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Press background on True Elements
Company profile
Co-founded by Puru Gupta and Sreejith Moolayil, True Elements is amongst India's first Clean Label nashta (breakfast and snacks) brand which makes ‘Food that DOES NOT lie to you.’ Since its inception, True Elements has strived to create a world where promises are 100% True and where 100% Taste is delivered with 0% jargons, 0% chemicals, 0% preservatives and 0% added sugar. The brand offers a variety of healthy breakfast and snack options ranging from Breakfast Cereals, Oats, Granola, Muesli, Flakes, Seed mixes, On-the-go snacks, Ready-to-Cook and Ready to Eat offerings. With an ARR (Annualized Run Rate) of Rs. 70 crore (as of June21) and one of the first brands to effectively reduce the carbon footprint of their products, True Elements is re-charting the ethos of home-grown food businesses and of being a responsible, sustainable, and conscious start-up.
 Recent press releases
True Elements becomes India's 1st Food Brand to be Globally Recognised as 'Clean Label' and '100 Percent Whole Grain' Certified

True Elements, amongst India's leading healthy breakfast & snacks start-up brand, is now certified ‘Clean Label’ by the Clean Label Project, US. Anchored on the promise of providing ‘Food that DOES NOT lie to you,’ this certification is a testament to the brand&rsquo... (more)
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