Latest News Releases

Press background on Blueair
Company profile
Sold in over 50 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, pollen, viruses, bacteria and all other airborne pollutants.
 Recent press releases
Croma Ties up with Sweden’s Blueair for Retailing Air Purifiers Across its Stores

Croma, India’s first large format specialist retail chain for consumer electronics and durables, has tied up with Sweden-based air purifying technology giant Blueair for a shop-in-shop experience across 25 stores in India.
 
 
Blueair shop-in-shop &nb... (more)
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Outdoor Air Pollution Linked with 1 Million Preterm Births per Year in India According to New Research

The research, led by a team from The Stockholm Environment Institute (SEI) at the University of York, found that in 2010, about 2.7 million preterm births globally, or 18 per cent of all preterm births, were associated with outdoor exposure to fine particulate matter (PM2.5). India alone ac... (more)
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Blueair Launches ‘Clean Air For Everyone’ Program in the Presence of Union Minister Mr. Nitin Gadkari

Blueair, a world leader in indoor air cleaning technologies, today committed to positively impact the lives of school children in India through a ‘Clean Air for Everyone’ program.
 
 
From (L-R) - Union Transport Minister Nitin Gadkari and Bengt... (more)
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After Diwali, Delhi Air Quality Worsens 12 Times Higher than Safe Limit

Air pollution in Delhi soared to alarmingly high levels during Diwali celebrations on Sunday. In the capital city and nearby areas in Uttar Pradesh, people woke up to dense smog, with pollution at dangerous “severe” levels in the morning after Diwali.
 
&... (more)
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Blueair Launches Two New Air Purifier Ranges in India, Accelerates Offline Retail Expansion

Blueair, a world leader in innovative air purification technologies for over 20 years, consolidates its leadership position in the Indian indoor air cleaning market with today’s launch of two new air purifiers, the hyper-efficient, street-cool and affordable Blue and the IoT-smart Cla... (more)
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Blueair Says Air Pollution’s Deadly Impact, Indoors and Outdoors, Demands Urgent Action to Create Healthier Cities and Save Lives

Blueair, a World Leader in purifying indoor air to improve people’s lives by removing health threatening airborne contaminants, today praised the World Bank for a new study highlighting the emergence of air pollution as the deadliest form of pollution and calling for urgent action to ... (more)
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Unilever Acquires Blueair, will Help Millions More People Fight Rising Urban Air Pollution by Creating Safer Indoor Environments

Blueair, a world leader in air purifying solutions with acclaimed leading - edge filtration technologies and design, announced today it has been acquired by Unilever. Blueair founder Bengt Rittri said “The acquisition will enable even more people to protect their health by using ... (more)
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Mental Health of Children Threatened by Air Pollution, According to New Swedish Study - Blueair Says Finding is Alarming

A dangerous link between polluted air and childhood mental illness is exposed in a newly published study by Swedish researchers. Blueair, a world leading Air Purification Company founded in Sweden 20 years ago, described the research  the first of its kind to study the impact of pollut... (more)
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World Environment Day– Let’s Clean the Air We Breathe to Stay Healthy and Alert

According to new WHO figures, 16 of the world’s 30 most polluted cities are in India. Further, levels are growing of ultra-fine particles of less than 2.5 microns (PM2.5s), which can penetrate deep into the lungs and can cause serious health problems for people who live in India&rsquo... (more)
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Blueair Calls for ‘Clean Air Zones’ Targeting High-Polluting Vehicles in India

Cities and towns in India should establish ‘clean air zones’ to target high-polluting vehicles to help ensure they do not enter city centres, says Blueair, a global leader in mobile indoor air purifying technologies. The call by Blueair comes in response to the growing scientifi... (more)
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