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Source Name: Inshorts

Inshorts Partners with 30+ Content Publishers and 5 E-commerce Players to Boost Content Discovery

Apr 20, 2016   18:11 IST 
New Delhi, Delhi, India
  • Aims to become distribution platform for publishers and brands

  • Plans to launch a slew of personalisation features




India’s highest rated news app - Inshorts, has partnered with more than 30 content publishers and 5 leading e-commerce players to position itself as India’s fastest growing content distribution platform. 


The list of partners include: E-commerce partners: Zomato, Bookmyshow, Tripigator, CarDekho and BikeDekho


Content publishers: Sportskeeda, Catch News, MotorScribes, Indian Express Group, India Today Group, The Guardian, Outlook, Reuters, PTI, ANI, The Next Web,, Bloomberg, Inc42, The News Minute, TechCrunch, Engadget, Social Cops, 91mobiles, The Better India, ScoopWhoop, Finimize, Milaap, SME Times, VakilSearch, Factly, India Infoline, North-east today, Autoblog, CillyPoint and Product Hunt


Inshorts CEO and Co-founder Azhar Iqubal said, “Inshorts was built on the premise of keeping its users informed by providing them with a simple, easy and built-for-mobile user interface. As we scale in terms of content and user base, we are opening up the Inshorts platform for Content Publishers across the board to help them take advantage of our growth.”


On the company’s decision to onboard e-commerce players to share branded content, Iqubal adds - “Our monetisation roadmap is going to be based on combining brand centric content with the power of personalisation. In effect, we hope to solve the problem brands face in reaching the right customers. Brand partnerships like these are the first steps in that direction and the response from our users has also been very encouraging.”


In the next 6 months, we hope to scale our user base beyond 10 million users and launch a slew of personalisation features wherein we are able to serve the most relevant content to users based on their content consumption behaviour, age, gender and location. We have already rolled out an intuitive personalised news feed for all the users which is serving them content selection powered by an AI 
technology based recommendation engine


With over 3 million downloads and a rating of 4.6 on Android playstore, Inshorts serves about a billion page views every month. The app also generates about a million clicks for detailed stories which help to generate traffic to the mobile websites of its partners.


Commenting on the partnership with Inshorts, Sportskeeda Founder and CEO Porush Jain said, "Inshorts has an amazing user base, a large chunk of which has been mostly inaccessible to the existing media companies. These are power users who would like to stay informed without the hassle of having to go through 800-word write-ups. We are glad to reach these users."


Zomato SVP-Growth Pramod Rao, on the partnership, stated, "Inshorts has created a great platform to help users consume relevant and exciting local information and news on the go. We are very excited to partner with Inshorts to share some fun and interesting dining and ordering trends with their growing user base."


Backed by Tiger Global and the founders of Flipkart, Inshorts aims to become India’s first content unicorn with a billion users globally by 2020 and plans to release the app in more vernacular languages as well as in countries outside India before the end of 2016.


About Inshorts:

Inshorts is India's highest rated news app with about 3 million downloads on Android and iOS. The application was founded on 2013 by a team of 3 IITians - Azhar Iqubal, Anunay Arunav of IIT Delhi and Deepit Purkayastha of IIT Kharagpur, two of whom dropped out of college to build it. Currently, the app serves about a billion page views every month. Formerly called News in Shorts, the company rebranded itself as “Inshorts" and recently raised a Series B round of $20 million dollars from Tiger Global Venture.” In its new avatar, the application is transitioning from being a news aggregator to a content discovery platform, incorporating a broad spectrum of content forms like videos, infographics, podcasts, blogs and others. The app was also featured on Google’s top 50 apps for 2015.



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