them understand how the right windows and doors improve comfort, lower maintenance headaches, and enhance security. And this adds benefits that rarely translate fully in photos or specs alone.

Simta Astrix’s product line-up, presented at the centre, reinforces why the brand is increasingly being seen as among the best in windows and doors. uPVC systems showcased the practical advantages for everyday Indian conditions, including humidity resistance and minimal upkeep. Aluminium systems demonstrated the architectural possibilities for expansive spans and contemporary aesthetics. For doors, the ABS and steel offerings balanced visual appeal with robust performance. The modular uPVC interiors displayed smart storage solutions and finishes that fit modern lifestyles. Each product was paired with clear explanations of performance advantages, installation considerations, and long-term value, We aim to make our Experience Center help people convert curiosity into informed decisions.

Opening the Experience Centre in Hyderabad also underlines Simta Astrix’s steady regional growth. This new location complements other touchpoints and support channels, making it easier for customers to access the best windows and doors, backed by local service and quicker response times. The centre also strengthens partnerships with builders, designers and channel partners. It is a point highlighted during the ceremony by the presence of industry leaders from Ark Group, Incor and Signature Avenues.

For anyone planning a renovation or new build, the Hyderabad Experience Centre is now open for visits. Whether you’re an architect specifying systems for a project, a builder sourcing reliable profiles, or a homeowner exploring long-term choices for comfort and safety, the centre offers clarity and practical guidance. Experience the range, consult with our expert team, and discover why more people are choosing Simta Astrix when they want the best windows and doors for their homes.

In most Indian kitchens, the challenges extend beyond just cooking. Spilled milk or water often seeps beneath burners, leading to hygiene concerns and damage, while hob installations can create slab-cutting worries. Many households also find cleaning tedious or postpone upgrades due to layout constraints. At the same time, families want faster cooking with less gas consumption, and seek stylish yet safe appliances that complement their lifestyle. Similarly, heavy smoke during frying or roti toasting, oil accumulation that clogs chimneys, and the need to remember manual auto-clean cycles remain everyday frustrations. Consumers also increasingly desire chimneys with powerful suction, quieter operations, and advanced BLDC motor technology at an affordable price. Designed with these needs in mind, the Viona Series Hobs and Eliteo BLDC Chimneys offer intuitive solutions that simplify cooking, ensure safety, and elevates the modern kitchen experience.

This innovation reflects Crompton’s focus on creating appliances that are both high-performing and deeply intuitive. Some of the standout features of the Viona Hobs Series include:

• Sealed Burners System: One of the most common kitchen issues is liquid seepage into burners, especially during milk or water spills. Viona’s sealed burner design prevents this, ensuring hygiene, avoiding internal damage, and reducing cleaning time — delivering convenience and peace of mind every day.

• Direct Flame Burners: Specially designed for Indian cooking styles, the vertical flame ensures faster, more even heat distribution. This not only saves time but also improves energy efficiency, making it ideal for heavy-duty meal preparation.

• Flame Failure Device: If a flame goes out accidentally, this built-in safety feature automatically cuts off the gas supply — reducing leakage risks and ensuring a safer cooking environment.

• Hybrid Hobtop Design: For homeowners who want a sleek hob without modifying their kitchen slab, Viona’s dual-use format offers flexibility. It functions as both a built-in hob and a countertop appliance, making it ideal for rented homes, remodels, or upgrades without civil work.

Crompton Viona Hobs

Equally, the Eliteo BLDC Chimney Series has been crafted to directly address common frustrations faced in Indian kitchens:

• Rapid 1900 m³/hr Suction: Smoke-filled kitchens can make cooking stressful. With its powerful suction capacity, Eliteo clears smoke, fumes, and odours in seconds — creating a fresh, breathable atmosphere and making every cooking experience more comfortable.

• Intelligent AutoClean: Remembering to clean chimneys is often inconvenient. Crompton’s patented AutoClean technology solves this by automatically cleaning the chimney after every 30 hours of usage. This not only saves time and effort but also maintains consistent performance with zero manual intervention.

• Smart On: Cooking often begins in a hurry, and switching on appliances can feel like an extra step. With its inbuilt thermal sensor, the chimney powers on automatically when it detects cooking activity. This seamless, hands-free feature ensures the kitchen stays fresh without a second thought.

Crompton Eliteo BLDC Chimney

Speaking about the launch, Aarushi Agarwal, Head – Large Kitchen Appliances and New Businesses, Crompton Greaves Consumer Electricals Ltd., said, “At Crompton, innovation isn’t just about adding new features — it’s about solving real, everyday challenges through deep consumer understanding to make it meaningful and relevant. Over the decades, this approach has helped us drive leadership across categories like Fans and Pumps. The Eliteo BLDC Chimneys and Viona Premium Hobs reflect that same Crompton promise of ‘Consumer First’. We are true to our promise of ‘Smart Inside and Stunning Outside’ with high performance sealed burners that take the hassle out of cleaning to hybrid sleek designs for versatile usage, intelligent chimney cleaning that cleans the chimney on its own so you can focus on the joy of cooking, without the stress of cleaning. It’s our endeavour to make the modern kitchen more intuitive, designed around you, and a source of pride with its modern aesthetics. With these launches, we aim to redefine what Indian families can expect from premium cooking appliances: elegant, efficient, and thoughtfully designed.”

To support the launch, Crompton has rolled out a high-impact, multi-platform campaign across digital channels such as Meta and YouTube, complemented by engaging social media content and strong in-store visibility. The campaign highlights Crompton’s commitment to meaningful innovation that is rooted in real consumer needs.

The Crompton Viona Hobs Series and Eliteo BLDC Chimneys are now available across authorised retail outlets nationwide. With their modern design, durable build, and performance-driven features, they provide a reliable, enjoyable cooking solution that seamlessly fits into today’s aspirational Indian kitchens.

The dual launch of the Viona Hobs Series and Eliteo BLDC Chimneys marks a focused expansion of Crompton’s premium kitchen appliance portfolio — offering a blend of modern aesthetics, practical innovation, and everyday ease. Designed for both homemakers and working professionals, they reflect the growing demand for smart insight-driven upgrades that enhance the kitchen experience.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Nutritionist Sakshi Lalwani Debunks Myths on Palm Oil, Labels and Everyday Nutrition

Episode Highlights

In the first Episode, Sakshi explains the basics of palm oil, a plant-based oil extracted from the fruit of the oil palm tree. She breaks down how palm olein is naturally trans-fat free, stable at high temperatures, and contains Vitamin E tocotrienols and, the red palm oil contains beta-carotene, a source of provitamin A. She highlights palm oil’s balanced fatty acid mix (around 50% saturated, 40% monounsaturated and 10% polyunsaturated fats) and emphasizes that smart cooking habits, not the elimination of any one oil, are key to healthier meals.

In the next Episode, she unfolds the increasing appearance of “No Palm Oil” labels and explains how these tags are largely marketing-led, designed to create a perception of being healthier without reflecting true nutritional value. She advises listeners to look beyond front labels, check the ingredients list, and understand what oils are used as a replacement when palm oil is removed.

What Science Says About Palm Oil

The series highlights that palm oil, when used as part of a balanced diet, contains beneficial compounds such as tocotrienols and carotenoids (in red palm oil), which are powerful antioxidants. Food science shows that palm oil is stable at high temperatures, resistant to oxidation, neutral in flavour, has a long shelf life, less chances of forming harmful compounds as compared to other vegetable oils, and is naturally trans-fat free and does not need to go through the process of partial hydrogenation. It also absorbs less oil into food, leading to crisp and evenly fried dishes.

Aligned With ICMR Dietary Guidelines

Sakshi reinforces the ICMR–NIN Dietary Guidelines (2024), which recommend keeping visible fats to 25–30 g per person per day and rotating different plant-based oils to maintain a balanced fatty acid profile. Within this approach, palm oil is positioned as one of several suitable options for everyday Indian cooking.

Supporting India’s Edible Oil Goals: NMEO–OP

The episodes also briefly reference India’s broader edible oil needs. Under the Government of India’s National Mission on Edible Oils – Oil Palm (NMEO–OP), multiple states are expanding oil palm cultivation due to its high productivity, yielding 5–8 times more oil per hectare compared to many other oilseeds crops, helping strengthen domestic supply and reduce reliance on imports.

Understanding ‘No Palm Oil’ Labels

The conversation also aligns with recent views from industry bodies such as IFBA and OTAI, which have noted that “No Palm Oil” claims can mislead consumers. The episodes encourage shoppers to prioritise the overall nutrient profile, ingredient quality, rather than relying on a claim on the front of a pack.

Link to Episode 5: www.instagram.com/p/DQx7TR7gZH6/
Link to Episode 6: www.instagram.com/p/DRmZs1TgSH9/

About the Series

This is a six-episode podcast series by the Malaysian Palm Oil Council (MPOC) designed to address misinformation and share scientific facts about palm oil in a simple, relatable way.

Each episode brings expert voices and everyday perspectives to topics like nutrition, health, and sustainability  helping listeners replace myths with understanding. With these conversations, MPOC hopes to encourage balanced, fact-based discussions and highlight palm oil’s rightful place as a versatile, nutritious, and sustainably produced edible oil.

Hydrating Vizag with the Goodness of Copper

Speaking about the association, Partha Biswas, President & Head – RTD Business, Tata Consumer Products, said, “As India’s running culture continues to grow, we see a clear opportunity to support communities that are choosing an active lifestyle, discipline and wellbeing and TATA Copper+’s association with The Vizag Marathon reflects just that.”

The brand has also introduced ‘Tata Copper+ Khud Se Aage’, a digital platform that celebrates incredible runner stories of power, grit and comeback that truly reflects the Indian spirit of resilience.

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its food portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 275 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of Rs. 17,618 Crs with operations in India and International markets.

Simta Astrix the Best Brand in Doors and Windows at the ET Now InfraFocus Awards

From day one, Simta Astrix has built its reputation on disciplined manufacturing, reliable supply, and products that deliver long-term value. This award is a public validation of that approach. It signals to customers and partners that when they choose Simta Astrix, they are choosing a brand that treats quality as a commitment, not a claim. Being recognised by such a prestigious platform underscores why Simta Astrix is widely regarded as the best brand in doors and windows: consistent quality, thoughtful design, and an ecosystem that supports projects of every scale.

Speaking on the win, Sampath Kumar, Managing Director, Simta Astrix, said, “This award is not only for the company, but for every member of our team. It gives big motivation to keep raising the standard, to keep working with discipline, and to deliver products our customers can trust. Recognition like this gives strength to the team, and we accept this award with gratitude, and we promise to keep building better and to keep delivering value.”

Built for India’s pace of growth
Simta Astrix’s portfolio spans high-performance uPVC doors and windows, premium ABS doors, steel doors, aluminium windows & Doors, and uPVC modular interior profiles—solutions engineered for Indian climates and usage patterns. German-technology extrusion lines and rigorous quality controls keep tolerances tight and performance predictable. With 500+ fabrication partners and pan-India warehousing, Simta Astrix is able to support complex timelines without cutting corners. This is another reason customers and specifiers recognise it as the best brand in doors and windows.

At the Summit, Mr. Sampath Kumar had the opportunity to join a panel that discussed how digitisation is shaping modern manufacturing. For him, technology is valuable only when it improves reliability for the customer. When systems like PLC and SCADA bring precision to production, or when BIM and 3D models help visualise better, the result is clear - less guesswork, more accuracy. But technology alone doesn’t guarantee excellence. What truly matters is the discipline to use it—consistently, project after project. 

For Simta Astrix, this award is both a celebration and a responsibility. It validates a way of working that puts customers first, and it sets a higher bar for what comes next. The company will continue to invest in people, processes, and platforms to keep products future-ready and service seamless. That is the promise behind the title: the Best Brand in the Construction & Infrastructure Industry, in Doors & Windows—and the promise that has earned Simta Astrix a reputation as the best brand in doors and windows in India.

About Simta Astrix
Established in 2013 as a division of the Simta Group (founded in 1991), Simta Astrix is a leading Indian manufacturer of high-performance doors and windows. With German-technology extrusion, disciplined quality systems, and a nationwide partner network, Simta Astrix delivers durable, design-forward solutions for residential, commercial, and institutional spaces.

Operational Highlights for Q2 FY26

• All core categories delivered double-digit growth, supported by sustained volume growth and new product launches

• Idea First Series, a premium range introduced last quarter, gained traction across categories

• Premium offerings led to disproportionate growth in E-com, Modern Trade and Regional Chain Stores

• GST reduction coupled with festivities led to buoyancy in kitchen categories, with products such as pressure cookers benefitting the most  

Financial Highlights for Q2 FY26

• Revenue stood at Rs. 293 Cr; growth of 14% YoY led by growth in key channels

• EBITDA of Rs. 28 Cr, grew by 21% YoY driven by gross margin improvement & spend optimization; EBITDA margin expanded by 60 bps YoY to 9.5%

Commenting on the performance, Swetha Sagar, Manager & Chief Business Officer, Butterfly Gandhimathi Appliances Ltd. said, “We delivered a strong performance this quarter, recording a revenue of 14% YoY and a robust EBITDA growth of 21% YoY. This was driven by consistent momentum month-on-month, improved gross margins, and disciplined cost management. Launch of new products under the Idea First Series across channels and regions fueled the growth. The brand refresh launched in Q1 has been well-received, further strengthening our product portfolio and market presence.”

BGMAL Financials

About Butterfly Gandhimathi Appliances Ltd.

‘Butterfly’ is amongst the Top 3 Brands in India in kitchen and small domestic appliances. It is a reputed brand with high consumer recall in South, known for Aesthetics and Product Quality. It has diverse product portfolio, with variants adapted to meeting consumer needs. It has 4 core products – Mixer Grinders, Pressure Cookers, Gas Stove, Wet Grinders and backed by a full suite of small domestic appliances. It has state of art in-house manufacturing setup with strong backward integration.

Stahl Artisan Schild

Stahl’s Artisan Schild cookware is crafted to last. It features a next-generation, nearly indestructible non-stick coating with exceptional hardness and scratch resistance. With such properties, it prevents flaking, overcoming the shortcomings of conventional non-stick cookware available anywhere in the world today. It is tested to withstand 60,000 abrasion cycles (vs. 15,000 for regular non-stick) – 4x more durable than global standards. It performs up to 15 times longer than ceramic or conventional non-stick coatings.

Its triply construction comprises an aluminium core sandwiched between layers of food-grade stainless steel and induction-compatible magnetic steel, guaranteeing fast, even heating and superior technical heat resistance. The cookware’s unique textured surface requires less oil for cooking while delivering excellent non-stick performance, promoting healthier meals. The Artisan Schild’s PEEK surface prevents peeling or flaking making it 100% toxin-free. It is THE most highly food-safe certified non-stick in India, meeting top global safety standards, including US FDA, German LFGB, and Indian ISI/BIS certifications, and free from harmful chemicals such as PFOA, BPA, and lead.

Artisan Schild also features comfortable, stay-cool handles and compatibility with all cooktops. Designed specifically for everyday Indian cooking, the range is easy to clean and dishwasher safe, making it one of the most versatile and safe non-stick cookware options. Its 5-year warranty is a testament to its expected long life, far beyond the 1 to 2 year lifespan of standard non-stick, delivering worry-free kitchen convenience. Whether it’s a rushed morning omelette or a slow-cooked bhindi masala, the cookware delivers consistent results for all types of dishes.

A renowned expert in his field, Dr. Andreas Kramer of Weilburger Coatings, Germany, said, “It is nearly an indestructible coating with superlative heat resistance according to the German food contact regulation BfR and LFGB. It is safe for all types of cooking, including frying. It can be used for both daily and professional cooking. The behaviour of this non-stick is unlike any other. Try it for yourself and see the difference.”

Speaking about the launch, Dhruv Agarwal, Director & CEO, Stahl, said, “Consumers have long expressed concerns about traditional non-stick cookware; particularly around its quality, durability, and ease of use. The Artisan Schild range addresses these challenges through the introduction of advanced PEEK technology. Paired with our trusted triply base, it sets a new benchmark for non-stick cookware in Indian kitchens. It’s built to withstand everyday cooking demands while ensuring a safer, smoother, and more reliable cooking experience.”

The range includes essential cookware formats such as frypans, kadhais, and dosa tawas, with each piece meticulously crafted to deliver reliable results day after day. With a clean aesthetic and robust engineering, Artisan Schild is built not just to last, but to become a staple in everyday cooking. The Artisan Schild range is available in retail stores, on Stahl’s D2C website, and the leading e-commerce marketplace Amazon.

About Stahl
Stahl emerged from three decades of experience in manufacturing world-class products under Autopress India. In a span of 12 years since its inception, Stahl is today one of the leading names in the Indian cookware industry, benchmarked for its exceptional product design, precision engineering and superior craftsmanship. The brand is focused on making intuitive and innovative kitchen tools, designed especially to suit Indian food, homes and kitchens – with very high safety standards leveraging the best global technology practices.

Stahl was awarded the title of 'Prestigious Brands of Asia 2021-22' for its breakthrough products and design and ‘ET Business Award 2022’ in the Premium Cookware Category by Economic Times. Autopress India Pvt Ltd. was awarded amongst the ‘Leading SMEs of India, 2022’ by Dun & Bradstreet.

For more information, visit: Website | LinkedIn | Instagram | YouTube

Crompton Sylvaire
 

Through extensive engagement with over 1,000+ households across multiple centers, Crompton identified a common pain point and developed a new range to address it. Backed by focused R&D, design innovation, and consumer research, the Sylvaire and AQNova Series mark a significant step forward in Crompton’s consumer-centric innovation journey – blending consumer insights technology, intelligence and wellness to redefine the modern cooking experience.
 

With AirIQ Technology, Crompton tackles indoor air quality challenges head-on. The intelligent system continuously monitors kitchen air in real time and automatically adjusts the chimney’s suction to maintain a clean and healthy environment. Whether frying festive treats or preparing everyday meals, it ensures every cooking moment remains safe, comfortable and stress-free.
 

Crompton AQNova
 

At the heart of the Sylvaire and AQNova chimneys lies Crompton’s patented AQSync Motor, which works in sync with AirIQ sensors to deliver intelligent suction management. It detects changes in air quality, optimizes energy use, and ensures quiet operation.

Key highlights of Crompton’s Smart Chimney Range:

• AirIQ (Patent Applied For): Senses your kitchen’s Air Quality Index (AQI) in real time and automatically adjusts the suction to improve air quality, with live AQI updates displayed digitally.

• AQSync BLDC Motor: A specially designed BLDC motor powered by Crompton’s indigenously developed smart algorithm that automatically modulates speed and suction based on the kitchen’s air quality. As it intelligently adjusts itself to the measured AQI, consumers no longer need to worry about changing the suction manually and can simply focus on cooking and enjoying a cleaner, more comfortable experience.

• Superior Suction & Low Noise: The Sylvaire Series delivers powerful suction of up to 2900 CMH while maintaining low noise levels of just 39-40 dB. This ensures consumers can enjoy a strong yet silent performance, allowing for a peaceful and pleasant cooking experience.

• Smart On: Advanced sensors detect temperature changes as you start cooking and switch the chimney on automatically.

• Intelli Auto Clean: Self-cleans every 30 hours of operation, ensuring hassle-free maintenance and long-lasting performance without manual cleaning.

Speaking about the launch, Aarushi Agarwal, Head - Large Kitchen Appliances and New Businesses, Crompton Greaves Consumer Electricals Ltd., said, “At Crompton, Our mission is to listen closely, design thoughtfully, and deliver meaningfully. Cooking fills our homes with love - but it also fills our kitchens with pollutants that can push the air quality index beyond 1000. For those who spend hours nurturing their families, this invisible harm affects their lungs, skin and overall well-being. With the Sylvaire and AQNova Series, India’s first kitchen chimneys powered by real-time AirIQ Technology, we are tackling this challenge head-on. These chimneys intelligently monitor air quality and automatically adjust suction to ensure healthier air and cleaner kitchens. This launch reflects our investments in R&D, patented technology, and consumer-centric, meaningful innovations. With kitchens becoming the pride of homes, chimneys are among the fastest-growing segments in India, with rapid penetration across markets. We see strong potential for Crompton in offering households a smarter, healthier kitchen solution. Crompton will continue bringing meaningful innovations to life by combining technology, design, and consumer insights to define the future of home solutions.”

The Crompton Sylvaire and AQNova chimneys are available at all leading retail outlets and e-commerce platforms nationwide, ensuring a smoke-free, stress-free festive kitchen for modern Indian families celebrating together.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

SootheSpace range - Comfort and Sustainability
 

Designed in alignment with ‘WELL Building Standard’ and ‘LEED Certification’ requirements, SootheSpace delivers glare-free comfort, exceptional energy efficiency, and true-to-life color rendering, making it a transformative solution for workplaces, commercial venues and public environments seeking to combine health, comfort, and sustainability.

With a Unified Glare Rating (UGR) of less than 16, the luminaires use advanced optical design to minimize glare and ensure stress-free vision, even in high-use environments. This makes SootheSpace ideal for open offices, meeting rooms, reception areas, and collaborative spaces where people spend extended periods under artificial lighting. The range also delivers luminous efficacy of up to 140 lumens per watt, translating into significant energy savings and reduced operational costs. By integrating advanced driver technology and sustainable materials, it supports both economic and ecological goals, helping organizations meet their sustainability targets while lowering their environmental footprint.

Girish K Chawla, Head of Professional Business, Signify Greater India, said, “SootheSpace represents a new era in professional lighting, one where light is not just a utility, but a contributor to human health and well-being. By combining glare-free comfort, exceptional energy efficiency, and true-to-life color rendering, we are enabling workplaces and public spaces to meet the highest WELL and LEED standards while creating environments that inspire productivity and reduce visual fatigue. At Signify, we believe that the right light can transform how people feel, work, and connect, and SootheSpace is a perfect example of that vision in action.”
 

Signify introduces SootheSpace Lighting that enhances wellness and Embraces sustainability
 

In today’s workplaces, where employees spend most of their day in front of computer screens, conventional lighting can cause reflections and screen glare that strain the eyes, SootheSpace’s precision optics are engineered to eliminate screen glare entirely, ensuring clear, comfortable viewing and uninterrupted concentration for screen-based tasks. This zero screen glare performance makes it the perfect choice for modern digital work environments.

True-to-life color rendering is another hallmark of the range, with a CRI90 (Color Rendering Index) ensuring that colors appear natural, vibrant, and accurate. This enhances visual appeal and supports tasks that require precision, from creative work to customer-facing activities. Combined with its distinctive batwing light distribution, SootheSpace delivers superior illumination both vertically and horizontally, creating an even, comfortable light environment across space. Available in multiple form factors – including SootheSpace Matrix 65, SootheSpace Matrix 120, and SootheSpace Loop, the range offers versatile mounting options and adapts seamlessly to diverse architectural and functional needs. Whether suspended in high-ceiling spaces or integrated into collaborative zones, SootheSpace ensures consistent performance and aesthetic appeal.

SootheSpace has been designed to help buildings achieve WELL and LEED certification targets by integrating advanced optical control, high luminous efficacy, and sustainable materials. The range reinforces Signify’s leadership in bringing human-centric and sustainable lighting innovation for customers across the world.

About Signify
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

Shiv Bidani Co-founder- National Finance Olympiad

But the journey of GST has been anything but smooth. With its ups and downs over the past eight years, the Indian government is now implementing Next-Gen GST Reforms in 2025. These reforms are designed to simplify the tax system further and make life more affordable for the common man. But will the benefits really reach you, or will this just be another step in the government’s long-term economic strategy? Let us break it down. 

1. Simplified Tax System: What’s Changed?
One of the biggest changes with the 2025 GST reforms is the shift to a simplified two-slab tax system: 5% and 18%. Previously, the system had multiple slabs ranging from 0% to 28%. This reduction in the number of tax slabs aims to make the taxation process easier for businesses and consumers alike.

This also means that the everyday items we can’t live without, like soap, toothpaste, and packaged foods, well, the good news is that their GST has been slashed to either 5% or even 0%. That means, in simple terms, these essentials could cost you less, which makes a real difference when you are managing your household budget.

When it comes to medicines and medical devices, the GST has been brought down from 12% to 5% or Nil. For anyone who relies on regular medication, this is huge. It makes life-saving drugs and healthcare products much more affordable and accessible, especially for those who need them most.

2. Will the Price Reductions Actually Reach You?
Although the GST reforms promise to bring down prices, there’s still a big question: Will we actually see those savings at the checkout?

Here’s the thing — businesses are the ones in the middle. The government can lower taxes, but it’s really up to the businesses whether they’ll pass on those savings to you or keep them for themselves. In the past, we've seen some price cuts trickle down, but not always. So, while the tax cuts are there, whether you feel them in your wallet depends on how quickly and fully businesses adjust their prices.

This isn’t just limited to a few sectors. Whether you’re shopping for a car, a phone, or even your groceries, the experience can be a bit hit or miss. For example, when the GST on cars and two-wheelers was reduced from 28% to 18%, we were all expecting lower prices. But many car manufacturers didn’t immediately lower their prices, and some didn’t pass on the full benefit to customers. As a result, consumers didn’t feel that reduction in their pockets right away.

A LocalCircles study found something similar with essential food items. Even though GST cuts were implemented, many consumers reported not noticing a difference in prices at the store. Why? Because sometimes, manufacturers or retailers choose to keep prices steady or adjust them slowly, which delays the savings reaching the customer.

Key Insight: While the GST reforms are a step in the right direction, the real benefit will depend on how businesses adapt and whether they pass the reductions on to customers quickly and uniformly.

3. Impact on Local Businesses and Employment
Beyond just affecting prices for consumers, the GST reforms also aim to give a boost to small businesses (MSMEs). By making tax filing simpler and cutting down on compliance costs, these changes are especially helpful for sectors like handicrafts, small manufacturing, and agriculture. Lower GST rates on raw materials mean these businesses can cut their costs, too.

With reduced GST on things like cement, iron, and farming equipment, local businesses can lower their operational costs. As a result, they become more competitive and can offer lower prices on goods and services. So, you could see your everyday purchases becoming more affordable.

When businesses save on costs, they can ramp up production, which boosts demand. And as demand increases, it could lead to more job opportunities especially in rural and semi-urban areas, where small businesses are the backbone of the economy. 

Take the reduction of GST on tractors and irrigation tools from 12% to 5% which is expected to lower farming costs. This could result in cheaper farm produce, thus benefiting consumers while also making farming more sustainable.

4. Long-Term Benefits: Economic Growth and Household Savings
The government’s goal with these reforms is not just to lower immediate costs, but to also stimulate long-term growth. The logic behind reducing taxes on essential goods is that by making life more affordable, families will have more disposable income, which they can either save or spend on other goods and services. This increased demand can stimulate economic growth.

According to the Ministry of Finance, GST collections have hit record highs, showing steady growth. This reflects not just stronger compliance but also an uptick in economic activity. As more businesses come under the formal GST system, the tax base expands, which means more funds are available to support public services and welfare initiatives.

While the GST reforms of 2025 have the potential to significantly benefit the common man, especially through price reductions on essentials, the true success will depend on how businesses, consumers, and government agencies adapt. The common man must stay informed, not just about GST rates but also about how these changes affect the prices of goods and services in their daily life.

To truly understand and take advantage of these reforms, financial literacy is key. With better knowledge of taxes, savings, and how these reforms will impact various sectors, consumers can make informed decisions, thus ensuring that the full benefits of GST reach their pockets. The reforms are a step forward, but only through awareness can the common man fully realize their potential.

Celebrate Diwali with European Soft Wheat Flour – A Festival of Taste & Quality

When Tradition Meets Innovation in Your Kitchen

There’s something beautiful about the festive season — a time when generations come together over food. Grandmothers pull out their treasured recipe notebooks, mothers gather ingredients for the annual sweet-making marathon, and even the youngest family members roll up their sleeves to help. This year, Pure Flour from Europe – brought to India through the Italian Milling Industry Association (ITALMOPA) and the European Union – is proud to be part of these precious moments.

“We know how important these family traditions are,” shares Priya Sharma, a home baker from Mumbai who recently discovered European flour. “When I first used European soft wheat flour for my grandmother’s shakarpara recipe, I was amazed. The texture was so good and crispier than usual. It felt like I was honoring her memory while adding my own touch.”

As families plan their festive menus, European soft wheat flour milled from carefully selected grains using time-honoured Italian techniques — offers consistency, reliability, and unmatched versatility when every batch matters.

What truly excites us are the stories emerging from kitchens across India, especially when families discover how European flour enhances both traditional and fusion creations. Whether it’s gajar halwa tarts, European-style crepes filled with kesar malai, or the Italian Crespelle recipe featured on our website. These delicate pancakes, made with European soft wheat flour, have become a surprise festive favourite. Their soft, elastic texture and perfect binding make them ideal for both sweet and savoury creations, proof that when tradition meets innovation, the results are simply magical.

Making Diwali and the festive season Magic with Time-Tested European Recipes

Let’s be honest, festive season preparations can get a little overwhelming. Between cleaning the house, shopping for gifts, and preparing an array of sweets and snacks, there’s a lot to juggle. That’s exactly where our collection of tried-and-tested European recipes steps in bringing ease, consistency, and a touch of global flair to your Diwali celebrations. Each recipe blends the timeless quality of European soft wheat flour with the joy of homemade tradition, helping you create festive magic with less stress and more joy.

Visit www.pureflourfromeurope.com for some exciting recipe ideas to make your celebrations extra special this season!

About Pure Flour from Europe

Launched in 2021 and now set for renewed outreach in 2025, the campaign is actively educating Indian chefs, bakers, importers, and media on the excellence of EU soft wheat flour. From product demonstrations to recipe development and awareness initiatives, it has played a crucial role in building recognition for Italian flour among Indian professionals and consumers alike. The steady rise in imports and the shift from generic or re-branded options to certified Italian products—highlights a broader transformation: India’s food sector is evolving toward premium, health-focused, and origin-assured ingredients. Italian flour, with its combination of tradition, safety, and versatility, is well-positioned to meet that demand.

As part of its relaunch in India, the “Pure Flour from Europe” campaign will be participating in AAHAR- The International Food & Hospitality Fair, taking place in March 2026 at the Bharat Mandapam, New Delhi. The event will provide a platform to reconnect with the food trade, showcase the superior quality and versatility of European flour, and engage directly with chefs, bakers, importers, and food professionals across India.  

For more information about Pure Flour From Europe, or on the planned activities and events visit our website, email us or follow us on our social profiles as follows:

• Website: www.pureflourfromeurope.com

• Instagram: pureflourfromeurope

• Facebook: pureflourfromeurope

• Email: contact@pureflourfromeurope.com

Tata ka Rusk – Chai Time with Manoj Bajpayee

The launch coincides with Tata Soulfull No Maida Rusk, a differentiated offering in the rusk category made with 16% Jowar and no Maida. The product delivers a less crumbly rusk without compromising on taste, blending traditional flavors with a modern, health-conscious twist. By combining an interactive digital campaign, Tata Soulfull aims to make chai and rusk moments more engaging, interactive, and personal for families across India.

Speaking about the initiative, Rasika Prashant, CMO, Tata Soulfull, said, “With ‘Tata ka Rusk – Chai Time with Manoj Bajpayee’, we are going beyond a traditional product launch. Rusk is a category with deep-rooted habits and changing that, requires more than just a good product; it needs an interactive experience. Our WhatsApp powered Bot allows consumers to not just hear about our No Maida Rusk, but to create their own chai-time memories with Manoj Bajpayee, sparking conversations and building connections with the brand.”

The campaign will be supported by a comprehensive 360-degree marketing plan spanning BTL, and digital platforms, reinforcing Tata Soulfull’s position as a digital-first, innovative brand in a highly fragmented category. By combining technology, tradition, and a strong celebrity association, Tata Soulfull aims to create meaningful, shareable moments that make chai-time more personal and enjoyable for families across India.

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 263 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets.

For more information on the Company, please visit our website www.tataconsumer.com.

Amway India unveils Artistry Skin Nutrition’s next-gen skincare powered by the goodness of Nutrilite

Backed by the legacy of Nutrilite’s 90 years of expertise in botanicals, these serums are powered by Nutrilite-grown ingredients to deliver visible results—firming, smoothing, and strengthening the skin—bringing the power of nature and science together for youthful-looking skin. While the Artistry Skin Nutrition Defying Serum helps support the skin against the early visible signs of ageing, the Artistry Skin Nutrition Correcting Serum helps address the appearance of advanced skin aging and loss of firmness. 

Speaking on the launch, Mr. Rajneesh Chopra, Managing Director, Amway India, said, “The Indian skincare market is experiencing significant growth, driven by increasing consumer awareness, rising disposable incomes, and a preference for premium and natural products. In fact, an increasing population is placing high importance on skin health, with 70% of urban respondents reporting heightened awareness of skincare benefits, reflecting a clear shift toward more informed and conscious skincare choices. Additionally, according to a report, about 71% of Indian consumers prefer skincare products formulated with plant-derived ingredients. This presents a tremendous opportunity for us at Amway India as we continuously track and analyse these evolving consumer preferences through in-depth research and insights, enabling us to innovate with purpose. The launch of Artistry Skin Nutrition Defying and Correcting Serums is a testament to our commitment to delivering high-performance skincare products that combines the best of science and nature. Product innovation will continue to be a strategic priority for us as we stay ahead of the curve to meet the ever-evolving needs of the modern Indian consumer”. 

According to Amway India’s Chief Marketing Officer, Amrita Asrani, “Consumers today are seeking quality products that align with their evolving values of self-confidence, empowerment, and ageless beauty. At Amway India, we have embraced this shift through Artistry Skin Nutrition—our next-gen skincare range that brings together over 90 years of Nutrilite botanical expertise and 60 years of advanced skin science from Artistry. With the existing Hydrating, Balancing, and Renewing and Firming ranges forming the essential base of a targeted skincare regimen, the launch of the new Artistry Skin Nutrition Defying and Correcting Serums marks a significant step forward in this journey, as they are thoughtfully designed to support the essential ‘REBUILD’ skin nutritional requirement to help improve the overall appearance of skin. Harnessing the power of 16 plant extracts and advanced skincare science, our Defying and Correcting Serums can help deliver targeted results for visibly younger, firmer, and healthy-looking skin, when used as directed.”

“Rooted in the belief that skin, like the body, needs the right nutrients to stay healthy, these formulations are thoughtfully created with traceable botanicals from Nutrilite-approved farms and crafted to meet the highest standards of safety, purity, and efficacy. The new serums are crafted to seamlessly fit into today’s fast-paced lifestyles, offering advanced, yet effortless means for next-gen skincare. As we evolve with our consumers’ needs, we remain dedicated to delivering high-performance innovations that empower individuals to not just achieve youthful-looking skin, but one that thrives with enduring radiance,” Amrita added. 

About Artistry Skin Nutrition Defying & Correcting Serums 
Artistry is the only beauty brand backed by Nutrilite which is the world’s No. 1 selling brand of plant-based vitamins and dietary supplements, bringing the trusted power of Nutrilite to skincare.

Central to both Defying and Correcting serums are the exclusive Nutrilite-grown White Chia Seed, an exceptional addition to the new Artistry Skin Nutrition Serums, and a botanical protein complex that helps soothe skin. 

The Artistry Skin Nutrition Defying Serum is powered by Olive Extract, Amino Acids, and Holy Basil to help protect against environmental stressors, minimize the appearance of pores and look of fine lines and offer powerful soothing, known antioxidant benefits. Artistry Skin Nutrition Correcting Serum features Cranberry Biopeptide known to help boost the look of radiance while diminishing the appearance of fine lines and wrinkles and a Microalgae Complex that delivers multi-benefit firming action to help reduce the appearance of deep wrinkles, improve sagging and even skin tone radiance. 

The Artistry Skin Nutrition Defying & Correcting Serums are clinically tested, vegan, and do not any contain harmful chemicals. It is free from parabens, phthalates, mineral oil, and cyclic silicones, ensuring beauty with no compromises. The Skin Nutrition Defying and Correcting Serums are tested to deliver stronger antioxidant benefits when paired with the existing Artistry Skin Nutrition Vitamin C+HA3*. 

Artistry Skin Nutrition Defying and Correcting Serums are now sold exclusively by Amway Business Owners across India. To know more, visit the company’s website www.amway.in.

About Amway India
Amway India, one of the leading FMCG Direct Selling companies supporting health and wellbeing, is an ultimate wholly owned subsidiary of Amway Corporation (Alticor Global Holdings Inc), USA, the world's #1 direct-selling company[1]. Globally, Amway is a 65+ years old, US$ $ 7.4 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D have seen more than 750 global patents granted and a few more patents pending. Amway has more than 800 scientists, engineers, and technical professionals who extend its innovation and science capabilities to deliver global, regional, and local product research and development.

Amway India sells close to 140 daily-use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Selling Partners who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money-back guarantee for 100% satisfaction of use.

Amway’s first manufacturing facility in India, located at Nilakotai in the Dindigul district of Tamil Nadu, has won the prestigious LEED Gold Certification from the U.S. Green Building Council as one of the most environment-friendly and sustainable facilities in the country.

Amway products are popular not just in India but across the world. Nutrilite, the world's No. 1 selling vitamins and dietary supplement brand[2], has established itself as a leading brand in the vitamins and dietary supplements category in India as well. The company also offers a range of beauty & skincare products under Artistry Skin Nutrition™️, which is a blend of Artistry skin science and Nutrilite expertise, infused with Nutrilite ingredients that are clean and traceable.

¹ www.kenresearch.com/industry-reports/india-skincare-market
²www.imarcgroup.com/india-personal-care-ingredients-market

³ SOURCE: GlobalData, gdretail.net/amway-claims/
* Based on invitro/Cell test

Upgrade Your Home This Dussehra - Explore Appliances for Every Need
 

Bajaj Finserv ensures that upgrading your home is light on the pocket. Customers can choose from a wide range of electronics and appliances at any of Bajaj Finserv’s 1.5 lakh+ partner stores across 4,000 cities in India. They can opt for the Bajaj Finserv Easy EMI Loan of up to Rs. 5 lakh, which spreads the cost into small, manageable monthly payments. On select products, zero down payment is also available, so customers can take home their appliance without paying anything upfront.
 

What makes this even better is the ongoing Blockbuster EMI Days, running from 15th September to 31st October 2025, let customers enjoy attractive discounts and choose from over 50 EMI schemes, making Dussehra shopping easier, smarter, and more rewarding.

Home essentials that bring comfort and convenience to every household

Bajaj Finserv partner stores offer a wide range of home appliances to meet the needs of every family. From essential everyday items to smart, energy-saving gadgets, there is something for everyone. These appliances are designed to make life easier, save time, and bring comfort to every home this Dussehra.
 

• Washing machines: Choose from top-load or front-load models that make laundry faster and more efficient. Many models come with energy-saving features, multiple wash programs, and user-friendly controls, helping families save both time and electricity.

• Refrigerators: Available in single-door, double-door, and side-by-side designs, these fridges keep food fresh longer. Energy-efficient models reduce electricity bills while ensuring enough space for festive treats and daily essentials.

• Air conditioners: Stay cool and comfortable throughout the year with split, inverter, or window ACs. These units are designed for efficiency, quiet operation, and easy maintenance, perfect for beating the summer heat.

• Smart televisions: Upgrade home entertainment with HD and 4K smart TVs. They offer vivid picture quality, smart connectivity, and easy access to streaming platforms, making family movie nights more enjoyable.

• Microwaves and small appliances: From microwaves to mixers and juicers, these appliances simplify cooking and meal preparation. Fast, convenient, and easy to use, they save time in the kitchen while helping create delicious festive dishes.

Top-selling home appliances and their prices

This Dussehra, explore the price list of India’s most popular home appliances. From energy-efficient refrigerators and smart TVs to washing machines and air conditioners, find top models with their prices and Easy EMI options for quick and easy purchases.

Washing machines

1. Croma 6.5 kg 5 Star Fully Automatic Top Load Washing Machine
With a 5-star energy rating, this model combines performance with energy efficiency. Its sleek design and advanced features make laundry tasks effortless.

• Price: Rs. 11,490

• Easy EMI starting at: Rs. 957/month
   

2. LG 6.5 KG Fully Automatic Top Load Washing Machine T65SPSF2Z
This compact washing machine is ideal for small to medium-sized families. It offers multiple wash programs and a user-friendly interface, ensuring efficient cleaning.

• Price: Rs. 17,280

• Easy EMI starting at: Rs. 1,421/month

Refrigerators

1. Godrej RD EMARVEL 290C 268L 3 Star Direct Cool Single Door Refrigerator
Featuring Turbo Cooling and a Farm Fresh Crisper, this model is designed to keep your food fresh longer. Its stylish Fusion Wine finish adds elegance to your kitchen.

• Price: Rs. 20,790

• Easy EMI starting at: Rs. 1,732/month
  ​

2. LG 260L 3 Star Smart Inverter Frost-Free Double Door Refrigerator
This refrigerator boasts a spacious interior with smart inverter technology, ensuring consistent cooling and energy savings. Its sleek design complements modern kitchens.

• Price: Rs. 28,490

• Easy EMI starting at: Rs. 2,374/month

Air conditioners

1. Daikin 1 Ton 3 Star Split AC (Model: RKL35UV16W)
This air conditioner offers efficient cooling with a 3-star rating, making it suitable for medium-sized rooms. Its split design ensures quiet operation.

• Price: Rs. 32,872

• Easy EMI starting at: Rs. 1,826/month
  ​

2. Panasonic 1.5 Ton 3 Star Inverter Split AC (Model: CU-EU18BKY3F)
Equipped with a 7-in-1 convertible feature, this inverter AC provides flexible cooling options. Its energy-efficient design ensures lower electricity bills.

• Price: Rs. 35,697

• Easy EMI starting at: Rs. 2,975/month

Televisions

1. Samsung 43 inch 4K Ultra HD Smart LED TV (Model: 55CU8000)
This smart TV delivers stunning 4K visuals with HDR support. Its sleek design and smart features make it a perfect addition to any living room.

• Price: Rs. 24,990

• Easy EMI starting at: Rs. 2,500/month
  ​

2. Sony BRAVIA 55 inch 4K Ultra HD Smart LED Google TV
Experience cinematic quality with this 4K UHD TV. Its Google TV interface offers seamless streaming and smart connectivity.

• Price: Rs. 43,300

• Easy EMI starting at: Rs. 3,608/month

Disclaimer: The features, availability, and pricing of each model are subject to change and may vary. For the most accurate and up-to-date information, please visit the official website.

These home appliances are available at Bajaj Finserv partner stores across India. Customers can select the model that suits their home and budget and use Bajaj Finserv’s options to bring comfort and convenience into their homes.

Bigger savings with the Maha Bachat Savings Calculator

To help customers get the most value this Dussehra, Bajaj Finserv offers the Maha Bachat Savings Calculator. This tool combines all available offers in one place, making it easy for buyers to save on home appliances without extra effort.
 

Key benefits of the calculator:

• Brand offers: Discounts provided by manufacturers such as LG, Samsung, and others.

• Dealer offers: Price cuts or cashback available at partner stores like Croma or Vijay Sales.

• EMI benefits: 50+ Easy EMI schemes and zero down payment options on select products.
  ​

How it works:

1. Visit the Maha Bachat Savings Calculator on the Bajaj Finserv website.

2. Select a product category, such as refrigerators, and choose a brand.

3. Set a budget to find products within the desired price range.

4. View total savings, including brand offers, dealer discounts, and EMI benefits.

5. Locate the nearest Bajaj Finserv partner store carrying the selected product.

This tool allows customers to see the full value of available deals and ensures they don’t miss any festive savings.

How to buy home appliances this Dussehra with Bajaj Finserv

Upgrading home appliances this Dussehra is simple and affordable with Bajaj Finserv. Customers can follow these easy steps to bring appliances like refrigerators, washing machines, TVs, and air conditioners home:
 

• Browse models: Explore top appliance brands on Bajaj Mall or visit nearby partner stores.

• Check loan eligibility: By entering a mobile number online, customers can instantly see their pre-approved loan limit, making it easier to plan purchases.

• Visit the nearest store: With over 1.5 lakh partner stores across 4,000 cities, finding a nearby store is convenient.

• Choose Easy EMI Loan at checkout: Flexible repayment plans are available, with tenures from 3 to 60 months.

• Enjoy zero down payment: On select models, customers can take appliances home without paying anything upfront.

• Complete the purchase: With just a few basic documents, the loan is approved quickly, and the appliance is ready to take home.
   

With Bajaj Finserv, upgrading home appliances this Dussehra is easy, convenient, and stress-free, helping families enjoy comfort without stretching their budget.
 

Bajaj Finance Limited

Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB+/Positive and a short-term rating of B by S&P Global ratings.
 

To know more, visit www.bajajfinserv.in.

Signify (Euronext: LIGHT), the world leader in lighting, today announced the India launch of the revolutionary Philips LightTheatre, introducing a groundbreaking smart lighting solution designed to transform home entertainment into an unparalleled immersive experience. This innovative system seamlessly integrates dynamic lighting with visual and audio content, bringing movies, music, and gaming to life like never before.

Signify launches Philips LightTheatre

As consumers increasingly seek holistic entertainment solutions that go beyond the screen, the Philips Smart Entertainment Range is designed to meet this demand, offering an all-in-one solution that delivers a truly cinematic experience in the comfort of home.

Philips Smart Entertainment Range

The Philips LightTheatre is engineered to redefine how consumers interact with their entertainment. The system utilizes advanced Philips LightTheatre HDMI Sync Technology, which reads signals directly from video source via HDMI input, making lights dynamically respond to the colors on your TV screen for real-time accurate syncing. The system utilizes advanced Philips LightTheatre HDMI Sync Technology, which reads signals directly from any HDMI-connected device, instantly analyzes the colors and sounds, and projects ultra-accurate light effects onto the surrounding walls. Compatible with Philips gradient light bars, gradient floor light, and other Wi-Fi connected lights, creating a holistic immersive experience. This creates a captivating ‘light theatre’ effect that extends the on-screen action beyond the television, drawing viewers deeper into the content.

Talking about the product launch C Arun Kumar, Head of Consumer Business - Signify, Greater India said, “At Signify, innovation is at the heart of everything we do. In India, where digital entertainment is becoming a way of life, the quality of how people experience content has never been more important. Philips LightTheatre transforms everyday viewing into an immersive, cinematic experience, allowing people to not just watch but truly feel every moment. Whether it’s sports, music, or movies, with LightTheatre, we are redefining home entertainment as a seamless blend of technology, emotion, and lifestyle.”

Key features of Philips LightTheatre include:

• Immersive HDMI Sync Technology: Reads HDMI signals directly, synchronizing lights with video and music in real time for dynamic effects.

• Easy Plug and Play: Simple setup with effortless integration into existing home entertainment systems.

• Multicolor Gradient Segments: Rich spectrum of customizable colors for personalized ambiance and effects.

• WiZ App Control: Full control via the intuitive WiZ app to manage settings, select light scenes, and switch between four preset sync modes - Cinematic, Vibrant, Relaxation, Rhythmic or fine-tune brightness and intensity.

• Expandable Ecosystem: The HDMI Sync Box works with any Philips Smart LED color-capable light that supports both Wi-Fi and Bluetooth. Users can link as many lights to the Sync Box as they like and make them sync with TV simultaneously.

• Voice Control Integration: Works with Google Assistant, Alexa, and Siri Shortcuts for convenient hands-free operation.

The Philips LightTheatre promises to elevate movie nights, gaming sessions, and music listening to an entirely new dimension, making every moment more vibrant and engaging.

About Signify  

Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

Crompton’s Submersible DURA Pumps
 

For households, farms, and industries alike, submersible pumps are critical yet often challenging to maintain. Breakdowns not only disrupt routines but also bring the added expense and effort of installation and removal. This is why customers value pumps that last longer, demand minimal servicing, and deliver consistent performance over the years. Widely used across residential and industrial applications, submersible pumps are designed to be fully submerged in water, with a hermetically sealed motor close-coupled to the pump - ensuring efficiency, quiet operation, and no need for priming. Yet these benefits truly matter only when the pump is durable enough to endure years of use. With this in mind, Crompton’s DURA Series has been engineered to address key concerns of breakdowns, corrosion, and maintenance, ensuring peace of mind and long-term savings.

The DURA Series Submersible Pumps bring together advanced features designed for everyday durability and performance

• SuperCool Motor: Specially engineered to keep the motor cool during continuous operation, which enhances its durability and extends the overall life cycle of the pump. This ensures consistent water supply without frequent breakdowns.

• Sand Fighter Design: Built to restrict the entry of sand and silt into the pump. By minimizing wear and tear caused by abrasive particles, it delivers reliable performance even in challenging water conditions.

• Energy Efficient: The series includes star-rated BEE and ISI certified pumps, which help consumers save on electricity bills while maintaining powerful performance. This makes them an efficient and sustainable choice for long-term use.

• Anti Rust Coating: All critical cast iron parts are coated with advanced CED (Cathodic Electro Deposition) technology. This provides superior protection against rust and corrosion, ensuring the pump stays durable and dependable for years.

Speaking about the new launch, Rajat Chopra, Business Head - Home Electricals & Pumps, Crompton Greaves Consumer Electricals Ltd. said, “Durability and reliability are decisive factors for customers when investing in submersible pumps. These products are not replaced frequently, and the process of installation and removal itself is both complex and costly. At Crompton, our focus has always been to translate these consumer insights into meaningful innovations. The DURA Series embodies this approach - combining advanced features like corrosion resistance, sand protection, and energy efficiency to ensure long-lasting performance. With this launch, we are not only addressing the critical concerns of our consumers but also reaffirming Crompton’s leadership in delivering trusted, efficient, and durable water solutions for every need.”

The DURA Series Submersible Pumps are available at nearest Crompton stores. Suitable for applications across multistoried buildings, farmhouses, construction sites, industrial use, gardening, sprinkler systems and drip irrigation, the DURA Series is set to become a dependable choice for diverse consumer needs across the country. With state-of-the-art attributes, robust build quality, and Crompton’s engineering trust, this range ensures reliable water solutions that deliver efficiency and durability for years to come.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc.; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Eveready Industries India Ltd., the India’s leading battery and flashlight brand, has announced its entry into the mobile accessories segment. The strategic move is a sign of Eveready’s willingness to keep pace with shifting consumer lifestyles and digital connectivity needs.

Eveready enters the mobile accessories market with fast-charging solutions

With a 100-year-old long legacy built on delivering reliable power solutions, Eveready is taking a step forward by introducing an all-inclusive and comprehensive range of mobile accessories, which includes power banks and chargers designed to keep consumers seamlessly connected anytime, anywhere. The new product line blends Eveready’s signature quality and innovation with features designed to meet the demands of today’s fast-paced, mobile lifestyle.

“Eveready’s foray into the mobile accessories segment represents a significant step forward in our mission to power everyday life in India. We are steadfast in our commitment to offering reliable and innovative solutions that cater to the evolving needs of today’s connected consumers. With the introduction of high-quality power banks and chargers, we aim to provide millions across the country with consistent, on-the-go power. This expansion not only strengthens Eveready’s legacy as a trusted brand but also signals our embrace of the future of digital mobility and convenience,” said Mr. Anirban Banerjee, CEO, Eveready.

The new range of Eveready mobile accessories includes handy and universal power banks ranging from 5,000 mAh to 20,000 mAh with easy-to-use Magsafe-compatible as well as cable-included variants for hassle-free on-the-move charging. These are supported by effective chargers in between 12W and high-powered 65W GAN chargers, which provide fast, secure, and dependable charging for an array of devices. Additionally, with this launch, Eveready has also introduced a versatile range of charging cables featuring premium nylon-braided options, fast-charging support up to 5A, and universal compatibility with Apple, Android, and Type-C devices. These products are competitively priced to make high-quality mobile power solutions accessible to a wide range of consumers across India.

“Eveready has been a trusted name in Indian homes for decades, delivering dependable power through our batteries, flashlights, and lighting solutions,” said Ms. Insiyah Chawala, Senior General Manager, Eveready. “As consumer lifestyles evolve, so must we. Our entry into the mobile accessories category is a natural progression, highlighting a shift in mindset that true fast charging needs a fully compatible system. The entire mobile accessory system must support rapid charge, from charger to cable to power bank. This strategic diversification reinforces our vision to be synonymous with 'power' in any form, for all consumers.”

With this exciting new chapter, Eveready continues to power the lives of millions, staying true to its promise to offer reliable, innovative power solutions as consumer needs evolve in India’s digital era. The range also includes thoughtful additions like wireless charging pads and compact, travel-friendly designs to enhance everyday convenience, making Eveready a one-stop destination for modern mobile power essentials.

About Eveready Industries India Ltd.

About Eveready Industries India Limited: With a legacy spanning over a century, Eveready Industries India Ltd. (NSE Code: EVEREADY, BSE Code: 531508) (www.evereadyindia.com) has continually evolved to meet the dynamic needs of consumers. In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline "Give Me Power, Give Me Red." The pivotal year also witnessed the introduction of Eveready's cutting-edge go-to-market strategy, reinforcing its commitment to innovation and customer satisfaction.

At the heart of Eveready's innovations lies the launch of its New Ultima Alkaline battery in 2023, meticulously designed to cater to the discerning needs of today's consumers. Eveready's steadfast dedication to providing top-tier quality and reliability has positioned the company as India's No. 1* battery brand.

Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The company's iconic catchphrase "Give Me Red" has become synonymous with trust and dependability, resonating with consumers across generations.

Eveready's commitment to excellence extends beyond product development. With manufacturing facilities strategically located across Matia, Lucknow, Noida, Haridwar, Maddur, and Kolkata, equipped with state-of-the-art technology platforms, the company upholds the highest operating standards. Eveready's facilities adhere to stringent quality (ISO 9000) and environmental (ISO 14000) practices, reflecting its dedication to sustainability and responsible manufacturing.

Backed by a Research and Development (R&D) facility approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India, Eveready continues to drive innovation and set industry benchmarks. The company remains steadfast in its mission to enrich lives through reliable, innovative energy solutions, lighting the way for a brighter tomorrow.

*As per Nielsen Oct 24 MAT Report

Signify (Euronext: LIGHT), the world leader in lighting, today showcased its latest portfolio of innovative and sustainable lighting solutions at the IEC GM 2025 Exhibition (#IECGM2025India), organized by the Bureau of Indian Standards (BIS). The event, inaugurated by Shri Piyush Goyal, Hon’ble Minister of Commerce & Industry, underscores India’s commitment to aligning international standards with national requirements and advancing the country’s sustainability goals.

Shri Piyush Goyal, Honourable Minister of Commerce and Industry, Government of India, inaugurates the Signify pavilion at IECGM 2025, alongside Sumit Joshi, CEO & MD, Signify Greater India

Signify unveiled four groundbreaking product lines designed to redefine lighting efficiency, sustainability, and user wellbeing. These solutions demonstrate how advanced lighting can power Indian industries, offices, public spaces, and streets with energy savings, comfort, and smarter performance.

• Philips UltraEfficient Range: A next-generation series of LED lighting products engineered to deliver substantial energy savings compared to conventional LEDs installed over the last decade.

• Outdoor: Road and Street light luminaires, Solar Street lights, Solar Post-Top systems

• Indoor: Highbay range for industrial applications

• NatureConnect – An indoor lighting solution that mimics daylight and replicates a virtual sky view. Through dynamic light scenes, it enhances energy levels, improves mood, and helps windowless indoor spaces feel in sync with nature transforming them into productive, inspiring, and relaxing environments.

• SootheSpace – A first-of-its-kind, high-efficiency, glare-free luminaire that balances visual comfort, wellness benefits, and sustainability

• Connected Lighting Solutions – Intelligent lighting systems for both indoor and outdoor applications that unlock deeper energy savings while enhancing user comfort, safety, and convenience. These solutions feature advanced functionalities such as energy monitoring, remote management, and automated operation, making spaces more efficient and responsive.

Sumit Joshi, CEO & MD, Signify Greater India, said, “At Signify, our purpose goes beyond technology. It is about lighting up India’s industries, offices, streets, and communities in a way that drives progress and sustainability. As the country advances towards visionary goals of Developed Nation by 2047 goal, Net-Zero by 2070 goal set by our progressive government under the leadership of our visionary prime minister, we are proud to contribute to these goals with solutions that balance innovation, human wellbeing, and environmental responsibility. IECGM2025India gives us the perfect platform to demonstrate how light can be a true enabler of growth, comfort, and resilience for the nation.”

Girish K Chawla, Head of Professional Business, Signify, added, “At Signify, we are committed to developing solutions that not only reduce energy consumption but also improve the quality of life for users. Our showcase at IECGM2025India highlights how our portfolio is designed to meet India’s evolving needs - from UltraEfficient LEDs that deliver significant energy savings, to human-centric solutions like NatureConnect and SootheSpace, and intelligent Connected Lighting systems for indoor and outdoor applications. Together, these innovations are not only cutting energy use but also creating healthier, smarter, and more sustainable environments across the country.”

With this showcase at IECGM2025India, Signify reinforces its leadership in driving sustainable lighting innovation and highlights its ongoing commitment to supporting India’s transition towards a greener and smarter future.

About Signify  

Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

The film offers an intimate glimpse into Kareena’s personal routine, how she returns from a vacation and effortlessly fills her space with the uplifting scent of Pour Home’s 30-day air freshener. Kareena’s impeccable style and warmth shine through as she reveals her secret to keeping her home fresh, welcoming, and elegantly inviting, a fragrance trusted by stars.

What makes this collaboration truly special is its promise that the fragrance Kareena uses and trusts is now available to all, transforming daily living and making every home feel extraordinary. Pour Home’s commitment is simple. Luxury, comfort, and elegance are not just for the stars. Everyone deserves to experience the delight of coming home to an uplifting, lingering scent.

Mr. Saurabh Gupta, M.D. and CEO of Hamilton Sciences, Pvt. Ltd. said, “Freshness, in addition to a scent, is a part of what makes a house feel like home. We are delighted to partner with Kareena Kapoor in bringing this story to life in the form of a TVC. Kareena’s natural charm and authenticity effectively capture what Pour Home stands for: simple, everyday luxury that enhances life’s moments.”

This TVC emphasises that it’s the little things that matter most, like how a fresh-smelling home can uplift spirits and welcome people back to what matters. Pour Home continues its journey to make every home feel special, combining quality fragrances with heartfelt storytelling.

Instagram Video: www.instagram.com/reel/DOaTXYmExhG/?igsh=b2hlc29hOHRwZG11

Video Film: drive.google.com/file/d/1ZZpVJAR9cCl_kWDAK1cUyiEJJyzWvYis/view?usp=sharing

About Pour Home
Pour Home specialises in premium home and car air freshener products, offering gas, no-gas, and nectar formulations designed to create the perfect aromatic environment. With a mission to make every home a perfect home, Pour Home delivers innovative fragrance solutions that transform any space into a welcoming sanctuary.

Habiver Introduces Cutting-Edge Wellness and Homecare Solutions

What sets Habiver apart is its commitment to quality, sustainability, and performance. Habiver’s products are crafted with botanical extracts, bio-actives, and scientifically validated ingredients that deliver powerful cleaning and wellness benefits without compromising safety or environmental responsibility.

Drawing from KM Naturals’ legacy in spice trading, essential oils, and fragrance compounds, Habiver embodies a philosophy of care that extends from individuals to homes, industries, and even aviation. Its diverse product portfolio spans homecare solutions, toiletries, baby and personal care products, aromatherapy blends, cosmeceuticals, fragrances, and industrial hygiene formulations — including specialized aircraft cleaning solutions that meet aviation standards.

Habiver’s strength is backed by a state-of-the-art production facility spread across 14,000 sq. ft., equipped to handle diverse manufacturing needs with efficiency and precision. The unit has a daily capacity of 50 tons across multiple product categories, supported by a fully automatic packaging line capable of filling 6,000 bottles per hour. With the ability to produce over 100 products spanning 20 distinct categories, the facility ensures both scalability and consistency, enabling Habiver to meet large-scale demand while maintaining the highest standards of quality and safety.

“At Habiver, we believe that wellness begins with everyday habits. Each product is crafted with a simple principle: if we wouldn’t use it ourselves, it doesn’t make the cut,” said Antu Kuriakose, Managing Partner, KM Naturals. “Our vision is to deliver high-performing solutions that are high quality, sustainable, and trustworthy — products that care for people, their spaces, and the planet.”

Key Highlights of Habiver

• Holistic Range: From hand washes, sanitizers, and floor cleaners to aromatherapy blends and fragrances, Habiver offers solutions for every lifestyle need.

• Sustainability First: Every formulation is designed to be effective on impurities yet gentle on the planet.

• Trusted Quality: Manufactured in state-of-the-art facilities following GMP standards, Habiver is HACCP certified and globally benchmarked with ISO 9001, 14001, and 45001 certifications.

• Custom Solutions: Habiver supports businesses, retailers, and institutions with scalable hygiene and wellness solutions.

• Advanced Innovation: Specialized cleaners for aerospace and commercial applications, showcasing the brand’s ability to blend natural intelligence with scientific precision.

Availability Across India

Habiver products will be available through local kirana stores, supermarkets, leading online platforms, and direct-to-consumer channels from January 2026, ensuring accessibility for households and institutions alike. Businesses and industries can also partner with Habiver for bulk supply and custom solutions.

About Habiver

Developed by KM Naturals, Habiver stands for “A Habit of Wellness in Every Drop”. With a strong foundation in natural extracts and essential oils, the brand is committed to crafting safe, sustainable, and performance-driven solutions for everyday life. Habiver’s mission is clear: to build a cleaner, healthier future by putting care at the heart of everything it does.

Fast&Up 10th Birthday sale

Marking A Decade of Good Nutrition, Fast&Up is thanking its community with a special 10th Birthday Sale. Going live on 10th September 2025 at 12:00 am, the sale offers a flat 50% off sitewide - in.fastandup.com, inviting customers to celebrate with their favourite nutrition partner.

Varun Khanna, Co-Founder, Fast&Up, said, “Completing 10 years is a proud moment for all of us at Fast&Up. What started as a vision to make clean, effective nutrition accessible to everyone has today grown into a global movement, trusted by millions across India and beyond. This journey wouldn’t have been possible without the support of our community. As we celebrate this milestone, we remain committed to innovating and bringing world-class nutrition solutions for every need.”

Actor and Fast&Up brand ambassador Varun Dhawan shared, “Fitness has always been a big part of my life, and Fast&Up has been a trusted companion in that journey. To see the brand complete 10 years and grow from India to over 40 countries is truly inspiring. I’m proud to be part of this celebration and excited for the many more milestones ahead.”

With products spanning energy, hydration, immunity, everyday wellness, and performance nutrition, Fast&Up has become the go-to brand for athletes, fitness enthusiasts and health-conscious individuals. Its unique effervescent technology and plant-based formulations have helped redefine nutrition for the modern consumer’s everyday needs.

As the brand enters its next decade, the focus remains on empowering healthier lifestyles with solutions that are effective, accessible, and enjoyable.

About Fast&Up

Fullife Healthcare Pvt Ltd, the market leader in nutrition and immunity, was founded in 2011 and is one of India's largest effervescent nutrition manufacturers. Fullife is the parent company of Aeronutrix Sports Products Private Limited, whose flagship brand 'Fast&Up' was brought to India in 2015 under their 'active' lifestyle segment. Fast&Up products are backed by innovative Swiss technology and effervescent science with an in-house R&D center and EU-compliant manufacturing units. Fast&Up is dedicated to delivering innovative products for active living across its segments, making it the nutrition & immunity choice for many, including several professional sports athletes. It is the official nutrition partner for Bengaluru FC for ISL 2021. Fast&Up is the only brand with informed choice and informed sport certification across its flagship products. After building an established presence in India and Italy (2018), the brand is expanding its reach to tap other European co countries and the American market. 

In a grand tribute to the vibrant festivities of Ganesh Chaturthi, Signify (Euronext: LIGHT), the world leader in lighting, has launched innovative initiatives that celebrate devotion, prosperity, and culture with unparalleled enthusiasm. As millions across Mumbai seek Bappa's blessings, Signify has installed 400 Ecolink fans at Mumbai’s iconic Lalbaugcha Raja pandal, offering comfort and relief to devotees who visit the pandal during this ten-day celebration. 

Signify celebrates Ganesh Chaturthi at Lalbaughcha Raja

Amplifying the festive spirit across Mumbai, Signify has also illuminated the Bandra-Worli Sea Link with a vibrant lighting display, a symbolic tribute to Mumbai’s rich cultural heritage and the joyous spirit of the festival. In line with Signify’s #BrighterLifeBetterWorld vision, this unique installation is a testament to the brand’s commitment to bringing the best of innovation to India, blending in the festivities, devotion, prosperity, and heritage.

Signify illuminates Bandra-Worli Sea Link

Talking about the Ganesh Chaturthi campaign, Nikhil Gupta, Head of Marketing, Strategy, Government Affairs & CSR, Signify Greater India, said, "At Signify, we believe that every celebration is a moment to connect innovation with intention and technology with tradition. Festivals like Ganesh Chaturthi remind us of the values that bring people together and celebrate with the entire community. Our campaign this year, from Bandra-Worli Sea Link to Lalbaugcha Raja, reflects our #BrighterLivesBetterWorld purpose creating meaningful impact through the power of light. As we celebrate with millions across Maharashtra, we remain committed to blending technology with tradition in ways that enrich lives and strengthen communities."

Launched this summer, the innovative range of Ecolink fans offer high-speed performance, superior air delivery, and energy-efficient technology. Powered by BLDC technology, AiroElevate, AiroQuad, AiroGeometry, and AiroJewel have set a new benchmark in the premium fans category across India.  With these Ganesh Chaturthi specific initiatives, Signify reaffirms its commitment to culture, tradition, community wellbeing, and using the power of light to enhance everyday experiences. 

About Signify  
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

Crompton’s Solarium Blaze Instant Water Heater

Today’s homes demand appliances that complement their interiors just as much as they deliver on functionality. As urbanization expands rapidly across major Indian cities, the reliance on borewell water has grown significantly — bringing with it the increasing challenge of hard water in everyday usage. This shift in water source has made hard water a common reality in households, where high mineral content leads to persistent scale buildup on appliances, especially water heaters. Over time, this results in reduced heating efficiency, higher energy usage, and frequent maintenance. Understanding this growing concern, Crompton has developed the Solarium Blaze with a specially designed Anti-Scale Coating on the heating element, making it suitable for usage in hard water conditions with TDS levels up to 2000 ppm. This solution not only improves heating performance but also reduces scale accumulation, extends the life of the heating element, and ensures consistent usage without repeated servicing. Moreover, its elegant design allows it to blend seamlessly into modern homes — bringing utility and visual appeal together.

This innovation reflects Crompton’s focus on purposeful design and long-lasting performance in water heaters, brought alive through the Solarium Blaze. Some of its key features include:

• Anti-Scale Technology: Equipped to endure tough hard water conditions, this technology helps resist sediment and scale buildup – a common issue in areas relying on borewell water and especially during the monsoon when TDS levels often rise. This helps maintain heating efficiency, reduces the need for frequent servicing, and extends the product’s lifespan.

• Premium Aesthetic Design: Thoughtfully designed to complement modern bathrooms and kitchens, the product’s sleek and durable finish not only enhances space aesthetics, but also the rust-free design is built to withstand seasonal humidity and moisture – especially during the monsoons. The model also contains a wide-angle LED indicator, making it easy to view the water heater status at all angles given the wide and bright spread of the indicator design.

• 3kW Power Wattage: Provides rapid water heating, making it ideal for instant use during colder or rainy days when warm water becomes essential. The higher wattage ensures consistent performance even with fluctuating water temperatures during the monsoon.

• 3 Ltr Capacity: Perfectly suited for compact urban homes, the 3-litre capacity delivers sufficient hot water for quick kitchen or bathroom needs, helping users save energy while ensuring efficiency in everyday routines.

• Warranty Assurance: Backed by 6 years on the heating element, 5 years on the tank, and 2 years on the overall product, reinforcing Crompton’s commitment to durability, especially for households dealing with hard water and seasonal moisture-related wear.

Speaking about the new launch Malhar Vadke, Vice President – Large Domestic Appliances, Crompton Greaves Consumer Electricals Ltd said, “Today’s homes need appliances that can perform reliably in demanding conditions while also complementing modern lifestyles. With Solarium Blaze, we have brought together design expertise and robust Anti-Scale Technology to tackle the growing issue of hard water – a concern especially heightened during the monsoons. Built to deliver efficient heating and long-term durability, it also brings a premium aesthetic that fits seamlessly into contemporary spaces. This launch is a testament to Crompton’s focus on meaningful innovation that solves everyday problems and enhances the overall user experience.”

Available at Crompton-authorized retail outlets nationwide and on major e-commerce platforms, Solarium Blaze delivers instant heating, anti-scale protection, and premium design—built for lasting performance in hard water and monsoon conditions.

Hot Fuego onboarded First Choice Fragrance as its newest client

Hot Fuego will lead a comprehensive marketing campaign for First Choice Fragrance, spanning digital strategy, e-commerce growth, and brand generation. The engagement will include platform management, online advertising, creative storytelling, and audience-focused campaigns designed to honor the brand’s rich legacy while expanding its future potential.

Abubakar Attar, Managing Director of First Choice Fragrance commented, “Our brand carries the fragrance of tradition, trust, and a cultural legacy nurtured over seven generations. As we step into a more digitally connected world, we need more than just a marketing advisor. We need a partner who could deeply understand our values while unlocking new possibilities. Hot Fuego brought exactly that, a powerful mix of strategic insight, creative excellence, and a genuine respect for our heritage. Today’s consumers are using agarbattis not only for spiritual rituals but as an expression of wellness, mindfulness, and atmosphere. With Hot Fuego by our side, we’re excited to reimagine our brand for this new era where legacy meets innovation and where our story continues to resonate across generations.”

Speaking on the partnership, Jason Averill, Founder of Hot Fuego said, “First Choice Fragrance is not just a brand, it is a symbol of generational trust and cultural continuity. Partnering with a legacy that spans over seven decades is both an honor and a responsibility. At Hot Fuego, we are bringing the full force of our digital strategy, creative thinking, and data-driven insights to help shape a future that respects the past while embracing what’s next. Just as a single flame unlocks the subtle aroma of an incense stick, we are igniting a spark that elevates First Choice Fragrance’s digital presence. This is more than a marketing journey, it’s a legacy brought to life for a new era of modern consumption.”

As the incense market grows and evolves, this partnership helps First Choice Fragrance take a leading role in how the category is seen and experienced today. With Hot Fuego bringing global ideas and a deep understanding of Indian culture, the brand is set to reach more people in more meaningful ways. Together, they plan to transform incense from a mere tradition into a lifestyle choice that resonates with modern consumers in India and around the world.

To learn more about First Choice Fragrance, visit firstchoicefragrance.in/

For more information on Hot Fuego, visit www.hotfuego.com/

About First Choice Fragrances

First Choice Fragrance represents over seven generations of excellence in crafting premium scented products such as incense sticks, dhoop, agarbatties. Named after the vision of our grandfather Abdul Gani Hussain Attar, the brand continues to uphold a tradition of purity, quality, and spiritual resonance. As a newly launched manufacturing unit under the Jahagirdar brand, First Choice Fragrances is committed to delivering scents that uplift spiritual experiences and meet the highest standards of craftsmanship. With a deep-rooted commitment to customer satisfaction, every product reflects our dedication to legacy, integrity, and innovation in the incense industry.

About Hot Fuego

Hot Fuego is a next-level management and consulting company that helps good companies become great and great companies become industry leaders. Combining bold strategy, data-driven execution, and creative storytelling, we’re more than a service provider, we’re your growth partner. With a client-first mindset, the team at Hot Fuego crafts deeply personalized campaigns that not only reach audiences but resonate with them. The company is anchored in five key principles being client-focused, data-driven, transparent, innovative, and agile. Whether it is digital advertising, social media, SEO, market intelligence, or full-scale brand transformation, Hot Fuego delivers results that connect at every click, share, and scroll. At the heart of Hot Fuego lies a relentless pursuit of digital excellence transforming today’s potential into tomorrow’s legacy.

Renowned for its commitment to quality, functionality, and design, Borosil continues to launch products tailored to the evolving needs of Indian homes. The brand has proudly introduced India’s first coloured borosilicate range – Borosilicate Colors Glassware – aesthetic, durable, and truly one of a kind. Its OG 2X Tuff Glassware, crafted with tempered technology, offers unmatched durability and the gas stoves are among the most energy-efficient in the market, with up to 75% thermal efficiency.
 

Borosil Glassware Range
 

Borosil’s range of compact kitchen appliances – from juicers, mixers, portable blenders, and sandwich makers to OTGs – is designed for convenience and modern lifestyles. The collection also includes ISI-certified stainless steel pressure cookers that blend safety with style, insulated lunch boxes and bottles ideal for school, work, or travel, and glass storage jars and containers that are BPA-free, functional, and beautifully minimal.
 

The Larah range by Borosil, with its delicately crafted opalware dinner sets and serveware, has become a household favourite – perfect for both everyday use and festive occasions. As the festive season approaches, this sale is also the ideal time to shop for thoughtful gifting options that combine elegance and utility. From stylish kitchen appliances to premium glassware and serveware, there’s something for everyone on your list.
 

Commenting on the announcement, Ms. Barnali Shankar, VP - Marketing at Borosil Ltd. said, “Borosil has always stood for trust and everyday utility. Our sale is about making premium quality more accessible to every home. Whether you’re setting up a new kitchen, upgrading your space, or looking for festive gifts that will truly be appreciated, this is the right moment to bring home products that combine durability, design, and ease.”
 

The sale will be available on Borosil’s official website www.myborosil.com, on leading online marketplaces, and at select retail outlets across India.
 

Whether you’re shopping for your own home, gifting for a housewarming or Diwali, or simply upgrading your essentials, the Big Borosil Sale promises value, variety, and the trusted quality the brand is known for. The offer is valid only for a limited time – from August 8 to August 20, 2025 – so customers are encouraged to shop early and make the most of these festive-season savings.

About Borosil Ltd.
Borosil is the only manufacturer of Borosilicate glass in India. We are one of the most loved Indian brands, recognised for our borosilicate glassware and kitchen products, which are known for their durability and resistance to thermal shock. The brand has established a leading presence in modern trade, e-commerce, and B2B businesses. Notably, Borosil has also embraced the Direct-to-Customer model, directly connecting with consumers to offer them its high-quality products, ranging from kitchenware to home appliances and tableware. Evolving from a single-product, single-brand entity, Borosil today stands as a multi-product, multi-brand organisation, reaching its diverse clientele and acting as a force multiplier for Indian women by empowering them through its products and initiatives.

Bhumi & Samiksha Pednekar, Co-Founders of Backbay

Backbay is crafted for a new generation of mindful consumers who seek purpose, purity, and intentionality in their everyday choices. Originating as glacial melt, the water slowly filters through mineral-rich formations, absorbing naturally occurring magnesium, calcium, and potassium. It is drawn from a protected Himalayan reservoir and bottled in a women-led facility in Himachal Pradesh. Backbay delivers clean, naturally alkaline mineral water designed to nourish both your body and your values.

A New-Age Beverage Brand Reimagining Hydration in India

“I’ve always been conscious of what I consume and how it impacts my health and the environment,” says Bhumi Pednekar. “When I looked at the bottled water space, it felt outdated and lacking in trust. Despite being the most essential beverage, water hasn’t seen meaningful innovation. Most options come in plastic, and the alternatives are either expensive or inaccessible. This made us rethink how water should be sourced, packaged, and experienced. That’s how Backbay began. Every choice we’ve made reflects our values of integrity, sustainability, and long-term impact. Backbay is not just a product. It is a cleaner, safer choice - one that prioritises people and the planet.”
 

At the heart of Backbay is its sustainability-first packaging. The water comes in lightweight, FSC-certified paperboard cartons topped with plant-based caps made from sugarcane resin. Fully recyclable, travel-friendly, and built to withstand India’s heat without chemical leaching, these cartons are as functional as they are future-forward.

“Water is the most essential product we consume every day, yet ironically, it’s also the most overlooked," adds Samiksha Pednekar. “The category is flooded with vague claims, plastic pollution, and a lack of transparency. With Backbay, we saw a clear gap, to build a hydration brand rooted in integrity, design, and conscious sourcing. This wasn’t just a business opportunity; it was a chance to simplify choices in a cluttered space and bring clarity to something as fundamental as the water we drink.”
 

Backbay introduces two versatile carton sizes tailored to fit seamlessly into your lifestyle. The 500 ml pack is perfect for on-the-go hydration - whether you're heading to the gym, commuting, traveling, or powering through a busy workday. For more sustained refreshment at home, in the office, in wellness spaces, across HoReCa establishments, the 750 ml option offers optimal convenience and eco-conscious style.
 

Backbay Aqua will enter the market at the end of August, launching across select cities through a well-planned mix of high-impact retail and quick-commerce channels. The brand’s omnichannel rollout includes leading platforms such as Swiggy Instamart and Zepto, supported by its own D2C website and Amazon to ensure seamless accessibility. To further strengthen its presence, Backbay Aqua will also be available at top-tier grocery destinations like Nature’s Basket and Foodstories, as well as through select hospitality partners. Anchored in a wellness-driven product philosophy, a transparent and sustainable supply chain.

Water in a box? Yes, because what’s good for you should also be good for the planet.

RapidJet TDS 2000

This year’s early monsoon has brought widespread rainfall across the country, with the IMD forecasting 105% of the long-term average. While a relief, such heavy rains often contaminate surface water, pushing households to rely more on borewell water—typically hard and mineral-rich. Across India, borewell water has TDS levels ranging from 600 to 2000 ppm, and sometimes higher. With borewells being drilled deeper each year, the hardness only increases, making it a year-round concern. This hard water leads to scaling on the heating element of water heaters, causing slower heating, higher energy use and frequent repairs or replacements. Crompton’s RapidJet TDS 2000 addresses these challenges head-on. Its anti-scale technology-based heating element, tested under lab conditions for TDS up to 2000 ppm, is built to resist hard water damage. Combined with a food-grade stainless steel tank and rust-resistant materials, this innovation delivers long-lasting performance and energy efficiency—providing reliable comfort even through the demanding monsoon months.

This innovation spotlights Crompton’s dedication towards advancing technology and exceeding consumer expectations in water heaters, highlighted by the advanced features of the RapidJet TDS 2000. Some of the features include:

• Anti-Scale Technology-based Heating Element: Specially designed to endure hard water conditions, this heating element minimizes sediment buildup—an issue that intensifies during the monsoon due to increased water hardness and impurities. It ensures consistent hot water flow, enhances energy efficiency, and prolongs the appliance’s lifespan, making it ideal for use in heavy rainfall and borewell-dependent areas.

• Suitable up to 2000 TDS: Designed to handle the challenges of hard water, especially during the monsoon when TDS levels typically rise due to increased groundwater dependence, this water heater is tested to perform efficiently even in conditions with up to 2000 ppm of Total Dissolved Solids. It ensures consistent heating performance without scale-related disruptions, making it ideal for borewell-reliant households facing seasonal water quality fluctuations.

• Food-Grade Stainless Steel Tank: Built to withstand the corrosive effects of hard water that intensify during the rainy season, the tank is crafted from food-grade stainless steel for superior durability and hygiene. It not only resists rust and sediment accumulation but also maintains water purity through repeated use, ensuring long-lasting protection and safe hot water even in high TDS conditions.

• Rust-Proof Outer Body: Constructed with a thermoplastic body, this water heater is impervious to rust caused by high humidity and moisture levels typical of the monsoon season. This rust-proof design ensures durability and extends the heater’s life, particularly in coastal or high-precipitation regions during heavy rains.

• ISI Certification: The ISI mark guarantees adherence to strict safety standards and quality assurance, crucial during the monsoon when electrical safety risks can increase due to moisture. It assures homeowners that the water heater meets rigorous safety protocols, protecting against hazards such as electrical faults and overheating, ensuring reliability and peace of mind even in damp, wet conditions.

Speaking about the new launch Malhar Vadke, Vice President – Large Domestic Appliances, Crompton Greaves Consumer Electricals Ltd said, “The monsoon season brings heavy rains, high humidity, and fluctuating water quality that often causes sedimentation and scale buildup in water heaters, creating real challenges for homeowners. At Crompton, we focus on creating innovations that directly tackle everyday problems while maintaining high standards of quality and reliability. Over the years, this approach has made Crompton one of India’s most trusted brands, known for combining advanced technology with practical solutions. The RapidJet TDS 2000 reflects this commitment perfectly. Built to handle hard water and moisture during the monsoon and beyond, it features Anti-Scale Technology and durable materials to ensure consistent, energy-efficient performance and long-lasting reliability. This product raises the bar for durability and efficiency, showcasing Crompton’s dedication to meaningful innovation that delivers real value to customers.”

Building on the success of its RapidJet series, which has garnered the trust of over 11 lakh customers since 2019, Crompton continues to deliver consumer-centric innovations backed by its legacy of over 85 years of quality and reliability. To support the launch of the RapidJet TDS 2000, the company has also initiated employee awareness programs to highlight the importance of Anti-Scale Technology in combating sedimentation and scale formation.

Available at Crompton-authorized retail outlets nationwide and on major e-commerce platforms, the RapidJet TDS 2000 is designed to provide a reliable and efficient water heating solution for modern households, ensuring durability and peace of mind for consumers in all water conditions.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc.; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers. 

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs.

Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category. 

Cumin Co., a design-forward kitchenware brand inspired by the heart of Indian homes, proudly announces the launch of India’s first 100% toxin-free enamel cast iron cookware.

Cumin Co. No. 8 Moringa Dutch Oven

Crafted with care, certified for safety, and built for modern living, Cumin Co. is reimagining what healthy cooking should feel like—effortless, beautiful, and safe.

Born from a simple question—Why is it so hard to find healthy, beautiful, and easy-to-use cookware?—Cumin Co. is here to change the game. The brand’s enamel-coated cast iron range, including Tawas, Skillets, and Dutch ovens, offers timeless design with unmatched functionality, all without the harmful chemicals often found in traditional non-stick or metal cookware.

“We’re not just making cookware—we’re crafting experiences,” said Udit Lekhi and Niharika Joshi, Founder of Cumin Co.

Cumin Co. was inspired by the energy of bustling Indian kitchens and the desire for cookware that’s as safe as it is stylish. This is cookware you can count on—for your family, your food, and your health.”

What Sets Cumin Co. Apart:

• 100% Toxin-Free: No PTFE, PFOA, PFAS, lead, or cadmium—ever.

• Compliant on Global Safety standards -Approved by US FDA, EC 1935/2004, and LFGB for food safety.

• Enamel coated  Cast Iron: Durable, non-reactive, and naturally non-stick with proper seasoning.

• Baby-Food Safe: So safe, even your little one’s first bites are protected.

• 10 years warranty, Low Maintenance, High Style: Designed for busy kitchens and modern aesthetics.

• Compatible with gas, induction, and electric stoves, Cumin Co.’s cookware is made for every kind of home and every kind of cook—from the novice making their first roti to the seasoned chef slow-cooking a Sunday feast.

About Cumin Co.

Cumin Co. is India’s first brand to offer 100% toxin-free enamel cast iron cookware that blends traditional durability with modern safety standards. More than cookware, it’s a celebration of the Indian kitchen—where food is love, and cooking is care.

Shop:

Cumin Co.’s full product line is now available online at www.cuminco.com.

 Limited launch stock is available with exclusive discounts and early access bundles for first-time buyers.

Flipkart, India’s homegrown e-commerce marketplace, today announced the return of its highly anticipated GOAT (Greatest of All Time) Sale, scheduled to run from July 12 to 17, 2025. Flipkart Plus members will receive early access starting July 11. Designed to deliver unmatched value and convenience, the sale brings exciting deals, enhanced exchange options, and extensive bank offers - with no paid memberships required. On July 11, Flipkart will roll out category-specific access passes and ‘Early Bird’ deals for high-demand segments like smartphones, large appliances, and fashion. Flipkart Plus members will also get access to great deals, reward multipliers, and early access to special offers. Customers can maximise savings through SuperCoins, prepaid/UPI bonuses, and up to 10% instant deals via partner banks, including Axis Bank, HDFC Bank, and IDFC First Bank, with flexible EMI options.

From SuperCoins to Super Speed: Flipkart's GOAT Sale Powers India's Next Shopping Wave: Begins 12th July

Pratik Shetty, Senior Director, Marketing and Media at Flipkart, said, “The GOAT Sale 2025 reflects Flipkart’s customer-first mindset - delivering smart, affordable, and personalized shopping at scale. With innovations like live commerce, voice search, and seamless exchange, we’re simplifying discovery and decision-making across categories. This edition offers our widest selection yet, backed by curated deals like the GOAT Top 50, no-cost EMIs, SuperCoins offers, and expanded bank offers. We’re also rolling out several firsts: from hyperlocal delivery and creator-led formats to gamified experiences that deepen engagement. At its core, GOAT 2025 is more than a sale - it’s a strategic moment connecting millions of shoppers with MSMEs, emerging brands, and regional sellers. It’s built for how India shops today - and where it’s headed next.”

Flipkart is also connecting with people across India through an interesting ‘Flippin Amazin’ campaign, which uses humour and tech to create a disruptive, consumer-first experience that reimagines the shopping journey. Central to this campaign is a WhatsApp chatbot that enables customers to connect with Flipkart to access the best shopping deals.

What can customers expect from the GOAT 2025 sale?

Innovation-led, enhanced on-app experience
This year’s GOAT Sale is centered around making shopping smarter, faster, and more personalized:

• Deals on Live Commerce & Video Demos: Flipkart elevates shopping with video-led demos, creator showcases, and live commerce. Several creators will spotlight real-time picks across lifestyle, electronics, and beauty—offering great deals and limited-time drops. Daily live sessions during the sale intrigue period are already driving early excitement and engagement.

1. 7 hours of live interactions daily are keeping users engaged and informed during the intrigue period

2. Notably, 90% of users who joined live sessions revisited the same category, showing strong interest and conversion potential.

• Gamified Offers:

1. Tick Tock Deals (hourly flash deals)

2. Coupon Unlocks and Treasure Hunts on the app

• Curated Discovery: The GOAT Top 50, a special list of trending and top-rated products

• Seamless Fulfilment:

1. 1-day metro delivery

2. 10-minute delivery via Flipkart Minutes

3. Video assistance and a dedicated support line for post-purchase care

• Flipkart Plus Silver Challenge: There is a chance for customers to earn rewards with the Plus Silver Challenge. Simply tap “Participate Now,” visit the Plus GOAT page to earn 5 SuperCoins, and complete a quick quiz for 5 more—unlocking guaranteed SuperCoins in just a few easy steps.

Great deals across every category

• Smartphones and Gadgets: Grab top offers (up to 50%) and new launches from Samsung, Apple, Vivo, Realme, Motorola, and more—with added benefits like no-cost EMI and exchange deals.

• Electronics and two wheelers: Upgrade your digital lifestyle with deals on top tech brands like Apple, CMF by Nothing, Samsung, boAt, and Redmi. Save big on products like HP 15s i3, Samsung Galaxy Book 4 i3, Asus Vivobook i3, Apple iPad 2025 A16, Redmi Pad SE 8 GB / 128 GB, OnePlus Pad Go, Sony PS5 Digital Console, Metashot, and Hero Xtreme 125R. Great tech, great value.

• Home Appliances: Enjoy top deals on smart TVs, refrigerators, washing machines, ACs, and more from Samsung, Prestige, LG, TCL & SONY. Over 50% of the selection features special pricing, with 3/6/9-month no-cost EMIs on most products. Access easy exchange on premium appliances and unbeatable prices on new launches, making high-end upgrades more accessible than ever.

• BGM (Beauty, Grooming & Wellness): Get the best offers on skincare, haircare, and wellness picks—from cult K-beauty brands and other premium brands. 

• Home Essentials: Up to 70% off on kitchenware, cleaning tools, and organizers from Pigeon, Mortein, and more—everyday utility, GOAT prices.

• Grocery: New users can avail ₹400 off, structured as ₹100 off on each of their first 4 grocery transactions, and avail bank offers (Valid till July 17) such as:

1. Axis Bank Credit Cards (EMI and Non-EMI Transactions), Flipkart Axis Bank Credit Card EMI Transactions and IDFC First Bank (Credit Card Non-EMI and EMI Transactions, and Debit Cards):

• ₹200 off on a minimum transaction of ₹2,000

• Flipkart Minutes: Midnight Drop Sale: A special 12 AM to 2 AM sale window is being planned on Flipkart Minutes. All mobile and electronic deals will be available during this slot. GOAT Sale products, especially mobiles, will be delivered within 10 minutes, showcasing the platform’s instant delivery capabilities

• Fashion Bonanza: Enjoy Buy one get one (BOGO) deals, mega clearance deals, and fresh arrivals for men, women, and kids from brands like PUMA, USPA, LEVI'S, Casio, HRX & more.

• Furniture and Home Decor: Style your home with smart deals on sofas, beds, dining sets, and décor from top brands like Raymond Home, Wakefit, and more. Best-in-season picks at prices that fit your space and budget.

Exciting launches from top brands

• Electronics: Check out the latest drops—new audio gear from Mivi, Govo, Nothing, OnePlus, Sony, plus the Sony PlayStation Portal, Fire-Boltt Smart Glass, and upcoming OnePlus Pad 3. Also, explore new laptops from Acer, Asus, HP, Motorola, and MSI. July’s packed with top tech upgrades!

• Home Appliances: Experience brilliance with TCL’s Mini LED TVs, blazing 4K with Xiaomi Fire TVs, and AI-powered immersion with Samsung Vision AI QLEDs. Plus, explore MI’s 55” QLED, Whirlpool & Voltas Beko washers, Haier floral-glass fridges, Acer & Sharp ACs, and smart kitchen picks from Prestige and Kenstar- all packed with premium features at great value.

Affordability Options at Scale

• Up to 10% instant deals from Axis Bank, HDFC Bank, IDFC First Bank, and more

• No-cost EMIs, UPI offers, and bundled exchange deals

• Additional Flipkart Axis Bank Credit Card benefits

• ‘Flipkart Plus’ now gives you early access to major shopping events, surprise post-order treats, and extra 10% off using SuperCoins on bestsellers

• SuperCoins, Flipkart’s rewards currency offers great savings on every purchase and shopping privileges that enable customers to shop smarter. Additionally, get 2% off on Flipkart Gift Cards when you pay with Flipkart UPI, debit or credit card.

Powering Bharat’s E-commerce Growth 
During Flipkart’s GOAT Sale, lakhs of sellers, from both metros and smaller towns, are expected to see a surge in visibility and engagement. These shopping festivals not only drive demand but also equip local MSMEs, artisans, and regional brands while making selling at scale simpler and more sustainable.

How Customers Can Prepare:

• Wishlist top picks in advance for easy access

• Activate Flipkart Plus membership for early entry

• Check bank offers and ensure payment methods are linked

• Look out for hourly flash deals, limited drops, and extra savings through SuperCoins

• Trade in old gadgets and appliances for maximum exchange value

Flipkart invites customers from across India to experience the most comprehensive, accessible, and rewarding shopping event of the year. The GOAT Sale is not just a sale; it’s a commitment to India’s shoppers, sellers, and digital economy.

About the Flipkart Group 
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money. 

Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.

For more information, please write to media@flipkart.com. 

This expansion comes at an opportune time, aligning with the robust growth trends in the Indian real estate market. The increasing number of new homes, particularly in rapidly urbanizing areas, is a significant driver for the kitchen appliance sector. This surge is further fueled by factors such as rising disposable incomes, evolving consumer lifestyles, and a strong shift towards modern, technology-driven living spaces and smart home solutions. Tier-II and even Tier-III cities are now key growth hubs, demonstrating increasing demand for advanced amenities, energy-efficient appliances, and home automation, creating a fertile ground for Hindware's comprehensive new appliances range.
 

New Range from Hindware Smart Appliances
 

Commenting on the launch, Mr. Mahesh Kumar Choudhary, President, Hindware Home Innovation Limited, said, “We are incredibly excited to strengthen our presence in the Kitchen Appliances space. Understanding the rapid evolution of Indian homes—driven by real estate growth and modern homeowners' discerning tastes—we have curated a comprehensive range of Smart energy-efficient Kitchen appliances. These are meticulously engineered to offer unparalleled performance and design, ensuring Indian consumers have access to the intelligent, efficient, and stylish solutions they aspire to. Our continued focus on expanding our portfolio of kitchen chimneys and other advanced kitchen appliances reinforces our commitment to transforming everyday cooking experiences across Indian households."
 

Expanded Chimney Portfolio with New BLDC Motor Models

The brand has added 12 new BLDC motor-equipped models designed to ensure a truly smoke-free kitchen. The chimneys feature motion sensor control for touch-free operation and filter-less thermal auto-cleaning for effortless maintenance. For increased ventilation when required, a turbo speed function quickly eliminates intense cooking fumes. These chimneys are equipped with a 3-year comprehensive warranty and a 12-year motor warranty, ensuring complete peace of mind. Available in 60 CM, 75 CM, and 90 CM sizes, a range of options suits various kitchen needs.
 

Expanded Built-in Range with New Hobs & Ovens

The expansion of the premium built-in range includes the Marcus 80 L and Ottavio 44 L built-in ovens. The Marcus 80 L oven stands out with advanced technologies such as team assist and air fryer capabilities. It offers 16 versatile cooking modes, empowering consumers to create healthier, more flavorful meals and elevate their overall cooking experience.
 

The brand also introduced over 20 state-of-the-art hob SKUs, including the Ivana Pro, Ilaria, and Ivana Neo models, featuring spill-proof technology concealed brass burners, auto-ignition, flame guard pan support and the Flame Failure Safety device enhancing the cooking experience. The hobs come with various layouts and in 2 to 5 burner configurations.
 

New Classic Series Kitchen Sinks Launched

Catering to the rising popularity of modular kitchen designs, Hindware also launched its Classic Series Kitchen Sinks. Homeowners can now enjoy durable, high-quality, and cost-effective sink options that promise to be both a lasting and stylish enhancement to their kitchens.
 

As part of its continued efforts to strengthen stakeholder engagement, Hindware Smart Appliances recently hosted a Grand Sales Conference and recognition event in Pattaya and Bangkok (Thailand), attended by over 200 top-performing channel partners and sales employees. During the event, the brand also showcased a range of upcoming products across categories such as Kitchen appliances, Sinks and Water Heaters.
 

About Hindware Home Innovation Limited

Hindware Home Innovation Limited (NSE: HINDWAREAP; BSE: HINDWAREAP), home to the iconic Hindware brand, offers a diverse range of appliances under its Hindware Smart Appliances brand. This includes chimneys, hobs, cooktops, dishwashers, microwaves, ovens, and sinks. Through a joint venture with Groupe Atlantic of France (Hintastica Private Limited), Hindware Home Innovation also manufactures water heating solutions for India and the SAARC region.
 

Through its subsidiary, Hindware Limited, the company holds a leading presence in the sanitaryware, faucets, and plastic pipes and fittings segments.
 

For further information on the Company, please visit www.hindwarehomes.com.

Crompton Ameo Fresh Nutri Blender

In a world where mornings are rushed and nutrition often takes a backseat, preparing fresh, wholesome meals can feel like a challenge. Working professionals and young families are steadily moving away from packaged foods, gravitating instead towards solutions that enable quick, hygienic, and reliable food preparation. The Ameo Fresh Nutri Blender is a testament to Crompton’s commitment to empowering consumers with tools that facilitate healthier living in an increasingly busy world. With a powerful 400 watts of blending performance, this sleek blender effortlessly combines convenience and efficiency, making it an essential tool for quick and nutritious meal preparation. By simplifying the preparation of healthy meals, Crompton not only supports individual health and wellness goals, but also encourages a broader lifestyle change toward nutrition and wellness.

The product boasts a range of user-centric features designed for practical, everyday benefits:

• Lump-free quick blends with Maxi blend technology: Specially crafted stainless-steel blades and jar design to create a vortex motion ideal for creamy smoothies, shakes, dips, baby food, and more

• Safety and Convenience: With a Power Button and unique Intelligent Locking Mechanism, ensuring safe and hassle-free use

• Hygienic food preparation: All jars are made from BPA-free and SS 304 stainless blades, to create delicious and healthy recipes without any concerns

• Leakage-Free Operation: The leak-proof base offers a clean, spill-free blending experience

• Easy to use and carry: Add-on sipper cap and storage lids allow users to blend and carry drinks in the same jar, ideal for busy mornings or on-the-go refreshment

• Next gen Compact Design: Space- saving compact design for compact kitchens without compromising on performance

Speaking about the new launch, Ketan Chaudhari, PL Head – Small Domestic Appliances, Crompton Greaves Consumer Electricals Ltd. said, “Today’s consumer isn’t just looking for appliances — they’re looking for enablers of better living. With the Ameo Fresh Nutri Blender, our goal was to create something that fits seamlessly into the everyday — not just in function, but in design and aesthetics. Whether it’s the early rush before work or trying to make healthier choices for your family, this product is designed to support real-life routines. It’s another step in our journey to make Crompton synonymous with smart, healthy living for Indian homes.”

The Crompton Ameo Fresh Nutri Blender is now available on e-commerce platforms in India at an MRP of INR 5,299/-.

With this launch, Crompton further strengthens its presence in the food preparation category, offering a compact yet powerful solution for consumers looking to adopt healthier habits — one blend at a time.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc.; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers. 

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Sony India today announced the BRAVIA 8 II series, a revolutionary addition to its acclaimed line of televisions. This new series combines state-of-the-art QD-OLED technology with the advanced AI Processor XR to deliver unmatched picture quality and lifelike audio experiences. Designed to cater to the modern viewer, the BRAVIA 8 II series offers perfect blacks, precise shadow details and dynamic contrast, all while enhancing sound with Acoustic Surface Audio+ and Dolby Vision Atmos and various Studio Calibrated modes developed in collaboration with the leading streaming services.

BRAVIA 8 II QD OLED

Powered by an XR Processor™ with AI technology, BRAVIA 8 II delivers lifelike visuals and immersive sound for a cinematic experience

The new BRAVIA 8 II series will be available in 164 cm (65) and 139 cm (55) screen size. 

Powered for precision. XR Processor in BRAVIA 8 II series features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Experience true cinematic visuals with Studio Calibrated Mode, presenting content exactly as the creators envisioned
BRAVIA 8 II series is equipped with Studio Calibrated Mode that reproduce the image quality intended by film content creators in a home setting. In addition to the existing established Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode, Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series and for the first time, live sports. The BRAVIA 8 II series is IMAX enhanced and supports both Dolby Vision® and Dolby Atmos®, offering exceptional brightness, sharper contrast, richer colours, and immersive sound for a superior viewing experience on Prime Video, Netflix and other popular streaming platforms.

Enjoy perfect blacks, superior contrast and brilliant colours with the state-of-the-art QD-OLED screen
OLED technology in the BRAVIA 8 II series delivers unparalleled picture quality with perfect blacks, accurate shadow details, and superior contrast. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours. The infinite contrast ratio enhances every scene with stunning realism, making every image more dynamic and lifelike, perfect for an elevated cinematic experience at home. 

XR Contrast Booster enhances brightness and colour depth, bringing every scene to life
BRAVIA 8 II has a high luminance panel and temperature sensor which helps XR Contrast Booster 25 precisely controls light for brighter pure black pictures This technology results in deeper blacks and brighter whites, giving a dynamic contrast that brings scenes to life. The QD-OLED panel keeps colours consistent ensuring consistent picture quality from any seat in the room.

Witness stunning colours with XR Triluminos Max and remarkable clarity with XR Clear Image technology
XR Triluminos Max in the BRAVIA 8 II series reproduces over a billion colours, capturing subtle differences in saturation and hue that enable natural shades in every detail. This technology ensures that every hue and shade is rendered accurately, making images appear true to life. It uses a custom database of textures to intelligently upscale any content to near 4K quality, regardless of the source.

Immerse yourself in a cinematic audio-visual experience with Dolby Vision and Dolby Atmos
The BRAVIA 8 II series supports advanced audio and visual technologies such as Dolby Vision and Dolby Atmos. Dolby Vision provides vibrant visuals with exceptional contrast, while Dolby Atmos delivers immersive spatial sound with in-depth and clearer audio technology, making you feel like part of the action.

Enjoy sound from the screen with Acoustic Surface Audio+ 
Acoustic Surface Audio+ is a technology used in Sony BRAVIA 8 II, that turns the entire screen into a speaker. It uses actuators behind the screen to create vibrations, which in turn generate sound. This ensures sound is perfectly aligned with the picture, creating a truly immersive viewing experience, further enhanced by cinematic bass from subwoofers.

Access SONY PICTURES CORE and turn your living room into a cinematic hub with exclusive movies and content
The BRAVIA 8 II Series features Sony Pictures Core, a unique platform that provides access to a vast library of Sony Pictures movies. The platform also includes 4K HDR and IMAX enhanced movies, offering an elevated movie-watching experience with superior picture and sound quality. For 24 months, receive 10 FREE credits to stream movies in 4K Blu-ray quality with IMAX Enhanced visuals to elevate your home entertainment experience and bringing the magic of the big screen to your living room.

BRAVIA 8 II delivers responsive gameplay with breathtaking visuals and ultra-smooth performance
The BRAVIA 8 II series is optimized for gaming and is Perfect for PlayStation 5. It features Auto HDR Tone Mapping, which automatically adjusts HDR settings for the best picture quality. With 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), the television gives you smooth and clear movement for responsive gameplay. BRAVIA automatically switches into Game Mode with PS5 to minimize lag and maximize responsiveness. With Game Menu elevate your gaming experience by providing seamless access to game status, settings, and assist functions all in one place. Gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access.

Slim One Slate design and equipped with an elegant premium Eco Remote combining style and convenience

The Slim One Slate design seamlessly integrates the screen and bezel into a single, unified slate, maximizing your viewing experience. Its flush, one-piece back highlights the TV’s sleek lines and slim profile, making it perfect for wall mounting and blending effortlessly with your walls. The warm, smudge-resistant texture harmonizes with your interior décor. 

Designed with the environment and accessibility in mind
Sony’s Road to Zero plan targets zero environmental impact by 2050 across its operations and product life cycles. Contributing to this vision, BRAVIA TVs combine premium design and top-tier picture and sound quality with eco-conscious innovations. The Eco Dashboard 2 enables easy management of energy settings and power consumption tracking. BRAVIA also incorporates recycled materials, including Sony’s SORPLAS, in components like speaker boxes and bezels. Additionally, voice commands and accessibility shortcuts ensure seamless operation for all users, enhancing convenience and inclusivity.

Price and Availability

BRAVIA 8 II series is available across Sony retail stores - Sony Center and Sony Exclusive, www.ShopatSC.com portal, major electronic stores and other e-commerce portals. Sony India is also offering a comprehensive two-year warranty on the Bravia 8 II.

About Sony India Pvt. Ltd.
Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

Tetley Green Tea, one of India’s most trusted Green Tea brands under Tata Consumer Products, today announced the launch of two breakthrough green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care with added Biotin — redefining what green tea means for the modern Indian consumer. These are not just regular green teas. With proven ingredients and great taste, the new range is built to deliver real benefits — L-Carnitine is a natural nutrient proven to burn body fat while Biotin is a natural vitamin known to support beautiful hair and glowing skin.

Tetley Green Tea Slim Care #NotYourRegularGreenTea

Leading the charge is Kriti Sanon, actor, wellness enthusiast, and the new face of Tetley Green Tea’s wellness portfolio. As the brand ambassador, Kriti, known for her love of fitness and healthy living, brings alive the proven efficacy of these science backed natural ingredients, with the vibrant new #NotYourRegularGreenTea campaign.

Tetley Green Tea SlimCare | #NotYourRegularGreenTea 

Link to the film: www.youtube.com/watch?v=LyCiloZjBJc  

"Tetley Green Tea Slim Care isn’t your regular green tea — and that’s exactly why I love it. It’s powered by L-Carnitine, a natural nutrient proven to burn body fat. For someone like me, always on the move, this blend of flavour and function fits right in. It’s smart, simple, refreshing, purposeful and makes every cup count," adds Kriti.

With added L-Carnitine and Biotin, Tetley has crafted green teas that are in line with the category’s evolution towards holistic wellness. Both variants are designed to help address real consumer needs — weight management and skin & hair health— while offering a refreshing and enjoyable green tea experience.

Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, added, “Consumers today are looking for more from their everyday wellness choices — they want efficacy with enjoyment. Tetley Green Tea Slim Care and Beauty Care are tailored for this evolving mindset. With functional ingredients backed by science, we are offering green teas that not only taste great but also support consumer’s wellness goals. These are truly not just regular green teas.”

Arpan Bhattacharyya, Executive Director - Head of Creative (South) at MullenLowe Lintas said, “Green tea with added L-Carnitine is new news in the category. Our attempt was to bring alive the new proposition with a deep-rooted consumer insight of how even for celebrities, like Kriti Sanon, the best laid wellness and fitness plans are hard to stick to in everyday life. We crafted slice of life moments and positioned the new Tetley Green Tea with added L-Carnitine as a solid modern wellness companion with proven efficacy. Kriti’s charm and authenticity adds relatability to the campaign, and we hope that it resonates with the consumer.”

Both Tetley Green Tea Slim Care and Tetley Green Tea Beauty Care are available across major retail stores and e-commerce platforms nationwide. This launch reaffirms Tetley’s position as a category pioneer — blending innovation, functionality, and lifestyle relevance in every sip.

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 275 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 17,618 Crs with operations in India and International markets.

Last 10-year financials are available on Historical financial data.  For more information on the Company, please visit our website www.tataconsumer.com

Butterfly New Logo

At the heart of this refresh is a symbol as timeless as it is transformative—the fingerprint. Merging beautifully into the wings of a butterfly, the evolved icon reflects the brand’s core belief: that while life changes, one’s essence remains. It is this personal imprint—one’s way of thinking, cooking, creating, and living—that Butterfly now celebrates.

This new era of Butterfly speaks directly to consumers with a ‘zillenial’ attitude to life—self-aware individuals who embrace transformation while staying rooted in who they are. For them, change is constant—but authenticity is non-negotiable. The brand aims to focus not on age, but on attitude by moving beyond demographics to psychographics—because a zillenial mindset isn’t defined by numbers, borders or genders but by how one embraces change.

Butterfly’s refreshed positioning, ‘Celebrating Change’, reflects a deep understanding of modern Indian homes, where shifting roles, hybrid lifestyles, and tech-integrated living are the norm. As a subsidiary of Crompton, one of India’s leading names in home solutions, Butterfly is now equipped to bring intuitive and purposeful innovations that transform everyday experiences in the kitchen and beyond.

“For over 40 years, Butterfly has been a part of millions of kitchens across India. Today, as homes become more fluid and identities more self-defined, our new identity reflects not just who we are—but who we’re here for,” said Swetha Sagar, Chief Business Officer, Butterfly.

The new Butterfly logo is more than just a symbol—it’s the mark of millions of consumers, retailers, dealers, employees and designers who are making the Butterfly products. Crafted from the distinct swirls of a fingerprint, the wings of the butterfly now carry the story of every individual it touches. It’s a tribute to the idea that no matter how much life shifts, one’s identity leaves a mark—on choices, kitchen and the everyday rhythm.

“This is more than a rebrand. It’s a reimagining of what it means to belong in a modern Indian kitchen. Butterfly is for the originals. The ones who grow, shift, and adapt, but never lose the essence of who they are.” she said.

From mixer grinders to cooktops, Butterfly’s product range is undergoing a transformation across categories—designed to be more intuitive, durable, and design-forward, catering to the changing rhythms of contemporary households. The brand’s commitment remains the same: to improve everyday life by providing intelligent solutions that understand and evolve with the consumers.

About Butterfly Gandhimathi Appliances Ltd.

‘Butterfly’ is amongst the Top 3 Brands in India in kitchen and small domestic appliances. It is a reputed brand with high consumer recall in South, known for Aesthetics and Product Quality. It has diverse product portfolio, with variants adapted to meeting consumer needs. It has 4 core products – Mixer Grinders, Pressure Cookers, Gas Stove, Wet Grinders and backed by a full suite of small domestic appliances. It has state of art in-house manufacturing setup with strong backward integration.

Anjali Anand with TTK Prestige AirFlip two-in-one Air Fryer at the Style Icons Summit 2025

The launch was led by actor Chitrangada Singh, joined on stage by style icons Nushrratt Bharuccha, Radhika Madan and Abhishek Banerjee, adding a glamorous touch to the brand’s celebration of kitchen as a space of aspiration and self-expression.

Traditionally seen as a purely functional space, the Indian kitchen is undergoing a cultural shift. It’s now a place of creativity, connection—and increasingly—style. Through this association, TTK Prestige is championing the idea that "The Kitchen is the New Red Carpet", where everyday moments and meals reflect modern Indian sensibilities, values, and aesthetics.

Speaking about the partnership, Mr. Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, said, "Our presence at the Style Icons Summit is a conscious, strategic decision. The modern Indian consumer seeks products that reflect their identity, and the kitchen has become a primary canvas for this expression. TTK Prestige is synonymous with the style and substance of the new-age Indian lifestyle. With products like our newly launched AirFlip Air Fryer and the Svachh range, we are making a cleaner, healthier, and more stylish way of living effortlessly accessible."

By participating in a platform that honours fashion, glamour, and cultural influence, TTK Prestige is sending a powerful message—that true style begins at home. With its elegantly engineered innovations, the brand is reimagining kitchens not just as cooking zones, but as vibrant, social spaces that represent personal flair. This partnership is part of a larger storytelling arc where the brand aims to shift the perception of kitchenware from utility to aspiration—celebrating the style icon in every Indian home.

About TTK Prestige

TTK Prestige Limited is part of TTK Group. Over the past six decades TTK Prestige Limited, has emerged as India’s largest kitchen appliances company catering to the needs of homemakers in the country. Every Prestige brand product is built on the pillars of safety, innovation, durability and trust, making the brand the first choice in millions of homes. In April 2016, TTK Prestige bought UK based Horwood Homewares and launched Judge Brand in India in August 2017. 

For more information, please visit shop.ttkprestige.com.

The Sleep Company’s 150th store opens in Mumbai — Raashii Khanna joins Co-Founders Priyanka Salot & Harshil Salot in celebrating the growing comfort-tech revolution!
 

From a digital-first startup in 2019 to a household name in just five years, The Sleep Company has reimagined the sleep category with its patented SmartGRID® technology, fast-growing omnichannel presence, and a loyal base of over 10 Lakh+ customers. With an ARR of Rs. 600 crore and a strong foothold across metro and emerging cities alike, the brand has firmly established itself as one of India’s fastest growing mattress and comfort-tech players.

Driven by real consumer insights, The Sleep Company’s expansion is rooted in one clear trend — today’s consumers want more than convenience; they want experiential buying. In a high-involvement category like sleep, where comfort is subjective and nuanced, people increasingly seek the ability to touch, feel, and try before they trust. This need has shaped the brand’s premium Experience Centre format, where every store is designed not just to sell, but to demonstrate the science behind great sleep.

The newly launched store brings to life the brand’s signature Sleep Labs, featuring interactive demos like Pressure and Heat Mapping Tests that compare SmartGRID® with traditional memory foam. These aren’t just product trials — they’re transformative experiences that educate consumers on the future of comfort.

Priyanka Salot & Harshil Salot, Co-founders, The Sleep Company said, “The 150th store marks a meaningful milestone in our journey — not just in terms of numbers, but in the growing shift we’re seeing in how India approaches sleep and comfort. When we started The Sleep Company, our goal was to make cutting-edge comfort technology available to every household — not just online, but in a way people could truly experience. With each store, we’re bringing that vision closer to reality.”

They further added, “Consumers today are more informed, more curious, and more willing to invest in products that improve their everyday lives — and we see that reflected in the way they engage with our SmartGRID® innovation. This expansion is a response to that demand. It allows us to meet people where they are — in cities big and small — and give them the confidence to choose better sleep, through spaces designed around experience, education, and trust. We’re excited about what lies ahead as we continue to build the future of comfort-tech in India.”

Raashii Khanna, Indian Actor, also shared her experience, “Good sleep isn’t a luxury — it’s essential to how we show up in life every day. That’s why I’m so excited to be part of this milestone with The Sleep Company. Their focus on science-backed comfort, is something I genuinely admire. It’s a brand that blends elegance with purpose — just like how I approach my craft — and I’m proud to be associated with a mission that’s helping people across the country rest better, live better, and dream bigger.”

With a bold vision to expand over 1 lakh sq. ft. of premium retail space by FY25, and a growing presence in Tier 2 and Tier 3 cities, The Sleep Company is solidifying its position as India’s most trusted comfort-tech brand. As the lines between wellness and lifestyle continue to blur, the brand aims to meet the evolving needs of a new generation — one that prioritizes both innovation and well-being.

About The Sleep Company

The Sleep Company is Asia’s first and only provider of SmartGRID technology, revolutionizing sleep and sitting solutions. As one of India’s fastest-growing brands, it is reshaping both the direct-to-consumer (D2C) and omnichannel landscapes while driving innovation in the mattress industry. Founded by the visionary couple Priyanka and Harshil Salot, The Sleep Company began as a pursuit of scientifically supported mattresses and has evolved into a brand dedicated to enhancing consumers’ sleeping and sitting experiences.

The company offers premium products in diverse comfort categories resulting from meticulous research that stands light years ahead of competitors, with technology rooted in cutting-edge developments in material science and sleep science. Initially adopting a purely D2C model, The Sleep Company has since transitioned into an omnichannel powerhouse. In June 2022, the company marked its foray into offline retail with the launch of its first store in Bangalore, and currently has over 150+ stores.
 

By enhancing discoverability and streamlining supply chains, The Sleep Company consistently delivers a distinctive value proposition with accessible premium products. After securing INR 13.4 crore in pre-Series A, and INR 177 crore in a Series B round led by Premji Invest and Fireside Ventures, the Company has now secured INR 184 crore in Series C funding.

Mr. Padmanabh Shah

Mr Shah added, “SPEZI is a sparkling, fresh mixed drink made from cola and orange soda. The fizzy cola mix is non-alcoholic. Flavor plays an important role in soft drink selection, and expanding flavor variety is what is creating the add-on demand. SPEZI is a Fun Drink and India is Loving it.”

To amplify awareness, Heimat has rolled out an all-India campaign inside PVR INOX cinema lobbies, matching Spezi’s bright visual identity with high-footfall movie nights. Parallelly, a digital-push is given to consumers in immersive ways to share the cola-orange experience online. The dual approach—for reach and performance marketing for precision—reinforces Heimat’s data-led philosophy while building Spezi’s as a playful drink. 

This significant order underscores Crompton’s ongoing commitment to providing sustainable irrigation solutions that empower farmers across India. The turnkey project also includes a comprehensive five-year maintenance contract (CMC), ensuring long-term reliability and support for the installed systems. Crompton’s advanced solar-powered DC submersible pumps are engineered for durability, high performance, and ease of use, specifically designed to address water access challenges in off-grid and rural regions. The company will leverage its trained field personnel, local district support teams, and robust after-sales service network to ensure seamless implementation and operational excellence throughout the project’s lifecycle.

This initiative aligns directly with national objectives to facilitate farmers’ transition from conventional energy sources to renewable solar energy, delivering both economic savings and environmental benefits. The order comes amid rapid growth in India’s submersible water pump market, driven by increasing demand in agriculture, rural water supply, and off-grid applications. Solar-powered submersible pumps are becoming vital in regions with irregular rainfall and limited grid power, enabling consistent and sustainable irrigation.

Mr. Rajat Chopra, Business Head – Home Electricals & Pumps at Crompton Greaves Consumer Electricals Ltd., commented, “We are delighted to have received the Letter of Award from MEDA for 4,500 Solar Photovoltaic Water Pumping Systems under the PM-KUSUM scheme. This milestone not only marks our largest solar pump order to date but also reflects our ongoing commitment to delivering reliable and high-performance pumping solutions tailored to the needs of farmers across India. The order reinforces confidence in Crompton’s product excellence, long-lasting performance, and robust service network. It further strengthens our position as a trusted partner in driving solar-powered irrigation forward. At Crompton, we remain focused on enabling clean energy access for farmers while ensuring seamless execution backed by quality, innovation, and strong after-sales support.”

Crompton actively participated in the tender process across four key states — Haryana, Maharashtra, Rajasthan, and Madhya Pradesh. The initial phase, overseen by SECI and MNRE, has transitioned to respective state nodal agencies including HAREDA, MEDA, MSEDCL, MPUVNL, and RHDS for final execution. While Crompton is already operational in Haryana, Rajasthan, and Maharashtra, the company is preparing to commence work in Madhya Pradesh and is poised to expand its footprint across other Indian states.

With over 85 years of experience, Crompton continues to innovate and lead in delivering energy-efficient, durable, and smart pumping technologies that support India’s clean energy and water access goals.

About Crompton

With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc.; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.