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Source Name: WishFin

Wishfin Forays into Insurance by Launching a New Product: “Buy Two-wheeler Insurance on Whatsapp”

Apr 30, 2019   16:28 IST 
New Delhi, Delhi, India


Key Highlights

  • Wishfin Forays into Insurance and launches

  • makes buying two-wheeler insurance easy, by launching “Buy Two-wheeler Insurance on Whatsapp

  • partners with Bharti-AXA General Insurance to launch this unique product to buy two wheeler insurance on whatsapp


Wishfin, one of India’s leading financial marketplace, has forayed into insurance through Wishfin Insurance (Web Aggregator Private Limited) and its site has launched a unique product - “Buy Two-wheeler Insurance on Whatsapp”.


First time in India, through “Buy Two-wheeler Insurance on Whatsapp customers can buy two-wheeler insurance on Whatsapp, by simply giving a missed call to 85 27 844 822 and chatting on Whatsapp. Alternately, you can start the Whatsapp chat by clicking on this link and sharing your number:


Buying bike insurance is now as easy as chatting with a friend

Wishpolicy has tied up with Bharti AXA General Insurance, a joint venture between Bharti Group and AXA, to offer this unique proposition.


“Bharti Axa has one of the best plans in two-wheeler insurance, in terms of price and service, and hence we partnered with them. At Wishpolicy, we are always innovating to make it easy and convenient for our customers to access the best financial products and services,” said Puru Vashishtha, Chairman & MD, and “We are big believers in the power of Whatsapp and chat-commerce. Whatsapp is omnipresent in India, with 100s of millions of customers. We have used Whatsapp Business for servicing our customers but we really wanted to drive transactions on Whatsapp. Our new product “Buy Two-wheeler Insurance on Whatsapp is the first such solution in India to drive transaction of financial services such as insurance on Whatsapp. At the cost of repeating myself, I will say that the likes of Pinduoduo Inc (NASDAQ listed with ~ USD 28 billion market cap), have shown the power of commerce on chat platforms. Whatsapp has more than 200 million daily active users in India. Through its innovative products, Wishfin is building a financial product commerce ecosystem, on Whatsapp platform,” he added. 


Mr. Sanjeev Srinivasan, Managing Director and Chief Executive Officer, Bharti AXA General Insurance, said, ‘’We are happy to partner with, a growing web aggregator offering insurance products, for reaching out to a large chunk of new age consumers and providing them a cost-effective and hassle-free two-wheeler insurance scheme in the country. With mobile instant messaging platform like WhatsApp, we are making it easier for customers to get their two-wheeler policy through a convenient communication channel.’’


About a year ago, Wishfin group had partnered with Whatsapp on testing its business solution. Wishfin had launched Free CIBIL on Whatsapp by giving missed call at 82 87 151 151. That product was a big success, with more than a million customers checking their Credit Score monthly. With “Buy Two-wheeler Insurance on Whatsapp”, Wishpolicy has made significant progress in driving transactions on Whatsapp.


About Wishfin Insurance Web Aggregator Private Limited (Wishfin Insurance)

Wishfin Insurance is an IRDAI authorized web aggregator (IRDAI/INT/WBA/50/2018), with its website, Wishfin Insurance’s parent company, runs a financial marketplace, where consumers can buy various financial products such as loans, mutual funds, credit cards etc. is one of India’s leading financial marketplaces with ~ 18 million customers and is adding 750k customers every month. Wishfin has disbursed more than ~ $3 billion worth of retail loans through its platform. Wishfin is a thought leader in financial services and was the first fintech to offer free CIBIL score on Whatsapp in partnership with TransUnion CIBIL. 


About Bharti AXA General Insurance Company Ltd.

Bharti AXA General Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in telecom, agriculture business and retail, and AXA, one of the world’s leading organizations with interests in financial protection and wealth management. The joint venture company has a 51% stake from Bharti and 49% stake of AXA. The company has pan-India presence through its 104 branches and offers insurance solutions for motor and two-wheeler, health and critical illness, property and student, individual and family travel.


Buying bike insurance is now as easy as chatting with a friend
Buying bike insurance is now as easy as chatting with a friend
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