Latest News
Press background on Ariel
Company profile
Today, Ariel leads the way in laundry detergent innovation. Thanks to near 50 years spent discovering what the women of this world need, Ariel has developed the staples of the laundry room throughout the ages.
 Recent press releases
Anil Kapoor and Sonam Kapoor Unveiled the Seventh Edition of Ariel #ShareTheLoad Film

72%* of women feel that if they are not at home for some time, their households will face problems.
72%* of women feel that household responsibilities stay on top of their minds when they are traveling.
71%* of women worry about how their partners are managing the ... (more)
This New Year Ariel Urges Everyone to #CelebrateEqual

Ariel raises the question ‘is it truly a celebration if it’s not equal’ in its new #CelebrateEqual film
Only 27% women feel that their husbands share the load equally with them during celebrations
Over the past 7 years, Ariel India has continued ... (more)
Ariel's New Matic Powder and Liquid Among First Detergents in India that Removes Over 100 Tough Stains in 1 Wash Inside the Machine

Ariel, world’s No. 1 brand recommended by washing machine makers*, brings you the power to remove over 100 stains in 1 wash inside the machine so that you don’t have to worry about tough stains. Ariel has partnered with celebrity chef Sanjeev Kapoor to take on the #ArielVs100Stain chall... (more)
Ariel India's New Film Heroes COVID Warriors Who Have, with their Acts of Kindness, Started a New Cycle of Hope

Every burden feels lighter when it's shared. With this thought, Ariel India has released a video capturing the stories of real heroes who are leading by example and doing more than their share during the pandemic.
Ariel believes in a better tomorrow, and thus continually ... (more)
Ariel India's New Film on Dr. VS Priya, Kerala's First Transgender Doctor, is a Beacon of Hope and Possibility

Ariel is known for progressing the lives of people through its innovation in laundry as well as by taking up the cause of furthering gender equality within households in the country. Taking a step ahead, the detergent brand from the house of P&G has now come out in support of the LGBTQ communit... (more)
Laundry Redefined: Ariel PODs Launched in India

New Ariel 3in1 PODs will give the consumers a convenient, simple and cool way to do laundry
Upgrade to HD Clean with Ariel 3in1 PODs, which Clean, lift stains and brighten – all in just 1 POD!
Ariel, one of the leading detergent brands from the house of P&am... (more)
Ariel Urges Men to Share the Laundry, because 71% Women Sleep Less due to Household Work

Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. #ShareTheLoad is not a regular campaign, but a movement for social change. In the spirit of keeping this conversa... (more)
Ariel India Achieves a Guinness World Records® Certificate for The Largest Laundry Lesson

In a historic celebration of the culmination of their latest campaign Sons #ShareTheLoad, Ariel India attempted and achieved a Guinness World Records certificate by imparting the Largest laundry lesson to sons of today, so that they can grow up to be equal partners tomorrow. Joining the movement w... (more)
Ariel’s New Film Addressing Household Inequality Garnered 15MM Views

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Yesterday, Ariel hosted a panel discussion with over a 100 mommy bloggers and media present to discuss the prevalence of gender disparity in India and the need for ... (more)