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Press background on ANAROCK
Company profile
The ANAROCK Group is one of India’s leading real estate services company with business interests diversified across the entire real estate value chain. The Group's Chairman Anuj Puri, an acknowledged thought leader in the Indian real estate industry, is known nationally and globally as one of the most respected experts on India's extensive real estate opportunities. With 27 years of industry experience, Anuj Puri was formerly Chairman & Country Head of international property consultancy JLL India.
 Recent press releases
ANAROCK Launches Smart Community Management Proptech Platform ANACITY for Middle East and Africa

Having acquired society and apartment management PropTech platform ApnaComplex in January 2021, India’s leading tech-led real estate services firm ANAROCK has launched ANACITY - a Smart Community Automation PropTech solution for managing gated communities, apartments and vil... (more)
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34 Percent Home Seekers Now Looking to Buy Properties b/w INR 90 Lakh - 2.5 Cr - CII-ANAROCK Consumer Survey

This is a 10% rise against the previous survey - H2 2020; just 27% respondents prefer affordable housing vs 36% in the preceding survey
After attractive pricing, developer credibility counts highest during property selection; project design, location also key attributes
... (more)
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ANAROCK to Launch AI PropTech to Boost Housing Sales by 15 percent

ANAROCK, India's leading tech-driven real estate services consultancy, will soon launch India’s first Artificial Intelligence & Machine Learning (AI/ML) PropTech solution ASTRA to boost primary housing sales by up to 15%. 
 
Developed over two years b... (more)
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ANAROCK Joins Hands with The Think Tank Creative Agency

ANAROCK Creative Agency, the creative wing of leading independent property consultancy ANAROCK, today announced that it has joined hands with Mumbai-based content, creative, experiential and marketing strategy agency The Think Tank (ttte.agency). Its Founder & CEO Abhishek Mazumder has ... (more)
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CII-ANAROCK COVID-19 Sentiment Survey - 43% Homebuyers Now Prefer Peripheral Areas, Millennial Buyers Up 31%

Ratio of end-users vs. investors is currently at 74:26; it was 59:41 in pre-COVID period
48% of respondents favouring real estate as an asset class are millennials aged 25-35 years; before COVID-19, they were just 17%
Most NRIs prefer luxury homes (INR 90 Lakh – ... (more)
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ANAROCK Seals Another Major Deal for 20 Acres of Land in Kolkata

ANAROCK Property Consultants' Land Division has announced the successful culmination of yet another significant land deal for 20 acres at Kolkata's 262-acre Batanagar township in the Maheshtala area. The joint venture between development management partner Ambuja Neotia Gr... (more)
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ANAROCK Launches VAS PropTech Suite for Residential Operations

Close on the heels of a surprisingly positive Q4CY2020 for the home sales market, in which leading real estate services company ANAROCK sold 2500 housing units across India, the Firm today announced the formal launch of its proprietary PropTech Value-added Services (VAS) suite. Th... (more)
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ANAROCK Acquires Society and Apartment Management Technology Platform ApnaComplex

The ANAROCK Group, India's premier tech-led real estate services firm, today announced its 100% acquisition of digitally-driven society and apartment management PropTech platform ApnaComplex. A 10-year rich B2C technology player, ApnaComplex, was acquired for an undisclosed sum from Nes... (more)
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Top 7 Cities Witness Total Home Sales of Over 1.38 Lakh Units in 2020 Against 2.61 in 2019: ANAROCK

However, Q4 2020 recorded strong growth in the residential segment - heralding housing market revival in 2021
In 2020, the top 7 cities saw sales decline by 47% from approx. 2.61 lakh units in 2019; MMR sales highest at 44,320 units this year
New launches fell by 46% i... (more)
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ANAROCK Enables 18 Acre Prime Land Sale in Bengaluru's Whitefield

Leading independent real estate consultancy ANAROCK has announced the successful culmination of a major land deal in Whitefield - Bengaluru's most prominent IT/ITeS hub. ANAROCK represented both the buyers (Godrej Properties) and the sellers in this outright land acquisition of 18 acres... (more)
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