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Press background on Max Life Insurance Co. Ltd.
Company profile
Max Life Insurance, one of the leading life insurers, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is part of the Max Group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is amongst the leading insurers in the world. Max Life Insurance offers comprehensive life insurance solutions for long term savings, protection and retirement through its high quality agency distribution and multi-channel distribution partners. A financially stable company with a strong track record over the last 17 years, Max Life Insurance offers superior investment expertise. Max Life Insurance has the vision 'To be the most admired life insurance company by securing the financial future of our customers'. Max Life has a strong customer-centric approach focused on advice-based sales and quality service delivered through its superior human capital.
 Recent press releases
Max Life Insurance Launches 'Smart Secure Easy Solution' that Aims at Extending Financial Protection to the Self-employed

Max Life Insurance Company Ltd. (“Max Life” / “Company”), has launched Max Life Smart Secure Easy Solution*, a comprehensive three-in-one protection solution offering benefits of life, critical illness & disability and accidental cover. Aimed primarily towards se... (more)
Max Life Insurance Declares Highest-ever PAR Bonus of Rs. 1,420 Cr. for FY21-22

Max Life Insurance Company Ltd. (“Max Life” / “Company”), has announced its highest-ever participating (PAR) bonus of Rs. 1,420 Cr. for eligible policyholders in FY21-22. With this, Max Life has surpassed the milestone of Rs. 10,000 Cr. of declared bonus for particip... (more)
Max Life Launches Insta Confirmation of Insurance (Insta-COI)+ to Deliver Superior Customer Experience

Max Life Insurance Company Ltd. (“Max Life” / “Company”), has rolled out a smart solution, ‘Insta confirmation of insurance (Insta-COI)’+, to customers buying the ‘Max Life Smart Fixed-return Digital Plan’ (UIN: 104N123V01), a non-linked, non-... (more)
Max Life Achieves Claims Paid Ratio of 99.34 percent in FY22

Max Life Insurance Co. Ltd. (“Max Life”/ “Company”), has announced that the Company has disbursed 30,830 death claims worth INR 2,009 crore in the financial year 2021-22, achieving a Claims Paid Ratio of 99.34% during the tumultuous and unpredictable pandemic. With t... (more)
Max Life and Axis Bank Aim to Grow Distribution Strength in FY23

Max Life Insurance Co. Ltd. (“Max Life / “Company”) and Axis Bank Ltd. (“Axis Bank”) have completed twelve years of bancassurance partnership. On this milestone, the companies are aiming to enhance their distribution network in this fiscal. 
In FY2... (more)
IPQ 4.0 Reveals 1 in 2 Urban Indian Seek Fitness Apps when Purchasing Life Insurance

76% urban Indians are fitness conscious 
62% are anxious about their mental health and wellbeing
35% purchased critical illness rider; significant sign of enhancing life insurance 
Max Life Insurance Co. Ltd. (“Max Life”) in... (more)
Max Life Insurance Ecommerce Channels Achieves 8x Growth Over 4 Years

Max Life Insurance Co. Ltd. (“Max Life”/“Company”), announced that its ecommerce channels have achieved 8x growth over the last four years. Currently, the Company has over 18% of its new policies being purchased through the e-commerce channels. The contribution of ag... (more)
Max Life and YES BANK Complete 17 Years of Strategic Bancassurance Partnership; Reaffirm Commitment towards Next-gen Customer Experience

Max Life Insurance Co. Ltd. (“Max Life”), and YES BANK Limited (“YES BANK”), on the completion of seventeen years of strategic bancassurance partnership, have reaffirmed a renewed commitment towards building next-generation customer experiences. Offering seamless int... (more)
Max Life Insurance Donates 8500 COVID Care Kits to Gurugram Police Department, Ensures Frontline Protection for the Entire Police Workforce in the City

Donation is a part of the PEHAL initiative to support the fight against the COVID-19 pandemic
Max Life has earlier supported the cause with donations including COVID Safety Kits, Food Supplies, and others  
Max Life Insurance Company Ltd. (“Max ... (more)
Max Life Enables UPI AUTOPAY for Seamless Premium Payments

Max Life Insurance Company Ltd. (“Max Life”/“Company”), has announced the enablement of UPI AUTOPAY for seamless and secure premium payments for its customers. Customers visiting the Max Life website for new purchases or renewal payments can now use the UPI payment o... (more)