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Press background on Jaguar Land Rover
Company profile
Jaguar Land Rover is a company that brings together two much loved, highly prestigious British car brands. After Tata Motors acquired Jaguar and Land Rover from Ford in 2008, it merged the two marques into a single company and its success has flourished, with memorable vehicles and innovative technologies that add to a long-lasting legacy.

The origins of Jaguar can be traced back to a company that began by making motorcycle sidecars in 1922.

The Swallow Sidecar Company later started building automobiles and moved to Coventry, switching its name to Jaguar after the Second World War. It produced premium saloons and sports cars, including the legendary XK120.

Around this time, Rover started to develop a new all-terrain vehicle, inspired by the American Jeep. Lightweight and rustproof, the first Land Rover was clad in aluminium alloy, due to the post-war steel shortage, and cost £450. It introduced 4x4 capabilities to road cars and was soon adopted by the military as well.

Adding to Jaguar’s reputation was its motorsport success in the 1950s, winning the Le Mans 24 Hours race twice with a C-type – in 1951 and again in 1953 – and then with a D-type in 1955, 1956 and 1957. In 1961, the company launched what became perhaps the most iconic sports cars of all time, the E-type. In 1968 it merged with BMC (British Motor Corporation), which later became part of British Leyland and included Rover.

With an increasing demand for recreational off-roaders, the Range Rover made its debut in 1970.

So popular was the new car that British Leyland made Land Rover a standalone company in 1978. Very little about the first Range Rover was altered over the years – 1981 introduced a four-door, while a diesel arrived in 1986. As the Range Rover became seen as more upmarket, the Land Rover Discovery was launched in 1988 as a third model in the range.

After splitting from British Leyland, Jaguar became independent again in the 1980s, before being purchased by Ford in 1989. Land Rover, meanwhile, was bought by BMW in 1994, which expanded the range further by introducing the Freelander. It then joined Jaguar under Ford in 2000, with the two companies becoming closely linked, sharing engineering knowledge and facilities.

In 2008, the two were bought by Tata Motors, India’s largest automobile manufacturer, and officially joined together as one company in 2013. Sales and profits have risen year on year, with more exciting chapters in the histories of these two brands still to be written.
 Recent press releases
Jaguar Land Rover Racing Ahead with Electrification

●     Jaguar launches I-PACE eTROPHY – the world’s first single-make electric race series
●     From 2020, all new Jaguar Land Rover vehicle lines will be electrified
●     New Discovery SVX is the... (more)
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Land Rover Opens Bookings for the All-New Discovery in India Starting at Rs. 68.05 Lakh

Land Rover has opened bookings for the fifth generation of Discovery. The All-New Land Rover Discovery will be available for sale in India from November 2017. Customers can make their booking online on www.findmeasuv.in or at any of the 25 authorised Land Rover Retailers in India.... (more)
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Land Rover Launches the Range Rover SVAutobiography Dynamic In India

The Range Rover SVAutobiography Dynamic comes powered with an all-aluminium 5.0 l (litre) petrol 405 kW V8 Supercharged engine
Diamond Quilted Seats: Available in a choice of four interior colour ways and with ‘Autobiography’ stitching, the finest diamond quilted sea... (more)
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Jaguar Land Rover to offer GST Related Benefits of up to 12% to Customers with Immediate Effect

Jaguar Land Rover estimates price reduction of up to 12% for locally manufactured name-plates 
The price reduction will vary from state to state on model-wise basis
Benefits equivalent to expected price reduction will be passed on to customers with immediate effec... (more)
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Jaguar Land Rover India Launches 2017 Collection of Branded Goods

The 2017 Collection comprises of over 300 high-quality products which include range of Apparels, Accessories, Luggage & Gift items
The 2017 collection also features exclusive Land Rover collection for Children and Pets
The new collection is now available through al... (more)
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Land Rover Introduces the Petrol Derivative of the 2017 Model Year New Range Rover Evoque in India

 
The 2017 Model Year New Range Rover Evoque now comes with a new petrol derivative
The new petrol derivative is powered by a 2.0 l, 177 kW engine and available in the SE Trim
Bookings for the 2017 Model Year New Range Rover Evoque 2.0 l petrol derivative ... (more)
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Jaguar Strengthens the XE Range in India - Launches the Aspiring ‘Prestige’ Derivative

Jaguar introduces new PRESTIGE derivative to strengthen the Jaguar XE range in India
The new derivative will be powered by 2.0L 147 kW petrol engine and will be priced at INR 43.69 Lacs (ex-showroom in Mumbai, pre-octroi)
The Prestige derivative is packed with exciting... (more)
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Land Rover Delivers its Iconic Range Rover to the Legendary and Iconic Actor of Indian Cinema, Mr. Amitabh Bachchan

Land Rover today announced the delivery of the iconic Range Rover to the legendary super-star of Indian Cinema, Mr. Amitabh Bachchan.
 
RohitSuri, President, Jaguar Land Rover India Ltd (JLRIL), said:
“Range Rover is the flagship of the Land Rover bra... (more)
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The New Model Year 2016 XJ, Jaguar's Flagship Luxury Saloon, Launched In India

- The New Model Year 2016 Jaguar XJ reaffirms its status as the most dynamic and distinctive luxury saloon
 
- Exterior design refresh includes full LED headlights and unique double ‘J-Blade signature’ daytime running lights
 
- The New ... (more)
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Bookings Opened for the All-New Jaguar XE in India

- The All-New Jaguar XE will be launched in India on 3rd February 2016
- Will be available in 2 petrol derivatives; with 147 kW and class leading 177 kW power output  
- Bookings are now open at all authorised Jaguar retail outlets in India
- The All-New Jaguar... (more)
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