Prep, build, polish, glow! The complete MEROO nail edit: salon-grade results, HEMA-free gels and finishes made to last
 

Drawing on Jitendra Kumar’s experience in the salon supply business through Beauty Centre, a renowned salon supply store in Bengaluru operating since 2009, MEROO has been developed with a deep understanding of the requirements of salon owners, nail technicians and professional nail artists. The brand has invested over four years in research and development to create a product portfolio focused on balancing price, quality and trust.
 

“Having served the salon industry through Beauty Centre in Bengaluru since 2009, I’ve gained first-hand insight into the needs of salon owners and nail professionals. This experience, combined with over four years of research and development, led to MEROO—a professional nail care brand built around the three things the industry values most: price, quality and trust. Our vision is to empower nail professionals with reliable products that inspire creativity and deliver results,” said Jitendra Kumar, Founder of MEROO.
 

A Comprehensive Range of Professional Nail Products

MEROO’s product portfolio has been designed to support multiple stages of professional nail services, from nail preparation and enhancement to creative nail art and finishing. The range caters to professional nail technicians, nail salons and beauty academies seeking products for a diverse range of nail treatments and artistic applications.
 

The brand’s signature colour collection features 108 gel polish shades, alongside glitter, disco, cat-eye, neon and jelly finishes. Its broader portfolio includes builder gel bottles and jars, sculpting gels, platinum gels and acrylic systems, offering options for nail extensions, overlays and sculpted nail enhancements.
 

Complementing its colour and enhancement systems, MEROO also offers nail art products and professional accessories, including brushes, files, cuticle tools, magnets, drills, bits and UV lamps. This comprehensive product range is intended to support nail professionals across everyday salon services, contemporary nail trends and intricate nail art techniques.
 

Built Around the Needs of Salon Professionals

MEROO’s development has been shaped by its founder’s longstanding engagement with the professional salon industry. Through Beauty Centre, Jitendra Kumar has gained direct exposure to the products, preferences and practical considerations that influence purchasing decisions among salon owners and nail technicians.
 

This industry experience informed the brand’s four-year research and development journey, with a focus on creating a professional nail care portfolio that addresses the market’s expectations around price, quality and reliability.
 

The brand emphasises premium formulations, consistent quality, trend-forward colours and professional performance. Its stated product attributes include highly pigmented colours, self-levelling application and long-lasting wear, with HEMA-free and TPO-free options highlighted in its gel polish collection.
 

Building Partnerships Across the Professional Beauty Industry

With its launch in Bengaluru, MEROO aims to establish relationships with nail salons, independent nail technicians and beauty academies while contributing to the professional nail care segment in India.
 

The brand’s vision is to become a trusted professional nail care partner by combining a comprehensive product portfolio with an understanding of the everyday needs of salon businesses. By focusing on innovation, creativity, quality and dependable performance, MEROO seeks to support professionals in delivering high-quality nail services while exploring new techniques, finishes and trends.
 

The launch marks the beginning of MEROO’s journey to build a strong presence in the professional beauty industry and develop long-term partnerships with the salon community.
 

For more information about MEROO’s professional nail care products, visit www.meroo.in, follow @merooofficial on Instagram or contact the brand directly.
 

About MEROO

MEROO is a professional nail care brand dedicated to serving nail technicians, salons and beauty academies with a comprehensive portfolio of nail products. Its range includes gel polish and specialty colour collections, builder and sculpting gels, acrylic systems, nail art products and professional accessories. Founded by Jitendra Kumar, MEROO is built around the principles of innovation, quality, creativity, trust and performance, with a focus on developing products that meet the evolving needs of the professional salon industry.

Onto, a Bengaluru-based customer-first travel platform founded by former Groww professionals Jagdeep Singh and Shubham Goyal, has launched its services and raised USD 1 million in pre-seed funding. The funding round was led by Stargazer Fund and co-led by Singapore-based White Venture Capital.
 

Left to Right: Jagdeep Singh and Shubham Goyal, Co-founders of Onto
 

Onto launches with a simple promise: to stay on the traveller's side even after they pay. Its first offering, Price Drop Refund, automatically gives travellers the difference back when hotel prices fall after booking, including for eligible bookings made on other platforms. Onto brings together a team with experience in building consumer technology products. The company aims to extend a technology-led, customer-focused approach to travel, beginning with hotel bookings.

The company will use the fresh capital to scale operations, strengthen the company's technology infrastructure and develop new products as Onto builds towards a more connected, AI-led travel experience.

Jagdeep Singh, Co-founder, Onto, said, “The travel industry is built around transactions, so the moment you pay, everyone stops caring. We started Onto to be the platform that stays on your side after you book. Today, that means refunding you when your hotel's price drops, wherever you booked it. Tomorrow, it means looking after your entire trip, bringing every booking into one place, and using AI to show you only what matters to you, and why."

Shubham Goyal, Co-founder, Onto, said, “A customer-first platform has technology at its core. The systems should take the complexity away from the user. Refunding the difference when a price drops sounds simple. Doing it for every booking, including ones made elsewhere, means building a system that can recognise any hotel booking, understand it, watch it, and act on your behalf without you lifting a finger. We built that foundation first because the rest of Onto sits on it."

With Price Drop Refund, Onto continues monitoring hotel prices after booking. If the same hotel, room and dates become available at a lower price. Onto automatically refunds the difference. The feature also works for eligible hotel bookings made on other platforms. Travellers can bring their existing bookings to Onto and benefit from the same price-drop protection. Refunds are made to the original payment method, while travellers receive updates about price changes and refunds through WhatsApp and app notifications.

Onto's app recorded more than 2,000 downloads ahead of its official launch, indicating early interest in its approach to travel booking. According to the company’s early booking data, almost every booking experienced a price change after it was made, while one in two bookings resulted in an automatic refund to the traveller.

Onto has deeper integrations with multiple hotel suppliers, enabling it to offer bookings across domestic and international destinations from launch. Onto plans to expand beyond hotel bookings, with a focus on making the wider travel journey simpler and more personalised.

The company is developing AI-led capabilities intended to understand travellers’ preferences and past travel behaviour, recommend relevant options and explain why those recommendations may suit their needs. The goal isn't to make decisions for travellers. It's to remove the effort involved in getting to those decisions, while keeping the fun part of travel in their hands.
 

About Onto
Onto is a Bengaluru-based travel platform founded by Jagdeep Singh and Shubham Goyal. It helps travellers discover and book hotels while monitoring eligible bookings for price drops, including bookings made on other platforms. Onto is building towards a more connected and personalised travel experience.
 

For more information, please visit website: onto.travel.
 

Download the Onto app: onto.onelink.me/Cw2x/1abzgarq

Zaitoon honours employee loyalty in Chennai & Bengaluru

Speaking on the occasion, Noufal Narikkoli, Chief Executive Officer, Zaitoon Restaurant Group, said, “As Zaitoon celebrates its 17th anniversary, we take pride in how far we have come since our journey began in Chennai in 2009. Today, with 24 branches across India, Qatar and the UAE, and an annual customer footfall of approximately 15 million, our growth reflects the dedication of the people who have grown with us. Honouring over 210 colleagues who have completed more than a decade with Zaitoon is a heartfelt expression of our gratitude for their loyalty and contribution to the brand.”
 

Fardan T. K., Chief Operating Officer, Zaitoon Restaurant Group, added, “Behind every decade of service are countless busy days, challenges overcome and responsibilities carried with dedication. Many of these colleagues have helped us build teams, open branches and welcome generations of guests. Honouring their contributions with gold coins and motorcycles makes this anniversary especially meaningful.”
 

The initiative reflects Zaitoon’s commitment to recognising employee loyalty and fostering a culture of appreciation. As the group continues to expand, it remains focused on creating opportunities for its people while strengthening its presence across markets.
 

About Zaitoon Restaurant Group

Established in Chennai in 2009, Zaitoon is a multicuisine restaurant group operating 24 branches across India, Qatar and the UAE, with an annual customer footfall of approximately 15 million. Known for its diverse culinary offerings and family dining experiences, the brand continues to grow guided by its philosophy of “Serving Moments.”

Real Feedback, Real Improvement, A better Ai+ Experience

Across its smartphone portfolio, customers have appreciated Ai+Smartphone for its design, camera capabilities, battery life, performance and value for money. The Nova 2 Neo 5G has received positive feedback for its battery performance and accessibility, while the Nova 2 Power 5G has been appreciated for its overall experience and dual-tone design, particularly the Blue Fusion colour. The Nova 2 Ultra 5G has been recognised for its photography experience, performance and AMOLED display. Similarly, the Nova 2 5G and Nova 2 Pro 5G have received encouraging responses for their overall experience and value, while the Ai+ Pulse 2 has been appreciated for its battery, display and design.

Beyond positive reviews, Ai+Smartphone is actively using customer feedback to identify and address areas for improvement. Concerns related to camera stability, connectivity and device performance have been shared with product and technical teams, informing targeted over-the-air (OTA) updates and product refinements. The Nova 2 Ultra 5G, for instance, has received software updates aimed at improving camera stability. These insights are also being considered during product reviews and pre-launch testing to strengthen the experience offered by future devices.

Ai+ Smartphone has also made independent pre-launch evaluations an integral part of its product development approach through Project Open Review, inviting external feedback on its devices before they reach consumers. As of now we have over thousand registrations, from reviewers, creators, journalists, tech enthusiasts and, for the first time, ethical hackers to independently evaluate our devices. The initiative enables the brand to gather honest, unscripted feedback and incorporate necessary refinements into its products ahead of launch, reinforcing its commitment to Trust through Transparency.

Commenting on the approach, Archi Gogoi, Head of Brand, Marketing & Growth at Ai+ Smartphone, said, “At Ai+ Smartphone, we believe that building better technology starts with listening to the people who use it. Customer feedback helps us understand what we are getting right and where we need to improve. Whether through software updates, stronger product testing or more responsive after-sales support, our focus is on translating these insights into meaningful action. As we grow, we want our customers to know that their voices play an important role in shaping the Ai+ experience.”

The brand is also strengthening its after-sales operations through daily feedback collection, improved case tracking and closer coordination between customer support and technical teams. Dedicated teams conduct pre-launch testing to identify potential concerns, while software-related issues identified through customer interactions are being addressed. Where spare parts availability affects repair timelines, handset replacements are arranged wherever required and feasible to minimise customer inconvenience.

To make customer support more responsive and personalised, Ai+ Smartphone has strengthened its social media feedback and escalation process. Dedicated teams regularly monitor customer messages, comments and mentions, ensuring concerns are reviewed, prioritised and coordinated with Customer Service for timely action. The process focuses on proactive engagement, structured follow-ups and tracking cases through to resolution, helping deliver a more consistent and accountable customer experience. Ai+ Smartphone currently aims to resolve most service concerns within three to four days, depending on the nature of the issue and spare parts availability.

Ai+ Smartphone also plans to introduce customer experience videos following service resolution to better understand customer satisfaction and identify opportunities for improvement. Alongside product reviews and service feedback, these insights will help the brand refine its support processes, improve turnaround times and incorporate customer learnings into future product and service decisions.

As Ai+ Smartphone continues to expand its portfolio, customer feedback will remain central to how the brand evolves. By connecting real-world experiences with product development, software enhancements and after-sales improvements, Ai+ Smartphone is reinforcing its commitment to building technology not just for its users, but with them.

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

Crompton showcases IntelliSense FLO in its AI-powered Durga Puja film

For decades, Crompton Pumps has been a silent enabler in Indian homes - working quietly and smartly to simplify everyday life while being an integral part of special occasions and celebrations. Today, Crompton offers a wide range of pumping solutions that cater to diverse consumer needs – Residential Pumps for homes, Agricultural Pumps for farming communities, Specialty Pumps for specific applications, and now, Smart & Connected Control Panels that bring automation and intelligence to water management. This comprehensive ecosystem reflects Crompton's commitment to addressing every water-related need across different walks of life.

With its latest campaign, Crompton reinforces how the brand has constantly attempted to transform a functional category into a consumer-centric experience. By introducing smart technology and connected solutions, Crompton has evolved from merely providing pumps to offering complete water management ecosystems that understand and adapt to consumer lifestyles. At the centre of this Durga Puja story is Crompton IntelliSense FLO, a smart wired Water Level Controller that exemplifies this consumer-first approach by detecting water flow from the municipal water supply before operating the pump.

Speaking about the campaign, Tanmay Prusty, Chief Marketing Officer, Crompton Greaves Consumer Electricals Ltd., said, "Durga Puja is a celebration of devotion, family and togetherness, and at Crompton Pumps, we've always aspired to be more than just a product provider - we aim to be a trusted partner in our consumers' everyday lives and special celebrations. As a category, pumps have traditionally been viewed as purely functional, but we have been constantly evolving to change that perception. From our comprehensive range - Residential, Agricultural, Specialty Pumps to Smart & Connected Control Panels - our products continue to innovate with smarter, more connected solutions. Equally, as a brand, we are experimenting boldly with AI-powered storytelling to reimagine consumer engagement in what has been a low-involvement category. Crompton has been a silent enabler across festivals and everyday living, and we remain committed to innovating relentlessly - not just in our product offerings, but in delivering a trouble-free, delightful experience at every touchpoint. This AI-powered film captures the spirit of Durga Puja preparations and the meaningful role water plays in bringing celebrations to life, reflecting our dual commitment to innovation in products and experience, while staying true to our promise of 'Trusted Performance, Har Din."

Set against the backdrop of Durga Puja, the film opens with the aangan being cleaned and alpana being created as preparations begin for Maa Durga's arrival. It then moves through the making of bhog, serving of prasad and filling of the ghot, before the puja comes alive with the sound of dhaak and dhunuchi. Taking viewers from Shashti to Dashmi, from Maa's arrival to her farewell, the film captures the many rituals and preparations that shape the celebration. As the festivities unfold, Crompton Pumps becomes the trusted "paani ka Saathi" through every rasam and taiyaari - working intelligently and seamlessly to ensure water is available exactly when needed. The film beautifully showcases how smart technology blends into cultural traditions, making preparations simpler. It culminates in the brand promise of "Trusted Performance, Har Din" - a commitment that extends across Crompton's entire range of pumping solutions and control panels.

The film will run across Crompton's digital and social platforms throughout the festive period. Marking Crompton’s fourth film leveraging the power of AI in its festive campaigns, the initiative reflects the brand’s continued focus on combining technology with culturally relevant storytelling to create engaging consumer experiences. Through this campaign, Crompton aims to build a stronger connection with consumers by bringing its comprehensive pumping ecosystem into the cultural moments that shape their celebrations, while highlighting how the brand continues to innovate - from traditional pumps to smart, connected solutions - to make both everyday living and special occasions more effortful and delightful.

Film Link: 
YouTube: youtu.be/TTIWEPOOyO8?si=1vkYATlnCYCv1s_y 
Instagram: www.instagram.com/reel/DeUZ81XBDTD/?obrf=ampmbzhmd2Fpa3Zi 
Facebook: www.facebook.com/share/v/1DMovBWXan/?mibextid=wwXIfr 

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Crompton launches Intellisense SmartPro, a wireless water level controller

Traditional water level controllers used with submersible and openwell pumps typically require wiring between the overhead tank and the pump installed at ground level. This can involve additional installation work, civil modifications and associated costs, particularly in multi-storey buildings. While conventional pump panels offer essential motor protection, water level management often requires a separate controller, resulting in two independent systems and additional wiring. For consumers, a single integrated solution can simplify installation, reduce costs and enable hassle-free everyday water management. 

Key Features of the Crompton INTELLISENSE SmartPro

• Wireless Communication using LoRa Technology: Enables wireless communication between the Main Water Level Controller (MWC) and Overhead Tank Controller (OHT), supporting connectivity from the ground floor up to the seventh floor without requiring inter-floor wiring, helping reduce installation costs and hassle.

• Automatic Water Level Controller: Automatically starts the pump when the tank is empty and switches off once the tank is full, helping prevent overflow. A four-level LED tank status indicator on the main controller provides visibility into water levels.

• App-Based Control: Compatible with the Crompton Senze App, available on iOS and Android, allowing consumers to remotely monitor water levels, control pump operation, set up to 10 schedules and receive fault alerts on their smartphones.

• Protection Features: Helps protect the connected pump against voltage fluctuations, overload conditions and dry-run conditions

• Weatherproof Design: Comes with an IP65 weatherproof rating, making it suitable for installations exposed to varying weather conditions.

Designed for single-phase submersible pumps up to 2 HP, INTELLISENSE SmartPro is suitable for use with Oil-filled submersible pumps, Water-filled submersible pumps and openwell pumps. 

Commenting on the product, Anand Kumar N, Business Head – Pumps & Kitchen Appliances, Crompton Greaves Consumer Electricals Ltd, said, “At Crompton, our focus has always been on developing solutions that make everyday household responsibilities simpler and more convenient. Water management is an essential part of daily life, yet conventional systems can involve complex installations and multiple devices to manage water levels and protect the pump. With INTELLISENSE SmartPro, we have brought these functionalities together in a single integrated solution, giving consumers greater control over their water management needs while reducing installation-related complexities. This reflects our continued commitment to developing smart, connected solutions that combine comfort and convenience, offering consumers greater peace of mind, while delivering reliability and practical innovation.”

With INTELLISENSE SmartPro, Crompton continues to expand its portfolio of smart water management solutions, offering consumers a more convenient approach to managing their household water supply. The product reflects the company’s continued focus on developing solutions that simplify everyday routines while addressing practical consumer needs.

The Crompton INTELLISENSE SmartPro is available in the market and comes with a 12-month warranty and free installation. Consumers purchasing an eligible Crompton submersible pump and INTELLISENSE SmartPro controller together on a single invoice can also avail an additional six-month warranty, subject to applicable terms and conditions. The Crompton INTELLISENSE SmartPro is available across retail stores in India and e-commerce platforms.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company’s consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company’s storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India’s Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

JDS Banaras Continues the Tradition of Banarasi Weaving
 

A Family Story, Passed Down Four Times

Even before JDS Banaras was founded in 1913, the Shah family already had a deep love for the textile traditions of Banaras. That love, passed down through the family, led to the start of JDS Banaras. — a business built with one simple goal: to keep the true beauty and skill of Banarasi weaving alive.
 

Even after more than a hundred years, that same goal hasn't changed. The way people shop has changed a lot — from visiting stores in person to shopping online today — but JDS Banaras has stayed true to four simple values: respecting the craft, caring about quality, understanding what customers want, and never lowering its standards, all backed by its own workshop where the sarees are actually made.
 

"Being the best Banarasi saree shop in Varanasi was never about being the biggest — it was about being the most trustworthy," said Rajesh Shah, a fourth-generation member of the Shah family. "Every generation before us worked closely with Varanasi's weavers, and that same relationship is still at the heart of everything we do today."
 

Today, the family works together to carry this legacy forward. Rajesh Shah continues to focus on honesty and openness with customers, working closely with weavers to help people understand what really makes a saree special. Viresh Shah looks after the business side, working on ways to grow and serve more customers while keeping the same quality.
 

Supporting Thousands of Weavers

A single Banarasi saree is never made by just one person. It takes many hands — for preparing the thread, weaving, designing, and finishing. JDS Banaras works directly with over 3,000 skilled weavers, helping keep this traditional art alive.
 

This close bond with real weavers is what sets JDS Banaras apart, especially at a time when many fake sarees are being sold under the Banarasi name. JDS Banaras offers some of the most special and difficult weaving styles in Indian textile history — including Jangala (flowing floral patterns), Shikargah (detailed storytelling scenes), Meenakari (colourful thread work), traditional Brocade, Rangkat, and the slow, careful Kadwa and Cutwork weaving methods — each one needing hours of skilled handwork that no machine can copy.
 

One Trusted Name for Making, Supplying, and Selling

Unlike many shops that simply buy sarees from someone else to resell, JDS Banaras does everything itself — making, supplying, and selling genuine Banarasi sarees, all under one roof. This means the brand can keep a close eye on quality and authenticity at every single step, from choosing the thread to handing the finished saree to the customer.
 

As a leading Banarasi saree manufacturer, JDS Banaras has its own advanced production unit that helps keep every saree consistent and high in quality, from traditional designs to modern collections — without ever losing what makes a Banarasi saree truly special. As a Banarasi saree wholesaler, it supplies shops, boutiques, resellers, and designers across India and other countries, making sure real Banarasi sarees reach people everywhere. And as a retail store, its main showroom at Rathyatra Crossing, Varanasi, continues to offer friendly, personal help to customers and brides — including its own bridal and Banarasi lehenga collection.
 

JDS Banaras offers many types of fabric, including Katan silk, Tissue silk, Organza, Georgette (Khaddi), Tussar silk, Satin silk, Mashru, Cotton silk, and Mooga silk — giving every customer, whether shopping for a wedding, a festival, or everyday wear, a genuine Banarasi option to match their occasion and budget.
 

Real Proof of Authenticity, Not Just a Promise

As Banarasi sarees have become more popular across India and the world, so have fake and machine-made copies sold under the same name — making it harder for everyday buyers to know what's real. JDS Banaras deals with this directly: selected sarees carry Silk Mark certification, an official government check that confirms the silk is genuine, giving customers real proof they can trust.
 

"A Banarasi saree is often passed down from one generation to the next — it's seen as a symbol of love and purity," the brand shares. "That's exactly why we believe trust alone isn't enough. Customers should be able to check it for themselves."
 

Looking Ahead

As JDS Banaras steps into its second century, it continues to bring together family knowledge passed down over generations, modern-day production skills and a steady commitment to the weavers who make Banarasi sarees possible. For customers in India and abroad looking for the best banarasi saree shop in Varanasi, JDS Banaras remains what it has always been since 1913 — a name built not on size, but on trust.
 

Taking the Banarasi Legacy Beyond Varanasi

Since 2017, sacredweaves.com, the online sister brand of JDS Banaras, has carried the same legacy of authentic Banarasi craftsmanship to customers online. Built around the same values of purity, quality and trust, Sacred Weaves helps people in India and around the world find genuine Banarasi sarees, even when they cannot visit Varanasi in person.
 

About JDS Banaras

JDS Banaras is a Silk Mark-certified Banarasi saree maker, supplier, and seller based in Varanasi, India, started in 1913. Now led by the fourth generation of the Shah family, JDS Banaras works directly with over 3,000 weavers to create genuine handmade Banarasi silk sarees and bridal lehengas, serving customers, shops, and businesses across India and around the world.
 

Contact

JDS Banaras

D-58/1, Rathyatra Kamachha Road, Rathyatra Crossing, Jahumandi, Varanasi, Uttar Pradesh 221010

Phone: +91 7269 055 695

Website: www.jdsvaranasi.in

Email: jdsbanaras@gmail.com

Source: Hinge
 

The way people find love in India is changing. Singles want to feel confident about who they’re meeting and free to pursue relationships in a way that feels true to them. Hinge offers a more intentional experience that gives them greater agency on their path to love.

"Love is deeply personal to each individual, and there is no singular path to finding it. At Hinge, we want to listen and learn from singles in India, so that we can adapt our app to meet their needs. We’re excited to help more people in India find meaningful relationships in a way that feels right for their lives,” said Jackie Jantos, Hinge’s Chief Executive Officer (she/her).
 

Link to brand film: www.youtube.com/watch?v=5PZl82HTLOQ&rco=1
 

A waitlist built for balance and intention

As part of its next phase in India, some new users will join Hinge through a waitlist after creating their profile. The goal is to create a more thoughtful and intentional experience, where users have the time and space to build a complete profile and enter the community ready to make meaningful connections.

The waitlist encourages everyone who joins to show up with intention, which is why the care they put into their profile counts. While waiting to begin matching and liking, users can add photos, answer Prompts that share who they are and what they are looking for, and verify their profile. That means people can enter the Hinge community ready to make a thoughtful first impression and connect more meaningfully from the start. 
 

Source: Hinge
 

Trust from day one

For many people in India, especially women, feeling safe and having privacy are important for them to be able to interact on an app. Hinge puts trust, privacy and respect at the front of the experience.

Key features include:

• Face Check – Helps confirm the person behind an account is real, making Hinge a more authentic place.

• Block List at onboarding – Allows users to avoid seeing, or their profile being seen by, people they already know, such as an ex, a colleague or a family member.

• Screenshot Protection – Adds another layer of privacy by blocking screenshots on surfaces containing personal identifiable information, including profiles being shown in Discover, Likes You and Standouts. Users can still take screenshots of conversations if they need to report a concern.

Together, these features are designed to give more confidence over who can find them, how their content can be shared and ensuring the person they are talking to is who they say they are.

“People are more open to connection when an experience feels safe and thoughtful. In India, we’ve designed Hinge around what helps daters feel comfortable signing up, expressing themselves and giving each other their full attention. As the community grows, we’ll continue evolving the experience so that singles can focus on getting to know one another,” said Ben Celebicic, Hinge’s Chief Product & Technology Officer (he/him).
 

Source: Hinge
 

More Control, Better Conversations

Building trust doesn’t end at signing up for Hinge. It matters most in the everyday interactions on the app, such as matching, the messages they send, and what they choose to share. Hinge brings a set of tools to India that keep users in control throughout their experience, including:

• Signals – A profile badge that recognises daters who have shown up with care and consistency on the app. It is a category first feature that makes it easier to see the small, thoughtful actions that lead to real dates. In Settings, daters can choose whether their own Signals badge is shown on their profile.

• Comment Filter – Allows users to filter out unwanted words, emojis, or phrases, either with a personalized list they create or with our AI-powered auto filter. This helps users avoid receiving unwanted comments when someone likes their profile. They can review those comments if they choose or delete them without ever opening.

• Match Note – Allows users to privately share key details about themselves with matches before the conversation starts, such as a value, a boundary, their faith, or their communication style.

• Daters on Hinge cannot send photos or videos directly to their matches.

• “Are You Sure?” & “Did This Bother You?” – Promotes thoughtful and respectful conversations by encouraging reflection before a hurtful message is sent and a thoughtful check-in afterward for the message receiver.

Together, they make the experience feel safer, clearer, and more respectful at every step.

A Self-Led Path to Love

Singles in India are navigating a relationship culture with more choice, but that does not mean they want more ambiguity.

Hinge is made for Indians who are on an intentional, self-led path to finding love and its Designed to be Deleted promise reflects exactly that. The app measures success differently: not by how long someone stays on the app, but whether they find someone worth leaving it for.

As Hinge continues introducing itself to singles in India, it will keep building for people who want real connection, meaningful conversations and an experience that takes love seriously.

About Hinge

Hinge is the app designed to be deleted. Built for people looking for meaningful relationships, Hinge helps people move from conversation to real dates through thoughtful profiles, unique conversations, respectful interactions, and safety tools designed to support more intentional connection.

Ahead of the festive season Ai+ Smartphone today announced its portfolio expansion with the launch of Pulse 2 FE, NovaTab and LapTab, bringing three new technology experiences to consumers across communication, learning, entertainment and productivity.
 

Ai+ Smartphone brings a festival of accessibility, expanding the ecosystem with new devices spanning smartphones and tablets, Sale live on Flipkart midnight October 7
 

The launch comes at a time when consumers across India are preparing for one of the year's biggest periods for technology purchases, upgrades and gifting. With the new portfolio, Ai+ Smartphone is expanding the choices available to consumers across different needs and price segments from someone purchasing their first smartphone to students looking for a connected learning device and consumers seeking a larger screen that can move seamlessly between entertainment and productivity.
 

Each product has been built around a distinct consumer need. Pulse 2 FE, positioned as the “First Step to a Smarter World,” brings essential smartphone experiences to consumers entering or upgrading their digital journey. The launch also marks Ai+ Smartphone’s entry into the 5G tablet category and the next phase of its connected ecosystem strategy with NovaTab and LapTab. NovaTab brings 5G connectivity to a larger screen, with a strong focus on education and learning. LapTab, on the other hand, combines entertainment with productivity through a large 13.2 display, and supports stylus and an attachable keyboard that enables a laptop-like working experience.
 

Across the portfolio, Ai+ Smartphone brings together Android 16 with nxtQ OS, high-refresh-rate displays, large batteries and 4G/5G connectivity, with the aim of making relevant technology accessible to a wider set of consumers.

All three devices will go on sale on Flipkart from October 7, 2026, 11:59PM onwards, giving consumers new options as they upgrade their personal technology or choose devices for their families this festive season.

“The festive season is a time when millions of consumers make important technology choices whether it is their first smartphone, an upgrade, a device for education or something that brings work and entertainment together,” said Madhav Sheth, CEO, NxtQuantum Shift Technologies (Ai+ Smartphone). “With Pulse 2 FE, NovaTab and Nova Nova LapTab, we wanted to create products for these different moments without losing sight of accessibility. This is also an important step in taking Ai+ Smartphone beyond smartphones and building a connected technology ecosystem designed in India with the ambition to compete globally. As families prepare for Diwali, we want more consumers to have access to technology that adds meaningful value to their everyday lives.”

Ai+ Pulse 2 FE: First Step to a Smarter World

Built around “First Step to a Smarter World,” Pulse 2 FE is designed for first-time smartphone users and consumers looking to upgrade this festive season. It combines a 6.67-inch 120Hz display, MediaTek G81 processor, 50MP AI camera, 5000mAh battery and IP64 protection, with 4GB RAM, 64GB storage expandable up to 1TB, and Android 16 with nxtQ OS. Available in Black, Blue, Green and Purple, it brings together the everyday essentials for a simple, dependable smartphone experience.

Ai+ NovaTab: A Bigger Screen for Smarter Learning

Designed as an accessible 5G learning companion, NovaTab combines an 11.97-inch 90Hz display, 5G connectivity and an 8000mAh battery to give students a larger, connected canvas for classes, reading, research and entertainment. Powered by the T760 processor with 6GB/8GB RAM and 128GB storage, it also features dual speakers, 13MP and 8MP cameras, and Android 16 with nxtQ OS. NovaTab will be available in Dark Blue and Cinnamon Brown.

Ai+ Nova LapTab: From Entertainment to Productivity, in a Tap

Nova LapTab brings entertainment and productivity together in one versatile 5G device. Its 13.2-inch 2.4K 90Hz display, stylus support and attachable keyboard allow it to move effortlessly from streaming and entertainment to note-taking, study and laptop-like productivity. Powered by the MT8755 processor with 8GB RAM, 128GB storage and a 10,000mAh battery, Nova LapTab also features quad speakers, 33W charging and Android 16 with nxtQ OS. It will be available in Teal Green and Dark Blue.

Pricing and Festive Availability

Pulse 2 FE, NovaTab and Nova LapTab have been launched in India today, September 28, 2026.

Ai+ Pulse 2 FE (4 GB/ 64 GB): INR 9,999 onwards
Ai+ NovaTab (6 GB/ 128 GB): INR 17,999* (including bank offers)

Ai+ NovaTab (8 GB/ 128 GB): INR 20,999* (including bank offers)
Ai+ Nova LapTab (8 GB/ 128 GB): INR 24,999* (including bank offers)

Ai+ Nova 2 Pro (6 GB/ 128 GB): INR 16,999* (including bank offers)

Ai+ Nova 2 Pro (8 GB/ 128 GB): INR 17,999* (including bank offers)

Ai+ Nova 2 Ultra (6 GB/ 128 GB): INR 18,999* (including bank offers)

Ai+ Nova 2 Ultra (8 GB/ 128 GB): INR 19,999* (including bank offers)

Ai+ Nova 2 Power (6 GB/ 128 GB): INR 15,999* (including bank offers)

Ai+ Nova 2 Power (8 GB/ 128 GB): INR 16,999* (including bank offers)

All three devices will go on sale on Flipkart from October 7, 2026, 11:59PM onwards, in time for consumers looking to upgrade, gift or bring home new technology ahead of Diwali.

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is authored in India and globally competitive.

Actor Vicky Kaushal, alongside Founder Harit Zaveri, inaugurated the flagship @haritzaverijewellers with a grand Kabuki Drop, marking a new chapter for the brand in one of Gujarat’s key jewellery markets.
 

Vicky Kaushal joins founder Harit Zaveri to inaugurate the new Harit Zaveri Jewellers Flagship in Surat

Spanning a massive 10,000 sq. ft., the new jewellery space brings the perfect mix of India Modern in terms of client experience, design, bridal and daily wear to the city. During an exclusive fireside chat, Vicky Kaushal also shared how he strongly aligns with Harit Zaveri's core values of craft, ethics, and honesty!
 

“We wanted someone whose public persona and approach to his work had some resonance with what we are trying to build. Vicky has that combination of reach, humility and substance. So for us, it was both a communication decision and a value alignment,” shares Harit Zaveri, Joint Managing Director, Harit Zaveri Jewellers.
 

“When I was invited to attend the opening of a jewellery brand in Gujarat whose ethos lay in the right craftsmanship, the right quality and the right price, it stood out to me. In today’s fast-paced world, there is something truly special about the sincerity and quality it takes to carry forward a legacy as distinguished as Harit Zaveri Jewellers. Buying jewellery comes with a great deal of trust, and that trust is built through the values upheld over time. I’m really happy to be here in Gujarat and be a part of the unveiling of Harit Zaveri’s new legacy in Surat. To me personally, jewellery is tied to memories and celebrations, and you can feel that sentiment here,” shared Vicky Kaushal, Actor, as he browsed through the flagship and its collections.
 

Built on the belief in “the right craftsmanship, the right quality and the right price,” Harit Zaveri Jewellers has grown from its roots in Ahmedabad, drawing on a longstanding family legacy in jewellery through RBZ Jewellers Ltd. The brand’s approach is guided by honest and ethical business practices, with an emphasis on fairness, transparency and equal respect for every customer. Its philosophy reflects its commitment to treating every customer with integrity and ensuring a retail experience without pressure or distinction.
 

The new Surat flagship brings to life India Modern, the brand’s interpretation of how Indian jewellery retail can evolve while remaining rooted in its origins. Bringing together Indian craftsmanship, materials and cultural identity with contemporary design, technology and transparency, the space has been conceived as an environment where the jewellery remains the protagonist and every element enhances the experience of discovering it.
 

The interiors combine Indian stone, sandstone, wood, brass and crafted surfaces with clean geometry, layered lighting and generous circulation. Drawing on ideas of proportion, rhythm, thresholds, screens and framed views rather than conventional decorative motifs, the space offers a contemporary expression of Indian design, with the customer experience at its centre.
 

At Harit Zaveri Jewellers, jewellery is more than ornamentation; it is an expression of individuality and the moments one chooses to celebrate. The collections span everyday, occasion, statement and bridal jewellery, bringing together traditional Indian craftsmanship, distinctive design and versatility. Among its offerings are Gul, Saanjh and its Polki collection, each reflecting a different facet of Indian jewellery and its interpretation.
 

With its Surat flagship, Harit Zaveri Jewellers continues its expansion across Gujarat, bringing its approach to craftsmanship, design and transparent retail to a new market while remaining anchored in the values that have shaped its journey.
 

Instagram: @haritzaverijewellers

Shreya Ghoshal as Shaya by CaratlLane's Brand Ambassador
 

The partnership comes naturally, with Shreya having embraced silver jewellery across appearances, shoots and performances over the years. Her effortless style and genuine affinity for silver make her a natural fit for Shaya as the brand reimagines silver as an integral part of a woman’s personal style and expression.
 

Stories Written in Silver
Silver has long been part of everyday Indian life, from utensils and heirlooms to jewellery passed down generations. Even today it continues to evolve as a versatile expression of contemporary style. Through its latest campaign with Shreya Ghoshal, Stories Written in Silver, Shaya celebrates this evolution by bringing silver into everyday dressing while exploring the stories, moments and expressions that make each woman’s life unique. 
 

Inspired by the countless experiences we live through every day, Shaya has always found ways to tell stories through art, motifs, nature and design. The campaign sees silver as a quiet thread connecting different women and their everyday rituals. These women may not know each other but they share the experience of choosing, wearing, and making silver jewellery their own. Shreya's affinity for silver, along with her journey and wide appeal, brings this thought further to life, allowing Shaya to connect with women across generations, as part of the stories and lives of the women who wear it. 
 

Watch the story unfold here:
www.instagram.com/reel/DdrJr5jBouW/?stkn=MW1pd3lsNDNraW5udQ==
 

"Shreya isn't just one of the finest voices this country has ever heard. She moves across languages, genres and generations and somehow always sounds unmistakably herself. That's exactly the spirit Shaya was built for, women who are individualistic, unmistakably Indian yet completely modern. We are thrilled to welcome her as the face of Shaya,” said Ajith Singh, Business Head, Shaya.
 

“I still remember the payal I had as a child. That was probably the first piece of jewellery I ever owned. That is probably the first time I understood what jewellery could mean beyond just how it looks. Silver has stayed with me ever since, it has never felt like an occasion piece, just something that's quietly always been there. So when Shaya came along, it didn't feel like signing on to a brand, it felt like coming back to something that was already mine,” said Shreya Ghoshal.
 

The Shaya Story
Shaya by CaratLane is the ultimate silver jewellery destination built for women who define their own style rather than follow it. Founded in 2018, Shaya offers authentic 925 silver jewellery crafted as fresh, wearable art, designed for unique self-expression. The designs span everything from ethnic occasions to everyday minimalism. As Shaya marks its 8th birthday, the brand has 12 exclusive stores, a presence across 100+ CaratLane stores, 2,000+ designs and a 500K+ Instagram community. 
 

“I still remember hearing Shreya's voice for the first time on TV as an unmissable young talent and her songs have stayed with me through the years since. So when we started talking about her being the face of Shaya, there was a personal moment in this for me, beyond just the business decision. Shaya has always been about women who are on a journey of self discovery, who live on their own terms, and that's silver's story too, it adapts, it takes the shape of whoever is wearing it. Shreya is the same way, she has never stopped evolving, but she has always sounded like herself,” said Saumen Bhaumik, CEO.
 

With Shreya Ghoshal as the newest voice of Shaya, the brand enters its next chapter with a renewed focus on bringing silver into the everyday, celebrating the many identities, occasions and stories that can be written in silver. The brand plans to extend across 400 CaratLane stores by the end of the financial year. 

About Shaya by CaratLane

Shaya by CaratLane celebrates meaningful self-expression through contemporary sterling silver jewellery inspired by stories, symbolism and everyday moments. From minimalist essentials to statement designs, the brand offers jewellery and accessories across categories, encouraging wearers to experiment with styling and make every piece their own. With versatile designs spanning earrings, necklaces, bracelets, rings and more, Shaya brings together jewellery made for everyday expression as well as special occasions.

For over a decade, that question has shaped the group’s thinking, design ethos and approach to creating homes and communities. Today, it takes on a new form through Life Reimagined, Assetz's latest brand campaign.

Akshay Dewani, Assetz

At its heart, Life Reimagined is an expression of the beliefs that define Assetz. Thoughtful design. Enduring quality. Intrinsic sustainability. And a commitment to delivering every promise made.

More than a campaign, Life Reimagined is where the brand’s philosophy finds its most visible expression. It brings together Assetz's worldview through an array of narratives, led by Design Reimagined, which explores the finer details of everyday living. Intuitive landscape design, Luxury Terrace Balconies, double-height lobbies, pets’ parks and age-designated kids’ play areas are viewed not as amenities, but as opportunities to create more meaningful living experiences. Beyond that, the platform gives Assetz a language of its own, through which architecture, quality, detail, sustainability and community converge into one voice, as the brand steps into a chapter defined by possibility.

Commenting on the campaign, Akshay Kishore Dewani, Managing Director, Assetz, said, “Life Reimagined isn't a new direction for Assetz. It's a clearer expression of the way the group has built for the better part of the decade. For Assetz, reimagining is the discipline of questioning what's expected, refining every decision, never settling for the first answer and delivering homes that stay true to the ideas they began with. This campaign simply gives that philosophy a voice.”

Aditya Setia, Head of Marketing, Assetz, said, "This campaign is a flexible creative platform rather than a single campaign thought. The different themes tell different stories while retaining one recognisable visual and verbal language. For the organisation, it's about building lasting brand recall — moving audiences from seeing Assetz as just a developer to recognising it as a distinct point of view on how life should be lived. It provides a consistent voice to build on across every touchpoint, one that compounds brand equity over time."

As Assetz expands into its next phase of growth, it aims to establish a stronger, more recognisable brand identity through the campaign. One that brings together years of thinking into a single, consistent voice across every touchpoint.

About Assetz
Assetz is a residential real estate developer with a focus on design excellence, along with disciplined capital allocation, institutional governance and sustainability practices. The developer focuses on delivering high-quality homes characterised by timeless architecture, thoughtful material selection, refined minimalism and calm, cohesive living environments. This philosophy enables Assetz to create value both internally through space planning and externally through amenity-led master plans. As a result, this approach has enabled the company to create a differentiated and recognisable brand positioning within Bengaluru’s residential real estate market. The Assetz portfolio spans 50+ projects, 50+ million sq. ft. and 22,000+ units as of August 31, 2026, reflecting the scale of its experience and its growing contribution to Bengaluru’s residential landscape.

Jaya Deoras Deshmukh (MICA), Navin Khemka (WPP Media) and Shashank Surana (DS Group) at the launch of DCODE 2.0, by DS Group with WPP Media and MICA

Building on the foundation of its first edition, DCODE 2.0 reflects the rapidly changing digital marketing landscape, with Artificial Intelligence (AI) integrated across the entire spectrum of digital marketing. Rather than treating AI as a standalone subject, the playbook explores its application across disciplines including Search, Paid Media, Performance Marketing, Content & Creative and other key areas, reflecting its growing role as an integral part of the modern marketer’s toolkit.

A significant addition to DCODE 2.0 is its association with MICA, bringing academic rigour and contemporary learning perspectives to complement the real-world expertise of DS Group and WPP Media. The collaboration strengthens the playbook’s relevance for both industry practitioners and the wider marketing and academic ecosystem.

The second edition also marks DS Group’s commitment to keeping DCODE an evolving resource, with the playbook intended to be updated periodically to incorporate emerging technologies, new tools, evolving industry practices and changing consumer behaviour.

DCODE 2.0 has also been reorganised and streamlined to make it more accessible and more practical for marketers. The modules have been strengthened, while the Paid, Owned and Earned (POE) framework has been refreshed to provide a more intuitive, practitioner-friendly approach to planning and executing digital marketing.

Rajeev Jain, Sr Vice President, Corporate Marketing, DS Group, said, “Digital marketing is evolving at an extraordinary pace while AI is fundamentally changing how marketers think, create, engage and measure. DCODE 2.0 is our effort to navigate this transformation and translate it into practical knowledge that marketers can apply. Our collaboration with MICA adds an important academic dimension, while our partnership with WPP Media brings deep industry expertise. Together, they make DCODE 2.0 a more relevant, comprehensive and future-ready resource for the marketing ecosystem.”

Prasanth Kumar, CEO WPP Media, South Asia, said, “Marketing is moving from a world of fragmented digital channels to an increasingly connected, intelligent and adaptive ecosystem. AI is accelerating this shift, but its real impact will come from how effectively marketers integrate it across the entire consumer journey, from discovery and media to content, commerce and measurement. DCODE 2.0 is a timely effort to bring these evolving disciplines together and translate a complex, fast-changing landscape into practical knowledge. By combining industry experience with academic rigour, the playbook can help marketers move beyond simply understanding new technologies to applying them meaningfully to drive growth.”

Jaya Deoras Deshmukh, Director & CEO, MICA, said, “The future of marketing is not merely to discover demand; it is to imagine, create, and responsibly steward the futures that demand inhabits. As the marketing function steps into this Age of Imagination, the fundamental discipline of demand activation transforms, sensing unfelt and unmet needs and bringing them to life. DCODE 2.0 captures that very shift by pairing smart technology with human intuition, empowering marketers to look beyond what already exists and imagine entirely new possibilities into being.”

DCODE 2.0 is designed for a wide spectrum of users, including corporate and agency marketing teams, digital practitioners, media planners and buyers, students, academic institutions and senior marketing professionals. It will be available as an open-access resource, reinforcing the initiative’s objective of contributing to the broader digital marketing ecosystem. It provides frameworks, processes, best practices and actionable guidance across key areas of digital marketing, helping marketing practitioners navigate an increasingly complex and technology-led ecosystem.

India’s media and advertising landscape continues to expand, with total advertising revenue projected to grow by 9.7% in 2026 to Rs 2,01,891 Cr, according to the TYNY 2025 report by WPP Media, an incremental addition of Rs 17,844 Cr over 2025. Digital is driving this structural shift, with digital, including digital extensions of all media, accounting for 68.1% of total ad revenue. Within digital, commerce-led advertising is the fastest-growing segment at 24.2%, driven by the convergence of retail media, quick commerce and social commerce. Other digital channels are expected to grow at 11.1%, while OOH and cinema expand at 8.9%. Television is projected to grow at 3.1%, supported by connected TV and addressable advertising, while audio is expected to grow at 1.5%, fuelled by streaming platforms. At the same time, AI-powered search, voice and agentic discovery are projected to grow at 8%, reflecting how AI and technology are becoming increasingly integral to India’s evolving advertising ecosystem.

The playbook can be accessed at <Digital Marketing Strategy Guide | DS Group>

About WPP Media

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

For more information, visit wppmedia.com.

WPP Media is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

About DS Group

The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.

As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC. DS Group has aligned its financial performance with global ESG priorities with the launch of a pioneering Double Materiality Assessment across all businesses. Further demonstrating its environmental leadership, the DS Group has a water positivity index at 1.8 across its business units in 30 locations of India.

For details, log onto www.dsgroup.com.

Crompton – Ganesh Chaturthi Campaign

Crompton Pumps work quietly and smartly in every household simplifying everyday life and are also an integral part of special occasions. Through its warm and emotive storytelling, Crompton seamlessly weaves this insight into a festive narrative, showcasing its recently launched Smart Controller which delivers on the promise of 'Trusted Performance, Har Din.'

The AI-powered digital film is an attempt of Crompton Pumps to build consumer centricity into a functional category highlighting the narrative of ‘everyday life becoming easier with smart technology’. Crompton Pumps launched Crompton IntelliSense SmartPro, a smart and connected automatic controller designed to simplify everyday water management solutions.

Speaking about the campaign, Tanmay Prusty, Chief Marketing Officer, Crompton Greaves Consumer Electricals Ltd., said, “Ganesh Chaturthi is a celebration filled with devotion, family and togetherness, and we wanted to capture these familiar moments in a warm and relatable way. With this film, we wanted to bring Crompton Pumps’ trusted performance into a festive setting while showing how smarter water management solutions can make everyday life more convenient. Through AI-enabled storytelling, we have brought this festive narrative to life in a playful and contemporary format, while staying true to our promise of trusted performance, every day.”

Set against the backdrop of a joyful family celebration, the film opens with a young boy shaping Lord Ganesha with clay and helping set up his home for festivities. It then follows the family through moments of celebration, devotion and togetherness before transitioning into the emotional farewell sequence of the ‘visarjan’ backed by the enduring belief of welcoming Bappa home again next year. As the family prepares for ‘visarjan’, the pond begins filling with water, explaining how "Crompton IntelliSense SmartPro Automatic Controller understands every home’s water requirement automatically, every day;" closing with Crompton Pumps' brand promise of "Trusted Performance, Har Din."

The film will run across Crompton’s digital and social platforms throughout the festive period, with Maharashtra identified as the primary market for activation. The campaign aims not only to strengthen Crompton’s association with occasions where uninterrupted water is crucial, but also to illustrate how Crompton Pumps can simplify everyday living.

YouTube: www.youtu.be/cL687DEsVvY
Instagram: www.instagram.com/reel/DdMdJDrTqYM/?stkn=dWoxYThyOXAxOTZj
Facebook: www.facebook.com/share/v/18T1d74E1o/
X: www.x.com/crompton_india/status/2098817558547968402?s=46

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Prudential Health India launches its first brand campaign, “Sense Banta Hai”

Health insurance often enters the conversation at moments of illness, uncertainty or financial anxiety. Yet the decisions surrounding it can be difficult to understand and the experience can add to the stress customers are already facing. ‘Sense Banta Hai’ is founded on a simple belief: health insurance should make things clearer, not more complicated, and help families make confident decisions before, during and after a health event.

The campaign brings this belief alive through three impactful films inspired by relevant situations in Indian families, highlighting Prudential Health India’s key offerings.

• Child Protect: A parent takes rudimentary precautions to keep a child safe but recognises that protecting the child’s future requires longer-term, strategic thinking. The film introduces Child Protect as a thoughtful way to strengthen the child’s health protection.

• Pre-Post Express Pay: A person recovering from a fracture struggles to find a physical medical bill. The situation highlights the added burden of managing paperwork during recovery and demonstrates how Pre-Post Express Pay is designed to make the reimbursement experience simpler.

• Health check-up consultation: A family offers multiple interpretations of a medical report, showing that information without the right guidance can create greater confusion. The film underscores the value of a doctor consultation following a health check-up.

The three stories are connected by a consistent idea: when health insurance anticipates a real customer need and provides a clear, relevant solution, Sense Banta Hai!

Sharing his thoughts on the campaign, Amit Dave, MD & CEO Designate, Prudential Health India, said, “At Prudential Health India, our ambition is to build a health insurer that supports customers before, during and after a health event. Whether it's helping parents plan for their child's future through Child Protect, reducing the friction associated with reimbursement through Pre-Post Express Pay, or enabling customers to better understand and act on their health through doctor consultations, we are focused on delivering solutions that go beyond financial protection. 'Sense Banta Hai' reflects our belief that health insurance should be practical, relevant and genuinely helpful. As we help customers navigate their health journey with greater confidence and peace of mind, choosing Prudential Health India simply makes sense.”

Manesha Kulkarni Colaco, Chief Marketing Officer, Prudential Health India, offered her views, saying, “Our first campaign had to begin with the customer. During our primary research with consumers, advisors and other stakeholders, we repeatedly encountered aspects of health insurance that felt unnecessarily complex or disconnected from everyday needs. ‘Sense Banta Hai’ turns those insights into simple, relatable stories. For us, ‘Sense Banta Hai’ is not just a campaign platform; it is a decision standard for Prudential Health India. Every product, feature, service and customer experience is evaluated through a simple lens: does it solve a real customer need in a way that is clear, relevant and genuinely helpful? It also gives our agency and D2C channels a common language to communicate value, drive trust and make health insurance easier to understand and choose.”

Created by TBWA\Lintas, the campaign features well-known actor Sharib Hashmi and brings together everyday family dynamics and product-led storytelling to introduce Prudential Health India’s approach to health insurance. The campaign has been rolled out through an integrated strategy across digital platforms. 

Sense Banta Hai! - Prudential Health India

Link to the YouTube video: Prudential Health India - Sense Banta Hai Campaign
Link to the website: Prudential Health Insurance - Buy Insurance Policies Online

About Prudential HCL Health Insurance Limited
Prudential HCL Health Insurance Limited is a standalone health insurance company and a joint venture between Prudential plc and the HCL Group. The company offers health insurance solutions designed around customer needs, combining innovative products, AI-powered experiences, preventive health initiatives, and dedicated support services to help customers confidently manage their healthcare journeys. Its purpose is to help make health a family's greatest asset by ensuring families are never alone in critical health moments.

The Pant Project, India's pioneering men’s bottom-wear brand, has been named the “D2C Brand of the Year 2026” by Myntra at its highly coveted brand conclave, Myntra Tech Threads 2026. The recognition celebrates the brand’s growth journey on Myntra, its differentiated approach to men’s bottom-wear and its focus on building stronger consumer connect through product innovation, assortment expansion and faster fulfilment.
 

The Pant Project has been named the “D2C Brand of the Year 2026” by Myntra at Myntra Tech Threads 2026
 

The Pant Project is part of Myntra’s growing ecosystem of 4,000+ homegrown D2C brands spanning overall Men's Wear, Women's Western Wear, Women's Ethnic Wear, Beauty and Personal Care, Footwear, Accessories, Kidswear Loungewear, Home & Lifestyle, Sports and Athleisure and more. The recognition is a testament to customers’ growing affinity towards innovation in pants which The Pant Project’s has been able to address.

Founded in 2020 by brothers Dhruv Toshniwal and Udit Toshniwal, The Pant Project was built to solve a simple yet massive problem in the Men’s Wear segment: The Indian menswear market, as per industry reports, valued at USD 23.50 billion in 2026, had seen virtually no meaningful innovation in bottom-wear for decades. Most apparel brands invested heavily in top wear while treating pants as an afterthought, leaving Indian men to choose either ill-fitting ready-made options designed as per the western sizing guides or the inconvenience of traditional tailoring. The Pant Project set out to solve this at scale, specialising in custom-made and ready-to-wear pants designed specifically for Indian body types. Their mission statement is to blend traditional tailoring knowledge with modern technology to deliver “made-for-me” comfort through a seamless experience.

Specialising in custom-made and ready-to-wear pants for Indian men, the brand has 300+ SKUs across formal trousers, chinos, jeans, cargos, shorts, power-stretch knit pants, linen trousers, casual wear and athleisure.

The brand's growth trajectory has been one of the most compelling in India's D2C ecosystem. From Rs. 1 crore in its first year of operations (FY2020-21) to Rs. 80 crore in FY2025-26, The Pant Project has scaled 80x so far. It is projecting a revenue of Rs. 160 crore in FY2026-27.

Dhruv Toshniwal, Founder & CEO, The Pant Project said, “Being recognised as the D2C Brand of the Year by Myntra, is a significant milestone for us. Our journey on Myntra has been built around a clear focus on reaching new-to-brand customers, ensuring strong availability across our core products, leveraging M-now for faster delivery, and using the platform to launch differentiated products that create new demand. We have grown over 10x on Myntra over the last two years, and the platform has played an important role in helping us scale our reach and build a strong consumer franchise.”

Sukita Tapadia, CMO and Head of E-commerce, The Pant Project said “Myntra has been an incredible partner in our journey of building The Pant Project into a leading bottom-wear brand. What makes the partnership particularly valuable is the ability to combine scale with innovation and speed. We have been able to use the platform to introduce differentiated products such as Malai Pants and Inklock No Fade Jeans. Jeans have emerged as a particularly exciting growth opportunity for us, and we are looking forward to investing further in the category through newness, innovation and a wider assortment. This recognition reinforces our belief in the opportunity ahead and our ambition to continue building the category with Myntra.”

About The Pant Project

The Pant Project is a D2C custom-made and ready-to-wear omnichannel brand, founded in 2020 by Dhruv and Udit Toshniwal. With over 50 years of family expertise in textiles, Dhruv, a Wharton finance graduate, manages business operations, while Udit, from The School of the Art Institute of Chicago, drives the creative vision. Offering formal wear, denims, chinos, cargo pants, and more, the brand ensures every pair is expertly tailored from the finest materials to deliver intuitive fits, smart performance, and effortless confidence. With great consideration for details, The Pant Project appeals to discerning individuals who value quality, invest in themselves and live intentionally. The brand's commitment to quality and a seamless shopping experience across online and offline channels ensures every customer finds their perfect fit.

Visit www.thepantproject.com to know more about the brand.

Co-founders Deepak Gurijala and Raviteja Mantena
 

Founded by gaming industry veterans Deepak Gurijala and Raviteja Mantena, 1312 Interactive discovers, nurtures, and publishes world-class indie and AA games for global audiences. The company follows its successful pre-seed round, which brought on board backers including Akshat Rathee and Gautam Virk (Nodwin Gaming / Goodgame Investments), Rajat Ojha (Gametronics), Sridhar Muppidi (YesGnome), Tanay Tayal (Ex-Moonfrog), the Founders of Playsimple and Vatsal Chintalpati (ExMachina Investment Partners).
 

The new capital will fuel 1312 Interactive's expansion of its indie game publishing efforts across emerging markets globally, with a sharpened focus on premium PC and console titles. The company will continue to partner with talented developers, supporting their games through production, marketing, distribution, and platform relationships, with the goal of bringing culturally distinct, high-quality titles to a global audience.
 

As part of this next phase, 1312 Interactive is also introducing 1312 Playground, a community-led initiative designed to give developers access to meaningful player feedback throughout the development process. 1312 Playground will help studios build engaged player communities early, offering real player input, hands-on testing, feedback, and audience insights well before launch.
 

Carol Wong, Founding Partner, T-accelerate Capital (TAC) said, “1312 is building the piece India’s gaming ecosystem has been missing: real PC/Console publishing infrastructure that can carry culturally distinct titles to a global audience. Deepak and Raviteja pair sharp editorial instinct with genuine operational depth, and their focus on shaping games alongside real player communities well before launch reflects the maturity of a new generation of studios ready to compete on the world stage. We’re proud to back them as they close the gap between where great games are made and where they get played.”
 

Krish Anurag, Managing and Founding Partner, Chimera Venture Capital, said, "1312 Interactive stood out to us because Deepak and Ravi aren't just publishers, they're operators who understand what it takes to get a game from a studio's vision to a global storefront. Emerging markets are producing some of the most creative game development talent in the world, and 1312 Interactive is building the infrastructure to bring that talent to the players who are waiting for it. We're excited to back their next phase of growth."
 

"This funding is a strong vote of confidence in our vision to build a global publishing platform rooted in emerging markets," said Deepak Gurijala, Co-founder of 1312 Interactive. "Great games can come from anywhere, but the infrastructure to take them to a global audience has historically been out of reach for many studios. With this round, we're doubling down on our mission to close that gap, and to give developers the production, marketing, and community support they need to compete on the world stage."
 

"1312 Playground is one of the initiatives we're most excited about," added Raviteja Mantena, Co-founder of 1312 Interactive. "Too often, developers only hear from players after a game has shipped, when it's too late to act on that feedback. We want to flip that model, connecting studios with real, engaged players from early in development so games are shaped by the communities they're built for. Combined with our publishing pipeline, this positions 1312 Interactive as a true long-term partner for developers, not just at launch, but throughout the entire journey."
 

With this fundraise, 1312 Interactive continues to build on the momentum from its debut publishing slate, which includes Winds of Arcana (Brewed Games), Palm Sugar: A Village Story (Mono Tusk Studios), Souls of Bombarika (Street Lamp Games), We Are So Cooked (Dwarven Brothers) and Misadventures of Space Man Biff (Prescription Studios) with 6-8 additional titles planned annually across marketing, QA, localization, and production support for studios in India and beyond.
 

“India has never had a shortage of game-making talent; it has had a shortage of the publishing infrastructure that turns a good build into a global release,” said Shylaja Rao, Founding GP, Ventana Ventures. “Deepak and Raviteja have spent their careers on both sides of that gap. We’re backing 1312 to become the layer that emerging-market studios have been missing,” Shylaja added.
 

About T-Accelerate Capital (TAC)
T-Accelerate Capital is a global venture capital firm investing at the intersection of gaming, consumer technology, and interactive media. With a $100M fund and a growing global footprint, especially across India, Vietnam, and Turkey, the firm backs teams building the products, platforms, and cultural movements shaping the next generation of digital experiences.
 

About Chimera Venture Capital
Chimera VC is a $25M venture capital firm investing at the intersection of gaming and consumer technology. With roots in India and a lens on the world, we back founders building the products, platforms, and infrastructure that define how people live digitally.
 

We partner from pre-seed and seed, joining teams early and staying alongside them as they scale from early traction to global reach, shaping how people spend their time, attention, and money across work, play, connection, shopping, and creativity.
 

About Ventana Ventures
Ventana Ventures is an India-based micro VC focused on gaming and interactive media, backing ambitious founders at the pre-seed and seed stages.
 

Founded in 2021, Ventana invests in the next generation of gaming companies and supports founders from early prototypes through scale. Beyond capital, Ventana brings hands-on mentorship, industry expertise and a deep network to help founders accelerate time-to-market and avoid early-stage pitfalls.

With a founder-first approach, Ventana aims to build sustainable, high-value gaming companies with the potential to compete on a global stage.
 

About 1312 Interactive
1312 Interactive is India's first dedicated PC and console game publishing house, founded by Deepak Gurijala and Raviteja Mantena. The company discovers, nurtures, and publishes world-class indie and AA games for global audiences, offering studios end-to-end support across production, marketing, QA, localisation, and distribution.
 

With an ambitious roadmap, strategic alliances, and a commitment to elevating Indian talent to global standards, 1312 Interactive is rewriting the rules of India’s gaming industry. By championing bold, creative ideas, the publisher is set to make a lasting mark on the international gaming stage.
 

For more information on I312 Interactive, log onto 1312interactive.com.

PM Sports Welcomes Kabaddi Star Naveen Kumar as Brand Ambassador

Naveen’s rise to the top of Indian kabaddi began far from the spotlight. Growing up in a modest household in Haryana, he faced limited resources and significant financial challenges. His father, a bus driver, made personal and financial sacrifices to support his son’s ambitions, and Naveen has often credited him as a major influence on his success.

Since breaking into the Pro Kabaddi League, Kumar has established himself as one of the competition’s most consistent and explosive performers. He has been named the league’s Most Valuable Player and holds the PKL record for consecutive Super 10s, while also becoming a key member of the Indian national team. In 2023, he helped India secure gold at the Asian Games, adding an international title to his growing list of achievements.

Kumar brings plenty of energy to the mat, where his speed, aggressive style and ability to handle pressure have made him one of kabaddi’s standout raiders. Away from competition, he shows a different side through training, fitness and lifestyle content, giving fans a closer look at the person behind the performance.

“Naveen embodies the qualities we value at Parimatch Sports — speed, fearlessness and a constant drive to improve. His journey from a modest background to the highest level of Indian kabaddi speaks to the power of ambition and persistence. We’re excited to work with him and give fans more ways to connect with Naveen both on and off the mat,” said Parimatch Sports Press Office.

“My journey has taught me that you have to keep moving forward, whatever the circumstances. My father believed in me when we didn’t have much, and that belief gave me the confidence to chase this dream. Parimatch Sports feels like a good fit because the brand understands that sport is about ambition, hard work and having the courage to push yourself,” commented Naveen Kumar.

The partnership comes as Kumar prepares to compete with the national team at the 2026 Asian Games in Japan, where India will look to defend its kabaddi title, before he returns to the Pro Kabaddi League later in the year. Through content and campaigns around these events, Parimatch Sports will bring fans closer to Kumar’s journey both on and off the mat.

Kalki Koechlin wears a Sanganeri block print inspired by Japanese sakura blooms, brought to life through the craftsmanship of Sanganeri artisans
 

At the heart of it is Max Project New, Max Fashion’s purpose-led platform, which looks at fashion through a different lens, one where creativity begins beyond the design studio and finds its way into what people actually wear.
 

For its debut edition, Kalki and the Max Fashion design team went looking for work with a story behind it, eventually bringing together two very different worlds: the expressive work of specially-abled artists and the centuries-old craft of hand block printing from Sanganer. The result is a festive collection where the artwork isn't merely inspiration, it is the design.
 

One of its most distinctive stories comes through the Kairassi Foundation, Chennai, a design-inclusive organisation that empowers specially-abled artists. Through the foundation, Max Fashion worked with three artists — Simron, Pavithra and Manas — translating their original paintings into fashion for the first time.
 

Simron’s watercolour landscapes bring an almost dreamlike quality to skirts, while Pavithra’s fluid ocean-inspired blues make their way across shirts. Manas, the youngest of the three, creates his artwork using a straw instead of a brush, giving his work a spontaneous, playful quality that now finds a new expression on a tote bag. These aren't interpretations of their work; they are the artists’ original paintings, carried from canvas to fabric.
 

Kalki Koechlin wears original artwork by three specially-abled artists, translated from canvas to contemporary fashion for Max Fashion’s Festive 2026 collection
 

Then there is Sanganer, Rajasthan, where the same idea takes shape through a completely different craft. Working with artisans from Sanganer, Max Fashion developed an exclusive design created specifically for the collection, bringing together the quiet elegance of Japanese florals with the distinctive craft of Sanganer block printing. The original piece was painstakingly developed by hand — from carving the wooden blocks and mixing the colours to printing each layer of fabric, one colour at a time.
 

It is a meeting of two worlds — paint and pigment, canvas and cloth, contemporary expression and traditional craftsmanship — but the thought behind both remains the same: to celebrate the creativity, craft and stories behind what we wear.
 

“Fashion, for us, has always been more than what we wear, it’s a form of expression, a way to tell stories, and a platform that can create real impact,” said Sumit Chandna, CEO, Max Fashion. “Kalki shared a vision with us that we instantly connected with, and together we built on it, the idea that festive dressing could carry meaning, not just style. MAX PROJECT NEW brings that belief to life, whether through an artist’s brushstroke or an artisan’s hand-carved block. And this is only the beginning.”
 

For Kalki, the collection is rooted in the belief that fashion can carry something more personal than a trend. “I’ve always wanted festive fashion to feel like it’s saying something, not just selling something,” she says. “Whether it’s a tiny painted detail on a bag or a hand-carved print on a dress, you put it on and you’re carrying someone else’s story with you. I think that makes what you wear feel much more special.”
 

That spirit extends to how Kalki has approached the collection itself, styling it with an effortless, contemporary sensibility that moves beyond traditional festive dressing. Fluid silhouettes and unexpected combinations make the collection as relevant for a festive evening as they are for bringing a little more colour and personality into an everyday wardrobe.
 

The collection brings the stories behind its artwork and craft into everyday wardrobes, making creative expression part of how people dress and celebrate.
 

And while this may be the first chapter, Max Project New is designed to go much further. The initiative will continue across seasons, opening the door to new artists, craftspeople and creative voices and bringing their work into the world of fashion.
 

Because sometimes, new isn't just a new look. It is a new story waiting to be worn.
 

The campaign captures that spirit with its line: “HOW NEW IS YOUR NEW.”

About Max Fashion

Max Fashion, a global fashion leader born in the Middle East in 2004 and now present across 20+ countries, has evolved into a global powerhouse of everyday style. With over 900 stores across markets including the UAE, Saudi Arabia, Egypt, India and Indonesia, the brand’s journey is defined by scale, speed and a deep instinct for contemporary fashion.
 

India sits at the heart of that growth story. Since opening its first store here in 2006, Max has become deeply woven into the country’s fashion landscape, celebrating 20 years in India this year. Today, the brand operates 530+ stores across 220+ cities, spanning over 5.8 million sq. ft. of retail space nationwide. This expansive footprint translates into over 1 million daily customer interactions and more than 130 million garments sold annually across men, women and kids.
 

Beyond its formidable scale lies its defining edge — the seamless blend of international design direction with an intuitive understanding of Indian preferences. From elevated everyday essentials to occasion-ready fashion for men, women and kids, Max captures the rhythm of modern India, delivering style that is current, versatile and deeply connected to its audience.

Mrs. Prarthana Behere in the presence of higher management

The showroom was inaugurated by actress Prarthana Behere, Regional Brand Ambassador - West Zone, Malabar Gold & Diamonds, along with distinguished guests and valued customers.

Spanning an impressive 10,000 sq. ft., the renewed showroom brings together an extensive portfolio of jewellery across gold, diamonds, platinum, gemstones and silver, offering customers a wide selection of designs for different occasions, preferences and generations.

Designed around evolving consumer preferences, the revamped showroom combines traditional craftsmanship with contemporary aesthetics. Customers can explore a diverse range of bridal, festive, traditional, contemporary and everyday-wear jewellery, bringing multiple categories and styles together under one roof.

The refreshed retail space also reflects Malabar Gold & Diamonds’ continued focus on enhancing the overall customer experience through greater choice, personalised service and a comfortable retail environment. With its expanded offering and contemporary format, the Hadapsar showroom aims to cater to Pune’s diverse customer base while making the brand’s customer-first retail experience more accessible to consumers across the city.

Commenting on the relaunch, MP Ahammed, Chairman of Malabar Group said, “We are delighted to relaunch our showroom in Hadapsar, Pune, a vibrant and evolving part of the city with a discerning jewellery audience. Our commitment remains steadfast, to offer jewellery that reflects timeless elegance, fine craftsmanship and enduring quality. With a strong focus on customer delight and an exceptional shopping experience, we look forward to presenting our finest collections to the people of Hadapsar and creating an experience that resonates with their evolving tastes and sensibilities.”

The relaunch reinforces Malabar Gold & Diamonds’ commitment to strengthening its retail presence in Maharashtra and responding to the changing expectations of jewellery consumers through thoughtfully designed stores, extensive product choice and a service-led shopping experience.

About Malabar Gold & Diamonds

Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of USD 9.41 billion, the company currently ranks as the 4th largest jewellery retailer globally.

Malabar Gold & Diamonds operates a strong retail network of over 450 showrooms across 14 countries, supported by offices, design centres, wholesale units and manufacturing facilities across India, the Middle East, the Far East, the USA, the UK, Canada, Australia and New Zealand.

The group, owned by more than 3,500 shareholders, has over 30,000 professionals from more than 26 countries working towards its continued growth.

Mr. Vivek Kapoor, Director, JAL Bath Fittings (Left) Mr. Siddhant Kapoor, Director Marketing, JAL Bath Fittings(Right) with Wamiqa Gabbi at the announcement

Focusing on ‘Value Meets Elegance’, the new digital brand film follows Rahul and Priya, an urban, progressive working couple caught in the everyday tug-of-war between style and sensibility. Priya is the queen of experience and aesthetics, always drawn to what looks and feels the best; Rahul is the eternal value-seeker, forever weighing what’s truly worth the money. Their story plays out through a series of relatable misadventures an overpriced coffee that costs them a bomb, a sofa that promised comfort but delivered regret, and a speaker that sounded better in the store than it ever did at home. Every purchase becomes a small tug-of-war between Priya’s love for beauty and Rahul’s instinct for practicality, until their hunt finally leads them to JAL, where they discover both ‘value’ and ‘aesthetics’ for their bathroom fittings and sanitaryware. For Rahul and Priya, JAL resolves the very dilemma they have been living with proving that value and elegance don’t have to be a compromise, they can go hand in hand.

The digital film is live across the brand’s social media platforms, including YouTube, Instagram, Facebook and LinkedIn.

YouTube - youtu.be/GKtMMcMYhnY?si=MDsHEsVqud5o78jk

Speaking on the announcement, Mr. Siddhant Kapoor, Director Marketing, JAL Bath Fittings, said, “Wamiqa embodies everything JAL stands for: quality, elegance, and a quiet confidence that doesn't need to announce itself. We are thrilled to welcome her to the JAL family and look forward to building something truly meaningful together. With the launch of our new digital film, we are excited to bring this association to life and showcase the shared values of elegance, authenticity and contemporary living.”

The film brings together JAL's design-led approach to contemporary living with Wamiqa's effortless, authentic persona and strong pan-India appeal. Her understated sense of style complements JAL's philosophy of thoughtful design, quality craftsmanship and functionality, creating a natural synergy that goes beyond brand visibility to reflect a shared appreciation for simplicity, attention to detail and spaces that balance aesthetics with purpose. At its core, the film reinforces JAL's positioning as an upper-mid segment brand that delivers aesthetically appealing, quality products while ensuring customers get genuine value for every rupee spent.

Mr. Vivek Kapoor, Director, JAL Bath Fittings, added, “This partnership is a reflection of where JAL is headed. We are not just growing as a brand; we are evolving the conversation around what premium bathroom design means for Indian homes. Wamiqa is the right person to be part of that story.”

Commenting on the association, Ms. Wamiqa Gabbi said, “I have always believed that the spaces we live in say a lot about who we are. JAL creates products that are beautiful, simple, and built to last, and that resonates deeply with me. I am genuinely proud to be associated with a brand that shares those values.”

This comes at a time when Indian homeowners are increasingly viewing bathrooms as an extension of their personal style, rather than purely functional spaces. Through the partnership with Wamiqa, JAL aims to strengthen its presence within this evolving lifestyle narrative, connecting premium bathroom design with the aspirations of consumers who seek modern, considered and personalised living spaces.

As part of the campaign, Wamiqa will feature across JAL’s brand communication spanning print and outdoor platforms, building on the narrative introduced through the new digital film. The association will enable JAL to deepen its engagement with contemporary consumers across markets while bringing its 37-year legacy of design and craftsmanship to a wider audience.

About JAL Bath Fittings

Founded in 1989, JAL Bath Fittings is a premium Indian bath fittings and sanitaryware brand with 37 years of expertise in quality craftsmanship and design innovation. JAL offers a comprehensive portfolio of premium bathroom and kitchen solutions that seamlessly bring together contemporary design, advanced technology, quality engineering and everyday functionality. Its extensive range spans designer faucets, sanitaryware, wellness products including Jacuzzis and bathtubs, storage water heaters, bathroom accessories, showers trusted by homeowners and professionals across India. With a legacy built on quality and design, JAL continues to evolve its offerings in line with the changing needs and aspirations of modern Indian consumers.

Nilkamal Sleep Enters Bigg Boss Telugu as Official Associate Sponsor

Instagram Video – www.instagram.com/reels/DdJADFwMr2-/ 
 

As part of its association with Bigg Boss Telugu, Nilkamal Sleep is supplying its Bounce Foam Orthopaedic Mattresses across all contestants’ bedrooms in the Bigg Boss house. This deep product integration positions the brand as an everyday essential in the contestants’ lives, delivering superior comfort and support while giving viewers an authentic, season-long view of the mattresses in action.
 

Nilkamal Sleep inside Bigg Boss Telugu house

The partnership also enables Nilkamal Sleep, one of the most loved brands in the Andhra Pradesh and Telangana region, to further deepen its connection with audiences through the massive popularity and cultural impact of Bigg Boss Telugu.
 

Nilkamal Sleep inside Bigg Boss Telugu house
 

While the Bigg Boss house is defined by high-octane drama, intense challenges, emotions, and non-stop action, Nilkamal Sleep underscores a simple truth: good days begin with good nights. Whether contestants are navigating challenges, conversations, celebrations, disagreements, or demanding tasks, quality rest is essential for recovery and readiness. Nilkamal Sleep ensures every contestant enjoys an optimal sleeping experience, helping them wake up refreshed and prepared to face whatever the house throws their way.
 

Commenting on the partnership, Mr. Parekh - Joint Managing Director, Nilkamal Group said, ”We are thrilled to bring Nilkamal Sleep into the Bigg Boss Telugu house. Big entertainment demands even better rest, making this collaboration a natural fit for both the housemates and the audience."
 

The partnership is built to go beyond conventional sponsorship visibility. With Nilkamal Sleep mattresses integrated into the contestants’ bedrooms throughout the season, the brand becomes part of the show’s natural narrative.
 

Mr. Parekh further adds, “The scale and regional connect of Bigg Boss Telugu make it an ideal platform for us to deepen awareness and strengthen brand recall in one of our key markets. We see this partnership as a unique opportunity to take the conversation around better sleep from a product proposition to an everyday cultural conversation.”
 

Nilkamal Sleep is the Mattress brand from Nilkamal Limited, offering products designed to support better rest and everyday wellbeing. The brand offers high-quality mattresses, pillows and sleep accessories, backed by a continued focus on innovation, comfort and consumer needs. With its evolving portfolio of sleep solutions, Nilkamal Sleep aims to help consumers discover products that are best suited to their individual sleep preferences and needs. The brand believes in unlocking the power of a good night’s sleep and enabling consumers to wake up refreshed, recharged and ready to embrace every new day.
 

For more information, please visit - www.nilkamalsleep.com

Ai+ Smartphone Takes Over Rajouri Garden Metro Station in Landmark Delhi Metro Association

The integration puts Ai+ at the heart of one of Delhi NCR’s most familiar everyday environments, taking the brand beyond conventional advertising and into the daily journeys of consumers.

The association will extend beyond the station itself, with in-metro announcements across the Delhi Metro network introducing the station as “Ai+ NOVA SMARTPHONE Rajouri Garden Metro Station” in both English and Hindi, creating repeated audio recall for the brand as commuters travel across the city. Additionally, all entry gates at Rajouri Garden Metro Station will feature prominent Ai+ NOVA SMARTPHONE branding, welcoming commuters with the message, “Welcome to Ai+ NOVA Smartphone Rajouri Garden Metro Station.”

Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone, said “With Ai+ NOVA Smartphone Rajouri Garden Metro Station, we are taking Ai+ beyond the smartphone screen and making it part of how millions of people move through the city every day. For a young brand, putting our name on an iconic part of Delhi’s everyday infrastructure is a significant moment and reflects the scale of our ambition for Ai+ Smartphone.”

The association is part of Ai+ Smartphone’s broader approach to building the brand through high-impact consumer touchpoints that create visibility, familiarity and recall at scale. By embedding the Ai+ NOVA SMARTPHONE identity into a high-frequency commuter environment, the brand aims to create a connection that extends beyond traditional media and digital platforms.

The initiative also marks the latest step in Ai+ Smartphone’s growing consumer presence as the brand expands through new products, strategic partnerships and cultural integrations across India.

With Ai+ NOVA Smartphone Rajouri Garden Metro Station, Ai+ is turning an everyday commute into an everyday brand experience - one journey at a time.

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

Kansai Nerolac presents “Noor-e-Kashmir”

In Kashmir, homes are more than living spaces. They are where families come together, guests are welcomed, celebrations take place and communities connect. These cultural and social nuances, and the important role that homes play in everyday life, form the consumer insight behind Noor-e-Kashmir.

Watch the episodes here: Noor-e-Kashmir by Kansai Nerolac Paints

The new digital series features 12 homes across Kashmir, each reflecting the region’s distinctive architecture, aesthetic sensibilities and relationship with nature and colour. Shortlisted in collaboration with a renowned Kashmir based architect, the homes have been selected for their individuality and character. But Noor-e-Kashmir is not simply about the finished home. It is about everything that goes into creating it; the choices made by homeowners, the expertise of dealers, the craftsmanship of contractors and the local ecosystem that helps bring each space together.

Pravin Chaudhari, Managing Director, Kansai Nerolac Paints Limited said, “Kashmir is an important market for Kansai Nerolac, with distinct consumer preferences and a strong appreciation for colour, design, and craftsmanship. Noor-e-Kashmir reflects our understanding of the market and our commitment to strengthening connect with consumers, our dealer and contractor network in the region, while celebrating the distinctive character of Kashmiri homes. With Noor-e-Kashmir, we aim to give a tribute to Kashmir, its people, homes and the craftsmanship behind it.”

The episodes will be released across Kansai Nerolac’ s owned digital platforms, led by YouTube and amplified across its other social media channels. Each episode will focus on a single home, while bringing the people behind it into the frame. The homes featured in the series have been painted using Nerolac Impressions Kashmir for interiors, Excel Everlast for exteriors, and the Gloria and ICRO ranges for wood finishes. The series also dedicates a segment of every episode to the contractor involved in the project, who will be recognised as ‘Noor-e-Kashmir Contractors,’ receiving badges and certificates acknowledging their contribution, along with social media recognition.

Ramkrishna Naik, Chief Marketing Officer, Kansai Nerolac Paints Limited added, “Noor-e-Kashmir celebrates not only distinctive Kashmiri homes, but also the people behind them. Through this digital series, we want to bring forward the choices, stories and craftsmanship that give each home its unique character. For us, paint has never been just about what you put on a wall, but about how that colour energises the space and people who live within it.”

The stories featured in Noor-e-Kashmir will culminate in a special ‘Noor-e-Kashmir Colour Book’, bringing together the 12 homes showcased in the series. Featuring their colours, architectural details and design choices, the book will serve as a source of inspiration for consumers.

Episodes of ‘Noor-e-Kashmir’ are available on Kansai Nerolac Paints’ YouTube channel.

About Kansai Nerolac Paints Ltd.

Kansai Nerolac Paints now in its 106th year has been at the forefront of paint manufacturing pioneering a wide spectrum of quality paints. Kansai Nerolac is one of the leading paint companies in India and is the leader in Industrial paints. The company has eight strategically located manufacturing units all over India and a strong dealer network across the country. The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals, and hotels to sophisticated industrial coatings for most of the industries.

Please visit www.nerolac.com.

Patang’s Diwali Edit 2026, celebrating India’s regional flavours, festive togetherness and timeless craftsmanship
 

In a modern landscape where festive gift exchanges often rely on generic confectioneries and mass-produced sweet boxes, Patang's latest collection offers a thoughtful alternative. Rather than viewing a gift as a simple commercial token, the brand approaches its festive range as a vehicle for meaningful connection. By stepping away from standard seasonal fare and focusing on regional savoury gastronomy, the collection introduces a distinct culinary narrative to the festive table. Each offering centres on authentic Indian culinary heritage, using traditional recipes prepared at their places of origin with simple, natural ingredients, completely free of palm oil.
 

The launch also highlights how consumer brands can honour cultural heritage while supporting local craftsmanship. The Diwali Edit 2026 pairs regional flavours with handcrafted items, actively sustaining traditional artisan practices. Tucked inside the Utsav and Pitara boxes are handmade mitti diyas (earthen lamps) shaped from raw earth by skilled rural artisans, serving as a physical reminder of the craftsmanship that gives the festival its character.
 

The collection introduces distinct gift arrangements tailored for varying festive moments, personal celebrations, and corporate expressions of gratitude:
 

The Utsav Box, conceived as an accessible homage to regional taste, is a collectible keepsake box that houses five signature regional snacks paired with a set of handmade earthen diyas. It serves as an invitation to experience authentic local flavours while honouring traditional festive lighting rituals.
 

The Pitara Box, created for evening gatherings, card parties, and family reunions, this is a comprehensive set that features four regional snacks alongside two traditional pickles. Adding a touch of festive leisure and community bonding, the box includes a custom deck of playing cards alongside a matching pair of earthen diyas.
 

The Aabhaar Box, designed for corporate gifting, this presentation is curated rather than assembled: a customisable selection built from fourteen artisan snacks and four traditional pickles, layered with coffee, chocolate, and honey from partner makers. Each box is shaped to reflect the sender, offering organisations a refined, heritage-driven way to honour employees, business partners, and community stakeholders during the festive season.
 

Every box in the range has been purposefully designed to be kept, repurposed, and cherished long after the contents have been enjoyed, reducing unnecessary festive packaging waste while extending the life of the craft object itself. This box of nostalgia is available on Website (thepatangstory.com) and Blinkit.
 

Reflecting on the strategy and vision behind the 2026 edition, Shoury Gupta, Founder & CEO of Patang outlined the operational philosophy guiding this year's launch, "Festival gifting has increasingly drifted towards transactional exchanges, often relying on standard confectioneries that lack personal connection. With our Diwali Edit 2026, our objective was to pivot towards authentic savoury heritage and regional provenance. By combining origin-based recipes with traditional craftsmanship, we are offering an alternative that prioritises quality, cultural continuity, and genuine hospitality for both personal and corporate occasions."
 

Beyond the physical items, Patang's festive release highlights a broader industry shift towards intentionality and mindful celebration. By prioritising origin-based preparation, simple wholesome ingredients, and artisanal earthenware, the collection provides a subtle reminder that the most memorable gifts are those that foster human connection and honour culinary traditions.
 

About Patang
Patang exists to preserve and celebrate India's regional food heritage in a modern format. The brand's mission is to revive the traditional flavours of India using all-natural, high-quality ingredients, bringing back cherished memories and creating moments of joy in every bite. Patang does not believe it is creating something new. It believes it is making sure what already exists continues to thrive.

BHIVE Unveils Its First-Ever Brand Film with Milind Soman, Turning Its Campus Workplace Vision into a Movement

The film brings to life BHIVE’s vision of a workplace ecosystem that goes beyond traditional office infrastructure to support how people work, move, connect and recharge.

Watch The Film: youtu.be/eGlVRZbY2FE

Built around humour and movement, the film challenges the conventional idea of an office. It opens with Milind in a cramped traditional workspace before moving into a BHIVE Campus, where the workday unfolds through walking meetings, pickleball, recreation, focused work and downtime. In one playful moment, BHIVE Founder & CEO Shesh Rao Paplikar shares a witty exchange with Milind that turns a conventional “elevator pitch” into Milind’s preferred “staircase pitch.”

The narrative reflects a broader shift in workplace expectations. As companies increasingly focus on employee wellbeing, experience, and community, BHIVE is building campuses around the belief that a workplace should enable more than productivity; it should support a more active and balanced way of living.

Shesh Rao Paplikar, Founder & CEO, BHIVE Workspace, said, “As the first campus workspace company in India to unveil a brand film, we wanted to use this moment to make a larger statement about how the workplace is evolving. This film is not just about showcasing BHIVE; it is about challenging the conventional idea of an office. With Milind, we could bring that vision alive as he’s someone who naturally represents fitness, discipline and an active lifestyle. Through the film, we want to show that the modern workplace can go beyond desks to become a campus ecosystem where people can work, move, connect and recharge. The film reflects our ambition to redefine the workspace landscape and set a new expectation for how people experience their workday.”

Milind Soman, Brand Ambassador, BHIVE Workspace, said, “Fitness has never been just about a workout for me; it is about discipline, purpose, resilience and most importantly how you choose to live every day, every moment. That is what made the BHIVE association a natural fit. The idea that you can work, move, play, meet people and recharge in the same environment feels very relevant to how people want to live today. In the film, I think people will recognise themselves in some of these situations and hopefully start asking whether their own workplace could be a little more energetic.”

The brand film builds on BHIVE’s association with Milind Soman, which is rooted in the shared philosophy of fitness, active living, and long-term performance, brought to life through BHIVE’s fitness-led workspace ecosystems.

The film marks the next chapter in BHIVE’s fitness-led journey with Milind Soman, positioning its campuses as workplace ecosystems where productivity, movement and active living come together. Through sports zones, pickleball, recreational facilities, cafés, lounges and community-led experiences, BHIVE aims to make it easier for people to move more, stay active and build healthier routines as part of the everyday workday, without having to step away from the campus ecosystem.

The film closes with BHIVE’s proposition: “Elevate your lifestyle at work.”

Watch the full BHIVE brand film featuring Milind Soman: youtu.be/eGlVRZbY2FE

#BHIVEMovesWithMilind

Founded in 2014 and headquartered in Bengaluru, BHIVE Workspace is India's largest campus coworking company and one of the fastest-growing providers of managed office spaces in the country. BHIVE operates 28+ centres with 8 campuses across Bengaluru and Mumbai, covering 1.8 million sq. ft. of premium workspace and serving a community of over 1,000 client companies, from early-stage startups to large enterprises and Global Capability Centres (GCCs).

BHIVE's campus-led model is what sets it apart from conventional coworking. Each campus integrates design-driven workspaces with sports infrastructure, wellness facilities, community programming, and Indian hospitality, built around the company's core philosophy of Work-Life Harmony. Amenities across campuses include cafés, recreation and sports zones, and 24x7 tech-enabled access, including on holidays.

Built around the philosophy of “Elevate Your Lifestyle at Work,” BHIVE promotes work–life harmony by combining productivity with well-being. Its design-driven spaces feature modern amenities such as cafés, recreation and sports zones, and 24x7 tech-enabled access, including holidays. BHIVE's Work From Anywhere feature allows members to access any BHIVE centre on a single membership, offering unmatched flexibility and mobility for modern, distributed teams. As a fitness-driven and active lifestyle coworking brand, BHIVE continues to integrate movement, sports, and wellness into the everyday work experience, enabling members to perform at their best both professionally and personally.

For more information, visit www.bhiveworkspace.com.

Post-Call Actions on Truecaller allow consumers to instantly close the loop the moment a verified business call ends
 

Post-Call Actions appear at the exact moment people are already paying attention: the instant when a verified business call ends. A branded action card automatically appears in Truecaller, and whatever the next step is, it's just one tap away — no app to download, no link to hunt for, no queue to wait in.
 

For deliveries, the friction is familiar: a call arrives when you’re at work or mid-commute—impossible to take, and by the time it’s returned, the slot is gone. Or it is answered, but the same directions have to be repeated to yet another new agent. With post-call actions, customers can now instantly reschedule the delivery, confirm their availability, share precise location, or authorize a safe drop—directly in Truecaller.
 

For banking, financial services, and insurance customers, the stakes and the anxiety are higher. A call from a bank today could be genuine or a sophisticated impersonation scam. Because Post-Call Actions only appear after Verified Business calls, customers can now act with confidence instead of second-guessing. From that trusted screen, they can pay dues, request a callback, complete a pending KYC step, or confirm a transaction, without hunting for a link that may or may not be genuine, at a time when impersonation fraud is at an all-time high.
 

For the businesses on the other end of the call, Post-Call Actions changes what a completed call means. Call performance has traditionally been measured by pick-up rates. Now it can be measured by whether it was resolved—with the follow-through happening in the same trusted moment, on the same screen, instead of leaking away across SMS links, app downloads, and abandoned IVR queues.
 

“A phone call has been the most human way for a business to communicate with customers. But it usually ends with homework for them,” said Priyam Bose, Global Head, GTM, Truecaller for Business. “Post-Call Actions resolve this. The delivery gets rescheduled, the bill gets paid, the KYC gets done, all in the same trusted moment, on the same screen, irrespective of the calls getting picked up or unanswered.”
 

About Truecaller
Truecaller is an essential part of everyday communication for over 500 million active users worldwide, with more than one billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company is headquartered in Stockholm and has been publicly listed on Nasdaq Stockholm since October 2021. 

For more information, visit www.truecaller.com.

ONLY X Smriti Mandhana
 

For ONLY, denim has always been more than a wardrobe essential. It is a language of confidence, individuality and self-expression for young women. Smriti Mandhana embodies the spirit of the ONLY girl effortlessly. As one of India’s most celebrated athletes and role models, she represents a generation that is ambitious, self-assured and unafraid to define their own path. Her natural approach to style extends far beyond the game, making her a true reflection of the ONLY attitude.
 

The ONLY Fit campaign puts denim in the spotlight, exploring a range of jeans and statement jackets designed to be styled, switched up and worn on repeat. From everyday comfort to standout moments, each piece is made to move seamlessly, reflecting ONLY’s belief that great denim is timeless and always open to interpretation.
 

Speaking about the collaboration, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, "Smriti Mandhana is one of the standout icons of her generation, not just for what she has accomplished, but for how she has gotten there: on her own terms, in her own time, always staying true to herself. That quiet confidence and authenticity is exactly what ONLY represents. With this collaboration, we want to inspire young women across India to pursue their ambitions boldly and carry their individuality with pride.”
 

Speaking about the collaboration, Smriti Mandhana said, “What drew me to ONLY is the ease and energy the brand brings to style. That instantly resonated with me. Denim has always been a go-to in my wardrobe because it fits naturally into my day and gives me the choice to experiment with my look depending on the moment. Partnering with ONLY felt like a natural fit because we share the similar philosophy; trusting your instincts, keeping it effortless and always being open to switching things up.”
 

The ONLY Autumn 2026 Denim Collection is now available across ONLY app, stores and online.

About ONLY

Founded in Denmark in 1995 as part of the BESTSELLER group, ONLY has evolved from a denim-focused label into a global fashion brand known for its trend-led, accessible style. With a strong foundation in denim and a progressive, style-first approach, the brand today offers a versatile portfolio of modern wardrobe essentials and statement pieces that enable self-expression for the next generation of women. Over the years, ONLY has built deep expertise across retail, wholesale, and the evolving online market, with a presence across 70 countries and a growing online presence in India through www.only.in and leading e-commerce platforms.

About BESTSELLER India
BESTSELLER India is part of BESTSELLER, an international, family-owned fashion company founded in Denmark in 1975. With a portfolio of more than 20 brands, BESTSELLER designs fashion and accessories for women, men, teenagers and children, built on the promise of great style, quality and value.
 

In India, its portfolio includes JACK&JONES, VERO MODA, ONLY, SELECTED, JACK&JONES JUNIOR and VERO MODA GIRL, complemented by its own digital platforms and leading online marketplaces. Globally, BESTSELLER’s products are available in more than 90 countries through branded stores, multi-brand and department stores, and digital channels.

Ai+ Smartphone Enters the Bigg Boss House Across Five Language Editions
 

Bigg Boss has grown beyond being a television show to become a cultural phenomenon, driving conversations across television, digital and social platforms. Its ability to connect with audiences across languages and regions makes the property a powerful platform for Ai+ Smartphone to build familiarity, trust and aspiration among consumers across the country.
 

The association spans the Hindi, Tamil, Telugu, Kannada and Bengali editions of Bigg Boss, with Salman Khan, Vijay Sethupathi, Nagarjuna Akkineni, Kiccha Sudeep and Sourav Ganguly hosting the Hindi, Tamil, Telugu, Kannada and Bengali editions respectively. Together, the association gives Ai+ Smartphone a powerful multilingual platform to build familiarity and relevance while speaking to consumers in the languages, cultural contexts and entertainment formats they connect with most.
 

Speaking on the collaboration, Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone, said, “In a market as diverse as India, meaningful consumer connections come from understanding the distinct cultures, conversations and contexts that shape audiences across regions. Bigg Boss is one of the few platforms that combines massive national relevance with incredibly strong regional appeals. For Ai+ Smartphone, this association is about going beyond visibility and becoming part of the conversations and cultural moments, our consumers already care about. Across Hindi, Tamil, Telugu, Kannada and Bengali, we have an opportunity to connect with audiences in a way that feels more local, relevant and authentic.”
 

As part of the association, Ai+ Smartphone will engage audiences through product integrations, branded moments, contextual content and digital amplification across the Bigg Boss ecosystem. The approach is designed to take the brand beyond conventional advertising and integrate Ai+ Smartphone naturally into moments and conversations audiences engage with throughout the season.
 

For Ai+ Smartphone, the Bigg Boss 20 partnership represents another step in building a technology brand that combines Indian roots with global ambition while staying close to the culture, conversations and consumers shaping modern India.
 

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company's Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

G-SHOCK Fan Meet
 

Held at the G-SHOCK Exclusive Store, Linking Road, Santacruz West, the event brought the G-SHOCK community together through conversations, collection showcases and interactions centred around the brand’s heritage and timepieces. Among the highlights of the evening was a special showcase by four G-SHOCK collectors, who presented selections from their personal collections and shared the stories and significance behind their timepieces. The showcase offered attendees a closer look at the personal connections and stories behind some of the collections that have grown alongside the brand.
 

A key highlight of the evening was the presence of Junichi Izumi, creator of the GA-2100 series, who engaged with members of the G-SHOCK community and shared insights into the design journey behind the GA-2100, one of G-SHOCK’s most recognisable series. His participation offered collectors and enthusiasts an opportunity to hear directly from the creative mind behind the GA-2100 and gain a deeper understanding of the design thinking and philosophy that shaped the series.
 

Commenting on the occasion, Takuto Kimura, Managing Director, Casio India, said, “G-SHOCK has grown into a global community united by a shared appreciation for individuality, creativity and innovation. India has been an important part of that journey, with collectors and enthusiasts embracing the brand and making it their own. The Fan Meet is an opportunity for us to bring this community together, celebrate their passion for G-SHOCK and create meaningful interactions around the brand.”
 

Sharing his thoughts on the occasion, Junichi Izumi, Creator of the GA-2100 Series, said, “The GA-2100 was developed as a new expression of the G-SHOCK identity while staying true to the strength and character of the brand. It has been very rewarding to see how collectors and enthusiasts around the world have connected with the series and made it their own. Meeting the G-SHOCK community in India and hearing their stories and perspectives has been a very special experience, and I am happy to be part of this gathering.”
 

The evening featured interactions between Junichi Izumi and attendees, with conversations spanning collections, design and the evolution of the GA-2100 series. Horologists, media and creators also engaged with the brand and each other on G-SHOCK’s continued relevance across generations. The evening continued with an after-party at Gigi Bombay, Bandra West, where guests came together for music and informal conversations, extending the gathering into a more relaxed setting.
 

With the G-SHOCK Fan Meet - Collector’s Edition, Casio India continues to celebrate the collectors, enthusiasts and creators who have made G-SHOCK part of their own stories. By creating spaces for the community to come together, share their collections and connect with the people behind the brand, G-SHOCK continues to build on the culture and connections that have shaped its presence in India.
 

About Casio India Co. Pvt. Ltd.

Casio India Co. Pvt. Ltd. (CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. Casio India's range of products include sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators and Scientific Calculators.
 

Setting the benchmark for excellence, Casio India is dedicated to embodying the spirit of innovation and quality that defines the Casio legacy. With a strong commitment to its corporate creed of "creativity and contribution," Casio has consistently translated this ethos into the creation of innovative products making a positive impact on society.
 

For more information, visit www.casio.com/in.

Feel a little overwhelmed by the idea of adding “nutrition” to your diet? You’re not alone. We’re here to help guide you with five easy steps to make that goal more achievable.

1. Eat More Plants

You don’t have to cut out animal products from your diet to be healthy, but the Dietary Guidelines recommend filling at least half your plate with fruits and vegetables and also working in whole grains and plant-based protein. Incorporating plant-based foods into meals is an easy way to add essential nutrients and vitamins to your diet! This includes eating walnuts, increasing your intake of omega-3 ALA (2.5g per 28g serving). Blend veggies and walnuts into sauces like this versatile Walnut Romesco Sauce, or swap half the meat in dishes like tacos and lasagna with beans or walnuts.

Walnut Romesco Sauce

Ingredients

1 cup well-drained roasted red peppers

1⁄2 cup California walnuts

1 tablespoon olive oil

1 tablespoon sherry vinegar

1 teaspoon paprika

1/2 to 1 teaspoon cayenne pepper

3 cloves garlic

1 bunch fresh parsley

Salt and pepper to taste

Preparation

1. Place all ingredients in a food processor and process until smooth. Cover and refrigerate until ready to serve.

2. Serve over grilled summer vegetables or grilled steak.

California Walnut Romesco Sauce

2. Drink More Water

Drinking at least eight glasses a day can help curb your cravings and help you from confusing thirst with hunger. Not to mention, staying hydrated is important, especially for those who are active.

3. Make Your Snacks Count

Don’t count your snacks—make your snacks count. Make sure your snacks offer a combination of protein, fiber and good fats. A handful of walnuts, seasoned to your liking is a well-rounded snack that can hold you over until your next meal. This is a great way to meet a craving for sweet or savory with satisfying crunch. You can make a simple trail mix with other nutrient-rich ingredients to really stack your snacks!

Tropical Trail Mix

Ingredients

½ cup low-sugar dried papaya chunks
½ cup unsweetened dried goji berries
½ cup unsweetened shaved coconut
1 cup unsweetened dried pineapple, cut into chunks
1 cup unsweetened dried kiwi
2 cups California walnuts
1 cup toasted, salted pepitas
1 cup bittersweet cacao chips

Preparation

1.Combine all ingredients in a large bowl.
2. Store in an airtight container in a cool, dark, dry spot to keep it fresh for about one month.

California Walnut Tropical Trail Mix

4. Make Mealtime an Occasion

Most people tend to move through life very quickly and don’t stop to enjoy simple pleasures. Things like sitting down to eat a meal can be good for you both mentally and physically, as it encourages you to eat more slowly, allowing your body to process and digest food more appropriately. Physical benefits aside, this can also provide the mental benefit of taking a break and unplugging from your busy life, while enjoying a meal and time with loved ones.

5. Understand Nutrition Labels

While eating whole, unprocessed foods as often as possible is great, it’s not always realistic with our busy lifestyles. Pay attention to the ingredient lists on packaged products, and look out for things like saturated fats, sodium, and added sugars. To avoid being in the situation of not knowing what you’re going to grab as an on-the-go alternative, plan ahead by meal prepping or packing your own snacks to fit in with your diet and nutrition goals. For simple grab-and-go snacks you can make in bulk, try this No-Bake Walnut Cocoa Cherry Bars.

No-Bake Walnut, Cocoa, Cherry Bars

Ingredients

1/2 cup old-fashioned oats

1 cup pitted Medjool dates

1/2 cup shelled California walnuts

1/2 cup unsweetened dried cherries

2 tablespoons unsweetened cocoa powder

1/2 teaspoon salt

Preparation

1. In a large food processor bowl, combine oats, dates, walnuts, cherries, cocoa powder and salt. Process 1-2 minutes, or until mixture resembles a crumbly dough.

2. Turn mixture onto wax paper and shape evenly into a 1/2-inch-thick rectangle.

3. Chill at least 1 hour and cut into 9 bars. Bars do not need to be stored in the refrigerator.

No Bake California Walnut Cocoa Cherry Bars

There’s not just one simple way to elevate your nutrition levels for National Nutrition Month, but there are a lot of steps you can take to work towards a more nutritious lifestyle. Setting a goal of what you want to achieve this month and prioritizing a nutritious diet through the previous suggestions are wonderful ways to start!

Ai+ Smartphone Announces Nova 2 Power through Project Open Review 2.0, Unveiling a Bold New Design and Powerful Performance
 

Building on the first edition of Project Open Review, which drew more than 700 registrations, Open Review 2.0 expands participation to include ethical hackers for the first time, reflecting Ai+’s commitment to building Trust through Transparency before the product reaches the end consumer. 
 

With Nova 2 Power, Ai+ Smartphone is introducing a smartphone built around two defining ideas - “Design that inspires and Power that outlasts.” The design story comes to life through two striking dual Colour Fusion finishes: Golden Blue Fusion, which brings together muted gold and deep navy blue in a fluid gradient that shifts from understated warmth to a deeper, bolder tone; and Blue Fusion, which transitions from cool ocean blue to vivid sunset orange for a younger, more expressive visual identity.
 

Rather than treating colour as a surface-level addition, the design language brings contrasting tones together in a dual flowing finish, giving Nova 2 Power a distinctive and recognisable identity. The approach is designed for consumers who increasingly see their smartphone not just as a technology device, but as an extension of their personal style.
 

Ai+ Smartphone Announces Nova 2 Power through Project Open Review 2.0, Unveiling a Bold New Design and Powerful Performance
 

Under the hood, Nova 2 Power runs on the MediaTek Dimensity 7100, built on a 6nm process designed to deliver a balance of sustained performance and power efficiency. 
 

Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies, said, “Nova 2 Power represents the next evolution of the Nova Series bringing together performance and a design identity that is distinctly its own. The Dimensity 7100 gives it the performance foundation, while our new Colour Fusion finishes allow the device to stand out beyond specifications. But we also believe a product should earn confidence before it asks consumers for it. With Project Open Review 2.0, we are putting the Nova 2 Power to test before it reaches the end consumer.”
 

Under Project Open Review 2.0, participants will get early, independent access to evaluate Nova 2 Power across all the specs and overall user experience. The process is entirely unscripted, with no expectation of a favourable verdict. Nova 2 Power runs on NxtQuantum OS, Ai+ Smartphone’s mobile operating system, and extends the Nova Series into a more performance and design-led territory. 
 

Further details on Nova 2 Power, including additional specifications, pricing and availability, will be announced closer to its consumer launch. 
 

About Ai+ Smartphone

Ai+ Smartphone is an Indian technology brand delivering high-performance, accessible mobile experiences powered by NxtQuantum OS — India’s first sovereign mobile operating system. By combining clean design, long battery life and privacy-first software across its smartphone and Connected AIoT ecosystem, Ai+ Smartphone is establishing a new standard for trust, performance and user-owned technology.
 

About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is authored in India and globally competitive.

THE NEW FACE: Roka, who represents India on the global stage, embodies Motherland's proudly rooted and fiercely independent identity

The launch also marks the appointment of MMA fighter Asha “The Knockout Queen” Roka as Motherland’s Digital Ambassador.

Motherland’s inspiration has always been India. The brand’s world extends beyond clothing to lifestyle accessories, art and its collectible quarterly magazine, drawing from Indian cities, narratives, cultures, emerging trends and everyday references. Motherland’s “Made in India” collection takes that approach in a more direct visual direction, through powerful words that represent homeland, placed at the centre of the design.

Bringing together polos, T-shirts, 70s-inspired ringer tees, crop T-shirts and tank tops across unisex and women’s fits, the Made in India Collection takes a typography-led approach. Featuring simple yet powerful words - ‘INDIA’, ‘भारत’, ‘SWADESHI’ and ‘MADE IN INDIA’ the collection’s visual language is clean and considered, letting the words and silhouettes speak loud.

Ultimately, the Made in India collection is a new form of representation through everyday fashion, worn loud and proud; for people who seek pride in carrying Indian spirit and want that sentiment expressed in a contemporary, understated way.

The collaboration with Roka - a rising MMA star and the first Indian woman to win a 9-second knockout - reflects a similar side of contemporary Indian ambition; one built through discipline, persistence and the willingness to enter spaces where Indian representation is still growing. Her association with the collection brings together two distinct expressions of modern India: design and sport. The accompanying campaign places Asha firmly in her own and most recognized MMA environment. Rather than creating a conventional fashion setup, the campaign captures her within the physicality of her sport.

Asha Roka, MMA Fighter said, “I’ve always felt that representing India is about more than where you come from. It’s also about what you choose to do with your journey and how you carry that identity with you. That’s what connected me to Motherland and this collection. The designs are simple but they have a strong presence, and that feels very close to how I approach my own work; stay true to who you are and let that speak for itself.”

The ‘Made in India’ collection is now available at Motherland Superstore. 

Link to the collection: www.motherlandsuperstore.com/collections/made-in-india
 

About Motherland

Motherland is a design-first Indian lifestyle brand exploring contemporary India through clothing, lifestyle products, emerging artists, and its collectible magazine. The brand draws from pop culture, regional references, subcultures and the emerging ways in which India is experienced and expressed today. Its product universe includes apparel, accessories and limited-edition collections, alongside the Motherland magazine, which explores subjects spanning culture, sport, fashion, cities, less explored narratives, and emerging trends.

Bisleri Brings the Magic of Spider-Man: Brand New Day to Consumers with Limited-Edition Packs
 

The collaboration brought the excitement of one of the world’s most iconic superhero franchises to an everyday consumer touchpoint, transforming hydration into a fun and collectible experience.
 

Commenting on the association, Shony Panjikaran, General Manager & Head – Sony Pictures Releasing International, said, “Spider-Man has always had a fun, larger-than-life appeal that connects with audiences across generations. With Spider-Man: Brand New Day, we wanted to take that excitement beyond the big screen and bring it closer to fans through unexpected and engaging consumer touchpoints. Our association with Bisleri allowed us to do just that, bringing the franchise to life through limited-edition bottle designs and a high-impact on-ground activation. It was fantastic to see fans across India experience the magic of Spider-Man in such a fresh and playful way.”
 

Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “We were thrilled to associate with Spider-Man: Brand New Day, the next chapter of one of the biggest and most iconic global movie franchises, and a significant part of today’s global pop culture. The association was brought to life through our limited-edition bottles, which offered an exciting collectible experience for our consumer base.”
 

The collaboration was amplified through a high-octane, 360-degree marketing campaign spanning digital engagement, retail visibility and an impactful outdoor activation. Taking the excitement directly to the streets, a spectacularly branded Spider-Man: Brand New Day x Bisleri truck traversed Mumbai, generating high-impact OOH visibility and building excitement among fans around the film’s theatrical release.
 

The limited-edition Bisleri bottles were made available across general and modern trade outlets pan-India, allowing consumers and Spider-Man fans to be part of the Spider-Man: Brand New Day experience.

About Spider-Man: Brand New Day
It's a BRAND NEW DAY for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him—and the pressure of seeing his old friends move on without him—sparks a change in Peter he may not have the power to control. But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves - a powerful villain no one can even see. The world may have forgotten Peter Parker, but he hasn’t forgotten them.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics.

For additional information, visit www.sonypictures.com/corp/divisions.html.
 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. 
 

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. 

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Combining soulful artistry with precision science Dr. Pradeep Sethi, Co-founder of Eugenix Hair Sciences (AIIMS New Delhi , Alumnus), celebrating transformation that touches lives!
 

Bringing together accomplished musicians and Eugenix’s own doctor-artists, the evening celebrated a unique duality at the heart of the brand: surgeons who have mastered not only the science of hair restoration, but the artistry within it. The same precision with which they design a natural hairline, read facial proportions and place every graft found expression through music and performance. A story that beautifully captured the spirit of the evening was that of Utkal Gaurav International School, a philanthropic initiative by Eugenix that embodies the brand’s belief in meaningful transformation. What began over a decade ago in a humble thatched hut, with a vision to make quality education accessible, has today grown into an English-medium international school nurturing young minds through values, excellence and holistic education. Inspired by the teachings of Paramahansa Yogananda, the school’s ethos of bringing “Eastern spiritual values alongside Western efficiency” resonates deeply with Eugenix’s own belief in harmonising modern science with human values. Its journey from humble beginnings to an institution shaping young lives served as a powerful reminder that true transformation is not simply about how far we go, but about the lives we touch, the values we nurture and the possibilities we create along the way.
 

The celebration brought together Shankar Mahadevan, Shekhar Ravjiani, Anup Jalota, Arun Govil, Padma Shri awardee Sudarshan Pattnaik, the Sabri Brothers, Raghav Juyal, Gurmeet Choudhary, Shweta Pandit, Altamash Faridi, Shadab Faridi, Surinder Pal, Akash Chopra, Sneha Mahajan, and other prominent personalities. It was also graced by business and healthcare leaders including Dr. Kiran Godse, dermatologist; Abhay Soi, Managing Director of Max Healthcare; Viraf Sarkari, Co-founder of Wizcraft; and Vandana M. Jagwani, alongside Dr. Pradeep Sethi’s close peers and well-wishers.
 

Reflecting on the evening, Dr. Pradeep Sethi, Co-founder, Eugenix Hair Sciences (AIIMS New Delhi, Alumnus), said, “For us, progress has never been about how far we go, but how deeply we make a difference. Eugenix began humbly, in a small basement in Rishikesh, with little more than a belief in what was possible. Today, as we grow across Mumbai, Delhi, Hyderabad and Odisha, with Bengaluru soon to join our journey, what gives us the greatest sense of fulfilment is not the scale, but the lives we have been privileged to touch along the way. ‘Songs of the Soul’ was a moment to pause with gratitude and celebrate the people, stories and values that have shaped us. As we grow, we remain committed to bringing together scientific excellence, artistry and human connection, and to ensuring that the soul of Eugenix remains unchanged, wherever the journey takes us.”
 

Sharing her thoughts, Dr. Arika Bansal, Co-founder, Eugenix Hair Sciences (AIIMS New Delhi, Alumna), said, “‘Songs of the Soul’ was a deeply meaningful celebration of the journey we have shared and the people who have been part of it. At Eugenix, we have always believed that excellence in healthcare is built not only on science and innovation, but also on empathy, trust and human connection. Seeing our doctors come together through music was a wonderful reminder of the person behind the profession. As Eugenix continues to evolve, we remain committed to advancing hair restoration with the highest standards of clinical excellence, while staying true to the values and relationships that have shaped our journey.”
 

Combining soulful artistry with the precision of science, the evening celebrated a shared belief: that true transformation touches not just how we look, but how we feel and who we become.

About Eugenix Hair Sciences

Eugenix Hair Sciences is one of India’s leading hair transplant clinic chains, with centres in Gurugram, Mumbai, Hyderabad and Bhubaneswar, and an upcoming centre in Bengaluru. Founded by Dr. Pradeep Sethi and Dr. Arika Bansal, both alumni of AIIMS, New Delhi and Fellows of the ISHRS, Eugenix has performed more than 20,000 procedures over 15 years for patients from across the world. The clinic’s signature Direct Hair Transplantation (DHT) technique was introduced through peer-reviewed research published in the Journal of Cutaneous and Aesthetic Surgery in 2013, indexed on PubMed. The Eugenix Gurugram centre is accredited by the National Accreditation Board for Hospitals & Healthcare Providers (NABH), Certificate No. DE-2026-0004.

Crompton New Logo | L-R: Tanmay Prusty, CMO; Promeet Ghosh, MD & CEO; Kaleeswaran Arunachalam, Group CFO & Head of Strategy; Shweta Sagar, CBO, Butterfly & PL Head - Rhion

At the heart of Crompton's refreshed identity is “Cephyr” (pronounced SAF-FYR), the Crompton Greaves Consumer Electricals Ltd.’s new emblem and primary visual expression. The name Cephyr draws inspiration from two powerful sources, the deep, enduring blue of sapphire and the gentle breeze of Zephyrus, the Greek wind. It reflects care, quality, refinement and timelessness with effortless grace and quiet energy. Cephyr, is symbolic of Crompton's transformation into a design-forward brand, where fluidity, adaptability, and aesthetic sophistication define every touchpoint. The emblem carries deep meaning: The 'C' stands for Consumer, Customer, Care, Connectivity and Crompton, highlighting the brand's commitment to consumer-centric innovation and connected living experiences. The graceful upward curve at the C's tip conveys the brand's commitment to responsibility and continuous elevation. The infinity symbol that emerges from within the C and rises outward, reflects Crompton's journey of going beyond boundaries while continuously ascending toward innovation. 

The construction of Cephyr using twelve circles is equally meaningful, each representing a month of the year, symbolizing how Crompton moves through seasons with consumers, cooling scorching summers, warming chilly winters, lighting festivals and powering daily rituals. The circular, flowing construction mirrors the cyclical nature of seasons and Crompton’s fluid ability to adapt, always meeting consumers exactly where they are, all year round.

Accompanying Cephyr is Crompton's new brand promise: 'Amazing, Every Day.' This tagline is far more than words; it's a commitment to transform the ordinary rhythm of daily life into something extraordinary through thoughtful innovation and unwavering dependability. ‘Amazing' represents meaningful moments of delight and seamless experiences that genuinely elevate everyday living. Not theatrical extravagance, but thoughtful enhancements that make life feel tangibly better, easier, and more enjoyable. 'Every Day' embodies dependability and constant presence, a promise that Crompton delivers value and enrichment in the natural rhythm of daily life. The tagline features intentional design details that reinforce Crompton's brand story. The 'i' in Amazing has been subtly modified to echo the Wi-Fi symbol, representing Crompton's commitment to intelligent, smart and connected ecosystems. The 'E' in Every Day carries a refined design element inspired by the Electrical Plug and Power Button symbol, a thoughtful homage to Crompton's 85+ year electrical heritage and its core identity rooted in powering Indian homes. 

Complementing the visual transformation is a distinctive sonic identity that creates an auditory signature for the brand. This sonic branding will enhance recognition and recall across consumer touchpoints, from advertisements and digital platforms to product experiences and retail environments—creating a cohesive multisensory brand experience.

Promeet Ghosh, Managing Director & CEO, Crompton Greaves Consumer Electricals Ltd., said, "The home solutions industry is entering a defining phase of transformation where everyday living is simplified through thoughtful innovation, seamless experiences and solutions they can trust. We believe the strongest brands of tomorrow won't be defined by a single category, but by the role they play across consumers' everyday lives. That belief has shaped Crompton 2.0—our strategic transformation into a diversified, innovation-led home solutions business. Over the past decade, we have expanded beyond our legacy categories, strengthened our innovation capabilities and built a portfolio that responds to the evolving needs of Indian consumers, while remaining anchored in the trust that has defined Crompton for over 85 years. Our new brand identity is far more than a visual change. From introducing Cephyr the new emblem, the new tagline, along with a distinctive sonic identity, we are creating a future-ready identity for Crompton. More than a new identity, it reinforces our ambition and belief to build deeper consumer preference, accelerate our premiumisation journey and create long-term value for our consumers, partners and shareholders."

Tanmay Prusty, Chief Marketing Officer, Crompton Greaves Consumer Electricals Ltd., said, "Crompton has evolved significantly over the years, and our new brand identity reflects that transformation. It is a unified brand system encompassing our visual and sonic identity, designed to create a more distinctive consumer experience. At the same time, we are building a stronger platform of brands to address evolving consumer needs across different segments."

The new Master Brand will be progressively rolled out across Crompton's products, packaging, retail presence, digital platforms and consumer communications, creating a consistent brand experience across every consumer touchpoint.

As Crompton expanded into new categories and consumer segments, it was recognized that a single-brand approach would not always address increasingly diverse consumer needs. Crompton Greaves Ltd’s branded platforms enable the organization to build distinct propositions, while leveraging the trust and equity of the Crompton name. CGCEL’s Energion represents an intelligent energy platform, designed to address the evolving energy landscape that is moving beyond standalone products to integrated energy ecosystems. Energion's brand promise: "The Power Behind Everyday Progress" positions it as a trusted partner that enables consumers and businesses through reliable, intelligent and sustainable energy solutions. The name 'Energion' is derived from 'Energy', the fundamental particle that enables the flow of electricity, representing the intelligent movement, storage and application of energy, powering homes, businesses and everyday life. Energion plays across the entire energy value chain from generation to conversion to storage to charging solutions. This future-ready platform is not locked to any category, allowing Crompton to participate in emerging energy adjacencies while maintaining premium yet accessible positioning.

As part of its premiumization strategy, Crompton today introduced Crompton Rhion, its new super-premium brand, marking the next phase of the company's growth journey. Positioned as a brand for consumers seeking elevated modern living, Rhion brings together purposeful innovation, technical mastery and elegant design to deliver refined, intuitive experiences.

Promeet Ghosh, Managing Director & CEO, Crompton Greaves Consumer Electricals Ltd. said, "The launch of Crompton Rhion marks an important milestone in our premiumization journey and reflects our ambition to strengthen our presence in the super-premium segment. As our dedicated super-premium brand, Crompton Rhion will enable us to deliver elevated experiences through thoughtful design, advanced technology and solutions that cater to the evolving aspirations of consumers. Crompton Rhion combines technical mastery with intuitive innovation to deliver a new benchmark in premium living."

Crompton Rhion is built on the philosophy of 'Prowess Inside. Poise Outside.”; representing the perfect balance between sophisticated exterior design and purposeful internal innovation. This philosophy ensures that every Crompton Rhion product delivers invisible mastery in engineering while presenting visible elegance in form. Crompton Rhion's innovation philosophy combines next-generation technology with human-centric design to create intuitive experiences tailored to evolving consumer needs. Crompton Rhion makes its debut in the premium water purification category with the launch of the Crompton Rhion Water Biofier, a category-first innovation that provides water the way it's meant to be for people.

The launch comes at a time when India's domestic electric water purifier market is estimated at approximately INR 5,565 crore, with reverse osmosis (RO) accounting for nearly 85% of the category. Despite the category's scale, household penetration remains at just 6%, highlighting significant headroom for long-term growth and continued premiumization. The Crompton Rhion Water Biofier represents a fundamental rethinking of water purification, moving beyond conventional approaches to deliver water that is not just pure, but optimally balanced for human consumption. This innovation embodies Rhion's commitment to combining prowess in engineering with poise in experience.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company's consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company's storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India's Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Thangamayil Jewellery inaugurated its new store in Mogappair West, Chennai on 23rd August 2026

The Mogappair West showroom and the Purasaiwakkam showroom were inaugurated by the Management of Thangamayil Jewellery in the presence of company officials and customers. A range of special offers has been introduced to mark the opening of these new showrooms.

Thangamayil Jewellery inaugurated its new store in Purasaiwakkam, Chennai on 23rd August 2026

The newly inaugurated stores are located at Plot No. 4/5, TNHB, 8th Block, Mogappair West, Nolambur, Chennai - 600037 and No. 138 (Old No. 228), Purasaiwakkam High Road, Chennai - 600084. The new outlets in Mogappair West and Purasaiwakkam spanning 6270 sq.ft and 8746 sq.ft respectively, have been designed to deliver a modern and immersive shopping experience.

The grand opening witnessed an overwhelming response from customers across the city, as hundreds of jewellery enthusiasts, families, and well-wishers thronged the showroom to celebrate the launch and experience its premium collections.

Speaking on the inauguration, Mr. Ba. Ramesh, Joint Managing Director, Thangamayil Jewellery Limited said, “We are happy to announce the launch of our new stores in Chennai, which is a very significant market for us. These flagship showrooms reflect our commitment to offering an unparalleled jewellery shopping experience with the finest craftsmanship, transparency, and exceptional service.”

The new showrooms offer a wide range of gold, diamond, and silver jewellery collections. The stores have been launched to cater to growing consumer demand in Chennai and will serve customers across categories including bridal jewellery, festive purchases, everyday wear, gifting, and special occasions.

About Thangamayil Jewellery Ltd.

Thangamayil Jewellery Limited (TMJL), is one of the fastest growing companies in India, positioned in the market as a chain of retail jewellery stores across Tamil Nadu. Headquartered in Madurai, Thangamayil Jewellery turned public limited company in 2007. It released its maiden equity shares in 2010, and the shares were listed in Bombay Stock Exchange (BSE) Limited and National Stock Exchange (NSE) Limited. The company has its presence in Chennai through its flagship store at T.Nagar and stores in suburbs of Chennai and overall presence in Tamil Nadu all comprising 66+ stores, thereby increasing the stores to foster future growth and development. Today, the company boasts a total operating area of approx. 1,49,000 square feet all over Tamil Nadu. 

Crocs India launches the latest chapter of its ‘Let Them Talk’ campaign

Set within an immersive world where music, movement and visual art collide, the film brings together Siddhant Chaturvedi alongside rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander. As their creative worlds intersect, the campaign celebrates the freedom to explore new ideas, challenge conventions and create without seeking approval. Reinforcing the campaign's core message, the film reminds audiences that if people are going to talk, let them.

At the heart of the campaign is the new Echo II silhouette that pushes the boundaries of comfort and design with its boldest expression yet, unlocking striking colourways and a progressive aesthetic. Designed for those who move at the intersection of style, comfort and street culture, it translates the campaign's spirit into a confident expression of individuality.

Watch the campaign film here: www.instagram.com/reel/Dbm6uqtMtZ3/

Commenting on the campaign, Carly Gomez, Chief Marketing Officer, Crocs, said, "At Crocs, we believe self-expression is one of the most powerful ways people connect with our brand. The latest chapter of ‘Let Them Talk’, featuring the new Echo II, celebrates a generation that isn’t afraid to experiment, explore new creative pursuits and embrace individuality on its own terms. As we continue expanding our portfolio in India, we're excited to introduce consumers to newer silhouettes like Echo II—bringing bold design, comfort and self-expression together in a way that feels deeply relevant to today's culture."

Siddhant Chaturvedi added, "I had a lot of fun shooting this campaign because it brought together different forms of creativity and self-expression. As someone who loves exploring new creative pursuits, the message behind ‘Let Them Talk’ really resonated with me. To me, the campaign is a reminder to stay curious, keep experimenting, and enjoy the journey without worrying about what others think. Needless to say, I’m also a big fan of the Echo II—it’s bold, comfortable and full of character.”

Speaking about the creative vision behind the campaign, Varsha Patra, CEO/Co-founder Homegrown, said, "The idea behind 'Let Them Talk' was to create a world where experimentation feels instinctive and exciting. We wanted Siddhant's journey to unfold through different creative disciplines, showing that growth comes from being willing to explore without worrying about how you'll be perceived. Bringing together artists with distinct voices allowed us to celebrate creativity in its many forms while staying true to Echo's bold, expressive spirit."

The latest chapter of 'Let Them Talk' is now live across digital, social and retail touchpoints as part of an integrated rollout. The new Echo II silhouette is available on crocs.in, Myntra and at Crocs retail stores nationwide.

About Crocs, Inc.

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

With ARC, Anarock extends its integrated marketing expertise in building sharp, high-impact creative and marketing programs for industries like real estate, BFSI, auto, retail, consumer durables, FMCG and beyond.

Nikhil Kumar

Nikhil Kumar has been appointed as Head - Anarock ARC. Kumar brings close to two decades of experience across advertising, media, and marketing, having held senior roles at MullenLowe Lintas Group, Publicis Groupe, and Dentsu Creative. Nikhil has led large client portfolios and built high-performing teams across creative, media, and business strategy functions.

"ARC's proposition rests on three integrated pillars - creative development that builds distinctive brand and campaign narratives, performance media that converts attention into measurable demand, and experiential activations that deepen consumer engagement at the point of decision," says Nikhil Kumar, Head – Anarock ARC. "Underpinning all three is the Firm's proprietary AI Predictive Engine, which turns every lead and enquiry into actionable intelligence, prioritising and nurturing prospects based on their propensity to convert and reactivating dormant leads into immediate business."

He adds that the same intelligence layer that has driven outcomes in real estate marketing at Anarock has been re-engineered to work across sectors, giving ARC's clients a data-backed system for converting demand into revenue, not just impressions into activity.

The agency has been established under the advisory of Akshay Gurnani, Ex-Co-founder & former CEO of India’s first creative, media, and digital agency Schbang.

Aashreen Puri

"ARC is not built as another standalone creative, performance or experiential agency - those are tools, not the destination," says Aashreen Puri, Regional Director – Anarock Group. "ARC stands for Activation, Response and Conversion. It is a unique assemblage of cutting-edge creative marketing tools and knowhow that creates real access between businesses and their consumers and converts that access into measurable growth regardless of category. Anarock has always believed in investing in opportunities that have the potential to reimagine categories, not simply participate in them."

Santhosh Kumar, Vice Chairman – Anarock Group, says, "Marketing has evolved dramatically, but agency accountability hasn't kept pace. Too many businesses still measure success through activity rather than outcomes. ARC changes that equation - it connects strategy, creative, media, experience, and technology to drive measurable business outcomes. This will ensure that marketing spend converts into a measurable growth engine rather than a cost line. Bringing in Nikhil Kumar to lead ARC is a deliberate step toward that goal."

ARC hits the ground running with a 55-member team of creative, media and technology specialists headquartered in Mumbai, with presence across Delhi NCR, Hyderabad, Bengaluru and Chennai, and several major mandates already in hand and underway.

About Anarock
Anarock is a leading independent real estate services company operating across India and the Middle East. Established in 2017, Anarock draws upon a legacy of over three decades of real estate expertise and advises clients across all property sectors including residential, commercial, retail, hospitality, land, industrial and logistics, data centres and flexible workspaces.

With a team of over 2,600 professionals, Anarock delivers integrated real estate solutions spanning investment banking, bespoke research, strategic advisory and valuations, project management and engineering services and digitised community management. Backed by a proprietary AI-led ecosystem, advanced CRM infrastructure and strong relationships with developers, occupiers, investors and government stakeholders, the firm combines market intelligence, technology, and disciplined execution to create long-term value across the real estate lifecycle.

For more information, please visit www.anarock.com.

Intex Technologies Director Mr. Keshav Bansal unveils the Jersey with Sri Lanka Captain Mr. Dhananjaya de Silva

As part of the partnership, the Intex brand will feature prominently on the front of the Sri Lanka Cricket team jersey, alongside high-impact visibility across LED perimeter boards during the two-match Test series. The 1st Test is being played from August 15–19 in Galle, followed by the 2nd Test from August 23–27, 2026. This association places Intex at the centre of one of the region’s most anticipated cricketing contests.
 

Commenting on the association, Keshav Bansal, Director, Intex Technologies, said, “Our association with Sri Lanka Cricket marks an exciting new chapter in Intex’s journey with international cricket. The India–Sri Lanka series offers us a great platform to engage with India’s passionate cricket audience, strengthen our connection with consumers, and build greater visibility and relevance of the Intex brand. As we continue to expand our presence across consumer electronics and durables, we see meaningful sporting associations such as this as an important part of building a stronger and more contemporary consumer brand.”
 

Upul Navaratne Bandara, Head of Marketing of Sri Lanka Cricket, said, “We are delighted to welcome Intex Technologies as the National Team Sponsor of Sri Lanka Cricket for this highly anticipated Test series. Intex is a prominent Indian consumer technology brand with a strong connect with consumers across India. We are pleased to have them partner with Sri Lanka Cricket for this series. The association reflects the strong commercial appeal of India–Sri Lanka cricket, and we look forward to a mutually successful partnership and an exciting series of Test cricket.”
 

The partnership builds on Intex’s recent association with international cricket, following its partnerships around the India–Afghanistan, India–Ireland and India–England series earlier this year. These associations reflect the brand’s broader approach to building a consistent presence across high-impact sporting platforms and strengthening its connection with consumers through the sport.
 

The India–Sri Lanka Test series is expected to draw strong interest among cricket audiences in India and provide Intex with a prominent platform to enhance brand visibility and deepen consumer engagement.

Bangalore Watch Company - Forty Seven

This all began with a literacy rate of just 12 percent, a per capita income of a mere USD 50, and a country in debt. In the mid-twentieth century, India chose a future-facing vision—building a nation where girls could fly fighter jets, scientists could send rockets to space, entrepreneurs could build companies for the world, and every generation could dream a little bigger than the one before.

Since 2018, the brand has built watches inspired by aviation, cricket, space exploration and the outdoors. Each collection has explored a different chapter of modern India. With Forty-Seven, the brand goes back to the beginning of that era, to the mid 20th century, when a young nation chose to spend its time building the future.

“Forty-Seven is a tribute to the years that shaped modern India. A pocket watch was the natural choice, because it belonged to that time. Bangalore Watch Company™ has always told stories of the India of today. With this watch, the brand goes back to where those stories first began," says Nirupesh Joshi, Co-Founder of Bangalore Watch Company™.

Forty-Seven follows the design principles of traditional pocket watches from the early 20th century. Built with a surgical grade steel in a vintage gold finish, an off-white linen pattern reminiscent of the self-reliance movement of the time, and powered by a Swiss quartz movement, the watch makes for a fashionable carry accessory. Paired with a vintage leather lanyard, the watch can be worn around your neck, on your waist, or even as a bag charm.

“We’ve demonstrated our capability as a watchmaker with several firsts - meteorites, aircraft carrier materials, and even captured carbon. The pocket watch is our attempt to broaden our capability as a watchmaker, and to give our customers a new format to enjoy high-quality time-telling devices with a strong backstory,” added Mercy Amalraj, Co-Founder of the brand.

Forty-Seven can be personalized with a custom caseback engraving, making every watch unique. The watch will be priced at USD 1250 (approximately INR 120,000) and will be available for pre-order on the brand's website starting on 11th August 2026.

About Bangalore Watch Company™
Founded in 2018, Bangalore Watch Company™ creates high-quality mechanical watches that tell stories of a 21st-century India. Drawing inspiration from Aviation, Cricket, Space, and the Great Outdoors, each collection captures modern Indian narratives that go far beyond stereotypes.

With several firsts to its name including watches made from recovered fighter planes and aircraft carrier materials, India’s first watch qualified for Spaceflight, and a proprietary Cerasteel™ material that is a fusion of Steel and Ceramic, the brand blends storytelling with technical innovation and contemporary design. Recognised by leading global publications such as The New York Times, Forbes, and Hodinkee for its originality and craftsmanship, Bangalore Watch Company™ stands at the forefront of modern Indian watchmaking.

Founded by husband-and-wife team Nirupesh Joshi and Mercy Amalraj who left their tech careers overseas to pursue a passion for modern Indian storytelling, the brand has built a quiet but enthusiastic following with customers in over 30 countries.

Kirtilals proudly unveiled Sindooram – The Bridal Collection at its Somajiguda Showroom in Hyderabad
 

Sindooram collection showcases the brilliance of finest quality natural diamonds, precious metals and vibrant colour stones, with each creation reflecting a distinctive interpretation of nature. From the graceful forms of flowers to the regal elegance of the peacock, every motif is thoughtfully translated into bridal jewellery through meticulous detailing, refined design and exceptional craftsmanship.
 

Created for the bride who appreciates artistry as much as elegance, the collection celebrates the grandeur of traditional bridal jewellery while bringing a distinctive contemporary sensibility to each creation. Every piece is crafted to complement the significance of her special day and become a cherished heirloom for generations to come.
 

Bridal Diamond Jewellery of the Year award at the Retail Jeweller India Awards 2026
 

The collection has also earned recognition at the Retail Jeweller India Awards 2026, where Kirtilals’ bridal collection was honoured with the prestigious ‘Best Bridal Jewellery of the Year’ award. The award-winning jewellery piece from the Sindooram collection is now on display at the Somajiguda store, offering customers an opportunity to experience its distinctive design and craftsmanship first-hand.
 

Mr. Suraj Shantakumar, Director – Business Strategy, Kirtilals, said, “A bride's wedding day is truly special for her, and we believe what she wears on it should feel every bit as rare. Sindooram was created from that belief — bringing together imagination, masterful craftsmanship, and the beauty found in nature itself. We drew inspiration from flowers, the hibiscus, and the peacock, interpreting their distinctive forms through the brilliance of the finest quality natural diamonds, colour stones, and precious metals. Each creation in this collection is designed to be part of her story on the most special day of her life. We are delighted to bring Sindooram to Hyderabad, and we invite brides and jewellery connoisseurs to experience its artistry at our Somajiguda store.”
 

Brides-to-be and jewellery connoisseurs can now experience the Sindooram collection and its award-winning creation at the Kirtilals Somajiguda store, Hyderabad.
 

About Kirtilals
Founded in 1939, Kirtilals is one of India’s leading natural diamond jewellery brand, with a legacy spanning over eight decades. Known for its design excellence, master craftsmanship and expertise in natural diamonds, Kirtilals creates jewellery that celebrates life’s most meaningful occasions. With an integrated manufacturing approach and a growing retail presence, the brand continues to create exceptional jewellery designed to be cherished across generations.

Philips India onboards Rocking Star Yash as the Brand Ambassador for its Men’s Grooming portfolio, as he fronts the new ‘Trimmers Ka Baap’ campaign

The collaboration marks a natural coming together of one of India's most celebrated style icons and the country's leading men's grooming brand. Known for setting trends both on and off screen, Rocking Star Yash brings his signature confidence, individuality and larger-than-life presence to a campaign that celebrates effortless grooming and self-expression.

The 'Trimmers Ka Baap' campaign featuring Rocking Star Yash in a high-energy avatar, reinstates Philips’ superiority over ordinary trimmers. The campaign film reinforces one singular message- for grooming his iconic beard, Rocking Star Yash trusts only Philips trimmers. At the heart of the campaign is the Philips All-in-One Trimmer with BeardSense Technology, which scans beard density 125 times every second and intelligently adjusts its power as it moves effortlessly across both dense and fine hair areas, consistently delivering an even trim & sharp finish. Designed to achieve professional-grade grooming results at home, the innovation reflects Philips' continued focus on technology-led performance and superior grooming experiences.

Speaking about the association, Rocking Star Yash said, "I've trusted Philips with my grooming for years, long before this partnership was even a conversation. So, this felt like the next step with a brand I already believe in. Grooming is part of everyday life and having products that deliver consistency and performance- matters to me, and that's what I value about Philips."

Commenting on the collaboration, Smit Shukla, Zone Business Leader- Personal Health, Philips Indian Subcontinent, said, "The best partnerships are often the most authentic ones. When fans organically discovered Yash using a Philips trimmer, it reinforced the trust consumers have placed in Philips over the years. As one of India's most loved style icons, Yash perfectly embodies confidence, individuality and excellence in grooming. Through our 'Trimmers Ka Baap' campaign and our partnership with Toxic, we're excited to showcase how Philips' innovation, led by our BeardSense Technology, helps consumers achieve professional-grade grooming at home."

Extending beyond a traditional celebrity endorsement, Philips' association with ‘Toxic: A Fairy Tale for Grown-ups’ further strengthens the connection between Rocking Star Yash's on-screen persona and his trusted grooming choices off-screen. As the movie gears up for its global release, Philips has come onboard as the film's Official Grooming Partner, bringing together authentic product usage, cinematic storytelling and cultural relevance.

The integrated campaign will roll out across digital platforms, social media, cinema, OTT, outdoor advertising, retail and experiential touchpoints, bringing together entertainment, action and grooming innovation in a distinctive Philips storytelling format.
 

Watch Philips All-in-One ‘Trimmers Ka Baap’ ft. Rocking Star Yash: www.youtube.com/watch?v=jmr37nz8BtE

Availability

The Philips Men's Grooming range is available across all e-commerce, quick-commerce and modern retail platforms including Amazon, Big Basket, Blinkit, Croma, Flipkart, Myntra, Nykaa Man, Reliance Retail, Swiggy Instamart, Tira, Vijay Sales, Zepto and all leading stores across India.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.

Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2025 sales of EUR 18 billion and employs approximately 64,300 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

Asian Paints - 5000+ Colours of Freedom
 

Building on last year's The Colours of India campaign, which brought the Tricolour to life through a curated palette of Asian Paints shades, this year's campaign shifts the focus from the colours of the nation to the "5000+ Colours of Freedom." At its heart are the three colours of the Indian Tricolour, colours that have inspired generations, symbolize our shared values, and continue to unite over a billion hearts in pride, hope and belonging. While these three colours remind us of what binds us together as a nation, the 5,000+ colours of Asian Paints celebrate the individuality, dreams and personalities that make every Indian home unique. Together, they tell the story of a country where unity and self-expression coexist beautifully.

For over eight decades, Asian Paints has helped homeowners bring their vision to life through colour. With a portfolio of an extensive palette of shades, the brand offers unmatched choice, empowering consumers to create spaces that truly reflect their personality. Every shade is backed by the Asian Paints Warranty, combining aesthetic appeal with long-lasting protection.

Commenting on the campaign, Amit Syngle, Managing Director & CEO, Asian Paints, said, "India's greatest strength lies in its diversity, expressed through millions of unique identities, stories and aspirations. At Asian Paints, we see this reflected every day in homes and spaces, where colour becomes a powerful expression of personality, individuality and belonging. With Colours of Freedom, we celebrate the spirit to choose, express and create spaces that are truly our own. This Independence Day we celebrate the three colours of the Tricolour that unite a billion hearts & another 5000+ that give us the freedom to paint our identity. 'Yeh Rang Hi Humara Asli Pata Hai' is inspired by the belief that every colour tells a story, and together, these stories create the vibrant fabric of India. It is a tribute to the countless homes whose unique colours reflect not just individual identities, but also the shared pride, aspirations and spirit that connect us all as Indians. As custodians of the world's largest repository of -shades, we are proud to bring every Indian a colour that feels uniquely their own. More importantly, we remain committed to celebrating every shade of India, because every colour has a story, and every story deserves a place to belong."
 

Featured across leading national and regional newspapers, along with digital extensions, the campaign reaches consumers across the country during the Independence Day celebrations. Asian Paints celebrates the freedom of choice, the pride of belonging, and the colours that make every home distinctly Indian.
 

About Asian Paints Limited

Asian Paints is India’s leading paint and decor company and ranked among the top 8 coatings companies in the world with a consolidated turnover of Rs. 35,516 crore (Rs. 355 billion) in FY’26 and with a market capitalization of approx. Rs. 2,627* billion. Asian Paints along with its subsidiaries have operations in 14 countries across the world with 25 paint manufacturing facilities, servicing consumers in over 60+ countries through Asian Paints, Apco Coatings, Asian Paints Berger, Asian Paints Causeway, SCIB Paints, Taubmans and Kadisco Asian Paints. Asian Paints also offers a wide range of Home Decor products and is an emerging strong player in the Home Improvement and Décor space in India.
 

Note: Market capitalization is as on June 15, 2026
 

For our email disclaimer please visit www.asianpaints.com/disclaimer.html#email

Indigenous developed AgniQuell - Fire Fighting Foam demonstration to the Indian Navy by Big Bang Boom Solutions

Engineered for High-Risk Defence and Industrial Applications
Modern naval, defence, and heavy industrial assets demand rapid, zero-compromise emergency response capabilities. Developed entirely through indigenous R&D, AgniQuell addresses critical vulnerabilities in high-risk zones where conventional firefighting methods fall short. Featuring an industry-leading expansion capability of up to 1:1000, AgniQuell transforms a compact volume of foam concentrate into a massive, oxygen-starving blanket of fire-suppression foam within seconds.

"Securing and executing this order for the Indian Navy validates the maturity and reliability of our indigenous engineering," said Dr. Shivaraman R, Co-founder & CTO, Big Bang Boom Solutions. "AgniQuell was built from the ground up to protect critical infrastructure while reducing dependency on foreign technology. As we continue to advance defence tech across multiple domains, this milestone reinforces our commitment to bolstering national self-reliance, operational safety, and long-term value creation for our stakeholders and is the first success of our Material Science team."

Key Performance Pillars:

• Instantaneous Oxygen Deprivation - Rapidly suffocates complex liquid and structural fires, halting thermal runaway.

• Volume-Optimized Coverage - Floods enclosed spaces, machinery rooms, and storage facilities with minimal concentrate requirement.

• Universal Equipment Compatibility - Seamlessly integrates with all standard and specialized foaming equipment, ensuring zero retrofit delay for existing systems.

• All-Terrain & Outdoor Versatility - Engineered to maintain structural integrity and suppress fires effectively across both enclosed facilities and open-air, outdoor environments.

• Resource Preservation - Drastically reduces water consumption, mitigating secondary water damage to sensitive electronic and military hardware.

What This Milestone Means for BBBS's Growth Trajectory
This Indian Navy delivery is more than a simple contract fulfilled, it is testament to BBBS committed to high quality, R&D and product development. This marks the second product that BBBS has successfully developed, qualified, been contracted for and successfully delivered under the iDex program, making them the flag bearers of this prestigious initiative. With this, BBBS has established a validated, repeatable pathway into a wider set of naval and defence fire-safety programs. The company is in active discussions for follow-on orders and pilot deployments across additional naval installations and defence platforms.

AgniQuell's design - high expansion ratio, low water and concentrate consumption, and equipment-agnostic deployment - also gives it direct applicability beyond defence, including in industrial sectors such as oil & gas, power generation, aviation, and heavy manufacturing, where fire-suppression infrastructure is a significant and recurring capital spend.

This win adds to BBBS's growing portfolio of indigenous defence technologies, spanning fire suppression, simulators, anti-drone systems, and specialized autonomous defence platforms - reinforcing the company's position as a multi-domain deep-tech player in India's expanding defence manufacturing ecosystem. 

About Big Bang Boom Solutions
Big Bang Boom Solutions (BBBS) is an Indian deep-tech defence enterprise specializing in the R&D and deployment of advanced technologies for national security and industrial safety. Founded in 2018 and headquartered in Chennai, India, BBBS has been recognized with over 8 iDex wins, 30+ defence contracts running into 100s of crores from all three services for its work in indigenous defence innovation.

For more information contact Rohit - 9810189253

India Flows Free

YouTube Link:  www.youtu.be/SNGH7rDqV3I

The idea looks at one of India’s most essential yet largely unseen infrastructures in an entirely new way. Pipes run beneath our feet, through our homes, across cities and through the countryside, silently carrying water and sustaining life. They are, in many ways, the Hidden Rivers of the Modern Age. For one day, these hidden rivers found a voice.

The transformation of Thomson PVC pipes into musical instruments was undertaken by Alpha Flutes, traditional flute makers, who experimented with different pipe diameters, lengths and tonal configurations to create specially crafted PVC flutes. The resulting instruments were brought to life by renowned flute artist Vidhu Krishna, who performed the rendition on the specially created flutes, demonstrating how an everyday industrial material could be transformed into an instrument capable of carrying music.

The performance was filmed against the historic Colonial Pier at Alleppey, creating a striking meeting of India’s past, present and future. A structure that once witnessed the movement of goods, people and commerce became the backdrop for a Song of Freedom, this time carried through the sound of pipes.

At the heart of India Flows Free is a simple idea: sometimes, all it takes to discover a new possibility is to look at something familiar differently. A water pipe can carry water. But in the hands of imagination, it can carry music too. What began as a piece of infrastructure became an instrument; what usually remains unseen became visible; and what silently carries water found a way to carry the nation’s emotion. From pipes to flutes. From hidden rivers to a song. From infrastructure to inspiration.

With India Flows Free, Thomson Pipes celebrates Independence Day by giving a voice to the hidden rivers that keep India flowing. The idea was conceived and executed by Jimmy & Jacana, the boutique brand makery, with communication and amplification supported by Trompet Media. The project brings together the worlds of infrastructure, craftsmanship, music and creative imagination in a distinctive tribute to the nation.

L&T Finance Ltd. (LTF), one of the leading retail financiers in the country, introduced three new TV commercials (TVC) with the tagline, ‘Koi Bhi Sapna Hold Mat Karo, L&T Finance Gold Loan Karo,’ featuring its brand ambassador, Jasprit Bumrah. Through this campaign, LTF will drive awareness for its Gold Loan offerings and empower individuals, micro-entrepreneurs, and households to unlock the value of their idle gold to fuel their growth, aspirations, and dreams.

 L&T Finance launches an Integrated Marketing Campaign in key markets in eight states and one union territory in the country

The TVC will be launched during the upcoming India vs Sri Lanka test series to be held from August 15, 2026 onwards. As the ‘Co-presenting’ partner for the series, LTF will be amplifying the campaign across on-ground and TV channels during the matches. The TVC will be aired on Sony TV Broadcast Network across its nine Linear TV channels. 

The newly launched commercials are a light-hearted three-film series, effortlessly blending humour with the realities of modern financial aspirations. Cricketer Jasprit Bumrah features as a trusted problem solver. In the first film, he advises a struggling farmer to leverage a gold loan and expand his livestock to boost his income. In the second scenario, he encourages a nosy homemaker to stop putting her dreams on hold and use Gold Loan to bring home the consumer durables she has always wished for. And, in the third film, he guides a Kirana store owner to restock his depleting inventory and scale up operations.

Mr. Raju Dodti, Chief Operating Officer and Whole-time Director at LTF, said “As L&T Finance continues its transformation into a Risk-first, Tech-first, AI-native retail financial institution under our Lakshya 2031 strategy, Gold Finance serves as one of the key drivers of our growth agenda. Reflecting this momentum, our high-yielding, secured gold loan portfolio grew by an impressive 182% YoY to Rs. 3,829 Crore in Q1FY27, up from Rs. 1,360 Crore in Q1FY26, backed by 343 active Gold Finance branches, with a plan to take total Gold Finance branches to over 800 in this financial year. This campaign allows us to tap into emerging markets, deepen customer connection, and ensure a sustained upward trajectory in the coming years.”

Ms. Kavita Jagtiani, Chief Marketing Officer at LTF, said, “Today’s consumers are aspirational, yet increasingly value-conscious in how they approach credit. Gold Loans sit perfectly at this intersection- offering a safe and smart way to achieve the goals using an asset they already trust. India holds a vast amount of idle household gold; there is immense opportunity to turn these savings into active growth. With the ‘Koi Bhi Sapna Hold Mat Karo, L&T Finance Gold Loan Karo’ campaign, we want to showcase gold as a source of real financial utility that helps individuals move forward with confidence. We are confident this campaign will meaningfully resonate with audiences across the country, reinforcing our position as a trusted financial partner.”

The Company has launched an integrated marketing campaign to cover key markets in eight states and a union territory, reaching consumers through approximately 150 branches of LTF. For its on-ground and experiential engagement, LTF is rolling out branded vehicles as the 'Sapno ki Sunehri Gaadi' across high-footfall areas to spark curiosity. This experiential branding creates a tangible touchpoint for rural audiences. Complementing this is the transit media branding across buses and autorickshaws, extending the brand's footprint deep into local markets.

Taking the narrative to the streets, LTF also plans to deploy street props such as park benches as gold-branded canvases, creating hyperlocal visibility. LTF is also spotlighting high-footfall branches across all zones with immersive, 360-degree branding designed for maximum recall. 

To boost its digital presence and reach local audiences, LTF is using real-time shopping signals by playing custom promotional jingles at checkout counters of local shops during live payment transactions. The overall media strategy blends high-reach video platforms with deep-rooted integration across Tier 2 and Tier 3 vernacular channels, enlisting regional creators to bring relatable, real-life financial moments to life in the languages audiences are most comfortable with.

To watch the TV commercials, click here: 

• Kheti Badhane Ka Sapna | Koi Bhi Sapna Hold Mat Karo

• Bada TV Ho Ya Bada Fridge | Koi Bhi Sapna Hold Mat Karo

• Business Badhana Hai? Koi Bhi Sapna Hold Mat Karo

To apply for ‘L&T Finance Gold Loan’, please give missed call on +91 7045180180 or visit our website www.ltfinance.com.

About L&T Finance Ltd. (LTF)
L&T Finance Ltd. (LTF) ( www.LTFINANCE.com ), is a leading Non-Banking Financial Company (NBFC), offering a range of financial products and services. Headquartered in Mumbai, the Company has been rated ‘AAA’ — the highest credit rating — by four leading domestic rating agencies. In August 2025, S&P Global Ratings upgraded LTF long-term Issuer Credit Rating to “BBB/Stable” from “BBB-/Positive” and short-term issuer credit rating to “A-2” from “A-3”. Fitch Ratings has affirmed LTF Long-Term Foreign and Local-Currency Issuer Default Ratings of “BBB-” with a Stable outlook. It has also received leadership scores and ratings by global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The Company has been certified as a Great Place To Work® and has also won many prestigious awards for its flagship CSR project – “Digital Sakhi”- which focuses on women's empowerment and digital and financial inclusion. Under Right to Win, being in the ‘right businesses’ has helped the Company become one of the leading financiers in key Retail products. The Company is focused on transforming into a Risk-first, Technology-first, AI-native Retail financial services institution as part of the Lakshya 2031 strategic plan. The Company has over 2.9 Crore customer database, which is being leveraged to cross-sell, up-sell, and identify new customers.

LinkedIn: www.linkedin.com/company/lntfinance
Instagram: www.instagram.com/lntfinance
YouTube: www.youtube.com/user/ltfinance
X: x.com/LnTFinance
Facebook: www.facebook.com/LnTFS

Fortis Escorts Faridabad Launches Faridabad’s First Comprehensive Lung Failure Clinic

The clinic will offer end-to-end management for patients with advanced lung failure, including comprehensive disease evaluation, optimisation of medical therapy, and assessment of eligibility for lung transplantation. Eligible patients will receive structured pre-transplant counselling, detailed clinical work-up, and seamless post-transplant follow-up in collaboration with the transplant specialists. In addition, patients will have access to advanced pulmonary function testing, bronchoscopy and interventional pulmonology procedures, pulmonary rehabilitation programmes, nutritional counselling, sleep evaluation, non-invasive ventilation support, and personalised patient education. By bringing together respiratory physicians, transplant specialists, rehabilitation experts, and allied healthcare professionals, the clinic aims to improve clinical outcomes, enhance quality of life, and provide continuity of care for patients living with advanced respiratory diseases.

Dr Govini Balasubramani, Director, Lung Transplant & Advanced Lung Failure, Gleneagles Hospital, Chennai (a Fortis Network Hospital) added, “We are witnessing a steady rise in patients with advanced lung diseases, driven by multiple factors including air pollution, tobacco exposure, occupational hazards, infections and an ageing population. Unfortunately, many patients reach us only when their lung function has deteriorated significantly. The Lung Failure Clinic has been established to bridge this gap by providing comprehensive evaluation, optimisation of medical therapy, pulmonary rehabilitation and, where appropriate, timely assessment for lung transplantation.”

Speaking on the launch, Dr Ravi Shekhar Jha, Director, Pulmonology & Sleep Medicine, Fortis Escorts Hospital, Faridabad said, “As pulmonologists, we are seeing more patients presenting with severe respiratory impairment, often at a stage when treatment options become limited. Through the Lung Failure Clinic, we aim to provide timely access to multidisciplinary expertise, personalised treatment plans and advanced therapies, while identifying patients who may benefit from lung transplantation before they become too sick or develop contraindications for transplant.”

L to R.:Mrs. Achla Chawla - Brand Manager, Longines India, Ms. Sara Ali Khan - Friend of Brand Longines India, A. Jaleel Nawaz - Director Zimson, A. Jameel Nawaz - Director Zimson

This season, Longines presents a curated selection of its latest successful releases. From the refined elegance of PrimaLuna to the versatility of Conquest, the seaside confidence of HydroConquest, and the exploratory spirit of the Longines Legend Diver, each timepiece is created to accompany you across bustling cities and calming beaches, in all its forms.

Speaking at the event Sara said, “Given the fact that this is Longines third store in Bengaluru speaks volumes about the loyalty of its customers in this city. I hope this success story is replicated everywhere in India.” She further added that “Longines quietly marks every moment with effortless joy and elegance – that’s what makes it unique.”

Mirroring the brand’s universe, the boutiques showcase the latest product range from the refined shapes of PrimaLuna and DolceVita, to the sporty new HydroConquest and the watchmaking tradition of the Longines Master Collection and heritage timepieces.

About Longines

Established in Saint-Imier, Switzerland in 1832, Longines’ expertise is steeped in tradition, elegance and performance. With its lengthy experience as an official timekeeper of world sports championships and partner of international sports federations, the Swiss watch brand has forged solid, enduring links with the world of sports over the years. Famous for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of timepieces. The brand Longines, with its winged hourglass emblem, is represented in over 130 countries.

Hyderabad just got India's first 8K, largest anamorphic DOOH screen, built on Absen A25 LED panels for deep-perspective 3D without glasses. The company eyes Gurugram next
 

DOOH is emerging as one of the fastest-growing segments within the advertising ecosystem, driven by its ability to deliver data-driven, real-time, and visually striking brand experiences at scale. With this launch, Hyderabad joins a select group of global cities investing in next-generation digital infrastructure for advertising and public engagement.
 

Spanning 586.14 square meters of continuous L-shaped display area (roughly the size of eight pickleball courts, or two basketball courts), the installation at SAS iTower in Nanakramguda is India's largest cinematic digital screen and Hyderabad's first-ever 8K DOOH display. It is powered by advanced Absen A25 series LED panels and programmed for deep-perspective anamorphic content, creating hyper-realistic 3D visual effects, without the need for 3D glasses, that make objects appear to leap off the flat panels. The display has already become a landmark media wall in Hyderabad's Financial District, drawing crowds and generating viral attention for its high-definition cinematic content and brand activations.
 

To put its scale in context: the average DOOH screen across India measures roughly 20ft x 10ft, and the largest screen in Hyderabad prior to this installation stood at 80ft x 10ft. The new display at SAS iTower significantly surpasses both benchmarks, positioning Hyderabad among a small set of Indian cities with large-format, 8K-capable cinematic DOOH infrastructure.
 

Screen and Technology Specifications

• Size: 586.14 sq. m of continuous L-shaped display area (~8 pickleball courts / 2 basketball courts)

• Resolution: Hyderabad's first 8K DOOH display

• Technology: Absen A25 series LED panels

• Visual Effects: Deep-perspective anamorphic content enabling realistic 3D depth without glasses
  ​

"Outdoor advertising in India is at an inflection point. Brands don't just want visibility anymore, they want screens that make people stop, look up, and remember what they saw. That's the space Iconic by ONE VISION was built for," said Abhinav Reddy, Founder, Iconic by ONE VISION. "We set out to build large-format, cinematic-grade DOOH infrastructure across India's growing cities, and today we're present in five: Bangalore, Bhopal, Jaipur, Thiruvananthapuram and Bhubaneswar. Hyderabad is our biggest canvas yet, but it's far from the last. We're entering Gurugram by the end of this year, with more states to follow in 2027. This is just the start of what we're building."
 

Strong Brand Traction from Day One

Since going live, Iconic by ONE VISION's screens have already attracted major national brands, including Apple's iPhone 17 launch campaign on the company's Bhopal screen and Prestige Group's apartment launch campaign in Bangalore. The Hyderabad installation is off to a strong start of its own: three campaigns already booked within its second week of operations, an early signal of demand for large-format, high-impact DOOH in the city. Across its network, Iconic by ONE VISION works with leading names in real estate, jewellery and hospitality, the categories most drawn to the format's scale and visibility.
 

With premium ad slots filling up quickly, the company is inviting brands in real estate, jewellery, automotive and financial services to plan campaigns ahead of the festive season, as slots around Dussehra are expected to sell out.
 

A Growing National Footprint

The Hyderabad launch adds to Iconic by ONE VISION's presence across six cities: Bangalore, Bhopal, Jaipur, Thiruvananthapuram, Bhubaneswar and Hyderabad. Its screen at DB Mall in Bhopal holds a similar distinction locally, as the largest anamorphic display in Madhya Pradesh. In its first year of operations, the company crossed Rs. 1 crore in overall business, a milestone Reddy credits to growing brand appetite for large-format, immersive advertising formats across India's metro and emerging urban markets.
 

Key highlights of the launch include:

• A landmark for Hyderabad's advertising ecosystem: the vision behind bringing India's largest DOOH display to the city and its significance for local brands and businesses.

• A technological first: Hyderabad's first 8K DOOH display, over 7x the size of the city's previous largest screen.

• The future of outdoor advertising: how DOOH is transforming static formats into dynamic, data-driven, and immersive brand experiences.

• A premium channel for brand visibility: why digital outdoor media is becoming essential for brands seeking stronger recall and engagement.

• A national growth story: five cities, Rs. 1 crore in first-year business, and expansion into Gurugram and new states on the horizon.
  ​

A glimpse of the installation can be viewed here: Instagram Reel
 

About Iconic by ONE VISION

Founded by Abhinav Reddy in July 2024, Iconic by ONE VISION builds large-format, cinematic-grade digital out-of-home (DOOH) infrastructure, including some of India's most technically advanced anamorphic 3D screens. The company operates across six cities, Bangalore, Bhopal, Jaipur, Thiruvananthapuram, Bhubaneswar and now Hyderabad, and has run campaigns for national brands including Apple and Prestige Group. In its first year of operations, Iconic by ONE VISION crossed Rs. 1 crore in business, and continues to expand nationally, with Gurugram set to go live by the end of 2026.