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Press background on Peter England
Company profile
Peter England is the most loved and largest menswear brand in India. It sells more than 10 million garments every year in its 650+ exclusive stores and 2,000+ multi-brand outlets across more than 350 towns. It has been voted as India's most trusted apparel brand for seven consecutive years by the Economic Times Brand Equity survey. A brand with quintessential English origins and heritage, Peter England was first launched in India by Madura Fashion & Lifestyle (then known as Madura Garments) in the mid-price segment in 1997; the company acquired the world rights for the brand in 2000. What began humbly as an honest shirt brand in 1997 in India today is a complete lifestyle brand with merchandise available for everyday and special occasions. The brand has diversified into the non-apparel category with the launch of PE Bags and more recently launched a unique retailing store that targets the life cycle of an entire generation called Peter England Generation.
 Recent press releases
Peter England Celebrates Diwali with the Maestros of Chennai Super Kings

Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Ltd. joined hands with the maestros of Chennai Super Kings Mahendra Singh Dhoni, Shane Watson and Dwayne Bravo to celebrate the spirit of Diwali with their signature Festi... (more)
Peter England Joins Forces with the Upcoming Bollywood Movie ‘Mission Mangal’ to Style Akshay Kumar

Brand has Launched An Exclusive Range Mission Mangal Collection in over 700 Peter England Stores
The brand has also unveiled a 30 seconds co-branded video in 2100 movie screens, television and digital platforms across India
Peter England, the leading ... (more)
Peter England Launches ‘Great Fashion @999’ National Campaign with Mahendra Singh Dhoni, Dwayne Bravo and Ravindra Jadeja

Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Ltd. joins forces with the champions of Chennai Super Kings to celebrate the fashion extravaganza “Great Fashion at 999”. The latest campaign highlights the brand’... (more)
Peter England's Newest ‘Fresh Mints’ Campaign Goes Live

Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Limited presents Mint Collection, a range of formal shirts in refreshing shades of green through its campaign ‘Fresh Mints’. Building a heritage of path-breaking innovations in the world of fashion-c... (more)
Peter England Renews Association as ‘The Official Style Partner’ to the Reigning Chennai Super Kings

This cricketing season, Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Limited has once again joined hands with the reigning VIVO IPL Champions Chennai Super Kings (CSK) in the capacity of an Official Style Partner. The brand is also the cheerleading pa... (more)
Peter England is the Official ‘Style Partner’ for Chennai Super Kings

Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Limited once again announces its partnership with Chennai Super Kings (CSK), the two-time champions of the prestigious Indian Premier League Trophy (IPL).
Peter England is the Official &lsq... (more)
Vishnuraj S. Menon, Bengaluru Declared `Peter England Mr. India 2016’

Leading Bollywood celebrity & style icon, Hrithik Roshan announced the winners
Renowned personalities from Bollywood and fashion fraternity attended the grand finale
                 ... (more)
Peter England Announces `Peter England Mr. India 2016’, India’s Leading Male Beauty Pageant

Stylishly unleashing its brand association with the youth, Peter England, the leading menswear brand today announced `Peter England Mr. India 2016’, the country’s leading male beauty pageant, an ode to Indian men with an impeccable penchant for fashion and glamour.
 ... (more)
Peter England Marks its Debut in Sri Lanka

Peter England, the leading international men’s apparel brand, today announced its successful foray into Sri Lanka. In association with “Softlogic”, the brand launched its first exclusive store in Colombo, Sri Lanka. Established in Ireland, Peter England has successful... (more)