The traditional way of looking at Public Relations is to say that Public Relations is the way an organization, companies and individuals communicate directly or indirectly with the public and media. It can help you build a positive image and strong relationship with target audiences. Public Relations is a medium of information flow between the organization and its customers or potential customers.

But with the advent of everything becoming Digital, Social Media, Blogging, Video marketing Online reviews – PR has now become something far more important and extremely critical even at the starting point for organizations.
Being creative about how you reach your audience, being clear about your message, ensuring that it resonates with your target audience and that it remains consistent across every little thing that not only the company communicates but also its employees, partners, representatives and vendors is of paramount importance today. The information needs to create an impact and should have an element of stickiness in the minds of the customer for effective brand positioning and recall.

So what do you need to do to ensure you are effectively executing a PR strategy for your company’s growth?

Target:

Knowing your target audience is the single most important prerequisite of a successful public relations strategy. You must characterize the demographic profile of target audiences whether it is by age, gender, income group, interests, where they spend most of their time online etc. Strong PR campaigns help to build the image of the organization and can draw lot of attention to what you specialize in; this in turn brings more business.
Before launching any campaign even any message, define and redefine your target audience, evaluate what is the most creative and cost effective way to reach them? How does your target audience consume information? What do they spend maximum time on and where do they spend their free time? All these questions will help you have a successful public relation campaign.

Connecting with the Media:

The main purpose of connecting with the media is to build an open and genuine relationship with professionals / journalists / experts in the right industry. The media connections you build can help you get your message out to the most number of eyeballs through the most credible of channels and it will cost less than any form of advertising. A little known secret is the effective use of Press Release distribution and advertorials. Press Release submission can skyrocket your visibility and additionally tell your brand story to industry journalists. This gives you the opportunity to build on the right relationships as well as get cost effective and relevant visibility. Check out how NewsVoir helps various businesses get their news into the “mediasphere” quickly and effectively. Press Release services in India and internationally are an excellent tool to get noticed by journalists and the media.

Relevance:

Keep rethinking your messaging, keep up with the relevant trends and use these to promote your brand message. Being creative and responsive on your social media, on your website can become critical and leave no stone unturned to engage with your audience. To keep relevant you must also validate your products and services with users, keep asking potential customers what do they want to see from the brand.

Becoming a thought leader:

As Entrepreneurs / Business Owners / Service Professionals or Corporate Communications Representatives it important to position yourself as an upcoming thought leader and expert. It is all about being recognized as an authority within your industry and field. Start building up your public speaking engagements, talk about the current trends your organization is setting, talk about how you see the future of your industry shaping up, and develop a point of view on your vision. Being a pioneer or thought leader gives you the platform to explain the relevance of your business in the industry and why people should come to you. This is extremely powerful and ultimately leads to an influencer status on social media nowadays, never underestimate what influencers can do – time and time again we have seen products and services sold out because an influencer took the time to mildly endorse them. Get your trainings covered through a Press Release submission of your content as well and maximize your reach as an influencer and brand.

Conversation:

Keep the conversation going, at every opportunity take the time to state the purpose, message and value you and your organization add to the market. Be crystal clear, precise and genuine. The content you generate and the way you present it to your audience can make or break your brand in this digitally connected world.
PR is more than just repeating your message to a bunch of journalists, it’s about creativity, it’s about getting the buzz going, it’s about social media visibility and most importantly it’s about genuine, clear messaging consistently across everything you do.