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Press background on Tourism Australia
Company profile
Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. Tourism Australia’s purpose is to increase the economic benefits to Australia of tourism, supporting the industry’s Tourism 2020 strategy, which aims to grow the overnight annual expenditure generated by tourism to more than A$ 115 billion annually by 2020.



The organisation is active in around 17 key markets, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit. Tourism Australia’s activities include social and digital media, traditional advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research.
 Recent press releases
UnDiscover Australia with Parineeti Chopra

Cricket is a shared passion between India and Australia and with India’s cricket tour of Australia taking centre stage for the past three months, the spotlight has firmly shone on the land down under. To continue this momentum and give Indians a glimpse into what lies beyond the cric... (more)
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