With public voting playing a key role, Kiddopia encourages parents and educators to participate; every vote counts. Check here

India's homegrown brand nominated for International Award

Named the “Internet’s highest honor” by The New York Times, the Webby Awards were established in 1996 and are presented by the International Academy of Digital Arts and Sciences (IADAS). The awards celebrate excellence across digital platforms, including apps, websites, video, advertising, and innovation. A unique highlight of the awards is the People’s Voice Award, where users and fans play a crucial role by voting for their favorite nominees. A Webby nomination places Kiddopia among the world’s most impactful and innovative digital experiences.

“We are incredibly proud to be nominated for the Webby Awards,” said a spokesperson for Kiddopia. “This recognition is a testament to our mission to create meaningful, engaging, and safe learning experiences for children worldwide. Every vote from our community brings us one step closer to this global honor.”

Kiddopia has consistently been recognised for its immersive and skill-building ecosystem designed for preschoolers. From language and numeracy to creativity, problem-solving, and STEM concepts, the app continues to offer world-class foundational learning and redefine early childhood education through play.

Voting is now open and will close on 16 April 2026. Supporters can help Kiddopia secure a People’s Voice win by casting their vote on the official Webby Awards website.

Vote now and be a part of Kiddopia’s global milestone.

About the Webby Awards

The Webby Awards is the leading international awards organisation honouring excellence on the Internet, including websites and mobile sites; video; advertising, media & PR; apps & software; social; games; podcasts; creators, and AI. Established in 1996, the awards received over 13,000 entries from more than 70 countries this year. Sponsors and partners of the Webby Awards include Adobe, WP Engine, Meltwater, Patreon, NAACP, KPMG, Wall Street Journal, Deadline, AdAge, TechCrunch, The Hollywood Reporter, SXSW, Scalable, and The Society of Digital Agencies.

About Kiddopia

Kiddopia is an award-winning early learning app that offers a holistic blend of academic and creative activities for preschoolers. Crafted for children aged 2-7, it is trusted by parents and educators worldwide. COPPA-certified by kidSAFE, it also commands industry-leading engagement and retention numbers. It even has an animated web show to its name. The preschool app teaches a variety of skills, including improvisational thinking, motor skills, and self-expression, through interactive gameplay. Kiddopia has perfected a learning process that’s natural and intuitive, so preschoolers continually develop, learn, and come back for more!

Truecaller Opens Global Market Access For Its Business Chat Platform

Through this partner-led expansion, Truecaller empowers businesses to reclaim customer attention and establish immediate trust and credibility.

“The definition of success for modern enterprises has fundamentally evolved. It’s no longer just about delivery - it’s about earning attention, establishing credibility, and driving meaningful conversion,” said Priyam Bose, Global Head, GTM at Truecaller.

“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users where they already interact daily through communication that is contextual, trusted, free from clutter, and designed to initiate actions. For existing customers, the outreach opportunity extends to an additional high-impact channel, strengthening the overall customer experience journey.”

Truecaller Business Chat enables a clutter-free, high-trust conversational experience between businesses and consumers. The Business Chat platform equips partners with actionable insights, including real-time data and rich engagement metrics. This facilitates a more sophisticated, data-driven communication strategy that adapts at every stage of the customer journey.

Partners, including Gupshup and OneXtel, are already live in India along with Globe Teleservices, Cloudcom, and Sling Africa in other global markets, rapidly scaling the product in their respective regions. Global partners can now leverage Truecaller’s massive footprint to offer their clients a trustworthy engagement channel in an increasingly crowded digital world.

About Truecaller
Truecaller is an essential part of everyday communication for over 500 million active users worldwide, with over one billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company is headquartered in Stockholm and has been publicly listed on Nasdaq Stockholm since October 2021. For more information, visit www.truecaller.com.

Truecaller surpasses 500 million users worldwide
 

The platform continues to see significant user growth, adding over 50 million users in 2025 alone. Truecaller has crossed 350 million in India alone and 150 million users outside of India as demand for protection against spam, scam and unwanted communication continues to grow globally. Truecaller also crossed 4 million paying subscribers globally earlier this year, further strengthening one of its key revenue streams.
 

“This is an important milestone for us, but it also says something bigger about the world we live in,” said Rishit Jhunjhunwala, CEO of Truecaller. “More and more people need help navigating spam, scams, and unwanted communication every day. Reaching 500 million users shows the scale of that need, and the trust people place in Truecaller to help make communication safer. Our commitment remains focused on continuously strengthening Truecaller with smarter technology and new capabilities that protect users before, during, and after every call or message. Ultimately, our aim is to build a safer, more trusted communication ecosystem for everyone. We now have our sights set on the next milestone: 1 Billion users."
 

With over half a billion people using the platform every month, Truecaller has evolved beyond being just a caller identification application. It has become an essential part of how communication works safely in the digital age, a daily-use trust layer that helps people verify identities, avoid fraud, and make informed decisions about who they interact with.
 

Today, Truecaller operates as a global digital utility platform, embedded into everyday communication habits for hundreds of millions of people. From identifying unknown callers to preventing fraud and enabling safer messaging, the platform has become a habitual, daily-use service that supports safer interactions across the phone ecosystem.
 

Despite serving more than half a billion users globally, the company remains relatively lean, with a team of approximately 470 employees building and operating the platform for users around the world.
 

The company will continue to report the average number of monthly and daily active users on a quarterly basis in connection with its interim financial reports.
 

About Truecaller
Truecaller is an essential part of everyday communication for over 500 million active users worldwide, with more than one billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company is headquartered in Stockholm and has been publicly listed on Nasdaq Stockholm since October 2021.

For more information, visit www.truecaller.com.

International Mind Fitness App Give Me Five Strengthens India Presence with Hyderabad Event

Distinguishing itself from conventional wellness apps, GM5 serves as a trusted digital companion for everyday mind fitness. Available on both Android and iOS, the app offers simple check‑ins, guided reflections, and intuitive wellbeing dashboards that empower users to pause, reconnect, and identify early signs of stress or fatigue. Rather than replacing therapy, GM5 provides consistent, accessible support whenever individuals need a moment of clarity.

Early response has been encouraging, with over 500 registrations in the first weeks and interest from corporate organizations keen to integrate GM5 into employee wellbeing programs. This reflects a broader shift in India toward prioritizing emotional health in workplaces, schools, and communities.

Founded by Brendan Fahey, Dr. Lisa Fahey OAM, and Phil Dymock, GM5 combines decades of expertise in psychology, trauma recovery, community solutions, and technology development. The app has already expanded across Australia, the United States, and Canada, and now turns its attention to India.

The event held at The Park Hotel, Somajiguda, brought together actors, creators, students, professionals, and journalists for an evening focused on dialogue rather than technology. A traditional lamp‑lighting ceremony set the tone, followed by interactive sessions where attendees explored GM5’s purpose, its relevance to India, and its vision for mind fitness as part of everyday life.

The founders emphasized GM5’s guiding principle, “No one should have to navigate their thoughts and emotions alone. By blending clinical insight with human‑centered design, the app seeks to normalize proactive mindl fitness and make support approachable for all.”

With awareness of mind health steadily rising in India, GM5’s Hyderabad pilot signals the beginning of a larger movement, one that aims to embed mind fitness into daily routines and strengthen supportive environments across the country.

About Give Me Five

Give Me Five - is a global digital app designed to support early detection and proactive monitoring of mind fitness Built by experts across psychology, human services, and technology, Give Me Five focuses on preventive mind fitness support, enabling institutions and communities to create stronger systems of care through early awareness and timely intervention.

Website: gm5.io.

Launch of “TrueCyberSakhi: Digital Safety Toolkit” a collaboration between the National Commission for Women (NCW) and Truecaller
 

This partnership establishes a structured framework for coordinated action aimed at enhancing awareness of the evolving digital risks faced by women, while strengthening pathways to institutional redressal, including improved access to the NCW’s 24x7 helpline.
 

As part of the initiative, NCW and Truecaller have jointly developed and launched an interactive digital safety resource titled “TrueCyberSakhi: A Digital Safety Toolkit, Created for Her.” The toolkit is designed to promote informed and confident digital participation by equipping women and the wider public with practical knowledge to navigate online spaces safely. It features interactive modules, including quizzes and self-assessment tools, along with simplified explanations of key digital safety concerns such as spam, phishing, impersonation, harassment, and financial fraud. The resource also provides actionable guidance, structured best practices, and practical do’s and don’ts to encourage safer communication habits.
 

Importantly, the toolkit highlights the NCW’s 24x7 helpline, providing clear guidance on when and how women can seek institutional support and access redressal mechanisms in cases of digital harm.
 

Further strengthening this initiative, Truecaller has verified the NCW 24x7 helpline number on its Government Directory Service (GDS). This step enhances the trust, authenticity, and visibility of the official support channel for women across the country. The verification will enable citizens to confidently identify the official helpline, reduce the risk of impersonation or fraud, and ensure timely access to support through an authenticated government contact point.
 

The initiative is also supported by a coordinated digital and social media awareness campaign to amplify key messages around women’s online safety, responsible digital participation, and access to redressal mechanisms.
 

Speaking at the launch, representatives of both organisations reiterated their shared commitment to strengthening digital trust and empowering women with the necessary knowledge and tools to navigate online spaces safely.
 

Smt. Vijaya Kishore Rahatkar, Chairperson, National Commission for Women, stated, “The National Commission for Women is committed to ensuring that women can participate safely and confidently in digital spaces. This collaboration with Truecaller will enable us to reach women across the country with practical guidance on recognising and responding to online threats, while strengthening awareness of the NCW 24x7 helpline as a trusted support channel. This initiative reaffirms our resolve to address the evolving challenges faced by women in the digital age.”
 

Mr. Rishit Jhunjhunwala, Chief Executive Officer, Truecaller, stated, “Safety in digital communication is foundational to enabling women’s full and confident participation in the digital economy. Through this partnership, we aim to make official support channels more visible, accessible, and easy to navigate for women across the country, contributing to a safer and more trusted digital ecosystem.”
 

About the National Commission for Women
The NCW is an autonomous statutory body established under the National Commission for Women Act, 1990, with the mandate, inter alia, to protect and promote the rights of women by reviewing safeguards, recommending legal reforms, addressing complaints, promoting awareness, and advising the Government on policy matters affecting women.
 

About Truecaller
Truecaller is the leading app for Caller ID and spam blocking worldwide, with over 350 million users in India and 450 million globally. It has undertaken a wide range of safety initiatives to ensure trust and safety in digital communication. It also aims to address the evolving challenges of digital fraud through collaboration with law enforcement agencies, central and state government institutions, and industry partners.

SBI Securities Introduces ‘Women’s Mode’ on App
 

The launch is part of Infinity8, a vision by SBI Securities, aimed at fostering sustained engagement with women investors and strengthening and smoothening financial participation through thoughtful platforms and solutions.
 

Women across India are increasingly taking an active role in financial planning and investment decisions, reflecting a broader shift towards greater financial independence and long-term wealth creation. As this participation grows, the need for financial platforms that are simple, relatable and confidence-building becomes even more important.
 

The Women’s Mode has been developed with this perspective in mind. The feature offers curated goal-oriented journeys, special brokerage plan and simplified tools intended to help women navigate their investment decisions with greater clarity and confidence.
 

Ms. Bhuvaneshwari A., Managing Director & CEO, SBI Securities, said, “Women today are playing a far more active role in financial decision-making and long-term wealth creation. As participation expands, it becomes equally important for institutions to create platforms that make investing more approachable and relevant to their goals. With the Women’s Mode and the Infinity8 initiative, our objective is to move beyond symbolic recognition and focus on sustained efforts that support women in building financial confidence and independence.”
 

Infinity8 reflects SBI Securities’ belief that empowering women financially requires consistent effort and thoughtful innovation. Through such initiatives, the company aims to create an investing ecosystem that is more inclusive, accessible, and aligned with the evolving aspirations of women across India.
 

About SBICAP Securities Limited
SBICAP Securities Limited is a full-service stockbroker in India, offering a wide range of investment solutions including equity trading, derivatives and mutual funds. As a group company of the State Bank of India, the country’s largest public-sector bank, SBICAP Securities is committed to providing financial market access to everyone, built on a foundation of trust, innovation and resources that support clients throughout their investment journeys.

For more information, visit www.sbisecurities.in.

Registered & Corporate Office: SBICAP Securities Limited

Marathon Futurex, Unit No. 1201, B-Wing, 12th Floor, N M Joshi Marg, Mafatlal Mill Compound, Lower Parel East, Mumbai 400013. Corporate Identity Number (CIN): U65999MH2005PLC155485| www.sbisecurities.in | NSE, BSE, MCX-SX & MCX | SEBI Registration No.: Stock Broker: INZ000200032 | DP Registration No.: IN-DP-314-2017 | Research Analyst : INH000000602 | IRDA : CA0103 | AMFI ARN No. 0011
 

Disclaimer
Investment in securities market are subject to market risks, read all the related documents carefully before investing. Investment in Mutual Funds are subject to market risk, please read all Scheme related documents carefully before investing. The information is only for consumption by the client and such material should not be redistributed. We are a distributor of Mutual Funds, LAS, NCDs, Bonds, IPOs and Corporate FDs. Equity SIP is not an approved product of the Exchange and any dispute related to this will not be dealt at Exchange platform. All disputes with respect to the RA distribution activity, would not have access to Exchange investor redressal forum or Arbitration mechanism. Member Entity does not offer any loans and shall engage only in the lending products which are permitted by the SEBI from time to time, such as MTF and T+1+5 funding.

Tayari Entrance by Target

The app is built to make preparation more organised and engaging. It has brought together practice tools, concept revision, quizzes and performance tracking in one place. Students can now create personalised practice sessions through a Custom Test Generator and access a wide bank of Previous Year Questions, helping them prepare in alignment with actual exam patterns. Designed with a gamified approach, Tayari Entrance allows students to challenge their friends, compete on performance and attempt to beat each other’s records while solving questions, making preparation more interactive and motivating.

A key highlight of the application is the AI-powered “Chanakya Error Lab”, which helps students analyse their mistakes and recognise patterns in their learning. The feature encourages smarter preparation by guiding users towards areas that need improvement rather than simply showing right or wrong answers.

The app is available through both free and premium plans. The free version supports regular practice and progress monitoring, while the premium plan offers deeper analysis, extended practice content and advanced preparation support for aspirants.

Students can also easily access on this app important academic questions provided by National Testing Agency and NCERT, making preparation more streamlined and convenient.

Dilip Gangaramani, Founder Director & CEO of Target Learning Ventures Pvt. Ltd., said, “Our aim has always been to make quality learning accessible to every student. Entrance preparation often feels overwhelming for students. With Tayari Entrance by Target, we wanted to create a space that makes preparation structured, engaging and less stressful. The app is designed to help students practise consistently, understand where they are going wrong, and build confidence step by step. Our goal is to support every learner with the right guidance and reliable resources as they prepare for important exams.”

Video link of Tayari App - www.instagram.com/reel.

About Target Learning Ventures Pvt. Ltd
Target Learning Ventures’, formerly known as Target Publications Pvt.Ltd. not only publishes educational books but also works for the betterment of the society in collaboration with a non-profit organization, "Foundation for Learning & Development". With over 19 years of dedication, Target Publications has been a key player in educational content creation. Target covers a spectrum of educational content; from KG to competitive exams like NEET, JEE, MHT-CET and CUET. Target Publications have more than 900 published titles, and collaboration with 6000+ coaching institutions, and partnering with 500+ schools. Its diverse product portfolio includes children's books, school and college material, competitive exam resources, and stationery. Target is now also content partners for various government bodies and members of think tanks. They are empowering students with cutting-edge learning experiences by helping schools establish robotic labs and astronomy centers.

For more details
Kranti Sanyal, Target Learning Ventures Pvt. Ltd.

Email kranti.sanyal@targetlearningventures.com.
Mobile - 9167335033

Truecaller Launches Family Protection in India

Truecaller’s Family Protection is a sophisticated digital shield, designed to protect the entire household from the rapidly evolving landscape of predatory scams. Every family has a tech-aware individual or CTO (chief technology officer) who manages the digital well-being of their parents, elders and children. Family Protection gives the CTO real-time fraud alerts and a remote call hang-up feature, allowing them to end suspicious calls for any member of the group instantly. It also includes shared block lists, customizable security levels and a dashboard to monitor device safety settings, ensuring seamless protection across both Android and iOS devices. Importantly, Family Protection is free to use, allowing people to begin safeguarding their family members immediately.

"Identifying who is calling is a 2010 solution. In 2026, the question is if the call is safe to answer," said Rishit Jhunjhunwala, CEO, Truecaller. "With scams becoming more personalized and emotionally manipulative, we need a collective defense. By launching Family Protection in India, we are giving the most tech-savvy member of the household the tools to become the digital guardian for their loved ones, ensuring that the entire family is covered by the same high standards of security that our users enjoy."

While Family Protection is free, if the CTO/admin opts for the Premium Family Plan subscription, they gain access to a broader suite of advanced safety features designed to deliver comprehensive protection for every member of the group.

Crucially, the system is built on a foundation of "safety without surveillance." While the family benefits from a shared security umbrella, individual privacy remains absolute. Members cannot see each other’s call logs, messages, or personal data, ensuring that protection does not come at the cost of personal boundaries.

As India continues its rapid digital transformation, the risks associated with mobile communication have evolved from mere nuisances to serious financial and emotional threats. By transitioning from individual-centric security to a household-wide protection model, Truecaller is reinforcing its commitment to making communication safe for everyone, everywhere. Family Protection is a necessary evolution in the fight against modern digital fraud, placing the power of advanced AI defense in the hands of the family’s most trusted protector.
 

For more information about Family Protection, please read the detailed FAQs

About Truecaller
Truecaller is an essential part of everyday communication for over 450 million active users worldwide, with more than one billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company is headquartered in Stockholm and has been publicly listed on Nasdaq Stockholm since October 2021. For more information, visit www.truecaller.com.

Chennai-based two-year old startup Fintastics is rapidly gaining traction in India’s personal finance tech space, tapping into the country’s rising demand for smarter digital money management solutions. At a time when financial discipline is becoming central to personal growth and long-term stability, the startup is positioning its platform as a financial life-changing innovation, a next-generation expense manager and budgeting app designed to help individuals and families seamlessly track income, control spending, and cultivate sustainable savings habits in an increasingly digital economy.

Fintastics 

Developed by Thinking Hats Tech Solutions Pvt Ltd, Fintastics integrates expense tracking, goal-based savings, AI-driven insights, and secure transaction monitoring into one unified platform, aiming to make financial clarity accessible to India’s digital-first generation.

According to Mouli Shankar, Founder of Thinking Hats Tech Solutions Pvt. Ltd., “Our mission is to transform the way people manage money. We believe financial clarity leads to financial confidence and that confidence changes lives. We envision Fintastics as a catalyst for stronger financial awareness, responsible money management and lasting abundance through transparent guidance, consistent and long-term support, across Indian households. Designed for the digital generation, the app offers a clean and intuitive interface that makes tracking income, expenses, and savings effortless for students, professionals, and families alike. With secure SMS-based transaction detection (enabled only with user permission) and strong security and encryption standards, we ensure both convenience and complete data protection. By helping individuals build disciplined money habits, reduce unnecessary expenses, and achieve long-term financial stability, we aim to contribute to a financially stronger India.”

“Currently available for Android and iOS users, Fintastics will continue to evolve with regular updates and AI-driven enhancements in the future.” he added.

Fintastics goes far beyond traditional expense tracking apps by offering a complete financial ecosystem tailored for modern lifestyles. The Features of the app include:

• AI Insights (Finney AI) – Personalized spending analysis and smart suggestions

• Smart Expense Tracking – Instantly record daily income and expenses

• Simple & Custom Budgets – Plan monthly or category-wise budgets

• Passbook View – Track all accounts in one unified dashboard

• Financial Goals – Set, monitor, and achieve savings targets

• Due & EMI Reminders – Never miss important payments

• Advanced Financial Reports – Clear analytics for better decisions

• Family Sharing Model – Transparent household budget monitoring

• Rewards & Achievements – Recognition for disciplined financial habits

Fintastics Introducing a New Business Model

Finbudy – The Face of Fintastics:
A nationwide network of district ambassadors promoting Fintastics services and financial awareness. Strengthening local presence and improving service reach across India.

www.earn100save10.club (Build Disciplined Financial Habits & Awareness)
A community-driven savings initiative focused on creating disciplined financial habits and encouraging consistent saving. Encouraging collective growth and long-term financial security.

Upcoming Innovations

Fintastics continues to evolve with powerful upcoming features designed to elevate personal financial management. According to Thinking Hats Tech Solutions Pvt Ltd, the next phase of innovation will introduce smarter collaboration and predictive intelligence for users.

Split Sharing – Easily split and track shared expenses among friends, roommates, or groups with clarity and transparency.

Advanced Family Sharing – Enhanced multi-member access with improved visibility for household financial monitoring.

Fin Astro – A unique projection model that analyses three months of financial data to forecast trends, spending patterns, and potential savings opportunities.

These upcoming enhancements are designed to deliver predictive financial intelligence and collaborative money management that will empower users with deeper insights and smarter control over their financial future.

Privacy-First & Secure by Design

Fintastics follows strict privacy and encryption standards to protect user data.

Disclaimer:
Fintastics does not connect to real-time banking systems and does not request or store users’ banking usernames or passwords. All financial data entered remains under the user’s control, ensuring complete transparency and security.

For Further information, please visit fintastics.ai or call +91 8892783333

At Thinking Hats Tech Solutions Pvt Ltd

As part of the collaboration, Integrated Media Tech Pvt. Ltd. will support the expansion of Truecaller’s advertising business by enabling brands and agencies across Bharat to leverage its high-impact ad formats. The partnership is aimed at helping regional & mid market advertisers deliver relevant, contextual and data-driven messaging to Truecaller’s large and engaged user base.

With strong leadership, deep market expertise and established relationships with leading advertisers and media agencies, Integrated Media Tech is well positioned to accelerate the adoption of Truecaller Ads among brands looking to reach consumers in a trusted, high-attention mobile environment. Their on-ground presence and execution capabilities will help drive effective utilization of Truecaller’s native ad placements to engage high-intent users at meaningful moments of communication.

Speaking on the partnership, Hemant Arora, Vice President & Global Head Truecaller Ad Business said, “As Truecaller Ads continues to evolve into an intelligent, intent-driven engagement platform for brands, expanding our advertising footprint across India remains a key strategic priority. Partnering with Integrated Media Tech enables us to deepen our engagement with advertisers through a team that brings strong market understanding and execution capabilities. Together, we aim to empower brands to connect with consumers through relevant, trust-led advertising experiences while driving measurable outcomes.”

Adding his perspective, Mandeep Malhotra, Founder & CEO, Integrated Media Tech Pvt. Ltd., said, “Truecaller’s ad formats provide brands with a powerful opportunity to engage audiences within a credible and high-attention environment. We are pleased to partner with Truecaller to extend these capabilities to advertisers across India. By leveraging our strong relationships and market expertise, we look forward to helping brands unlock new growth opportunities through innovative, data-driven advertising solutions.” 

By combining Truecaller’s scale and premium ad formats with Integrated Media Tech’s advertiser network and market reach, the collaboration marks a significant step in strengthening Truecaller’s position as a leading mobile advertising platform for brands seeking to drive engagement and performance across India’s rapidly evolving digital ecosystem.

The partnership aligns with Truecaller’s broader strategy of building strong local alliances to deliver direct and measurable value for advertisers while driving sustainable growth of its global advertising business.

About Integrated Media Tech

Integrated Media Tech, a Srishti Media Group Company, is powered by a team that uniquely bridges the gap between boardroom brand strategy and server-room AI execution. Our collective expertise is anchored by Amrit Thomas, a visionary who successfully transitioned from a Diageo CMO to a hardcore Data/AI leader; Ashish Thukral, a media architect with 28 years of global leadership at Mindshare and RCB; driving human-centered growth through our proprietary DICE framework. This strategic core is amplified by Gautam Arora’s 27+ years of precision UX and product architecture, Beerajaah Sswain’s 24+ years of expertise in digital media & marketing. Together, we deploy nearly a century of combined experience from FMCG giants and tech disruptors to re-engineer your business operating system for the agentic age.

About Truecaller and Truecaller Ads

Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising is the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.

Visit advertisers.truecaller.com for more information.

WaveMaker Agentic Platform delivers fast, safe, scalable enterprise app development with business guardrails, consistent execution, and long-term code reliability

This announcement also marks WaveMaker’s entry into the GenAI powered software development space with a carefully architected platform that empowers enterprise application development teams to deliver AI speed with predictable quality and controlled costs.

“Businesses and their custom application teams are under the twin pressures of quickly taking advantage of agentic AI while ensuring it delivers guaranteed outcomes at predictable costs,” said Vijay Prasanna Pullur, Co-founder and CEO at WaveMaker. “WaveMaker solves this challenge by enabling organizations to build design-first, architecture-first and standards-first applications for businesses minus the typical complexity and cost.”

“This launch is strong evidence of our aligned vision and purpose with our partner WaveMaker: enabling AI-native software development and building better applications faster for the AI era," said Mikko Jarva, Head of Portfolio & Architecture in Nokia’s Network Monetization Platform unit. 

"Blue Yonder is using WaveMaker to support extensibility in areas of our supply chain solutions. This launch is part of our continued efforts to accelerate AI-enabled capabilities for customers,” said Nunzio Esposito, Chief Design Officer at Blue Yonder.

WaveMaker offers its new agentic application generation system as a hybrid integrated developer environment (IDE) that integrates agentic prompts with a visual canvas and code editor. Its unique two-pass code generation methodology preserves a standardized, structured application development pattern with an architecture-first approach to automating developer tasks with agents. When developers submit Figma design files and natural language prompts, the system generates a tech stack-agnostic application markup with architectural guardrails verified by developers before triggering markup-to-code generation via a deterministic engine. This preserves the speed and intuitive nature of AI-assisted development while ensuring enterprise-quality outcomes at lower, predictable LLM costs. 

WaveMaker is now accepting sign-ups for product trials at wavemaker.ai.

About WaveMaker
WaveMaker is headquartered in the Dallas metro area with global customers in regulated industries who have built and shipped applications in use by millions of consumers and business users. Modern application development teams choose WaveMaker as an agentic AI powered, no-compromise, full-stack productivity multiplier to deterministically generate beautifully designed, commercial-grade web and mobile applications that are performant and secure at scale. For businesses, WaveMaker delivers guaranteed architecture, accuracy and quality at predictable, low AI costs for complex, iterative and integrated application development.

For more information, visit www.wavemaker.com or follow @WaveMaker on Twitter and LinkedIn.

KreditBee, India’s leading online credit solution provider, has successfully leveraged its partnership with Truecaller, the leading global communications platform to enhance customer interactions, continuing to build trust at every touchpoint.

KreditBee has consistently championed transparency, customer-centricity, and convenience in an industry where trust is paramount. The adoption of Truecaller’s Customer Experience Solution Suite marks another significant step in its mission to enhance customer confidence and engagement.

The implementation of Verified Business Caller ID enables KreditBee to display its brand name, logo, category, verification tick, and green badge, further eliminating uncertainty and reinforcing authenticity. Customer Experience capabilities like Call Reason enable customers to understand the context of incoming calls—whether it is about their KYC, loan disbursements, EMI reminders, or customer support —thereby enhancing transparency and engagement. KreditBee utilizes Truecaller’s Call Me Back capability, which enables customers to schedule preferred call-back slots, ensuring they never miss critical loan inquiries and loan payment reminders. This results in an uplift in loan disbursements and collections.

Speaking on the collaboration, Ajeet Kumar - Chief Operating Officer, Kreditbee "At KreditBee, trust, transparency and timelines have always been the drivers of our interaction with customers. Our collaboration with Truecaller adds an important layer to our existing communication framework, further strengthening our customer outreach. It reinforces secure, reliable and trustworthy lines of communication with our customers. With this partnership, we continue to raise the bar on security to ensure every interaction from KreditBee remains authentic and protected."

Speaking about the strategic partnership, Priyam Bose, Global Head of GTM and Developer Products at Truecaller, emphasized the shared vision of both companies to foster secure and efficient communication. "At Truecaller, our mission is to empower businesses by delivering seamless, secure, and contextually rich communication experiences that build trust and customer delight. We are thrilled to partner with KreditBee, India’s leading fintech platform, to enhance customer communication. Together, we are setting new standards for how trust, convenience, and digital innovation converge to shape the future of outcome-driven customer engagement.”

Truecaller’s Customer Experience Solution is trusted by over 3000+ businesses globally, delivering enhanced communication capabilities that promote brand recognition, build trust, and safeguard customers from scams and fraud.

About KreditBee

KreditBee, India’s leading online credit solution provider, caters to a vast user base of both salaried employees and self-employed individuals. By offering the convenience of personal loans, along with business loans, loans against property (LAP), two-wheeler loans, and other financial products KreditBee has tailored its services to meet individual requirements.

With a strong focus on online tech-based and data-centric KYC, KreditBee envisions solving the financial inclusion gap in the varied demographic segments of the country. The platform is a Series-D funded entity, backed by Advent International, Premji Invest, Motilal Oswal Alternates, TPG-NewQuest, Mitsubishi UFJ Financial Group, ICICI Bank, and Mirae Asset Venture Investments. The company serves the credit and other personal finance requirements through its in-house RBI-registered NBFC, KrazyBee Services Limited (a Systemically Important NBFC), along with partnerships with over 10 renowned financial institutions.

About Truecaller

Truecaller is an essential part of everyday communication for over 450 million active users worldwide, with more than one billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company is headquartered in Stockholm and has been publicly listed on Nasdaq Stockholm since October 2021.

For more information, visit www.truecaller.com.

Indians received more than 4,000 crore spam calls in 2025, reflecting the growing scale of fraud, disruption, and digital risk in everyday communication. In India, every phone call carries meaning - it can open doors to opportunity, deliver vital information, or even expose individuals to serious risk. As the country accelerates towards becoming a digitally empowered and globally competitive economy under the vision of Viksit Bharat, trust in communication has become a defining pillar of progress.

Truecaller India Insights Report 2025

Truecaller’s latest report shows that 1,189 crore of these unwanted calls were blocked before reaching users, helping millions avoid scams, wasted time, and unnecessary stress in an increasingly connected economy. With over 100 crore active phone connections in the country powering commerce, governance, and personal relationships, Truecaller today released its 2025 India Insights Report, offering a data-driven view of how spam and fraud are reshaping the nation’s communication landscape and how technology is helping protect crores of people every day.

The report captures how these decisions played out across 2025, revealing both the scale of digital risk and the growing importance of protection.

“In a country where connectivity is powering opportunity at every level, trust has become our most valuable digital asset,” said Rishit Jhunjhunwala, CEO, Truecaller. “Fraud today is not just a technical problem, it is a human one. It exploits fear, urgency, and uncertainty in moments that matter most. Our responsibility is to make sure that no Indian has to choose between staying connected and staying safe. Our focus at Truecaller is simple: help people stay connected without compromising their safety and stopping risk before it turns into loss.”

The Scale of Communication Risk in 2025
According to the report, Truecaller identified more than 4,168 crore spam calls across India in 2025, reflecting the full extent of disruptive and potentially harmful communication. Of these, 1,189 crore unwanted calls were blocked by Truecaller users. In addition, 770 crore fraudulent calls were detected, many of them impersonating banks, government authorities, payment platforms, and well-known brands.

Spam messaging also remained a major concern. During the year, over 12,903 crore spam SMS were identified, with volumes increasing significantly in the second half of 2025. As legitimate alerts and fraudulent messages increasingly share the same digital space, users are being forced to make faster and more complex judgments, raising the cost of even small mistakes.

These figures represent more than operational metrics. They reflect billions of moments of potential disruption, confusion, and risk — and billions more where harm was prevented.

Protecting Time, Attention, and Confidence
Out of the total spam activity identified, community reporting helped prevent 1,189 crore calls from reaching users. Based on an average spam call duration of 1.8 minutes, this translated into Indians avoiding approximately 21.7 lakh hours of wasted time every day, and more than 1.5 crore hours every week.

Every single day, the cumulative time that people save thanks to Truecaller, is equivalent to roughly 250 years of human life. Beyond time savings, this protection helps preserve focus, reduce stress, and prevent urgency-driven decisions that often lead to financial loss. Blocking spam is not only about convenience — it is about protecting people’s confidence in their digital interactions.

The report highlights several scam tactics expected to become more prominent in 2026, including identity verification scams, impersonation using familiar institutions, multi-step fraud combining messages and calls, AI-generated voice messages, and the migration of scams to third-party messaging platforms.

As these threats evolve, trust will depend increasingly on behavioural context, community reporting, and long-term activity patterns rather than isolated signals.

Truecaller continues to encourage users to remain cautious, verify urgent requests, avoid sharing sensitive information and rely on trusted identification tools.

Notes & Methodology
The data in this report was aggregated anonymously from meta data and spam classification signals of Truecaller users in India between January 1 and December 31, 2025. During this period, over 4,168 crore calls and 12,903 crore spam messages were identified. Spam blocking is based on active community reporting by people using Truecaller. Insights reflect observed patterns within the dataset and are intended to provide visibility into national-level trends. They do not represent precise measurements of all spam or fraud activity.

About Truecaller
Truecaller is an essential part of everyday communication for over 450 million active users worldwide, with more than one billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company is headquartered in Stockholm and has been publicly listed on Nasdaq Stockholm since October 2021.

For more information, visit www.truecaller.com.

Droom India’s Everyday Superapp for Automobile

Reimagining Mobility for 400 Million Indians
Over the past 11 years, Droom has built a trusted and scalable technology platform for buying and selling automobiles online. Now, it’s expanding far beyond that - evolving into a one-stop ecosystem that empowers users through AI-driven intelligence, convenience, and personalisation. From rentals, loans, insurance, and recycling to repair, roadside assistance, detailing, Fastag, and predictive vehicle management, the new Droom Super App brings every automobile-related service under one intelligent platform - seamlessly integrated, transparent, and hyper-personalised.

“Our expanded vision represents a transformative and deeply ambitious plan to unlock Droom’s vast potential by creating a diversified, innovative, and tech heavy and asset light services. When we started Droom 11 years ago, the automobile market was still discovering digital trust and first time used car buyers. Today, it’s about intelligence, personalisation, and seamless mobility,” said Sandeep Aggarwal, Founder and CEO. “The industry has evolved through digitisation, premiumization, electrification, and mobility-as-a-service - and with heavy use of AI and tech, Droom is future-ready."

A Winning Formula for the Next Decade
Droom’s evolution is not just a pivot - it’s a culmination of a decade-long foundation built on trust, technology, and execution.  With over $8 billion in transactions, 3.1mil transacting consumers, 885mil user of its patented and award willing pricing engine, a network of 23,000 dealers, 20,000 vehicle inspectors, and presence across 1,200 cities, Droom has already become India’s largest and most trusted mobility platform.

Now, by integrating AI, automation, and analytics into every layer of its ecosystem, Droom aims to lead India’s transition from fragmented mobility services to a connected, intelligent, and sustainable mobility future.

About Droom
Droom is India’s largest AI-powered everyday super app for mobility, offering end-to-end solutions across the automobile lifecycle - including rental, buying, selling, insurance, loans, repair, maintenance, diagnostics, detailing, recycling, and lifecycle management of existing vehicles. Founded by Sandeep Aggarwal, Droom has empowered over 600,000 automobile buyers and 2.5 million service users, shaping transactions worth $8 billion to date.

With its deep technology stack, AI-driven analytics, and mission to simplify mobility for all, Droom is redefining how India drives - one intelligent journey at a time.

The Great Indian Cricket Fan on Truecaller Study
 

The study underscores that cricket represents a high-intent moment, rather than a passive viewing occasion. Nearly one in two cricket viewers is active on Truecaller during matches, according to the study, offering brands access to audiences precisely when coordination and decision-making peak. The study observes an approximately 21 percent uplift in active usage on Truecaller versus pre-cricket baselines, driven by increased calling and utility-led behaviour rather than passive browsing.

“Cricket delivers unmatched scale for brands, but scale alone is no longer sufficient. What truly drives impact is access to moments when people are ready to act. Truecaller enables brands to show up within trusted, decision-led environments during cricket, transforming heightened attention into meaningful, measurable outcomes,” said Hemant Arora, VP of Global Ad Business at Truecaller.
 

Cricket has evolved into a dual-screen experience: television fuels emotion, while the mobile phone is where action unfolds. The study reveals that 76 percent of viewers use their phone while watching cricket, spanning activities like messaging, score checks, food ordering and payments, with clear usage uplift across multiple high-value categories, signalling heightened intent and transaction readiness.
 

“Cricket does not end on the TV screen. It continues on the phone. Because the phone is always in hand during live matches, decisions shift there. Our study shows that in these high-emotion moments, people move toward trusted utility environments to act. Calling apps and payment platforms emerge among the most trusted environments, and Truecaller is one of them,” said Archana Roche, Global Head of Measurement & Analytics, Truecaller.
 

The study positions Truecaller as a key decision environment during cricket, where attention, trust and action converge. These insights underpin Truecaller’s cricket season offerings, which are seeing strong adoption from brands across key categories.
 

The Great Indian Cricket Fan on Truecaller Study
 

“Cricket is a high-attention environment, which makes recall-based measurement unreliable. Passive mobile-behaviour measurement allows us to observe what people actually do on their phones during live matches, rather than what they claim to do,” said Manoj Dawane, Founder & CEO, VTION.AI.
 

Link to the report: ads-media.truecaller.com/f400c107-c1e5-42ca-a3a4-e4fc216897fc

Methodology
The study combines passive mobile behaviour signals from approximately 12,300 cricket viewers from VTION panel who are Truecaller users and a primary survey on VTION panel of 828 respondents analysed in partnership with VTION, a digital intelligence platform specialising in passive mobile-behaviour measurement. Primary survey fieldwork was conducted among cricket viewers in Dec 2025. Passive mobile behaviour was observed continuously across the March-May 2025 cricket window and benchmarked against a pre-cricket baseline.

About Truecaller
Truecaller is a leading global platform for verifying contacts and blocking unwanted communication, serving over 310 million monthly active users in India and over 450 million users globally. Headquartered in Stockholm, Truecaller has been publicly listed on Nasdaq Stockholm since October 2021. Advertising is the primary revenue stream for Truecaller, with Truecaller Ads serving billions of impressions daily to brands worldwide.

For more information, visit www.advertisers.truecaller.com.
 

About VTION
VTION is a digital intelligence platform that provides passive mobile-behaviour measurement and insight on India’s smartphone users, helping marketers understand real audience actions.

More information is available at www.vtion.ai.
 

Additional findings from The Great Indian Cricket Fan on Truecaller study will be shared across industry forums in the coming month.

Crompton Energion Mobile Charger and Power Bank

Today’s digitally connected consumers demand charging across devices, locations and routines. Yet safety anxiety around chargers and power banks remains high, particularly where voltage fluctuations, power surges and overheating are common concerns. These everyday risks continue to impact device performance, battery health and user trust.

The Crompton Energion range is designed to address this need gap by combining fast charging technology with uncompromising safety standards. Backed by Crompton’s legacy of trust and electrical engineering excellence, Energion mobile chargers and power banks deliver fast, intelligent and safe charging in a compact, premium design, engineered specifically for Indian electrical environments.

What Defines the Crompton Energion Mobile Chargers and Power Banks

Built around clear consumer needs, the Energion portfolio brings together performance, safety and lifestyle-ready design:

• High-Performance Fast Charging - Powered by next-generation Gallium Nitride (GaN), Power Delivery (PD) and Programmable Power Supply (PPS) technology, the range enables faster and more efficient charging for smartphones, tablets and laptops. A single charger supports multiple devices, reducing clutter and need for multiple adapters.

• Uncompromising Safety for Indian Conditions - Designed to protect devices from voltage fluctuations, overheating and power surges, the range features advanced isolation and surge protection. Intelligent thermal management prevents overheating and helps safeguard battery health.

• Compact Yet Powerful Engineering – GaN (Gallium Nitride) technology allows more compact, lighter form factor with no compromise on power. Pocket-sized and travel-friendly, the chargers and power banks are ideal for daily travel, work and on-the-go use.

• Universal Compatibility Across Devices - Compatible across major device brands and operating systems, the range works seamlessly with most smartphones, tablets, earbuds and other USB-C enabled devices.

• Premium Design Backed by Trusted Engineering - Featuring sleek, modern aesthetics and high-quality materials, the Energion range complements premium devices and contemporary lifestyles. Each product is designed and tested to meet stringent quality and safety standards, backed by Crompton’s decades-long expertise in power and electrical solutions.

Speaking on the launch, Mr. Shaleen Nayak, Business Head Lighting & Solar Rooftops, Crompton Greaves Consumer Electricals Ltd., said, “Customers today expect power solutions that seamlessly fit into their fast-paced, digitally connected lives. At Crompton, our innovation starts with understanding these evolving needs, whether it is faster charging, dependable safety or everyday convenience. With the launch of Crompton Energion mobile chargers and power banks, we are extending our engineering expertise into a new category that directly addresses how consumers live, work and stay connected today. By bringing together advanced fast-charging technologies like Gallium Nitride (GaN), Power Delivery (PD) and Programmable Power Supply (PPS) with robust safety engineered for Indian power conditions, we are making reliable charging simpler, safer and more convenient for our customers.”

He further added, “Energion reflects our commitment to enter new categories where our core strength in power and electrical engineering can genuinely add value to people’s lives. This is not just about expanding our portfolio, but about offering consumers meaningful, well-designed solutions that deliver peace of mind, performance and trust, without compromising on quality or accessibility.”

With next-generation fast charging, built-in protection for Indian power conditions and compact, lifestyle-ready design, the Energion range brings together technology, trust and everyday relevance.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Truecaller appoints Vikas Khanna
 

Over the past year, Truecaller has strategically reshaped its advertising organisation, shifting towards industry-led, data-driven sales solutions that help advertisers gain deeper insights, learn faster, and build more tailored, results-focused partnerships. This evolution has enabled the introduction of premium, direct-only inventory, custom innovation packages, and offerings that extend well beyond standard third-party inventory access. At the same time, Truecaller has strengthened its measurement capabilities through advanced analytics and AI-powered insights, including the launch of ROI of Trust - a proprietary framework that brings the real business impact of trust-based advertising to life through tangible advertiser outcomes and case studies.
 

With over 25 years of leadership experience across print, television, and digital media, Vikas’s appointment significantly strengthens Truecaller ads senior leadership team. He has a proven track record of building and scaling high-impact advertising businesses and joins Truecaller after holding senior leadership roles at some of India’s most respected media and technology organisations, including Jio Hotstar, Star Sports, ITV Network, TikTok, NewsX, TV18, NDTV Network, Times of India and the India Today Group.
 

Commenting on the appointment, Hemant Arora, Vice President - Global Ads Business at Truecaller, said, “Direct brand relationships are central to how we see the future of advertising at Truecaller. As a platform that plays a meaningful role in consumers’ daily lives, we believe advertising must be built on a data-first approach, powered by AI, and measured beyond surface-level metrics. With strong foundations now in place spanning industry expertise, premium inventory and advanced measurement, this is the right moment to scale. India is a strategic market for us, and Vikas’s entrepreneurial mindset and deep market understanding make him the ideal person to take this forward.”
 

On his appointment, Vikas Khanna, Senior Director, Ad Sales at Truecaller India, said, “I’m excited to join Truecaller at a time when trust, attention and outcomes are becoming central to effective advertising. Truecaller’s position as a daily-use platform, deeply embedded in consumers’ lives, creates a unique opportunity for brands. I look forward to working with the team to build strong direct partnerships, drive industry-led innovation, and deliver meaningful, measurable value for advertisers.”
 

About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising is the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.

Visit advertisers.truecaller.com for more information.

Mr. Parth Gupta, Director, and Satya AI, Brand Ambassador, of Satya Solar Systems Pvt. Ltd., showcasing innovative solar solutions and technology

This dual launch marks a strategic shift in the Indian solar industry-from traditional installation-led models to a service-first, technology-enabled ecosystem focused on long-term customer value and lifetime engagement.

India has witnessed rapid growth in rooftop solar installations over the past decade; however, this expansion has exposed a fundamental structural weakness in the sector. While installation volumes have increased, after-sales service in solar has remained fragmented and inconsistent. Customers frequently face challenges related to solar system maintenance, performance monitoring, panel cleaning, inspections, and grievance redressal, leading to declining customer trust and long-term satisfaction.

These challenges were empirically validated through a comprehensive Pan-India feasibility study conducted by 3EA Global, involving a survey of 300 respondents across multiple regions. Based on this research, 3EA Global not only identified the key gaps in the solar retail ecosystem but also developed the complete business model and business plan for Satya Solar Systems Pvt. Ltd. The feasibility study highlighted two critical systemic barriers to solar adoption in India: a severe lack of structured after-sales service and widespread low awareness of government solar subsidies and incentive schemes. The findings revealed that customers often struggle to receive timely post-installation support, while many remain unaware of subsidies that can significantly reduce the cost of solar adoption.

The insights from this feasibility study became the foundation for Satya Solar’s next phase of growth. Leveraging data-driven insights and strategic frameworks developed by 3EA Global, Satya Solar adopted a service-led, digital-first business model designed to directly address the pain points identified during the research. As part of this engagement, 3EA Global conceptualized and structured the scalable business model, service architecture, and long-term growth roadmap, which led to the development of the Satya Solar Progressive Web Application (PWA) as a comprehensive service transformation platform supporting customers across their entire solar lifecycle—from installation to long-term system ownership.

Speaking during the launch, Dr. Vibhor Mishra, CEO of 3EA Global, emphasized the importance of addressing post-installation challenges in the solar sector. He stated that the Pan-India feasibility study clearly demonstrated that the biggest pain point for solar customers is not installation, but what happens after installation. Service delays, lack of accountability, and the absence of structured support systems continue to undermine customer confidence. According to him, the Satya Solar PWA and Satya AI are outcomes of a carefully designed business model and execution plan, making them scalable and future-ready solutions for the solar industry.

Further highlighting the strategic intent behind the initiative, Mr. Pranav Bhaskar, Business Partner at 3EA Global, noted that the survey revealed strong customer intent toward solar adoption when supported by continuous guidance, transparency, and handholding, particularly around subsidy awareness and system performance monitoring. He emphasized that the Satya Solar App operationalizes the business plan developed by 3EA by embedding service delivery as a core pillar of the solar customer journey, rather than treating it as an afterthought.

The newly launched Satya Solar PWA offers customers an app-like experience without heavy downloads, ensuring accessibility across devices and customer segments. Designed for both existing and prospective solar customers, the platform enables users to manage every aspect of their solar journey through a centralized digital interface. Customers can book solar panel cleaning, inspections, performance checks, and maintenance services, supported by a 24-hour service commitment. The platform also acts as a verified knowledge hub for government solar subsidies, helping users understand eligibility, benefits, and application processes, while integrating Play & Earn and Refer & Earn features to drive customer-led growth and engagement.

A major highlight of the launch was Satya AI, the AI-powered Brand Ambassador of Satya Solar Systems. Developed as a direct extension of the business model and service framework designed by 3EA Global, Satya AI delivers instant, 24×7 AI-driven support. The assistant responds to customer queries in real time, guides users on solar services and maintenance, educates them on solar subsidies and economics, and provides personalized advisory for residential, commercial, and industrial customers, transforming customer support into an intelligent, proactive experience.

Speaking to the media, Mr. Parth Gupta, Founder of Satya Solar Systems Pvt. Ltd., stated that Satya AI brings speed, intelligence, and consistency into solar customer service. He emphasized that customers today expect instant answers and clarity, and Satya AI ensures that every customer is heard and guided correctly at any time.

Positioning itself as “Service ka Superstar,” Satya Solar is building a brand rooted in accountability, responsiveness, and lifetime customer support, reinforced by AI and digital infrastructure. Mr. Gupta further highlighted that while the partnership with Tata Power Solar provides strong technological backing, the company’s true differentiation lies in the service-led business model developed in collaboration with 3EA Global. Through its PWA and Satya AI, Satya Solar is institutionalizing after-sales service as a continuous engagement that begins at installation and continues throughout the system’s life.

With this initiative, Satya Solar Systems Pvt. Ltd., backed by the feasibility study, business model, and business plan developed by 3EA Global, is setting new benchmarks in AI-powered solar customer support, structured after-sales service, solar subsidy awareness, and scalable service-driven solar business models. The initiative aligns strongly with India’s renewable energy mission, ensuring that solar adoption is not only rapid, but also informed, supported, and sustainable.

The launch of the Satya Solar Mobile PWA and Satya AI marks a decisive shift in the Indian solar industry from installation-led growth to lifetime service ownership. By addressing critical gaps identified through 3EA Global’s Pan-India feasibility study, Satya Solar is creating a scalable, trust-driven model that enhances transparency, customer confidence, and long-term value, setting a new benchmark for how solar services are delivered across India.

Reinforcing this positioning, Mr. Parth Gupta concluded, “Our partnership with Tata Power Solar gives us strong technological backing, but our real differentiation lies in service. For us, service does not end at installation—it begins there.”

L - R: Mr Sandeep, Dr Ashok, Dr Mahesh, Dr Iyappan Ponnuswamy, Dr Aravindan Selvaraj, Mr Suresh Sambandam, Dr Meena KKR, Dr Preetha, Mr Aravind Ganesan, during the launch of Kauvery SOS on Kauvery KARE App

In emergency situations, panic, confusion, or unfamiliar surroundings often make it difficult for patients or bystanders to communicate essential details to emergency services. Kauvery Hospital’s SOS feature addresses this challenge by automatically capturing the user’s location through GPS, allowing the nearest ambulance to be dispatched instantly to the exact location.

At the same time, the SOS feature enables the user or bystander to connect with a doctor from Kauvery via a 24/7 video call system, ensuring real-time medical guidance and reassurance until emergency help arrives. This seamless integration of ambulance services and live medical consultation helps bridge the crucial gap between the onset of an emergency and hospital care.

Speaking on the occasion, Mr Suresh Sambandam, Founder and CEO, Kissflow said, “True innovation turns complex problems into simple solutions. Kauvery KARE does exactly that-putting lifesaving care with just one tap away. It is inspiring to see a Tamil Nadu leader using digital innovation to solve real world needs and create a massive impact.”

Speaking at the launch, Dr Aravindan Selvaraj, Co-Founder and Executive Director, Kauvery Group of Hospitals, said, “Today, mobile apps have become a natural part of how people manage their daily lives from mobility to basic essentials that reach them within minutes. When convenience and speed are already expected in these areas, healthcare cannot remain an exception. During medical emergencies, every second matters. During such moments it is natural for patient or their attenders to be worried and in times of panic they will be unable to reach out for help or explain their situation which can lead to delays. Our goal is to remove complexity from emergency care. With the Kauvery KARE SOS feature, help is just one tap away.”

Beyond emergency support, the Kauvery KARE app serves as a comprehensive digital healthcare platform. Individuals can book appointments across any Kauvery Hospital unit, opt for video or in-person consultations, access health reports digitally, and manage medical records for multiple family members on a single app. The app is available on iOS and Android.

The launch of Kauvery KARE reflects Kauvery Hospital’s commitment to using technology to enhance accessibility, responsiveness, and continuity of care. By combining emergency response with everyday healthcare services, the app aims to provide patients with a dependable, all-in-one digital health solution—available anytime, anywhere.

Truecaller launches AI Powered Voicemail Experience in India

By placing voicemail at the centre of the calling experience, Truecaller is strengthening its position as a daily-use communication platform and its fight against spam and fraud.

With Truecaller Voicemail, users can record, store, and play messages directly on their device, without dialing voicemail numbers or remembering PINs. The feature supports a wide range of Indian languages, ensuring deeper personalisation and local relevance. The feature supports transcription in 12 Indian languages, including Hindi, Bengali, Marathi, Tamil, Telugu, Kannada, Malayalam, Gujarati, Nepali, Punjabi, Sanskrit and Urdu. Voicemails are transcribed in a few seconds, enabling anyone to read their messages discreetly or during moments when listening is not convenient.

Truecaller launches AI Powered Voicemail Experience in India
 

“Traditional voicemail was built for a very different era of communication,” said Rishit Jhunjhunwala, CEO, Truecaller. “With Truecaller Voicemail, we are fundamentally rethinking how voice messages fit into everyday life — making them free, device-native and seamlessly integrated into the calling experience. By enabling on-device storage, instant transcription, spam protection, and support for a wide range of Indian languages, we’re removing the friction and limitations of legacy systems. This is a step toward building a more inclusive, intuitive, and trustworthy communication layer — one that works the way people actually communicate today.”

About Truecaller
Truecaller is an essential part of daily communication for more than 450 million active users, with over a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. Founded in 2009, the company is headquartered in Stockholm and has been publicly listed on Nasdaq Stockholm since October 2021.

For more information, visit www.truecaller.com.

Speaking on the platform’s trajectory, Mr. Abdul Ahad said, “At N+ our focus has always been clear and consistent, we want to empower learners with the skills that matter today and the capabilities they will need tomorrow. The momentum we are seeing across enterprises, institutions, and individual professionals shows that the shift toward AI-native learning is already underway. Being able to stand at the forefront of this transformation and support people as they prepare for the future means a great deal to us.”
 

N+ is preparing for its next phase of growth with deeper AI-driven personalization features that will introduce adaptive learning paths, smart practice modules, and advanced analytics designed for corporate L&D decision-making.
 

The team is strengthening the mobile experience to ensure smooth and reliable learning across all devices. Learners can access content offline, open lessons with faster load times, and engage with short, flexible learning formats that fit varied schedules. At the same time, N+ is building a wider network of partners by working more closely with universities, government skill programs, and global technology organisations. The idea is to make high-quality training accessible at a scale that truly matters.
 

For more information, visit www.nplus.global.

A teaser look of NovaFlip

Building on the success of the Nova 5G launch in July 2025, Ai+ Smartphone is expanding its flagship offerings with the Nova Series, featuring models like the Nova Pro, Nova Ultra, Nova Flip, and even a future Fold variant. Each device is intentionally crafted to provide outstanding performance, unique features, and a user experience that sets a new benchmark in the smartphone industry.

Unlike conventional smartphones that treat the flip form factor as a hardware novelty, NovaFlip runs on NxtQuantum OS, designed to adapt intelligently across folded and open states. Core interactions are optimised for quick checks and glanceable information when the phone is closed, while delivering a complete smartphone experience when opened. The privacy-first architecture of NxtQuantum OS ensures zero pre-loaded bloatware, no invasive trackers, and complete user control over personal data, prioritising long-term trust over short-term engagement tactics.

“Flip smartphones bring back things people genuinely miss: compactness, physical interaction, and a sense of control,” said Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies. “There’s nostalgia in that experience, but there’s also a very modern need behind it. People want devices that are easier to carry, easier to live with, and less demanding of their attention.”

He added, “NovaFlip blends that familiarity with everything a modern smartphone needs to deliver today. It’s a flip phone that fits current lifestyles, purposeful, expressive, and designed for moments when you want to engage quickly or disconnect just as easily.”

The NovaFlip launch represents a significant milestone in Ai+ Smartphone’s 5G roadmap, reinforcing the brand's commitment to diversifying its smartphone portfolio to meet the needs of the premium market while ensuring budget-friendliness.

The Q1 launch will release NovaFlip with full product details and availability, marking the beginning of Ai+ Smartphone’s flagship Nova series.

About Ai+ Smartphone
Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on providing a clean design, ensuring long battery life, and maintaining trusted software performance, all while maintaining accessible price points without compromising on user experience.

About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for the mobile-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign mobile operating system, and is committed to building technology that is authored in India and globally competitive.

Truecaller announces the launch of Family Protection Feature

A New Proposition for Family Safety
Family Protection lets up to five people join a trusted family group with shared tools that help them stay safe from scam calls. Each group has a Family Admin who can set protection levels, manage blocklists, and guide how unwanted calls are handled. On Android, the Admin can also use real-time support tools to step in when a suspicious call appears. The aim is simple: make it easier to protect less tech-savvy loved ones from increasingly sophisticated scam calls.

Truecaller announces the launch of Family Protection Feature

Powerful Protection and Remote Management
Family Protection gives the Family Admin a clear set of tools to guide safety across the group. The Family Admin can set and update protection levels, manage blocklists and use remote support tools when needed. On Android, the Admin can also receive alerts during potential scam calls, send suspicious calls to family members remotely and see real-time status signals such as battery level, phone activity and availability. 

These tools give families a clearer picture of how their loved ones are using their phones and help them step in when support is needed.

A Growth Driver for Engagement and Premium Conversion
Family Protection is a free feature but opens a new path for engagement and long-term revenue. By helping families protect one another, Truecaller strengthens its role in daily communication and adds a shared safety layer that encourages repeat use.

For families who want a stronger level of protection, Truecaller Premium Family offers a natural upgrade. The plan covers up to five people and adds advanced spam blocking, automatic rejection of high-risk numbers, and an ad-free experience. This aligns directly with Truecaller’s strategic objective of growing recurring subscription revenues and driving user stickiness through high-value features.

Phased Rollout and Market Focus
Family Protection is first rolling out in four pilot markets: Sweden, Chile, Malaysia, and Kenya. India launch is planned for Q1 2026. This phased rollout allows Truecaller to learn from early adoption and prepare for broader deployment in our largest market.

Looking Ahead
Family Protection marks an important step in Truecaller’s product strategy, moving beyond call identification toward a wider ecosystem of communication safety. It reflects the company’s long-term vision to make tomorrow’s communication smarter, safer and more efficient.

“Truecaller is already being used by members of the family, and now we empower the "CTO" of the family to protect the less tech savvy members” said Rishit Jhunjhunwala, CEO at Truecaller. “As scam tactics evolve, we want Truecaller to be the platform families rely on for peace of mind and proactive protection.”

About Truecaller
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021.

Visit www.truecaller.com for more information.

Today, India is home to an estimated 550–600 million casual gamers, making it one of the world’s largest and fastest-growing gaming ecosystems. Analysts project that by 2030, this category could become an USD 8–10 billion opportunity, redefining how India spends its digital time.

Across leading platforms, 2–6 minute “micro sessions” dominate gameplay, accounting for roughly 70–75% of all sessions as users squeeze in games between daily tasks. This behaviour mirrors India’s larger short-form content consumption trend, where mobile-led, snackable engagement has become default for Gen Z and beyond.

Short, timed formats in games such as Ludo, cricket mini-games, word puzzles, and arcade titles work because they deliver quick emotional payoffs without demanding prolonged focus. For product teams, this makes tight game loops, fast matchmaking, and low-friction re-entry non-negotiable design priorities.

Nostalgia as a Growth Engine

Traditional board games—Ludo, Carrom, Snakes & Ladders, and Tambola—now account for more than half of all casual gaming time.  Gaming platform like Zupee Ludo alone has surpassed 60 million downloads in India. For millions of players, these titles are digital extensions of childhood memories and family traditions.

Nostalgia also acts as a powerful retention engine: culturally rooted games show 20–25% higher long-term retention than modern casual formats, as users return for the comfort, familiarity, and social bragging rights they evoke. Platforms with deep classic catalogues and fresh twists on Ludo or Carrom continue to post strong repeat engagement. Despite global influences, India’s gaming preferences remain deeply anchored in cultural familiarity.

Bharat-Led Expansion and Price Sensitivity

Falling smartphone prices (average ASP now USD 210) and some of the world’s cheapest mobile data have made gaming truly mass-market. Tier-2, Tier-3, and rural regions contribute nearly 70% of new user additions, underscoring Bharat’s central role in driving growth.

Indian gamers are intensely price-sensitive: over 90% prefer free-to-play titles, cementing the F2P model as the default standard. Monetisation, therefore, depends on scale, optional in-app spends, and—in some segments—competitive or skill-based layers rather than upfront purchases.

Rise of Skill-Led Formats

Engagement with skill-based casual formats—where outcomes rely on timing, strategy, and decision-making is growing rapidly, at 30–40% annually across the broader gaming market. Timed battles, quick duels, and competitive puzzles offer players a sense of “controlled challenge,” balancing accessibility with agency.

Gaming as a Social Ritual

Casual gaming has also become a weekly social ritual. Surveys reveal that more than half of Indian gamers play with friends or family at least once a week, often gathering in digital Ludo or Carrom rooms. Voice chats, private lobbies, and family groups have turned these games into social spaces, becoming part of weekend or festival routines—well beyond the lure of monetary rewards.

Designed for Bharat Hardware

A large share of Indian smartphones still fall in the 3–4 GB RAM category with limited storage, making lightweight, sub-100 MB titles the dominant choice. Games that run smoothly on patchy networks and older devices consistently outperform heavy builds. Optimisation, therefore, is not just good tech hygiene it’s a growth strategy.

Peak Playtime Patterns

India’s playtime curve is unique. Beyond the typical 8–11 pm prime-time spike, there is a noticeable 2–5 pm surge, driven by office-goers, students, gig workers, and homemakers using short breaks for quick sessions. For marketers and product teams, these twin peaks create powerful time windows for notifications, tournaments, topical content drops, and high-impact advertising.

A Self-Contained Mobile Ecosystem

Estimates suggest India now has 500–550 million gamers and is on track to surpass 700 million by the end of the decade, with mobile casual titles at the core of this growth. Analysts expect the wider gaming and interactive media market to triple to USD 7–8 billion by FY30, with casual play as a leading contributor.

Unlike Western markets, where casual gaming often funnels players into console or mid-core experiences, India’s gaming ecosystem is self-contained, mobile-first, and culturally grounded. Apps such as Ludo King and other free-to-play titles have soared by designing for low-spec hardware and Bharat’s gameplay preferences.

Truecaller launches the state of trust & attention report

The report highlights how Truecaller has become a daily high-attention touchpoint for millions of Indians. With 310 million active users in India and 450 million globally, the platform plays a distinctive role in how people verify, respond, transact and make decisions in low-noise, high-intent moments.

“Users come to Truecaller in a trust mindset. They open the app looking for clarity and confidence before taking action, and that behaviour creates naturally high-attention moments. This study shows how those trusted, high-intent interactions contribute to meaningful incremental reach and help brands engage audiences who are ready to act,” said Archana Roche, Global Head of Measurement, Truecaller.

Link to the report - ads-media.truecaller.com/a6c8fce4-7912-41d1-b4f5-99c2f7392b10

Key highlights of the report

Methodology

The analysis is based on VTION’s passive mobile behaviour measurement panel which captures real continuous app usage signals. The dataset reflects 400 million urban smartphone users and is extrapolated from the August 2025 panel with 95 percent confidence.

The report shows that Truecaller provides 26 to 38 percent verified incremental reach with audiences that are typically over and above other digital channels. This habitual high-frequency engagement creates additive attention rather than overlapping impressions.

About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.

About VTION
VTION is a digital intelligence platform that provides passive mobile-behaviour measurement and insight on India's smartphone users, helping marketers plan with precision and understand real audience action. More info - www.vtion.ai

India's biggest beauty sale is back - enjoy up to 60% OFF and incredible deals across 1800+ beauty brands

Hold up, don’t blink. This is India’s biggest beauty sale of the year, with over 1,800 brands dropping jaw-dropping deals across hair, skincare, and makeup. From cult classics to brand-new arrivals, Nykaa’s got all your beauty cravings covered. If scrolling through endless options stresses you out, chill. Nykaa beauty editors have done the heavy lifting and handpicked the top-selling products at mega-slash prices. Time’s ticking though, so grab these deals before they ghost you.

Cult Classics and offers you cant resist

When it comes to cult classic brands such as Lakmē, L'Oréal, and Maybelline, the Pink Friday Sale will not disappoint, as they are up to 50% off. You also stand to get free gifts with every purchase that exceeds Rs 599, Rs 899, and Rs 999, respectively. When it comes to skin, Cetaphil, Plum, and Foxtale are the brands to keep an eye out. Cetaphil has up to 30% on their entire inventory, Plum is giving away tickets to Disneyland, Cerave as it has first time offer - Min 20% Off with free gifts on all orders

Luxury Deals

Calling all luxury lovers! Pink Friday isn’t just about staples; it’s about treating yourself to the glam life. M.A.C is giving 30% off plus B2G1 flash deals, while Charlotte Tilbury serves 30% off luxe faves. NARS is slashing 15–30% off select products, and Estée Lauder hooks you up with up to 25% off plus a Buy-2-Get-1 bonus. Skincare divas can stock Clinique at 30% off and Eucerin at 25% off with free minis. Lancôme is gifting up to 20% off plus luxe extras, while Laneige offers 20% off plus a freebie on spends above Rs. 999. For makeup addicts, Bobbi Brown has up to 30% off plus B2G1, and Carolina Herrera adds up to 15% off plus an extra Privé bonus. Luxury just got a whole lot sweeter.

Free Gifts on Orders

Pink Friday is basically Christmas in November. Some of the biggest brands are stacking freebies on every qualifying order. Kay Beauty is giving a free gift on Rs. 1,199+, while Nykaa Cosmetics sneaks in a lipstick bonus. Lakmé, L’Oréal Paris, and Dot & Key are dropping full-size surprises and minis, while Plum, Cetaphil, and Minimalist are making your everyday essentials even better with high-value add-ons. Luxury lovers, Laneige, Lancôme, and Eucerin have premium minis and luxe gifting for select spends, while Bobbi Brown and Estée Lauder are throwing in B2G1 deals and travel-size favourites. Fragrance and body-care fans, you’re not left out either—expect limited-edition treats, deluxe minis, and seasonal goodies. Basically, your Pink Friday cart = major happiness.

Bumper Giveaways

Want more? Of course, you do. Follow @MyNykaa on Instagram to unlock insane giveaways by participating in exciting contests. Ten top shoppers will score 100 free lipsticks each, and lucky peeps could win a Dyson hamper or a trip to Disneyland. One superstar will get a Nykaa Luxe Golden Ticket for 50 free luxe fragrance minis, and another will snag a Golden Ticket for Charlotte Tilbury’s entire Pillow Talk range. Oh, and the first ten people who send a screenshot of a Pink Friday ad? A Nykaa voucher worth Rs. 5,000 is all yours.

Haircare Heaven

Nykaa Pink Friday is here to upgrade your hair game, too. Agaro is dropping a jaw-dropping 70% off. Alan Truman, Winston, and Ikonic Professional / Ikonic Me have 30–50% off their bestsellers, perfect for a styling upgrade. Salon legends like L’Oréal Professionnel, Wella Professionals, Matrix, Kérastase, Bare Anatomy, and Olaplex are giving 25–40% off pro-level tools plus free minis. Everyday staples like Dove, TRESemmé, and Wishcare are up to 60% off. First-time hair arsenal builders or premium upgraders, Nykaa’s Pink Friday has every tool you need to slay.

On Nykaa Play, enjoy live shopping, blockbuster giveaways, exclusive coupons, and more rewards. Nykaa Play is the interactive in-app channel where you can shop and learn in real-time with top industry experts, viral celebrities, and leading beauty creators. Shoppers stand a chance to win free gift cards, beauty hampers, and more.

We also have something for fashion lovers

Nykaa Fashion is serving the biggest style party of the season! From twirl-worthy western fits to swoon-worthy Indianwear, sharp menswear, trendy kids’ looks, and even chic home upgrades, everything is dropping up to 80% off (yes, really). Your fave brands like Cider, Twenty Dresses, H&M, Libas, Biba, Nykd, RSVP, Forever New, ONLY, and Autumnlane are basically throwing a price-drop fiesta. Sneakerheads, this is your moment, Puma, Adidas, Skechers, Crocs, Asics, Converse, and New Balance are offering steals so good you might need a second shoe rack.

Desi glam lovers, get ready to shine. Libas, Soch, Biba, Varanga, Janasya, Vaamsi and more are dropping festive fits with deals that hit harder than shaadi-season dhols. Accessory addicts, don’t panic, we didn’t forget you. Aldo, Miraggio, Guess, John Jacobs, Vincent Chase, Zaveri Pearls, Palmonas, and Accessorize London are serving up to 75% off, plus extra discounts to sweeten the sparkle.

Boys, your style glow-up is here. US Polo, Calvin Klein, Snitch, Jack & Jones, Rare Rabbit, and The Souled Store are all on sale, no more “I have nothing to wear.” And for your home, Wonderchef, Pure Home + Living, Mason Home, D’Decor and Obsessions are ready to turn your space from “okay-ish” to Pinterest-worthy in a single cart swipe.

Oh, and the kids? Hopscotch, PS Peaches, Mini Stitch, R&B and more are dropping adorable styles at “Is this even real?” prices. Basically, if you were waiting for a sign to shop, this is it, massive savings, endless styles, and all the fun. Dive in and shop the hottest deals only at Nykaa Fashion!

Ten days. Thousands of deals. One iconic sale. Nykaa Pink Friday is here, dive in. This is your all-in-one beauty and lifestyle playground, and missing it is not an option. The deals, the freebies, the luxury steals - they’re all waiting.

Download the Nykaa app and Nykaa Fashion app or head to www.nykaa.com and www.nykaafashion.com and start shopping now. Your Pink Friday haul is calling!

All offers and deals are subject to applicable terms and conditions.

Truecaller Unveils ROI of Trust - its First, Complete Measurement Suite

Hemant Arora, Vice President, Global Head Ads Business at Truecaller, said, "With 310 million monthly active users in India and daily engagement exceeding 80%, Truecaller has grown into a platform where user attention is both meaningful and actionable. We’re committed to helping advertisers tap into this attention more effectively by offering verified, privacy-safe tools to measure impact in a smarter and more collaborative way”.
 

“Every impression on Truecaller carries a halo of trust,” said Archana Roche, Global Head of Measurement at Truecaller. “Through our Trust and Confidence Framework, we can now quantify how ads in this trusted environment build credibility and inspire belief. When people see brands within this halo, they instinctively perceive them as more reliable and worth engaging with”.

Five Pillars of the Truecaller Measurement Suite

The Truecaller Measurement Suite-designed and validated through in-house experimentation and independent research partnerships - comprises five integrated solutions:

1. Truecaller Trust & Confidence Indices - A proprietary measurement framework   that quantifies three critical dimensions of brand impact: Attention, Trust & Confidence to Act.

2. Brand Lift Studies- In partnership with Kantar and VTION, these studies measure full-funnel brand outcomes such as awareness, recall, favorability, and purchase intent on Truecaller. Early trials with category-leading brands have indicated positive movement across attention, trust, and Truecaller’s proprietary Trust and Confidence Uplift metric.

3. Incremental Reach Analysis - Through partnerships with VTION and privacy-safe data clean rooms, Truecaller maps unduplicated audiences beyond major social platforms, achieving 28-35% incremental reach on average.

4. Multivariate Testing - Powered by RainMan Consulting, This framework runs controlled tests to isolate the impact of different variables, helping advertisers identify the most effective combinations for achieving the best-performing campaign outcomes with precision.

5. Marketing Mix Modeling (MMM) - Powered by RainMan Consulting, this framework leverages elasticity models and “what-if” simulations to estimate Truecaller’s incremental contribution to marketing ROI, enabling brands to optimize media investment allocation across channels.

Truecaller Measurement Playbook - ads-media.truecaller.com/84e3e4a7-bae1-41a2-a11f-5c6b5331e775

Privacy-Safe, Partner-Certified Measurement

All measurement solutions operate within privacy-safe environments, utilizing independent validation and passive behavioral observation rather than declared user data. The Measurement team works closely with independent research partners to ensure methodological rigor, transparency, and advertiser confidence.

About Truecaller and Truecaller Ads

Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.

For more information visit advertisers.truecaller.com

In partnership with Kantar, VTION and RainMan Consulting.

ZebPay

As ZebPay observes 11 years of innovation, the company has unveiled a new logo and refreshed brand identity, reflecting its evolution and renewed commitment to making Bitcoin accessible, relatable, and empowering for everyone. The new identity introduces the tagline “Bitcoin Mein Pro”, which captures ZebPay’s philosophy & legacy of enabling users to confidently participate in the Bitcoin economy, whether they are first-time investors or seasoned traders.

The refreshed logo and tagline symbolize ZebPay’s leadership in driving India’s Bitcoin adoption and its ongoing mission to simplify the world of digital assets. With Bitcoin on the brink of completing 17 years of transforming global finance, ZebPay’s 11-year journey mirrors this evolution, from introducing millions of Indians to Bitcoin to building trust through compliance, education, and innovation. Over the years, ZebPay has not just provided an investment platform but also championed financial literacy, promoted secure investing, and made Bitcoin a household name in India. 

To commemorate its 11th anniversary, ZebPay launched a series of special community campaigns and offers, like an exclusive zero-fee Diwali Muhurat trading session, gold rewards for high-volume spot traders, Bitcoin-based prizes for the highest trading volumes on futures, and a special offer that rewards existing users for making new crypto deposits. These limited-period offers celebrate ZebPay’s 11-year journey, reward its loyal community, and encourage active participation across various investing avenues.

Furthermore, ZebPay has launched initiatives to make Bitcoin investing simpler and more accessible. Its flagship product, CryptoPacks, offers curated, theme-based investment bundles that help users diversify their portfolios with ease. The Bitcoin Masterclass initiative, conducted through in-person sessions, emphasizes a responsible investing mindset and helps participants understand the basics of Bitcoin, blockchain, and crypto assets overall, with a strong focus on making informed investment decisions. With two successful sessions so far and more planned, the program aims to make crypto learning convenient and practical for everyone. The exchange has also actively participated in financial and fintech events across India, engaging with the community to spread awareness, promote literacy around Bitcoin, and foster informed participation in the digital asset ecosystem, reinforcing its mission to empower users with knowledge and confidence in the Bitcoin economy.

Rahul Pagidipati, CEO, ZebPay, said, "Completing 11 years in India’s Bitcoin & crypto ecosystem is a proud and humbling milestone. For me, Bitcoin investing is not just about short-term gains; it’s about discipline, consistency, and a long-term mindset. We strongly believe in enabling users to make informed decisions and regular investments, leveraging strategies like Rupee-Cost Averaging (RCA) to build wealth steadily and navigate market volatility. ZebPay’s journey has always been about empowering millions to approach Bitcoin responsibly, creating financial stability while participating in the broader digital economy. As we move forward, our focus remains on supporting long-term financial growth, fostering disciplined investing habits, and continuing to make Bitcoin accessible and beneficial for everyone.”

“This milestone reflects the incredible trust and loyalty our users have shown us over the years. ZebPay’s growth has always been rooted in listening to our community and delivering secure, intuitive, and compliant solutions for every type of investor, from first-time users to seasoned traders. As we celebrate 11 years, our focus is firmly on the future—building stronger partnerships, deepening financial education, and continuing to simplify Bitcoin investing for India,” Raj Karkara, COO, ZebPay, highlighted.

The exchange continues to differentiate itself through a diverse portfolio of investment solutions, ranging from Spot and Perpetual Futures trading to goal-based investment options such as CryptoPacks. ZebPay ensures a seamless user experience, offering instant fiat and crypto deposits and withdrawals across its mobile app, web platform, and APIs. Users can also buy or sell crypto instantly through the Quick Trade feature, making transactions faster and more convenient than ever.

As a registered entity with the Financial Intelligence Unit - India (FIU-IND) and a member of the Digital Economy Council of Australia, ZebPay has continually reinforced its leadership in shaping India’s Bitcoin landscape. Its journey has been defined by a strong focus on security, innovation, and inclusivity, introducing features and initiatives designed to empower everyone.

About ZebPay

ZebPay is one of India’s oldest Bitcoin exchanges, with over 6 million registered users. Founded in 2014, it aims to be the leading blockchain asset solution provider and the #1 financial advisor for Indians in the crypto space. The company’s mission is to help its members achieve financial freedom in the Web3 economy. ZebPay is an FIU-registered digital asset exchange, accessible via zebpay.com as well as the Android Play Store and Apple App Store. Customers can invest in Bitcoin, Ethereum, BAT, and 300+ other crypto pairs, trading both crypto-fiat and crypto-crypto. ZebPay OTC, a bespoke trading desk for high-volume clients, caters to both individuals and institutions. 

For more details, please visit: zebpay.com.

For details related to ZebPay’s security measures, please visit the security page.   

Sparkle Red

“The Sparkle Red edition reflects what Ai+ Smartphone stands for: individuality, purpose, and performance that lasts,” said Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies. “Our mission is to build technology that inspires confidence and puts control back in the hands of Indian users, combining beautiful design with uncompromising trust.”

Powered by NxtQuantum OS, India’s first sovereign mobile operating system, Ai+ Smartphone ensures users have complete control over their personal data. Every device comes with the NxtPrivacy Dashboard, a real-time privacy control center that shows which apps are accessing your camera, mic, gallery, or location and allows users to revoke access instantly. With no hidden trackers or bloatware, all data is securely stored within India.

Key Highlights

• New Sparkling Red Color: A premium, high-gloss red with luminous metallic undertones - inspired by the vibrancy and warmth of India’s festive palette.

• Performance: Powered by T615 (Pulse) and T8200 (Nova) chipsets for smooth, efficient multitasking.

• Display: 6.7” HD+ screen with 90Hz (Pulse) and 120Hz (Nova) refresh rates.

• Camera: 50MP AI-powered dual camera system for detailed, vibrant images.

• Battery: 5000mAh all-day battery with fast charging support.

• Storage: Up to 8GB RAM and 128GB storage, expandable up to 1TB.

• Software: NxtQuantum OS with the built-in NxtPrivacy Dashboard, focus modes, and a zero-ads interface.

The Sparkle Red edition joins Ai+ smartphone’s existing color range (Black, Blue, Green, Purple, Pink), and will be available from October 15, 2025, on Flipkart and over 12,000 retail outlets, at price parity with existing models - ₹4,999 for Ai+ Pulse and ₹6,999 for Ai+ Nova 5G.

This  new color launch underscores Ai+ Smartphone’s ongoing commitment to user choice, design excellence, and trust-building in the Indian market.  The brand continues to set itself apart by combining vibrant design with India-centric privacy features and robust performance.

Ai+ Smartphone is a next-generation brand built in India to deliver reliable, high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system, Ai+ combines clean design, long battery life, and trusted software performance at accessible price points.

About NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for the mobile-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign mobile operating system, and is committed to building technology that is authored in India and globally competitive.

Leading global travel app Skyscanner today released its ‘Travel Trends 2026 Report’ at a specially curated event at Latango, Nehru Place, New Delhi. Graced by Suryakumar Yadav, Skyscanner’s first-ever brand ambassador in India and captain of the Indian Men’s T20I cricket team, the launch unveiled seven key travel trends alongside the top trending and best-value destinations for the year. From literary escapes to grocery aisle discovery and skincare-inspired itineraries, Skyscanner's report reveals that 2026 is going to be the year of personal travel, with Indian travellers increasingly choosing to design trips that align more closely with their passions and identities.

Suryakumar Yadav, Brand Ambassador, Skyscanner India and Neel Ghose, Skyscanner Travel Trends and Destinations Expert, at Travel Trends 2026 Report Launch

This commitment to travel is reflected in their plans: 3 in 5 Indians are aiming to travel more in 2026, with many willing to spend the same or more on flights (58%), accommodation (49%), and car hire (35%) compared to 2025. At the same time, Indian travellers remain cost-conscious, with the top factors shaping their itineraries being food (63%), flight costs (60%), accommodation (56%), and visa requirements (48%). This combination of prioritising travel while making informed choices shows that Indian travellers are dedicated to enriching experiences without compromising on smart spending.

Speaking on the report, Neel Ghose, Skyscanner Travel Trends and Destinations Expert, shared, “Marked by a shift towards deeper meaning and hyper-personalised choices, we’re witnessing a change in how Indians are approaching travel. One in three travellers are steering clear of touristy spots in favour of quieter, authentic alternatives. In planning their journeys, travellers are increasingly turning to digital tools, while social media motivates them to seek experiences that genuinely reflect their individual tastes.

As travel in India continues to grow rapidly, technology remains at the heart of this evolution. With 86% expressing confidence in using AI to plan and book their trips in 2026, our report shows that Indians lead the world in embracing AI for travel. At Skyscanner, tools like the app-exclusive Savvy Search, powered by OpenAI’s ChatGPT, help bring this to life by offering curated destination ideas complete with flight options. This rise in personalisation underpins our 2026 theme: travel is no longer just about escaping life – it’s about discovering deeper ways to connect with it."

Celebrated on the cricket field as ‘Mr. 360’ for his all-round play, Suryakumar ‘SKY’ Yadav shared his take on the importance of smart travel planning, establishing himself as the Mr. 360 of travel as well. "Travel has always been close to my heart — it’s my way of switching off, exploring new cultures, and finding hidden gems along the way. Just like cricket, it keeps me curious and excited. With Skyscanner, I hope more people see how easy it can be to plan trips that are fun, affordable, and full of memories waiting to be made.”

Using a comprehensive analysis of Skyscanner’s proprietary global search data, partner contributions, and a consumer survey of 2,000 Indian travellers, Skyscanner’s Travel Trends 2026 Report reveals an evolution in travel, one where travellers are elevating the best of the here and now. 

Seven Travel Trends for 2026

Destination Check-In

With a growing appetite for cultural immersion and design-led escapes, travellers are curating journeys where the hotel isn’t just a stopover, but the star. In fact, 82% of Indians admit to choosing a destination not for its landmarks, but for the promise of a stay so compelling, it becomes the very reason to travel.

For those planning their own Destination Check-In, Skyscanner’s hotel result filters help find the ideal stay – from boutique hotels to penthouses or beachfront villas. By quickly sorting via star ratings, accommodation type, or neighbourhood vibe, they can make their search part of the adventure. 

Shelf Discovery

Grocery aisles are no longer just about grabbing essentials, they’ve become portals to culture, a way to experience the most authentic flavours of a country. Nearly 8 in 10 Indian travellers say they most often visit local supermarkets when travelling abroad, while 73% make a stop at convenience stores to discover quick bites and local staples. And for the aficionados (60%), it’s more than just shopping, it’s the ultimate cultural deep dive, a sensory adventure where every shelf tells a story and every flavour becomes a memory.

Glowmads

Travel is becoming the new beauty ritual, with 57% of Indian travellers stocking up on skincare and beauty products abroad, and nearly half choosing destinations for their wellness appeal. Trips are now a chance to turn virtual routines into real-world experiences, indulging both wanderlust and wellness. From hunting duty-free luxury fragrances (53%) and exploring cult beauty stores (48%) to enjoying local treatments (45%), wellness is increasingly shaping the way Indians travel.

Expanding upon this growing trend, Mini Sood Banerjee, Marketing Director, Laneige India, adds, “Skincare has seeped so deeply into our routines that it’s become more of a daily ritual rather than a one-off for a big moment. In this evolution, Korean beauty has emerged as a global wave, setting new standards for innovation, minimalism, and that luminous, healthy glow. At Laneige, our beauty philosophy is grounded in care and consistency, and that doesn’t stop when you leave home. With travel becoming a way of life and a form of self-expression, skincare is no longer an afterthought; it’s a ritual that moves with you.”

Altitude Shift

Indians are swapping beaches for mountains and choosing off-peak seasons to answer the call of the wild. A striking 92% now dream of year-round alpine escapes, with skiing and winter adventures just one chapter in the story. For Gen Z (51%) and millennials (47%) especially, the thrill lies in achievement, and with trek collectives like The Land of Wanderlust gaining momentum, highlands are fast becoming the ultimate badge of travel honour.

And in this season of ticking off personal quests, other trends that are inspiring journeys in 2026 include:

• Family Miles: The spirit of Indian culture via intergenerational travel continues to grow stronger: nearly half of Indian travellers (47%) have journeyed with their parents as adults, 44% have travelled with children under 18, and 38% have experienced three-generation trips with both parents and children

• Catching Flights & Feelings: Travel isn’t just about broadening horizons but opening them to new people and connections along the way. From chance encounters that blossom into friendships, to whirlwind romances abroad face-to-face, 87% of Indians are saying that travel has sparked new connections

• Book-bound: From tracing the footsteps of beloved characters to seeking out dreamy libraries and hidden bookshops, nearly 8 in 10 Indians have either booked or are considering a book-inspired getaway. Today, embracing literature is not just a pastime but an experience, and this growing fascination with titles is translating into travel

India’s Top Trending* and Best Value** Destinations

In 2026, Indian travellers will be broadening their travel map with destinations that combine authenticity and discovery. Making it to the list of top trending destinations are unique getaways, spanning cultural hubs, scenic retreats, and rising global spots. As for the best value destinations, the list shows Indian travellers are willing to splurge where it matters, while saving smartly elsewhere, offering the finest experiences without the premium price tag. These include:

Neel Ghose adds, “What we're seeing is that Indian travellers are gravitating towards deeper cultural connections and experiences. Social media, particularly authentic video guides, are inspiring this wanderlust and shaping how people choose their next destination. The surge in searches for places like Jorhat and Jaffna reflect a desire to explore relatively lesser-known gems, rich in heritage and local flavour. On the other hand, the best value destinations have benefited from improved connectivity, new routes, and expanded flight options, making traditionally premium locations like Berlin more accessible to a larger number of Indians. Together, this shows how travellers are becoming more intentional and strategic in their choices for 2026.”

View the full ‘Travel Trends 2026’ report here.

Notes to the Editor

*Destinations seeing increase in flight searches between 1st January 2025 and 30th June 2025 for travel throughout 2025 compared to the same period in 2024, then selected for travel suitability.

**Based on % price drop for economy class return flight booked between 1st January 2025 and 30th June 2025 for travel throughout 2025 compared to the same period in 2024, then selected for travel suitability.

About Skyscanner 

Skyscanner is a global leader in travel that helps travellers plan and book their trip with ease and confidence. Every month, Skyscanner connects millions of travellers, in 180 countries and 37 languages, to more than 1200 trusted travel partners so they can find flight, hotel or car hire options. 

Founded in 2003, Skyscanner has offices worldwide, in Europe, Asia-Pacific and North America where traveller-first innovations are developed and powered by data and insights. Making use of the latest technology, Skyscanner simplifies the complexity of travel and provides honest and transparent solutions, searching around 100 billion prices every day so travellers can be sure they've seen the best possible options, all in one place. 

UNISOC collaborates with HMD

As HMD’s long-term strategic partner, UNISOC will continue to provide key chipset solutions across multiple Nokia feature phone models, enabling the evolution of classic devices with new intelligent features and supporting global market expansion.

Since 2016, HMD Global has been the exclusive custodian of the Nokia mobile brand, designing and manufacturing Nokia feature phones in India and China, with India serving as both its largest market and a major export hub. Under the renewed agreement, HMD will continue to design, manufacture, and sell Nokia-branded feature phones, while introducing enhanced smart capabilities such as AI voice assistants, video calling, GPS navigation, and lightweight social applications. Together, UNISOC and HMD will deepen collaboration across key markets including India, Africa, Europe, and China.

UNISOC’s technology has powered many of HMD’s most successful Nokia feature phones, including the revived Nokia 3310 and the long-lasting Nokia 105. These iconic models demonstrate how UNISOC balances performance, power efficiency, and cost-effectiveness at scale. Looking ahead, as HMD invests further in the “classic + smart” direction, UNISOC is poised to expand its chipset shipments into new generations of intelligent feature phones and specialized smart devices, strengthening its global position in mobile communications.

Looking ahead, UNISOC remains committed to delivering high-quality products and solutions for the global consumer electronics market. By deepening its collaboration with HMD, UNISOC will continue to drive innovation, expand its worldwide footprint, and bring advanced technologies into the feature phone segment—making reliable connectivity and smart experiences accessible to more people around the world.

Truecaller Announces adVantage: An AI-Platform Driving Smarter Segmentation and Higher Performance
 

adVantage is powered by a unique, daily stream of insights from Truecaller’s vast ecosystem. By harnessing real-time behavioral intelligence and advanced recommendation models, it delivers personalized, privacy-safe experiences with data that is anonymized and aggregated, ensuring that every ad or offer is far more relevant.
 

For consumers, this means greater trust and relevance, as they engage only with communications that matter to them. For businesses, adVantage is an AI-powered advisor, helping reach the right audiences, unlocks new revenue opportunities and uncovers actionable insights that sharpen day-to-day decision-making. The outcome is a smarter, more effective way to align customer engagement with business growth.
 

Speaking on the launch, Rishit Jhunjhunwala, Global CEO of Truecaller, said, "In a world moving away from broad targeting, relevance is the new currency. adVantage is our answer to the market’s need for smarter, privacy-compliant personalization. It’s not just about reaching users, it’s about understanding their unique needs and providing value through every interaction.This framework is a core pillar of our strategy: to build scalable internal growth engines and redefine how businesses create value."
 

After a successful testing phase within Truecaller’s ads business, where it consistently delivered higher engagement and stronger ROI benchmarks, adVantage is now being rolled out for additional use cases. One such vertical is Truecaller’s business messaging platform, which saw open rates jump by 400% during initial testing.

The three modules of adVantage: Discover, Engage, and Perform, adjust automatically, making it simpler to reach the right users, keep them interested, and drive results.

• Discover: Expands your reach by finding new, relevant audience segments and increasing your visibility across the Truecaller platform.

• Engage: Boosts mid-funnel performance by re-targeting users who have shown interest and guides them toward a purchase.

• Perform: AI optimization drives key outcomes like lead generation, app installs, and direct commerce transactions. You get tangible business results - automatically.
  ​

In its pilot phase, the framework delivered impressive results for clients, driving up to a 50% lift in click-through rates and reaching over 200 million users. Performance gains were particularly strong across high-intent sectors such as automotive, fintech, edtech, and e-commerce. By combining precision-led audience discovery with AI-driven insights, these campaigns successfully converted brand awareness into measurable business outcomes consistently surpassing internal benchmarks.
 

"At its core, Truecaller adVantage is about giving businesses a real edge," said Liniker Seixas, adVantage Lead at Truecaller. "We’ve built a sophisticated platform powered by multiple AI models working in concert to continuously learn and improve. This empowers businesses to dynamically optimize decision-making, enhance efficiency, and drive stronger outcomes, ensuring every investment delivers greater impact.”
 

adVantage will serve as a cornerstone for our partners' growth strategies. By harnessing Truecaller’s powerful ecosystem and intelligence, businesses can unlock greater value across their customer journeys whether that means reaching the right audience, strengthening engagement, or accelerating conversions.
 

About Truecaller
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Visit www.truecaller.com for more information.

India has more than 650 million smartphone users. On average, each device carries 80 to 120 apps, many of which request permissions for the microphone, camera, or location, often continuing in the background without explicit consent. Tailored to India’s digital reality, the NxtPrivacy Dashboard is designed as a user-first innovation that makes privacy practical for everyday citizens.
 

“Privacy is no longer a privilege. It is a fundamental right for every smartphone user,” said Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies. “With NxtPrivacy Dashboard, we are making that right simple and accessible by design. For the first time, Indian users can clearly see which apps are using sensitive permissions and take back control with a single tap. This Feature-Tech is crafted for our Indian consumers.”
 

Key features of NxtPrivacy Dashboard include

• Real-time view of app activity across location, camera, microphone, contacts, and clipboard.

• One-tap controls to revoke or modify permissions instantly.

• AI-powered Privacy Score with recommendations to improve device security.

• Category-based tabs for permissions management across camera, mic, location, gallery/ photos, folders, clipboard, and many more.

• Smart alerts flag unusual activity, such as an app accessing the microphone at night or during the idle state.

• User-enabled option to pause all trackers during sensitive moments, such as travel or public Wi-Fi use, as per user choice and preference.
   

Every tap, scroll, and voice command leaves a digital trace, often without user consent or awareness. The NxtPrivacy Dashboard makes hidden activity visible, empowering users to make informed choices and reinforcing Ai+ Smartphone’s commitment to transparency, data security, and digital sovereignty.
 

About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for the mobile-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign mobile operating system, and is committed to building technology that is authored in India and globally competitive.

SBI General Insurance mobile app now offers face & finger-scan based health tracking, fostering proactive wellness and digital empowerment

The health tracking feature, developed in collaboration with CarePlix, enables users to access vital health metrics such as heart rate, respiration rate, blood pressure, BMI, body weight, stress levels, total body fat, body water and more. By simply scanning their face or finger, users can quickly gain a comprehensive understanding of their health, empowering them to make informed decisions about their wellness. 

Utilizing CarePlix’s innovative remote photoplethysmography (rPPG) technology, this feature extracts health data from a simple video recording via the device’s camera or by fingerprint scanning, allowing users to monitor their health anytime, anywhere, without the need for physical sensors or needles. 

Speaking about the launch, Shri Mohd. Arif Khan, Deputy Chief Executive Officer, SBI General Insurance, “This innovative health scanning feature is a major step towards offering accessible health insights beyond traditional insurance. It reflects our vision of a digitally empowered, health-conscious society, equipping individuals to actively manage their well-being. By integrating proactive wellness with ease, this feature positions us at the forefront of the health insurance sector, where innovation and convenience merge seamlessly with everyday life. The Company will continue to expand its technological capabilities to provide customers with advanced and user-friendly solutions.”

The new biometric health feature is available for existing and new customers. The app also offers 5% discounts on standard lab tests through partnered providers, providing further value to customers. The ease of use and instant accessibility of health metrics reflect SBI General Insurance’s dedication to fostering a digitally connected customer base and providing them with practical tools to stay healthy.

This launch marks a key milestone in SBI General Insurance’s digital journey, reinforcing its commitment to customer-centric innovation and value-added services beyond traditional insurance, aimed at building a healthier, more secure society.

Download the SBIG app now! 

For Android: play.google.com/store/apps/details?id=com.sbig.insurance 
For iPhone: apps.apple.com/in/app/sbi-general-insurance/id1495616048

About SBI General Insurance
SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI, upholds a legacy of trust and security. We position ourselves as India's most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence in 146 branches. In FY 2024-25, SBI General Insurance reported a Gross Written Premium (GWP) of INR 14,140 crores, recording a YOY growth of 11.1%.

The company received numerous prestigious accolades, showcasing its excellence across various domains. Key honors include being named as the Domestic General Insurer of the Year – India and Claims Initiative of the Year – India at Insurance Asia Awards 2025 Singapore, Large General Insurance category at the Mint BFSI Summit & Awards, the 3rd InsureNext Awards 2024 for Best Claims Settlement, and India’s Best General Insurer of the Year at the 7th Insurance Conclave Awards. At the India Insurance Summit & Awards 2024, the company secured titles for General Insurance Company of the Year and Leading Implementer of Analytics Technology in Insurance. Additionally, it was honored as the Best BFSI Brand at the ET NOW Best BFSI Brands Conclave 2024 and included in BW BusinessWorld’s India’s Most Respected Companies. Certified as a Great Place to Work in 2024, the company also excelled at the ETBFSI Exceller Awards 2024 with recognition for Best Claims Management in Insurance and Best CSR Campaign of the Year, further highlighting its commitment to social responsibility and innovation.

With a team of over 9,000+ employees and our multi-distribution model covering Bancassurance, Agency, OEM, Broking, Retail Direct Channels, and Digital collaborations, we are committed to providing both Suraksha and Bharosa to all our consumers. Leveraging a vast network that includes over 22000+ SBI branches, plus agents, financial alliances, OEMs, and digital partners, we extend our services to even the most remote areas of India. Our offerings cater to Retail, Corporate, SME and Rural segments, and our diverse product portfolio ensures accessibility through both digital and physical channels.

Flipkart, India’s homegrown e-commerce marketplace, has officially announced the dates for its blockbuster annual shopping festival, The Big Billion Days (TBBD) 2025, starting 23rd September, with 24 hour early access for Flipkart Black and Plus members beginning on 22nd September. With ‘Early Bird Deals’, customers can shop for their favorite products at The Big Billion Days Sale prices before it officially begins and can access deals across mobiles, electronics, fashion, appliances, and more. Flipkart aims to transform the festive season into a nationwide celebration of choice, value, and curated experiences. This Big Billion Days is slated to be Flipkart's largest shopping event yet. Prioritising speed in delivery, Flipkart Minutes is set to participate in TBBD at scale, with presence in 3,000 pincodes across metros and tier-2+ cities.

Known to be more than just a sale, TBBD 2025 is a cultural moment, where millions of shoppers, sellers, and communities are brought together by one special celebration. With its trademark mix of accessibility, trust, and trailblazing innovation, this year’s The Big Billion Days is set to be Flipkart’s most inclusive, impactful, and unforgettable edition. With the all-new revamped app interface, Flipkart is geared to deliver a richer, tech-led experience, with faster navigation and smarter discovery for an intuitive festive shopping experience. Notably, Samsung Galaxy AI is the Title Sponsor and Intel Core is the Tech Sponsor for this 12th edition of TBBD.

Speaking about The Big Billion Days, Pratik Shetty, Vice President, Growth and Marketing at Flipkart, said, “The Big Billion Days has always been more than just a shopping event - it’s India’s very own festival of possibilities that brings millions together in the spirit of celebration, joy, and discovery. Every year, we raise the bar not only with unmatched value but by creating experiences that stay with our customers long after checkout. In 2025, we have reimagined TBBD to be bigger, bolder, and more meaningful - powered by innovation, technology, and deep partnerships. From new offerings that unlock choice and discovery to immersive, personalized journeys that make shopping seamless and delightful, we’re blending celebration with convenience, entertainment with trust, and surprise with scale.”

He further added, “At its core, TBBD is a cultural moment - one where customers from metros to tier-3 towns feel part of something larger than a sale. This year, we’re turning up that magic like never before, making The Big Billion Days not just the country’s most awaited shopping festival, but a true showcase of India’s digital-first future.”

Minutes Multiplying Festive Cheer

• This The Big Billion Days sale, Flipkart Minutes will delight its customers with 10-minute delivery across 19 cities and 3,000 pincodes

• Exclusive early access and rewards for Flipkart Plus and Black members to enhance the festive experience

• All deals live on Flipkart will be available on Minutes as well, encompassing several categories such as mobiles, electronics, home, nuts & dry fruits, beauty and personal care, baby care, and grocery, among others. A wide range of regional selections will be offered spanning grocery, bakery, sweets, dairy, and more

• In addition to metros, tier 2+ cities such as Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna will continue to be major growth markets for Minutes

Enhanced and new payment options to unlock greater affordability, convenience and festive cheer for every shopper

• Beginning 8 September, customers have the chance to get a flat 50% off on payments made through super.money app. The limited period offer is applicable daily at 12 PM across categories

• Exciting rewards will be unlocked with Flipkart Axis Bank Credit Card and Flipkart SBI Credit Card with 7.5% cashback on Myntra, 5% cashback on Flipkart, Minutes, Grocery, and Cleartrip

• Customers can avail No Cost EMI options on a wide selection of products with Flipkart EMI, Debit Card & Cardless EMI options

• With the Flipkart Bajaj Finserv Insta EMI Card, users will be able to access easy EMIs and get up to Rs. 400 off on their orders

• Flipkart has partnered with Axis Bank and ICICI Bank to offer customers a 10% instant bank discount on credit card transactions (*T&C apply)

• As part of The Big Billion Days Savings Sale, customers can enjoy up to 5% off on Gift Card purchases via Flipkart UPI and 2% on any Credit Card, Debit Card

• Additional special offers include 1% off on Gift Card purchases via UPI (minimum order value Rs. 5,000) 

Unlocking The Best Festive Value Through Loyalty & Best Rewards

• 24 hrs early access for Flipkart Plus and Black members

• Higher bank offers (12%-15%) for Plus and Black members & 2X Savings with SuperCoins during Early Access hours 

• Members-only ‘Black Deals’ for Flipkart Black members across a wide selection of premium brands

• Introducing this TBBD, Boost Up! - Flipkart’s flagship SuperCoin construct where customers can boost their SuperCoins savings by 10X 

• 100% CoinBack Bonanza - An initiative where customers will earn 70% to 100% of the product value in SuperCoins

• Sale Price Live CoinBack - In another special 1-hour window, customers can enjoy 100% CoinBack in SuperCoins on eligible purchases made during this slot

New Tech And On-App Experiences: Enabling A Smarter, Faster & More Personalized TBBD

• AI-driven search, contextual recommendations, infinite scroll, and intent-based surfacing ensure effortless, intuitive, and personalized discovery tailored to real-time signals

• Tailored interactions coupled with haptic feedback add responsiveness and a premium tactile dimension, making every engagement feel more immersive and dynamic

• Engaging video commerce content for GenZ and digital-first users, powered by Creator Cities and Creatorhood

• Address intelligence, auto-geocoding, and two-tier last-mile delivery powering faster, and more accurate shipments

• Redesigned Seller Hub and free NXT Insights to help sellers grow through simplified processes, competitive pricing, and AI-powered decision support 

Premiumisation expands access to aspirational products for all shoppers

• This The Big Billion Days, Flipkart will strengthen its position as India’s trusted smartphone destination with the best marquee launches. Key highlights include open box deliveries, fastest delivery via Flipkart Minutes, affordability innovations such as no-cost EMIs on all phones, enhanced exchange programs and democratized credit access to customers entirely new to the banking ecosystem. These constructs make Flipkart a compelling platform for consumers across both metros and tier-3+ towns to access the latest smartphone technology. TBBD 2025 is set to accelerate smartphone adoption at scale, while fueling growth for partners and the larger digital ecosystem

• This The Big Billion Days, Flipkart Fashion will open the season with its widest-ever festive collection, bringing together over 200k+ trends, homegrown D2C brands, and special celebrity-inspired lines. From couture-inspired ethnic wear to everyday essentials, customers across India will discover fresh styles curated to celebrate every occasion of the festive calendar. With over 100 new brand and product launches, deeper personalization, and faster deliveries, Flipkart Fashion aims to make 2025 the year when festive shopping is not just about great deals, but about elevating personal style like never before

Democratising festive shopping with value-driven selection

• Exciting festive offers on Grocery will be live such as steal deals, coupons, and bank offers, making daily and monthly essential shopping more affordable and rewarding

• In electronics, consumers will get access to an impressive selection of new launches with a special focus on premium tech including AI laptops, Smartglasses and others. In order to democratize access, multiple options will be made available including industry-first instruments enabling access to EMI for customers without credit facility 

• New launches for large appliances include a diverse range of products spanning double-door refrigerators, front load washing machines, 4K TVs, vacuum cleaners, and water purifiers. Some of the new launches include MI 55 inch QLED, IFB 9 Kg Front Load, Xiaomi 50” 4K LED Google TV, among several others. Affordability remains a key focus with appliances starting at Rs. 99 per month via credit instruments like Credit card NCEMI, Debit card NCEMI, Bajaj Finance Limited NCEMI, Debit card & Cardless NCEMI, thereby enabling credit access to customers like never before

• TBBD will enable access to a premium range of beauty and personal care, including a variety of global Korean brands at competitive pricing; along with a curated selection of dermatologist-recommended products and active ingredients to enable informed, science-backed choices for customers’ unique skincare needs

• During this The Big Billion Days sale, Shopsy, Flipkart’s hypervalue platform, is delighting Bharat’s value-conscious shoppers with blockbuster offers starting at just Rs. 29/- and exciting evening deals from 7-11 pm. Adding to the festive cheer, Shopsy is offering the best value across 1,300 categories, with over 1 Cr+ products under Rs. 149/-, empowering customers in Tier 2, 3, and 4+ cities, and reaching shoppers across all serviceable pincodes in India

Marketing Initiatives That Deepen Connections PAN India

• Bringing back the magic of TBBD this year, a star-studded thematic campaign 'Yahaan kuch bhi ho sakta hai' has connected with customers across multiple touchpoints PAN India

• The festive season will also be witness to deeper creative content integrations across platforms (such as collaborations with the popular show ‘Big Boss’) and other targeted activations connecting with diverse consumer groups

Supply Chain Initiatives

• As part of its festive readiness, Flipkart has created over 2.2 lakh additional seasonal job opportunities across warehousing, logistics, and last-mile delivery roles. The hiring initiative includes a strong emphasis on inclusivity and empowerment, with a 10% growth in women and PwD hiring across supply chain operations

• 15% of new hires are first-time workforce entrants; roles include pickers, packers, sorters, and delivery executives

• Through the Supply Chain Operations Academy (SCOA), Flipkart has trained over 6,000 students and plans to upskill 10,000 additional associates by the end of 2025

• With the addition of new fulfilment centres (FCs) and last-mile hubs, this year’s expansion spans 35 lakh sq. ft., covering 21,000+ pincodes nationwide

• Flipkart’s logistics network, which covers all serviceable pincodes, will see the expansion of 650 new festive-only delivery hubs in cities such as Siliguri, Kundli, Jakhar, including Tier 2 and 3 cities

• Flipkart is also scaling its quick commerce backbone through nearly 400 new micro-fulfilment centers and dark stores across 19 cities

Expanding the Seller Network for Deeper Reach

• Flipkart marketplace continues to show strong performance, with a 25% rise in transacting sellers over the last 6 months and steady onboarding of new sellers, beyond traditional trade centers, including Kannauj, Khurja, and Shantipur

• Simplified listing page and a revamped seller app with improved navigation to enhance the seller experience, leading to strong growth across categories such as BGM, Fashion, and Electronics, with momentum building ahead of the festive season and TBBD 2025

• Sustained investments in digital tools, training programs, and regional collaborations are strengthening the seller ecosystem. The New Seller Success Program has seen strong momentum, with free onboarding and dedicated account management in the first 60 days

• Engaged 8,000+ sellers and MSMEs through the three-city Seller Summit in Jaipur, Surat, and Delhi, showcasing how digital tools and partnerships accelerate growth. Alongside expansion, consistent support to MSMEs to drive compliance adoption to ensure sellers have the knowledge to build a trustworthy and sustainable marketplace

With The Big Billion Days 2025, Flipkart reaffirms its commitment to making festive shopping more inclusive, innovative, and unforgettable for every Indian household.

About the Flipkart Group 
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. 

Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians. 

For more information, please write to media@flipkart.com 

By integrating Mypinpad’s PCI MPoC and scheme-certified SoftPOS solution, Worldline will enable contactless payments acceptance on Android devices—supporting Visa, Mastercard, and RuPay—without extra hardware. The solution is designed to scale across South Asia, targeting markets with high Android smartphone use but limited access to traditional payments infrastructure.

The joint initiative aims to significantly expand SoftPOS adoption in the region by removing cost and complexity barriers for businesses of all sizes. It also sets the foundation for a broader roadmap of advanced use cases that leverage not only merchants’ but also consumers’ devices, including Tap to Add, Tap to Pay on Own Device and Tap to Verify, which allow consumers to securely provision cards, verify credentials, or pay—all through their own mobile devices.

Ramesh Narasimhan, Chief Executive Officer, Worldline India, said, “By integrating Mypinpad’s SoftPOS solution, we’re empowering merchants with a secure, cost-effective, and frictionless way to accept card payments directly on Android devices. This innovation not only boosts scalability but also reinforces our commitment to delivering future-ready digital payment solutions that align with evolving market needs and regulatory frameworks.”

Barry Levett, Chief Executive Officer, Mypinpad, said, “This collaboration builds on a long-standing relationship between our two companies and reflects a shared goal to expand financial inclusion and accelerate market access. Worldline’s brand, market access, and regulatory trust enable rapid rollout of our mobile-first technology in key markets where they already operate.”

By putting intuitive, secure, compliant, and affordable payment tools in the hands of merchants and consumers, Worldline and Mypinpad are helping shape a more inclusive, secure, and connected future of commerce.

About Worldline

Worldline (Euronext: WLN) helps businesses of all shapes and sizes to accelerate their growth journey – quickly, simply, and securely. With advanced payments technology, local expertise and solutions customised for hundreds of markets and industries, Worldline powers the growth of over one million businesses around the world. Worldline generated a 4.6 billion euros revenue in 2024. worldline.com

In India, Worldline is a leading Omnichannel payments technology player building a robust payment ecosystem for over 26 years. Worldline is the preferred partner for over 30 leading public and private sector banks, leading sectors like NBFCs, insurance companies, e-commerce businesses, startups, retail brands, hotel chains and many more. www.worldline.com/india

About Mypinpad

Mypinpad is a UK-headquartered B2B SaaS business with customers and employees in over 20 countries. Mypinpad strives to be the solution of choice for money on the move — making mobile transactions safe, easy and enjoyable. Its certified and patented technology is built on cloud-based open systems designed to be bank-grade secure and ready to scale, providing customers with the tools to grow and future-proof its business. By working together with partners, Mypinpad aims to drive financial inclusion for the benefit of millions globally.

To find out more, visit its website: www.mypinpad.com

Leading global travel app Skyscanner recently released its latest Cultural Tourism report, highlighting a rising trend among Indians travelling in pursuit of authentic local heritage, traditions, and experiences. According to the findings, 82% of Indian travellers are very keen on visiting destinations primarily for their cultural offerings, with younger generations – Millennials (84%) and Gen Z (80%) leading this rising wave of cultural curiosity. This enthusiasm is evolving into a quest for depth as many travellers define cultural tourism not by the sights they see but by the knowledge they gain, with 39% considering a trip successful when they return home having learnt something new about the place or its people.

The report also reveals a striking shift: 76% of Indian travellers have altered their travel plans to attend a cultural event, underlining how traditions and festivals are no longer side activities but central to holiday decisions. This cultural curiosity isn’t limited by geography. 7 in 10 travellers say they are open to exploring cultural experiences domestically and internationally. At its core, Indians are seeking authentic, immersive adventures that allow them to participate, learn, and return home with stories that truly feel transformative.  

Festivals as the Biggest Magnets for Cultural Travel

• Indian festivals are emerging as some of the biggest draws for travellers. As per the report:

• Over half of Indian travellers (55%) have attended local festivals, fairs, or cultural events.

• Durga Puja in Kolkata (53%), Lathmar Holi in Barsana (51%), and Onam in Kerala (35%) lead the list of occasions travellers are most eager to witness live this year.

• Beyond festivals, 53% of travellers are drawn to historical cities like Jaipur and Varanasi, while 39% are inspired to explore UNESCO World Heritage Sites such as Taj Mahal in Agra and Hampi in Karnataka. In fact, Skyscanner data shows searches to Varanasi, one of India’s most storied cultural cities, has risen by 76% for travel in 2025 compared to the previous year!(1) 

• Celebrated for their festive traditions, architectural grandeur, and local heritage, Kerala (32%) and Rajasthan (30%) have also emerged as India’s culture capitals.

Growing Interest in Underrated Destinations

Beyond these, travellers are curious to explore places that preserve traditions away from the crowds. A remarkable 93% are eager to seek out lesser-known destinations offering authentic cultural experiences, signalling a strong appetite for hidden gems where authentic traditions thrive away from crowded tourist trails. One way to explore these hidden treasures is by using ‘Explore Everywhere’ search feature on Skyscanner, with filter options like ‘underrated destinations’ and ‘art and culture’ to make it easier than ever to find the perfect spot for a unique tradition-rich escape.

“Indian travellers are moving beyond holidays taken only for leisure. The growing quest for depth has given rise to a new archetype – the culture curious traveller – one who seeks knowledge, connection and fulfilment,” said Neel Ghose, Skyscanner Travel Trends and Destinations Expert. “For them, success is measured in stories carried home that deepen their sense of people and place. Interestingly, our report also highlights that 71% prefer to travel with family, followed by 62% with friends, and 56% with a partner or spouse. This shows travel today is shifting from sights seen, to connections deepened — and Skyscanner’s all-in-one app makes it easier and more affordable to plan those meaningful journeys.”

From Observing to Immersing

As this cultural wave builds, a few patterns are emerging, showcasing how Indians plan, and experience escapes rooted in tradition. The report shows that nearly 4 in 10 want to explore heritage villages or eco-cultural communities, while 38% are drawn to culinary trails revealing the historic roots of local cuisines. Reflecting on this trend towards hands-on, participatory experiences, Dr. Aditi Rawat, Associate Fellow, Pahle India Foundation, policy think tank advancing research-led ideas on India’s economic development and governance, said, “Cultural tourism is fast becoming a defining lens through which Indian travellers experience their country and the world. The trend is moving towards combining cultural discovery with comfort, luxury, and leisure – a blend that encourages longer stays and deeper engagement. Catalysed by rising accessibility, robust infrastructure, and digital connectivity, it is reshaping travel from passive sightseeing to immersive storytelling, where visitors engage with living heritage, local traditions, and cultural narratives that define each destination.”

Safety and Smart Planning Drive Choices

• In their sojourns, practical considerations remain front and centre amongst Indian travellers. When choosing a cultural trip:

• Safety (45%) tops the list of considerations when choosing a cultural trip, followed by authenticity (33%) and seasonality (31%).

• 41% travellers start preparing one to two months ahead. Their inspiration is shaped by a mix of influences: 45% turn to social media, 39% rely on friends and family, and 27% use apps like Skyscanner to discover the right destinations and deals.

• When it comes to finalising plans, value remains top of mind, with 60% saying the best time to book festival flights is their most helpful planning insight, while 58% depend on fare comparisons to make smarter choices.

To further assist Indians in charting their journeys, Neel Ghose added, “For travellers seeking inspiration, describing your ideal getaway on Skyscanner’s app-only AI feature, Savvy Search can help uncover temple cities, native lands, royal palaces, and more. The tool curates a list of destinations based on the prompts, directing you to Skyscanner's flight search, letting you compare the best prices. And, when it comes to planning, for those looking to make the most of their holiday around a festival, a simple hack is to use the ‘Whole Month’ view to spot the cheapest days to fly around the date! Smart planning choices like these can help unlock cultural experiences without breaking the bank, letting you create memories and returning home with learnings that last a lifetime.”

A Broader Shift in Tourism

This growing interest is an indicator that culture-led exploration will also steer the future of the country’s tourism industry. Sharing insights on this rising phenomenon and its implications, Dr. Aditi Rawat, said, “This shift is being fulfilled by traditional towns and authentic locale-based experiences that connect travellers with communities and their way of life. Think the Northeast India, with its extraordinary cultural diversity and pristine landscapes, or Kerala, with its backwaters, classical art forms, and Ayurvedic traditions, both now firmly on the radar of discerning tourists. From tribal festivals in Arunachal Pradesh to tea and wellness in Assam, or narrative Kathakali performances in Thrissur, we are witnessing curated experiences true to each destination’s strengths. Coupled with leisure travel and government initiatives such as Dekho Apna Desh, Swadesh Darshan 2.0, and Adopt A Heritage, this cultural discovery is transforming tourism into a powerful custodian of India’s identity. It is revitalising economies, positioning diversity as a global asset, and turning sites and practices into hubs that attract global visitors, empower local communities, and shape the future of India’s tourism economy.”

Notes to the Editor:   

Data based on a recent Skyscanner Cultural Tourism survey conducted from 4 to 11 August 2025, among 2,000 Indian adult travellers.   

About Skyscanner

Skyscanner is a global leader in travel that helps travellers plan and book their trip with ease and confidence. Every month, Skyscanner connects millions of travellers, in 180 countries and 37 languages, to more than 1200 trusted travel partners so they can find flight, hotel or car hire options.

Founded in 2003, Skyscanner has offices worldwide, in Europe, Asia-Pacific and North America where traveller-first innovations are developed and powered by data and insights. Making use of the latest technology, Skyscanner simplifies the complexity of travel and provides honest and transparent solutions, searching around 100 billion prices every day so travellers can be sure they've seen the best possible options, all in one place. 

About Pahle India

Pahle India Foundation is a not-for-profit thinktank founded by Dr. Rajiv Kumar, former Vice Chairman of NITI Aayog. PIF provides a credible, trustworthy, and neutral platform for bringing together government, industry, academia and civil society to enable informed decision making. PIF works closely with these stakeholders to develop and implement policies in various sectors. Supporting the framing of tourism policies of state governments remains a key focus of PIF’s work.

(1) Skyscanner flight searches from India to Varanasi between 1 January – 31 July 2025 for travel in 2025 compared to the previous year.

Namma Yatri, India’s first ride-hailing app built on an open network and known for its commitment to transparency and fairness, has announced a strategic partnership with Truecaller, the global leader in verified communication, to power seamless and trusted interactions between drivers, riders, and support agents.

With mobility being an essential everyday service, Namma Yatri recognizes that trusted communication is the backbone of timely pickups, reliable support, and smooth coordination between riders and auto drivers.

In an industry where every second counts, Namma Yatri is elevating the way drivers, riders, and support teams communicate by leveraging Truecaller’s Customer Experience Solution, including Verified Business Caller ID, Business Profile, Video Caller ID, and most notably, localized Call Reason. Along with this, they are also leveraging Truecaller’s One Tap-OTP-Less Login and SDK integration for vernacular number verification pop-ups, ensuring secure, seamless, and hyperlocal onboarding for users in Tier II cities where Namma Yatri offers its ride services. Through this, the platform is transforming critical customer touchpoints into secure, branded, and contextual conversations.

With Truecaller Customer Experience Solution, Namma Yatri customers can now see the brand’s name, logo, and verification badge when receiving a call, removing ambiguity and significantly increasing calling efficiency and user experience.

What truly sets this partnership apart is the platform’s focus on hyperlocal engagement. For its customer support use case, Namma Yatri has introduced a Kannada Call Reason, which appears on the user’s phone even before the call is answered.

About Namma Yatri

Namma Yatri, a driver-first, zero-commission mobility platform, continues to redefine urban commuting by placing transparency, affordability, and empowerment at the core of its operations. Since its launch, the platform has completed over 9.8 crore rides and rapidly grown into a trusted choice for both drivers and riders, offering a reliable and ethical alternative in the ride-hailing ecosystem.

What makes Namma Yatri stand out is its 100% driver earnings model — ensuring drivers keep the entire fare without any commission cuts. This not only improves driver livelihoods but also encourages better service for passengers. Built on the ONDC open network and supported by the Government of Karnataka, Namma Yatri has emerged as a commuter favorite across cities in Karnataka.

Key Highlights:

• Over 9.8 crore rides completed

• Zero Commission – 100% driver earnings

• Transparent Pricing for commuters

• Driver Empowerment at scale

• Tech-Driven, open network innovation

About Truecaller

We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for over 383 million active users, with more than a billion downloads since launch and close to 50 billion unwanted calls identified and blocked in 2021. Headquartered in Stockholm since 2009, we are a co-founder-led, entrepreneurial company, with a highly experienced management team. Truecaller has been listed on Nasdaq Stockholm since October, 2021. Visit truecaller.com for more information.

For more information, please visit: business.truecaller.com

With billions of calls and messages exchanged during the festive surge, marketers are increasingly turning to Truecaller to reach consumers when excitement, attention, and purchase intent are at their peak.
 

Truecaller Ads Promises a Stellar Lineup for Brands Looking at Capturing this Festive Season
 

Festive demand is already surging. Premium roadblocks on Truecaller are being snapped up for the next two months, with leading players across e-commerce, jewelry, automotive, and consumer durables reserving inventory to dominate consumer conversations at scale. Masthead placements - the prime real estate on the app’s daily communication flow are witnessing record uptake, offering brands unmatched front-and-center visibility. Meanwhile, Truecaller Play, the platform’s immersive ad environment for rich media and video, is empowering marketers to tell powerful, emotion-driven stories that consumers remember.
 

What truly sets Truecaller apart is its ability to blend impact with intelligence. Beyond reach and scale, the platform delivers end-to-end measurement—from engagement analytics and conversion tracking to brand lift studies and attribution insights ensuring every rupee invested translates into measurable outcomes and real business growth.
 

Commenting on the momentum, Vanita Rathore, Senior Director, Global Ad Sales at Truecaller, said, “Festivals in India are about connections, and Truecaller sits at the heart of these connections. This year, brands aren’t waiting, they’re lapping up our festive solutions early to secure dominance. With high-impact formats like roadblocks, masthead takeovers, and Truecaller Play, we’re enabling marketers to not just advertise, but to become part of meaningful conversations and celebrations. The response so far is a strong validation of the trust brands place in Truecaller to deliver festive impact at scale.”
 

With more than 3 billion impressions delivered through roadblocks and 150 million users reached via its highest-impact solutions, Truecaller Ads continues to set the benchmark for advertisers. By combining unmatched consumer access, innovative formats, and performance-led measurement, the platform empowers brands to own festive conversations and drive real business results at scale.
 

About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 450 million active users with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising is the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.

Visit advertisers.truecaller.com for more information.

Choosing Branded Generics Made Simple & Easy
 

The Industry Context: Healthcare Costs and E-Pharmacy Boom
India’s healthcare system places a significant financial burden on individuals, with many patients still covering treatment costs themselves. According to the National Health Accounts Estimates 2021–22 released by the Ministry of Health and Family Welfare, out-of-pocket expenditure accounted for approximately 39.4% of total health spending, down from 62.6% in 2014–15, but still substantial. This is particularly challenging for families managing chronic conditions like diabetes or hypertension, where monthly medicine expenses quickly add up but there is hardly any insurance that covers it. Meanwhile, a widespread lack of awareness persists: many patients are still unaware that most branded drugs have affordable generic counterparts, regulated for safety and efficacy by India’s pharmaceutical standards.
 

Moreover, while generic medicines make up nearly 70% of India’s pharma volume, a persistent perception problem remains: Are they as good as brands? Can they be trusted? These doubts, often fueled by misinformation and inconsistent supply chains, have kept many patients from making the switch.
 

Medkart is changing that.

What Medkart Solves: A System Plagued by Price Confusion and Inequity

Despite the availability of generics, most Indian consumers continue to purchase costly branded medicines due to a lack of information, trust, or local access. Chronic disease patients – especially those with diabetes or hypertension, which account for approximately 68% of India’s chronic illness burden are hit hardest by monthly bills.
 

Many tier-2 and rural customers also struggle with access. A patient needing basic chronic meds often travels kilometres, pays for branded substitutes, and ends up spending nearly 30% of household income on drugs alone.

Medkart: India’s Smartest Generic App Platform

Medkart’s app is designed as the simplest platform to use for smart medicine buying

• Generic Medicine Comparison Engine: India’s first price-comparison tool for generics lets users compare prices and compositions instantly. Voriconazole, a multipurpose drug, shows savings of up to 86% (MRP Rs. 5,192 vs Medkart’s price Rs. 720).

• Chronic Disease Navigation: Medicines are categorised into disease buckets (Diabetes, BP, Kidney, Heart), aligned with India’s leading disease burdens.

• Prescription Upload & Matching: Users upload their prescription, and the app matches it with “Medkart Assured” generics, tested for Schedule M compliance and plant-audited.

• WhatsApp Integration: With nearly 600M Indian WhatsApp users, Medkart offers order placement via WhatsApp, breaking digital barriers for older and rural patients.

• Store + Delivery Hybrid Model: With 100+ retail stores and coverage across 35,000+ pin codes, Medkart offers online delivery with COD or many ways to pay.

Scale and Impact

• Savings Delivered: Rs. 650 crore saved across 11+ lac users

• Reach: 60 lakh orders fulfilled; 11+ Lac families served

• Coverage: 35,000+ pincodes – deeper than most e-pharmacies

• App Features: Available in Hindi, English, and Gujarati

Smarter Pharmacy, Healthier India
With India’s generic medicine market gaining momentum and digital health adoption rising across Tier 2 and Tier 3 cities, Medkart is bridging critical gaps in access, trust, and affordability. Its transparent pricing, disease-specific drug discovery, and hybrid delivery-retail model empower patients to make informed choices without compromising on quality.
 

As the demand for affordable healthcare surges, Medkart is not just responding, it's reshaping how India buys medicines. By building India’s smartest generic pharmacy platform, Medkart is making quality healthcare both accessible and sustainable for millions.
 

Switch smart, save more. Download the Medkart App or visit www.medkart.in to explore up to 85% savings on generics.
 

Medkart – Aapka Shubhchintak.

Truecaller Partners with Khyaal to protect senior citizens from scams

In response to this growing crisis, Truecaller, the leading global communications platform, has announced a partnership with Khyaal, India's number one app for senior citizens, committed to the empowerment and well-being of India’s elderly. This collaboration blends Khyaal’s deep engagement with seniors—understanding and responding to their specific needs through meaningful interactions—with Truecaller’s cutting-edge caller identification technology. Together, they create a robust and secure shield that fosters trusted, reliable communication, building a safer and more connected community for India’s elderly population.

All Khyaal members will receive an exclusive 50% discount on Truecaller Premium membership, ensuring they have access to the most advanced caller identification and spam protection features. Additionally, as part of this comprehensive safety initiative, Khyaal and Truecaller will co-create dedicated educational content. This includes “New Scam Highlights” sessions that decode emerging fraud tactics, interactive “Spot the Scam” workshops and contests, essential guidelines for handling calls from unknown numbers, and powerful testimonials from Khyaal seniors who have successfully identified and avoided scam attempts. These initiatives will be delivered through a mix of digital and on-ground formats. Seniors will have access to the workshops and sessions on the Khyaal app. The partnership will extend beyond digital boundaries through Khyaal's "50Above50" event, featuring interactive awareness sessions and dedicated safety booths that offer seniors practical, hands-on education and insights on digital safety.

While the free version of Truecaller is also functional, the Premium subscription includes enhanced spam blocking and several advanced safety features which can better protect senior citizens against fraudulent and unwanted communication. This technology-driven approach provides an additional layer of prevention, complementing Khyaal’s ongoing efforts to empower seniors through education and solutions to create a safer world for seniors.

"The digital age holds tremendous promise for our seniors—offering connection, convenience, and community. But it also brings new threats they’re often unprepared for," said Rishit Jhunjhunwala, Global CEO, Truecaller. "We’ve heard far too many heartbreaking stories of older individuals duped by scams. Our partnership with Khyaal is a meaningful step toward equipping them with the knowledge and tools to navigate this landscape safely."

Commenting on the partnership, Hemanshu Jain, Founder & CEO, Khyaal said, “The statistics are deeply concerning: seniors are losing their hard-earned savings to increasingly sophisticated scammers who exploit their trust and unfamiliarity with digital fraud tactics. The emotional toll of falling victim to such scams can be devastating, often leading to anxiety and a loss of confidence in using digital tools. At Khyaal, we’ve long recognised this silent crisis and have been committed to raising awareness through digital workshops. This partnership with Truecaller takes that commitment further. By learning to identify red flags, equipping themselves with the right tools like Truecaller, and staying informed about emerging scam tactics, seniors can maintain their independence while protecting themselves against fraudsters.”

Through this partnership, Khyaal and Truecaller are setting a new benchmark for digital safety and fraud prevention to ensure that India’s elderly can navigate the digital world with security and confidence. By combining Khyaal’s trusted platform with millions of seniors and Truecaller’s cutting-edge fraud prevention technology, the initiative aims to deliver protection with empowerment. 

About Truecaller
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021.

Visit www.truecaller.com for more information.

About Khyaal
Khyaal is India’s number one app for senior citizens, with over 3 million seniors and growing. The app enables seniors above the age of 50 years to attend live workshops, participate in fun games, make safe payments, avail on-demand assistance, invest in 24-Carat pure gold, get the best offers, find curated travel packages, and enjoy many more benefits. The Khyaal app also acts as a bridge that allows family members to provide care and support to their elderly loved ones. Established in 2020 by Hemanshu Jain and Pritish Nelleri during the COVID-19 pandemic, the startup's primary mission is to simplify retirement and enrich the lives of senior citizens by fostering engagement, learning, and independence.

For more information, please visit www.khyaal.co

Bharat Matrimony announces strategic partnership with Truecaller

In the digital age, secure and seamless communication is essential for successful online matchmaking. With Truecaller for Business Solutions, Bharat Matrimony prioritizes user safety and convenience from the initial sign-up through to match notifications and updates, enhancing the user experience.

This integration ensures that all calls from Bharat Matrimony are equipped with verified brand identifiers such as their official logo, green verification badge, and a verified tick. These elements help users instantly recognize legitimate calls. Features like Call Reason further enhance transparency by informing users why they are being contacted, be it for new profile matches or important updates.

To create a more engaging communication experience, Bharat Matrimony has adopted Truecaller’s Video Caller ID, transforming routine calls into visually rich interactions. The Call Me Back feature also allows users to schedule return calls at their convenience. Most notably, the 1-Tap, OTP-less verification streamlines the login process, making it quicker and more secure, particularly during critical interactions.

Commenting on the partnership, Saichithra Swaminathan, Chief Product Officer, Matrimony.com, said, “At Matrimony, we’re focused on making the user journey simple and secure right from the start. Our integration with Truecaller helps streamline the verification process during registration. This reduces friction, making it easier for users to get started quickly. Faster verification means faster onboarding, with less manual input needed. It improves the overall sign-up experience with added ease and clarity. We’re always looking for ways to build trust and deliver more convenience to our users.”

Speaking about the collaboration, Priyam Bose, Global Head, GTM & Developer Products at Truecaller, said, “At Truecaller, our mission is to empower businesses with trusted communication infrastructure that enhances user confidence and drives meaningful engagement. Nowhere is this more critical than on a platform like Bharat Matrimony, where real-life relationships begin with a single interaction. Our partnership ensures that every touchpoint is anchored in safety, credibility, and contextual clarity. This collaboration underscores our shared vision with Bharat Matrimony to create secure, respectful, and authentic digital experiences at scale for millions of users navigating their most personal journeys online”

Bharat Matrimony, continues to redefine digital matchmaking by putting safety, trust, and user-first communication at the forefront. Through its partnership with Truecaller, the brand is setting new benchmarks for verified, seamless interactions in the matchmaking space.

Truecaller’s Customer Experience Solution is used by more than 2500 businesses globally. It delivers enhanced communication capabilities that promote brand recognition, improve engagement, and safeguard customers from scams and fraud.

About Matrimony.com
Matrimony.com is India’s leading consumer Internet company managing marquee brands such as Bharat Matrimony, Elite Matrimony, Community Matrimony, and Jodii. Bharat Matrimony is considered the biggest and most trusted matrimony brand, which has also established a considerable retail presence with over 120 self-owned outlets across India. The company delivers matchmaking and marriage-related services to users in India and the Indian diaspora. Matrimony.com has pioneered several new business models, such as WeddingBazaar.com, Mandap.com, and CommunityMatrimony.com, a consortium of over 300 community matrimony services. Matrimony.com's recent launches include Luv.com, a matchmaking app for working professionals, and ManyJobs.com, a specialized bilingual app for entry-level and frontline jobs for the gray-collared workers in Tamil Nadu.

For more details, visit www.matrimony.com
 

About Truecaller
Truecaller (TRUE B) is the leading global platform for verifying contacts and blocking unwanted communication. We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for more than 450 million active users and nearly 3000 large enterprises. Truecaller has been listed on Nasdaq Stockholm since 8 October 2021.

For more information, please visit: business.truecaller.com

It is especially suited for those wanting to invest small amounts regularly. Digital gold apps also let investors check live market trends and ensure liquidity without worrying about safety. Platforms like Wizely make the entire experience even more seamless, combining ease of use with high levels of security and transparency.

Physical Gold vs Digital Gold

Choosing between physical gold and digital gold depends on factors like convenience, cost, and security. While both serve as valuable assets, their features differ significantly. The table below highlights the key differences to help make an informed decision.

Why Choose Digital Gold?

Digital gold combines the timeless value of gold with the ease and efficiency of technology. It offers a smart, secure, and flexible way to save and grow wealth in today’s fast-paced world. Here are a few key benefits investors can consider:

• Acts as a stable safety net during market downturns

• Offers quick access to funds in emergencies through easy liquidation

• Combines traditional gold value with modern, secure technology

• Eliminates making charges and locker fees associated with physical gold

• Stored safely in insured vaults at no additional cost

• Enables low-cost, fractional investing starting from minimal amounts

• Ideal for beginners and those building wealth gradually or without a large corpus

• Eliminates concerns related to physical storage, theft, or loss

• Simplifies gifting by allowing digital transfers for any occasion

• Recipients can hold or convert the gold as preferred

• Preserves the cultural value of gold in a modern format

Taxation on Digital Gold

Taxation on digital gold applies in the same manner as physical gold. While offering a modern and convenient way to invest, gold investment is subject to capital gains tax. The holding period directly impacts tax liability and overall returns.

When investors hold digital gold for 24 months or more, it is treated as a long-term capital asset. In this case, a tax rate of 12.5% is applicable with a cess. If sold before 36 months, the gains are considered short-term, and tax is applicable as per the investor’s income tax slab.

Getting Started with Digital Gold Investment on Wizely

To invest in digital gold with Wizely, investors can download the app from the Google Play Store or Apple App Store. The following steps outline the process:

1. Enter a mobile number and email address, then verify through OTP

2. Set a secure 4-digit PIN to protect access

3. Provide the full name as per PAN card records

4. On the home screen, select the ‘Buy Gold’ option

5. Choose the investment amount, starting from Rs. 100

6. Complete KYC by entering the PAN number

7. Make the payment; the gold rate remains fixed for 7 minutes during this step

This straightforward process enables investors to safely and efficiently start investing in digital gold through the Wizely platform.

Buying digital gold is a smart and accessible way to grow wealth. It removes the limitations of traditional investment methods. On the WizelyApp, users can experience a seamless platform to start investing in gold from just Rs. 100. It offers real-time pricing and secure, insured storage.

Whether saving for long-term goals or building a saving habit, investing in digital gold through Wizely fits both new and experienced investors. With complete transparency and flexibility, it puts control and confidence in the hands of the user. Investors can download the WizelyApp today and take the next step in their digital gold investment journey.

For brands, agencies, and individuals seeking top-tier talent, Coated Lens offers a curated network of professionals, enabling seamless discovery and direct connection through the app for project collaborations, all within a user-friendly, commission-free environment. The platform is available now on both the Google Play Store and Apple App Store.

This isn’t a Contest. it’s a Clash. Creative Clash.

Creative Clash 2025: India’s Premier Talent Showdown is Now Live

To mark its launch, Coated Lens proudly announces Creative Clash 2025, a nationwide creative competition designed to spotlight India’s boldest visual artists. Open to professionals in Photography, Videography, Editing, Graphic Design, and Motion Graphics. Creative Clash 2025 invites creators to submit their best work, showcase their signature style, and compete for national recognition.

With a total prize pool worth Rs. 30 Lakhs, including a 1-Year Adobe Creative Cloud Subscription for winners and a 6 month Coated Lens App subscription for all the participants, the competition aims to empower creative professional with resources, visibility, and industry credibility. Participation comes at a nominal registration fee of Rs. 999/- (including GST).

“Creative Clash 2025 isn’t just a contest, it’s a movement. We’re creating a platform where true craft gets the attention it deserves,” said Vamsee Krishna, Bhattiprolu Founder of Coated Lens. “Our mission is to celebrate authenticity, elevate Indian creative talent, and offer a space where work isn’t judged by likes, but by skill, story, and originality.”

Entries are now open via the Coated Lens App under the ‘Events’ section. Participants can choose their category, and submit their recent works for jury review.

Built entirely in India and powered by NxtQuantum OS, India’s first sovereign mobile operating system, the Ai+ Smartphone combines high performance, affordability, and privacy in one seamless experience. It offers Indian users an alternative to foreign-built devices and opaque software ecosystems, giving them full visibility and control over their data. With this launch, NxtQuantum aims to redefine what ownership, transparency, and digital trust should look like in the smartphone era.

Unveiled by Madhav Sheth and built by his team at NxtQuantum Shift Technologies, the Ai+ Smartphone lineup features two smartphones, Pulse and Nova 5G, each available in five bold colours, all running on NxtQuantum OS, India’s first sovereign mobile operating system. With Ai+ Smartphone, India isn’t just assembling phones anymore. It’s building its own digital foundation. “Ai+ Smartphone is about putting control back in the hands of Indian users,” said Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies. “For years, we’ve relied on phones and platforms that were never made with India in mind. Ai+ Smartphone changes that. These phones are fast, beautifully designed, and most importantly, they keep your data safe,” he added.

Designed in India. Ready for the World.

Ai+ smartphones are manufactured in India by United Telelinks (Bangalore) Limited at their Noida Factory, reinforcing NxtQuantum’s long-term commitment to building sovereign digital infrastructure, starting from the factory floor. Everything from software to supply chain has been aligned to India’s priorities. But what makes Ai+ Smartphone truly different isn’t just where it’s made, but what it’s made for. From long battery life and high-definition displays to dual SIM flexibility and enhanced camera performance, the Ai+ Smartphone is designed with the needs of people in India in mind, focusing on how they live, work, learn, and connect. The phones support regional languages, local content, and a customisable experience through NxtQuantum’s Theme Designer Tool.

Why India Needs Ai+ Smartphones Now

India is the world’s second-largest smartphone market, with more than 800 million users. Yet most smartphones today still run on foreign software and route user data through third-party systems outside the country. That means little visibility and even less control.

Ai+ Smartphone is designed to fix that. Every Ai+ Smartphone runs on NxtQuantum OS, a built-in India operating system with a zero-trust security architecture. All personal data, from app preferences to backups, is stored securely in India, utilising MeitY (Ministry of Electronics and Information Technology, Government of India)-empanelled Google Cloud Regions.

Now Available on Flipkart

The full Ai+ Smartphone lineup is now live on Flipkart and other channels, starting at just Rs 4499*. Phones are available in a variety of bold colours and storage options. “At Flipkart, we’ve seen growing demand for smartphones that are not just affordable but trustworthy,” said Smrithi Ravichandran, Vice President – Mobiles, Flipkart. “We’re proud to bring Ai+ Smartphone to our customers, a product that blends performance, privacy, and purpose.” Ai+ Smartphone isn’t just a new smartphone line. It’s a new way forward. For the first time, Indian users can choose a phone that’s built in India, governed in India, keeps their data safe, and puts them fully in control. With Ai+ Smartphone, NxtQuantum isn’t just launching devices it is building digital confidence.

Product Lineup Overview

 Pulse

• 6.7” HD+ Display, 90Hz | T615 Chip | 262K Antutu score | Expandable Memory – 1TB

• 50MP Dual AI camera | 5000mAh battery | Side fingerprint sensor

• Colours: Blue, Black, Green, Purple, Pink

• Starting at Rs 4499.*

• Flash Sale: 12th July, Starts at 12 Noon

 Nova 5G

• 6.7” HD+ Display, 120Hz | T8200 Chip | 501K Antutu Score | Expandable Memory – 1TB

• 50MP Dual AI camera | 5000mAh battery | Side fingerprint sensor

• Colours: Blue, Black, Green, Purple, Pink

• Starting at Rs 7499.*

• Flash Sale: 13th July, Starts at 12 Noon

Availability: Flipkart

Operating System: NxtQuantum OS

Security: All data stored in India on MeitY-approved servers hosted by Google Cloud

*Offers valid exclusively on Day 1 of the sale.

1. Includes Rs. 500 instant discount on Axis Bank credit card and EMI transactions, including Flipkart Axis Bank credit card.

2. 3 months no-cost EMI on Bajaj Finserv

3. Exchange bonus on all phones—working or dead—under the Prexo program.

NxtQuantum OS gives Indians full control over its smartphones and where user data is stored. It’s built for the future, with AI at its core, and is designed to serve everyone, from everyday users to schools, government offices, and the public sector.

At the core of NxtQuantum OS is a clear and uncompromising idea: users should know where their data is, who can access it, and why. The system is built on Google Cloud’s zero-trust security model and uses a consent-first approach to data access and storage. All personal data—such as preferences, usage history, and backups—is stored securely within India on MeitY-empanelled Google Cloud regions. There is no third-party access, no unauthorised tracking, and no foreign data routing. NxtQuantum OS delivers the speed and intelligence users expect, without compromising privacy or transparency.

“We’ve moved beyond treating privacy as a feature toggle,” said Madhav Sheth, Founder & CEO of NxtQuantum Shift Technologies. “NxtQuantum OS was designed from first principles—your phone should work for you, not against you. What you do on your device stays with you. Not even we can access it. That’s the level of trust and control this ecosystem will establish. And with Google Cloud’s secure and scalable  infrastructure we're proving that world-class privacy and national data governance can go hand in hand.”

NxtQuantum OS is built in India, governed in India, and continuously updated via an India-based product stack. With system-level telemetry controls, a custom user interface, locally trained AI engines, and regulatory compliance embedded by design, NxtQuantum OS reclaims the mobile layer for Indian users, public institutions, and developers. It puts India back in charge of its digital backbone—securely, transparently, and on its own terms.

SashiKumar Sreedharan, Managing Director, Google Cloud India, added, “Our collaboration with NxtQuantum reflects our commitment to enabling our customers to leverage digital infrastructure at scale, where user trust and cloud security come together to power next-generation experiences for Indians across the country.”

“This isn’t just a product launch—it’s a statement of intent,” added Sheth. With NxtQuantum OS, we are building our digital foundation, which is designed in India, governed in India, and aligned with our values of trust, transparency, and technological excellence. We’re here to lead with clarity, confidence, and accountability.”

NxtQuantum OS has been architected for nation-scale readiness. Its infrastructure supports the specific needs of enterprises seeking regulated mobile environments, state governments enabling digital inclusion, and sectors like defence, public services, and education that demand the highest-grade control over data and systems. With a dedicated India Design Centre now operational, NxtQuantum controls the entire software-hardware lifecycle, including OTA updates, security patches, and feature rollouts—all managed securely within Indian borders.

The first wave of AI+ smartphones running NxtQuantum OS will launch on Flipkart on 8th July at 12:30 PM IST

About NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep tech Indian software company building secure, independent digital platforms for the mobile-first world. Founded by Madhav Sheth, the company is driven by a mission to give users and nations greater control over how digital systems are designed, governed, and trusted. At the core of its work is NxtQuantum OS—India’s first home-grown mobile operating system — architected for complete transparency, zero-trust security, and full compliance with Indian data laws. All user data is stored within India on MeitY-empanelled  Google Cloud regions.

NxtQuantum OS is auditable, policy-aligned, and governed by Indian law by default. With full-stack control from OS to cloud, the company enables enterprises, governments, and citizens to operate on platforms that are private by design and accountable by structure. Headquartered in India and built for global relevance, NxtQuantum is leading a new era of regulation-ready, trust-first mobile platforms that advance national digital ambitions, without compromising on user experience.

Smart platforms like Wizely make investing in an FD online convenient, safe, and quick. It allows users to book deposits across reputable issuers, track their interest income, and access easy liquidity without hassles.

Disadvantages of Booking Fixed Deposits the Traditional Way

Before investing, it is essential to understand the drawbacks or inconveniences that may be associated with traditional FD options.

• Opening and managing FDs in the traditional way often requires visiting a bank branch, filling out forms, and dealing with paperwork. This can be a time-consuming process.

• It is more challenging to compare interest rates and features across multiple banks or issuers when booking fixed deposits the traditional way. One would typically have to visit each bank individually or open each website/app.

• Traditional FDs usually do not offer the same level of real-time income interest tracking and digital management that app-based platforms provide.

What Makes Wizely A Better Option

Here are some of the key features that make it easy to invest in an FD via Wizely compared to traditional, offline investments.

• Higher Interest Rates

Wizely enables users to compare interest rates and tenures and book fixed deposits from various RBI-licensed banks and NBFC partners. At the moment, users can benefit from competitive interest rates, starting from 9.10% p.a. and enjoy a larger payout.

• Convenience and Accessibility

The entire process of exploring, comparing, and booking an FD is online with Wizely. This eliminates the need for physical visits to financial institutions, filing paperwork, and waiting in long queues.

Users can complete the Know Your Customer (KYC) process digitally by linking their account with PAN through DigiLocker, making the process quick, safe, and hassle-free.

• Equivalent Security

FDs offered by banks and booked through Wizely come with insurance of up to ₹5 lakh by the Deposit Insurance and Credit Guarantee Corporation (DICGC). This provides an added layer of security for the investment.

• Real-Time Tracking and Management

Wizely offers an intuitive dashboard, enabling investors to track their FD investments, interest earned, maturity dates, and reinvestment options in real-time, all from their smartphones. This level of transparency and control helps users better plan their investments and finances.

• Easy Liquidity

The app allows investors to withdraw their FD early if needed, providing greater liquidity. This is especially useful in emergencies. Upon maturity, the investor can easily choose to reinvest or have the maturity amount credited directly to their bank account without any extra steps or paperwork.

Steps to Invest in FDs on the Wizley App

To maximise convenience, Wizely ensures the process of booking a fixed deposit is easy. One can follow these steps.

• Downloading and Registration

To begin the investment process, users can download the Wizely App from the Google Play Store or Apple App Store, depending on the device. After that, users can open the app and register their profile using their mobile number and email address. After verifying their mobile number with an OTP (One-Time Password), set up a secure PIN for app access.

• Exploring FD options

After successful registration, customers can explore the FD interest rates from the top issuers on the dashboard. Wizely partners with multiple RBI-licensed banks and non-banking financial companies (NBFCs). The app will display a list of available FDs from these partners. One can also choose an issuer based on the tenure.

• Completing the Digital KYC Process

This is a mandatory step for financial investments. Users typically need to complete their Know Your Customer (KYC) verification digitally by linking their account to their PAN for verification. Wizely facilitates this through DigiLocker for a seamless process.

• Choosing Flexible Terms

Once the user has chosen the issuer, the next step is to enter the amount they wish to deposit, the investment tenure, and the preferred payout option.

• Transferring Funds

After choosing the desirable deposit terms, investors can make the payment to complete the deposit directly. With Wizley, they can directly link their existing bank account, and there is no need to open a new bank account. After successful payment, they will receive an instant confirmation of their FD booking.

Following these steps, users can successfully book an FD online through the Wizley App from the comfort of their homes.

One additional perk of booking a deposit through an FD app is that investors can keep track of it through the app. Traditionally, reaching out to the banking executive can be a hassle as compared to booking an FD online. In the case of a national holiday, one may have to wait until the next working day. This is not the case with Wizley, which offers users complete control over their investment around the clock. One can download the Wizely App today and experience the future of fixed deposits right now!

Truecaller Ads launches Truecaller Play

Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform’s existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead,, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time.

Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention—when distractions are minimal and intent is high.

With over 10,000 advertisers globally and more than 5 billion daily brand impressions, Truecaller has established itself as a performance-driven platform. Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement.

Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, "At Truecaller ads, we’ve always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we’re not just introducing another ad product; we’re offering brands a rare opportunity to connect during moments of genuine user focus. It’s about placing your story exactly where attention is highest and distractions are lowest. That’s the power and promise of Truecaller Play."

Key Features of Truecaller Play for advertisers:

• Custom Rich Media Formats: From standard video to custom-built cinematic experiences, Truecaller Play offers a wide range of ad formats tailored to specific business goals, from building awareness to driving action.

• Native Experience: Ads blend seamlessly into the familiar Truecaller interface, creating a smooth user journey that feels natural.

• In-House Creative Support: Truecaller Ads provides internal creative support to help brands develop custom rich media ads.

• Precision Targeting at Scale: Using Truecaller’s unique first-party data, advertisers can accurately reach high-intent audiences on a massive scale.

About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.

Visit advertisers.truecaller.com for more information.

Booking FDs on the Wizely App is both seamless and 100% paperless. With its user-friendly app, Wizely empowers users to explore multiple FD options on a single platform. It offers investors the opportunity to earn higher returns, enjoy greater transparency, and benefit from unmatched convenience. 

With the ability to invest instantly in a risk-free option for the future, consumers can not only save easily but also save smartly. Here’s how. 

How Wizely is Modernising Savings  
By combining technology with a trusted investment avenue, the Wizely App for FDs transforms how users manage their savings. Here’s how investors can benefit from it:

• Effortless Browsing and Comparing 

Wizely enables users to browse and compare FDs from multiple issuers seamlessly. This eliminates the need to visit multiple websites or branches, consolidating all options into a single, convenient platform. 

• Creating FDs from RBI-licensed Banks and Top-Rated NBFCs

By offering FDs from RBI-licensed banks and highly reputable NBFCs, Wizely ensures that users can access credible and secure options. This variety also empowers users to choose the option that best fits their financial goals. 

• Interest Rates up to 9.10% 

The Wizely platform offers interest rates up to 9.10%. This helps users maximise returns on their savings, especially in a fluctuating interest rate environment. 

• Insured by DICGC up to Rs. 5 Lakhs 

Each FD offered by banks and booked via Wizely is insured up to Rs. 5 Lakhs by the Deposit Insurance and Credit Guarantee Corporation (DICGC). This provides an added layer of safety and reassurance to investors. 

• No Need for a New Account 

Wizely eliminates the need to open a separate bank account for each FD. Users can invest using their existing account, making the process quicker and more user-friendly. Investors can deposit funds from their existing account and get the complete amount along with interest in the same account upon maturity. 

• Low Entry Requirement 

With a minimum investment amount of just Rs. 1,000, Wizely lowers the entry barrier for FD investments. It encourages first-time investors to start small and grow confidently. 

• Pre-mature Withdrawal and Reinvestment Options 

The platform offers flexibility with early withdrawal options. Upon withdrawal request, funds are generally credited within 5–7 working days. Users can also choose to reinvest their maturity proceeds with a few taps. 

• Easy Monitoring 

Wizely provides an intuitive dashboard where users can monitor all their FDs in one place. From tracking maturity dates to interest earned, everything is presented in the app for easy management of finances. 

Getting Started with Fixed Deposits on Wizely 

Here is how anyone can start investing smartly, right from their phone. 

• To get started, download the Wizely App from the Play Store or App Store 

• The user must open the app, enter the mobile number, and verify it with an OTP 

• Confirm email and set a secure app PIN, or go with fingerprint or face recognition for faster logins 

• Enter the full name for the profile setup 

• On the home screen, users can tap on ‘Invest in FD’ 

• To move ahead, users have to enter their PAN and date of birth 

• Users can check out different FD interest rates and tenures, and pick the one that aligns with their goals 

• Once selected, enter the amount they want to invest and complete the payment 

After the FD is booked, tracking, reinvesting, or withdrawing can be managed right within the app. With the Wizely App for FDs, users can book, track, and manage FDs in just a few taps. 

Things to Remember When Using the Wizely App 
Before diving into FDs through the Wizely App, users should stay informed about a few key points to ensure a smooth experience:

• A stable internet connection is required for the app to function properly. Users will need it for updates and notifications. 

• All FD bookings and payments are made directly through the user’s individual bank account. 

• At maturity, the amount (with interest) can either be credited back to the same bank account or reinvested. 

• Investments are subject to market risks. Therefore, users should always read the related documents and do an independent evaluation before investing. 

With FDs getting a digital makeover, saving money is no longer a complicated task. By booking FDs on the Wizely App, users can enjoy the power of compounding and invest smart. Whether the goal is to save up for a big purchase or simply to grow wealth safely, Wizely offers an instant and intuitive experience. To experience the new-age way of saving, users can download the Wizely app and start their FD journey today!  

Team NEWZO celebrates the successful launch of NEWZO 2.0

One of the most notable features of NEWZO 2.0 is the introduction of a 5-tier user classification system based on user performance and contribution. Users are categorised into Platinum, Gold, Silver, Bronze, and Basic. The aim of this classification is to reward users fairly according to their effort and to boost their income levels. From casual users to stringers and professional journalists, there is an atmosphere of excitement around this launch.

The Entire NEWZO Family Joins in the Celebration

To make this occasion even more memorable, the team celebrated with a cake-cutting ceremony at the Raipur office along with several NEWZO users. NEWZO Directors Suyash Chandel and Pushpendra Singh graced the celebration, making the moment even more special.

Also present during the celebration were Technical Officer Badrinath, Operations Manager Lokesh Chaudhary, Content & State Manager Ashutosh from Uttar Pradesh, Gaurav from Madhya Pradesh, and Chhagan from Chhattisgarh, along with the entire team.

The social media team and the entire NEWZO family came together, making the celebration truly unforgettable.

Users Share Their Experience

On this special occasion, several users shared their experience with NEWZO. Journalist and user Sunil Sen, who came from a different state, shared his joy and said: “This platform has become a great source of income for us. We’re able to earn well without any investment, and with NEWZO 2.0, our income level is set to rise even higher.”

Another user added:

“Now, earning will become easier and smarter. By improving our level, we’ll be able to increase our income even more.”

What’s New in NEWZO 2.0?

There had been buzz for quite a while about the upcoming features of NEWZO 2.0, and it has certainly lived up to the hype. With the launch of this upgraded version, there’s a strong wave of excitement across the startup and digital media ecosystem. Its smart and user-friendly interface is getting a positive response. Most importantly, it enhances users’ earning capabilities. A key highlight is the collaboration with prestigious news network NDTV, which adds further credibility to the platform.

Top Features of NEWZO 2.0

• Categorisation of users into Platinum, Gold, Silver, Bronze, and Basic

• Faster and easier news sharing

• Increased coin rewards on each news share

• 24-hour redemption feature based on category

• Completely new and attractive interface

• More transparent income structure

• Real-time support agents for user assistance

Why NEWZO Stands Out

NEWZO is India’s first “Share & Earn” news app where users not only consume news but also earn rewards by sharing it. These rewards can be transferred directly to their wallet.

The app caters to two types of users:

1. Those who want to stay informed – offering breaking and trending news from reputed national channels.

2. Those who want to monetise their social networks – offering a smart way to earn by simply sharing news.

Who Can Benefit from NEWZO 2.0?

Anyone can take advantage of NEWZO 2.0 - students, homemakers, professional reporters, stringers, or even farmers. It’s an ideal app for anyone with a strong social network and an active social media presence. It allows users to earn from home effortlessly.

The Journey from NEWZO 1.0 to 2.0

NEWZO was initially launched by Grow India Martech Pvt. Ltd. as a platform for both content creators and regular users to generate traffic and earn. NEWZO 1.0 served as the basic version, identifying a key need in the market. In contrast, NEWZO 2.0 is a fully upgraded version with a more user-friendly interface and enhanced transparency.

Buzz in the Market

With the launch of NEWZO 2.0, the app is once again making waves. Its “Earn by Sharing” model is a game changer for millions of Indians looking to use their time and network more productively in the digital age.

NEWZO 2.0 is not just a news app - it's a platform that turns information into income. If you have a network, you can grow your income from the comfort of your home, every single day.

Download NEWZO 2.0 today and start your smart earning journey!

For more information, click here: linktr.ee/Newzo

To download the app, visit: www.newzo.in/app