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About Swatch Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. The brand philosophy is based on color, movement, lightness and transparency, which can be seen in every Swatch product and project. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, free skiing, surfing, beach volleyball and mountain bike slope style. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.
 Recent press releases
Join Us on the Swatch Art Journey 2024 and See Where it Takes you

Art has the power to take us all to different places and amazing things can happen when you take the time to stop and look. This year, Swatch has partnered with the world-famous Tate galleries to bring more art to more people through this year’s Swatch Art Journey with a brand-new range of ma... (more)
For The Second Year Running, Swatch Proves it is Hip to be Square

Swatch is delivering a fresh new selection of watches from its ground-breaking BIOCERAMIC WHAT IF? Collection in a palette of positively powerful pastel shades.
With the new season in sight, it’s time to shed the lay... (more)
Bioceramic Scuba Fifty Fathoms Discovers a Sixth Ocean, OCEAN OF STORMS

A new ocean is joining the five watches and five oceans in the Blancpain X Swatch collaboration. Even though planet Earth only has five, Swatch is welcoming OCEAN OF STORMS into its Bioceramic Scuba Fifty Fathoms Collection that celebrates Blancpain’s iconic Fifty Fathoms, a watch that revolu... (more)
A Tribute to a Watchmaking Icon and a Celebration of the Oceans

Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy years ago and revolutionized watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underw... (more)
Swatch Goes Square with the New BIOCERAMIC WHAT IF? Collection

There are four sides to this story as swatch turns a pivotal decision from the early 1980s into an exciting 2023 “WHAT IF​?”
One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should th... (more)
The Swatch Neon Collection Brings a Refreshing Twist on Icons

Just in time for summer, Swatch launches a new collection stacked with neon brights and playful details ready to add a fun pop of color to wrists. Early days Swatch icons CHRONO GRAND PRIX (SCJ101), TECHNO SPHERE (GK101), CHRONO WHITE HORSES (SCW100), and SKYCHART (GN705) inspire the new Swatch Neo... (more)
Swatch Brings JEAN-MICHEL BASQUIAT's Masterpieces to Wrists

The Swatch Art Journey draws on the New York artist's iconic paintings from the early 1980s.
May marks the release of the fifth capsule collection of the Swatch Art Journey 2023 and embodies Swatch’s love for trailblazing artists. The Swatch x JEAN-MICHEL BASQU... (more)
The Swatch Art Journey Brings Masterpieces to Our Wrists

People never forget the first time they stood in front of one of the world’s most famous artworks; that feeling of a new world opening and creative sparks flying. Exciting things happen when art and the world of Swatch collide, and from the get-go, Swatch has found fresh ways to bring more ar... (more)
Swatch Palladium Mumbai Store Opens its Doors on November 19, 2022

Swatch is pleased to announce that Swatch opens its doors once again in India. On November 19, 2022, a brand-new Swatch store is opening in the renowned Palladium Mall right in the heart of Mumbai.
Swatch Store - Mumbai
Swatch fans will now be able to v... (more)
Time to Level up with the Swatch X Dragon Ball Z Collection Goku, Cell, Frieza, Majin Buu, Gohan, Vegeta, Kamesennin and Shenron are All Here

Calling all anime fans, it’s time to reveal the Swatch X Dragon Ball Z Collection. Seven Swatches and a Limited Edition set reimagine iconic characters from Dragon Ball Z. Even those who haven't watched Dragon Ball Z may know something about one of the most popular and successful sto... (more)