Source Name: Reloy |
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Top Real Estate Builders Partner with Reloy to Improve Homes in India
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Mumbai, Maharashtra, India Traditionally in real estate, customer service didn’t exist and the home owning journey has been quite problematic. Due to high cancellation fees, customers who purchased a property were stuck with the builder. They would endlessly follow up to get construction updates, project updates, invoices and documents. Builders, on the other hand, were concentrating on the product and everything involved in providing it-land, capital, project construction, sales, marketing and even working with local & state governments. With so much to manage, a good builder will ensure construction and payment updates are available but that’s as high as the benchmark goes. This inability to focus on customers and what homeowners aspire from their homes is what makes real estate an underutilized asset class. Akhil Saraf, Founder & CEO, Reloy
By harnessing Reloy’s technology, real estate brands are not only serving all their customer’s core needs but proactively going above and beyond with lifestyle benefits and now entering the era of digital amenities.
Homebuyers approach the market emotionally, while builders approach it mechanically. This is a very large gap because a customer's aspirations from their homes vary and builders find it hard to keep up. That’s why builders are partnering with Reloy to address this issue and give every customer a great home-buying experience. This has resulted in a significant increase in referral sales for various real estate brands for over five years now.
"The fundamental premise of referral sales is that only happy customers refer. So, we do everything in our power to make customers happier and feel more at home. This means meeting different requirements for different customers-senior citizens need very different things from their homes as opposed to a young couple. This is where we come in and work with builders and third parties to provide specific digital amenities for the relevant customer segments. Our objective is to build communities around these groups and bring more like-minded people to live together.
“We implemented Kee Club, a loyalty platform for Piramal Realty in partnership with Reloy and we can gladly say that the referral sales have significantly increased. Infact the sales have doubled in just a year” Abhinandan Dsouza, Piramal Realty.
Reloy is currently operational in 14 cities and has offices in Mumbai, Kolkata and Bangalore. It is planning to expand across various other cities in the coming months. |
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