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Movie ‘Thappad’, as much as it was a pathbreaking film cutting across gender and age groups, it also had a particularly utilitarian and impactful campaign which went a long way in creating conversations and interest around the film. In times when women-centric films were being labelled ‘niche’ and were categorized as ‘only a section of audience’, marketing of Thappad was designed around creating conversations on subject through engaging activities, ranging from vox pops, to celebrating ‘violentine’s day’ to urging censor board to add disclaimer on scenes depicting domestic violence.
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Taapsee Pannu's Movie 'Thappad' Marketing Wins Big at the Spikes Asia Awards, 2021

Movie ‘Thappad’, as much as it was a pathbreaking film cutting across gender and age groups, it also had a particularly utilitarian and impactful campaign which went a long way in creating conversations and interest around the film. In times when women-centric films were being l... (more)
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