There are few tools which are essential and provide a great platform to build the reputation of any individual, company or business. It’s important that you understand how they work and how you can use them to your best advantage.
Some key elements are highlighted below– Start looking at these options for business growth and visibility and as starting points to your media relations journey.
Advertorials:
Basically an advertorial is an advertisement and an editorial combined. Advertorials are a form of advertisements in newspaper or any print or digital media which entails the information about your products and services in the form of an article. Advertorials are typically paid content but still hold a certain level of credibility due to the style they are written in and the story they tell. The narration of a story with regards to your brand in an article form can be very powerful and get you viewership no normal ads can. The third party validation also adds as a huge influencer in the buying behavior and perception of potential customers.
Content:
Content continues to remain King – The internet age, the advent of google and its search engine optimization algorithms mean that content is here to stay. Now content can take a variety of forms from blog posts, to articles to creatives to videos. All these can position your brand in the eyes of the customer and thereby drive leads and sales to you. The key is to communicate the brand identity in most effective way and add value to your customers as you do it. It helps the customer to associate a particular brand with its product and services and also perceive the brand as one which cares. In order to generate relevant leads, content is required to be media friendly. It should have editorial value to businesses and journalists alike and can deliver a significant boost to any lead generation campaign.
Social Media:
Social media be it Facebook, twitter or LinkedIn has transformed the way business operate. Public relations involve securing third party / influencer / customer endorsements of your brand or product whereas marketing primarily involves communicating directly with consumers. Social mediums are essentially a combination of these two activities together. It involves directly communicating with consumer and building open platform for direct marketing. While this requires a lot of engagement and value add to your consumers, the loyal fan base you can build for your brand is absolutely priceless.
Press Release Distribution or News Distribution:
Media relations involves working very closely with media informing them about the mission, vision, behavior, features and attributes of your business in a credible manner. Using a Press Release Distribution service and getting your press release distributed to the right sources and media points is an exceptional way of really reaching your target audience in a credible manner. There are various reason an organization may release a press release distribution campaign
- Launch of a new product or service
- Financial results and Investor relations releases
- Launch of promotional campaigns
- Awards/Accolades for the company
- CSR activities
NewsVoir can help you with your Press Release distribution needs and get you positioned and connected with key media points within minutes. Check out www.newsvoir.com
Business Events:
Events are an opportunity for businesses to showcase their activities and the uniqueness or USP of their product or services. They provide a platform to gain exposure and invite their potential customers to engage.
Speaking Engagements:
Speaking at various forums and event can help you and your organization be positioned as a leader and innovator in your industry.
How many of these options are you using? Do you have a plan to incorporate each of these elements into your marketing and PR strategy? Getting on board and using these tools can give you an immense boost in visibility both in the short and long term. Next time you look at your marketing plan, definitely allocate time and budget for each of these activities and see a huge surge in your branding.