Source Name: This Or That
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This Or That, India's First e-Tail Store Exclusively for Start-Ups Launched by Soch GroupThe platform also offers these start-ups the opportunity to be funded by SOCH Group | |
Mumbai, Maharashtra, India With rampant digitisation and the indomitable power of the internet, the world is at our fingertips. The paradigm has shifted, and e-tail platforms have left an indelible footprint on society and how we do online shopping. With e-tailers becoming more prominent, the Indian Start-up ecosystem is also gaining a solid foothold. This Or That, India’s first e-tail platform, is made exclusively for start-up products. This Or That is solely committed to selling start-up items that are distinctive, original, and intriguing to appeal to millennials and Generation Z. These hand-picked, one-of-a-kind start-ups are authentic and inspiring. The platform provides equality of opportunity for start-ups to build a sustainable ecosystem and broaden their reach.
This Or That Hampers
About This Or That India's First E-tailer Exclusively For Start-up Products, This Or That is a venture by SOCH Group. The founders of This Or That, Purvi and Rohit Pugalia, noticed that Indian start-ups and their products were just as unique, original, and engaging as international brands. The husband-and-wife team had firsthand experience with a pain point (lack of sustained online visibility) with their own homegrown brands and saw an opportunity to give Indian start-ups a voice and the attention they deserved in a crowded business environment by launching India's first-ever shopping destination dedicated exclusively to start-ups. |
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