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Press background on Cycle Pure Agarbathi
Company profile
Taking the passion and guiding principles of our founder to the next level, NR Group, most popularly known for its flagship brand Cycle, brings a divine and fragrant world at your fingertips through With their unique, matchless expertise in fragrance creation and a passionate commitment towards providing the customers with an experience of a lifetime; they present to you is a one stop store bringing to you the best of fragrance products from the unsurpassed leaders in the industry. Discover an array of handpicked products and accessories associated with prayer requirements, personal care, air care and lifestyle products.
 Recent press releases
Tiger Cup 2024 by Cycle Pure Agarbathi Returns for its 12th Edition

Cycle Pure Agarbathi is set to host the 12th edition of the Tiger Cup 2024, taking place from April 22 to May 13 in Bengaluru. This cricket tournament, catering to under-12, under-14, and under-16 categories, will be held across four venues: Global Academy of Technology in Rajarajeshwari Nagar, JSS... (more)
Cycle Pure Agarbathi Introduces Sampoorna Puja Kit to Kickstart Maha Shivratri Celebrations

Cycle Pure Agarbathi, India’s leading agarbathi manufacturer in India, has unveiled its Sampoorna Shivratri Puja Kit for the auspicious occasion of Maha Shivratri. This comprehensive kit is designed to provide all the essential items required for a complete and traditional Shivratri puja, fac... (more)
Cycle Pure Agarbathi Honours Unsung Heroes: Forest Guards Shine Bright in Tiger Cup Award Ceremony

Cycle Pure Agarbathi, a leading agarbathi manufacturer in India and a steadfast supporter of the Tiger Cup for more than a decade, has once again demonstrated its commitment to wildlife conservation by offering support to the lesser-known heroes of our forests.  In a poignant ceremony held in ... (more)
Mysuru Maharaja Releases Book About Founder of Cycle Pure Agarbathi

Amidst the ongoing Dasara celebrations, the royal scion of Mysuru, His Highness Sri Yaduveer Krishnadatta Chamaraja Wadiyar released a book and a special limited edition agarbathi "Darbari" in honour of Shri N Ranga Rao, the founder of Cycle Pure Agarbathi, in the Royal palace today, to m... (more)
Cycle Pure Agarbathi Launches #PrayforIndia Victory Challenge to Unite the Nation in Prayer

As Indians eagerly look forward to hosting the World Cup 2023 on Indian soil, Cycle Pure Agarbathi has launched a new #PrayforIndia campaign to unite the country in prayer, for team India's victory.
Join hands, hearts, and prayers as we stand united with Team India. Toget... (more)
Cycle, India's Legacy Prayer Brand is the Title Sponsor for India-West Indies Legacy 100th Series

Cycle Pure Agarbathi, India's leading agarbathi manufacturer and a prominent member of the international cricket community, is the title sponsor for the Three-Test series between India and the West Indies in the Caribbean. For the Frank Worrell trophy traditionally contested by the two countrie... (more)
Cycle Pure Agarbathi Creates Women's Day Film Using Ai to Celebrate the Real Sheroes

Amidst the plethora of films created by brands to celebrate women, one film that clearly stands out from the rest is the unique video made by Cycle Pure Agarbathi.
The film was created using artificial intelligence. Elaborating about the idea, Arjun Ranga, MD, Cycle pure Agar... (more)
Cycle Pure Agarbathi Announces the Official Sponsorship of Sri Lanka Women's Cricket Team for ICC Women's T20 World Cup 2023

Cycle Pure Agarbathi, owned by NR Group, was announced as the Official Team Sponsor of Sri Lanka Women's Team for the ICC Women's T20 World Cup 2023 to be held in South Africa.
From Left to Right: Mr. Upul Nawarathna Bandara, Mr. Cryshantha Kapuwaththa, Mr. ... (more)
Cycle Launches Karpure, An Exclusive Range of Camphor-Based Home and Pooja Essentials

Cycle Pure Agarbathi, India’s most preferred brand for spiritual care essentials, today launched Karpure ahead of Makar Sankranti to offer premium camphor-based range that is ideal for the modern lifestyle.
Air Karpure range of products, Pure Camphor in new avatars(more)
NR Group Bags the Top Exports Award for Agarbathi

NR Group, the manufacturer of Cycle Pure Agarbathi bags the Top Exports Award for Agarbathi as handicrafts for 2 consecutive years at the National Awards for exports held by the Export Promotion Council for Handicrafts (EPCH) 23rd Handicrafts Export Awards in New Delhi. The Award Ceremony was grace... (more)