As part of the Greener Promise campaign, Bisleri has installed benches made from recycled plastic at the Dwarkadhish Temple
 

The recycled plastic benches demonstrate how post-consumer plastic can be transformed into functional infrastructure rather than discarded as waste. Each bench has been crafted using approximately 40,000 recycled plastic bottle caps, showcasing the potential of sustainable innovation in everyday environments. Adding a meaningful social dimension to the initiative, the backdrop of the benches is painted by The Mouth & Foot Painting Artists (MFPA). Their perspectives give the benches an aesthetic appeal and reflect creativity, inclusion and empowerment.
 

Mr Himanshu Chauhan, Administrator (Mamlatdar), Dwarkadhish Temple, said, “The recycled plastic benches at the Dwarkadhish Temple not only provide functional infrastructure for devotees but also encourage people to adopt sustainable practices and contribute towards a cleaner and greener future. We appreciate Bisleri’s efforts in promoting sustainability and bringing their efforts closer to communities.”
 

Mr K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International reinforced the company’s commitment to sustainability stating, “Bottles for Change continues to serve as a key pillar of Bisleri’s sustainability efforts. The installation at Dwarkadhish Temple aims to encourage thousands of devotees visiting the temple to adopt responsible waste disposal practices and become active participants in recycling efforts. By placing sustainable infrastructure in high-footfall public spaces, Bisleri continues to drive behavioral changes and strengthen community participation in environmental conservation.”
 

Through these meaningful initiatives, Bisleri International continues to lead in sustainability and champion the circular economy, reinforcing its commitment to environmental stewardship.
 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Singapore is one of the world's leading international logistics hubs, offering excellent connectivity to major rice-producing regions in Southeast Asia, such as Thailand and Vietnam. Through this subsidiary, the Company intends to expand its product portfolio by sourcing specialty rice varieties, including Jasmine Rice from Thailand and Vietnam, and Hommali Rice from Thailand and Vietnam, which are widely recognized for their premium quality and strong global demand.

The establishment of the Singapore subsidiary of AMIRCHAND JAGDISH KUMAR (EXPORTS) LTD. will enable the Company to develop direct relationships with suppliers and millers in Thailand and Vietnam, facilitating efficient procurement and strengthening supply chain integration from origin markets.

Aeroplane Rice already has a well-established overseas network, particularly in international markets where rice from these origins is widely consumed. With channels already active in these regions, the subsidiary will leverage the existing network to enhance sourcing efficiency, improve product availability, and expand the Company's offerings to its global customer base.

This strategic move is expected to provide several advantages, including:

• Expansion of the Company's specialty rice product portfolio beyond basmati rice 

• Improved access to premium rice varieties from Southeast Asian origins 

• Strengthening of international trade operations and supply chain efficiency 

• Better connectivity with global markets 

• Enhanced ability to serve existing international customers with a broader range of rice varieties 

The Singapore subsidiary of AMIRCHAND JAGDISH KUMAR (EXPORTS) LTD will function as an international sourcing hub for Southeast Asian rice varieties, supporting the Company's long-term vision of becoming a diversified global supplier of premium rice and FMCG products.

Amirchand Jagdish Kumar (Exports) Ltd. is a well-known producer and exporter of basmati rice and other FMCG products. It markets its products under the flagship registered and trademarked brand “Aeroplane”, along with more than 40 sub-brands across various product categories, including, but not limited to, “Aeroplane La-Taste”, “Aeroplane Classic”, “Ali Baba”, “World Cup”, and “Jet”.

For more information, please log on to www.aeroplanerice.com.

Bisleri International Partners With Karan Aujla’s P-Pop Culture India Tour 2026 as Official Beverage Partner
 

Karan Aujla has come to define a generation of Punjabi pop, shaping both sound and cultural expression. The P-Pop Culture India Tour brings that energy to life at scale, uniting fans across cities in a shared celebration of music and community. As part of its on-ground presence, Bisleri will set up free hydration stations across all venues, ensuring access to safe drinking water throughout the concert experience.

Speaking about the association, Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said, “Live entertainment has emerged as one of the most powerful platforms for brands to build cultural relevance at scale. As India’s concert economy expands, it opens up high-impact touchpoints to engage younger audiences in authentic environments. Our partnership with Karan Aujla’s P-Pop Culture India Tour 2026 allows us to strengthen Bisleri’s presence in this space while delivering a critical on-ground utility through reliable hydration. It’s a strategic investment in connecting with consumers in moments that matter, at scale and across markets.”

Commenting on the partnership, Mohit Bijlani, Founder, Team Innovation stated, “Designing for a tour of this scale comes down to precision and flow across every touchpoint. With the P-Pop Culture India Tour, our focus has been on making every element work seamlessly together. Bisleri played a key role in that, with a consistent presence across cities that ensured fans had access throughout. It was a purposeful association that added real value on ground.”

Bisleri’s continued presence across large-scale live events reflects its evolving role as essential infrastructure within India’s growing live entertainment ecosystem, enabling reliable hydration at scale.
 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Vedica Presents “Life Full of Altitude” starring Rana Daggubati, a New Expression of the Good Life
 

The film features Mr. Rana Daggubati, showcasing a day in his life that's effortlessly modern and balanced. With an indie dog by his side, the narrative unfolds through moments of subtle refinement and genuine connection. As the story flows from everyday comforts to the thrill of the mountains, it finds its rhythm in the contrast between movement and stillness, adventure and retreat. Set against stunning natural landscapes, the journey culminates in a serene mountain retreat, beautifully reconnecting with Vedica's roots.

The thoughtful inclusion of an adopted indie dog adds a quiet yet meaningful layer to the narrative, subtly reflecting Vedica's purpose-driven philosophy, encouraging responsible choices like "adopt, don't shop." With understated elegance, the campaign bridges the brand's Himalayan origins with a balanced, modern lifestyle, making the essence of subtle luxury feel both aspirational and relatable. It brings the story closer to everyday life, weaving a gentle yet impactful connection with the consumer.

Commenting on the launch of the film, Ms. Jayanti Khan Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., said, “There is a clear shift in how premium is being understood today. It is far more personal, more considered, and closely aligned with how people choose to live. With Vedica, our focus has always been on building a brand that brings together strong provenance with a meaningful place in the consumer’s lifestyle. We’re also delighted to have Mr. Rana Daggubati be a part of Vedica’s journey. He is known for his creative versatility, and a larger-than-life presence that extends beyond cinema, embodying a modern sensibility that resonates with audiences across cultures. ‘Life Full of Altitude’ reflects this evolution while also embracing thoughtful choices that quietly shape a more responsible way of living.”

Actor Rana Daggubati, the film’s protagonist added, “What drew me to this film is how effortlessly it captures the idea of living well. It is not loud or exaggerated, but rooted in moments that feel real, personal, and fulfilling. That is what makes ‘Life Full of Altitude’ resonate. Vedica sits very naturally within that world, without needing to assert itself.”

The film is available across digital platforms and will be amplified across premium lifestyle and experiential touchpoints.

Link to the film: A Life Full Of Altitude | ft Rana Daggubati

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Bisleri Partners with One of Mumbai’s Most Anticipated Music Nights with Keinemusik
 

One of the world's most celebrated electronic music collectives, Keinemusik made its India debut at the event with Adam Port, &ME, and Rampa performing together in the country for the very first time. The evening blended music, art, and atmosphere into a singular, elevated experience, attracting an audience that values exclusivity as much as the culture-led experience.

Through this association, Bisleri reinforced its growing presence at the intersection of premium lifestyle and contemporary culture. The brand curated its on-ground presence at the venue, through thoughtfully designed hydration zones and integrated touchpoints, ensuring that access to quality hydration remained effortless amidst the high-energy environment.

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing, Bisleri International said, “Keinemusik represents a global cultural movement that goes beyond music, shaping how audiences engage with sound, space, and community—where staying refreshed is essential to fully immerse in the moment. At Bisleri, hydration is at the heart of everything we do, and through this association, we bring that purpose into spaces that define today’s pop culture. With free Bisleri hydration stations across the venue, we ensure audiences remain comfortable, refreshed, and fully present, while Vedica Himalayan spring water elevates hydration into an integral part of the cultural experience.”

This collaboration reflects Bisleri International’s continued focus on engaging with globally relevant cultural platforms, strengthening its role as an essential part of high-energy, shared experiences where hydration and culture come together seamlessly.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Nutrica - Peanut Butter

Available in two variants, Crunchy and Creamy, the new peanut butter range offers a healthy snacking option for everyday fitness, making nutrition simple and enjoyable. Fitness is not limited to gyms or just one individual, it’s a daily habit the whole family can adapt, from children to elders. Replacing regular spreads with peanut butter becomes a small, easy switch that gives everyone at home a healthier option and creates a big, long-term difference in overall lifestyle. Both variants are high in protein, rich in fibre, made from 100% vegetarian ingredients, and contain no artificial preservatives, making them a wholesome, energy-dense choice for active lifestyles. The range comes in convenient PET jars of 300g, 750g, and 900g.

Commenting on the launch, Sparsh Sachar, Director and Business Head – FMCG, Nutrica, said, “With every product we introduce, our aim is to make health simpler, more accessible, and enjoyable for everyone. The peanut butter range embodies our belief that nutritious food can be delicious too. We want to make healthy choices easy and exciting for consumers, not something they have to compromise for. This launch is another step toward creating a wellness brand that fits naturally into modern lifestyles.”

Nutrica’s entry into the peanut butter category follows the success of Nutrica Bee Honey and its vitamin-enriched cooking oils, further strengthening the brand’s function-first wellness portfolio. With this expansion, Nutrica continues its journey toward becoming a comprehensive lifestyle and wellness brand, offering premium yet accessible products that make wholesome nutrition an effortless part of everyday living.

About Nutrica

Nutrica, a leading lifestyle and wellness brand under BN Agritech Limited, carries a mission to reimagine health by crafting innovative and nutritious food that cater to the diverse needs and preferences of families across India. Understanding that every family is unique, the company is dedicated to creating nutrient-infused food that fulfil the health goals and taste preferences of its customers. The products are made from the finest ingredients and cutting-edge technology, ensuring the highest standards of quality and nutrition.

Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has been certified Water Positive by GRIHA (Green Rating for Integrated Habitat Assessment), a joint initiative of the Ministry of New and Renewable Energy, Government of India, and TERI. The certification records a Water Positivity Index of 1.80 positioning DS Group amongst a select few corporates in India with such a high score. This significant achievement follows a rigorous water assessment process conducted over a two-and-a-half-year period across its business units across 30 locations in India.

Mr. Sanjay Seth, VP and CEO of GRIHA Council and Senior Director at TERI and Mr. Rajiv Kumar Vice Chairman DS Group (Dharampal Satyapal Group)

The interventions created a storage potential of 66 Lakh KL and this recognition marks a significant milestone in DS Group’s journey towards sustainable business practices and reflects its commitment to responsible water stewardship across its value chain. The business units of DS Group include Mouth Freshener Division, Food and Beverage, Hospitality and Agriculture. It is a comprehensive approach that blends community-focused CSR interventions with in-house operational efficiencies across its business units. This net-positive balance is enabled through an integrated approach that combines rainwater harvesting structures, wastewater reuse, recharge wells, water-efficient fixtures, and ecological restoration measures. Together, the interventions not only reduce freshwater dependency across DS Group operations but also strengthen water security in communities through large-scale conservation projects.

Speaking on the occasion, Mr Rajiv Kumar, Vice Chairman, DS Group said, “The whole world is moving rapidly towards sustainability, with global water demand projected to exceed supply by 40% by 2030. Recognizing this challenge, water stewardship has become a critical global priority. DS Group has been taking decisive steps to manage water responsibly across its operations and communities, ensuring efficiency, conservation, and replenishment. Our efforts resonate strongly with the global dialogue shaping up for COP30, where water security and climate resilience are expected to take centre stage. By embedding water-positive practices into our business and community initiatives, DS Group contributes meaningfully to the larger sustainability agenda that India is aiming for, demonstrating how businesses can play a pivotal role in shaping a water-secure future.” 

He further added, “We view sustainability not as a project but as a permanent responsibility. Guided by our philosophy of ‘Create What is Worth Creating’, DS Group will continue work to restore, replenish and build resilience for our people and the generations to come.”

“Water stewardship is central to building climate-resilient and sustainable businesses. By achieving Water Positive certification under GRIHA’s Decarbonizing Habitat Programme, the DS Group has set a strong benchmark for industry leadership in responsible resource management. GRIHA’s Water Positive Certification is a statement of intent of responsibility and vision. Through this certification, the DS Group has set an impactful example that sustainability, productivity and profitability can go hand in hand” said Sanjay Seth, VP and CEO GRIHA Council, and Senior Director, TERI. He further added, “The role of corporate environmental leadership is crucial for advancing sustainable development. Industries can demonstrate and lead with purpose, paving the way for a resilient, responsible and sustainable future. At GRIHA, we believe such efforts play a critical role in ensuring the balance between economic growth and ecological preservation.”

DS Group’s water positivity effort is a collective journey, with employees driving conservation projects, suppliers adopting water-efficient practices, and customers encouraged towards responsible consumption. Together, this shared responsibility ensures that the DS Group’s commitment to water stewardship creates lasting impact for both communities and ecosystems.

The Water Positive Certification adds to DS Group’s ongoing sustainability journey, where initiatives in water, livelihood, agriculture, energy efficiency and community development are being aligned with measurable outcomes. DS Group continues to integrate conservation and responsible resource use into its operations and CSR programs, with the goal of building resilience and supporting long-term environmental balance.

About GRIHA Council
GRIHA (Green Rating for Integrated Habitat Assessment) was established in 2007 as a collaborative initiative between the Ministry of New and Renewable Energy (MNRE), Government of India, and TERI. It provides a comprehensive framework for holistically assessing the environmental performance of buildings over its entire lifecycle. GRIHA is recognized as an indigenous green building rating system in India's Nationally Determined Contributions (NDC) to the UNFCCC. The GRIHA rating system has garnered accolades for its focus on energy efficiency, resource conservation, and sustainable site planning. It holistically evaluates the environmental performance of buildings against certain nationally accepted benchmarks, thereby providing a definitive standard for what constitutes a ‘green building’. Developed exclusively in the context of Indian climate and construction practices, GRIHA works on the principle “What gets measured, gets managed". The GRIHA rating variants developed for diverse building typologies assess existing infrastructure and help 'design and evaluate' new buildings, thereby facilitating in reduction of carbon and environmental footprint from the built environment.

About DS Group
The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.

As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC. 

Nutrica Foods showcases its product-led portfolio at AAHAR 2026

At the exhibition, Nutrica presented its expanding lifestyle and wellness portfolio, including Pro-Blend edible oils, Yellow Mustard Oil, Bee Honey, and Peanut Butter. Live product sampling sessions drew significant visitor engagement, allowing attendees to experience the products in real-time applications and understand their role in everyday nutrition.

The brand also introduced an interactive cycling challenge, which proved to be a major crowd puller, engaging over 2000  participants in a fitness-inspired activity where participants won exclusive Nutrica-branded merchandise and product samples. Complementing the engagement was the booth’s striking visual identity, featuring life-size installations of the Oil Bottle, Bee Honey, and Peanut Butter jars, along with anamorphic 3D displays, creating a strong and immersive presence on the exhibition floor. Over 3000 curated goodie bags were distributed to visiting trade partners and guests, further strengthening engagement with industry stakeholders.

“AAHAR remains one of the most important platforms for engaging with India’s food ecosystem, and this year’s response to Nutrica has been extremely encouraging. We saw strong interest from manufacturers and hospitality partners who are actively exploring nutrition-led ingredients that can integrate seamlessly into everyday food applications. At Nutrica, our focus is on offering products that combine quality, functionality, and convenience. The conversations and partnerships that emerged during the exhibition reinforce the growing momentum around healthier food choices across the industry,” said Sparsh Sachar, Director and Business Head, FMCG Vertical, Nutrica.

Following its participation, Nutrica plans to build on the insights and partnerships generated during AAHAR 2026 as it continues expanding its presence in the nutrition-focused food segment.

About Nutrica Foods
Nutrica, a leading wellness brand under BN Agritech Limited, carries a mission to reimagine health by crafting innovative and nutritious oils that cater to the diverse needs and preferences of families across India. Understanding that every family is unique, the company is dedicated to creating nutrient-infused products that fulfil the health goals and taste preferences of its customers.

As a Prayer Partner, Cycle Pure Agarbathi is supporting the initiative that brings together music and mindfulness to encourage conversations around mental wellness. With this collaboration, the brand will extend fragrance beyond temple traditions to modern-day mindfulness practices. By bringing together music and fragrance, the initiative offers audiences moments of reflection and calm in today’s fast-paced digitalised world.

As part of the association, Cycle Pure Agarbathi will curate unique experiential installations at each venue, including the ceremonial lighting of the Yagna Agarbathi before the concert begins. In addition, Cycle Pure Agarbathi is extending special recognition by inviting two music teachers with Gold Passes who work with mentally differently abled students. This initiative honors their dedication and provides them with an exclusive opportunity to experience the healing power of music, reinforcing the tour’s mission of combining art, wellness, and community impact. To further enrich the experience, Cycle Pure will also set up premium stalls at the venue, where participants can explore the brand’s finest fragrances and even customize their own agarbathi blends with scents they personally resonate with.

The initiative also aligns with the growing conversation around mental health in India. Rishab Rikhiram Sharma’s performances are designed as healing musical journeys, where the meditative resonance of the sitar encourages mindfulness, emotional release and mental clarity.

Speaking about the collaboration, Arjun Ranga, Managing Director of Cycle Pure Agarbathi, said “This collaboration beautifully reflects our commitment to nurturing spiritual and emotional well-being. For decades, our fragrances have been part of sacred rituals in Indian homes. Through this partnership with Rishab Rikhiram Sharma, we are extending that legacy into modern wellness experiences, where music, fragrance and mindfulness come together to promote inner peace.”

The multi-city concerts are scheduled to take place in:

About NRRS
The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defence helicopters. The organization has largely committed towards social responsibilities and fulfills them through its charity arm ‘NR Foundation’.

NR Group today is managed by the third generation of the Ranga Rao family. For more information on NR Group, please visit www.nrgroup.co.in.

French Toast Sticks

The entry into the UK market marks the company’s first product launch in the region and forms part of its strategy to diversify export markets and expand its presence across Europe. The UK will serve as a gateway for the company to promote its broader range of value-added frozen food products, including specialty potato products and frozen appetizers, across the European Union.

The expansion follows the company’s recent export initiatives in Australia earlier this year, as Himalaya Food International strengthens its global footprint and mitigates the impact of changing international trade dynamics.

The company expects its European expansion to benefit from the recently concluded India–EU trade agreement, which is expected to improve export competitiveness through favourable duty structures and enhanced logistics integration.

In a parallel development, Himalaya Food International has successfully completed product registration with US Foods, marking its transition from operating as a spot vendor since 2025 to becoming a Regular Approved Vendor within the distributor’s procurement network.

Following the approval, APN numbers have been assigned to the company’s core product range, enabling procurement teams across the US Foods network to place direct orders through their centralized purchasing systems.

The initial product portfolio approved under the program includes:

• French Fries – Straight Cut

• French Fries – Crinkle Cut

• French Fries – Shoestring

• Baked Potato Skins (BPS)

The development is expected to significantly enhance Himalaya’s reach across the extensive US Foods distribution network, providing opportunities for future product listings and expansion across North American foodservice channels.

Founded in 1979 by Man Mohan Malik, Himalaya Food International has grown into a global food processing enterprise employing over 1,200 people and supporting more than 1,000 contract farmers.

Founded in 1979 by Man Mohan Malik, Himalaya Food International has grown into a global food processing company employing over 1,200 people and supporting 1,000+ contract farmers. The company operates two ISO 22000-certified facilities in India, producing natural frozen and canned foods using advanced processing technologies without chemical preservatives. Under the leadership of Sanjiv Kakkar, Executive Director and President – North America, Himalaya is expanding its presence in the U.S. and Canada. The company follows a circular farm-to-fork sustainability model, recycling agro-waste into compost for mushroom cultivation and returning it to farmers to improve soil health. With growing access to European and North American markets, the company expects stronger global demand for its frozen food portfolio.

About Himalaya Food International Ltd.

Himalaya Food International Ltd. is a BSE-listed food processing company specializing in frozen and canned food products, including mushrooms, specialty potato products, appetizers, dairy alternatives and snacks. The company serves international markets with high-quality, sustainable farm-to-fork food solutions.

This latest development marks a significant milestone in the company's evolution from a specialised flour miller into a comprehensive agro-products powerhouse.
 

Rice Production at Vikram Mills
 

Speaking on the development, Mr. Shubham Garg, Director, Vikram Roller Flour Mills Limited said, “The addition of the 100-ton rice-to-rice plant at our Delhi headquarters is an important step for us. It allows us to extend our established wheat processing capabilities into rice while strengthening supply and logistics across NCR. Our focus remains on building capacity in line with long-term demand.”
 

Building on regional success, the launch of the headquarters unit follows closely on the heels of another major operational victory. Just last year, Vikram Mills successfully commissioned a 100-tons-per-day "paddy to rice" plant located in Kiloi, Rohtak.
 

The Rohtak facility expanded the company’s rice processing operations, particularly in procurement planning, grading and large-scale handling. The experience from that unit supported the setup of the new headquarters plant and helped streamline sourcing, processing and distribution activities.
 

Production at Vikram Mills
 

The seamless implementation of the Rohtak plant reinforced the company’s ability to scale beyond wheat. Now, the new headquarters plant builds on that base and expands processing capacity to meet domestic supply requirements in the Delhi NCR region.
 

Combining “Flour Muscle” with Basmati Rice Production, this is a strategic move to integrate wheat and basmati rice operations at the headquarters. By placing the new rice-to-rice plant at its headquarters, Vikram Mills is effectively combining its traditional “flour muscle”, its large-scale wheat processing capacity, with its growing rice operations.
 

This integration offers several distinct advantages for the market:

One-Stop Solution: It enables a single manufacturing unit to cater to dual demands, streamlining logistics and procurement.
 

Enhanced B2B Services: Business partners, FMCG retailers and institutional buyers can now source both premium flour and high-quality rice from the same trusted supplier.
 

Supply Chain Efficiency: Consolidating these operations ensures a highly controlled, uninterrupted and efficient supply of essential staples across the capital region.
 

Looking ahead, as consumer and institutional demand changes, many buyers prefer to source multiple staples from reliable partners. Vikram Mills plans to strengthen its distribution network to serve both food service and retail markets. With the Rohtak and Delhi plants operational, the company will focus on maintaining steady supply and consistent output across its wheat and rice operations.

AIAMA is setting new benchmarks by aligning with BIS-certified parameters, in manufacturing excellence while safeguarding the cultural and artisanal heritage of Indian agarbathies. The certification ensures that incense sticks, whether machine-made, hand-rolled or masala varieties, meet rigorous standards for fragrance longevity, raw material safety, burning characteristics, and emission levels. This quality assurance empowers consumers to make informed, confident choices while strengthening trust in Indian brands both domestically and internationally.
 

Recognising that small-scale and cottage manufacturers form the backbone of the agarbathi ecosystem, AIAMA is committed to ensuring that the transition to BIS-certified practices is inclusive and sustainable. The association is actively engaging stakeholders through education and awareness programs, technical guidance, and capacity-building initiatives designed to strengthen compliance capabilities across enterprises of all sizes. Through these measures, AIAMA aims to nurture equitable growth, ensuring that traditional artisans and small businesses are not left behind in the journey toward modernisation.
 

India’s agarbathi industry is not only a cultural symbol but also a vital contributor to the economy, supporting millions of livelihoods. By embracing BIS certification, AIAMA is reinforcing the sector’s reputation for authenticity and craftsmanship while positioning Indian agarbathies as trusted products in global markets. This initiative underscores the industry’s dual commitment to heritage preservation and future readiness.

Speaking on the initiative, Mr. Ambica Ramanjaneyulu, President, AIAMA said, “The adoption of BIS certification is a milestone in our collective journey. It reflects our dedication to quality, sustainability, and consumer trust. More importantly, it ensures that every stakeholder, from large manufacturers to cottage artisans, can now thrive in a system that values both tradition and innovation.”
 

The All India Agarbathi Manufacturers Association (AIAMA) remains dedicated to promoting quality, diversity and environmental responsibility. It strives to preserve the rich cultural heritage of agarbathies while fostering innovation and enhancing global competitiveness in the industry.
 

About AIAMA
Established in 1949, AIAMA is the apex body that works towards the development of the agarbathi industry. With over 800 active members hailing from all over India, AIAMA helps the industry act with solidarity in all matters regarding the future of the industry. MOMA was transformed into All India agarbathi Manufacturers’ Association during the year 1980 to reflect its growing national character. AIAMA has since grown in strength and the present membership spread all over India is around 600.

Hon’ble CM of Delhi, Smt. Rekha Gupta at the Bisleri, Bottles for Change stall
 

PLAST INDIA 2026 brought together more than 2,000 exhibitors, including nearly 500 international exhibitors from 80 participating countries, spread across approximately 20 exhibition halls. The six-day event attracted over 6,00,000 visitors. The global platform provided an ideal setting for Bottles for Change to engage industry leaders, policymakers, entrepreneurs, and sustainability advocates, amplifying conversations around scientific waste management and scalable circular solutions.
 

The stall was visited by Smt. Rekha Gupta, Honourable Chief Minister of Delhi, who was presented with the educational book “Towards Responsible Use of Plastics”, developed by Bisleri International in collaboration with the Centre for Environment Education (CEE). The publication promotes responsible plastic usage, waste segregation, and circular economy principles and is being distributed in multiple Indian languages to reach students nationwide.
 

Shri Chirag Paswan, Honourable Cabinet Minister of Food Processing Industries, Government of India, also visited the Bottles for Change stall and was presented with the recently launched comic book “Chhota Bheem and Vidya’s - Big Green Mission”, published by Bisleri International in collaboration with NBT, Government of India, Ministry of Education. The comic leverages engaging storytelling to educate children about waste segregation, recycling, and sustainable consumption habits.
 

Mr. K Ganesh, Director - Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., said, "PLAST INDIA provides a powerful platform to demonstrate that plastic, when managed responsibly, is a valuable resource within a circular economy. Through Bottles for Change, we are focused not only on collection and recycling, but on driving awareness and behavioural change at scale. Our presence here reflects our belief that industry collaboration, policy alignment, and citizen participation must work together to build a truly sustainable plastic ecosystem for India."
 

Bisleri Greener Promise: Bottles for Change at PlastIndia
 

The Bottles for Change stall creatively demonstrated how post-consumer plastic waste can be transformed into functional, everyday products offering visitors a tangible example of circularity in action. The installations across the venue encouraged responsible disposal while visibly embedding sustainability within the event infrastructure. Through its participation at PLAST INDIA 2026, Bisleri International further reinforced its focus on awareness, education, infrastructure, and stakeholder collaboration to accelerate scalable plastic waste solutions in India.
 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
 

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
 

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

One of the World's Biggest Rubik's Mosaics - 9840 Cubes

The campaign aims to spotlight the overlooked narratives of mothers and give visual form to their silent struggles, sacrifices, and unwavering presence in everyday life. Each cube in the mosaic symbolizes a fragment of a mother’s story, collectively forming a striking representation of unity, endurance, and emotional depth.

The creation of the mosaic was a remarkable feat in itself. The team spent 14 days solving the cubes to achieve the precise color combinations required, followed by over 10 hours of continuous arrangement to assemble the final installation for the shoot.

Despite facing multiple challenges - including unpredictable weather conditions, time constraints, and the urgent need to complete the setup within a limited window - the campaign was successfully executed, demonstrating the same resilience and determination the project seeks to honor.

“This campaign is our way of standing with every mother whose voice goes unheard and whose efforts often go unseen. Through this mosaic, we wanted to visually express the complexity, beauty, and strength that define motherhood,” said the team of Gold Winner.

The campaign film and visuals are now live across digital platforms as "Unga Kural", inviting audiences to reflect on the silent strength of mothers and engage in a broader conversation about recognition, empathy, and support.

Virendra Sharma and Amisha Priyadarshi, co-founders of VAGINE | THE VAGINE STORY, a women-led personal care brand spanning perfumes and feminine hygiene

A Growing Market with Room for New Voices

India’s beauty and personal care market is already substantial and growing. Valued at over USD 31 billion in 2025 and projected to reach nearly USD 49 billion by 2033, the sector is expanding as consumers embrace premium, personalised, and culturally relevant products. Increasing disposable incomes and digital access are fuelling this growth. (IMARC Group¹)
 

In parallel, the women’s fragrances segment mirrors global trends. The worldwide market for women’s fragrances was estimated at USD 43.4 billion in 2023 and is expected to approach USD 69.2 billion by 2031, driven by rising grooming awareness and disposable income. (Markets & Data²).
 

Equally noteworthy is the rising demand for feminine hygiene products. India’s feminine hygiene market was valued close to USD 960 million in 2024 and is forecast to grow to nearly USD 3.8 billion by 2033, reflecting strong growth at a CAGR of nearly 15 percent. (IMARC Group³) This surge is linked to broader awareness campaigns, improving access, and evolving consumer preferences.
 

These figures show the structural opportunity brands like VAGINE are tapping into, and why innovation matters in both expressive and essential categories.
 

Designing with Purpose

Where many consumer brands start with trend-chasing, VAGINE’s founding philosophy is rooted in women’s lived experience. Its co-founder Amisha Priyadarshi often speaks about femininity not in superficial terms, but as a dynamic source of identity and empowerment. The brand’s zodiac-inspired perfume range for women embraces this perspective, suggesting that fragrance can be an expression of personality, not just a beauty accessory.
 

This approach resonates with a growing base of consumers who see personal care as an extension of self, not a commodity. By drawing inspiration from elemental traits and astrological individuality, the brand is positioned as a voice in the larger conversation about identity and self-expression.
 

Stepping into Feminine Hygiene

VAGINE’s expansion into sanitary pads reflects a broader evolution among women-led consumer ventures that move beyond aesthetic categories into essential wellness. The sanitary pad market in India, while rapidly growing, still carries cultural stigma and accessibility challenges in many regions. A product that balances comfort, quality, awareness, and accessibility can help deepen category penetration and encourage more open conversations about menstrual health.
 

This blend of beauty and biology is not accidental. It underscores a simple insight: women do not separate their expressive choices from everyday needs, and brands that acknowledge that complexity are likely to resonate more deeply. (thevaginelife.com).
 

Policy Shifts Supporting Women Entrepreneurs

Institutional backing has also played a role in enabling ventures like VAGINE to scale. The brand is recognised under Startup India and the Start-in-UP programme, and has received funding support from the Uttar Pradesh government’s Start in UP scheme, which includes incentives for women-led startups. Such support helps reduce early-stage barriers and underscores evolving policy focus on women’s entrepreneurship in consumer goods.
 

The Bigger Picture

India’s consumer market is expanding on multiple fronts, but the rise of women-led, women-focused brands marks a particularly meaningful shift. These companies are not just participating in growth segments; they are redefining them with products that reflect authentic female experience and choice.
 

In a market where scale often overshadows nuance, brands like VAGINE remind us that relevance and resonance, grounded in real-world insight, are equally important drivers of long-term success.
 

The Founders: Shaping a Brand Through Women’s Lived Experience

Co-founded by Virendra Sharma and Amisha Priyadarshi, VAGINE’s vision is strongly shaped by its female co-founder, Amisha, a legal professional turned entrepreneur. Her perspective brings legal clarity, cultural sensitivity, and a deep understanding of women’s lived experiences. The brand’s storytelling, product philosophy, and positioning are guided by empathy rather than assumptions, ensuring relevance in a market where conscious consumers increasingly value authenticity over trend-led narratives.

VAGINE (VAGINÉ)
 

SOLSTICEA ELIXIR PRIVATE LIMITED

Market data sources:

1: Market & Data | Global Women’s Fragrances Market Assessment, Opportunities and Forecast, 2017-2031F | July 2024

2: IMARC Group | India Beauty and Personal Care Market Size, Share, Trends and Forecast by Type, Product, Distribution Channel, and Region, 2026-2034 | Report ID SR112026A4210

3: IMARC Group | India Feminine Hygiene Products Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033 | Report ID: SR112026A21410

Bisleri Powers the Spirit of the Tata Mumbai Marathon 2026 as Official Hydration Partner

Bisleri will have a strong on-ground presence at the marathon, with 20 hydration stations and four mist zones along the marathon’s scenic route. These touchpoints will offer runners moments of cool relief amid the challenge. To celebrate inspiration and perseverance, Bisleri will launch limited-edition bottles featuring athletes Bhagirathi Bisht, Anish Thapa and Nirmaben Thakor. Adding to the excitement, actor and fitness enthusiast Nikita Dutta will join the run, bringing energy and motivation to the course.

Bisleri Powers the Spirit of the Tata Mumbai Marathon 2026 as Official Hydration Partner

Reinforcing its commitment to sustainability, Bisleri will set up three motivation zones to drive awareness around plastic reusability. Recycled plastic benches will be installed at key locations across the venue, along with 90 plastic collection bins to enable effective waste collection throughout the event.

Mr. Tushar Malhotra, Director of Sales & Marketing, Bisleri International, commented, “The Tata Mumbai Marathon embodies the unstoppable energy and spirit of Mumbai. Hydration fuels endurance and performance, making it a vital part of every runner’s journey. Our nine-year association with the Procam Group and Tata Mumbai Marathon has been one of our most valued partnerships, as we continue to champion hydration. We will also be launching limited-edition packs to celebrate this iconic marathon featuring elite Indian runners.”

Bisleri's association with sports across genres demonstrates its strong commitment to promoting fitness, health, and sportsmanship among the larger sporting community and the youth.

Join in the celebration of the special connection between running, hydration, and the city's boundless passion for the sport, supported by Bisleri as the official hydration partner.

About Bisleri International Pvt. Ltd

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Fueling champions with a power- packed start to the day

Harvest Gold will feature Delhi Capitals branding on select hero SKUs, including its popular range of breads, burger buns, pavs and sweet baked goods bringing the excitement of the league directly to consumers’ homes. In addition, the brand will roll out a series of consumer contests and giveaways, offering fans an opportunity to win exclusive Delhi Capitals merchandise and tickets to home matches during the season.

Mr Sunil Gupta, CEO, Delhi Capitals said, "We are delighted to welcome Harvest Gold as our Official Breakfast Partner for the 2026 season. With a presence deeply embedded in households across Delhi NCR, much like the Delhi Capitals, this partnership will help create everyday moments that bring fans closer to the team through engaging initiatives and consumer-led activations. We look forward to a unique and exciting journey with them as our Official Breakfast Partner." 

Harvest Gold, Delhi NCRs number 1 bread brand and makers of popular Harvest Gold Atta bread, has announced Breakfast sponsorship for Delhi Capitals Womens cricket team. Speaking on the association, Mr Raj Kanwar Singh, Managing Director, Bimbo Bakeries India, said, "Delhi NCR’s No. 1 bread brand, Harvest Gold has been nourishing households for many decades with a range of fibre-rich, wholesome breakfast breads and buns designed to fuel an active and healthy lifestyle. The rise of women’s sports and especially womes cricket in India reflects the modern Indian woman's commitment to health and fitness. We are proud to be associated with the Delhi Capitals Women’s team and promote healthy and tasty nourishment & fitness that supports women both on and off the field."

Rooted in the everyday relevance of breakfast as a start to the day, the association highlights how Harvest Gold products fit seamlessly into daily routines — from enjoying a hearty breakfast with its high-fibre breads to relishing burgers and pav-based meals at home with loved ones. Together, these initiatives aim to bring fans closer to the game while celebrating simple, familiar food moments that households across Delhi NCR connect with every day.

With this collaboration, Harvest Gold continues to strengthen its association with marquee sporting properties while deepening its connection with consumers through culturally relevant platforms such as cricket.

About Harvest Gold 
Harvest Gold is Delhi NCR’s #1 bread brand, a brand of Bimbo Bakeries India Private Limited under the aegis of Grupo Bimbo S.A.B. de C.V., the world's largest baked food company. Serving tasty and nutritious loaves of bread to consumers for the last 30 years, Harvest Gold is touching the lives of more than 30 lakh homes. With a range of products from breads, pavs and buns, Harvest Gold has a passion for excellence and continues to be one of the most beloved brands in Delhi NCR. The brand aims to give bread lovers a delicious taste of wholesome breakfast options to promote health and wellness amongst its users. 

About Grupo Bimbo S.A.B. de C.V.
Grupo Bimbo S.A.B. de C.V. is a multinational company with a presence in over 35 countries located in the Americas, Europe, Asia, and Africa. ‘Grupo Bimbo’ is the largest baked goods brand in the world and the 7th largest packed food brand across the globe with an impressive product portfolio that includes breads, cakes, sweet baked good, cookies and salty snacks.

Operating with the mission to provide nourishment for all, Bimbo Bakeries India Private Limited under Grupo Bimbo S.A.B. de C.V. is one of the largest bread makers in the country. Its two prominent brands – Harvest Gold and Modern offer an array of nutritious wholesome and tasty products in the sliced breads, buns and other baked foods categories.

Participants of #Togethertastesbetter campaign

Through this initiative, Gold Winner reinforces the belief that food tastes better when enjoyed together. The campaign encourages people to slow down, be present at the dining table, and prioritise real conversations over digital distractions. By advocating mobile-free mealtimes, the brand highlights the importance of mindful eating and genuine human connection.

Participants of #Togethertastesbetter campaign

At its core, #TogetherTastesBetter promotes spending quality time with loved ones and strengthening bonds through shared experiences. The campaign reflects Gold Winner’s larger philosophy of nurturing togetherness and creating moments that bring families and friends closer, one meal at a time.

As part of the initiative, Gold Winner has also launched a consumer engagement contest inviting participants to share photographs of themselves enjoying a meal with their family or friends. The brand will reward the top 100 entries with attractive vouchers, celebrating authentic moments of togetherness and encouraging people to make shared meals a daily habit.

With #TogetherTastesBetter, Gold Winner continues to go beyond products, inspiring households to rediscover the value of connection, presence, and togetherness—because when people come together, everything, including food, truly tastes better.

For more Information

Contact: 4446143999/4446143991

Instagram: www.instagram.com/kaleesuwari_refinery

Bisleri International, NBT and Pune Book Festival Creates a Guinness World Record

The record attempt was conducted during the Pune Book Festival from 13 December to 21 December 2025. As part of the initiative, participants recorded and submitted short video messages reciting a common environmental pledge in a multilingual format, enabling participation across diverse linguistic backgrounds. The pledge was administered in English, Hindi, and Marathi, affirming collective commitment to sustainable and responsible living. The pledge stated, “I pledge to care for my planet by reducing waste, saving water, and protecting nature. Swachh Bharat, Samruddha Bharat, Mera Bharat.”

Through this collective affirmation, participants committed to adopting environmentally responsible practices in their daily lives, reinforcing the values of cleanliness, sustainability, and stewardship of natural resources.

The Pune Book Festival witnessed participation of over 10 lakh visitors, representing hundreds of schools, colleges, and institutions. More than 27,000+ video entries were submitted and validated as part of the Guinness World Record process. The initiative saw enthusiastic participation from students, teachers, volunteers, and members of the public, underscoring the festival’s role as a platform for large-scale public engagement and awareness.

The official result of the Guinness World Record attempt was announced in the presence of Shri Yuvraj Malik, Director, National Book Trust (NBT), India; Mr. K. Ganesh, Director - Sustainability and Corporate Affairs, Bisleri International; Shri Rajesh Pandey ji, Chief Convener and Chief Coordinator, Pune Book Festival; Dr. Rajendra Shende, Former Director, United Nations Environment Programme (UNEP); Shri Milind Sudhakar Marathe, Chairperson, National Book Trust (NBT), India; Prof. (Dr.) Suresh Gosavi, Vice-Chancellor, Savitribai Phule Pune University (SPPU); Prof. Parag Kalkar, Pro Vice-Chancellor, Savitribai Phule Pune University (SPPU); Dr. Sanjeev Sonawane, Vice-Chancellor, Yashwantrao Chavan Maharashtra Open University (YCMOU); Shri Krishna Kumar Goyal, Chairman, Kohinoor Group of Enterprises; Shri Somnath Patil, Secretary, Dr. D. Y. Patil Group; Shri Shankar Karajagi, Director, Maharashtra Natural Gas Limited (MNGL); and Shri Aaba Rawat, Chairperson, Deccan Education Society (DES), Pune, along with other distinguished guests.

Speaking on the occasion, Mr. Yuvraj Malik, Director, National Book Trust, India, said, “The environmental pledge undertaken at the Pune Book Festival represents a meaningful integration of knowledge, awareness, and responsible citizenship. As the Reading and Knowledge Partner of the Nation, the National Book Trust remains committed to promoting reading and informed engagement on issues of national importance. Our collaboration with Bisleri International has enabled us to take the message of sustainability and the ethos of Swachh Bharat to young readers, students, and families through a participatory and accessible format.”

Mr. K. Ganesh, Director - Sustainability and Corporate Affairs, Bisleri International, added, “This Guinness World Record initiative brought together a large and diverse group of participants around a shared commitment to saving water, reducing waste, and protecting nature. The scale of participation reflects a growing public consciousness around environmental responsibility. The multilingual approach ensured wider reach and inclusiveness, allowing participants to engage meaningfully in their preferred language. The focus now is to ensure that these pledges translate into sustained action beyond the festival.”

Shri Rajesh Pandey ji, Chief Convener, Pune Book Festival, said, “This Guinness World Record achievement reflects the collective effort, discipline, and dedication of the entire organizing and volunteer team. The successful execution of such a large-scale initiative within a limited timeframe demonstrates the strength of collaboration and shared purpose. Platforms like the Pune Book Festival provide a powerful opportunity to engage citizens - especially young people in meaningful action towards environmental responsibility."

The organizers noted that the initiative was conceptualized to leverage the wide reach and high footfall of the Pune Book Festival to encourage public participation through a simple, inclusive, and accessible format. The use of multilingual digital video submissions enabled large-scale participation and amplified the message of environmental responsibility across diverse audiences, making the record attempt both impactful and future oriented.

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Bisleri International and Katalytic Charter Educational Foundation came together to conduct a Mega Cleanliness Drive
 

The event was attended by Mrs. Chimi Donka, Chief Education Officer, Gangtok District, Mr. Anugrah E Rai, Joint Director, School Education, Education Department, Mr. Tshering Yangchen Joint Director, IT, Education Department, Mr. N. B Chettri, Assistant Director, SE, Education Department and Ms. Choeki CEO of  Katalytic Charter Educational Foundation, Community members were also present and encouraged students to look after the environment around them.
 

The day began with a short opening ceremony, followed by the distribution of cleanup kits. Volunteers then spent two hours collecting and sorting waste from selected areas. Students were provided with gloves, masks, trash bags, and safety kits. The event included a small discussion on plastic waste management, and a photo session with students, followed by distribution of certificates to all the participants for their involvement.
 

Speaking about the activity, Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd, said, “At Bisleri, we try to involve young people and communities in simple actions that build long-term habits. This drive with KCEF is another step in that direction. We want students to feel confident about taking small but meaningful steps for the environment.”
 

Commenting on the initiative, Mrs. Chimi Donka, Chief Education Officer, Gangtok District said, "I am delighted to see students taking such an active role in promoting cleanliness and environmental awareness. Initiatives like this not only instils a sense of responsibility among young minds but also inspire our communities to embrace sustainable practices. I commend Bisleri International and KCEF for their continued efforts in nurturing a cleaner and greener Sikkim."
 

The collaboration reflects Bisleri’s wider work on responsible plastic use, recycling, and community participation. Together with KCEF, the company aims to nurture a sense of shared responsibility and encourage young people in Sikkim to lead by example.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
 

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
 

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Under the agreement, The Bitcoin Group will advise on the structure and implementation of a Bitcoin-aligned treasury framework intended to enhance balance-sheet resilience, diversify capital allocation, and position WTER to leverage emerging digital-asset financing mechanisms within the functional beverage sector.

Scope of Advisory Services

The Bitcoin Group will provide WTER with specialized expertise in several key areas:

Digital Treasury Architecture:

• Development of a strategic Bitcoin allocation model, multi-signature custody protocols, and integrated reporting systems for secure, auditable, and compliant asset management.

Regulatory and Risk Controls:

• Implementation of SEC- and FINRA-aligned compliance procedures, including governance, custody safeguards, valuation standards, and volatility-mitigation mechanisms appropriate for a publicly traded issuer.

Financing and Capital Structure Innovation:

• Evaluation of blockchain-based capital solutions such as tokenized real-world assets (RWA), production-linked digital instruments, and other blockchain-enabled financing structures to support operational growth and reduce reliance on traditional credit facilities.

Market Infrastructure Connectivity:

• Assessment of partnerships with regulated RWA platforms and institutional-grade custody and liquidity networks to ensure secure integration with the broader digital asset ecosystem.

"This advisory engagement supports our objective of optimizing long-term financial stability and expanding our access to innovative capital markets," said Ricky Wright, Chief Executive Officer of The Alkaline Water Company. "The Bitcoin Group brings deep technical and regulatory expertise that will help us evaluate and implement a digital asset treasury strategy aligned with our operational goals and shareholder interests."

About The Alkaline Water Company, Inc.

Founded in 2012 and headquartered in Glendale, Arizona, The Alkaline Water Company, Inc. (OTCID:WTER) develops, manufactures, and distributes premium bottled alkaline water products using proprietary electrolysis technology and Himalayan rock salt to deliver an 8.8 pH profile. The Company operates across major retail channels in North America and remains committed to sustainable packaging, operational efficiency, and functional beverage innovation.

About The Bitcoin Group

Since 2014, Bitcoin Group has been a pioneer in Digital Asset Treasury Management, building a proven framework for integrating high-performing blockchain assets into public company balance sheets. By bringing institutional discipline to the rapidly evolving digital asset sector, Bitcoin Group enables organizations to future-proof enterprise value, unlock new growth opportunities, and secure their position as innovators within their industries. With over a decade of specialized expertise, Bitcoin Group has established itself as a strategic leader in corporate blockchain adoption-helping forward-thinking companies leverage digital assets with confidence, compliance, and long-term vision.

Guided by a singular mission, Bitcoin Group is scaling its capabilities to become the BlackRock of Blockchain: the trusted, institutional-grade partner for digital asset strategy. Through rigorous methodology, deep market insight, and a commitment to transparency, Bitcoin Group is shaping the future of corporate treasury strategy in the blockchain era. "We bring deep technical, regulatory, and institutional-grade digital asset expertise that will be instrumental as we evaluate and implement a modern treasury strategy. Our expertise will allow us to explore digital asset integration in a way that is disciplined, compliant, and aligned with our operational objectives and our commitment to delivering value for shareholders," said Wesley Blom, Chief Executive Officer of The Bitcoin Group.

FORWARD-LOOKING INFORMATION

Certain information set forth in this press release contains "forward-looking information," including "future-oriented financial information" and "financial outlook," within the meaning of applicable securities laws (collectively referred to herein as forward-looking statements). Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of the Company; (ii) completion of, and the use of proceeds from, the sale of the shares being offered hereunder; (iii) the expected development of the Company's business, projects and joint ventures; (iv) execution of the Company's vision and growth strategy, including with respect to future M&A activity and global growth; (v) sources and availability of third-party financing for the Company's projects; (vi) completion of the Company's projects that are currently underway, in development or otherwise under consideration; (vii) renewal of the Company's current customer, supplier and other material agreements; and (viii) future liquidity, working capital and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand management's beliefs and opinions in respect to the future so they may use such beliefs and opinions as one factor in evaluating an investment. These statements are not guarantees of future performance and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Although forward-looking statements contained in this presentation are based upon what management of the Company believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change, except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements. The United States Securities and Exchange Commission ("SEC") has provided guidance to issuers regarding the use of social media to disclose material nonpublic information. In this regard, investors and others should note that we announce material financial information on our company website, www.LelantosHoldings.io, in addition to SEC filings, press releases, public conference calls and webcasts. We also use social media to communicate with the public about our company, our services and other issues. It is possible that the information we post on social media could be deemed to be material information. Therefore, in light of the SEC's guidance, we encourage investors, the media and others interested in our company to review the information we post on the Company website.

Website: www.thealkalinewaterco.com.

Nutrica launches peanut butter in two flavours
 

Available in two variants, Crunchy and Creamy, the new peanut butter range offers a healthy snacking option for everyday fitness, making nutrition simple and enjoyable. Fitness is not limited to gyms or just one individual, it’s a daily habit the whole family can adapt, from children to elders. Replacing regular spreads with peanut butter becomes a small, easy switch that gives everyone at home a healthier option and creates a big, long-term difference in overall lifestyle. Both variants are high in protein, rich in fibre, made from 100% vegetarian ingredients, and contain no artificial preservatives, making them a wholesome, energy-dense choice for active lifestyles. The range comes in convenient PET jars of 300g, 750g, and 900g.
 

Commenting on the launch, Sparsh Sachar, Director and Business Head – FMCG, Nutrica, said, “With every product we introduce, our aim is to make health simpler, more accessible, and enjoyable for everyone. The peanut butter range embodies our belief that nutritious food can be delicious too. We want to make healthy choices easy and exciting for consumers, not something they have to compromise for. This launch is another step toward creating a wellness brand that fits naturally into modern lifestyles.”
 

Nutrica’s entry into the peanut butter category follows the success of Nutrica Bee Honey and its vitamin-enriched cooking oils, further strengthening the brand’s function-first wellness portfolio. With this expansion, Nutrica continues its journey toward becoming a comprehensive lifestyle and wellness brand, offering premium yet accessible products that make wholesome nutrition an effortless part of everyday living.

About Nutrica
Nutrica, a leading lifestyle and wellness brand under BN Agritech Limited, carries a mission to reimagine health by crafting innovative and nutritious food that cater to the diverse needs and preferences of families across India. Understanding that every family is unique, the company is dedicated to creating nutrient-infused food that fulfil the health goals and taste preferences of its customers. The products are made from the finest ingredients and cutting-edge technology, ensuring the highest standards of quality and nutrition.

HELL ENERGY DRINK Launches First-Ever Intercollegiate Cricket Turf Championship 2025 in Mumbai

The championship will be held across four major zones - Western, Central, SOBO, and Harbour, with participation from over 200 college teams and 2,000 players. Teams of ten (8+2) will compete in six-over knockout underarm turf matches, promising high octane, fast-paced cricketing action. Each zone will witness 27 matches across four intense days, culminating in four zonal champions advancing to the Grand City Finale, where they will battle for the title of HELL ENERGY DRINK Intercollegiate Cricket Turf Champion 2025.

Speaking about this event, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “HELL ENERGY DRINK stands for unstoppable power, unlimited passion, and unbeatable performance - values that perfectly align with the spirit of cricket and India’s youth. Through this championship, we aim to create a platform that energizes young talent and celebrates teamwork, ambition, and sporting excellence.”

He further added, “The growing popularity of turf cricket offers a fantastic opportunity to engage with college youth in a dynamic and relatable way. This initiative reflects our commitment to building meaningful connections with the new generation through the shared love for sport and energy.”

The tournament goes beyond competition, it’s a celebration of Mumbai’s vibrant college culture, complete with on-ground brand touchpoint and sampling opportunity designed to elevate the excitement both on and off the turf.

The Grand City Finale will crown the first-ever HELL ENERGY DRINK Intercollegiate Cricket Turf Champion, marking a milestone in the brand’s journey to energize India’s youth and reinforce its positioning as a symbol of unstoppable drive and passion.

About HELL ENERGY DRINK
HELL ENERGY DRINK is one of the fastest-growing FMCG brands in the world. Founded in 2006, the 100% Hungarian brand became Hungary’s market leader by 2010 and currently exports to 60+ countries. It holds market leadership in, among others, Greece, Bulgaria, Croatia, Romania, and Slovakia. HELL ENERGY DRINK’s success is driven by excellent quality, good value for money, wide availability, and world-class marketing communication. As a unique player in the energy drink sector, it is the only brand with a market-leading presence in several countries, its own ultramodern filling factory, and an aluminium beverage can factory, ensuring an unparalleled strategic position globally.

For more information, visit www.hellenergy.com/ind/ 

Amway India launches ‘Nutrilite Vitamin D plus Boron’

Speaking on the launch, Mr. Rajneesh Chopra, Managing Director, Amway India, said, “In today’s fast-paced world, changing lifestyles and limited sun exposure have led to a significant rise in Vitamin D deficiency across India. Studies have consistently shown that nearly 80–90% Indians have inadequate Vitamin D levels, which can adversely affect bone and overall health over time. Understanding this pressing need, we at Amway are strengthening our science-backed nutrition portfolio to help people achieve their wellness goals. As part of our strategic focus on accelerating product innovation, we are proud to introduce our latest offering, Nutrilite Vitamin D Plus Boron, made with ingredients to support strong bones and holistic health. This marks a key step in our consumers’ transformation journey towards lasting wellbeing. Our commitment goes beyond supplementation; we aim to empower individuals to take charge of their wellbeing, enhancing their vitality and enabling them to live not just longer, but healthier, more fulfilling lives.” 

Talking about the power-packed formulation, Amrita Asrani, Chief Marketing Officer, Amway India, said, “This formulation truly embodies our philosophy of holistic wellbeing. At Amway, we are committed to providing advanced, science-backed supplementation that supports the evolving needs of today’s health-conscious consumers. Vitamin D3 plays a crucial role in calcium absorption to strengthen bone structure and density, while Boron enhances Vitamin D utilization and Vitamin K2 ensures calcium is effectively delivered to the bones where it matters most. Complementing Vitamin D3, our patented blend of Licorice and Quercetin supports bone health and provides natural antioxidant support—together creating a unique three-tier protection system that nurtures bone health from within. Rooted in Nutrilite’s philosophy of harnessing the best of nature and science, this formulation brings traditional wisdom that reflects our mission to empower Indians with strength, resilience, and vitality — not just for today, but for the years ahead.”

With a unique blend of Vitamin D3, Boron, Vitamin K2, Quercetin, and Licorice, Nutrilite Vitamin D plus Boron offers comprehensive support that goes beyond conventional Vitamin D supplements, helping bridge dietary gaps before they translate into health concerns. Aligned with recommended dietary allowances (RDA) and regulatory standards, it reflects Nutrilite’s commitment to empowering individuals to take charge of their health through preventive nutrition.

Nutrilite Vitamin D plus Boron is backed by Nutrilite’s 90+ years of expertise in nutrition and is scientifically formulated with ingredients to provide bone health support.

Each tablet delivers 

• Vitamin D3 (15 μg / 600 IU), provides 100% of the RDA which helps in efficient calcium absorption in the body and supports bone density. 

• Boron (3 mg) at a clinically effective dosage to enhance Vitamin D utilization.

• Vitamin K2 (20 μg) along with Vitamin D is necessary in calcium management.

• Patented blend of Licorice and Quercetin, sourced from NutriCert™ farms, which may help to supports overall bone health. 

Nutrilite Vitamin D plus Boron will be available exclusively through Distributors/ Amway Business Owners and on www.amway.in.

To put its nutritional value into perspective each tablet offers    

• Vitamin D = 5 cups of whole cow’s milk (1.23 L),

• Boron = 4.5 medium-sized apples

• Vitamin K2 = three boiled eggs (154 g).

• Source: IFCT, 2017) ods.od.nih.gov/factsheets/Boron-HealthProfessional/

About Amway India 
Amway India, one of the leading FMCG Direct Selling companies supporting health and wellbeing, is an ultimate wholly owned subsidiary of Amway Corporation (Alticor Global Holdings Inc), USA, the world's #1 direct-selling company. Globally, Amway is a 65+ year old, US$ 7.4 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D have seen more than 750 global patents granted and a few more patents pending. Amway has more than 800 scientists, engineers, and technical professionals who extend its innovation and science capabilities to deliver global, regional, and local product research and development.

Amway India sells close to 140 daily-use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Selling Partners who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money-back guarantee for 100% satisfaction of use. 

Amway’s first manufacturing facility in India, located at Nilakotai in the Dindigul district of Tamil Nadu, has won the prestigious LEED Gold Certification from the U.S. Green Building Council as one of the most environment-friendly and sustainable facilities in the country.

Amway products are popular not just in India but across the world. Nutrilite, the world's No. 1 selling vitamins and dietary supplement brand, has established itself as a leading brand in the vitamins and dietary supplements category in India as well. The company also offers a range of beauty & skincare products under Artistry Skin NutritionTM, which is a blend of Artistry skin science and Nutrilite expertise, infused with Nutrilite ingredients that are clean and traceable.

¹ pmc.ncbi.nlm.nih.gov/articles/PMC6366270/ 
² Vitamin D deficiency in India - PMC
³ www.directsellingnews.com/global-100-lists/
⁴ SOURCE: GlobalData, gdretail.net/amway-claims/

Dheepam Agarbatti

For decades, Dheepam has been deeply rooted in Indian households, symbolising faith and tradition through its trusted lamp oils. Extending this heritage, the brand’s new Agarbatti collection brings the same promise of authenticity, cleanliness, and serenity.

Agarbattis hold a profound place in Indian spirituality, believed to elevate prayer, meditation, and emotional wellbeing. Dheepam’s charcoal-free incense sticks offer a cleaner burn, less smoke, and longer-lasting aroma, making them a safer and more enjoyable choice for daily use.

The range features unique signature fragrances like Sambrani — along with their celebration fragrances like Nandalala bliss, Vinayaka Vibes and Festival of Lights. Each fragrance is thoughtfully crafted to suit diverse preferences, whether for daily pooja, meditation, yoga, relaxation, or creating a peaceful ambience at home.

Strengthening its footprint across South India, Dheepam’s new Agarbatti range has now been newly launched in Kerala, Andhra Pradesh, and Telangana, bringing its trusted spiritual offerings to more households across the region.

With unique coloured sticks, charcoal-free formulations, and prices at INR 10, INR 20, and INR 55, Dheepam ensures high quality remains accessible to all.

Now available in stores across multiple states, Dheepam Agarbattis invite consumers to experience a more meaningful, serene, and divine ritual every day.

Experience the divine essence with Dheepam – the trusted name in every prayer.

Contact: 4446143999/4446143991

Instagram/Facebook: www.instagram.com/kaleesuwari_refinery

California walnuts in a bowl

Cultivate a Cozy Space

As the season shifts, so can your surroundings. Creating a cozy, welcoming space at home doesn’t require a full makeover, just a few thoughtful touches can make a big impact. Soft throw blankets, warm lighting and fall-scented candles can instantly turn your space into a sanctuary. Even something as simple as a tidy corner with your favorite book and a mug of tea can help you feel grounded and recharged.

Keeping nourishing snacks within reach — like a small bowl of spiced roasted walnuts or a jar of homemade trail mix — makes it easier to stay energized during slow, restful moments. It’s comfort and care in every bite. And whether you prefer the comfort of cozy blankets and warm drinks or the adventure of exploring autumn’s outdoor beauty, walnuts offer versatile and easy snacking options to suit every fall moment.

• A hand-crafted trail mix is great for anything from an outdoor excursion to a movie night at home. Plus, it’s so easy to put together, the kids can even do it! Serve it in a shareable bowl or pre-portioned in jars for a grab-and-go option. With popcorn, dried fruit, pretzels, granola, chocolate chips, and spiced walnuts, you’ve got all the flavors you could want in one serving.

• Swap granola and fruit for cucumbers, tomatoes, and spiced walnuts for a savory twist on an old favorite with this Greek salad parfait. Put it in a small container for an on-the-go snack, or make larger portions as a flavorful breakfast or lunch! The spiced walnuts add a welcome kick to the fresh ingredients, with chickpeas and olives rounding out this Mediterranean masterpiece.

• And whether you’re wrapping up the final days of summer or enjoying a cozy, fall night at home, nothing can beat a perfectly-paired summer cheese and charcuterie board to go with a netflix binge or game night. Experiment with different flavors and textures by sampling a variety of cheese and crackers with your spiced walnuts and spreads.

Embrace Small, Seasonal Goals 

Fall is a natural time to reset, but that doesn’t mean you need to overhaul everything. Instead of setting big goals, try focusing on small, seasonal intentions that bring you joy.  That might mean going for a morning walk to enjoy the changing leaves, setting aside 10 minutes a day to journal or making time to cook something comforting once a week. Walnuts make a great companion for these little rituals. They’re easy to grab on the go or to add to a quiet breakfast. They also support sustained energy, which can make sticking to your small goals feel just a little easier. 

Fall, Reimagined 

This season, take the pressure off and focus on what feels good, not what feels like a to-do list. Create little rituals that nourish you, carve out space for rest and creativity and let your meals reflect the warmth and beauty of the season.

For more culinary inspiration and exciting recipes, please visit our website www.californiawalnuts.in.

Kaleesuwari's Free Health Camp
 

Since the launch of this health check initiative, a total of 42 camps have been successfully conducted across 9 districts, providing comprehensive health screenings to more than 2500 individuals. This milestone underscores the program’s commitment to promoting preventive healthcare and ensuring access to quality medical evaluation for communities across the region.

These camps were designed to make healthcare more accessible to the public, especially in semi-urban and rural pockets where awareness and access to preventive medical services often remain limited. By partnering with local community platforms and retailers, Kaleesuwari ensured that participants received personalized health checkups and valuable guidance from medical professionals, contributing meaningfully to their well-being.

Speaking about the initiative, a company spokesperson said, “Our philosophy has always gone beyond business. We believe that true growth happens when the communities we serve thrive in health and happiness. Through these health camps, we aim to bring healthcare within reach for every individual, reinforcing our role as a socially conscious and people-centric organization.”

With its established brand reputation, strong distribution network, and production expertise, Kaleesuwari is poised to make a trusted name in households across the country and beyond.
 

This series of health initiatives underscores Kaleesuwari’s long-standing dedication to improving lives through sustained community engagement, extending its values of purity, care, and well-being beyond its products and into the heart of society.
 

For more Information

Contact: 4446143999/4446143991

Instagram/Facebook: www.instagram.com/kaleesuwari_refinery/

Regalia by The Claridges New Delhi presents handcrafted Diwali hampers
 

Each curation is thoughtfully composed from handcrafted sweets and gourmet delicacies to festive keepsakes to capture the essence of the season. Every element is chosen for its ability to delight the senses and honour tradition, turning each hamper into more than a gift: it is a gesture of warmth, a celebration of beauty, a keepsake of joy that lingers long after the festivities fade and finally a celebration of light.
 

The Collection

• The Imperial Hamper: Rs. 12,995 plus taxes
  A statement of grandeur, featuring a diverse spread of millet pops, Chips that range from Beetroot & Jackfruit to Quinoa and Sweet potato, Sweets that traverse from Dubai Chocolate to Baklava to Indian Motichoor Laddoo. The hamper also includes coconut date chocolates, peanut butter, mixed berries, Flooda almonds, caramel popcorn, fruit cocktail, Davidoff coffee, English breakfast tea. Enhancing the ensemble are a Lord Ganesha idol, a candle, playing cards, and a healthy bar.
   

• The Heritage Hamper: Rs. 7,995 plus taxes
  A nod to timeless traditions paired with contemporary flavours. This curation includes quinoa chips, millet pops, jack+fruit crisps, sweet potato chips, chocolate pecan nuts, bonbons, Dubai chocolates, salted almond spread, baklava, motichoor laddoos, fruit cocktail, and a healthy bar, complemented by Davidoff coffee, avocado oil, a festive candle, playing cards, and a Lord Ganesha idol.
   

• The Radiance Hamper: Rs. 2,995 plus taxes
  A compact expression of thoughtfulness, featuring Flooda almonds, chocolate hazelnut spread, fruit cocktail, chocolate bonbons, Dubai chocolates, and a healthy bar.
   

With three distinct curations, Regalia by The Claridges New Delhi offers a hamper for every occasion - whether for grand gestures, treasured gatherings, or intimate tokens of affection.
 

This Diwali, celebrate the joy of gifting with hampers that embody artistry, flavour, and heritage - exclusively at The Claridges New Delhi.
 

To place your order, call +91 9971718208 / +919971326033 or visit The Claridges New Delhi.

About The Claridges New Delhi
The Claridges, New Delhi has been a landmark in Lutyens Delhi since 1955. Located in lush and tranquil surroundings in the heart of the city, the hotel is within proximity of the business district, ministries, diplomatic missions, shopping and cultural centres, and historical landmarks. The flagship property of The Claridges Hotels and Resorts, The Claridges, New Delhi has over the years played host to several important social, political, and business gatherings. With its classic ambience and contemporary facilities, the hotel recreates the magic of old-world charm coupled with gracious Indian hospitality. The architecture of the hotel, the guest rooms and suites with their classic, understated decor, the expansive garden with swinging palm trees, and personalized service transports one to a haven of tranquility right in the middle of the bustling city.

This Durga Puja, Tata Consumer Products’ Zip Zap Energy Drink lit up Hathibagan with a one-of-its-kind, energy-packed activation

Every hour, the sound of eight Zip Zap-branded dhols reverberated through the crowd, creating a magnetic draw for pandal hoppers. These three-to-five-minute dhol sessions set the perfect rhythm for the evening and were accompanied by lively crowd engagement, free product sampling, and interactions with festival-goers.

Priced at just Rs. 10, Zip Zap Energy Drink comes in a convenient cup format, 180 ml non-carbonated caffeinated beverage with vitamins and is available in a red, berry-flavoured variant that balances taste with vitality. Staying true to its brand promise, “Jab Life Ki Zip Jaye, Zap Se Wapas Laaye”, the product positions itself as an affordable, accessible, and youthful energy drink for today’s fast-paced consumers.

Held on 28th and 30th September, between 7 PM and midnight, the activation transformed Hathibagan into a high-energy zone where festive beats met brand engagement.

Zip Zap Energy Hour left Hathibagan buzzing with excitement and stood out as one of the most memorable brand activations of this year’s Durga Puja. Through this initiative, Tata Consumer Products successfully combined celebration, energy, and consumer engagement while strengthening Zip Zap’s connection with Kolkata’s festive crowd.

About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 275 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of Rs. 17,618 Crs with operations in India and International markets.

Bisleri International, India’s leading packaged drinking water company, inaugurated the third reservoir, restored in Nubra Valley, Ladakh, under its flagship initiative, Project Nayi Umeed. The reservoir, with a capacity to hold nearly 12 lakh (or 1.2 million) litres of water, has been repaired and restored to ensure a reliable irrigation supply for farming communities in the region.
 

Bisleri Greener Promise - The Reservoir of Hope 2025
 

The initiative was launched in collaboration with the Ladakh Autonomous Hill Development Council (LAHDC), Leh, with the Ladakh Marathon acting as the implementing agency. The inauguration ceremony was graced by Shri Rigzen Lundup, Councillor - Tegar Constituency.
 

The restored reservoir is connected to the Lakjung Irrigation Canal, which originates from the Shyok River and runs for approximately 14 kilometers. The canal provides critical irrigation to three major villages, stretching from Lakjung Trith up to Sumoor Village, and supports around 7,000 kanals (875 acres) of farmland. By ensuring a steady water supply, this project is expected to benefit 300 hundred farming families and strengthen the agricultural production in the Nubra Valley.
 

Speaking on the occasion, Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International, said, “Ensuring water security is critical for communities that are most vulnerable to the impacts of climate change. The restoration of the third reservoir in Nubra Valley represents another step forward in strengthening agricultural resilience and empowering farming families in Ladakh. With every project under Nayi Umeed, we aim to provide long-term sustainable solutions that help secure livelihoods, support food security, and bring enduring prosperity to the region.”
 

Bisleri International Inaugurates Third Reservoir in Nubra Valley
 

Adding his perspective, Shri Rigzen Lundup, Councillor - Tegar Constituency, said, “Communities in Ladakh face increasing challenges due to rising temperatures and fluctuating snowfall, which reduce the availability of water for irrigation. In this context, restoration of the reservoir is a significant achievement that directly addresses our water needs. We are grateful for Bisleri’s continued commitment to Nubra Valley, and this project will enhance agricultural productivity and improve the lives of our farming families.”
 

Further, Shri Chewang Motup, Founder & CEO, Ladakh Marathon mentioned, “As an implementing agency, we are proud to collaborate with Bisleri and LAHDC, Leh, in bringing this project to life. The restored reservoir not only ensures water availability but also showcases the power of partnerships in building climate-resilient communities in Ladakh.”
 

This marks the third successful reservoir restoration project by Bisleri in Nubra Valley. Previously, in 2023 & 2024, the company restored reservoirs in Sumoor Village, benefitting over 200 households and ensuring irrigation for vast agricultural lands.
 

These initiatives carried out under Project Nayi Umeed, a part of the Bisleri Greener Promise philosophy, which underscores the company’s dedication to combating climate change, ensuring access to safe and healthy water, and creating a robust circular economy. To date, Project Nayi Umeed has built or restored 336 check dams, harvesting nearly 28 billion litres of water, benefiting over 64,362 farmers family members across India, and irrigated more than 20,878 acres of land.
 

About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
 

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
 

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

This first-of-its-kind comprehensive playbook blends academic frameworks with practical application, delivering actionable systems, processes, and templates. It outlines best practices across all critical facets of digital marketing, including Paid Media, Social Media, Influencer Marketing, Search Engine Optimisation (SEO), Online Reputation Management (ORM), and more. This playbook, crafted for marketers and digital enthusiasts, distils insights from thorough research and analysis, delivering a robust framework to elevate industry standards and will be for open access download for everyone.

DCODE - The Guide to Digital Marketing was unveiled at an event featuring insightful panel discussions and keynote sessions, providing attendees with an in-depth exploration of the playbook’s purpose, meticulous development, and its distinctive client-agency collaborative approach.

Acknowledging the inherent complexities of the digital ecosystem, characterized by constantly evolving variables, DS Group spearheaded the initiative to create a definitive solution. The vision culminated in the development of this comprehensive playbook. To further enhance its value and serve as a beacon of industry best practices, DS Group partnered with WPP Media, leveraging their unparalleled expertise in the digital landscape. This strategic collaboration proved instrumental in further elevating the playbook to an industry benchmark ensuring the guide is not only practical but also reflective of the highest competencies available in the digital space.

“In today's rapidly evolving media landscape, digital isn't merely an option; it's a strategic imperative for connecting with consumers and an increasingly important pillar of our outreach. Understanding the immense power and complexity of this ecosystem, it was clear we needed a comprehensive resource to navigate it effectively,” said Mr. Rajiv Kumar, Vice Chairman, DS Group. “We're thrilled to introduce DCODE, a ground-breaking playbook that captures the best practices to remain relevant and efficient, guiding everyone from marketers to digital enthusiasts. It represents a significant contribution to the industry, designed to empower professionals and agencies to optimize their digital strategies, drive efficiency, and achieve unparalleled marketing excellence. We believe this will truly be a legacy resource for the Indian marketing and media industry,” he added.

Prasanth Kumar, CEO, WPP Media South Asia, said, "DCODE marks a significant leap in mastering the complexities of the digital landscape. Through our strategic collaboration with DS Group, WPP has harnessed its extensive expertise to co-create a playbook that redefines industry standards, empowering not only businesses but also every marketing enthusiast to excel in a rapidly evolving digital world."

Aimed at a wide spectrum of digital professionals, from corporate and agency marketing teams to students, academic bodies, media planners, buyers, and CMO/CXOs. This Playbook simplifies complex concepts and offers practical, actionable strategies across diverse digital practices.

India's media and advertising landscape is experiencing rapid growth, poised to expand by 7% in 2025 to reach Rs. 1,64,137 crore, adding an incremental Rs. 10,730 crore. Within this, digital is expected to grow at 11.5%, capturing 60% of the market share and accounting for Rs. 10,225 crore of the incremental advertising spend. While the ecosystem is being reshaped by digital dominance and shifting consumer behaviours, the digital landscape continues to face challenges such as fragmentation, inconsistent methodologies, inefficiencies, and untapped opportunities. To bridge this gap, DS Group and WPP Media have come together to develop an evolving playbook that will be regularly updated with the latest best practices, ensuring it remains relevant, actionable, and impactful in navigating India’s ever-changing digital landscape.

About DS Group
The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L'Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.

As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC.
 

For more information, please visit www.dsgroup.com.

About WPP Media
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

For more information, visit www.wppmedia.com.

Nutrica Honey Bee variants

Health-conscious living is rapidly becoming a priority for millions. Nutrica’s move into honey comes at a pivotal moment. The brand, already known for function-first cooking oils, now extends its wellness promise through a superfood that’s been embedded in Indian diets for centuries, honey. Nutrica Bee Honey introduces a purposeful spin on this traditional favourite, offering three targeted variants designed to meet the needs of today’s increasingly health‑driven, active households.

Nutrica Bee Honey comes in three purpose-led variants. Pro-Energy Multiflora Honey blends nectar from diverse flora, naturally rich in antioxidants and nutrients, to provide sustained energy throughout the day. Pro-Fitness Lemon Infused Honey combines honey’s natural sweetness with the zest of lemon to support digestion, metabolism, and weight management. Pro-Immunity Tulsi Infused Honey draws on the medicinal properties of Tulsi to help strengthen immunity and ease common coughs and colds.

All variants are free from artificial preservatives and added sugar, sourced from regions abundant in natural flora, and rigorously tested for purity and authenticity. Staying true to its ideology of Building Nation, Nutrica ensures that each jar delivers clean, functional nutrition while continuing the brand’s commitment to purposeful health solutions.

“Nutrica Bee Honey is not just a new product, it’s an extension of who we are and what we stand for,” said Sparsh Sachar, Director and Business Head, FMCG, Nutrica. “We have built Nutrica to support modern, active lifestyles with products rooted in both tradition and innovation. With our honey range, we’re offering a clean, natural solution that aligns with evolving wellness needs. It’s these purposeful choices that reflect the larger commitment BN Group has always upheld, creating everyday essentials that help nurture healthier communities.”

The launch strengthens Nutrica’s function-first portfolio, which includes vitamin C-enriched cooking oils, and reflects the company’s commitment to purposeful, everyday wellness solutions. BN Group, founded by visionary Anubhav Agarwal, has long championed creating high-quality essentials that promote better living. With a pricing strategy that is premium yet accessible, Nutrica aims to bring the benefits of high-quality honey to a wider base of Indian households. This debut also marks a key step in the brand’s vision of expanding further into the natural and functional food space, delivering products that help consumers live healthier every day.

About Nutrica

Nutrica, a leading edible oil brand under BN Holdings Limited, carries a mission to reimagine health by crafting innovative and nutritious oils that cater to the diverse needs and preferences of families across India. Understanding that every family is unique, the company is dedicated to creating nutrient-infused oils that fulfil the health goals and taste preferences of its customers. The oils are made from the finest ingredients and cutting-edge technology, ensuring the highest standards of quality and nutrition.

ShiftLife Launched under Modiway - An initiative by Modicare

Curated with a deep understanding of today’s fast-paced world, Shift Life offers a better way forward, through effective and science-backed products that nourish the body, support the mind, and uplift the soul. The products combine the potency of plant-based, vegan formulations, the precision of modern science, and the wisdom of Ayurveda, offering clean, effective, and easy-to-integrate solutions that address common lifestyle concerns such as fatigue, poor digestion, dull skin, low immunity, stress, and sluggish metabolism.

Speaking on the launch, Mr. Samir K Modi, Founder and Managing Director, Modicare Limited, said, “I believe that the true wealth of a nation lies not only in its financial growth, but in the well-being, inner strength, and conscious living of its people. With a carefully curated range of 10 wellness products, ShiftLife is designed to support real, everyday health needs. More importantly, ShiftLife reflects the philosophy that drives Modiway, that health is not just about the physical, but about living with clarity, discipline, and intention.”

ShiftLife Launched under Modiway - An initiative by Modicare

YouTube link: www.youtube.com/watch?v=GEXw0KeQDbk

With a carefully curated range of 10 wellness products, ShiftLife is designed to support real, everyday health needs:

ShiftLife Super Greens

A potent blend of 40 super ingredients; greens, superfoods, fruits, veggies, herbs, and probiotics to support digestion, vitality, and immunity.

ShiftLife Veg Collagen

Formulated with clinically studied vegan collagen (Vegcol®), glutathione, Vit C & E, and resveratrol to promote skin elasticity, radiance, and stronger hair & nails.

ShiftLife Pea Based Protein

An allergen-friendly protein blend with pea, brown rice, MCTs, superfoods, and probiotics designed to support strength, stamina, and gut health.

ShiftLife Probiotic Capsules

A potent blend of 50 billion CFUs from 11 clinically studied strains in a daily capsule to help reset the gut, reduce bloating, and support better nutrient absorption.

ShiftLife BP Balance

An Ayurvedic syrup formulated with Arjuna, Haridra, Haritaki, Saunf & Akshiki Phala to support heart health and healthy blood pressure.

ShiftLife Glo Boost

An Ayurvedic Syrup with Kesar, Shvetachandana, Kanyasara, Haridra, Sveta Sariva, Yashtimadhu & Haritaki to promote radiant and clear skin from within.

ShiftLife Metabolic Boost

An Ayurvedic syrup with Amla, Tvak, Kokum, Ashwagandha, Katuki, Rakta Punarnava & Haritaki to support metabolism, digestion, and natural detox.

ShiftLife Vita Liver

A liver support syrup with Bhringaraja, Rakta Punarnava, Kalmegh, Katuka, Trivrita & Guduchi to aid detox, digestion, and overall liver health.

ShiftLife Respiratory Care

A comforting, non-drowsy, non-alcoholic syrup with Tulasi, Ginger, Yashtimadhu, Pippli, Kali Mirch, Labanga, Kantkari, & Haritaki to reduce chest congestion and support lung health.

ShiftLife Himalayan Shilajit Gold with Kesar

A premium proprietary formulation with Shilajit, Suvarna Bhasma, and Kesar to enhance endurance, vigour and vitality.

Available exclusively through Modicare Consultants across the country and online at Modiway.com, ShiftLife reflects the philosophy that drives Modiway, that health is not just about the physical, but about living with clarity, discipline, and intention.

About Modicare

Modicare is one of India’s leading Direct Selling Companies and the pioneer of Direct Selling industry in India. It has been empowering Indians and changing their lives since 1996. Today, the company has over 60 Lakh Direct Sellers and offers over 470+ products, 890+ SKUs across 18 categories - Personal Care, Wellness, Consumer Durables, Skin Care, Colour Cosmetics, Food & Beverage, Homecare, Auto Care, Laundry Care, Technology, 18 Karat Gold Plated Jewellery, Watches, Divine, and Agriculture. It has a national presence through its 50+ Modicare Lifestyle Centres and 11700+ Distribution Points.

As part of its continued commitment to innovation and holistic well-being, Modicare introduced Modiway – The New Way. This initiative further strengthens the company’s portfolio with 95+ products and 128+ SKUs across three key categories – Health & Nutrition, Beauty, and Kitchen Solutions. The Health & Nutrition category features the ShapeShift and ShiftLife ranges, priced between INR 650 and INR 4,300. The Beauty segment offers the Forest Nectar range, priced from INR 850 to INR 2,000. The Kitchen Solutions category includes the Soul Chef range, priced from INR 600 to INR 11,000. Together, Modicare and Modiway continue to inspire entrepreneurship and promote wellness in every Indian household.

For more information, visit www.modicare.com OR www.modiway.com

Facebook: www.facebook.com/OfficialModicare.India

Instagram: www.instagram.com/officialmodicare.india

With its blend of innovation, scale, and heart, iBox Promotions is not just delivering smiles; it's shaping the future of brand-consumer relationships in India

iBox Promotions is redefining what it means to be a promotional gifting partner. Unlike traditional vendors, iBox Promotions brings together strategic thinking, global compliance, and consumer insight to design product campaigns that do more than just attract attention; they build emotional connections.

Ankit Sanghavi and Pramila Chandanshive, the dynamic co-founders of iBox Promotions, drive every project with a sharp sense of strategy, bold creativity and hands-on execution. Their leadership turns each campaign into a compelling story that connects and delivers.

With a deep understanding of brands and audiences alike, they craft experiences that don’t just grab attention but leave a lasting impression.

“Promotions must go beyond visibility,” says Ankit. “They must create delight. That’s what consumers remember and return to.”

This approach has earned iBox Promotions the trust of some of the world’s most respected FMCG brands, including Kellogg’s and Pringles, brands known for their rigorous global standards. Working with them means adhering to the highest levels of safety, compliance and packaging protocols, benchmarks that only a few brand activation agencies in India can meet.

On the domestic front, their reputation continues to rise. They are an approved promotional agency for conglomerates like ITC, TATA, Zydus Wellness, etc, and were recently honoured for being ‘The Most Preferred Promotional Partner’ by ITC. Notably, the only brand activation agency invited to their annual vendors' meet last year.

But the real magic lies in how these products resonate with consumers.

“Whether it’s a collectable toy that excites a child or a high-utility item that becomes part of someone’s daily routine, a well-planned ‘premia’ creates a moment of unexpected happiness,” explains Bhavin Thakkar, Founder of iBox Promotions. “That moment transforms a transaction into a relationship.”

These moments drive deeper brand recall and loyalty. Unlike conventional advertising, which can be easily forgotten, a physical product stays, is used repeatedly, shared within households, and is often associated with a positive emotion. Over time, this turns promotional marketing into a brand ritual, encouraging repeat purchases and stronger affinity.

Behind each campaign is deep research into regional preferences, household dynamics, and evolving consumer expectations. The team ensures that every product aligns with the brand’s promise and the consumer’s lifestyle, whether in metros or Tier 3 towns.

As FMCG marketers face increasing pressure to deliver results while staying meaningful, tangible promotions are being reimagined — not as a tactical add-on, but as a core strategy for engagement. And iBox Promotions is emerging as a trusted partner in this transformation.

“Our job is to create experiences that make people smile and make them feel valued,” says Bhavin. “In a crowded market, that emotional connection is what keeps a brand alive in the hearts of its customers.”

With its blend of innovation, scale, and heart, iBox Promotions is not just delivering smiles; it's shaping the future of brand-consumer relationships in India.

About iBox Promotions
A team of innovative engineers and creative designers united by a passion for crafting impactful marketing solutions and premium products. With years of experience across diverse industries, the team has become a trusted partner for leading brands, delivering 360-degree marketing strategies that go beyond the ordinary. Their approach focuses not just on campaigns but on building genuine connections between clients and their customers, transforming ideas into lasting brand experiences.

For more details, visit: www.iboxpromos.com

A handful of California walnuts

In a population-based cohort study published in The American Journal of Clinical Nutrition, researchers found that higher maternal consumption of nuts and seafood during pregnancy was associated with improved neuropsychological function in children from ages 4 to 15.¹ A complementary study published in European Child & Adolescent Psychiatry reported that maternal intake of nuts and fish was linked to reduced risky decision-making behaviors in children at age 11^.2 

The study evaluated a sample of more than 1,700 mother-child pairs from four Spanish regions was analyzed. Maternal diet was analyzed using a food frequency questionnaire, while the children's neuropsychological function was assessed through standardized tests measuring reaction time and variability (attention), working memory, and fluid intelligence.
While neither study focused exclusively on walnuts, both contribute to the broader evidence supporting the role of including nutrient-dense foods, such as nuts, as part of a healthy prenatal diet.

 Key takeaways

• Children whose mothers consumed more nuts and seafood during pregnancy scored higher on measures of attention, working memory, and executive function throughout childhood and adolescence.

• These children were also less likely to make impulsive, high-risk decisions in early adolescence.

• Omega-3 fatty acids- abundant in walnuts and fatty fish- were identified as a key nutrient associated with these benefits. Walnuts are the only tree nut that is an excellent source of the plant-based omega-3 fatty acid ALA (2.7g/28g).

About the California Walnut Commission
The California Walnut Commission (CWC) represents more than 3,700 California walnut growers and approximately 70 handlers, grown in multi-generational farmers’ family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long, with more than 99% of the walnuts grown in the United States being from California. The CWC, established in 1987, promotes usage of walnuts through domestic and export market development activities as well as supports health research with consuming walnuts.

 References

1. Pinar-Martí A, Ayala-Aldana N, Ruiz-Rivera M, Lertxundi N, Subiza-Pérez M, González-Safont L, Vioque J, Riaño-Galán I, Rodríguez-Dehli C, Iglesias-Vázquez L, Arija V, Fernández-Barrés S, Romaguera D, Pascual-Rubio V, Fabregat-Sanjuan A, Healy D, Basagaña X, Vrijheid M, Guxens M, Foraster M, Julvez J. Maternal prenatal nut and seafood consumption and child neuropsychological function from 4 to 15 years of age: a population-based cohort study. Am J Clin Nutr. 2025 May 5:S0002-9165(25)00249-7. doi: 10.1016/j.ajcnut.2025.04.032. Epub ahead of print. PMID: 40334748. 

2. Rivera MR, Pinar-Martí A, Babarro I, Ibarluzea J, Vioque J, Llop S, Fernández-Somoano A, Tardón A, Pascual-Rubio V, Fabregat-Sanjuan A, Fernández-Barrés S, Romaguera D, Guxens M, Julvez J. Maternal nut and fish consumption during pregnancy and child risky decision-making at 11 years old. Eur Child Adolesc Psychiatry. 2025 Jun 10. doi: 10.1007/s00787-025-02750-5. Epub ahead of print. PMID: 40493090.

As the summer sun blazes and temperature climbs, 7UP brings snow to summer, delivering refreshment that cuts through the heat. Following new global research (1) from 7UP, it’s clear that staying cool during one of the hottest weeks of the year – when cities like Mumbai, Cairo, Riyadh, and Dubai regularly reach averages of 38°C – is a universal challenge. This insight, and 7UP’s commitment as the Super Duper Refresher, has fueled 7UP’s ‘7 Days of Super Duper Summer’ campaign taking over social media feeds with surprising CGI (computer-generated imagery) content that transports you to a refreshing snow-filled oasis.

7 Days of Super Duper Summer (AI-Generated Image)

New research from 7UP reveals that rising temperatures in India is affecting daily life with almost 81% saying everyday tasks take significantly longer to complete. In fact, across hot weather markets, like the India, UAE, Saudi Arabia, and Egypt, two out of three people say they’d rather be covered in snow on a scorching day - a sentiment echoed by 79% of Indians. Meanwhile, in India, many try to deal with the heat by sitting in front of a fan for hours or taking cold showers in the middle of the day.

7UP, the ultimate refresher, is here to help! With its zesty lemon-lime flavour and crisp fizz, 7UP delivers an all-consuming, revitalising boost when it’s needed most. It’s the full-body cool-down you crave (no cold showers or giant fans required!), because when the sun is blazing and the sweat is dripping, there’s simply nothing better than cracking open an ice-cold 7UP to finally refresh.

Turning up the cool factor further, 7UP is working with some of the hottest content creators across the globe to bring Super Duper Refresher to life digitally, celebrating the ‘7 Days of Super Duper Summer’ – a bold, creative activation designed to show that 7UP is so refreshing, it brings snow to the summer.

(Link to view the film: www.instagram.com/reel/DMFKiMTI3dI/?igsh=MWs5eXlwaDQ3NGxuag==)

From July 14 to July 20, social media feeds across the Middle East and South Asia will be taken over by surreal, cinematic influencer videos showing snow falling in everyday summer scenes – a Dubai rooftop, a Cairo market or India’s iconic landmarks of cities. The unexpected twist? Each snowy takeover is triggered by the simple act of opening a can of 7UP. Bringing the digital stunt to even greater audiences, influencers across cities also joined the brand to post their own snowy scenes as they crack open a refreshing can of 7UP.

Commenting on the announcement, Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India said, “7UP has always been about creating refreshing moments that delight the senses — through flavour, sound, and now, visuals. After a phenomenal response to our sonic identity, we wanted to bring alive our Super Duper Refreshment proposition in a way that’s bold, immersive, and distinctly 7UP®️. With this activation, we’ve flipped the script on summer by turning India’s hottest cities into playful, snow-filled escapes —It’s imaginative, spontaneous, and joyful — everything 7UP®️ stands for, delivered in a way that deeply connects with today’s generation.”

Salman Butt, Global Senior Marketing Director at 7UP, who commissioned the research commented, “The physical impact of extreme heat on our bodies cannot be underestimated, but sometimes a refreshing break is all we need to get back to normal. Whether it’s a moment to reset during a busy day or a way to cool yourself down, 7UP delivers the ultimate, Super Duper Refresher to those across the globe. As for the social activation, we wanted to do something that not only made people laugh or share, but also made them feel refreshed in the moment. This is what 7UP stands for — a burst of freshness, fun, and refreshment in a world that can feel a little too hot.”

The activation will culminate in a final brand montage reel posted globally on 20 July, showcasing all seven days of snow, all seven cities, and one clear message: 7UP didn’t just show up this summer, it snowed up.

This latest initiative extends 7UP’s ongoing commitment to pushing the boundaries of storytelling. Following the recent launch of its sonic identity, the brand has redefined how refreshment sounds through a multisensory MOGO® (MOGO® is a registered trademark of Brandmusiq) — developed using emotion-mapping technology to evoke upliftment and chill. Now, it ventures further, transforming heatwaves into visually stunning snow days — proving that refreshment can, indeed, change everything.

Head to 7UP®’s socials to see how it’s refreshing people across the world with its crisp taste, bringing the invigorating feeling of fresh snow to the sweaty summer heat at 7UPindia (Instagram handle). For further information on the global brand platform and local market activity, please refer to local websites.

* 7UP® is a trademark of PepsiCo for all international markets excluding the US

Notes to editors

(1) The research consists of an online survey of 8,000 adults, including 2000 UK adults (nationally representative on the basis of age/gender/region), 2000 IN adults, 1000 UAE adults, 1000 EG adults, 1000 PK adults, 1000 KSA adults, was commissioned by Pangolin on behalf of 7UP® and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 30.06.2025 and 09.07.2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). Pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Shankara launches Hydrating Body Wash
 

With the soft floral scent of Nargis lingering in the steam, this body wash transforms an everyday shower into a moment of quiet reset. Watermelon Seed Oil and Glycerin get to work, cleansing without stripping and keeping your skin comfortably hydrated, while Sandalwood lends a subtle clarity that feels grounding. The lather is creamy but light, washing off easily without clogging pores or leaving residue just clean, refreshed skin that feels like it’s been gently taken care of.
 

Shankara launches Hydrating Body Wash
 

Talking about the new launch, Astha Katpitia, Head of Shankara India, shares, “Body care is a daily ritual that allows us to care for ourselves with intention. With Shankara’s Hydrating Body Wash, we have reimagined this everyday moment, blending time-honoured ingredients that nourish the skin while saving up to 1,000 litres of water a year. A formula that rinses off 30% faster, It reflects our commitment to creating daily rituals that are gentle on you and gentle on the earth.’’
 

Shankara’s Hydrating Body Wash brings care and intention back into daily routines with a thoughtful formula that cleanses, nourishes, and supports the skin. Each use becomes a mindful pause that cares for you while honouring the environment.
 

Shop now at

Instagram: www.instagram.com/shankaranaturalsindia/
Website: www.shankara.in/products/natural-sulphate-free-hydrating-body-wash

VAHDAM® India, a leading homegrown wellness brand bringing India’s finest teas, herbs, and botanicals to the global stage, has been honored as one of India’s Great Mid-size Workplaces 2025, securing an impressive Rank 17. The company has also been recognized among India’s Best Workplaces™ in FMCG 2025 by the Great Place to Work® Institute.
 

This prestigious certification underscores VAHDAM® India’s deep-rooted commitment to fostering a progressive, people-first workplace culture. With a focus on empowering employees through continuous learning, leadership development, and a culture of transparency, the company continues to set benchmarks in employee experience and organizational excellence.
 

Kalpesh Tiwari, Chief Human Resource Officer, receiving India’s Great Mid-size Workplaces 2025 Certification on behalf of VAHDAM® India
 

The company’s Trust Index score has risen significantly — from 85 in 2023 to an impressive 94 in 2025 — reflecting the growing confidence and satisfaction among its workforce.
 

In line with the evolving business landscape, VAHDAM® is actively embracing advanced technologies such as AI, ensuring all functions and teams are equipped with the right tools and training to stay ahead of the curve.
 

Bala Sarda, Founder & CEO, VAHDAM® India, said, "This recognition is a testament to the incredible people who power VAHDAM®. From the very beginning, we’ve believed that building a truly global brand from India is only possible with a team that feels valued, inspired, and empowered. Our culture reflects our core values — entrepreneurial spirit, transparency, and a strong sense of purpose. As we scale, we’re also investing in future-ready capabilities, embracing technologies like AI to drive innovation and efficiency across the board. This milestone motivates us to raise the bar even higher."
 

Kalpesh Tiwari, Chief Human Resources Officer (CHRO), VAHDAM® India, added, "We’re honored to be counted among India’s top workplaces. At VAHDAM®, our culture is built on collaboration, accountability, and continuous growth. We’re not only focused on building strong people practices but also on future-proofing our workforce by actively upskilling teams in areas like AI and digital tools. This recognition reflects our commitment to creating a space where individuals thrive both personally and professionally."
 

The certification comes as part of a rigorous evaluation conducted by Great Place to Work®, the global authority on workplace culture, which identifies organizations that create exceptional employee experiences through trust, pride, and camaraderie.
 

VAHDAM® India has been consistently praised by its employees for its inclusive leadership, dynamic work environment, and innovative approach to business — all of which have contributed to a culture of creativity, collaboration, and continuous improvement.

About VAHDAM® India

Founded in 2015 by Bala Sarda, VAHDAM® India is on a mission to build a homegrown Indian brand for the world. With direct sourcing from farms and estates across India, in-house manufacturing at its 100,000 sq. ft. BRC Certified facility, and strong distribution in key global markets like the USA, Canada, and Europe, VAHDAM® has grown into a leading global wellness brand.
 

Backed by strong customer love and organic endorsements from global icons like Oprah Winfrey, Mariah Carey, and Martha Stewart, VAHDAM® has raised over 290 crores in funding. It is a Certified Plastic Neutral and Climate Neutral brand and contributes 1% of its revenue to support the education of tea growers’ children.
 

Learn more at www.vahdam.com | Follow us on Twitter, Instagram, and LinkedIn.

India Gate Uplife introduces -Gut pro and Weight Watchers; their newly launched healthy cooking oils

The debut range under the India Gate Uplife portfolio includes two functional blended edible oils: GUT Pro Oil, India’s first gut-friendly cooking oil, and Weight Watchers, a weight-management variant. These products have been developed to offer targeted health benefits for digestive wellness and calorie-conscious eating while preserving the flavour and familiarity of everyday Indian cooking.

GUT Pro Oil is fortified with Pro Digest™, a proprietary system that supports digestive balance. With 40% higher Gamma Oryzanol content compared to the leading brand in the category, the formulation delivers proven anti-inflammatory and antioxidant benefits, supporting gut health and normal blood function. The launch campaign draws a compelling parallel between the human body and a high-performance engine, with the message: “Keep Your Gut Revving.”

Weight Watchers, a second offering under the same line, features Lite Soak technology, which helps reduce oil absorption, enabling lower calorie intake without compromising on taste. This variant is also enriched with Gamma Oryzanol, known for its cholesterol-lowering and health benefits.

“The launch of India Gate Uplife marks a strategic step in KRBL’s vision to evolve into a multi-category, multi-brand FMCG player. With Uplife, we’re building on the trust of India Gate to meet the evolving aspirations of Young India, offering products that are thoughtful, purposeful, and seamlessly integrated into everyday living. Uplife is more than just a new offering—it’s our commitment to becoming a long-term lifestyle partner for today’s dynamic consumer,” Ayush Gupta, India Business Head, KRBL Limited.

The products are currently available across modern trade outlets, leading e-commerce and quick commerce platforms; and to be followed by general trade. The launch will be amplified with a full-funnel 360° push, spanning digital channels, OTT along with in-store visibility. In its first phase, the brand has also onboarded nutritionists, food influencers, and fitness creators to build awareness around gut health and smart cooking oils; along with creator-led content, and health-focused integrations.

This launch marks a critical milestone in KRBL’s transformation into a diversified, health-first FMCG player. The company plans to expand the Uplife range across multiple categories, building a robust portfolio of functionally enhanced food products aligned with the aspirations of modern Indian households for a healthy lifestyle.

Mr Rajiv Kumar, Vice Chairman, DS Group

Over the past three fiscal years, Pulse has registered an impressive Compound Annual Growth Rate (CAGR) of 15% against a CAGR of 9 % in the hard boiled candy segment industry. This consistent growth in revenue highlights the brand's strong pull across both urban and rural markets, especially when the broader market dynamics have not been as buoyant. According to market data, Pulse candy currently holds a 19% market share in India’s hard-boiled candy segment and has been growing consistently. This significant share, achieved in a highly competitive landscape, reflects the brand's strong consumer pull and high repeat purchase rates. In the initial years following its launch, Pulse candy prioritized the establishment of robust distribution thrust, focusing on both expansion and deeper market penetration. Today, the distribution system has evolved significantly, becoming far more robust and efficient. This enhanced system optimizes inventory flow, expands customer touchpoints, and improves market responsiveness. This results in a mature and well-managed supply chain.

“DS Group’s vision for Pulse, a leading Indian ethnic confectionery brand in India, is to evolve it into a multi-format, multi-occasion offering. We plan to achieve this by strategically moving into adjacent product categories, exploring innovative new formats, and capitalizing on the rich tapestry of regional flavors. Our consistent focus on brand building, enhanced consumer engagement, and achieving deeper market penetration will help us maintain our leadership position. We're aggressively pursuing both domestic and international markets for expansion. On the domestic front, we're leveraging our robust distribution network that has a reach of over 35 lakh outlets across India,” said Mr Rajiv Kumar, Vice Chairman, DS Group.

"Pulse, with its delightful fusion of fruity and surprisingly tangy flavors, particularly the familiar raw mango with a zesty core, offered an unparalleled sensory experience to the consumer. This distinctly appealed to India's preference for tangy tastes which was a significant departure from the Western-format candies prevalent at the time. Pulse candy stands as a testament to the evolving Indian consumer who is more value-conscious today and DS Group truly leveraged this understanding by disrupting the market with its pricing strategy. At a time when 86% of the hard boiled candy market was at the 50-paise price point, Pulse boldly launched at INR 1. This wasn't just a higher price; it was a perceived higher value that resonated deeply with our palates and our pockets,” Mr Kumar added.

“Pulse revolutionized the confectionery market by challenging the notion that candies were solely for children. It strategically tapped into an overlooked demographic, the adults, thereby significantly broadening the consumer base for impulse confectionery. Why should kids have all the fun? That was the premise. We leveraged our keen understanding of local palates and unmet consumer needs, allowing Pulse to redefine the segment and establish itself as a trendsetting brand with remarkable consumer loyalty. Even our packaging and design for Pulse was clutter breaking,” he said.

DS Group revolutionized the Indian confectionery market in 2015 with Pulse. Leveraging its expertise in flavors and fragrances and deep understanding of Indian ethnic tastes, the organization reimagined the hard-boiled candy into a vibrant sensory experience with a surprising tangy core. Pulse was born out of a sharp consumer insight. Mango once captured 50% of the hard-boiled candy market, with raw mango accounting for 26% of this share, making it the dominant flavor profile within that segment. Leveraging the nostalgic element of the raw mango, DS Group transformed it into an innovative product.

Pulse's success stemmed from its raw mango flavor profile resonating with Indian palates and the signature tangy core delivering a layered sensation. Targeting all age groups, Pulse bridged traditional tastes with the contemporary format – it brought Indianness into a Western format, appealing to everyone. Driven initially by strong word-of-mouth and a loyal base, its differentiated positioning with "Pran Jaaye Par Pulse Na Jaaye" deeply resonated. Flavour extensions like Guava, Orange, Pineapple, and Litchi, along with format innovations like 'Shots' in the original Kachcha Aam flavour, have helped keep the brand fresh and relevant in India's impulse confectionery segment.

The Pulse brand's trajectory from disruptive entrant to industry leader is also an IIM Ahmedabad marketing excellence case study, complementing its sustained benchmark-setting in product innovation and marketing proficiency. The IIMA case study offers a deep dive into the innovative marketing strategies and strategic decisions behind Pulse Candy's remarkable success. It comprehensively explores how the DS Group identified a market need, developed a unique product, and overcame challenges to achieve its phenomenal rise to prominence. Pulse candy pioneered India's hard-boiled sector and its unconventional marketing also gained recognition, notably the 'Pulse of the Sky' campaign, which entered the Limca Book of Records for simultaneously flying 1,150 kites during Uttarayan 2023 making it the only hard boiled candy to enter the Limca Book of Records. Pulse cultivated enduring brand engagement through initiatives like the award-winning 'Pulse Ka Pandal,' Pulse Ganesh Mahotsav and received widespread industry acclaim for various campaigns securing accolades across platforms like the Abbys South Asia and Kyoorius Creative Awards.

In fact, Pulse Candy’s initial success was significantly driven by strong word-of-mouth, organic posts by celebrities and influencers, several user generated content from a loyal consumer base and social media promotion.

Pulse expanded its product line by adding 'Pulse Golmol – Imli Flavour,’ a treat that takes one on a nostalgic journey. Inspired by the familiar tamarind (imli) flavour that has delighted generations again, Pulse Golmol Imli is a tangy soft chew. Made from high quality ingredient, ‘Pulse Golmol Imli Goli’ is infused with natural tamarind. It offers a distinctive combination of tangy and sweet flavours, delivering an irresistible burst of fun filled tanginess.

DS Group's culture of innovation and commitment to quality is evident across all segments of the confectionery business of DS Group. Besides Pulse candy, DS Group has also crafted compelling brand narratives and distinct consumer propositions for its key brands like Pass Pass, Rajnigandha Silver Pearls, Chingles, Oval, Piñata, Cherio, Pulse Golmol and LuvIt. In the competitive Indian Ethnic Confectionery segment, DS Group stands out with its diverse offerings. Pass Pass offers a vibrant mix of flavours crafted for those who enjoy layered taste experiences, while Rajnigandha Silver Pearls continues to lead the market with its iconic, single-ingredient purity. With continuous innovation, DS Group has successfully transformed the Indian Ethnic Confectionery category into a branded and organized market, providing consumers with unique options to suit their preferences.

For more details please contact – dsgroupprteam@prpundithavasred.com.

Bisleri International Implements its Bottles for Change initiative at Puri Rath Yatra 2025
 

As part of the drive, plastic collection bins were strategically placed at high-footfall areas along the Rath Yatra route to encourage pilgrims and visitors to dispose of plastic responsibly. The initiative also engaged Self-Help Group (SHG) members to facilitate on-ground segregation of plastic waste. All collected plastic was transported to a designated Material Recovery Facility (MRF) for sorting, processing, and subsequently to recycling facilities, thereby ensuring that no plastic waste ends up in landfills.
 

Commenting on this initiative, Mr K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., said, "The Puri Rath Yatra presents a great opportunity to promote environmental responsibility. Through our Bottles for Change initiative, we are proud to support the Yatra by integrating sustainable practices ranging from bin placement and community engagement to material recovery and post-event clean-ups. Our efforts aim to ensure that the celebrations are both joyful and environmentally conscious."
 

Additionally, to ensure cleanliness and raise awareness about environmental stewardship, Bisleri will also conduct two large-scale clean-up drives post the event in collaboration with students and citizen volunteers, reinforcing the values of shared civic responsibility and collective climate action.
 

Bisleri International Implements its Bottles for Change initiative at Puri Rath Yatra 2025
 

The campaign at Puri is a part of Bisleri’s Bottles for Change footprint in Eastern India and vital in making plastic circularity a community-led movement. BFC initiative focuses on promoting plastic recycling, with Material Recovery Facilities (MRFs) playing a key role. Bisleri has established these MRFs across India, including in Harvalem (Goa) Tiruvallur Municipal Corporation and SRM University (Chennai), Ranthambore National Park (Sawai Madhapur), and K East Ward (Mumbai). These MRFs, along with the Bench of Dreams initiative, contribute significantly to building a circular economy by reducing the environmental impact of waste and fostering sustainable consumption patterns.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
 

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
 

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

This season, the Sound of Sting® isn’t just heard, it leaves an impact! And it might just take you to the racetrack of your dreams

The contest kicked off with a post on the @sting_india Instagram handle, inviting fans to take part in this once-in-a-lifetime experience. The challenge? Spot the iconic “Stinggg” sound wherever it’s heard—whether in across digital platforms, or in ads and share it for a chance to win F1 Grand Prix tickets. This unexpected sonic moment is set to spark a nationwide hunt, transforming Sting® from just an energy drink into a cultural signal, a fandom trigger, and a sound that refuses to go unheard.

Ankit Agarwal, Director, Energy at PepsiCo India said, “With this extension, we’ve doubled down on the ‘Sound of Sting’ campaign by turning a cultural moment into a platform for deeper brand engagement. Our association with Formula 1 allows us to amplify Sting’s high-energy persona through sound – a powerful, ownable brand asset. This campaign reflects our strategic shift toward immersive, experience-led marketing that resonates with India’s youth and keeps Sting at the heart of culture, conversation, and disruption.”

The contest marks the next chapter in Sting’s high-decibel, youth-first Sound of Sting® campaign, which went viral earlier and revealed the brand as the official energy drink partner of Formula 1. By placing sound at the centre of its storytelling, Sting® isn’t just riding cultural moments, it’s amplifying them.

From June 27 to July 13, fans across India can participate by identifying where they hear the “Stinggg” sound. A few lucky winners will be selected for an adrenaline-fueled F1 Grand Prix experience. Prizes* will be awarded by the end of August 2025. *T&Cs apply.

For more details on how to participate, fans can visit the official @sting_india Instagram page.

So, turn up the volume, follow the buzz, and let the “Stinggg” lead you to the ultimate F1® experience.
Because this season, if fans can hear it – they just might live it.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. 

KLAW - All 3 flavors - Spicy Guava, Pudina Blast & Sweet Chilli

Positioned to break the clutter in the wholesome snacking category, KLAW builds on the Blue Tribe Foods commitment to purposeful innovation in food. With its unique supergrain blend and unconventional Indian-inspired flavours, KLAW is designed to stand out in a cluttered snacking market — adding energy and attitude to everyday snacks.

KLAW brings together clean ingredients and uncompromising taste in Supergrain  puffs that’s light on the conscience and heavy on satisfaction. With a signature flour blend comprising Jowar, Moong Daal, Pea Protein, Red Rice, Quinoa, Rice, Chickpeas, and Soy Protein, every bite is a celebration of nutrition and indulgence. The snacks are baked, not fried, contains 9g of protein, and use a combination of rice bran oil and olive oil, keeping them clean, crunchy, and craveable.

But what really sets KLAW apart is its devilishly good approach to flavor. Launched in three bold variants – Sweet Chilli, Spicy Guava, and Pudina Blast – each puff is an unexpected explosion of taste designed to delight and surprise. Sweet Chilli offers a Thai-inspired tangy heat, Spicy Guava plays with a uniquely Indian fruit-and-fire combo, and Pudina Blast gives a refreshing punch with an edge.

Speaking on the launch, Sandeep Singh, Co-founder of Shivanika Foods, said, “We’re seeing a clear shift in what people expect from their snacks — they want something genuinely wholesome, but also full of flavour (taste). With KLAW, we’ve used a thoughtful mix of supergrains that not only add nutritional depth but also give the product its unique texture and taste. It’s designed to be a smarter choice for those moments of indulgence — baked, not fried, made with olive oil, and offering 9g of protein. Our aim is to build a brand that lives at the intersection of better-for-you nutrition and bold, modern snacking — a space that’s rapidly growing in India. With our first launch on Swiggy Instamart and select offline stores, we’re targeting a digital-first, GenZ urban audience actively looking for smart, functional snacks that fit into their fast-paced lives.”

Nikki Arora Singh, Co-founder of Shivanika Foods, added, “We created KLAW to bring a spark back to healthy snacking. Everything — from the product to the packaging to the tonality — is designed to feel fun, cheeky, and energetic while still being the healthier, more mindful choice. We wanted it to speak to a new generation of snackers who are health-aware but not willing to give up on taste or personality. That’s why we’ve built this ‘Devilishly Good’ identity — it captures our brand spirit perfectly. You’ll see that mischief in the flavor profiles like Spicy Guava, Sweet Chilli and Pudina Blast, in the bold colors of the packs, and in the language we use across platforms. KLAW isn’t just a snack — it’s a mood, it’s a vibe.”

KLAW Supergrain Protein Puffs are now available on quick commerce platforms Zepto and Swiggy Instamart across Delhi, Mumbai & Bangalore. They are also available across General Trade and Modern Trade channels in Delhi and Mumbai. Priced at an MRP of Rs. 50 per pack, KLAW offers an accessible and attractive option for smart snacking throughout the day — whether it’s post-gym, between meetings, or simply when the munchies hit

To amplify the launch, KLAW has rolled out a multi-platform marketing campaign that includes influencer-led content, promoter-led wet sampling at modern retail stores, and on-ground RWA activities to drive awareness and product trials across key markets.

About Shivanika Foods

Shivanika Foods Private Limited is on a mission to reshape the future of food, making sustainable, conscious, and guilt-free snacking a delicious everyday choice. At the heart of this journey are its two distinctive brands: Blue Tribe and KLAW Snacks. Blue Tribe leads India’s plant-based revolution, offering flavourful, sustainable meat alternatives powered by advanced R&D, reinventing popular frozen favourites for a guilt-free experience. KLAW Snacks brings a bold twist to clean eating with Supergrain Puffs in wild, devilishly good flavours, making healthy snacking as exciting as it is wholesome. With these healthy snacking brands, Shivanika Foods is focused on creating a healthier, tastier, and more responsible world - one snack at a time.

Celebrity Chef Sihi Kahi Chandru becomes the Brand Ambassador for Kwality Foods' First-of-its-Kind Sambar Masalas tailored for Idli and Rice

In a recent consumer insight study conducted by Kwality Foods, one key observation stood out: “For a perfect Idli experience, an equally perfect Sambar is essential. Yet, the market lacks options that truly deliver the authentic, home-style flavour people crave.”

L to R: Mr. Naresh Pagariya, Managing Director-Pagariya Foods, Celebrity Chef Sihi Kahi Chandru & Mr Dheeraj Jain, Director-Pagariya Foods at the launch event

Rising to this challenge, Kwality Foods is proud to be the first to launch two distinct Sambar Masalas, each carefully crafted to bring back the taste of traditional, home-made cooking:

• Kwality Idli Sambar Powder: A clear, aromatic Sambar mix that delivers a delicate balance of sweet, salt, and spice—reminiscent of the comforting flavours found in every South Indian home, perfect to enhance your breakfast moments.

• Kwality Rice Sambar Powder: A rich and robust masala that brings depth and wholesomeness to rice-based meals, offering the full-bodied, slow-cooked taste of traditional family recipes.

Both variants are proudly developed in the Kwality Recipe Lab, where culinary traditions meet innovation. Each spice blend reflects the brand’s deep commitment to preserving the soul of Indian cooking while adapting to today’s fast-paced lifestyles.

Further adding to the flavour and credibility of this launch, Kwality Foods is thrilled to welcome celebrated Karnataka chef and television personality, Sihi Kahi Chandru, as its official brand ambassador. With decades of culinary experience and a deep cultural connection to South Indian cuisine, Chef Chandru brings authenticity and trust to the Kwality brand. His association will play a key role in driving awareness and relatability across households in Karnataka and beyond.

Speaking on the launch, Mr. Naresh Pagariya, Managing Director, said, "At Kwality, we always strive to understand the pulse of Indian kitchens. This innovation fills a long-standing gap by offering Sambar powders that are not just convenient but also rich in authentic, home-made taste."

Mr. Dheeraj Jain, Director, added, "Indian cooking is deeply emotional and rooted in memories. With these two distinctive Sambar Masalas, our goal was to bring back the traditional flavours that remind you of your mother’s or grandmother’s kitchen. We’re proud to offer a product that truly celebrates South Indian culinary heritage."

This launch further expands Kwality Foods’ regional spice and instant mix portfolio, following the successful introduction of beloved products like Rava Idli Mix, Puliyogare Mix, Bisibelebath, Vangi Bath, Sambar Powder, and Rasam Powder.

With this innovation and the association of Chef Sihi Kahi Chandru, Kwality Foods reaffirms its position as a progressive, ‘Made in India’ food brand that blends authenticity, taste, health, and convenience—bringing the warmth of home-cooked meals to every plate.

Amway India launches Nutrilite Triple Protect to support immunity, skin health and gut balance

Commenting on the launch, Rajneesh Chopra, Managing Director, Amway India, stated, “As poor nutrition continues to impact over half the nation’s health, the need for clean, plant-based solutions for overall wellbeing has never been greater. Today’s consumers are prioritizing health like never before, with 52% ranking immunity as the top benefit they seek in supplements - underscoring a growing demand for holistic wellness recommendations. Keeping in mind the consumer needs and as part of our strategic business priority of Accelerating Product Innovation Pipeline, we are happy to introduce our latest innovation - Nutrilite Triple Protect by Amway. This one-of-a-kind formulation brings together science-backed ingredients to support immunity, gut and skin-empowering individuals to take a proactive, holistic approach to wellness. With a health-first approach, we at Amway are committed to empowering individuals to take control of their health and wellbeing and focus on enhancing their healthspan-living not just longer, but healthier lives.”

Nutrilite Triple Protect embodies the philosophy of sustainable, plant-based, and evidence-backed nutrition. Each serving delivers 100% of the Recommended Daily Allowance (RDA) of Vitamin C, ensuring support for immune health. The formulation includes Acerola Cherry extract-sustainably sourced from certified organic farms in Ubajara, Brazil-which contains nearly seven times more Vitamin C than Amla. It also includes 40mg of Turmeric Extract (equivalent to 50 times raw turmeric) and 167mg of Licorice Extract (equivalent to six times raw licorice), both sourced from certified organic farms, contributing to its powerful anti-inflammatory and antioxidant benefits. Made without artificial colors, flavors, or preservatives, this thoughtfully combined formulation has ingredients that support immune, gut, and skin health. 

Talking about the power-packed formulation, Amrita Asrani, Chief Marketing Officer, Amway India, said, “Nutrilite Triple Protect is a testament to Amway India’s ongoing commitment to advancing holistic well-being. Packed with Acerola Cherry, Turmeric, and Licorice, this powerful trio has nutrients that come together to support overall health. At the frontline - as a soldier - is Acerola Cherry, used as one of the sources of vitamin C along with ascorbic acid to support the immune system. Next in line is Licorice, as a peacemaker – Licorice exhibits anti-inflammatory & antioxidant properties that may support the body’s overall defense mechanism. Finally, Turmeric takes on the role of the protector, neutralizing free radicals and providing antioxidant benefits. Together, these ingredients form a triple-action formulation that works harmoniously to support immunity, reduce inflammation, and provide antioxidant benefits to promote overall wellness." 

With Nutrilite Triple Protect, Amway India is reaffirming its commitment to helping millions embrace wellness as a way of life. Backed by 90 years of global expertise in nutrition, Nutrilite continues to lead the way, emphasizing sustainability, scientific innovation, and a commitment to preventive healthcare. Nutrilite’s seed-to-supplement philosophy, ongoing R&D investments, and uncompromising quality standards ensure the delivery of world-class quality products with safe, pure, and effective ingredients supporting a healthier future. 

Nutrilite Triple Protect is now available exclusively by Distributors/ Amway Business Owners across India, and to know more, visit the company’s website www.amway.in.

About Amway India 
Amway India, one of the leading FMCG Direct Selling companies supporting health and wellbeing, is an ultimate wholly owned subsidiary of Amway Corporation (Alticor Global Holdings Inc), USA, the world's #1 direct-selling company. Globally, Amway is a 65+ years old, US$ $ 7.4 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D have seen more than 750 global patents granted and a few more patents pending. Amway has more than 800 scientists, engineers, and technical professionals who extend its innovation and science capabilities to deliver global, regional, and local product research and development.

Amway India sells close to 140 daily-use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Selling Partners who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money-back guarantee for 100% satisfaction of use. 

Amway’s first manufacturing facility in India, located at Nilakotai in the Dindigul district of Tamil Nadu, has won the prestigious LEED Gold Certification from the U.S. Green Building Council as one of the most environment-friendly and sustainable facilities in the country.

Amway products are popular not just in India but across the world. Nutrilite, the world's No. 1 selling vitamins and dietary supplement brand, has established itself as a leading brand in the vitamins and dietary supplements category in India as well. The company also offers a range of beauty & skincare products under Artistry Skin Nutrition™️, which is a blend of Artistry skin science and Nutrilite expertise, infused with Nutrilite ingredients that are clean and traceable.

¹ Acerola cherry is used as one of the sources of vitamin C
² Disclaimer: Nutrilite Triple Protect is only a product name and the ingredients supports for the stated benefits
³ According to a report by the Indian Council of Medical Research (ICMR), 56.4% of the nation’s disease burden is linked to inadequate nutrition. health.medicaldialogues.in
⁴ Nutraceuticals: Vitamins, Minerals & Supplements – India – 2024
⁵ Source: USDA and IFCT

⁶ www.directsellingnews.com/global-100-lists
⁷ SOURCE: GlobalData, gdretail.net/amway-claims

Bisleri Powers GMR Rugby Premier League as the Official Hydration Partner
 

GMR Rugby Premier League, a groundbreaking franchise-based Rugby 7s competition, kicked off on June 15, 2025, at the Andheri Sports Complex in Mumbai. Featuring six city-based teams—Bengaluru Bravehearts, Chennai Bulls, Delhi Redz, Hyderabad Heroes, Kalinga Black Tigers, and Mumbai Dreamers—the league highlights top-tier talent from India and across the globe. Spanning 34 matches over 15 action-packed days, the RPL promises to captivate audiences nationwide. Backed by an exclusive 15-day window granted by World Rugby, the league has attracted marquee international stars, including Olympic medallists, World Champions, and former World Player of the Year honourees.
 

Expressing his excitement on this association, Tushar Malhotra, Director of Sales & Marketing at Bisleri International Pvt. Ltd., said, “We’re thrilled to partner with GMR Rugby Premier League in its inaugural season—a tournament that distinguishes itself through both its bold vision and international impact. This collaboration is part of Bisleri’s broader sports marketing program, which now includes 56 active partnerships across various disciplines. Through this association, we’re proud to support some of the world’s top rugby athletes with our premium hydration solutions, while engaging global sports fans through compelling content and immersive experiences.”
 

Mr Satyam Trivedi, CEO, GMR Sports, said, “We are delighted to welcome Bisleri International as our Official Hydration Partner. Hydration is essential for peak athletic performance, and Bisleri's reputation for premium quality aligns perfectly with our commitment to providing world-class facilities and experiences for our players and fans of rugby. We are excited about the innovative content and engagement opportunities this partnership brings."
 

The RPL is broadcast live on JioHotstar, bringing the excitement of Rugby to fans across the country.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Limonata, Spyci Jeera Rev and Pop. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. 

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Mr. Padmanabh Shah

Mr Shah added, “SPEZI is a sparkling, fresh mixed drink made from cola and orange soda. The fizzy cola mix is non-alcoholic. Flavor plays an important role in soft drink selection, and expanding flavor variety is what is creating the add-on demand. SPEZI is a Fun Drink and India is Loving it.”

To amplify awareness, Heimat has rolled out an all-India campaign inside PVR INOX cinema lobbies, matching Spezi’s bright visual identity with high-footfall movie nights. Parallelly, a digital-push is given to consumers in immersive ways to share the cola-orange experience online. The dual approach—for reach and performance marketing for precision—reinforces Heimat’s data-led philosophy while building Spezi’s as a playful drink. 

Drawn from the lived experiences of over 1,000 menstruators across eight major cities, aged between 18-45 years, the report unveils a rarely measured truth known to women: Every cycle brings not just blood but an unspoken mental load carried in silence. The emotional strain, disrupted routines, and the pressure to “push through” without complaint- a critical yet long-ignored dimension of menstrual health has been finally acknowledged through the findings of this report.
 

Beyond Blood: Mahina Launches India’s First Report on the Invisible Mental Load of Menstruation
 

While conversations around menstruation have long focused on rural access, hygiene, and age-old taboos, Mahina’s new report shifts the spotlight to an often-ignored reality: the urban menstruator. It uncovers critical gaps in awareness, product design, and support—bringing to light the invisible mental load that comes with managing a period every month, for 30 to 40 years of a woman’s life.
 

Speaking about the report Natasha Jamal, Founder of Mahina said, “For too long, the mental load of menstruation has been normalised and ignored. This report is Mahina’s way of saying: we see it, we measure it, and we’re done accepting silence as the standard. We’ve always talked about periods in terms of blood. But what no one talks about is everything else, the planning, the pretending, the emotional weight. With this report, we wanted to name that invisible labour and finally give it the recognition it deserves.”
 

To view the full report, click here; Summary of the report given below:
 

Report Summary

What Every Period Truly Demands

Menstruation is more than a biological function—it’s a recurring experience that demands ongoing adjustments. Yet, much of this burden remains unseen, unheard, and unacknowledged.

• 62% of menstruators reported masking their period symptoms to appear ‘normal’ in professional and social settings.

• 73% said they are impacted by hormonal and emotional changes during their period but feel compelled to underplay

• Only 3% of menstruators report making no changes during their cycle. The remaining 97% adjust and adapt their lives every month to accommodate menstrual symptoms—physically, emotionally, or logistically. Nearly 3 in 4 women experience a week of routine disruption and hidden labor every month.
  ​

The First Period Comes with No Manual

A generational influence often shapes how young women navigate their menstrual cycles, yet remains largely unspoken — despite more open conversations today, the first period is still marked by anxiety, confusion, and frustration.

• 76% of menstruators felt the emotional weight of their periods at 8-14, on the onset of their 1st cycle

• While 73% were introduced to menstruation by their mothers, 4 in 5 still felt unprepared for their first period.

• Half of menstruators say they felt excluded by family during their periods, and 2 in 3 say men expect them to manage it quietly.
   

The Physical and Mental Load
 The mental load shapes how menstruators speak, sit, sleep, and move.

• Leak anxiety is a major contributor to menstrual stress: 72% use extra protection during their period, yet 67% still experience leaks.

• 38% wake up in the middle of the night to check or change menstrual products.

• Many resort to layering or using multiple products simultaneously.

• Emotionally, 64% feel “unlike themselves” during PMS, and 58% dread their periods due to unpredictability.

• Among women aged 25–30, 2 in 3 experience heightened daytime anxiety about leaks

• Amongst this 3 in 5 sit or move cautiously in public during their periods.

• Remarkably, 1 in 4 respondents said they would prefer to skip their period entirely, highlighting how burdensome and disruptive the experience can be.
   

How Modern Menstruators Have Adapted
 What menstruators want isn’t more—it’s getting the basics right.

• 56% prioritize comfort and flexibility as their most urgent needs, followed by leak-proof protection and skin-friendly materials.

• In the absence of institutional support, menstruators are creating their own systems of care: 74% carry period products not only for themselves but also for friends, colleagues, and even strangers—a quiet but powerful culture of mutual support.

• Additionally, 1 in 3 use digital tools like cycle trackers and mental wellness apps to better manage their periods.
  ​

Additionally, an interesting insight from the report also revealed a complex duality in society today: while 1 in 2 respondents believe period pain is real, yet underestimated and 53% support open conversations, deep-rooted biases continue to persist. More than half still view period blood as impure; 55% think periods should last exactly five days; and 71% believe delaying a period with medication is harmful. These conflicting attitudes—often held by the same individuals—show there is no singular narrative, only recurring patterns of silence and stigma. It is in this quiet tension between progress and taboo that the real story of menstruation unfolds.
 

In summary, the report highlights key gaps that must be addressed to raise awareness and drive a period revolution — one that challenges taboos, demands safer and more inclusive products, and reclaims the narrative around menstruation. The goal isn’t just to create products that do the job, but to innovate with purpose and ease the mental and emotional burden that menstruators carry every month
 

Mahina is deeply committed to leading this change, not just by innovating smarter, more supportive period care but by actively working to reduce the mental load menstruators face. Through this report, Mahina hopes to ignite a much-needed conversation around dignity, design, and the future of rural well-being.
 

About Mahina
Made in India and rigorously tested, Mahina is the country’s first brand offering bonded, leak-proof, absorbent period underwear, setting a new standard in menstrual care with a focus on comfort, performance, and sustainability. Aimed at transforming the period experience, Mahina provides meticulously engineered, reusable, and planet-friendly products personalized for every flow. Crafted with real Indian bodies and lifestyles in mind, Mahina blends form and function: a sleek, stitch-free gusset, four absorbency levels, and reusability for 100 washes. More than just a product, Mahina is a movement that champions body positivity, empowers informed choices, and advocates for menstrual equity.

Bisleri International and Apparel Group Announce Strategic Partnership to Expand Beverage Footprint Across the Middle East & Africa

Bisleri International, with a legacy of over 50 years, has a diverse product portfolio including Bisleri, the leading packaged drinking water brand in India; Bisleri Vedica, it’s premium Himalayan Spring water offering and a dynamic range of aerated beverages including Bisleri Limonata, Bisleri POP, Bisleri Spyci Jeera, Bisleri Rev and Bisleri Soda. The company’s operations span across 128 manufacturing centers with a robust distribution network catering to more than 500,000 outlets, alongside an established retail presence in the UAE Market with marquee sports sponsorships like the Dubai Marathon.

The Apparel Group, founded in 1996 in Dubai, is a leading player in the apparel retail and food and beverage sectors. With over 25,000 employees, the conglomerate manages a portfolio of 85+ brands and operates over 2,300 stores across 14 countries spread across the Middle East, India, Southeast Asia & Africa.

Commenting on the collaboration, Angelo George, CEO, Bisleri International said, “The Middle East and Africa markets represent significant opportunity for value creation in the beverage sector. There is a large Indian diaspora in the region which is already familiar with our brands. We have had sustained success in the UAE market in the past and I am delighted to announce the next chapter of our journey in the region with our strategic partnership with the Apparel Group. With Bisleri’s commitment to product quality and brand building and Apparel Group’s well-established presence and consumer understanding in the region, I am sure the partnership will be a perfect blend for success.”

Neeraj Teckchandani, CEO of Apparel Group, commented, "Our partnership with Bisleri International marks a strategic milestone in Apparel Group’s journey to diversify and scale new verticals across high-growth markets. Bisleri’s strong heritage, combined with our operational expertise and deep market understanding, presents a powerful opportunity to deliver exceptional beverage experiences to consumers in the Middle East and Africa. We look forward to building a long-term, value-driven collaboration that redefines beverage retail in the region."

This partnership reiterates both organizations' commitment to innovation, regional expansion, and elevating consumer experiences through strategic collaboration.

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Grown with care, delivered with freshness, Superplum’s premium lychees now available across India’s top retail and delivery platforms

These juicy, aromatic lychees are sourced from the finest orchards in Bihar, Uttarakhand, Punjab, and West Bengal, regions renowned for producing some of the best lychees in the world. Harvested at peak ripeness, the fruits are cleaned, de- stemmed, and packed at state-of-the-art facilities right at the farms. Each batch is carefully quality-checked, ensuring that only the freshest and safest fruits make their way to customers. They are then transported in refrigerated trucks directly to South and West India, preserving their taste, texture, and nutrition without the use of harmful chemicals or sulphites.

Traditionally, access to such high-quality lychees was limited to regions close to the farms. A large portion of fruit would often spoil during long-distance transport, making it nearly impossible for people in the South and Western parts of the country to enjoy them at their best. In fact, more than 40% of India’s lychee harvest goes to waste every year due to poor supply chain infrastructure.

Superplum is tackling this challenge through a modern, tech-enabled cold chain that keeps lychees cool and fresh from farm to table.

What makes these lychees even more special is Superplum’s traceability technology.

Every pack comes with a QR code that lets consumers trace their fruit back to the specific farm it came from—giving them insight into the journey of their food, and the confidence of knowing exactly what they’re eating.

These fresh and luscious lychees are now available on Swiggy Instamart, Amazon Fresh, Flipkart, and at modern retail stores like Lulu and Metro—delivered fresh and fast, without the mess of stems or leaves.

With Superplum, lychee season isn’t just back—it’s better than ever!

About Superplum
Superplum is an Indian agritech company revolutionizing the fresh fruit industry with a fully digital innovative supply chain. By partnering directly with farmers across India, Superplum delivers high-quality, safe-to-eat fruits to consumers in India and to retailers globally. With a focus on sustainability, transparency, and taste, Superplum is committed to enhancing the fruit-buying experience while uplifting Indian agriculture.

For more information, please log on to www.shop.superplum.com.