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Press background on Bizom
Company profile
Bizom is a Mobile first, SaaS-based suite of automation solutions tailor made for consumer companies. This is ‘The Retail Intelligence Platform’ that delivers real-time insights for driving greater distribution efficiency that helps organizations to grow. Bizom’s end-to-end solutions layered with AI and machine learning provide brands with the structure, visibility, and insights required to decide what to sell, where to sell and how to sell. Its customers include international brands such as Reckitt-Benckiser, Hershey’s, Nivea, Mars as well as top Indian brands such as Parle Agro, Jyothy Laboratories Limited, JK Helene-Curtis among a fast-growing list of over 350 brands. Bizom also gives customers access to cutting edge technology roadmap with innovations like its patent-pending advanced image recognition algorithm 35Hawk for measuring brand visibility, and tools such as sales gamification to improve sales teams’ motivation and collaboration.
 Recent press releases
The Heartbeat of Indian FMCG is Winning Love GLOBALLY

India’s celebrated retail insights platform, Bizom, is now garnering trust and admiration on the global stage as international market players enhance their distribution acumen with retail intelligence.
 
Bizom, India’s pioneering Sales Force Automation technology is... (more)
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Indian-grown LuvIt and UNIBIC join ONDC with Bizom

The Open Network for Digital Commerce (ONDC), an initiative of the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, opened its network to consumers across 16 pin codes in Bengaluru last month. FMCG firms UNIBIC and The Good Stuff (LuvIt) are... (more)
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Ram Bandhu Innovates Distribution with Unique Sales Management Techniques

When every person in India’s 1.4 billion population is a consumer of spices in a market that’s swamped with similar competitors, how does a spice brand keep growing continuously? For Maharashtra’s Empire Spices and Foods (ESFL), the brand house of Ram Bandhu and Temptin&... (more)
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Africa's Leading FMCG Company Trade Kings is Leveraging Bizom's Retail Intelligence to Multiply Distribution Reach

Trade Kings Group is digitizing their retail landscape in Africa with data-driven supply chain solutions. For the sub-Saharan FMCG giant who has been driven by the ambition of improving lives in Africa since its inception, the partnership with Bizom is a testimony to Trade Kings Group’s affil... (more)
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Bizom's New Solutions for CPG Provide Deeper Insights into Distribution & People Management

Bizom, a leading retail intelligence platform, launched smart solutions to bring greater efficiency to the distribution system and people management processes of consumer goods companies.
 
The new normal and impending future COVID-19 waves are shaping the CPG industry in ... (more)
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CPG India Performance Report: Categories Defy Expectations in Road to Recovery

Q3 2020 has brought more relief for brands and retailers, as per the latest COVID-19 Impact report developed by Bizom, a leading retail intelligence platform. The report analyses data from approximately 30% of the retail universe across 400 districts or 2000 towns and cities of India.
 ... (more)
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B2B eCommerce Marketplaces Offer Robust Growth Opportunities for CPG in Emerging Markets

COVID-19 has changed the CPG world as we know it. There’s a new normal and consumer goods companies are adapting by reinventing distribution, by sharpening the focus on operational efficiencies. Brands are moving to B2B eCommerce Marketplaces to power old supply chains and are bringing effici... (more)
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Tech and Analytics Redefine Retail Execution for Brands and Retailers in New Normal: Study

COVID-19 continues to disrupt consumer markets though demand is almost back to normal in most parts of India. The second edition of Bizom’s COVID-19 Impact India report shares insights on the performance of the market from April to June as consumer businesses start to recover with easing of t... (more)
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Amid COVID-19 Social Distancing, Consumer Brands can Enable Direct Order-taking from Retailers

Bizom, India's leading retail intelligence platform, announced free subscription of its Retailer App and Tele-ordering solutions for consumer businesses in India and other emerging economies. Both solutions enable retailers to send their orders directly to the brand.
 
A su... (more)
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B&L Improves Customer Service by Moving 6K Retailers from Linear to Connected Supply Chain on Bizom’s Retail Intelligence Platform

Bausch & Lomb deployed Bizom’s retailer app at 6,000+ stores to achieve the following outcomes:
100% order accuracy
100% shipping accuracy
Reduced delivery time by half
 
Bausch & Lomb is one of the oldest and largest manufactur... (more)
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