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Press background on Platinum Guild International (PGI)
Company profile
Platinum Guild International (PGI) is an organization funded by leading South African platinum producers and refiners. Founded in 1975, PGI has been providing information, sales support and training to all levels of the jewelry trade for almost 40 years. In addition to its headquarters in London, PGI has offices in each of the world's major jewelry markets - China, India, Japan and the USA.
 Recent press releases
Celebrities Seen Wearing Timeless Platinum Stud Earrings and Ring Combinations: Ideal Styles for Self Purchasing

This season let’s return to the platinum basics. The combination of diamond stud earrings mixed with dainty accent rings including bands set in platinum is timeless and sophisticated, yet also wearable every day. These are staple platinum pieces for your readers to consider buying the... (more)
Men of Platinum Launches its Latest Collection with Ace Cricketer and Trendsetter KL Rahul

Be it life as we know it or a game of cricket, one needs to steer through and negotiate the challenging circumstances that it brings. There are choices to be made at every point in this fast-changing world. Choices that put one’s values and character to test. Choices between... (more)
"Platinum Season of Hope" Aims to Boost Demand for Platinum Jewellery this Season

Following the success of its first edition in 2020, Platinum Guild International brings back its month-long retail initiative, Platinum Season of Hope, from 8th October 2021 - 7th November 2021. As consumers transition into the new normal, once again, there is renewed vigor for marking... (more)
The Most Iconic Platinum Engagement Rings of Modern Times

Platinum engagement rings became very popular beginning in the late 1940’s with celebrities and royalty choosing the rare metal to openly display their relationship status. Queen Elizabeth II, Elizabeth Taylor, Grace Kelly, and Audrey Hepburn’s dazzling platinum engagement rings... (more)
Platinum Evara Celebrates the Strong and Compassionate Women Who Choose to RiseWithGrace

The devastating second wave of the pandemic had far-reaching effects across various sections and strata of the society. During these times, it was the women who led from the front and became the fulcrum around which families and communities held together. Right from world leaders and front-... (more)
Platinum Days of Love Celebrates the Love that Leads to a Better Tomorrow, with a Collection of Exquisitely Crafted Love Bands

The ferocity of the second wave of the pandemic caught everyone unaware. It brought people to a breaking point and brought with it a negative spiral due to the collapse of various systems. Couples had just about started to pick up the pieces of their foiled plans when the second wave tore a... (more)
Platinum Jewellery Styles Inspired by Emmy Nominated TV Shows: Emily in Paris, Bridgerton and The Crown

The right jewellery both completes an outfit and fully transforms an actress into her on-screen character. Platinum Guild International, the marketing association for platinum jewellery, highlights notable jewellery styles & showcases similar designs set in platinum from the most popula... (more)
Men of Platinum's Latest Collection - a Tribute to the Men of Character who Choose to Rebuild a New Tomorrow

A year of extraordinary challenges and realizations, 2020 made us learn, unlearn, relearn and rebuild. It urged us to reevaluate what truly matters, allowed us to look at what we have with gratitude knowing it will help us build a new tomorrow. Most importantly, it set the precedent to... (more)
Celebrities Spotted in Platinum Jewellery at the 27th Screen Actors Guild Awards

The world’s most famous celebrities were spotted in Platinum jewellery on the red carpet of the 27th Screen Actors Guild Awards (SAG Awards) which took place on Sunday, April 4th.
Carey Mulligan spotted in CARTIER earrings
The na... (more)
This Women's Day, Platinum Evara Celebrates Women Leaders with #SheLeadsWithHeart

To say that 2020 forced a lot of introspection and brought about much disruption would be an understatement. It left every facet of our lives open to change. And every anticipated change was accelerated. Those in leadership included. There has been a resounding call to re-evaluate what make... (more)