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Press background on Asian Paints
Company profile
Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth largest paint company, with a turnover of Rs. 168.7 billion. Asian Paints operates in 16 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World.
 Recent press releases
Asian Paints On-boards Virat Kohli as the Brand Ambassador for a Revolutionary Offering – "Neo Bharat Latex Paint"

Asian Paints, India's foremost paint and decor company, proudly announces the onboarding of cricketing icon, Virat Kohli as the brand ambassador for their upcoming new launch - Neo Bharat Latex Paint.
Brand Ambassador, Asian Paints Ltd. Virat Kohli, with MD & CEO of A... (more)
Asian Paints' ColourNext Launches the Colour of the Year, Terra, and its Forecast Stories—Soil, Into the Deep, Indofuturism and Goblin Mode

Every year, Asian Paints’ ColourNext Colour and Material Intelligence forecast—the only initiative of its kind in the subcontinent—develops a colour, material, finishes and textures forecast and announces Colour of the Year. This forecast is inspired by the cultural and social inf... (more)
Deep Dive into Homes and Hearts with Season 7 of 'Asian Paints Where the Heart Is'

Home, where we create our most cherished memories, where the laughter of loved ones fills the air, and where we discover comfort and solace, is the place where the heart truly resides. Capturing this deep bond Asian Paints is back with the new season of its beloved original home décor digita... (more)
Asian Paints' Heart-warming Tribute to West Bengal's Creativity, Traditions, and the Spirit of Pujo

For nearly four decades, Asian Paints has been an inseparable part of Kolkata's vibrant Durga Pujo celebrations through its beloved initiative, Asian Paints Sharad Shamman. Asian Paints doesn't just participate, it truly immerses itself in the rich culture of Bengal, embodying the ess... (more)
Asian Paints Creates Floral Magic, Unveiling India's Largest Pookalam to Grace Onam celebrations

The auspicious occasion of Onam has arrived, ushering in a time of celebration, joy and a strong sense of togetherness that binds the community. In the spirit of embracing this unity, Asian Paints Apex Floor Guard orchestrated the creation of India’s largest Pookalam, paying tribute to Kerala... (more)
PV Sindhu's Home Featured in Asian Paints Where The Heart Is Mirrors Her Love For Nature

Built with love, on an idyllic hill in Hyderabad is the home of the first woman in Badminton to win a silver medal at the Olympics, P. V. Sindhu. The beautiful space adorned with the accolades of the Sindhu family, has been featured in episode four of Asian Paints Where The Heart Is - Season 6.(more)
Jim Sarbh Opens Doors to his Ancestral Home in Asian Paints Where The Heart Is, Season 6

Along the coastline of Maharashtra on the outskirts of Mumbai where the sun glints through trees and waves rush to the shore, is a picturesque bungalow-by-the-sea. The charming heritage home of critically acclaimed actor, Jim Sarbh. In the latest episode of Asian Paints Where The Heart Is - Season ... (more)
Asian Paints 'Where The Heart Is' Returns with Stories of Beautiful Celebrity Homes That Enthral as Well as Inspire in Season 6

‘Where The Heart Is’ is a constellation of rich decor stories shared by celebrities in their homes, while also delving into the meaning of relationships and what truly makes a home what it is
Season 6 puts special focus on why their homes are their sanctuaries and the journe... (more)
Asian Paints Rolls Out their Festive Film with an Emotional Message Yet Again - Iss Diwali Bhi Har Ghar Kuch Kehta Hai

People are celebrating Diwali with pomp and gaiety this year. Tuning into that joyous fervour, Asian Paints aims to connect with their consumers through a heart-warming film that carries forward their brand ethos, ‘Har Ghar Kuch Kehta Hai’. The film conveys a heart-filled message about ... (more)
Asian Paints Sharad Shamman Celebrates the Legacy of Durga Pujo through a New Festive Film

Decades come and similarly go, evolving styles and trends. What remains, is the spirit of celebration and togetherness which is constant. Through the course of 37 years, Asian Paints Sharad Shamman has nurtured, inspired and championed Bengal’s festive soul, Durga Pujo. Paying a musical tribu... (more)