Source Name: Decathlon
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Decathlon Introduces a ‘Phygital’ Experiential Store at Bangalore’s Eva MallA digitally activated physical space that offers a new way to experience, play and shop for sports in the heart of Bengaluru | |
Bengaluru, Karnataka, India Decathlon today unveiled a new retail experience in India at its store in Eva Mall, Bengaluru. To elevate the shopping and sporting experience, Decathlon introduces a ‘phygital experience’ - an innovative mix of physical retail and digital touch points. From virtual reality to digital payments the intent is to create a fun, unique and immersive user experience designed to engage and add value to for them at every step of the way while choosing their favourite sports gear.
Decathlon Eva Mall Bangalore
Users welcome a simple and easy shopping experience that is interactive and fun. Decathlon Eva Mall is designed for users to truly explore a sport experience, Decathlon products and make a self-informed best choice – by selecting products of their choice without having to ask for assistance.
Speaking on launch of the phygital experience, Pierre Digbo, City Leader Bengaluru and Coach of the South Zone, said, “Decathlon’s vision is to inspire over 1 billion Indians to try or discover different sports and encourage users to re-engage and play their favourite sports or pick a new one. Our new store format aims to create an engaging and memorable shopping experience that removes any inconveniences users face while shopping such as being unable to find or locate a product in-store. At the same time, Decathlon Eva Mall much like our future stores provides a sports platform that allows users to experience or learn a new sport and connect and interact with other sports enthusiasts. The Decathlon Eva Mall concept store is inspired by our vision to ‘make sports accessible to many’ and further solidifies our continued dedication to this vision.”
This first of its kind store is a place for everyone that wants to try new sports; beginner (just starting); intermediate sport enthusiasts (plays for fun); and experienced those that play a sport every day. Decathlon Eva Mall inspires people to play sports and help them discovery the pleasures and benefits of sports by educating them on how to learn a new sport and enabling them with sport advice content and connecting them to coaches to improve their game with the correct advice and guidance. It offers a playground and a platform for users to find a facility nearby or events to practice the sport of their choice, while equipping them with well-priced, innovative, technically superior, durable and comfortable products. In a first, the store also features a dedicated meet-up area for like-minded sports enthusiasts to connect over workshops, classes and events focussing on sports, health and nutrition or activities like meditation and concentration all within the confines of the store. Moreover, Decathlon’s own team is a group of sport enthusiasts who believe in sharing their passion of sports and also want everyone to experience the pleasure and benefits of sports. This is reflected throughout the store.
Located in Bengaluru’s city center, the Eva Mall store is smaller than traditional Decathlon store formats. The combination of a physical retail environment with digital innovation means you can enjoy an elevated Decathlon experience with a full range of products through the phygital experience. From placing products for easy access; including quirky and relatable signage and several unique features (listed below) enables a user friendly and a true ‘phygital’ experience:
Experiential stores are the future of retail and with over 5,000 products representing 50 sports, users at Decathlon’s Eva Mall store will now be able to enjoy a unique shopping and sports experience.
Link for images- https://bit.ly/2M9Oyzh.
About Decathlon Decathlon is one of the world's largest sporting goods manufacturers and retailers. Decathlon opened its first Store in Bangalore, India in 2009. A store dedicated entirely to sports with one primary objective which is to “Make Sports Accessible to the many." The Decathlon journey continues even today with 61 Stores across 36 cities the country and still expanding to increase the accessibility of every sport and touch every Indian life.
Decathlon is like a sportsman's paradise containing 50 sports and more than 5,000 sport products under one roof. Decathlon offers a few essential features which include best value for money and no compromise on the quality of the product. We also offer hassle-free returns and exchanges dealt by a passionate team who have the ability to remedy issues without taking much time.
Get closer to your sport and check out the products on www.decathlon.in. |
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