Pure Flour from Europe is a marketing and promotion programme launched in India under the charge of ITALMOPA, the Italian Milling Industry Association and co-sponsored by European Union.
After its successful participation at AAHAR in 2023, “Pure Flour from Europe”, the campaign managed by ITALMOPA - the Italian Milling Industries Association - and co-funded by the European Commission, to promote exports of soft wheat flour to India and to raise awareness of their high q... (more)
Baking, often considered a labour of love, is an art that relies on the finest ingredients to achieve culinary excellence. One such crucial ingredient that can elevate your baking to new heights is Pure Flour from Europe. Renowned for its superior quality, this fl... (more)
Pure Flour from Europe is the epitome of excellence. From wheat cultivation to milling, storage, packaging, and transport, it upholds an unwavering commitment to quality and purity. European wheat is meticulously grown, ensuring purity and freedom from impurities. The milling pr... (more)
In the realm of culinary excellence, one cannot underestimate the importance of quality ingredients, and when it comes to baking and cooking, the flour you use can make a world of difference. The introduction of Pure Flour from Europe in India is a momentous occasion for chefs, bakers, and home coo... (more)
As the festive season in India approaches, households across the country are gearing up to celebrate with an array of delicious sweets and savouries. Diwali, Christmas, New Year, and numerous other festivals are synonymous with the joy of feasting. To ensure that your culinary creations stand out t... (more)
In a world that is increasingly prioritising health and wellness, choosing the correct ingredients that can help you attain them is vital. This is especially crucial for many Indians for whom the primary diet is wheat-based. ‘Pure Flour from Europe’ addresses this need, raising awarenes... (more)
For the very best pasta, pastries, biscuits, tarts and flatbreads, you need the perfect dough. And for the perfect dough, it’s crucial to have the highest quality flour-after all: Flour is the most important ingredient!
Pure Flour from Europe is exactly that: ... (more)
ITALMOPA-the Italian Association of Millers has launched a strategic initiative to promote exports of soft wheat flour into India called “Pure Flour from Europe”.
Italian Ambassador in India, His Excellence Vincenzo De Luca
The campaign aim is to rais... (more)
Have you ever wondered what would life be without flour? Thousands of years ago when man unveiled the miracle of civilization bringing cultivation at its fore, it is astonishing to imagine what could have led someone to derive the possibility of looking at a kernel to transform it and bake it on fi... (more)
Pure Flour From Europe: The wonderful world of flour: good flour is the basis of good dough (both sweet and savoury).
What is flour exactly: what is it made from and how to keep it in its best state so that when you are ready to bake, it is perfect, waiting for you. Fin... (more)
