Save The Elephant Day protest by World Animal Protection at Patrika Gate in Jaipur on 16 April 2026 Photo credit: World Animal Protection
 

The event was organised in the wake of the death of a 70-year-old elephant named Chanchal in February 2026, who had been used in a photoshoot where she was painted pink by photographer Julia Buruleva. Although her death is believed to be unrelated to the photography event. Nonetheless, the shooting event raised major questions on ethics surrounding the treatment of animals, especially wild animals like elephants, that suffer from their incarceration in captivity.
 

“For years we have seen the unfortunate scene of captive elephants being paraded as props in Amer Fort for tourists, including foreign tourists, to the detriment of their health and welfare and it is high time this practice stopped,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India. Numerous studies have repeatedly shown that the status quo on Amer Fort elephants is untenable and the need is imminent for them to be retired from the daily rides and given a satisfactory retirement in a wildlife friendly sanctuary for the rest of their lives.
 

Studies by Animal Welfare Board of India and Project Elephant of Ministry of Environment And Forests have shown the Amer Fort elephants show major distress due to their captive nature and that the way forward is by ending the elephant rides in Jaipur, in Amer Fort, Haathi Gaon and other venues where they still take place. In the wake of the photoshoot that has made news all over, it is amply clear and self evident that the elephant being painted with a scantily clad model woman on top was hardly the epitome or symbol of Indian culture that has respected the elephant with the status of National Heritage Animal of India.
 

Elephants are wild animals, who live sociably in the wild and display many human emotions like love, fear, bonding, sadness and mourning and they are deprived of these traits in captivity. Moreover the continued illegal trade in live elephants from certain parts of India to fuel the captive elephant industry in places like Jaipur give cause for concern for elephant conservation in the wild. We also witness retrogressive practices like elephant safaris in Kaziranga National Park in Assa and Corbett Tiger Reserve in Uttarakhand. “Elephant rides across India must be brought to an end, and tourism activities involving captive elephants including those involving international visitors/tourists need to be strictly regulated. World Animal Protection urges the Government of Rajasthan, the Ministry of Environment and Forests, and Project Elephant to take immediate action, including establishing a clear timeline for the retirement of elephants currently used for rides in Jaipur and across the country,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.
 

The demonstration in Jaipur, with active participation from volunteers and local residents alongside World Animal Protection staff, reflects a growing awareness that wild animals belong in the wild. Elephants are not entertainers, nor are they props for photographs in captive settings. Elephants deserve to live free. Wildlife belongs in the wild.
 

For more information please contact: Gajender Kumar Sharma

Email: gajenderksharma@worldanimalprotection.org.in

Phone: 9313333283

Painted elephant in Amer Fort in Jaipur Photo credit Julia Buruleva/ Brut India

Although it appears that the shoot took place late last year in December, 2025, it bears questioning how this photo shoot was approved by the Rajasthan Forest Department for a Schedule I animal that is accorded the highest level of protection under India’s Wildlife Protection Act. This incident really brings to light the inadequacies in implementation of both moral and legal principles when it comes to protecting captive elephants in India. There is the cardinal issue of the stocking of captive elephant populations by dubious means and recently the arrest of an elephant trafficker in Jaipur who was attempting to smuggle an elephant from Assam clearly shows that the trade in live elephants is alive and well. The latest amendment to the Wildlife Protection Act with regard to transactions in captive elephants also leaves the law open to misuse. “It is of cardinal importance that the Ministry Of Environment and Forests, Project Elephant and the Rajasthan Forest Department regulate the nature of all tourist activities with captive elephants in Jaipur, including foreign tourists, to ensure that abusive activities toward captive elephants do not take place,” says Gajender Kumar Sharma, Country Director of World Animal Protection in India.

Earlier this month, the Rajasthan government has informed the Rajasthan High Court that it was taking steps to ensure the welfare of captive elephants at Amer Fort. “Apart from interim welfare steps, it is necessary to take concrete steps, long overdue, to initiate the process of phasing out elephant rides in Amer Fort altogether, and retire the remaining elephants in a sanctuary," says Gajender Kumar Sharma, Country Director, World Animal Protection in India.

World Animal Protection in India is raising awareness among tour companies to not offer elephant rides in places like Jaipur. The latest companies that have taken the wildlife friendly pledge of World Animal Protection to not promote elephant rides and wild animals in entertainment include UnBound Expeditions, Going Wild Tours, Hetalbon Resort, Wild Paw Adventures and NorthEast Travels. These companies can encourage tourists not to undertake activities like Julia Buruleva has done to exploit captive animals.

It has been reported that the elephant who was coloured, named Chanchal, died in February, 2026. In the wake of this incident, there is every reason to reascertain the cause of her death.

World Animal Protection has also noted the capture of four allegedly wolf dog hybrid puppies in Kadbanwadi area of Indapur tehsil in Pune district. World Animal Protection strongly emphasises that these animals should be treated humanely regardless of their genetic makeup. There is very sophisticated scientific evidence with World Animal Protection that establishes the importance of scientific and respectful treatment of hybrid animals and it is emphasised that the Maharashtra Forest Department apply the precautionary principle and ensure humane treatment of these puppies.

World Animal Protection also advocates a cautionary approach to the Neelgai domestication project that has been reported in the media in Bihar Agricultural University (BAU)’s Veer Kunwar Singh College of Agriculture. The captive animals that are part of this initiative should be treated humanely and this project should not lead to commercialisation of wild animals for short term profits.

Today is Mahavir Jayanti. On this occasion, the message of ahimsa(non violence) as the ultimate virtue needs to be restated with respect to our relationship with all animals under the current circumstances.

Wild animals are not entertainment. Wild animals are not meant for captivity displays where they need to be coloured as props to fulfil vanity wishes. Elephants live in the wild, where they socialise with their kin and form family bonds like humans. Elephants belong in the wild. There is no pride in colouring or riding an elephant. Wildlife belongs in the wild.

For more information please contact : Gajender Kumar Sharma
Email : gajenderksharma@worldanimalprotection.org.in.
Phone : 93133332823

The programme prioritises science-led dog population management, institutional strengthening, and sustainable workforce development in high-need regions.

The programme integrates sterilisation and rabies vaccination efforts with mobile veterinary clinics, hands-on training for professionals, and meaningful partnerships with communities. Through these efforts, the project aims to deliver large-scale preventive care, public health interventions, and sustained community action helping animals across targeted geographies.

“Delivering impact starts with listening to communities and partnering with organisations that understand local needs,” said Michelle Grogg, Executive Director, Mars Impact Fund. “Our partnership with Humane World for Animals reflects this approach by helping expand access to veterinary care and training in communities where it is needed most.”

India is home to one of the world’s largest free-roaming dog populations. While the Animal Birth Control Rules, 2023, provide a clear legal and scientific framework for humane management, implementation across municipalities remains uneven due to funding constraints, limited veterinary infrastructure, and inconsistent operational capacity. Rapid urbanisation has intensified human–animal conflict in several cities, reinforcing the need for sustained, structured, and science-led solutions. Mars’ State of Pet Homelessness Report highlights that millions of dogs globally lack secure homes and underscores that sustained sterilisation coverage, often benchmarked at 70 per cent or higher, is essential to stabilise and humanely reduce street dog populations over time. In many Indian cities, achieving this threshold stays a structural challenge. This initiative seeks to close that gap through coordinated, systems-based intervention rather than episodic response.

In India, the partnership will work in Uttar Pradesh and Uttarakhand to deliver high-quality spay-neuter services and professional training for veterinary professionals, while fostering strong partnerships with communities and local governments. Humane World for Animals will facilitate the launch of the country’s first dedicated National Animal Birth Control Training Center in Lucknow and a Mobile Training and Capacity-Building Program for animal welfare NGOs across the country.

In Hyderabad and Ahmedabad, Humane World for Animals will launch a pet welfare initiative to improve access to vaccinations and encourage formal registration of owned dogs. This program will deliver a large-scale, city-supported pet welfare and rabies vaccination campaign, complemented by a targeted communications effort designed to raise awareness, increase registration, and promote long-term owner commitment.

Manish Syag, Managing Director, Mars Pet Nutrition India, said, “India is at a defining moment in how it manages human–animal coexistence. According to Mars’ State of Pet Homelessness Report 2023, nearly 69 million dogs and cats in India are without secure homes. These figures reinforce that free-roaming dog populations cannot be addressed through fragmented or short-term measures. Through this initiative, we aim to advance sterilisation coverage, vaccination access, and professional capacity building in alignment with the widely recognised 70 per cent sterilisation benchmark necessary for long-term population stability. This initiative is more than a grant; it represents a long-term blueprint for building safer, healthier, and more resilient cities for both people and animals.”

“What better partners than Mars to work together to address one of the biggest challenges surrounding street dogs - human - dog conflict. We are delighted to be partnering with them! By promoting science-led Animal Birth Control programs and strengthening human-dog interactions through community engagement, we are working towards long-term solutions. Through high-volume sterilisation, vaccination, and community engagement initiatives in states like Uttarakhand and cities like Lucknow, we are demonstrating how these programs effectively reduce conflict, dog bite incidents and rabies risks,” said Alokparna Sengupta, Managing Director, Humane World for Animals India. “Our expansion of mobile animal clinics in underserved regions is further supporting community-driven solutions that make our neighbourhoods safer and healthier and addresses street animal welfare.”

As a family-owned, principle-driven company, Mars has long believed that business should be a force for good. Building on this legacy, the Mars Impact Fund is designed to complement existing sustainability efforts and foundation activities with strategic, long-term investments. The Mars Impact Fund will contribute $85 million between 2025 and 2027. From 2028 onward, the company expects to distribute $50 million annually in philanthropic capital.

About Mars, Incorporated www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

Humane World for Animals - Global Animal Welfare Org | Humane World for Animals.

White Tiger in captivity : Shubhobroto Ghosh

For the American ambassador there are many wonderful opportunities to experience the beauty of elephants in India, a country that has revered the creature in art, history, folklore and culture and as the symbol of worship as Ganesha. The National Heritage Animal Of India, with more than sixty percent of their wild population found in India, is found in many national parks and sanctuaries in India where they can be observed in their regal splendor, interacting their own kind and indulging in patterns of behaviour that are similar to our own. Surely, for a representative of a foreign country, it is more befitting to watch these animals as nature intended them to be, rather than in unnatural surroundings where they have been reduced to pathetic caricatures of their natural selves.

Elephants in Haathi Gaon in Jaipur photo credit : Shubhobroto Ghosh

“World Animal Protection requests the representatives of all foreign countries in India, be they officials for tourists, to refrain from patronizing cruel elephant elephant rides, not only in Jaipur, but throughout the country. Wild animals should be admired where they belong in the wild, and India offers rich and diverse opportunities in this regard,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.

There is also the topic of abuse of captive tigers that has come into media spotlight of late. Seventy two tigers have died in captive facilities in Chiang Mai in Thailand reportedly due to a virus. More than two million Indians visit Thailand every year and numerous Indian tourists visit low welfare captive venues that house tigers in Thailand, to endorse captive animal abuse, specifically to ride elephants and take close up photographs with animals like tigers. The recent incident highlights the focus on the unethical and exploitative nature of this cruel industry that is abusing big cats for profit. With the Big Cat Summit announced to take place in India in 2026, World Animal Protection urges all authorities in the Ministry Of Environment and Forests and Ministry of Tourism to discourage any activities that promote the abuse of big cats in India and abroad, including close encounters with big cats in substandard zoos in countries like Thailand. “World Animal Protection has already exposed the plight of captive tigers in Thailand and continues to remain vigilant to ensure these atrocities do not continue,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.

There is also concern about the plight of a captive white tiger in Patna Zoo that has been seen to display stereotypic behaviour, a common pattern of behaviour in captive carnivores. World Animal Protection has extensive information and research material on this kind of behaviour that is considered to be the result of prolonged captivity and deprivation of natural stimulants that shape the lives of wide ranging carnivores like tigers. In this regard, World Animal Protection has alerted the Central Zoo Authority to the welfare aspects of this particular tiger, requesting immediate attention to alleviate the animal’s behavioural status and physical health.

In a fast changing and conflict ridden world, the motto of World Animal Protection remains, wildlife belongs in the world.

For more information, please contact : Gajender Kumar Sharma, Country Director, World Animal Protection

Email : gajenderksharma@worldanimalprotection.org.in.

Mobile phone : 9313333283

WHISKAS® dry food with POCKETS™ that caters to cats' natural inclination for sensory food

Designed to deliver what matters most to cats at mealtime – texture and crunch, the POCKETS™ in WHISKAS® dry food combine a crunchy outer shell with a soft, creamy center, delivering a bite that cats instinctively love. POCKETS™ have always been unique to WHISKAS® dry food, delivering a sensorial mealtime experience for cats.

WHISKAS^®️ with POCKETS^™️

YouTube Link: Brand Film link

To mark the campaign, the brand has unveiled an exciting film that captures the pet's enjoyment from the Whiskas eating experience. The ASMR approach brings the sensorial joy of a cat’s mealtime to life. The film romanticizes an almost ritualistic ‘CRUNCH‘ & ‘LICK’ – leading to the elusive ‘PURR’ – the ultimate sign of cat satisfaction.  With the pet and the pet parent at the center of the story as always, WHISKAS® with POCKETS™ turns everyday feeding into contentment for cats, driven by taste.

Speaking on the launch, Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, “Mars brings 90s years legacy of pet food. We understand that Cats are physiologically very different, and hence the drivers of enjoyment during feeding are very unique to cats e.g. textural variety and crunch are much more important for cats. The pockets in WHISKAS® are designed to deliver this elevated sensorial experience to cats. WHISKAS®, being our flagship cat food brand, has always had POCKETS™, and our campaign is an effort to celebrate the quality of our food.”

Katie Griffiths, Global Brand VP, Whiskas, added, “At WHISKAS®, everything we do begins with understanding cats, their instincts, their preferences, and the way they experience food. This campaign is inspired by that insight, celebrating the textures, tastes, and sensorial delights that make everyday feeding more enjoyable, while continuing to deliver complete and balanced nutrition that cats need. It reflects our broader commitment to advancing cat nutrition through meaningful, pet-centred innovation, and to supporting a new generation of cat parents who are increasingly seeking both quality and enjoyment in what they feed their pets.”

Speaking about the creative strategy behind the campaign, Krishna Mani, Chief Creative Officer, BBDO India, said, “WHISKAS® With POCKETS™ brings together an irresistible contrast of textures: a satisfying crunch on the outside with a creamy, indulgent center that cats love from the very first bite.” He also added, “Through this campaign, we wanted to celebrate the emotion of cat parenthood. The true reward isn't just in serving a meal. It's in hearing that unmistakable, contented purr. That soft rumble is the ultimate seal of approval, a moment that tells every cat parent they've chosen something their feline friend genuinely loves.”

The brand WHISKAS is a 2global leader in packaged cat food. Developed by nutritionists and veterinarians at WALTHAM – world leading authority on pet nutrition and rooted in a deep understanding of pet parents’ lives, WHISKAS brand has always striven to make delicious and nutritionally complete cat food accessible to Indian pet parents.

Manish Syag, Managing Director, Mars Pet Nutrition
 

Manish brings over two decades of FMCG leadership experience, having held senior sales leadership roles at Hindustan Unilever Limited (HUL) and GSK Consumer Healthcare. Manish joined Mars in 2024 as Chief Sales Officer and has played a key role in shaping the next phase of Mars India's pet nutrition growth story. An alumnus of IIM Lucknow, Manish is widely regarded as a strong people leader with a proven ability to scale businesses while building high-performing teams. In his new role, Manish will drive a focused India Growth Agenda, build world-class operational capabilities, and strengthen the company’s leadership in the pet food industry one of the fastest emerging FMCG categories in the country.
 

Speaking on his appointment, Manish Syag said, “India is at a defining moment for the pet food market, which is expected to grow into a USD 2 billion category in a decade, evolving much as mainstream FMCG did in its early growth years, driven by access, awareness, and trust. I am excited to take on this role and lead the next phase of growth for our business in India, serving pets and pet parents across the country with trusted, high-quality packaged pet food by further strengthening our portfolio of deeply loved brands and expanding our market presence. At the heart of this journey will be our Mars Five Principles, and our Purpose: “A Better World For Pets.”
 

Manish succeeds Salil Murthy, who has been elevated to the role of Global Vice President, Enterprise Transformation, Mars Pet Nutrition. In this global leadership role, Salil will focus on advancing Mars Pet Nutrition’s long-term transformation agenda, strengthening leadership and organisational capability, and driving growth through building a simpler, faster and more future-ready operating model. Salil will be based in London, the site of Mars Pet Nutrition’s global headquarters.
 

Talking about his new role, Salil Murthy said, “I am excited to take on this new global role and help shape the future of Mars Pet Nutrition. This role offers an opportunity to focus on driving accelerated growth for the global Pet Nutrition business through unleashing the power of our associates across the world, strengthening our strategic resource allocation process and our digital and AI capabilities, and accelerating transformation to win with pet parents and our customers in every market. Leading the India Pet Nutrition business has been deeply fulfilling, and I'm incredibly proud of the growth we have driven and the high-performing team we have built over the last few years. I have every confidence in Manish’s leadership to take the business forward in its next phase of growth.”
 

Francisco Fernandez, Regional President, Mars Pet Nutrition - Rapid Growth Markets, said, “India is one of the most important growth markets for Mars Pet Nutrition. Salil’s elevation reflects the strong, purpose-led business he and the team have built in India and the depth of leadership talent emerging from this market. Manish’s appointment demonstrates our confidence in his expertise, leadership capability, and deep understanding of pet parents and customers in India. Together, these appointments reinforce our commitment to developing leaders from within and further strengthening India’s role in our global strategy and future growth of the business.”
 

Mars Pet Nutrition has been present in India since 2002, following the launch of PEDIGREE. In 2007, Mars established the country’s first pet food manufacturing facility, marking a key milestone in the development of the organized pet food category in India. Today, Mars Pet Nutrition serves millions of pets and pet parents across the country through its portfolio of trusted, high-quality products for both dogs and cats.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

Elephant in Samutprakarn Crocodile Farm and Zoo in Bangkok in Thailand Photograph credit: Abhishek Shankhwar

Nearly two in three captive elephants are still living in poor conditions, despite some limited progress since the last assessment in 2019.

Elephants continue to endure short chaining, inadequate diets, dirty living conditions, lack of veterinary care and forced tourist interactions including riding, washing and shows.

The research, led by World Animal Protection elephant expert and wildlife veterinarian Dr Jan Schmidt-Burbach, assessed 236 tourism venues housing 2,849 elephants across Thailand between February 2024 and January 2025. Encouragingly, observation-only elephant experiences with no direct human contact are increasing.

In 2024, 7.3% of captive elephants were kept at venues offering observation only experiences, compared with 4.6% in 2010.

The findings are published in Bred to Entertain - A new assessment capturing 15 years of Thailand's elephant tourism industry, released on 12 January 2026. Link:

Using nine animal welfare criteria, the study found persistently low welfare standards across venues, with results almost identical to those recorded in 2019. World Animal Protection has long documented the severe physical and psychological harm caused by elephant rides and shows, driven by harsh training methods and restrictive living conditions that prevent elephants from expressing natural behaviours.

This study is of cardinal importance to the elephant riding situation in India given the status of riding elephants, especially the eighty elephants in Amer Fort in Jaipur in Rajasthan, the restarting of elephant rides in Corbett National Park (Tiger Reserve) and the tragic death of an elephant safari elephant named Swarnimoyee in Kaziranga on 11 December, 2025. The current situation is untenable and continuing research like the recent study in Thailand continue to show that captive elephants suffer in confined spaces and that the current tourism policy worldwide that somehow finds it acceptable that wild animals in captivity are entertainers needs to change.

In India, we are faced with massive issues of habitat loss and human animal conflict and the need of the hour is to address these in situ, rather than bring in more elephants into captivity and add to the wildlife trade and wildlife entertainment problem.

We understand that in a fast changing world, business models are adapting to new demands and tastes, and there is a very significant trend toward humane animal treatment that moves away from traditional practices of treating animals as commodities and commercial resources rather than sentient beings.

Regarding sentience, we are increasingly seeing very big strides in recognition of sentience in all animals, with debates becoming increasingly prevalent on whether all forms of animals, including invertebrates and forms of animals that have traditionally not been considered as being particularly sentient fit the sentience category and if sentience can extend to artificial intelligence in the advanced learning models that are now being developed. 2026 is being considered a cardinal year for discussions on the subject of sentience, with New Zealand making significant strides in this area. Sentience in animals like elephants and great apes now clearly show that their cognitive and behavioral abilities make them candidates for many rights that are accorded to humans.

World Animal Protection has been working on several levels to address the problem of sentient animals like elephants being mistreated: by lobbying and advocating for policy changes with the government, by convincing corporates to come out of offering cruel elephant rides and by engaging people to pledge not to take elephant rides anywhere, in any venue.

It is hoped that with emerging consciousness on the nature of animal sentience and emerging research that shows that breeding and maintaining elephants in captivity represent unscientific and immoral attitudes to our relationship with other life forms, wildlife tourism practices will change. In this regard, World Animal Protection is pleased to welcome Wildpaw Adventures and North East Travels under the wildlife friendly tourism initiative with the hope that other travel companies will follow their suit to move to more responsible travel practices.

“We hope the Thailand report research will encourage outbound Indian tourists to avoid low welfare venues abroad and exercise responsible travel choices in India to respect sentient animals like elephants. With India assuming the Presidency of BRICS in 2026, it is important for governments to recognize the role of sentience in framing policies toward tourism involving animals, wildlife trade and treatment of farm animals with regard to health and zoonoses as well,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.

Gorilla Bua Noi in Pata Zoo in Bangkok in Thailand Photo credit: Shubhobroto Ghosh
 

World Animal Protection strongly presented the case against industrial animal agriculture at the COP 30 event, given the evidence that shows widespread animal abuse and environmental damage. It is a matter of continuing concern that industrial agriculture and factory farming are causing massive cruelty to animals by confining them to inadequate spaces, using antibiotics for their husbandry for greater quantities of meat, fish, milk and eggs and are releasing harmful effluents into marine and air ecosystems. With rising awareness on the destructive and counterproductive characteristics of these industries towards environmental pollution and climate change, it is of pressing urgency to tackle their further growth and institute systemic change to mitigate current practices.
 

The burgeoning global trade in wildlife affects India strongly with a marked rise in the demand for non native exotic pets that are being seized in different parts of the country and also in different parts of the world designated for arrival in India. This is a worrisome trend and graphic visual images have emerged showing captive animals kept in conditions of extreme confinement and enormous cruelty. It is of utmost necessity to recognise that this cruel and counterproductive trade be immediately stopped and international linkages are identified and transnational action is initiated to curb this trade. World Animal Protection has done extensive research on exotic animal pets and is of the strong view that wildlife belongs in the wild and should be cherished there and not exploited for a few greedy people. This point was made very cogently during the recently concluded CITES conference in Samarkand in Uzbekistan.
 

Wild animals in entertainment present a difficult challenge all over the world, with the resurgence of elephant rides in Corbett Tiger Reserve in Uttarakhand and the continuing spectacle of abuse of elephants in Amer Fort in Jaipur. Tigers are being captivity for tourist photo opportunities at close quarters in many venues in Thailand and several other countries and a very significant number of tourists visit these places and patronise them with tourist revenue and destination guidance. World Animal Protection has an ongoing programme of engaging with tour companies and resorts to take a responsible stance on wildlife tourism by not promoting abusive activities involving wildlife in entertainment. In this regard, World Animal Protection is pleased to have Her Expeditions, Svasara, Indian Wildlife Adventures, Pandav Hotels and Marttik Gardens take the wildlife friendly pledge to promote responsible wildlife tourism in India and beyond. World Animal Protection hopes that the example set by these companies will encourage other groups to follow suit and desist from offering itineraries in their tours and destination guidance to places that exploit wildlife in captivity.
 

Elephant in Samutprakarn Crocodile Farm and Zoo in Bangkok in Thailand Photo credit: Abhishek Shankhwar
 

World Animal Protection has also engaged with the Prime Minister’s Office in 2025 to raise awareness on the plight of India’s National Heritage Animal and hundreds of schoolchildren from N K Bagrodia School and Cambridge International School have written letters to the Prime Minister urging him to ban elephant rides in India. Endeavours have also been taken to engage with the Rajasthan Forest Department to obtain the latest update on the status of the riding elephants of Amer Fort in Jaipur. “World Animal Protection is calling upon all stakeholders as well as tourists to take a pledge not to ride elephants in any venue,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.
 

10 December, 2025 is World Human Rights Day and International Animal Rights Day. It is not a coincidence that Human Rights Day and Animal Rights Day fall on the same date, 10 December, the date was intentionally chosen by animal rights advocates to highlight the connection between human rights and animal rights and to emphasize that all sentient beings deserve respect and protection from suffering and torture. 

Human Rights Day commemorates the date in 1948 when the United Nations General Assembly adopted the Universal Declaration of Human Rights, a foundational document in international human rights law and activism.
 

International Animal Rights Day (or World Animal Rights Day) was established in 1998, on the 50th anniversary of the Universal Declaration of Human Rights, to call for the recognition of a universal declaration for animal rights, modelled on the principles of the human rights declaration.
 

Across the globe, billions of human beings and animals are suffering in silence, because of systemic injustice.

On this day, we call for all living creatures, humans and non humans, to be treated respectfully and with compassion, with institutional safeguards put in place against their abuse.
 

For more information, please contact: Gajender Kumar Sharma: gajenderksharma@worldanimalprotection.org.in.

Phone: 9313333283

Poor conditions in a factory farm Credit: World Animal Protection

Antimicrobial Resistance is one of the biggest threats to global health, endangering both human and animal health, the environment, food security, economic development and equity. According to the World Health Organization (WHO), around 1.27 million deaths occurred from drug resistant infections in 2019. Today, antibiotics are globally used for therapeutic purposes, prophylactic measures, and as growth promoters in commercial animal production systems. The use of antibiotics in chickens is expected to triple in India by 2030 compared to 2015 as a consequence of the increasing consumer demands and intensive farming practices. 90% of the total antimicrobials used in farms are released to the environment through animal excreta like urine and faeces.

“The unregulated use of antibiotics in poultry may have serious implications for developing economies, especially for India, the biggest consumer of antimicrobials in the world. This includes a possible increase in export rejections and trade loss due to the stringent import policies in countries like the EU on the use of non-therapeutic antimicrobials for animal/animal-based products. There is ample literature linking the indiscriminate use of antibiotics with the rapid development of Antimicrobial Resistance (AMR) in various livestock sectors, including poultry and aquaculture in India,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.

The studies have found that about 90% of the total antimicrobials used in farms are released to the environment through animal excreta (urine and faeces). This release is a cause of concern as antimicrobials can persist for long periods, contributing to the development and selection of resistant bacteria, which are then open to infect both poultry and humans living nearby. There is an emerging concern globally on AMR, and India is working at various levels to minimise the risks associated with it. Toxics Link has developed a series of reports on antibiotic pollution and its impact on the overall environment. In this context, to understand the existing scenario of antibiotic pollution from poultry on the overall environment and a factor in the development of AMR, Toxics Link, in collaboration with World Animal Protection, conducted a study on the presence of Antimicrobial Resistance Genes (ARG) in the environmental matrices surrounding poultry farms in Tamil Nadu and Andhra Pradesh. The lab-based study established that the environmental samples surrounding poultry factories contained facultative pathogens and opportunistic pathogens, along with ARGs against many of the antimicrobials classified under World Organisation of Animal Health(OIE) and WHO’s list of Critically Important Antimicrobials.

Link: bit.ly/WAP_Factory_Farming_Health_Impacts

Film accompanying report at this link: www.youtube.com/watch?v=zpV_aC_vkKg

These are classes of antimicrobials essential for the treatment of specific diseases, including those from non-human resources (e.g., Glycopeptides and Tetracycline). Furthermore, the study identifies gaps in the current regulatory framework for antimicrobial drugs and recommends amendments to the current system, highlighting the need for the adoption of newer policies and incentives against the indiscriminate use of antimicrobials in the poultry sector.

“In the wake of the COP 30 conference in Belém in Brazil and the announcement by the Union Health Minister, World Animal Protection takes these recent occasions to emphasise that the use of antibiotics in any kind of intensive animal farming and rearing is only done with due diligence. We further highlight that high animal welfare is a key solution to reducing the need for antibiotics, as healthier animals require fewer medical interventions. Improving welfare conditions in the animal farming sector must therefore be an integral part of India’s AMR (Antimicrobial Resistance) Action Plan,” says Gajender Kumar Sharma.

Mars Collaborates with Iconic Tinkle Comics

For over four decades, Tinkle has entertained and educated children through characters that blend humor and heart. Known for making learning relatable, it offers a trusted way for kids to explore big ideas in simple, meaningful ways. In this collaboration, Mars brings together Tinkle’s storytelling strength with its scientific understanding of pet care to help children learn how to feed their pets responsibly.

In the special-edition story, beloved character Shambu takes on a new adventure while caring for his niece, Sia. What begins as a light-hearted afternoon becomes a fun lesson on why pets need food specially made for them and how right nutrition is essential for showing them love and care. The story gently introduces young readers to concepts like complete and balanced diets, safe interaction with pets and everyday empathy, all through storytelling that children naturally connect with.

To bring these lessons to life, Mars, in partnership with STRAW India (Stray Relief and Animal Welfare), conducted interactive storytelling and painting workshops with students of Jyothi Kendriya Vidyalaya School in Bengaluru. The sessions encouraged children to express compassion through art while learning how to interact safely with community animals. A similar engagement was held for children of Mars associates in Hyderabad, creating a shared platform for families to discuss kindness, pet care, and the importance of balanced nutrition for pets.

Vasanthi Kumar, Co-founder & Managing Trustee, STRAW India, added, “Our collaboration with Mars on Tinkle partnership reflects our shared belief that compassion and awareness must start young. Through storytelling and creative workshops, we’re helping children build empathy for animals and understand the basics of pet nutrition.”

This collaboration between Mars and Tinkle represents a blend of education, empathy, and science, using storytelling as a bridge to nurture responsible, kind, and informed pet lovers of tomorrow.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

India’s leading dog food brand PEDIGREE® from Mars Petcare has joined forces with India’s most admired cricketers KL Rahul and Suryakumar Yadav (SKY) for their ongoing campaign that raises awareness about the complete and balanced nutritional needs of dogs.

New & Improved Pedigree with a new multi-grain mix and gut-friendly ingredients

Featuring KL Rahul and SKY the influencer films draw comparisons to show how a daily serving of the PEDIGREE adult dry dog food provides the nutrition equivalent to protein of 8 chicken livers, the calcium of 9 cups of milk, and the vitamin E of 64 carrots. It highlights the importance of providing dogs with proper, science-backed appropriate nutrition. With this campaign, the PEDIGREE brand in India has unveiled the New & Improved product that comes with a new multi-grain mix and gut friendly ingredients. This ia coupled with a refreshed pack bringing sharper focus to front of the pack with dogs’ daily nutritional needs, underlining the PEDIGREE brand’s long-standing belief that feeding right is the purest expression of love.

This builds on Mars Petcare’s broader campaign, “Love Them Like Family, Feed Them Like Dogs” designed to help Indian pet parents make the shift from emotional feeding to informed feeding. Through this film, PEDIGREE® reinforces its role as a trusted partner in raising healthier and happier pets.

Kl Rahul & SKY’s Secret To 100% Nutrition For Their Dogs!

YouTube Link

The campaign draws insights from a nationwide veterinary survey. The survey revealed that 90% of the vets recommend packaged food for balanced nutrition and 86% state that feeding certain human food can cause nutritional imbalance and toxicity. Over 70% of vets reported better weight control, 66% noted improved energy, and 61% observed fewer digestive issues when pets transitioned to science backed packaged food.

Commenting on the new campaign, Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, “ India is witnessing a transformative shift in pet ownership, led by Gen Z and millennials who view their dogs not just as pets but as a cherished family. Profound love is undeniable, yet a significant gap persists in understanding dogs’ nutritional needs that are distinctively different from our own. Our new film and the new & improved product and packaging are a direct extension of our campaign ‘Love them like family, feed them like dogs.’ It reinforces how our science backed packaged food provides the nutritional requirement while also celebrating the depth of care and love pet parents share with their furry companions.”

On the launch of the influencer films, KL Rahul, Indian Cricketer, said, “As a pet parent, I know the love we have for our dogs, and it is the right nutrition that keeps them healthy and active. This campaign is a powerful platform to communicate on the importance of adequate care & precise nutrition for our beloved pets’ good health."

Suryakumar Yadav, who is represented by RISE Worldwide, said “As someone who has been around dogs, I know the joy and love they bring into our lives. Just like athletes need the right nutrition to perform at their best, our pets also need balanced food to stay healthy and happy. Through this association, I’m glad to spread this message and help pet parents give their furry friends the right start every day.”

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

Riyan with his furriend Janam

Now, in collaboration with Respun, a sustainable recycling unit, Riyan has given his cricket memorabilia a meaningful second life. His old jerseys spanning U-19 tournaments, his domestic cricket career, Rajasthan Royals, and even his time with Team India have been repurposed into cozy beds for shelter animals. These unique jersey-beds will not only provide warmth during harsh winters but also bring comfort to abandoned and rescued animals awaiting new homes.

From Cricket Jerseys to Cozy Beds: Riyan Parag, Manavi Rai & Respun Support Shelter Animals

YouTube link: https://www.youtube.com/watch?si=daKntS28_KadiNCz&v=407yU88-m1E&feature=youtu.be

Respun specializes in reimagining textiles into functional, eco-friendly products, and this partnership highlights how sustainability and compassion can intersect. By converting deeply personal cricket memorabilia into something that directly improves animal welfare, Respun and Riyan have created a model for how sports, community, and recycling can work together to drive meaningful social change.

Udgam Charitable Trust, which serves as Janam’s home, houses over 100 dogs in its Delhi shelter. Since its inception in 2020, the shelter has been run by a dedicated 15-member team and is equipped with an x-ray machine, a small operation theatre, a post-care room, visiting surgeons, and in-house paravets, making it one of the few grassroots shelters to provide such comprehensive medical care. Manavi’s vision extends far beyond Delhi; she believes such facilities should be replicated across India, ensuring that every city and village has accessible shelters and medical care for animals.

Speaking about the initiative, Riyan Parag said, "Every jersey I’ve worn holds special memories, but I wanted them to serve a bigger purpose beyond my career milestones. Recycling them into beds for shelter animals felt like the perfect way to combine two things close to my heart, cricket and animal welfare. Janam has already changed the way I look at responsibility and compassion, and I hope this effort inspires others to support both sustainability and animal care."

This initiative underlines how emotional sporting milestones can be transformed into practical, purpose-driven solutions for society. Riyan’s journey of giving back to society continues to grow stronger, with more unique collaborations with industry leaders like Respun on the horizon — blending care, community, and sustainability into his off-field legacy.

About: Udgam Charitable Trust

Founded in 2020 by animal welfare advocate Manavi Rai, Udgam Charitable Trust is a Delhi-based animal shelter dedicated to the rescue, rehabilitation, and care of abandoned and injured animals.

• Scale of Care: The shelter houses over 100 dogs at any given time.

• Team Strength: A dedicated team of 15 members, including 2 in-house paravets, ensures smooth day-to-day operations.

• Facilities: Equipped with an x-ray machine, a small operation theatre, a post-care room, and support from visiting surgeons, Udgam offers medical facilities that go beyond basic care.

• Medical Collaborations: For specialized treatments, Udgam regularly works with CGS, The Eye Vet, and Animilia Hospital.

Manavi started the shelter out of an urgent need to provide timely medical care and refuge to street animals. Her philosophy is rooted in compassion and justice for the voiceless: “It is not just about feeding or caring for dogs anymore; it is about being the voice for the voiceless. My dream is that animals have rights, laws, and the respect they deserve and that rescuers, feeders, and caregivers are also valued for their service to society.”

Respun

Respun is a sustainable recycling unit committed to giving textiles a meaningful second life. By repurposing fabrics into practical, eco-friendly products, Respun reduces waste and promotes circular economy practices.

“At Respun, our focus has always been on creating products that merge sustainability with social good. Collaborating with athletes, organizations, and communities allows us to bring this vision to life in meaningful ways. Working with Riyan Parag to transform his treasured jerseys into beds for shelter animals is a perfect example of how recycling can be paired with compassion. What makes this initiative even more special is Riyan’s humility, for someone so young and successful to think of giving back in such a thoughtful way reflects his genuine care for animals and the planet. We believe recycling should not just be a process but a way of life, reimagining memories and milestones into products that care for both people and the planet.”

‘Elephant in Amer Fort’, photograph : Shubhobroto Ghosh

“We are extremely pleased that children, the voices and representatives of India’s future, have taken the bold step of writing to the country’s most powerful decision maker,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India. “Children are the stewards of India’s biological diversity and it is so encouraging to see them taking this initiative to implore the Prime Minister of India to honour India’s National Heritage Animal.”

World Animal Protection is currently celebrating seventy five years of the founding of the organization. Over the years, the organization has helped animals in a diverse range of situations from rescuing animals in disasters, wildlife in entertainment, examination of the zoo establishment, sterilization and vaccination of street dogs, exposing inhumane and unhygienic conditions in factory farms and encouraging stakeholders, government and non government to adopt animal friendly policies.

Jaipur as a UNESCO World Heritage City offers tourists a whole range of opportunities to immerse themselves in history and culture, without harming animals. In fact the presence of captive elephants in Amer Fort is not in consonance with the dignity of the historical heritage of the pink city. There are some positive signs of creating a large elephant sanctuary in Kerala, and this model might be replicated for Rajasthan.

World Animal Protection has engaged with teachers and students of Cambridge School in Srinivaspuri and other schools to sensitise them to the needs of wildlife in entertainment and the plight of animals in food systems. World Animal Protection encourages food choices that take us away from meat based diets to plant based diets that are helpful for animals, human health and the environment. World Animal Protection also persistently highlights the risk of zoonotic diseases that can be an offshoot of wildlife exploitation in captivity and intensive factory farming. In this regard, World Animal Protection pays tribute to Jane Goodall for her stalwart efforts to protect animals all her life and mourns her death.

World Animal Day comes close on the heels of Gandhi Jayanti, the birthday of Mahatma Gandhi, the father of the nation who covered animals very deeply within his ambit of compassion. World Animal Protection has written to government and non government stakeholders to retire the riding elephants of Amer Fort in Jaipur to a suitable wildlife friendly sanctuary where they can be rehabilitated for the rest of their lives. “We are hopeful that the Prime Minister will heed the heartfelt pleas of the children who want elephants to live free and wild animals to live free on the occasion of this World Animal Day, in 2025,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.

Panel Discussion on India's Pet Food Industry

The paper highlighted that India’s pet food market is expanding rapidly with the country’s pet population at an estimated 42.2 million in 2024, projected to surpass 100 million by 2035. In revenue terms, the industry was valued at USD 720 million in 2024 and is expected to reach USD 2 billion by 2035. While dog food accounts for over 85% of the market, cat food is the fastest-growing segment, and e-commerce has become a key growth enabler.

Despite this momentum, the sector continues to operate under frameworks not designed for it. The paper calls for a harmonized and science-backed regulatory framework to enable trust, affordability, and access. Recommendations include rationalizing GST to align pet food with essential nutrition categories, adopting BIS standards as enforceable benchmarks, creating a single-window system for compliance, expanding accredited testing infrastructure, and ensuring consistent labelling and product standards across offline and online markets.

In his preface to the paper, Dr. Umesh Kalahalli, Independent Veterinarian, noted, “As veterinarians, we see daily how nutrition impacts pet health. Many pets in India are still fed improvised diets that lack essential nutrients. Dedicated, enforceable regulations would give pet parents confidence, enable vets to guide responsibly, and ensure pets receive the same quality of nutrition as globally.”

The panel discussion at World Food India brought together leading voices from across the industry, including Salil Murthy, Managing Director, Mars Petcare India; Satinder Singh, Managing Director, Royal Canin; Rinka Banerjee, Founder & CEO, Thinking Forks Consulting Pvt. Ltd; Ram Soni, Partner, Food & Agriculture, Praxis Global Alliance; and Abhishek Agarwal, Founder & CEO, Innomalous, moderated by Ms. Pallavi Anand, Business Head, Nestlé Purina Petcare – South Asia Region.

Salil Murthy, Managing Director, Mars Petcare India said, “India is home to over 35 million pets today, a number set to double within the next five to seven years. Yet, penetration of manufactured pet food remains below 10% in Indian households, compared to near-universal adoption in developed markets. Unlocking the true potential of India’s pet food sector requires three structural shifts: First, a responsible and science-aligned regulatory framework to build consumer trust and ensure transparency. Second, rationalizing the current 18% GST on pet food which is essential nutrition — an anomaly while other pet care items like pet shampoos are now taxed at just 5%. Third, a nationwide effort to raise awareness so that pet parents move from home-cooked meals to complete, science-backed nutrition that ensures a longer, healthier life for pets. And finally, recognizing the sector’s ability to create jobs and value across manufacturing, retail, veterinary care, and allied services. Together, these steps can accelerate India’s journey to becoming a truly better nation for pets and a future export hub for pet food.”

Satinder Singh, General Manager, Royal Canin, added, “The sector is already a USD 720 million industry, growing at double digits annually. Despite this growth, pet food is still seen as discretionary and lacks a clear regulatory identity in India. Giving the sector the recognition it deserves through dedicated regulations will provide clarity for companies and veterinarians, strengthen India’s Make in India initiative and establish the country as a key export hub for global markets, as well as reassure millions of pet parents through consistent, quality, safe, and hygienic food for cats and dogs. When policies treat pet nutrition as essential rather than optional, India will be able to close the nutrition gap and align with global best practices.”

On the Day 1 of the WFI event, Ministry of Food Processing Industries highlighted the pet food sector's strategic alignment with the Make in India initiative. At the CEO roundtable, the Ministry called for a harmonized, science-backed regulatory framework that would secure nutrition and consumer trust. The discussion reinforced that regulation must serve as an enabler, supporting balanced growth and positioning India more confidently in the global pet food landscape.

About World Food India 2025

World Food India is the Ministry of Food Processing Industries’ flagship international event, serving as a premier platform for stakeholders across the food value chain to connect, collaborate, and invest in India. Following successful editions in 2017, 2023, and 2024, the 4th edition will be held from 25–28 September 2025 at Bharat Mandapam, New Delhi.

Zigly, India’s first tech-enabled integrated pet care brand under Cosmo First Limited, made a big impression at the Indian Pet Industry Awards 2025, held at ITC Maurya in New Delhi. The evening brought together the best minds and change-makers in the pet care industry. Director (Corporate Strategy, ESG & CSR) of Cosmo First Ltd., and Managing Trustee of Zigly Foundation, Ms. Yamini Kumar Jaipuria, received the ‘Woman of Substance’ award. Hon’ble Dr. S P Singh Baghel, Minister of Animal Husbandry, Fisheries and Dairy, Government of India, who graced the occasion as Chief Guest, personally presented the award.
 

Director (Corporate Strategy, ESG & CSR) of Cosmo First Ltd, and Managing Trustee of Zigly Foundation, Ms. Yamini Kumar Jaipuria
 

Zigly family was also proud to see Dr. Deepak Saraswat, Head Veterinarian at Zigly, being honoured for his contribution and exemplary work in veterinary excellence, leading Zigly to new heights. The event saw an overwhelming participation of 262 industry partners and honoured a total of 36 distinguished veterinarians from across India for their exceptional contributions.

These recognitions highlights Zigly’s commitment to building a holistic pet care ecosystem that includes health, wellness, and community service. Within just three years of operations, Zigly has become a trusted name for pet parents; thanks to its growing chain of modern experience centers across Tier I and II cities of India. Zigly, since its inception, boasts a one-stop destination for all pet care needs, with each center equipped with advanced veterinary support, diagnostic facilities, grooming services, training support, and a wide range of retail products. Zigly’s e-commerce and digital platform, further makes it easy for pet parents to get expert advice, book services, and shop products. This reinforces Zigly’s promise to make pet parenting easy, fun, and responsible, while ensuring happy space for pets.

At the core of this journey lies the vision of Ms. Jaipuria. Her leadership has changed how people in India perceive pet care. With her work and constant push for innovative measures to redefine pet care, she ensured that compassion is still at the heart of everything at Zigly. On receiving the award, Ms. Yamini Kumar Jaipuria remarked, “We at Zigly think that pets should be treated with the same respect, care, and love as any other family member. This honour belongs to the entire Zigly community, from our veterinary staff to our frontline caregivers and the Zigly Foundation volunteers. They all work hard to make pets in India healthier and happier.”

Dr. Deepak’s recognition also reinforces Zigly’s leadership in veterinary care. As Head Vet, he has been a key personnel in raising the standards of both preventive and advanced care, making it easier for pet parents all over the country to get high-quality veterinary care. His efforts to promote diagnostics, wellness, and pet education has not only strengthened Zigly’s credibility, but has also helped to create a culture of responsible pet care in India.

Zigly Foundation, which is part of Zigly’s philosophy, also played a crucial role in this transformative journey. With a vision to take pet care beyond business, the foundation continues to grow through programs that help animals in need. With programs focussed to feed and vaccinate street animals, sterilise them, find homes for them, and work with NGOs and shelters, Zigly Foundation extends Zigly’s ethos of care, by making a real difference in the community.

The double win at the Indian Pet Industry Awards 2025 is not only a celebration of individual excellence, but also highlight’s Zigly’s vision for the future of pet parenting in India. By combining professional expertise, customer-centric services, and community-first initiatives, Zigly continues to pave the way for a compassionate and progressive pet care ecosystem in India.

About Zigly
Zigly is a leading omnichannel platform for pet care, offering comprehensive veterinary care, best-in-class pet spa and grooming services, pet fashion, pet food, and more. With multiple experience centers across India, including Delhi, Gurgaon, Noida, Bangalore, Secunderabad, Lucknow, Jaipur, Indore, and Dehradun, Chandigarh, Panchkula and Ludhiana Zigly is expanding its physical presence by opening new stores in other major cities. As a direct-to-consumer (D2C) pet care brand under the umbrella of Cosmo First, Zigly is committed to providing innovative solutions for pet owners.

Visit your nearest Zigly Experience center, log on to www.zigly.com, or download the Zigly App to discover the Zigly experience today.

About Cosmo First Limited
Founded in 1981, Cosmo First is a multinational conglomerate and global leader in specialty films, with five major business verticals and operations in over 100 countries. Its portfolio spans flexible packaging, lamination, labelling and specialty films (Cosmo Films), specialty chemicals (Cosmo Speciality Chemicals), rigid packaging (Cosmo Plastech), window films (Cosmo Sunshield), automotive paint protection films (Cosmo PPF), and digital-first omni channel pet care (Zigly), supported by a legacy of innovation and industry leadership.

Elephant in Haathi Gaon Credit: Shubhobroto Ghosh
 

The elephants of Amer Fort endure a harsh existence to cater to the needs of both domestic and foreign tourists who consider riding them an act of status and curiosity. This activity fuels the traditional stereotype of India as a land of elephants and snake charmers and exotic wild animals, and adds immensely to animal cruelty and the perpetuation of suffering for the National Heritage Animal of India.
 

More than a decade ago, there were indications that captive elephant management in India would be appositely dealt with and proper measures would be taken to improve elephant wellbeing in captivity and to curb the illegal trade in live elephants in the region.
 

Unfortunately, even today, we realize that captive elephants like the ones in Jaipur, are subjected to cruelty and abuse and the whole process is being perpetuated with infusion of new animals that appear to be of wild origin. World Animal Protection has a set of standards for the maintenance of captive elephants in well maintained sanctuaries. Apart from animal husbandry and animal welfare, there are major issues surrounding he procurement of elephants and their transport within the country.
 

“We recognize that continuing the status quo of the captive elephants in Jaipur indefinitely is inimical to animal welfare and conservation,” says Gajender Kumar Sharma, Country Director of World Animal Protection in India. “If there is an understanding that this flagrant abuse and exploitation of social and sentient animals that are essentially adapted to pristine wild conditions, then there cannot be any delay in initiating the conversation to retire the captive elephants used for riding and entertainment purposes in Amer Fort and Haathi Gaon in Jaipur.”
 

Several research documents including one by the Animal Welfare Board of India and another by Project Elephant of the Ministry of Environment and Forests show that it is in the best interests of the elephants to have the ride spectacle at Amer Fort in Jaipur phased out in favour of more animal friendly options. With rising awareness among tourists, including overseas tourists to avoid captive wildlife in entertainment venues, it is also a logical conclusion that the phasing out of elephant rides in Jaipur can enhance the international status of Jaipur as a UNESCO World Heritage City.
 

With animal welfare and wildlife conservation becoming part of standard conversation on environmental issues and beyond, it is well past time that the plight of captive elephants in Jaipur is addressed to take into account the holistic needs of the animals, mahouts as well as the elephant owners. Elephants belong in the wild, where they roam free with their kin. Keep elephants free where they belong, in the wild, this World Elephant Day message ought to resonate in our hearts and minds.
 

For more information, please contact: Gajender Kumar Sharma, Country Director, World Animal Protection In India

Email: gajenderksharma@worldanimalprotection.org.in

Mobile phone: 9313333283

Paw Protecc reaches Hyderabad and Chennai

These specially designed shelters have since become safe resting spaces for community pets, offering protection during both monsoon and winter months. Over the past year, they have been appreciated by local pet lovers and feeding groups, with heartwarming images and videos shared widely across social media.

India has one of the largest populations of homeless pets in the world. According to the State of Pet Homelessness Report released by Mars in 2023, there are more than 69 million homeless pets in India. Many live without consistent access to shelter, food, or clean water. During the monsoon season, this vulnerability increases sharply. Heavy rain, flooding, and a lack of dry resting spaces put these pets at risk of illness, injury, and neglect.

Salil Murthy, Managing Director of Mars Petcare India, said, “PAW PROTECC is now a movement shaped by compassion and community. What makes it meaningful is the way local NGOs, feeder networks, and citizens have embraced and maintained these mobile shelters. With this new expansion to Hyderabad and Chennai, two cities that experience intense monsoons and have large homeless pet populations, we are reinforcing our belief that we can build a better world for pets with the support of the larger ecosystem.”

Arjun Choudhary, Vice President at Instamart, said, “We are delighted to continue our partnership with Mars for the PAW PROTECC initiative, which is an attempt to make things a bit easier for the homeless pets in our communities, especially during harsh weather conditions. We’ve seen a strong response from Instamart users in the pet supplies category, which highlights the deep care people have for their pets companions. This initiative is our way of giving back and supporting the pets that bring so much joy to our lives.”

Amala Akkineni, actor, animal welfare advocate, and founder of Blue Cross of Hyderabad, said, “It warms my heart to see initiatives like Paw Protecc grow with such care and clarity of intent. Homeless animals live among us. They are part of our neighborhoods and cities. Giving them shelter is not just an act of kindness but a statement of shared humanity. When individuals, organizations, and communities act together, we move closer to a world where dignity and empathy are extended to all living beings. As dogs get territorial - we do advise the shelters are placed away from busy roads and human parks, or pathways, so the animals are not disturbed, nor exposed.  I look forward to more cities make this their own.”

The shelters are being installed in partnership with NGOs such as Friendicoes SECA, Blue Cross of Hyderabad, and Madras Animal Rescue Society. These shelters are placed in high-need areas with large homeless pet populations and limited access to natural cover.

The initiative has already been recognized for its practical design and visible impact. Earlier this year winter shelters were also deployed to protect homeless pets during the cold season across northern cities.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

Inauguration of India’s First Collaborative Cage-Free Training Facility in Trichy, Tamil Nadu

The facility aims to serve as a central hub for training, research, and innovation in cage-free and free-range poultry production practices across India.

The inauguration was followed by a Training of Trainers (ToT) programme that brought together leading experts and progressive individuals committed to advancing India’s poultry sector. Trainers included specialists from the Global Food Partners, Dutch Poultry Institute, Certified Humane, and Big Dutchman, among others, who led sessions on cage-free housing systems, bird welfare, market integration, and farm management best practices.

The three-day programme hosted a diverse group of participants, including government officials from Uttar Pradesh, Uttarakhand, and Gujarat, representatives from the Central Poultry Development Organisation (CPDO), veterinarians from the Central Avian Research Institute (CARI), and independent entrepreneurs. Together, they explored the growing demand and market opportunities for cage-free and free-range eggs in India, along with the evolving national and global standards for welfare-friendly farming.

"This centre marks a significant milestone in our journey to mainstream humane and sustainable poultry farming practices in India,” said Priyanka Bangari from People for Animals Public Policy Foundation.

"At Global Food Partners, our mission is to create a sustainable, high-welfare cage-free ecosystem, both in India and across Asia. We look forward to continued collaboration with our partners of the Cage-free Poultry Training Facility to provide technical expertise and training to egg farmers and other key poultry stakeholders in India," said Parizad Baria, Producer Engagement Lead at Global Food Partners. 

"Being a pioneer in humane poultry space we are thrilled to have succefully built India's first modern cage free commercial layer house. Our vision is to grow the sustainable & humane poultry sector in India to meet global standards. We are happy to have partnered with Mathavan D our farmer to make this a succefull start for an exciting journey ahead" said Manjunath Marappan CEO Happy Hens Farms. 

"This facility marks a significant step toward scaling humane, cage-free poultry farming in India. Through workshops, start-up incubation, and Training of Trainers, we’re building a skilled and ethical backbone for the industry. Our goal is to support rural livelihoods while ensuring standardization, innovation, certification and compliance. The next milestone is securing banking support — and CFFRPPA is already advancing efforts in that direction," said Mr. Ashok Kannan, President, CFFRPPA.

The facility will continue to host regular workshops, incubation programmes for start-ups, and farmer training sessions, thereby acting as a launchpad for cage-free poultry production and rural livelihood development across the country.

For more details, please visit: www.pfappf.com 

This landmark installation marks a significant advancement in veterinary care, offering a powerful blend of superior image quality, animal-friendly design, and dedicated veterinary applications for advanced diagnostic precision. The Magnifico Vet MRI is specially designed for veterinary use, enabling high-resolution imaging for neurological, orthopedic, and soft tissue evaluations in small animals – all while ensuring safety, comfort, and reduced stress for pets.
 

MaxPetZ got their first dedicated Magnifico Vet MRI from Esaote which is considered the first in Asia
 

Dr. Kunal Dev Sharma, Chief Veterinarian at MaxPetZ Hospital, expressed enthusiasm about the new addition, "With the Magnifico Vet MRI, we are now equipped to offer our patients world-class diagnostic imaging right here in India. This is a major step forward for veterinary medicine in the region."
 

Mr. Dheeraj Nasa, Country Business Director, Esaote Asia Pacific Diagnostic Pvt. Ltd., added, "This first-of-its-kind installation in Asia Pacific highlights Esaote’s commitment to bringing advanced veterinary technology closer to clinicians, helping improve outcomes and elevating standards of animal care."
 

MaxPetZ Hospital will also serve as a veterinary reference and demonstration center for MRI applications, training, and collaborative research in small animal imaging.
 

For more information on the Magnifico Vet MRI and Esaote's veterinary imaging solutions, please visit www.esaote.com.

Founded by Jiten Valmiki, a long-time animal welfare advocate, Pawsome Labs creates supplements that are vet-approved, third-party tested, and made without unnecessary fillers, artificial flavors, or enzymes — a bold move that sets it apart in a saturated market.
 

Pawsome Labs is Raising the Bar for Pet Wellness in India
 

Pre & Probiotics+

An enzyme-free daily gut health supplement powered by 14 probiotic strains, Quercetin, Bromelain, and Pumpkin Seeds. Protects long-term digestive health, and supports digestion, immunity, and itch relief with visible results in 30–45 days.
 

Hip & Joint PRO

India’s most premium joint formula featuring New Zealand Green-Lipped Mussel, Glucosamine, Eggshell Membrane, and Astaxanthin Algae Extract. Ideal for dogs facing stiffness, joint pain, or hip dysplasia. Weight-based dosing ensures safe and effective results.

“At Pawsome Labs, we’re combining compassion with science and research to raise the standard of pet wellness in India,” says Founder Jiten Valmiki. “Every formula is designed to help dogs live healthier, happier lives — without shortcuts.”
 

Pawsome Labs delivers clean, powerful nutrition that dogs love and pet parents trust — made for pets, by pet parents.

Explore the full range at www.pawsomelabs.com.

Follow them on Instagram: @thepawsomelabs

Universal Sompo Launches Personalized Pet Insurance

Urban India is witnessing a dramatic shift in pet ownership trends, driven largely by Millennials and Gen Z. Now pets are no longer just companions but cherished as family members. This cultural transformation has fuelled rising demand for structured, preventive, and tech-enabled pet care solutions, particularly in Tier 1 cities, and increasingly across Tier 2 and Tier 3 regions.

Pet Assure has been designed to support this growing responsibility by offering extensive coverage for pet dogs and cats aged between 3 months and 10 years. The policy includes protection for routine outpatient consultations, diagnostics, surgeries, critical illnesses, accidental injuries, and third-party liabilities. Optional benefits further extend to coverage for terminal diseases, pregnancy-related complications, dental care, post-treatment recovery, theft or loss, emergency pet minding, and even cremation expenses.

Customers can choose from flexible sum insured options ranging from Rs. 10,000 to Rs. 2,00,000, with policy tenures of one to three years. Premiums start at an affordable Rs. 1499 per annum, making pet insurance accessible to a broad range of pet parents across the country.

“Pets today are cherished family members and deserve the same level of healthcare and financial protection. With Pet Assure, we’ve built one of the most inclusive and customisable pet insurance offerings in the market,” said the Pet Parents Fraternity at Universal Sompo. “This is a step toward not only meeting a growing market demand but also fulfilling our commitment to holistic customer well-being.” 

Real-life testimonials already speak to its value. Mr. Jagrit Joshi, a pet parent working as a Digital Activations Lead, shared, “As veterinary costs and pet ownership in Indian cities surge, pet insurance is transitioning from luxury to a necessity. My pet dog, Coco, was unwell and advised diagnostic tests. Ultrasound findings revealed crystal formation and a cyst in the prostate, for which he underwent surgery. The Pet Parent Fraternity at Universal Sompo stood in strong support throughout and ensured timely settlement of all claims expenses.” 

As pet tele-health services gain popularity and veterinary care grows more advanced, Universal Sompo’s commitment and pet insurance offering is a timely and responsible initiative. More than just a financial safeguard, Pet Assure is a step toward redefining pet care in India, ensuring pet parents have peace of mind and their furry family members receive the care they deserve.

A Glimpse of our efforts towards cow care and protection and raising awareness through Gau Rashtra Yatra 2025 

The 61-day incredible journey of 10,000 Km to revive Gau-aadharit Bharat began on 15 June, 2025 after taking blessings from saints and spiritual gurus. This Yatra extends from Rishikesh, Uttarakhand, to Rameswaram, Tamil Nadu. It will cover 12 states and will pass through known states such as Rajasthan, Karnataka, Maharashtra, and more.

The Gau Rashtra Yatra 2025 is led by Bharat Singh Rajpurohit (Trustee and Director at RGSS- Indigenous Cattle Development), Narendra Kumar (Founder and National Convener of RGSS and Hindrise), Rohit Bisht (Founder of Mati India and Trustee & Director of Digital Transformation at RGSS), Venugopal Naidu Puvvada (National Coordinator- Tech and Innovation at RGSS) and Harshad Gugaliya (Founder of Kamdhenu Gauveda).

Other prominent names in the humanitarian space that proactively joined the Gau Rashtra Yatra 2025 include Ankit Sharma, Bittu Kumar, Dr Kushank Chauhan, Gaurav Jain, Dr Uttam Chauhan, and Priyanka Panwar.

Is Gau Rashtra Yatra 2025 the Spiritual Awakening India Needs?

Gau Rashtra Yatra 2025 is a spiritual awakening India needs to preserve the Vedic Culture and give cows the wonderful lives they deserve. The unit is spearheading this revolutionary movement from the Himalayan foothills of Rishikesh to the Southern spiritual point of Rameswaram.

It’s more than a spiritual awakening as it emphasizes economic and social revival through cow-based economy and organic farming. It can be seen as a path to spiritual well-being through holistic living and environmental consciousness. However, the Yatra primary focus remains on practical aspects of rural development besides spiritual awakening for the masses.

The purpose of this Gau Rashtra Yatra is to revive cow-based rural Bharat by connecting with Gausevaks and bringing their ground realities and stories in front of one and all and spreading awareness about how Gau-aadharit Arthvyavastha can create employment opportunities for millions in the rural and semi-urban areas and preserve Indian Gau-culture as well.

“This is more than a Yatra for us. It’s a spiritual call to awaken the collective consciousness of Bharat. We demand that cows must be given constitutional recognition as Rashtra Mata. In addition to this, we have started this journey to make the voices of gaupaalaks and gausevaks reach the last mile. The mission of Gau Rashtra Yatra 2025 is the preservation of Gau-sanskriti and creation of gau-based lifestyle as a base of cultural and economic progress of the country,” Narendra Kumar, Founder and National Convener of RGSS and Hindrise said in his opening statement at Rishikesh.

Talking about the Gau Rashtra Yatra, the Trustee and Director at RGSS- Indigenous Cattle Development, Bharat Singh Rajpurohit, said, “In this 61-day journey, we will stay in different villages and cities and interact with Gaupaalaks and farmers. We will listen to their stories and utilise those stories as a source of inspiration for those living in villages who are still unable to understand the value of cows as a source of economic drivers. Rural communities in India are increasingly finding economic opportunities in the production and sale of cow dung cakes, agarbattis, soaps, and cow dung paint, among other products. We believe that by the end of this journey, we will be able to transform many lives.”

Throwing Light on Objectives and Vision of Gau Rashtra Yatra

The core objectives of the Gau Rashtra Yatra are given below-

Engagement with 100+ Cow Protection Institutions

To strengthen the network of Gaushalas and cow shelters through dialogue, shared resources, and coordinated efforts for rescue, rehabilitation, and protection.

Constitutional Recognition for Gaumata as Rashtra Mata

To initiate a nationwide petition and legislative push to give Gaumata constitutional status, ensuring her protection as a national, cultural, and spiritual symbol.

A National Policy Framework for Cow Protection

To draft and propose a Comprehensive National Cow Protection Policy focused on shelter management, healthcare, nutrition, safety, and rehabilitation of abandoned and aged cows.

Promotion of Panchgavya-based Agriculture and Rural Livelihoods

To highlight and support sustainable, chemical-free farming using cow products and to encourage cow-based rural enterprises such as dung-lot units, vermicompost, and natural cosmetics.

Developing a Cow-centric Bio-economy

To promote research and innovation in cow-product industries, including ayurvedic medicines, bio-fertilizers, and eco-friendly alternatives for urban and rural markets.

Self-reliance Schemes for Gaushalas

To propose viable financial models for Gaushalas through CSR Funding, government support, and self-sustaining product lines made from cow dung and urine.

Support for Research in Cow-based Innovation

To collaborate with universities, veterinary institutes, and Ayurvedic Bodies for advanced research into the environmental and medicinal benefits of cow derivatives.

A Mission of Dharma; Not Just Protest

Rohit Bisht (Founder of Mati India and Trustee & Director of Digital Transformation at RGSS), known for his philanthropic and spiritual endeavours, is not new to grassroots activism. Under his Gausamarthan Action Plan 2025, he has extended support to 100+ gaushalas in remote and underserved regions.

“The cow is the foundation of our Agrarian culture, our rural economy and our Vedic way of life. When Gaumata is protected, Dharma is protected. If we fail her, we fail Bharat itself," he said while speaking to the media.

Rohit Bisht further added that this Gau Rashtra Yatra is a non-political, non-violent, and inclusive journey that revolves around uniting villagers, saints, farmers, youth, and policymakers as one voice for Gaumata.

Mass Mobilization and Cultural Awakening

The Yatra has pulled the attention of Gaushala caretakers, saints, youth volunteers, and policy think tanks. Cultural events, gau pujas, spiritual discourses, and village sabhas are scheduled in every district the Yatra passes through.

The journey will cover states like Uttarakhand, Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Maharashtra, Telangana, Karnataka, Tamil Nadu, and Andhra Pradesh- concluding in Rameswaram, a symbolic endpoint connecting the spiritual north with the divine south.

Each stop of the Gau Rashtra Yatra will shed light on the local issues related to cow protection. Whether it’s the absence of veterinary services, shortage of fodder, or encroachments on gaushala lands, the journey is expected to be a problem-solving one.

Gau Mata, Gram Swaraj, and National Revival

At its core, the Gau Rashtra Yatra seeks to reassert the Gandhian vision of Gram Swaraj, where the cow is central to village life and economic independence. The Yatra encourages organic farming, Panchagavya-based entrepreneurship, and cow-based economy models to revitalize Bharat’s rural future.

National Coordinator - Tech and Innovation at RGSS, Venugopal Naidu said, “If India must become a Vishwaguru, it must become a Guru first in serving and improving the lives of Gaumata. We are cultivating feelings of love and respect for cows by spreading awareness through various campaigns across 12+ states. We want cows to live a life full of respect. An insult to Gaumata is an insult to Bharat Mata.”

“This is a journey to reconnect with our roots, “Rohit Bisht emphasized. When a nation forgets its mother, it loses its soul. The Gau Rashtra Yatra is a call to rediscover our soul as a Dharmic civilization.”  Narendra Kumar signed off after this statement.

Key India & Global Findings: A Powerful Case for Paws and Presence

• Mental Health Boost: 79% of Indian pet owners say their pet positively impacts their mental wellbeing.

• Most Preferred companions in times of stress: 57% prefer spending time with their pet when stressed — more than with their partner (37%), family (44%), or friends (38%).

• Work-Life Reset: 93% say their pet prompts them to take a break from work or chores, with 55% saying this happens daily.

• Digital Detox: 92% report their pet helps them unplug from screens, while 74% say they spend less time on social media because of their pet.

• Sleep Support: 79% say their pet improves their sleep — a powerful reminder of the comfort and calm pets bring.

• Combating Anxiety: 88% Indians say pets help reduce anxiety or overthinking, offering presence without pressure.

• Social Connectors: 69% pet parents in India say their pet has improved their social life.

While the mental health benefits of having pets have been acknowledged before, this global survey offers a deep dive into the many ways pets are helping pet parents — in India and worldwide — cope more effectively with anxiety, work-life stress, disrupted sleep patterns, social media fatigue, and overall emotional wellbeing. What is remarkable is not just the consistency of these findings across markets like the US, UK, Australia, and Germany — but how strongly India stands out.

Indian pet parents ranked among the highest globally when it came to screen-time reduction (92% vs. global ~74%), taking regular breaks from work (93% vs 77% global), feeling more relaxed by talking to their pet (82% vs 77% global), and improved sleep quality (79% vs. 55% in the US and 43% in the UK). Furthermore, 88% of Indian pet owners say their pets help reduce overthinking — significantly higher than most Western markets — while 76% Indian pet parents report they feel more present and mindful because of their pets. These standout numbers underscore the unique depth of the human-animal bond in India and its powerful role in enhancing daily wellbeing.

Salil Murthy, Managing Director, Mars Petcare India, said, “This survey arrives at a defining moment. India, as the rest of the world, is navigating the twin challenges of digital burnout and a growing mental health burden — and what we have found is both moving and urgent. 82% of pet parents surveyed globally say talking to their pet helps them feel more relaxed. 81% pet parents globally feel calmer when their pet settles beside them — a moment of shared peace. 76% of those surveyed say their pet encourages them to stop overthinking while 75% are more likely to go outdoors, and 74% spend less time on social media due to their pet’s influence. These are not just statistics — they reflect a transformative, under-recognized role pets play in our lives."

Salil added, “At Mars Petcare India, we believe in our purpose: A BETTER WORLD FOR PETS which also means creating stronger, more compassionate communities. Through our work in driving adoptions, raising awareness about pet homelessness, we’re helping shape a more pet-inclusive India. This commitment begins in our own workplace. Our Hyderabad office is designed to welcome pets — and our in-house 'pet associates', Maya and Milo, are an integral part of our Mars Petcare family. They receive care, nutritious food, and affection from our associates and their families. Their presence brings a unique sense of warmth, happiness, connection, and wellbeing to the workplace — a reflection of the culture we are proud to foster at Mars. As a business deeply rooted in science-backed pet care and purpose-led growth, Mars wants more and more people to adopt and welcome pets in their homes and partner with communities, policymakers, and shelters to build more pet-inclusive environments."

The survey marks the launch of a first-of-its-kind partnership between Mars and Calm which aims to explore and celebrate the deep connection between people and pets as a force for everyday wellbeing. Turning insight into action, Mars and Calm have teamed up to create new content to help support wellbeing while nurturing the bond with your pet. The Mars x Calm content collection is a series of pet-inspired content to help you relax, reflect and recharge. This is Calm’s first collection created just for pet lovers and inspired by the mutual relationship between people and their pets.

Greg Justice, Chief Content Officer, Calm said, “Yet another reason to love our pets: the data shows they have a profound impact on mental health. That’s why we’re proud to partner with Mars, the global leader in pet care, to celebrate how pets enhance wellbeing for millions worldwide and to highlight diverse approaches to mental health support. Together, we are helping more people – and their pets – experience the proven benefits of the human-animal bond through real stories, science-backed tools, and supportive content.”

The survey marks the beginning of a long-term global collaboration between Mars and Calm. The new Mars x Calm content collection — now available on the Calm app — includes guided meditations, sleep stories, and mindfulness tools inspired by the human-animal bond.

By combining Mars’ deep commitment to pet care with Calm’s leadership in mental wellness, the initiative encourages a shift in how society views pets: not just as part of the family, but as part of our mental wellness toolkit.

The research was conducted by YouGov Plc on behalf of Mars. Total sample size was 31299 adults across 20 markets (UK: 2507, Brazil: 2502; Canada: 1347; Germany: 1584; Indonesia: 2510; India: 1001; Mexico: 1567; Malaysia: 1036; Poland: 1349; US: 3748; China: 1054: Belgium: 1084; Australia: 1525; New Zealand: 1066; Spain: 1322; Netherlands: 1074; France: 1526; Denmark: 1093; Sweden: 1070; Italy: 1334). Fieldwork was undertaken between 19th February - 31st March 2025. The survey was carried out online. The figures have been weighted at an individual country level to be representative of all dog and cat owners (aged 18+) in the respective markets.

Following the success of last year’s program, Big Idea Ventures and Mars Petcare will launch the second round of the Next Generation Pet Food Program, in collaboration with AAK, Bühler, and Givaudan.

Collaborative initiative between Big Idea Ventures and Mars Petcare to accelerate innovation in pet care

This initiative aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients, sustainable fats and proteins, and advanced processing technologies.

Mars is exploring alternative ingredients in its pet food products to create more sustainable, future-ready nutrition. As consumer preference evolves Mars is working to give pet parents the opportunity to make more environmentally conscious choices, while taking steps to reduce its own carbon footprint.

This year, Givaudan, a global leader in taste and wellbeing, joins AAK and Bühler as a collaborator, offering expertise in ingredient innovation and product development for humans and pets.

Andrew D. Ive, Founder and Managing General Partner of Big Idea Ventures, stated, "Working with Mars last year was fantastic! We want to take the learnings and implement them on a big scale as we continue to search for and develop sustainable solutions for the pet food ecosystem. Last year, the teams from Mars Petcare, Bühler, and AAK offered invaluable insights to our startups. Now, by integrating Givaudan into the mix, we will further enhance the resources available to the startups we choose.”

Paul Gardner, Commercial VP, Mars Pet Nutrition added, “We must invest in innovation to help us source the best ingredients and build a future where the planet stays healthy, and where people and their pets are thriving. We’re excited to be launching the second round of this program harnessing the creativity of startups, alongside partners that share our vision”

“We were thrilled at the enthusiastic response we got from last’s program. It is a testament that innovative startups are the driving force behind the future of sustainable pet nutrition. The program offers a unique opportunity for visionary entrepreneurs to collaborate with leading industry experts, access state-of-the-art technology, and accelerate their impact on the global petfood market. I encourage all startups with bold ideas and a passion for transformation to apply and help us shape a healthier, more sustainable future for pets and planet alike,” said Dr. Ian Roberts, CTO at Bühler Group.

Niall Sands, President Commercial Innovation and Development, AAK, shared that the company is excited to support pet food innovators to bring nutrition and health-promoting functionality to our beloved pets. They look forward to exploring how innovation in this space is helping pet parents support and care for our 4-legged family members.

Fabio Campanile, Global Head of Science & Technology, Givaudan Taste & Wellbeing, noted, “Givaudan is excited to be part of this program as it presents a unique opportunity to collaborate with innovative startups and partners, paving the way for a more sustainable and enriching world for pets. We look forward to building on our current capabilities in the pet food space as well as exploring new technologies.”

Companies selected for the program will benefit from expert guidance, potential commercial partnerships, and the opportunity to showcase their solutions on a global stage at Asia-Pacific Agri-Food Innovation Summit in Singapore from November 4–6, 2025.
 

Winners of the 2024 Global Pet Food Innovation Program include BiomeMega, Anomaly Bio, KIDEMIS, String Bio Private Limited, MiAlgae, who have been under the mentorship of Big Venture Idea, Mars, AAK and Bühler. The startups have gained insights from top pet food experts and collaborated with leading CPG, ingredient, and technology companies to further develop their concepts with the potential to develop future long-term collaborations.

The program is open to startups from around the world, with a strong preference for scalable solutions that can demonstrate real-world impact and sustainability. While APAC-based startups are preferred, companies from all geographies are encouraged to apply.

For more information, visit bigideaventures.com/petfoodprogram. Interested startups are encouraged to apply here as early as possible and will be able to do so until July 16.

Elephants in Haathi Gaon in Jaipur : Shubhobroto Ghosh

World Animal Protection has consistently raised the issue of abuse of wildlife entertainment worldwide. This includes displays like tiger selfies in Thailand, elephant rides in Amer Fort in Jaipur in Rajasthan in India and dolphin shows at SeaWorld in several venues in the United States of America. World Animal Protection has conducted investigations on captive tigers in Thailand, captive elephants in Thailand, India and Indonesia and captive dolphins in USA, Netherlands and Thailand. These researches show that the welfare of these captive animals is severely compromised in these wildlife entertainment venues, and especially so in situations where they are compelled to come into proximity with humans. Close contact between wild animals and humans can cause undue stress to animals and additionally risk injury and spread of diseases(zoonoses) between humans and animals. After coronavirus, these interactions are risky and antithetical to harmonious man animal relationships.

Tiger in Rohtak Zoo in Haryana: Shubhobroto Ghosh

“The recent incident of tiger mauling an Indian tourist in Thailand makes us reinforce the necessity of responsible choices in tourism,” says Gajender Kumar Sharma, Country Director of World Animal Protection in India. “Spectacles like tiger selfies and elephant rides in Amer Fort represent a travesty of nature that is inimical to animal welfare and environmental preservation. Wild animals like tigers and elephants should be cherished where they belong, in the wild and not exploited in captivity to serve vested interests of humans.”

To raise awareness on ethical wildlife tourism, World Animal Protection encourages tour companies to desist from offering captive wildlife entertainment as part of their itineraries. There are more than two hundred companies that have taken the wildlife friendly pledge of World Animal Protection worldwide. The latest company to become wildlife friendly in India is Her Expeditions, a travel company promoting women’s travel. Her Expeditions has now decided to highlight the cause of animal welfare alongside those of women as part of their company policy. World Animal Protection is also highlighting wild animal abuse persistently in the media and

Bearing environmental preservation in mind, World Animal Protection also raises awareness on the harmful effects of factory farming and excessive meat consumption that leads to destruction of habitat for wildlife. Growing concern for the environment and awareness on the welfare of animals are intertwined in the modern world. Tackling wildlife in entertainment and changing our diet can make the world a more habitable place, that, as the astronomer Carl Sagan stated to be a pale blue dot, “the only home we have ever known.”

WHISKAS® Brand Teams Up with Sanya Malhotra to Spotlight WHISKAS® Wet Cat Food 

The WHISKAS® Wet Cat Food campaign works to resolve mealtime dilemmas, ensuring both pets and owners can enjoy pleasant mealtime experiences. Set in a lively kitchen filled with culinary ambition, the digital film follows Sanya Malhotra as she auditions a hopeful chef trying to impress her and more importantly, her discerning cat. From Nawabi Fish Rice to classic Khichdi, dish after dish is met with a firm “Rejected!” from Sanya. It’s only when the chef realizes who the real boss is that he presents a game-changing option – WHISKAS® Wet Cat Food. As the cat eagerly tucks in, the film humorously drives home a simple truth: even fussy cats prefer WHISKAS® Wet Cat Food¹. With a playful tone and relatable pet-parent moments, the film reinforces the brand’s promise of taste, nutrition, and satisfaction in every bite.

WHISKAS® | Sanya’s Recipe Hunt for Her Fussy Cat

Ad link: You don’t need a chef to find a meal your fussy cat prefers. All it takes is WHISKAS®️

Kannada & Malayalam

Sanya Malhotra isn’t just the face of the campaign; she's also a passionate and experienced cat parent. Known for sharing candid moments with her beloved cat on social media, Sanya brings authenticity and warmth to the campaign. Her real-life experience as a pet parent, dealing with mealtime fussiness, makes her the perfect voice for the WHISKAS® Brand message of taste, trust, and nutrition.

Sanya Malhotra shares her thoughts on the campaign, "As a cat parent, I understand how challenging mealtimes can be. The cat in the film is expressive and very particular, just like my cat at home. WHISKAS® Wet Cat Food has been a game-changer when it comes to mealtimes. She clearly loves it, and I love that it’s nutritious and easy. This campaign is personal because it mirrors our real-life experience."

Ayesha Huda, Chief Marketing Officer, Mars Pet Nutrition India, added, "India remains one of the world's lowest pet food adoption markets, with less than 10% of cat parents opting for scientifically formulated pet food². This is concerning because cats have specific dietary requirements that typically cannot be met by homemade food or generic diets. Through our latest digital film featuring Sanya Malhotra, we’ve taken a relatable yet impactful route to highlight just how discerning cats can be when it comes to food and underscoring the importance of healthy, wholesome and delicious meals for our beloved pets.”

Backed by science and loved for its taste, WHISKAS® Wet Cat Food is tailored to meet the specific dietary needs of cats, who require nutrition that typical homemade or generic diets often fails to provide. Each pouch offers 100% complete and balanced nutrition, made with real meat, supports hydration through the moisture in gravy, and is available in a variety of flavours like Chicken and Tuna.

India is experiencing a significant surge in cat ownership,² with over 70% of kitten owners being first-time pet parents. However, despite this increase, India remains one of the lowest markets globally when it comes to meeting the nutritional requirements of their pets. Crafted to satisfy the selective appetites of cats, WHISKAS® Wet Cat Food offers a winning combination of delicious flavours and perfectly portioned, scientifically designed meals for optimal nutrition.

¹ Disclaimer: Study conducted by Mars Petcare India, Oct ‘23

² Disclaimer: Study conducted by Mars, Global Pet Parent Survey, Oct 2024.

The PEDIGREE® brand in India Reimagines Pet Nutrition as a Love Language in its Latest Campaign with Bhumi Pednekar

The PEDIGREE® gravy range is meticulously formulated to provide 100% complete and balanced nutrition, ensuring that dogs receive the appropriate amounts of proteins, fats, carbohydrates, vitamins, and minerals in every meal. 

Beyond nutritional completeness, gravy offers several advantages that are sometimes overlooked. Its higher moisture content aids in maintaining proper hydration, crucial for overall health. The rich aroma and texture make wet food more appealing, especially for picky eaters. The soft consistency is gentle on the digestive system, beneficial for dogs with certain medical conditions.

The PEDIGREE® gravy range, suitable for puppies and adult dogs, is made with real chicken in gravy and is a rich source of high-quality protein, calcium, dietary fiber, Omega 6, and Zinc—supporting holistic health and everyday vitality.

By integrating these functional benefits with the emotional narrative of love and care, the campaign aims to educate pet parents on making informed dietary choices that enhance their pets’ health and happiness.

Ayesha Huda, Chief Marketing Officer, MARS Petcare India, commented: “We launched this campaign to celebrate the unconditional love between pets and their parents and to highlight the PEDIGREE® gravy’s range as a meaningful expression of that love through complete and balanced nutrition. Our gravy not only offers delicious taste but also supports better hydration, improved digestion, and overall well-being for dogs.”

She further added “ Recent surveys indicate that over 60% of Gen Z and millennial pet parents in India view their pets as family and are actively seeking better nutrition options. Many are realizing that home-cooked food alone may not meet the specific nutritional needs of dogs, particularly concerning calorie conversion and complete nourishment. With Bhumi as a partner for the campaign we’re connecting emotionally while also educating pet parents on how simple choices like incorporating gravy food can significantly enhance their pet’s health. This initiative is not just about growing our brand—it’s about advancing the category by making nutrition more accessible, relatable, and heartfelt.”

India’s pet parenting landscape is undergoing a significant transformation. Pets are now considered integral family members, leading to a heightened focus on their health and nutrition. This shift underscores the importance of providing diets that are not only lovingly prepared but also nutritionally comprehensive.

Bhumi Pednekar shared, “My partnership with the PEDIGREE® brand in India is a natural extension of the deep love I have for my pet. PEDIGREE® is a legacy brand committed to delivering 100% complete and balanced nutrition, an intention I wholeheartedly support. Our campaign celebrates the special bond we share with our pets and highlights how we can express our love in a sweet and playful way. I couldn’t help but say ‘I love you’ to both Pedigree and my pet in the same breath. PEDIGREE®’s wet food range is the perfect choice for my pet because it meets its nutritional needs and has an irresistible taste.”

The campaign, produced by Kulfi Collective, extends beyond digital platforms through interactive installations in dog-friendly parks and collaborations with key regional influencers, ensuring widespread reach and cultural resonance. With ‘I Pouch You’, The PEDIGREE® brand in India combines emotional storytelling with product education, reinforcing the message that feeding better is not just a choice—it’s an act of love.

Ad Links: Pedigree Gravy - Bhumi's Unconditional Love for Beau Bhumi and Beau Play Who’s More Likely To?

About Mars Petcare
Mars Petcare, part of Mars, Incorporated, is a global leader in pet care with over a century of history in advancing the health and well-being of pets. With brands like PEDIGREE®, WHISKAS®, ROYAL CANIN®, GREENIES™, and SHEBA®, Mars Petcare serves the needs of pets in more than 50 countries. Its commitment to pet health extends through veterinary care, genetic research, and a deep-seated mission to create “A BETTER WORLD FOR PETS.” With a focus on innovation and a belief in the power of pets, Mars Petcare is dedicated to nurturing the bond between pets and their families around the world.

(L-R) Dr. Chinny Krishna, Mrs Maneka Sanjay Gandhi, Hon'ble Justice Mr PN Prakash, Mr. A L Somayaji, Mr V Sriram

Celebrating Blue Cross and its 60th anniversary, one cannot stop but applaud the achievements of the Sundaram family and all the others who have volunteered and worked for the Blue Cross of India, since its first registration in 1964. The most active animal welfare group in the country that has many firsts to its credit. The first of a new genre of animal protection groups  that were concerned with all animals, the one that pioneered some path breaking initiatives like the Animal Birth Control (ABC) programme,  the first time in the world, where the sterilization of street dogs was put forward as a humane approach to control growing dog population, first in the world to begin interactive computer programmes as an alternative to dissection of animals in schools, and the first animal welfare group in India to get the Platinum Level certification for transparency from GuideStar India in 2013.

Speaking on the occasion, Dr. Chinny Krishna the co-founder of Blue Cross and the Praani Mitra awardee from the Indian government for his lifetime of animal service shared that running any organisation for 60 years was difficult; running an organisation in the animal welfare field, a Herculean task. Welcoming Mrs. Maneka Gandhi and thanking her for her presence, Dr. Krishna said, "Much of the work done wouldn't have been possible, but for the sympathetic listener in parliament, Mrs. Maneka Gandhi, who was able to understand what was done and being done, and her diligent follow ups with legislation on aspects of animal welfare."

"Till 1987, the Blue Cross of India was a volunteer group with 24x7 ambulance services driven by off duty Indian Airlines pilots. Of course, it helped that both my parents were pilots - my mother, Usha Sundaram, was India's first woman pilot and as the pilots of the Mysore Maharajah's "luxury" aircraft VT AXX, had the honour and privilege of flying   Sardar Patel on his mission to unite the princely states to form the Indian Union.  Even today, we are fortunate in having a group of professionals who donate their time and efforts on a purely honorary basis to look after much of the administration and special projects like our adoptathons and the Great Indian Dog Show for Indies and non-pedigrees. This ensures that donations received by us are not unduly eroded by “administrative expenses," he added.

Please do visit our website  www.bluecrossofindia.org

Elephant in Haathi Gaon in Jaipur Credit Shubhobroto Ghosh
 

For years, the captive elephants of Jaipur have endured brutality of all sorts, including the use of the ankush and food and water deprivation to bend them to the will of humans who seek to exploit them for rides and activities like painting and handling. Experience of the coronavirus pandemic gives us evidence that proximity to wild animals in confined spaces can give rise to zoonoses that can afflict both humans and animals. Apart from compromised animal welfare and abetment to wildlife trade, both legal and illegal, wild animals in entertainment, like the elephants of Amer Fort in Jaipur, represent a travesty of man’s relationship with nature.

Wild animals have evolved to live free where they belong in the wild, elephants and tigers in pristine forests and dolphins in the open ocean. To incarcerate these animals in captivity for human pleasure is not only animal abuse but also representative of the wrong kind of education about the natural world and the nature of animals in general. The need of the hour is to protect wildlife in the wild, in protected areas and beyond. There is also a need to be mindful of current factory practices that destroy the habitat of wild animals and cause untold suffering to domestic livestock. Dietary patterns and livestock rearing practices have to change to safeguard the welfare of domestic and wild animals.
 

There is a new proposal of the Rajasthan government to create a zoo in Alwar. “World Animal Protection proposes to the government of Rajasthan to allocate some space in the proposed zoo to accommodate the sick elephants of Amer Fort,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India. “By aiding the cause of rehabilitation of the captive elephants that are suffering in Amer Fort and Haathi Gaon, the new zoo in Alwar can set an example for all captive animal facilities in India and abroad that wild animals can be rehabilitated within a zoo setting. This act of accommodation of abused wild animals in a zoo facility can redefine the role of zoos in conservation and animal welfare.”
 

“In addition to addressing the needs of wild animals directly, we need to be mindful of livestock farming practices to ensure that animal welfare is not compromised and that wildlife habitat is not destroyed,” added Mr Sharma.
 

Every day is World Wildlife Day and for animals like the captive elephants of Amer Fort in Jaipur, relief and rehabilitation cannot come sooner to drive home the concept that wildlife belongs in the wild.
 

For more information please contact : Mr Gajender Kumar Sharma : gajenderksharma@worldanimalprotection.org.in. Phone : 9313333283

Bisleri’s ‘Bottles for Change’ collaborates with Panna Tiger Reserve to support sustainable conservation on World Wildlife Day
 

Panna Tiger Reserve, spanning 542.67 km² across the Panna and Chhatarpur districts, is a renowned sanctuary recognized with the Award of Excellence in 2007 as India’s best-maintained national park by the Ministry of Tourism. Now home to over 100 tigers, the reserve stands as a testament to India’s dedicated conservation efforts.
 

As part of the collaboration, the Bottles for Change project has been introduced in the reserve, incorporating multiple plastic waste management initiatives. Six display boards have been installed along forest roads to educate visitors on responsible plastic disposal. Additionally, ten used plastic collection banks have been provided to encourage tourists and locals to segregate plastic waste for proper recycling. The initiative also includes awareness programs that actively engage local communities and stakeholders to maintain the reserve’s ecological balance and natural beauty.
 

The launch event was graced by esteemed dignitaries such as Smt. Anjana Suchita Tirkey, IFS, Field Director, Panna Tiger Reserve, Department of Forest, Madhya Pradesh; Shri Mohit Sood, IFS, Deputy Director, DFO, Panna Tiger Reserve; Smt. Harman Tripati, IFS, Additional Director, Panna Tiger Reserve; Shri V.B. Kumar, (IFS) (Retd.), former Principal Chief Conservator of Forests (PCCF), & Head of Forest Force (HoFF), Mr. K. Ganesh, Director, Sustainability & Corporate Affairs, Bisleri International.
 

Smt. Anjana Suchita Tirkey, IFS, and Field Director, Panna Tiger Reserve, highlighted the importance of conservation and the need for collective action to protect wildlife. She remarked, "Protecting wildlife means protecting our future. This World Wildlife Day, let’s stand together for the voices that cannot speak and the nature that sustains us all."
 

Shri V.B. Kumar, IFS (Retd.), former PCCF & HoFF, underscored the connection between biodiversity conservation and sustainable development, stating, "Wildlife conservation is key to achieving the SDGs—protecting biodiversity ensures a sustainable planet, thriving ecosystems, and a future where nature and humanity coexist in harmony."
 

Mr. K. Ganesh, Director, Sustainability & Corporate Affairs, Bisleri International, reiterated the brand’s commitment to sustainability. He said, “Our partnership with Panna Tiger Reserve is a testament to Bisleri’s commitment to sustainability and wildlife protection. By integrating plastic waste management into the conservation landscape, we take a crucial step toward preserving biodiversity while promoting a circular economy. We deeply appreciate the dedication of the Department of Forest, Madhya Pradesh, whose efforts have made this milestone possible. This collaboration strengthens the Reserve’s mission to balance ecological preservation with sustainable waste management solutions.”

The partnership with Panna Tiger Reserve aligns with Bottles for Change’s larger mission of fostering a sustainable and circular economy. By integrating plastic waste management within an ecologically significant site, the initiative strengthens environmental conservation while encouraging responsible recycling practices within local communities. Through such collaborations, Bisleri continues to champion sustainable practices, reinforcing its dedication to a greener and cleaner future.

About Bottles for Change

Bisleri’s Bottles for Change initiative addresses plastic waste management by promoting responsible plastic usage, disposal, and recycling. The program works to change perceptions about plastic, positioning PET bottles as valuable recyclable resources rather than waste.
 

Since its inception, the initiative has engaged over 2.63 million citizens across 34 cities, partnered with 5,343 housing societies, 1,669 schools and colleges, 1,093 hotels and restaurants, and 1,272 corporates to drive plastic collection and segregation.
 

Through this initiative, Bisleri continues to champion sustainable practices, reinforcing its commitment to a cleaner, greener, and more environmentally responsible future.
 

About Bisleri International Pvt. Ltd.

With a legacy of over 54 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighboring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavors, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating a greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Mars Petcare and Swiggy Instamart's joint effort to provide shelters for community dogs

This third leg of the initiative aimed to provide essential warmth and comfort to community dogs and cats, helping them brave the winter season. With pollution levels adding to the health challenges faced by street animals, these strategically placed shelters became critical lifelines, ensuring their safety and well-being. uStrategically placed in high-need areas, the shelters provide a vital refuge—shielding them from extreme weather and offering a rare moment of comfort amid their struggles. To extend the impact, Mars Petcare partnered with Friendicoes SECA to maintain these mobile shelters, ensuring they remain equipped with essential food and water for dogs and cats on the streets. This collaboration strengthens the initiative’s sustainability, providing consistent care and support throughout the winter season.

Reflecting on the initiative’s success, Salil Murthy, Managing Director, Mars Petcare India expresses that, “At Mars Petcare, we believe in not just caring for pets but also standing by the community animals who bring so much love and companionship into our world. Phase III of Paw Protecc’s winter shelter initiative is just one of many steps that we as industry leaders are taking to ensure that street animal is left out in the cold. Every life matters, and through this initiative, we hope to extend kindness and protection to those who have no one else looking out for them. Mars Petcare will remain unwavering in its mission to create a world where animals are loved, protected, and cared for and we’re glad to partner with Swiggy Instamart to champion this. As more people come together for this cause, Mars Petcare continues to lead the way, proving that a little warmth—both in shelters and in hearts—can truly make a difference.”

The BETTER CITIES FOR PETS™ helps cities be pet-friendly so more people can enjoy the benefits of a life with pets. It was created by Mars Petcare and includes a playbook for cities, an assessment tool, a city certification program, and free online resources. Paw Protecc continues Mars' significant legacy of supporting nearly 10 million vulnerable pets globally over the past three years. Launched in August last year, the Paw Protecc campaign received widespread appreciation for its efforts in enhancing the well-being of community animals. As part of the initiative, more than 200 shelters were delivered across Delhi, Mumbai, and Bangalore, ensuring safer spaces for pets and reinforcing the vision of a more pet-friendly world. Since its launch, 500 mobile shelters have been deployed by Mars Petcare and Swiggy Instamart as part of this campaign.

A Unique Initiative for Community Animals

What sets the Paw Protecc Initiative apart is its focus on providing mobile shelters that are strategically placed at common feeding points across the city. These shelters offer reliable protection for homeless pets, shielding them from extreme weather conditions throughout the year. Each mobile shelter is shared by multiple community dogs, ensuring that many animals benefit from a single placement.

Numerous kittens, puppies, and adult community animals have embraced these shelters, finding in them a place they can call their own. The initiative has garnered widespread support from animal lovers and caregivers who actively maintain these shelters and care for the pets in their vicinity. This compassionate network of pet lovers plays a crucial role in sustaining the initiative, ensuring that community animals continue to receive food, water, and protection.

About Mars Petcare

Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world's pets – including brands PEDIGREE®, WHISKAS®, ROYALCANIN®, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™ as well as the Waltham Petcare Science Institute which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. We're also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs and cats, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND programs that drive innovation and disruption in the pet care industry. We're also dedicated to providing a safe and fun place for dogs to stay and socialize at over 200 Camp Bow Wow® doggy day care and boarding facilities. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.

L-R: Supertails Co-founders - Vineet Khanna, Varun Sadana & Aman Tekriwal

Guided by the vision to create a holistic pet care ecosystem, Supertails has committed to bridging the gaps in India’s pet healthcare sector. With a pet population nearing 38 million, the country faces a significant shortfall in accessible healthcare for pets. Currently, over 70% of pets in India do not receive regular veterinary care, and only 10% receive preventive healthcare, such as vaccinations and routine check-ups. This lack of essential care can lead to preventable health issues that affect pets’ quality of life.

Additionally, vet visits are fraught with anxiety for many pets and pet parents alike. Pets often experience stress due to unfamiliar environments, new smells, and the presence of other animals. Pet parents, too, share this distress, struggling to soothe their companions while worrying about their well-being. Recognising this, Supertails’ new clinic is purpose-built to address these challenges and prioritise the emotional and physical comfort of pets.

“In our three-year journey to build a holistic pet care ecosystem, we’ve seen firsthand the challenges pet parents face,” shared Supertails Co-founder Vineet Khanna. “As pet parents ourselves, we understand the fear and anxiety that comes with vet visits. That’s why we’ve created a clinic that not only prioritises high-quality care but also focuses on the emotional well-being of pets. Healthcare is one aspect of pet care that requires more than just expertise-it demands compassion, empathy & most importantly hand holding.”

Since its inception in 2021, Supertails has pioneered a comprehensive digital platform to handhold Indian pet parents in their pet parenthood journey. Through its website and app, Supertails offers the largest assortment of pet essentials, including food, treats, accessories, and more, while also providing access to telemedicine, online vet consultations . Over the past three years, Supertails has served more than 500,000 customers, launched three private labels, and embraced the quick delivery wave with same-day delivery in cities like Delhi, Mumbai, Hyderabad and 120 min delivery in Bengaluru. Supertails has dispensed over 100,000 pharmacy orders and facilitated more than 250,000 vet consultations in the past year alone. With 90% of India’s pet parents being first-timers, Supertails' tech-driven approach has been pivotal in delivering convenience, accessibility, and speed to meet their evolving needs.

Recognising that pet healthcare requires a hands-on approach that goes beyond digital solutions, the founders saw an opportunity to expand offline with a clinic, marking a significant step forward in their mission to redefine pet care by prioritising the emotional and physical well-being of pets.

At the heart of Supertails' new clinic is its commitment to reducing fear, anxiety, and stress associated with any vet visit-something every pet parent has experienced at least once. Be it a complete groom or the customary annual vaccination shot, each parent desires exceptional handling and the best possible care. Relaxed pets allow for better and more focused diagnosis and treatment, ensuring a calmer and more wholesome experience for all involved.

“Most pets dread a visit to the vet, and that fear can have long-term effects on their emotional and physical health,” explained Dr. Swathi Hareendran, Head Veterinarian at Supertails+ Clinic Koramangala. “Fear Free^TM Certification ensures we address those fears head-on. From the moment a pet enters, we focus on making their experience as stress-free as possible, which improves their overall health outcomes.”

The clinic’s design reflects this philosophy, with different waiting areas for cats, dogs and small animals to cater to different needs, dedicated consultation rooms for dogs and cats, and stress-reduction tools like toys and treats. Operating daily from 9 am to 10 pm, the nearly 2500 sq. ft. facility also features an on-site pharmacy, OPD, radiology rooms, grooming spaces, and a diagnostic lab-all tailored to provide a seamless and calming experience for pets and pet parents alike. In the coming months, Supertails plans to introduce at-home care services, providing further support for pet parents post-consultation.

Looking ahead, Supertails plans to expand its offline presence with three additional clinics in Bengaluru in the next 90 days. The learnings through the pilot phase will serve as a foundation for Supertails to expand its model across India, reaffirming its commitment to transforming pet healthcare nationwide.

About Supertails
Founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails is a Bengaluru-based pet care brand dedicated to empowering pet parents across India. Offering a range of services, including pet supplies and online vet consultations (with over 250,000 vet consultations), Supertails has redefined pet care through its tech-enabled solutions. In 2025, it launched India’s first clinic in Bengaluru with 100% Fear Free^TM Certified vets, marking its entry into on-ground pet healthcare to address critical gaps in veterinary services.

For more information, visit Supertails.com.

Nishma Singhal, Founder, Zoivane Pets

The brand’s innovative offerings include its Pet Behavior Corrector Spray, which is a safe and humane solution for addressing unwanted behaviors such as barking, jumping, and food stealing. By mimicking natural animal warnings with a hiss sound, this spray interrupts bad habits and fosters positive behavior when used alongside a rewards-based training approach.

Another featured product is the Potty Training Spray, a patented formulation designed to train pets to urinate or defecate in specified areas by sending them an odd fragrance. The spray is safe and non-toxic and may also be used indoors or outside: a great product that will help new pet parents with house training.

Aims to keep your home clean and smelling good, the brand offers Pet Odor Remover with a black currant fragrance. It is a strong but non-toxic formula for removing tough pet odors from surfaces such as carpets, upholstery, and bedding, with refreshing black currant fragrance as a residue.

Complementing the first one is Pet Stain and Odor Eliminator Spray, meant to eliminate persistent stains and combat odors, such as pet urine. It has a mild, refreshing scent that leaves the home feeling clean and inviting. It is safe for use on carpets, furniture, and other surfaces, ensuring your home remains fresh and clean.

The Home Cleaning Kit for Pet Parents is, therefore, another one of its solutions for cleanliness. It is a special collection tailored for pet owners, consisting of products that are environmentally safe for cleaning. This makes it a lot easier to maintain a healthy home for you and your pet.

Nishma Singhal, Founder, Zoivane Pets said, "Our mission at Zoivane Pets is to make pet parenting joyful and easy-going. Products we create are yet another way that we keep true to our commitment toward innovation, safety, and sustainability. We aim to build a bridge between pets and their parents to provide effective solutions that ensure their daily fun.”

With a focus on natural, safe, and practical pet care solutions, Zoivane Pets revolutionizes the way pet parents care for their furry companions.

About Zoivane Pets
Zoivane Pets is a leading Indian pet care brand with premium grooming, training, and cleaning products designed to improve pet wellness and make it easier to be a responsible pet parent. Founded by Nishma Singhal, the brand's mission is to deliver sustainable solutions to promote sustainable pet parenting.

thePack.in team
 

Shobhit Mohanty, Founder of thePack, said, “India is home to a growing number of first-time dog parents. Without proper guidance, the journey to raise dogs can be quite overwhelming for first time parents. Limited access to expert advice, essential information and resources has led to India boasting the world’s highest pet abandonment rate. We're committed to bridging this gap. Our goal is to empower parents with the knowledge and support they need to raise happy, healthy dogs. With this funding, we'll expand our reach, strengthen our community and solidify our position as India's most trusted educational platform for pet parents.”
 

As per industry reports, the pet population in India stands at approximately 35 million, growing at a CAGR of 15%. However, India also boasts the highest pet abandonment rate in the world with nearly 50% current and previous pet owners stating they have relinquished a pet, compared to 28 per cent globally. As per thePack team, most of these abandonments are due to preventable health and behaviour issues in dogs, which can be solved through a more informed and pro-active approach.  By democratizing access to expert advice and pet care education, and by creating a supportive pet parents’ community, thePack seeks to make it easier for pet owners to raise dogs and reduce the pet abandonment rate in India.
 

Rohit Kalsi, Investor, added, “As passionate pet parents and entrepreneurs, we see immense potential in thePack to democratize access to quality dog care in the country. By making it easy for first-time pet parents to receive qualified expert guidance, we’re confident that thePack will not only simplify pet parenting but also fuel industry growth and bring a positive change to the ecosystem. We’re proud to be a part of this movement.” 
 

thePack.in was started in Nov 2020 by a group of first-time pet parents who faced innumerable challenges in raising their dogs. Over 4 years, thePack has helped 20,000+ pet parents learn more about their dogs and adopt best practices.  Their team of certified experts have hosted thousands of online and in-person events, consultations and other interactive educational sessions to solve the challenges that pet parents face in raising their dogs.
 

About thePack

thePack.in is a petcare startup that is dedicated to helping Indian pet owners live happier lives with their pets. We make it easy for pet parents to get expert help, access educational tools and resources, and learn more about their dogs with a like-minded and supportive pet parent community. Our goal is to solve the problems faced by pet parents all over India & reduce the pet abandonment rate.
 

Since starting up in Nov 2020, thePack.in has directly interacted with and helped over 20,000+ parents in their journey. The team is made up of India’s most qualified petcare experts, who boast a collective experience of 100+ years of working & have worked with 3000+ dogs.

.

Mars Petcare released the India findings from its Global Pet Parent Survey

With pet ownership on the rise and people considering pets an important part of their lives, the survey results signal a new era of pet parent centricity in which emotional connections between pet parents and their pets are stronger than ever.

For Gen Z and Millennials pets are companions who provide unconditional love, alleviate stress, and make great companions to bond with. More than 64% of young dog owners and 60% of young cat owners in India reported that their pets helped reduce stress and anxiety. These numbers reveal that pets are an integral part of their life. Pet adoption starts at least 3 months or younger, with 67% puppies and 70% kittens.

The survey reveals that there’s still a journey ahead in raising awareness about adoption. Only 6% of puppies and 4% of kittens are adopted from shelters, with 17% of puppies and 10% of kittens being acquired through breeders and, maximum, through pet shops, with 23% of puppies and 19% of kittens. This indicates a significant opportunity to promote adoption and responsible pet ownership, potentially leading to a more compassionate pet care culture in India.

Salil Murthy, Managing Director of Mars Petcare India, commented on the findings: “This survey highlights a new generation of Indian pet parents who view their pets as essential to their well-being. Young Indians are not only adopting pets in record numbers but are also prioritizing the emotional and mental benefits these relationships bring. At Mars Petcare, we are obsessed with pet parents and are always listening and learning from them. The Mars Global Pet Parent Study reflects our commitment to learn and share awareness about how pet ownership is evolving worldwide. It’s no longer ownership; it’s become a lifelong relationship. India is no different. Just as they care about their own health, Gen Z is equally committed to the health and nutrition of their pets. As leaders in pet care, we ensure every product in our portfolio provides 100% complete and balanced nutrition wherever pets are. Beyond nutrition, we aim to ease pet parents’ challenges and build a better world for pets. Our initiatives like building Better Cities for Pets, organizing National Adoption Weekends, deploying mobile shelters across key metros, and partnering with animal welfare organizations in multiple cities are a testament to our commitment to this purpose.”

Globally, Mars Petcare’s survey reveals similar trends in pet ownership, with 56% of people worldwide identifying as pet parents, and nearly half of them being first-time owners. Around 37% of global pet parents view their pets as the most important thing in their life, showing that this deep bond between people and pets extends beyond borders. With insights like these, Mars Petcare continues to innovate and evolve its offerings to meet the needs of pet parents around the world.

Other Key Insights

Key Insights from the Mars Global Pet Parent Study: Conducted over 30 days in early 2024, Mars Petcare’s study surveyed 20,000 pet parents across 21 countries, including Canada, USA, Mexico, Brazil, Spain, UK, France, Germany, Italy, Poland, Turkey, South Africa, China, Thailand, Indonesia, Philippines, Japan, Australia, New Zealand, and India. This groundbreaking study—the largest of its kind—reveals how pets profoundly impact lives worldwide and the evolving priorities of today’s pet parents.

Pet Ownership is Expanding and Evolving

• Growing Pet Ownership Globally: Over half (56%) of respondents globally are pet parents -With 47% being first-time owners. In India, first-time pet parents rise to 69%.
• Pet Prioritization: Gen Z and Millennials lead a more emotional approach to pet ownership, with 47% of global Gen Z dog owners and 43% of cat owners saying their pets are “the most important part of their lives.” In India, this number is a remarkable 66% for dog and cat owners.
• Younger Pets for Younger Generations: Globally, 70% of puppy owners and 72% of kitten owners are Gen Z or Millennials, reflecting their desire to start early bonds. Pet Parents’ Satisfaction and Challenges
• High Satisfaction with Pets’ Impact: Globally, 37% of pet parents feel their pets are central to their lives, with India showing an even stronger bond at 68%. Dog owners value unconditional love (42% in India) and family completeness (40%), while cat owners highlight entertainment (43%) and stress relief (41%).
• Guilt Around Leaving Pets Alone: One-third of global dog owners (33%) and 32% of Indian dog owners feel guilty about leaving pets alone. For cat owners, this rises to 38% in India.

Barriers to Pet Ownership and Pet Friendliness

• Key Barriers: Globally, challenges include unsuitable living conditions and the commitment level. In India, emotional pain from pet loss (23%) is a top reason for not owning a dog, while living conditions and furniture concerns impact cat ownership.

• Pet-Friendliness of Neighborhoods: While 42% globally find their neighborhoods pet-friendly, India ranks higher, with 56% viewing it positively. However, 9% of Indian respondents still hold negative sentiments about having pets in their neighborhood.

Adoption and Mars Petcare’s Commitment

• Encouraging Pet Adoption: Most pets are acquired through friends, family, or breeders, with minimal adoption rates. In India, 23% of dogs and 19% of cats come from pet shops, while adoption rates remain low at 6% for dogs and 4% for cats.

• Building a Better World for Pets: Mars Petcare’s mission, exemplified by the 16th annual Global Adoption Weekend now going global, reaffirms their commitment to “A BETTER WORLD FOR PETS.” This includes the BETTER CITIES FOR PETS™ program, promoting pet-friendly environments, and the WHISKA’s Meowzer campaign, supporting pet adoption and reducing pet homelessness.

Driving Innovation to Meet Pet Parents’ Needs

• Adapting to Pet Parents’ Changing Needs: As the world’s largest pet food provider, Mars Petcare serves over 400 million pet parents globally, embedding pet-centricity into their DNA.

• Advancing Pet Care with a Purpose: For nearly 90 years, Mars Petcare has led in quality pet food, products, and services to support their core purpose: creating a better world for pets. With each initiative, Mars Petcare works to evolve with pet parents and break down common barriers, ensuring a fulfilling experience for pets and families.

About the survey

• This survey was commissioned with Ipsos by Mars, Incorporation

• Online survey in 20 markets with more than 20,000 dog/cat owners and non-owners (with a minimum of 500 cat parents and 500 dog parents in each market). Markets included:

• Canada, U.S., Mexico, Brazil, South Africa, UK, Germany, France, Italy, Spain, Turkey, Poland, India, Thailand, Indonesia, Philippines, China, Japan, Australia, New Zealand

• Cat and dog parents are defined as people (aged 18-65) who are responsible for the decision making or care of their cat/ dog (including its feeding, health, and overall well-being). This involves the commitment to provide for the pet's needs throughout its life. The cat/ dog had to be domestic or tamed and kept in a household primarily for non-commercial purposes.

• The online sample includes some rural coverage but is likely to be over-representative of population for urban area:

• Total surveyed n=57,756

• Total interviewed about their cat/ dog n=21,106

• Total dog owners n=10,551

• Total cat owners n= 10,555

• Total dog non-owners n=34,890

• Total cat non-owners n= 37,687

• Quota sampling tailored for each market was applied to ensure that the age, gender and regional profile of both cat and dog owners each reflected the national proportions of these demographics in that market.

• Gen-Z: 18-27 y.o.; Millennials 28-43 y.o.; Gen X: 44-59 y.o.; Boomers 60+ y.o

• Data reported at a global level reflects the mean result across all the countries where the survey was conducted. It has not been weighted to reflect the population size of each country.

• Fieldwork was conducted between 1^st March – 4^th April 2024

• Ipsos contact: Victoria Edmonds (victoria.edmonds@ipsos.com)

Animals killed in ritualistic hunt Photograph HEAL

The hunts, which are conservatively estimated to result in the deaths of 5,000 animals annually, target species ranging from wild boars and Bengal monitors to jungle cats, Indian flying foxes and greater coucals. Among these, seven species are listed as globally threatened on the IUCN Red List, including the Critically Endangered elongated tortoise and long-billed vulture. Additionally, 25 species fall under Schedule I of India’s Wildlife Protection Act, making their killing illegal under all circumstances.

The study also explored the motivations driving hunters. Wild meat consumption remains central to these events, often as part of celebratory feasts. However, some species, such as Bengal monitors, are also hunted for their skin, bones, and fat for use in traditional medicine or decorative items. Economic trade in wildlife derivatives was reported by a smaller proportion of hunters. Notably, personal enjoyment, rather than economic gain or subsistence use, emerged as the primary motivation for participating in the hunts.

Despite the scale of the issue, the study underscores opportunities for change. The authors call for strengthening law enforcement alongside targeted awareness campaigns to help communities transition toward sustainable practices, ensuring the preservation of both cultural traditions and West Bengal’s unique wildlife. Additionally, they recommend involving local stakeholders in the development of wildlife-friendly initiatives, offering a practical pathway to protect biodiversity while fostering community pride.

Dr Neil D’Cruze, lead author and Head of Wildlife Research at World Animal Protection, said, “Every year these large ritualistic hunts are a devastating blow for both local biodiversity and animal welfare. They typically involve thousands of hunters, leading to the estimated indiscriminate killing of at least 5,000 wild animals annually. Among the species most at risk are the Critically Endangered elongated tortoise, slender-billed vulture, and long-billed vulture, whose populations are already in steep decline. Beyond the staggering loss of threatened species, the methods used—such as spears, catapults, and bows—inflict immense suffering on animals, many of whom are left to die slow, painful deaths. The scale of animal suffering and its impact on ecosystems cannot be overstated."

Shubhobroto Ghosh, Co-author of the study and Wildlife Projects Manager at World Animal Protection India, said, "While ritualistic hunting may have deep cultural roots, it is illegal under Indian law. The Wildlife Protection Act, 1972, strictly bans hunting of Schedule I species, including the Critically Endangered long-billed vulture and elongated tortoise, granting them the highest protection. Our study, however, offers hope: these hunts are largely motivated by personal enjoyment rather than subsistence. Encouragingly, most hunters expressed interest in legal alternatives like wildlife-friendly tourism or nature-based festivals, which could sustain cultural traditions while safeguarding wildlife and instilling pride in the region’s rich biodiversity."

Gajender Sharma, Director of World Animal Protection India, said, “This study is not just about documenting a problem but finding solutions. The success of community-led conservation initiatives, such as the Khonoma Nature Conservation Sanctuary in Nagaland, shows what’s possible when people and wildlife thrive together. By offering wildlife friendly alternatives like wildlife photography, birdwatching, and eco-tourism, we can address hunters’ motivations for enjoyment while creating new opportunities. With combined efforts in law enforcement and community engagement, a positive transformation for both wildlife and people in West Bengal is achievable.”

Notes to Editors

For further information
Shubhobroto Ghosh, Wildlife Research Manager, World Animal Protection
Email: shubhobrotoghosh@worldanimalprotection.org.in
+91 (0) 9953 965 242

Bev Boyle, Head of Media, World Animal Protection
Email: Bevboyle@worldanimalprotection.org
+44 (0) 7968 415 856

Source
D’Cruze N, Elwin A, Ghosh S, Asfaw AE, Coulthard E, Megson D, Norrey J, Giri S, Mishra V, Adhya T, Chatterjee S, Banerjee M, Banerjee A, Harrington L (2024) Ritualistic hunts: exploring the motivations and conservation implications in West Bengal, India. Nature Conservation 56: 243-273.

Link to Open Access paper www.natureconservation.56.132178

Seven impacted species are categorised on the IUCN Red List as threatened:

• Critically Endangered elongated tortoise

• Critically Endangered long billed vulture

• Critically Endangered slender billed vulture

• Vulnerable common pochard

• Vulnerable swamp francolin

• Vulnerable pale capped pigeon

This research represents a collaboration between researchers affiliated with World Animal Protection, the Human and Environment Alliance League (HEAL), Manchester Metropolitan University (MMU), and the University of Oxford, Wildlife Conservation Research Unit (WildCRU).

About World Animal Protection 
World Animal Protection is the global voice for animal welfare, with more than 70 years of experience campaigning for a world where animals live free from cruelty and suffering. We have offices in 12 countries and work in 47 countries. We collaborate with local communities, the private sector, civil society, and governments to improve the lives of animals. Our goal is to change the way the world works to end animal cruelty and the suffering of wild and farmed animals. Through our global food system strategy, we will end factory farming and create a humane and sustainable food system that puts animals first. By transforming the failed systems that fuel exploitation and commodification, we will give wild animals the right to a wild life. Our work to protect animals will play a vital role in solving the climate emergency, the public health crisis, and the devastation of natural habitats.

About Human and Environment Alliance League
India's vast ecological richness and diverse life forms are confronting a myriad of challenges. Wildlife faces unprecedented exploitation and is declining rapidly. Life-sustaining ecosystems are losing their integrity due to short-sighted policies driven by an insatiable desire for commercial profits. To address these critical conservation challenges, a group of passionate young individuals from Kolkata, came together and formed HEAL in 2017. Conservation problems are seldom straightforward, and HEAL's approach to solving them is anything but ordinary. Embracing a multipronged strategy, we craft interventions that encompass scientific research, communities' engagement through transformative programs, wildlife, and environmental crime investigations, liaising with enforcement authorities and policymakers, and filing of Public Interest Litigations in pursuit of environmental justice. We believe not only in enforcing laws but also in shaping policies that ensure a sustainable balance between human activities and the preservation of our unique ecosystems.

About Manchester Metropolitan University
Manchester Metropolitan University has a driving ambition to discover and disseminate knowledge, to make higher education accessible and beneficial to all those with the passion and ability to succeed.

About Wildlife Conservation Research Unit
A University of Oxford first, founded in 1986, WildCRU was the first university-based conservation research unit in Europe. Today we are recognised as a world leader in our field.

Photos 
Photos to accompany the release are available at this link.

Vir Das announced as Hush Puppies India brand ambassador

Link to brand film: Instagram Link: bit.ly/419UaT3 | YouTube Link: bit.ly/4irQSki

In a hilarious take that perfectly captures both the brand and Vir’s vibe, the collaboration kicks off with a film that takes you straight to the ‘bright side’. It captures Vir Das preparing for a high-stakes ‘Get Ready With Me’ moment for The Emmys—dressed in a sharp suit and ready to dazzle. But wait—something’s missing. In true comedic fashion, he starts frantically searching his room for the one thing that will complete his look—his ‘puppies.’ After a series of ‘Where are my puppies’ moments, he finally finds them - a shining pair of Hush Puppies. Slipping into them, Vir finally proclaims “Hi this is Vir Das, finally ready for the Emmys, with my Hush Puppies.” It’s amazing how the right pair of shoes can effortlessly pull it all together!

Commenting on the partnership, Deepika Deepti, Head of Marketing, Bata India said, “We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question status quo & humane values perfectly resonate with Hush Puppies’ promise of style & elevated comfort.”

Commenting on the partnership, Brand Ambassador, Vir Das said, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs? It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the ‘bright side’!”

Crafted for those who want to look effortlessly stylish without breaking a sweat, Hush Puppies’ shoes redefine the balance between comfort and style. With its playful energy and Vir Das leading the charge, the brand is all set to bring its legendary ‘feel good’ philosophy to a new generation.

About Hush Puppies

Hush Puppies, a global footwear brand known for its iconic style and comfort, is retailed by Bata in India. Currently, there are 100+ Hush Puppies exclusive stores and the brand is retailed across 1000+ Bata Stores in the country. The brand launches new styles designed at par with global standards and trends every year. Check out their latest collection at stores near you and on bata.com.

About Bata India

For close to a century, Bata India has been a symbol of trust and quality for Indian consumers, serving 250,000 customers every day in 2023. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 1900+ stores (Company Owned and Franchise). Augmented by thousands of Multi multi-brand outlets and a robust omnichannel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.

Bata India’s mission is to make global trends and premium fashion accessible to all consumers through its extensive retail network. It is redefining the intersection of fashion and comfort through its various brands – Bata Red Label for in-trend global styles, Bata Comfit for technology-enabled comfort in daily wear, athleisure brand Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, fashionable range of clogs and slip-ons under Floatz, kids brand Bubblegummers that have won the trust of parents while inspiring fun, and Hush Puppies the global brand that epitomizes comfort and elegance to name a few.

To explore the world of Bata, please visit www.bata.com.

The Latest Innovation in Veterinary Medicine Introduce by Panav Biotech

Breakthrough Advancement in Veterinary Care
New Delhi, India - Panav Biotech, a pioneering leader in veterinary healthcare, proudly announces the launch of Maropitine Injection, a cutting-edge solution designed to treat and prevent nausea and vomiting in dogs and cats. This innovative product effectively addresses a critical need in veterinary care, offering a reliable treatment for motion sickness, chemotherapy-induced nausea, and post-anaesthesia vomiting in companion animals.

With this launch, Panav Biotech continues to reaffirm its commitment to improving animal health through advanced and effective healthcare solutions.

Maropitant Citrate, the active ingredient in Maropitine, is an FDA-approved neurokinin (NK-1) receptor antagonist/Substance P inhibitor. Maropitant is a powerful anti-vomiting drug used in veterinary medicine, especially for dogs. It works against both peripheral and central causes of vomiting. It’s effective in treating vomiting related to pancreatitis, gastritis, parvovirus, and chemotherapy. Maropitant can also help manage uremic vomiting and reduce nausea and other stomach issues. Maropitine provides relief for conditions such as motion sickness, which affects nearly 48% of dogs, often discouraging pet owners from traveling. Additionally, it has an anesthetic-sparing effect, meaning dogs treated with maropitant may need slightly less inhalational anesthetic, like isoflurane, during surgery. Studies have shown that substance P and NK-1 receptors play a role in how the body processes pain, causes the muscles in the intestines to contract, widens blood vessels (vasodilation), and triggers inflammation in the nervous system.

Action of different drugs on different emesis pathways in comparison to Maropitant Citrate

With a growing demand for safe and effective veterinary products, Panav Bio-Tech continues to advance in offering innovative healthcare solutions for pets across the globe.

Maropitine Features

• Nk1 receptor antagonist/Substance P inhibitor
• FDA-approved for treatment 
• No need to refrigerate prior to administration 
• Available in a 20ml multi-use Vial 

The Necessity of advanced veterinary therapeutic products for treating canines and felines in India is essential for a variety of compelling reasons. First, as pet ownership continues to rise, there is an increasing demand for effective solutions to manage a variety of health issues, from chronic diseases to acute conditions. Advanced veterinary products can provide targeted therapies that improve treatment outcomes and reduce recovery times.

Second, with the growing awareness of animal health and welfare, pet owners are seeking innovative options that offer better efficacy and safety profiles. Cutting-edge innovations, including Therapeutic agents, biologics and immunotherapies can address complex health issues more effectively than traditional treatments.

With the expansion of research and development in the veterinary sector, these advanced Products enhance the quality of care for dogs, ensuring better management of their health and overall well-being. As awareness among pet owner’s increases, the adoption of these advanced treatments is likely to rise, leading to healthier lives for pets across the country.

A pioneering force in the development of innovative veterinary products. Panav Biotech dedicated to enhancing animal health and welfare through rigorous research and advanced technology. Our team of veterinary scientists and industry experts work tirelessly to create effective solutions that address the unique challenges faced by veterinarians and pet owners alike. From cutting-edge medications to specialized care products, our commitment to quality and innovation ensures that animals receive the best possible care.

Lakshmy, the last privately held elephant in Delhi in 2019 beside Yamuna Bank Photograph credit: Shubhobroto Ghosh

The elephant is the National Heritage Animal of India. The elephant faces multiple threats to existence by way of habitat destruction, poaching for ivory and the live animal trade. Captive elephants face a difficult life, such as the riding elephants incarcerated in Rajasthan for giving rides to tourists in Amer Fort in Jaipur.

Sainik Farms in Delhi is no place for a captive elephant and six years after the Delhi High Court order to phase out captive elephants in the capital, we are again faced with the prospect of torture and suffering of a sentient being in the midst of a city. In case it is necessary to worship an elephant in Delhi, a model or a robot elephant can be used. The money and resources needed to maintain a live elephant in captivity, can be donated to save wild elephants, just like World Animal Protection has done recently, to save elephants in the aftermath of the floods in Kaziranga National Park, a UNESCO World Heritage Site in Assam.

“By keeping animals like elephants where they belong, we will maintain their cultural and religious status as Ganesha that is revered in India, and reinforce the central theme for preserving all wild creatures, that wild animals belong in the wild,” according to Gajender Kumar Sharma, Country Director, World Animal Protection in India.

World Animal Protection beseeches authorities to take note of this plea, and ensure that no elephant is brought from Assam and kept captive in Delhi. World Animal Protection has full faith in the judgement of the Prime Minister as the leader of the country who promotes compassion for all living creatures under the phrase, ‘Vasudhaiva kutumbakam’, “the world is one family”, and all living things are our brothers and sisters, as stated by Sir Kenneth Clark in his landmark television series, Civilisation, in 1969. We must honour the tradition of Buddha, Mahavira and Mahatma Gandhi and practice non violence to all living things, including elephants, and not torture them in captivity for selfish purposes.

Nishma Singhal, Co-founder, Zoivane Pets

Zoivane Pets has distinct groups available around the clock. These platforms provide forums for pet owners to ask questions, exchange stories, and get professional advice on a range of subjects, such as training, diet and health. The idea behind this dedication is to cultivate an informed community and highlight its augmenting pet welfare and advocating conscious pet ownership. The company’s intention is to empower these communities.

According to Zoivane Pets, the mission with these communities is to equip pet parents with the information and resources they need to ensure their pets lead healthy and happy lives. In this community, mutual support and knowledge are valued highly by giving pet owners access to professional advice and a network of other pet owners. Apart from these groups, we provide various services aimed at aiding pet owners. They offer complimentary birthday celebrations for pets replete with cake, decorations, and professional photos, as well as individualised help through their specialised pet care department and an entertaining pet parent newspaper.

Mr. Kshitij Singal, Co-founder of Zoivane Pets says, “We are providing live sessions with veterinary professionals enabling pet parents to schedule weekly 15 minutes intervals for no cost consultation on wellness and health related subjects”. He further adds, “That’s why pet parents are considering the community and becoming a part who dedicatedly works 24/7.”

While Co-founder of Zoivane Pets Ms. Nishma Singal says, “We are excited to announce a pet adoption community for new pet parents to learn the process of adopting pets and following the precautions and care.”

The company offers new pet owners an essential network of support. It provides a forum for queries, advice and knowledge sharing regarding several facets of pet care. This community support makes new pet owners feel more knowledgeable and confident, which enhances and enriches their experience of pet ownership.

It offers a platform for questions, answers, and information exchange about various aspects of pet care. Eventually the knowledge of self-assurance that newly acquired pet owners gain from this community improves and deepens their experience of pet ownership.

The company is dedicated to improving the lives of pets and owners through a wide range of products and services and community support. The company’s initiative includes expert advice, high quality products and a vibrant community that fosters responsible pet ownership and joyful pet parenting.

For more information, please check- www.zoivanepets.com.

About Zoivane Pets

The company is a leading pet care brand in India, dedicated to providing high-quality, natural, and effective grooming products for pets. Founded by Ms. Nishma Singhal and Mr. Kshitij Singhal Zoivane Pets was born out of a passion for animals and a commitment to enhancing the well-being of pets through innovative solutions. The brand has quickly become a trusted name among pet owners, known for its wide range of products that cater to the unique needs of pets.

Mars Petcare India and Swiggy Instamart have teamed up to launch Paw Protecc, a heartfelt initiative to protect pets during harsh weather conditions
 

Mars Petcare, driven by its purpose of “A Better World for Pets,” and Swiggy Instamart, through its initiatives like Swiggy Instamart Pawlice, share a unified vision of creating safer environments for pets. Paw Protecc builds on this shared commitment by implementing recommendations from government and animal welfare experts, providing shelters to help community pets weather the monsoons and find immediate relief. This initiative also aligns with the recent directive from the Animal Welfare Board of India (AWBI), which encourages corporations to build temporary shelters for animals during the extended monsoon season. Mars Petcare has partnered with NGOs such as Friendicoes, Save Our Strays, and CUPA to maintain these shelters, ensuring they are stocked with essential food and water.
 

In the initial phase of the Paw Protecc initiative, Mars Petcare and Swiggy Instamart, in collaboration with partner NGOs, have strategically identified nearly 50 feeding points across three major metro areas for the deployment of mobile shelters. Each of these critical locations serves as a lifeline for up to 500 homeless pets every single day. To further support these vulnerable animals, Mars Petcare and Swiggy Instamart have pledged 20,000 nutritious meals, ensuring these pets receive the essential care and sustenance they need during this challenging time. To drive community participation in the initiative, Mars Petcare and Swiggy Instamart have introduced an engaging campaign on social media on the sidelines of International Dog Day to spread awareness about the initiative.
 

Here's a sneak peek into the campaign: Paw Protecc
 

Salil Murthy, Managing Director of Mars Petcare India, addresses findings from the Mars State of Pet Homelessness report, which shows that 69.3 million pets—60.5 million dogs and 8.8 million cats—are homeless in India, facing harsh conditions on the streets. “The Mars Petcare and Swiggy Instamart Paw Protecc initiative is a result of our common purpose to create a better world for pets. For over two decades, Mars Petcare has worked to improve the lives of pets, whether in homes or on the streets, across India. We’ve led adoption initiatives, forged long-term partnerships with NGOs, and provided nutritional support to millions of pets.
 

Through Paw Protecc, we’re taking direct action. Pedigree and Swiggy Instamart have joined forces to support pets affected by the prolonged monsoon, deploying mobile shelters at feeding points in cities. Our partnerships with animal welfare associations are central to this effort. Alongside shelter, we ensure these pets receive the balanced nutrition they need to survive.
 

Paw Protecc is more than an initiative; it’s a call to action. We urge individuals, communities, and organizations to join us in improving the lives of pets and creating a compassionate environment where every pet can lead a healthy and safe life.”
 

Phani Kishan Addepalli, CEO of Swiggy Instamart, added, “We are delighted to partner with Mars Petcare for the Paw Protecc initiative, which is an honest attempt to make things a bit easier for the animals in our communities, especially during the difficult monsoon season. We’ve seen a strong response from Swiggy Instamart users in the pet category, which highlights the deep care people have for their animal companions. This initiative is our way of giving back and supporting the animals that bring so much joy to our lives.”
 

Over the past three years, Mars Petcare has supported nearly 10 million vulnerable pets globally through initiatives that include donating over 100 million meals, sterilizing more than 30,000 free-roaming animals, and providing comprehensive preventive care such as wellness checks, preventive medicine, and vaccinations to over 100,000 pets.
 

The shelters, already operational in Delhi and Mumbai, have garnered attention from animal lovers, who are sharing their support and appreciation on social media.

Bisleri International collaborates with Uttar Pradesh Forest Department to revamp Okhla Bird Sanctuary

The program was graced with the presence of esteemed guest, Mr. P K Srivastava, IFS, District Forest Officer (DFO) of the Forest Department, Gautam Buddha Nagar, Noida, along with Mr. K. Ganesh, Director - Sustainability & Corporate Affairs, Bisleri International.

The restoration program included critical improvements like updating and repairing bird information display boards, installing new signage to improve the overall visitor experience, benefiting both the sanctuary and its visitors. The sanctuary is roughly four-square kilometers in size and houses more than 300 species of waterbirds. The most prominent feature of the sanctuary is the large lake created by damming the river, which lies between Okhla village to the west and Gautam Budh Nagar to the east. The sanctuary draws over 70 thousand visitors each year.

Mr. P K Srivastava, IFS, District Forest Officer (DFO) of the Forest Department, Gautam Buddha Nagar, Noida. praised Bisleri International’s initiative, stating: “The Okhla Bird Sanctuary is a critical haven for a diverse array of bird species and an important site for conservation and education. This cleaning drive is a significant contribution to preserving and improving this vital ecological resource. By updating facilities and enhancing visitor experiences, these efforts will help sustain the sanctuary's role as an essential refuge for wildlife and an inspiring destination for nature enthusiasts.”

Mr. K Ganesh, Director - Sustainability & Corporate Affairs, Bisleri International, said, “Our partnership with the Okhla Bird Sanctuary shows our dedication to environmental sustainability. This cleaning drive is integral to our broader efforts to support and enhance the sanctuary’s infrastructure, ensuring it continues to serve as a vital habitat and an educational resource.”

Earlier this year, Bisleri International successfully restored and rededicated a Lake at Madras Christian College, enhancing its water-holding capacity to 20 million liters. This project, supported by Mega Foundations and the Scrub Society, involved widening the lake’s boundaries, desilting, developing an island to attract bird species, restoring the check dam, planting over 100 native species, and installing an IoT-enabled floating duck for real-time water quality monitoring. These efforts reflect Bisleri’s commitment towards environmental conservation and community engagement.

About Bisleri International Pvt. Ltd.

With a legacy of over 54 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighboring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavors, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. 

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Elephant at Haathi Gaon in Jaipur, Credit: Shubhobroto Ghosh

Rajasthan is not a natural elephant range state and the presence of around seventy elephants in Amer fort and Haathi Gaon represents an anomaly amongst the rich cultural and historical heritage the city of Jaipur has to offer. Extensive scientific studies on these captive elephants carried out over a period of years has shown that these elephants suffer enormously from the rides being offered at Amer fort and Haathi Gaon. They are enormously deprived and their treatment is degrading and cruel. There is a Supreme Court case on the plight of captive elephants going on since 2014. The judiciary at the highest level is looking into the abuse of India’s National Heritage Animal.

After coronavirus, the trend of tourism is to back the industry ‘bring back better’ approach, so that wild animals are not abused in entertainment and do not pose a risk to human health and spread zoonotic diseases that spread from animals to humans and vice versa. World Animal Protection has had numerous interactions with the government of Rajasthan, especially the forest department, to initiate a functional humane and sustainable plan to retire and rehabilitate these captive elephants to wildlife friendly sanctuaries so that they can live out the rest of their lives in peace and comparative comfort.

"Recognizing the complexities of elephant ownership and rides at Amer Fort and Haathi Gaon, World Animal Protection is urgently appealing to the Chief Minister of Rajasthan to intervene. We ask that the forest department initiate the process of retiring these elephants from captivity, including conducting a feasibility study to identify the necessary steps for this transition. World Animal Protection is ready to provide all possible support in this effort, ensuring that the elephants and their mahouts are treated justly, and that there is a shift away from the current practices that harm both animals and humans," says Gajender Kumar Sharma, Country Director of World Animal Protection India.

World Animal Protection acknowledges that the government of Rajasthan has taken some interim steps to improve the lot of the elephants at Amer fort and we want this endeavour to continue. A feasibility study will establish exactly what interventions can help the removal of these majestic elephants from a lifetime of abuse to a more conducive existence.

Jaipur is now a World Heritage city acknowledged by UNESCO and World Animal Protection is keen to ensure that this status is not sullied by the sight of the National Heritage of Animal being subject to cruelty and abuse for the sake of entertainment. World Animal Protection is of the firm conviction that a feasibility study to ensure the smooth transition of these captive elephants from Amer fort and Haathi Gaon to more congenial surroundings can make Jaipur a city that sets an exemplary path for other cities in India to follow in terms of humane treatment of animals.

World Animal Protection is prepared to support the government of Rajasthan in any way possible to retire and relocate the captive elephants of Amer Fort to a sanctuary.

As part of efforts to raise awareness on the plight of captive elephants, World Animal Protection has undertaken numerous actions to tackle the issue of captive elephants in India, including engagement with corporates, people powered campaigns to raise awareness and lobbying and advocacy with both the state government of Rajasthan and the central government. Recently, three tour companies, Madhuban Eco Retreat, Wild Routes Travel and Photography and Monkey Business have taken the pledge not to offer elephant rides as part of their itineraries.

On the occasion of World Elephant Day, World Animal Protection engaged with two hundred students of Delhi Public School International at R K Puram and Miranda House College of Delhi University to raise awareness on the plight of captive elephants used in rides.

“World Animal Protection hopes the Chief Minister of Rajasthan will take cognizance of the plea to retire the Amer Fort elephants and put an end to the cruelty of elephant rides in the UNESCO World Heritage City of Jaipur,” added Mr Sharma.

Zigly, India’s premier tech-enabled omni-channel Pet care brand from Cosmo First Limited, celebrated the first-ever International Happy Pets Day (IHPD) celebration, that took place on August 4th, 2024. This landmark event, coincided with Friendship Day, aimed to celebrate the extraordinary bond between humans and their four-legged companions while promoting responsible Pet parenting. 

Zigly celebrated “International Happy Pets Day” on 4th Aug Pan-India

The day-long festivities held across 23 experience centres in 11 cities, featured a host of engaging activities for both pets and pet parents. Attendees participated in interactive pet yoga sessions, fun quizzes and animal trivia, photo opportunities with professional pet photographers, free health check-ups and anti-rabies vaccinations for pets, live entertainment, and meet-and-greet sessions with popular Pet influencers. All participants received exclusive goodie bags.

A highlight of IHPD was the launch of Zigly's innovative “Happy Pet Index”, a comprehensive tool designed to measure and monitor pet health beyond standard vaccinations. This ground-breaking initiative aims to set a new standard in pet care and well-being. Several initiatives were also planned online at www.zigly.com. Alongside, Zigly also unveiled its first-ever rap anthem, “Tujme Basti Meri Jaan” a heartfelt tribute to the love and joy our pets bring into our lives. This anthem celebrates the timeless bond between pets and their humans.

Link: www.instagram.com/reel/C-Pu7JiyivN/?igsh=dmdpMWc4NzlrMjZv

Mr. Pankaj Poddar, Group CEO, Cosmo First & Zigly stated, “International Happy Pets Day represents a significant milestone in our mission to enhance the lives of pets and pet parents. By launching the Happy Pet Index, we are not just celebrating the joy pets bring to our lives, but also providing a tangible way to ensure their ongoing health and happiness. This event embodies Zigly's commitment to fostering a community dedicated to responsible and joyful pet parenting and we celebrated this with the launch of first wrap song dedicated to all pets.”

While Zigly currently operates in India, IHPD reflects the company's global vision for pet care. Collaborations with international brands underscore the event's worldwide significance and promise to bring a diverse range of products and experiences to attendees. Pet parents and animal lovers were invited to join this unforgettable celebration of the human-animal bond. Each participant had the opportunity to create a lasting memory with their pet through complimentary paw print keepsakes. 

About Zigly
Zigly is a leading omnichannel platform for pet care, offering comprehensive veterinary care, best-in-class pet spa and grooming services, pet fashion, pet food, and more. With multiple experience centers across India, including Delhi, Gurgaon, Noida, Bangalore, Secunderabad, Lucknow, Jaipur, Indore, and Dehradun, Zigly is expanding its physical presence by opening new stores in other major cities. As a direct-to-consumer (D2C) pet care brand under the umbrella of Cosmo First, Zigly is committed to providing innovative solutions for pet owners. Visit your nearest Zigly Experience center, log on to www.zigly.com, or download the Zigly App to discover the Zigly experience today.

About Cosmo First Limited
Established in 1981 and founded by Mr. Ashok Jaipuria, Cosmo First is a global leader in specialty films and an emerging player in speciality chemicals (Masterbatches, Adhesive, & Coating), Cosmo Plastech and Cosmo Sunshield, along with a digital-first Omni channel Pet care business under the brand name ‘Zigly’. Cosmo First is into D2C, B2B2C and B2B businesses and has operations in India, Japan, Korea, Europe, and the Americas. Visit www.cosmofirst.com for more details.

BajajCapital Launches #CareFurEver

Dogs are the most popular pets in India, with 63% of pet owners having at least one. The pet dog population is experiencing significant growth, with numbers estimated to exceed 51 million by 2028. At BajajCapital Insurance, we recognize that pets are cherished family members who deserve the same level of protection. Our new Pet Insurance offering is designed to provide comprehensive coverage tailored to a variety of needs, ensuring your furry friends receive exceptional care, whether for routine check-ups or emergency treatments. With our initiative, we aim to give pet parents peace of mind knowing their beloved dogs are protected and well-cared for.

Key Benefits of Pet Insurance

• Comprehensive Coverage: Protect your pets against accidents, illnesses, and routine care, ensuring they receive top-notch medical attention.

• Cost Savings: Reduce out-of-pocket expenses for veterinary visits, surgeries, and medications, making pet care more affordable.

• Preventive Care: Promote long-term health for pets by covering vaccinations, regular check-ups, and preventive treatments.

• Extra Love for the Pawsome Pet Parent: Enjoy peace of mind knowing your furry family members are well-protected, and experience the added joy of being a responsible and caring pet parent.

“At BajajCapital Insurance, we are committed to continuously enhancing our offerings to meet the evolving needs of our customers,” said Sanjiv Bajaj, Joint Chairman and Managing Director of BajajCapital. “The introduction of Pet Insurance is a testament to our dedication to providing comprehensive and valuable insurance solutions. We understand the deep bond between pet parents and their pets, and our new Pet Insurance Segment aims to support that relationship by ensuring pets receive the best possible care.”

“We are glad to introduce Pet Insurance as part of our expanding portfolio,” added Venkatesh Naidu, CEO of BajajCapital Insurance Broking Ltd. “This product not only underscores our commitment to innovation but also reflects our understanding of the emotional and financial aspects of pet ownership. We are here to provide pet parents with the support they need to keep their pets healthy and happy.”

Dogs are more than just pets-they are loyal companions who share in every moment of our lives, offering unwavering love and joy. They deserve all the love, care, and protection we can give them. With our new Pet Insurance, we’re taking another heartfelt step in being your trusted partner in safeguarding your family’s well-being. Let us help you ensure that your furry friends receive the best care possible, so you can focus on cherishing the countless special moments together. At BajajCapitalInsurance.com, we’re here to support you and your beloved pets every step of the way.

About BajajCapital Insurance Broking Ltd. 

Established in 2004, BajajCapital Insurance Broking Ltd. stands as a distinguished arm of BajajCapital Limited, one of India’s foremost wealth management companies, renowned for delivering tailored financial solutions to a diverse clientele. Catering to individual investors, corporate entities, institutional investors, NRIs, and high net worth clients, among others, we have fostered trust and prosperity for over six decades.

With a vast network spanning more than 300 points-of-presence across 100+ cities, we have insured the happiness of over 18+ Lakh clients, empowering them to create and safeguard their wealth. 

Driven by innovation and adaptability, BajajCapital Insurance Broking Ltd. seamlessly integrates technology and personalised service to meet evolving client needs. Our transition from a traditional brick-and-mortar establishment to a digitally-enabled wealth management platform reflects our commitment to staying ahead of the curve.

Our commitment to excellence is evidenced by numerous accolades, including several recognitions as a Great Place to Work, MoneyControl Indian Family Business Awards 2021 for Most Innovative, Disruptive & Transformational Business, among others.

Elephants in Haathi Gaon in Jaipur Credit: Shubhobroto Ghosh

Recent research undertaken by World Animal Protection  shows an estimated 5.5 billion wild animals being kept in cruel conditions on commercial wildlife farms around the world. Researchers have found an astonishing lack of transparency and inadequate monitoring across the global multi-billion-dollar industry, where sentient animals are treated as mere components in a cruel production line. Shockingly, some captive wildlife populations are now larger than those living free.

Factory farming entails environmental damage Credit: World Animal Protection

Case studies in the report detail some of the industries where urgent action is needed - including:

• Bear farming in China - Some 20,000 bears are farmed for their bile on dozens of farms to satiate the demand of the bear bile industry in the country.

• Elephant breeding in Thailand - The majority of nearly 3,000 elephants in the country are bred in captivity and used in 246 venues for tourism. Between 2010 and 2020, the number of elephant venues increased by a staggering 134 per cent. 

• Lion and other big cat farming in South Africa - Approximately 8,000 big cats are bred at 366 known facilities in the country and used for multiple purposes including for tourist entertainment, trophy hunting and body parts exports to Asia for traditional medicine.

While some wildlife trade and wildlife farming practices are legal, researchers have now started questioning the impact of legal wildlife trade on conservation and animal welfare.  World Animal Protection notes with concern the rise in the trade of exotic animals in India and implores all law enforcement agencies to bolster efforts to tackle this trade.

Several notable influencers are advocating the end of the usage of wildlife in entertainment in India and abroad. The recent incident of an elephant collapsing in Jaipur due to the ongoing heatwave shows that the activity is fundamentally cruel and untenable. Elephants are wild animals with a significant role in maintaining the ecology of the area they inhabit. Removing them from their natural habitat constitutes not only cruelty to the individual animals being captured, but also affects the environment they share with other animals.

World Animal calls for the riding elephants of Amer Fort and Haathi Gaon to be retired to wildlife friendly sanctuaries following a proper protocol.  World Animal Protection also insists that any transfer of elephants from one region to another adheres to legal guidelines and is undertaken with proper due diligence.

Since the highlight of World Environment Day 2024 focuses on land restoration, halting desertification and building drought resilience, it is pertinent to state that factory farming processes involving the mass rearing of animals in intensive conditions harms the environment and is detrimental to animal welfare and human health. Numerous studies across the world have established that intensive animal rearing in pristine forest habitat destroys the existent ecology of the area and damages the habitat of wildlife in the natural state while on the other hand forests are being cleared to grow feed for these farmed animals leading to dislocation of wildlife resulting in human-animal conflict. Such practices also employ corrupt practices of big multinational corporations with scant regard for the welfare of local people and concern for the environment. These activities, combined with effects of climate change that have given rise to expanding desertification have now been widely regarded as undesirable for sustainable growth, human and animal wellbeing and environmentally responsible practices.

“World Animal Protection is working to transform the food system by prioritizing respect for animals and nature. We envision a food system that is equitable, sustainable, resilient, and capable of feeding the global population. We encourage people to make responsible choices and shift towards plant-based protein options, benefiting animals, people, and the planet. This shift also helps protect wildlife and their habitats.

We call upon governments, corporations and individuals to help free wild animals from cruel exploitation, ensuring they thrive in abundant natural habitats that are humanely protected for the benefit of all living beings. This will help improve animal welfare, environmental protection, and wildlife conservation by addressing the destruction of natural habitats caused by intensive meat production.

Additionally, responsible food choices and wildlife protection measures align with the Prime Minister’s vision for a sustainable lifestyle under the LiFE (Lifestyle For Environment) initiative of the Ministry of Environment and Forests. So, let’s take a pledge on this occasion of World Environment Day to make responsible choices to protect animals and their habitats,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.

We are also witnessing the gratuitous use of antibiotics in poultry farming across the world, including in India which is leading to Antimicrobial Resistance (AMR) that is now a matter of real concern (our recent study on AMR).There is now considerable research, backed by expert opinion, that lessening meat consumption and replacing animal products with plant-based products is good for holistic health under the emerging concept of One Health, that encompasses animal welfare, human health and environmental protection. To this end, World Animal Protection recently participated in the 3^rd Plant-Based Foods Summit of India organized by the Plant-Based Foods Industry Association (PBFIA) and presented by Ministry of Agriculture & Farmers Welfare, Government of India, The Agricultural and Processed Food Products Export Development Authority (APEDA), and Indian Chamber of Commerce. This was the third consecutive year of participating in this remarkable annual summit. It was a multifaceted presence, engaging investors, corporates & other attendees, proposing collaboration opportunities, and advocating for farm animal welfare within the Indian Food Industry. It is hoped activities like these will forward the cause of environmentalism currently espoused by the United Nations under the aegis of World Environment Day in 2024 and beyond.

For more information, please contact : Mr Gajender Kumar Sharma, Country Director, World Animal Protection  gajenderksharma@worldanimalprotection.org.in

The study analysed 14 poultry litter and groundwater samples from the above-mentioned 6 poultry farms indicating an alarming presence of ARGs against 15 important antibiotics, including glycopeptides, carbapenems, and macrolides.

Toxics Link also conducted both offline and online surveys which found that poultry farmers are using antibiotics indiscriminately due to a general lack of awareness and understanding of the possible consequences. Despite the recommendation of the Bureau of Indian Standards to not use Antibiotic Growth Promoters (AGPs) in poultry feeds, these continue to be available in the markets and used by poultry farmers. Incidentally, Colistin, a last-resort antibiotic drug for treating multidrug-resistant infections, banned for use in food-producing animals by the Union Ministry of Health in 2019, is still being sold through online platforms.

ARGs are genetic facilitators of AMR which causes bacteria, viruses, fungi and parasites to no longer respond to antimicrobial medicines. Although naturally occurring, ARGs in the environment have increased in recent years due to anthropogenic activities leading to overuse and misuse of antimicrobials across different sectors. This has led to diseases such as pneumonia, gonorrhoea, post-operative infections, HIV, tuberculosis, and malaria becoming increasingly untreatable. According to the World Health Organization (WHO), at least seven lakh people die each year due to drug-resistant diseases, including more than two lakh people who die from multidrug-resistant tuberculosis.

India accounts for 3% of the global consumption of antimicrobials in food animals and has one of the highest Intensity of Antimicrobial Usage (AMU) rates in the livestock sector. As the country intensifies its animal farming practices to meet food insecurity, there are growing concerns about the poultry sector emerging as a new hotspot for Antimicrobial Resistance (AMR). AMR can spread through various routes, including contact with animals or their products and contaminated food, thereby increasing the risk of infection for veterinarians, farmers, and food handlers. Even waste from poultry farms, such as litter used as fertilizer in agriculture or feed in aquaculture, can cause the spread of AMR across different sectors.

Gajendra Sharma from World Animal Protection elaborates, “Poor animal husbandry practices, especially in poultry farming, significantly contributed to antibiotic overuse. Farmers often administer antibiotics preventatively and for disease treatment, resulting in high levels of antibiotic residues in both food products and waste. Addressing the root cause of antibiotic misuse in the animal farming sector especially poultry is critical for controlling and reducing AMR. World Animal Protection strongly advocates for the effective integration and implementation of animal welfare into National and State Action plans to combat AMR. The time to act is now to safeguard the health and welfare of animals, humans, and the planet.”

In 2015, the World Health Assembly adopted a global action plan on antimicrobial resistance to optimise antimicrobial use, increase awareness, reduce the incidence of infections, and build sustainable practices that align with the reduction in overall antimicrobial use. Consequently, India also developed its own Action Plan on AMR in 2017 emphasising building surveillance networks to control the use of antibiotics across sectors.

According to Dr Vijay Pal Singh, Principal Technical Officer at CSIR-IGIB and Associate Professor at ASIR, “The findings of the current study provide evidence of antibiotic use in poultry and its role in increasing trends of AMR. I suggest there is a need to work closely with all stakeholders and to develop sound protocols and control measures for arresting this trend of AMR.”

Satish Sinha, Associate Director of Toxics Link, says of this study, "India is highly vulnerable to risk related to AMR and there is a need to revisit the implementation of National Action Plan. The country needs to identify potential hot spots, set up robust monitoring and surveillance systems to restrict the overuse of antibiotics across all sectors and adopt environmentally sound waste and effluent management practices."

Key highlights of the research study are given below:

1. The number of ARGs identified varied from 7,914 to 1,592 genes.

2.  Manure samples in Coimbatore contained the highest amount of ARGs compared to both samples in Vijayawada (borewell samples and manure).

3. Multidrug Resistance Genes constituted 25%-45% of all the ARGs isolated in the samples, followed by Glycopeptide, Peptide, Tetracycline, Aminoglycoside and Macrolides.

4. Identified ARGs were against fifteen antimicrobials listed under the New WHOs List of Medically Important Antimicrobials, three of which were Carbapenems, Glycopeptide and Mupirocin-like antimicrobials.

5. Bacteria pathogenic to both humans and poultry, Escherichia coli and Klebsiella pneumoniae, were found in manure samples, raising concern over the development of drug-resistant zoonotic pathogens.

Survey findings

1. Poultry feeds available to the farmers are unregulated and unlabelled.

2. Farmers were largely unaware of the risk related to AMR, the withdrawal period and the guidelines provided by the pollution control board concerning poultry establishment.

3. Critically Important Antimicrobials promoted for growth promotion were found in online retail shops, despite the recommendations and regulations against them, e.g. Tylosin.

4. Colistin, banned for use in animals in 2018, is still being sold as a growth promoter in online retail shops for animal products.

World Animal Protection

World Animal Protection has moved the world to protect animals for over 55 years. With offices in 13 countries, we work to give animals a better life. The organization’s activities include working with companies to ensure high standards of welfare for the animals in their care; working with governments and other stakeholders to prevent wild animals from being cruelly traded, trapped, or killed; and working for the better treatment of farmed animals.

Through research, advocacy, and public awareness campaigns, World Animal Protection strives to foster a world where animals are treated with compassion & dignity, and their needs are integrated into all aspects of human life aiming towards a future where animals are valued and protected.

Toxics Link

Toxics Link is a Delhi-based environmental research and advocacy organization set up in 1996, engaged in disseminating information to help strengthen the campaign against toxic pollution, provide cleaner alternatives and bring together groups and people affected by this problem.

Toxics Link has unique expertise in areas of hazardous, medical and municipal wastes, international waste trade, and the emerging issues of pesticides, Persistent Organic Pollutants (POPs), hazardous heavy metal contamination etc. from the environment and public health point of view. We have successfully implemented various best practices and have brought in policy changes in the aforementioned areas apart from creating awareness among several stakeholder groups.
 

Notes to Editor

For more information please read the report: www.worldanimalprotection.org.in/siteassets/
 

For more information please contact:

Gajender Kumar Sharma
Country Director, World Animal Protection (India)
Email: GajenderKSharma@worldanimalprotection.org.in
Phone: +91 9313333283
 

Surbhi Chopra
Sr. Campaign Officer, World Animal Protection
Email: Surbhichopra@worldanimalprotection.org.in
Phone: +91 9615272727
 

Piyush Mohapatra
Sr. Program Coordinator, Toxics Link
Email: piyush@toxicslink.org
Phone: +91 9873453242
 

Vidhi Mathur
Sr. Program Officer, Toxics Link
Email: vidhi@toxicslink.org
Phone: +91 7588475946

Elephants at Haathi Gaon in Jaipur Credit : Shubhobroto Ghosh/World Animal Protection

“All these instances reveal a serious lack of welfare measures and illustrate the weakness of keeping elephants in captivity in constrained surroundings. We ought to ensure that elephant abuse in captivity is ended by stopping the entry of wild elephants into captivity. We also stress that elephants currently in abusive situations in captivity are rehabilitated properly following best protocols and preferably in their home states and elephant range states,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.

Regarding the recent incident of an elephant killing a mahout in ISKCON temple in Mayapur, World Animal Protection has written a letter to the Chief Wildlife Warden of West Bengal, urging proper rehabilitation of the two elephants held at ISKCON temple. “We strongly maintain that elephants are wild animals and should be cherished where they belong in the wild. It has been brought to our attention that this particular elephant has turned aggressive on at least one earlier occasion, endangering the life of a mahout. We implore the forest department of West Bengal to take cognizance of this unfortunate incident and look into rehabilitating the ISKCON temple elephants ideally and preferably to a protected forest area within West Bengal,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.

Information indicates that ISKCON has obtained elephants from Assam, a natural elephant range state. According to World Animal Protection, ISKCON can choose to voluntarily relinquish their two elephants and continue to promote compassion for all living creatures through their teachings, murals, paintings, artwork and light and sound shows. The elephant as a revered cultural figure in India that is India’s National Heritage Animal will have much to gain if they are respected where they belong in the wild in states like West Bengal and Assam and not brought unnecessarily into captivity, particularly in states that are not natural elephant range states.

World Animal Protection also hopes that the recent incidents expedite the retirement of the captive elephants in Amer Fort and an end to the cruel elephant rides in Jaipur.

For more information please contact : Gajender Kumar Sharma, Country Director, World Animal Protection :

gajenderksharma@worldanimalprotection.org.in

Shubhobroto Ghosh, Wildlife Campaign Manager, World Animal Protection :

shubhobrotoghosh@worldanimalprotection.org.in.

Elephant being ridden in Amer Fort in Jaipur Shubhobroto Ghosh World Animal Protection

“Elephants live in herds in the forest and do not belong in Amer Fort in Jaipur. Many of them are stressed, representing a threat to human safety in the premises. The riding elephants of Jaipur deserve better than to provide entertainment to tourists. We are calling upon the government of Rajasthan and the Ministry of Environment and Forests to end this cruel spectacle of elephant rides and retire the elephants to a wildlife friendly sanctuary. World Animal Protection is willing to facilitate this process in whatever capacity we can,” said Mr. Gajender Kumar Sharma, Country Director, World Animal Protection in India.

Elephant in Amer Fort Shubhobroto Ghosh World Animal Protection

There are approximately 82 elephants in Amer Fort in Jaipur right now, giving rides. Surveys conducted by Animal Welfare Board Of India in 2018 and Project Elephant, Ministry of Environment and Forests, in 2020, state that the current situation with regard to the Amer Fort elephants is untenable. The Project Elephant, Ministry of Environment and Forests, report of 2020, recommends phasing out elephant rides in Amer Fort in Jaipur.

Many elephants in Amer Fort have been observed to display stereotypical behaviour such as repetitive swaying and head-bobbing ranging from moderate to intense, indicative of extreme mental distress and deterioration. Several elephants in Amer Fort are blind, lame and otherwise ill and unfit to give rides.

The Ministry of Environment and Forests, Project Elephant report on Amer Fort elephants of 2020, states that “In a phased manner the elephant rides in Amer Fort may be withdrawn and switched over to other modes of transportation like electric or battery operated vehicles. The declining trend of tourists on elephant rides and ageing animals are indicators for changes. The owners of the elephants also may be rehabilitated suitably in such situations. New addition of elephants for rides should be completely banned.” 

World Animal Protection is in consonance with this recommendation.

World Animal Protection calls for the immediate retirement of sick, illegally owned and aggressive elephants from riding purposes in Amer Fort in Jaipur and their rehabilitation to wildlife friendly sanctuaries.

World Animal Protection has publicly highlighted the dangers of continuing to use tuberculosis afflicted elephants in Amer Fort. Rajasthan is not a natural elephant range state. Using elephants for entertainment purposes in this region is fundamentally flawed. World Animal Protection is working with tourism corporates, raising public awareness and engaging stakeholders to retire the elephants of Amer Fort to wildlife friendly venues. The latest corporate to join the wildlife friendly policy of World Animal Protection and stop offering elephant rides is Medini Homestay of Assam. World Animal Protection in India discourages breeding elephants in captivity for entertainment purposes and urges Indian tourists to avoid destinations abroad in countries like Thailand where elephants are used for circus tricks in human entertainment. It is imperative that no new elephants are brought to Amer Fort and World Animal Protection has been consistently advocating for this. World Animal Protection hopes recent developments expedite the process of ending elephant rides in Amer Fort in Jaipur to bring more respect for India’s National Heritage Animal.

For more information, please contact:
Mr Gajender Kumar Sharma
Country Director, World Animal Protection in India
Email: gajenderksharma@worldanimalprotection.org.in
Phone: 9313333283

Shubhobroto Ghosh,
Wildlife Campaigns Manager,
World Animal Protection in India.
Email: shubhobrotoghosh@worldanimalprotection.org.in.
Phone : 9953965242