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Press background on Madhur Sugar
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Madhur Pure & Hygienic Sugar, the leading retail brand, has released a new digital campaign ahead of the festive season to promote its ‘Madhur Mithaas with 5S guarantee’ in association with BC Web Wise. The digital campaign reminds customers to indulge in their favourite festive sweets, but to make the indulgence completely guilt-free by using only the Purest and most hygienic Madhur Sugar, which offers the unique 5S guarantee. Madhur Sugar, which is the country’s most loved and largest brand of refined sugar offers the promise of safety and hygiene, with the shiny, white sugar crystals being untouched by hand, unadulterated and ingrained with the 5S guarantee of Safed, Shuddh, Samaan, Surakshit and Sulphur-free.
 Recent press releases
Madhur Sugar Hits the Sweet Spot with its Latest Campaign

Moments get literally sweeter when you throw in a sweet dish, and that simply put is where the campaign is coming from - celebrating, cherishing and rediscovering the sweetest moments of everyday - #MadhurPal.
The campaign stars Ansha Sayed (and her sweet dimples), to be one face of man... (more)
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Madhur Sugar Reassures Commitment to Create Sweet Moments with New Campaign – "Madhur Pal"

​Madhur Sugar has constantly reaffirmed its commitment to rekindling the joy of eating sweet delicacies, and that is what it seeks to do through its new campaign that goes by the tagline - "Taaki Mithaas Khilti Rahe".
Renowned celebrities have associated with this campaign t... (more)
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Experience the Madhur Mithaas with 5S Guarantee on this Festive Season with Madhur Sugar

Madhur Pure & Hygienic Sugar, the leading retail brand, has released a new digital campaign ahead of the festive season to promote its ‘Madhur Mithaas with 5S guarantee’. The digital campaign reminds customers to indulge in their favourite festive sweets, but to make the indulgence ... (more)
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Madhur Sugar Launches Digital Campaign to Spread Madhur Mithaas with 5S Guarantee

The brand is going to take to social media channels, OTT platforms, display and remarketing banners.
Celebrity couples like Rohit Reddy & Anita Hassanandani, Karanvir Bohra & Teejay Sidhu, Dipika Kakar & Shoaib Ibrahim are associated with the campaign to help raise awareness... (more)
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