Pantene spent the last 18 months listening to young girls across the country in countless in-depth interviews and tried to capture this sentiment in their new brand campaign. The insight is that young girls might not have all the answers to the challenges they face, but they seek to lead their lives differently versus the earlier generation. They want to write their own story.
These are undoubtedly transformative times for young girls around the world, and Indian girls are also fuelling the winds of change. Caught between the ways of a traditional culture - that can get prescriptive on aspects like what they ought to wear, study, whom to marry and even how to wear their... (more)
