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Press background on Zoya - A TATA Product
Company profile
Zoya, the exquisite diamond boutique from the House of Tata, presents a liberating, new, curated collection, “Soul Lines - Find Your Melody in Rare Jewellery”. Encouraging women to let go of stereotypes of propriety, the campaign invites women to celebrate their free spirit and the unheard melody in their souls, a reflection of their unique femininity, through the myriad raw and real moments in a day. The beautifully shot campaign presents 25 exquisitely crafted, versatile and wearable pieces that are an artistic blend of poetry and refinement and have been thoughtfully curated to commemorate every mood of the Zoya woman. Soul Lines runs primarily on the luxury atelier’s social media
 Recent press releases
Sushmita Sen Launches Zoya's Festive Collection, Libera

Zoya, the exquisite diamond boutique from the House of Tata, launched its stunning new collection Libera with Sushmita Sen, Ajoy Chawla, CEO of Titan’s Jewellery Division and Revathi Kant, Titan’s Chief Design Officer. In keeping with Zoya’s tradition of peerless design in... (more)
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Zoya's Libera is an Exuberant Invitation to Find your Flow with Rare Jewellery

Zoya, the exquisite diamond boutique from the House of Tata introduces Libera, a stunning new collection that is a poetic ode to the flow of an unfettered mind. In keeping with Zoya’s tradition of peerless design innovation, the visual vocabulary of this timeless collection seeks cues... (more)
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Zoya Presents Samāvé, A Fable of Women, Water and Life

Zoya, the exquisite diamond boutique from the House of Tata, presents Samāvé, an autograph collection of rare jewellery that fashions inspiration from ancient fables of women, water and life. The all-white collection is evocative and modern, designed with clean lines in rose and whi... (more)
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Zoya Celebrates a Legacy of Designing and Crafting Timeless Masterpieces for Over a Decade

Zoya, the exquisite diamond boutique from the House of Tata, celebrates a decade of illustrious artistry with rare masterpieces in diamond, gold and precious stones. With its heart rooted in India and a discerning eye on the world, Zoya has redefined the way fine jewellery is designed and e... (more)
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Zoya's Rooted: A Collection for her Unwavering Spirit

Zoya, the exquisite diamond boutique from the House of Tatas, introduced its new collection, Rooted - an exquisite line-up of over 45 pieces for the modern sophisticate. Seeking cues from the inner strength of the feminine spirit, and in keeping with Zoya’s deep commitment to fine des... (more)
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Zoya Unveils a Curated Collection Called 'Soul Lines - Find your Melody in Rare Jewellery'

Zoya, the exquisite diamond boutique from the House of Tata, presents a liberating, new, curated collection, “Soul Lines - Find Your Melody in Rare Jewellery”. Encouraging women to let go of stereotypes of propriety, the campaign invites women to celebrate their free spirit and ... (more)
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