Nilkamal Homes
 

Nilkamal Homes identified this gap and addressed it with Safe Space Studios by Nilkamal Homes, a one-of-its-kind initiative that gives creators access to beautifully designed showroom spaces that can be used as ready-to-shoot sets, free of cost. The pioneering initiative transforms its flagship Bengaluru showroom at NTR Plaza, Outer Ring Rd, Marathahalli into a high-end, free-to-use production set for content creators every Tuesday and Thursday from 10:00 PM to 2:00 AM. 

During these hours, creators can use these curated interiors of the store as ready-made sets to shoot videos, reels, podcasts, and other digital content. Through this initiative, Nilkamal Homes aims to support the growing creator community by providing a premium, safe and accessible environment where creators can bring their ideas to life and produce engaging content. 

By day, the Marathahalli store functions as a Furniture showroom that welcomes customers to explore an expansive range of home furniture and décor, set within thoughtfully designed spaces that inspire confident purchase decisions. By night, it seamlessly transforms into a dynamic content creation studio, featuring multiple curated zones tailored for creators. From opulent bedroom settings to elegantly styled living and sofa spaces, each zone offers versatile styling possibilities. This unique adaptability provides creators with far greater flexibility and creative control than conventional, ready-made studios, free of cost. 
 

Nilkamal Homes
 

Speaking about the initiative, Mr. Parekh, President at Nilkamal Homes, said, “Creators are the architects of today’s brand narratives, yet their creative potential is often constrained by limited access to well-designed, aesthetic spaces. With Safe Space Studios by Nilkamal Homes, we aim to bridge this gap by offering thoughtfully curated, well-lit, premium environments - completely free of charge. Bengaluru, widely regarded as the epicentre of India’s digital content ecosystem, was a natural choice to pilot this initiative.” 

Creators who want to use the space can apply through Nilkamal Homes’ official Instagram page @NilkamalHomes. Selected creators will receive a two-hour shooting slot and access to multiple styled areas including living rooms, sofas, dining setups, and bedroom spaces. On-site support will also be available to ensure a smooth shooting experience. 

The Marathahalli studio is a pilot project. Based on the response, Nilkamal Homes plans to expand Safe Space Studios to more than 70 Nilkamal Homes stores across India, creating one of the largest networks of free creator-friendly studio spaces in the country. 

About Nilkamal Homes
Part of the legendary Nilkamal Limited group, Nilkamal Homes is a leader in the Indian home décor and furniture market. Known for their well-made furniture and decor, the brand operates 70+ stores across India, dedicated to redefining modern living for the Indian family. 

For more details, please visit www.nilkamalhomes.com.

Follow on Instagram: www.instagram.com/nilkamalhomes.

Culinary Explorer Anubhav Sapra Reveals the Science Behind India’s Street Food and Misleading Food Labels

Episode Overview
In the first Episode, “Silent Hero: The Science of What We Eat,” Anubhav explains why palm oil is widely used by vendors. Its high-heat stability, neutral taste, and consistent frying performance help deliver the signature crispness of Indian snacks.

In the next Episode, “No Palm Oil? Don’t Be Fooled,” he discusses the growing wave of “No Palm Oil” labels and why these tags often create misleading perceptions of health. Anubhav urges shoppers to read entire ingredient lists and nutrition facts instead of relying on front-of-packet (FoP) claims.

Influencer Insights

Across both episodes, Anubhav highlights:

• Street vendors value oils that stay stable at high temperatures and have a high smoke point and does not break down easily.

• Palm oil’s neutral taste keeps authentic flavours intact.

• Many consumers are unaware that palm oil is naturally trans-fat free and cholesterol-free.

• Safe cooking habits matter: use fresh oil, avoid overheating, and rotate different oils at home.

What Science Says About Palm Oil
Palm oil is naturally cholesterol-free, as cholesterol is found only in animal-based fats. When consumed as part of a balanced diet, palm oil has a neutral impact on blood cholesterol levels. It also contains vitamin E compounds known as tocotrienols, which are recognised for their potent antioxidant properties and potential role in supporting cellular and cardiovascular health.

Aligned With ICMR Dietary Guidelines
Reiterating the ICMR–NIN 2024 guidelines, it’s recommended to use oils/fats in  appropriate amounts and choose a variety of oilseeds, nuts, nutricereals, and legumes to meet daily needs of fats and Essential Fatty Acids (EFA).

NMEO–OP: India’s Edible Oil Goals
Anubhav also touches upon India’s broader efforts to strengthen its edible oil ecosystem. India’s National Mission on Edible Oils – Oil Palm (NMEO–OP), which aims to boost oil palm area by an additional 6.5 lakh hectares by 2025-26, and eventually to 16.71 lakh hectares by 2029-30, with a special focus on the North-Eastern states and reduce reliance on imports.

Understanding “No Palm Oil” Labels
Industry bodies like IFBA and OTAI have cautioned that these labels are often marketing tactics rather than indicators of nutritional superiority. Consumers are encouraged to look at the complete nutrition ingredients, including sugar, salt and overall fat content. Through street-level stories and food science, these episodes help listeners focus on the important information, and make informed dietary choices.

Link to Episode 3: www.youtube.com/watch?v=lvBYj6cjM04 
Link to Episode 4: www.youtube.com/watch?v=Rqmp_tx2nlQ

About the Series
This is a six-episode podcast series by the Malaysian Palm Oil Council (MPOC) designed to address misinformation and share scientific facts about palm oil in a simple, relatable way. Each episode brings expert voices and everyday perspectives to topics like nutrition, health, and sustainability helping listeners replace myths with understanding. With these conversations, MPOC hopes to encourage balanced, fact-based discussions and highlight palm oil’s rightful place as a versatile, nutritious, and sustainably produced edible oil.

KL Rahul and Jatin Sapru crushing a workout together!

KL Rahul Opens the First Episode

In the pilot episode, KL Rahul gets candid about his life beyond cricket: love, discipline, family, and the quiet routines that keep him grounded.

On how Suniel Shetty Manifested Him:

“He always said he manifested a cricketer in his family — and it came true through a son-in-law.”

On why Suniel Shetty inspires him:

“His morning routine never changes. Even after a late-night shoot, he’s up by 5:30–6 AM, does yoga or meditation, then hits the gym. Before anyone wakes up, he’s done. By 7 AM his granddaughter wakes up, and he spends the morning with us before heading to work.”

On if cricket has ever made him cry:

“Many, many, many times. It's not that players don’t want to open up. We just don’t say it in front of the camera. Like every other Indian, we think that looking for help is a sign of weakness. It took me a lot to say that, okay, I will take therapy. It's helped me tremendously. I suggest it to a lot of players in the dressing room, as well.

But, there’s still a big section of people that still think it’s a sign of weakness - things like he’s lost the drive to play cricket or he’s become soft. I’ve heard the term “soft” so many times about me because I am soft spoken, don’t give headline interviews, and slip under the radar. It pisses me off the most.”

About Like an Athlete

Hosted by renowned sports presenter Jatin Sapru, Like an Athlete is Humans of Bombay’s newest IP — a raw, immersive series that follows top athletes through a day in their life. Jatin explores their training, diet, sleep, recovery, and the discipline that drives them.

A New Chapter for Humans of Bombay

With Like an Athlete, Humans of Bombay expands into sports storytelling, bringing audiences closer to the human beings behind the jerseys. The series highlights the values that define champions — resilience, focus, consistency, and humility.

Watch the full episode here: www.youtube.com/watch?v=6A9VuqEZrCw

10-Year-Old Ryaan Rana Becomes a Published Author with His Debut Adventure Book

“Davidson and the Bermuda Triangle Madness” is a fun, fast-paced adventure starring a boy named Davidson — inspired by Ryaan himself — who faces a hilariously disastrous day. From kitchen chaos to school slip-ups, things spiral out of control until his sister Athena surprises him with a trip to the Bermuda Triangle. What follows is a whirlwind of strange events, laugh-out-loud moments, and a thrilling mystery that flips everything upside down. With its humor, curiosity, and a big dose of imagination, the story reflects the boundless creativity of childhood.

Aditi Misra, Principal of DPS Gurgaon, shared her appreciation, “As an educator, it is my constant wish and effort to get children to read! Not only does it keep them away from screens, but it builds vocabulary, enhances creative thinking, and improves communication. When children like Ryaan go a step further and begin writing stories, my joy knows no bounds. Story writing requires high-level skill, and I am proud that Ryaan has this! Congratulations to his parents and teachers. I wish him every success in his writing journey. Bless you, Ryaan!”

Ryaan has also been awarded the Gold Star Young Author Certificate by Bribooks, a prestigious recognition for promising young writers.

“I got inspired by the adventures I dream about, the books and shows I love, and my passion for writing,” says Ryaan. “One day I had this funny idea about a totally chaotic day — and what if it ended with a trip to the Bermuda Triangle? That’s how the story began!”

What started as a wild idea blossomed into a full-fledged adventure. “Writing this book was like going on a journey with my own characters,” he adds.

Ryaan’s parents shared their pride in a heartfelt note:“Ryaan, your imagination is your superpower. We’re so proud to see you turn your dreams into a story that will inspire so many others!”

His journey is a shining example of how today’s young minds are using creativity not just to dream — but to build, publish, and inspire. With access to digital tools, platforms, and supportive communities, children like Ryaan are exploring storytelling, design, coding, and art like never before.

As Ryaan takes his first steps into the literary world, his story is already igniting imaginations and encouraging other young dreamers to write freely, think big, and believe in their own voices.

Founded by Able Joseph, the creator of Aisle - India’s leading dating app later acquired by InfoEdge, designed Heyyy to help users turn their online presence into meaningful opportunities. Whether you are looking for a roommate, co-founder, collaborators, or simply sharing passion projects, Heyyy bridges the gap between visibility and genuine connection.
 

Heyyy - A Link-in-Bio Social Network
 

Unlike traditional platforms that prioritize content, Heyyy is built around context. Through its innovative Contextual DMs, users can state their intent clearly, whether on hiring, selling, planning something, or just looking to connect. Every message comes with built-in context, eliminating awkward introductions and making conversations feel more natural and purposeful.
 

Heyyy also enables offline connection through its built-in event tools, making it easy to host house parties, meetups, gigs, or spontaneous gatherings. The platform simplifies planning with features like attendee management, chat, and privacy controls, all within one space. Users can also showcase who they are and what they are working on through shareable links, portfolios, and project pages - all housed in one sleek profile.
 

Once a Heyyy profile is live, users can share it across Instagram, X, LinkedIn, or any platform of choice. Followers are notified in real time when new links, updates, or events are posted, making engagement timely and relevant.
 

"Heyyy turns social media visitors into collaborators, clients, teammates, or friends. We didn’t build it for attention - we built it for action. It’s for people who want to create momentum in life, whether that’s through creativity, community, or a spontaneous plan," said Able Joseph, Founder of Jamm Labs.
 

Heyyy is now available on the App Store and Play Store. Users can claim their link-in-bio, customise their profile, and start turning followers into a connected, active community.
 

About Jamm Labs
Jamm Labs is a Bangalore-based startup focused on building social products rooted in intention and community. Founded by Able Joseph, Jamm Labs is behind platforms like Jamm - a social health tech app for offline group plans - and Heyyy, its latest launch focused on turning context into connection.

Team NEWZO celebrates the successful launch of NEWZO 2.0

One of the most notable features of NEWZO 2.0 is the introduction of a 5-tier user classification system based on user performance and contribution. Users are categorised into Platinum, Gold, Silver, Bronze, and Basic. The aim of this classification is to reward users fairly according to their effort and to boost their income levels. From casual users to stringers and professional journalists, there is an atmosphere of excitement around this launch.

The Entire NEWZO Family Joins in the Celebration

To make this occasion even more memorable, the team celebrated with a cake-cutting ceremony at the Raipur office along with several NEWZO users. NEWZO Directors Suyash Chandel and Pushpendra Singh graced the celebration, making the moment even more special.

Also present during the celebration were Technical Officer Badrinath, Operations Manager Lokesh Chaudhary, Content & State Manager Ashutosh from Uttar Pradesh, Gaurav from Madhya Pradesh, and Chhagan from Chhattisgarh, along with the entire team.

The social media team and the entire NEWZO family came together, making the celebration truly unforgettable.

Users Share Their Experience

On this special occasion, several users shared their experience with NEWZO. Journalist and user Sunil Sen, who came from a different state, shared his joy and said: “This platform has become a great source of income for us. We’re able to earn well without any investment, and with NEWZO 2.0, our income level is set to rise even higher.”

Another user added:

“Now, earning will become easier and smarter. By improving our level, we’ll be able to increase our income even more.”

What’s New in NEWZO 2.0?

There had been buzz for quite a while about the upcoming features of NEWZO 2.0, and it has certainly lived up to the hype. With the launch of this upgraded version, there’s a strong wave of excitement across the startup and digital media ecosystem. Its smart and user-friendly interface is getting a positive response. Most importantly, it enhances users’ earning capabilities. A key highlight is the collaboration with prestigious news network NDTV, which adds further credibility to the platform.

Top Features of NEWZO 2.0

• Categorisation of users into Platinum, Gold, Silver, Bronze, and Basic

• Faster and easier news sharing

• Increased coin rewards on each news share

• 24-hour redemption feature based on category

• Completely new and attractive interface

• More transparent income structure

• Real-time support agents for user assistance

Why NEWZO Stands Out

NEWZO is India’s first “Share & Earn” news app where users not only consume news but also earn rewards by sharing it. These rewards can be transferred directly to their wallet.

The app caters to two types of users:

1. Those who want to stay informed – offering breaking and trending news from reputed national channels.

2. Those who want to monetise their social networks – offering a smart way to earn by simply sharing news.

Who Can Benefit from NEWZO 2.0?

Anyone can take advantage of NEWZO 2.0 - students, homemakers, professional reporters, stringers, or even farmers. It’s an ideal app for anyone with a strong social network and an active social media presence. It allows users to earn from home effortlessly.

The Journey from NEWZO 1.0 to 2.0

NEWZO was initially launched by Grow India Martech Pvt. Ltd. as a platform for both content creators and regular users to generate traffic and earn. NEWZO 1.0 served as the basic version, identifying a key need in the market. In contrast, NEWZO 2.0 is a fully upgraded version with a more user-friendly interface and enhanced transparency.

Buzz in the Market

With the launch of NEWZO 2.0, the app is once again making waves. Its “Earn by Sharing” model is a game changer for millions of Indians looking to use their time and network more productively in the digital age.

NEWZO 2.0 is not just a news app - it's a platform that turns information into income. If you have a network, you can grow your income from the comfort of your home, every single day.

Download NEWZO 2.0 today and start your smart earning journey!

For more information, click here: linktr.ee/Newzo

To download the app, visit: www.newzo.in/app

MyBharatwithLava

The campaign, which took over social media, ignited patriotic pride and reached close to 4 million social natives, driving an impressive engagement of 57K and 632K impressions in collaboration with prominent creators in the likes of Satya Saggar, Narendra Raj and Priyansh.

Sharing his views on the campaign, Mr. Puravansh Maitreya, Head of Marketing, Lava International Limited said “At Lava, we believe in the power of diversity and unity that makes India truly special. With #MyBharatWithLAVA, we set out to celebrate the vibrant cultural identities of each state while fostering a deep sense of national pride. Seeing the overwhelming response and the incredible engagement from across the country has been truly inspiring. This campaign became more than just a tribute to India’s rich heritage—it evolved into a movement where people proudly showcased their regional traditions. This 76^th Republic Day, we invited everyone to unite in celebrating the essence of our great nation, because when we come together, Bharat shines brighter!”

The campaign, which kicked off with a high-impact Instagram grid post on January 26^th, 2025, brought together eight regional influencers who represented different states, each sharing their unique cultural stories through 20-second short videos. The list included familiar names such as Satya Saggar from Mumbai, Narendra Raj from Delhi, Priyansh from Bhopal, Akshay from Lucknow, Mohammad Abbass from Kashmir, Ashwin K C from Kerala, Krishan Nagi from Assam, and Rinku Bisht from Gujarat.

In the second leg, Lava encouraged user participation by inviting people to share their cultural pride, with the best entries being featured as ‘State Stars’ on Lava’s social media platforms. The initiative successfully strengthened community bonds, with users actively contributing stories, photos, and videos that reflected their regional traditions.

With creative support from Social Panga, the campaign successfully delivered content that resonated deeply with audiences across digital platforms, driving exceptional engagement and connection.

About Lava International Limited

#ProudlyIndian | Made in India, Made for India

Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries.

Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, Neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. The brand's credibility is underscored by being ranked the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index.

Connect with us on Instagram, X (Twitter), and LinkedIn.

• December 2023: Target to hit 1 Billion monthly views by December 2024.

• December 2024: Surpassed the initial target, achieving 1.5 Billion monthly views and becoming India’s #1 kids’ channel on YouTube.

• December 2025: Aiming to reach 10 Billion monthly views and secure the title of The World’s #1 YouTube channel.
   

BabyBillion Team
 

Fast forward a year, BabyBillion has not only brought its first-year vision to life but has also surpassed all expectations. With a clear focus on data-driven content creation, high-quality production, and impactful storytelling. BabyBillion is redefining the landscape of children’s entertainment.
 

Key achievements that set BabyBillion apart

• Global Rankings: In December 2024, BabyBillion was ranked #7 globally on YouTube, #3 in India, #1 in the India Kids Category, and #2 in the worldwide Kids’ Content Category.

• Massive Milestones:

• 8 Shorts crossing 100M+ views each.

• 50 Shorts crossing 10M+ views each.

• 1.5 Billion views in December 2024 alone.

• 5 Million combined subscribers.
   

• Impactful Brand Partnerships: Achieved a staggering 25M views for Hamleys’ Christmas campaign in just 15 days. Now setting the benchmark with an unmatched promise: 100M views in 100 days, delivering unparalleled reach for brands worldwide.
   

The Winning Formula: Vision, Data, and Quality

BabyBillion’s success is rooted in a threefold approach:

Vision: To inspire the next generation and achieve 10 Billion monthly views by December 2025, solidifying its position as the world’s leading YouTube channel by monthly views.
 

Data - Driven Insights: By analyzing the top 10 YouTube channels worldwide, BabyBillion identified kids’ content as a high-potential niche. This strategic insight enabled the team to craft engaging and scalable content tailored to this untapped market.
 

Unmatched Quality: With studios in Bangalore and Mumbai, BabyBillion employs a team of 25 professionals and works with talented freelancers to ensure every video adheres to YouTube’s high-quality principles.Their storytelling masters the art of teaching values through visually engaging and emotionally touching 40-50 seconds YouTube Shorts.
 

Why Kids Are Key Influencers

"Kids are the new decision-makers within families and significantly influence buying decisions," says Akshit Chaudhary. Recognizing this shift, BabyBillion has positioned itself as a trusted brand for both parents and children, focusing on delivering content that is both entertaining and educational.

BabyBillion’s ambitious roadmap includes:

• Global Reach: Expanding multilingual content in 20+ languages to cater to diverse audiences worldwide.

• Content Innovation: Posting two shorts daily to maintain engagement and scale views.

• World’s Largest Kids Studio: Plans to establish the largest kids’ content production studio by December 2025.

• Diversified Offerings: Exploring new ventures, including mobile apps, games, toys, and products.
   

As BabyBillion scales to achieve its 10B monthly view goal, the company is actively hiring for roles such as:

• YouTube Strategist

• Director

• Scriptwriter

• Head of Production & Post - Production
   

Brands and professionals alike are invited to join this groundbreaking journey. With proven results like delivering 100M views in 100 days, BabyBillion offers unmatched opportunities for collaboration.

Join the Journey

With its unparalleled success, innovative vision, and commitment to shaping young minds, BabyBillion is not just building a channel—it’s creating a movement. As Akshit Chaudhary says, “With great numbers comes great responsibility. Our mission is to nurture the foundation of the next generation with content that entertains, educates, and inspires.”
 

For brands looking to collaborate or individuals eager to be part of this transformative journey, BabyBillion offers the opportunity of a lifetime.

Connect With Us: To explore collaborations or career opportunities, reach out to us on Linkedin. Let’s create the future of kids’ entertainment together!

Panel discussion on podcasting and storytelling, Jio Institute

The day began with an insightful keynote by Advertising legend KV Sridhar (aka Pops), Global Chief Creative Officer at Nihilent Limited, who shared valuable anecdotes about the power of storytelling. Pops is known for leading teams that created top advertising campaigns such as ‘I Love You Rasna’, “Hamara Bajaj’ and ‘Wah Taj’. This was followed by an introduction to The Battle of Voices by Dr Amit Nagpal, Founder & President of Bloggers Alliance which aims to celebrate storytellers - creators, students, or professionals. Dr Amit highlighted storytelling's power, "Our hearts connect to stories, our brains are wired for stories, and our ears want to listen to stories. We want our stories to be heard because our experiences are stories, our complaints are stories, and sometimes, the biggest burden on our souls are our untold stories.”

The first panel, Podcasts: The New Marketing Powerhouse, featured industry leaders such as Shimona Mathur (MnM Talkies), Vineet Kanabar (Matrix Partners), and Archana Kapoor (Radiofest). They discussed how podcasts are reshaping brand storytelling and marketing. The panel emphasized that podcast success is not defined by chasing numbers but by consistency and building a niche community of listeners. Long-term credibility leads to easier marketing and conversions, with podcasts emerging as a key tool for generating awareness and engaging audiences through unique storytelling lenses.

Following this was an engaging interactive session on Digital Storytelling & Voice Modulation, led by Tathagata Chowdhury, a seasoned theater actor and founder of Theatrician. He captivated the audience with techniques for elevating storytelling skills and performance behind the microphone.

The event also saw Sachin Karnik, Founder of The Great Unicorn Hub, speak on the art of storytelling when pitching startups to investors, highlighting how compelling narratives can secure investor interest. Harjeet Khanduja, Sr VP HR at Reliance Jio, shared insightful anecdotes about the power of storytelling and podcasts, showing how modern leaders and organizations can use podcasts to authentically engage with their audience.

Another highlight was the second panel, The Future of Digital Storytelling: Elevating Podcasts & Vodcasts, featuring insights from Rima Amarapurkar (Podcaster & Filmmaker), Nimisha Sirohi (Actor & Voiceover Artist), Aditya Kuber (Ideabrew Studios), and Mae Mariyam Thomas (Maed in India). The panel explored how podcasts go beyond simple dialogues or celebrity interviews, offering a platform for storytellers to share personal and impactful stories on any topic close to their hearts. This was followed by Mantra (popular actor, podcaster, and Director, MnM Talkies) addressing the awardees for their win.

The Battle of Voices 2024 Awards recognized top and emerging talents in podcasting:

• Aishwarya Ashok took home 1st place in the Professional – Indie Podcast Category for her podcast Founder’s Foyer, while Rakesh Soni (India Unveiled) and Samentha Fernandes & Arnold Medeira (The Weekend Brain) shared the 2nd place honors.

• In the Professional – Regional Podcast Category, Soham Sabnis claimed 1st place with Mangalwar Marketing, followed by Sohm Kurulkar, who secured 2nd place for Cosmos Star Media.

• The Professional – Backed by Studio Category was dominated by Dakshin Gangotri for their docu-podcast series India’s Greatest Journeys, produced by MnM Talkies, while Abhishek Mittal earned 2nd place for Wisdom Whispers, backed by Ideabrew Studios.

• The Student Podcast Category saw Alina Shaikh, Jahnvi, and Shreya (Fergusson College, Pune) win 1st place for Gaavgunj, with Aaqib Rangraze taking 2nd place for Baawra Mann. Additionally, CNS Narsee School received a special award for their exceptional efforts in podcasting with CNS Den.

This year’s event was made possible by the contributions of our Industry Partners, MnM Talkies, and Masterclass Partners, Ideabrew Studios, who shared their expertise on podcast growth and production. Key collaborations with The Radio Festival, Theatrician, Maed in India, and India Podcast List helped shape the narrative around podcasting’s evolution in India, while The Daily Eye served as our dedicated media partner.

The event would not have been complete without the support of our Music and Gifting Partners, Hoopr, Primes & Zooms, and Kitabe Book Club. The winners received a 1 year Creator Elite Subscription from Hoopr AI, along with coupons for Podcast and Video gear from Primes and Zooms along with some insightful books by Kitabe Book Club. The special guests and jury received some unique made-in-India fragrances powered by Exclusive Gifting Partner, A Fragrance Story for their valuable contributions and their expertise.
 

As the event came to a close, Dr Amit Nagpal shared his thoughts on personal branding for podcasters, “You don’t build your personal brand. Other people do, when they see excellence and have pride in associating with you.”

This was followed by Yashika Begwani, Founder of Voice of Achievers expressing her gratitude, "The growth of podcasts as a medium of communication has been nothing short of phenomenal. We are excited to see how this dynamic form of storytelling continues to evolve and look forward to hearing more from these talented creators in the future."

The event also featured a heartfelt vote of thanks to the Jio Institute for their collaboration as venue partners and to all the jury members, participants, and sponsors for their continuous support.

For media inquiries or more details, please contact: www.voiceofachievers.com, www.bloggersalliance.org.

Karima Ben Abdelmalek, CEO and President of happn and Barry Conklin, Head of North America Sales at Foursquare 

happn partners with Foursquare to enhance social dating by integrating a vast array of global locations into the app, making it more reflective of users' daily lives and experiences. This feature with the leading cloud-based location technology, was built to provide happn singles a new universe of places. With a mission to revolutionise dating on a hyperlocal level, the app aims to connect people within their own neighbourhoods and foster genuine connections built on shared local experiences. 

happn reveals the top 5 spots across the top cities in India that singles are loving:
 

1. Juhu Beach, Mumbai

2. Hauz Khas Social, Delhi,

3. Bob’s Bar, Bengaluru

4. FC Social, Pune

5. 10 Downing Street, Hyderabad

Karima Ben Abdelmalek, CEO and President of happn, states, "The partnership with Foursquare to launch Crushpoints for All aims to redefine the social dating experience by providing our users with unparalleled opportunities to connect in the real world. We have used Foursquare's leading location technology, to seamlessly expand the universe of places to discover and explore on happn. This strategy will enhance user engagement and also open up new avenues for brands to connect with our vibrant community.”

happn aims to be the first dating app to leverage the post-Crush experience, helping singles meet in their favourite venues, thus fostering more meaningful and context-rich connections. This feature serves as one of the most genuine icebreakers in the dating world, whether you've already crossed paths with this person in a familiar place or neighbourhood, or you both share a love for that cosy coffee shop, that museum...

This also opens up various marketing and business opportunities, paving the way for happn to develop a whole new space for brands. It revolutionises the user experience by seamlessly incorporating Foursquare's vast database of 'Places of Interest' (POIs) into the platform.

As the next steps, the brand plans to integrate advertising into the app experience by emphasising native integration, to ensure that promotional content is customised with user interests and boosts their overall experience. By curating partnerships with brands that resonate with the app's community, particularly focusing on singles and their preferred spots, happn prioritises fostering a genuine affinity between users and advertised offerings.

happn is setting a bold objective of doubling its B2B revenues by the end of 2025, underscoring its dedication to innovation and sustainable growth.

About happn

happn stands out as an authentic and real-life dating app. One of the most downloaded dating apps in the world, happn is dedicated to guiding individuals on their journey towards genuine connections marked by trust and respect. Setting itself apart, happn is not just an app; it's an experience that fosters meaningful connections between people. Our belief at happn is that when two individuals meet, there is a unique layer of discovery, not just about each other but also about their local surroundings. Recognising the significance of meeting spots for singles during dates, our features are designed to amplify the enchantment of diverse locations—places where sparks ignite and relationships flourish. With a user base exceeding 159 million worldwide, happn has gained immense popularity, particularly in India, Western Europe, South America and Turkey. Notably, in India alone, 41 million individuals are registered on the app, showcasing its widespread appeal and effectiveness in bringing people together meaningfully.

SMINCO.in, "Your Window to the Social Media World!
 

SMINCO.in is aimed at brands and marketers across various industries such as fashion, beauty, technology, finance, lifestyle, and more. Additionally, it targets nano to macro influencers looking to collaborate with brands to promote their products or services. This platform addresses common pain points in influencer marketing, such as finding the right influencers, measuring campaign effectiveness, and ensuring authenticity. Through its comprehensive framework and dedicated support team, SMINCO.in provides seamless solutions for brands and influencers alike.
 

Ashit Kukian, CEO of Radio City, expressed his delight about the launch, stating, “It is a great pleasure to introduce SMINCO.in “Your Window to the Social Media World!”, marking a historic point in our journey of innovation. With this initiative, we are redefining branding with cutting-edge solutions that drive meaningful engagement and tangible outcomes. This, in turn, highlights our commitment to staying ahead of industry trends and providing brands with progressive digital marketing solutions."
 

The launch of SMINCO.in is backed by strategic partnerships with influential brands, agencies, and experts. These collaborations strengthen SMINCO’s position in the market. With the support of our platform, brands can stay ahead of the curve and meet changing consumer demands. Customized influencer solutions that fit the needs of each industry ensure that brands can reach the most relevant influencers for their campaigns with just the click of a button.
 

Join the fastest-growing community on SMINCO.in, where brands and influencers will find success. Don’t miss out – become a part of the next big buzziest platform, SMINCO.in, "Your Window to the Social Media World!”

About Radio City

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first private FM radio broadcaster in India with over two decades of expertise in the radio industry.
 

Radio City has established a strong presence across 39 stations in 12 states and 1 Union Territory, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million weekly listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming through its digital interface, www.radiocity.in.
 

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. With the launch of its new station sound #CityKiNayiVibe, a modern version of Rag Rag Mein Daude City, Radio City aims to engage with the young and vivacious Gen Z audience who sought coolness quotient in their experiences. The network’s humour-based IPs ‘Babber Sher’, ‘Joke Studio’ and the IP ‘Love Guru’ with a concept of love, relationships and romantic endeavours are immensely revered by the audience. In 2013, the radio station introduced ‘Radio City Freedom Awards’, a platform to recognize independent music. The leading FM station provides a launch pad to budding singers with ‘Radio City Super Singer’, the first singing talent hunt on radio since the last fourteen years. In 2022, the organization launched its pioneering international property ‘Radio City Business Titans’ to recognize Indian businesses for their unwavering business excellence.
 

In addition to its terrestrial programming, Radio City has embraced ‘Radigitalization’ - the seamless integration of radio and digital technologies. This transformative approach extends the reach of radio beyond traditional boundaries, enhancing audience interaction and integrating radio into people's daily lives across the country. RJ Sia, an AI-driven radio jockey is known for her dynamic presence and seamless audience interaction. Utilizing advanced technology, she delivers personalized content and real-time engagement, enriching the radio experience for millions of listeners. Complementing this, RC Studio stands as a cutting-edge 24x7 video channel, redefining the essence of entertainment by combining the power of video and audio in perfect harmony. RC Studio plays a pivotal in bridging the gap between different audience segments and expanding Radio City’s reach to a larger demographic, creating a more inclusive and vibrant approach.
 

Radio City has bagged over 228 awards across renowned national and international platforms such as New York Festivals Radio Awards, ACEF Global Customer Engagement Forum & Awards, Golden Mikes - Radio & Audio Awards, India Audio Summit and Awards, India Radio Forum, etc. in the recent past. In 2022, Music Broadcast Limited won ‘India's Best Company of the Year 2022’ Award by Berkshire media. Radio City has been consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.

Dailyhunt, India's #1 local language content discovery platform, today unveiled the findings of its comprehensive "Trust of the Nation 2024" survey. The extensive online survey, administered via Dailyhunt, in 11 languages including English, Hindi, and key regional languages, garnered responses from over 77 lakhs participants across diverse demographics and is providing valuable insights into the public sentiment ahead of the 2024 general elections.

The survey, which aimed to understand the public's perception of the incumbent government's performance, with 61% of respondents expressing satisfaction with the current administration, under the leadership of Prime Minister Narendra Modi. Notably, 63% believe that the BJP/NDA alliance will emerge victorious in the upcoming general elections.

Key findings from the survey include

2024 Election Sentiments

• Three out of five respondents (64%) are in favor of PM Narendra Modi’s continuance as Prime Minister; 21.8 % of respondents are in favour of Rahul Gandhi 

• Nearly two out of three respondents (63%) believe that the upcoming elections will be won by BJP/NDA alliance

• In Delhi, PM Modi is the leading candidate capturing 57.7% of the vote. Rahul Gandhi received 24.2% of the vote, while Yogi Adityanath received 13.7%.

• In Uttar Pradesh, PM Modi was the top choice for this year’s election, garnering 78.2% of the vote. Rahul Gandhi received 10% of the vote.

• In West Bengal, PM Modi emerged as the leading candidate, receiving 62.6% of the vote. Rahul Gandhi, received 19.6% of the vote, while Mamata Banerjee, the regional leader trailed at 14.8% 

• In the southern states, the picture is more nuanced:

• In Tamil Nadu, Rahul Gandhi leads with 44.1% support, while PM Narendra Modi trails closely at 43.2%. 

• However, Kerala appears to be a close contest, with PM Modi garnering 40.8% and Rahul Gandhi close behind at 40.5%

• In Telangana, PM Narendra Modi received 60.1% of the vote. Rahul Gandhi received 26.5% while N. Chandrababu Naidu trailed at 6.6%

• In Andhra Pradesh, PM Modi received 71.8% of the vote. Rahul Gandhi received 17.9% while N. Chandrababu Naidu trailed at 7.4%

Governance and Economic Progress

• Three-fifths (61%) of respondents have voiced their approval of the current administration's performance, while 21% have expressed dissatisfaction 

• Over half (53.3%) of respondents rate the PM Modi government's economic management as 'very good', while 20.9% believe it 'could be better'

• Six in every ten (60%) respondents have stated that they are 'very happy' with the country's economic progress under PM Modi's leadership 

• In the West, East, and North regions, 63% of people are satisfied with the country’s economic progress. In the South, only 55% of people approve of it.

• Over half of the respondents (52.6%) have indicated profound satisfaction with the government's vigorous anti-corruption measures under PM Modi's leadership, while 28.1% have expressed dissatisfaction

Foreign Policy

• Nearly two-thirds of respondents (64%) have given a 'very good' rating to the PM Modi Government's handling of foreign affairs, while 14.5% believe it 'could be better'

• Crisis Handling:

• A substantial 63.6% has conveyed great happiness with the leadership provided by PM Modi in times of national emergency, while 20.5% have responded as 'unhappy' and 10.7% have stated 'neutral'

• Welfare Initiatives:

• Over half of the respondents (53.8%) have expressed considerable contentment with the central government's welfare initiatives, while 24.9% are unhappy

Methodology

• Comprehensive online survey conducted by DailyHunt with questionnaire available in 11 languages, including English, Hindi, and key regional languages

• Diverse sample size of over 77 lakhs participants across demographics

• Respondents were across various age groups (18-24, 25-34 and 35+ years) and across genders and professions 

• Survey questions were designed to assess public perception of the incumbent government's performance on like economic management, foreign policy, crisis handling, welfare initiatives and other aspects of governance

About Dailyhunt
Dailyhunt is India’s #1 local language content platform offering 1M+ new content artifacts every day in 15 languages. The content on Dailyhunt is licensed and sourced from a creator ecosystem of over 50,000+ content partners and a deep pool of over 50,000+ creators. Our mission is to be ‘the Indic platform empowering a billion Indians to discover, consume, and socialise with content that informs, enriches, and entertains’. Dailyhunt serves over 350 million monthly active users (MAUs) every month. The time spent per daily active user (DAU) is 30 minutes per user per day. Its unique AI/ML and deep learning technologies enable smart curation of content and track user preferences to deliver real-time, personalised content and notifications.

Long-time leader in Instagram service industry now provides powerful account growth services for TikTok accounts
 

The new Twicsy offerings allow businesses, content creators, and influencers to rapidly and efficiently build popularity and importance on the app. Twicsy’s tools are cost-effective and simple to manage, allowing TikTok users to boost visibility for and engagement with their posts and accounts without requiring weeks or months of painstaking work.
 

Social media users are often frustrated by the difficulty of finding and acquiring the followers they need to expose their content, brands, and promoted products to large numbers of viewers. Platforms like TikTok and Instagram have well over a billion users, making it more difficult than ever to build engaged communities of fans or potential customers.
 

Twicsy’s 10+ years of social media service experience has allowed the provider to develop easily executed strategies that let TikTok users break through and have their content seen by large audiences, enabling them to quickly build popularity, engagement, and importance on the platform.
 

Twicsy’s new TikTok offerings give clients the ability to choose the path(s) best suited to their existing presence on the app and their desired objectives.

1. Buy Real TikTok Followers: This is the fastest way to expose all of an account’s content to large numbers of TikTok users; adding between 100 and 20,000 legitimate followers triggers fast organic growth for the account’s fan base.

2. Buy Real TikTok Likes: Higher like counts stimulate rapid growth in engagement with the content receiving purchased likes, exposing posts to much larger audiences.

3. Buy Real TikTok Video Views: Boosting posts’ views with as many as 50,000 real interactions sends the posts’ popularity soaring and sparks strong, new organic engagement.

The provider’s experienced 24-hour support team can also craft custom packages that combine all three approaches into a single powerful TikTok growth strategy.
 

All packages are priced reasonably and all engagements are delivered instantly, making them a fast and inexpensive approach to building TikTok popularity and influence. Twicsy’s approach is carefully designed to adhere to all of TikTok’s terms and conditions, ensuring that clients’ accounts and presence on the app are never at risk.
 

“All of Twicsy’s innovative social media services are based on years of research and experience,” said the company’s CEO. “These new offerings are designed to free individuals and businesses from the time-consuming and often impossible burden of manually building a large TikTok audience, allowing them to devote their time to creating new content and building their brands instead.”
 

A small group of the service’s regular Instagram client base was given the opportunity to test Twicsy’s new TikTok services and their reviews have been uniformly positive.

“Exactly what I’d expect from Twicsy. Audiences for my posts increased nearly 100% in the first week. I’m ready for more followers as soon as the service is officially opened,” Rach W., TikTok content creator.

“The fair pricing, fast delivery, and strong growth we needed for inexpensively and effectively growing our brand on TikTok,” Kamil, Brand Manager.
 

Twicsy’s new TikTok growth products and all of the company’s social media services are available directly from twicsy.com.

About Twicsy
Twicsy is one of the Internet’s largest, oldest, and most successful social media service providers. The company is committed to providing high-quality, effective growth packages while also safeguarding the safety of clients’ accounts, adhering to all of the platform’s terms and conditions, and ensuring customers’ privacy and satisfaction.

Social Fintech Startup WYLD monetising the content creator economy secures investment from Anupam Mittal on Shark Tank India, Season 3
 

Founded by Dishant Sanghvi, Rij Eappen & Yash Sakhlecha, WYLD is a dynamic and youthful brand that empowers individuals to leverage the value of their social currency. Targeted towards active social media users aged 18 to 30, and budding influencers, content creators, and deal seekers, WYLD is a platform that enables everyday social media users to monetize their followers, just like influencers do. The USP of WYLD is its first-of-its-kind payment card, powered by VISA, the WYLD Card, which allows users to earn 30% to 100% cashback on purchases from partner brands. This cashback is earned by simply posting about their shopping experiences on Instagram.

The WYLD Card is more than just a payment tool; it is a lifestyle upgrade for users who have more than 1,000 followers on Instagram and a WYLD Score of at least 100 out of 1,000. This proprietary social scoring algorithm rates users based on their number of followers, reach, engagement, and more. Additionally, WYLD users gain access to the biggest concerts and events in the country, which they can avail of by giving the event a shout-out on Instagram. The WYLD card is renowned for its exquisite design, offering three sleek options to choose from.

The Shark Tank India Journey

WYLD's presentation on Shark Tank India was a testament to the brand's innovative vision and its strong appeal to the contemporary market. Each of the five Sharks saw the potential in WYLD's unique business model and the significant impact it could have in the realm of social media and e-commerce. The investment secured from Mittal will play a crucial role in expanding WYLD's reach and enhancing its platform, further empowering social media users across the country.

In a post-show chat, Anupam Mittal said, "Social media Influencers have become integral to brand marketing, but I believe that the next evolution in influencer marketing lies in harnessing the power of the personal network, leveraging the reach individuals have on social and digital media platforms, which is what WYLD is enabling. Their platform, which converts socially active shoppers into brand ambassadors with every purchase, by rewarding them for marketing the brand, plays perfectly into this. The TAM is massive, given India’s rapid digital and social adoption. The team is passionate, smart, and has ample experience in the Influencer marketing space. I’m happy with my investment in WYLD, and quite excited to see them unlock the network potential of half a billion socially active Indians.”

Future Plans

This investment from Shark Tank India marks a significant milestone for WYLD, as it continues to break new ground in the digital and social media landscape. Previously, WYLD had raised a pre-seed round from early-stage VC Better Capital, and also from another shark Aman Gupta, founder of boAt, along with influencers and other founders in the creator ecosystem. WYLD is committed to providing a platform that not only benefits its users financially but also enriches their social media experience.

Watch the episode on SONY LIV App, Season 3 Episode 8 youtu.be/zEXGxOUPufo?si=pLAQ6bEzftumhmGX

The contest, themed "She-E-Os: Do Women At The Top Elevate Everyone, Including Men?" sparked a riveting conversation that transcended traditional conversations on leadership and gender norms. The top entries, chosen by an eminent jury featuring IBM leaders and industry experts, showcased remarkable creativity, research, and unique perspectives.
 

Prachi Rastogi, Diversity and Inclusion Leader APAC at IBM, sharing IBM's commitment to championing initiatives that elevate the voices of underrepresented groups, commended the participants for their passion and creativity. She emphasized IBM's commitment to amplifying diverse voices and facilitating meaningful dialogue and mentioned the power of diverse perspectives and the strength that comes from sharing one's stories. 
 

Anuranjita Kumar, CEO and Founder of WeAce, expressed gratitude to IBM for fostering a space where diverse voices flourish. An advocate for breaking barriers, Anuranjita emphasized the contest's dedication to challenging preconceived notions on ideas around gender and leadership.
 

The contest was also supported by the Voices of Women outreach partner, Women's Web, India's leading content platform for women which hosted the top 20 blogs from the contest on their website.
 

The top 3 winners, Anu Jayaraj, Sharda Mishra, and Durba Chakraborty, showcased exceptional talent. They will receive exciting prizes, but more importantly, recognition and the opportunity to be featured on the Voices of Women platform.
 

Anu Jayaraj, the first-prize winner, exclaimed, "Christmas came early this year!" to share her excitement and elation over winning the coveted first position. The live awards ceremony, attended by over 5000 viewers, unveiled the winning entries and featured insights from contestants, the jury, and industry leaders.
 

WeAce, established in 2020, is a global coaching and upskilling platform dedicated to creating a gender-balanced, progressive, and productive workforce worldwide. With a client-centric approach and a presence in 11 countries, WeAce aligns client needs with world-class talent solutions, delivering skilling programs through their unique tech platform.
 

For further inquiries, please contact info@we-ace.com.

Panel discussion on Podcasting Wave in India
 

The Battle of Voices 2023 marked a significant milestone in India's podcasting landscape. After two successful virtual editions due to COVID-19 restrictions, this year's event witnessed a live audience of approximately 100 attendees. The audience included students from Jio Institute's Digital Media program, podcast enthusiasts, competition winners, distinguished guests, and the event's organizers.
 

In collaboration with The Delhi Audio Factory, Kidschaupal, Kya Matlab Podcast Network, Caspian, and Nutrahar, this event showcased the growing influence of podcasting in India, a few weeks ahead of 30th September (which is celebrated as International Podcaster’s Day).
 

The competition, which ran for 40 days, attracted over 100 entries from individuals spanning various age groups, including a remarkably talented 10-year-old student. Podcasters explored diverse themes such as History, Culture, Books, Parenting, and Social Change, delivering deep insights, facts, and engaging dialogues. Winners were awarded with gift vouchers, books, and internship opportunities, providing professionals and students with a valuable platform to showcase their talent at the esteemed Jio Institute, Navi Mumbai.
 

The event also featured inspiring speeches by Mr. Harjeet Khanduja, Senior VP at Reliance Jio, and Dr. Palak Sheth, Project Director, Jio Institute. While Harjeet Khanduja is a renowned author with 2 lakh plus followers on LinkedIn, Dr Sheth’s expertise lies in creating world class institutions, right from conceptualization to internationalization. 
 

The awards and certificates were presented by Dr. Palak Sheth, Mr. Harjeet Khanduja, and Mr. Devendra Jaiswal (Co-Founder, Bloggers Alliance). Dr. Amit Nagpal, Founder President shared Bloggers Alliance story and a quote by Ira Glass that resonated very well with the audience, ""Great Stories happen to those who can tell them". Distinguished guests included Dr. Yogesh Dube (Special Monitor, Human Rights Commission, Govt of India).
 

One of the highlights of the event was a compelling panel discussion titled, "The Podcasting Wave - and India riding the tide in the digital age." Moderated by Yashika Begwani, founder at Voice of Achievers and President of the National Podcast Community, the discussion featured prominent podcasting figures like Aditya Kuber (Co-founder, Ideabrew Studios), Mae Mariam Thomas (Co-founder, Maed in India), Rashi Khanna (Founder, Kya Matlab Podcasts), Abhay Maheshwari (LaalChashma Stories and 2BHK fame), Akanksha Thapliyal Bhatt (Founder, Audio Vaani), Tanya Nambiar (Voiceover Artist and Singer), and Suchita Bhatia (Host of "The SOS Show" and "The Artists").
 

The panelists shared invaluable insights into the art of podcasting, emphasizing the importance of authenticity, storytelling, and the myriad of career opportunities within the podcasting space. “The answer of being loved as a podcaster is in being genuine, a genuine voice, with a powerful story is bound to resonate with the audience,” suggested Abhay when asked about how to make a podcast work for the audience. "There are multiple career opportunities within the podcasting space, including podcast production, content strategy, editing, marketing, sales, writing, and so much more as the growth story for podcasts has just begun,” suggested Aditya addressing young digital media students keen on building thriving careers. Tanya’s message from afar focussed on the power of the voice and how voice modulation techniques, and sound quality support in the making of a good podcast, while Rashi and Akanksha were eager to hear more stories coming out of different people and suggested how initiatives like this could uplift and empower the community.
 

Yashika Begwani, in her introduction to The Battle of Voices and the National Podcast Community, highlighted the community's success in hosting virtual events over the past two years and outlined plans to further empower and expand the community of podcasters, contributing to India's digital growth story.
 

Dr. Amit Nagpal and Mr. Devendra Jaiswal, added insights from business storytelling and entrepreneurial experiences respectively. Winners not only had their podcasting questions answered by experts but also enjoyed a hearty lunch and received support from Bloggers Alliance for their future creative endeavors. Participants also attended a podcasting masterclass organized by Spotify.

"People are looking for more shows to consume, and we haven't even reached the tip of the iceberg in terms of experimentation and exploration of different themes. The scope and the opportunity are huge," quipped Mae during the panel discussion and leaving the audience hopeful to begin their own podcast journey.

Bloggers Alliance, a non-profit society established in 2019, aims to guide bloggers and storytellers on the path to success.

For more information about the organization, visit bloggersalliance.org. Queries regarding the National Podcast Community can be directed to indiapodcastcommunity@gmail.com, / president@bloggersalliance.org.

Ashish Chanchlani Crowned as India's Top Influencer on Meta's Threads

Ashish Chanchlani's journey to stardom began on Vine, where he quickly charmed the digital world with his comedic genius, earning the moniker "Ashish Chanchlani Vines". His infectious humor soon transcended platforms, propelling him to Instagram and eventually YouTube.

With an astonishing 14.5 million followers on Instagram and an impressive 29 million subscribers on YouTube, Ashish Chanchlani holds a prominent position in the hearts of his ardent fans. His versatility and creativity shine through in a diverse range of content, captivating audiences across demographics.

Ashish's influence has bridged the gap between the digital realm and Hollywood Studios like Marvel Studios & Sony Pictures. Establishing connections with prominent figures from the industry, he is now a dear friend to stars like Varun Dhawan, Rajkummar Rao, Arjun Kapoor, and many others, further elevating his appeal among fans.

As Ashish and other Indian influencers thrive on Threads, it reaffirms the power of authentic connections and genuine content. In a world where digital interactions have become the norm, the success of these creators showcases the enduring value of relatability and humor.

Meta's Threads app, the stage for this momentous achievement, has emerged as a powerhouse in the world of social media. The platform's emphasis on authentic and relatable content has resonated with both content creators and audiences, promoting an organic growth of influence.

Sinf-e-Ahan by Paperwiff

With "Sinf-e-Ahan" the aim of the brand is to invite as many writers and readers to walk onboard the digital landscape of the content world. Moreover, Paperwiff will be showcasing this event as a celebration of womanhood in a unique way, featuring performances by hand-picked woman poets and storytellers such as Nidhi Kaushik and Swetcha Prasad and Aparna Priyadarshini Furthermore, the brand has collaborated with The Skin farm as its gifting partner.

Celebrating the essence of womanhood, Vrinda Singh, CEO Paperwiff, stated, “We are thrilled to announce the upcoming event 'Sinf-e-Ahan’ - Story of Strong Women, a celebration of the strength and resilience of women, through poetry, shayari, and storytelling. As we approach International Women’s Day, it’s time to reflect on the progress we’ve made and the work that still needs to be done to achieve gender equality. It’s also a time to celebrate women’s amazing achievements and resilience in the face of adversity. Focusing on the fact that every woman has a story to tell, and we believe that every story deserves to be heard.

Through 'Sinf-e-Ahan', we aim to provide a platform for women to share their unique perspectives, experiences, and stories. We've handpicked a diverse and talented group of shayars, poets, and storytellers to join us for this special event, each with a powerful and inspiring message to share. Our goal is to create a space where women can be heard, valued, and celebrated. We hope to inspire and empower women from all walks of life to share their stories, connect with one another, and find strength in their collective voice. We promise it will be an unforgettable experience that you won't want to miss."

Being a one-of-its-kind event, "Sinf-e-Ahan" isn’t just about giving a voice to these courageous women and their remarkable stories. But also about Paperwiff’s conscious effort towards motivating writers and artists of all ages and backgrounds. The fundamental idea is to explore the hidden talent in our country and showcase it to the world through regular live sessions, contests, and other events.

About Paperwiff

Paperwiff is a unique blogging platform for social journalism and content management. It is currently a family of 1 lakh string curious readers and thousands of writers who are changing the traditional method of literature. The brand was founded in 2020 by Vrinda Singh - a renowned writer, blogger, and the author of the best-selling book “5 MINUTES” - who is currently serving as the CEO of Paperwiff. The brand is nurtured by Vrinda’s selfless magnanimity in bridging the gap between people and literature.

Smile Train India launches the #CleftSeConfidenceTak campaign on National Cleft Day

Smile Train’s Senior Vice President & Regional Director Asia, Mamta Carroll said, “Cleft treatment not only brings a transformational change in a child’s ability to eat, speak and breathe but also generates confidence to face the world with positivity and new zeal. Over the last 23 years, we have witnessed, first hand, how timely care empowers cleft affected children. Many of them, today, are working in the IT industry, media & advertising, medicine, and some of them have even established themselves as social media influencers and mental health counsellors. Such is the impact of cleft treatment.”

Cleft lip and/or palate is a facial birth difference that occurs when certain body parts do not fuse together during the first trimester of pregnancy. With 35,000+ plus cleft births annually, orofacial clefts are amongst one of the most common and heart-breaking birth conditions in the country. Apart from creating obstructions in swallowing, chewing, breathing, hearing and speech development, cleft condition also disrupts the normal facial appearance of a child. An unusual face caused by a cleft often has devastating consequences on a person’s self-esteem and confidence level. However, with timely surgery and treatment, cleft can be completely cured, and one can have endless opportunities to thrive in life.

In 2008, a documentary on Smile Train supported patient Pinki’s cleft journey, received the prestigious Oscar Awards. Pinki’s journey is an ideal example of how cleft surgery can completely change a person’s outlook towards life. And this is only one among the 675,000+ cleft patients’ lives Smile Train has touched and transformed in India.

About Smile Train India

Smile Train empowers local medical professionals with training, funding, and resources to provide free cleft surgery and comprehensive cleft care to children globally. We advance a sustainable solution and scalable global health model for cleft treatment, drastically improving children’s lives, including their ability to eat, breathe, speak, and ultimately thrive. Since 2000, Smile Train India has supported more than 675,000 free cleft surgeries across India, through a network of 150+ partner hospitals.

To learn more about how Smile Train's India’s sustainable approach, please visit smiletrainindia.org. For cleft treatment related query or support, please call our toll-free helpline number: 1800 103 8301.

Kishan not only grew his follower base from 3000 to 50,000+ but was also able to fulfill his dream of studying abroad. After joining the DRIM Global team of influencers, he managed to take an extremely creative performance marketing campaign live with Dominoes Pizza which went viral in no time. His campaign was widely liked and shared.  As a result, the floodgate of brands opened up for him & he used DRIM to realize his dreams of pursuing his studies in Australia. Kishan’ case was a perfect example of a simple boy reaching sky high, without luxury or too many followers and just using his creativity to achieve an exceptional result for the brand.

Yulia Aslamova - Head of Asia - DRIM, said, “We have a base of more than thousand influencers and our pioneering analytical system matches creators and brands perfectly that drives a winning campaign. Through the exceptional Dominos India campaign, the brand created a reach of 10M converting into close to 27K purchases. We aim to empower both are influencers and brand to help them achieve desired results.” 

Kishan Patel’s story inspires many in India and proves that it does not need to be glamorous or showcase luxury on social media. It only needs a platform, creativity & the knack to achieve the results for the brand.
 

Kishan Patel Instagram link: www.instagram.com/sab.chef/?igshid=NTdlMDg3MTY%3D
 

About DRIM
Founded in 2019, DRIM is India’s only performance influencer marketing platform that offers end to end management to D2C brands. It helps companies to create a community of brand advocates and establish long term collaboration with influencers. DRIM has assisted growth marketing initiatives for several brands, including Domino's, Gourmet Garden, Swiggy, Zepto, McDonald's, and Snapdeal, with the use of its algorithms and a skilled team of over 500 talent managers. These growth campaigns have helped in acquiring millions of customers for these brands. The brand envisions to become a unicorn and dominate the influencer marketing niche in the coming years.

For more information, please visit website drim.one.

ReelStar is created with a revolutionary vision to globally democratise access to Web3, metaverse and future technologies. The company’s goal is to bring the ‘everything app’ - a functional, easy-to-use, private, and secure social media, video streaming, messaging and payments platform that is the bridge to the Web3 Metaverse beginning with our NFT minting and open NFT marketplace/platform. Indian, born and raised, serial entrepreneurs, Navdeep Sharma and Nick Bahl, now based in Australia are the co-founders of this breakthrough app.

Nick Bahl says ReelStar will provide a suite of extensible and innovative user-friendly tools for creation, tokenisation, engagement, connection and analytics for every level of the Media & Entertainment industry (M&E). Individual artists, film studios, record labels, event planners, festival organisers, and cinema and live venue operators, to name just a few, will be able to leverage the platform and tools to add value, and grow and increase connection and engagement with their market. In the future, the platform will enable a broad array of gamified experiences to both energise and maintain existing fans and cultivate new ones.

Navdeep Sharma further adds ReelStar’s mission is to forge a globally interconnected community of creators and fans, where no one is excluded. This platform will increase engagement and connection between artists, creators, consumers and fans in a safe immersive experience that respects individual privacy. The ReelStar ecosystem is a proprietary solution to the current drawbacks present in blockchain and fiat integration with respect to global regulatory requirements. In addition to the ReelStar app’s ease of NFT creation, ReelStar will also provide a bespoke NFT minting and smart contract service. This concierge service is customisable to suit the needs of all levels of creators. It provides curated entry into both primary and secondary NFT marketplaces.

The entire ReelStar ecosystem is powered and enabled by the blockchain utility token, ReelToken (REELT).

ReelStar is an ‘everything app’ with integrated multiple social media, Web3, and payment functionalities. It features in-app tailor-made NFT creation features, Smart Contract customisation, and an NFT Marketplace in an easy-to-use Android and/or iOS environment. ReelStar’s platform and ecosystem reimagines how artists, creators, and fans will engage, collaborate, and jointly benefit in the growing media and entertainment industry. This includes redesigning everything from special effects and payments to marketing and infrastructure for a decentralized, blockchain-based Web3 world.

This partnership with GDA International will allow ReelStar to leverage its existing community and network in the crypto and blockchain community to reach out to a larger audience for the app.

According to ReelStar Co-founder Navdeep Sharma, “ReelStar allows anyone to safely and securely hold REELT, exchange it for fiat or other cryptocurrencies, and use it for goods and services within the ReelStar ecosystem. REELT is the underpinned utility token that powers our revolutionary vision to globally democratize access to Web3, metaverse, and future technologies-all from within a single, integrated, and cohesive app. We are thrilled to partner with GDA International for strategic guidance and assistance in bringing this vision to life and connecting to millions of users around the world and driving the next wave of crypto adoption. This partnership will assist ReelStar with planning, funding life cycles, and further project development in the Indian market that has a forward-looking progressive approach towards adopting blockchain."

Michael Gord, the CEO of the GDA Group of Companies, also commented on this partnership by saying, “At GDA International, we provide institutions with exposure to its premier global ecosystem of cutting-edge blockchain technology companies and advisory services that help them navigate the digital asset landscape. ReelStar has a strong focus on community and exceptional user experiences, and the project leadership team is a seasoned group of industry leaders with deep expertise in the cryptocurrency industry. Built from the ground up to power a new generation of decentralized, blockchain-based crypto opportunities, ReelStar makes it possible for those with no technical or financial knowledge to benefit from the vast earning opportunities within the ReelStar app. We are proud to partner with this project and look forward to making the team’s vision of a seamless Web3 “everything” app a reality.”

This news comes soon after ReelStar’s announcement of its upcoming Initial Token Offering (ITO) of 15 billion tokens, as well as public disclosure of the platform’s use of smart contract functionality on the Polygon (MATIC) and Binance platforms so that highly customizable, cross-chain functionalities can be built by developers and partners for use within the app.

ReelStar will also be the main sponsor of the Indian Sneaker Festival happening in December 2022, it is also the principal sponsor for the Delhi Bulls cricket team. It is also the title sponsor for Nora Fatehi and Guru Randhawa’s The Unity Tour in Australia. 

About ReelStar
ReelStar is India’s latest Web3 integrated social media platform, created with a revolutionary vision to globally democratize access to Web3, metaverse, and future technologies. The company’s goal is to bring the ‘everything app’ - a functional, easy-to-use, private, and secure social media, video streaming, messaging and payments platform that is the bridge to the Web3 Metaverse beginning with our NFT minting and open NFT market place/platform. Indian, born and raised, serial entrepreneurs, Navdeep Sharma and Nick Bahl, now based in Australia are the co-founders of this breakthrough app. The entire ReelStar ecosystem is powered and enabled by the blockchain utility token, ReelToken (REELT).
 

Website: www.reelcrypto.io.

About GDA International

GDA International provides digital asset companies with access to growth capital, as well as capital markets advisory services that help stakeholders navigate the digital asset landscape. The GDA International executive team has the experience that spans the entire blockchain industry including venture capital, private equity, trading, token economics, token development, and multinational enterprise to digital asset partnerships.

Samridhi Katyal and Vipul Chaube are seasoned media professionals and content and business specialists who have spent almost 18 years each in the media industry in senior roles in large media organisations like Star India (now Disney India) and Viacom 18. They both bring unique understanding of media business, broadcast businesses, audiences and content creation and acquisition. Samridhi and Vipul understand content across all platforms in digital and broadcast and films.
 

Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld group and Founder, exchange4media Group, talking of his investment in Fandrum, a Social Media Platform built for fans said, "I am very excited to be partnering with Fandrum and their talented teams."
 

"Their expertise in media and content makes them a valuable asset to any media platform or movie looking to enhance their relationship and engagement with fans via marketing and analytical efforts," Batra added, “Fans provide valuable feedback and insights that can help the industry improve and evolve. Their opinions and preferences shape the direction and content of media and entertainment products.” Batra added.
 

Samridhi and Vipul and Fandrum are on a mission to democratise Fan access to celebrities while they help media platforms and content creators deepen their engagement with fans.
 

Fandrum's CEO, Samridhi Katyal, expressed his gratitude for the investment and partnership with Dr Batra. "We are thrilled to have Dr Batra on board as an investor and advisor. His experience and insights will be invaluable as we continue to grow and expand our services." She further said, “Fans are essential to the success and growth of the media and entertainment industry. Without fans, the industry would not have the support or resources to create and distribute content. Fans provide support and revenue for the industry through their viewership, purchases, and engagement. Fans drive ratings and box office numbers, which determine the success and profitability of media and entertainment products. They also play a crucial role in promoting and spreading awareness of media and entertainment products through word-of-mouth and social media sharing. In short, the media and entertainment industry relies on the support and engagement of fans to continue creating and delivering content that captivates and entertains audiences.”
 

Vipul Chaube, Co-founder Fandrum added that Fandrum is the solution which addresses the need of the Entertainment Industry for data. Fandrum curates imprints thus providing a channel for the industry to build a feedback loop.
 

Luv Ranjan noted Bollywood director-producer is the third founder of Fandrum. His next movie starring Ranbir Kapoor and Shraddha Kapoor is releasing on Holi next year.
 

Fandrum is online platform designed to match TV/Screen audiences into communities using psychographic analysis who have the same; not similar taste in content together to discuss or fool around with the content in various ways using images, memes, gifs, short format content and other forms.
 

The deal advisor was Evolution Partners, a Boutique investment advisory firm headquartered in Mumbai and Singapore who has advised its clients on investments in F and B, Media Tech, FMCH, Blockchain, Deep Tech and Fintech.
 

Fandrum is in the process of raising a large round in early 2023 to scale up in all aspects for all its platform stakeholders.

Tealfeed Creators' Program - Introducing our first batch of 100 creators
 

Tealfeed’s Creators’ Program offers various options such as monetized rewards, networking with global creators, exclusive mentorship and an opportunity to grow their brand. The Creators’ program boasts of industry experts from various backgrounds, including fintech, marketing, personal branding, technology, and much more. Through the Creators’ Program, Tealfeed aims to understand the creators individually, identify their pinpoints and entry barriers, provide them with the right set of technical, content, and community guidance, and work closely with them in building an authentic relationship with their audience. 
 

Tealfeed kicked-off their first session of the Creators’ Program on October 15 and invited all the creators for an exclusive meet-up to start the proceedings. Mr. Vargab Bakshi, Founding Member of Spotify India and current VP and Country Head of Wix India, was keynote speaker and shared his learnings and experiences with the creators of the program.
 

“We are going to provide people with an option to subscribe directly to these 100 creators, thereby providing these creators with a chance to make sure that whatever they are posting is reaching their audience every time. Sometimes, creators keep wondering if their content is reaching their subscribers and followers, and with Tealfeed, we want to take all the confusion out of the way. From a reader’s standpoint, it gives them more control over what kind of content they would consciously choose to consume content,” Rohit Garg, CEO of Tealfeed.
 

Visit this link to learn more about Tealfeed Creators’ Program and the creators who are selected for the first batch tealfeed.com/join-creators-program.
 

About Tealfeed

Founded in 2021, Tealfeed is a knowledge sharing platform which helps creators to monetise their content. Tealfeed is on a mission to solve the core problem of creators who find it difficult to monetise their content and expertise. Greater the motivation and incentives for people to share valuable content, higher the chances of readers being served with insightful and valuable content, thereby leading to an empowering knowledge sharing community where people can learn from one another. Tealfeed aims to help people make a better use of their time on the internet and empower creators via a one-stop platform where they can build their audience, monetise content, launch newsletters, and can have more personalised interactions with their audience.

Suneil Chawla, Co-founder, Social Beat, said on the launch of the report, “We were ahead of the curve in launching Influencer.in, and these trends confirm our belief that this Industry is integral to digital marketing. For we foresaw that content across multiple platforms, video content and story-telling in regional languages will gain traction with growth in devices and Internet access. We were confident that influencers across the spectrum, irrespective of their size, would be in demand from brands based on their style, specialty and content. While video content is the preferred form of content due to its story-telling potential, the emergence of new social media tools is something to watch out for.”

A summary of the report’s key findings are

• The Influencer marketing industry’s value is estimated to grow at a compound annual growth rate of 25 percent over the next 5 years to reach Rs. 2,200 crore by 2025 from Rs. 900 crore in 2021. The projected meteoric rise of the industry can be attributed to the steep growth in the number of creators, and the increasing partnerships between brands and creators, to deliver compelling, relatable story-telling content to the target audience.

• Today, 61.2% of all brands recognize the power of influencer marketing to tap into a newer audience pool to boost brand awareness. Larger organizations have recognized influencer marketing as integral to their digital marketing strategies, while smaller organizations recognize its importance, but are yet to invest significant resources into influencer marketing.

•  According to the report, 50% of marketers stated that they spend up to 10% of their digital marketing budget on influencers annually. While 10% of the respondents dedicate over 40% of their annual digital marketing budget to influencer marketing.

• Instagram is most used by content creators, who are leveraging content formats such as reels to expand their reach. Around 36.9% of brands rely on Instagram for their dedicated influencer marketing efforts. YouTube, has 20.6% of brands relying on long-form video content on the platform. Facebook continues to be popular, with 18.7% of brands using it for influencer marketing.

• Although many short video platforms such as Josh (1.9%), ShareChat (2.3%), MX Takatak (2.8%) are emerging, they are still way behind Instagram and YouTube.

• Snapchat and Moj are becoming popular with content creators with 17.79% of creators on Snapchat, and 8.53% on Moj. Brands leveraging their product or service through influencers on these platforms can help them create brand awareness and engagement, educate users about their product or service, drive incremental revenue via conversions or target a niche audience.

Speaking about the report, Arushi Gupta, Head - Influencer.in, said, “Instagram, YouTube and Facebook continue to be the preferred platforms for most creators. Short-form videos account for the largest pie of content at 33.8%, carousel posts/videos account for 25.8% of content, statics account for 24% and long-form videos account for only 15.7% of content. It will be interesting to see how influencers adapt their content to emerging short video platforms. As the market evolves, we will continue to make Influencer.in the most technologically advanced platform for ease of use, verified creator profiles, analytics, and reporting for both brands and creators.”

The report also throws up some interesting insights about how both brands and influencers approach collaborations. While brands choose influencers that resonate and amplify the brand’s essence, influencers too are increasingly discerning about the collaborations they do. For established content creators make consistent efforts to build an audience base who trusts them, so they are looking for quality, relevant and meaningful collaborations.
 

Another interesting insight is how brands and creators are looking at collaborations. While 58% of brands prefer working with an influencer for an average duration of one month doing short term promotions, 91% of influencers are looking for a long-term relationship. Some brands such as SnapDeal, TataCliq, BharatMatrimony, Jupiter, Dhani, Gamezy, have understood the value of long term collaborations, and entered into long-term contracts with influencers.

About Influencer.in
Influencer.in is India’s fastest growing influencer marketing platform. An ROI Driven Influencer marketing agency with authentic storytelling via 70,000+ content creators & influencers in India.
 
With their web and app platform, Influencer.in help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified digital influencers across Instagram, YouTube, Twitter, Amazon, Linkedin, Moj, TakaTak & industry-specific platforms. 
 
Influencer.in has a 50-member team with in-house expertise in creating content across multiple languages. With focus verticals including Retail, FMCG, consumer apps, BFSI, and eCommerce, the company’s marquee clients includes Jaquar, Marks & Spencer, Khatabook, Indiabulls, Tata Cliq, Swiggy, Beardo, Unacademy, Boat Headphones, Himalaya Pharma, Tata Mutual, Pubg, Rummy Culture, Oziva, Man Matters, Bewakoof.com and Naturals Salon amongst others.

Cretorial announces the launch of the much anticipated Made In India ‘Cretorial Enterprise’ desktop version of the first-ever social media-friendly app. The app and desktop version offers a one-stop solution to netizens for content and creative ideation.

L- R: Mr. Sanjul Pancholi (Co-founder), Mr. Pawan Nayar (Founder and Chief Thought Officer) and Mr. Ankit Sood (Co-founder)

The platform provides high-quality business-ready content packs for Small and Mid-Size Enterprises (SMEs), Start-ups, Marketing Managers and Individuals to scale up their Social Media Marketing. In less than a minute, with just a few tap/click action, any user, regardless of design or content background, can create world class creatives.

Cretorial technology platform provides millions of unique ways to marketers to brand their products and services with short text expressions for any creative need. Cretorial supports in amplifying businesses, helps professional designers and copywriters in creating exceptional marketing content by using the in-app stock images, expressions, and matching hashtags.

Cretorial has successfully launched its mobile version for Android users and is available on the Google play store under the name Cretorial Social Media Post Simplified. Catering to the demand and huge success of the app, now the users can use the Enterprise web-based version of the Cretorial app. The Enterprise version allows the users to directly use Cretorial services on powerful laptops and desktops without any hassles. To open it on your web browser simply open https://cretorial.ai and you are ready to go.

Cretorial has developed a proprietary AI (Artificial Intelligence) model that generates and classifies expressions as per industry relevance while targeting human-level accuracy. Cretorial has a proprietary engine that generates meaningful catchphrases, taglines, hashtags and more. The engine is continually trained for multiple domains and industries to ensure output relevant for different brands and customers.

Currently, Cretorial Social Media Post Simplified app has 51+ content packs. You can get contextual expressions 10x faster with matching hashtags for 20+ industries and 31+ personal categories. Cretorial’s goal is to scale up the platform to give customers an option to choose from billions of creative expressions for their branding needs.

Cretorial Social Media Post Simplified App will also integrate with Cretorial Get My Hashtags service to extend power, reach and creativity in the world of hashtags. The Get My Hashtags is a platform independent stand-alone hashtag service that gives global/local hashtags, in multiple languages, and that can be created or selected for creativity, popularity, creativity, branding, size and that can be used to find best hashtags for any post in any platform to cause better feed, more impressions and eventually more followers, all organically!

Cretorial is also looking forward to exploring new partnerships and collaborations with like-minded businesses like e-commerce and image/video creation platforms to accelerate its growth engine.

Pawan Nayar, Founder & Chief Thought Officer Cretorial, “We are excited to announce the soft launch of our desktop version ‘Enterprise’. We have always endeavoured to ensure continuous innovation, creating amazing products with high-quality content. We have addressed the needs of brands and consumers by providing effective solutions at an affordable price. We aim to provide a cutting edge to various brands with our incredible content and appealing creatives. The product will give an immersive new experience to various brands and consumers.”

Exploring Industry First Features:

1. AI Photo Expression Wizard: Conquer the "blank page syndrome" for good. Ditch hours of brainstorming and get content automatically. Just upload your pictures and let the AI wizard work its magic.

2. Tonality and Word Filters: Trigger intended emotions of your target audience with precise tonality filters. Give your text that much needed human touch with tonality and word limit filters.

3. Curated Collections: Get contextual expressions 10x faster with matching hashtags for 20+ industries and 31+ personal categories.

4. Contextual Results: Go beyond stale results and get broader, wider, and more relevant contextual results for millions of keywords.

5. Hashtag Finder: Find, target, and engage your audience with an amazing combination of popular and creative hashtags for each social post.

6. Stickers: Personalize your social media posts with the designs of your choice.

7. Free Stock Images: Select from a vast selection of stock images and use them as your creation backgrounds all free of cost.

8. Background Remover: Remove background for your product free of cost for use on creative.

9. Multi Languages: Browse expressions in the language of your choice with multi language enabled.

Role of Cretorial:

Through the desktop version, we want to eliminate these three friction points in creating an amazing creative design.

1. Begin with a design-first approach: The design professionals can find the most relevant content from our curated collections with matching hashtags which are social media optimized. Alternatively, designers can let an AI-based Wizard read your graphic/picture, find its elements, convert them to human feelings and concepts and suggest the most optimized content.

2. Professional Hashtag Finder: We are here to end the guessing game when it comes to finding the right hashtags. None of the available tools gives the right balance of hashtags which make your content work. Our hashtag finder is trained to deliver the most relevant content and creative hashtags which are the first of its kind.

3. Ease of design: Stay always connected to your designs whether you are on the go or at your professional workspace.

About Cretorial Media Services Pvt. Ltd.

Cretorial Media Services Pvt Limited Company was launched in January 2020 as a tech-media company based in Noida, Uttar Pradesh, India.

Pawan Nayar, (Founder & Chief Thought Officer,) is an alumnus of MIT Sloan School of Management. Pawan has over 25 years of stellar experience in setting up, leading, and scaling large content, marketing, and community development operations for top Fortune 500 firms. Pawan is a celebrity influencer on Instagram and other social media channels. His Instagram account @Go2Words gets over tens of millions of impressions per year.

Cretorial service offering is led by ex-executives from leading fortune 500 companies with immense experience in their respective fields. The core concept is developed by Mr. Pawan Nayar (Founder and Chief Thought Officer), Mr. Sanjul Pancholi (Co-founder) and Mr. Ankit Sood (Co-founder).

#NowDesktopReady

 L to R - Dr. Amit Nagpal, Badal Saboo and Devendra Jaiswal

Speaking on the occasion of the launch, Dr. Amit Nagpal, President and Co-founder of BAES, stated, “We look forward to inspiring, training & supporting the bloggers of Maharashtra, beginning with Pune, Queen of Deccan, under the leadership of Badal Saboo.”

The most happening fashionable career of recent times and the sensation to continue for quite some time now is blogging. Like any other career, blogging is shaping up to be a full-time career for many who want to break out of streamlined careers. Devendra Jaiswal, Secretary and Co-founder of BAES, further added, “Pune is one of the leading hubs of fashion, higher education, IT and automobile sectors in India. These sectors are also popular among bloggers and hence Pune chapter will be one of the focus chapters of Bloggers Alliance.”

On being appointed as the President of the Pune Chapter of BAES, Badal Saboo mentioned, “With the exponential growth and impact that our Blogger community and Social Influencers have in our ever-connected lives; through our Pune Chapter activities I aim at providing a value-added platform for bloggers to be able to share best practices, brand themselves to be able to monetize and create sustainable value, get recognized and published and taking on Leadership roles for a better socioeconomic impact.”

Brief Introduction

Bloggers Alliance Education Society (BAES) is a National association of bloggers established in 2019 as a not-for-profit society with the following agenda

• To promote the recognition of blogging as a profession
• To promote the potentialities of blogging as a tool for social change

Vision

To empower bloggers in becoming national/global influencers and change makers by supporting them in optimizing the power of blogging.

Mission

To serve the blogging community by providing training, coaching, networking, branding and other opportunities required for professional success and support them in creating social change.

Face of India is one of the most eagerly awaited, National Beauty hunt competitions that is organized by Pune Fashion Week, having successfully completed 6 seasons, supported by the Asia Model Festival.

This event is aimed at promoting cultures between 27 participating Asian countries and is actively sponsored by the Ministry of Cultures & Tourism, Korea.

Mr. Badal Saboo, Founder of Pune Fashion Week and Organizing Committee member at Asia Model Festival, is the Chairman of Face of India.

Battle of Voices 2022 Awards ceremony

Bloggers Alliance (an association of bloggers and content creators) was registered as a non-profit society on 13th April, 2019, which is celebrated as the Foundation Day every year. In July 2019, a 12-member advisory board was set up to advise the team for various upcoming ventures. The Alliance was formally launched at the Constitution Club, New Delhi on 7th August, with Dr. Anurag Batra (Chairman Businessworld and exchange4media) as the Chief Guest.

Early Days
Considering the ever growing community, 3 new chapters were launched in three major cities in India. viz. Delhi, Indore and Chandigarh soon after. In October 2019, Blogger’s Alliance signed an MoU with NASSCOM community.

The first book launch of ‘Heroes Amongst Us’ was organised at Chandigarh Press Club later in 2019 by Venerable Bkikkhu Sanghasena. Further, Blogger’s Alliance also became the festival partner for Khajuraho Literature Festival.

In March 2020 Bloggers’ Alliance hosted a National Bloggers Summit at Indore Press Club, which was attended by 100+ delegates from pan India. Since the time Bloggers’ Alliance started operating, the community has organised 75+ Twitter chats.

During August to October 2020, the Alliance ran a campaign called ‘Creative Minds, Healthy Minds’ to spread awareness on how creativity is good for mental health. The theme was chosen keeping in mind increasing stress and mental health issues due to COVID-19.

A Feather in the Cap
In August 2021, Bloggers’ Alliance became knowledge partner of Reliance Jio which was a major milestone in its journey. Also, in the same month, the Student Wing was launched to help students to learn and grow in the field of blogging and content development. In September 2021, Student wing launched the campus ambassador and corporate ambassador program for students to further promote our mission and reach younger generation of creative minds and aspiring creators. Neha Upadhyay from MDI Gurgaon joined Bloggers Alliance as its Brand Ambassador in early 2022.

Students from many top management institutes have done live projects and internships. The institutes include IIFT, MDI Gurgaon, BIMTECH, IIM Shillong, We School (Mumbai), and PUMBA among others.

Battle of Voices
Battle of Voices, a podcast competition was organised for the second consecutive year in May 2022. The podcast competition was held virtually and judged by an eminent panel including experienced broadcaster and podcast host Sunayana Nair from Awaz.com, film-critic and writer Murtaza Ali Khan, podcast producer and aggregator Rohan Thakar from Eplog Media, and podcast producer, host, and voice coach, Yashika Begwani from Voice of Achievers.

Yashika Begwani, also the Chief Editor at Bloggers Alliance adds, “Bloggers Alliance began with an idea to bring together a group of remarkable people, and a vision of becoming something more. Despite the pandemic, in the last 3 years, we have become an energetic community of creative and aspiring minds. It’s only onwards and upwards from here.”

The Way Forward
Three years after its establishment, Blogger’s Alliance continues to grow and achieve feats of success, with constant support and untiring efforts of the team, members and patrons. 

Dheeraj Singh, who recently joined as President (South India), shares, “We are excited about the southward expansion of Bloggers Alliance. Creativity is a cause which is close to my heart and our team looks forward to handholding bloggers and content creators in South India.”

Bloggers Alliance was established in 2019 to empower bloggers in becoming national and global influencers and change makers through mentoring and handholding. Bloggers Alliance has been serving the blogging community, for past three years by providing training, coaching, networking, branding and other opportunities required for professional success and also supporting them in creating positive social change.

To know more about Bloggers Alliance, you may write to president@bloggersalliance.org or watch this video.

Streamkar App: Now with the new language filter feature

The power of language and language filters

Envisioned by Common Vision Technologies, Mumbai, StreamKar also receives investments from the leading U.S. - based mobile internet company Tipping Points Technology Limited. This application has won over the desi international audience owing to its availability in various languages, such as English, Hindi, Tamil, Telugu, Marathi, Malayalam, and the like. This stands as a testimony to the app’s 50 million-plus downloads on the Google Play Store. As soon as a user opens the application, they are asked to choose a language in which they are comfortable. StreamKar’s reach into the country’s deep pockets has made the linguistic boundaries porous. Besides this language filter which enables users to have a seamless conversation with influencers and other fellow users, applications also introduce profanity filters to maintain civility, thereby preventing user abuse.

Importance of language and profanity filters

Social media and streaming platforms are immediate modes of communication. Thus, vetting each response, stream, chat message, and comment is a herculean task. This pushes the need to have a high-quality language and profanity filter to moderate user behaviour. Monitoring user-generated content is important to gain public approval or to list your app on Android’s Google Play Store or Apple’s iOS App Store. However, it is essential to convert the application into a haven for users. Adopting this measure would guarantee to multiply the number of visitors or users that subscribe to the application and increase daily streaming sessions and session lengths by a great extent.

Negative comments curdling into a toxic virtual environment

On apps like StreamKar, overcoming a mountain of hesitation takes courage to broadcast one’s talents and skills. If the videos, made out of an individual’s hard work and sweat, get defamatory, discriminatory, and hostile backlash, it could shake their confidence. Hate speeches on religion, caste, race, gender, sexual orientation, colour and national or ethnic origin are insensitive.They can also lead to trauma, depression, stress, and anxiety - mental health indicators that are hard to recover from. 

Live streaming apps can lead by example

Therefore, it is an app’s moral responsibility to prioritise customers and uphold their integrity. Public forums should ideally maintain a positive environment where influencers can thrive. Users can get entertained instead of becoming victims of phishing or getting stuck in the vortex of lewd and derogatory comments. Installing a profanity filter ensures productive conversations where everyone respects one another. Since live streaming apps cater to large demographics, profanity needs to be filtered actively to deliver a family-friendly user experience.

Although profanity and language filters are not the end-all-be-all solutions, they significantly reduce toxic interactions and offensive content while providing an inclusive internet experience, especially to the vulnerable sections of society.

In the midst of this frenzy, the latest social media campaign by India’s fastest growing investment platform, Kuvera.in themed ‘Official sponsors of investing’ has once again turned the spotlight on the mad rush of brands looking to cash-in on the IPL. The videos present Kuvera’s conversational, tongue-in-cheek take on various aspects of this frenzy - the #FOMO of stakeholders, concerns of VCs, the insane costs of visibility, inside conversations and lack of any measurable ROI when spending humongous amounts of money on just being visible - to showcase how investing needs to be smart, intelligent and disciplined. The ads have gone viral on YouTube, Twitter and Instagram with prominent folks appreciating and commenting on the campaign. “Official sponsors of investing” has already raked in 1.5 million views and is growing!

Commenting on the campaign, Saurabh Pandey, Chief Marketing Officer, Kuvera.in said, “IPL season turns the Indian cricket fan into the hottest property; brands fight for. We have the official sponsors who have bagged ‘exclusive’ rights. Then some who missed out on the rights but still bought massively priced ad slots to get a foot in the door. When advertising on TV in saner times, media buying agencies and their clients closely look at the cost per rating point when making their media plans. Somehow, the hype of IPL makes all common sense magically disappear. No wonder the majority of advertisers during IPL are startups backed by VC funding who are out there to just earn bragging rights. At Kuvera, we believe investing needs to be smart and disciplined and hence launched this campaign to showcase how intelligent investing decisions can be made.”

Since its launch, several other brands have resonated the same conversation and joined in the banter with Kuvera.in. @GabbbarSingh in his post said, “A brilliant move by Kuvera to push the boundaries and stand apart from hundreds of brands cluttering IPL. #ItsOffical that they're the best. Check out their Deepika, Hema, Rekha, Jaya, and Sushma film.” @WeekendInvestng in his post on Twitter said, “I often say this to my fellows that be aware of how much do you want to invest in stocks. Don't go all in! @Kuvera_In is trying to depict a similar scenario here: Jab Startups Met VCs! Money is important, don't play with it.”

One of Kuvera's viral campaign posts

Vaishnavi Kulkarni, a Social Media and Content Marketer commented, “Bang on! I have seen this happen all the time, especially since the last 2 seasons of IPL. Kuvera.in is trying to teach us a very important lesson here, i.e., calculating ROI on your investments. That’s the best calculation one can ever do. I am learning that we should do this on every little that we spend or invest and be very mindful of where the money is going! This season, let’s listen to the official partners of investing and execute our finances in a structure.”

LinkedIn Influencer and Director at Webzoly, Disha Shukla in her post commented, “Let's think wisely. Ever tried comparing your revenue generated from the investment done on the ads? If yes, definitely the results would be a nightmare, right? It’s because we often go heavy on spending so much on branding and advertisements that we forget to calculate and understand even if it's necessary or not. This is the time to stop, think and decide. After all, we are here for business and profit comes first. While scrolling LinkedIn, I came through an amazing video by Kuvera.in and it was all enough to grab my attention hence thought of sharing it with you all too.”

Another prominent content creator, Shubham Sharma commenting on the ad said, “Okay, I'm IMPRESSED! A lot of businesses spend senseless money on advertising while trying to make their ad look less like an ad. But when I saw this yesterday, I was forced to ask myself, Do I buy stuff because of FOMO? I shouldn't just buy stuff I don't need because of FOMO, right? Investing is how I will not regret it later. And later I found out, they don't charge commissions or advisory fees i.e. they don't take a chunk away from my profits. Savvy marketing. A clever approach. The message of "responsible investing" received, Kuvera.in.”

Several users have also applauded the campaign and joined in on the conversations! One of them said, “Spending your money down the fancy, overpriced media spots might as well be the new definition of Splurging. @Kuvera_In decided to speak some sense! As someone who dabbles in campaigns on a daily basis - such out of box thinking looks fresh on the horizon.”

Parul Ohri

As the Founding member, Parul has been an integral part of Momspresso since its inception. She was presently serving as the Editor and also heading the video division of the company. Momspresso and its associated influencer engagement platform Momspresso MyMoney was recently acquired by the D2C brand Mamaearth for an undisclosed amount.

While working at Momspresso, Parul utilised her core expertise in content creation to conceptualize, script, and produce videos in several formats. Over the past several years, she has hosted hundreds of panel discussions, live online sessions with other moms and experts, and interviewed celebrity guests and experts via the internet. She has broadcast about 4,500 minutes of digital airtime during her stint at Momspresso.

With over 21 years of experience, Parul started her career in 1994 as the youngest member of a PR firm. After this, she spent a decade working in Corporate Communications at organisations such as Perfect Relations, Media Workshop, and Ascom India. This wide-ranging experience gave her a comprehensive understanding and hands-on exposure to various aspects of Corporate Communications - from media strategy to content creation across print, multimedia and the Internet.

Amplifying Voices of Women through Blogathon

This second edition of VOW-Voices of Women brings together women from diverse backgrounds to engage in a discussion around larger trends, developments, and barriers in the face of building a more diverse and inclusive workplace and culture. 1000+ women from across corporates and colleges came forward and registered for VOW. Eminent thought leaders and industry experts from IBM have joined the event as jury panel members.

On Behalf of IBM, We-Ace reached out to 100+ organizations and colleges to bring along every woman who wished to showcase their talent on such a platform. The team got an overwhelming response from the women cohort where they shared inspiring blogs based on this year’s theme - Bespoke Skilling. Winners are awarded with exciting prizes like iPad, Kindle etc and winning blogs are featured on leading partner publications.

A jury member of the event and Chief Finance Officer, IBM India/South Asia, Tejaswini Rajwade shares her experience and says, “It was a privilege to be part of the Voices of Women jury which provided a platform for women to be heard on a topic very relevant in today’s world. I thoroughly enjoyed reading the blogs with their refreshing take on the topic.”

“I am passionate about building an inclusive workforce and embracing a culture of diversity and am enthused to see the tremendous response to the contest,” she added. 

Another jury member Amit Sharma, Managing Partner, Global Delivery, IBM Consulting felt honored to be part of the jury of the blogathon and expressed, “The energy, passion and drive of the participants was very apparent, with some very high quality and memorable submissions. My congratulations to the winners and more importantly, a big thank you to all those who made time to participate and made this event a success.”

This year, the entries were invited on the following theme: Given that women are unique in the way they approach, build and experience their career journey - do they need bespoke skilling? If yes, what ecosystem do they need to come forward and aspire to learn, grow and ace at different life stages of their career? Share your thoughts and ideas on the topic in 800 to 1000 words.

The winner of this year’s blogathon Harini Srivastava termed VOW as an enthralling event. “It makes one tap on the inner value system, which in turn becomes an introspective session at a personal level. Heartfelt thanks for the Intriguing experience,” Harini says.

The second runner up of this year’s blogathon Mamta Mohan quotes, “I couldn’t deny the tempting offer to write a blog on one of my favorite subjects - Women Empowerment. As they say, pen is mightier than the sword, this platform that was provided by We-Ace for writing a socially relevant blog helped me pen my first ever blog and I am indebted to VoW for bringing out the writer in me that had gone into hibernation.”

The third runner up of this year’s blogathon Lavanya Ramamurthy expresses, “How skilling should be done for women is a forward-thinking topic that is personally very close to her heart too as she leads the gender ERG for Swiss Re APAC. Picking 2 lines from her blog, When intent and skill work together, you can create magic! Everybody does well when the women do well.”

The platform was also open for voting and the three popular choices awards were awarded to Rashmi Pandit from Morningstar, Meena Muthukumar from SSN College of Engineering and Yamini Naga Satya Pilla from DVR & Dr. HS MIC College of Technology.

About We-Ace

We-Ace is a leading global network of over 100k+ women aspiring to ace their careers. As agents of change for gender-balanced workplaces, the company’s mission is to engage, enable and employ women professionals to be in decision-making roles. Women can connect and network with the best in the industry through hiring drives, career fairs, skilling labs, CXO meets and various other industry led live sessions. Women aspiring to upskill can select from a wide range of life-stage enablement, self enhancement, functional and technical courses that start from as low as Rs. 99/-.

HDFC Life, one of India's leading life insurers, has launched ‘KlarifyLife’, a digital education and awareness initiative, to simplify life insurance. Aimed mainly at the Millennial and Gen-Z audience base, ‘KlarifyLife’ is available on social media platforms like Instagram, LinkedIn and Facebook. It focuses on simplifying complex topics, clarifying doubts, and addressing life insurance-related questions in an engaging and straightforward language, with no jargon or information overload.

Click the links below to experience KlarifyLife:

Instagram: instagram.com/klarifylife

LinkedIn: www.linkedin.com/company/klarifylife

Facebook: facebook.com/klarifylife

Vibha Padalkar, MD and CEO, HDFC Life

India has one of the highest protection gaps at 83%, as per the Swiss Re report 2019. With more young working individuals in the population, there is a need for greater awareness about term life insurance and its benefits.

With bite-sized explanations using flashcards and videos, ‘KlarifyLife’ promises to offer a simpler and more relatable way to understand life insurance, without any bias, or selling. Borne out of HDFC Life’s customer-first promise, ‘KlarifyLife’ offers friendly expert advice and lesser-known tips to meet customers’ evolving needs.

Commenting on the launch, Vibha Padalkar, MD & CEO, HDFC Life, said, “An increasing number of our customers, both existing and prospective, comprise a younger audience. With Millennials and Gen-Z becoming decision-makers, we need to adapt to their ways and keep up with their ever-evolving behavioral trends. To better identify with this audience, we believe the first step is to un-complicate term life insurance for them. With ‘KlarifyLife’, we aim to simplify term life insurance for this audience, backed by the experience and expertise of HDFC Life. Life insurance, especially term insurance, is a must-have for these individuals.”

About HDFC Life

HDFC Life Insurance Company Limited ('HDFC Life' / ‘Company’) is a joint venture between HDFC Ltd., India’s leading housing finance institution and abrdn (Mauritius Holdings) 2006 Limited, a global investment company. Established in 2000, HDFC Life is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as

Protection, Pension, Savings, Investment, Annuity and Health. As on December 31, 2021, the Company had 39 individual and 13 group products in its portfolio, along with 7 optional rider benefits, catering to a diverse range of customer needs. HDFC Life continues to benefit from its increased presence across the country having a wide reach with 372 branches and additional distribution touch-points through several new tie-ups and partnerships. The count of our partnerships is over 300, comprising traditional partners such as NBFCs, MFIs and SFBs, and including new-ecosystem partners. The Company has a strong base of financial consultants.

For more information, please visit our website, www.hdfclife.com. You may also connect with us on Facebook, Twitter, YouTube and LinkedIn.

Kalp Vaidya, A Growing Social Media Influencer and Blogger

On his journey, Kalp said, "Success does not come to those who don't try; it comes to those who have tried and failed but still won't give up."

He joined Instagram during the COVID-19 lockdown. Life was getting monotonous and spending time on Instagram was purely to pass time, he added. He started enjoying himself while posting content on Instagram. That is how he began to take a deeper interest in making something productive out of his free time. He saw the power of this tool, namely social media, that can help one influence others and how one can create an impact on their daily lives in many different ways.

He began with a minimum of followers initially, as everyone does, and started to look for ways to grow. Therefore, he joined many support groups that help bloggers increase their follower base and engagement. However, over time, these groups started to decline, but he wasn’t ready to give up yet. After some rigorous research, he came across a few tips that were actually helpful. Some of the tips included putting relevant hashtags to get more organic reach impressions, adding a bio for his page with keywords related to his content, posting consistently, and running giveaways while collaborating with brands to attract more attention from the audience. In this process, he had the opportunity to collaborate with many brands like MCAffeine, Flipkart, Amazon, Nykaa, Mamaearth, Vodafone, Lays, and many more. He currently has more than 1,11000 followers on Instagram and 1.49K subscribers on YouTube.

While following these strategies and putting more effort into his blogging, he gathered support from people who, like him, wanted to grow on Instagram and united to start a WhatsApp group. From there, evidently, they have seen growth.

Kalp added, "In the initial days, I would look at brand collaboration posts on other bloggers’ pages and reach out to these brands myself to discuss collaboration opportunities. This helped me learn to communicate more professionally. As my page started to grow, I no longer needed to reach out to any brands for collaborations, and instead, I started receiving many direct messages as well as emails from brands reaching out to me with opportunities. Since then, the growth has seen leaps and bounds, and there's been no looking back. I am grateful for how it all turned out for me."

His growth on Instagram has helped him connect with people from various walks of life. The best part about this world, says Kalp, is the bond where they support each other and help each other grow virtually in many different ways. This is one of the aspects of social media that he truly enjoys.

Furthermore, Kalp is looking forward to many more opportunities and wants to grow personally and professionally and create more opportunities for others to grow as well this year.

About Kalp Vaidya

Kalp Vaidya is an experienced social media coordinator with a demonstrated history of working in the education management industry. He is skilled in action sports, entrepreneurship, management, leadership, and Hindi. He is a strong marketing professional with a Bachelor of Technology-BTech focused in computer science engineering from GSFC University.

Instagram: www.instagram.com/kalpu_official/  

YouTube: www.youtube.com/c/Kalpuofficial

LinkedIn: in.linkedin.com/in/kalp-vaidya

goficure is an asset-light enterprise making laser-assisted elective surgeries affordable for their patients. People from all walks of life irrespective of their financial background or social status can get access to A-list surgeons and top hospitals. goficure has teamed up with reputed hospitals and has managed to bring down the treatment cost by even 50 percent in some cases. 

goficure is an initiative by Jaagrit Sachdeva and Meenakshi Venugopal who have in the past managed and grown two separate education ventures. Jaagrit says, “The world needs cure with care and that is where goficure comes in.” Every patient getting treated through goficure get a dedicated Medi-Pals. Medi-Pals are personal dedicated coordinators who ensure that the patient gets all the required assistance and more. This is limited to not only the treatment, but also post-surgery recovery. They coordinate booking appointments, scheduling the surgery, taking care of the paperwork, and other formalities. Medi-Pals also assist patients in getting their insurance claimed for surgeries. Patients having second thoughts about surgeries can talk to their respective Medi-Pals and share their concerns. Once a patient decides to have surgery, the Medi-Pals ensures that it is done without any hassles. They also arrange for follow-up visits and post-operative care. Moreover, they help patients recover completely without any complications so they can go back to their normal lives soon.

Meenakshi Venugopal, the Co-founder of goficure says, “Today, patients are looking for reliable and honest medical opinions. They need to know the diagnosis given by their doctor is in their best interests and not commercially motivated.” goficure ensures patients get the correct diagnosis and surgery is only advised when absolutely required. The final decision lies with the patient.

goficure is a one-stop solution for the treatment of multiple health conditions. They have launched their services with proctology and offer anorectal laser surgeries for hemorrhoids/piles, anal fistulas, anal fissures, and pilonidal sinus. They also plan to soon start treatments in:

• Gynaecology

• Fertility

• ENT

• Orthopedics

• Ophthalmology

• Urology

• Laparoscopy

• Urology

• Vascular 

• Aesthetics

goficure ensures maximum safety for their patients during the COVID-19 pandemic. All their Medi-Pals and other staff have received at least the first dose of vaccination, with most of them being double vaccinated. Their partner hospitals, clinics, doctors, and member staff follow strict safety precautions through proper sanitization, social distancing, and screening of temperatures. They ensure that their staff members wear proper safety shields and protective gear during patient visitations.

goficure guarantees:

• Holistic treatment - the goficure team believes not just in treating the ailment but taking overall care of their patients. Apart from arranging appointments and taking care of scheduling the surgeries, the team believes in providing emotional support to their customers. They will also help patients commute, post-op follow-ups and recovery.

• Pain-free laser treatments - The service provides pain-free laser surgeries to treat several medical conditions. Right now, they have started with anorectal surgeries, and soon they will be covering more. Laser-assisted surgeries offer quick recovery, fewer complications, at more affordable prices than open or traditional surgeries.

• Hassle-free service - Whether it is consulting a doctor, scheduling a follow-up visit, or arranging transportation, goficure will take care of everything. They aim to provide seamless services at minimum inconveniences.

• Confidentiality - No patient information or service detail is shared with any third party. Doctors and Medi-Pals maintain complete confidentiality of the treatment. Patients are advised to shed all their inhibitions and share their concerns with their doctors.

• Safety - goficure’s aim is not just to provide immediate relief to the symptoms but to also focus on long-term and permanent treatment of the ailment. 

• Transparent pricing system - The team will explain the cost of treatment in detail to the patient. There are no hidden charges. The doctors and surgeons will also explain any underlying complications of the surgeries and their impact on the overall cost.

• Quick diagnosis and treatment - goficure understands that each moment the patient spends in discomfort impacts their quality of life. Their objective is to provide quick diagnosis and treatment to the patients so that their suffering comes to an end, and they can go back to living their life to the fullest. 

• Specialized doctors - goficure only works with specialist surgeons and doctors from top hospitals and clinics in Bangalore. It does not matter whether the symptoms are mild or chronic, all patients are guaranteed top services from specialist doctors.

• Insurance claims - goficure Medi-Pals assist with formalities regarding insurance claims for the patients. 

About goficure

goficure is a vertical of FactDr, a digital global healthcare platform. Founded in 2021, the enterprise is based in Bangalore and offers services in elective surgery treatments. The company believes in making laser-assisted elective surgeries affordable for its patients. At present, their services are available in Bangalore, but they have plans to spread their services in other parts of India shortly.

The company websites can be visited at goficure.com and factdr.com.

$GARI Token powers the fastest-growing Web3 social media app Chingari

Chingari is aiming to link brands directly with creators, as opposed to the existing social media structure, in which the platform makes money from the advertisers and pays a small amount to the creators. Chingari powered by $GARI helps creators to monetize their content by working with brands and earning money through $GARI tokens. As the platform's use of the $GARI token expands, Chingari gains too.

Giving creators much greater control, has been a vital factor in the platform's rapid development, attracting talent and enhancing content quality as producers have a chance to make a livelihood. In addition, Chingari is also enabling the audience to earn with watch-2-earn, engage-2-earn and play-2-earn features on the Chingari app. GARI acts both as an in-app currency (launching in app on 5^th Feb 2022) and a governance token.

In India, the short video app category has been rising at a breakneck pace. Currently, 240 million+ people are addicted to these short video applications. In the following years, this number is likely to climb even further, reaching 575 million by 2025. Chingari, India's most popular short video app, saw a spectacular surge in 2021. The app now has more than 110M+ users and has grown over double since 2020. Starting the new year Chingari is breaking records with India’s first social crypto-token $GARI.

The first-ever social token from Chingari, $GARI, saw a record-breaking 24-hour trading volume of almost $100 million. The desi crypto-token gained INR 750 crores on the day of its launch on 14 major crypto platforms. HUObi Global, FTX, KuCoin, Gate.io, MEXC Global, and OKEx are among these crypto exchanges.

$GARI is the first Indian social crypto-token to be listed on a global cryptocurrency market. Chingari's $GARI aims to excel in the global block chain and crypto market environment with this benchmark. The $GARI token uses block chain technology powered by Solana to provide content creators with the ability to monetise their work on the Chingari platform.

It was in October that Chingari's brand ambassador and investor Salman Khan launched $GARI. The content creators, according to $GARI, should lead the way in utilizing the block -chain platform. Chingari recently announced the expansion of its $15 million Series A financing. In 2022, this significant investment will increase and bring together fresh features in the app, as well as technological and marketing advancements. Chingari is likewise on the lookout for Chingari Star through a month-long contest- where the winner will take home a cash prize of INR 1 Crore and the overall reward for the participants of the contest is up to INR 2 Crores.

Sumit Ghosh, Co-founder & CEO of Chingari App, says, "With such an impressive volume, Chingari's $GARI is moving towards its vision to entrust the content creator community. Cryptocurrency in India has been untapped when it comes to the creators and with $GARI, we would be capturing the potential market. With such a great milestone, we shall be maintaining the leadership position across the short video apps platforms in India.”

$GARI will be integrated on Chingari App on 5th Feb 2022. Chingari users can start making videos and earning money through $GARI tokens 6th Feb onwards.

About Chingari

Chingari is India’s fastest-growing short-video app launched in 2018. Since then, the home-grown app has emerged as the one-stop destination for entertaining, engaging videos across diverse categories such as dancing, singing, transformation, innovative skills, etc. Chingari’s eclectic platform entertains 110M+ users across India, and witnesses’ videos in 13+ languages. Chingari app also supports real-time video commerce, where every video that gets uploaded on Chingari is parsed frame by frame and all detected objects are matched with Amazon's live catalogue. This enables the users to shop through the platform. In addition, Chingari also showcases features like Chingari Multiplex and Chingari TV to further increase the entertainment quotient. The app has been working towards adding value to its content creators by enabling them to create unique content that gets liked, shared & rewarded through GARI Social Tokens that fosters content monetization and rests the power of content creation directly in the hands of the creators. The first Indian social crypto token GARI, has been listed on several top global centralized exchanges including HUObi, FTX, KuCoin, Gate.io, OKEx and MEXC Global. Chingari is bringing web3 revolution to the creator economy with its GARI token. GARI social token is all set to empower creators on the Chingari platform from 6^th Feb 2022 to set up their own eCommerce spaces. Welcome to a revolution for the Creator Community.

Abinav Kalidindi & Rana Daggubati Founder Ikonz 

The Ikonz platform will facilitate collaborations with Global Artists, Brands, and Fashion Designers to work on Iconic IP and have distribution into numerous NFT platforms and Metaverses just with a few clicks. Ikonz has a dedicated advisory panel of experts who have been one of the earliest investors in Blockchain, Crypto, NFT platforms, and other veterans from Virtual Reality, Gaming and Design.

Rana Daggubati Avatar in the Metaverse

Sharing his confidence about the success of the platform, Abinav Varma Kalidindi (Founder & CEO at Ikonz) said, “There is too much chaos in the market today with 100’s of new cryptocurrencies, NFT platforms, and upcoming metaverses, it gets very confusing for IP owners to navigate this ever-evolving space. A wise man in the late 1900s once said the task of art today is to bring order to chaos and Ikonz is a one-stop-shop for IP owners to navigate the complexities of the technology, understand the different means of monetization and upscaling, and bypass the regulatory and legal boundaries that stand in their way. We are very excited to bring Iconic characters from Amar Chitra Katha and Tinkle such as Suppandi, Shambu and others to the world of NFTs and the Metaverse. We intend to announce new IP partners every month.”

Rana Daggubati (Co-founder of Ikonz), who shares the brand’s vision, said, “As an IP owner, the world of Blockchain presents both incredible possibilities as well as challenges on the best way to identify and focus on the best and most credible opportunities. A world-class blockchain aggregation company is the best way I and other IP owners could have found to start managing and monetizing IP assets on a global stage in multiple formats be NFTs, avatars or even basic rights management. I am excited to begin this new chapter as the co-founder at Ikonz. We are happy to partner with Indian biggest IP’s such as and Amar Chitra Katha and Tinkle and lead a way into the metaverse.”

Speaking about the association between Amar Chitra Katha and Ikonz, Preeti Vyas, President and CEO of Amar Chitra Katha, reaffirmed the company's digital-first vision. She said, "NFTs and the Metaverse world is a huge opportunity for iconic media companies like us to reach out to our existing and new audiences in whole new digital avatars. The recognition that our classic art of Amar Chitra Katha comics and much loved characters like Suppandi and Shambu, created over the last 5 decades, enjoy to this date is immense. In addition, we have a whole new generation of children today enjoying our new ACK stories and engaging with our new characters like Defective Detectives and Wingstar. We hope to use the NFT platform to connect with both these sets of consumers, old and new.

We will bring in the content, characters, brands and Ikonz will bring the tech, distribution and expertise, which will enable us to present a strong offering to the metaverse consumer. We are excited about taking Amar Chitra Katha and Tinkle into hitherto unexplored spaces and in Ikonz we have found the perfect partner to collaborate with!”

About Ikonz

Bridging Iconic IP with the world of Blockchain technologies and the metaverse we are a 360-degree platform for curation, monetization and distribution of digital assets. With global partnerships to numerous Blockchain companies, Metaverses, NFT platforms, Artists, Brands, and Fashion Designers we are a one-stop-shop for culture's biggest icons and iconic IP. Founded by Abinav Varma Kalidindi, an Indian American entrepreneur who has started, scaled and exited start-ups in consumer tech and virtual reality. Ikonz is backed by Anthill Ventures as well as acclaimed actor and entrepreneur, Rana Daggubati.

About Amar Chitra Katha and Tinkle

Spanning 20 languages, the Amar Chitra Katha library boasts titles across Epics & Mythology, History, Fables & Humor, Bravehearts, Visionaries and ACK Junior. Founded in 1967 by the legendary Anant Pai, Amar Chitra Katha is the pioneer in comic book storytelling for children in India, which has evolved into a cultural phenomenon over the years. With more than 1.5 million copies sold every year, their comics have secured a niche in the audience’s hearts and minds.

Big Muscle Nutrition Brand Ambassador, Ranveer Singh

People often become synonymous with their performance. It’s their performance which shapes their identity, their Pehchaan. Celebrating the courage, the hard work, the struggles, the journey and the achievements of performers, we bring to you #PerformanceHiPehchaan - an initiative, a journey, a feat and much more. Stay glued for back to back performances, and everything that goes behind giving a performance that makes a mark.

The campaign video showcases Singh being demotivated and struggling to work out in the beginning. He is seen losing his will to even lift a weight. After learning from his defeat, Singh regains his motivation and becomes even more passionate to beat all odds and transform his body.

Known for his powerhouse performances, Ranveer has not just been endorsing the BigMuscles Nutrition since 2018 but has also been a loyal consumer of their products. He has credited his body transformations for his various film roles with rigorous, consistent training, balanced diet and BigMuscles Nutrition protein supplements.

Talking about the new product, Suhel Vats, Director, BigMuscles Nutrition said, “We launched BigMuscles in 2009 and it has emerged as the top must nutrition supplement brand in India over the last three years, We hope to take the brand to the next level with this campaign that encourages youth of India to believe that they are stronger than they think.”
 
BigMuscles Nutrition started its journey twelve years ago, with the aim of taking fitness to the masses and inspiring the youth of the country to be fit and strong. The brand frequently lends its support to aspiring body building athletes from all over India and also associates with the major bodybuilding and fitness events in an effort to keep the culture of fitness alive. By steadily improving the quality of their products over last couple of years, BigMuscles Nutrition has been acknowledged as ‘Champion of Fitness’ by Economic Times at BodyPower in 2018. They were also awarded the ‘Best Healthcare Asian Brand 2017’ by Economic Times.

BigMuscles Nutrition X Ranveer Singh | Performance Hi Pehchaan

Campaign video - www.youtube.com/watch?v=dSCZVbGsFuE

About BigMuscles Nutrition

India’s leading food supplement brand with a vision to facilitate smooth workouts that ensure effective results. While manufacturing each product, they make sure that it’s innovative, affordable & is of top-notch quality. With a range that encompasses everything from gainers to amino, our nutrition undergoes multiple security checks & ticks off all necessary guidelines. With our experts extensive research & knowledge of the ever dynamic industry, we are focused to make you fitter & better. So, prioritize fitness today & let us take it from there!

The achievement comes after T-Series witnessed a remarkable growth, churning out not only finest music but also a wide range of films under its banner. With a cumulative of 29 channels across languages and genres, the total subscriber base for the T-Series network is more than 383 million with over 718 billion views.

From Left to Right: Bhushan Kumar, Chairman and Managing Director of T-Series with Neeraj Kalyan, President T-Series

Speaking about this phenomenal success Bhushan Kumar, Chairman & Managing Director of T-Series, says, “We are thrilled to be the premiere Indian YouTube channel to hit such a massive subscriber base. This is indeed a proud moment for all Indians given that a homegrown Indian channel has become the first channel to cross a colossal 200 Million Subscribers mark on YouTube. We are truly grateful to our discerning fans across the world for showering our content with so much love and admiration. This success reinforces our belief that content is and will always remain king! I am fortunate to have a passionate team without which this would not have been possible, and I dedicate this success to my digital & music teams.”

Neeraj Kalyan, President, T-Series adds, “Music has always been our strength, our core, our passion. The last few years have seen our content gain staggering popularity both within and outside the country. Our journey into the digital domain has now transformed to a newer, more dynamic and exciting sphere. Becoming the first YouTube channel in the world to hit such a massive subscriber base is indeed a huge achievement for our entire team which has relentlessly strived to achieve higher benchmarks.This encourages us to up the ante and continue to hone our content and curation every day to better delight our audiences. We are really excited to share our joy with Google & YouTube teams.”

Congratulating T-Series on achieving their latest milestone, Pawan Agarwal, Director, Music Partnerships (India & South Asia), said, “T-Series has had an incredible journey on YouTube and continues to make the Indian music industry proud. This achievement, which marks the latest in multiple record-breaking moments on YouTube for T-Series, is testament to their agility and resilience. With a finger firmly on the pulse of the consumer and an eye to the future in a fast-evolving landscape, T-Series has emerged as a leading trend-setter, constantly innovating formats and digital-first content that connects well with audiences across the world. We have had a long-standing partnership with T-Series and are really excited to see their continued growth on the platform.”

Touted for entertaining viewers with a varied range of songs across genres, T-Series has collaborated with talented artists like Arijit Singh, Guru Randhawa, Jubin Nautiyal, Tulsi Kumar, Mithoon, Tanishk Bagchi, Amaal Mallik, Meet Bros, Rochak Kohli, Sachet Tandon, Parampara Tandon among others and has given hit numbers like Aankh Marey, Dilbar, High Rated Gabru, Lut Gaye, Vaaste, Cham Cham, Lahore, Leja Re, Bom Diggy Diggy, Nikle Currant & Badri Ki Dulhania Title Track that top the charts by gauging massive viewership on T-Series YouTube channel. Moreover, T-Series has also produced megahit films including Kabir Singh, Ludo, Tanhaji, Thappad, Pati Patni Aur Woh, Sonu Ke Titu Ki Sweety, Raid, Airlift, Aashiqui 2 among others.

CiSApp interface

CiSApp is poised to be India's premier social network. CiSApp has successfully raised $174000 (INR 1.3 Cr) from Seed Round Capital Inc, a Houston-based investment firm led by Brad Jenkins and Austin Hill; and Micro Ventures out of Austin, TX. Through it’s use of blockchain, CiSApp can ensure genuine users rather than bots, duplicate, or fake accounts. After Google Adwords, CiSApp is one of the most complex product developed on the flutter framework. CiSApp recognizes that content creators are the ones who drive platform engagement, and It is a platform intended to pay genuine content creators. 

CiSApp interface

“We've raised around $200,000 to date, and looking to release our beta version in a month. Once we hit stage I of the release, we plan raise up to $2M in the next 12 months to continue scaling up CiSApp. Our goal is simple-build a platform for users, not their data, that will alter the way we interact on the internet. Our target is to hit 1M+ users by Q2'2021 and will open the reward-system in the platform once we hit that mark,” quote by Bhargav Varma, Co-founder, CiSApp.

CiSApp's business is fundamentally different than existing platforms. is notable in that it does not rely on advertising or the collecting and selling of user data, as do the big companies. CiSApp provide a platform to bridge the gap between companies and promoters.

CiSApp:

• Connect in Single App - People use different apps to connect with different audiences which leads to time consumption and less time to update each one. But, CiSApp is a one-stop social app for all social media needs.

• No Fraudulent Profiles: To avoid bots and fake accounts, the CiSApp platform is being created with verification mechanisms for users.

• Content Monetization: Allow content creators to be paid directly for their work, bypassing the middlemen and creating a steady revenue stream for the same.

• Mode to find Work - A social account can be created just for career and business professionals to connect with your customer base or obtain work for a freelancer.

• Rewards for Content Creators - Content creators get rewards based on their impressions and engagement. CiSApp targets to give an opportunity to smaller content creators to maximize their reach and make an impact.

• Prevention of cyberbullying and trolling - Blockchain technology can prevent fake profiles and prevent bullying and trolling of creators, celebrities, and socialites and therefore creates a safer environment.

• Private Chat: It allows users to send self-destructive messages, and these talks are private (limited to the two parties involved) and can be scheduled for deletion at a later time. Users can unilaterally erase everything on their side, delete messages from the person with whom they are conversing, or delete all messages in the thread. CiSApp also intends to encrypt the communication.

Content creators, influencers, earlier investors, have access to CiSApp. Now, It’s time for all internet users to get an access to CiSApp from this November, enabling them to join in creating technology for a better tomorrow, a next-generation social media platform. 

Register for alpha access on our website!

The CiSApp corporate website - www.cisapp.co.

Pujo Love Stories Season 2

Viewers can now watch and engage Riya introduces Aman to her city, and can stay engaged through several Yes or No moments through the narrative - like choosing what outfit the character must pick, what must be their next move and so on. Taking interactivity to the next level, this season the audience can immediately shop the look worn by the protagonists in each episode and posts, by swiping up or clicking to shop online on shop.bigbazaar.com, and get their chosen outfits home delivered in just 2 hours or shop at their closest fbb store for their favorite outfits.

Talking about fbb Pujo Love Stories S2, Pawan Sarda, Group CMO - Digital, Marketing & E-commerce, Future Group said, “Durga Pujo is a festival closest to our hearts. Instagram is a platform that is native to fashion, and with season 1 we found a powerful way of engaging with our Insta Fam. We have an amazing new festive fashion collection in stores now and what better way to showcase it than through the Pujo Love Stories that had captured everyone’s hearts.”

Pujo Love Stories S2 starts on Instagram from Sep 24^th to 28^th. What will happen when these long-distance love birds meet? To co-create this beautiful saga of young love, stay tuned on FBB’s Insta Stories.

About Big Bazaar 

Big Bazaar is the flagship hypermarket retail chain from Future Group with physical presence in over 150 cities across the country. The Group also operates Big Bazaar GenNxt which integrates superior shopping experiences with innovations such as interactive digital screens, sit-down checkouts, and smart customer service. Big Bazaar promises to offer the ‘Har Din Lowest Price’ with a massive price drop on over 1,500 everyday use items at all the stores in the country. It also offers a host of value-added services like home delivery, fast billing, and flour mills amongst others. Big Bazaar has created mega shopping properties like Sabse Saste Din, Public Holiday Sale, Smart Search, Wednesday Bazaar, and Great Indian Home Festival which empowers the customers to shop the best at the lowest price. 

YouTube: www.youtube.com/user/bigbazaarindia/featured.                                                  

Shop Online: shop.bigbazaar.com

Website: www.bigbazaar.com

Facebook: @BigBazaar, Instagram: @bigbazaar, Twitter: @BigBazaar, Twitter: @fg_buzz.

Learn in  180 seconds - Librari

The user-curated content-based app hosts topics from around 30 categories and offers the users the ease of accessibility to nuggets of information on any of these topics in just 180 seconds. Librari aims to bring a change in how learning takes place by creating a social learning environment. The move has been strategically targeted towards catering to the conscious learning needs of the increasingly mobile-savvy generation who values time.
 

Speaking on the app launch, Rengarajan M, Co-founder & CEO, Librari said, “With the launch of Library application, we aim to redefine the learning experience among the Gen Z squad. Our approach is more learner-centric, flexible, and is geared towards the needs of the millennials who are visibly more time-conscious and love instant gratification. We envision a platform that brings productive dimension to learning by sieving through polluted content and purely focusing on learning content.”

The app also opens a powerful channel for brands to drive high-quality B2C engagement by offering them a channel to reach out to their consumers/audience in a smart and targeted manner by producing more premium content.

The app is available for free download on Google Play Store and iOS App Store.

About Librari

Librari is a seamless self-development educational platform. When most of the existing social educational profiles are either too complex to be used on the go or too social and distract the users from the learning process, Librari aims to bring a change in how learning takes place by creating social learning environment without the cringe-worthy content. It encourages users, experts, influencers, and brands to create and upload content into bite-sized video insights. Every short insight contains a pop quiz that aims to test users’ knowledge and understanding from the video they watched. Completion of every insight enables users to earn rewards and redeem in Bazaar.

Celebfie 'Cruise with the Stars'

Now, to provide fans with the ultimate FX experience, Celebfie has launched ‘Cruise with the Stars’, an experience offering a 2-day and 2-night seacation aboard the super luxurious ship ‘The Empress’ by Cordelia Cruises. The Empress, India’s premium cruise liner is a cruise ship owned by Cordelia Cruises. Live music, amazing entertainment, meet and greet with celebrities, curated fitness sessions, bars, lounges, casino experiences and dancing the night away to evergreen music will make your cruise experience a very wholesome affair.

Here’s how fans can also win a 1+1 golden pass

1. Follow Celebfie app on Instagram.

2. Upload a fun reel on Instagram expressing your excitement to meet the stars. Tag 1 friend whom you'd like to take along with you, tag @CelebfieApp on the reel and use the hashtag #CelebfieCruiseWithTheStars.

3. Download the Celebfie app and share your reel link with us in the comment section of the new app channel - 'Cruise with Stars'.

The Instagram reel with the most number of views, likes, comments and shares, get the most points and wins the 1+1 golden pass. 5 runners-ups will also win luxury cruise gift hampers.
 

The cruise will depart from the coasts of Mumbai on 16th September 2021 and will be flagged off by Nora Fatehi along with noted celebrities such as Sukhwinder Singh, Kailash Kher, Mandira Bedi, Rahul Dev, Sudhanshu Pandey, Mahima Chaudhry, DJ Aqeel, Chunky Pandey, Mugdha Godse, Flora Saini, Asim Riaz, Himanshi Khurana and many more, sail around in the International Waters, and then return on the morning of September 18th. Fans can attend this spectacular experience, meet with their favourite celebrities, and enjoy live performances by comedians - Sunil Grover and Kiku Sharda, and the legends of Indian music - Sukhwinder Singh and Kailash Kher. Fitness lovers can also indulge in special workout experiences curated by Mandira Bedi. ‘Cruise with the Stars’ has a lineup of great experiences planned for fans and the celebrities involved cant wait to meet!

The experience is designed specifically to ensure a safe, fun and memorable experience. Cordelia Cruises will follow the safety protocols as per the guidelines of the Government of India. The crew onboard will be vaccinated. The ship is already being routinely sanitised, sanitisers are placed, a strict mask policy will continue to be maintained among staff and guests and for guests onboarding “The Empress”, masks, hand sanitiser, and vaccine certificates are mandatory.

Raminder Singh and Praveer Singh bring alive the app communication, "Connecting Fans and brands with their choicest celebrities to create unforgettable memories." with the “Cruise with the Stars” experience, aim to amplify digital reach and enter the physical realm with its core message headstrong.

Grab your ‘Cruise with the Stars’ passes on the BookMyShow portal and indulge in this epic experience.

For more details please click - in.bookmyshow.com/events/celebfie-cruise-with-the-stars/ET00313626.

TFoE aims at using its social media platforms and website to spread awareness on the research conducted by the program’s participants, which often address topics of global significance. With their target audience being high-school students who have little or no research experience, they provide them with a platform where they can voice their interests. To add to the learning experience, the founders - who have done research before - also share their experiences and provide resources to make the process smoother. Furthermore, TFoE holds regular community sessions, where all the program’s participants discuss their research ideas and get feedback from the whole group - the diverse perspectives open up a myriad of opportunities for everyone, and this helps them grasp what direction they want their research to go in.

Veer Bathwal - Founder, TFoE said, “TFoE primarily looks at future prospects of multiple fields that the program’s participants are passionate about. For example, some of the work previous participants of TFoE have done include a literature review on the potential of novel methods to develop organs artificially, an exploration into the impact of sport medicine on career-threatening injuries in athletes, a survey into how the test-optional policy in the US has affected the economic scenario around standardised tests such as the SAT and/or ACT around the world, etc.”

The benefit of engaging with other high-school students, instead of an older mentor, is that the participants are able to receive feedback and constructive criticism from like-minded individuals - while, of course, also having fun. Another differentiating factor is that TFoE provides an opportunity for current participants to become a part of its Leadership Team, and use their experience with research to guide and engage with participants of future cohorts. The program is also completely free for participants.

TFoE's first cohort had 13 students and each student was assigned a mentor from the start of the program. The batch had their first orientation meeting during June of 2020 and had multiple community sessions, support meetings, and dedicated feedback sessions throughout the summer of 2020 until the culmination of their reports during the first week of August. Upon seeing the enthusiasm of the first batch, they were offered to be a part of the TFoE Leadership Committee. In the leadership committee, selected students would take on responsibilities such as managing TFoE's social media presence, student mentorship for future batches, or handling logistical aspects of the TFoE program. The leadership committee allows students a unique opportunity for them to help manage a large scale project and matches TFoE's vision of empowering the young adult.

• Live projects on digital and social media, digital branding, influencer marketing and allied areas

• Paid Internships in business storytelling, digital storytelling, social media marketing and allied areas

• Campus ambassador program

• Engage with student influencers
   

"Digital marketing in general and influencer marketing in particular has become a part of almost every company’s budget. We want to handhold bloggers and content creators to success and we are doing a wide range of activities for the same from online courses to blogger meets & webinars, from Top influencer lists to blogging competitions et al,” shared Devendra Jaiswal, Co-founder of Bloggers Alliance.
 

Battle of Voices Awards
 

Bloggers Alliance also launched a social media campaign #EmpathyIsBeautiful on its anniversary to promote empathy among individuals. “Empathy, an essential and must-have skill for the present workforce and for leaders to come, especially post COVID-19, needs to be nurtured,” said Dr. Amit Nagpal, President at Bloggers Alliance. “We hope to use the power of storytelling, blogging and writing to nurture empathy amongst fellow humans,” he concluded.
 

The Journey So Far

Battle of the Voices 2021, India’s first podcasting competition was conducted in early 2021 and saw participation of more than 75 young enthusiasts from both India and abroad. Themes like History, Culture, Books, Parenting, Social Change etc. were explored by podcasters sharing deep insights, facts, and engaging in dialogue. It was befitting therefore that the winning entries receive gift vouchers, books and internship opportunities. The highlight however was an intimate interaction winners had with eminent jury members, film editor, Antara Lahiri, award-winning podcaster, Nikesh Murali & serial podcaster Sriram R. The launch of a sub-community of podcasters is also on the anvil.
 

Top Influencer Lists are being curated regularly and many of them have gone viral generating 80,000 to 1.5 lakh Twitter impressions, and 11,000+ views on Medium. The lists include technology bloggers, health bloggers, travel bloggers, fashion and lifestyle bloggers, authors, speakers and et al.
 

15 Students of BIMTECH, Symbiosis Institute of Business Management, NDIM etc. completed multiple projects and internships in the year 2020-21 and had a great learning experience. Anushka Jain, BIMTECH student shared her internship feedback, “My learnings were enormous in Bloggers Alliance as I had to interact with many different people from different backgrounds and got an opportunity to network with many senior professionals. Overall my experience was great, enjoyable and full of learning.”
 

Bloggers Alliance has launched online certificate courses in blogging and storytelling. The courses have received a very enthusiastic response and include three months internship for skill building. Story Talks video series on business storytelling is aimed at teaching storytelling skills to every blogger and influencer, and 40 episodes have already been recorded.
 

Bloggers Alliance, an association of bloggers, storytellers and content creators, (a registered non-profit society) was established in 2019 to handhold bloggers on the road to success.

More can be read about the organization here: bloggersalliance.org. In case of any query, please WhatsApp us at +91 9810337995.

iQOO Raid Nights

There are stories of gamers and streamers from modest backgrounds who have made it big by being good at two things - esports and entertainment. So, what is a “raid?” A raid is when a YouTuber/Streamer with a significant following, asks his/her viewers to go and watch another creator’s live stream. Case in point - GamerFleet. A young man from Haldwani, Uttarakhand who was streaming to double digit audiences when he was ‘raided’ by Samay Raina. After the raid, he continued to grow organically not just because of his personality and collaboration with Samay Raina and Tanmay Bhat. Cut to a few months later and GamerFleet has over a million subscribers. This is the beauty of a ‘raid’.

So Raid Nights was born. This is the brainchild of Tanmay Bhat in partnership with iQOO - a phone company that puts the gamer before the game. The idea was executed by OML Entertainment with technical partners - Sky eSports. This property was only possible by the power of the platform that is YouTube. Tanmay Bhat, Samay Raina and GamerFleet have been online every Friday evening for the last one month with their new live-streaming property, iQOO Raid Nights. The three content creators (Also known as raid bosses) presented a once in a lifetime opportunity to aspiring gaming streamers where they would raid the YouTube channels of upcoming streamers asking their subscribers to tune in and watch the live-stream of the channel they would raid, resulting in the aspiring creators seeing increase in live-streaming numbers like never before. 

Here’s how iQOO Raid Nights happened.

Every Friday from 25th June to 23rd July there were 4 rounds of qualifiers and a grand finale. Participants would stream live on their YouTube channel using the hashtag #iQOORaidNights and the raid bosses would randomly pick and choose which channel they wanted to raid. 2.4k YouTube channels garnered over 8.9k user-generated videos in this time, hoping they would get “raided”. The winners were chosen via a YouTube poll where the audience voted for their favourite performers. Two winners from each qualifier episode won a cash prize of Rs. 20,000 and an iQOO 7 Legend phone. There were super interesting performances and channels that the viewers came across. Some channels that captured people’s imagination were Gamer Mummy - A mother of two young adults who streams Minecraft everyday, kukZy Gaming - a gamer who also raps and beatboxes while playing the piano at the same time, Matata QHouse - who did hybrid dance performances with a mix of pre-recorded footage, visual effects and live webcam.

The winner of the first edition of iQOO Raid Nights was Mechanical Pandey - an entertainer who did a rap and dance performance. He also performed a short sketch of him doing random things and being beaten up by his mother which got huge laughs from the audience. The winner got a gaming setup worth Rs. 2,50,000 as the grand prize. The runner-ups were Shiny Kash - A gamer + rapper and The He Man Show - A streamer who lives in his shop and streams every night. He had created special art pieces for iQOO Raid Nights featuring the faces of the raid bosses. 

iQOO Raid Nights was hosted by Tanmay Bhat, Samay Raina and GamerFleet on their respective YouTube Channels and was coordinated and executed by OML Entertainment. The finale of iQOO Raid Nights can be watched here.

Quotes

Tanmay Bhat - “Raid Nights is something that I've always wanted to do at scale. It was great to see brands like iQOO and YouTube supported this property. The creativity that some streamers bring to the table is something that the audience must discover."

Samay Raina - “Live Streaming suddenly grew during COVID quarentines and many creators tried to showcase their characters and personas on stream although they couldn't reach out to more people. I'm glad iQOO Raid Nights helped these creators gain a massive amount of reach and an opportunity to showcase their talent. It was a great feeling watching people showcase their unique, unrecognised talent everytime we would raid them. Much love to iQOO for supporting us with this property."

GamerFleet - “One day I was just randomly streaming with about 500 views and suddenly it shot up to 5,000. That was when Tanmay Bhat raided me as a part of the initial stages of Raid Nights a few months ago. This helped me garner a lot more reach than usual and increased my subscriber base. This is exactly what iQOO Raid Nights did with all the streamers who were a part of it and I'm glad a lot of channels got discovered."

Mechanical Pandey (Winner) - “iQOO Raid Nights helped me quite a lot in terms of expanding my reach and discovering my creative abilities I'd really like to thank all the people who voted for me, and primarily Tanmay-bhai, Samay-bhai and Fleet-bhai for tuning in to my channel in the middle of all the 1500 channels that were streaming in the week I had participated, and giving me an opportunity to entertain and bring smiles on about 1 lakh people's faces across 2 streams. I'm super excited to get my hands on the new gaming setup that I've won."

Gunjan Arya (CEO, OML Entertainment Pvt. Ltd.) - “We are always on the lookout for upcoming talent that we can support, and have been bullish on online gaming for some time now. We’re super thrilled to have partnered with iQOO and YouTube in a way that is not only rewarding for the brand and the platform but for the online gaming space as a whole. The power of Creators + Brand + Platform really came together for a proper OP moment. Tanmay’s guidance and the super Samay and GamerFleet to boot have been invaluable collaborators. We came across a lot of new streamers including the incredible Gamer Mummy through the campaign and we will continue to do a lot more of this."

About OML

OML is a global ‘artist-first’ company that creates and produces intellectual properties (IPs) for content platforms, live shows and brands. Much of its work is now synonymous with pop culture in India and across the world. OML’s global creator network includes 500+ artists across genres and across 25+ countries. 

OML’s award-winning content studio has packaged and produced 500+ hours of memorable content for OTT, television and social platforms, which include series and shows, stand-up comedy specials, musical specials and branded content. Iconic shows include Sound Trippin’, The Dewarists, Comicstaan, Laakhon Mein Ek, Pushpavalli, Chacha Vidhayak Hai Humare and Queens of Comedy.

Some of the most well known independent stand-up comics, creators, dancers, writers and storytellers in the country including Zakir Khan, Kanan Gill, Kaneez Surka, Dolly Singh, Sumukhi Suresh, Kenny Sebastian, Dhruv Sehgal and Ankush Bahuguna are represented by OML.

OML has produced, promoted and presented sold out tours in India and abroad for some of India's biggest entertainment properties, from BACARDÍ NH7 Weekender (described by The Guardian as "India's answer to Glastonbury") to Breezer Vivid Shuffle (India’s largest hip hop festival). In comedy they have produced LOLstars, Headliners, and The Circuit among others.

OML has always represented sub-cultures as they grow to become mainstream and has recently started producing gaming content with elite gamers and marquee game publishers.

Yes!poho's Virtual Fair Event for #KnowYourWeave Campaign

The event aims to empower the weavers and revive the country’s second-oldest industry. It will further focus on preserving the culture of handloom weaving and prevent the decades-old heritage from dying.
 

#KnowYourWeave campaign is live on the brand’s website and social media platforms and encourages the audience to understand the significance of handlooms and how they are an asset for India. Through this campaign, Yes!poho further provides skill development and technical training to the weavers and intends to rank their skills high in the global market.
 

Speaking on the occasion, Raghuram Kuchibhatla, Founder and CEO, Yes!poho said, "We, as a brand, take pride in encouraging Indian weavers and empowering the artisans to keep their efforts going. Our goal is to preserve our legacy of all-natural fibres and handicrafts through handloom and promote it on a global level. We take the process to be a magical one and we aim to sustain the practise and prevent it from being extinct amidst the new trends. We aim to throw light on different types of weaves with our campaign and the virtual exhibition and contribute to the growth graph of the sector!"
 

As part of the campaign, Yes!poho intends to highlight all natural fibres and give spotlight to weavers’ talent and capability. It plans to pay its respect to the weavers’ community and uplift their spirits while opening new doors of opportunities for them.
 

Website: www.yespoho.com/virtual-fair-event.
 

About Yes!poho
With the idea to connect artisans and weavers with their customers directly, a one of kind TechnoExperience social platform Yes!poho was launched in 2017. The platform not only works towards improving the socio-economic status of the weavers but also allows buyers easy access to a wide range of ethnic wear.
 

The USP of the brand is its no inventory-based business model that is built on patented technology tools such as TryMe - A virtual tryout for customers to try and share products; CreateMyDesign - a way for customers to create their products based on their taste and preference; Chat with Weaver - that creates direct engagement between like-minded people and the artisan community. All these features are unique and make the brand stands out from competitors.
 

Website: www.yespoho.com/mycommunity.

Tamannaah Bhatia today shared her co-star Sathyaraj’s video where he talks about Personal Care Buddy - a free patient care service offered by healthcare brand Pristyn Care.

Sathyaraj Stars in Pristyn Care's Latest Campaign

In the video, Sathyaraj says that the character of Kattappa is known both for his valor and caring attitude and equates this role to that of ‘Personal Care Buddy’ of Pristyn Care.

This buddy or friend helps patients in A to Z of Surgery - from Doctor Consultation, Insurance Approval to Hospital Admission and many more steps in the surgery journey. He ends the ad by saying that “Surgery Means Pristyn Care.”

The ad-films in Tamil, Telugu and Kannada languages will be leveraged to create awareness through Facebook, Instagram, YouTube, Twitter, ShareChat and other social media platforms.

Please click below links to view Actress, Tamannaah Bhatia's social media posting on the campaign.

Instagram Link: www.instagram.com/p/CRqIbbBDyzU/?utm_medium=share_sheet

Twitter Link: twitter.com/tamannaahspeaks

Sharing his experience, Sathyaraj said, "I had fun shooting this ad with the Pristyn Care team. It allowed me to reminisce about the love Kattappa's character has received over the years. ‘Personal Care Buddy' is a person like Kattappa who is assigned to every patient for their surgery by Pristyn Care and I am happy to share this with the world. That's why they say 'Surgery Means Pristyn Care'."

Pristyn Care - is a leading healthcare brand that specialises in performing minimally surgery of 50+ diseases such as Piles, Hernia, Cataract, and many more such diseases in over 30 cities of India including Hyderabad, Vizag, Chennai, Bangalore, Kochi, Visakhapatnam, Mysore and Coimbatore.

Harsimarbir (Harsh) Singh, Co-founder, Pristyn Care, said, “Understanding and figuring out the surgery processes can be tiresome and overwhelming for many. At Pristyn Care, we acknowledge the struggles a patient, and their families go through and have made sure to prioritise patient care with our 'Personal Care Buddy' service. With the ad films, we aim to highlight the seamless surgery experience by offering care and assistance at every step in the most endearing way.”

With 100+ clinics, 300 experienced surgeons and 400+ partner hospitals, Pristyn Care aims to fix the barriers in a patient journey by offering full-stack healthcare services with latest medical technology – a model which is replicable across India.

About Pristyn Care

Founded by Harsimarbir (Harsh) Singh, Dr. Vaibhav Kapoor and Dr. Garima Sawhney in August 2018, Pristyn Care (pristyncare.com) is a healthcare startup, specializing in surgeries with a stack of services under its patient-first approach. Currently valued at $550 Million Pristyn Care has a team of 300+ expert surgeons with experience of ~ 300,000 surgeries between them. Pristyn Care currently performs surgeries for over 50+ diseases using advanced medical technology such as Laser, Laparoscopy, Microdebriders, Lasik etc., and is present in 30 cities and towns viz. Agra, Ahmedabad, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, among others. 

Under its patient-first approach for all its Surgery patients, Pristyn Care provides end-to-end patient-first support services such as diagnostics support, complete health-insurance claim processing, hospital admission paperwork from the comfort of home, cab pick-up and drop for surgery, medicine delivery at home and free post-surgery consultation.

L to R: Chittaranjan Mishra, Dr. Govind Babu, J K Singha, Gul Panag, Dr. Purvish Parikh, Manmeet Singh, Dr. Prashant Mehta at DocsCampus Launch
 

DocsCampus.com, the new venture by HealWell24, plans to solve exactly this in a simple to use and effective user managed network of doctors and patients which will be moderated with community at its center stage. HealWell24 launched DocsCampus to create bridged network pan India. DocsCampus is a website all set to revolutionize healthcare by providing information and access to patients through a user managed network of Doctors and Patients owned and moderated with community at its center stage.

DocsCampus is the brainchild of J K Singha, Founder MD and CEO and this revolutionary initiative was launched in a very unique manner amidst very select highly esteemed Doctors and the very talented and beautiful Actress, socialite & philanthropist Gul Panag in Mumbai. The launch for DocsCampus included an insightful panel discussion conducted by some of the best minds in the industry, including JK Singha, Founder, MD and CEO, Healwell24, Dr. Purvish Parikh (MBBS, MD, PHD Oncology. Founder President of Asian Cardio Oncology Society. Ex. Chairman of medical oncology, Tata Memorial Hospital), Dr. Govind Banu, MD, DM Oncology, Professor at Kidwai institute of oncology, Bangalore, Dr. Prashant Mehta (MBBS, MD & DM Oncology. Founder, The OncoClinic) and Dr. Amit Patil (MBBS, MD & DM Cardiology), Chittaranjan Mishra,  Co-founder & COO, HealWell24 The event began on a musical rendezvous by a scintillating performance by Dr. Prashant Mehta & his band Prashant’s Live & Kammy - Bollywood’s talented Music Director.

DocsCampus will provide a powerful online, tech-enabled platform for Pharma companies to be able to do timely high quality product launches in the COVID-19 led lockdowns & restrictions. HealWell24 has already created HealWell24.com as a convenient and efficient booking engine. However, the company wanted to go further and create a platform to increase access and information for patients, in which our healthcare system is woefully behind.

JK Singha, Founder MD and CEO, HealWell24 says, “HealWell24, the current product, already empowers individuals with remote screening, where patients can connect with their dedicated doctors anytime, from anywhere, and engage in live video sessions. We also provide additional support, like doctor home visit, home lab test or medicine delivery, to our customers- all of which are fulfilled on the same day by our team. And with DocsCampus. we would consider us successful when we have removed the existing asymmetry of access & information for doctors or medical students in rural and semi urban areas and their patients.”

Actress and Entrepreneur, Gul Panag who graced the venue to launch this revolutionary venture said, “The COVID-19 pandemic has shown us that we certainly need more accessibility and availability for citizens across this country when it comes to healthcare facilities and interventions. It also made us realize our Doctors & Healthcare professionals are our “True Heroes” and hence by facilitating access to Doctors, DocsCampus will definitely facilitate healthy living. I am honoured to be a part of this launch and definitely hope this platform becomes a boon for millions who do not have easy access to good Doctors in India even today.”

The event was attended by very select Doctors, JK Singha and Co-founders RK Ningthem, Nilesh Bhanushali, Chittaranjan Mishra, Anil VA Verma (Chief Investment Officer) and witnessed participation from multiple pharmaceutical companies including Geo-Matrix & Panacea Biotech as Partners of the platform and their respective products.  

HealWell24 - parent company of Docscampus; is India's First Doctor Patient Network Healthtech solutions provider, Technology - Enabled Consumer SaaS & AI based Healthcare services Search Engine & O2O Healthcare business services startup currently operating at Mumbai & Serving 35+ Cities Telemedicine, HealWell24 has 1000+ doctors, 300+ Labs, and 100+ Dentists on its platform.

The focus being on Consumer Healthcare and Doctor - Patient-Centric!

The company solves and delivers Doctor - Healthcare Professional Gap with consumer - Patients

• Doctor Patient Network-IOHT

• First Kind of General Physician - Dentist Home Visit/On Call

• Telemedicine/Telehealth

• Internet Medical Tourism for Healthcare Consumers

The startup has Apollo Spectra, Indian Oil, Hiranandani Hospital, Mahindra Lifespaces, Synechron technologies, Zeno Health as Corporate Clients and several top established companies in diagnostics chains & hospitals as partners. HealWell24 has so far provided essential healthcare service to thousands of Indians for conditions such as bone cancer, dental abscesses and diabetic retinopathy with 215K+ consumer transacted so far, HealWell24 currently handles 600+ transactions per day.

For further information, please write to us at connect@bubblecommunication.com.

The Rise of Small Businesses in the Post-COVID Era

The United Nations declared 27th June as the World MSME Day in 2017 and has since been observed as the day to celebrate MSMEs world over. In India, MSMEs are the second largest employment generating sector after agriculture, and contribute 31% to the nation’s GDP. Traditionally, Small Businesses, especially from Tier-2 and Tier-3 towns have preferred transacting in cash. Moving to digital payments not only helped them to automate most finance processes, it also allowed them to cater to a larger catchment of audiences outside their immediate sphere of influence. This shift has helped MSMEs grow their revenues and survive the harsh effects of the pandemic on businesses. Overall, the transaction volume of MSMEs on the Razorpay platform grew over 200% from March ’20 - May '21, and over 51% of online transactions happened in tier-2 and 3 towns. This stands testament to the fact that the digital finance revolution is not just an urban phenomenon but is relevant and thriving in the hinterlands as well. The fintech unicorn aims to catalyse this digital adoption, and be the partner of choice for millions of MSMEs that are set to go online in the times to come.

Razorpay’s campaign #YouAreAweSME went live on all social media platforms today, asking netizens to recommend an MSME that’s close to their hearts. Every such identified MSME was given a shoutout by the brand, along with a free celebration pack which consists of one month free bundled Razorpay services to help their business grow. Razorpay hopes that this campaign will reinforce MSMEs dreams and visions, and in a small way celebrate the successes of Small Businesses that make a big difference in peoples’ lives.

Speaking on the genesis of the initiative, Vedanarayan Vedantham, SME Business Head, Razorpay, said, “Small Businesses have a big heart and often go above and beyond to deliver a great experience and delight. Most times as consumers, we don’t see the blood and sweat behind an on-time delivery, great packaging, or that personal touch that a Small Business puts into that order. With #YouAreAweSME, we at Razorpay salute the entrepreneurial spirit of MSMEs and wish to celebrate and recognise netizens’ favorite MSMEs across India. We hope this collective gesture from not just Razorpay but admirers across the country brings a smile to Entrepreneurs and encourages those who want to take the plunge.”

About Razorpay

Razorpay, a full-stack financial services company, and a recently crowned Unicorn, helps Indian businesses with comprehensive and innovative solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Established in 2014, the company provides technology payment solutions to over 5Mn businesses. Founded by alumni of IIT Roorkee, Shashank Kumar and Harshil Mathur, Razorpay is the second Indian company to be a part of Silicon Valley’s largest tech accelerator, Y Combinator. Marquee investors such as GIC, Tiger Global, Sequoia Capital India, Ribbit Capital, Matrix Partners, Y Combinator and MasterCard have invested a total of $366.5 Mn through Series A, B, C, D & E funding. Around 33 angel investors have invested in Razorpay’s mission to simplify payments and banking and redefine how finance works in India.