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Press background on Asian Paints
Company profile
Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth largest paint company, with a turnover of Rs. 168.7 billion. Asian Paints operates in 16 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World.
 Recent press releases
Jim Sarbh Opens Doors to his Ancestral Home in Asian Paints Where The Heart Is, Season 6

Along the coastline of Maharashtra on the outskirts of Mumbai where the sun glints through trees and waves rush to the shore, is a picturesque bungalow-by-the-sea. The charming heritage home of critically acclaimed actor, Jim Sarbh. In the latest episode of Asian Paints Where The Heart Is -... (more)
Asian Paints 'Where The Heart Is' Returns with Stories of Beautiful Celebrity Homes That Enthral as Well as Inspire in Season 6

‘Where The Heart Is’ is a constellation of rich decor stories shared by celebrities in their homes, while also delving into the meaning of relationships and what truly makes a home what it is
Season 6 puts special focus on why their homes are their sanctuaries and th... (more)
Asian Paints Rolls Out their Festive Film with an Emotional Message Yet Again - Iss Diwali Bhi Har Ghar Kuch Kehta Hai

People are celebrating Diwali with pomp and gaiety this year. Tuning into that joyous fervour, Asian Paints aims to connect with their consumers through a heart-warming film that carries forward their brand ethos, ‘Har Ghar Kuch Kehta Hai’. The film conveys a heart-filled messag... (more)
Asian Paints Sharad Shamman Celebrates the Legacy of Durga Pujo through a New Festive Film

Decades come and similarly go, evolving styles and trends. What remains, is the spirit of celebration and togetherness which is constant. Through the course of 37 years, Asian Paints Sharad Shamman has nurtured, inspired and championed Bengal’s festive soul, Durga Pujo. Paying a music... (more)
India's Paint and Decor Giant, Asian Paints Congratulates New Brand Ambassador, PV Sindhu

Congratulations are in order for India’s champion shuttler PV Sindhu, who secured her first gold at the Commonwealth Games Women’s Singles Badminton final. Recently signed as the brand ambassador for Asian Paints’ SmartCare Hydroloc, PV Sindhu left the nation in awe of her... (more)
Asian Paints has Launched their 2022 Collection in Home Decor

As we leave behind the uncertainty of the pandemic and lockdowns, as we begin rebuilding our day-to-day to the normalcy that we have all craved for the last two years, we are now ready to make our present more special and beautiful.
Amit Syngle, MD and CEO, Asian... (more)
Asian Paints Unveils Colour of the Year, 'Transcendent Pink' and Wallpaper of the Year, 'Lotus & Stilts'

Now in its 19th edition, Asian Paints ColourNext is the voice of trend forecasting in the Indian subcontinent, known for its exemplary insights on colour and decor trends. By researching the socio-cultural trends of the year and its influences on colour, design and lifestyle, ColourNext 202... (more)
'Asian Paints Where The Heart Is' Season 5 is a Resounding Success with the Highest Views for the Series

‘Asian Paints Where The Heart Is’, has wrapped up another successful season for the eponymous web series. Season 5 explores the special bond celebrities share with their homes - a labour of love with unique stories and personal journeys. With over 140 million views and engagemen... (more)
The Eponymous Web-series 'Asian Paints Where The Heart Is' is back with Beautiful Celebrity Homes that tell Unique Stories in Season 5

The heart lies at the center of one’s home; this feeling has been more emphatic over the last two years where most of us have been spending time at home and re-connecting with our loved ones. In season 5 of the original home decor web series, ‘Asian Paints Where The Heart Is&rsq... (more)
Inspired by Indian Culture and Handicrafts, Asian Paints Introduces Taana Baana Wall Textures by Royale Play

Heralding the festive season this year is a unique collection of exquisite wall textures - Taana Baana by Asian Paints Royale Play. Inspired by the heritage of Indian crafts and weaves, Taana Baana is a work of art that will invoke a myriad of emotions and memories. From... (more)