The Adroit Wins SEO, GEO, LinkedIn Management & Website AMC Mandate for Sebone Technologies

Under this engagement, The Adroit will support Sebone Technologies in strengthening its digital presence, organic search visibility, AI search discoverability, professional brand positioning, and website performance.
 

Sebone Technologies is a ISO/IEC 20000-1:2018, ISO/IEC 27001:2022, ISO 9001:2015 & CMMI-L-3 EUROCERT compliant Staffing, Technology Consulting and Digital Transformation company helping organizations accelerate growth through Smart Teams, Digital Transformation & Analytics & Data Science.
 

As part of the mandate, The Adroit will be responsible for:

• Search Engine Optimization (SEO)

• Generative Engine Optimization (GEO)

• AI Search Visibility Enhancement

• LinkedIn Company Page Management

• Thought Leadership Content Strategy

• Website Annual Maintenance & Continuous Optimization

• Technical SEO & Performance Improvements

• Content Authority Development

• Brand Visibility & Organic Growth Strategy
   

The engagement is focused on increasing Sebone Technologies' visibility across both traditional search engines and emerging AI-powered discovery platforms, including Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other generative search ecosystems.
 

Commenting on the partnership, Jeevan Tipke, CEO of The Adroit, said, "The way businesses are discovered online is evolving rapidly. Beyond traditional search engines, organizations now need strong visibility across AI-powered search and professional networks. We are excited to continue our partnership with Sebone Technologies and support their growth journey through a comprehensive strategy encompassing SEO, GEO, LinkedIn thought leadership, and continuous website optimization."
 

As part of the roadmap, The Adroit will work closely with Sebone Technologies to strengthen search visibility for key service areas including Smart Teams, Digital Transformation & Analytics & Data Science helping the brand expand its reach among global enterprises looking to build and scale teams in India.
 

This partnership further reinforces The Adroit's commitment to helping technology companies improve digital authority, AI visibility, and sustainable organic growth through integrated SEO, GEO, content marketing, and brand-building initiatives.
 

About Sebone Technologies

Sebone Technologies is a ISO/IEC 20000-1:2018, ISO/IEC 27001:2022, ISO 9001:2015 & CMMI-L-3 EUROCERT compliant Bangalore-based technology consulting company delivering scalable and future-ready solutions across Smart Teams, Digital Transformation, AI & ML Development, Analytics & Data Science, Software Product Engineering, Cloud Computing, and Functional & Technical Consulting. The company helps organizations accelerate innovation and build high-performance technology teams.
 

About The Adroit

The Adroit is a full-service digital marketing and growth consulting company specializing in SEO & GEO, LinkedIn Marketing & SMO, performance marketing, app & web development, marketplace management. The company partners with brands across industries to drive measurable growth through data-driven digital marketing strategies.

Built around the insight that many children grow up viewing their fathers as the "villains" in their story - the ones who said no to late nights, shortcuts, and distractions, the campaign celebrates the sacrifices, tough decisions, and acts of tough love that ultimately helped shape them.
 

This Father’s Day, Pocket FM celebrates fathers whose advice becomes timeless wisdom
 

Through the film, Pocket FM pays tribute to fathers who were willing to be disliked in the moment because they cared more about their children's future than their approval.

Featuring veteran actor Mukesh Rishi, one of Indian cinema’s most recognisable on-screen villains, the campaign explores a simple but universal truth: many fathers spend years playing the role of the villain in their children’s stories, only for their intentions to be understood much later.

Whether it was enforcing discipline, setting boundaries, making difficult choices, or refusing requests that seemed perfectly reasonable at the time, fathers often find themselves carrying the burden of being unpopular. Yet those very moments frequently become the lessons, values and habits that shape who we eventually become.

The campaign takes a fresh approach to Father’s Day by celebrating a side of fatherhood that is rarely acknowledged. Not the hero who saves the day, but the parent who is willing to be misunderstood in service of something bigger.

Bringing the idea to life is Mukesh Rishi, whose iconic villain roles have entertained audiences for decades. In the film, Rishi playfully embodies every father who has ever been labelled the villain by their child, before revealing the love, responsibility and sacrifice behind those difficult decisions.

Speaking about the campaign, Vineet Singh, SVP & Global Head, Brand Marketing, Communications, Partnerships & Public Affairs, Pocket FM, said, “Most Father’s Day campaigns celebrate fathers as heroes. We wanted to celebrate a role that many fathers know all too well — being the villain in their child’s story. They are often the ones who say no, draw the line, and make decisions that may not be appreciated in the moment. As children, we may resent those moments. As adults, we often realise they came from a place of love. ‘The Villain Who Raised Me’ is our tribute to the fathers who were willing to be misunderstood because they cared more about who we would become than how we felt in that moment.”

Commenting on the campaign, Mukesh Rishi said, “Every father has played the villain at some point, and I maybe have. Sometimes love means saying no. It means setting boundaries, making difficult decisions and accepting that your children may not understand your reasons immediately. That is what made this campaign so relatable for me. The irony of using my on-screen villain image to tell this story made it even more meaningful.”

Conceptualised and executed by Pocket FM’s in-house creative team, the campaign reflects the brand’s continued focus on storytelling that connects with audiences through relatable cultural insights and everyday human truths.

The campaign film is now live across Pocket FM’s social media channels.

YT Link: youtu.be/0WAsp_AjU20?si=3UO21PshALyK_tqR

IG Link: www.instagram.com/reel/DZy-cjbsHrS/?igsh=bTZiZjZmZnA1M3Ri

Bisleri Launches Limited-Edition Cocktail 2 Bottles Featuring Shahid Kapoor, Kriti Sanon and Rashmika Mandanna
 

Timed with the release of Cocktail 2, the collaboration taps into the nostalgia and anticipation surrounding one of Bollywood's most recognisable film franchises. With the sequel already generating significant buzz across social media and fan communities, Bisleri brings the excitement closer to consumers through limited-edition packs that celebrate entertainment, culture and shared experiences.

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “With its strong pop-culture appeal, Cocktail continues to hold a special place in the minds of audiences. As Cocktail 2 brings together a stellar cast and generates significant excitement among fans, it is poised to become one of the most talked-about entertainment events of the year. Bisleri’s association with the film aligns with our strategy of partnering with high-impact entertainment properties that drive engagement and cultural relevance, allowing us to be part of a moment that is already creating considerable buzz across audiences and platforms.”

The limited-edition Cocktail 2 bottles will be available across general and modern trade outlets in Mumbai, Pune, Delhi NCR, Madhya Pradesh, Rajasthan and Ahmedabad. As part of the activation, four specially branded Bisleri trucks will travel across Mumbai, creating high-impact visibility for the collaboration and building excitement around the film's release. The campaign will also be amplified through branded retail visibility and digital engagement, extending the association beyond theatres and bringing it closer to consumers.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Popees Baby Care marks its entry into North India with the grand launch of its first-ever store in Chandigarh, expanding its global footprint

The Chandigarh store is Popees' 109th outlet globally and represents an important step in the brand's efforts to strengthen its presence across emerging consumer markets in North India. The company, which has established a strong retail footprint across India and the Middle East, plans to further expand its presence in the region with upcoming store launches in Zirakpur, Karnal and Yamuna Nagar.

The new store offers a comprehensive range of baby care products designed to meet the everyday needs of young families. Customers can access newborn essentials, baby apparel for children aged 0–4 years, bamboo-based clothing and care products, diapers, wipes, shampoos, bath essentials, organic baby care products and a wide selection of infant accessories.

Founded in 2003, Popees has built a strong reputation among parents for delivering products that combine quality, comfort and affordability. The company follows a rigorous quality assurance process, with every product undergoing 28 stringent quality checks before reaching consumers. This focus on safety and reliability has helped Popees earn the trust of families across multiple markets over the past two decades.

Speaking on the occasion, Shaju Thomas Chairman & Managing Director, Popees Baby Care, said, "Chandigarh is a strategically important market for us and an ideal gateway to North India. For over two decades, parents have trusted Popees for safe, comfortable and affordable baby care products and we are delighted to bring our complete range closer to families in the region. This launch reflects our commitment to making quality baby care solutions more accessible while strengthening our presence across northern India."

The company's expansion into Chandigarh comes at a time when demand for specialised baby care products is witnessing steady growth across urban and semi-urban markets. Increasing awareness among parents regarding product safety, skin-friendly materials and quality standards has led to greater preference for trusted and established brands in the category.

Popees has consistently focused on innovation and sustainability across its product portfolio. Its bamboo-based range, organic baby care offerings and child-friendly designs reflect the company's efforts to address evolving consumer preferences while maintaining the highest standards of safety and comfort for infants and toddlers.

The Chandigarh launch is expected to serve not only residents of the city but also families from the wider Tricity region, including Mohali, Panchkula and neighbouring towns. With its growing retail network, Popees aims to enhance accessibility to quality baby care solutions while creating a seamless shopping experience for parents.

As part of its long-term growth strategy, the company plans to continue expanding across high-potential markets in North and West India, strengthening its omnichannel presence and bringing its trusted baby care solutions closer to families nationwide.

About Popees Baby Care

Founded in 2003, Popees Baby Care is a leading baby care brand offering a wide range of products including newborn essentials, baby apparel, diapers, wipes, bath and skincare products, organic baby care solutions and eco-friendly bamboo-based products. Headquartered in Kerala, the company has grown into a trusted name among parents through its commitment to quality, safety, comfort and affordability. With 109 stores globally and a growing presence across India and the Middle East, Popees continues to expand its retail footprint while delivering high-quality baby care solutions to families.

For more information and Online Shopping , visit www.popees.com.

GAS Milano Moto capsule Drop At Phoenix Mall of Asia in Bengaluru
 

Inspired by the exhilarating world of motorcycling and the unmistakable adrenaline rush that comes with every rev of the engine, the GAS Milano Moto Capsule Collection pays tribute to the spirit of riding, freedom and automotive passion. Rooted in the brand's enduring connection to motorsport culture, the limited-edition collection reflects the personality of those driven by curiosity, confidence and the pursuit of new experiences, while staying true to GAS Milano's distinctive Italian heritage.

Beyond its motorsport inspiration, the collection translates racing aesthetics into contemporary everyday fashion through statement graphic tees, elevated silhouettes and utility-inspired details. Designed for those who embrace style as an extension of their personality, the collection seamlessly blends Italian craftsmanship with modern streetwear sensibilities.

To mark the launch, GAS Milano transformed the Sunday morning into an immersive community experience where fashion and motorsport culture seamlessly intersected. Guests gathered at the store over freshly brewed coffee, music and shared conversations, creating an atmosphere that celebrated not just the collection, but the community that inspires it. The event also showcased some of Bengaluru's most coveted superbikes, revving their engines in unison before proceeding for a celebratory lap within the vast mall compound, adding to the energy and authenticity of the occasion.

The launch reinforced GAS Milano's commitment to creating experiences that extend beyond fashion, fostering meaningful connections among those who share a passion for self-expression, adventure and the open road.

"The Moto Capsule Collection represents more than a product launch; it celebrates a culture and community that embody freedom, individuality and the thrill of discovery. Through this collection, we wanted to bring together people who share these values and create an experience that reflects the spirit of the GAS Milano brand," said a spokesperson for GAS Milano India.

The GAS Milano Moto Capsule Collection is now available across GAS Milano stores and online at gasjeans.in.

About GAS Milano
Founded in Italy in 1984, GAS Milano is a premium denim-focused lifestyle brand known for its authentic Italian design, craftsmanship and contemporary fashion sensibility. With a strong heritage in denim innovation and a longstanding association with the world of motorsport, the brand continues to create collections that blend style, performance and individuality.

Phoenix Jagruti Nagar

Located on the Versova - Ghatkopar corridor, one of Mumbai’s busiest east-west transit routes, Jagruti Metro Station offers access to a high-density commuter base. With seamless interchanges at Andheri and Ghatkopar connecting to suburban rail networks - and further integration with upcoming metro corridors - the line serves as a critical mobility backbone for the city.

Mumbai Metro Line 1 witnesses a daily footfall of over 1 million commuters, spanning young professionals and students. At Jagruti Nagar Metro Station, average daily footfall stands at approximately 25,000 commuters, translating to nearly 7.5 lakh monthly. With an average travel time of approximately 20 minutes across the line, the environment offers brands sustained visibility and uninterrupted engagement.

Exclusive station branding, in this context, enables brands to seamlessly integrate brand messaging along passenger journey asides to create a landmark presence - driving both recall and meaningful interaction across multiple commuter touchpoints. It delivers a unique reach over 1.4 lakh commuters and approximately 1.7 million impressions. Long term presence also helps build trust among regular metro commuters as well as road level commuters. Times OOH, having exclusive marketing rights for Mumbai Metro Line 1, has worked closely with Phoenix Marketcity to execute this large-scale branding initiative.

This initiative taps into the station’s daily surge of commuters, transforming routine travel into repeated moments of brand recall. By placing Phoenix Marketcity Mumbai at a key urban access point, the association converts everyday movement into heightened visibility, stronger proximity and increased frequency of visits. With this collaborative partnership for the metro station, Phoenix has further become a part of the commuter journey integrated seamlessly across signage, maps, announcements and navigation, turning a transit hub into a powerful reminder of the mall.

Commenting on the initiative, Vikas Shetty, Senior Vice President Leasing & Retail Director, The Phoenix Mills Ltd., said, “With the Phoenix Jagruti Nagar metro station branding, we’re strengthening Phoenix Marketcity Mumbai’s presence within the city’s daily movement patterns. By enhancing visibility at a key transit point, we are reinforcing the mall’s position as a well-connected destination within commuters’ everyday routines. Phoenix Marketcity Mumbai is already part of the city’s lifestyle fabric, and this initiative allows us to engage with consumers at another meaningful touchpoint, further deepening that connection.”

Through the “Phoenix Jagruti Nagar” station branding, Phoenix Marketcity Mumbai aligns with the city’s evolving urban movement patterns, reinforcing its role as a conveniently accessible lifestyle destination that fits naturally into Mumbai’s everyday commute. 

Adding to the partnership, Rohit Chopra, COO, Times OOH, said, “Phoenix is among the first brands from the retail shopping category to leverage a differentiated format like Exclusive Station Branding on Mumbai Metro. By transforming Jagruti Metro Station into an immersive brand environment, Phoenix Marketcity is extending its presence beyond physical retail spaces to build stronger recall and deeper relatability among daily commuters.

What makes this initiative compelling is the brand’s strategic use of multiple formats across the station—creating a cohesive, high-impact visual experience. The vibrant design language not only enhances commuter engagement but also integrates seamlessly into their daily journeys. We believe this initiative will significantly strengthen Phoenix’s connection with Mumbai’s urban audience.”

About Phoenix Marketcity Mumbai
Phoenix Marketcity Mumbai is the city’s premier destination for shopping, entertainment, and dining. Established in 2011, it covers 2.1 million square feet and attracts over 1.2 million visitors annually, making it the largest mall in Mumbai.
 

It houses international brands like Zara, Uniqlo, Marks & Spencer, H&M, Mango, Victoria’s Secret, Vero Moda, Bath and Body Works and Indian favourites like Nykaa Luxe, Masaba, Meena Bazaar, Lifestyle, Westside and many more.
 

With a variety of entertainment hotspots like The Game Palacio, PVR P[XL] and 4Dx, Timezone, etc. & over 100 top notch eateries, including Ishaara, Toscano, Punjab Grill, Café Delhi Heights, Pop Tates, Irish House, Tim Hortons, Pret A Manger, Starbucks etc. – there’s something for every mood, every day and every walk of life.
 

The mall also roofs the iconic Dublin Square – the city’s biggest indoor concert venue – hosting some of the most iconic artists like Passengers, Steve Vai, Ronan Keating, Quickstyle, MLTR, Lucky Ali, Amit Trivedi, Vengaboys, Shankar Mahadevan, Sonu Nigam and many more.
 

Phoenix Marketcity Mumbai promises the perfect amalgamation of retail and leisure for the entire family.

Truecaller Call-to-Cart: A brand-new AI-driven solution that enables direct advertisers on Truecaller to move consumers from discovery to checkout in just two steps

Every additional click between ad exposure and checkout increases the likelihood of consumer drop-off. Yet most mobile commerce journeys still require users to navigate multiple screens, search for products, and switch between apps before completing a purchase.

Built around Truecaller's unique position as the world's leading communication platform, Call-to-Cart enables brands to connect with consumers during two of mobile's most attentive moments: when a user receives a call and immediately after a call ends. By combining these high-attention touchpoints with AI-powered targeting and commerce integrations, Call-to-Cart reduces the path from discovery to purchase to just two steps.

“Millions of purchase decisions begin outside shopping environments. Communication moments represent an effective commerce surface, and through Call-to-Cart we enable that opportunity. It is a product purpose-built for our largest advertiser category base of FMCG, D2C beauty, pharma, fintech, and mobility, where relevance and timing play a significant role in consumer journey across the full funnel,” said Hemant Arora,VP & Global Head, Truecaller Ads.

What makes Call-to-Cart work is the proprietary technology powering it. “Behind every Call-to-Cart experience is adVantage, an intelligence platform developed in-house by Truecaller to power relevance across the entire journey. Combining an advanced recommendation engine, AI driven personalization and relevant first party signals, adVantage helps connect users with the right offers at the right moment. The result is a commerce experience that feels seamless for consumers and delivers stronger outcomes for advertisers, turning communication moments into measurable commerce opportunities,” said Liniker Seixas, Engineering Director, adVantage, Truecaller Ads.

A Global Launch for a Global Advertiser Base
Call-to-Cart is the first Truecaller Ads solution to launch globally for direct advertisers across its 150+ countries user base. With over 500 million active users worldwide & billions of daily advertising opportunities across its platform, Truecaller offers brands access to communication-driven moments at an unmatched scale.

Exclusive access
Call-to-Cart is highly customisable. In its first phase, Truecaller has whitelisted a select group of ‘always-on’ direct advertisers across key markets to participate in the program. These partners benefit from dedicated onboarding support, bespoke integrations, direct access to the adVantage program, and priority privileges across the platform's full suite of customization capabilities. This access enables direct advertisers to tailor the experience to their specific business objectives.

About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 500 million active users, with more than a billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising is the primary revenue stream for Truecaller. Truecaller Ads serves over 5 billion impressions every day and is trusted by over 10,000 brands.

Visit advertisers.truecaller.com for more information.

Kansai Nerolac Paints puts heat on camera

The DVC puts Nerolac Perma NoHeat through a real test and let the thermal camera render the verdict. Filmed in Rajasthan, the experiment captures surface temperatures on treated and untreated surfaces using a thermal vision camera. The resulting footage, rendered in heat spectrum colour, transforms what would otherwise be an invisible physical phenomenon into something consumers can process in seconds. The resulting visual contrast clearly demonstrates the coating's ability to reduce surface temperatures under real-world conditions. The use of thermal imaging in this DVC marks a notable departure from conventional category communication in Indian paints. By making that readout the centrepiece of the film, BUZZINga and Kansai Nerolac Paints have effectively converted an abstract product specification into a visible, real time proof point.

Can a paint really reduce heat? | Kansai Nerolac Perma No Heat Experiment

YouTube Link: www.youtube.com/watch?v=EHrWCqu9FLQ

Ramkrishna Naik, Chief Marketing Officer, Kansai Nerolac Paints Limited said, “With Nerolac Perma NoHeat, we have always known that the product’s strongest advocate is its own performance. Our objective with this campaign was to close the gap between what we claim and what the consumer can independently verify. It was not built on storytelling alone, but on evidence. We believe that in a market where trust and performance accountability are becoming central to purchase decisions, this approach sets a new benchmark for how paint brands can communicate product efficacy.”

“The brief was simple: help consumers understand that a paint can actually help reduce heat. We felt the answer wasn't in explaining the science better, but in making it visible. That thinking led us to conceive and execute a film built around thermal imaging technology and a real-world experiment. At BUZZINga, we're always looking for new ways to make brand stories more tangible, and this approach allowed us to turn an invisible benefit into something consumers could instantly see and understand. In doing so, we helped create what we believe is a first-of-its-kind use of thermal imaging in the Indian paint category to showcase actual product performance,” Kritika Beri, Co-Founder, BUZZINga added.

Designed for exterior walls, terraces, and rooftop surfaces, Nerolac Perma NoHeat functions as a passive cooling intervention, requiring no power or upkeep. It is engineered for the specific challenges of the Indian subcontinent, through specialised pigments designed to reflect solar radiation and reduce heat absorption.

About Kansai Nerolac Paints Ltd.

Kansai Nerolac Paints now in its 106th year has been at the forefront of paint manufacturing pioneering a wide spectrum of quality paints. Kansai Nerolac is one of the leading paint companies in India and is the leader in Industrial paints. The company has eight strategically located manufacturing units all over India and a strong dealer network across the country. The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals, and hotels to sophisticated industrial coatings for most of the industries. Please visit www.nerolac.com.

About BUZZINga

Buzzinga is a creative and content agency focused on building meaningful brand stories. The agency has worked closely with Kansai Nerolac on a range of campaigns, delivering creative solutions across digital content, influencer collaborations and brand communication initiatives.

Bisleri Celebrates Bengal's Rich Storytelling Heritage with Limited-Edition Bottles for Abar Hawa Bodol

The association celebrates the enduring influence of Bengali cinema and its ability to spark conversations that resonate across generations. By bringing Abar Hawa Bodol to everyday consumer touchpoints, Bisleri continues to strengthen its regional connect through culturally relevant collaborations that tap into the passions and interests of local audiences.

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, "Bengali cinema has always occupied a distinctive place in India's cultural landscape, shaped by its rich legacy of art, literature, and storytelling. It is a space where narratives are deeply rooted in emotion, intellect, and authenticity, resonating strongly with audiences who value meaningful content. Our association with Abar Hawa Bodol reflects Bisleri's belief in celebrating such culturally significant platforms that foster genuine connections with consumers. Through this collaboration, we aim to engage with audiences in West Bengal through stories that honour the region's artistic heritage while strengthening our relevance in an important regional market."

The limited-edition Abar Hawa Bodol packs will be available across retail outlets in West Bengal, spanning general and modern trade channels. The campaign will be amplified through branded retail visibility and digital engagement, enabling consumers and cinema enthusiasts to experience the collaboration across multiple touchpoints while celebrating the film's release.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Soneva, the resort group behind Soneva Fushi, Soneva Jani and Soneva Secret in the Maldives, has long set the global standard for a mindful approach to luxury hospitality. With the opening of its first property in 1995, Soneva pioneered Barefoot Luxury, grounded in the then-radical belief that true luxury means freedom from the unnecessary, coupled with a duty of care. Shoes came off and the idea took root.

Today, Soneva announced the evolution of its founding vision: Bare Luxury. This bold philosophy is not a reinvention, but a distillation. The result of three decades of listening, editing and refining.
 

Soneva Fushi - Overwater Villas - Aerial
 

Bare Luxury is not minimalism, nor absence. It is the deliberate removal of everything that does not serve to reveal Just What Matters: nature in its raw wildness, space for joy, presence and connection.

Soneva finds itself once again at the forefront of a profound shift in travel, as luxury travellers seek conscious, intentional and immersive experiences grounded in purpose, connection and wellbeing.
 

Soneva Jani, Maldives
Spread out over a leisurely five kilometres that affords guests their own space in the Noonu Atoll, Soneva Jani is the energyscape, where endless ocean joins boundless sky. Overwater villas have retractable roofs, the lagoon teems with life waiting to be discovered. The island paces itself, whether filling days with movement and activity, or making space for quiet restoration.

Soneva Secret, Maldives
Soneva’s most intimate expression is a hideaway in the remote reaches of the Makunudhoo Atoll, at the western-most tip of the Maldives. With only 13 villas that blur the lines between indoors and out, seclusion is absolute on this private island. No schedules, no need to hurry, just time and experiences shaped entirely around you.

Parimatch Sports and Sunil Narine Bring “Game of Change” to Chennai

The event brought together volunteers and local  influencers around a simple but powerful idea: caring for the planet is not abstract. Shoulder to shoulder, metre by metre, they transformed a polluted space into a place where people can once again gather, play, and breathe freely. What began as a clean-up quickly became a shared experience of unity and collective contribution.

The highlight of the day came with the appearance of cricket star and Parimatch Sports brand ambassador Sunil Narine. After the clean-up was completed, participants joined him for a game of cricket on the newly restored beach. The moment was filled with joy and freedom, along with a powerful sense that collective effort can create visible change.

“At Parimatch Sports, we believe that everything in this world is connected — people, nature, and sport. Everyone can make the world a better place, regardless of who they are or where they come from. “Game of Change” is about action that restores meaning to simple things and brings us closer to the world we want to live in,” said the Parimatch Sports Press Office.

“It was incredible to see people come together for one shared goal,” commented Sunil Narine. “Moments like this show that sport is not limited to the game itself. It is energy that can transform spaces and people’s relationship with the world around them. Playing cricket on a beach that had been littered and neglected just hours earlier made it a truly special moment.”

India continues to experience significant environmental pressure, particularly in relation to plastic waste and coastal pollution. Beaches in major cities, including Chennai, are often covered with large volumes of waste, affecting both local communities and marine life. Through initiatives like “Game of Change,” Parimatch Sports aims to turn awareness into action — and action into visible impact.

The event is part of Parimatch Sports’ ongoing commitment to community engagement and environmental responsibility through real-world initiatives. The brand regularly launches programmes that demonstrate how meaningful change can be driven through collective effort. With “Game of Change,” the brand invites everyone to be part of something bigger — to take action, become a creator of change, and experience the game in a new way.

Fans can relive the activation across Parimatch Sports’ social media channels and be inspired by the experience, which reflects how small collective actions can lead to meaningful change and create cleaner, more welcoming spaces for everyone.

DesignCafe enters this moment from a position of momentum. Since its integration with HomeLane, the business has grown approximately 30%, expanded its retail footprint by over 50%, from 15 to 23 stores in 18 months, compared to 15 stores built over its first nine years, and improved cost structures and profitability meaningfully. The business is on track to deliver 40% year-on-year growth in the current fiscal. These milestones further strengthen the company's readiness for its next phase of growth and its long-term IPO ambitions.
 

Shezan Bhojani, Co-founder and CEO at DesignCafe
 

Shezan co-founded DesignCafe and shaped much of what it stands for today: a design-led brand with a strong national identity and a loyal customer base. That foundation powers what comes next. Looking ahead, DesignCafe plans to add 11 new stores in the current fiscal year, reflecting continued confidence in the market opportunity. The integration with HomeLane has strengthened both businesses and stands as a strong example of a well-executed partnership in the home interiors space.
 

As DesignCafe enters its next phase of growth, the company is well-positioned with a strong leadership bench and clear strategic direction. Gita Ramanan, Co-founder and CEO, will lead the business, ensuring continuity in vision, culture, and long-term strategy. She is joined by a seasoned leadership team: Anoop Krishnan (COO), who leads revenue realization and operations across markets, and Swati Santani (SVP), who drives product, catalogue and new growth initiatives. At the group level, HomeLane continues to be led by Srikanth Iyer and Tanuj Choudhry, further strengthening the combined leadership across both brands.
 

Commenting on the transition, Gita Ramanan said, "Shezan brought an explorer's instinct to everything he touched, always pushing the horizon a little further, always asking what's next. DesignCafe carries that DNA. As he steps into a new chapter, I'm choosing to stay and build on, because the opportunity ahead of us is real, and the team we've built is ready for it. And so am I."
 

Srikanth Iyer, Co-founder & CEO, HomeLane, added, “The integration of DesignCafe and HomeLane has delivered strong results across growth, profitability, and scale, and is a testament to the strength of the combined platform. Shezan has played a key role in building DesignCafe into a category-defining brand, and we thank him for his contributions. With Gita and a strong operating leadership team in place, we are confident in the next phase of growth for DesignCafe and the broader group.”
 

Shezan Bhojani added, “Building DesignCafe has been one of the most meaningful journeys of my life. I’m proud of what we’ve created and the team that will take it forward. With Gita and the leadership team at the helm, and the strong momentum post integration with HomeLane, the company is well positioned for its next chapter and its imminent IPO.”
 

DesignCafe and HomeLane remain united in their commitment to redefining home interiors in India- through design, technology, and the quality of experience they deliver to every customer.

Liquid I.V. Expands its Hydration Portfolio in India with the Launch of Sugar-Free Range

As wellness-led lifestyles continue to shape consumer choices, Liquid I.V. Sugar-Free has been developed for consumers seeking cleaner, smarter hydration solutions without compromising on performance or taste. The launch further strengthens the brand’s growing presence in India’s rapidly evolving functional beverage space.

India’s sugar-free beverage category continues to witness strong growth, driven by increasing awareness around wellness, fitness, and mindful consumption. Consumer interest in no-sugar hydration beverages has also seen a sharp rise, reflecting the growing demand for cleaner and more functional alternatives.

Commenting on the launch, Guntas Randhawa, Head of Liquid I.V., India, said, "The wellness and hydration category in India is evolving rapidly, driven by consumers who are increasingly prioritizing informed choices, functional benefits, and cleaner formulations. The launch of Liquid I.V. Sugar-Free reflects our commitment to expand the category with solutions that address emerging consumer needs while broadening access to science-backed hydration. As we continue to build the brand in India, this launch represents an important step in strengthening our portfolio and driving long-term growth within the wellness space."

Built for India’s affluent Gen Z and millennial consumers, Liquid I.V. Sugar-Free is designed for those who have made wellness an everyday lifestyle choice from movement and recovery to mindful nutrition and overall well-being.

Liquid I.V. Sugar-Free is formulated with a proprietary amino acid blend including L-Glutamine and L-Alanine, which support sodium-dependent transport pathways in the gut to help enhance fluid absorption and support functional hydration — without glucose.

The formula also contains:

• Sodium, potassium, calcium, magnesium, and chloride.

• 9 vitamins and minerals

• Plant-based stevia

• No artificial sweeteners or artificial colours

• Proprietary Amino Acid Blend: Formulated with a proprietary amino acid blend that serves as an alternative to glucose, delivering the intended functional benefits while supporting the product's sugar-free proposition.

The product is formulated to maintain optimal osmolarity while delivering superior hydration and replenishment.

Launching in three distinct flavours — Mango Pineapple, Raspberry Melon, and Juicy Peach the range combines functionality, convenience, and taste for Indian consumers looking to integrate hydration into their everyday wellness routines.

Liquid I.V. Sugar-Free is available on Liquid I.V. India’s official website, leading e-commerce and quick-commerce platforms, and select retail channels across India.

For more information, follow @liquidiv.in | #HydrationMultiplier #LiquidIVIndia

About Liquid I.V.

Liquid I.V. is the #1 powdered hydration brand in the U.S.A., known for its science-backed hydration solutions designed to support faster and more efficient hydration. Built on its proprietary LIV HydraScience technology, the brand combines electrolytes, vitamins, and functional ingredients to support hydration, recovery, and everyday wellness.

Launched in India by Hindustan Unilever Limited, Liquid I.V. continues to expand its hydration portfolio for the evolving Indian wellness consumer through innovative, functional, and convenient hydration solutions.

About Hindustan Unilever Limited (HUL)

Hindustan Unilever Limited (HUL) is India's largest Fast-Moving Consumer Goods company, with its products touching the lives of nine out of ten households in the country. HUL works to create a better future every day.

For more information, visit our website: www.hul.co.in.

Every Indian street has a story, Neeman’s turned them into a collection
 

At a time when consumers are increasingly moving away from mass, one-size-fits-all fashion narratives and looking for stories that feel more personal, rooted and culturally familiar, Neeman’s brings a distinctly Indian lens to street-inspired sneakers. Instead of borrowing inspiration from global streetwear cultures, The Street Collection draws from lived experiences that feel deeply relatable to Indian consumers.
 

The collection introduces four distinct sneaker styles - Street Heart, Remix Icon, Remix Modish and Remix Vintage - each designed to interpret street culture in its own way. Blending expressive aesthetics with everyday versatility, the range is created for consumers who want sneakers that feel individual, effortless and emotionally connected to the world around them. The range is available at a price of INR 4,999.

Neeman's Street Collection Inspired by Real India

Watch Neeman's Street Collection Inspired by Real India: www.youtube.com/watch?v=M_ZgDbvK-Pc

Speaking about the inspiration behind the collection, Taran Chhabra, Co-founder and CEO of Neeman’s, said, “For a long time, streetwear conversations have largely been shaped by cultures from around the world, and while that has always been exciting to see, we felt there was an opportunity to tell stories that felt closer to home. The inspiration for The Street Collection came from the everyday Indian street experiences we all carry with us — the energy, the nostalgia, the little rituals and moments that become memories over time. This collection was born out of our love for those streets and the joy of simply being out there.”

Speaking about the business strategy behind the collection, Amar Preet Singh, Co-founder and COO of Neeman’s, said, “The footwear category today has become far more repertoire-driven, with consumers looking for different styles for different occasions. Sneakers, in particular, have become an important part of everyday lifestyle dressing. For us, this launch is a strategic step towards expanding occasions for our existing consumers while strengthening our presence in the lifestyle and sneaker space. The Street Collection allows us to play a bigger role in the consumer’s wardrobe while increasing our share of wallet, all while staying true to the comfort-first philosophy Neeman’s is known for.”

With The Street Collection, Neeman’s continues to evolve its product portfolio by combining comfort-led design with culturally relevant storytelling, building a stronger lifestyle expression for the brand.

The collection is now available across Neeman’s stores, the brand’s official website (neemans.com) and Myntra, ensuring accessibility across pan-India.

About Neeman’s

Founded in 2017 by Taran Chhabra and Amar Preet Singh, Neeman’s is one of India’s leading homegrown, comfort-first footwear and lifestyle brands. Built on the belief that everyday essentials should combine comfort, functionality and contemporary style, the brand has steadily built a strong presence among modern Indian consumers looking for versatile footwear solutions across occasions.

Over the years, Neeman’s has also pioneered the use of innovative and sustainable materials across its product portfolio, incorporating natural and recycled materials such as merino wool, recycled PET bottles, and responsibly sourced components into its footwear designs, while continuing to evolve its portfolio across lifestyle and casual categories.

With a growing omnichannel presence across its website, 40 exclusive stores, and all leading e-commerce platforms, Neeman’s continues to strengthen its connection with consumers seeking products that feel personal, effortless and relevant to their everyday lives. By blending comfort with culture-led storytelling and contemporary design, the brand is building a modern lifestyle ecosystem rooted in simplicity, mindful innovation and comfort as a cultural identity.

My Dad, My Superstar

“Fathers are our first heroes, the silent pillars of strength, the guiding lights, and the greatest love of our lives. Last year, on the birthday of legendary Super Star Krishna, father of Super Star Mahesh Babu our Brand Ambassador, we launched the first SuperStar Bracelet under the emotional campaign ‘My Dad, My Superstar’. Its tremendous success showed us how deeply people connect with this sentiment. This year, we bring an even more refined and luxurious 2.0 edition, so every son and daughter can express their gratitude and love to the man who has always been their superstar" said, Dinesh Kankaria, MD, PMJ Jewels.

Building on the overwhelming response to the inaugural edition, SuperStar Bracelet 2.0 is a contemporary, exquisitely crafted piece designed to honour the quiet sacrifices, endless love, and inspiring presence of fathers everywhere. It is more than jewellery — it is an emotional keepsake that captures the unbreakable bond between a father and his children. This limited edition bracelet will be available from 31st May 2026 across all PMJ Jewels stores in India and the USA, and online at www.pmjjewels.com.

Pre-booking is now open.

Availability: Launch Date: 31st May 2026 

Stores: All 45 PMJ Jewels outlets across India & USA 

Online: www.pmjjewels.com

Pre-booking: Open now

This Father’s Day, let SuperStar Bracelet 2.0 become a symbol of your love, a beautiful way to tell your dad: “You are, and will always be, my Superstar.”

For pre-booking and more information, visit your nearest PMJ Jewels store or log on to pmjjewels.com/store.

Customer Care: +91 80080 19281

About PMJ Jewels

Established in 1964 by P. Manoharlal Jain, PMJ Jewels is a trusted name in fine jewellery, known for its exceptional craftsmanship, contemporary designs, and emotional connect with families. With a strong presence across India and the United States, the brand continues to create timeless pieces that celebrate life’s most precious relationships.

Barely There SPF 35 Skin Tint

At a time when the average woman spends 22.5 minutes getting ready each day, amounting to nearly 137 hours a year, according to a Yahoo Health / Ipsos survey of 1,993 respondents globally, Kiro positions this launch not as another addition, but as a reduction. Because those 137 hours are not simply about effort; they are about structure: moisturiser, sunscreen, primer, foundation. Four products. Four decisions. Four applications, repeated daily. Barely There was created as a response to that reality a streamlined approach that combines skincare, sun protection and makeup into one seamless step.

Barely There Skin Tint - available in 12 shades

“At Kiro, this launch was never just about helping women reclaim time, it was about recognising that women’s time has value in the first place,” says Vasundhara Patni. “Women today are constantly multitasking across careers, relationships, responsibilities and personal ambitions, and beauty routines need to evolve alongside that reality. They don’t need more steps; they need better ones. That thinking led us to create Barely There as a skincare-first 4-in-1 formulation that combines moisturiser, primer, SPF 35 PA+++, and light coverage into one fluid layer, a three-minute routine designed to simplify everyday beauty without compromising on performance, protection or skin health.”

What sets Barely There apart is its skincare-first formulation philosophy. While most complexion products are traditionally built around coverage first, Kiro approached this launch from the perspective of skin health and long-wear comfort. The idea was simple: if women are wearing a product for eight to ten hours a day, it should actively work for their skin throughout that time, not simply sit on top of it. The formula is infused with Polyglutamic Acid, known to be four times more hydrating than Hyaluronic Acid, helping skin retain moisture while maintaining a fresh, breathable finish through the day. The result is makeup tested like skincare designed not only to look good instantly, but to support skin over hours of wear.

Each function within the formula is built to stand on its own. Tested for 100-hour hydration, Barely There is designed as an essential addition to the modern face wardrobe, especially through humid, dry summers. As a moisturiser, it delivers a 38% boost in hydration, measured through Corneometer testing conducted on 33 Indian women. As sunscreen, it offers broad-spectrum SPF 35 PA+++ protection with blue light defence, formulated without the three toxic O’s. As a primer, it meets baseline performance standards, with 100% of test subjects reporting a lightweight, non-cakey, easy-to-blend texture. In terms of coverage, it remains intentionally skin-first: low to medium, buildable, with a skin-fusion finish that doesn’t settle into fine lines or turn ashy  supported by a carefully curated shade range designed to truly match the depth and undertones of Indian skin.

Its desirability lies not just in what it replaces, but in how it wears. The finish reads like skin even, breathable, quietly polished. The kind of base that holds in daylight, in heat, and in close proximity, without ever announcing itself. In a category built on adding more, Barely There makes a case for less and makes it feel like luxury.

That performance is tested where it matters. Evaluated at 40°C and 80% relative humidity conditions that mirror the Indian summer, the formula was built to withstand the environment it lives in. 82% of users confirmed it stayed comfortable, resisted heat and humidity, and held its colour through the day.

100% natural formulation made with the goodness of Kakadu Plum, Blueberry, Raspberry, White Haldi, Chia Seed, Licorice, Hyaluronic Acid, and Niacinamide
 

Over the last three years, the brand has steadily expanded its presence across categories and retail touchpoints while focusing on ingredient-led formulations tailored for Indian skin and climate conditions. Building on this journey, the new campaign reinforces La Pink’s philosophy of combining efficacy with everyday skin comfort.
 

Centred around the thought, “What if your SPF is the problem?”, the campaign questions the heavy, coated feel often associated with conventional sunscreens. Through “SPF That Breathes”, La Pink introduces its microplastic-free sunscreen philosophy that focuses on lightweight, breathable sun protection without compromising on performance.
 

The campaign film visually contrasts “plastic-coated skin” with fresh, breathable skin, bringing alive the difference between dense sunscreen finishes and a more natural, skin-like glow. Through striking visuals and storytelling, the film highlights how modern consumers are increasingly looking for skincare products that feel as good as they perform.

 

Nitin Jain, Founder & Director, La Pink
 

Speaking on the occasion, Nitin Jain, Founder, La Pink said, “As consumers become more ingredient-conscious and aware of what they apply on their skin, the conversation is shifting beyond just efficacy to overall skin health. ‘SPF That Breathes’ reflects our commitment to creating science-backed skincare that feels effective, comfortable and mindful of the skin barrier.”
 

Looking ahead, La Pink is focused on accelerating its growth journey through category innovation, stronger offline expansion and deeper consumer engagement across India. The brand is actively working towards expanding its Exclusive Brand Outlet (EBO) presence across metro cities while strengthening its omnichannel footprint. With ambitious plans for the next phase of growth, La Pink is targeting a turnover of Rs. 100 crore over the next 2–3 years as it continues to scale its science-backed clean beauty portfolio for the evolving Indian skincare consumer.
 

Youtube Link: youtu.be/Oi-tsoXPaMo

Instagram Link: Instagram

About La Pink
La Pink is India’s first 100% microplastic-free beauty brand, focused on delivering science-backed formulations that are both effective and environmentally responsible. As a homegrown brand, it is built on the philosophy of simplifying skincare through ingredient-conscious, high-performance solutions tailored to Indian consumers.

JACK&JONES blends sport, street and denim in new ‘Rush’ drop
 

Vol.02 is designed for the chase - the constant pull towards what excites you, drives you and keeps you moving. This campaign is built around the idea of everyday adrenaline: the thrill of doing, expressing, moving and living in the moment. It speaks to a mindset that is energetic, instinctive and always in pursuit of what’s next. Through Vol.02, JACK&JONES shows up for those who are driven by momentum and built for life in motion.

Five athletes. Five worlds. One relentless energy. Motorsport athlete Harith Noah, footballer Vikram Partap Singh, dancer Nasir, BMX rider Rahul, and skateboarder Kushal — each with their own arena, their own rules, their own way of moving. Rush was built around that. Utility-driven fits that move with you, graphics that hit like adrenaline, and denim that doesn't flinch under pressure. This is what happens when attitude, discipline, and identity show up in every stitch

Denim carries the chapter - technical in construction, raw in feel. Structured fits, clean washes, and detailing that earns its place. Built to perform without looking like it's trying.

Rush is a headspace - the kind that kicks in when the stakes are real and the outfit still has to land. These four bring that same locked-in, eyes-forward energy to every frame. No hesitation. Just movement.

Volume 1: Music set the tone with India's indie scene - artists Loka, Wazir Patar, and Aksomaniac, and a full brand takeover at Bangalore's UN40 festival.

Volume 3: Travel wraps the season - sun-worn, unhurried, and built for wherever you disappear to next.

The JACK&JONES Spring Summer '26 collection is available across stores nationwide and online at www.jackjones.in.
 

Watch JACK&JONES I Vol.02 Designer For The Chase: www.youtube.com/watch?v=GP8WNW8LdXs
 

About JACK&JONES

More than a quarter of a century ago, we set out to take on the world. We were just a few guys with our first jeans collection and a passion for denim that couldn't be denied.
 

Many years later, we're still just one of the guys and it's still all about jeans, but we've added a few more people to our team along the way. And yes, we know it takes more than a pair of good jeans to cover a guy's wardrobe needs. So, we cover the full range from casual classics, neat suits, accessories, and footwear. Basically, we've got it covered for every occasion you might end up in. That's why we like to think of ourselves as more than just a brand. We're brotherhood, a club, a community - bonded by denim. And in that community, we have one objective – being there for our guys. Our universe is a drama free zone, shopping is made easy. It's good jeans with good vibes. This is the philosophy behind our brand.
 

JACK&JONES India currently has 79 exclusive brand outlets & 417 shop-in-shops spread across the country. JACK&JONES is available online with www.jackjones.in and present with leading online partners.

About BESTSELLER India

BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 44 countries through more than 2,800 chain stores and 16,000 external multi-brand stores. Read more about BESTSELLER at www.bestseller.com. Today, we provide fast affordable fashion for women, men, teenagers, and children. Our products are available online, in branded chain stores and in multi-brand and department stores across the world. BESTSELLER India markets and sells the BESTSELLER brands JACK&JONES, VERO MODA, ONLY, Selected, JACK&JONES Junior & VERO MODA Girl. BESTSELLER India currently has 256 exclusive brand outlets and is present in over 1519 shop-in-shops in external multi-brand stores throughout India.

Bisleri Introduces Kattalan-Themed Limited-Edition Packs

With Malayalam cinema continuing to enjoy strong cultural influence and a deeply engaged fan base, the collaboration aims to extend the excitement around Kattalan beyond theatres and into everyday consumer experiences.

Commenting on the collaboration, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “Entertainment today has evolved into a powerful engagement ecosystem where fandom, culture and consumer experiences increasingly intersect. At Bisleri, we see regional cinema as an important avenue for building sharper cultural relevance and creating associations that feel organic to consumers. Kattalan is an example of how impactful storytelling can drive audience excitement, and this collaboration allows us to participate in that momentum through meaningful and high-visibility consumer touchpoints.”

The Kattalan limited-edition packs are available at retail outlets across Kerala, including general and modern trade stores. The association is being amplified through in-store branding, and digital and social media engagement aimed at extending the film’s visibility beyond theatres.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Olympus II: The New Launch from Argos Watches

Following the rapid sell-out of previous collections including Olympus I and Apollo III, the new launch witnessed over 34,000 pre-launch sign-ups, highlighting the growing demand for premium automatic watches among Indian consumers and the increasing interest in homegrown luxury labels offering quality craftsmanship and elevated design.

Olympus II: The New Launch from Argos Watches

Inspired by Japanese watchmaking traditions and contemporary design sensibilities, the Argos team travelled to Japan earlier this year as part of the research and development process behind Olympus II. The collection reflects a blend of traditional craftsmanship and modern aesthetics, designed for consumers seeking refined, statement-making timepieces for everyday wear.

Olympus II features Japanese Miyota automatic movement technology along with open-heart dials, sapphire crystal glass, fluted detailing, and premium finishing that enhance both durability and visual appeal. The collection has been designed with a strong focus on detail, wearability, and timeless aesthetics, while maintaining the brand’s philosophy of accessible luxury.

Starting at Rs. 13,990, Olympus II reflects Argos Watches’ continued commitment to making premium automatic watches more attainable for a wider audience of young professionals, collectors, and watch enthusiasts in India. The collection aims to bridge the gap between aspirational luxury and everyday sophistication by offering elevated craftsmanship at a competitive price point.

The launch also marks Argos Watches’ entry into women’s automatic watches under the Olympus line, introducing a more compact design while retaining the signature detailing and craftsmanship associated with the collection. With this expansion, the brand aims to cater to the growing number of women consumers exploring premium automatic watches and mechanical timepieces.

“Olympus II is a reflection of what our community has consistently asked for — elevated finishing, stronger movements, and thoughtful design,” shared the team at Argos Watches. “As a growing Indian watch brand, we want to continue creating products that feel premium, timeless, and globally relevant while remaining accessible to our audience.”

Over the past few years, India’s watch market has seen a growing shift toward mechanical and automatic watches, particularly among younger consumers who are increasingly looking for craftsmanship, storytelling, and individuality in the products they invest in. With strong community engagement, multiple sold-out launches, and a rapidly expanding customer base, Argos Watches is steadily emerging as one of India’s fastest-growing independent watch brands in the affordable luxury category.

About Argos Watches

Argos Watches is an Indian luxury automatic watch brand redefining accessible luxury through premium mechanical timepieces that combine craftsmanship, timeless design, and precision engineering. Built for the modern consumer who values both style and substance, the brand focuses on creating sophisticated watches that reflect elegance, individuality, and everyday luxury.

With a strong emphasis on design, quality, and attention to detail, Argos Watches blends contemporary aesthetics with classic watchmaking sensibilities to create timepieces that resonate with a new generation of watch enthusiasts. The brand has steadily built a loyal and growing community through its thoughtfully designed collections, successful product launches, and commitment to delivering premium experiences at an attainable price point.

Instagram: https://www.instagram.com/argoswatch/?hl=en
Website: https://www.argoswatch.in/collections/olympus-ii

Bisleri Launches Limited-Edition Karuppu Packs Featuring Suriya

Timed with the film’s growing buzz, the association taps into the deep cultural influence of Tamil cinema and transforms everyday consumer touchpoints into moments of fandom. By bringing Karuppu to retail shelves, Bisleri continues to strengthen its regional connect through hyperlocal, culturally relevant campaigns that resonate strongly with consumers.

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “At Bisleri, we are always looking for meaningful ways to connect with consumers through moments and passions that matter to them. In Tamil Nadu, cinema is more than entertainment, it is an integral part of popular culture. Our association with Karuppu allows us to participate in that cultural excitement while building stronger consumer engagement at scale.”

The limited-edition Karuppu packs will be available across retail outlets in Tamil Nadu, spanning general and modern trade channels. The campaign will also be amplified through branded retail visibility, on-ground activations, digital engagement, ensuring fans can experience the collaboration across multiple touchpoints.

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

DS Group Expands its Catch Sprinkler Portfolio
 

The expanded Catch Sprinkler range is now available across general trade, modern retail and leading e-commerce and quick commerce platforms. The Sprinklers are available in unique HIPS containers that keep the salt/seasoning moisture-free, and the easy dispensing technique ensures a free flow of the seasoning on to the dishes. The bottles are easy to store and easy to use as table top dispensers. Catch is ambitiously strategizing to dominate the Indian Kitchen space with differentiated products that bring purity, taste and convenience as key drivers. The brand is making substantial investments in brand building (marketing), technology, innovation and R&D which will help the brand evolve to the needs of the consumer.

Speaking on the expansion, Mr Sandeep Ghosh, Business Head, Catch Salt & Spices, DS Group said, “At DS Group, we continuously track the evolving consumer behaviour to deliver products that combine convenience, quality and flavour innovation across major cities extending upto tier 3 markets. The expansion of the Catch Sprinkler range is a step towards building a more contemporary and versatile seasoning portfolio that blends national trends with strong regional relevance. As demand grows, DS Group is focused on scaling accessible formats that enhance everyday cooking experiences, strengthening Catch Salt & Spices’ market leadership across India and reinforcing DS Group’s focus on premium, value-added offerings.”

India’s food consumption landscape is witnessing a clear shift toward hygienic, packaged solutions and convenient formats. At the same time, consumers across metros as well as Tier 2 and Tier 3 markets are increasingly experimenting with global cuisines while also embracing the regional flavours. The premiumisation trend in the category has further strengthened the growing demand for high-quality, easy-to-use food enhancers, positioning the Catch Sprinkler range as a relevant and scalable solution in the evolving market.

The Catch brand was introduced by DS Group in 1987 with the launch of a revolutionary table-top Salt sprinkler and the brand has since grown to encapsulate the very essence of cooking which ranges from straight spices to myriad blends and pastes and wholes; across nine categories with more than 140 variants and 330 SKUs. Today Catch products are available in more than 7 lakh retail touchpoints through more than 1500 distributors nationwide. With the changing consumer buying behaviour, Catch Spices has thoroughly studied and capitalized on the evolving trends in modern trade, e-commerce including quick commerce to its advantage. Leveraging these platforms, the company has demonstrated exceptional growth, outperforming industry standards.

With a prominent brand ambassador such as Akshay Kumar, the brand has garnered widespread acclaim for its campaign "Kyunki Khana Sirf Khana Nahi Hota.” This positioning of “Khana Sirf Khana Nahi Hota” highlights the thought that food encompasses many emotions - memories, bonds, tradition, and values, bringing the brand closer to a consumer’s daily life - beyond merely functional to an emotional connection. Leveraging the trends in the market, Catch Spices has increased its focus on digital marketing to cater to its consumers. The brand has also forged successful partnerships and initiatives to enhance market penetration, including co-promotion initiatives with consumer brands and trade loyalty programs.

About DS Group

The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.

As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC. DS Group has aligned its financial performance with global ESG priorities with the launch of a pioneering Double Materiality Assessment across all businesses. Further demonstrating its environmental leadership, the DS Group has a water positivity index at 1.8 across its business units in 30 locations of India.

Sampat Champat on POGO
 

Sampat Champat, known for their humorous antics and timeless appeal, have entertained readers for over four decades. Now, for the first time ever, the iconic duo will leap from the pages of comics onto television screens in a vibrant, visually rich animated format, promising laughter, adventure, and nostalgia for audiences of all ages.

Speaking about this milestone, Aman Bajaj, Publisher of Lotpot Comics & Producer of the show shared, "Very excited for this show. Sampat Champat have been a part of our comics for more than 40 years, and now, coming live as animation on TV gives me immense thrill. I truly hope the audience feels the same excitement. Sampat Champat comes from the world of Lotpot, which has given superhit kids’ IPs like Motu Patlu, Sheikh Chilli & Friends, and many more. I am confident that from now on, broadcasters will be more willing to take Indian homegrown IPs. We hope the audience showers the same love on Sampat Champat."

Adding to the excitement, Shivank Arora, CMO of Lotpot Comics & Producer of the show said, "It’s my first project as a producer of a kids’ show on television, and I am exhilarated beyond words. For the past few years, we have worked tirelessly every day to make this a reality. I sincerely hope and pray that this show breaks all records and resonates deeply with viewers."

Dr. Harvinder Mankkar, Comic Writer & Illustrator said, “I have created Sampat Champat 40 years ago for Lotpot Comics and it is a proud moment for me and everyone involved that Sampat Champat is now entering the animation space on a well-known broadcasting channel. I have seen the animation series and can vouch that this is much nicer than we expected. Hope it resonates with the audience as well.”

The launch of Sampat Champat reflects POGO’s continued commitment to bringing engaging, homegrown content to young audiences, while celebrating India’s rich storytelling heritage. The collaboration also marks another proud moment for Lotpot Comics as it expands its legacy into the animation space.

With its blend of humor, heart, and high-quality animation, Sampat Champat is poised to become a new favorite among kids and families alike. The team behind the show extends heartfelt gratitude to all partners, creators, and fans who have supported this journey.

Congratulations to the entire team of Lotpot Comics and POGO on this exciting launch. Here’s wishing Sampat Champat tremendous success, record-breaking viewership, and a lasting place in the hearts of audiences across the country.

Tune in to POGO from 18th May 2026 onwards at 10.30 AM to catch the premiere of Sampat Champat!

Lead Search Consultant at Ideas to Reach, ensuring essential digital visibility for billion-dollar brands
 

Search Engine Optimization (SEO) has evolved into the primary marketing requirement for any business aiming to overcome competition and remain relevant in a crowded marketplace. In the current landscape, a robust and authoritative search presence is the only way for a brand to be found across the entire digital ecosystem. This is a core necessity for survival and business expansion. Ideas to Reach understands that achieving both regional and global visibility is an essential operational requirement. The fundamental reality of the modern market is that when a business secures a dominant position on Google results, it is found everywhere, transcending geographic boundaries to reach a worldwide audience while maintaining its local relevance.
 

The company distinguishes itself through a rigorous "one client per industry" policy to ensure zero conflict of interest and total loyalty to the brand it represents. At Ideas to Reach, business is conducted with high ethics and dignity, aligning exclusively with partners who value professional skill and intellectual integrity. This transparent model has resulted in an exceptional retention rate, where long-term partners like DRA Homes and other top real estate firms view the company as an integral, intellectual insider rather than a vendor. By treating digital visibility as a stable corporate asset, the organisation provides the discipline and straightforwardness that established brands require.
 

The framework utilized by the company focuses on building topical authority, establishing a brand as a primary and trustworthy source of information within its specific sector. This methodology is vital for the real estate and banking industries, where precision and verifiable trust are the primary drivers of business conversion. Widely known as the best SEO company in Chennai, the team delivers advanced SEO solutions that withstand market fluctuations and algorithm updates. This ensures that their clients maintain a dominant presence for highly competitive search terms like Flats in Chennai.
 

This high level of professional discipline is supported by over four decades of core advertising expertise. Mr. Ganesan brings insights honed within the professional labs of David Ogilvy, the Father of Advertising. Having served domestic and global establishments across diverse industries since 1982, he applies foundational advertising principles to the complexities of modern search. Ideas to Reach operates as a research organisation that prioritizes measurable results over temporary trends. For brands seeking an uncompromising partner in their growth journey, the company remains the singular choice for excellence.

Bisleri Unveils Patriot Limited-Edition Packs Featuring Mammootty and Fahadh Faasil

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “Consumer engagement today is increasingly driven by culture, entertainment and shared experiences. Our association with Patriot is part of Bisleri’s larger strategy to build strong regional relevance through cultural integrations that resonate deeply with audiences.”

The Patriot limited-edition packs celebrate the scale and popularity of Malayalam cinema while driving strong visibility for the association across Kerala. 

Available at upto 3000 retail outlets spanning general and modern trade stores, the special packs are supported by in-store branding, branded Bisleri trucks travelling across key markets in the state, and amplification across digital and social media platforms to engage consumers and movie enthusiasts alike. The limited-edition packs are also available on the Bisleri@Doorstep App.

About Bisleri International Pvt. Ltd

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Unbound Presents a Bold New Take on the Modern Indian Man - Global in Mindset, Indian in Grit

At a time when a new generation is redefining aspiration beyond wealth, fame, and external validation, Unbound’s latest campaign captures a cultural shift, one where inner strength, balance, and being fully present are valued as much as traditional measures of success.

YouTube link: youtube.com/shorts/WrdXcD4miKk?si=viH9RAgV6T0kU_7C

The film marks a departure from the constructed masculinity often portrayed in Indian advertising. Instead of casting actors to play a role, Unbound built the campaign around the lives of real practitioners. The edit is a high-energy blend curated from the existing journeys of athletes, creators, and travellers across India, featuring technical boxing and yoga sequences led by real-life coaches and trainers. From inverted crunches to headstands on mountain cliffs, from skydiving to pushing physical limits through sport, the film reflects the grit, discipline, and cinematic quality of content being created by practitioners themselves.

From coaches helping others build strength to yogis balancing stillness with discipline; from everyday athletes building sustainable fitness lifestyles to creators documenting life in motion, each story is lived, not performed. As Unbound ushers in a new era of self-care for men who move, the brand offers a fresh interpretation of what it means to be #AlreadyUnbound through the spaces where they feel most alive.

Speaking about the initiative, Kanika Mittal, Founder of Unbound, said, “Authenticity, for us, comes from what is already being lived. Every day, men are moving, training, pushing their limits, and finding their own sense of balance in the middle of it all. These moments are deeply personal, instinctive, and shaped by everyday discipline. We simply brought them together into a campaign that reflects how men truly feel unbound when immersed in the sports and fitness activities they love. What we’re building is fluid, shaped not just by us, but by a growing community where every new experience adds to the evolving expression of what it means to be unbound.”

Atul Arora, Founder of Unbound, added, “With ‘Real Moments. Unscripted. Unbound.’, the intent was to move away from creating a defined narrative and instead curate one from real life. While our products are rooted in skin, hair, and body care, our values are rooted in supporting a generation that increasingly values personal growth and the freedom to define success on its own terms. We invite people to experience the world of Unbound at unbound-lifestyle.com”

Extending this idea, the brand introduces #AlreadyUnbound, inviting individuals to share their own moments and become part of a growing collective movement. With this, Unbound positions itself as more than a personal care brand, it represents a way of living, where self-care becomes an expression of self-respect.

About Unbound

Unbound is a performance-led self-care brand for men, built around the philosophy of Zero-Step Self-Care. Designed for modern lifestyles, the brand creates high-efficacy, multi-functional products across skin, hair, and body care that simplify routines without compromising on performance. Built for men in motion, Unbound addresses real everyday stressors such as sweat, sun exposure, pollution, and hard water through solutions that are efficient, intuitive, and effective. The brand is currently preparing for its launch in India.

About The Founders

Unbound is founded by Kanika Mittal and Atul Arora, entrepreneurs with deep experience across brand building, consumer businesses, and digital commerce.

Kanika Mittal has held leadership roles across global consumer and digital platforms, including Country Head for Twitter India, Country Manager at Taboola, and Marketing Director at Reebok India. She currently serves as an Independent Board Director at Datamatics and is a bestselling author. Her expertise spans strategy, revenue growth, digital media, and ad tech, bringing a strong consumer- and brand-first lens to Unbound.

Atul Arora brings extensive experience in Omnichannel & Digital commerce across India and the Middle East. Over the years, he has held senior leadership roles at Reebok, Benetton, Namshi and Landmark Group, where he played a key role in scaling e-commerce businesses across sports, fitness and lifestyle categories. His strength lies in building and scaling consumer-focused businesses.

Together, the founders are building Unbound with the ambition of creating a new category in men’s self-care, one rooted in performance, simplicity, and movement. Beyond products, Unbound is envisioned as a culture-first brand that celebrates real moments of men being unbound, from athletes and coaches to entrepreneurs and professionals who embody movement in their everyday lives. In a market defined by complexity and routines, Unbound is anchored in a simpler idea: self-care that moves with you.

About The Influencers

Aman Dhoni: Calisthenics coach with a strong focus on outdoor training and natural movement

Shivam Anand: ACE-certified fitness coach and nutrition specialist focused on longevity for busy professionals. Also, an avid biker and boxing enthusiast

Dr Amit: A yogi, corporate wellness coach, author, entrepreneur & environmental scientist practicing the pursuit of science and spirituality

Aayush: A sales director and senior corporate professional who enjoys pushing his limits through sports like sky diving

Taufeeq: Traveller who captures and documents his experiences

Deepak: Fitness coach focused on building strength & transformation

Shiva: Filmmaker focused on documenting travel experiences

Indicus Launches Heritage-Inspired Luxury Paint Brand

Cultural Celebration
The Neote packaging strikes a balance between heritage and modernity. Anchored in a rich purple that exudes confidence and contemporary elegance, the design incorporates visual elements that serve as cultural touchstones from Tamil Nadu and broader South India, each rendered in traditional, vivid colours.
 

The packaging features Bharatanatyam—rooted in the Natya Shastra—alongside iconic instruments such as the Veena, Nadaswaram, and Mridangam. Artistic traditions like Thanjavur dolls, Kolam, and the martial art Silambattam showcase the region’s creativity, while architectural landmarks including Madurai’s Meenakshi Temple and the University of Madras anchor its built heritage. Living traditions such as boat races and Jallikattu, the Pongal event that safeguards native cattle breeds, keep Tamil identity vibrant and enduring.
 

Speaking at the launch, Gokul Basker, Brand Founder, Indicus & Partner, VNC Group, said, “With Neote, we wanted to do more than create a luxury paint—we wanted to honour the richness of Tamil Nadu’s cultural heritage. Bringing these timeless arts into our packaging is our way of showing that modernity doesn’t replace tradition—it reimagines it with confidence.”
 

Logo Design

The Neote sub-brand logo draws typographical inspiration from Tamil script, incorporating a fluid viscosity reminiscent of wet paint.
 

“The logo evokes the same sensibility as Indo-Western fusion music—old and new blending into something distinct that exudes fresh and confident sophistication,” explains Gautam Patil, Co-Founder and Design Head at Plus One, who designed the logo and packaging. “These elements travel from the Indicus parent brand into Neote, and ultimately into the homes whose walls it will grace—young, contemporary, confident, yet grounded in a rich past.”
 

Design Language

Neote’s launch aligns with a cultural shift redefining India’s design language—one that favours authenticity, regional identity, and inherited wisdom over borrowed minimalism. The emerging “India Modern” aesthetic embraces maximalist warmth through textures like wicker, terracotta, brass, and handloom. Indic typography has become central to this movement, with local scripts serving as markers of identity—embodied in Neote’s Tamil-inspired logo. Designers are also moving away from a monolithic “Pan-Indian” style, drawing instead from hyper-local references like Chettinad architecture and Warli art.
 

About VNC Group

Headquartered in Karur, Tamil Nadu, VNC Group is a diversified enterprise with strong market leadership across welding consumables, steel wires, and fencing solutions. With over 40 years of commitment to creating lasting value, VNC launched Indicus Paints & Geco brands in 2021 and has been rapidly expanding product offerings across both categories. VNC is also a leading distributor for Tata Steel, managing a wide portfolio of their retail products across Tamil Nadu.
 

About Indicus Paints
Indicus Paints is a performance‑driven paints and coatings brand from VNC Group, backed by the Group’s four‑decade legacy. Designed for Indian homes and conditions, the brand celebrates cultural identity while blending tradition with modern creativity. Through initiatives like Crossections and Neote, Indicus delivers durability, innovation, and cultural resonance. Committed to sustainability, cost efficiency, and aesthetic excellence, it is redefining modern living and stands as a distinctive voice in India’s premium paints segment.

Leo Digital wins digital mandate for Olectra Greentech Limited

This partnership marks a strategic milestone in Leo Digital’s continued expansion across the electrification and sustainability ecosystem — spanning energy infrastructure, distribution, and now, electric mobility.

Olectra, led by Managing Director, Mahesh Babu has been at the forefront of India’s transition to sustainable public transportation, with a strong focus on electric buses and large-scale mobility solutions. Through this collaboration, Leo Digital will lead the brand’s digital strategy, communication, and platform presence — with a clear focus on strengthening leadership positioning, enhancing stakeholder engagement, and building a future-ready digital ecosystem.

Both organizations share a common vision of accelerating India’s clean mobility narrative through the convergence of technology, storytelling, and digital innovation.

Commenting on the partnership, Suhas Shankarappa, Group Head, NxG World said, “At Leo Digital, we’ve always believed in partnering with brands that are driven by purpose and long-term impact. Our vision is to enable the next generation of growth - sustainably - by bringing together technology, data, and meaningful storytelling. Olectra represents exactly that intersection, leading India’s transition towards clean mobility at scale.”

Leo Digital would work closely with Anand Kumar, Head of Brand, Marketing, Digital & Communications in strengthening the brand presence across Markets. The partnership will focus on building an integrated and future-ready communication ecosystem spanning brand strategy, community management, and market-facing campaigns - further reinforcing Olectra’s positioning as a leader in India’s rapidly evolving electric mobility sector.

With a shared commitment to innovation and sustainability, the partnership is set to drive meaningful impact — shaping the future of mobility while reinforcing Olectra’s position as a category leader.

About Leo Digital

Leo Digital is part of NxG World - a global consulting and innovation-led firm focused on enabling next-generation, sustainable growth for enterprises across industries.

With deep expertise across digital strategy, performance marketing, and platform development, Leo Digital partners with large enterprises in building scalable, future-ready digital ecosystems that drive measurable business impact.

Dot & Key Upgrades Its Sunscreen Portfolio with New-Age Photostable UV Filters for Superior, Long-Lasting Protection

At the heart of this upgrade is a carefully selected blend of four advanced UV filters, DHHB (Uvinul A Plus), EHT (Uvinul T 150), Tinosorb S, and Tinosorb M, known globally for their high efficacy and photostability. Unlike traditional filters that may degrade when exposed to sunlight, these new-age filters remain stable, ensuring consistent and reliable sun protection throughout the day.

The upgraded formulations are in-vivo tested for SPF 50+, reinforcing their ability to protect against UVB rays responsible for sunburn, while the PA++++ rating confirms the highest level of UVA protection to help prevent tanning, pigmentation, and premature skin ageing. Together, this advanced filter system offers true broad-spectrum defense, shielding skin effectively from both UVA and UVB damage.

Staying true to the brand’s philosophy of making skincare both effective and delightful, the upgraded sunscreens retain their signature water-light texture, a fast-absorbing, non-greasy formula that leaves no white cast and wears comfortably even in heat and humidity. The sensorial experience remains unchanged, ensuring consumers continue to enjoy the same lightweight feel they love, now with even stronger sun protection.

"At Dot & Key, we’re constantly evolving with science to deliver skincare that feels as good as it performs to our consumers. This next-generation, photostable UV filter system allows our sunscreens to provide more consistent, long-lasting protection in real-world conditions. By combining advanced global filters with improved formulations, we’ve enhanced both product efficacy and the overall user experience- making daily sun protection more reliable, comfortable, and effortless,” Suyash Saraf, Co-founder, Dot & Key.

With this upgrade, Dot & Key reinforces its commitment to combining cutting-edge science with consumer-first formulations - delivering sunscreens that not only protect better but also feel better on the skin.

About Dot & Key   

Dot & Key is an Indian skincare brand focused on creating effective, everyday solutions that blend science-backed formulations with thoughtfully chosen ingredients. Founded in 2018 by Anisha and Suyash Saraf, the brand was built to address specific skincare concerns relevant to Indian lifestyles, including sun exposure, pollution, and active routines.

Known for its approachable, purposeful products, Dot & Key offers a wide range of skincare essentials across sun care, hydration, barrier repair, and targeted treatments. The brand places strong emphasis on sensorial textures, ease of use, and formulations that encourage consistent skincare habits. Dot & Key products are cruelty-free and formulated without parabens, sulphates, or phthalates, making skincare both effective and enjoyable for modern consumers.

As part of a unique on-ground activation, the company coated pathways at multiple high-footfall temples across Southern India, with Perma NoHeat, Kansai Nerolac’s acrylic-based, heat-reflective coating formulated to reduce surface heat absorption. On-ground temperature readings recorded a reduction of up to 15°C on treated surfaces, resulting in a visibly and physically more comfortable walking experience for devotees visiting the temple premises during peak daytime hours. Rather than explaining the benefit, the campaign allowed people to feel it instantly and instinctively.
 

Kansai Nerolac cools down scorching temple pathways by up to 15°C with Perma NoHeat
 

Co-created in association with Tribes, the campaign was conceptualised around the insight of communicating performance through lived experiences by addressing a real, shared discomfort that people instinctively adapt to but rarely question. The execution was carefully planned in coordination with temple authorities to ensure minimal disruption to daily rituals, while focusing on high-impact zones where the benefit could be experienced instantly. At its core, the idea was to move beyond demonstration and place the product in a setting where the benefit is instinctively understood. By placing the intervention in culturally significant and high engagement environments, instead of explaining heat reduction, the activation transformed a functional promise into a deeply personal moment.

The campaign also aligns with the growing urgency around heat mitigation, particularly in urban and semi-urban areas, where rising temperatures and heatwaves are becoming more pronounced. However, the activation deliberately avoids heavy messaging. Instead, it focuses on a single, tangible intervention that delivers immediate relief. It is a simple shift, but one that leaves a lasting impact. It helps Kansai Nerolac build on a broader effort to position Perma NoHeat as the brand’s first dedicated heat-reduction solution, designed to address the growing challenge of rising surface temperatures. While Perma NoHeat is commonly associated with terraces and exterior walls, this on ground application demonstrates its relevance in shared public settings.

Kansai Nerolac is extending the story to digital platforms through a digital film that documents the initiative from application to impact. The film captures real time temperature changes and, more importantly, authentic human reactions, grounding the narrative in lived experience rather than technical claims.

Speaking on the activation, Ramkrishna Naik, Chief Marketing Officer, Kansai Nerolac Paints Limited said about the activation, “Summer heat today is more intense than ever, and surfaces like temple pathways become extremely difficult to walk on barefoot. We chose to address exactly this moment, wherein the idea was not to create a staged demonstration, but to let Perma Noheat prove itself. It is, of course, also built on our confidence in the capabilities of Perma NoHeat. This initiative demonstrates how the product can make a real difference in everyday environments.”

Gour Gupta, Chairman, Tribes, added, “We didn’t want to describe the benefit, we wanted people to feel it. So rather than talk about Nerolac NoHeat, we applied it on paths walked by millions. Minimal messaging, no explanation, just a real, lived experience. By becoming part of the journey, the product benefit became instantly understood.”
 

Watch: Bringing Comfort and Faith Together | Nerolac Perma NoHeat Initiative: www.youtube.com/watch?v=lkg7Q-xrXjM
 

About Kansai Nerolac Paints Ltd.
Kansai Nerolac Paints now in its 106th year has been at the forefront of paint manufacturing pioneering a wide spectrum of quality paints. Kansai Nerolac is one of the leading paint companies in India and is the leader in Industrial paints. The company has eight strategically located manufacturing units all over India and a strong dealer network across the country. The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals, and hotels to sophisticated industrial coatings for most of the industries.

For more information, please visit www.nerolac.com.

About Tribes
Tribes is a US$ 100+ million integrated marketing communications agency, specializing in Out-Of-Home (OOH), Experiential, Events, Digital, and Rural and Retail solutions, Sports Marketing and Celebrity Management. It is India’s most awarded agency with 600+ awards, 450+ active client base, and a nationwide presence with 17 offices, delivering immersive formats with unmatched reach and scale. We excel in creating immersive and impactful brand experiences that captivate and engage audiences and empower brands.
 

For more information, please visit www.tribeww.in.

With a portfolio spanning 500 products/SKUs and a presence across multiple markets, the brand’s latest launches reflect a deliberate shift a clear shift towards more conscious ingredients and modern consumption habits, without moving away from the taste and familiarity that have defined its offerings. Distributed via e-commerce, retail and quick commerce channels, the newly introduced avocado oil sev range is available in four variants, taps into a growing consumer preference for “better-for-you” indulgences. 

Commenting on the development, Mr. Aakash Kandoi, Managing Director, Jagdish Farshan, said, "Consumer today are no longer choosing between taste and better ingredients, they expect both. For a brand like ours, the opportunity lies in not reinventing what has worked for eight decades, but in evolving it meaningfully. With the avocado oil sev range, we are taking a product people already love and rethinking one of its most critical elements — the oil it is made in. At the same time, our new pack formats reflect how consumption itself is changing — more mobile, more frequent, and more intentional. This is not a departure from tradition for us, it is a more relevant expression of it.” 

Alongside ingredient innovation, Jagdish Farshan is also reimagining how its products are consumed. The brand is soon to introduce its 80g packs across its namkeen range, catering to the growing demand for portion-controlled, on-the-go snacking — particularly among urban consumers navigating busy, mobile lifestyles. These smaller packs are designed to addresses two converging trends, the growing preference for portion-controlled snacking and impulse purchases, opening up higher purchase frequency and a wider addressable consumer base for the brand. 

The avocado oil sev range is available pan India while it is already being white labelled for modern trade channels such as Food Square.

The dual launch underscores a larger strategy — where tradition and transformation are not at odds, but complementary. By bringing together trusted recipes, evolving ingredient choices, and more accessible formats, Jagdish Farshan is positioning itself for a new generation of snack consumers. 

About Jagdish Farshan
Established in 1938, Jagdish Farshan has built a strong reputation in the traditional snacks industry with its wide range of namkeen, sweets, and ready-to-eat offerings. Rooted in authentic flavours and quality craftsmanship, the brand has steadily evolved into an organised player catering to a diverse and growing consumer base.

With a portfolio spanning 500 products/SKUs and a presence across multiple markets, the company is supported by a robust manufacturing setup and an expanding distribution network across retail and institutional channels. Jagdish Farshan’s approach combines traditional recipes with modern processes, ensuring consistency, hygiene, and scalability.

As the brand continues to grow, it remains focused on strengthening its market presence through strategic expansion, relevant product innovations, and a continued commitment to delivering quality-driven consumer experiences.

Odin Buddy

Breathing treatments can often be stressful for young children and equally challenging for parents. Odin Buddy aims to change that narrative by transforming nebulization from a fearful medical routine into a friendly, engaging, and reassuring experience.

Key Highlights of Odin Buddy

• Kid-friendly, playful design to reduce fear and anxiety

• Smooth and efficient nebulization suitable for pediatric use

• Engaging add-ons like a coloring book to keep children occupied

• Compact, easy-to-use, and parent-approved

• Designed to make breathing treatments calmer, happier, and stress-free

Designed for Kids. Trusted by Parents

Odin Buddy features a playful, child-appealing design that instantly feels more like a companion than a medical device. By reducing anxiety and resistance, the nebulizer helps ensure better compliance with prescribed therapy—making treatments smoother for both children and caregivers.

To further enhance the experience, Odin Buddy comes with thoughtful add-ons such as a coloring book, helping keep children engaged and calm during nebulization. These small but meaningful touches are designed to distract, comfort, and reassure kids while they receive their medication.

Where Care Meets Compassion

“Odin Buddy reflects our belief that healthcare, especially for children, should go beyond functionality,” said Darsh Aggarwal from Dr. Odin. “We wanted to create a product that not only delivers effective nebulization but also emotionally supports children during treatment. When kids feel relaxed and happy, outcomes improve—and parents feel more at ease.”

Helping Little Ones Breathe Easy

With Odin Buddy, Dr. Odin reinforces its commitment to human-centric innovation, combining medical reliability with thoughtful design. The product is ideal for children requiringnebulization due to asthma, bronchitis, allergies, or other respiratory conditions.

Odin Buddy is now available across leading online marketplaces like Amazon, Flipkart, offline retailers, and through Dr. Odin’s brand website www.drodin.in.  

About Dr. Odin

Dr. Odin is a rapidly growing Indian home healthcare brand offering a wide range of medical devices and wellness solutions. Known for its focus on quality, innovation, and accessibility, Dr. Odin aims to bring dependable healthcare into every household.

Over 1 Lakh Participants Create World Record at Grand Hanuman Chalisa Gathering Attended by CMs Pushkar Singh Dhami and Nayab Singh Saini

Adding to the significance of the occasion, Vijay Parv 2026 achieved official recognition from the Book of Records, London for the largest synchronized Hanuman Chalisa recitation, with thousands of participants joining together in a powerful display of devotion, unity, and discipline. The record attempt was conducted under prescribed validation protocols, including synchronized participation, verified attendance counts, and complete documentation.
 

Avinash Kumar Jha, Founder of Royal India Vacation Pvt. Ltd.

Speaking on the success of the event, Avinash Kumar Jha, Founder of Royal India Vacation Pvt. Ltd, said, “Vijay Parv 2026 is a reflection of our journey, our people, and our shared belief in growth through unity. We are grateful for the overwhelming support and proud to create an event that celebrates achievement, inspires ambition, and brings people together at such a historic scale.”
 

Conceptualized as a mega platform to celebrate achievements, inspire participants, and strengthen community engagement, Vijay Parv 2026 combined scale, entertainment, precision planning, and mass participation in a first-of-its-kind format. Designed around a royal theme, the event featured a grand stage setup, cultural performances, smart entry systems, and seamless crowd management.
 

Following the overwhelming response, Royal India Vacation Pvt. Ltd. plans to develop Vijay Parv into an annual flagship property with even greater scale and participation in the years ahead.
 

About Royal India Vacation Pvt. Ltd.
Royal India Vacation Pvt. Ltd. is a fast-growing enterprise specialising in travel, hospitality, and large-format experiential event management, with expertise in MICE, destination weddings, group travel, and high-footfall event execution across India and overseas markets.

Kiro Velvet Soufflé Matte Lipstick: soft matte, 59% hydration, 8-hour wear

In beauty, standards have rarely been equal. Skincare is expected to prove itself, hydration is measured, barrier function is validated, and claims are backed by clinical instrumentation. Lip colour, however, has largely operated on perception.

16 hydrating, 8-hour matte shades clinically perfected for every Indian skin tone and type

Kiro changes that. Velvet Soufflé is clinically tested to skincare standards, using a Corneometer to measure hydration and a Tewameter to assess transepidermal water loss and barrier function. The methodology is unchanged. The category is.

“From the beginning, we believed that performance in makeup should be as measurable as it is in skincare,” says Vasundhara Patni, Founder, Kiro. “Lips are more vulnerable, they lack sebaceous glands and are prone to dehydration. Testing a lipstick like skincare wasn’t a marketing decision; it was a logical one. We wanted to create a matte that not only feels comfortable but is clinically proven to support the lips through wear. With these new shades, we’re extending that experience across a more complete colour wardrobe for Indian skin tones.”

Lip skin, by design, cannot self-moisturise. It is thinner, more delicate, and more susceptible to barrier disruption, yet lip products have rarely been evaluated through this lens. Kiro’s approach reframes that expectation.

Clinical testing of Velvet Soufflé on a 36-woman Indian panel delivered measurable results:

• 59% improvement in lip hydration after one use 

• 23% improvement in skin barrier function 

• 8-hour wear, dermatologist-graded using a validated scale 

At eight hours, hydration remains 22% above baseline directly challenging the long-standing assumption that matte formulations compromise comfort over time.

The results extend across the entire panel:

• 100% showed improved hydration after one application 

• 100% showed improved barrier function 

• 0% reported irritation at any measured interval 

In clinical terms, that level of consistency is definitive.

Beyond performance, Velvet Soufflé retains its sensorial edge. It delivers a soufflé finish, soft, blurred, and light-diffusing, avoiding the flat, chalky effect often associated with matte lipsticks. 92% of testers said it feels lighter than whipped cream, reinforcing a texture designed to feel imperceptible on the lips while maintaining colour integrity through the day. 67% of users achieved full colour payoff in a single swipe, aligning experience with performance.

The four new shades sharpen the offering:

• Rich Mocha - a deep brown with true depth and payoff

• Carnival Red - a saturated red engineered for single-swipe impact

• Pumpkin Spice - a warm orange-brown that adds richness and dimension

• Primrose Pink - a flushed, vivid nude pink created to enliven Indian skin tones rather than disappear into them

At the heart of the range is a consistent shade philosophy, one built on how colour behaves on Indian skin tones, ensuring depth, saturation, and payoff translate with clarity and intent, with shades calibrated to complement Indian skin tones rather than wash them out. The expansion to 16 shades carries that philosophy forward, creating a more complete, versatile matte wardrobe.

In a category long defined by visual payoff alone, Kiro introduces a different metric: measurable performance. Velvet Soufflé positions lip colour not as an exception to clinical standards but as the next category to meet them.

To explore the full range, visit www.kirobeauty.com

Life today feels busy and stressful, and people often forget to enjoy the small, happy moments around them. But a smile is a superpower — it can instantly lift the mood and inspire others to smile too. That’s where Mirinda comes in. With its tangy, refreshing flavour, Mirinda invites you to see the brighter side of life and smile.
 

Mirinda unveils its bold new look and global ‘Smile Please’ platform, featuring vibrant, smile-inspired visuals designed to spark joy and everyday moments of happiness
 

Bursting with retro-modern energy and designed with Gen Z in mind, the refreshed look – developed in-house by PepsiCo Design and Innovation team – reflects an expressive, contemporary, and emotionally driven way for consumers to connect with the brand. It embraces bold typography and the iconic Mirinda colour palette, while vibrant, larger-than-life fruit forms crown each can and label. Built from semi-circles, the shapes echo the uplift of a smile and establish an unmistakable visual language across variants.
 

Drawing from the brand’s heritage, the logo has been reimagined with fresh, youthful energy. Saturated tones and high-contrast compositions highlight each flavour while staying true to Mirinda’s bold personality and optimistic spirit.
 

Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, commented, “Mirinda has always stood for original self-expression, and we are now bringing that spirit to life through a global movement that feels fresh, playful and relevant. In a world of busy days and constant noise, sometimes a simple reason to smile can go a long way. Through our new visual identity and Smile Please platform, we are inviting you to pause, refresh and choose a moment of joy.”
 

Nitin Bhandari, VP & General Manager - Beverages, PepsiCo India & South Asia, said, “Mirinda’s refreshed identity and the launch of ‘Smile Please’ reflect how we continue to evolve our brands to stay culturally relevant while deepening consumer connection. At PepsiCo, our focus is on building beverage brands that resonate with changing consumer mindsets, occasions and expectations. Mirinda has always stood for bold flavour and optimism, and this new global platform reinforces its role as a vibrant, contemporary brand that brings joy to consumers across markets.”
 

 As part of the 'Smile Please' platform, Mirinda is launching 'Smile Chain', an influencer-led digital activity designed to spark a chain reaction of positivity. Watch for it and join the 'Smile Chain' as the campaign unfolds.
 

The 'Smile Please' platform will begin rolling out across Mirinda’s international markets from today.
 

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate.

For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

M3M Foundation's Dance for Dignity Grand Finale Winners with Kamlesh Patel and Aishwarya Mahajan, President and Trustee,  M3M Foundation

Participants traveled from across the country — from the cultural lanes of Kolkata, the temple town of Mathura, the energetic streets of Chandigarh, and many other regions — bringing with them years of silent practice, unspoken dreams, and unwavering belief. For many, this was their first time performing on a national stage; for others, it was a moment they had waited for their entire lives.

One of the most unforgettable moments came when Jyoti Gupta, a 58-year-old participant in the Super Mom category, stepped onto the stage with determination in her eyes. Her performance was not just about rhythm — it was about reclaiming confidence, proving that age is never a limitation to passion. When she was announced as the winner of the Super Mom category, the applause carried a deeper meaning — it celebrated courage, persistence, and dignity.

Another powerful story emerged from a group of dancers from Chandigarh, who once practiced on open streets and local grounds with limited resources. Standing under national lights, performing before an audience that recognized their effort, their journey symbolized the true purpose of Dance for Dignity — creating opportunities where none existed before.

Across two vibrant days, over 100 participants performed in categories including Solo Junior, Classical, Solo Senior, Duet, Group, and Super Mom, presenting a breathtaking range of dance forms — from graceful classical expressions to high-energy freestyle and synchronized group acts. Young children discovering their confidence shared the stage with adults rediscovering their dreams, proving that dance connects generations and strengthens belief.

At the heart of this celebration stood Kamlesh Patel, whose journey embodies the spirit of resilience that defines Dance for Dignity. Known for his association with iconic platforms such as Dance India Dance and Boogie Woogie, and honored with prestigious recognitions including the President’s Award, his presence reminded participants that determination can transform limitations into strength and dreams into reality. 

Guiding the competition was an accomplished panel of judges including Kamlesh Patel, Arjun Chouhan, Deepika Soni, Kaushal Pradhan, Vaibhav Ghuge, and Piyush Chauhan, whose mentorship encouraged performers to push boundaries and believe in their creative potential.

Adding to the spirit of celebration were spectacular showcase performances that energized the audience. A breathtaking gymnastics performance by Lakshay Scholars, known for their appearance on America’s Got Talent, showcased discipline and precision, while an electrifying performance by internationally acclaimed Zumba instructor Ms. Ana filled the auditorium with energy and enthusiasm.

The championship also celebrated excellence across categories, with inspiring winners emerging as symbols of perseverance and dedication. Among them were Poppim Smiley in the Solo Junior category, Manvi Sharma in the Classical category, Gautam Pathak in the Solo Senior category, White Collar Crew in the Group category, and Jyoti Gupta, whose victory in the Super Mom category stood as a moment of inspiration for audiences and participants alike.

Beyond the stage, Dance for Dignity reflected the deeper social vision of M3M Foundation — to empower individuals, nurture confidence, and provide platforms that transform hidden talent into recognized potential. By creating opportunities for performers from diverse backgrounds, the Foundation continues to champion inclusion and ensure that talent is celebrated with dignity, regardless of age, geography, or circumstance.

Reflecting on the success of the initiative, Dr. Payal Kanodia, Chairperson and Trustee, M3M Foundation, said, "Dance for Dignity is about believing in people and giving them the confidence to step forward. Every performance we witnessed carried a journey of courage and determination. At M3M Foundation, our commitment goes beyond the stage — we continue to support these talented individuals and create opportunities that help them grow with dignity and self-belief."

As the final applause echoed through the auditorium, one truth stood clear — Dance for Dignity is not just an event; it is a movement of hope, confidence, and transformation. Because sometimes, a single stage does more than showcase talent — it restores belief, builds confidence, and gives dreams the dignity they deserve.

About M3M Foundation
M3M Foundation is the philanthropic arm of the M3M Group, working across education, health, livelihoods, sports, and environment. With a reach across 22 states and over 1,300 villages, the Foundation has positively impacted more than 5 million lives, driven by a vision of inclusive, sustainable, and transformative nation-building.

Parimatch Expands Into a New Chapter With The PropheC

The PropheC, known for his signature atmospheric sound and a more niche style in modern Punjabi music, infuses the Parimatch Squad with a blend of smooth R&B tones and rhythmic energy to the Parimatch Squad. His work combines emotion with minimal production, and tracks like Kina Chir have become anthems for a new generation of listeners.

His work is closely connected to digital culture, where his songs often find new life through user-generated content and online communities. This organic connection with listeners has helped him build a loyal fan base and maintain a strong presence in the music scene.

“Music can shift the mood and connect with people instantly. With the Parimatch Squad, this connection grows beyond sound and becomes part of culture,” says The PropheC. “I always try to create music that people can feel in their own way. I’m glad to work with Parimatch, a brand that supports projects that bring people together through art.”

“Our slogan, “Feel the Sound of Winning,” reflects a spirit shared by both music and sport. Energy, emotion, and ambition come together to drive people further and turn performance into something truly impactful. The PropheC fits perfectly into this vision with his unique sound and ability to create music that feels emotional and immersive,” commented a Parimatch Press Office.

Parimatch is building the Parimatch Squad through creative collaborations and live activations. On Instagram, the brand shares the latest content, artist features, and key moments, offering fans a closer look at how the Squad evolves.

Achla Chawla, Brand Manager - Longines India with Longines Friend of the brand Sara Ali Khan and Mr. Niraj Totla, Director - Kamal Watch Co. at the launch of Longines Boutique at Inorbit Mall, Hyderabad

During the event, a fashion show was organised at Inorbit’s atrium to showcase the brands latest Longines PrimaLuna. Sara Ali Khan with her effortless charm and elegance walked the ramp in style wearing her favourite PrimaLuna model from the collection. She also interacted with the media, describing elegance as “timeless and evolving,” a philosophy that is intrinsic to Longines.

Longines Friend of the brand Sara Ali Khan at Longines Boutique, Inorbit Mall, Hyderabad

The line is a complete reimagination that embodies the brand's philosophy that true elegance evolves while remaining fundamentally timeless. Inspired by the spirit of its first iteration, every element has been thoughtfully designed, from refined case proportions and brand-new date display in the moonphase complication to the mastery of gem-setting techniques. This artisanal expertise reaches its peak in the extraordinary model, featuring a blue mother-of-pearl dial, encircled by a bezel adorned with 48 carefully selected sapphires that together create a celestial celebration of Swiss horological artistry.

The Longines boutique at Inorbit Mall is one of the most preferred destinations for Longines clientele. Mirroring the brand’s universe, it showcases the latest product range from the feminine refined shapes of PrimaLuna and DolceVita, to the sporty new HydroConquest and the watchmaking tradition of the Longines Master Collection and heritage timepieces. 

About Longines 
Established in Saint-Imier, Switzerland in 1832, Longines’ expertise is steeped in tradition, elegance and performance. With its lengthy experience as an official timekeeper of world sports championships and partner of international sports federations, the Swiss watch brand has forged solid, enduring links with the world of sports over the years. Famous for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of timepieces. The brand Longines, with its winged hourglass emblem, is represented in over 130 countries.

O. Asher, Managing Director of India Operations at Malabar Gold and Diamonds, unveiled the SKYE project in the presence of Iflu Rahman, Founder and Managing Director, Crietor Group
 

In line with this vision, Crietor Group has unveiled its marquee residential development, The Skye – Private Residences for Visionaries, at a spectacular evening hosted at Kashmir Kunnu, Calicut. O. Asher, Managing Director of India Operations at Malabar Gold and Diamonds, unveiled the project. Ms. Reshmi Bhatt, Munees Mustafa and Ajnas C V, Executive Directors of Crietor Group, were also present at the event. The event witnessed the presence of over 300 aspiring visionaries from diverse walks of life.

The evening was further elevated by a strategic collaboration with Lamborghini, which showcased two of its latest icons, the Lamborghini Urus and the Lamborghini Temerario, reinforcing the spirit of aspiration and performance that defines The Skye.

Mr. Iflu Rahman, Founder & Managing Director of Crietor Group, shared his perspective, “I believe there is a home behind every visionary. A shift in space is not just emotional, it is scientific. The right environment has the power to unlock deeper clarity, sharper thinking, and greater potential. Visionaries like Steve Jobs and Bill Gates chose serene, intentional settings to shape their ideas and lives. Because every visionary is meant to fly, and to truly fly, they need the sky.”

The Skye stands as one of India’s first intent-based residential developments for visionaries. Located at Kashmir Kunnu, a rare tabletop terrain overlooking sweeping, mist-laden valleys, the project offers a setting that is both elevated and deeply connected to nature, while remaining just 12 minutes from the city centre.

“The Skye cannot be replicated, for it is nature’s singular and spectacular gift,” he added.

Spread across 10 acres, The Skye comprises 62 private luxury residences, with individual land parcels ranging from 7 to 12 cents. Built-up areas range between 3,200 sq. ft. and 5,700 sq. ft., offering expansive living formats tailored for elevated lifestyles. Pricing starts from INR 2.6 crore onwards, excluding GST and statutory charges, with a total project value of approximately INR 250 crore.

Mr. Derriel John, COO of Crietor Realty, noted, “The project is futuristic in its essence, defined by a rare location, timeless architecture, thoughtfully designed amenities, and seamless access to key utilities. It is more than a home; it is an investment in a living work of art that continues to appreciate through its rarity and lasting relevance.”

The development features a 22,000 sq. ft. clubhouse and penthouse facility, complemented by a host of premium amenities, including a 20-metre swimming pool, a 150-seater conference hall, a putting mini-golf course, a pickleball court, a 1.5 km cycling and jogging track, a valley-view deck, and a functional helipad, among others.

Accessibility has been carefully planned, with a direct 600-metre access from a 7-metre-wide highway leading into well-laid 9-metre-wide internal roads, ensuring seamless connectivity throughout the development.

The architecture of The Skye is designed to dissolve the boundary between the built form and its surroundings, allowing residents to experience the landscape not as a backdrop, but as an integral part of everyday living. Even from within the home, the outside flows inward, creating a continuous interaction between space, nature, and self.

Ms. Dadu Iflu, Executive Director, Crietor Group, added, “The Skye is already a meeting place of visionaries. Shriya Saran, known for her pan-Indian appeal and associations with leading brands such as Pantene, Lux, Coca-Cola, and Colgate, joins as The Skye’s brand ambassador. Zeba Tommy, the voice behind ‘Queen of the Night’ from Lokah, has sung the anthem of The Skye.”

The Skye is not just a residential development. It is a curated environment for those who seek to expand the horizons of their vision. At Crietor, it is said: “The Skye is the limit.” The Group invites visionaries to own their piece of the sky and be part of a new growth story.

S.L. Raheja Hospital Mumbai’s trustees & clinicians at the inauguration of advanced Histopathology Dept. & Orthopedic Robotic System, advancing precision & patient care in the city

The Histopathology Department, originally established by late Dr. Anita Borges, was relaunched in its upgraded form, seamlessly blending legacy, deep clinical, expertise & enhanced capabilities. Recognised as a coveted Centre of Excellence for Histopathology by leading cancer institutes across India and internationally, the department has, to date, analysed over 2,20,000 samples till date since its inception in 2003. The department receives samples from neighbouring countries such as Bangladesh and Nepal, as well as from across major Indian states, covering a wide spectrum of complex cancer diagnoses, including lymphoma, breast, soft tissue, gynaecological, bladder, prostate, lung, and gastrointestinal cancers. The upgraded department is equipped with advanced quality control measures and diagnostic protocols that will ensure accurate, prompt, and dependable results, which will facilitate better decision-making among healthcare providers.

In its continued efforts to leverage technology for better patient care, the hospital also introduced orthopaedic robot which will be a smart assistant to the surgeon and enhance accuracy, precision & patient outcomes. This version of robot that would be used for orthopaedic surgeries facilitates better implant positioning, decreased trauma, precise alignment, and faster recovery times for patients undergoing Unilateral Knee Replacement (UKR) and Total Hip Replacement (THR).

Highlighting the significance of these advancements, Dr Kunal Punamiya, CEO, S.L. Raheja Hospital, Mahim – A Fortis Associate, added, “Over 45years into our journey of delivering exceptional healthcare, these two launches underscore our commitment to enhancing patient experiences across the continuum of care: from diagnosis to treatment. The upgraded Histopathology Department will enable clinicians to make faster, more informed decisions, while our robotic-assisted orthopaedic surgery system will bring greater precision to surgical procedures. Through these advancements, we aim to deliver improved clinical outcomes and enhanced patient experiences.”

Dedicating this department to late Dr. Anita Borges, Dr Pravin Mahajan, HOD – Histopathology, S.L.  Raheja Hospital, Mahim – A Fortis Associate said, “As a centre of excellence since its inception, our Histopathology Department has built its reputation on a simple promise, accuracy, integrity, and trust. Over the years, it has been called upon across the country to provide second opinions in complex cases, reflecting the deep confidence clinicians place in its expertise. At its heart, however, this journey has always been about patients. Every diagnosis carries a responsibility, and every report a human story.”

The department at S.L. Raheja Hospital, Mahim has been further reinforced with a dedicated team of specialist doctors like Dr Maria Alina DeSouza, Consultant – Histopathologist & Dr Vivek Parameshwar, Consultant - Histopathologist, adding to its strong capability of diagnostics and clinical precision.

Commenting on the launch of the orthopedic robotic system, Dr. Lalit Panchal, Senior Consultant – Orthopedic Surgery, S.L. Raheja Hospital, Mahim - A Fortis Associate said, “Robotic-assisted surgery acts as an intelligent support to the surgeon, helping improve precision and surgical outcomes. It allows for better planning and execution of procedures. The system helps deliver safer, less invasive surgeries with natural results and faster recovery.”

The orthopaedic robotic programme at S.L. Raheja Hospital, Mahim is supported by a skilled surgical team, including Dr Vaibhav Kasodekar, Senior Consultant - Orthopaedic Surgeon & Dr Anoop Dhamangaonkar, Consultant - Joint Replacement and Orthopaedic Surgeon, who bring extensive experience in advanced joint replacement procedures.

With these launches, S.L. Raheja Hospital – A Fortis Associate reinforces its commitment to delivering quality healthcare, with a strong focus on outcomes, safety, and patient experience. 
 

About IHH Healthcare (“IHH”)
IHH is a leading multinational healthcare provider shaping the future of care. Driven by our aspiration to Care. For Good., we unite medical excellence and innovation, pushing boundaries through our trusted brands such as Acibadem, Gleneagles, Fortis, Island, Mount Elizabeth, Pantai, Parkway and Prince Court. Across 10 countries, including Malaysia, Singapore, Türkiye, India and Greater China, our 70,000-strong team delivers world-class excellence every day, within and beyond our 140 healthcare facilities, including more than 80 hospitals. Our comprehensive services span the full healthcare continuum, from primary and ambulatory to quaternary care, complemented by diagnostics, imaging, rehabilitation, telehealth and home care. In partnership with our stakeholders, IHH is advancing value-based care, building a sustainable healthcare ecosystem and creating meaningful impact, as we work towards our vision to become the world’s most trusted healthcare services network. www.ihhhealthcare.com 

More than 100 top HR leaders from leading companies convened at Galgotias University’s annual Human Capital Symposium

The participants included CHROs, Vice Presidents, Talent Heads, and senior professionals from sectors such as financial services, technology, IT services, artificial intelligence, consulting, manufacturing, and digital enterprises, further strengthening industry relations and partnerships with Galgotias University. The symposium created a valuable interface between industry leaders, university leadership, faculty, and students, reinforcing the university’s consistent placement performance and strong recruiter engagement.

Panel discussions examined some of the most relevant workforce questions facing graduates and employers today, including whether artificial intelligence will replace jobs or redesign them, the balance between technical and human capabilities, student readiness for workplace feedback and rejection, and the growing move from degree-based hiring to skills-first recruitment.

The symposium comes alongside strong placement outcomes at Galgotias University, which has secured more than 4,700 placement offers for the Batch of 2026. Recruiters include Infosys, Capgemini, Cognizant, Accenture, EY, and several other leading organisations. Multiple students have secured offers ranging from INR 15 lakh to INR 26.6 lakh per annum.

The University has also recorded more than 80 dream offers across the Big 4 firms including Deloitte, EY, KPMG, and PwC, reflecting sustained demand for Galgotias talent across leading employers.

Dr. Dhruv Galgotia, Chief Executive Officer of Galgotias University said, “Top HR leaders at this year’s symposium gave our students and faculty direct access and advantage to real-time hiring priorities, industry insights, and evolving skill demands. This deep industry integration keeps Galgotias University’s curriculum aligned with employer needs, strengthens career readiness, and powers one of the strongest placement records in the country, with consistently higher and better outcomes year after year."

The University’s Career Planning and Development Division played an instrumental role in conceptualising and executing the symposium, while continuing to build strong recruiter relationships and career pathways for students across disciplines.

Parisamvad 3.0 further strengthened Galgotias University’s position as an institution closely connected with industry and focused on preparing graduates for evolving professional environments.

L&T Finance Ltd. (LTF), one of the leading Non-Banking Financial Companies (NBFCs) in India has recorded highest ever consolidated Profit After Tax (PAT) of Rs. 3,003 Crore (before effect of Labour Code considered in the third quarter ended December 31, 2025) for the financial year ended March 31, 2026, up 14% Year-on-Year (YoY). The Company has posted a consolidated PAT of Rs. 807 Crore, up 27% YoY for the fourth quarter ended March 31, 2026. 

Highlights of L&T Finance Ltd.'s financial performance - FY26 and Q4FY26

The retail book now stands at Rs. 1,19,508 Crore, up 26 % when compared with retail book for the financial year ended March 31, 2025. Consolidated Book stands at Rs. 1,21,728 Crore for the financial year ended March 31, 2026. The Company has also recorded highest ever annual retail disbursements at Rs. 83,213 Crore, up 39% YoY and highest ever quarterly retail disbursements at Rs. 24,107 Crore, up 62% for the fourth quarter ended March 31, 2026. The Board recommends a dividend of Rs. 2.75 per equity share for financial year ended March 31, 2026.

The Company accelerates technology deployment momentum to fully transform to an AI-enabled lender. After successfully executing its strategic plan Lakshya 2026, the Company announced its next 5-year strategic plan Lakshya 2031. As a part of its Lakshya 2031 strategy, the Company aims to balance resilient growth with consistent returns and truly transform into a Risk-first, Technology-first, Multi-product Retail Financier of Choice. The Company will be focusing on tech-enabled granular execution and will work towards consistently achieving a Book Growth of 20%+, maintaining Credit Cost of <2%, achieving Return on Assets (RoA) between 3% – 3.2%, and Return on Equity (RoE) between 16% - 18%.

The Company’s customer-facing PLANET app, which has emerged as a powerful digital channel for customers, crossed more than 2.40 Crore downloads as of March 31, 2026, comprising more than 19.2 Lakh customers on the rural side. As of March 31, 2026, this channel has done collections of over Rs. 9,500 Crore while servicing over 12 Crore requests and has sourced loans of around Rs. 29,000 Crore.

Commenting on the financial results Mr. Sudipta Roy, Managing Director & CEO, LTF, said, “FY26 has been a good year for us, despite significant headwinds in our microfinance business in the initial months of the year and the end of the year closing with geopolitical tensions. Through the course of the year, we remained steadfast in our approach—tightening credit and risk administration frameworks, strengthening collections infrastructure, accelerating our AI-led technology transformation and continuously focusing on growth across all our business lines. On the microfinance business, our focus was on navigating the cycle with prudence and our efforts have yielded results, with business parameters across both disbursements and collection efficiencies now reverting to near pre-crisis levels, giving us confidence that FY27 will be a stable and productive year for this segment. 

FY26 also marks the successful completion of our Lakshya 26 strategic plan, achieving most of our stated objectives even amid volatility in the credit environment. This reflects the resilience of our diversified franchise, disciplined execution, and the strength of the digital and analytics capabilities that we built during the plan period. As we embark on our next five-year strategic roadmap, Lakshya 31, we are setting ourselves ambitious and measurable targets to drive consistent growth with improved profitability. While global geopolitical uncertainties persist, we remain confident that the solid foundation established during the Lakshya 26 period will enable us to deliver steady outcomes and create long-term value for all stakeholders and truly transform L&T Finance into a Risk-first, Technology-first, Multi-product Retail Financier of Choice.”

Key Highlights:

Building a diversified retail franchise:

Rural Business Finance:
Book size up 17% to Rs. 30,805 Crore vs. Rs. 26,320 Crore YoY. Annual disbursements for the financial year ended March 31, 2026 at Rs. 25,882 Crore vs. Rs. 20,921 Crore, up 24% YoY. Quarterly disbursements for the fourth quarter ended March 31, 2026 at Rs. 7,208 Crore vs. Rs. 5,114 Crore, up 41% YoY

Farmer Finance:
Book size up 12% to Rs. 16,970 Crore vs. Rs. 15,219 Crore YoY. Annual disbursements for the financial year ended March 31, 2026 at Rs. 8,674 Crore vs Rs. 7,935 Crore, up 9% YoY. Quarterly disbursements for the fourth quarter ended March 31, 2026 at Rs. 2,037 Crore vs. Rs. 1,755 Crore, up 16% YoY

Two-Wheeler Finance:
Book size up 17% to Rs. 14,372 Crore vs. Rs. 12,321 Crore YoY. Annual disbursements for the financial year ended March 31, 2026 at Rs. 10,787 Crore vs. Rs. 9,285 Crore, up 16% YoY. Quarterly disbursements for the fourth quarter ended March 31, 2026 at Rs. 2,930 Crore vs. Rs. 1,857 Crore, up 58% YoY 

Personal Loans:
Book size up 70% to Rs. 14,666 Crore vs. Rs. 8,648 Crore YoY. Annual disbursements for the financial year ended March 31, 2026 at Rs. 12,220 Crore vs. Rs. 6,096 Crore, up 100% YoY. Quarterly disbursements for the fourth quarter ended March 31, 2026 at Rs. 3,786 Crore vs. Rs. 1,915 Crore, up 98% YoY. Scaled up Personal Loans disbursements through Big Tech partnerships, contributing 38% to the total personal loan disbursements in Q4FY26 vs. 22% in Q4FY25 (38% in FY26 vs. 10% in FY25)

Housing Loans and Loan Against Property (LAP):
Book size up 20% to Rs. 30,009 Crore vs. Rs. 24,929 Crore YoY. Annual disbursements for the financial year ended March 31, 2026 at Rs. 11,507 Crore vs. Rs. 9,582 Crore, up 20% YoY. Quarterly disbursements for the fourth quarter ended March 31, 2026 at Rs. 3,134 Crore vs. Rs. 2,332 Crore, up 34% YoY

SME Finance:
Book size up 30% to Rs. 8,507 Crore vs. Rs. 6,524 Crore YoY. Annual disbursements for the financial year ended March 31, 2026 at Rs. 6,130 Crore vs Rs. 5,000 Crore, up 23% YoY. Quarterly disbursements for the fourth quarter ended March 31, 2026 at Rs. 1,838 Crore vs Rs. 1,528 Crore, up 20% YoY

Gold Finance:
Book size reached Rs. 2,845 Crore in Q4FY26. Annual Disbursements for the financial year ended March 31, 2026 at Rs. 6,700 Crore in FY26. Gained momentum in Gold Finance branches expansion, exiting Q4FY26 with 330 branches addition of 200 new branches since acquisition of the business in June 2025

About L&T Finance Ltd. (LTF):

L&T Finance Ltd. (LTF) ( www.LTFINANCE.com ), is a leading Non-Banking Financial Company (NBFC), offering a range of financial products and services. Headquartered in Mumbai, the Company has been rated ‘AAA’ — the highest credit rating — by four leading domestic rating agencies. In August 2025, S&P Global Ratings upgraded LTF long-term Issuer Credit Rating to “BBB/Stable” from “BBB-/Positive” and short-term issuer credit rating to “A-2” from “A-3”. Fitch Ratings has assigned LTF Long-Term Foreign and Local-Currency Issuer Default Ratings of “BBB-” with a Stable outlook. It has also received leadership scores and ratings by global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The Company has been certified as a Great Place To Work® and has also won many prestigious awards for its flagship CSR project – “Digital Sakhi”- which focuses on women's empowerment and digital and financial inclusion. Under Right to Win, being in the ‘right businesses’ has helped the Company become one of the leading financiers in key Retail products. The Company is focused on transforming into a Risk-first, Technology-first, Multi-product Retail Financier of Choice as part of the Lakshya 2031 strategic plan. The Company has over 2.8 Crore customer database, which is being leveraged to cross-sell, up-sell, and identify new customers.
 

X: x.com/LnTFinance

Facebook: www.facebook.com/LnTFS

Linkedin: www.linkedin.com/company/lntfinance

Instagram: www.instagram.com/lntfinance

YouTube: www.youtube.com/user/ltfinance

Bisleri Champions Hydration at TCS World 10K Bengaluru 2026

To ensure a world-class experience, Bisleri deploys 8 hydration stations and innovative Mist Zones at the Manekshaw Parade Ground finish area, providing runners with an essential cooling relief during the final stretch on Cubbon Road. Hydration support will be comprehensive across all categories, including the Open 10K, Senior Citizen Run, and the 4.2km Majja Run.

Commenting on the association, Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said, “The TCS World 10K Bengaluru is a spectacular celebration of the city’s athletic and community spirit. Our long-standing collaboration with Procam International is a cornerstone of our commitment to championing hydration at the largest participative sport spectacle in the country. We are also thrilled to have Prakash Padukone and Anisha Padukone headlining our presence.”

Mr.Vivek Singh, Jt.MD. Procam International, “Our journey with Bisleri has been instrumental in shaping the TCS World 10K Bengaluru into a world-class event. Hydration is the backbone of any race, and having a partner that understands the technical demands of elite athletes while celebrating the spirit of the running community is invaluable. This year, having legends like Prakash Padukone and Anisha Padukone join the fold further elevates the event, making it a true celebration of fitness and endurance for the city.”

Mr. Prakash Padukone, Athlete, “The TCS World 10K Bengaluru continues to inspire with its spirit of resilience and community. Hydration remains key to every athlete’s performance, and Bisleri has truly elevated the experience with its seamless support. The Limited Edition bottles are a fitting tribute to our marathon icons and their legacy.”

Ms. Anisha Padukone, Mental Health Advocate & Fitness Enthusiast, “Fitness is as much about mental resilience as it is about physical endurance, and the TCS World 10K is the ultimate celebration of that balance. It is inspiring to see the Bengaluru community come together in such a positive and high-spirited way. I am happy to be part of this journey with Bisleri, ensuring that every runner is empowered and hydrated as they push their limits and celebrate their personal milestones."

Sustainability remains at the heart of this partnership through Bisleri’s ‘Greener Promise’ initiative. The event will showcase benches made from recycled plastic at key rest spots, serving as a tangible reminder of the brand’s commitment to responsible living and a circular economy. Additionally, celebrating the athletic spirit of the city, Bisleri launched Limited Edition bottles featuring iconic marathoners, Soniya, Abhishek Pal and Harmanjot Singh.

From ensuring peak performance through hydration to leading environmental action, Bisleri continues to champion both the runner and the planet.

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Left to Right : Dr Vinay Samuel Gaikwad, Senior Director Surgical Oncology, Dr Pooja Babbar, Consultant Medical Oncology, Dr Mansi Chowhan, Senior Consultant, Surgical Oncology

Fortis Cancer Institute, Manesar is backed by the latest healthcare infrastructure which includes Da Vinci Xi robotic surgery system, HIPEC (Hyperthermic Intraperitoneal Chemotherapy), PIPAC (Pressurized Intraperitoneal Aerosolized Chemotherapy), HAIP (Hepatic Artery Infusion Pump) chemotherapy, fluorescence-guided breast surgery, oncoplastic breast surgery, a dedicated lymphedema clinic, and organ-specific oncology programmes designed to deliver highly personalised treatment. The institute also places strong emphasis on precision oncology, supported by a multi-disciplinary tumor board, alongside newer treatment approaches such as immunotherapy, targeted therapy, molecular oncology, and genetic counseling and testing, enabling more tailored treatment decisions for complex cancer cases.

Speaking at the launch, Dr. Vinay Samuel Gaikwad, Senior Director, Surgical Oncology, Fortis Hospital, Manesar said, “The future of oncology lies in combining surgical precision with personalised treatment pathways. At Fortis Cancer Institute, our focus is on using advanced technologies to make cancer treatment more targeted, less invasive, and more effective for every patient.”

Dr. Pooja Babbar, Consultant, Medical Oncology, Fortis Hospital, Manesar said, “Cancer care today is no longer defined by a single treatment approach. By integrating molecular diagnostics, targeted therapies, and collaborative decision-making, we are creating a more comprehensive model of care that can improve both outcomes and quality of life.”

Dr. Mansi Chowhan, Senior Consultant, Surgical Oncology, Fortis Hospital, Manesar said, “What makes modern oncology different is the ability to treat each cancer uniquely. Through genetic testing, immunotherapy, and organ-specific expertise, we are able to design treatment strategies that are far more precise than conventional care.”

Abhijit Singh, Facility Director, Fortis Hospital Manesar, said, “The launch of the Fortis Cancer Institute at Manesar marks a significant step in our mission to bring world-class, advanced cancer care closer to patients in Manesar and surrounding regions. At a time when cancer cases are rising globally, there remains a critical gap in accessible, high-quality treatment. Fortis Cancer Institute, Manesar is designed to bridge this need, delivering cutting-edge technology, multidisciplinary expertise, and some of the finest oncologists to ensure comprehensive, patient-centric care.”

About Fortis Healthcare Limited 
Fortis Healthcare Limited is a leading integrated healthcare delivery service provider in India. The healthcare verticals of the company primarily comprise hospitals, diagnostics, and day care specialty facilities. Currently, the company operates 36 healthcare facilities (including JVs and O&M facilities) across 12 states and union territories. The Company’s network comprises over 6,000 operational beds (including O&M beds) and 400 diagnostics labs.

The hands behind every Indian Peacock piece

Not because the craft wasn't valuable. Because the path from loom to life had too many barriers.

Indian Peacock attempts to bridge these gaps through direct collaboration.

Founded by architect Preethi Pathireddy, The Indian Peacock is where her decade-long journey in architecture meets her deep-rooted love for texture, form, and cultural heritage. An Ivy League alumna, Preethi has always been intuitive in her design approach, drawing connections between structure and softness, craft and utility. What began as a personal exploration of India's textile legacy soon grew into a brand committed to slow fashion and conscious living.

We collaborate with handloom artisans across India. Jamdani weavers of West Bengal, Ikat weavers of Telangana, handblock print artisans of Rajasthan, and Mangalgiri weavers of Andhra Pradesh. They are not vendors, but partners. We know their craft, their processes, and their stories. We support them with fair wages, and consistent work, not just seasonal demand.

This isn't about "modernizing" traditional craft. We do something simple: we make their work wearable for everyday life.

We design structured shirts, versatile kurtas, and thoughtfully made coord sets for everyday wear. We don’t approach craft as fusion or occasionwear. Our intent is to bring handwoven textiles into the rhythm of life, to be worn often, lived in, and relied on. Because craft survives not through occasional admiration, but through relevance and consistent use.

A handwoven garment becomes something you reach for week after week. Instead of a mass-produced alternative, it creates quiet continuity. It keeps looms active, skills relevant, and livelihoods steady. Handloom survives not through admiration or occasional wear, but through everyday choices that keep the craft alive, relevant, and in motion.

This is how we reclaim the narrative: by putting artisan craft back to where it's always belonged.

Indian Peacock isn't rescuing artisans, they need markets, respect, and fair economics. We're providing that. We're not preserving tradition in amber. We're proving it's alive and necessary.

Every garment carries the maker's presence. Every collection starts with the textile, not the trend. Every decision asks: does this serve the craft and the craftsperson? Because when Indian textiles move from heritage looms to modern streets, wearing the artisan's dignity along with their weave, the story becomes theirs again.

This work extends beyond the loom. In our Hyderabad studio, every garment moves through the hands of a team that cuts, stitches, and finishes each piece with the same attention to detail the textile began with. Craft does not exist in isolation, and neither do we. Fair wages, consistent work, and a supportive environment are principles we apply across everyone involved in the process, not just in idea, but in practice.

And we're just here to make sure it gets told, thoughtfully, consistently, and with the care of a team that believes in it.

With generous space, smooth electric driving, free charging, and low upkeep, the VinFast VF MPV 7 fits right into everyday family life while quietly cutting down what you spend over time

A car that gets how Indian families travel
Picture this. A Sunday trip. Two kids in the back, parents in the front, maybe grandparents joining in, and somehow three extra bags that no one remembers packing. That is a normal day here in India. But with the VF MPV 7, you will feel like it is built exactly for that kind of chaos, starting with its long 2,840 mm wheelbase, which is basically the reason everyone gets more legroom to stretch out. The third row is not just there for show either. It is actually usable for adults, not the “only kids allowed” kind.

For the cabin, you get 126 litres of boot space even with all seats up, and it can stretch all the way to 1,240 litres when you fold things down. That means groceries, luggage, random extra bags, everything just fits without a puzzle. The overall size, 4,740 mm long and 1,872 mm wide, gives it proper road presence without feeling too bulky to handle in city traffic.

Now add the EV bit into this. No engine noise humming in the background, no shaking when you are crawling through traffic, and no fuel smell sneaking into the cabin. It is quiet and smooth, almost like the car is just gliding along. The automatic AC with PM 2.5 air filter is one of those things you do not think about much, but cleaner air inside the cabin can and will make long drives feel less tiring, especially for kids and older passengers.

The MPV 7 comes with a 60.13 kWh battery that delivers a range of up to 517 km on a full charge, which means you are not constantly worrying about charging every other day. For daily city use and even weekend trips, that is more than enough. And when you do need to charge, fast charging can take the battery from 10 percent to 70 percent in about 30 minutes, which is roughly the time you would spend grabbing a coffee or having lunch anyway.

Now comes the part people don’t talk about enough: the money after buying. Here is where things get real. The VF MPV 7 is not trying to win by being the cheapest car upfront. But owning a car is like a monthly subscription. Fuel, servicing, small fixes, it all adds up. With this one, a lot of that pressure just drops.

One of the biggest cost pressures the MPV 7 removes is fuel spending, since charging is free on the V-Green network till March 2029. That means your day-to-day driving cost can drop massively. That also means the next time you hear someone complaining about rising fuel prices, you can confidently say, “Oh, really, I didn’t notice since switching to an EV.” No more checking fuel prices before planning a trip. No more mental math at petrol pumps. You just plug in and move on. Over time, that saving can reach thousands, even tens of thousands of rupees.

If you are switching to a MPV 7 from a petrol or diesel car, VinFast also offers a financial support of nearly INR 200,000, combined with an extra 3% discount thanks to the Trade Gas for Electric program running until the end of April, which helps bring down the effective cost even more. Maintenance is another area where things feel lighter. You get 3 years of free maintenance, and after that, EVs are just simpler machines. Fewer moving parts means fewer things to wear out.

What’s more, you can sleep peacefully after buying the VF MPV 7 with its industry-leading warranty: a 10-year battery warranty, 7-year vehicle warranty, 5-year suspension warranty and 7-year paint warranty. It means you are not constantly worrying about big repair bills. There is also roadside assistance for 7 years and additional coverage for key components, which means fewer “what if” moments. And then there is the buyback promise of up to 75 percent, so you know your car will still hold value down the line instead of dropping off a cliff, which is admittedly one of the perceived weaknesses of EVs right now.

Easy to drive, easy to live with
Despite being a big family car, the VF MPV 7 is not intimidating to drive. The motor puts out 150 kW of power and 280 Nm of torque, which is more than enough for city runs and highway overtakes. It can go from 0 to 100 km/h in under 10 seconds, so it never feels slow or heavy. At the same time, the power delivery is smooth, which makes it friendly even for drivers who are new to EVs.

Little things also make a difference. The 10.1-inch infotainment screen with Android Auto and Apple CarPlay keeps things familiar. Features like keyless entry, electronic parking brake, and even a “Camp mode” that keeps the AC and lights running while you relax inside, these are the kinds of touches that make the car feel modern without being complicated.

As you can see, the VF MPV 7 is not the kind of car that shouts for attention. It does not try to win with flashy tricks or super aggressive pricing. Instead, it slowly makes sense the more you think about it. More space, smoother drives, lower running cost, and fewer headaches over time.

It is a bit like that one friend who is not the loudest in the room, but always shows up when it matters. At first, you are unsure. Then one day you realize, yeah, this was the right call all along.

On May 12, DSS will organise another webinar on high-speed multimodal confocal and super-resolution microscopy, highlighting advanced imaging technologies by Evident Microscopy, including spinning confocal technology, optical reassignment (SoRa), and live cell super-resolution imaging, that are transforming research and diagnostics. The session is scheduled for 4:00 PM onwards (lnkd.in/g9U2vjCW) and will be delivered by Dr. Ganesh Kadasoor, National Manager, Application Support at Olympus Medical Systems India Ltd, with over 15 years of experience in advanced imaging. 
 
“Microscopy lies at the heart of scientific discovery, enabling breakthroughs across healthcare, life sciences, and research. DSS Imagetech has pioneered microscopy technology in India, bringing the latest, most advanced solutions to India through our global partnerships while building a strong local ecosystem with our partners here. Through ‘Microscopy Month’, we continue to carry forward our legacy and advance India’s scientific ecosystem by creating platforms for learning, exchange and innovation and empowering researchers and institutions with the knowledge and technologies needed to drive the next wave of discoveries,” says Mr. Ajay Kandhari, Managing Director, DSS Imagetech Pvt. Ltd.
 
To make the occasion more fun and interactive and draw in lab research students and even micro-photography enthusiasts to the fascinating world of microscopy, DSS Imagetech has unveiled the second edition of MICRO-IMAGES 2026. Participants are invited to submit their most creative, mind-blowing and fun perspectives on the micro world by May 31 on https://lnkd.in/gwA4GW6M. Winners will receive grand prizes including XX.
 
 About DSS Imagetech Pvt. Ltd.
Established in 1998, DSS Imagetech Pvt. Ltd. is a leading Indian provider of advanced medical and research imaging solutions, headquartered in New Delhi with a strong nationwide presence. As an authorized partner of global brands such as Evident (formerly Olympus Scientific Solutions), Abbott, ADSTEC Corporation, Agilent Technologies (Dako), and through strategic collaborations including the DSS–Takara Bio Joint Venture with Takara Bio, Japan, DSS delivers high-performance microscopy, digital pathology, molecular diagnostics, AI-based solutions, and laboratory automation services to hospitals, research institutes, IVF centers, and pharmaceutical organizations across India.  With over 25 years of expertise, DSS combines world-class technology with strong technical support and customer-focused service.

Dr. Payal Kanodia, Chairperson & Trustee, M3M Foundation, with the awardees at CASCA'26

Held under the theme “LiFE in Action: Powering India’s Sustainable Future & Net Zero Goals,” CASCA’26 brought together 250+ participants, 40+ speakers, and sustainability leaders from 18 states, creating a dynamic platform for dialogue, collaboration, and recognition of impactful climate solutions.

The conference featured distinguished speakers including eminent environmentalist Peepal Baba, the Waterman of India Rajendra Singh, Dr. Vivek Kumar, Head, CRTD, IIT Delhi, along with policymakers, sector experts, and grassroots changemakers, who shared insights on advancing India’s climate agenda through innovation and community-led action.

In her keynote address, Dr. Payal Kanodia stated, “Climate action must be rooted in ownership, not obligation. At M3M Foundation, we are building ecosystems where sustainability is led by communities themselves—especially women—who are not just participants but decision-makers. When climate solutions are localised, inclusive, and scalable, they create lasting impact far beyond policy frameworks.”

CASCA’26 also recognised excellence in sustainability leadership. The conference received 56 nominations across diverse categories, out of which 18 organisations were honoured for their impactful contributions.

Among the awardees, PAHAD Trust was conferred with the Editorial Choice Award, while Earthrakshak Foundation was recognised in the Waste Management and Circular Economy category.

The conference hosted engaging panel discussions on climate-resilient agriculture, water security and conservation, circular economy and waste management, climate technology and innovation, renewable energy transitions, and pathways to achieving net-zero goals, fostering actionable dialogue across sectors.

Adding to the platform’s collaborative strength, Ashish Jha, Founder, TheCSRUniverse, highlighted the importance of creating credible ecosystems that recognise and scale impactful sustainability initiatives, further strengthening CASCA as a national platform for climate leadership.

Dr. Aishwarya Mahajan, Managing Trustee & President, M3M Foundation emphasised that climate change today intersects deeply with livelihoods, health, and economic resilience, highlighting the urgent need to take sustainable solutions to the last mile—into villages, farms, and communities.

Demonstrating its on-ground impact, M3M Foundation continues to drive large-scale sustainability initiatives, impacting over 5 million lives across 22 states, 90+ districts, and 1,300+ villages. Its focused climate interventions are being implemented across 6 states Ladakh, Himachal Pradesh, Haryana, Madhya Pradesh, Gujarat, and Karnataka—covering 170+ villages across 8 districts and engaging 3,500+ farmers.

With a strong emphasis on women-led climate leadership, the Foundation has enabled 2,200+ women farmers to adopt sustainable agricultural practices, while 450+ women have emerged as landowners, transforming rural decision-making and economic participation.

Further strengthening sustainable agriculture, the Foundation has established 850+ Sankalp Vatikas and Sarvodaya Vatikas, promoting 100% chemical-free farming, improving health outcomes, and generating additional income for rural households.

M3M Foundation’s environmental efforts also span water conservation, biodiversity protection, renewable energy adoption, and circular economy models, including the creation of 30 million litres of water storage capacity, plantation of 52,000+ saplings, and impacting over 3.1 million individuals annually through environmental programmes.

As India accelerates towards its net-zero ambitions, CASCA’26 reinforced the importance of partnerships, innovation, and community-driven solutions. The conference stands as a testament to M3M Foundation’s continued efforts to translate sustainability into measurable, grassroots impact—building a more resilient and sustainable future for all.

About M3M Foundation
M3M Foundation is the philanthropic arm of the M3M Group, working across education, health, livelihoods, sports, and environment. With a reach across 22 states and over 1,300 villages, the Foundation has positively impacted more than 5 million lives, driven by a vision of inclusive, sustainable, and transformative nation-building.

Jerome Le Jehan, Managing Director Consulting International, International SOS

Since the escalation of conflict, International SOS has been providing 24/7 on-the-ground support across the region, managing over 4,540 cases, supporting more than 1,390 client organisations, and coordinating the evacuation of over 1,370 people by land and air.

Through regular security briefing webinars and continuous alerts, International SOS has kept organisations informed and operationally prepared throughout the crisis.

What this sustained response has made clear is that operational readiness, while essential, is only part of the picture. Organisations across India many with significant workforce exposure across the Middle East are confronting a parallel and equally urgent challenge: the psychological toll of prolonged conflict on employees who may never set foot in a conflict zone yet carry the weight of uncertainty, anxiety, and disrupted focus every day.

Psychological Support Sessions is International SOS's direct response to this need, extending its crisis support model from the physical to the psychological, and enabling organisations to fulfil their Duty of Care in full.

“Organisations across India and the region are grappling with a reality that no wellness policy alone can address: their people are carrying the weight of sustained crisis - as employees, as parents, as human beings. Psychological Support Sessions exist to meet that need with clinical rigour and practical immediacy. This is not an add-on to Duty of Care; it is Duty of Care in action.”- Jerome Le Jehan, Managing Director Consulting International, International SOS.

Programme Overview
Psychological Support Sessions is delivered over six weeks, comprising six 30-minute expert-led sessions clinically designed and facilitated by qualified psychologists with direct experience in crisis environments. Sessions are recorded for ongoing access, making them practical for employees across time zones, seniority levels, and roles.

Core topics covered include:

• Regaining a sense of control in uncontrollable situations

• Managing information overload and constant news exposure

• Sleep disruption and recovery strategies

• Supporting parents, caregivers, and vulnerable family members

• Coping with prolonged uncertainty

• Managing the 'double load' of personal impact while supporting others

Designed for Organizations That Need:

• Practical wellbeing support for employees living in, deployed to, or psychologically impacted by the Middle East conflict

• A visible, proactive expression of Duty of Care that extends beyond operational security

• Structured support for employees, their families, and caregivers

• A credible, expert-led alternative to ad hoc wellbeing communications

• Guidance on managing stress, uncertainty, sleep disruption, and information overload at scale

Availability
Psychological Support Sessions is available immediately to organisations across India and South Asia. The programme is scalable for large, distributed workforces and can be deployed globally.

For enquiries or to schedule a consultation, please contact: info.india@internationalsos.com or visit www.internationalsos.com

About International SOS Group of Companies; 40 years of saving lives
The International SOS Group of Companies is in the business of protecting and saving lives. Wherever you are, we deliver customized security risk management, health and wellbeing solutions to fuel your growth and productivity. In the event of a security incident, epidemic, extreme weather or any other business-disrupting event, we provide an immediate response, giving you and your workforce peace of mind. We uniquely combine industry-leading technology with expertise in security, medical and logistics to deliver prevention programs that offer real-time, actionable insights and on-the-ground support.

Founded in 1985, the International SOS Group has been saving lives for 40 years. Headquartered in London and Singapore, we are trusted by over 9,000 organizations. This includes the majority of the Fortune Global 500, as well as mid-size enterprises, governments, educational institutions, and NGOs. Nearly 13,000 global experts stand with you to provide support and assistance from over 1,200 locations in 90 countries, over 110 languages, 24/7, 365 days a year.

Vanesa, a premium women’s fragrance and body care brand, has forayed into the derma-care category with the launch of its new range, Vanesa Pro+, with Kareena Kapoor Khan leading the introduction as the face for Underarm Roll-on category. This expansion marks a significant step in Vanesa’s evolution, building on its presence in personal care while moving into a more ingredient-driven, skin-focused space.

Vanesa x Kareena Roll on

The launch is supported by a campaign film featuring brand ambassador Kareena Kapoor Khan for Vanesa Pro+ Underarm Roll-on, which brings a confident and more open lens to underarm care, shifting it from a concern often kept hidden to a natural part of everyday self-care. This comes at a time when women/Indian consumers are seeking solutions for pigmentation and odour concerns without the use of harsh or aggressive ingredients as the purchasing power of young Indian consumers have also increased. With Pro+, Vanesa responds to this shift with an approach that balances visible underarm benefits with reliable odour protection, moving beyond the limitations of only fragrance-led solutions.

Built around a Unique Derma Action Formula which works on underarm skin health with AHA and BHA actives like Lactic, Mandelic, Salicylic Acid + Enriched with Booster actives like Niacinamide, Kojic acid, Hyaluronic & Allantoin acid + Infused with botanical extracts licorice, Aloe-vera, Green tea, Witch Hazel. The range is designed to support dead skin cell removal, gentle exfoliation, hydration, Skin Soothing and help improve the appearance of underarm skin while fitting seamlessly into everyday routines. It combines skin-focused ingredients with soothing actives for balanced daily care. The formulation offers up to 48 hours of odour protection with its clinically tested deo active complex, is dermatologically tested, suitable for all skin types, and free from alcohol, aluminum, parabens, phthalates, SLS, and triclosan, ensuring a clean and uncomplicated experience. Available in two variants, 4% AHA BHA Pearl and 6% AHA BHA Fresh, it is designed to offer simple choice based on individual underarm needs and everyday comfort.

Speaking about the launch, Mr. Saurabh Gupta, Managing Director and Chairman, HSPL said, “When we looked closely at underarm care, it felt like a category that had remained narrowly defined despite being part of everyday routines. That prompted us to think more deliberately about how we wanted to participate in it, not as a short-term extension, but as a more considered addition to our portfolio. Pro+ reflects that direction, and also shapes how we will approach expansion into adjacent personal care spaces going forward.”

With this launch, Vanesa lays the groundwork for a broader derma personal care portfolio, with a continued focus on everyday care needs. Vanesa Pro+ is available on Vanesastore.com, as well as leading e-commerce platforms with plans to explore quick commerce platforms in near future.

Link:- youtu.be/l0wlESXroNc?si=eoSAVFAprQ0a2F66

About Vanesa

Vanesa isn’t just a brand, it’s a movement following a tagline of “Love Yourself, Love Vanesa”. Bold, unapologetic, and effortlessly chic, Vanesa speaks to the woman who knows exactly what she wants—and isn’t afraid to go after it. With contemporary, edgy styling at its core, the brand resonates with today’s confident woman: stylish, self-assured, and always ahead of the curve. Vanesa creates a space for women who are not just living life, but owning it—glamorous, outspoken, vibrant, and ready to take on the world on their own terms.