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Press background on American Tourister
Company profile
Since its inception by Sol Koffler in 1933, American Tourister has grown to become one of the most trusted and recognised brand names with a heritage that spans over 80 years. Its commitment to selling durable and affordable luggage began in the 1930s and has continued to this present day. With the acquisition by Samsonite in 1994, the company continues its tradition of marrying superior quality and design at a great value, offering a wide selection of travel gear targeted at the masses. Take on the world with American Tourister.
 Recent press releases
American Tourister Urges to Explore the Unexplored & Challenge One's Own Limits with its New Campaign, "Born To Cross Boundaries"

American Tourister is a well-known international luggage brand that has stood tall for the past 90 years. With the design ethos of American Tourister bags reflecting vibrant, joyful and trendy backpacks as well as luggages, the brand beckons resilient, efficient, and trendy products. Moreover, it e... (more)
American Tourister, the Global Travel Gear Brand, Collaborates with Virat Kohli for the Launch of their New Campaign 'UndeniableLeave'

With a strong presence in luggage and backpacks, American Tourister is one of the most trusted and iconic brand in the travel gear category. The brand roped in Virat Kohli as its brand ambassador in 2016 and since then has come up with various innovative campaigns.
Virat Kohl... (more)
American Tourister and Virat Kohli Celebrate his 5th Anniversary as Brand Ambassador

American Tourister and Virat Kohli today celebrated the fifth anniversary of their association. In 2016, international sports legend and cultural icon Virat Kohli joined American Tourister as their key brand ambassador to the nation. During this time, Virat has been an integral part of the brand&rs... (more)
American Tourister Brings you the Perfect Travel Pack to Funk up Your Travel

Heading out for a long end-of-year vacation and need a reliable yet trendy set of travel gear? Well, search no more! Find all you need to carry at the house of American Tourister with its latest luggage collection- Painter.
Right from to totes, handbags to backpacks in soft ... (more)