Reebok Announces the Launch of its all New Reebok One Cushion 2.0 Shoes for Long-Distance Running

Running enthusiasts are in for a treat, as Reebok announces the launch of its all new Reebok One Cushion 2.0 shoes – an ideal choice for long-distance running –that offers greater mid-foot support, better pronation control, and smoother transitions between upper zones.

Now available in its improved avatar, the Reebok One Cushion 2.0 shoes are equipped with FoamFusion and SmoothFuse technology that maximizes comfort and performance. Built from back to front instead of the standard bottom-up method, the new running shoes feature three distinct zones – Contact, Midstance and Propulsive, which will facilitate runners with soft landing, smooth transition and quick maneuverability for long distance running.

The ‘Zoned’ technology is unique to this shoe and impersonates the way the foot moves. While the Contact Zone is built with a soft cushioning foam compound and complements each and every need of a runner, providing neutral cushioning throughout the runners stride the lightweight compound of the Midstance Zone is engineered for a smooth transition. To help you push forward quickly, the Propulsive Zone features an ultra-responsive high rebound foam compound and is enhanced with mid foot Support technology that keeps runners centered for a locked-in controlled feel.

The Reebok One Cushion 2.0 shoes are equipped with FoamFusion technology combining the three distinct zones, thereby delivering excellent foot guidance and responsiveness – giving runners an experience of the smoothest run possible! The 100% SmoothFuse upper combines three textiles while providing lightweight support, breathability, and an entirely seamless fit. The durable and flexible upper also minimizes irritation and ensures that every step lands super solid during the run. The shoes also feature a decoupled heel to isolate shock absorption at heel strike, and a stable lateral arch that maximizes ground contact.

Runners can now enjoy the most fluid strides with Reebok One’s revolutionary technology and sprint towards the finish line with ease. Priced at INR 10,999, the Reebok One Cushion 2.0 will be available across all Reebok Fit Hub stores in the country starting November 15^th.

So join the running revolution and get ready for the marathon season with the all new Reebok One Cushion 2.0 shoes.

About Reebok India:

India’s foremost fitness brand, Reebok has a pan-India presence with 400 exclusive franchise stores and a 1000 member strong instructor alliance. The brand has products in the running, training and studio category – which covers dance, aerobics and yoga, and innovative footwear technologies like JetFuse Run, Reebok one, ZQUICK, Zigtech and Realflex. Committed to making India a fitter nation, Reebok has launched a whole new retail environment ‘Fit Hub’ where consumers get experiential fulfillment of their fitness needs. Presently there are a total of 103 ‘Fit Hub’ concept stores across the country. Reebok also has an impressive list of Fitness ambassadors including John Abraham, Nargis Fakhri, M.S Dhoni, Gautam Gambhir and Irfan Pathan. In addition to this Reebok was ranked number nine overall and topped the Sportswear/Footwear category in The Economic Times Most Exciting Brands 2014 survey. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands' report by TRA evaluating over 1900 leading brands in the country.