Sidharth Malhotra Announced as the Face of Aquamagica

The latest heartthrob of the nation Sidharth Malhotra will soon be seen in his swim gear as the brand ambassador for India's newest Water-Party destination, Adlabs Aquamagica. Aiming to be the must-experience destination for the youth, Aquamagica will bring thrilling rides & experiences, day party vibe, variety of food and awesome music for visitors. The soon to be launched water park will be promoted by Sidharth Malhotra in their upcoming campaign.

Pooja Shetty Deora of Adlabs said, “As with our theme park, Imagica, we wanted a water park with international standard water slides and wave pool in India. The youth today has a very easygoing, Go With The Flow philosophy and we wanted a space that embodies this. We wanted to take India's thriving party scene and build a destination where the party is on all day, every day. We combined that with the ease that comes of being in a water park and Aquamagica was born. Sidharth, our brand ambassador, is a youth icon that embodies our philosophy and was the perfect match for our brand."

Talking about his association with Adlabs Aquamagica, Sidharth Malhotra said, “Adlabs has created the hugely successful IMAGICA, India’s only international standard theme park and are now launching AQUAMAGICA. I have only seen these rides in water parks abroad and was excited to present an international water park to the country, coupled with unique slides. Just like the brand philosophy, I believe in going with the flow in life too. I can't wait to take all my friends to Aquamagica the next time they ask me, 'Where's the party?'".

If you thought it was all about fun and games, think again. Aquamagica has its own rain water harvesting reservoir that caters to the entire requirement of the water park. The reservoir has a capacity to store 260 million litres of rain water. This reservoir supplies water to Aquamagica for its daily usage and also recharges ground water. A water park with a self-sustaining water reservoir so not a drop of the world's depleting water supply is wasted! This is called Going with the Flow with a conscience.

Aquamagica opens its gates for the visitors on 25th September, 2014. So get ready to slide into India's stress-free zone! It's time to party all day surrounded by gravity-defying water slides and just Go With The Flow!

Located conveniently off the Mumbai-Pune Express Highway, Aquamagica is just a happy drive away from Mumbai and Pune. Its 20 minute before Lonavala while driving from Mumbai. You can also reach Aquamagica by bus from Mumbai and Pune. In addition, there are local trains from Mumbai to Khopoli, and free shuttle services from the station to the park every day at 10am. So get into your aqua wears and be ready to experience an international standard water park in India only at Adlabs Aquamagica. Strike a pose, hold your breath, face the adrenaline and chase the waves at Aquamagica. To book tickets, log on to www.aquamagica.com or call (022) 4213 0405.

About Adlabs Entertainment Limited:

Imagica and Aquamagica are ventures of Adlabs Entertainment Limited (AEL) promoted by Mr. Manmohan Shetty. Imagica is one of India’s leading theme park destinations, offering entertainment, fun, action, relaxation, dining and shopping at a single location. Since its launch in 2013, the theme park has been receiving excellent reviews from the guests who have visited the Park. Aquamagica, our international standard water park, is located next to Imagica, at Khalapur off Mumbai Pune Expressway and is positioned as a youth hangout party destination. The group has assembled an experienced and diversified team for development and implementation of both the projects. With Imagica and Aquamagica, AEL has created a one-stop entertainment destination of international standards that provides unique experiences to its guests.

Disclaimer:

Adlabs Entertainment Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of the SEBI at www.sebi.gov.in as well as on the websites of the Global Co-ordinators and Lead Managers at https://www.db.com/india/en/content/7272.html and http://www.centrum.co.in/centrum_capital/ipo_agree.php and http://investmentbank.kotak.com, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled “Risk Factors” of the aforementioned offer document.

This press release is not for publication or distribution to persons in the United States, and is not an offer for sale within the United States of any equity shares or any other security of the Company. Securities of the Company, including its equity shares, may not be offered or sold in the United States absent registration under U.S. securities laws or unless exempt from registration under such laws.