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Today, Ariel leads the way in laundry detergent innovation. Thanks to near 50 years spent discovering what the women of this world need, Ariel has developed the staples of the laundry room throughout the ages.
 Recent press releases
Ariel India Achieves a Guinness World Records® Certificate for The Largest Laundry Lesson

In a historic celebration of the culmination of their latest campaign Sons #ShareTheLoad, Ariel India attempted and achieved a Guinness World Records certificate by imparting the Largest laundry lesson to sons of today, so that they can grow up to be equal partners tomorrow. Joining the mo... (more)
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Ariel’s New Film Addressing Household Inequality Garnered 15MM Views

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Yesterday, Ariel hosted a panel discussion with over a 100 mommy bloggers and media present to discuss the prevalence of gender disparity in India and the need ... (more)
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Ariel Reignites Conversations on Household Inequality with a New Campaign - Sons #ShareTheLoad

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. The movement was started in India to address this equality, aspiring for happier households where men and women share the load equally. Towards this, Ariel has ... (more)
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