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Ariel's Latest Video Shows How Families are Multiplying Love when They #Sharetheload at Home

Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households urging more and more men to #ShareTheLoad. Off late, it has been heartening to see more and more families come forward to share their pictures, videos o... (more)
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Ariel Releases #ShareTheLoad ASMR Video on International ASMR Day

The unequal division of domestic chores has been a reality for generations. Even today, 71% women sleep less than their husbands due to this inequality. On this International ASMR Day, Ariel India is giving men yet another reason to #ShareTheLoad of domestic tasks, and giving women a way to... (more)
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