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Press background on Haier
Company profile
Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last seven years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centres, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.
 Recent press releases
December 2016 Haier Witnesses Huge Consumer Engagement on Social Media

In a bid to increase consumer engagement and minimize the distance with consumers, Haier, a global leader in Home Appliances & Consumer Electronics industry is also one of the most active consumer durable brands on Social Media. Haier India strived towards continuous consumer engagement... (more)
Haier Launches Smart Cooking Microwave Oven Series Made for India

Haier microwaves are equipped with 100+ auto cook feature helping users to cook regional Indian food with just a 1 touch
Combined with multi-power levels, the Microwave ovens provide customized heating option(s) and BIS tested.
Haier has just launched two ... (more)
Haier Kick Starts the Festive Season, Launches New TVC and Series of Festive Offers

TVC based on Haier’s award winning product – Bottom Mounted Refrigerator, following the concept of transforming the inconvenient into convenient
Also introduces the ‘AAA’ Festive Campaign with exciting offers and schemes for consumers across categories(more)
हॉयर ने फेस्टिव सीज़न की षुरुआत की, नया टीवीसी एवं कई फेस्टिव ऑफर लॉन्च किए

यह टीवीसी मुष्किल जीवन को आसान बनाने के सिद्धांत एवं हॉयर के अवार्ड विनिंग उत्पाद- बॉटम माउंटेड रेफ्रिजरेटर प... (more)
हायर ने डबल ड्रम टेक्नॉलॉजी वाली विष्व की पहली वॉषिंग मषीन ड्युओ-जेमिनी लॉन्च की

होम अप्लायंसेस एवं कंज़्यूमर इलेक्ट्रॉनिक्स में ग्लोबल लीडर एवं यूरो मॉनिटर इंटरनेषनल सर्वे 2015 के द्वारा लगातà... (more)
Haier Launches DUO-Gemini, World’s First Washing Machine with Double Drum Technology

Haier, the Global Leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 7th Consecutive Year* as per Euromonitor International Survey 2015, announced the launch of the first ever Double Drum washing machine in India. The Haie... (more)
हायर ने पुणे में निर्माण सुविधा का विस्तार किया, 490 करोड़ रु. के निवेष की योजना

होम अप्लायंसेस एवं कंज़्यूमर इलेक्ट्राॅनिक्स में ग्लोबल लीडर एवं लगातार à¤¸à¤¾à¤¤à¤µà¥‡ à¤¸à¤¾à¤²’ मेजर अप्लायंसेस मेà¤... (more)
Haier Expands Manufacturing Facility in Pune, Plans to Invest Rs. 490 Crore

Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 7th Consecutive Year*, today announced the initiation of the expansion of their Manufacturing Facility in Pune, by hosting an official Ground Breaking Ce... (more)
हॉयर ने भारत की पहली 20 किग्रा. वॉशिंग मशीन पेश की

होम अप्लायंसेस एवं कंज्यूमर इलेक्ट्रॉनिक्स में विश्व की अग्रणी कंपनी एवं यूरोमॉनिटर के इंटरनेशनल सर्वे, 2015 मे... (more)
Haier Introduces India’s First 20kg Washing Machine

Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 7thConsecutive Year*as per Euromonitor International Survey 2015, has launched India’s first ever 20 kg washing machine (HTW200-1128s). This 20kg w... (more)