Cranberry Charisma Wins Hearts at AAHAR 2019

America’s US Cranberries, the world’s popular super fruit, promoted by the Cranberry Marketing Committee in India, participated in the recently-held AAHAR, the International Food and Hospitality Fair. Over two hundred thousand visitors visited the stall at the fair and pledged their love to cranberries.

US Cranberry Marketing Committee (CMC) - AAHAR

“An enriching experience! AAHAR 2019 brought us closer to the trade community and masses. We received an overwhelming response at the event and have initiated multiple trade partnerships as well,” said Michelle Hogan, Executive Director of the Cranberry Marketing Committee.

US Cranberry Marketing Committee (CMC) - AAHAR

Cranberries are rapidly gaining popularity in India as a super fruit and are increasing becoming a part of Indian households. Apart from their great taste, Cranberries are one of the top rich sources of a wide range of nutrients for the growing number of Indian consumers looking to consume health foods. An outstanding product for well-being, cranberry is one of the few fruits that are ultra-rich in their antioxidant capacities. Cranberries can be used in many forms, dried product, juice, nutraceuticals, etc. 

About The Cranberry Marketing Committee (CMC)

The Cranberry Marketing Committee (CMC) is focused on promoting the use and consumption of cranberries worldwide. The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. The Marketing Order has been amended several times since its inception to further the CMC's ability to expand market development projects in domestic and international markets. Currently, CMC conducts generic promotion activities in the United States, China, and India.

For more industry information and health research, please visit www.uscranberries.org and www.cranberryinstitute.org or contact the CMC India team at http://www.uscranberries.in/contact-us/.