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Press background on Cycle Pure Agarbathi
Company profile
Taking the passion and guiding principles of our founder to the next level, NR Group, most popularly known for its flagship brand Cycle, brings a divine and fragrant world at your fingertips through Cycle.in. With their unique, matchless expertise in fragrance creation and a passionate commitment towards providing the customers with an experience of a lifetime; they present to you Cycle.in. Cycle.in is a one stop store bringing to you the best of fragrance products from the unsurpassed leaders in the industry. Discover an array of handpicked products and accessories associated with prayer requirements, personal care, air care and lifestyle products.
 Recent press releases
NR Group Bags the Top Exports Award for Agarbathi

NR Group, the manufacturer of Cycle Pure Agarbathi bags the Top Exports Award for Agarbathi as handicrafts for 2 consecutive years at the National Awards for exports held by the Export Promotion Council for Handicrafts (EPCH) 23rd Handicrafts Export Awards in New Delhi. The Award Ceremony w... (more)
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Cycle Pure Launches Pushkarini Divine Agarbathi in Varanasi

Cycle Pure Agarbathi, the world’s largest manufacturer of agarbathi, launched Pushkarini agarbathi today in Varanasi in the presence of Archak Shrikant Mishraji, Archak Neeraj Pandeyji from Kashi Vishwanath Temple and Arjun Ranga, Managing Director, Cycle Pure Agarbathi.
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Cycle Pure Agarbathi Launches Pushkarini and Om Shanthi Dhuno with Sourav Ganguly

Cycle Pure Agarbathi, from the world’s largest incense stick manufacturer N Ranga Rao and Sons. (NRRS), launched its unique Pushkarini range of agarbattis made of flowers offered at places of worship, here today. 
 
Mr. Arjun Ranga, MD, Cycle Pure Agarba... (more)
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Cycle Pure Agarbathi Launches Fun Contest to Inspire Gen Z to Connect to the Divine

Cycle Pure Agarbathi, the world’s largest manufacturer of agarbathi, has launched an innovative social media campaign to increase engagement with Gen Z and to inspire them to pray. The link to participate in this fun contest is www.instagram.com/p/CcnNqUPhUp7/?utm_source=ig_... (more)
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Cycle Pure Agarbathi announces Winners of its First-ever Virtual Cycle Heritage Quiz 2021

Cycle Pure Agarbathi, India’s largest selling prayer brand, concluded its first-ever Virtual Cycle Heritage Quiz 2021 as part of its quest for India’s young heritage champions. The competition recorded 30,000 plus participants from across the country, from Class VII to X. 12 stu... (more)
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Cycle Pure Launches 'PrayforVictory' Contest on Instagram

Cycle Pure Agarbathi, the world’s largest manufacturer of agarbathi, has launched the 'PrayforVictory' contest on its Instagram page www.instagram.com/cycle.in. The contest will run for two months, with one question everyday.
 
'PrayforVictory' Con... (more)
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Cycle Pure Launches 'VideoKart': a New Way to Shop for Puja Products in the New Normal

Since its inception in 1948, Cycle Pure Agarbathi, India’s most preferred home worship brand, has set the bar for innovation in the prayer segment. In response to the pandemic, the innovation team at Cycle Pure has launched ‘videokart’ - videos that the viewer can click on... (more)
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Cycle Pure Creates 'The Bhagavad Gita in 3 Minutes' for Millennials and Gen Z

On the auspicious occasion of Gita Jayanti, Cycle Pure Agarbathi, India’ largest selling prayer brand, has launched ‘The Bhagavad Gita in 3 minutes’ to make the timeless wisdom accessible to the young millennials and help them deal with everyday life issues.
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Cycle Pure Agarbathi Presents Vedic Parampara Sampoorna Lakshmi Puja Kit Ahead of Diwali

Cycle Pure Agarbathi presents the Vedic Paramapara Sampoorna Lakshmi Puja Kit in time for Diwali this year. This Puja Kit has been specially created for devotees to conveniently perform the auspicious Lakshmi Puja on the festival. The eco-friendly kit contains all the essentials to conduct ... (more)
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Cycle Invites Women to Bring Kumkum Bindi Back in Vogue with 'KumkumBindiChallenge'

Cycle Pure Agarbathi, from the agarbathi to aerospace conglomerate NR Group, has launched a social media challenge called #KumkumBindiChallenge, in which the brand invites women to participate via its Instagram handle, www.instagram.com. On the occasion of Navaratri, the brand announced thi... (more)
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