Launch of ASICS Running Club (ARC) in Chennai

With a growing presence across India, the ASICS Running Club is now extending its community to Chennai, bringing runners together through regular training, group runs and coaching support. The club will give runners in the city a dedicated space to build consistency, train together and progress across different stages of their running journey.
 

The Freshworks Chennai Marathon will take place on January 3, 2027, marking its 15th edition. Powered by Chennai Runners, the marathon brings together runners across four race categories: the Full Marathon, Twenty Miler, Half Marathon and 10K. As Official Sports Goods Partner, ASICS will engage with runners through the race build-up and event weekend. From ARC training sessions, promotional runs, marathon expo to ASICS House, the partnership will bring the brand closer to participants, with ASICS athletes and coaches also joining the event. The association reflects ASICS’ belief in the role of movement in physical and mental well-being, rooted in its founding philosophy of ‘Sound Mind, Sound Body’, while strengthening its presence within India’s growing running culture.
 

Rajat Khurana, Managing Director, ASICS India & South Asia and Executive Officer, ASICS Corporation, said, “The growth of running culture in India reflects a broader shift in how people are approaching fitness and well-being, with the sport becoming an increasingly important part of everyday life. Chennai has a strong foundation in this culture, and the Freshworks Chennai Marathon has played an important role in bringing runners together over the years. For ASICS, our partnership with the marathon and the launch of ARC Chennai are an opportunity to deepen our roots in the city and support runners through regular training, progression and community. It is an extension of our ‘Sound Mind, Sound Body’ philosophy and our belief in the role that movement plays in helping people lead healthier, more active lives.”

Commenting on the partnership, Chandrasekar M, Race Director, Freshworks Chennai Marathon 2027, said, “Our partnership with ASICS is a natural extension of the Freshworks Chennai Marathon’s commitment to strengthening the culture of running in Chennai. ASICS brings a strong performance heritage and a deep understanding of what drives runners, making it a natural partner for an event that has grown alongside the city’s running culture. As we enter our 15th edition, this association adds further strength to the marathon and reinforces our shared ambition to make running more accessible, engaging and rewarding for participants. We look forward to building on this partnership and contributing to the continued growth of running in Chennai.”

The partnership with the Freshworks Chennai Marathon and the launch of ARC Chennai mark another step in ASICS’ growing presence within India’s running culture. Together, the initiatives deepen the brand’s roots in Chennai and reflect its continued focus on building stronger connections with runners through both participation and community.

About ASICS
Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’, is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and Sport Style-inspired footwear, apparel, and accessories.
 

ASICS currently has 150 stores across India. More details can be found at www.asics.com/in/en-in/store-locator
 

For more information, visit www.asics.com/in/en-in

Boxeopath’s Fury at IRIS Broadway Gurugram Delivers High-Intensity Professional Boxing Action

The evening featured nine competitive fights, showcasing the skill, speed, endurance and discipline of professional boxers. The event reached its high point with the eight-round final, where Harsh Kaushik emerged victorious over Siddhant Sikand after an intense contest inside the ring.

Recognising the performance of both finalists, Aman Trehan, Executive Director, Trehan IRIS, presented prize money to Harsh Kaushik and Siddhant Sikand. The presentation acknowledged the dedication, preparation and sporting excellence demonstrated by both fighters throughout the competition.

The whole boxing event was conducted under the supervision of Indian Boxing Council (IBC) officials, with IBC referees and judges overseeing the competition. This ensured that the event maintained the standards and discipline expected of professional boxing while offering audiences an engaging live sporting experience.

Speaking on the successful conclusion of the event, Abhishek Trehan, Executive Director, Trehan IRIS, said, “Boxeopath’s Fury was a strong reflection of how lifestyle destinations can create experiences that bring people together around shared interests and live entertainment. The response from the audience was extremely encouraging, with thousands turning up to witness professional boxing in an energetic live setting. At Trehan IRIS, we are focused on creating destinations that offer more than retail and dining, and events like this allow us to build meaningful engagement with our communities through distinctive experiences.”

Aman Trehan, Executive Director, Trehan IRIS, said, “The energy inside the venue throughout the evening was a testament to the growing appeal of live sporting experiences. Boxeopath’s Fury brought together highly competitive fights and gave audiences the opportunity to witness the skill, discipline and determination of professional boxers up close. We were pleased to support an event that not only showcased sporting talent but also created an exciting and memorable experience for the thousands of visitors who joined us.”

Rajneesh Raveendran, Boxing Coach and Manager, Boxeopathy Promotions, said, “Boxeopath’s Fury was envisioned as a platform to bring professional boxing closer to audiences while giving Indian fighters an opportunity to compete and showcase their abilities in a professional environment. Every fight reflected the months of training, discipline and sacrifice that these athletes put into their sport. We are delighted with how the event unfolded and grateful to the Trehan IRIS management and team for their support in making the event a success.”

With nine professional fights and a high-energy eight-round final, Boxeopath’s Fury brought together professional-level competition, sporting excellence and a strong live audience experience at IRIS Broadway Gurugram. The enthusiastic response from the audience further highlighted the appeal of live sporting experiences as part of the evolving entertainment and lifestyle landscape.

The event also reinforced the role of IRIS Broadway Gurugram in creating platforms for diverse forms of entertainment, sports and community engagement, offering audiences experiences that extend beyond conventional retail and dining.

India’s Esports Run Continues at the 2026 Asian Games

India is the world’s second-largest mobile gaming market, with mobile titles accounting for more than 90% of esports engagement. That strong mobile-first audience is helping drive the expansion of India’s esports scene, which is gaining ground globally. The country is also producing competitive teams ready to take on the region’s top competition.

India’s 15-member esports contingent will compete across four titles at Aichi-Nagoya: League of Legends, Pokémon UNITE, eFootball and Puyo Puyo Champions. The lineup combines two team events with two individual competitions, giving India multiple opportunities to challenge Asia’s leading esports nations.

Akshaj Shenoy and Adnan Mohammed Badshah will lead India’s League of Legends and Pokémon UNITE squads respectively. The country also returns with Asian Games experience, having finished fifth in League of Legends at Hangzhou 2023.

The competition will put India’s esports teams up against some of the region’s established contenders. Every fixture will add another test for a country building its presence across Asia.

For fans, Parimatch offers a dedicated place to keep track of the Asian Games. Check the esports schedule, follow live match results and support your favourite players throughout the competition.

Bisleri International becomes Official Hydration Partner of F4 and the Indian Racing League

As part of the partnership, Bisleri will bring its hydration proposition to the race-day experience through on-ground hydration support, product integration, brand activations and dedicated hydration zones across race and festival environments. Bisleri logo will feature on both sides of the race car sidepods, on the sleeves of driver racing suits and Festival kits, along with on-ground brand visibility. The partnership will also bring Bisleri closer to professional drivers, racing personalities and a young, aspirational audience.

The partnership will extend into digital and content integration across the racing calendar, including driver-led social media content, short-form videos, race-day and behind-the-scenes content, along with digital amplification around F4 and IRL race rounds.

Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “We’re thrilled to partner with Racing Promotion Private Limited as the Official Hydration Partner of F4 and the Indian Racing League. This association strengthens Bisleri’s presence across India’s evolving motorsport landscape and adds to our broader sports marketing programme, as we continue to champion hydration globally and create exciting engagement opportunities for our consumers.”

Mr. Akhilesh Reddy, Chairman & Managing Director, Racing Promotions Pvt. Ltd. (RPPL), commented, “We are delighted to renew our partnership with Bisleri as the Official Hydration Partner of the Indian Racing Festival for the 2026 season. The success of our association last year demonstrated the strong synergy between two brands that are committed to performance, innovation and engaging with a young, dynamic audience. As we enter an exciting new season, we look forward to building on this partnership through innovative fan experiences and meaningful initiatives that take the IRF experience beyond the racetrack. Bisleri’s continued support is an important part of our journey as we look to make motorsport more accessible, engaging and relevant to audiences across India.”

The partnership further strengthens Bisleri’s growing footprint across Indian sport, reaffirming the brand’s commitment to hydration, performance and India’s evolving motorsport landscape.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 90 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 130 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Bisleri International Partners with the Ladakh Marathon as Official Hydration Partner for the third consecutive year
 

As part of the partnership, Bisleri will provide on-ground hydration support across multiple race formats — the Silk Route Ultra (122 km), Khardung La Challenge (72 km), Full Marathon (42 km), Half Marathon (21 km), 11.2 Km Run, and Run for Fun (5 Km). The association will give Bisleri category exclusivity and nomenclature rights, along with a strong on-ground presence through hydration stations, product integration at runner support areas and sustainability initiatives. The association will also extend to digital and social content, including race-day highlights, runner-focused hydration and endurance content, and behind-the-scenes storytelling around the high-altitude running experience in Ladakh.
 

Commenting on the association, Mr. Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “Ladakh Marathon is a true test of endurance, performance and resilience, making hydration an essential part of every runner’s journey. For Bisleri, our association with the marathon gives us an opportunity to champion hydration and connect with athletes and fitness enthusiasts who value endurance.”
 

Mr. Motup Chewang , Chairperson, High Altitude Sports Foundation Ladakh, said, "The Ladakh Marathon is not just a race, it is a celebration of endurance, community and the spirit of Ladakh. Having Bisleri International on board as our Official Hydration Partner for the next three years strengthens our ability to support runners across every category of the event, while also advancing our commitment to sustainable and responsible event management. We look forward to a long and meaningful partnership that benefits both our athletes and our local community."

The partnership further strengthens Bisleri's growing footprint across Indian sport, reaffirming the brand's commitment to endurance, performance, and responsible, sustainable sporting practices.

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 90 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
 

Bisleri International has a strong presence with 130 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
 

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com

Musclemind X RUNYODHA

Fitness icon and RUNYODHA ambassador Milind Soman was also present at the event. As part of its association with RUNYODHA 2026, Mr. Bharat Gupta, Founder & Chairman, Musclemind, presented trophies to winners across various race categories.

Speaking about the association, Mr. Bharat Gupta, said, “RUNYODHA brought together people from different age groups and backgrounds around fitness and a larger social purpose. For us at Musclemind, it was an opportunity to celebrate the determination of the participants and recognise their achievements. We are glad to have been part of an event that encourages people to make fitness a more consistent part of their everyday lives.”

Musclemind also engaged with participants through an on-ground product showcase and consumer engagement activities on 26th and 27th September, 2026.

Through its association with RUNYODHA 2026, Musclemind continues to engage with platforms that encourage active lifestyles, fitness and community participation.

About Musclemind

Musclemind is a premium Activeleisure apparel brand built around the philosophy of “Workout to Weekend.” Combining performance, style and comfort, the brand creates versatile clothing designed to move seamlessly between workouts, everyday activities and moments of relaxation. Its approach brings together innovative materials, functional design and quality craftsmanship to support active lifestyles without compromising on style. Beyond apparel, Musclemind aims to inspire movement, wellness and a community that embraces both physical activity and everyday balance. With its “Make Your Mark” philosophy, the brand encourages individuals to pursue their goals with confidence, on and off the training floor.

For more information, visit www.musclemind.com.

The collaboration will bring together Khel Now’s digital sports presence in India and Cricketaaa’s network spanning 38 international cricket associations and Test-playing nations. The two organisations will work towards developing and distributing up to 1,000 hours of original cricket content, covering players, teams, tournaments and stories from across the cricketing world.

The initiative comes as India-UAE ties continue to deepen across trade, investment, technology, culture and sport, with cricket serving as a strong bridge between the two countries. With the UAE emerging as a major international cricket hub and India representing one of the world’s largest cricket markets, the partnership aims to connect Indian and global cricket audiences ahead of the 2027 ODI World Cup. Khel Now is owned by Uday Narang, Chairman of the Anglian Omega Group, Omega Seiki Mobility and OBSC Perfection.

Ashish Negi, CEO and Co-founder, Khel Now, said, “Cricket has become a truly global sport, and the India-UAE relationship presents a significant opportunity to connect audiences, players and cricket communities across markets. Our partnership with Cricketaaa combines Khel Now’s understanding of Indian sports audiences with an international cricket network spanning multiple cricket-playing nations. As we look towards the 2027 ODI World Cup, our focus is on taking compelling cricket stories beyond traditional boundaries and creating formats that engage audiences across geographies.”

Zainul Islam, Global Alliance Head, Cricketaaa, said, “India and the UAE share a strong and growing relationship, and cricket has an important role to play in bringing people and markets closer together. Our collaboration with Khel Now will allow us to develop and distribute original cricket content at scale. With access to a network spanning 38 international cricket associations and Test-playing nations, we see an opportunity to give greater visibility to players, teams, tournaments and cricket communities from across the world.”

As cricket consumption evolves, audiences are increasingly engaging with the sport through short-form video, original programming, player-led storytelling and behind-the-scenes content. The partnership will explore content formats for diverse audiences and digital platforms across India and international markets, while creating opportunities for brands and cricket stakeholders around major events and cricket narratives.

With the Men’s ODI World Cup 2027 on the horizon, the collaboration seeks to take cricket storytelling beyond traditional boundaries and bring stories from across the cricketing world to new audiences.

About Khel Now
Khel Now is a digital sports media platform covering football, cricket and other major sporting disciplines. The platform delivers sports news, analysis, interviews, features and original digital content to audiences across India and international markets.

About Cricketaaa
Cricketaaa is a UAE-based cricket content creation and distribution network focused on developing and distributing cricket content across international markets. Its network spans 38 international cricket associations and Test-playing nations, supporting content opportunities across multiple cricket markets.

David Warner on Cricket, Fans and the Power of Genuine Connection

Speaking about how fan engagement has changed during his career, Warner said that the relationship between athletes and fans has moved far beyond the cricket ground.

“When I started, most of your interaction with fans happened at the ground. You'd play the match, maybe sign a few autographs afterwards, and that was pretty much it. Today, it's completely different. Fans follow your journey every day through social media, interviews, short videos and everything happening away from the game.”

According to Warner, this evolution has also given athletes an opportunity to show more of their personality. While performances remain important, audiences increasingly want to understand the person behind the player.

“People still care about performances, but they also want to understand the person behind them. An honest connection can last much longer than any result on the scoreboard.”

Building a Connection with Indian Fans
Warner has developed a strong connection with Indian cricket fans, extending beyond his performances on the field. He believes that respecting the culture while engaging with its entertainment and humour played an important role in building that relationship.

“I think the biggest thing was showing respect for the culture and not being afraid to have some fun. Cricket means so much in India, but so does entertainment. The music, the films and the humour are all part of everyday life.” He explained that his social media videos and participation in popular trends came from genuine enjoyment rather than a planned strategy.

“Fans can tell when something feels natural, and I think that's why they connected with it. Whether it's through cricket, a funny video or simply sharing a moment with fans.”

Creating Moments That Stay With Fans
For Warner, memorable sporting moments are ultimately about creating an emotional connection with audiences. Whether through humour, an unexpected moment, or a compelling story, a moment's impact is reflected in how long people keep talking about and sharing it. “The best sports moments create an emotional connection. Sometimes it's a great story, sometimes it's humour, sometimes it's something completely unexpected. If people are still talking about it or sharing it a week later, that's usually a sign you've done something right.”

This philosophy also influences the projects he chooses to associate with outside cricket. Warner said authenticity and enjoyment remain important considerations when taking on brand collaborations. “For me, it's pretty simple. I want it to feel authentic and enjoyable. If it feels like something fans will genuinely have fun with, I'm interested. I don't want to be standing in front of a camera just holding a product. I'd rather be part of something with a bit of personality.”

A Cricket-Inspired Connection with India
One such collaboration was Warner’s recent limited-edition T-shirt with Parimatch Sports. The design featured lotus flowers, sacred animals and a cricketer woven together in a single illustration. Warner said the concept immediately resonated with him, particularly because it brought together elements of Indian culture and the passion surrounding cricket.

“I loved how it captured the culture and passion around cricket in India in a way that felt personal to me. It represented the connection between cricket, India and the fans.”

Life Beyond the Cricket Field
As his career has evolved, Warner has also placed greater importance on life away from cricket. Time away from the sport has allowed him to spend more time with his family and focus on himself beyond his identity as a cricketer. “For me, it's about getting the best out of myself in every part of life. Cricket is a huge part of who I am, but it's not the only part.”

Warner’s reflections highlight the changing nature of sports fandom, where audiences increasingly value authenticity, personality and genuine interaction alongside sporting performance. In an environment where fans engage with athletes throughout the year, the moments that feel real can often become the ones that stay with them the longest.

PM Sports Welcomes Kabaddi Star Naveen Kumar as Brand Ambassador

Naveen’s rise to the top of Indian kabaddi began far from the spotlight. Growing up in a modest household in Haryana, he faced limited resources and significant financial challenges. His father, a bus driver, made personal and financial sacrifices to support his son’s ambitions, and Naveen has often credited him as a major influence on his success.

Since breaking into the Pro Kabaddi League, Kumar has established himself as one of the competition’s most consistent and explosive performers. He has been named the league’s Most Valuable Player and holds the PKL record for consecutive Super 10s, while also becoming a key member of the Indian national team. In 2023, he helped India secure gold at the Asian Games, adding an international title to his growing list of achievements.

Kumar brings plenty of energy to the mat, where his speed, aggressive style and ability to handle pressure have made him one of kabaddi’s standout raiders. Away from competition, he shows a different side through training, fitness and lifestyle content, giving fans a closer look at the person behind the performance.

“Naveen embodies the qualities we value at Parimatch Sports — speed, fearlessness and a constant drive to improve. His journey from a modest background to the highest level of Indian kabaddi speaks to the power of ambition and persistence. We’re excited to work with him and give fans more ways to connect with Naveen both on and off the mat,” said Parimatch Sports Press Office.

“My journey has taught me that you have to keep moving forward, whatever the circumstances. My father believed in me when we didn’t have much, and that belief gave me the confidence to chase this dream. Parimatch Sports feels like a good fit because the brand understands that sport is about ambition, hard work and having the courage to push yourself,” commented Naveen Kumar.

The partnership comes as Kumar prepares to compete with the national team at the 2026 Asian Games in Japan, where India will look to defend its kabaddi title, before he returns to the Pro Kabaddi League later in the year. Through content and campaigns around these events, Parimatch Sports will bring fans closer to Kumar’s journey both on and off the mat.

M3M Foundation supports Kamya Bhardwaj through Samudra Se Shikhar Tak on the Oceans Seven

Beginning with the iconic English Channel, Kamya will take on seven of the world’s most challenging open-water crossings in her pursuit of becoming the first Indian woman to complete the Oceans Seven. M3M Foundation will support her throughout this journey and is also launching a donation and partnership campaign, inviting individuals, institutions and organisations to become part of this landmark endeavour.

The Oceans Seven is considered one of the ultimate challenges in open-water swimming, demanding exceptional physical endurance, mental resilience, technical preparation and the ability to navigate unpredictable currents, temperatures, tides and weather conditions. Kamya enters this challenge with a strong record of endurance, including her world record-setting double crossing of the Palk Strait, swimming from India to Sri Lanka and back non-stop in 18 hours and 15 minutes.

However, ‘Samudra Se Shikhar Tak’ is envisioned as a journey with a purpose far beyond a sporting achievement. Through Kamya’s endeavour, the initiative aims to encourage more girls and women to pursue sport and challenge conventional boundaries; inspire young people to embrace resilience, courage and perseverance; raise awareness about the importance of clean and healthy water bodies; and encourage the next generation of swimmers to dream bigger and pursue excellence.

The initiative is a reflection of M3M Foundation’s commitment to nurturing exceptional young talent through its Lakshya programme and creating the support systems needed to help ambitious individuals realise their potential. Through ‘Samudra Se Shikhar Tak’, the Foundation will provide comprehensive support for the requirements of Kamya’s campaign, including training, sports science, medical assessments, nutrition, recovery, technical preparation, safety, logistics and international travel.

Commenting on the initiative, Dr. Payal Kanodia, Chairperson & Trustee, M3M Foundation, said, “Having been a sportsperson myself, I understand the discipline, challenges and support required to pursue excellence in sport. Women, in particular, need stronger platforms and encouragement to pursue ambitious sporting dreams. Kamya’s Oceans Seven journey is a remarkable example of courage and perseverance, and through ‘Samudra Se Shikhar Tak’, under our Lakshya programme, we are proud to stand behind her and inspire many more young women to believe that no sporting dream is beyond their reach.”

As part of the initiative, M3M Foundation is opening ‘Samudra Se Shikhar Tak’ to public participation through a donation and partnership campaign. Supporters can join the journey as a Journey Partner, supporting the wider campaign; an Ocean Partner, supporting a specific crossing; or a Kilometre Partner, sponsoring one or more kilometres of the campaign. Reinforcing its own commitment to the mission, M3M Foundation will support every fifth kilometre Kamya swims, 

standing alongside her as she takes on each stage of this extraordinary challenge. Through this collective effort, the initiative seeks to bring people together behind a journey that embodies sporting excellence, women’s empowerment, environmental responsibility and the aspirations of India’s future swimmers.

With the English Channel marking the beginning of her Oceans Seven campaign, Kamya is preparing to take on a challenge that could create a defining moment for Indian open-water swimming.

‘Samudra Se Shikhar Tak’ is not just about reaching the other shore. It is about showing how far courage can take you, and how one extraordinary journey can inspire many more to begin their own.

One swimmer. Seven crossings. A journey to make history.
 

About M3M Foundation
M3M Foundation is the philanthropic arm of the M3M Group, working across education, health, livelihoods, sports, and environment. With a reach across 22 states and over 1,300 villages, the Foundation has positively impacted more than 5 million lives, driven by a vision of inclusive, sustainable, and transformative nation-building.

Nicole Junkermann

The milestone was recorded across the digital ecosystem surrounding Lega Pallavolo Serie A Femminile, working with Gameday by NJF Holdings through their Spike Media partnership. Content generated approximately 61.5 million interactions across digital platforms as the league expanded its audience well beyond traditional television and match-going fans.

For Nicole Junkermann, founder of NJF Holdings and the investor behind Gameday, the figures are significant beyond Italy. Junkermann has previously identified India as an important long-term market for sports investment, technology and digital media, including the infrastructure that can help professional leagues build larger audiences.

"Two billion views changes the conversation," said Nicole Junkermann. "When we first talked about what the Italian experience might mean for India, the season had already produced extraordinary numbers. The final result is stronger still. It shows that women's volleyball can build a very large digital audience when the sport is given the right distribution, content and commercial infrastructure."

Earlier this year, Nicole Junkermann identified India as a market where lessons from the growth of Italian women's volleyball could have wider relevance. At the time, Italy's top women's league had generated more than 1.4 billion digital views during the season, alongside more than 45 million social media interactions.

The completed season has substantially exceeded those figures.

From 1.4 billion to more than 2 billion views
The growth reflects a strategy that treats digital distribution as part of the sporting product rather than simply as a way to promote matches.

Gameday by NJF Holdings and Lega Volley Femminile created Spike Media to focus on media, distribution, audience development and the commercial infrastructure surrounding Italian women's volleyball. The approach has expanded the volume and reach of content around matches, clubs and athletes, allowing fans to encounter the sport across a much wider range of digital channels.

Gameday by NJF Holdings is the sports and media platform backed by international investor Nicole Junkermann. Its work combines professional sport with digital sports media, audience development, technology and commercial infrastructure.

For Junkermann, the Italian experience challenges the assumption that women's leagues need to wait for traditional broadcast audiences to develop before they can become significant media properties.

"Women's sport is still too often assessed using the economics and distribution models of the past," said Nicole Junkermann. "Digital platforms give leagues the chance to build audiences differently. You can create interest around the athletes, the clubs and the competition every day, rather than relying on a few hours of television each week."

That distinction could be particularly relevant to the development of women's sport in India, where sport and digital media already have an unusually close relationship.

Why Nicole Junkermann sees an opportunity in Indian women's sport
India's sporting economy remains dominated by cricket, but Nicole Junkermann believes its success demonstrates something broader: the country's ability to turn sport into entertainment, media, technology and culture at enormous scale.

The question is where that experience could travel next.

Indian women's sport offers one such opportunity. India has a large young digital audience and a sophisticated sports industry, while athletes and competitions outside men's cricket have more opportunities than ever to reach supporters directly through digital platforms.
Nicole Junkermann believes digital distribution, sports technology and better commercial infrastructure can play an important role in accelerating that development.

"India is particularly interesting because many of the ingredients are already there: a young digital audience, a huge appetite for sport and increasingly ambitious female athletes," said Nicole Junkermann.

"Cricket has shown what India can build around a sport. I don't think we should assume that only cricket can benefit from that imagination."

The Italian experience is relevant because it demonstrates how investment around a league can create value beyond the competition itself. Media distribution, short-form content, athlete channels, data, sponsorship and sports technology can all become part of the infrastructure supporting a modern sports property.

For investors looking at women's sport in India, that broadens the opportunity. Investment doesn't have to mean buying a team or competing for a headline sponsorship. It can include the technology, media and digital infrastructure that helps leagues and athletes reach audiences, understand supporters and build sustainable revenue.

Nicole Junkermann's investment thesis for sports infrastructure in India
Nicole Junkermann has previously argued that some of the most interesting sports investment opportunities in India will be found beneath the headline valuations, particularly in sports technology, media, digital distribution and league infrastructure.

The latest results from Italian women's volleyball strengthen that thesis.

A digital audience measured in billions doesn't mean that every view has the same commercial value, nor does it make Italy and India directly comparable. But the scale demonstrates how quickly the audience around a women's competition can grow when distribution is designed around the way people now consume sport.

For Gameday by NJF Holdings, India remains a market of long-term interest as the country's professional sports economy develops beyond its established strengths.

"India doesn't need to copy the Italian model," said Nicole Junkermann. "That would miss the point. The interesting question is what India can build for itself, using its own athletes, audiences and sporting culture. The numbers from Italy simply show how much can happen when a women's league is given the infrastructure and ambition to grow."

For Nicole Junkermann, the 2 billion milestone is therefore less an end point than evidence of what can happen when investment follows changing audience behaviour.

As women's sport attracts greater attention from broadcasters, sponsors and investors around the world, Junkermann believes India has the audience, sporting culture and digital scale to develop a model distinctly its own.

About Nicole Junkermann and NJF Holdings
Nicole Junkermann is an international investor and the founder of NJF Holdings, a privately held international investment group operating across Europe, the United States, the Middle East and Asia.

Through NJF Holdings, Nicole Junkermann invests across technology, life sciences, sport and media, with a particular focus on businesses and infrastructure positioned for long-term structural change. Nicole Junkermann has identified India as an important long-term market for investment and innovation across sport, technology and life sciences.

Gameday by NJF Holdings is the group's sports and media platform, with interests spanning professional sport, media, digital distribution and the technology infrastructure supporting the next generation of sports properties.

Mark your calendar for Sunday, 11 October, as the Sun Hung Kai Properties Hong Kong Cyclothon (Hong Kong Cyclothon) returns. Organised by the Hong Kong Tourism Board (HKTB), Hong Kong’s largest annual cycling event this year features two scenic rides – a 56km Ride and a 32km Ride – inviting visitors and cycling aficionados from around the world to enjoy a unique cycling journey through Hong Kong's iconic bridges, tunnels and urban landscapes. Participants can look forward to a distinctive cycling experience like nowhere else, while immersing themselves in the vibrant energy of the Events Capital of Asia. Registration for the event is open. Be among the first to secure your spot and experience Hong Kong from a rare perspective.
 

Registrations are now open for a one-of-a-kind cycling adventure through Hong Kong's iconic cityscapes along enhanced routes

For Indian travellers seeking to combine a mix of city experiences, outdoor adventure and short-haul escapes, the Cyclothon offers an opportunity to discover a different side of Hong Kong. Beyond the cycling routes, visitors can further discover a dynamic metropolitan destination, where urban excitement meets breathtaking natural landscapes and a wealth of outdoor adventures.
 

56km Scenic Ride with an All-New Route Takes Cyclists Through Hong Kong's Diverse Cityscapes to Showcase Different Sides of Hong Kong

The Hong Kong Cyclothon will once again feature two popular non-competitive rides, both set against the breathtaking backdrop of Victoria Harbour's signature skyline. More than 6,000 cyclists from around the world will set off from the heart of the city at West Kowloon Cultural District, passing through multiple Hong Kong landmarks along major roads while taking in Hong Kong’s distinctive scenery blending a dynamic metropolis with a picturesque harbour. Whether taking on the more challenging 56km Ride featuring an all-new route or the shorter 32km Ride, participants will have the rare opportunity to cycle on major roads that are closed to all traffic, savouring the thrill of riding through the hustle and bustle of Hong Kong.
 

The excitement of the Hong Kong Cyclothon will extend far beyond the cycling routes. On event day, the HKTB will present an action-packed Cyclothon Carnival at the West Kowloon Cultural District, featuring a fascinating array of activities from morning until dusk. Spanning sports, entertainment, family-friendly experiences and gourmet offerings, the carnival will immerse cyclists, visitors and locals alike in a vibrant celebration that captures Hong Kong's dynamic city charm.
 

Registration for the 2026 Sun Hung Kai Properties Hong Kong Cyclothon is open  now. Cycling enthusiasts and visitors are invited to experience this premier annual sporting event. Stay tuned for more event and registration details at www.discoverhongkong.com/eng/events/cyclothon.html.
 

This October Escape to Discover the Natural Wonders Found “Only in Hong Kong”
Autumn is one of the best times to visit Hong Kong, thanks to its mild and pleasant weather. Beyond the adrenaline-pumping Cyclothon, visitors can also embrace the city’s spectacular natural landscapes and remarkable geological wonders through a wide variety of outdoor experiences. Home to an abundance of natural attractions, Hong Kong offers everything from lush countryside and scenic outlying islands to magnificent hiking and cycling trails. Visitors can transition effortlessly from the electrifying city to tranquil natural surroundings in less than an hour. From exploring iconic routes such as Dragon's Back, The Victoria Peak Walk and the MacLehose Trail, to discovering the extraordinary coastal scenery of the Hong Kong UNESCO Global Geopark and enjoying various water sports in GO PARK Sai Sha (Aqua), you can experience the unique proximity of urban and natural environments that can be found “Only in Hong Kong”. For more inspiration on Hong Kong's outdoor experiences, visit www.discoverhongkong.com/eng/outdoors.html. 

Images can be accessed at: assetlibrary.hktb.com/assetbank-hktb/action/browseItems categoryId=2528&categoryTypeId=2&cachedCriteria=1 
 

About Hong Kong Tourism Board (HKTB)
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and enhance visitors' experience once they arrive. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities. The HKTB's missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong and to consolidate Hong Kong's position as a unique, world-class, and most desired destination.

Runners will experience a rare combination: the fresh air and lush green surroundings of an open landscape, paired with the smooth, wide roads of a modern, full-standard city. Conveniently located, it is an easy morning drive to and from Delhi and Gurugram. With its flat and straight layout, this course holds the potential to become the fastest route in North India, making it the ultimate destination for anyone looking to chase their Personal Best (PB).
 

The event carries a cash prize pool of close to Rs. 9 lakh, with Rs. 1,00,000 each for the fastest man and woman over the half marathon. Alongside the 21.1K signature race, the event features a 10K Timed Run and a 5K Fun Run/Walk, welcoming seasoned runners, first-timers, and families alike for an energetic morning of fitness, fun and memories. Early-bird entries start at Rs. 599 and close on 31 August 2026.
 

Most races in the region borrow their route from a working city, routing runners around barricades, traffic held at the next junction, or flyovers that arrive at the worst possible kilometre. This route runs inside an approximately 8,250-acre planned township area, where the roads were laid out long before a race was imagined.

• Green all the way. The course runs through open, planted avenues, with trees down the centre of the road and along both sides; a pleasant run rather than a grey one.

• Flat and straight. No climbs, no descents, no flyovers; the biggest single advantage a course can offer anyone chasing a time.

• Traffic-free, start to finish. Every crossing along the route will be managed by the organisers. Runners will not meet traffic at any point.

• No sharp turns. The route curves gently instead of doubling back on itself, so runners hold their rhythm rather than braking and building speed again.

• Room to run. Road corridors run up to 60 metres wide, with multi-lane roads throughout. No crush at the start, no weaving past slower groups, no jostling at the finish.

• Smooth tar underfoot. Well-laid, pothole-free tar roads rather than the concrete common to city races; easier on the knees and offering a highly comfortable running experience.
   

Speaking about the event, Mr. Shrivallabh Goyal, CEO and Whole-Time Director, Reliance MET City said, “We are incredibly proud to host this inaugural sporting event at Reliance MET City. Our city was meticulously planned to ensure people can live, work, and commute seamlessly. On 25 October, we are handing these very roads over to the running community. With a course that is flat, exceptionally wide, flanked by greenery on all sides, and completely closed to traffic for the morning, absolutely nothing will force athletes to break their stride. Whether a participant is chasing a personal best or crossing their very first finish line, we want them to experience the smooth, comfortable run that world-class urban planning provides.”
 

Event details

• Event: MET City International Half Marathon, first edition

• Date: Sunday, 25 October 2026

• Venue: Reliance MET City, Haryana (Delhi NCR)

• Categories: 21.1 km Half Marathon, 10K Timed Run, 5K Fun Run/Walk

• Flag-off: 6:00 AM for the 21.1K, 6:30 AM for the 10K and 7:00 AM for the 5K. Reporting time is one hour before flag-off.

• Cut-off times: 3 hours 30 minutes for the 21.1K, 90 minutes for the 10K and 60 minutes for the 5K.

• Course: Flat, fast, traffic-free, and green with tree-lined avenues

• Prize pool: Close to Rs. 9 lakh across the 21.1K and 10K, for men and women
   

Registration

Entries are open at www.metcityinternationalhalfmarathon.com and close on 15 October 2026, 11:59 PM IST, or earlier once places are filled. Registration is online only; there is no entry on race day.
 

• 21.1K Half Marathon: Rs. 1,199 early bird until 31 August, Rs. 2,499 thereafter. Open to runners aged 18 and above.

• 10K Timed Run: Rs. 799 early bird until 31 August, Rs. 1,699 thereafter. Open to runners aged 15 and above.

• 5K Fun Run/Walk: Rs. 599 early bird until 31 August, Rs. 1,199 thereafter. Open to participants aged 12 and above.

The MET City International Half Marathon is organised by GRR Salubrity and Events Pvt Ltd, a specialised running and marathon management company with over 13 years of experience in the space. GRR is known for world-class safety protocols, seamless logistics and has successfully executed 200+ running events across India, brining comprehensive expertise across event conceptualization, planning and on ground execution to this debut edition. 

About Reliance MET City

Reliance MET City is a smart and sustainable integrated township planned in 8,250-acre in Jhajjar district, Haryana. Home to over 700 companies from 12 countries and supporting more than 45,000 direct jobs, it is among India’s most advanced urban developments. Backed by IGBC Platinum-certified planning and full trunk infrastructure across power, water, roads and connectivity, Reliance MET City is designed to deliver a complete ecosystem for economic growth, community living and environmental sustainable. The township is developed by Model Economic Township Limited, a wholly owned subsidiary of Reliance Industries Limited.

Bisleri International Becomes Official Hydration Partner of the Asian Speed Skating Championship 2026

As a high-performance sport that demands speed and stamina, speed skating presents a natural platform for Bisleri to reinforce its support for athlete hydration and performance. Through this association, Bisleri will provide dedicated hydration support to the participating athletes throughout the championship, while engaging with the sporting community through trackside branding, logo placements across event assets, athlete engagement, and shoot opportunities. The partnership will also extend to event-level digital coverage, including speed and endurance-themed content, athlete-focused storytelling, performance reels and event highlight videos, alongside dedicated social media posts in collaboration with the championship.

Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “India’s sporting landscape is evolving, with athletes and audiences embracing a wider range of sports beyond traditional formats. At Bisleri, we have built a strong sports marketing programme across genres, with hydration at the core of our associations. Our partnership with the Asian Speed Skating Championship is an extension of this commitment, enabling us to support athletes at the highest level while reinforcing the importance of hydration in peak human performance. Through such partnerships, we remain committed to nurturing Indian sport and encouraging a fit and active lifestyle.”

The association reinforces Bisleri’s continued focus on supporting athletes and building stronger connections with consumers through India’s evolving sporting landscape.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Bisleri International Partners with the Asian Surfing Championship 2026, Championing Hydration

With Bisleri’s focus on supporting traditional as well as new sporting communities across India, the partnership backs an emerging sport that is seeing a considerable rise in participation in India. Bisleri’s association will ensure seamless hydration for athletes, officials, and event stakeholders throughout the championship with the help of branded hydration stations and product placements. The surfing venues in the city will also be made livelier with an integrated on-ground presence featuring venue branding, beach installations, event backdrops, flags, and coolers. The association also be amplified through a digital storytelling campaign featuring athlete journeys, behind-the-scenes moments, championship highlights, and content focused on ocean conservation and environmental stewardship.

As part of its Bottles for Change initiative, Bisleri also placed dedicated bins at the venue to encourage responsible disposal and recycling of used PET bottles.

Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “India’s sporting landscape is evolving, with more consumers embracing sports that reflect active lifestyles, adventure, and wellbeing. We’re proud to partner with the Asian Surfing Championship as we support the growing surfing community in India. By helping athletes stay hydrated and connecting with fans, this partnership reflects our commitment to Indian sport and the important role hydration plays in performance.”

The partnership further reinforces Bisleri's growing presence across sporting platforms, strengthening the brand's association with athlete wellbeing, hydration, and the development of emerging sports in India.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Intex Technologies Director Mr. Keshav Bansal unveils the Jersey with Sri Lanka Captain Mr. Dhananjaya de Silva

As part of the partnership, the Intex brand will feature prominently on the front of the Sri Lanka Cricket team jersey, alongside high-impact visibility across LED perimeter boards during the two-match Test series. The 1st Test is being played from August 15–19 in Galle, followed by the 2nd Test from August 23–27, 2026. This association places Intex at the centre of one of the region’s most anticipated cricketing contests.
 

Commenting on the association, Keshav Bansal, Director, Intex Technologies, said, “Our association with Sri Lanka Cricket marks an exciting new chapter in Intex’s journey with international cricket. The India–Sri Lanka series offers us a great platform to engage with India’s passionate cricket audience, strengthen our connection with consumers, and build greater visibility and relevance of the Intex brand. As we continue to expand our presence across consumer electronics and durables, we see meaningful sporting associations such as this as an important part of building a stronger and more contemporary consumer brand.”
 

Upul Navaratne Bandara, Head of Marketing of Sri Lanka Cricket, said, “We are delighted to welcome Intex Technologies as the National Team Sponsor of Sri Lanka Cricket for this highly anticipated Test series. Intex is a prominent Indian consumer technology brand with a strong connect with consumers across India. We are pleased to have them partner with Sri Lanka Cricket for this series. The association reflects the strong commercial appeal of India–Sri Lanka cricket, and we look forward to a mutually successful partnership and an exciting series of Test cricket.”
 

The partnership builds on Intex’s recent association with international cricket, following its partnerships around the India–Afghanistan, India–Ireland and India–England series earlier this year. These associations reflect the brand’s broader approach to building a consistent presence across high-impact sporting platforms and strengthening its connection with consumers through the sport.
 

The India–Sri Lanka Test series is expected to draw strong interest among cricket audiences in India and provide Intex with a prominent platform to enhance brand visibility and deepen consumer engagement.

Ritu Phogat Faces New Challenges in Parimatch Sports’ Inside the Game Episode 3

With millions of followers and a career that keeps her in the public eye, Ritu is no stranger to other people’s expectations. But how much of that attention actually matters? During the conversation, she opens up about dealing with opinions on the internet and staying focused on her own path rather than trying to satisfy everyone watching from the outside. “It’s absolutely easy because I don’t overthink those things and take them as motivation. It’s okay — I’ll show them, no problem,” Ritu said.

The episode also touches on life outside the arena. Ritu talks about managing demanding training and competition alongside family life, and why pursuing her goals does not mean putting everything else on hold. “It’s really hard balancing everything. Motherhood requires a lot of discipline, training requires a lot of discipline, and then there’s managing the house and everything else. Discipline and balance are absolutely necessary,” she added. She also addresses the pressure on women to get everything right, sharing her view on finding a way that works for her rather than trying to please everyone.

The conversation is accompanied by a series of interactive activities that put Ritu in situations far removed from the MMA arena. Through playful tasks, she shows her competitive side in a completely different setting. One of them, however, leaves viewers with a particularly difficult choice: would Ritu give up training for a million dollars?

The answer might surprise you.

Watch Episode 3 of Inside the Game with Ritu Phogat on YouTube to find out what she chooses and hear more of her candid answers. Subscribe to the Parimatch Sports channel to follow the series and catch the next episode.

Super Giants vs Sunrisers: Jonty Rhodes Predicts Winner in Match 30

Old Trafford is known for extra pace and bounce, so the pacers who nail those hard lengths early are going to dominate the power set.

"For the batters, their power alone isn't enough on these big boundaries. You need smart placement, quick running between the wickets, and the composure to absorb pressure in those middle overs," Rhodes notes.

Jonty Rhodes thinks that players must force errors from the opponent.

"So, where does this game get won? Body language and field pressure," Rhodes says. "The team that creates panic in the inner ring and cuts off those boundaries will break the opposition."

Currently, both squads are tied on points in the table, making this match crucial for securing a top-three playoff spot. As The Hundred reaches its decisive stages, both franchises are eager to reach the finals after missing out on the trophy in recent seasons, adding extra stakes to this clash.

For more exclusive predictions from Jonty Rhodes, follow Parimatch's official social media channels for regular match analysis and expert insights.
 

Contributed by- Chief Cricket Analyst, Jonty Rhodes

Lucknow to host India's first women's volleyball league

The official unveiling took place at The Centrum, Lucknow, under the theme "Rising Queen of the Court." The high-profile ceremony was attended by senior government dignitaries, sports administrators, and business leaders, including Uttar Pradesh Jal Shakti Minister Shri Swatantra Dev Singh, Sports Minister Shri Girish Chandra Yadav, Transport Minister Shri Dayashankar Singh, and UP State Commission for Women Chairperson Dr. Babita Singh Chauhan.

The inaugural edition of the tournament is scheduled to run from November 1 to November 11, 2026, at the Ekana Indoor Stadium in Lucknow. The 11-day competition will feature six city-based franchises with a combined playing roster of 84 elite professional athletes, bringing 14 players to each team.

Despite volleyball commanding a global following of over 800 million players and fans, Indian women athletes have historically lacked a sustained, long-term professional platform to pursue the sport as a full-time career. The WPVL has been conceptualized to bridge that structural gap, creating a commercially viable framework focused on private investment, long-term athlete development, and grassroots growth.

Speaking at the launch, WPVL Founder Mr. Bukhrat Ahmad highlighted the broader vision behind the league, emphasizing that talent requires structured opportunity, visibility, and professional backing to thrive. He stated that the objective is to build an ecosystem where women athletes can compete professionally and inspire future generations.

Details regarding franchise identities, player auction procedures, and broadcast partnerships are expected to be announced in the coming weeks.

About the Women’s Pro Volleyball League (WPVL)

The Women’s Pro Volleyball League (WPVL) is a national franchise-based professional volleyball league promoted by Power Spike International Private Limited. Established with a vision to elevate women’s volleyball in India, WPVL is committed to creating a sustainable sporting ecosystem through professional competition, athlete development, commercial partnerships and fan engagement.

The inaugural season is scheduled from 1–11 November 2026 at Ekana Indoor Stadium, Lucknow.

Instagram: www.instagram.com/womensprovolleyball
Website: www.womensprovolleyballleague.com

Tata Gluco+ joins the 135th Durand Cup as Official Beverage Partner, energising players, officials and fans at one of India's oldest football tournament

As part of the association, Tata Gluco+ will keep players, officials and fans refreshed throughout the tournament while engaging with football-loving communities across the country. The partnership reflects the brand's commitment to connecting with consumers through shared experiences and the growing popularity of football in India.

A popular glucose based instant energy drink from Tata Consumer Products Limited, Tata Gluco+ is available in refreshing flavours including Orangy Burst, Lemony Zing and Lychee Zap. Through the Durand Cup, the brand strengthens its presence across football-loving markets, from the passionate fan bases of West Bengal and the Northeast to emerging football hubs across the country.

The 135th Durand Cup promises another exciting season of football, featuring top clubs, emerging talent and passionate fan engagement across multiple host cities. As Asia's oldest football tournament and one of India's most celebrated sporting events, the Durand Cup has played a defining role in shaping Indian football since 1888.

The 2026 edition features 24 teams, including Mohun Bagan Super Giant, East Bengal FC, Jamshedpur FC, Bengaluru FC and Kerala Blasters FC, alongside clubs from the Indian Super League (ISL), I-League, Services and international teams. Hosted across multiple cities, the tournament continues to bring top-tier football closer to fans while strengthening India's football ecosystem.

By partnering with the 135th Durand Cup, Tata Gluco+ continues to strengthen its connect with football-loving communities across India, bringing refreshing energy to fans through one of the nation's most enduring football legacies.

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of 290 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 20,290 crores with operations in India and International markets.

Ritu Phogat Shares Her Inspiring Journey on Parimatch Sports’ Inside the Game

Ritu Phogat’s career reflects the spirit that Parimatch Sports celebrates — the courage to step into the unknown, the discipline to keep improving and the resilience to keep moving forward. Her story shows how dedication and the willingness to grow can help athletes achieve more and pursue bigger goals.

After making her mark in wrestling, Ritu embraced a new chapter in MMA. In the episode, she explains that the opportunity to learn disciplines such as jiu-jitsu and kickboxing and constantly challenge herself made the transition a natural next step in her career. “I switched from wrestling to MMA because I wanted to become the first MMA world champion. I found it exciting because it gave me the opportunity to learn new skills and challenge myself,” said Ritu Phogat.

Ritu also shares more personal stories about her life beyond competition, including the people and experiences that continue to motivate her. “Champions have a responsibility beyond just winning. There are many things that happen in life — I am a mother, a wife, a sister and a daughter as well. When you have a goal, it gives you motivation, and that helps you continue moving forward,” explained Ritu Phogat.

Ritu reflects on the difficult moments behind every achievement, including losses and setbacks, “There have been times when you work very hard but still lose, and that is one of the most difficult moments for any athlete. But those moments teach you the most. My father and my elder sisters motivate me to work harder and come back stronger,” she added.

Watch the Inside the Game episode with Ritu Phogat on YouTube and get to know the champion behind the medals. Subscribe to the Parimatch Sports channel for more conversations with the world's top athletes.

Somaiya Vidyavihar University welcomes the world to the campus

Over the next seven days, Brazil, the People's Republic of China, Czechia, Spain, France, the United Kingdom of Great Britain and Northern Ireland, Hong Kong China, Hungary, New Zealand, Poland, South Africa, Singapore, Switzerland and the host nation India will compete on Somaiya Vidyavihar University's World Squash Federation-certified courts. Yet the significance of the championship extends beyond the competition itself.

For the athletes, it is an opportunity to represent their countries on one of the world's premier stages for university sport. More than 120 student volunteers from colleges across India, including 60–70 from Mumbai, came together to support the championship alongside thousands of young people on campus. A world championship is no longer an event happening elsewhere; it is unfolding right here in Mumbai at their very own Somaiya Vidyavihar University. It is an opportunity to witness international competition firsthand, contribute to an event of global significance and recognise that a university campus can be a place where world-class sporting moments are experienced, organised and created.

Somaiya Vidyavihar University has consistently invested in sporting infrastructure, athlete development and competitive pathways that enable students to pursue excellence in both academics and sport. From hosting national university championships and developing World Squash Federation-certified courts to supporting the Indian university squash contingent, it has created an environment where aspiring athletes can compete at the highest levels while continuing their education. Hosting the 2026 FISU World University Championship Squash is therefore not an isolated milestone, but the culmination of years of sustained institutional commitment to university sport.

For Samir Somaiya, Chancellor, Somaiya Vidyavihar University, the championship carries an equally personal significance. Having played squash for more than four decades, including during his years as a student overseas, he has long believed that a sport often associated with private clubs and limited access should be accessible within a university campus. His conviction has shaped the University's approach to sport, where every student is encouraged to participate in at least one sporting discipline and the world-class Somaiya Sports Academy, Eklavya, has been developed to ensure access and opportunity are available to all. Hosting the championship represents not only another institutional milestone, but also another step in fulfilling a promise that began decades ago.

"When I went abroad to study, my grandfather asked me to build a university like the one I wanted to study in. Hosting the FISU World University Championship Squash is one more step in fulfilling that promise. Sport teaches us far more than winning. It teaches us to compete with ourselves, to work together, to lead, to lose with grace and to grow as individuals. Those are opportunities every student deserves. That is why sport is an integral part of education at Somaiya." - Samir Somaiya, Chancellor, Somaiya Vidyavihar University.

As squash prepares for its Olympic debut at the Los Angeles 2028 Games, events such as the FISU World University Championship create important pathways for student-athletes to compete internationally while continuing their education. They also reflect the increasingly important role universities play in developing sporting talent, investing in world-class infrastructure and strengthening the future of sport. Hosting the championship reinforces both Somaiya Vidyavihar University's commitment to university sport and India's growing stature as a destination for international sporting events.

Welcoming the athletes, officials and delegates, Professor Vinay Kumar Pathak, President, Association of Indian Universities, reflected on the role universities play in shaping not only accomplished scholars but responsible citizens. Drawing upon the story of Eklavya, he described education as a journey where determination triumphs over privilege. He reaffirmed that sport remains one of the greatest classrooms for resilience, teamwork and character.

In India's ancient tradition, sport has always been far more than a means to stay fit or compete. It is a way to discover one's potential, build character and realise one's true purpose. Sport teaches us how to work together, grow together and achieve together, lessons that extend far beyond the playing field. That is why I believe every university should make sport an integral part of education, helping students develop not only as scholars, but also as responsible individuals and members of society."

Representing FISU, Martin Dalton, Executive Committee Senior Member, reflected on the journey that brought the championship to Mumbai and acknowledged the partnership between Somaiya Vidyavihar University, the Association of Indian Universities and the many organisations that worked together to make the event possible. He commended the University's commitment to delivering an international championship that reflects the highest standards of university sport and encouraged every athlete to embrace not only the competition but also the cultural experience that India has to offer."Right from the onset of the event's attribution, the organising committee, led by our gracious host, Somaiya Vidyavihar University, supported by the Association of Indian Universities and the many event partners, have shared one dream, epitomised by the slogan, 'Smashing Barriers, Uniting Nations.' My FISU colleagues and I truly appreciate the efforts taken to make the event one of the best FISU World Championships held this year."

Declaring the championship officially open, Shri Venugopal Reddy, Additional Chief Secretary, Higher and Technical Education Department, Government of Maharashtra, welcomed the international contingent to Mumbai and described the event as an expression of India's enduring philosophy of Vasudhaiva Kutumbakam—the world is one family. He expressed confidence that the championship would foster lasting friendships and strengthen the bonds between young people from across the world through the spirit of sport.

"It is indeed a matter of pride, not only for Somaiya Vidyavihar University but also for Mumbai city, and I think I can include our department as well in taking pride in organising this event. I am sure the sporting event will build lasting relations between the sportspersons of the various nations and will bring lasting friendships in the course of the tournament."

The opening ceremony also celebrated the cultural exchange that lies at the heart of the FISU movement. Through an evocative sand art performance, acclaimed artist Nitish Bharati brought to life India's rich heritage, timeless traditions, spirit of learning, sporting excellence and warm hospitality, culminating in Somaiya Vidyavihar University's journey to hosting the 2026 FISU World University Championship Squash in Mumbai. This was followed by The Golden Bird – A Journey Across Cultures, a vibrant cultural production celebrating India's diversity while reflecting the friendship and cultural exchange that define the FISU movement. Representatives from FISU also commended Somaiya Vidyavihar University, the Association of Indian Universities and the organising committee for delivering a championship marked by world-class facilities, dedicated volunteers and the warmth of Indian hospitality.

Behind the ceremony, however, was another story, one that unfolded long before the first delegation arrived in Mumbai. Months of preparation by the organising committee, coaches, staff and more than 120 student volunteers transformed an ambitious vision into an international championship. For many of the volunteers, it was their first experience of delivering an event of this scale. For the organising team, it was the culmination of years of planning, collaboration and belief that a university campus could successfully host the world.

That spirit found its most heartfelt expression during the ceremony itself. Stepping away from the prepared programme, Samir Somaiya invited Aazaz Khan, Director, Somaiya Sports Academy, onto the stage in recognition of the team behind the championship. It was a reminder that institutions are not built by individuals alone. They are built by people who choose to believe in a shared purpose and work together to realise it. Aazaz Khan acknowledged the collective effort that made the championship possible and thanked the Association of Indian Universities and FISU for placing their trust in Somaiya Vidyavihar University, describing the championship as the outcome of a shared vision realised through teamwork.

The University also acknowledged the support of its partners in bringing the championship to life. One8, the Official India Jersey Partner, proudly supports Team India as it competes on home soil. Taj The Trees, Mumbai, is hosting athletes, officials and delegates from around the world, reflecting the warmth and professionalism with which India welcomes international sporting events.

As the ceremony concluded, the celebrations gave way to competition. Over the coming week, champions will be crowned, and medals will be awarded, but the championship has already achieved something that will endure far beyond the final match. It has shown how a vision can be carried across generations, how dreams grow stronger when they are shared, and how trust between mentors and students, institutions and partners, organisers and volunteers, and universities and young athletes can create opportunities that inspire far beyond the boundaries of sport.

For one week, Mumbai becomes the meeting point of global university sport. Long after the final point is played, the 2026 FISU World University Championship Squash will be remembered not only for the competition it hosted, but for the belief it reaffirmed—that universities are places where opportunity is created, where communities come together to build something greater than themselves, and where a single vision, shared across generations, can inspire countless futures.

Please Note: Fans around the world can watch the Opening and Closing Ceremonies and live championship matches across FISU TV, SquashTV, Prasar Bharati,, Waves OTT, and India Squash TV.
 

About FISU

Since its founding in 1949, the International University Sports Federation is the key driver to expand the role and reach of university sport around the world. FISU serves as the global platform for world university sport at all levels through sport events, educational initiatives and wellbeing. Together with its members and continental organisations, FISU supports students, connects universities and leads cultural exchange. FISU fosters academic-athletic balance and promotes wellbeing, respect, excellence and inclusion for generations to come. www.fisu.net

About Association of Indian Universities AIU

The Association of Indian Universities (AIU) is the apex National Sports Promotion Organization (NSPO) for university sports in India and one of the largest associations of universities in the world, representing 1,200+ member universities. For over nine decades, AIU has played a pivotal role in promoting university sports, identifying grassroots sporting talent, and providing a structured pathway for student-athletes to excel at the national and international levels.

As the country's largest organized university sports ecosystem, AIU conducts 230+ Inter-University Tournaments annually across 58 sports disciplines at the zonal and national levels. Through the active participation of 1,100+ universities, 47,000+ affiliated colleges, and 25,000+ colleges in inter-collegiate competitions, AIU provides competitive opportunities to more than 2.2 million student-athletes from a base of over one crore college students.

AIU serves as the primary feeder system for India's national and international multi-sport events by nurturing emerging talent, fostering excellence in sports, and strengthening the university sports movement across the country. In collaboration with its member universities, AIU continues to create opportunities for student-athletes to represent India with distinction on global sporting platforms. aiu.ac.in

About Somaiya Vidyavihar University

Somaiya Vidyavihar University (Accredited with an A Grade by NAAC), established in 2019, is a leading multidisciplinary university in India, built upon the 84-year legacy of Somaiya Vidyavihar. Its approach to education is centred on पेशा (profession), सोच (mindset), and चरित्र (character), preparing students to excel in their chosen fields while empowering them to embrace endless possibilities.

The University offers undergraduate, postgraduate, doctoral, and professional programmes across disciplines including Engineering & Technology, Management, Commerce & Business Studies, Basic & Applied Sciences, Education, Humanities & Social Sciences, Design, Film, Music & Performing Arts, Sports, Dharma Studies, Civilisation Studies, Languages & Literature, and Library & Information Science. Through interdisciplinary learning, research, industry partnerships, experiential education, and a vibrant startup incubation ecosystem, Somaiya Vidyavihar University empowers students to transform knowledge into meaningful impact for society. www.somaiya.edu.

Parimatch Sports Becomes Official Sponsor of Colombo Kaps for LPL 2026
 

Representing Sri Lanka's capital, Colombo Kaps have established themselves as one of the league's strongest contenders since the Lanka Premier League was launched in 2020. Consistently reaching the knockout stages, the team has built a reputation for attacking cricket, competitive performances and a squad featuring some of the game's most exciting international and Sri Lankan talent, including James Neesham, Mujeeb Ur Rahman and Kusal Mendis.
 

Parimatch Sports and Colombo Kaps share the same competitive mindset — believing that success belongs to those willing to play boldly, embrace every challenge and keep striving for more. During the Lanka Premier League, Parimatch Sports will support the team and bring fans closer to their favourite players through memorable experiences on and off the field.
 

"Colombo Kaps are a team that perfectly reflects the qualities we admire in sport — confidence, ambition and the courage to play attacking cricket. We're excited to create unforgettable moments that connect fans with the players and the game they love," said the Parimatch Sports Press Office.
 

As part of the partnership, Parimatch Sports will organise fan activations during the Lanka Premier League. Fans can look forward to opportunities to meet Colombo Kaps players, collect signed merchandise and enjoy unforgettable experiences beyond match day.
 

The Lanka Premier League runs from 17 July to 8 August 2026. During the tournament, Colombo Kaps will face regional rivals Galle Gallants, Kandy Royals, Jaffna Kings and Dambulla Sixers, with their sights set on the play-offs and the championship title.
 

Follow Parimatch Sports on social media to be the first to hear about exclusive fan experiences, Meet & Greet events and the latest updates throughout the Lanka Premier League.

The action-packed basketball championship at Galgotias University brought together 800 athletes representing 56 teams from across Uttar Pradesh

The championship formed part of Galgotias University’s focus on integrating sport with academic and personal development. The University provides students with access to training, coaching, sports infrastructure, and competitive opportunities alongside their academic programmes. This approach supports physical well-being and helps students develop discipline, teamwork, decision-making, leadership, and the ability to perform under pressure.

The basketball championship followed the University’s recent success at the first World Yogasana Championship 2026, where Galgotias University students secured five gold medals. The two developments represent different aspects of the University’s sports programme - preparing its students for national and international competitions and providing the infrastructure required to host large state-level tournaments.

Dr. Dhruv Galgotia, CEO, Galgotias University, said, “Sport is an important part of education because it develops discipline, resilience, teamwork, and responsibility. Our objective is to ensure that students have access to the facilities, coaching, and competitive exposure required to develop their abilities. Hosting this championship, along with the recent achievement of five gold medals by our students at the World Yogasana Championship, reflects the importance we place on holistic student development.”

The closing ceremony was attended by Mr. Dileep Singh, Honorary General Secretary, Uttar Pradesh Basketball Association, as Chief Guest, and Mr. R. S. Bedi, Vice-President, Uttar Pradesh Basketball Association, as Guest of Honour.

Mr. Bedi appreciated Galgotias University for providing well-maintained sporting facilities and an organised competitive environment for the 56 participating teams. He noted that tournaments of this scale give young athletes sustained match exposure, help them improve their skills, and prepare them for higher levels of basketball. He also encouraged students to participate regularly in sports to develop discipline, teamwork, and leadership.

In the girls’ championship, Bulandshahr won the title, Meerut finished as runner-up, and Agra secured third place. Deepika Chauhan of Agra, Jersey No. 08, was named Best Player, while Sadhana of Bulandshahr, Jersey No. 13, received the Emerging Player Award.

In the boys’ championship, Meerut won the championship trophy, Triple Tec finished as runner-up, and Gautam Buddh Nagar secured third place. Tejas of Meerut, Jersey No. 07, was named Best Player, while Vedant Sidh of Gautam Buddh Nagar, Jersey No. 10, received the Emerging Player Award.

The championship provided young athletes with sustained competitive exposure and opportunities to play against teams representing different districts and sporting institutions. It also enabled coaches and officials to assess emerging basketball talent across the boys’ and girls’ categories.

About Galgotias University
Galgotias University is one of India’s leading multidisciplinary universities recognised for academic excellence, research, innovation, global collaborations, and industry aligned education. With a vibrant student community of over 50,000 learners and a global alumni network of more than 100,000 graduates, the University has built a rapidly growing ecosystem focused on technology, entrepreneurship, interdisciplinary learning, and real-world impact.

In the QS World University Rankings 2027 by Quacquarelli Symonds, Galgotias University was placed in the 1201-1400 global band and ranked 16th among private universities and 46th among all universities in India. In the Times Higher Education World University Rankings 2026, the University was placed in the 1201-1500 global band and ranked 27th among private universities and 65th among all universities in India. The University is also accredited with NAAC A+, one of India’s highest institutional quality ratings.

Galgotias University offers programmes across engineering, artificial intelligence, computer science, semiconductors, business, law, media, design, health sciences, hospitality, liberal education, and emerging interdisciplinary domains. In 2026, students secured more than 5,500 job offers from over 1,250 recruiters. The University has built strong industry and innovation partnerships with organisations including Apple, Infosys, IBM, Intel, Cisco, Tata Technologies, L&T EduTech, Capgemini, and Salesforce, while continuing to strengthen its global academic engagement and startup ecosystem.

Parimatch Sports Joins India Tour of Sri Lanka 2026 as Official Co-Sponsor

More than just another bilateral series, the India Tour of Sri Lanka is a contest shaped by history, home advantage and the unique demands of Test cricket. India have won 22 of the 46 Test matches between the teams, while Sri Lanka's seven victories have all come on home soil, making every visit to the island a formidable challenge for India.

Cricket has always been at the heart of Parimatch Sports, and this partnership reflects the brand's long-standing connection with the game. From the opening ball to the final session, Parimatch Sports will be part of the India Tour of Sri Lanka 2026 through the official Sony Sports Network broadcast and the Behind-the-Wicket Mat, bringing fans closer to the moments that make Test cricket unforgettable.

"The India Tour of Sri Lanka is one of the most exciting contests on the international calendar, and we're proud to be part of it. Through this partnership, we hope to make every day of the series even more engaging for cricket fans and add to the excitement of a series that means so much to millions of supporters," said the Parimatch Sports Press Office.

The India Tour of Sri Lanka 2026 will be broadcast live on Sony Sports Network across television and digital platforms, giving fans the opportunity to follow every session, every spell and every turning point of the series.

Stay tuned to the India Tour of Sri Lanka 2026 and follow Parimatch Sports for exclusive cricket content and the latest highlights throughout the tour.

DACE Athletic Club Launches in RK Puram

Spread across nearly one acre, the facility features dedicated infrastructure for padel, pickleball, football, yoga, table tennis, and other recreational formats, positioning itself at the intersection of sport, lifestyle, and social engagement. Built within the DTEA campus in Delhi, the club also follows a unique access model where the infrastructure is made available free of cost to thousands of school students during the day, while operating as a private sports facility during early mornings and evenings.

DACE Athletic Club Launches in RK Puram

DACE enters the market with a clear focus on accessibility, community engagement, and experience driven recreation. While sports like pickleball and padel continue to gain popularity among younger audiences and working professionals, Delhi has lacked integrated spaces that bring multiple formats together within a premium yet community-oriented environment.

Conceptualised and privately funded by entrepreneur Puranjay Katara, DACE Athletic Club reflects the growing cultural shift towards social sports and immersive wellness experiences in urban India.

“Across global cities, sports infrastructure is increasingly evolving into community infrastructure,” says Puranjay Katara, Founder & Director, DACE Athletic Club. “India is now entering a similar phase where consumers are looking beyond conventional gyms and transactional fitness formats. The opportunity lies in creating spaces people consistently engage with socially, recreationally, and culturally. DACE was built keeping that long-term behavioural shift in mind.”

Unlike standalone courts or traditional sports clubs, DACE has been structured as a long-format recreational destination with extended operational hours from 5 AM to 8 AM and 2:30 PM to 1 AM for members. Bookings are available exclusively through Huddle.

The facility offers multiple sporting formats across varying group sizes and playing preferences, with off-peak padel court bookings starting at INR 2200 per hour, pickleball at INR 1100 per hour, and football box formats beginning at INR 2400 per hour for 7v7 games.

As Delhi’s wellness landscape continues to evolve beyond routine workouts and conventional fitness spaces, DACE Athletic Club enters the city as a modern sporting destination built around movement, culture, and community.

About DACE Athletic Club
DACE Athletic Club is a next-generation private sports and wellness destination redefining how urban India experiences recreation. Built around the philosophy of community-led movement, the club brings together emerging sports, fitness, and social experiences within a premium, inclusive environment. Located in RK Puram, New Delhi, DACE seamlessly blends world-class sporting infrastructure with a unique community-first model, making movement, connection, and active living more accessible for both members and young students alike. 
 

FACT SHEET | DACE Athletic Club
Address: DACE Athletic Club,DTEA Campus, RK Puram, New Delhi

Operating Timings:

• Private Members Access: 5:00 AM to  8:00 AM & 2:30 PM to 1:00 AM

• DTEA School Student Access: 8:00 AM to  2:30 PM

Pricing Structure:

Padel Courts

• Off-Peak Hours: INR 2200 per hour

• Peak Hours: INR 2400 per hour

Pickleball Courts

• Off-Peak Hours: INR 1100 per hour

• Peak Hours: INR 1300 per hour

Box

7 vs 7

• Off-Peak Hours: INR 2400 per hour

• Peak Hours: INR 2700 per hour

8 vs 8

• Off-Peak Hours: INR 2800 per hour

• Peak Hours: INR 3100 per hour

9 vs 9

• Off-Peak Hours: INR 3200 per hour

• Peak Hours: INR 3500 per hour

10 vs 10

• Off-Peak Hours: INR 3600 per hour

• Peak Hours: INR 4000 per hour

Bookings Available Via:
Huddle

Bisleri International Partners with Ultimate Table Tennis as Official Hydration Partner for the Second Year

Through this association, the brand aims to enhance fan engagement and visibility with an integrated presence across on-ground and media platforms. The partnership will feature prominent branding across LED boards & perimeter boards, showcasing brand film, television commercials, exclusive campaign shoots, visi coolers, iceboxes, and a robust digital campaign with amplification of videos across digital platforms, ensuring extensive engagement with audiences throughout the tournament.

Commenting on the association, Tushar Malhotra, Senior Director of Sales & Marketing, Bisleri International, said,"We're proud to partner with Ultimate Table Tennis as its Official Hydration Partner. The league has played a key role in growing table tennis in India, and we're excited to support its journey. By helping athletes stay hydrated and connecting with fans, this partnership reflects our commitment to Indian sport and the role hydration plays in performance."

Commenting on the partnership, Vita Dani, Chairperson Ultimate Table Tennis said, "We are pleased to welcome Bisleri International as the Official Hydration Partner of Ultimate Table Tennis. As a brand synonymous with trust and quality, Bisleri's association aligns with our commitment to delivering a world-class sporting experience for players and fans alike. We look forward to working together over the next three years to elevate the league through impactful fan engagement and integrated brand experiences."

The partnership begins with Season 7 of Ultimate Table Tennis, taking place from July 9 to July 26, 2026, at the Dr. Shyama Prasad Mukherjee Indoor Stadium in Goa. The long-term association reflects Bisleri's continued commitment to supporting Indian sport, promoting athlete wellness, and strengthening its presence across one of the country's premier table tennis leagues.

Link: www.instagram.com/reel/DbS5LF6zovc/?igsh=MWNkOWV6cTh0Mm9hMA==

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Parimatch Releases New TV Commercial Featuring David Warner

The video features the legendary cricketer in a series of surprising and humorous situations inspired by the moments that have made him a fan favourite. Warner breaks into a Bollywood-style dance, a nod to his viral TikTok videos inspired by Indian culture, rides a mechanical bull in a playful reference to his fan-given nickname, and delivers his signature cricket shot. The real fun, however, begins on Parimatch, where the brand's new philosophy comes to life: "We entertain. You win."

According to the Parimatch Press Office, David was the natural choice to lead the campaign. Charismatic, authentic, and fully dedicated to his craft, he perfectly embodies the brand's evolved positioning.

"David's openness to new experiences, combined with his genuine passion for the game, perfectly reflects the values that lie at the heart of Parimatch's brand. Alongside the innovative gaming approach, we offer our users endless opportunities for fun, thrilling wins, and lasting enjoyment," said the Parimatch Press Office.

The new video marks another milestone in the long-lasting and fruitful partnership between Parimatch and David Warner, united by a shared commitment to promoting sportsmanship and responsible gaming among millions of cricket fans worldwide.

Watch the new campaign video on Parimatch's YouTube channel.

Freestyle football and Bboying at Sky City Mall

The mall was transformed into an immersive football arena with FIFA World Cup-inspired décor, vibrant installations, and interactive zones, creating the perfect setting for visitors to celebrate the spirit of the game. The activation offered an engaging blend of entertainment, competition, and community, drawing football enthusiasts of all ages and creating a lively atmosphere across the mall.

The event witnessed an enthusiastic response, with audiences participating throughout the activation. Visitors tested their skills through a range of interactive challenges, including the Football Precision Challenge, where participants aimed at numbered targets against the clock to demonstrate speed and accuracy, and the Build the Football Puzzle Challenge, where individuals raced against time to assemble a football from scrambled puzzle pieces in a fun test of teamwork and problem-solving. These activities encouraged friendly competition while offering visitors an opportunity to engage with the sport in a fun and interactive way.

Adding to the excitement were B-boying and freestyle football performances, featuring an electrifying mix of football tricks, music, and street culture. The performances transformed the mall's atrium into a vibrant fan zone, where visitors cheered, interacted, and celebrated together, creating an energetic atmosphere throughout the event. Families, children, and football enthusiasts gathered to witness the high-energy acts, making the activation a memorable weekend outing for visitors of all age groups.

The football-themed experience reinforced Sky City Mall's commitment to offering engaging lifestyle experiences that extend beyond retail. By combining interactive activities, live entertainment, and immersive décor, the activation offered visitors a memorable destination where they could connect with family and friends while celebrating one of the world's most-loved sports. The event also reflected the mall's focus on curating experiences that encourage community participation and create moments of shared celebration.

As one of Mumbai's leading lifestyle destinations, Sky City Mall continues to redefine the shopping experience by seamlessly blending retail, dining, entertainment, and experiential events under one roof. Through a thoughtfully curated calendar of seasonal activations, cultural celebrations, and family-focused engagements, the mall consistently offers visitors new reasons to return and discover something unique with every visit.

With its expansive retail offerings, diverse culinary experiences, and vibrant entertainment initiatives, Sky City Mall remains committed to creating an inclusive space where people can shop, dine, unwind, and celebrate together. Through initiatives like these, the mall continues to strengthen its position as a community-centric destination that brings people together through immersive experiences, interactive entertainment, and memorable engagements that resonate with visitors long after the event concludes.

India is in the middle of the infrastructure boom. New cricket stadiums are being approved across Kerala, Karnataka, and Andhra Pradesh. Khelo India complexes are coming up in Tier 2 and Tier 3 cities. Every school is now expected to have a multi-sport facility.
 

But amid the concrete, the synthetic turfs, and the smart lighting, there is one critical question no one is asking loudly enough: where does India sit?

XtractPro Seating has an answer. The India-based manufacturer of telescopic seating systems is building the infrastructure that sits at the intersection of sports, education, and architecture. From school auditoriums in smaller cities to indoor arenas in metros, XtractPro is engineering the seating that turns an empty hall into a venue, a venue into an experience, and an experience into a community.
 

From auditoriums to arenas, XtractPro's seating systems are laying the groundwork for India's sports infrastructure future
 

"India is not just building stadiums. India is building a sporting culture. And this culture needs a place to sit," XtractPro Seating Pvt. Ltd.

From assembly hall to arena: the XtractPro transformation
The challenge facing India's institutional venues is not space — it is wasted space. A school that builds a fixed-seating auditorium locks that hall into one function. A sports complex that installs permanent bleachers eliminates its own flexibility. An institution pays to build a large space and then uses it at 30% of its potential.
 

XtractPro's retractable seating systems change that equation fundamentally. When the seating is deployed, it is a stadium. When it retracts, it is an event space. On Monday, a school holds its annual day. On Friday, the same hall hosts a district-level badminton tournament. On Saturday, it becomes a convocation hall. No second space. No second investment.
 

The seats that will define india's sporting decade

India's ambition to become a global sporting hub — to host international events, to develop Olympic talent, to build communities around sport — will ultimately be realised not just in what gets built, but in how it gets used. Infrastructure that cannot adapt is infrastructure that gets underused. And in a country of India's scale, underused infrastructure is a national cost.
 

XtractPro Seating is making a straightforward bet: that India's institutions will choose smart over static, flexible over fixed, and homegrown over imported. One venue at a time.
 

About XtractPro Seating Pvt. Ltd.

XtractPro Seating Pvt. Ltd. is India's premier manufacturer of telescopic seating systems, purpose-built for schools, colleges, sports arenas, auditoriums, and multipurpose institutional venues. With a deep understanding of Indian spatial constraints, regulatory standards, and institutional needs, XtractPro designs and delivers seating infrastructure that transforms single-use halls into high-performance, multi-purpose venues. Rooted in the Atmanirbhar Bharat mission, XtractPro brings world-class engineering to India's fast-growing institutional and sports infrastructure sector.

Union Minister for Finance and Corporate Affairs Smt. Nirmala Sitharaman inaugurated the newly constructed Indoor Sports Complex at the Government Arts & Science College, Tiruchuli on 18 July. Developed under SBI Foundation’s sports programme, the facility will provide students and local youth with modern multi-sport and fitness infrastructure to promote healthy lifestyles and nurture grassroots talent.

Hon'ble FM Smt. Nirmala Sitharaman inaugurated the Indoor Sports Complex at Govt. Arts & Science College, Tiruchuli, under SBI Foundation's sports programme with SSRDPT

The Indoor Sports Complex has been developed in response to an identified need for quality sports infrastructure at the Government Arts & Science College, Tiruchuli, as highlighted by the District Rural Development Agency (DRDA), Virudhunagar. The facility comprises a multipurpose indoor hall with turf adaptable for a range of sports, including basketball, volleyball and badminton. There are also a fully equipped gymnasium and a dedicated board games room. Designed for inclusivity and accessibility, the complex is intended to serve both college students and nearby community members through scheduled open-access hours and outreach activities.

“This is an important milestone for State Bank of India and SBI Foundation as this state-of-the-art sports facility is dedicated to the youth of Tiruchuli. We are truly honoured by the gracious presence of Hon’ble Finance Minister, Smt. Nirmala Sitharaman, which adds great significance to this memorable occasion,” said G.S. Rana, DMD (HR) & CDO, SBI.

The project aims to directly benefit more than 500 college students annually and to reach over 1,000 youth from surrounding villages each year through community engagement and open-access programming. By creating long-term and sustainable infrastructure, the initiative seeks to increase regular participation in sports and fitness, developing holistic life skills, and create pathways for talented individuals to pursue competitive sports and related opportunities.

“SBI Foundation extends its gratitude to everyone whose support has brought this Indoor Sports Complex to life. This facility is designed to encourage youth participation, nurture grassroots talent, and strengthen the health, confidence and leadership potential of students, youth and athletes from nearby villages. We are glad to partner with the Government of India and local stakeholders on this initiative, which aims to help promising young athletes to develop the skills and exposure needed to compete on national and international stages.” said Swapan Dhar, Managing Director, SBI Foundation.

The project is being implemented in partnership with Sri Sri Rural Development Programme Trust (SSRDPT). The facility is already functioning, with students using the spaces for physical training, recreational activities and organised coaching sessions.

Through its wider sports programme, SBI Foundation is working with both para and able-bodied athletes to help them prepare for national and international events, including the Olympic and Paralympic Games, Commonwealth Games, Asian Games, as well as major national competitions such as the Khelo India Games. In the same spirit, the Indoor Sports Complex at Tiruchuli is expected to strengthen grassroots sports in the region by enabling students and young athletes from nearby villages to access quality training infrastructure and pursue sporting aspirations in a more structured manner.

To date, SBI Foundation has supported over 300 athletes, who have collectively won more than 650 medals at national and international levels, including the Paralympic Games and Para Asian Games. Notably, over 40% of these medals have been won by para-athletes.

About SBI Foundation

SBI Foundation is the CSR arm of the State Bank Group. True to the Bank’s tradition of ‘Service Beyond Banking’, the Foundation engages with communities in various focus areas, including rural development, healthcare, empowerment of PwDs, sports, education, sustainability and environment, livelihood and skill development, and more. Operating across 28 states and 8 union territories in India, the Foundation undertakes initiatives to provide resources to vulnerable sections of society through strategic partnerships with impactful entities in the social sector. The Foundation believes in reflecting the ethos of the State Bank Group in running interventions that are ethical, promote growth and equality, and improve the socio-economic well-being of the society. www.sbifoundation.in.

Hon'ble Delhi CM Smt. Rekha Gupta and Hon'ble Minister Shri Ashish Sood unveiled and welcomed Mayur, the official mascot of CWTTC 2026

The unveiling ceremony was graced by the Hon'ble Chief Minister of Delhi, Smt. Rekha Gupta, along with the Hon'ble Minister of Education & Sports, Shri Ashish Sood, who officially introduced the championship mascot in the presence of distinguished guests, sports officials, athletes, media representatives, and members of the table tennis fraternity.

Managing Partner & CEO at XPERIA GROUP

The mascot launch reflects the spirit, energy, and aspirations of the Commonwealth Table Tennis Championship, symbolizing Delhi's commitment to hosting an international sporting event while celebrating the city's vibrant culture and sporting excellence.

The event was conceptualized, managed, and executed by Xperia Group, one of India's leading experiential marketing and event management companies. Under the leadership of Mr. Saibal Gupta, Founder & CEO, Xperia Group delivered a seamless experience by combining creative storytelling, meticulous planning, and flawless on-ground execution. The agency is known for its expertise in experiential advertising, events and promotions, OOH media, and technology-led brand experiences, serving leading national and international brands across India.

Speaking on the successful execution, Mr. Saibal Gupta, Founder & CEO, Xperia Group, said, "It is an honour for Xperia Group to have been entrusted with the execution of such a prestigious sporting milestone. We are proud to have partnered in bringing the Commonwealth Table Tennis Championship 2026 mascot to life through an event that reflects the scale, passion, and vision of this international championship. We thank the organisers for their trust and look forward to contributing to more landmark sporting experiences."

The successful unveiling has been a significance of excitement ahead to the championship, reinforcing Delhi's readiness to welcome athletes and fans from across the Commonwealth. 

The event also highlighted the collaborative efforts of government dignitaries, sports authorities, and event professionals in promoting international sporting excellence in India.

As the countdown to the Commonwealth Table Tennis Championship 2026 continues, the mascot now stands as a symbol of unity, determination, and the sporting spirit that will define the tournament.

About Xperia Group

Xperia Group is a full-service experiential marketing and advertising company specializing in events & promotions, OOH/DOOH advertising, cinema advertising, content creation, and technology-driven brand experiences. With a nationwide presence and a portfolio of successful campaigns for leading brands, the company is committed to delivering innovative, impactful, and memorable experiences that connect brands with audiences.

Julian Nagelsmann’s men lost to Paraguay on penalties

While teams like Egypt, Cape Verde, and Paraguay, along with co-hosts USA and Canada, have punched above their weight continuously in the ongoing World Cup, several teams have underachieved given their past achievements and on-paper strength of the squad.

Let’s have a look at the top five teams which failed to make it to the Round of 16 stage of the 2026 FIFA World Cup:

#5 Senegal’s late meltdown causes their elimination

In their first three matches of the ongoing World Cup, Belgium looked like a shadow of the team that achieved a third-place finish at the 2018 FIFA World Cup. In fact, Senegal was leading Belgium 2-0 when the second hydration break of the match was taken around the 70th-minute mark.

While the players were walking out, Belgium’s key players Youri Tielemans and Leandro Trossard were involved in a verbal spat as the two were caught on camera arguing about a potential chance.

With five minutes to go and the Red Devils still two down, substitute Romelu Lukaku found the back of the net, followed by Trossard and Tielemans combining for the equalizer as Belgium extended the game to extra time.

There was late drama yet again as the match extended past the 120th minute and Tielemans was fouled inside the Senegal penalty area, followed by his second goal of the evening, which helped Belgium make it to the Round of 16.

#4 Croatia ended up losing in a toe-to-toe contest

Two Real Madrid legends, Cristiano Ronaldo and Luka Modric, were captaining their respective nations, Portugal and Croatia in the Round of 32 clash. The match was being touted as the farewell fixture for one of the legendary players and the action on the field did not disappoint.

After a drab first half, Ivan Perisic opened the scoring for the Croats early in the second half followed by Cristiano Ronaldo scoring his first World Cup knockout stage goal from the spot. In injury time, Goncalo Ramos headed in the goal that completed the comeback for Roberto Martinez’s men.

In the dying embers of the game, Croatia had a goal disallowed for offside as one of the Croatian players headed on the free kick to the far post which was ultimately headed in before VAR stepped in and chalked off the goal, handing Portugal an Iberian Derby in the Round of 16.

#3 Uruguay crashed out of the group stage

Marcelo Bielsa came into the tournament with hopes of leading Uruguay to new heights, but the veteran manager failed to even get them out of Group H. After a 1-1 draw with Saudi Arabia in their World Cup opener, Bielsa’s men drew 2-2 with Cape Verde, followed by a crushing defeat to Spain, which sealed their fate in the tournament.

Uruguay made it to the World Cup courtesy of a strong showing by Darwin Nunez in front of goal in the CONMEBOL qualifiers, but the former Liverpool striker blanked at the main stage, leaving the South American nation wanting more from its best players.

Bielsa is famous for making his sides play attacking football, but the failure to keep a clean sheet against all three teams in their group ultimately cost La Celeste as they crashed out of the World Cup group stage for the second consecutive time.

#2 The Netherlands endured another poor tournament campaign

The Netherlands remained unbeaten throughout the group stage and topped their group, but had to face Group C runners-up Morocco in the Round of 32, which turned out to be the most closely contested encounter in the whole round.

In a battle of defensive stars, Morocco fielded skipper Achraf Hakimi, Issa Diop, Chaddi Riad, and Noussair Mazraoui while Netherlands head coach Ronald Koeman decided to change the formation and field five defenders in Denzel Dumfries, Paul van Hecke, Virgil van Dijk, Nathan Ake, and Micky van de Ven.

With Cody Gakpo’s opener cancelled out by Diop and later the Dutch losing on penalties, the decision to change the formation for a crucial fixture was criticised heavily by fans and pundits alike.

#1 Germany’s disappointing showings at major tournaments go on

After winning their first two matches of the ongoing World Cup, Germany was exposed by Ecuador as they came back from a goal down to win against the Germans and qualify for the knockout stage.

Paraguay qualified for the Round of 32 as one of the best third-placed sides, finishing behind Australia on goal difference in Group D, and was the clear underdog against Germany.

Julio Enciso shocked everyone at the cusp of half-time as he opened the scoring, giving his side the lead. Leroy Sane equalized for the 2014 FIFA World Cup winners in the second half and Jonathan Tah seemed to have given them the lead in the first half of extra time, but his goal was controversially ruled out for a debated foul by Waldemar Anton on the goalkeeper.

The match went down to the penalties and sudden death, where none of the back-up penalty takers, including the experienced Leon Goretzka, stepped up to take responsibility, and ultimately central defender Tah blasted over to send his team packing towards Europe.

In the immediate aftermath of the defeat, Julian Nagelsmann accepted that big changes are needed to help German football flourish, and the former Bayern Munich manager followed up with his resignation soon after the debacle.

Former Borussia Dortmund and Liverpool icon Jurgen Klopp is being touted as the favorite to fill the German hot seat ahead of a crucial four-year period for Die Mannschaft, where they would be competing at the 2028 Euros in the United Kingdom and the 2030 FIFA World Cup, which would be mainly played in Europe.

The outcry after the defeat to Paraguay signals a requirement for a big change in the national team system, and a well-loved German coach like Klopp is exactly what Joshua Kimmich’s men need ahead of two crucial tournaments for the national team.

Contributed By - Mohak Arora, Parimatch Sports Analytics Expert

Astrology, Your Game Plan Beyond the Score

As digital platforms continue to shape consumer behaviour, many sports enthusiasts are exploring astrology predictions as an additional layer of entertainment during global tournaments. Whether checking planetary influences before a high-profile match, reading zodiac-based forecasts, or comparing astrological insights with conventional sports analysis, fans are increasingly blending tradition with technology to engage more deeply with sporting events.

Sports Fandom Is Becoming More Interactive

The way audiences experience sports has changed significantly over the past decade. Fans no longer wait for match day to engage with their favourite teams. Social media discussions, fantasy sports, live commentary, podcasts, prediction polls, and online communities have transformed tournaments into continuous digital experiences.

This growing appetite for participation has also encouraged people to explore alternative perspectives on sporting events. Alongside performance analytics and expert opinions, astrology has emerged as an area of curiosity for audiences seeking a different way to engage with the competition.

Rather than replacing statistical analysis, astrology has become part of the broader conversation that surrounds major sporting events.

The Growing Popularity of Astrology in the Digital Era

The increasing interest in astrology extends well beyond sports. Over the past few years, online astrology platforms have experienced significant growth as more users seek personalised insights into shaadi, relationships, careers, finances, health, and everyday decision-making.

According to market research by Grand View Research, the global astrology market is projected to grow steadily throughout the decade, driven by rising smartphone adoption, digital consultations, and increasing demand for personalised spiritual and wellness services.

Mobile applications have made astrological guidance more accessible than ever before. Daily horoscopes, birth chart analysis, numerology, tarot readings, and live consultations with astrologers are now available within seconds, allowing users to integrate astrology into their daily routines.

Why Sports Fans Are Turning to Astrology Predictions

Global tournaments often create uncertainty and excitement, making predictions an essential part of the overall fan experience. While data-driven forecasts remain popular, many fans also enjoy exploring symbolic interpretations through astrology predictions.

For some, astrology offers an additional source of entertainment before a match. Others use zodiac forecasts to understand player personalities, team dynamics, or broader cosmic influences surrounding important sporting events. The appeal lies less in certainty and more in adding another dimension to the conversation.

This behavioural trend reflects a wider shift in digital consumption, where users increasingly combine factual information with personalised content to create richer and more engaging experiences.

Technology Is Making Astrology More Accessible

Advances in technology have transformed how people access astrological services. Artificial intelligence, mobile applications, and real-time digital consultations have made personalised guidance available to users regardless of their location.

Modern astrology platforms offer detailed birth chart analysis, daily and weekly forecasts, compatibility reports, and live consultations with experienced astrologers. These digital experiences have significantly expanded the reach of astrology, particularly among younger users who prefer mobile-first services.

The convenience of instant access has also contributed to astrology's growing role during culturally significant moments, including festivals, elections, financial planning, and major sporting events.

Digital Platforms Are Responding to Evolving Consumer Interests

As consumer interest in personalised experiences continues to grow, astrology platforms are expanding the ways users interact with astrological insights.

Neo Astro is among the digital platforms observing this trend through increasing interest in personalised consultations, kundali, horoscope updates, and astrology predictions during major global events. By combining traditional Vedic astrology with modern digital accessibility, the platform illustrates how centuries-old practices continue to evolve for today's connected audiences.

The Future of Astrology in the Digital Age

The convergence of sports, technology, and personalised digital experiences reflects broader changes in consumer behaviour. As audiences continue to seek interactive ways to participate in global events, astrology is likely to remain an important part of that evolving landscape.

Whether through daily horoscopes, birth chart analysis, or astrology predictions, digital platforms like Neo Astro are making traditional practices more accessible to the modern world. While sports will always be decided on the field, the conversations surrounding them continue to evolve, and astrology is increasingly becoming one of the many ways fans choose to engage with the excitement beyond the final score.

Assetz announces its partnership with Rohat Boppana Tennis Academy (RBTA)
 

Positioned as a performance pathway for India’s tennis talent, RBTA, represents the kind of structured, high-performance ecosystem that can help shape the future of the sport in the country. Founded by Rohan Bopanna, one of India’s most respected international tennis icons, a two-time Grand Slam champion and former World No. 1, the Academy brings together national and international experts under one roof to create a complete champion-building ecosystem. With over 10 years of tennis development, 10+ structured programs and 700+ trained players, RBTA supports players across grassroots, intermediate, junior pro and high-performance levels through a disciplined, globally informed training framework. RBTA follows a holistic model integrating coaching, sports science, physiotherapy, nutrition, mental conditioning and competition planning under one roof.

For Assetz, the partnership is a natural extension of its belief that thoughtfully designed communities must enable healthier and more active ways of living. Across its developments, Assetz has consistently integrated sports districts and fitness infrastructure as part of everyday life. This partnership with RBTA allows Assetz to support a larger sporting ambition that begins in Bengaluru and contributes to India’s tennis future.

Commenting on the partnership, Sunil Pareek, Executive Director, Assetz, said, “RBTA has already been doing meaningful work in identifying and supporting talented young players who may not otherwise have access to this level of training and mentorship. Assetz association is intended to strengthen that journey and give the Academy greater support as it continues to build a high-performance pathway for Indian tennis talent. At Assetz, we have always believed that sport has the power to shape discipline, confidence and character, especially among young people.”

Speaking on the announcement, Rohan Bopanna, Founder, RBTA, said, “We are delighted to welcome Assetz as an Associate Partner of the Rohan Bopanna Tennis Academy. Building world-class players requires more than talent it requires a long-term ecosystem of coaching, sports science, competition and committed partners who believe in the journey. We're excited to work with Assetz to strengthen that ecosystem, expand opportunities for young athletes and help create a sustainable pathway for Indian tennis to compete consistently on the world stage.”

About Assetz

Assetz is one of Bengaluru’s leading real estate developers known for its design-led approach, governance and sustainability. The developer focuses on Quite Luxury, delivering homes that seamlessly integrate nature, fitness, efficiency and aesthetics, alongside design, technology and sustainability.

Assetz has built a portfolio spanning 50+ projects and 50+ million sq. ft. across delivered, ongoing and planned developments.

The VIth Leg of the Kauvery Hospital-Tamil Nadu Senior Tennis Club (TNSTC) Veterans Tennis Tournament 2026 was held at the Madurai Union Club from June 26 to 28, featuring Singles and Doubles events across seven age categories (40+, 50+, 55+, 60+, 65+, 70+, and 75+).

Tennis Tournament

Around 125 players from Tamil Nadu, Andhra Pradesh, Telangana, Kerala, Karnataka, Maharashtra, and Rajasthan participated in the tournament, reflecting its growing popularity among veteran tennis players across the country. A total prize money of Rs. 2 lakh was distributed among the winners, runners-up, and semi-finalists across all categories. Trophies and Prize money were distributed by Mr. Jayaraman, Chairman, and Mr. N. Narayanasamy, Secretary, TNSTC.
 

The tournament featured several accomplished veteran players who have represented India at the World Veterans Tennis Championships. They included Sanjay Kumar (Kerala) in the 60+ category, Suresh Murthati (Telangana) and Tulasiram (Karnataka) in the 70+ category, and Venkatachalam Swaminathan (Tamil Nadu) in the 75+ category. Sanjay Kumar and Venkatachalam Swaminathan have both captained the Indian team at the World Veterans Tennis Championships. One of the highlights of the tournament was the participation of two octogenarian players, Mr. R. Nagarajan and Mr. Shivamony Moorthy. 
 

In the singles events, Srikanth (40+), Ramesh S (50+), Srinivas Reddy (55+), Senthil Kumar (60+), V. Shankar (65+), Tulasiram (70+), and Venkatachalam Swaminathan (75+) emerged as champions in their respective categories. In the doubles events, Sathish Babu and M. Ramu (40+), Ramesh S and Sathish Babu (50+), Dinesh Thampi and Srinivas Reddy (55+), Sivakumar and Senthil Kumar (60+), Alapati Suresh and V. Shankar (65+), Tulasiram and Suresh Murthati (70+), and Venkatachalam Swaminathan and Veeramani K (75+) were the winners in their respective categories.
 

TNSTC, one of the most active veteran tennis organisations in South India, has a membership of around 550 veteran players. The club conducts four non-ranking tournaments annually at Madurai, Coimbatore, Tiruchirappalli, and Chennai, providing veteran tennis enthusiasts with regular opportunities for competitive play and camaraderie.
 

Kauvery Hospital played a key role in ensuring the health and safety of all participants. A dedicated medical team, supported by a fully equipped ambulance, remained on standby throughout the tournament to provide immediate medical assistance and first-aid support.
 

The next leg of the Tamil Nadu Senior Tennis Club Veterans Tennis Tournament will be hosted in Tiruchirappalli during September 2026.

Parimatch Sports Launches “Inside the Game” YouTube Show, Kicking Off with Ritu Phogat

The first episode features wrestler and professional MMA athlete Ritu Phogat, who shares insights into her career path, the values and beliefs that guide her, and her ambitions beyond the sporting arena.

“Every stage of my career has required courage, discipline and a willingness to step into the unknown. It was great to share some of those experiences on Inside the Game and give fans a chance to see a different side of me beyond competition,” said Ritu Phogat.

The episode reveals that Ritu is always ready to embrace a total life pivot. If the right offer comes, she would gladly dive into a completely different industry like Bollywood.

“Fans usually see the performances, the results and the highlights, but there’s much more to every sporting story. With this series, we wanted to create a space for honest conversations, light-hearted moments and stories that fans don't often get to see. Ritu Phogat was the ideal guest to launch the show, as her career, resilience and ambition reflect the qualities that inspire sports fans around the world,” said the Parimatch Sports Press Office.

Watch Inside the Game on the Parimatch Sports YouTube channel for a closer look at her journey. To stay tuned for upcoming episodes featuring leading names from the world of sport subscribe to the Parimatch Sports YouTube channel.

Kauvery Hospital is sponsoring women players participating in the Stephen Koshy International Masters Basketball Tournament 2026, which will be held from June 25 to 28 at the Sports Council International Indoor Stadium in Kottayam, Kerala.

Kauvery Hospital Supports Women Players Participating in the Stephen Koshy International Masters Basketball Tournament 2026

The tournament will feature 100 teams across the men’s and women’s categories. Kauvery Hospital will support 35 women players who will participate in four age categories: 30+, 35+, 40+, and 45+. from Phoenix India Academy Basketball Club. The women participants come from diverse personal and professional backgrounds, including working women, married women, homemakers and mothers, from different cities and regions, including Chennai, Bangalore, Dehradun, Mumbai, Punjab, Kerala, Coimbatore and Salem.

Through its support for the tournament, Kauvery Hospital aims to encourage active living, fitness, preventive health awareness and greater participation of women in sport. The initiative also highlights the importance of women continuing to prioritise their health, passion and personal fitness at every stage of life.

Speaking about the initiative, Dr. Manivannan Selvaraj, Managing Director, Kauvery Hospital, said, “At Kauvery Hospital, supporting this tournament is deeply meaningful for us because it celebrates women who continue to choose fitness, discipline and passion alongside their everyday responsibilities. Many of these women are professionals, homemakers, mothers and individuals who manage multiple roles in life, yet they step onto the court with remarkable energy and confidence. Their participation is a powerful reminder that health and self-care should never take a backseat, no matter the age or stage of life. Kauvery Hospital is proud to support women in sport and to stand with every woman who chooses to stay active, strong and inspired.”

The Stephen Koshy International Masters Basketball Tournament is expected to bring together experienced players, sports enthusiasts and supporters of active living, making it a strong platform to promote fitness, community participation and women’s empowerment through sport.

Kauvery Hospital continues to support initiatives that promote better health, preventive care, active lifestyles and stronger communities.

About Kauvery Hospital

Kauvery Hospital is a leading healthcare provider committed to delivering patient-centric, ethical and advanced medical care. With a strong focus on clinical excellence, preventive health and community wellbeing, Kauvery Hospital continues to support initiatives that encourage healthier lifestyles and meaningful community engagement.

Bisleri Comes Onboard as Official Hydration Partner for HSBC Rugby Premier League

As Bisleri continues to strengthen its presence across sporting platforms in India, the partnership reinforces the brand’s focus on athlete wellness and deeper consumer engagement through high-impact sporting ecosystems. Launched by GMR Sports along with Rugby India, the HSBC Rugby Premier League has rapidly emerged as a key platform driving the growth of rugby in India, further strengthened this year with the introduction of women’s franchises in Hyderabad. The association will also include digital-first campaigns, on-ground activations, enhanced in-stadium experiences and community-led initiatives aimed at strengthening fan engagement and expanding the league’s reach both on and off the field.

Reflecting on the multi-year association, Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said, “We are proud to partner with the HSBC Rugby Premier League at an exciting phase of its growth. Over the next three years, we look forward to supporting both men’s and women’s players while contributing to the development of rugby in India. As the sport continues to build momentum, this partnership gives us an opportunity to strengthen our association with Indian sport and reinforce the importance of hydration and athlete wellness.”

Sujoy Ganguly, CMO, GMR Sports, continued, “As we look ahead to building RPL over the long term, it is essential for us to align with partners who bring both credibility and a deep understanding of athlete needs. Bisleri’s legacy and expertise in this space ensure that we can consistently deliver high standards of support to players, including the expanding pool of women athletes. Together, we are committed to strengthening the foundation of rugby in India and creating an environment where athletes can thrive, and the league can evolve into a benchmark for sporting excellence.”

With squads finalised, Season 2 of the HSBC Rugby Premier League is set to be one of its biggest editions yet. Through its role as Official Hydration Partner, Bisleri will support athlete hydration and wellness while further strengthening its association with Indian sport and high-performance environments.

Link to the film: www.instagram.com/reel/DZ97-gOofYx/?igsh=eWIweDByMXJ4bzI1

Link to the film 2: www.instagram.com/reel/DZ9-EDTIieX/?igsh=ZmdzejUyOWVrcWxm

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Parimatch Sports Drops Limited T-Shirt Inspired by David Warner

The limited T-Shirt celebrates India's deep-rooted cricket culture. It shows that true passion wasn't born under stadium floodlights, but on vibrant streets transformed into pitches by the fans. It captures a living culture where avid players gather from a young age in narrow city lanes, spectators cheer from balconies, and scores are proudly kept in chalk on walls. These everyday moments are brought to life in the custom illustration featured on the back of the T-shirt.

This limited-edition drop is not for sale. Only 20 pieces available
exclusively for the truest fans. Parimatch Sports is giving fans the ultimate chance to win this collectible item through an official Instagram giveaway until June 24. To enter, fans must visit the official Parimatch Sports Instagram page, like the main campaign video, tag their friends, and leave a comment sharing their favorite David Warner moment or their own unforgettable street cricket memory.

Goats vs New Gen Parimatch Sport Vote
 

During this World Cup season, the battle of generations is getting hotter. With the ultimate title of world champion on the line, fans around the globe are arguing about who rules the pitch. The contest features two powerful sides. In the GOATs camp, fans can back multi-time Ballon d'Or winners and World Cup icons like Lionel Messi and Cristiano Ronaldo. Meanwhile, the New Gen side brings together tomorrow's superstars, including treble-winner Erling Haaland and European champion Lamine Yamal. Parimatch Sports invites everyone to join the debate and support their idol.
 

"Football has always united generations of fans. We decided to turn this timeless debate into an interactive activation where everyone can support their favorite and get a chance to win prizes," the Parimatch Sports Press Office stated.
 

Anyone can vote on the official page and get a chance to win special football rewards. The main prize is a PlayStation and a one-year subscription to FIFA 2027. Everyone who votes will get a chance to win the main prize. Additionally every week there is a draw for one limited-edition Lego set shaped like the legendary FIFA World Cup statue, and two gift certificates for Parimatch Sports.
 

The voting runs until July 19. Winners will be announced on the official Parimatch Sports Instagram page.

Argentina Team

As one of the world's most respected football federations, AFA represents a rich sporting legacy, global recognition, and a strong international presence. Leveraging this association, Jagdale plans to introduce a series of engagement-led initiatives designed to strengthen relationships with healthcare professionals, chemists, institutional customers, and sales teams. These initiatives will create unique opportunities for recognition, participation, and deeper stakeholder engagement across the organization's business network.

Commenting on the occasion, Mr. Rajesh Nagaraja Rao Jagdale, Chairman & Managing Director, Jagdale Industries Private Limited, said, "We are immensely proud to commence this association with the Argentina Football Association, one of the most   celebrated football institutions in the world. This Licensing collaboration represents a significant milestone in Jagdale's journey and reflects our enduring commitment to our vision of 'Excellence Through Quality & Innovation.'

At Jagdale, we have always believed in creating meaningful value through trusted relationships, innovative thinking, and a relentless pursuit of excellence. The passion and winning spirit that the Argentina Football Association embodies resonate strongly with the values that have guided our organization over the years."

Speaking on the partnership, Leandro Petersen, Chief Commercial and Marketing Officer, Argentina Football Association said, "We are delighted to welcome Jagdale Industries as an Official Licensee of the Argentine Football Association in India. Their standing in the Indian healthcare and wellness sector, combined with their commitment to excellence and innovation, makes them an ideal partner as AFA continues to grow its presence in one of the world's most dynamic markets."

Adding to this, Pranav Mani Chinnaswamy, President - Middle East and India, Druid Sport, said, "We are thrilled to welcome Jagdale Industries into the AFA family in India as an Official Licensee. Jagdale is a company with deep roots in Indian healthcare and a genuine commitment to the communities they serve. As AFA's exclusive commercial representative in the Indian Subcontinent, Druid Sport is proud to have helped facilitate this association ahead of the FIFA World Cup 2026."

Combining AFA’s global stature with Jagdale’s market expertise, the collaboration aims to build a strong, enduring presence for the Argentine football brand among India’s expanding football community.

Lakshya Scholar Puja Tomar; Dr. Payal Kanodia, Chairperson & Trustee, M3M Foundation, with Lakshya Scholar Tenzin Dolma

Long before medals are won and records are broken, these athletes battle circumstances, shoulder responsibilities and continue to pursue excellence with unwavering resolve. 

Recognising the extraordinary potential hidden within India's grassroots, M3M Foundation launched Lakshya to ensure that talent is supported, aspirations are nurtured and deserving athletes receive the opportunity to represent the nation with pride. 

One such champion is Tenzin Dolma, an ultra-runner from the remote Spiti Valley of Himachal Pradesh and a beneficiary of M3M Foundation's Lakshya Programme. 

Recently, Tenzin brought pride to the nation at the IAU Asian-Oceania 24 Hours Championship in Japan, where she broke both India's 12-hour and 24-hour National Records and helped the Indian Women's Team secure the Bronze Medal. For a woman who lost her parents at a young age, became a mother in her teens and supported her family through a modest tea stall, the achievement represents far more than a sporting milestone - it is a story of resilience, perseverance and hope. 

Tenzin's journey reflects the larger vision of Lakshya, M3M Foundation's flagship sports initiative envisioned under the leadership of Dr. Payal Kanodia, Chairperson and Trustee, M3M Foundation, who herself is an International Kettlebell Champion. Having experienced the demands of competitive sport firsthand, Dr. Kanodia believes that talent should never be limited by geography or financial circumstances. 

Today, Lakshya supports more than 100 scholars across 11 states, including Haryana, Delhi, Uttar Pradesh, Rajasthan, Jharkhand, Madhya Pradesh, Maharashtra, Himachal Pradesh, Uttarakhand, Ladakh and Jammu & Kashmir. 

The programme's impact extends across 36 sporting disciplines, from Athletics and Boxing to Golf, Gymnastics, Para Sports and Kettlebell Lifting, creating opportunities for talented athletes who otherwise may never have received access to structured support. 

Among them is Puja Tomar, one of India's leading mixed martial artists and another Lakshya Scholar. Hailing from Muzaffarnagar, Uttar Pradesh, Puja overcame personal and financial hardships to pursue combat sports and went on to script history by becoming the first Indian woman to register a victory in the UFC. Her journey, much like Tenzin's, demonstrates the extraordinary potential that exists within India's grassroots communities. 

The achievements of Lakshya scholars are increasingly being reflected on podiums across the world. Collectively, athletes supported by the programme have secured 390 medals, including 77 international medals, reinforcing the Foundation's commitment to strengthening India's sporting ecosystem from the grassroots upwards. 

Speaking about the Foundation's vision, Dr. Payal Kanodia said, "As an athlete myself, I understand the sacrifices, discipline and perseverance that excellence demands. Through Lakshya, our endeavour is to ensure that deserving sportspersons receive the opportunities and support they need to realise their full potential. Athletes like Tenzin Dolma and Puja Tomar remind us that some of India's greatest champions emerge from the most challenging circumstances." 

For M3M Foundation, Lakshya is not merely about supporting athletes. It is about believing in dreams before the world recognises them and ensuring that talent from every corner of India gets an opportunity to make the nation proud. 

About M3M Foundation 
M3M Foundation is the philanthropic arm of the M3M Group, working across education, health, livelihoods, sports, and environment. With a reach across 22 states and over 1,300 villages, the Foundation has positively impacted more than 5 million lives, driven by a vision of inclusive, sustainable, and transformative nation building. 

The inaugural championship brought together 522 athletes from 79 countries across multiple Yogasana disciplines and age categories. Organised by Yogasana Bharat in association with World Yogasana and the Indian Olympic Association, the event marked the largest international competitive platform for Yogasana so far.

Galgotias University students made India proud at the World Yogasana Championship 2026 with five Gold Medals across Traditional, Supine, Artistic Pair, and Group events

India finished at the top of the medal tally with 114 medals, including 102 Gold Medals.

Representing India, first-year students from Galgotias University won medals across artistic, traditional, and individual categories.

Ritu Mondal, a first-year BA Economics student, secured Gold Medals in Traditional Individual and Traditional Group categories. Riya, a first-year BA English student, won Gold in the Supine Individual event in the Senior Category. Deepa Lodhi, a first-year BA English student competing in the Junior Category, secured Gold Medals in Artistic Pair and Artistic Group.

The championship featured competitions in traditional yogasana, artistic single, artistic pair, artistic group, rhythmic pair, and specialised flexibility and balance events.

Dr Dhruv Galgotia, CEO, Galgotias University, said, “Competing at a championship that brought together athletes from 79 countries demands a very different level of preparation, consistency, and discipline. Securing five Gold Medals against international competition is a significant achievement for our students and for Indian Yogasana.”

Deepa Lodhi said, “The scale of the championship was very different from anything I had experienced earlier. Competing against international participants helped me understand the level of preparation required at the global stage.”

Riya said, “The competition environment was extremely demanding because every category had strong international participation. Winning here has given me confidence to prepare for bigger championships ahead.”

Ritu Mondal said, “The event showed how rapidly Yogasana is growing internationally. For us as athletes, it was an opportunity to represent India in a discipline that originated here.”

The achievement adds to Galgotias University’s growing presence on international stages across sports, innovation, entrepreneurship, technology, and global academic competitions, where students are increasingly competing alongside participants from leading institutions and countries worldwide.

About Galgotias University
Galgotias University is one of India’s leading multidisciplinary universities recognised for academic excellence, research, innovation, global collaborations, and industry aligned education. With a vibrant student community of over 50,000 learners and a global alumni network of more than 100,000 graduates, the University has built a rapidly growing ecosystem focused on technology, entrepreneurship, interdisciplinary learning, and real-world impact.

In the QS World University Rankings 2026 by Quacquarelli Symonds, Galgotias University was placed in the 1201-1400 global band and ranked 15th among private universities and 43rd among all universities in India. In the Times Higher Education World University Rankings 2026, the University was placed in the 1201-1500 global band and ranked 27th among private universities and 65th among all universities in India. The University is also accredited with NAAC A+, one of India’s highest institutional quality ratings.

Galgotias University offers programmes across engineering, artificial intelligence, semiconductors, business, law, media, design, health sciences, hospitality, liberal education, and emerging interdisciplinary domains. In 2026, students secured more than 5,100 job offers from over 1,250 recruiters. The University has built strong industry and innovation partnerships with organisations including Apple, Infosys, Intel, Cisco, Tata Technologies, L&T EduTech, Capgemini, and Salesforce, while continuing to strengthen its global academic engagement and startup ecosystem.

Intex Partners Afghanistan Men's Cricket Team

The bilateral series features a one-off Test match in New Chandigarh followed by a three-match ODI series in Dharamshala, Lucknow and Chennai. The tour is yet another major chapter in the burgeoning cricketing relationship between India and Afghanistan, two nations linked by a common love of the sport and a historic sporting partnership. Afghanistan has been one of the most heartwarming success stories in international cricket over the last decade, with its rapid rise, competitive performances and resilient spirit inspiring the world.

Commenting on the association, Keshav Bansal, Director, Intex Technologies said, “Cricket remains one of the most powerful platforms for connecting with consumers across geographies, cultures and generations. Afghanistan's cricket journey is a remarkable story of passion, resilience, and an unyielding spirit — values that resonate deeply with the ethos of Intex. This association provides us with an exciting opportunity to engage with millions of passionate cricket fans while reinforcing Intex's commitment to connecting with consumers through meaningful sporting associations.”

Sayed Naseem Sadaat, Spokesperson, Afghanistan Cricket Board said, “We are very happy to have Intex Technologies as the Official Associate Sponsor of Afghanistan Men’s Cricket Team for our India tour. As Afghanistan cricket continues to grow its presence and connect with fans across the world, partnerships with respected Indian brands such as Intex play an important role in supporting that journey. We would like to thank the team at Intex for this partnership and look forward to a successful and exciting series.” 

The Afghanistan tour of India kicks off with the one-off Test match from June 6-10, followed by ODIs on June 13, June 17 and June 20. With live television coverage on the Star Sports Network and digital streaming on JioHotstar, the series is expected to attract substantial viewership across India, Afghanistan and global cricket audiences.

About Intex Technologies

Founded in 1996, Intex Technologies is one of India’s leading consumer electronics brands, with a legacy of delivering innovative and value-driven products to millions of customers across the country. Its diversified portfolio spans TVs, Display Solutions, Air Conditioners, Washing Machines, Fans, Air Coolers, Small Domestic Appliances, Audio Speakers, IT and Mobile Accessories, and Security & Surveillance systems. With a robust pan-India distribution network covering 18,000+ pin codes, supported by 500+ distributors, 25,000+ dealers, and 500+ authorised service partners, Intex ensures wide availability backed by reliable after-sales support. The brand remains focused on creating accessible, technology-led solutions that address the evolving needs of Indian consumers.

For more information, visit www.intex.in

NR Group continues to champion emerging sports, supporting young athletes as they ride the waves of opportunity and excellence at the Indian Open of Surfing 2026

Held from 29th to 31st May 2026 at the Blue Bay Eco Beach, Tannirbhavi Mangalore, the championship brought together competitive surfers from across the country, further strengthening its position as one of India’s premier surfing events.

Through this association, Cycle Pure Agarbathi aims to contribute to the growth and visibility of competitive surfing in India by providing a stronger platform for athletes to showcase their talent and pursue the sport professionally. The sponsorship aligns with the broader vision of NR Group to support diverse sporting disciplines across the country, including golf, cricket, kabaddi, tennis, and athletics, while contributing to India’s expanding sports ecosystem and creating greater opportunities for athletes.

Speaking on the association, Arjun Ranga, Managing Director, Cycle Pure Agarbathi stated, “The partnership with the Indian Open of Surfing reflects the company’s belief in the power of sports to unite communities and inspire younger generations. We are proud to continue supporting an event that is steadily placing Indian surfing on the national sporting map.”

The inauguration ceremony was attended by several attendees including Shri H. V. Dharshan IAS, Deputy Commissioner of Dakshina Kannada; Shri Vinayak IAS, CEO of Zilla Panchayat, Dakshina Kannada; Smt. Meenakshi Arya IAS, Assistant Commissioner, Mangalore; Shri Dilip, Deputy Director, Department of Tourism, Dakshina Kannada; and Shri Pradeep D’Souza, Assistant Director, Department of Youth Empowerment and Sports, Dakshina Kannada.

The closing ceremony was also attended by eminent dignitaries including Smt S Shanthi Deputy Chairperson, New Mangalore Port Authority; Shri Ramnath Rai Former Minister, Govt of Karnataka; Dr Y Bharath Shetty Deputy Commissioner, Dakshina Kannada; Shri Pradeep Dsouza Deputy Director, Dept of Youth Empowerment and Sports; Shri Dileep Kumar Deputy Director, Dept of tourism Dakshina Kannada; Shri Arun Vasu President, Surfing Federation of India; Shri Dhananjay Shetty Chairman, Surfing Swami Foundation; Shri Rammohan Paranjape President, Karnataka Surfing Association. 

The Indian Open of Surfing continues to emerge as an important platform for promoting surfing talent and coastal sports in India. Cycle Pure Agarbathi’s continued association with the championship reflects NR Group’s long-term commitment to supporting sporting initiatives across disciplines, championing athletic excellence, and contributing to the development of a stronger sports culture in the country.

Investor Nicole Junkermann highlights India’s role in shaping future sports formats

That wasn't an accident. It was a consequence of market conditions. And those conditions, Nicole Junkermann argues, are more present in India today than anywhere else in the world.

"The markets that produce format innovation aren't always the biggest or the richest. They're the ones with the right combination of audience appetite, digital infrastructure and low attachment to the way things have always been done. India has all three. It had them when T20 happened. It still has them now, across a much broader range of sports."

Nicole Junkermann, founder of NJF Holdings and Gameday by NJF Holdings, has developed her view on format innovation through Gameday's work in professional sports leagues across Europe, most notably its partnership with Lega Volley Femminile in Italy, where the platform has supported a significant transformation in how a traditional league reaches and engages modern audiences. The experience has sharpened her thinking on what makes certain markets generative and others imitative.

What makes a market produce innovation
Junkermann identifies three structural conditions that tend to produce sports format disruption rather than replication.

Audience sophistication without legacy loyalty. Indian sports fans are deeply knowledgeable and intensely engaged, but outside cricket and one or two other sports, haven't spent decades attached to a single format. That creates genuine openness to new propositions. A fan in Manchester has forty years of expectations about what a football match looks like. A fan in Mumbai watching the ISL in its early seasons does not. That difference matters more than it appears.

Mobile-first infrastructure that determines what works. India's sports audiences access content almost entirely through mobile devices. That shapes what succeeds: shorter windows, interactive features, creator-led storytelling, real-time participation. Formats designed for television audiences require significant adaptation. Formats designed for mobile audiences from the start look different, and India's market provides the clearest signal anywhere for what that means in practice.

Commercial conditions that reward experimentation. The IPL demonstrated that new formats can generate extraordinary value very quickly. That proof of concept has made India's sporting ecosystem more willing to try things than more conservative markets. The cost of failure is lower. The upside case is highly visible. That changes the risk calculus for everyone involved.

What to watch
Junkermann sees three areas where India's market conditions are most likely to produce something genuinely new in the near term.

Women's leagues designed for digital audiences from day one. New women's leagues in India can be built with creator ecosystems, direct fan access and mobile distribution as primary channels rather than treating broadcast as the default and digital as an afterthought. That's a fundamentally different product architecture, and it's only available to new entrants. Established men's leagues in Europe have spent years trying to retrofit it.

Fan participation integrated into the live experience. India's fantasy sports and gaming market is one of the largest in the world. Leagues that build prediction, participation and personalisation into the live event itself, rather than treating them as adjacent products, may produce something that doesn't yet have a name. The technology exists. The audience appetite is demonstrable. The format hasn't arrived yet.

Creator-first content distribution. India's creator economy is enormous and sports-adjacent content is among its fastest-growing categories. Leagues that treat creator partnerships as primary distribution infrastructure rather than a marketing channel gain direct access to engaged audiences without dependence on broadcast intermediaries. That changes the economics of reaching fans in ways that haven't been fully explored.

"The interesting question isn't whether India will produce the next format innovation in sport. It's which sport, and which league will be positioned to capture it when it happens. The conditions are structural. The timing is harder to predict."

Why format travels
Nicole Junkermann is clear that format innovation doesn’t stay where it starts. T20 may have originated in England, but India transformed it into a global phenomenon. The formats that emerge from India’s current market conditions, whatever they turn out to be, are likely to travel for the same reason: they’ll be built for the audiences the rest of the world’s sports markets are increasingly trying to reach.
Mobile-first, creator-adjacent, participation-oriented sport isn't an Indian preference. It's a generational one. India is simply the market where the conditions to develop it are most concentrated right now.

Nicole Junkerman adds, "Every major format shift in sport has started somewhere specific before it became universal. T20 became a global cultural and commercial phenomenon in India. The next one might too. The underlying logic is the same: build for the audience that exists, not the one that used to."

About Gameday by NJF Holdings
Gameday by NJF Holdings is a sports investment and strategic platform founded by Nicole Junkermann. Focused on building long-term value across leagues, media and sports technology, its approach centres on structural growth, digital transformation and scalable fan ecosystems.

The platform is the largest shareholder in Italy's professional women's volleyball league, Lega Volley Femminile (LVF), where it is supporting league-level commercial and digital development.

For more information, visit gameday.team

Nicole Junkermann points to sports science and longevity as fast-growing investment themes

The announcement reflects NJF Holdings' position across two sectors that are increasingly connected but rarely addressed together. Through its venture arm NJF Capital, the group has built a portfolio of more than 40 technology and life sciences companies. Through Gameday by NJF Holdings, it is one of Europe's most active investors in professional sports infrastructure. Junkermann describes the combination as giving NJF a vantage point on the sports-life sciences convergence that few investors share.

"Sport and life sciences look like separate sectors. They're actually very interconnected. The science of what makes athletes perform better, recover faster and extend their careers is the same science that improves how ordinary people age. India has the research talent, the clinical infrastructure and the commercial incentive to lead in both. The opportunity is to connect them deliberately rather than let them develop in parallel."

The longevity economy

One of the defining economic trends of the next three decades is what analysts increasingly describe as the longevity economy: the growing global market for products, services and technologies that extend healthy human lifespan. It spans pharmaceuticals, diagnostics, wearables, nutrition science, genetic research and rehabilitation technology, and is attracting significant capital across markets.

Elite sport sits at the frontier of that economy. Professional athletes are, in effect, test cases for human performance optimisation. The recovery protocols, nutritional interventions, biomechanical analysis tools and injury prevention systems developed for professional sport consistently filter into mainstream medicine over time.

India's opportunity, Nicole Junkermann argues, is to compress that timeline: to become not just a recipient of sports life sciences technology developed elsewhere but an active producer of it.

The country already has significant strengths to build on. India is a global leader in pharmaceuticals and drug manufacturing. It has a growing biotech and health technology sector. Its engineering and scientific talent base is deep. And it has a professional sports sector that is expanding rapidly and generating growing demand for performance science.

What leagues can do

Junkermann argues that India's professional sports leagues have an underappreciated role in developing this ecosystem and a direct commercial incentive to do so.

Leagues that invest seriously in athlete health and performance science create two compounding benefits. First, they produce better athletes. Career longevity, reduced injury rates and optimised recovery translate directly into product quality on the pitch or court, which in turn supports audience growth, media value and sponsorship demand. Second, they generate data. The biomechanical, physiological and psychological data produced by tracking elite athletes at scale is a research asset with value well beyond the league itself.

"A professional league that takes athlete health seriously isn't just doing the right thing. It's building an asset. The performance data, the clinical protocols and the partnerships with life sciences companies have long-term commercial value that most leagues haven't begun to account for. The NBA and Premier League are learning that. India's leagues can start from that understanding rather than arrive at it later."

The investment opportunity

NJF Holdings is evaluating opportunities at this intersection in India across several categories: sports performance technology companies applying AI and data science to athlete development; health technology platforms addressing the needs of active populations; diagnostics and wearables companies whose products are validated in professional sport before reaching consumer markets; and research partnerships between professional leagues and life sciences institutions.

Junkermann draws a direct parallel to how India built its digital public infrastructure in payments and identity: by identifying a systemic need, investing in the foundational layer and creating conditions for private innovation to follow.

"India didn't stumble into UPI. It made a deliberate decision to build payment infrastructure that served everyone. The same logic applies to sports life sciences. If India decides to build the infrastructure that connects professional sport to longevity research to consumer health, it can lead the world in this space within a decade. If it lets the sectors develop separately, it will spend the following decade importing the technology from elsewhere."

NJF Holdings will share further details on specific investment activity in this area later in 2026.

About NJF Holdings

NJF Holdings is a global investment group founded by Nicole Junkermann, encompassing NJF Capital, a venture portfolio of more than 40 technology, AI and life sciences companies, and Gameday by NJF Holdings, a sports investment and platform business.

Notable NJF Capital investments include SpaceX, Revolut, Rippling and Groq, acquired by Nvidia. Gameday by NJF Holdings is the largest shareholder in Italy's Lega Volley Femminile.

For more information, visit NJFHoldings.com and gameday.team.

Winners and Runners-Up Across All Categories at the Avaada Otters Club Squash Tournament 2026

Held from May 25 to 30, 2026 at Otters Club, Bandra, the tournament saw 558 players competing across 16 categories. Participants converged from cities across India, bringing with them a vibrant mix of skill, ambition, and sportsmanship. The event featured competition across Men, Women, Boys, and Girls’ categories, with key highlights as follows:

• Total Categories: 16

• Total Players: 558

The tournament bore witness to exceptional performances across all categories, setting new benchmarks and reaffirming India’s deep reservoir of squash talent. From emerging youngsters announcing their arrival on the national stage to seasoned competitors raising the bar, every match reflected the growing stature of the sport in the country. Adding to the excitement, the courts drew large, enthusiastic crowds each day, with spectators cheering loudly and keeping the energy high throughout the event.

Reflecting on the tournament’s success, Ms. Sindoor Mittal, Vice Chairperson of Avaada Group, said, “At Avaada, we have always believed that building a better future goes beyond clean energy. It is about investing in people, communities, and the next generation. This tournament has once again shown us the extraordinary power of sport to inspire and unite. Witnessing 558 players compete with such passion and determination has been deeply motivating, and we are immensely proud of our continued partnership with the Otters Club Squash Tournament. The energy on and off the courts over these six days was a testament to India’s growing talent & love for squash.”

Commenting on the successful conclusion of the tournament, Mr. Niraj Shirgaokar, President of Otters Club, said, “We are delighted with the tremendous success of this year’s Otters Club Squash Tournament. The event witnessed exceptional talent, competitive spirit, and sportsmanship from players across various age groups, reaffirming its position as one of the premier platforms for emerging squash players in India. It is gratifying to see young athletes embrace the challenge, showcase their skills, and continue to raise the standard of the sport. We congratulate all the participants, winners, coaches, and supporters who contributed to making the tournament a memorable celebration of squash and its growing future in the country.”

Avaada’s continued support for the Otters Club Squash Tournament reflects their unwavering commitment to nurturing youth through sport, aligning with their broader mission of promoting sustainable, inclusive growth across all spheres of society. As the 2026 edition draws to a close, the tournament looks ahead to continuing its role in developing squash talent across India.

About Avaada Group

Avaada Group is a diversified clean energy conglomerate driving the energy transition across Renewable Power Generation, Solar PV Manufacturing, Green Hydrogen and Derivatives, Battery Storage, Pumped Hydro Projects, and Green Data Centres. With innovation and sustainability at its core, Avaada is powering the industries of tomorrow with solutions that are Always Clean, Always On.

Haridwar-based social leader and President of the Sistolball Association of Uttarakhand, Poonam Bhagat

The achievement is being seen as a significant moment for Uttarakhand’s sporting community, particularly for athletes participating in emerging sports disciplines that are gradually gaining recognition at national and international levels. Sports enthusiasts and local associations believe such selections can motivate more young players from smaller towns and districts to pursue professional sports opportunities.

Under the leadership of the Cestoball Association of Uttarakhand, several grassroots-level initiatives are being undertaken to identify and support promising talent across the state. The association has been organising training sessions, awareness drives, local competitions, and participation programmes aimed at encouraging youth involvement in sports activities.

Speaking on the development, Poonam Bhagat said, “The youth of Uttarakhand possess immense talent and potential. Providing them with the right exposure, training, and opportunities can help them compete confidently at national and international platforms. Sports also play an important role in building discipline, confidence, and a positive outlook among young people.”

She further stated that emerging sports require greater awareness and institutional support to ensure talented athletes from rural and semi-urban areas receive equal opportunities to grow and represent the country. According to her, sports can serve as an effective medium for youth engagement and social development.

According to association members, the ongoing initiatives led by the Cestoball Association are helping generate awareness about emerging sports among youth in Uttarakhand. Through training camps, participation drives, and grassroots-level outreach programmes, the association aims to encourage greater youth participation in sports and create structured opportunities for talented players from smaller towns and districts.

Local sports supporters and members of the association expressed confidence that more athletes from Uttarakhand would represent India in international championships in the coming years. They believe continued focus on grassroots sports development and athlete support can strengthen Uttarakhand’s presence in emerging sports categories.

The recent international selection of players is being viewed as a positive development for the state’s sports ecosystem and reflects the increasing participation of Uttarakhand youth in competitive sporting platforms beyond mainstream disciplines.