Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households urging more and more men to #ShareTheLoad. Off late, it has been heartening to see more and more families come forward to share their pictures, videos of doing ... (more)
The unequal division of domestic chores has been a reality for generations. Even today, 71% women sleep less than their husbands due to this inequality. On this International ASMR Day, Ariel India is giving men yet another reason to #ShareTheLoad of domestic tasks, and giving women a way to relax, ... (more)
