Twitter Buzzing with Cox & Kings’ #GetawayGoddess

Cox & Kings Ltd, the leading holidays and education travel group with operations in 22 countries across continents has got the twitter buzzing among the twitteratis with its newly launched #GetawayGoddess campaign asking all the women about the different aspects that stops them from travelling. As soon as the hastag surfaced, in no time it reached 30 lakh people, generating over 3 crore impressions in just 4 hours and continued to being one of the top trending items at number 4.

#GetawayGoddess gave a platform to all the women feeling in the closet to speak out. Cox & Kings launched its campaign which is an all exclusive to woman travel program who are go getters or wish to be one. The trend gave an intense reality check on what today's women feel with reasons ranging from budget to safety, from family commitments to lack of work leaves, and from no company to a dearth of good offers.  Cox & Kings retweeted with the same hastag #GetawayGoddess as the answer to each of these concerns through one-on-one interaction. Instantly, more than 500 conversations sparked up.

The launch also showcased the various themes of #GetawayGoddess and the destinations available on the women-only tours. Cox & Kings assured the audience through a compelling series of tweets about the benefits of travelling with #GetawayGoddess. Amongst other things, Cox & Kings focused on safety and comfort, travelling with like-minded women, women guides and more importantly, a stress-free experience.

With the successful digital launch of #GetawayGoddess, Cox & Kings has been flooded with enquiries for the varied group women travelling packages.

About Cox & Kings Ltd: (BSE: 533144 | NSE: Cox&Kings)

Cox & Kings Ltd. (CKL) is one of the longest established travel companies in the world since 1758. Headquartered in India, it is the leading holidays and education travel group with operations in 22 countries across 4 continents.

Over the last three decades, CKL has transformed itself into a diversified, multinational travel conglomerate with a focus on the new-age global consumer.

CKL operate key verticals; Leisure, Education and Hybrid Hotels.

Leisure - India is best known by the ubiquitous Cox & Kings brand in India, where we are an integrated travel enterprise, offering the best and widest range of travel options to individuals, groups and businesses in the fastest growing major economy in the world. We have a total of 160 offices, including franchisees spread across India.

Leisure - We also have Destination Management Company operation offices in India, Dubai, Europe and Sri Lanka.

Leisure - International operates in multiple countries under a plethora of packaged travel brands, including Cox & Kings and Superbreak, among others.

Education operates under the brand names PGL and NST, among others, mainly in the UK, and Australia. Experiential learning is the way forward and we are experts in this area and intend to take our brand across the world.

Meininger: We operate 16 hybrid hotels in Europe under the Meininger brand. Our unique selling proposition is that we can deliver today’s traveller a clean, safe, stay in city-centre locations.

Over the years the company has won many awards that stand testimony to its excellent service.

CKL is one of the founding members of the World Travel and Tourism Council (WTTC), and are members of premier industry associations such as TAAI, TAFI, IATO and ETOA.

In 2015 the company has won a string of awards and amongst them are the World Travel Awards for World’s leading Luxury Tour Operator, Asia’s leading luxury tour operator, India’s leading travel agency and India’s leading tour operator. It also won the award for Deccan Odyssey, which emerged as Asia’s leading luxury train.

Our Executive Director Ms Urrshila Kerkar won the Game Changer of the Year Award and our Director Mr Peter Kerkar was honoured by the British Travel and Hospitality Hall of Fame in 2015.