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Press background on Reebok
Company profile
India’s foremost fitness brand, Reebok has a pan-India presence with 400 exclusive franchise stores and a 1000 member strong instructor alliance. The brand has products in the running, training and studio category – which covers dance, aerobics and yoga, and innovative footwear technologies like JetFuse Run, Reebok one, ZQUICK, Zigtech and Realflex. Committed to making India a fitter nation, Reebok has launched a whole new retail environment ‘Fit Hub’ where consumers get experiential fulfillment of their fitness needs. Presently there are a total of 103 ‘Fit Hub’ concept stores across the country. Reebok also has an impressive list of Fitness ambassadors including John Abraham, Nargis Fakhri, M.S Dhoni, Gautam Gambhir and Irfan Pathan. In addition to this Reebok was ranked number nine overall and topped the Sportswear/Footwear category in The Economic Times Most Exciting Brands 2014 survey. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands' report by TRA evaluating over 1900 leading brands in the country.
 Recent press releases
Enhance Your Run with Reebok ZPump Fusion 2.5

FitGen’s favourite running shoe - the ZPump series is now launched in an all-new avatar! Called the ZPump Fusion 2.5, the new member of the Pump family comes in 3 exciting variants - FL, Stripes and Hazard accompanied with ‘custom fit’ that guarantees an exceptional running experi... (more)
Reebok Launches the All New Digital Foot Map Technology

Continuing its mission to provide a superior, cutting-edge fitness experience to its consumers, Reebok introduces the revolutionary Digital Foot Map technology in India. Inspired by digital human footprint maps, the technology adapts with the foot in motion, ensuring maximum comfort and flexibility... (more)
Reebok India Launches “Be More Human” Campaign with Brand Ambassador Kangana Ranaut

Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new Be More Human campaign, featuring its newly appointed Brand Ambassador, Kangana Ranaut. The fully integrated marketing campaign, releasingtoday on “... (more)
Reebok Introduces Revolutionary Pump Technology in Newer Avatars

After transforming running with the launch of the Reebok ZPump Fusion running shoes earlier this year, Reebok introduces its iconic innovation – The Pump technology to CrossFit. Allowing you to dominate your workout, the premium fitness brand unveils the all new Reebok CrossFit Nano Pump Fusi... (more)
Reebok Launches ZPump Fusion – A Running Shoe that Uniquely Conforms and Adapts to any Foot

Reebok, the global pioneer in fitness innovation, is taking another revolutionary step forward in 2015 with the launch of the ZPump Fusion - a running shoe that uniquely conforms and adapts to any foot.
Reebok ZPump Fusion - Men
Reebok ZPump Fusion - Women
... (more)
Conquer Every Move with Reebok’s High-Impact Cardio Ultra Studio Shoes

Women fitness enthusiasts across the country can let out a collective cheer with the launch of Reebok’s Cardio Ultra shoes. Designed specifically for Studio workouts – Dance, Aerobics, and Kick-boxing among others, the revolutionary shoes offer women the perfect fusion of style and perf... (more)
Reebok Running Squad Kicks Off Delhi Edition of the City Run

Strengthening its endeavor to be the most desirable premium fitness brand in the country, Reebok India kicked off the Delhi edition of the Reebok Running Squad City Run with a challenging 10k run organized in the city today.
Members of the squad took to this running challenge at the DLF Pro... (more)
Reebok Announces the Launch of its all New Reebok One Cushion 2.0 Shoes for Long-Distance Running

Running enthusiasts are in for a treat, as Reebok announces the launch of its all new Reebok One Cushion 2.0 shoes – an ideal choice for long-distance running –that offers greater mid-foot support, better pronation control, and smoother transitions between upper zones.
Now avail... (more)
Reebok Running Squad is Back in Delhi

Having witnessed an overwhelming response from running enthusiasts last year, RRS – the Reebok Running Squad is back with a greater outlook for 2014. Inspiring a thousands of runners last marathon season, RRS is a unique programme that aims to provide free professional guidance to long-distan... (more)
Reebok Running Squad Expands Footprint in India

Having witnessed an overwhelming response from running enthusiasts last year, RRS – the Reebok Running Squad is back with a greater outlook for 2014. A unique programme that aims to provide free professional guidance to long-distance runners, RRS had inspired thousands of runners last maratho... (more)