Press background on Cross-Tab - Transforming Market Research
Company profile
The Cross-Tab group has a 15 year track record of helping clients globally, across industries, to get a holistic view of their target market segments. The group has capabilities across the information value chain comprising data collection, categorization, integration, warehousing, analytics and creative visualization through infographics and interactive dashboards. Cross-Tab has also developed advanced technology platforms customized for the specific requirements of research and analytics managers in large organizations. The company uniquely combines market-leading analytics and research expertise and technology product portfolio with value-driven project management and operational expertise. This is delivered by a global team of over 1000 knowledge workers working with an array of Fortune 500 clients, leading global consultancies and market research organizations. Cross-Tab has two subsidiary companies – Blueocean Market Intelligence and Borderless Access Panels. The group has won several global recognitions and awards from world leading organizations like IAOP, Fortune Magazine, Deloitte, Red Herring and Inc. Magazine.
Cross-Tab Group, India’s leading research and analytics provider announced on February 23, the signing a multi-year mandate worth up to USD 25mn with one of the world’s largest insight, information and consultancy groups - the Kantar Group.
