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Press background on Cycle Pure Agarbathi
Company profile
Taking the passion and guiding principles of our founder to the next level, NR Group, most popularly known for its flagship brand Cycle, brings a divine and fragrant world at your fingertips through With their unique, matchless expertise in fragrance creation and a passionate commitment towards providing the customers with an experience of a lifetime; they present to you is a one stop store bringing to you the best of fragrance products from the unsurpassed leaders in the industry. Discover an array of handpicked products and accessories associated with prayer requirements, personal care, air care and lifestyle products.
 Recent press releases
Cycle Pure Creates 'The Bhagavad Gita in 3 Minutes' for Millennials

Cycle Pure Agarbathi, India’s preferred home worship brand, has introduced the ‘Bhagavad Gita in 3 minutes’ on the auspicious occasion of Krishna Janmashtami to enlighten the millennial generation with the wisdom of the Bhagavad Gita. The brand uses a digital approach to r... (more)
'Pray from Home with Cycle' on this Ganesh Chaturthi with Sampoorna Ganesh Chaturthi Puja Kit

Cycle Pure Agarbathi, from the world’s largest manufacturer of agarbathi N Ranga Rao & Sons. (NRRS) brings the Sampoorna Ganesh Chaturthi Puja Kit ahead of Ganesh Chaturthi festival this year. The Puja Kit has been specially created for a safe and convenient puja experience f... (more)
Cycle Pure Announces an Online Pookalam Competition to Celebrate Onam

Cycle Pure Agarbathi, India’s most preferred home worship brand, is organising an online Pookalam competition on the occasion of Onam 2021. Aiming to bring the celebrations to people’s doorsteps, the brand urges everyone to celebrate the festival within the safety of their homes... (more)
The Royal Secret Incense: Revealed by Cycle Pure Agarbathi

The House of Cycle Pure Agarbathi has launched the ‘Royal Secret Incense’, an exclusive creation for the discerning consumer. Made for seasoned connoisseurs of fragrances, the Royal Secret Incense is mystical and reminiscent of the days of royalty and the Maharajas and Maharanis... (more)
Cycle Pure Recasts Convention with Ready-to-use Naivedya Cup Sambrani

Cycle Pure Agarbathi, from the world’s largest manufacturer of agarbathi N Ranga Rao & Sons. (NRRS), launches Om Shanthi Naivedya Cup Sambrani. The brand has captured the essence of a traditional Sambrani experience in this. The Naivedya Cup Sambrani is a ready-to-use charcoal cup... (more)
Cycle Pure Agarbathi Gives a Pleasant Surprise to Father-to-be Employees on this Father's Day

N. Ranga Rao & Sons (NRRS), the world’s largest manufacturer of agarbathi and makers of Cycle Pure Agarbathi announced a paternity leave policy on the occasion of Father’s Day, granting a 21-day paid leave to their employees for embracing fatherhood. This initiative will all... (more)
Pray with Cycle: The World's First Zero Carbon Footprint Incense Manufacturer

Cycle Pure, the world's largest incense manufacturer headquartered in Mysuru, is the world’s first and only company in the home worship segment to earn the Zero Carbon or Carbon Neutral Certification. The conglomerate’s effort has been recognised by the United Kingdom’... (more)
PrayForEveryone: Prayer by Cycle Pure Agarbathi goes viral

Cycle Pure Agarbathi’s initiative to #PrayForEveryone, a short video with a universal prayer has gone viral on social media platforms. With this video, the brand is urging people to join hands together in this global pandemic and pray for the wellbeing of all beings. Amitabh Bachchan,... (more)
Cycle Pure Agarbathi Unveils #Selfeet Campaign Marking 7 Decades of Women Workforce

Cycle Pure Agarbathi, the world’s largest agarbathi manufacturer, is celebrating this International Women’s Day by honouring the women workforce with a new word, #Selfeet, a term that sets out to grow into a cultural phenomenon at the workplace and in the digital world at large.... (more)