Latest News Releases

Press background on Max Life Insurance Co. Ltd.
Company profile
Max Life Insurance, one of the leading life insurers, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is part of the Max Group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is amongst the leading insurers in the world. Max Life Insurance offers comprehensive life insurance solutions for long term savings, protection and retirement through its high quality agency distribution and multi-channel distribution partners. A financially stable company with a strong track record over the last 17 years, Max Life Insurance offers superior investment expertise. Max Life Insurance has the vision 'To be the most admired life insurance company by securing the financial future of our customers'. Max Life has a strong customer-centric approach focused on advice-based sales and quality service delivered through its superior human capital.
 Recent press releases
Max Life Insurance Launches Unique ‘My Protection Quotient’ Tool on Second ‘Protection Day’

Max Life Insurance Co. Ltd. ("Max Life"/"Company"), one of India’s fastest growing life insurance companies, today announced the launch of a unique proprietary tool, ‘My Protection Quotient’ (MyPQ) ( further fortifying its commitmen... (more)
Max Life Insurance to Mark 6th of Every Month as Protection Day

Large scale education programmes to be driven across all offices of the Company, all distribution channels and digital platforms
Move aimed at driving awareness around financial protection across India
Max Life Insurance Co. Ltd. (“Max Life ... (more)
Max Life Insurance’s Survey Pegs ‘India Protection Quotient’ at a Mere 35

Country’s term insurance uptake at a poor 21%, levels of awareness low; reveals survey
Delhi highest on protection quotient, South and East India lead term insurance adoption, as per survey findings
For more than 50% of urban Indians the biggest fears related ... (more)
Max Life Insurance Launches InstaClaim™ with an Endeavour to Pay Death Claims up to Rs. 50 Lakhs in Just 1 Day

Max Life Insurance Co. Ltd. (“Company”), one of the leading life insurance companies in India, has launched InstaClaim™, an initiative that endeavours to pay death claims in just 1 day for policies up to Rs. 50 Lakhs where all minimum mandatory documents are received. Dea... (more)
Max Life to Leverage Expertise and Global Experience of Former New York Life Executives to Strengthen Agency Business

Max Life Insurance Co. Ltd. (“Max Life”/“Company”), one of India’s leading life insurers, has announced a ‘knowledge partnership’ to help further strengthen its agency channel in India. As part of this partnership, Max Life is partnering with forme... (more)
Max Life Records Strong Profitable Growth – Value of New Business (VNB) up 42% to Rs. 290 Crore

Highlights of all-round performance in H1 FY19 (April – Sept 2019) as compared to H1 FY18 as on 30th September 2018
Individual APE up by 26% to Rs. 1,405 crore
Assets Under Management up by 17% to Rs. 56,070 crore
Sum Assured in F... (more)
Max Life Announces Leadership Transition

Max Life Insurance, one of the leading life insurance companies in India has today announced a change in leadership effective 1st January 2019. After 18 years of building Max Life Insurance in becoming one of India’s largest and highest quality life insurance companies, and on comple... (more)
Max Life Insurance - Axis Bank Bancassurance Partnership Crosses Rs. 10,000 Crore in New Business Premium

Gross written premium crosses Rs. 24,000 crore mark securing 15 Lakh Indian families
Both partners recommit to create new benchmarks in business excellence
Max Life Insurance has achieved a new milestone in building one of the most admired bancassuranc... (more)
Max Life Insurance Leads the Industry with most Loyal Customer Base

Max Life Insurance, one of the leading life insurance companies in India, has been ranked 1 in the independent survey on customer loyalty conducted by Kantar IMRB. The survey reveals that 77% of the customers are loyal to the company. Max life has jumped from 6th position last year to be t... (more)
Max Life Insurance to Distribute Rs. 1,084 Crore as Bonus to its Participating Policyholders

Max Life Insurance, one of the leading life insurance companies of India, announced bonus for its participating policyholders. During the period July 1, 2018 to June 30, 2019, Max Life Insurance will be paying Rs. 1,084 crore as policyholder bonus on the participating policies in-force, an ... (more)
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