In India, Kellogg is primarily focused on educating the Indian consumers about the importance of breakfast cereal by driving the ‘goodness of cereal’ agenda. Kellogg is known for its flagship brand Kellogg’s Corn Flakes® with its range of five variants positioned to all members of the family. Kellogg’s CHOCOS® with its three variants and Kellogg’s Honey Loops® are positioned to kids. The company’s portfolio in India also includes Kellogg’s Special K®; Kellogg’s All Bran Wheat Flakes®; four variants of Kellogg’sMuesli®, Kellogg’s Oat-bites® and the Kellogg’s range in seven variants, available in Rs. 10 single-serve pouches. In August 2010, Kellogg forayed into the hot cereal segment in India with the launch of Kellogg’s Oats® and in 2013 two savoury oats variants (Tomato Salsa and Green Pudina) have been launched.
Kellogg India, the Indian subsidiary of Kellogg Company, world's leading producer of ready-to-eat cereal and convenience foods completed the Kellogg’s Breakfast Pledge initiative that was kick started in January 2014 by gifting 400,000 breakfasts to school children across the country. (more)